How to turn your hobby into a business with Kelsey Rodriguez

Kelsey Rodriguez is a full-time artist, YouTuber and all around content creator. She started out on YouTube back in 2020 and has since been able to build an audience of over 160k subscribers. She has managed to turn her hobby into a career by helping other artists build their businesses and developing different revenue streams.

In this episode of Creators on Air, Kelsey shares how to use Social Media as part of your creative practice, overcoming impostor syndrome and deciding when to monetize as a creator.

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Follow Kelsey:
💻 Website
🎥 YouTube Main Channel
🎥 YouTube Second Channel

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Chapters

• 1:20 Starting Youtube as a Hobby
• 2:42 How Business Content Helped My Art
• 3:34 Social Media as part of your Creative Practice
• 4:26 From Passion to Profession: How YouTube Empowered my Artistic Journey
• 5:06 Journey to Monetizing as a YouTuber
• 6:37 Balancing Art and Business: Tips from a Busy Creator
• 9:23 Balancing Creativity and Rest: Navigating Burnout as an Artist-Entrepreneur
• 10:47 Maintaining Passion amidst Monetization
• 12:43 Overcoming Perfectionism and Imposter Syndrome as an Artist
• 13:51 Embracing Transparency: Making a Living as a Content Creator and Artist
• 15:37 Monetize when opportunity strikes
• 16:44 "Strategic Pricing: Finding the Right Value for Creative Products and Sponsorships"
• 18:33 Regularly Assessing Revenue Streams and Setting Goals
• 20:10 Building Brand Relationships for Increased Revenue
• 20:51 Creating an Online Store: Designing Products with Audience Needs in Mind
• 21:57 Quick Fire Questions