Innovation Roundtable Insights
The Innovation Roundtable® Insights Podcast features interviews with leading corporate executives and professors in the innovation landscape. Our aim is to delve deep into innovation issues, ask the hard questions and illuminate perspective in key areas, such as innovation culture, emerging tech, digital transformation, and more.
Innovation Roundtable Insights
8. Setting up an Internal Startup with CucinaBarilla
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Matteo Gori, CucinaBarilla
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Episode 8
In his role as a Managing Director at CucinaBarilla, Matteo Gori led the innovation team, focusing on developing new cooking experiences. At a workshop hosted by EDF in Paris in September 2017, Matteo sat down with us to discuss Barilla's innovation approach. He describes the process of coming up with disruptive innovations and new business models, engaging with the right partners, and how to evaluate on experiments based on customer insights.