Cannabis Marketing Live
Your front-row seat to the trends and tactics fueling record growth for cannabis dispensaries, delivery, and brands.
Welcome to Cannabis Marketing Live, the go-to show for MSO's, dispensary owners, delivery operators, and cannabis and CBD brands who want to grow smarter, not cheaper.
Each episode, we bring you the latest trends, real-world case studies, and proven strategies from the industry’s top marketers, innovators, and entrepreneurs. From boosting retention to mastering omnichannel campaigns, you’ll get actionable insights you can put to work today — and the inspiration to stay ahead in a rapidly changing market.
Cannabis Marketing Live
Your Dispensary Promotion Last Month Looked Good. Did It Actually Make Money?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Dispensary promotions are one of the fastest levers operators reach for, but without accurate point-of-sale cost data, most discounts are run blind. In this episode of Cannabis Marketing Live, MediaJel CEO Jake Litke sits down with Dina Nagib, founder of Grass Goddess Consulting, to unpack why so many retailers don't actually know their true margin on a promotion, how vendor credits and cost data gaps quietly erode profitability, and what it takes to build a data infrastructure that survives a point-of-sale switch. Dina brings 15 years of pharmaceutical data and compliance experience into the cannabis space, where she now helps operators select the right software, clean up their data, and build dashboards that reveal what's really happening on the shelf.
The conversation covers the full lifecycle of getting a dispensary's data under control: assessing point-of-sale fit, fixing naming conventions, building inventory health visibility, and using dashboards to test promotional strategy against real cost and margin data. Dina and Jake also dig into two of the most common promotion mistakes in cannabis retail, first-time customer discounts and competitor-driven price matching, and discuss why staying connected to existing customers often outperforms chasing new ones. This session is most useful for dispensary owners, general managers, and marketing teams who want to understand whether their promotions are actually profitable, not just busy.
Want more great cannabis marketing tips?!
Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/
Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/
Follow us on X (Formerly Twitter): www.twitter.com/MediaJel
Let's strategize about your business: www.mediajel.com/contact-us/