{"version":"1.1.0","chapters":[{"startTime":61.0,"title":"Guest intro"},{"startTime":131.0,"title":"From the RAF to Dragons' Den to marketing pioneer"},{"startTime":277.0,"title":"Ask Bosco's mission: consolidating marketing data \u0026 predicting performance"},{"startTime":501.0,"title":"Creating a level playing field for forecasting"},{"startTime":795.0,"title":"How do you understand which digital platforms should get the credit for a sale?"},{"startTime":1328.0,"title":"Educating the CEO and CFO on how marketing models work"},{"startTime":1822.0,"title":"Optimizing conversion on site"},{"startTime":2006.0,"title":"The importance of brand, creative and being different to stand out"},{"startTime":2530.0,"title":"Quickfire round"}]}