Navigating Your Journey as an Online Creator with Rowena Tsai

What are the best ways to niche down as a creator?

Or balance making content you love vs. what your audience wants?

How about the best ways to navigate uncertainty?

Rowena Tsai started her YouTube journey in 2016, creating content on personal development and productivity, and has over 700,000 subscribers on the platform to date.

In this episode of Creators of Air, we talked about many of the common problems creators face, including niching down, balancing passion and monetisation, burnout, and facing uncertainty.


Follow Rowena:

📸 Instagram
✍️ LinkedIn
📽️ YouTube

Follow Akta:

🎥 YouTube
🐦 Twitter
📸 Instagram
📰 Newsletter

Follow Passionfroot:

💻 Website
📸 Instagram
🐦 Twitter
👥 LinkedIn
📰 Newsletter

Chapters

• 0:00 An introduction to Rowena Tsai
• 4:18 Productivity, self-reflection, and creative growth
• 8:10 Why you should create from the heart
• 14:01 Creating balance and authenticity with social media
• 18:35 Developing a consistent, monetizable video content strategy
• 22:41 Creators like Lily Singh experience burnout too
• 25:28 Sustainable content creation strategies
• 28:39 Productivity tips
• 32:21 Overcoming negative comments online
• 35:50 Why creators should focus on personal growth
• 37:50 Quick-fire round