Marketing your Private Practice with Kathy C

Marketing Your Private Practice with Kathy C is the go-to podcast for dietitians, therapists, and service providers who want more clients without spending hours a day on social media.

Hi, I’m Kathy Colaiacovo, a marketing strategist and business coach, and I believe marketing your private practice shouldn’t be so complicated ... or take hours a day.

I’m not a dietitian and I don’t play one on TV :-) So I don’t teach what worked for me. I teach marketing strategies that have helped hundreds of private practice owners grow 5-, 6-, and even 7-figure businesses using the Thrive Marketing Method, a system built around the 4 Pillars of Marketing: Foundations, Messaging, Content, and Systems.

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In each episode, you’ll get practical, step-by-step guidance to:
• Book more consults and clients
• Spend less time on marketing and get better results
• Clarify your message so it connects and converts
• Streamline your marketing with a consistent content plan
• Build a sustainable practice and have time for your life outside of work

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This isn’t recycled social media advice or course-selling strategies that only worked for someone else. This is real marketing - built for real private practice owners - and it works.

Stop spinning your wheels and start marketing in a way that finally gets results.

Hit play and learn what works to build a practice with more clients, more freedom, and more time for the people and things that matter to you. Then hit Follow so you don’t miss any of my weekly lessons to help you grow your private practice.

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Marketing your Private Practice with Kathy C

10 Ways to Optimize your Newsletters & Increase your ROI - Ep 80

January 23, 2024 • Kathy Colaiacovo • Episode 80

0:00 | 33:18

One of the common challenges practice and business owners face with marketing is emails and newsletters that simply are not bringing in results.

This is why so many feel they are a waste of time.

But, there are elements that can help you get more from your newsletters - more opens, more people reading, more clicks and yes, even more replies and people taking action … then you feel they are worth your time. Then you know they have an ROI!

In this episode, you will learn:

The importance of optimizing email marketing and newsletters
The answer to the question, “Do you put the full article in the email or a link to read more?”
The 10 elements that help maximize engagement, open rates, and results.

These elements are not complicated to put in place but can have amazing results when you do use them in your email marketing.

Be sure to check out the show notes page for additional resources and visual aids to help you understand some of the elements on a deeper level.

You can find the additional resources on our website at http://marketingyourprivatepractice.com/80

Grab the Free Marketing Stats Template Kathy mentions - https://www.pepperitmarketing.com/freestats

Want a quick review of your consistent content plan? Book a free marketing Review with Kathy C https://www.pepperitmarketing.com/review

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~ Thanks for Listening!