Innovation Roundtable Insights

27. Applying Design Thinking at Deutsche Telekom to Reveal Customer Needs & Predict Technology Trends

March 12, 2019 Stefan Kohn, Deutsche Telekom Season 1 Episode 27
Innovation Roundtable Insights
27. Applying Design Thinking at Deutsche Telekom to Reveal Customer Needs & Predict Technology Trends
Show Notes

Stefan Kohn, Vice President of the Telekom Design Gallery sits down with us to explain how Deutsche Telekom does innovation and design thinking. Kohn discusses, among other topics, how the organization uncovers latent customer needs, how it predicts trends through technology scouting and analyzing customer behavior, and how it places focus on diverse internal teams.