Simple Online Business: Business Strategy for Moms
A podcast that teaches moms how to build real, profitable online businesses in part-time hours.
If you’re a stay-at-home mom or a working mom who wants to earn meaningful income from home (without becoming an influencer, joining an MLM, or working 40+ hours) you’re in the right place.
Host Samantha Siffring has helped hundreds of moms start and grow profitable online businesses using simple strategies that actually work. Expect practical advice, clear steps, and honest conversations about what it really takes to grow a business while raising kids.
We're talking simple, effective business strategy for moms who want to make $50k–$100k working part-time.
New episodes every other week. Bring your coffee (reheated or otherwise).
Simple Online Business: Business Strategy for Moms
Marketing for Clients Now and Clients Later
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If it feels like you’re doing everything in your business but still not getting the clients you want — this episode is for you.
Because there’s a good chance you’re spending too much time on the wrong type of marketing (the comfortable kind) and not enough on the type that actually moves the needle. Today, we’re talking about the two streams of marketing you need to grow your business - and how most business owners tend to lean too hard into the "slow stream" and end up stuck.
In this episode, I’m breaking down how you can balance your marketing efforts between getting clients now and building a long-term pipeline for clients later. I’ll walk you through why relationship-based marketing is uncomfortable (but crucial), why content creation alone won’t get you where you want to go, and how to find a marketing rhythm that actually fits you — whether you're brand new or years into business.
You will learn:
- The real reason it feels like you’re working so hard but not signing clients — and the marketing shift that changes everything
- What mistake I made early in my business (despite having a marketing degree!) — and how you can avoid it
- How to spot the difference between comfort zone tasks and client-generating activities (hint: one feels much safer but grows your business way slower)
- Why tapping into your existing network (even if it feels awkward) can totally change your business
- Five uncomfortable-but-necessary questions that can unlock way more clients than tweaking your freebie ever will
Whether you're just getting started or already running a six-figure business, this episode will help you refocus on what actually grows your client base — and ditch the busywork that keeps you stuck.
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- Click here to get my free 16 minute training, the Client Equation, that shows you the only 3 things that matter to get your next client.
- Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.
- And if you're a seasoned business owner looking for expert mentorship & coaching, click here to learn about working with me 1:1.
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