She Mentors

How to create a DEEP connection with your customers

April 14, 2020 Ali Adey Season 1 Episode 19
She Mentors
How to create a DEEP connection with your customers
Show Notes

In todayโ€™s episode we chat with Sarah Kerr, founder of The Customer Agency, about the power of creating deep connections with your clients or customers.

In times of crisis, whether that's Coronavirus or a recession, it's more important than ever to understand the emotional needs and triggers of your audience.

But how can you standout in a crowded market? Why should a customer choose you and not your competitor? Sarah takes us through a step-by-step framework that you can do from home.

We discuss

๐Ÿ‘‰ How Coronavirus is affecting your customers
๐Ÿ‘‰ Why you need to connect on a subconscious level
๐Ÿ‘‰ Tips on simplifying your brand messaging
๐Ÿ‘‰ Solving a problem - not "selling"
๐Ÿ‘‰ The External, Internal and Philosophical problems
๐Ÿ‘‰ Creating a Unique Value Proposition

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