Million-Dollar Blueprints: Tommy Mallen's Strategy for Turning Big Ideas into Big Earnings

Do your big ideas need a better strategy? 

Tommy Mallen was the Chief Product Officer behind Ali Abdaal's $2 million product launches. 

From profitable side-hustles to millions in revenue, Tommy helps creators efficiently build, effectively launch and authentically sell their courses.

In today's episode of Creators on Air, Tommy Mallen shares everything you need to know about monetization, including how to choose what products to build, how to have a successful launch, and how to go about pricing.

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Chapters

• 0:00 Introducing Tommy Mallen.
• 7:01 Starting conversations, launching, and preserving audience relationships.
• 16:01 Telling the story to solve the problem.
• 27:35 Understanding shifts in social media.
• 31:34 Why meeting audience expectations is key to every strategy.
• 40:31 Understanding your content value.
• 47:06 Building product ladders.
• 51:05 Quick-fire round.