{"version":"1.1.0","chapters":[{"startTime":30.0,"title":"Guest intro"},{"startTime":256.0,"title":"The benefit of a grounding in 'traditional' insights"},{"startTime":545.0,"title":"Introducing measurement at Facebook \u0026 the importance of the elephant path"},{"startTime":900.0,"title":"Managing brand safety in influencer marketing"},{"startTime":1247.0,"title":"How Whalar helps creators"},{"startTime":1769.0,"title":"The importance of benchmarks \u0026 finding the metrics that matter"},{"startTime":2544.0,"title":"Moving influencer marketing out of the experimental budget line"},{"startTime":2744.0,"title":"Quickfire round"}]}