Community

Community with Kristina Bartold is a podcast for entrepreneurs, small business owners, and content creators eager to grow their businesses, expand their networks, and master community building; both online (through social media and podcasting) and in person (via live events and networking). If you’re looking to increase your sales on social media, grow your podcast audience, or build stronger connections, this show is for you.

Every week, Kristina Bartold shares expert insights on community building, social media growth, organic social media strategies, and podcast management. Whether you're a seasoned entrepreneur or just starting out, Kristina provides actionable advice to help you stay ahead of the game and grow your business and community in today’s digital landscape.

Community with Kristina Bartold answers key questions like:

How do I launch and grow a podcast that attracts my ideal audience and builds trust?
How can I create podcast episodes that people will actually download?
What are the best strategies for growing my podcast on social media?
Which social media trends should I pay attention to?
How can I build a more engaged audience on Instagram, LinkedIn, and Facebook?
How do I grow my following organically without relying on paid ads?
How can I leverage my online presence to land sponsorships and collaborations?
How can I maximize my investment in live events to grow my business?

With Kristina’s personal experience scaling a 7-figure marketing agency, The Social Snippet, and running 200-person events with High Vibe Women, you’ll get a mix of tactical solo episodes and authentic interviews with industry leaders. Tune in to learn the best strategies for growing your business, podcast, and digital community.

All Episodes

Community

Maximize ROI and Build Brand Visibility From Event Sponsorships

February 05, 2026 • Kristina Bartold • Episode 332

0:00 | 34:11

Hey Community family! Today Kristina sits down with Staci Millard, Fractional CFO, CEO of Thrive Accounting, and host of Small Business School to pull back the curtain on a topic that so many business owners are curious about but few really understand, event sponsorships.

Fresh off Staci’s event sponsorship at the High Vibe Women brunch in Ottawa, Kristina and Staci dive deep into the dos and don’ts of sponsorships.

They also cover:

Who should sponsor events.
How to know if the event is a good fit to sponsor.
How to actually get a return on your investment.
Why repetition builds recognition and how your energy in the room matters.
The importance of intentionality and integrity in brand collaborations.
Navigating swag bag sponsorships.
How to crush it as an event vendor.
Why not all opportunities are good opportunities.

Stop wasting money on sponsorships that don’t convert and get strategic!

This can be the most or least profitable thing you do for your business so you want to get it right.

Tune in for our roadmap to making sponsorships a tool that fuels your growth, not stunts it.

Connect with Staci:

Instagram

Small Business School Podcast

Thrive Accounting

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The Fresh Patch Podcast - Where Good Pets Get It.

Welcome to the Fresh Patch Podcast where we talk about everything, from dog...

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