Barry Eustance
Barry Eustance is a leadership and organizational development expert who bridges the gap between high-stakes aviation and enterprise transformation. A former airline captain with decades of experience, he mastered Crew Resource Management to transform rigid hierarchies into collaborative, resilient teams.
Barry is a pioneer of the PEOPLE framework, a structured roadmap designed to overcome the 70–95% failure rate of organizational change by re-centering the "human-in-the-loop". He is renowned for translating aviation safety protocols into the business world. His work is deeply rooted in neuroscience, utilizing models like SPACES to mitigate threat responses and activate high-performance "reward states" in teams.