Marc Gruber, Professor of Entrepreneurship at EPFL, shares his research insights on opportunity identification, and discusses the problem of myopia and how firms can systematically identify better opportunities by having cognitive flexibility. Gruber further explains the need for multi-skilled teams and highlights the importance of designing a successful process for opportunity selection.
Marc Gruber, Professor of Entrepreneurship at EPFL, shares his research insights on opportunity identification, and discusses the problem of myopia and how firms can systematically identify better opportunities by having cognitive flexibility. Gruber further explains the need for multi-skilled teams and highlights the importance of designing a successful process for opportunity selection.