How To Bring Your Audience Along For A Pivot Artwork

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Community with Kristina Bartold is a podcast for entrepreneurs, small business owners, and content creators eager to grow their businesses, expand their networks, and master community building; both online (through social media and podcasting) and in person (via live events and networking). If you’re looking to increase your sales on social media, grow your podcast audience, or build stronger connections, this show is for you.

Every week, Kristina Bartold shares expert insights on community building, social media growth, organic social media strategies, and podcast management. Whether you're a seasoned entrepreneur or just starting out, Kristina provides actionable advice to help you stay ahead of the game and grow your business and community in today’s digital landscape.

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How To Bring Your Audience Along For A Pivot

September 04, 2025 • Kristina Bartold • Episode 288

0:00 | 14:58

Are you going through a pivot? - a change in offers, a new niche, a new business all together?

In this episode Kristina is walking you through how to make a pivot in your business without losing your audience along the way.

Kristina touches on her own pivots over the years and how she’s transitioned her following with her. Tune in for the lessons she learned from evolving their offers, messaging, and even personal brands while staying connected to the people who mattered most.

You’ll also hear:

Why building a strong personal brand is key to navigating pivots with confidence.
How Kristina transitioned from coaching to building a seven-figure agency.
How to breadcrumb your audience through behind-the-scenes content.
What to do (and not do) when people unfollow or disengage.
Why showing your evolution in real time is the secret sauce to keeping people invested.

You're not starting over, you're building on everything you've already done. And if some people unfollow along the way? That just makes room for the right people to join in.

Mentioned in the Episode:
Marina Middleton Episode
Lori Harder Episode
Build In the Light Episode
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