Turn Your Newsletter Into a Business with Michael Houck

Imagine going from $0 to $50k/month…. in just 5 months 💰

Michael Houck is a former VC turned full-time creator who began his career as part of the early teams at Uber and Airbnb. His newsletter, Houck's Newsletter, reaches over 60,000 founders and has enabled him to earn $50,000 in monthly revenue.

In this episode of Creators on Air, Michael Houck joins us to discuss startup strategies that can help you grow your newsletter, the misconceptions of paid advertising, and how to treat your newsletter like a business.

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Chapters

• 1:49 Practical Insights for Startup Success
• 2:53 Transitioning from Side Project to Serious Business Growth
• 3:59 From Content Marketing to Lead Magnets and Paid Ads
• 5:58 Surprising Success with Lead Magnets
• 8:33 Scaling Newsletter Subscribers and Revenue Streams
• 11:18 Leveraging Sponsorships, Community, and Innovative Offerings
• 12:19 Balancing Value and Iteration for Growth
• 14:34 Creating Value-Driven Membership
• 15:47 Leveraging Agencies, Inbound Interest, and Niche Analysis
• 17:36 Newsletter Acquisition Strategy
• 20:09 Considering Vertical Expansion and Holding Company Approach
• 20:56 Approach Your Newsletter as a Business
• 22:06 Building Trust and Credibility with Consistent Content
• 23:00 Unleashing the Power of Growth
• 23:43 Leaning on Content Marketing and Monetization Strategies