Marketing your Private Practice with Kathy C
Marketing Your Private Practice with Kathy C is the go-to podcast for dietitians, therapists, and service providers who want more clients without spending hours a day on social media.
Hi, I’m Kathy Colaiacovo, a marketing strategist and business coach, and I believe marketing your private practice shouldn’t be so complicated ... or take hours a day.
I’m not a dietitian and I don’t play one on TV :-) So I don’t teach what worked for me. I teach marketing strategies that have helped hundreds of private practice owners grow 5-, 6-, and even 7-figure businesses using the Thrive Marketing Method, a system built around the 4 Pillars of Marketing: Foundations, Messaging, Content, and Systems.
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In each episode, you’ll get practical, step-by-step guidance to:
• Book more consults and clients
• Spend less time on marketing and get better results
• Clarify your message so it connects and converts
• Streamline your marketing with a consistent content plan
• Build a sustainable practice and have time for your life outside of work
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This isn’t recycled social media advice or course-selling strategies that only worked for someone else. This is real marketing - built for real private practice owners - and it works.
Stop spinning your wheels and start marketing in a way that finally gets results.
Hit play and learn what works to build a practice with more clients, more freedom, and more time for the people and things that matter to you. Then hit Follow so you don’t miss any of my weekly lessons to help you grow your private practice.
Marketing your Private Practice with Kathy C
What To Put Into Your Lead Magnet To Make It Appealing To People - Ep 124
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If you’re like a lot of private practice and service-based business owners, you work hard to get new leads for your business, but it is a challenge - especially when you keep trying to use a lead magnet that would help people, yet no one is signing up for it.
A big part of this roadblock is knowing what to include in your lead magnet to attract your ideal clients. In this episode, Kathy C shares steps on how to create a lead magnet that truly resonates with your potential clients and helps build your list of leads. It begins with identifying what to put into your lead magnet so it appeals to the people you want to work with!
Here are three key lessons you will learn:
- Why you MUST address only ONE problem for your Ideal Client. Focusing on a single issue helps you create targeted content that speaks directly to your audience and the TOP problem they want to solve.
- How your sessions with clients help create a Unique-To-You Lead Magnet. Which is one filled with valuable content that sets your lead magnet apart from others.
- Walk through Kathy’s 7-Step Content Discovery Process for Creating Lead Magnets. This structured approach will guide you in identifying the best content to include in our lead magnet so it appeals to people in your target audience.
By the end of this episode, you will have a clear understanding of what to include in your lead magnet so that it not only attracts new leads but also helps you book more discovery calls and, ultimately, clients.
Ready to take this lesson and finish your lead magnet in 2 weeks? Register for Kathy's Free Lead Magnet Training that starts NOV 22nd. https://academy.pepperitmarketing.com/leadmagnets
All the resources mentioned and shownotes can be found at: https://marketingyourprivatepractice.com/124
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