In this episode of the Beautiful Business Podcast, host Yiuwin Tsang interviews Pete Fergusson, the founder and CEO of Nemorin. Nemorin is a branded video production agency known for creating authentic and impactful content for organisations worldwide. Pete shares insights into the commercial growth of Nemorin and his approach to maintaining sustainable performance.
Pete emphasises the importance of being well-prepared for investment conversations and understanding finance. He advises spending time reading books, attending webinars, and familiarising oneself with financial terminology. Yiuwin and Pete discuss the investors' perspective during the investment phase. While financial metrics and due diligence were important, Pete appreciates that the investors also valued the expertise and niche of Nemorin. The investors aligned with Nemorin's vision and saw the potential for collaboration and value creation.
Beyond financial metrics, the investors were interested in factors like new business conversion rates, client retention rates and award wins. Pete admits feeling uneasy when the focus shifted solely to these metrics, as he believes the investors should also buy into the company's vision and potential for innovation.
The conversation touches on the importance of finding an investment partner who complements the business. The alignment of ambitions, goals, and values is crucial for a successful partnership.
Pete concludes by mentioning the importance of demonstrating enthusiasm, resilience, open-mindedness, and a positive outlook to potential investors.
About Pete Fergusson
Pete Fergusson is founder/CEO of Nemorin, the digital first, branded content agency within Argonon, one of the UK’s largest independent global production groups and winner of over 125 accolades including BAFTA, RTS and Emmy awards.
Nemorin creates strategy-led, authentic and impactful content for brands, media owners and agencies across the world, and in 2022, worked with over 50 global brands on nearly 100 productions.
Pete has over 25 years experience working across a range of media organisations and despite being a digital native. Formerly Head of Commercial Video for The Telegraph Media Group, he helped the publisher pioneer digital branded video content as new form of advertising which adds value to the audience, brand and media owner alike.
The Beautiful Business Podcast is bought to you in partnership with:
Krystal Hosting - the UK's premium sustainable web hosting provider
In this episode of the Beautiful Business Podcast, host Yiuwin Tsang interviews Pete Fergusson, the founder and CEO of Nemorin. Nemorin is a branded video production agency known for creating authentic and impactful content for organisations worldwide. Pete shares insights into the commercial growth of Nemorin and his approach to maintaining sustainable performance.
Pete emphasises the importance of being well-prepared for investment conversations and understanding finance. He advises spending time reading books, attending webinars, and familiarising oneself with financial terminology. Yiuwin and Pete discuss the investors' perspective during the investment phase. While financial metrics and due diligence were important, Pete appreciates that the investors also valued the expertise and niche of Nemorin. The investors aligned with Nemorin's vision and saw the potential for collaboration and value creation.
Beyond financial metrics, the investors were interested in factors like new business conversion rates, client retention rates and award wins. Pete admits feeling uneasy when the focus shifted solely to these metrics, as he believes the investors should also buy into the company's vision and potential for innovation.
The conversation touches on the importance of finding an investment partner who complements the business. The alignment of ambitions, goals, and values is crucial for a successful partnership.
Pete concludes by mentioning the importance of demonstrating enthusiasm, resilience, open-mindedness, and a positive outlook to potential investors.
About Pete Fergusson
Pete Fergusson is founder/CEO of Nemorin, the digital first, branded content agency within Argonon, one of the UK’s largest independent global production groups and winner of over 125 accolades including BAFTA, RTS and Emmy awards.
Nemorin creates strategy-led, authentic and impactful content for brands, media owners and agencies across the world, and in 2022, worked with over 50 global brands on nearly 100 productions.
Pete has over 25 years experience working across a range of media organisations and despite being a digital native. Formerly Head of Commercial Video for The Telegraph Media Group, he helped the publisher pioneer digital branded video content as new form of advertising which adds value to the audience, brand and media owner alike.
The Beautiful Business Podcast is bought to you in partnership with:
Krystal Hosting - the UK's premium sustainable web hosting provider