NATIONAL RESEARCH GROUP - Chris Rethore (Chief Strategy Officer). Where's the future for consumer insights? Managing work-life imbalance; entertainment vs politics vs tech research; understanding leading edge growth markets (focus on Nigeria).

The FutureView podcast is published in conjunction with InsightPlatforms.com

Episode 5  of Season 2 focuses on Chris Rethore, Chief Strategy Office of NRG,  the leading global insights and strategy consultancy, operating at the intersection of technology, content, and culture.

Among other areas, we cover.... 

• Chris's background in musical theatre
• Similarities & differences between political & entertainment research
• How tech research differs
• Pioneering work in Nigeria
• NRG's evolution & blending different data sources
• Working across the Stagwell Group
• How to think about product development
• The future of consumer insights
• And how Chris changed his mind about pork chops

 Chris's book recommendations...

THE POWER OF FULL ENGAGEMENT  by Jim Loehr

THE LAST CASTLE by Denise Kiernan

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to futureviewpod@gmail.com

Chapters

• 0:51 Guest intro
• 2:18 Chris's background in musical theatre
• 5:49 Similarities & differences between political and entertainment research
• 8:51 Tech vs entertainment research
• 12:20 Understanding leading edge growth markets - Nigeria
• 16:33 NRG's evolution...blending different data sources
• 19:59 Working across the Stagwell Group
• 22:47 What does a Chief Strategy Officer do?
• 24:46 How to think about product development.
• 30:13 The role of generative AI, the metaverse & future of consumer insight
• 34:39 Key challenges for the industry
• 39:31 Quickfire round