How to produce viral YouTube videos with Jamie Whiffen

You'll be hard pressed to find someone who knows the ins and outs of YouTube better than Jamie Whiffen. He's been on the platform since it's early days (he was 12 when he got started), and as Ali Abdaal's video producer, he oversees the video creation process from inception to release while managing a team of over 20 people.

In this episode, Jamie shares the lessons he's learned while working with Ali, the importance of incorporating mystery into YouTube videos, how to create a good hook and more. Enjoy!

Follow Jamie:
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🎓 You can book 1:1 YouTube Growth consulting calls and channel audits with Jamie here: https://jamiewhiffen.co.uk/

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Chapters

• 0:33 How Jamie Whiffen became Ali Abdaal’s YouTube video producer
• 2:44 What does Ali Abdaal’s YouTube video producer do?
• 5:02 What makes a viral video
• 7:10 The importance of changing things often
• 9:45 How to keep the creator’s authenticity
• 11:42 The process for producing one video
• 13:35 Creative process among many members
• 15:52 Why Ali Abdaal started a second vlog channel
• 18:26 Why separate your YouTube channels
• 19:46 The process for testing titles and thumbnails
• 20:56 The importance of going back to your old videos
• 22:06 What he learned from growing Ali Abdaal's YouTube channel
• 24:35 Rapid fire questions