How to Make Paid Ads Work for Your Small Business Artwork

Community

Community with Kristina Bartold is a podcast for entrepreneurs, small business owners, and content creators eager to grow their businesses, expand their networks, and master community building; both online (through social media and podcasting) and in person (via live events and networking). If you’re looking to increase your sales on social media, grow your podcast audience, or build stronger connections, this show is for you.

Every week, Kristina Bartold shares expert insights on community building, social media growth, organic social media strategies, and podcast management. Whether you're a seasoned entrepreneur or just starting out, Kristina provides actionable advice to help you stay ahead of the game and grow your business and community in today’s digital landscape.

Community with Kristina Bartold answers key questions like:

How do I launch and grow a podcast that attracts my ideal audience and builds trust?
How can I create podcast episodes that people will actually download?
What are the best strategies for growing my podcast on social media?
Which social media trends should I pay attention to?
How can I build a more engaged audience on Instagram, LinkedIn, and Facebook?
How do I grow my following organically without relying on paid ads?
How can I leverage my online presence to land sponsorships and collaborations?
How can I maximize my investment in live events to grow my business?

With Kristina’s personal experience scaling a 7-figure marketing agency, The Social Snippet, and running 200-person events with High Vibe Women, you’ll get a mix of tactical solo episodes and authentic interviews with industry leaders. Tune in to learn the best strategies for growing your business, podcast, and digital community.

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Community

How to Make Paid Ads Work for Your Small Business

August 24, 2026 • Kristina Bartold • Episode 390

0:00 | 48:37

Today on the Community podcast, Kristina is joined by Britt Holmes, founder of Merit Media and paid ads expert, to break down how small business owners can use paid ads to create more consistent leads, increase visibility, and grow their business.

Britt shares what business owners need to know before investing in Google Ads, Meta Ads, or LinkedIn Ads, and why a strong ad strategy is less about spending more and more about spending strategically.

Tune in to hear:

When your business is actually ready to start running paid ads.
How to choose between Google Ads, Meta Ads, and LinkedIn Ads.
The biggest mistakes business owners make when trying to DIY their ads.
Why tracking and actively managing your ads are essential for better results.
How paid ads can help reduce the feast-and-famine cycle in business.
Why your website, messaging, and social media need to work together with your ad strategy.

Britt also shares why you don’t need a massive budget to get started, why slower seasons can actually be a smart time to advertise, and why boosting an Instagram post is very different from creating a strategic paid ads campaign.

If paid ads have always felt overwhelming, this episode will help make small business advertising feel more accessible and give you a clearer understanding of how paid ads can support long-term business growth. Tune in now to learn how to approach your ad strategy with more confidence!

Connect with Britt Holmes:
Website
Follow Merit Media on Instagram
Follow Britt on Instagram
LinkedIn

Mentioned in this Episode:

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