{"version":"1.1.0","chapters":[{"startTime":28.0,"title":"Tessa introduction"},{"startTime":62.0,"title":"Sponsor intro (Interpret)"},{"startTime":202.0,"title":"Pathway to working for the NBA"},{"startTime":541.0,"title":"Working across content: publishing and movies"},{"startTime":765.0,"title":"Getting under the skin - understanding what consumers really want"},{"startTime":1199.0,"title":"Balance between traditional and 'new' methodologies"},{"startTime":1431.0,"title":"Process to get the 'right' answer to land internally"},{"startTime":1590.0,"title":"Variations across international markets"},{"startTime":1948.0,"title":"Advice for agencies"},{"startTime":2227.0,"title":"Advice for young people coming into the industry"},{"startTime":2348.0,"title":"Quickfire round"}]}