How to stay relevant as a creator with Thomas Frank

Thomas Frank has been creating online since 2010. With 2.8 million subscribers on YouTube and $15,000 sponsorship deals, he was doing well. But he decided to start a second channel focusing on Notion. He now makes over $100,000 a month with a smaller audience.

In this episode of Creators On Air, Thomas shares how he pivoted his career as a creator and continues to stay relevant after 10 years of being online.

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📰 Newsletter
👥 LinkedIn

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Chapters

• 0:29 From a blogger to making 100K/month as a creator
• 2:27 How social media algorithms change a creator’s strategy
• 4:22 Why start a second YouTube channel
• 7:30 Revenue streams as a blogger vs. creator
• 9:45 Potential earnings from AdSense
• 11:39 A creator's revenue streams besides sponsorships
• 12:06 The potential of selling Notion templates
• 21:57 How to not be afraid of being boxed as a creator
• 27:03 How to stay relevant as a creator
• 32:52 Challenges of switching niches and channels
• 39:19 Rapid fire round