007. Becca & Chad Campbell: Turning Sleepless Nights into a Million Dollar Education Company

Making money while you sleep, it’s everyone’s dream, right?! But for Chad & Becca Campbell, the passive income dream they were living soon led to a financial nightmare. Making the leap from sleep consulting to online education completely changed the trajectory of their home and business finances, but the tax bill that came next caught them off guard. Left with no other choice than to sell their home to pay off debts, Chad & Becca set out on a mission to figure out their money once and for all. 

“We were putting baby formula and a Little Z’s sale all in the same bank account. We had no idea we were doing it all wrong.” 

How to turn your passion into profit, Quit your day job, Work with your significant other….

Today’s episode with Becca & Chad Campbell founders of Little Z’s sleep -  is all that and more! 

WILDFLOWER SHOWNOTES : shannaskidmore.com/becca-campbell

Transcript

Becca Campbell: (00:00)
This was a season of business where I was taking phone calls on Christmas Eve to talk to clients. And I was taking calls anytime, anywhere, whenever it was, we were on date nights on Friday nights. And I had Voxer on the table because this client was starting and they needed me. It was like, I, I definitely, uh, thought that I needed to say yes to everything. My kids, my husband, my business, everything. And that's taxing for sure.

Chad Campbell: (00:28)
Right. Because cuz it was a survivalist mentality. I mean, we, we both went from having consistent paychecks from a, a, a company like to now it's, if we don't work, we don't make money. And then it's like, well how much money do we need? How much should we work? It was a process to try to figure some of that out.

Shanna Skidmore: (00:45)
You are listening to Consider the Wildflowers, the podcast, episode seven. If you're a new mom or have little ones at home who aren't sleeping well, or you're just curious how two teachers both quit their jobs and now run a multi six-figure education company, well today's episode is for you. Before having my daughter. I truly thought all my years as an entrepreneur had prepared me for some sleepless nights. I have pulled all-nighters more times than I care to admit, to meet a work deadline. And though it's not a practice I recommend or that's healthy by any means. I truly thought I was somehow more prepared because of that. Well, the joke's on me because no. Becoming a parent is an all new type of tired I had never experienced. Emotional exhaustion, worry and a constant "am I doing this right?" Mixed with the lack of sleep was not a great combination. Enter sleep training. Kyle and I took a few sleep training classes in those very early weeks with Madeline. And though at the time I didn't yet know of today's guests, I am a huge advocate for the work that they do. How to turn your passion into profit, quit your day job and work with your significant other -- today's episode with Becca and Chad Campbell, founders of Little Z's Sleep is all that. And more, if you dig professional bios here goes: Becca Campbell is a certified pediatric sleep consultant and the CEO and founder of Little Z's Sleep. She has guided tens of thousands of families through the exhausting world of newborn, baby, and toddler sleep and is trusted by pediatric clinics and medical specialists across the country. Becca is also the host of the number three globally ranked pediatric podcast, Little Z's Sleep podcasts. And her expertise has been featured in outlets like Parents Magazine, NBC news, Yahoo Life and Toddler Purgatory. Following the success of little Z's Becca created the sleep sorority, which is a business membership with a goal to educate sleep consultants around the world on how to get clients, market their business and make money for their families. In 2021, together with her husband, Chad, they launched the Course Company with the goal of sharing their professional skills and experience in filming and creating high quality online courses for business owners, craftsmen, and creatives that want to share their knowledge with others without having to learn how to build an online course on their own. Okay. Formal introductions over. Let's dive in.

Shanna Skidmore: (03:04)
Hey, it's Shanna. And this is Consider the Wildflowers, the podcast. For the past 15 plus years, I've had the honor to hear thousands of stories from entrepreneurs around the world. As a former fortune 100 financial advisor turned business consultant, I have a unique opportunity to see the real behind the highlight reel. I'm talking profit and loss statements, unpaid taxes, moments of burnout, and those of utter victory, or as my husband says, the content everyone is wondering, but not many are talking about. And now I'm bringing these private conversations to you. Hear the untold stories of how industry leaders, founders, and up and coming entrepreneurs got their start, the experiences that shaped them and the journey to building the brands they have today. Stories that will inspire and reignite, encourage to redefine success and build a life and business on your own terms. Welcome wildflower. I'm so glad you're here.

Shanna Skidmore: (03:58)
Chad and Becca. I'm so excited to have you on the podcast today and we are just gonna dive in. We're gonna just kind of round table. This it's gonna be really fun and I would love to start first by just telling everybody who you are and then take us all the way back to life before business.

Becca Campbell: (04:16)
Yeah, so I'm Becca and uh, my husband Chad. Hello. is here. Um, life before business was a simpler time  um, it was very simple, somewhat simpler time. Uh, we were both teachers. Um, I was an elementary school teacher. Chad was a high school band director and we, I think we both literally thought we would be teachers for 40 years and then retire. And that would be the end of it until we had our first daughter who changed everything. Um, we weren't sleeping. Um, we didn't know what we were doing as first time parents and one exhausted morning I woke up, uh, and it was kind of common practice that Chad and I just like would take turns throughout the night with Ellie. But sometimes we wouldn't realize like, do you have her, do I have her? Is she in her bessinet? Where is she? And one morning I woke up and she was under our covers and I was like, well, that's very unsafe and this is not what we need to be doing. So yeah, I like ran to Google typed in how do you get a baby to sleep? And that opened up the doors for finding out that there's such thing as sleep consultants. And so, in 2015, I, uh, not only worked with a consultant to help me with Ellie sleep, she was sleeping great. And I was like, I wanna do this. I don't wanna teach anymore. And started in 2015, uh, with Little Z's Sleep Consulting. And that led in over the years to having opportunities for Chad to come work with me and form this as our business, which led into opportunities to find the desire, to educate other sleep consultants on how to really grow their business and, um, have a, a profitable business that has clients. And then that opened the gateway to helping those sleep consultants. And now other entrepreneurs create, uh, high quality online courses. So, uh, we do juggle a lot right now and um, but we wouldn't definitely would not be here today if we hadn't once upon a time been teachers in the trenches, together.

Shanna Skidmore: (06:15)
Yeah. That's so interesting. So did you guys meet, like how did you meet?

Chad Campbell: (06:19)
Well, we met in college, down in Louisiana.

Becca Campbell: (06:23)
Yep. We went to LSU and uh, that's where we both met as, uh, I met, I met Chad his senior year, my junior year. And so we met and, uh, got, let's see, we like met in December, started dating in February and by the next December we were engaged and uh, yeah, we basically just met in college and uh, really never thought that we would stay in Louisiana. Um, but then, you know, when you find that one, you're like, oh, I'm gonna marry you and we're gonna stay in forever. um, and then after a few years we're like, no, we had some kids. We're like, let's move now. So yeah, we met at, we met at LSU. We now are located in Richmond, Virginia.

Shanna Skidmore: (06:58)
So are you from Louisiana originally or just both happened to end up at LSU?

Chad Campbell: (07:04)
Yeah. So Becca has some family history down at, uh, LSU. Um, but we ended up just going there for college and that's where we met and then there it is.

Shanna Skidmore: (07:15)
Okay. And so you both teaching, had Ellie and how old was Ellie when you started researching sleep training and then ending up finding a consultant to help with her sleep?

Becca Campbell: (07:28)
Yeah, she was three and a half months old. So I remember it was over Christmas time. I had to wait for all of my, I, we had all these people come and visit us cuz Ellie was the first grandbaby on either side. And so Christmas came and everybody wanted to come see us and see her. And then when everybody cleared out, I was like, we're doing this, we're sleep training . And um, I remember it was like right before I went back to school, after the holidays I sleep trained her, she's sleeping beautifully. And that was when I was like, all right, I wanna do this. And I know now how the world of advertising works. I did not know then because I was a teacher and I didn't know these things, but because I had worked with a sleep consultant in a particular program, I then started, started getting emails, being like, would you like to have a change in your career? And at the same time I was having to drop Ellie off at a sitter every day. And I didn't like the fact that the sitter could like have fun with my daughter and go do things. And I had to go be with these other bratty kids. And I was like, yes, I remember reading those emails. Like I am looking for a change in my career.

Shanna Skidmore: (08:26)
like crying, sobbing if you dropped her off. Yes, exactly. Know those moments for sure.

Becca Campbell: (08:31)
Yeah. Yeah. So when she was six months old is when I became a sleep consultant. I did the training and started Little Z's and honestly like never looked back. I left teaching and I remember that my co-teacher were like, oh, that's so great. You're gonna take a couple years off and you know, be with Ellie and then you'll, you'll come back. And I was like, no, I'm done. I'm gone.

Shanna Skidmore: (08:51)
Yeah. Okay. So talk me through the early days. It sounds like you took a program that taught you how to be a sleep consultant. Is that right? And then you started just like offering it one on one or just walk me through those early days. Offers, pricing. Anything you wanna share about the early days.

Becca Campbell: (09:08)
Yeah. So to be a sleep consultant, it's, it's not a regulated field, but it's very much like you kind of need to have a certification. So I did a certification program. And from that, it's kind of like you, you're just expected that you, you work one-on-one with clients, that's all you do. You have one-on-one offers and that's what you do. And so I just like dove straight into that. And I basically, I left training. It was a, a three or four day, um, training program with a few months of mentorship. But you had to get clients as soon as you got home. And I remember feeling like a fake, like I've only spent three days learning this information and I'm supposed to like, go get people like what? But I went to church that next weekend and there was a girl off in the corner talking with someone. She had a daughter the same age as my Ellie. And I heard her talking about how awful her daughter's sleeping was and how she was up like all night, last night. And I like, I, it was definitely God inside of me being like, go  and I just like walked right over. And I was like, Hey Jenny, I can help you. Yes, I can help you get your child to sleep. And she was my first paying client. I'll never forget. She wrote me a check for $150. And I was like, yes, this is amazing. And um, I started off my early days. I had one package. My early few, first few months was just one package. I would come to your house. I would teach you the sleep plan. You would do the sleep plan for two weeks. We would text, we would phone call all the time. It was unlimited access to me for like $250.

Shanna Skidmore: (10:34)
Oh, Wow.

Becca Campbell: (10:35)
that's I didn't care. Cuz I just like, I was just on top of the world.

Shanna Skidmore: (10:38)
Let's world thing.

Becca Campbell: (10:40)
Yeah, exactly. And my, my actual training program itself was $9,000 to become certified. Don't even let's that's a whole nother sidetrack, but there are many more affordable options now. I did not know that. That's what I, like, I had chosen the most expensive one, but because of that, like we were both teachers. I couldn't, we couldn't just afford for me to just not be teaching anymore. Right. And so my goal, I got my certification in April, by the time school started back in August, I was like, I wanna be, have made my investment back and be making my teacher salary. And, and I did by a step by August, September, I was making my teacher salary with clients.

Shanna Skidmore: (11:17)
Do you remember Becca like, how many clients did you have to take on in order to do that?

Becca Campbell: (11:24)
Oh yeah.

Shanna Skidmore: (11:25)
You were probably working a lot.

Becca Campbell: (11:28)
Yes. Usually I would take about like two to three clients per week. And in those early months I started to realize like, okay, I can't just do this for $250. I've gotta kind of like, you can't own my soul for two weeks for that much, that little money. So I started to figure out other offerings, what could I do? But also at the same time, like we just needed money. And by September of that year, we found out we were pregnant with our second daughter. And so it was like, okay, now we have more people coming into this family and I really need to continue making money. And at that same time, we also realized that we should move to be closer to family. We didn't have any family and with two kids and we just kind of wanted that desire to be somewhere else. So we also decided to move a few months later. And so then we had to move the business. But when I first got started in those first, I would say the first six to nine months, I was just constantly pushing the fact that I could help you and trying to get as many people in the door as possible while trying to squeeze out as many hours during nap time as possible. Um, and it also kind of helped that Chad's job at the time as a high school band director was just constant practice. I mean, he would have practice after school until 6:30, 7:00 uh, and then clean up after that and then weekend competitions, weekend football games. And so like he was gone a lot and I just worked all the time. Yeah. So that was kind of the way we lived for a while.

Shanna Skidmore: (12:55)
Yeah. Okay. So Chad, I wanna hear, what were your thoughts during all of these early days and this, were you nervous? Were you feeling a lot of pressure? Like, did you wanna leave your, like, did you ever think about leaving teaching,

Chad Campbell: (13:09)
no, not at all. In fact, um, I, one of the things that we talk a lot about frequently in our marriage is that I typically am worst case scenario in the way that I think about things. And so I am , she's like

Becca Campbell: (13:20)
He's a, he's an engram six, very strong

Shanna Skidmore: (13:23)
MacGyver. Yeah. Yeah.

Chad Campbell: (13:26)
So I like when, when she decided to stop teaching, I was very supportive of, of that because I, I very much value family. I, I saw the value immediately in her staying home, being with our kids. Um, that, that was something that was very familiar to me growing up. But, uh, I was like, okay, in the back of my head, I'm like, okay, uh, at least I'll have the consistent income. Um, so you know, whether she succeeds or whether she fails, at least we're still making some money. At least we still have that constant. And you know, there's many reasons why I love my wife, but one of the reasons is that she just, she, when she sets her mind to something, she gets after it and she does it. And so we ended up seeing this big turn that honestly has been like a five or six year just turn, uh, to me and everything in the sense that this is real. Like it ended up turning our whole perspective, head over heels. Like I didn't need to teach. I mean, we, we could make what, what I made in a month, in one day, uh, and, and doing it together. So I was nervous. Uh, I just tried to keep things simple and constant, but I was very supportive. Wouldn't you say Becca?

Becca Campbell: (14:29)
oh, for sure. There was no, there was never any hesitation and it's probably because he knows if he had said anything. I would've just done it anyways.  so it definitely was, he was always, always, always supportive and always before he even joined me in the businesses, he was always helping me problem solve and work through things and always my sounding board. So that's

Shanna Skidmore: (14:50)
That's Kyle 100%

Becca Campbell: (14:52)
Yeah. Yeah. It's always been our business. Absolutely. Even though it wasn't official for a couple years.

Shanna Skidmore: (14:56)
Yeah. Okay. I have a question that's totally off script. So did you guys sit down personally and be like, okay, what are the bare bones minimum like reworking your budget, especially, it sounds like with a move in the midst and a second baby, was that a conversation you guys were having?

Becca Campbell: (15:13)
I'm laughing because the answer is, hell no,  we did not. We did not know what we were doing.

Shanna Skidmore: (15:19)
You're like, we got this, we can do it.

Becca Campbell: (15:21)
We basically, we didn't. And that's like, that was the,wWe were stupid. That was the dumb

Chad Campbell: (15:26)
Financially.

Becca Campbell: (15:27)
Yeah. Yeah. In the beginning, in the beginning, we just, it was truly, it was hustle mindset for me. I just, I wanted to make my teacher salary and then it was almost like, how, like, I just gotta keep the ball going. You just gotta, I can't stop. And I, I definitely am a workaholic. And so I, in those first two years, like I just didn't stop. And then when Chad left his teaching job and we just up and moved to Virginia, he didn't have a job. And we moved in with my parents and Haddie our youngest at this time was three weeks old when we moved, Ellie was 18 months. We're in my parents' house and I'm taking calls, taking clients like, cuz this is the only income we have. And at this time it was not even a like why we would've never entertained like, oh Chad, you should work with me. It was, we just moved with the intent of, oh, he'll have to find a job. And uh, we got into credit card debt. We got into, uh, we were very, I would say we were probably pretty unhappy. I mean, it was definitely not a, a highlight of our life, these eight months of trying to figure out what we're gonna do, going into debt, living with my parents, who we love are my parents. But it's just difficult when you're an adult with children, living with your parents. And it just, it was a, it was a, it was a, it was a hard time. Would you say that Chad?

Chad Campbell: (16:40)
It was, I had six years teaching at that point you had, how, how long did you teach? Two years? Three years. Something like that. So like when we decided to move up to Virginia, uh, we had peanuts in the teacher's retirement system. And so I'm like, okay, well I guess we can cash that out and live off of that. And yeah, it didn't last long  And so it was fun.

Shanna Skidmore: (17:02)
Would you say now, I mean, I think this is such thank you guys for sharing that because I see this so often. We are taught, making more money means you're gonna have more money, you know? And so it's just this hustle of more and more and more, but there's no conversations about the back end about spending it and understanding that you can control the spending side too. And so I think that's so Becca, what you're saying about just hustling and making more that's what you were taught to do and that's what you need to do.

Becca Campbell: (17:31)
Yeah, absolutely. And it became addictive. It like definitely became addictive of like, well this is working and people wanna work with me, so let's see what else I can do. And I, I also like being creative and creating new things. And so, you know, we tried all kinds of new offers and new things and it was fun, but also I think it was a distraction from the broken system that we actually had.

Shanna Skidmore: (17:50)
Yeah. Chad, were you looking for a teaching job at this time or

Chad Campbell: (17:55)
No. I had decided to, to move on from teaching and find something. So, I mean, I, I went through a lot of different stuff. I'm like, oh, let me go get an MBA. Don't know what I was thinking. You had to go learn all kinds of math and stuff like that. And so, so I didn't do that. I ended up working, uh, really cool locally owned business where I, I worked in a wood shop for about a year and a half making nutcrackers

Becca Campbell: (18:18)
Christmas nutcrackers

Shanna Skidmore: (18:19)
So interesting!

Chad Campbell: (18:20)
That was my, and it was great cuz I, I just, I, I literally, it was a shift from being in the classroom and teaching and being very active and thinking to literally putting headphones in, listening to music on the radio every day and just doing wood shop craft, you know, uh, yes. Painting, staining, cutting wood, things like that. And uh,

Becca Campbell: (18:37)
Then one day, yeah.  then one day he, he was able in that job, he was able to kind of craft his schedule, how he wanted it to be. And so again, we had a baby and uh, we had two under two at that time, a baby and a toddler. And he got his schedule to where he would be at the shop at 6:00 AM and he would come home at 2:00 PM. And that would allow me to work from a, maybe about like three to six, um, PM. And we got to this point and I remember like, we kind of looked at each other and I was like, I am making more money. And these three hours than you are driving 30 minutes to the Christmas Nutcracker shop working on a lathe and then coming home, like you, he was being paid nothing. And I was like, why are we doing this? And we both kind of looked at each other. We were like, what if we did this together? And it was really Chad who said it out loud. Like we, I remember I vividly remember looking at each other, but he said it out loud. And I was like, huh, what if we did  and, and we literally, it was one month later we just did it. We just, he quit. We jumped in and that's, that was that. And, um, that was our decision making was like, why are, why are you going to work so long hours and making nothing when I'm squeezing out the little bit that I can and we're making more. So it kind of was like, that was, that was the answer.

Shanna Skidmore: (19:55)
Remember back, like what feelings did you have? I, I can come up with so many in my mind having my own little one at home and trying to run a business, but how, how are you juggling at all?

Becca Campbell: (20:07)
Uh, I

Chad Campbell: (20:08)
Not, well, yeah, I mean, not, I don't wanna put a false pretense out there. Uh, and, and honestly it's easy to do sometimes, but not well, like it was, it was a struggle, there were some really low moments. Um, there were, there was some, some, and then on top of that, you know, there were, there was some weeks and months in there that we, we had some low sales or we had some high expenses and we were, we were at a breaking point a couple times.

Becca Campbell: (20:31)
Mm-hmm  it was for me emotionally. Um, I, I don't say "no" very well. I say yes to whatever I can do. And so that kind of, that came into clients. Like I was feeling the tension of, we were moving out of my parents' house, we were building a townhouse. And so like, all right, we're getting out. I wanted to be able to have, you know, Ellie go to preschool as she was getting to be that age. Okay. So we gotta make more money. And I didn't say "n"o. I mean, this was a season of business where I was taking phone calls on Christmas Eve to talk to clients. And I was taking calls anytime, anywhere, whenever it was, we were on date nights on Friday nights. And I had Voxer on the table because this client was starting and they needed me. It was like, I, I definitely, uh, thought that I needed to say yes to everything. My kids, my husband, my business, everything. And that's taxing for sure.

Chad Campbell: (21:26)
Right. Cause cuz it was a survivalist mentality. I mean, we, we both went from having consistent paychecks from a, a, a company like to now it's, if we don't work, we don't make money. And then it's like, well how much money do we need? How much should we work? It was a process to try to figure some of that out.

Shanna Skidmore: (21:42)
Yeah. I've been wanting to ask you Becca, in this $9,000 training program that you took. Did they do anything about getting clients or pricing, creating packages? Was that a part of the curriculum?

Becca Campbell: (21:54)
Uh, no, not really. No, not at all. Um, it was kind of like you went to the training and you learned about how to do the methods and then if you wanted the business training. So it was called business in a box, which is kind of why I started the sleep sorority. Uh, we'll get to, but the concept was that you could get training and then you were given a USB drive of blogs. You were given a, uh, a link to the website template that you were, that you were supposed to use. You were just given all these marketing materials that were so outdated. Didn't look like me at all. And I, I definitely went in thinking it would be one way, but I also didn't know anything about business. I didn't know. I joke a lot, like, I didn't know what marketing was like. I remember Googling what is marketing and I didn't know. And so no, none of that was really, uh, taught. It was kind of like you were thrown into, um, the Facebook group and the community of other sleep consultants and just asking them like, what do you do? What do you do? What do you do? And so a lot of the, like my packages that I ended up creating were really birthed out of realizing that I needed more boundaries. Okay. So let's take this out of that package or bump the price up. So if you really wanna Voxer me on a Friday night, you're gonna pay a premium for that. And kind of shifting that. And that, that took a while too, because I I'll say that the, the tipping point and one of the biggest turning points for our business was when my packages, it would cost $750 to work with me for two weeks. And I remember being like, dang, I've out-priced myself. Like, yeah. I, if I couldn't afford to go hire somebody for two weeks, for $750, that'd be like, what? So like, I, I didn't like that feeling of having a, an exhausted, frustrated, tired mom on the phone and then being like, yes, I want your help. And me being like, okay, that'll be $750 please. Something had to change. And I had, I, at the time I was taking about eight clients a week and not knowing I would get on the call. I I've always prided myself on like, I know names and I can remember your details, but I would be like calling the client and the phone would be ringing. I'd be like, who am I calling? What is this person's name? And I was like, ah, this is not good. This is not good.

Shanna Skidmore: (24:01)
Right. Yeah. That's so interesting. And, and you're booked solid. I mean, so. Even after moving to a different state, cuz it sounds like it's all word of mouth at this point. Right. I'm just so interested when you moved states, how did you move your word of mouth with you?

Becca Campbell: (24:17)
Yeah. Well, and what's crazy thinking too, is that, uh, the week that we moved is like, I just decided to, um, also be on Instagram. Like within that same week, I just made a business Instagram account. I wasn't even on Instagram or, uh, anything like that for the first year. And a lot of it was definitely word of mouth by treating clients really, really well sometimes at the sake of my burnout expense, but treating them really well. Um, I was starting to blog consistently on my own like original content. I was involved with local moms blogs and getting sponsored posts or working with their writers so that they would write about me. I, I, I, I tried all kinds of different free offers. I would do like, Hey, I'll, I'll meet a small group at Panera and we'll talk about nap time. Or I did a lot of mops talks and I, I just, I would send emails to groups and to people all the time just to try to be like, Hey, I can come speak. This is what I can talk about. And I just tried to put myself out there as much as possible.

Chad Campbell: (25:13)
But, but I would say probably the, the biggest thing that helped expand your reach, uh, was the podcast, the Little Z's Sleep podcast, because you, you were consistent in recording that podcast every week. Moms would literally wake up in the middle of the night breastfeeding and they would just pop on your podcast and listen to it because that was a natural transition from your teaching days to now you could just sit in front of a mic and just teach something that you were passionate about. And it was fun to listen to. And we would look at the analytics and getting downloads everywhere. And so I think we really started to utilize that podcast to help connect people in all the other different states.

Shanna Skidmore: (25:48)
Okay. And Chad, so you're coming, I love this story so much. You you're on board now. What were your roles initially?  and then, um, it sounds like did you help kickstart the podcast? Was that something that was already happening? Talk through your roles?

Chad Campbell: (26:05)
Um, man, I'm still trying to figure out my role sometimes

Shanna Skidmore: (26:08)
you need to call Kyle he's in the same place. Everything hashtag

Chad Campbell: (26:13)
I feel like I've done all the things that either Becca doesn't wanna do or can't do. Uh, and, and that's good, vice versa, you know, so I mean she would record the podcast and I just naturally enjoy doing that kind of stuff anyway. So I would do it. Um, I did a lot of the backend stuff. The best way to answer the question is I learned really quickly what I was not able to do or help with the business. I love writing. And so when I first joined Becca, I remember within the first week I was like, okay, Becca, you you're getting bogged down with having to write emails. So I'll just write the emails for you. And then all you have to do is send 'em out. And I, I realized very, very quickly that I'm a dad. I don't speak mom language  and I was, it just was the biggest disconnect on planet earth. And, uh, I think I'm glad, I I'm glad I had that humble pie early on, cuz it, it made me realize that we both have strengths. And we need to, we need to grab the strengths that we're good at. We need to let go of the things that we're not good at and naturally over time. And even, even to this day, we, we have gradually started to figure out like what those roles are, but it's been a process.

Shanna Skidmore: (27:14)
Oh absolutely. We, we are right there. Yes. Still figuring out. And it sounds like, you know, my husband does all of our production stuff, self taught and I feel like Chad, you really took on that.

Chad Campbell: (27:25)
We should go to dinner.

Shanna Skidmore: (27:26)
I know.  let's get together, come to Tennessee. We'll make it happen. There we go. Yeah. That's so he, I think you guys would just totally connect. Yeah. Okay. So

Becca Campbell: (27:35)
You definitely, he took that passion for production. Yes. And took it to the extreme because if Chad Campbell's gonna do something, he's gonna do it right the first time. And so it was like, okay, we're gonna do podcasting. Okay. You're gonna get a really good mic. We're gonna get the right systems. We're gonna do all the stuff. And then, okay, let's start a YouTube channel. Okay. Well I'm gonna get the, the right cameras and I'm gonna do this because production is now his job. Right. That's like

Shanna Skidmore: (27:58)
I'm sorry. Are you talking about Kyle skin more right now?  the same human. That's so yes, yes. Yeah.

Becca Campbell: (28:05)
Yes. That's exactly what happened is like you took that and that was your J-O-B because you were no longer needing to, um, do other roles because we ended up getting some other, uh, team members, but like you took production to the ultimate and then that ended up being another pivot in itself. But

Chad Campbell: (28:21)
Well, I gotta, I gotta make my wife look the best she possibly can. You know? I mean it's,

Shanna Skidmore: (28:25)
Oh goodness, I love that you guys talk about like owning your own strengths. I don't know if this has ever been. And I would love if you wanna share about it. But you know, Kyle is such, he does so much in the business, but because I'm the face of it, you know, people always see me and I know like we could not do it without each other, you know, and I don't know if that's kind of the same for you guys.

Becca Campbell: (28:47)
A hundred percent. A hundred percent.

Shanna Skidmore: (28:48)
Yeah. I just, and sometimes I don't know if being behind Kyle he's like, I don't care, you know, stop worrying about it. But I want people to be like, you do so much, you, I want everybody to know. So I don't know if y'all have ever wrestled or struggle with that, but we have, I have

Becca Campbell: (29:02)
I ask Chad to be and like, uh, we'll do a photos, shoot and stuff. I'm like, okay, you need to be in some pictures. He's like why he hates it. Yes. And I'm like, well, because you're a part of this. I wouldn't be here without you.

Shanna Skidmore: (29:13)
yeah, I know. I do the exact same thing. Okay. So you're two years in. It sounds like at this point, kind of 2017 ish time, you've moved states, Chad's in the business now and you have out, you're saying, Hey, I can't charge anymore. I'm feeling - so tell me what happens. Like I know the shift is coming.

Becca Campbell: (29:33)
Yep.

Shanna Skidmore: (29:33)
How did that go?

Becca Campbell: (29:34)
So December, 2017 is when Chad joined me in the business. And then his primary role from January to July of, of 2018 was kid duty so that I could take as many clients as I possibly could. And so he's with our girls all the time and then he'd be helping me a lot with client problems and situations. And it got to be summer of 2018. And we were like, why are we doing this? Like I am saying the same thing all the time. And honestly, Chad, I don't know whose idea it was to be like, we should have a course, but we decided to,

Chad Campbell: (30:04)
I mean, I'll take credit for it.

Becca Campbell: (30:05)
Yeah, sure. We'll say Chad did  uh . We decided that, you know what, like I'm saying the same thing all the time. Let me just sit down in front of a camera, which by the way, I'd never talked to a camera before and like, let me just sit down on camera and record what I'm saying. And so in August of 2018, I gathered together, uh, local families because I was like, I cannot teach to a camera. I've never done that, but I can teach people. So I gathered families, um, who actually did need help with their babies, into, uh, my friend's house. We got Tyler Harrington to come. I discovered him on the internet, got him to come bring a camera, like film me. And that was our first course in 2018. And we realized once we started like in the online world with that, like we realized that like we had something special and it wasn't just because it was a special formula, but it was the way that I had crafted my content over all of these years of working with over 500 families in a one-on-one capacity. I knew what you needed to hear when you needed to hear it. And I knew what you didn't need to hear. So it, we kind of realized like, oh my gosh, we have something, we have something here. And when we started selling this baby class, we would wake up in the morning. Andd be like, oh my gosh, we made money while we slept? You know, that's so classic as the passive, you know, business, but it's like, it really was that like, oh my gosh, that just happened. And I didn't have to bring my phone out to dinner with us on a Friday night to answer people's questions. That's amazing. So that, that kind of lit our fire and from 2018, um, we then decided, okay, we, we need, let's add more to the course the library. So, uh, we did newborn course and then we did our toddler course and then we did our preschool course. Um, so we had our, our full suite of that and that definitely in 2018, when we decided to pivot from one on one to the one to mini model that changed everything.

Shanna Skidmore: (31:57)
I'm so I, I love this conversation. Yes. So much. And it probably made you feel great that you could serve more people at a more accessible price point.

Chad Campbell: (32:06)
Well, that that's it. In fact, uh, we changed our company saying, or our, our focus point for everything that we do kind of threads into this saying that we make getting sleep help easy. And, and that in essence is what it was. We cut down all the barriers that, that families face if they need sleep help, because we believe that it, it should be easy, affordable, and accessible. And so no longer are we charging $700 packages or thousand dollars packages because we're able to fix your problem in a very affordable way. And that's what online courses allowed us to do is to, to make getting sleep, help easy for people.

Shanna Skidmore: (32:40)
I love Chad hearing your passion for it as well. I feel like, you know, Becca had a passion and it's like, I'm gonna start a business consulting. Do you feel like Chad, your passion for the business came later?

Chad Campbell: (32:54)
Well, that's a good question. I think it, that is a good question. I, I think it's been instilled all along, but where it was affirmed and, and what really drove me through it is two things. Number one, seeing the people like when we're out in the store now and somebody stops and says, Hey, are you Becca? Like you changed our lives or, or seeing all of the testimonies that, that Becca gets just saying like, Hey, we took your program. And this has really changed our lives. That, I mean, I, that is everything right. And number two, seeing all these other sleep consultants out there that are charging so much money for their services when they don't have to, when, when, if your goal is to truly help people and to serve people and, and to take this really low time in their life and try to try to fix it, right. We were able to step in there with a solution and, and truly do it well, but do it cheap. And that, that fires me up. That's exciting to see that life transformation in people.

Shanna Skidmore: (33:48)
So we do an in-person event called Blueprint Summit for my students. We haven't done it in a few years, but, and that's what Kyle said too. He was like, when I see all these people and they're like, you changed my life, you completely transformed our finances. And, you know, it's like his passion just grew and grew and grew for what we were doing too. So gosh, we're such kindred spirits. Okay. So you guys are doing the course. Would you talk a little bit about the money as, as much as you're willing to share, but you know, in the early days it was like, let's replace our teacher salary and then you really started seeing the money coming in. Just kind of talk through the numbers, lessons learned, what are some big aha moments you had regarding the finances?

Chad Campbell: (34:29)
Well, the first thing that we started seeing was nothing at all, because we had one critical, bad, big mistake that we made, even in that time where we started doing online courses is that we didn't have a business account. You're gonna cringe when I say all of this, but I think we've already told you. All of this stuff was mixed in with our personal account. I mean, we, we were trying to manage our debt recover from, from moving and not having a job and then getting a job and things like that. We had never worked with a CPA. Um, it like, it don't ever start a business that way.  um, and so we actually didn't know our numbers. We just were looking at it on like, did we pay our bills this month? And are we gonna have enough for next month? But our business was interweaved with our personal, it was all under one account. There were like two credit cards going. It was all personal. And that was the, that was, uh, the, the first time that we realized, like, this is a problem was when we got that very first IRS bill. And it was like, what? I, I've never seen a bill like this and I don't even know, you know, and then you go back and you're like, I just have, have one bank account. And so I'm putting baby formula and, uh, a little Z sale, like right next to each other, going like, these are in the same account. It was embarrassing what we did. It was horrible what we did, but that kind of started a journey of, of making things right. And that was not a quick journey, but kind of launched us into trying to fix it.

Becca Campbell: (35:55)
Well, it sounds like 2018 was this like spectacular year where we were like, oh, online courses, that's the way to go. It was also the year that we had to sell our townhouse that we moved into to get out of my parents' house. We had to sell that to get out of IRS debt because we were not prepared. It was like good and bad. We were, we had a really good year, but we also were not prepared for the good year. And then it just all kind of hit us. And we were on a walk one day and the same thing kind of happened where we just looked at each other and Chad was like, we have to sell our house. And I was like, this sucks  but we had to do that and to get to get on right and steady footing. And then there's no way that we could have made the next steps if we hadn't had done that.

Shanna Skidmore: (36:37)
Yeah. Did you guys just start renting after that? Did you go back with the parents? Like how did

Becca Campbell: (36:42)
Yeah, we actually decided to rent. So this was, uh, we moved into an apartment for a year and we didn't know, again, we didn't know what we were gonna do or where we were gonna go. We also didn't know it was gonna be COVID that was a whole nother adventure that we ended up being in an apartment with two kids. Um, one who had to end kindergarten abruptly during COVID. And that was, everybody has their, uh, COVID stories and that was ours. And so that, that year is when we, we got right financially, or I would say 2019 is the year we got right financially, we started separating things. And that is also 2019 is when we also brought on our first team member. And so as tough as COVID was, it was, and as that year was being in that apartment, we had a lot of really great blessings spring from that. And then open up the new chapter of our life to be able to build a house, be in a community. It's actually the, the schools that our girls are going to now, are the schools that I grew up going to. And it's just this like, wow, this would've never happened if we hadn't been through all of that.

Shanna Skidmore: (37:43)
Yeah. What were the first steps? I know. I, I got to work with you guys one on one and I loved it and I would work with you every day. Cause you guys are amazing, but what were the first steps you took? I mean, it's like, you were doing so many things well in your business, so many things. Well, how did you figure out the financial side? Who did you turn to? Like, what did you do first?

Becca Campbell: (38:04)
So I, at the time was using a very simple CRM system and, um, was not using the advantage of like, oh, let's get your profit and loss statements, and all of this. We also had everything, like Chad said, just in our personal bank account. And so I went onto like a local women entrepreneur, uh, community board and was like, Hey, does anybody know a, a CPA? And that was the first step was like, we needed to have work with somebody to be like, what is going on here? And what should we actually be doing? Because it was one thing just for me to have one on one clients. And it was like, oh, that's a, you know, cute little side business that you do to now being like, oh my gosh, uh, we're doing this together. This is our family, like lifeline here. And we, we needed some help in understanding what accounts to open. Okay. Let's, let's definitely open up a business account. And that was for us, like coming to someone and especially an accountant to kind of figure things out and help us with taxes, help us with the separation. Uh, I, I Chad, I would say that was step one, but

Chad Campbell: (39:01)
It was, and that led to us, reaching out to a lawyer that helped us get, get an LLC and then eventually an S-Corp. And then that got us to a start collecting a, a paycheck from our company. And then also being able to pay other people in our company, which had in turn helped us to scale and provide even more, uh, resources for families. So basically that those steps really helped like separating things out and then starting to do more of a deep dive into, okay, what what's making us money in our business. What's losing us money in our business. You can make a lot better decisions that way.

Shanna Skidmore: (39:37)
Yeah. I, this conversation just, this is why I'm so passionate about what I do because there's so many people who are so gifted and talented and doing amazing things and the money, the money side, shouldn't be so hard. There should be these resources that teach how to run a business from the money side. So I always say, people have to get to a point where they're hurting enough, you know, or for you guys getting this crazy tax bill, which is like, Hey, we've gotta figure this out. And so that sounds like it was in a way, a blessing kind of a turning point, a blessing in disguise. What would you both say kind of separately? You can both answer this, or if it's the same answer, that's fine. But what would be the best thing you've learned about money?

Becca Campbell: (40:18)
For me? Uh, and honestly, a hundred percent truthfully it's through working and looking at the money plan that we were able to work and develop with you, Chad and I've had a lot of conversations about this, but I have learned in the last year, especially that money is a blessing. I used to think that I hated money cuz money tied us down. Like I owed student loans, chat owned, student loans, we had a credit card. We didn't know if we could buy diapers and formula at Costco the next month. Like it was a stressor and it was something that like I had to hustle to get. And then there was negative associations with that. But in reality, like money is a blessing. We wanna be able to bless other people with it. We wanna bless our team with it. We wanna bless our family with it. And it is something that I, I do have a different outlook on it. Now I had to go through some rough years to get to this, but I see it as a blessing now.

Shanna Skidmore: (41:07)
Yeah. Oh, I love that, Becca. Thank you. I'm over here in tears. I've I loved getting to work with you and having that money plan for me too is like freedom. It's like, this is how it all plays together. Yes. Okay. Chad, what would you say?

Chad Campbell: (41:20)
Uh, probably not to have a, a fear of spending money. I, I think historically Becca and I both have never been the type to look at each other and go, hey, can, can we buy this? Uh, we've just, if we felt like we needed something or if we felt like we wanted to do something that would, that would help the business or something, we just buy it. And that can be a bad thing sometimes, but knowing that we don't have to live with a guilt or a fear in being able to spend and invest in our business. But we can do that now, knowing that we have a foundation and we, we know kind of the health of our business, um, instead of just doing it blindly.

Shanna Skidmore: (41:54)
Yes. Yeah. I love that so much. Tell us about your business now. It looks very different. You have three different facets of your business and how I'd love to just hear kind of where you are now.

Becca Campbell: (42:07)
Yes. So Little Z's Sleep is still very much the umbrella company of everything. It's why we do all of these other side businesses now. And so through Little Z's Sleep, I definitely had attention of other sleep consultants who were like, how are you doing this? How did you learn how to do this? What are you doing? Can you talk to me about that? Uh, I also felt very isolated. Uh, no one in my area was a sleep consultant. Sometimes it was very much competition, not community. So I decided to do something about that. And in 2020 we launched the sleep sorority, which is our business membership for sleep consultants to learn how to run a business, how to get clients, what packages you should be looking at, how not to burn yourself out. So we have this membership side of things, um, which then kind of gave education and started to talk about online courses and having these colleagues and other colleagues in other fields start to say like, Hey, uh, you know, I see Chad with a camera over there. Do you think Chad could film me? We were like, yeah, sure. . And so that really, uh, we, we were, we started filming other people's courses and projects and after a year we were like, okay, we have something here, there's something going on. And so we call that the course company and that I, I would say really where we are now is Chad is like full on course company. And he's been able to take that project on because of the team we've built with Little Z's and the sleep sorority. So Chad's that accurate?

Chad Campbell: (43:32)
Yeah, it is. And the thing I love about the course company is it almost comes full circle. It takes our degrees in education, our experience in education, and it wraps it together with our experience in what we've done with little Zs. And now we're able to take business owners of any skillset, right from craftsmen to, to trade labor, to creatives who have a skill. And they want to earn some passive income and share their knowledge with people. They don't have to worry about trying to learn, to create a course. They can come to us at the course company. We can do an audit. We can understand what they're trying to teach. Maybe, maybe craft it a little bit better, take out the parts that they don't need to say. Keep the really emphasize the parts they do need to say. And then professionally film it, record it, build it out for them and then give them something that they can be proud of and sell.

Shanna Skidmore: (44:17)
That's amazing. I literally was just talking to somebody yesterday. She might have emailed you guys. I was like, you need to reach out to Becca and Chad, that's exactly what they're doing. So love it. Because so many people want to share what they know and that's a whole different business model, a whole different set of skills. Um, so I love what you guys are doing. Okay. So I wanna end with this question and then I wanna do kind of like a quick fire around, but you know, you've built a big business. You've had littles along the way you work together. Now you have three different facets of your business. You have a lot going on.  and I don't love the word balance, but I do love the word harmony. And I would just love for each of you to share. How do you feel like, like, what does finding the balance or the harmony between life and work look like to you? It sounds like sometimes you felt good about it. Sometimes you haven't, but how do you know, like, okay, we're in harmony here or what's a season when it's like, Hey, we're not.

Chad Campbell: (45:13)
Yeah. So one thing that I think has been very special to our marriage as a whole is our ability to communicate it to a point where I think I make Becca really mad sometimes because I'm like, we're gonna talk about this. We're gonna talk about it right now.  I'm not gonna, I'm not gonna let you be mad at me all day. We're gonna talk about it. But we, I think have created just really healthy ways to always talk about things, whether that's, I mean, we go on several walks throughout the day just to get outta the house and, and we talk, uh, we're cooking dinner and we talk, we, we make sure that we try to sit together every night, even if it's for like 20 or 30 minutes. And, and we talk and we haven't really created boundaries where, you know, we say this is our work time and we only talk about work. And this is our personal time. We've actually never been able to do that, but we've able to healthily in a way, find a way to talk about those things as they come up. And I think keeping an open line of communication and just always knowing each other's expectations and thoughts and feelings has kind of helped us navigate it.

Becca Campbell: (46:15)
Yeah. And I would say for me, uh, like harmony in our business, which I'm with you, like the word harmony evokes much better feelings than balance, cuz I'll never succeed at that. But for literally when I think just in the last month of the most like harmonious time that our family has felt is when we were on vacation and we, we got to go to Greece with friends and we were in the pool, everybody that was on the trip was in the pool. We were listening to music, playing together and Hattie, our youngest is a quality time person through and through. And she was having the best time. And she literally said, this is the best day of my life.  and I think about that because I'm like, and you know, what it was really cool is that I was able to be all in on my family. I didn't have to think about work. I didn't have to think about, is my Voxer going off with a client? Do I have to go get to email because we've built systems in place that I can pause and I can be a hundred percent with my family while our business is still running and someone else is doing that for us and, and with us. And so that, to me, that's harmony.

Shanna Skidmore: (47:16)
Yeah. I love that so much. And I love having a couple's perspective. You guys are the first couple on the show and I love hearing you both talk about it because like you said, Chad, I think sometimes balance feels like we have to turn it on and off. It's on time or it's off time. And some, I think that feels so stressful. Mm-hmm  and Kyle and I have always worked together. That's how we met, was working together and we would go on little dates and talk about our goals, you know? And so that's not on and off time. Like that was a date for us. So I love how you've like, we find it for our family and we know when we're on and when we're off and like when we need to readjust. So that's so cool. Okay. Let's do some quickfire questions and I have a few of 'em and I would love to know first, this one's hard. I think one thing that you would be embarrassed if people knew either personally or in the business, what is one thing you'd be embarrassed for people to know?

Becca Campbell: (48:07)
I would be embarrassed for people to actually realize that I am not organized and I am definitely more of a, uh, thrive in chaos situation person.  I do not have an organizational system. I am not like that. I can thrive and create a lot of things and do a lot of things all at one time. And that is, uh, not always healthy, but I'm actually kind of good at it. So that's like kind of embarrassing to admit that organization is not all, but people think that they think that like I'm type a I'm like, no, I'm like the opposite of that.

Shanna Skidmore: (48:43)
that's awesome. That's so interesting. I feel like to know and good for you to know that about yourself. Like actually I thrive. I can't thrive in chaos. Chad, does that make you as a six on the Ingram? How does that feel?

Chad Campbell: (48:56)
Oh, we have lots of words.

Shanna Skidmore: (48:58)


Becca Campbell: (48:59)


Shanna Skidmore: (49:00)
I'm I'm over here. Like I need a place for everything. When I feel stressed, I organize the pantry. Like that's what I do. So that's awesome. Chad, you wanna share? Or I can go, oh,

Becca Campbell: (49:10)
His is good.

Chad Campbell: (49:11)
You,

Becca Campbell: (49:11)
No, this is good.

Shanna Skidmore: (49:12)
okay. Let's

Chad Campbell: (49:14)
Oh, okay. Whatever. No, I, um, I, I love to cut my own grass while jamming out to Taylor Swift

Shanna Skidmore: (49:20)
Stop.  that makes me so happy. Oh my gosh. You guys are the best. Okay. Second question. I do not love the word regrets. So are there any kinda wish you could do over moments?

Chad Campbell: (49:33)
Yeah, I think for me, I wish we would've started our business right. Financially the first time, uh, that would've, we, we would've been a much better position financially now than if, if we did didn't do that. So yeah.

Becca Campbell: (49:46)
And I regret that I didn't bring other someone else on to help me. Um, because Chad is my husband. Obviously I don't listen to his feedback sometimes because he is my husband  and so, you know, it actually, uh, we always joke, but it hilariously took us hiring who is now our COO of Little Z's Kate. It took hiring her who is basically like the female version of Chad for me to like, get my act together and feel like I gotta be organized. And I'm like, that just took way too long. Why did I put that off for so long? Like I'm getting, realizing I needed help and realizing I needed that. That was that I should have.

Shanna Skidmore: (50:22)
And Chad's probably like, I've been saying this for years.

Chad Campbell: (50:25)
well, I mean, literally Kate has been the best thing for our business ever.

Becca Campbell: (50:29)
Yeah. I wish that had just happened sooner.

Shanna Skidmore: (50:31)
Yeah. Sometimes Kyle, Kyle is such a good sounding board and he's so good to talk, but it takes a while for me to like actually hear it. And I'm like, wow, that was really good advice. And he is like, yeah.  I know you just listen more often.

Becca Campbell: (50:43)
I know, I feel the exact same way.

Shanna Skidmore: (50:45)
I just have to come around, you know, just gotta come around. Okay. What is a big win or a pinch me moment in your business?

Becca Campbell: (50:52)
So we just had our very first sleep sorority conference back in March. And I still cannot believe that that that happened. I cannot believe that we gathered, I think there was in total 50 people in one room all because we started a sleep consulting business and we now teach other people how to do their business. Like that was insane to me that people wanted to hear from us and that we were able to do this. That was huge.

Shanna Skidmore: (51:16)
Yeah. I love that.

Chad Campbell: (51:18)
Yeah. I would say it was when we first crossed the million dollar mark on course sales.

Shanna Skidmore: (51:23)
That's amazing. Yeah. That's a huge moment. Do you remember what year that was Chad?

Chad Campbell: (51:29)
Uh, I'm really bad with numbers.

Becca Campbell: (51:30)
That was, that was, that was actually, that was  I believe, I think that was at the end of 2020 slash like early 2021, somewhere in that range.

Shanna Skidmore: (51:39)
That's a huge, that's a great pinch me moment. Okay. I love that. Another question. What is the best advice you have ever received? And this can be personally or professionally best advice.

Becca Campbell: (51:51)
I love all things,Donald Miller. And I heard him say once that you can have growth or you can have control, but you can't have both.

Shanna Skidmore: (52:00)
Ooh.

Chad Campbell: (52:01)
Yeah. My dad told me don't ever spend money you don't have

Shanna Skidmore: (52:04)
These are all so good. I'm gonna have to sit with that Donald Miller one too. Okay. Good advice. Uh, last question. What are you working on now? Or what is one resource that you would love to share?

Chad Campbell: (52:18)
Yeah, so I am working pretty much exclusively now on building the course company. So we have our website coming hopefully by the end of this month. So yeah, we've, we've done a lot of work and we've never had a website for the course company, so it should be launching at the end of this month and it's gonna outline all of our offerings. And so that's kind of my project for right now.

Shanna Skidmore: (52:40)
That's awesome.

Becca Campbell: (52:40)
And for me, I'm actually just really focused on really thanks to a lot of the, the work that you helped us through. We've kind of been realizing like, you know what we need to like focus on what works and. What works, turn the volume up on that. And so I think for the last couple years, because we've had great success, I've been trying to chase other things that like, okay, well this, this will surely help us get bigger reach or get a bigger audience. But in reality, like going back to the core of what actually works, that's, what's going to help. So that's kind of my project.

Shanna Skidmore: (53:11)
Oh, I love that. I love both of those. Yes. And I'm, I think you guys have a gift at hearing and seeing the needs of your audience and showing up in ways that you are uniquely gifted to do that. And so I love how your business has it grown and involved with these new ideas and yes, like you said, probably some of them never, never went anywhere, but like the course company, I see that as a huge need in the market. So I'm really excited that you're doing that. Okay. Let's send it off with, what would you tell yourselves on day one? So Becca in 2015 and then Chad coming in in 2016, 2017, I think it was 2016. What would you tell yourself kind of day one?

Becca Campbell: (53:53)
Your family is more important than your client on Voxer. That's what I would tell.

Shanna Skidmore: (53:57)
Straight to the heart right there.  yes.

Chad Campbell: (54:01)
What would I tell myself on day one? Um, listen to Becca the first time.

Becca Campbell: (54:05)
Please stop it.  no, no, no. It's I would tell my, I, I think what we would actually say as well to our, like, if we look at ourselves as couple business owners on day one is to get your finances in order for sure. Yeah,

Chad Campbell: (54:18)
Yeah.

Shanna Skidmore: (54:19)
Yeah. Huge.

Becca Campbell: (54:20)
Your family is more important than your finances.

Shanna Skidmore: (54:21)
Yes. Yeah. Thank you so much for sharing and coming on as a couple, I think it's so unique to hear both of your stories and perspectives, Kyle and I work together now, too. So I can just yes, to so many things you said, in fact, I think you cut straight to the heart and why I have this podcast too. It's like you can build and grow a business and have that ambition and also like love and figure out the harmony with loving your family well, so, and of course the heart of what I do. Let's talk about the numbers and the finances. Thank you guys so much for sharing your story. It's a joy to know you.

Chad Campbell: (54:57)
Yeah Thank you.

Shanna Skidmore: (54:58)
Hey wildflower, you just finished another episode of consider the wildflowers, the podcast. Head over to considerthewildflowerspodcast.com for show notes, resource links, and to learn how you can connect with the Campbells. One final thought for today from Aristotle. "We are what we repeatedly do. Excellence then is not an act, but a habit". As always, thank you for listening. I'll see you next time.