The Fearless Marketing Show

The SEO Mistakes That Are Keeping Your Website Invisible on Google

Nicole Davidson Episode 21

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0:00 | 34:40

You've invested in a beautiful website, but when you Google your services... you're nowhere to be found. Sound familiar?

After 15 years of building websites, I see the same SEO mistakes over and over again. The good news? They're all fixable, and you don't need to be tech-savvy to fix them.

In this episode, I'm walking you through the 7 most common SEO mistakes that are keeping your website invisible on Google, plus the simple fixes you can implement today.

What You'll Learn:

  • Why your page titles are the #1 thing Google looks at (and how to optimise them)
  • The meta description mistake that's costing you clicks in search results
  • How missing alt text on images is hurting your SEO and accessibility
  • The website speed issues that are making potential clients leave before your page even loads
  • Why writing random blog posts won't bring you traffic (and what to do instead)
  • The local SEO opportunities you're missing out on
  • How internal linking helps Google understand your website structure

Key Takeaways:

  1. Your page title is your single most important on-page SEO element
  2. Meta descriptions are your advertisement in Google search results
  3. Alt text helps Google "see" your images and brings traffic from image search
  4. Website speed affects both your Google rankings and user experience
  5. Strategic keyword targeting beats random content creation every time
  6. Local SEO is low-hanging fruit for service-based businesses
  7. Internal linking keeps visitors on your site longer and helps Google understand your content

Resources Mentioned:

Free Resource:

Download my free SEO 5 Day Kickstart guide.

https://thefearlesscollective.co/seo-kickstart/

Connect With Me:

Ready to Master SEO?

If you're ready to stop guessing and start getting found on Google, check out my Fearless SEO Formula course. I'll walk you through keyword research, on-page optimisation, technical SEO setup, and creating an SEO content plan that actually brings in clients. It's designed for non-techies who are overwhelmed by SEO but know they need to be visible online.

Learn more: https://thefearlesscollective.co/seo-course

Important links

Connect with Nicole on TikTok @thefearlesscollective, on Instagram @thefearlesscollectiveco or Facebook @thefearlesscollectiveco