How Ali Abdaal Scaled his Business to Millions with Angus Parker

Ali Abdaal’s 4.5 million subscribers is impressive

But what’s more impressive is his business is projected to make £5 million this year

So how exactly has he scaled? 

Ali Abdaal went from making YouTube videos in his spare time to building a creator business that's projected to make £5 million this year. But how exactly has he done it? 

Meet the man who helped make it happen: Angus Parker, the CEO of Ali's company. In this episode of Creators on Air, we spoke to Angus about what’s moved the business forward, building a team, making key decisions, and business mistakes they had to learn from.

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Chapters

• 3:04 The Journey of Diversifying Income Streams
• 5:43 How We Plan Our Five-Week Sprints
• 7:46 Managing a Growing Business: Balancing Responsibilities
• 10:33 Why Cover Letters Are Becoming Obsolete
• 13:10 Finding the Right Fit for Long-Term Roles
• 15:26 Defining Fair Pay in a Dynamic Work Environment
• 17:26 How Flat Pay Structures Boost Company Culture
• 21:01 How Notion Keeps Our Team on Track
• 24:06 How We Measure Success in Five Key Metrics
• 26:27 How YouTube Became the Beating Heart of Our Business
• 28:21 Lessons from Over-Hiring in a Startup
• 31:30 Quick Fire Questions