Marketing your Private Practice with Kathy C
Marketing Your Private Practice with Kathy C is the go-to podcast for dietitians, therapists, and service providers who want more clients without spending hours a day on social media.
Hi, I’m Kathy Colaiacovo, a marketing strategist and business coach, and I believe marketing your private practice shouldn’t be so complicated ... or take hours a day.
I’m not a dietitian and I don’t play one on TV :-) So I don’t teach what worked for me. I teach marketing strategies that have helped hundreds of private practice owners grow 5-, 6-, and even 7-figure businesses using the Thrive Marketing Method, a system built around the 4 Pillars of Marketing: Foundations, Messaging, Content, and Systems.
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In each episode, you’ll get practical, step-by-step guidance to:
• Book more consults and clients
• Spend less time on marketing and get better results
• Clarify your message so it connects and converts
• Streamline your marketing with a consistent content plan
• Build a sustainable practice and have time for your life outside of work
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This isn’t recycled social media advice or course-selling strategies that only worked for someone else. This is real marketing - built for real private practice owners - and it works.
Stop spinning your wheels and start marketing in a way that finally gets results.
Hit play and learn what works to build a practice with more clients, more freedom, and more time for the people and things that matter to you. Then hit Follow so you don’t miss any of my weekly lessons to help you grow your private practice.
Marketing your Private Practice with Kathy C
Using Your Consult Call Data to Improve Your Private Practice Marketing - Ep 181
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Private practice owners who are tracking their consult call data have a goldmine of marketing information sitting right in that spreadsheet. But not many know how to track this data or what to do with the numbers when you have them.
This episode walks you through exactly what data from your consult and discovery calls can tell you about your marketing and what to change, stop, or keep doing based on what you find.
Listen in to learn:
- What the number of consult calls you get each month is telling you about your marketing
- The surprising message you will get from tracking your referral sources each month
- What to change in your marketing based on how people are reaching out to you
Most practice owners think that because they have their data in their electronic health record or booking system, they know their numbers. But without a tracking system for that data, most have no idea what it is actually saying about their marketing.
When you track and review that consult data, you can learn what the data is telling you, so you shift your marketing and improve the results you get. Your consult call data can stop you from spending time on marketing activities that are not bringing in the clients you need to grow.
Be sure to check out the resources mentioned on our show notes page at http://MarketingYourPrivatePractice.com/181
Grab the free Client Consult Tracker at https://academy.pepperitmarketing.com/tracker
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