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Should Your Business Pay For Referrals? (feat. Staci Millard)

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Should Your Business Pay For Referrals? (feat. Staci Millard)
May 07, 2026 Episode 359
Kristina Bartold

When building a business rooted in community, referrals—and harnessing strong referral relationships—are crucial to growth.

But should your business buy them?

Experienced business leaders, CEOs, and referral partners, Kristina and Staci Millard dive into this hot topic, helping you map out the best ways to both get and give referrals in order to build a thriving business and community.

Tune in to hear:

  • The difference between affiliates vs. referral partners—and which Kristina and Staci prefer
  • How Kristina and Staci have leveraged the power of referrals to scale their businesses
  • How to give back to your referral sources and keep the cycle of trust and support flowing
  • How to stay top of mind as a referral partner

If you’re looking to receive more referrals, or you’re considering paying for them to boost business momentum, listen to this first!

Kristina and Staci have an honest and real conversation about the ups and downs of building a referral-based business—so you can create referral relationships that actually build your business up, not drag it down.

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