Building A Winning Strategy On LinkedIn In 2025

If you are a service-based business, LinkedIn has never been more important for you to leverage to expand your network, get leads and build community. In this highly anticipated episode of Community Kristina and Ben are giving you the tools to win on LinkedIn 2025.

They discuss the 5 main things that are new and trending on LinkedIn right now. If you’re looking to grow your online presence, get more leads, attract more connections, and make LinkedIn work for your business, you won’t want to miss this episode!

If you’ve been looking for a sign to take LinkedIn seriously, this is it!

Mentioned in this episode:

How to verify your LinkedIn account

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Diary of A CEO with Daniel Priestley

Connect With Ben On LInkedIn 

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Chapters

• 19:19 [Ad] Scale Faster with The Growth Hack
• 19:42 (Cont.) Building A Winning Strategy On LinkedIn In 2025

Transcript

Kristina Bartold (00:02.19)
everyone and welcome to my podcast Community. I'm Christina and I'm a passionate community builder, business owner, investor, and lover of all things sales and marketing. On this show, I bring you top sales and social media tips, plus bring you experts who are going to rock your world when it comes to learning how to grow your community. Community has been my secret sauce in scaling our business and I know it'll be yours too. Enjoy. Hey everyone and welcome to another episode of Community. This is a highly sought after episode. I'm going to say it.

Highly sought after we tried to record this once I was sick and I had a coughing fit and Ben was saying so many good things that I felt so sad about having to abandon them but Ben who is on my team and is like a maven who works with us We were kind like let's try some stuff on LinkedIn about a year and a half ago And then since then we've done like so much stuff and kind of under his leadership And we've been able to cool stuff for some of our clients, but what's been really cool about it has been on the podcast We recorded this podcast episode is Ben's podcast ABU

First podcast ever? Yeah. This be number two. No podcast since then. No podcast tour? Not yet, no. Oh my god, can't wait for And careers are heating up, so. Yeah, that's what I heard. And Ben was on the podcast and we were kind of like, let's just talk about what we've done on LinkedIn, see kind of what works. And it is the most downloaded episode technically that we've done other than, you know, we have a few other episodes that we've done some different kind of promotional stuff with, they're like flat, like we haven't done a ton of promotion on.

You're number one, like above Chris and Lori Harder. It's crazy. Yeah, can't process it. Yeah. Nothing to do with the knowledge, but maybe the topic. think that there's something to be said there that I think people are really interested in LinkedIn right now. So I'm excited to dive into what's next on LinkedIn. I feel like this is the beginning of your fame. It's like, feel like I'm catching the pop off moment. But so we really wanted to chat today about creating a winning strategy on LinkedIn in 2025.

You know, now we're kind of into 2025 and when this is coming out, it's probably like the beginning of Q2. And we've loved LinkedIn and Ben's been doing really like the most on there to see kind of what is working and what's not working and we've really tried it. I'd always had a LinkedIn, I had a decent audience there. And then when Ben started working with us, we were able to propel it. We doubled my audience in a year. When they had LinkedIn Top Voice, I was like a top 1 % LinkedIn Top Voice for social media.

Kristina Bartold (02:26.96)
RIP on the top voice program that was a sad day for us. It was a little bit deflating, but it's okay. Yeah, still good things happening Yeah, still good things happening. That was that was tough that was a tough email to get but What we want to talk about is like what is in for 2025? What are people doing? What's out for 2025 so stuff that like we've tried that we without working down Maybe doesn't work as much anymore that we don't like as much and kind of different things that people can try Yeah, I'm excited so collectively we kind of came up with

With five, five ins, three outs. So if you're trying to track what's happening here, you five ins, three outs. So yeah, should we jump into it? Yeah, yeah, you gotta start it. You're really the maven. I'm just on the sidekick. So my first in for 2025 on LinkedIn is verifying your profile. This is like one of the most flashy ones, but a lot of people don't verify their profile and they're not getting that elusive blue check mark. On certain platforms like X, Twitter, they've had these paid...

blue checkmark things on LinkedIn, that's just you verifying your email and verified profiles, which a lot of people aren't actually get 60 % more visits and interactions. So like that's just like one immediate thing that you can do on LinkedIn for yourself today. And you can be getting potentially up to 60 % more interactions and more eyes on your LinkedIn content. And it is going to take you about like two minutes and I'll link a little video below.

That is just yeah, so that's one easy win so like you're already you're already winning on LinkedIn in 2025 if you've done that step And we were only to what two minutes into this podcast well Yeah, and like verifying just so you guys know the process is like it's like uploading a copy of your driver's license or something like it's nothing like Yes, takes a couple like two minutes. Yeah. Yeah, If you are sitting at home, and you are real person you can be verified on LinkedIn

Kristina Bartold (04:13.841)
Cool, that's number one. Number two is kind of a bigger one. It's video content. think like 2024, I think was a bit of like a year of the reels. When obviously we had like TikTok kind of going, we had like, but then we started to, you we started to get Instagram reels, we got YouTube shorts, we got all these things going and LinkedIn is no different really. In the back half of LinkedIn started.

their own like real speed built into the app and they start really prioritizing video of short form kind but also long form kinds. There's basically two types of videos you can do on LinkedIn and one is basically is really like the shorts and one is like the live video or the live streams and video posts on LinkedIn. So of either those kinds the shorts and also the long form videos are getting five times more engagement than static posts. And I think like the real message that I

I'm getting from that and I think you and maybe you agree I'd love to hear your thoughts is that I think people are really trying to get a little bit less serious on LinkedIn and kind of get it more into like authenticity and kind of building your personal brand like the face behind a company or an organization and I think that video is just a better way to do that. I feel like people feel like they're in your world. They're like kind of sitting there sitting next to you. You bring them along for the ride and I feel like static posts especially where it's just like a block of text being like

We're doing this new strategy on LinkedIn people like that's kind of like it's kind of it's a bit too serious It's a bit too formal. I think people are looking for more than that in 2025. Yeah, okay well, I just want to quickly remind you of the time that I thought I Discovered the shorts I was like bad crazy. They have this like thing where it's kind of like tick tock and you're like I've been working with this with weeks I've uploaded so many of your videos. I was like I'm so sorry No, I totally agree. I think you know videos not going anywhere. We always say this with the social snippet like

We created a social snippet pre reels and so now pre social snippets, which is like and now people are just dropping that like they made it up Yeah, I actually think we should probably trademark it anyway But it's funny because we didn't know that and now videos like just like common and we even see this with some of our clients who like hate showing up on video on any platform we're like People we see the performance difference, right? We have a client that we absolutely adore we've worked with for years. They're like a really luxury rug brand. We love Anthony

Kristina Bartold (06:33.469)
And we see such a difference in his content. He makes beautiful rugs. They're so beautiful. And we can post photos and they do well. But when we post a video of him talking about the rugs, the story behind it, the heart behind it, it's amazing. So it's the same thing with LinkedIn, where when people want to get to know you, they want your tips, they want to see kind of what's going on there. And also, we kind of talked about this when we recorded this last time. In terms of how many people are actually posting on LinkedIn, it's like 1 % of LinkedIn users.

So it's like this is the opportunity, it's like threats. It's like this is the opportunity for you to become a thought leader. Do you think Instagram's saturated? Do you think TikTok's saturated? If you think like any of these other platforms are like, there's already too many people that do what I do. It's not the case on LinkedIn, not the case on LinkedIn. Well it's because like 1 % is posting and less than that, let me tell you, are posting videos. So like you're dealing with even less of a percentage of the users and it's just yeah, it's totally open right now. Like I think that again, yeah, nothing's saturated but like LinkedIn's like not saturated.

I'm seeing like the same four creators like on my LinkedIn all the time like they're living rent-free in my head and just because they are choosing to post video on LinkedIn and that could be you yeah yeah well we've been posting really consistently for about a year and a half I would say yeah so I used to have a LinkedIn and I would just like kind of post like as as Willy-Milly and then now we're like really intentional with it we have a lot of content going out and I'll tell you a lot of people come up to me and they're like Christina like you're the first person that comes up every week

So I'm top of mind for people right like yeah, it's annoying whatever mute me if that bothers you But it's like when people are thinking about social media I want them to think about me when they think about community when they think about podcasting And I think we both just mutually listen to this diary with CEO episode which we should link to the show notes because it was great Yeah, it's great. I'm like hi you have two hours But one of the things that Daniel had said in it was that like like all you really need is like an idea and a personal brand

Right and like being able to like really show up on a personal brand like we can't look back on things and be like like you know that person has 50,000 followers that person already has 75,000 followers like we're never gonna get to that point without like just getting started and so I think really like posting content just getting started on there But I have a reverse you know question for you. I mean it's not a version of my podcast I'm supposed to ask questions Do you think so people are making lots of content on Instagram Facebook everything right? should they be posting the same content on LinkedIn?

Kristina Bartold (08:55.845)
See, I think like you can I think that there's a bit of like a mental barrier there when people like I need to like totally cater this to LinkedIn. I think that like I Think that if you think that your content is so good that it's like so platform specific Then you're probably living in a bit of a lie that like you're that you can't succeed somewhere else or that your content is like that good for the algorithm like I really think that most of the content that you put on LinkedIn maybe if it's a if it's a really you know like

Raw lifestyle video, maybe it's not how you want to show up on LinkedIn I think there are people showing up like that way on LinkedIn some people are loving that some people are like we got to preserve this for professional stuff. I think that it's really up to you We're not gonna tell you what to post I think that you can't post anything that you want on LinkedIn that you're posting somewhere else and I would I would encourage you that like if you want to grow on LinkedIn like you don't have to have a separate content strategy I think that you just need to have you know a bit of a reflection process of like what

Am I already doing that could go on LinkedIn and how could I tailor my processes to do well on LinkedIn? I think that looks like yeah, just like maybe Maybe like sprucing it up in terms of it make you know doing a little bit of like for more professional copy You know, know putting it back to like your website maybe maybe strip away a couple of the emojis but in general I think that like you don't need to spend double the amount of time to be on Instagram and Facebook and LinkedIn it's it's really more of like a

Plus five plus ten percent kind of thing so yeah, yeah, no I love that I'll use it just a really quick example that we can get to the next one so we met with a client yesterday who we do some LinkedIn for and they're an awesome client and one of the things that she said she said oh look we posted this like Beyonce photo on LinkedIn and and I don't know like you know like it just doesn't feel like right or whatever and we were kind like always in a client is like I don't know about this it's their comfort level so I'm like if you don't feel good about that then we don't feel good about that right but what was really interesting as I said well let's look at the data

So we went, we looked at the data, it was the best performing post on LinkedIn. And it's because LinkedIn is actually taking more of a storytelling approach than we're used to, right? When we think LinkedIn, sorry Ben, we think like corporate men, like you know, there, not you, you're wearing a hat, it's not too corporate. But like, yeah, we think of these like corporate men who are like trying to solicit jobs like at RBC, right? And like, it's like just such a different thing, but there's people on there who are telling stories or who telling about their kids, talking about family life, talking about the balance of all of that. And there's something there that I think

Kristina Bartold (11:20.113)
It's pretty pretty impressive and magical that's like different than even some of the other platforms So especially if you're selling b2b or like you know your coach or consultant like your people are there right so it's It's really just about getting in front of them Yeah, I think we'll jump to like maybe the third one then which is like authentic connections I think we've car are starting to kind of hit on just naturally because it ties into so many things But I think that that is an in for 25 on LinkedIn is authentic connection. I think faceless marketing is dead, and I think that people

Do you need to kind of just like come to terms with the fact that like you know like it is your comfort level ultimately But like you can be putting out whatever you want and however you want to show up is the best way to show up and Basically, you'll attract people you want to attract so like I think for those like you know those more corporatey men or women like on LinkedIn like if you don't like the fact that people are posting Beyonce like don't connect with that person because like that's they're indicating to you that they're trying to go for

I'm more of an authentic, fun, like lifestyle approach to be trapped on LinkedIn, which I think is great. And if you're more looking for like, I'm just looking to close deals, like you're probably gonna be more of like a cold seller and maybe that person isn't even gonna bring you anywhere closer to like your goals anyways. I think that that's okay. We segment ourselves kind of like naturally anyways on social media. And I think that like if you're open to what someone's posting, then you should connect with them. And if you're not, then you're probably gonna naturally kind of attract.

and kind of push away people who aren't really supposed to be in your world anyways. So I think that like the energy you bring is like kind of the energy you get back. So like we like to keep it professional on your LinkedIn, on Maria's LinkedIn, on the social stuff that's LinkedIn. But like we like to have fun too. Like we're not afraid to Beyonce. And I think that's good because we want people who are willing to post Beyonce back. And if that's not your comfort level, then that's like fine. It's just like you might actually not be, you might still be, but you might not be the most aligned person to work with us. And like that's okay.

We know that we don't serve everyone equally so I think that's cool. Yeah. No, I love that I was also gonna say too I think like something that we've seen me so successful on LinkedIn in terms of content I'm worried that I'm skipping ahead. So I'm so sorry if I've got you out here Ben but is really about Like that personal content. That's actually what we see performs best So even when like, know I go to an event like Ben prepares like so much awesome content from like our blogs and from our podcasts and he's able to really take like all these pieces and It performs like pretty well

Kristina Bartold (13:37.797)
And then if I go to an event and I tag a few people and I'm like, you know, hey I interviewed these people on my podcast It performs like maybe 5x. Yeah, and I try to take it personally Because the thing is like this is we see this everywhere. It's like it's like I'm like man like these podcasts isn't performing as well as we thought it was Christina like maybe you should just go on your story and talk about it It's like and like then also we see a boost. It's the same across all platforms. We see it's like when you show up well when you show up

authentically you're willing to talk to people be the talking head, know Mention it in a thread like bring up in a conversation like that's when people are like, oh like this is for me Yeah, like I think like we I think all the great content we make on LinkedIn is great, but it's not personalized It's not like as warm. It's not like you're not tagging people People aren't gonna repost it necessarily because it's just like value information like we've gotten some great You know lead some great conversations from that stuff, but it's never gonna do as well as the authentic stuff and I think that

That's okay as long as I hope that you're comfortable people listen to those you're comfortable You know giving that kind of information like showing up that way because I think that your LinkedIn is gonna reward you for it Yeah, totally part of that authentic connection piece is kind of us saying goodbye a little bit to the automation piece 2025 in terms of in 2024 we kind of talked about How do we kind of like cast a wide net?

On LinkedIn and like you said we doubled or like I think it actually almost tripled your LinkedIn following in 2024 and that was partly Through we did a little bit of like automated outreach We were using a tool to kind of like get conversations started on LinkedIn So then we could kind of go through and scrape the DMS and really trying to go deep with people and you know build some Connections get some referrals get some leads and it was it was it was great for a season and I think that in 2025 we kind of

had a bit of realization that like I think maybe we were actually past the point where that was gonna be really all that helpful. It's like we had already a large following base that we really hadn't like tapped that much and we were already growing kind of organically through the size of your following and through all the great content we were putting out. So 2025 I think our mantra is a little more like instead of going wide, wide net, we're gonna go casting a deeper net. And we're trying to go for like those...

Kristina Bartold (15:53.569)
More meaningful people who's already in our network that we haven't really tapped into or we haven't made a good enough impression on yet Or how can we build? Yeah, more more meaningful authentic connections by actually like having our content set up the the DM or sponsor You you're so good at going to an event or even before an event and being like I'm so excited because I you know I

I read most of your DMs. yeah, you're in there. Cause I don't think about you in there. Exactly, yeah. Not a good place to gossip about me. Before an event, you're like, I'm so excited to connect with you on this call. Like I heard you're going to be there and like that's going to be great. And people are responsive to that. Like rarely are you getting ghosted from that message. And that's a great place to start. And that's a good way, I think, to go deep with people rather than going, why? It's a little bit more work. I think that the fruit.

Has been there and I think is going to continue to be there. Yeah I think people are really looking forward to that in 2025. Yeah Well, it's funny because we did the automated thing and like that's the first time we've automated anything like really in the business and we were both kind like Is this gonna work? Do we like this? we actually like kind of were like this isn't really the social snippet feel. No, it's not and one of the things I really noticed from the DMs was like It was funny like the quality of people so there were some amazing connections that came out of it right like we met somebody who came to high five women and she gave books and was so generous and

She was wonderful and we got a client and like there were like lots of really good things that came out of it and there was such a good learning experience like we learned a ton and some duds and some duds but also LinkedIn has such a different culture right where it's like You need if you are in a season where you have a lot of time like and you can connect with people and you're like I am like really open doing calls and I want to connect with people like whatever LinkedIn is awesome because everyone wants to connection calls yeah, and not everybody I don't want say that I'm trying to find the right way to say this but it's like

Not everyone's like the right person for you to be connecting with so I had a great call with someone for half an hour It was great. He's like a leadership coach that works in Indiana and afterwards I was like so he doesn't need social he doesn't need podcasting someone He knows might you never know where relationships will lead but like what's that the most fruitful half hour like maybe not and so it's like really about like it's not really about just meeting a whole bunch of people because I go to tons of events and I think in business like you get into seasons where like

Kristina Bartold (18:07.993)
I was going to so many events like I couldn't even keep up with the people I was meeting with and then I'm running Automations on LinkedIn meeting random people right so it was like a really interesting kind of like turning point for us where we were kind of like well It's like actually I can't even keep up with these people and like they're asking me to meet for coffee And I actually don't want to because I don't actually know that that nothing causes me more anxiety than like meeting someone I don't know so I'm like I don't even know if this is gonna be fruitful, but I think it was just no more room for friends no Guys guys you guys

I can't I can't I'm having a baby. I'm like barely gonna be friends with this baby I'm like I have no space But it's just really been like really interesting because I think what we realized was we're still connecting with lots of people on LinkedIn We're having lots of conversations There's lots of things still happening in our DMS and they're they're more fruitful and I recently joined founders club Which I've been really excited about and they sent us at this whole LinkedIn spreadsheet of everybody who has a LinkedIn So every few days I'll go and I'll add ten people and I'll send them a note being like hey I'm from founders club. I'm so excited to connect

Sometimes it starts a great conversation. It's sort of someone gave a swag for high vibe women from it like yeah, you know it but those are way more intentional connections and like the random people all around the world who like may never need my services don't really know what we do I don't know Yeah, I think that like I Don't want to say that there's like no space for it stills I think like yeah, I think it gave us some extra like visibility but again like I think you're just reading what you're saying already is like

We have like a pretty good amount of visibility now from the social snippet and from your personal brand and it's kind of like We just need to like actually meaningful make the time for people that we want to make the time with and then not yeah Not everyone's gonna work with us and yeah, unfortunately not everyone is worth a 30 minute call to you There were the 30 minute call to somebody but it not be totally it might not be to you and that's okay Yes, and I that's actually like a good lesson like business lesson apart from LinkedIn But like is just like that is something I felt so much tremendous guilt about because you know like I'm like

Like I'm such a heart for people so I'm like I'm like like this person reached out for a call and then I like what Who am I just tell them that I can't talk to them? And then it was really interesting because one of my mentors and Lindsay Schwartz like her and I and she was on podcast like probably two years I will link the episode because we kind of talked about this But like she was kind of like there comes a point where you have to kind of just choose yourself a bit Yeah, and it was like I was getting the point was just connecting with too many people so I think

Kristina Bartold (20:28.269)
LinkedIn can be the one to many, right? Like it can be where you can connect with lots of people and provide, and we want to provide huge value. We want to provide huge resources. Like we're always filming stuff. We're always doing stuff like this so that we can add value. so yeah, I just think automation, I think was not for us. at least in this season of our business or what we're looking for right now, but I'm glad we tried it. Yeah. And I, and I think that, I think that I feel good about where we are heading. Cause I do think the, again, the authentic connection piece.

to wrap that kind of tie the bow on that one. think that is like a major trend for LinkedIn 2025. So I would encourage you again, if you do have the time, you're saying, like, get, yeah, get in, get in people's DMS, send them like a personalized message. Don't get AI to write at this time. Just like try it, like see how can you come up with a system to reach out to three people a day or 10 people at event and be like, am going to actually meaningfully pour into these people? Because I could see them being people that I would want in my world.

And not just like someone who I'm like just like fingers crossed might give me money. Yeah. Yeah. 100 % Love that. The next piece is I think LinkedIn newsletters and articles, but primarily LinkedIn newsletters are I think are in for 2025. think that like we talked so much with the social step in with the community podcast about like how important it is to have social but also an email list and and basically imagine like LinkedIn

as a social media platform, which it is, LinkedIn newsletters are almost like LinkedIn's built-in email list. And like, that's so powerful. So something that we've been doing for like this podcast is like when we post a great, typically a video podcast episode and we're like, we want people to listen to this on YouTube. We sent out a LinkedIn newsletter for it, basically being like, here's like the key things that you can expect from this episode and it goes straight to their email. It doesn't stay on LinkedIn. So someone can actually, when they connect with you, can also follow your newsletter.

And that is basically an added audience and I think a really like personalized kind of like segregated like this is my community a way to protect those people on LinkedIn and it's built in and I think it's super effective. So people who publish long-form content on LinkedIn so that would include articles which is another way you can post on LinkedIn in just a bit longer form and newsletters they're actually getting 30 % more engagement than standard posts. I think that LinkedIn people are looking for video content, they're looking for quick wins but I think at the same time

Kristina Bartold (22:50.177)
Like they understand there's people on there that are thought leaders and have a lot of expertise to give they're not just like looking for like a quick like you know like Skincare like tip like they're actually looking for someone who's like I'm actually facing an issue in my business like I'm actually feeling this way about you know my journey as a founder or something like that and I'm actually like seeking counsel for this and like if you have long-form content you can be that place where they find so I think that that's been really cool and we actually had like a an article do pretty well recently because it was

hitting on a pretty pointed topic of burnout and podcasting, which I think is something that a lot of people are experiencing. And people were clearly going to their, looking for, actually, I have a podcast and I'm burnt out. I think that's pretty cool. Yeah. No, I love it. even, you don't need to reinvent the wheel with doing this kind of stuff, too. if you're doing, if you have a newsletter, you could even repurpose your newsletter to be your LinkedIn newsletter.

You know you assuming those people aren't all the same people because even like our LinkedIn news newsletter probably has like Half the amount of subscribers that we do for our email list and that's just from us inviting people to like our page It automatically invites them to like the newsletter and then the articles are actually we're repurposing blog posts that we have on our website And finessing them so it's like really like and then we see And the newsletters are from the show notes. so see it's not new content

No, so it's really great that we're able to just say like okay. This is what works And I think it's always just like really like success leaves clues when we see an article that does really well We're like hey, you know people are really struggling with podcaster burnout This is a great opportunity for me to take note and say I should do an episode on podcaster burnout and like this is like Really something that people are asking about right and so you can see that on LinkedIn, and I think what's really cool about LinkedIn That's interesting is that there's a lot of silent lurkers right like every platform has silent lurkers

I did an episode this week with Alex Katoni. That's like if it's not out yet I probably will be out before this so I'll link it in but it was like incredible. She's an incredible interview But she talked a lot about how there's actually like a few years ago ten maybe eight We actually just trusted anyone who had an online presence like we were like Ben's posting looks like he knows how to post He must know what he's doing now There's so many people posting that we have distrust like our actual initial reaction is to be like ooh

Kristina Bartold (25:05.921)
And so if that's the case, how do you actually build that trust, get over that barrier with people? And it is being a thought leader. And so when you're a thought leader and you're the first person to put an idea out there, you're the first person to say, hey, I see that too and I actually have a solution. That's actually real and you keep talking about it. That's the other thing I just want to say about LinkedIn and about most social platforms is that people think that you need to come up with a new concept every time you post. Every time you post, have to say,

Oh, LinkedIn, this is an article. LinkedIn, this is an article. But talking about the same things is actually what makes you a thought leader. Yeah, and go on some kind of spiritual journey every single time. I had this new revelation. I find it so funny too. I'm like, I wish we had better click-baity content. And sometimes it's like, I had this crazy realization of my business, and you read the next thing, and it was just like, we should make more sales. Yeah, I met with someone, and they were like, you know what I'm about?

Community over competition. I was like that is very common and I'm glad that that but like it was like they trademarked it right? and I was like great, but you know I think it's really about like you know talking about the same things over and over again because people aren't seeing them all the time so just like even like we've seen this before we've laughed about this where people have been like Do you know someone that can edit my podcast? I'm like yeah, that's so weird. I said you said that Because I mean something's not working, but it's good for us to know but it's also interesting because I'm like

We need to repeat the same things over and over again so that people see them and I think we really we give people too much credit that they like That they remember things about us our niche or whatever is going on more than they do But yeah, I just think like if you're seeing like trends people asking you questions That's the stuff you should be posting about and linkedin gets a lot of engagement. Yeah, people want to comment on linkedin They want to have conversations they want dialogue and what I think so different about linkedin than other platforms It's less superficial like in my opinion right like you get less trolls

There's less people out there who are like because most people are verified There's less people out there who are like coming after you like well on social on Instagram the people are coming after all our burner accounts Yeah, but could you imagine you have spent your time having a burner linkedin? I don't I don't I hopefully not hopefully that does not come into fruition based off of us just manifesting that into this world No, I don't know like that's not not not interested if you're thinking if you're pondering a linkedin burner account

Kristina Bartold (27:22.323)
It's a no for me. Yeah, it's on the outlist. It's on the outlist. Stay tuned. Yeah, yeah. If you're gonna, if you see Christina at an event or just out in public or you you mess around with LinkedIn, there's just two questions that you cannot ask her. Number one is how do you like working at the social snippet? Yeah, I hate that. number two is do you know someone who can edit my podcast? Do not ask those questions. I'm always humbled when people ask me like, I'm better than laughing because

I was helping a friend move and the guy goes, oh, you work at the social snippet. And I'm like, yes. Do I work at the social snippet? Yes, I do. I'll get it back to you. The fifth kind of segment for our ends on LinkedIn 2025 is using three to five strategic hashtags. use the word strategic very purposefully here. So I do think that people have kind of like

thrown out hashtags at some point at some point they were probably a little bit overrated and it's kind of been a bit of a scale here, but I do think That hashtags do have a place to play on LinkedIn in terms of we even talked about like this burnout Article that we were having some success with like that has like first of all it has burned on the title So that's that's good for that's a good play for like SEO, but also we had something some tags on it. Yeah, and I think that Yeah, I it's important so posts with hashtags are receiving again 30 % more engagement than none that don't

I think the key is don't overdo it because I think that like LinkedIn is gonna want to know how to file away your post and if you're having like Burnout, but also social media management and also lifestyle advice It's like those aren't succinct hashtags and that's not gonna like really resonate necessarily when LinkedIn receives that or when someone sees the hashtags on a post So for SEO purposes, I would recommend that you try to sprinkle in some hashtags for your LinkedIn posts

But I'm gonna say three to five, which is a bit of an arbitrary number. could be more, be less. But three to five, and I think they should all really have a theme that you're trying to hit home along with your thing. And it should kind of like play off of the things that you're already saying in this post. This isn't like the time to write a post about like real engagement and then in your like hashtag start like listing off things that you help people with like.

Kristina Bartold (29:37.785)
I help people move and I like and also real estate and it's like that's not it's not you don't just get to play whatever words you get in there they got to be it's gonna be on theme yeah yeah okay so what's interesting about hashtags on LinkedIn that's different on other platforms is and this is something a lot of people don't know is that on LinkedIn they're meant to be broader so it's like hashtag social media hashtag social media management things that you think people would search again you if you're posting on a platform

You should have an idea of like keywords that people would look for when they're looking for your business, right? So and look at what other people in your niche are posting look through the hashtags like no shame in that but On Instagram and on other social media platforms you want them to more specific So you wouldn't put hashtag social media that would be too broad you would do hashtag Instagram tips even that is likely too broad but like you would want to make it even more tight so that this way it hits kind of a smaller audience with Is or with LinkedIn it has like a bit of a different kind of way to it, which is interesting

One of the reasons just I think is just like there's less there's less content. Yes, right. So like yes hashtag social media has like I actually I think I knew this but I I think it's like 600 million posts or something for has to be like that the guy's a number is way smaller on LinkedIn so you actually can get seen on that and it also prioritizes like the recent uses of that more so than like the top uses which I think is a difference there from Yeah, Instagram to LinkedIn. Yeah, love it

Full telltale hashtags over there definitely worth taking a look see what's like going on in your niche whether people are up to and Honestly, this has been such a good conversation because I think this has been really good for like what we should be trying What things we should be doing? But there is more to come we're only halfway through we have an out section So I'm gonna wrap this up for us And you're gonna stay tuned for our next video or next if you're listening to this on the podcast And then we'll be back for us to talk about what's out on LinkedIn

Thanks so much for listening to Community with Me, Christina Bartold, and I'm just so excited to continue the conversations. If you're looking to grow your community and learn more about social, join us at thesocialbusinessclub.ca and use the code podcast to get your first month for a dollar. Share this episode with your friends and on social or leave a review. It means the world.