What you need to know about ethical marketing as an entrepreneur (feat. Evie Tavares) Artwork

Community

Community with Kristina Bartold is a podcast for entrepreneurs, small business owners, and content creators eager to grow their businesses, expand their networks, and master community building; both online (through social media and podcasting) and in person (via live events and networking). If you’re looking to increase your sales on social media, grow your podcast audience, or build stronger connections, this show is for you.

Every week, Kristina Bartold shares expert insights on community building, social media growth, organic social media strategies, and podcast management. Whether you're a seasoned entrepreneur or just starting out, Kristina provides actionable advice to help you stay ahead of the game and grow your business and community in today’s digital landscape.

Community with Kristina Bartold answers key questions like:

How do I launch and grow a podcast that attracts my ideal audience and builds trust?
How can I create podcast episodes that people will actually download?
What are the best strategies for growing my podcast on social media?
Which social media trends should I pay attention to?
How can I build a more engaged audience on Instagram, LinkedIn, and Facebook?
How do I grow my following organically without relying on paid ads?
How can I leverage my online presence to land sponsorships and collaborations?
How can I maximize my investment in live events to grow my business?

With Kristina’s personal experience scaling a 7-figure marketing agency, The Social Snippet, and running 200-person events with High Vibe Women, you’ll get a mix of tactical solo episodes and authentic interviews with industry leaders. Tune in to learn the best strategies for growing your business, podcast, and digital community.

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Community

What you need to know about ethical marketing as an entrepreneur (feat. Evie Tavares)

July 20, 2026 • Kristina Bartold • Episode 380

0:00 | 41:49

In this episode of Community, Kristina is joined by copywriter, photographer, and podcaster Evie Tavares for a conversation about ethical marketing and what it really looks like to build a business that makes sales but is rooted in trust.

Evie and Kristina share their lived experiences of selling and being sold to in business and go deep into how they navigate authenticity and integrity in a market that pushes fear-based sales tactics and pressure-filled marketing.

Tune in to hear:

Evie’s journey to entrepreneurship and how motherhood shaped her business path.
Why ethical marketing and honest sales practices matter more than ever.
Urgency that serves your audience vs pressure that breaks trust.
How to build a strong welcome email sequence to nurture buyer relationships.
Why relationship-based sales creates more aligned, long-term clients.
What to look for in business communities, networking spaces, and mentors.
How to grow your business through community building and genuine connection.

If you’ve been craving a more aligned way to market, sell, and grow your business, this conversation is for you. Tune in to learn how to make your ideal audience empowered to buy, without the manipulation or sleazy sales tactics that are out there!

Connect with Evie:
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Website

The Unfiltered Tea Podcast

Kristina on Evie’s Podcast

Mentioned in Episode:

Learn more about the Fame-Ready Entrepreneur Program designed to help entrepreneurs build a personal brand that actually drives revenue-generating visibility for your business at https://katrinaowens.com/group-coaching

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