{"version":"1.1.0","chapters":[{"startTime":8.0,"title":"Winning Before You Spend"},{"startTime":267.0,"title":"Matching testing to in-market performance"},{"startTime":353.0,"title":"Balancing creativity \u0026 data analytics"},{"startTime":461.0,"title":"How do you measure effectiveness?"},{"startTime":707.0,"title":"How to effectively use social media analytics"},{"startTime":1015.0,"title":"Croud - what comes next? "},{"startTime":1231.0,"title":"The importance of being 'uncomfortably excited'"},{"startTime":1322.0,"title":"Strong opinions, loosely held...does the mantra work?"},{"startTime":1665.0,"title":"Avinash's best (and worst) characteristics...from someone who knows him very well!"},{"startTime":1770.0,"title":"Book recommendations"}]}