Marketing your Private Practice with Kathy C
Marketing Your Private Practice with Kathy C is the go-to podcast for dietitians, therapists, and service providers who want more clients without spending hours a day on social media.
Hi, I’m Kathy Colaiacovo, a marketing strategist and business coach, and I believe marketing your private practice shouldn’t be so complicated ... or take hours a day.
I’m not a dietitian and I don’t play one on TV :-) So I don’t teach what worked for me. I teach marketing strategies that have helped hundreds of private practice owners grow 5-, 6-, and even 7-figure businesses using the Thrive Marketing Method, a system built around the 4 Pillars of Marketing: Foundations, Messaging, Content, and Systems.
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In each episode, you’ll get practical, step-by-step guidance to:
• Book more consults and clients
• Spend less time on marketing and get better results
• Clarify your message so it connects and converts
• Streamline your marketing with a consistent content plan
• Build a sustainable practice and have time for your life outside of work
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This isn’t recycled social media advice or course-selling strategies that only worked for someone else. This is real marketing - built for real private practice owners - and it works.
Stop spinning your wheels and start marketing in a way that finally gets results.
Hit play and learn what works to build a practice with more clients, more freedom, and more time for the people and things that matter to you. Then hit Follow so you don’t miss any of my weekly lessons to help you grow your private practice.
Marketing your Private Practice with Kathy C
5 Ways to Get Your Website Up and Running Fast & Easy - Ep 87
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Websites are an essential tool for private practice owners and service-based businesses, but many cannot get past the fear and tech challenges in getting their website up and running.
In this episode, Kathy C talks with long-time friend and mentor Tawnya Sutherland about the many mistakes people make when starting a website and how the best path is simplicity. And how getting a website up can be done a lot easier than most realize.
Your website doesn’t need to be complicated or 1000% perfect, but it does need to be live and working! There are options to get them up and running that won’t break the bank—or your sanity—when you struggle to set it up yourself.
Your website is always a work in progress, and it's more important to have a functional online presence than to wait for a perfect site. Tawnya offers many tips to do and not do, along with a solution she has with template website designs specifically for service providers. Designs that can be customized with the business's branding, allowing for a quick and efficient setup.
They also talk about some of the technical aspects of website management, such as the importance of keeping plugins and themes updated to prevent security breaches.
Your website is the foundation of all online marketing efforts. Without it, marketing strategies may fall short, but the main plan is to get that website up and running so it starts working now and can grow with you as you grow too!
Be sure to check out all the links and resources mentioned by Kathy & Tawnya check out the show notes page at http://marketingyourprivatepractice.com/87
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~ Thanks for Listening!