Community
"Community with Kristina Bartold" is a podcast focused on helping entrepreneurs and small businesses grow their network, increase their impact using marketing techniques like social media, increase sales, and bring in their ideal client using their digital community.
This show will answer questions like how do I make more sales in my business, what should I post on social media, or how do I grow my following?
Join Kristina twice a week to learn how to grow your business and community!
Community
It’s Not Too Spammy If You’re Leading With Value: Feat. Madi Beumee on Selling With Manychat
In today’s episode of Community Kristina is joined by social media strategist and Manychat automation expert, Madi Beumee.
Madi has been behind the scenes of some of the biggest online business growth stories, using ManyChat to turn followers into engaged community members and paying clients.
In this episode Madi shares the biggest mistakes businesses make when trying to convert followers into customers, why your audience isn’t buying from you (and what to do about it), and how to build hype before launching a new product or offer.
Manychat can collect leads, engage your audience, and make sales, are you missing out on this powerful tool?
Tune in to learn how to make social media automations work for you!
Connect with Madi:
Instagram
Personal Instagram
TikTok
The Content Lab
Grab Madi’s Free ManyChat Guide
Mentioned in this Episode:
Trial Reels Episode
Urban Baker
00:00 - Intro
03:00 - Nurturing Followers Into Sales
21:20 - What Is Manychat
23:40 - Who Should Use Manychat?
29:19 - Should You Boost Manychats?
32:00 - Avoiding Being Spammy with Manychat
36:45 - Connect with Madi
Growth marketing tips & tech insights from those who’ve done it.
Listen on: Apple Podcasts Spotify
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Kristina (00:01.208)
Hello everyone and welcome to another episode of Community. So I have said this before recently on the podcast about how I like don't let strangers on the podcast, like where it's like I bring people on and usually I like, I really like vet them. But Maddie and I connected on threads and one of the things that I have been really passionate about our team utilizing and connecting on.
was many chat and kind of automations and how do people build community with that. And Maddie is an expert and I didn't even actually realize how much of an expert she was until she got on here. We went briefly through her like little resume and talked about all the amazing kind of mutual friends we have and some of the great people that she's worked with, but some of the great success that she's seen. I'm so excited, Maddie. Welcome to the show. I'm so happy to have you here.
Madi Beumee (00:44.787)
Thank you, I'm so excited to be here. I already feel like excited to continue the conversation because we had such a great chat ahead of time. So I'm looking forward to this.
Kristina (00:54.828)
Yay. Yeah, I said to Maddie, I'm like, Maddie, if you lived in Toronto, we would be best friends. I'm telling you, I'm okay with some long distance best friends, but nicer when they're close. But Maddie, I'd love for you to tell everyone a little bit about like you and kind of how you got started in the space.
Madi Beumee (01:09.371)
Yeah, so I like to call myself a social media strategist, but I have sort of a unique pairing where I've been behind the scenes for a business, specifically an online business, helping them grow from like 12,000 to 500,000, growing them on multiple channels, implementing their many chat and driving their lead generation. And then on the flip side of that, I'm also a creator myself. So I'm really passionate and like to remind people that I understand.
a lot of the things you're feeling. I have posted the video that gets 200 views. I have felt absolutely ridiculous speaking to a camera and like I know the frustrations that come along with it. So I try to remind people like I've been in your own shoes. I've been right there with you. And so I wouldn't kind of ask you to do anything that I haven't done myself.
And then more specifically, I really like to work with online businesses and founders not only on their social media strategy, but their many chat as well. So they can actually turn those followers into leads or dollar signs for their business.
Kristina (02:13.814)
Yeah, I'm obsessed with that. We won't name it, but the online account that Maddie's talking about is one that I'm very familiar with. they grew in such an impressive way and they do such good work. so I know you have mega street cred in my eyes, I'll say. But I think it's really interesting too, really from the perspective of many chat and the idea of turning followers into sales. Because a lot of people, when they're posting on social,
Madi Beumee (02:30.835)
Thank you.
Kristina (02:43.468)
they say that's what they want. Like they say that they're like trying to get sales, but then they're actually not doing the actions that, you know, actually nurture followers into being like somebody who will buy from them long-term. So what do you think is missing from people in terms of like their strategy that's not helping with conversion from them just like posting and them being able to sell into programs?
Madi Beumee (03:07.709)
Yeah, I think a big piece of it is what I call like everything that's happening up here and in my mind, I'm not actually executing on. So like in my head, I might be referencing something very slyly like a new offer, but I'm not bringing people along for the process and building that trust. I think that's where we see a really big disconnect. It's either like fun or educational content. And I'm expecting my audience to take this
huge leap from, yes, you've taught me this thing to now you want me to buy this $600 course or this big program. I think one of the most successful launches I've ever run from a content and kind of new release of a digital product, we spent so much time leading up to the launch, teasing it. I think that a lot of the times we're afraid to say like,
Kristina (03:38.315)
Yeah.
Madi Beumee (04:04.595)
hey, I'm working on this great thing. Like we wait until it is out in the wild and then we're like, surprise, here's this brand new offer. And everyone's cold. Like they have no concept of what it is. There's no interest peaked, anything like that. So we spent a lot of time bringing people along and almost asking them questions. Like truthfully, even if you're not looking for feedback that is going to affect the way the course or program is set up, there's something to be said about
Kristina (04:14.957)
Yes.
Madi Beumee (04:33.927)
involving them and kind of making it seem like, what do you think of this? Like, would this be helpful? Which do you like better? Could be as simple as like, what logo do you prefer for this thing? Like, I think people love that buy-in. So really taking people along. But then the other thing we really focused on is constantly talking about the pain points and not in a like, we're bringing things down, but we found ways to comedically discuss pain points.
Kristina (04:34.947)
Mm-hmm.
Kristina (04:43.405)
Yeah.
Kristina (05:00.877)
Yeah.
Madi Beumee (05:01.149)
and get people in that head space of like, yep, that's me. Like, my gosh, I'm waiting for the solution. So that way when the product becomes available, they are already like in the mindset of, I know this is something I'm struggling with. I know I need a solution. my gosh, now you've presented it to me and I've been along for the ride. So I think it's like a lot more nuanced and you can have more.
Kristina (05:21.506)
Mm-hmm.
Madi Beumee (05:28.837)
authenticity or vulnerability in the launch process than we think.
Kristina (05:34.062)
Yeah, no, I totally agree. The biggest mistake I think people make is that they, one, assume that people know more about their business than they do. Like, I think that's a big one where people are like, I had somebody yesterday and she was like, I have been posting nonstop about this. I was like, so I've never seen it. And I follow you pretty actively. So does that not happen all the time?
Madi Beumee (05:54.399)
my gosh, yes. I'm sure you deal with it with social of like, I talked about that already. Like I can't talk about it again. I'm like, nope, like beat me over the head with it because I guarantee you with the algorithm, like I've only seen it once, not eight times.
Kristina (06:09.568)
Well, I've made this joke and so we're, by the time this comes out, this has been going be long over, but we have an event coming up in March and it was 150 people and you know, and we were like, okay, tickets close in seven days, they close in six days, they close in five, so all this. So it ends on a Saturday. We're like, okay, these tickets are done, final numbers, we're feeling good. And it's a Saturday, so I'm not taking the webpage down because it's Saturday. I gotta chill, you know? And it's, I wake up on Monday and I look and seven people had bought on Sunday.
A number of people had emailed us asking for where the link is. And I was like, did you not hear that this was done on Saturday? But they didn't. they missed the email. We're inundated with so much information that we can't possibly remember everything. But also, it's such an ego thing for us that we're like, everyone must see everything. Everyone must believe that I'm posting, so you must see it. And I don't know that's something that also resonates with you.
Madi Beumee (06:48.275)
Yeah.
Madi Beumee (07:06.083)
totally. And with the longevity of content nowadays because a feed post, I mean, you had that short window where your audience saw it. Now, I mean, a reel or a TikTok can go viral way after the fact. So that's another part of it. And I think notoriously, we kind of all like to wait until the last minute. I think that's a huge thing with launch periods where...
Kristina (07:14.701)
Yes.
Kristina (07:20.867)
Yeah.
Kristina (07:28.664)
Yeah.
Madi Beumee (07:33.329)
some, I feel like you have a really strong start, it can feel pretty dead, and then those final few days are like, people actually kind of have that fire underneath them to make a decision. So I think that that's huge as well.
Kristina (07:44.086)
Yeah. So when you've worked behind the scenes on brands, and I know that you still do, and people are really working on building hype, what would be some of the things that you think that they could do to build hype and bring people behind the scenes?
Madi Beumee (08:00.131)
I think Instagram stories are a really great way to do so. And more specifically, I've been experimenting with like close friends and sort of obviously like we all can use close friends in like a Finsta capacity. But I have loved watching and experimenting with kind of like kind of having people opt in to becoming a close friend. It almost feels like a way to create like a new like an insider track.
Kristina (08:09.87)
Mmmmm.
Kristina (08:15.031)
Yeah.
Kristina (08:24.289)
Yeah.
Madi Beumee (08:30.067)
of your audience and I think like those are the people where you can get really like specific and you can even show more than you might show publicly and then tease to your general stories like hey this is what I'm talking about with my close friends like let me know if you want to be in on it I think it's kind of a way to like potentially tag a hot lead on your Instagram there's no tagging on Instagram but it's a way to potentially do so
Kristina (08:46.657)
Yeah.
Kristina (08:53.102)
Totally.
Madi Beumee (08:57.619)
Because I think that's the other thing I have struggled with talking to people is like, your content is going to be seen by everyone. Like your Instagram stories are really only being seen by your own community. And so the way you talk to your, the way you talk to everyone through your reels or your static content should not be the same way that you talk to your stories.
Kristina (09:18.04)
Yeah.
Madi Beumee (09:19.455)
The other thing I really think is important is kind of like creating those inside jokes or inside moments with your community. oh my gosh, remember when I said whatever? And kind of referring back to it because I think if people know what you're talking about, they feel like that. I hate to like lean into the parasocial relationship, but it's a thing. We've all created parasocial relationships with our favorite businesses, influencers, or brands. So.
Kristina (09:25.485)
Mmm.
Kristina (09:40.287)
Hahaha!
Madi Beumee (09:47.835)
you're kind of creating a little bit of that for the people who do know the inside joke. And then I think if you don't quite know it or you hopped in a little bit later, there's that feeling of like, ooh, there's kind of like insider information here or there's like a cool club happening here. So I think that that's a cool way to kind of like build that community in an online space.
Kristina (10:03.202)
Yes.
Kristina (10:10.094)
Yeah, I love that. So many good things there. Well, I think it's even one thing I was going to say is that like, and you're going to know who this is when I say it, but they have actually done close friends and they've like added everybody to it. And we like, when I asked them about the strategy behind it, because you know, they're a friend of ours and I was just kind of like curious, like why you did this? Because, and I was like, it's interesting because they had a huge following. And I was like, why would, why would you add everyone as a close friend? And she basically was like, it's like,
it gives close friend, right? Like you're giving like this illusion that like, you know, you've been chosen. And I was kind of like, that's like, I'm curious about that. And then I had a friend reach out being like, did you know I'm on this person's close friends? isn't that crazy? And I was like, damn it, it worked. that's nuts. So it was like, I think that's kind of interesting. Like, you know, how we can, we can try to like leverage different pieces to try to be able to even create that level of community, even if it's like not a hundred percent real. Like I think.
Madi Beumee (10:49.887)
You
What?
Kristina (11:06.09)
making people feel like they're part of something, whether that be, you know, throughout a launch or like in a close friends piece that does make them more invested in your business, in your launch, and ultimately like kind of what you're doing long term.
Madi Beumee (11:17.481)
Totally, and on your note, think that's always a reminder I have to give myself is like when we're watching things, we are coming from a like marketer behind the scenes. Like I'm not fazed by that because I know you added everyone. So I do think it is important to get like a pulse check from.
Kristina (11:28.822)
Yes.
Madi Beumee (11:36.497)
someone who is not in that world because like you said, they were like, my God, I got added to the Close Friends. Meanwhile, we're seeing it from the angle of like, that's just a tactic. Like we would see an ad or that kind of thing. So it is important to kind of switch out of that like hypercritical, how am I looking at this from a social media strategist or marketer lens.
Kristina (11:38.338)
Yeah.
Kristina (11:41.87)
So excited.
Kristina (11:46.36)
Yeah.
Kristina (11:58.03)
Yeah. Well, actually, that kind of brings me to my, in my next point, I was going to mention this earlier, but like something that the biggest mistake I see people make, like if I was like, if someone was like, what is the biggest mistake you see people make in business? It would be that they sell things people don't want, like where it's like they come up with an offer or freebie or, something where it just doesn't, doesn't hit. And I've actually done this in my own business. used to sell an Instagram course. I thought everyone was going to be obsessed with this Instagram course and they wanted a membership.
And we didn't realize, we kept being like, someone buy this course. Like, we're gonna keep doing this launch. And then finally we put a bunch of people in a beta and they were all like, no, we actually just like each other and we like your coaching. Like we don't even want the modules. And we're like, right. what would you say for like, when you know all these businesses that you've worked with, what are the best ways that people can test offers?
Madi Beumee (12:25.214)
Mmm.
Madi Beumee (12:45.851)
I love the concept of using freebies to test things and see, because it's typically a lower lift. mean, you're, and I do encourage people like, hey, how can we, and somewhat related to many chat freebies, but like beyond the PDF, are there other cool ways that we can create sort of an entry point into what you're doing or a teaser into what you might consider?
Kristina (12:48.472)
Mm-hmm.
Madi Beumee (13:11.951)
offering, I think that that's really helpful because it's typically a lower time and monetary investment to get it up and running. And if it's doing well and people are into it, like you're building your entire list of qualified leads to then sell to. And going along the like close friends concept, you could even utilize that cohort and sort of say, hey, you guys are going to be a part of building or testing this next offer.
Kristina (13:28.642)
Yeah.
Madi Beumee (13:40.943)
So I think that that's really helpful. I also am a firm believer in like, sometimes it's not a bad thing to just ask. Like, I don't know why we have this like holier than that, like I have to come up with the idea on my own, but I think sometimes truly saying, what are you struggling with right now?
Kristina (13:40.974)
you
Kristina (13:49.198)
Yeah, yes.
Madi Beumee (14:01.213)
Because me sitting over here, working with all these different clients at different points in their business journey, I have my own preconceived like, everyone deals with this. And it's like, no, actually, everyone's like, this is what is really the struggle that people are going through. So I think like, it's the same way where I'm a fan of asking like, what kind of content are you interested in seeing? Like, what are the pain points that are coming up? What would make your life easier? What kind of...
Kristina (14:16.076)
Yeah.
Madi Beumee (14:30.035)
whatever, template, course, master class, whatever it is. Like I think sometimes it is helpful because you'd be surprised by the answers you sometimes get.
Kristina (14:38.466)
my gosh, 100%. And this is actually something I talk about all the time where it's like people are like, create offers, they create freebies, they do these things and they put a ton of work and labor into them. They don't ask anyone if they want them, then no one buys them. They're like, why didn't anyone buy? I'm like, why didn't you ask anyone if anyone wanted that? Or like, we've had it before where we've had people invest like thousands of dollars into like building out a course. And I'm like, did you ask if anybody?
wanted that course or like that topic or even just finessing the messaging a little bit around it would have like made such a difference. And so that's interesting. And I'm curious for you what in terms of freebies and because I'm sensing that that's like a big part of your strategy around like market research and around, you know, helping grow email lists and audience. What kind of freebies are you seeing like really working right
Madi Beumee (15:27.067)
I really like something where there's tangible things that you can kind of accomplish. And I am definitely coming in with my own bias. I'm not a huge fan of, like, I've downloaded a PDF with, like, five steps. Or, like, just text. So I think some sort of, whether it's, like, a Notion page where I can kind of work through some exercises, I really like challenges. So whether it's, like, a
Kristina (15:44.555)
yeah.
Kristina (15:55.022)
Mm.
Madi Beumee (15:56.607)
three day or five day that can upsell to a program or if you have a longer challenge or even a membership where it's kind of giving that taste of your personality. I think that that's really, really helpful. And I think quizzes are kind of fun too because I mean, we're all a sucker for those BuzzFeed quiz. I'm like, which Harry Potter house am I? Like definitely have to take the quiz. Like I think there's something fun about that.
Kristina (16:15.523)
Yeah.
Kristina (16:22.318)
you
Madi Beumee (16:26.185)
when you're able to learn something about yourself or, and not even just learn something about yourself, but I think the most successful ones are, this is what you need to accomplish or tackle right now, and here's your next step to do so. Whether that's in a free or really low ticket, like, I think if you can have someone take a quiz and then at the end you're providing them a low ticket way to make and take instant action, like, that's a win to me.
Kristina (16:39.639)
Yes.
Kristina (16:52.214)
Hmm. Yeah.
Madi Beumee (16:55.251)
Because I feel like I've accomplished something. Like, my god, I just had to answer questions and someone's literally telling me like, this is your next step to achieve X, Y, or Z. Like, we're, I hate to be like, we're all lazy, but we kind of are. Sometimes we just want someone to tell us what to do and to give us the exact steps. And so if you're able to do that, you're in.
Kristina (17:07.363)
Totally.
Kristina (17:15.638)
Yeah, I I love that. We're building a quiz right now, which is why I'm smiling, because we're doing a little partnership with Interact. yeah, and so I'm really excited about it. But it's just so fun how immediately I was kind like, we need to come up with a social media personality quiz. How do we like, you know, just things like that where... And again, things that are kind of fun or things that are interesting for people, I think make such a big difference. And I totally agree. Things like Notion templates, or we have an Instagram bio checklist that's like...
Madi Beumee (17:22.527)
fun.
Madi Beumee (17:31.839)
Mmm.
Kristina (17:45.474)
helps them rewrite their Instagram bio that they're able to do in just a minute. And that's worked really well. But there's been other freebies we've done where I've been like, this is such a good idea. People need this. And then it just wasn't the right format. And so then people don't resonate with
Madi Beumee (17:45.534)
Yeah.
Madi Beumee (17:59.199)
Totally. And I think sometimes it's your messaging and title. Like it's all like, I mean, that's a whole nother, you can have whole nother episode on that. like, instead, like I'm working on something right now where I'm like five red flags. And I'm like, mm, like, okay. That was like maybe the starting title, but sort of moving into like the five mistakes you're making that are leaving leads and money on the table. Like to me, I'm like, ooh, that's much more interesting because I'm like,
Kristina (18:27.319)
Yes.
Madi Beumee (18:28.923)
Okay, I want to make more money. I want to get more leads. Count me in. I want that. So I think that I recently someone reminded me people are more likely to move away from something uncomfortable than to something attractive.
Kristina (18:32.47)
Yes.
Kristina (18:43.47)
Mm.
Madi Beumee (18:46.631)
And so I think that that's also something to kind of keep in mind. Like, is there a way you can talk about like time? Like, I want to move away from feeling like I have no time. And so that's kind of a huge, huge selling point. And I utilize with many chat of like, I don't know about anyone else, but when your DMs are so overwhelmed and you've spent all day on a computer, kind of the last thing you want to do is spend more time on your device. So ways to kind of streamline your process as well.
Kristina (19:13.966)
Yeah, I love that. So okay, Maddie, somebody has, like say they have a killer freebie, like so they have a killer freebie, they know it converts, they're getting great feedback on it, how do they get more eyes on it?
Madi Beumee (19:26.539)
I think that if you are not generating leads, and I'm going to use that as a baseline because we can unpack this further, but I do think more and more I'm at least pushing clients to not see many chat and think dollar signs, more so seeing many chat and thinking, now I can own my audience versus like just selling to them. Because I think more and more as more people are
Kristina (19:43.533)
Yeah.
Kristina (19:49.496)
Yes.
Madi Beumee (19:56.091)
experimenting with ManyChat, the like fast track way they go about it is, let me just send people links to things. Let me send people links to my offer, which in the beginning, I think definitely worked because it was the shiny new toy. It was felt like automatic. It felt quick. Like it was very fun. I think now like anything, people are getting a little bit tired of it. And so I would say that your like your lead magnet living on your website is amazing. And like I
Kristina (20:03.565)
Yeah.
Madi Beumee (20:24.229)
If you have mastered the SEO world or utilize Pinterest and that kind of thing, that's awesome. But I think that you could be incorporating it into your social media strategy once, if not twice a week. Because at the end of the day, you're providing them value. I think people are going to be a lot more lenient to hear you talk about it twice a week if it's a free opportunity to learn from you than if you were just like, hey, buy this thing twice a week. We're going to get burnt out from that.
Kristina (20:37.133)
Yeah.
Kristina (20:51.374)
Totally. Yes. Well, why don't we start there? We'll start there 20 minutes in. Why don't we start there? That's kind of how I thought this would go. What is many chat? Like, you know, and I think most people who are listening to this will probably have some idea, but what is many chat and like, why do you think business owners should even like think about?
Madi Beumee (20:57.574)
You
Madi Beumee (21:10.939)
Yeah, so Manichat allows us to automate conversations on Instagram, WhatsApp, Facebook, Telegram, and they're to be determined, TikTok. Though I'm personally interested because the TikTok messaging is like its own beast, but down the line, it's not available in the United States yet. But it allows us to automate those conversations in a variety of ways. I mean, the...
Kristina (21:27.746)
Yes.
Madi Beumee (21:39.773)
The things you can build feel endless, but why you as a business owner might think about introducing it is because number one, it's beneficial for you, but it's also beneficial for your follower or audience because you're going to streamline your own conversations. So instead of someone saying, hey, can I have the link to this PDF? Hey, can I like asking you a billion questions? You're able to directly send them exactly what they're looking for. But then from the consumer,
Like, I don't know about you, but I cannot remember the last time I was reading a caption that said, click the link in my bio, and I said, let me pause, let me click to their bio, let me click, like, I've, unless it is an absolute deal that I'm like, no, it's, it had its moment, but honestly, like, link in bio is kind of dead. So as a consumer of content, I can see a post where they're,
Kristina (22:15.659)
Never going.
Madi Beumee (22:36.773)
offering something, I can comment that exact word and it's going to be sent directly to my DMs so I can access it right at that time. But then what's nice is in the past, if I had just seen that post and kept scrolling, like that opportunity to capture me as a lead has ended. Like there's not really a world in which I'm going to come back and go like, let me click the link in bio from that post I saw this morning at 8 a.m. But let's say I commented and it was sent to my DMs.
Kristina (22:54.018)
Yeah.
Madi Beumee (23:04.709)
later in the day it's still living in my DMs so I can go back and reference it. So it's sort of a win-win for both parties.
Kristina (23:09.334)
Yes.
Hmm. And how would you say people like when like people are listening to this, what audience size should they be at before using an automation tool like that?
Madi Beumee (23:21.439)
Yeah, I think it's interesting because I wouldn't necessarily put a number on it as much as the engagement you're getting because there are people where it's like they've got 30,000 followers but it's absolute crickets. I think you'll start to gauge like, people are commenting and asking questions, this might be something to introduce. I would say a good frame of reference is like 5,000 up.
Kristina (23:29.198)
Man.
Madi Beumee (23:51.667)
But I know people that successfully have 1,000 or 2,000. It's sort of one of those where it's like, it's the chicken or the egg. Is it follower size? Is it engagement size? I would say you'll start to feel like, there are ways that I could automate this to make it a better experience for everyone. And that's when you would think about utilizing it.
Kristina (24:11.468)
Yeah. Well, I love that because I think different people of different sizes listen to this podcast, right? So there's probably people who are on all ends of the spectrum, but I'm curious, I'm curious, Maddie, like I have used many chat. use it on the social snippet. We mostly use it to promote like podcast episodes or to build wait lists for different things. Like, so we haven't been like, I would say, you know, when I look at somebody like Jenna Kutcher, for example, like she does the funnel, like you're getting little videos, you're getting all of this.
So I'm curious for you, is it as effective to just, you know, be like, set up the many chat, comment, podcast, send the link, or like, what are like the cool features that you're seeing that people could utilize, or what are some of the coolest things that you've seen it do that have made moves for people?
Madi Beumee (24:57.939)
Yeah, I think it's beneficial based on what your business goals are. I think that's the biggest thing. If you're not someone where you're like, I don't have extensive funnels anywhere in my business, I'm never gonna push you to be like, well, you should have an extensive many chat file because that's the right fit for you. So I think it comes down to what are your goals and that's why I love getting to work with different business owners because we can really say like,
Kristina (25:14.371)
Hahaha
Kristina (25:19.885)
Yeah.
Madi Beumee (25:25.983)
What do you need? Let's build that. And we're not just copying and pasting. So a few cool things that I think sometimes when I've worked with people sort of plant the seed and then they're like, oh my God, what if we did this? One business I work with, they get a lot of, a lot of Q &A questions. Like the amount of DMs of like, hey, what about this? And questions about this was overwhelming. And they were kind of like, how do we organize this? So we built sort of a Q &A funnel.
So once a week on her stories, she was trying to train her audience of like, hey, Friday is the day to submit all of your questions. And so we built this funnel where it'd be like, DM us Q &A, they'd get to send in their question. We'd be like, do you have another one? And then they could send in their second question. And it's taking all of those responses and storing them in a Google Sheet for her team. So it's not getting lost in the DMs. No one has to be like,
Kristina (26:20.162)
Mmm.
Madi Beumee (26:24.057)
searching through, finding the questions, it's populating into that Google Sheet. And then they're able to, as a team, filter by like, OK, this is the type, this is the pillar. OK, when have we answered it? Like that sort of thing. So it's a way to kind of organize what normally would have been either like someone on the team screenshotting or trying to copy and paste those everywhere. And it kind of like trains your audience to get into the like, great, you've submitted your question. Like then we typically would have an email list like
Make sure to join our email list so you can see if your question's answered, that sort of thing. So that's one where I was like, this is super cool. Another really fun one that I built out more recently was we basically create, you're talking about quizzes, but like a Cosmo-esque quiz right in ManyChat. So based on how you answered, it would assign you points values and then at the end kind of deliver like,
Kristina (26:58.082)
Yeah, love that.
Kristina (27:14.439)
cool off.
Madi Beumee (27:21.791)
it was a personality types quiz and so it was like, is, you know, who you are, blah, blah. And then kind of a little tangent, but we kind of related it here is I've been really into kind of resource flows. So if you are someone where, cause I think a lot of people, especially if you lived in the like blog land and you have so much blog content that I guess you could repurpose it into new content for social, but.
sort of if someone opts in for something specific, say they want to know about many chat, I might follow it up and send them through a resource flow that's like, by the way, like I have this YouTube video and this blog post that you also might be interested in. And it's like, I'm not selling them on anything, but I'm creating that sort of like, hey, I also have all of these amazing resources literally available to you.
Kristina (28:05.783)
Yes.
Kristina (28:14.574)
Mmm.
Madi Beumee (28:18.335)
and I'm kind of planting the seed. So when they're ready to either make a purchase on a digital product or a low ticket offer, I'm going to come to mind, or they're starting to kind of build that trust with me where they might want to work with me one-on-one. So I think it's kind of, I encourage people to get out of the mindset of just many chat, making money. Like, how are there other ways where we can also just make it more fun for them? Because how cool is that if you are someone who
Kristina (28:30.112)
Yes.
Kristina (28:37.911)
Yes.
Kristina (28:42.669)
Yeah.
Madi Beumee (28:45.255)
sought out a specific resource and then they basically did the work of finding more ways you can dive into that for you.
Kristina (28:52.31)
Yeah, I love that. Would you recommend if people are seeing a post perform? We've done many chats on Reels. We've done it on posts. Would you recommend people boosting them?
Madi Beumee (29:04.605)
You can, definitely. think it all comes down also to the data you want to get and whether if you're trying to see how many leads came from it being boosted or not, you might consider attaching a new many chat funnel to it so you have that data. But I think that that is a great combination, especially if you know. I have minimal experience in the ads world, but sometimes I'm like, if you know an organic piece is doing, if it's organically taking off.
I would put your money behind that as opposed to just starting from scratch trying to make something that's going to perform well. So I think that's a great combination. And I think I know you've talked about this, but I would definitely trial reels it and repurpose. I'm like, if you have a winning piece of content, put it on the calendar for three or six months later. Obviously you want to just double check is everything still relevant, but we don't have to be reinventing the wheel every single time.
Kristina (29:49.09)
Yes.
Kristina (30:04.27)
Totally. I'll link my trial reels episode down in the show notes because I tested a trial reel and what was so interesting about it was that I was like, they don't work. No, it doesn't work. And then I did one that actually worked and I was like, oh shit, that was just bad. I just did a bad reel. And sometimes you just can't outwork bad content. And I think it's the same thing with boosting and many chat where I've had it where people will be like, well, many chat doesn't work that well. I don't have people commenting. And I'm like,
Madi Beumee (30:30.803)
Hmm.
Kristina (30:31.15)
It's not engaging enough for people to comment. The problem isn't the many chats. It's you, but not you, but like the messaging. You know what I mean?
Madi Beumee (30:38.559)
Yes, oh, 100%. I get, I mean, I know anytime I create content, specifically more so on TikTok, because I feel like people are a little spicier on there with the comments. But every time I put something about many chat, the number one, I can always count on someone being like, it's so spammy. And so I share that for two reasons. One, I'm like, I've got thick skin, bring it on. Like, sure.
Kristina (30:49.58)
MEAN!
Kristina (30:59.15)
Hmm.
Madi Beumee (31:08.031)
it's a background in theater. It took time. I'm telling you. Like I'm like, throw anything at me. Like, thank you for the engagement.
Kristina (31:08.086)
don't. So I love that for you. yeah, like if I get any negative.
Kristina (31:18.442)
my gosh, I love this. This is like honestly, you should teach a course on that. But anyway, go ahead. Yeah.
Madi Beumee (31:23.103)
No, it does take time. I've been posting things on the internet for a while, so I feel like it does come with time. But I share that for two reasons. One, because I always remind people, if you're providing value, how is that spammy? To me, like, I don't really think it is. I also have the data and experiences with businesses to be like, actually, them implementing ManyChat into their strategy brought in like...
Kristina (31:37.912)
Yes.
Madi Beumee (31:51.129)
hundred thousand new contacts to their email list like this many like and then the other reason I share it is people do have that preconceived notion that it is spammy so as you implement it how can you just have that in the back of your mind so when they go through it they might have that like it's actually I was wrong like this isn't spammy because look at this great value or they didn't follow up with me seven thousand times
Kristina (32:02.744)
Mm-hmm.
Madi Beumee (32:20.047)
I mean, I will say there are many chat flows I go through where I'm like, I have literally had to mute the person because I'm like, I don't know how to stop the thought, like I stopped answering thinking they would get the hint. And obviously it's an automate, it's an automation. So they're not going to get the hint, but I've had to mute them. So I think it is like, I share that kind of preconceived, like it's so spammy. So that way you have that in the back of your head of like, okay, well how can I be the exception to that, you know, assumption?
Kristina (32:24.899)
Yeah
Kristina (32:31.544)
No, don't.
Kristina (32:45.646)
Totally. Yeah, and I think two people are looking for that information, right? Often. we live in that energy around like when we're posting on social that it's like people are looking for it. Like there's a girl who lives in my area who has maybe like 80K on Instagram. She's a mom influencer and she like posts like her like Amazon pants and stuff. And I'm always like, this is a lot. Like, and then I look and she has 90 comments and I'm like, someone wanted those pants. Like someone wanted the link to those pants.
Madi Beumee (33:11.987)
Right.
Kristina (33:12.472)
And that was a shortcut, you know? And so like that's great. I'm not looking for Amazon pants, so that's fine. And that's not for me, but someone is, right? And so I think if we are able to speak to like our ideal clients and able to find the thing that really resonates with them, I think, you know, that's where even for just posting, nevermind even many chat, it's like, we're always so worried about selling. And it's like, we have to sometimes like take away from that because we have to see it as like a bit of a service that we're providing.
Madi Beumee (33:33.318)
Yeah.
Madi Beumee (33:39.177)
Totally, and kind of to do a little pivot into just more like the selling conversation. I have found personally, when I was selling my business, like this is what I do and spend the day with me and I'm talking about social media. Like I did well, it did fine. But the moment I switched into more so like I'm just gonna lifestyle share and I'm going to kind of do the thing. Like I'm just gonna create content about the other things in my life.
Kristina (33:45.358)
Yeah.
Kristina (33:50.638)
Yeah.
Kristina (33:56.462)
Hmm.
Madi Beumee (34:08.543)
that has led to more interesting and unique opportunities because it's like you're saying, it's less in your face. I'm building trust and I'm kind of showing you that I can do it through action. And I think especially if you're a service-based business, you gotta work with these people. So there's a level of like, what's your personnel? Like that's my biggest, could have a whole nother 30 minute discussion on like faceless marketing.
Kristina (34:30.327)
Yes.
Madi Beumee (34:38.269)
But I'm like, we don't have enough time, but you have to build trust. I'm gonna work with you. I wanna like your personality or I wanna know who you are as a human being. So I think that's the other thing to remind yourself of. Even if you're a business and even if you have a product, we're all humans and we want that connection at the end. It's social media. We're trying to be social.
Kristina (34:38.798)
Please come back. Let's do one of those.
Kristina (34:51.266)
Yes.
Kristina (35:04.846)
Social. Totally. like people want to work with people they like, like at the end of the day, you know? And even like I laugh about many chat because Lori is a friend and sometimes I'll get like her and I will be like messaging back and forth and I'll say the wrong word. And then I'm like in a many chat funnel and I'm like, no, I don't want these podcasts links. I don't want them. You sent me a meme, you know? So it's just funny like how this kind of stuff like evolves, but it's like, I also think too, like especially as business owners who are the people primarily listening to this.
Madi Beumee (35:20.575)
Right?
Kristina (35:31.33)
Your friends are probably also business owners, the people who are watching what you're doing, right? Like you're building trust with people when you're sharing, you know, your insights. And yeah, Maddie, this has been so good. I feel like one, I can talk to you all day. Two, you have to come back for faceless marketing. We have to talk about it. Come back after my mat leave, I'll bring you back. We'll do a whole thing.
Madi Beumee (35:42.803)
Okay.
Madi Beumee (35:48.989)
We love it. We'll have lots of time. I'll have lots of time to like really marinate with the topic and my feelings on it, but.
Kristina (35:55.662)
Yeah, I can't wait. Well, Maddie, thank you so much. Firstly, you added so much value and I know that people are going to be listening to this and are going to want to connect with you because this is a topic that, one, it can feel really overwhelming and nitty gritty, but you really simplified it and made it so easy to understand. Yeah, you're brilliant. I'm so grateful for your time. How can people get a hold of you and get in contact with you?
Madi Beumee (36:13.076)
Yes.
Madi Beumee (36:17.041)
Yeah, so you can find me on Instagram or TikTok at LiveLikeMad.co. If you want to personally hang out on either of those, you can find me at my name, Maddie Boume. And then if you want and you're looking to get started, I have a very easy kind of walks you through different triggers and a few of the really big troubleshooting issues that I work through with people. Totally free guide that you can go to LiveLikeMad.co slash intro and grab that because...
Yeah, I think it's helpful to just have a little bit of a framework as you're diving in because like you were mentioning, you don't want to be really having a nice heart to heart conversation with someone and then it's like, hey, do you want to grab this free item? Like nothing, it's happened to all of us. I always try to say like, we've all been there, but these are just a few things to kind of keep in mind. So you're set up for success as you dive in and kind of explore what this could look like for your strategy.
Kristina (37:11.086)
I'll make sure to link that in the show notes so everyone can grab that. I'll probably be sending it to my team after this too. And Maddie, thank you again so much. And everyone listening, go give Maddie a follow. literally download any resource she has. Little genius over here. And I'm so excited to have her back. But let us know what resonated and have an amazing day.
