Not Just Candle Talk: Burn the Rules. Build Your Legacy
This isn’t your average business podcast.
Not Just Candle Talk is the unapologetic, unfiltered audio home for ambitious entrepreneurs, creatives, and side-hustlers ready to do business on their own terms — no fluff, no fake motivation.
Founded on real experience and raw truth, this podcast dives into the real-life challenges behind the candle business and beyond. Whether you’re just starting out or scaling your empire, every episode is packed with lessons, strategies, and mindset shifts to help you build a business and a life you don’t need to escape from.
Hey, I’m Toni, and I know what it’s like to start from scratch.
When I launched my candle business, I had big dreams but limited resources — no investors, no fancy marketing team, just grit, Google, and a lot of trial and error. I built my brand from the ground up, burned out more times than I can count, and learned to pivot, scale, and get smart about what really makes money in this game.
Not Just Candle Talk was born out of my journey — the highs, the hustle, the hard lessons — and the deep desire to have conversations no one else is having in entrepreneurship. The stuff beyond the surface. The why behind the work.
This Podcast Is For You If…
- You’re tired of overnight success stories with no receipts.
- You want to make real money while staying true to yourself.
- You believe business can be both profitable and purposeful.
- You’re building your brand while managing your real life.
Not Just Candle Talk: Burn the Rules. Build Your Legacy
The Rebirth of GaloreCandles: Why We're Going Wholesale and Helping You Start Yours Too
Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk
Hello there, creators and candle lovers, welcome back to another episode of Not Just Candle Talk, where we keep it raw, real and relevant for entrepreneurs, dreamers and doers. Today's episode is close to my heart. I'm sharing the behind-the-scenes truth about a business that started in my kitchen, grew into a full blown brand and is now entering a whole new era. Yes, this is the journey of Galore Candles Six years of wax wicks, late nights, failed formulas, pop-up shops, burnouts, bounce backs and now a bold rebirth. If you're a candle maker, a small business dreamer or just someone rebuilding their brand from the ground up, this one's for you. Let me take you back into the beginning.
Speaker 1:Galore Candles was born out of a need for peace. We didn't just want to sell candles. We wanted to create moments, moments of calm, confidence, joy and grounding. Every cent we poured was a story, a memory and a message. In the early days, it was hustle mode 24-7, hand-pouring small batches, standing at vendor events in the cold and in the hot weather, building a customer base, one conversation at a time, literally Learning the hard way about labels, wic testing and inventory management. But what kept us going was people, the people, the support and, of course, the feedback. The people, the support and, of course, the feedback, our customers who told us this candle helped me sleep or I brought this for my grandmother or my mother or for some coworkers during the holiday season.
Speaker 1:Galore became more than candles. It became a connection. But let's be real Behind every beautiful product photo was a tired entrepreneur struggling to scale. We hit a wall. We hit many walls, actually. I've said this before in past episodes Peaks and valleys. It's a real thing.
Speaker 1:Scaling as a small business meant nonstop production, inconsistent income, overwhelmed from social media trends, feeling like we were always chasing but never arriving. For a while we kind of considered quitting, but then we paused, we zoomed out and we realized we don't want to give up. We just want to do something differently or a little different. So in six years, galore Candles is transforming. We're rebuilding, rebranding and we're going wholesale. You ask why? Well, because it's time to stop hustling product by product and start moving in bulk with impact kosher wax, eco-friendly packaging, luxury style branding, scents that move emotions, not just units. We now work with boutiques, gift shops, we do subscription boxes, companies. We work with people in companies, a few event planners and fellow entrepreneurs who want to start their own brand candle line, branded candle line, galore Candles.
Speaker 1:Wholesale isn't just about scaling us, it's about serving others, and here's the best part. We now can offer private label opportunities so you can launch your own candle line without the headache of testing, pouring or packaging. We also are offering startup support with wholesale bundles for beginners wholesale bundles for beginners and, of course, we're going to do some educational content, some pricing strategies and any tips we can give out for any startups who wants to start a candle brand. We kind of wish someone had told us the truth when we started, but now we are the ones for you. We've been through the fire right, literally. Now we're lighting the way for others and we're going to do that gracefully. So what's next, you ask? Okay, no-transcript, and, of course, our new wholesale platform. We're still tweaking the website right now, but the website is live as we speak to this day. We just have to do a couple of more tweaks to it and, of course, it'll be minimums and everything you need to stock up.
Speaker 1:All right, if you ever wanted to start your own candle brand or either add candles to your existing shop or want to do a gift branded candle at your next event, galore is here to help you do that without starting from scratch. Do that without starting from scratch. So, because entrepreneurship should be beautiful, right, but can also burn you out. We've been through it. I've learned the hard way that success isn't about doing everything. It's really about doing the right things with purpose, with community and, of course, a vision. And today I'm proud to say that Galore Candles is no longer just a candle brand. We are now a platform, a resource and a revival From wax to wholesale. We are still glowing and because we have a lot of people who've asked you know, are you still doing the candles? Are you guys still doing the candles? So this is the answer to, uh, that main question we get all the time.
Speaker 1:I just wanted to touch on this, uh, because I think it's important, especially when you do a rebranding, you have to let your community know why you're doing the rebranding, when it's going to take place and how the future looks for you, because rebranding is not an easy task. Everyone can't do it. It's definitely niche specific when you're doing a rebranding. So I just want to touch on this real quick and, as always, thank you for listening to this very personal episode. And if you're a startup business, a candle maker or just someone who's tired of burning out, visit the site wwwgaloricandlescom, and. Or you can DM us on Instagram. On our Instagram page, we could talk wholesale branding and just how to build smarter. And and listen.
Speaker 1:If, if this episode inspired you, please share it. Tell your future entrepreneurs, even if you just want to start small, share it with someone, I mean, share it with someone who you know that wants to talk about starting a brand. We're going to branch out a little bit more as not just with candles as well. I should have said this during the episode, but we're also going to do um, uh, body butters. We're going to touch on on body butters as well. So anybody who's you know want to start that as well, we're here for you, uh, but, like I said, share this and uh, tag us. Uh, let us build a glowing community together. So, until next time, keep your fire lit and always and forever, learn as much as you can about your business. It's very important. Thank you again for listening. Talk to you soon. Bye.