The Fearless Marketing Show
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Are you a woman in small business who feels like marketing is just one big overwhelming mystery? Maybe you're showing up on social media but not seeing results, your website is sitting there doing nothing, or you just have no idea where to start with SEO. Sound familiar?
Welcome to The Fearless Marketing Show, the marketing podcast for small business owners who are ready to stop guessing and actually start growing.
Each week we dive into the real stuff that moves the needle in your business. We're talking SEO and getting found on Google, building a website that works for you, email marketing that actually converts, social media without the burnout, launching your offers with confidence, creating your own online course, and the mindset stuff that ties it all together. Because this is also a mindset podcast, and building a business is equal parts strategy and self-belief.
No overwhelm, no jargon, and no pretending it's all easy when it isn't. Just real talk, good vibes, and strategies you can actually use today.
I'm Nic Davidson, online business marketing strategist and mentor, founder of The Fearless Collective, and your new marketing bestie. I've spent over 17 years helping women create their dream business built around their lifestyle, through one to one mentoring, our membership community, and DIY courses covering websites, SEO, and online course creation.
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The Fearless Marketing Show
ADHD and Getting Stuck in the Idea Phase
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If you’re great at ideas but struggle to turn them into something sustainable, this episode is for you.
In this episode, I share a personal reflection on discovering I have ADHD and how that reshaped the way I understand entrepreneurship, focus, and follow-through.
Drawing on research into ADHD and entrepreneurial passion, we explore why many ADHD entrepreneurs thrive in the idea and creation phase, yet feel stuck when it comes to building, maintaining, or growing a business. It’s not a lack of motivation or discipline — it’s often a mismatch between where our passion sits and what the business actually requires to move forward.
This episode breaks down the three types of entrepreneurial passion (inventing, founding, and developing), explains why relying solely on ideas can lead to stalled progress, and offers a more compassionate, practical way to think about growth without self-blame.
Key Talking Points
- Why ADHD entrepreneurs often excel in the idea phase
- The difference between inventing, founding, and developing in business
- How over-reliance on ideas can quietly stall progress
- Why getting stuck isn’t a personal failure
- How understanding your passion patterns can change how you build your business
Studies Referenced
Primary study (main focus):
Hatak, F., Harms, R., & Fink, M. (2021)
ADHD symptoms, entrepreneurial passion, and entrepreneurial performance
https://doi.org/10.1016/j.jbusvent.2020.106017
Supporting research mentioned in the episode:
Wiklund, J., Yu, W., Tucker, R., & Marino, L. (2017)
ADHD, impulsivity, and entrepreneurship
https://doi.org/10.1016/j.jbusvent.2016.07.002
Lerner, D. A., Verheul, I., & Thurik, R. (2019)
Entrepreneurship and attention deficit/hyperactivity disorder
https://doi.org/10.1007/s11187-018-0061-1
Cardon, M. S., Wincent, J., Singh, J., & Drnovsek, M. (2009)
The nature and experience of entrepreneurial passion
https://doi.org/10.5465/amr.2009.40633190
Listener Reflection Prompts
- Where do I spend most of my energy in my business — ideas or execution?
- Do I tend to start things easily but struggle to finish them?
- What parts of my business feel heavier than they should?
Who This Episode Is For
- Entrepreneurs with ADHD or ADHD traits
- Creatives and idea-driven business owners
- Anyone who feels stuck between having great ideas and building something sustainable
Key Takeaway
Being stuck in the idea phase doesn’t mean you’re failing.
It often means you’re brilliant at inventing — and need more support around building and growing.
Important links
- Join our membership
- Join Create Your eCourse
- Learn how to build your website in 5 days with WordPress
- 6 Week SEO Beginners Course
- Our website
- Free Course Bundle
Connect with Nicole on TikTok @thefearlesscollective, on Instagram @thefearlesscollectiveco or Facebook @thefearlesscollectiveco