{"version":"1.0.0","segments":[{"speaker":"Kyle Mountsier","startTime":0.299,"endTime":4.229,"body":"Every every"},{"speaker":"Kyle Mountsier","startTime":0.299,"endTime":4.229,"body":"single industry needs a preacher"},{"speaker":"Unknown","startTime":12.49,"endTime":14.47,"body":"This is Auto Collabs."},{"speaker":"Kyle Mountsier","startTime":15.1,"endTime":18.13,"body":"And we know that"},{"speaker":"Kyle Mountsier","startTime":15.1,"endTime":18.13,"body":"guy we found ours we found ours"},{"speaker":"Kyle Mountsier","startTime":18.13,"endTime":23.2,"body":"is His name is Tim Cox. 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There might"},{"speaker":"Michael Cirillo","startTime":71.85,"endTime":75.0,"body":"have been maybe 200 people in"},{"speaker":"Michael Cirillo","startTime":75.0,"endTime":78.75,"body":"the room day. auto folks? Yeah,"},{"speaker":"Michael Cirillo","startTime":75.0,"endTime":78.75,"body":"look like we're talking bottom"},{"speaker":"Michael Cirillo","startTime":78.75,"endTime":82.05,"body":"lip quivering. What did you talk"},{"speaker":"Michael Cirillo","startTime":78.75,"endTime":82.05,"body":"about? I don't remember. But I"},{"speaker":"Michael Cirillo","startTime":82.05,"endTime":83.52,"body":"remember how he made me feel."},{"speaker":"Paul Daly","startTime":83.64,"endTime":86.04,"body":"That's how it goes."},{"speaker":"Paul Daly","startTime":83.64,"endTime":86.04,"body":"That's how it goes."},{"speaker":"Kyle Mountsier","startTime":86.49,"endTime":88.77,"body":"I hear Maya"},{"speaker":"Kyle Mountsier","startTime":86.49,"endTime":88.77,"body":"Angelou has a thing about that."},{"speaker":"Kyle Mountsier","startTime":88.77,"endTime":90.09,"body":"Yeah, exactly."},{"speaker":"Paul Daly","startTime":90.21,"endTime":91.11,"body":"I don't know you"},{"speaker":"Paul Daly","startTime":90.21,"endTime":91.11,"body":"should call"},{"speaker":"Michael Cirillo","startTime":91.11,"endTime":94.44,"body":"him that."},{"speaker":"Michael Cirillo","startTime":91.11,"endTime":94.44,"body":"Something, something, something"},{"speaker":"Michael Cirillo","startTime":94.47,"endTime":99.06,"body":"feel more than something."},{"speaker":"Michael Cirillo","startTime":94.47,"endTime":99.06,"body":"Something speak very good. I"},{"speaker":"Michael Cirillo","startTime":99.06,"endTime":100.71,"body":"think that's articulate, you"},{"speaker":"Michael Cirillo","startTime":99.06,"endTime":100.71,"body":"know,"},{"speaker":"Paul Daly","startTime":101.1,"endTime":105.39,"body":"I'm being around him."},{"speaker":"Paul Daly","startTime":101.1,"endTime":105.39,"body":"You realize his humility is"},{"speaker":"Paul Daly","startTime":105.39,"endTime":110.76,"body":"genuine. And the success that"},{"speaker":"Paul Daly","startTime":105.39,"endTime":110.76,"body":"he's had, is really the way it"},{"speaker":"Paul Daly","startTime":110.76,"endTime":113.07,"body":"follows him from places he's"},{"speaker":"Paul Daly","startTime":110.76,"endTime":113.07,"body":"been to place. He's been to"},{"speaker":"Paul Daly","startTime":113.07,"endTime":116.7,"body":"where he's at a CarNow. You"},{"speaker":"Paul Daly","startTime":113.07,"endTime":116.7,"body":"know, it's because he cares"},{"speaker":"Paul Daly","startTime":116.7,"endTime":121.5,"body":"about the team and building a"},{"speaker":"Paul Daly","startTime":116.7,"endTime":121.5,"body":"strong team. And watching people"},{"speaker":"Paul Daly","startTime":121.5,"endTime":124.68,"body":"succeed and grow, you realize"},{"speaker":"Paul Daly","startTime":121.5,"endTime":124.68,"body":"that that is the secret sauce."},{"speaker":"Paul Daly","startTime":124.86,"endTime":126.87,"body":"Like it's not the common"},{"speaker":"Paul Daly","startTime":124.86,"endTime":126.87,"body":"denominator, like I'm a"},{"speaker":"Paul Daly","startTime":126.87,"endTime":131.31,"body":"technical genius, right? He's"},{"speaker":"Paul Daly","startTime":126.87,"endTime":131.31,"body":"actually a human genius, right?"},{"speaker":"Paul Daly","startTime":131.31,"endTime":135.21,"body":"He understands the human side of"},{"speaker":"Paul Daly","startTime":131.31,"endTime":135.21,"body":"business. And so I'm excited for"},{"speaker":"Paul Daly","startTime":135.21,"endTime":136.86,"body":"everyone to hear this interview"},{"speaker":"Paul Daly","startTime":135.21,"endTime":136.86,"body":"with Tim Cox."},{"speaker":"Kyle Mountsier","startTime":145.98,"endTime":149.52,"body":"There are very"},{"speaker":"Kyle Mountsier","startTime":145.98,"endTime":149.52,"body":"few people that when you get"},{"speaker":"Kyle Mountsier","startTime":149.52,"endTime":155.16,"body":"into a conversation with them,"},{"speaker":"Kyle Mountsier","startTime":149.52,"endTime":155.16,"body":"it always, always always ends in"},{"speaker":"Kyle Mountsier","startTime":155.16,"endTime":159.36,"body":"a smile no matter what. And Tim"},{"speaker":"Kyle Mountsier","startTime":155.16,"endTime":159.36,"body":"Cox is absolutely one of those"},{"speaker":"Kyle Mountsier","startTime":159.36,"endTime":162.69,"body":"people. For me, Tim, thank you"},{"speaker":"Kyle Mountsier","startTime":159.36,"endTime":162.69,"body":"so much for joining us on the"},{"speaker":"Kyle Mountsier","startTime":162.69,"endTime":163.59,"body":"show today, man."},{"speaker":"Tim Cox","startTime":164.23,"endTime":167.32,"body":"Thank you for having"},{"speaker":"Tim Cox","startTime":164.23,"endTime":167.32,"body":"me. This is exciting stuff. Not"},{"speaker":"Tim Cox","startTime":167.32,"endTime":170.53,"body":"only am I learning,"},{"speaker":"Tim Cox","startTime":167.32,"endTime":170.53,"body":"unfortunately, I don't have a a"},{"speaker":"Tim Cox","startTime":170.53,"endTime":176.35,"body":"cool color, mood light in the"},{"speaker":"Tim Cox","startTime":170.53,"endTime":176.35,"body":"back. 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And I will get"},{"speaker":"Tim Cox","startTime":184.18,"endTime":189.4,"body":"those shipped directly to here"},{"speaker":"Tim Cox","startTime":184.18,"endTime":189.4,"body":"at CarNow central in the ATL."},{"speaker":"Tim Cox","startTime":189.67,"endTime":193.09,"body":"And the next time you will see"},{"speaker":"Tim Cox","startTime":189.67,"endTime":193.09,"body":"Tim Cox online you will see some"},{"speaker":"Tim Cox","startTime":193.09,"endTime":194.86,"body":"cool blue not"},{"speaker":"Paul Daly","startTime":195.61,"endTime":198.04,"body":"live when this is"},{"speaker":"Paul Daly","startTime":195.61,"endTime":198.04,"body":"live. That's right."},{"speaker":"Tim Cox","startTime":198.07,"endTime":200.05,"body":"I have a new microphone"},{"speaker":"Tim Cox","startTime":198.07,"endTime":200.05,"body":"and I'm playing with it right"},{"speaker":"Tim Cox","startTime":200.05,"endTime":203.8,"body":"now. Good to see you boys. How"},{"speaker":"Tim Cox","startTime":200.05,"endTime":203.8,"body":"are you? Oh, man,"},{"speaker":"Kyle Mountsier","startTime":203.8,"endTime":209.56,"body":"this is good. So"},{"speaker":"Kyle Mountsier","startTime":203.8,"endTime":209.56,"body":"it always goes a little"},{"speaker":"Kyle Mountsier","startTime":209.56,"endTime":212.05,"body":"sideways, you're already"},{"speaker":"Kyle Mountsier","startTime":209.56,"endTime":212.05,"body":"smiling. If you're on the other"},{"speaker":"Kyle Mountsier","startTime":212.05,"endTime":215.35,"body":"side of the thing, if you if"},{"speaker":"Kyle Mountsier","startTime":212.05,"endTime":215.35,"body":"you're not watching the video,"},{"speaker":"Kyle Mountsier","startTime":215.35,"endTime":218.35,"body":"he's hanging, he's holding up"},{"speaker":"Kyle Mountsier","startTime":215.35,"endTime":218.35,"body":"his Celsius, which is apparently"},{"speaker":"Kyle Mountsier","startTime":218.35,"endTime":220.87,"body":"an energy drink with nothing in"},{"speaker":"Kyle Mountsier","startTime":218.35,"endTime":220.87,"body":"it, but everything in it, you"},{"speaker":"Kyle Mountsier","startTime":220.87,"endTime":223.54,"body":"need to have a whole bunch of"},{"speaker":"Kyle Mountsier","startTime":220.87,"endTime":223.54,"body":"energy. And there's your"},{"speaker":"Kyle Mountsier","startTime":223.54,"endTime":226.15,"body":"advertisement. We don't have an"},{"speaker":"Kyle Mountsier","startTime":223.54,"endTime":226.15,"body":"advertisement for Auto Collabs"},{"speaker":"Kyle Mountsier","startTime":226.15,"endTime":226.51,"body":"yet, but"},{"speaker":"Tim Cox","startTime":226.51,"endTime":228.85,"body":"if maybe you will get"},{"speaker":"Tim Cox","startTime":226.51,"endTime":228.85,"body":"one answer, maybe you'll get one"},{"speaker":"Tim Cox","startTime":228.85,"endTime":233.26,"body":"now sponsored by Celsius. It's"},{"speaker":"Tim Cox","startTime":228.85,"endTime":233.26,"body":"not right. It's not okay."},{"speaker":"Kyle Mountsier","startTime":233.26,"endTime":236.62,"body":"So I want to I"},{"speaker":"Kyle Mountsier","startTime":233.26,"endTime":236.62,"body":"want to say this. So, you know,"},{"speaker":"Kyle Mountsier","startTime":236.68,"endTime":241.18,"body":"Tim, for me personally, you've"},{"speaker":"Kyle Mountsier","startTime":236.68,"endTime":241.18,"body":"been a mentor along my journey"},{"speaker":"Kyle Mountsier","startTime":241.18,"endTime":244.0,"body":"the last year and a half since"},{"speaker":"Kyle Mountsier","startTime":241.18,"endTime":244.0,"body":"we met for the first time. And"},{"speaker":"Kyle Mountsier","startTime":244.0,"endTime":248.62,"body":"this is what I love about Tim"},{"speaker":"Kyle Mountsier","startTime":244.0,"endTime":248.62,"body":"is, is you always have this"},{"speaker":"Kyle Mountsier","startTime":248.62,"endTime":251.11,"body":"ability to be present in the"},{"speaker":"Kyle Mountsier","startTime":248.62,"endTime":251.11,"body":"room with what you need it to"},{"speaker":"Kyle Mountsier","startTime":251.11,"endTime":254.02,"body":"be, but you're willing to have"},{"speaker":"Kyle Mountsier","startTime":251.11,"endTime":254.02,"body":"the conversations that are"},{"speaker":"Kyle Mountsier","startTime":254.02,"endTime":259.33,"body":"necessary outside of, you know,"},{"speaker":"Kyle Mountsier","startTime":254.02,"endTime":259.33,"body":"general public and, and and I"},{"speaker":"Kyle Mountsier","startTime":259.33,"endTime":262.45,"body":"kind of I wanted to lead with"},{"speaker":"Kyle Mountsier","startTime":259.33,"endTime":262.45,"body":"that because I think that it's"},{"speaker":"Kyle Mountsier","startTime":262.45,"endTime":266.68,"body":"important for people to know"},{"speaker":"Kyle Mountsier","startTime":262.45,"endTime":266.68,"body":"that that you are someone that"},{"speaker":"Kyle Mountsier","startTime":266.68,"endTime":270.37,"body":"is both a visible personality,"},{"speaker":"Kyle Mountsier","startTime":266.68,"endTime":270.37,"body":"which I think a lot of people in"},{"speaker":"Kyle Mountsier","startTime":270.37,"endTime":274.6,"body":"automotive See you on stages and"},{"speaker":"Kyle Mountsier","startTime":270.37,"endTime":274.6,"body":"and out and about and you have a"},{"speaker":"Kyle Mountsier","startTime":274.6,"endTime":278.08,"body":"charismatic nature about you."},{"speaker":"Kyle Mountsier","startTime":274.6,"endTime":278.08,"body":"But you are a leader that is in"},{"speaker":"Kyle Mountsier","startTime":278.08,"endTime":281.65,"body":"the trenches, not just with your"},{"speaker":"Kyle Mountsier","startTime":278.08,"endTime":281.65,"body":"people, but with a lot of others"},{"speaker":"Kyle Mountsier","startTime":281.65,"endTime":286.24,"body":"across the automotive industry."},{"speaker":"Kyle Mountsier","startTime":281.65,"endTime":286.24,"body":"And I just wanted to take the"},{"speaker":"Kyle Mountsier","startTime":286.24,"endTime":289.84,"body":"moment to acknowledge and thank"},{"speaker":"Kyle Mountsier","startTime":286.24,"endTime":289.84,"body":"you for that and like tell"},{"speaker":"Kyle Mountsier","startTime":289.84,"endTime":293.56,"body":"automotive that that's the"},{"speaker":"Kyle Mountsier","startTime":289.84,"endTime":293.56,"body":"reality of who you are. So if"},{"speaker":"Kyle Mountsier","startTime":293.56,"endTime":296.44,"body":"people didn't know that already,"},{"speaker":"Kyle Mountsier","startTime":293.56,"endTime":296.44,"body":"which I think they did, they"},{"speaker":"Kyle Mountsier","startTime":296.44,"endTime":301.03,"body":"will but I want to go back"},{"speaker":"Kyle Mountsier","startTime":296.44,"endTime":301.03,"body":"because A lot of you you've been"},{"speaker":"Kyle Mountsier","startTime":301.09,"endTime":304.45,"body":"CarNow is is what is seven,"},{"speaker":"Kyle Mountsier","startTime":301.09,"endTime":304.45,"body":"eight year old company now, is"},{"speaker":"Kyle Mountsier","startTime":304.45,"endTime":304.9,"body":"that right?"},{"speaker":"Tim Cox","startTime":305.44,"endTime":308.44,"body":"Well, yeah, we well it"},{"speaker":"Tim Cox","startTime":305.44,"endTime":308.44,"body":"depends on when you deemed us a"},{"speaker":"Tim Cox","startTime":308.44,"endTime":312.55,"body":"company I left the dealership."},{"speaker":"Tim Cox","startTime":308.44,"endTime":312.55,"body":"There was only four of us at the"},{"speaker":"Tim Cox","startTime":312.55,"endTime":316.06,"body":"time the four founding members"},{"speaker":"Tim Cox","startTime":312.55,"endTime":316.06,"body":"of CarNow I left my dealership"},{"speaker":"Tim Cox","startTime":316.06,"endTime":321.85,"body":"here in Atlanta, December 1 of"},{"speaker":"Tim Cox","startTime":316.06,"endTime":321.85,"body":"14. So if you know that's our"},{"speaker":"Tim Cox","startTime":321.85,"endTime":325.3,"body":"official date, then that's our"},{"speaker":"Tim Cox","startTime":321.85,"endTime":325.3,"body":"official date. It was me living"},{"speaker":"Tim Cox","startTime":325.3,"endTime":328.66,"body":"in my car and, and showing demos"},{"speaker":"Tim Cox","startTime":325.3,"endTime":328.66,"body":"and getting people to sign up"},{"speaker":"Tim Cox","startTime":328.66,"endTime":332.38,"body":"for CarNow, you know, we hired"},{"speaker":"Tim Cox","startTime":328.66,"endTime":332.38,"body":"Is that how you name? 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We are calling ourselves"},{"speaker":"Paul Daly","startTime":381.36,"endTime":381.51,"body":"CarNow."},{"speaker":"Tim Cox","startTime":382.11,"endTime":385.26,"body":"And you know, we tried"},{"speaker":"Tim Cox","startTime":382.11,"endTime":385.26,"body":"to buy the URL, you know, months"},{"speaker":"Tim Cox","startTime":385.26,"endTime":387.87,"body":"prior, and they wanted some"},{"speaker":"Tim Cox","startTime":385.26,"endTime":387.87,"body":"ungodly amount. And it just"},{"speaker":"Tim Cox","startTime":387.87,"endTime":390.66,"body":"worked out, you know, anybody"},{"speaker":"Tim Cox","startTime":387.87,"endTime":390.66,"body":"that spends any time with me, I"},{"speaker":"Tim Cox","startTime":390.66,"endTime":393.48,"body":"think everything is divinely"},{"speaker":"Tim Cox","startTime":390.66,"endTime":393.48,"body":"appointed. 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So good stuff."},{"speaker":"Kyle Mountsier","startTime":401.489,"endTime":404.759,"body":"So you went for"},{"speaker":"Kyle Mountsier","startTime":401.489,"endTime":404.759,"body":"three, this is an interesting"},{"speaker":"Kyle Mountsier","startTime":404.759,"endTime":407.339,"body":"part of the story, which I think"},{"speaker":"Kyle Mountsier","startTime":404.759,"endTime":407.339,"body":"is which is interesting to me"},{"speaker":"Kyle Mountsier","startTime":407.489,"endTime":409.829,"body":"that you went, what, three or"},{"speaker":"Kyle Mountsier","startTime":407.489,"endTime":409.829,"body":"four months, you said without"},{"speaker":"Kyle Mountsier","startTime":409.829,"endTime":413.339,"body":"the actual URL of the company,"},{"speaker":"Kyle Mountsier","startTime":409.829,"endTime":413.339,"body":"which was longer than that, that"},{"speaker":"Kyle Mountsier","startTime":413.339,"endTime":415.199,"body":"was longer than most people"},{"speaker":"Kyle Mountsier","startTime":413.339,"endTime":415.199,"body":"would be like, if you're gonna"},{"speaker":"Kyle Mountsier","startTime":415.199,"endTime":418.619,"body":"have a company, you better have"},{"speaker":"Kyle Mountsier","startTime":415.199,"endTime":418.619,"body":"a website, right? 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But"},{"speaker":"Unknown","startTime":871.23,"endTime":874.8,"body":"even when you screw up I think a"},{"speaker":"Unknown","startTime":871.23,"endTime":874.8,"body":"lot of times there's more value"},{"speaker":"Unknown","startTime":874.8,"endTime":878.43,"body":"built and trust built into a"},{"speaker":"Unknown","startTime":874.8,"endTime":878.43,"body":"leader when they do mess up if"},{"speaker":"Unknown","startTime":878.43,"endTime":880.98,"body":"they handle it the right way,"},{"speaker":"Unknown","startTime":878.43,"endTime":880.98,"body":"you know, and move forward and"},{"speaker":"Unknown","startTime":880.98,"endTime":884.37,"body":"it strengthens that bond with"},{"speaker":"Unknown","startTime":880.98,"endTime":884.37,"body":"your team member with your as we"},{"speaker":"Unknown","startTime":884.37,"endTime":886.23,"body":"call it family member here are"},{"speaker":"Unknown","startTime":884.37,"endTime":886.23,"body":"now"},{"speaker":"Paul Daly","startTime":890.399,"endTime":893.609,"body":"there's like, there's"},{"speaker":"Paul Daly","startTime":890.399,"endTime":893.609,"body":"so many ways to take what you"},{"speaker":"Paul Daly","startTime":893.609,"endTime":897.419,"body":"just said. You know, one of the"},{"speaker":"Paul Daly","startTime":893.609,"endTime":897.419,"body":"things that just came to mind"},{"speaker":"Paul Daly","startTime":897.419,"endTime":901.049,"body":"was you know, as far as saying"},{"speaker":"Paul Daly","startTime":897.419,"endTime":901.049,"body":"and being one thing And then"},{"speaker":"Paul Daly","startTime":901.139,"endTime":904.169,"body":"actually, when you get down to"},{"speaker":"Paul Daly","startTime":901.139,"endTime":904.169,"body":"it actually the under the hood"},{"speaker":"Paul Daly","startTime":904.169,"endTime":908.759,"body":"is different than what what the"},{"speaker":"Paul Daly","startTime":904.169,"endTime":908.759,"body":"exterior looked like. I think"},{"speaker":"Paul Daly","startTime":908.759,"endTime":912.509,"body":"there is a moving to like"},{"speaker":"Paul Daly","startTime":908.759,"endTime":912.509,"body":"talking about automotive tech,"},{"speaker":"Paul Daly","startTime":912.719,"endTime":918.059,"body":"specifically, you know, trade"},{"speaker":"Paul Daly","startTime":912.719,"endTime":918.059,"body":"shows, lots of demos, lots of"},{"speaker":"Paul Daly","startTime":918.329,"endTime":923.279,"body":"words and phrases being thrown"},{"speaker":"Paul Daly","startTime":918.329,"endTime":923.279,"body":"around these days, right? When"},{"speaker":"Paul Daly","startTime":923.309,"endTime":926.189,"body":"you look a little bit beneath"},{"speaker":"Paul Daly","startTime":923.309,"endTime":926.189,"body":"the surface, you realize like,"},{"speaker":"Paul Daly","startTime":926.219,"endTime":928.499,"body":"oh, they just had on their"},{"speaker":"Paul Daly","startTime":926.219,"endTime":928.499,"body":"Sunday best, it's not actually"},{"speaker":"Paul Daly","startTime":928.499,"endTime":933.059,"body":"doing that. What is your take on"},{"speaker":"Paul Daly","startTime":928.499,"endTime":933.059,"body":"the overarching automotive"},{"speaker":"Paul Daly","startTime":933.059,"endTime":936.539,"body":"landscape in tech specifically?"},{"speaker":"Paul Daly","startTime":933.059,"endTime":936.539,"body":"Like, where do you think it"},{"speaker":"Paul Daly","startTime":936.539,"endTime":939.029,"body":"needs a little correction? And"},{"speaker":"Paul Daly","startTime":936.539,"endTime":939.029,"body":"where do you think it should be"},{"speaker":"Paul Daly","startTime":939.029,"endTime":941.429,"body":"going when it comes to how"},{"speaker":"Paul Daly","startTime":939.029,"endTime":941.429,"body":"they're talking about their"},{"speaker":"Paul Daly","startTime":941.429,"endTime":942.569,"body":"products? And what they're"},{"speaker":"Paul Daly","startTime":941.429,"endTime":942.569,"body":"actually doing?"},{"speaker":"Tim Cox","startTime":943.11,"endTime":945.93,"body":"When you say they, you"},{"speaker":"Tim Cox","startTime":943.11,"endTime":945.93,"body":"know, we're throwing up?"},{"speaker":"Kyle Mountsier","startTime":946.139,"endTime":947.789,"body":"Let's go, no,"},{"speaker":"Kyle Mountsier","startTime":946.139,"endTime":947.789,"body":"no, no, no,"},{"speaker":"Tim Cox","startTime":947.789,"endTime":950.309,"body":"no, I know, I know what"},{"speaker":"Tim Cox","startTime":947.789,"endTime":950.309,"body":"you mean. But what I was gonna"},{"speaker":"Tim Cox","startTime":950.309,"endTime":953.009,"body":"say when you say they, you're"},{"speaker":"Tim Cox","startTime":950.309,"endTime":953.009,"body":"also including us, and I'm"},{"speaker":"Tim Cox","startTime":953.009,"endTime":956.099,"body":"including us when we say what"},{"speaker":"Tim Cox","startTime":953.009,"endTime":956.099,"body":"I'm about to say. And first of"},{"speaker":"Tim Cox","startTime":956.099,"endTime":958.919,"body":"all, I would probably argue, you"},{"speaker":"Tim Cox","startTime":956.099,"endTime":958.919,"body":"know, there's been a lot of"},{"speaker":"Tim Cox","startTime":958.919,"endTime":960.599,"body":"disruption in this space,"},{"speaker":"Tim Cox","startTime":958.919,"endTime":960.599,"body":"there's been a lot of"},{"speaker":"Tim Cox","startTime":960.599,"endTime":963.719,"body":"acquisition in the space. And"},{"speaker":"Tim Cox","startTime":960.599,"endTime":963.719,"body":"historically, acquisition and"},{"speaker":"Tim Cox","startTime":963.899,"endTime":967.379,"body":"innovation, maybe not go hand in"},{"speaker":"Tim Cox","startTime":963.899,"endTime":967.379,"body":"hand. But there are some, some"},{"speaker":"Tim Cox","startTime":967.379,"endTime":969.719,"body":"some some companies that are"},{"speaker":"Tim Cox","startTime":967.379,"endTime":969.719,"body":"doing some some phenomenal"},{"speaker":"Tim Cox","startTime":969.719,"endTime":973.469,"body":"things. And I think the next six"},{"speaker":"Tim Cox","startTime":969.719,"endTime":973.469,"body":"months, six months to a year,"},{"speaker":"Tim Cox","startTime":973.469,"endTime":979.709,"body":"we're really going to see autumn"},{"speaker":"Tim Cox","startTime":973.469,"endTime":979.709,"body":"automotive move. You know, in"},{"speaker":"Tim Cox","startTime":979.709,"endTime":984.689,"body":"the next year, I would argue"},{"speaker":"Tim Cox","startTime":979.709,"endTime":984.689,"body":"probably, you know, quicker than"},{"speaker":"Tim Cox","startTime":984.689,"endTime":987.929,"body":"it's moved than last five to"},{"speaker":"Tim Cox","startTime":984.689,"endTime":987.929,"body":"six, even with the rush to"},{"speaker":"Tim Cox","startTime":987.929,"endTime":991.829,"body":"digital retailing that we saw in"},{"speaker":"Tim Cox","startTime":987.929,"endTime":991.829,"body":"in the spring of 2020. But"},{"speaker":"Tim Cox","startTime":991.829,"endTime":994.679,"body":"you're right, there's a lot of"},{"speaker":"Tim Cox","startTime":991.829,"endTime":994.679,"body":"people that say and obviously"},{"speaker":"Tim Cox","startTime":994.679,"endTime":997.049,"body":"because that's our business, we"},{"speaker":"Tim Cox","startTime":994.679,"endTime":997.049,"body":"have a list of okay, this"},{"speaker":"Tim Cox","startTime":997.049,"endTime":999.659,"body":"company says they can do this,"},{"speaker":"Tim Cox","startTime":997.049,"endTime":999.659,"body":"let's go can they actually do"},{"speaker":"Tim Cox","startTime":999.689,"endTime":1004.129,"body":"that, and you're in you're"},{"speaker":"Tim Cox","startTime":999.689,"endTime":1004.129,"body":"absolutely spot on. So I do"},{"speaker":"Tim Cox","startTime":1004.129,"endTime":1008.719,"body":"believe, with what I have seen"},{"speaker":"Tim Cox","startTime":1004.129,"endTime":1008.719,"body":"and where we're at. And some"},{"speaker":"Tim Cox","startTime":1008.719,"endTime":1012.709,"body":"announcements that some"},{"speaker":"Tim Cox","startTime":1008.719,"endTime":1012.709,"body":"companies wink wink pretty close"},{"speaker":"Tim Cox","startTime":1012.709,"endTime":1015.469,"body":"to myself are going to be making"},{"speaker":"Tim Cox","startTime":1012.709,"endTime":1015.469,"body":"before the end of the year that"},{"speaker":"Tim Cox","startTime":1015.469,"endTime":1018.979,"body":"are that are really exciting,"},{"speaker":"Tim Cox","startTime":1015.469,"endTime":1018.979,"body":"are really going to move the"},{"speaker":"Tim Cox","startTime":1018.979,"endTime":1019.429,"body":"needle."},{"speaker":"Paul Daly","startTime":1019.82,"endTime":1022.22,"body":"And that that I'll be"},{"speaker":"Paul Daly","startTime":1019.82,"endTime":1022.22,"body":"your stop you that's why they"},{"speaker":"Paul Daly","startTime":1022.22,"endTime":1022.79,"body":"didn't need a mark."},{"speaker":"Tim Cox","startTime":1025.22,"endTime":1029.87,"body":"As Buckler as we say,"},{"speaker":"Tim Cox","startTime":1025.22,"endTime":1029.87,"body":"we say to techie buckle up"},{"speaker":"Tim Cox","startTime":1029.87,"endTime":1035.93,"body":"buttercup. But anyway, in lead,"},{"speaker":"Tim Cox","startTime":1029.87,"endTime":1035.93,"body":"follow or get out of my way. I"},{"speaker":"Tim Cox","startTime":1035.93,"endTime":1041.66,"body":"really believe that, you know,"},{"speaker":"Tim Cox","startTime":1035.93,"endTime":1041.66,"body":"where the industry is moving. I"},{"speaker":"Tim Cox","startTime":1041.69,"endTime":1045.02,"body":"you know, the person, this is"},{"speaker":"Tim Cox","startTime":1041.69,"endTime":1045.02,"body":"what I'll say, with you know,"},{"speaker":"Tim Cox","startTime":1045.02,"endTime":1047.99,"body":"everybody's talking about buying"},{"speaker":"Tim Cox","startTime":1045.02,"endTime":1047.99,"body":"online. And you know, everybody"},{"speaker":"Tim Cox","startTime":1047.99,"endTime":1050.09,"body":"that even finishes the deal. And"},{"speaker":"Tim Cox","startTime":1047.99,"endTime":1050.09,"body":"I've even said that, you know,"},{"speaker":"Tim Cox","startTime":1050.09,"endTime":1052.52,"body":"even people that go through our"},{"speaker":"Tim Cox","startTime":1050.09,"endTime":1052.52,"body":"entire process of buying a car"},{"speaker":"Tim Cox","startTime":1052.52,"endTime":1055.22,"body":"online, 70 plus percent,"},{"speaker":"Tim Cox","startTime":1052.52,"endTime":1055.22,"body":"depending on the case,"},{"speaker":"Tim Cox","startTime":1055.22,"endTime":1057.08,"body":"particular case studies still"},{"speaker":"Tim Cox","startTime":1055.22,"endTime":1057.08,"body":"want to go to the dealership,"},{"speaker":"Tim Cox","startTime":1057.35,"endTime":1060.86,"body":"it's because exactly what you"},{"speaker":"Tim Cox","startTime":1057.35,"endTime":1060.86,"body":"said, the technology is not"},{"speaker":"Tim Cox","startTime":1060.86,"endTime":1064.4,"body":"there, to make it an Amazon type"},{"speaker":"Tim Cox","startTime":1060.86,"endTime":1064.4,"body":"experience to make it a click,"},{"speaker":"Tim Cox","startTime":1064.4,"endTime":1066.5,"body":"click, click, click, you know,"},{"speaker":"Tim Cox","startTime":1064.4,"endTime":1066.5,"body":"let me get a lot of the things"},{"speaker":"Tim Cox","startTime":1066.5,"endTime":1070.43,"body":"done. So are those numbers"},{"speaker":"Tim Cox","startTime":1066.5,"endTime":1070.43,"body":"skewed? Because what technology"},{"speaker":"Tim Cox","startTime":1070.43,"endTime":1073.49,"body":"companies are saying they can"},{"speaker":"Tim Cox","startTime":1070.43,"endTime":1073.49,"body":"actually do, and what they can"},{"speaker":"Tim Cox","startTime":1073.49,"endTime":1079.49,"body":"actually do is is is, you know,"},{"speaker":"Tim Cox","startTime":1073.49,"endTime":1079.49,"body":"really show, you know, showing"},{"speaker":"Tim Cox","startTime":1079.49,"endTime":1081.35,"body":"itself and the percentage of"},{"speaker":"Tim Cox","startTime":1079.49,"endTime":1081.35,"body":"people that still want to come"},{"speaker":"Tim Cox","startTime":1081.35,"endTime":1084.89,"body":"in, I would argue yes. And I"},{"speaker":"Tim Cox","startTime":1081.35,"endTime":1084.89,"body":"would argue in the next year,"},{"speaker":"Tim Cox","startTime":1085.07,"endTime":1090.47,"body":"that technology is going to be"},{"speaker":"Tim Cox","startTime":1085.07,"endTime":1090.47,"body":"so and so easy and fluid and"},{"speaker":"Tim Cox","startTime":1090.47,"endTime":1094.01,"body":"frictionless that, that that"},{"speaker":"Tim Cox","startTime":1090.47,"endTime":1094.01,"body":"those numbers are going to"},{"speaker":"Tim Cox","startTime":1094.01,"endTime":1096.35,"body":"change. And they're going to"},{"speaker":"Tim Cox","startTime":1094.01,"endTime":1096.35,"body":"change very, very quickly. I try"},{"speaker":"Tim Cox","startTime":1096.35,"endTime":1100.01,"body":"believe that just as, as much as"},{"speaker":"Tim Cox","startTime":1096.35,"endTime":1100.01,"body":"I believe I'm talking to you"},{"speaker":"Tim Cox","startTime":1100.01,"endTime":1103.25,"body":"right now. Because we've again,"},{"speaker":"Tim Cox","startTime":1100.01,"endTime":1103.25,"body":"a lot of people have said they"},{"speaker":"Tim Cox","startTime":1103.25,"endTime":1106.43,"body":"can do X, Y and Z, but you get"},{"speaker":"Tim Cox","startTime":1103.25,"endTime":1106.43,"body":"there, they can do X but not"},{"speaker":"Tim Cox","startTime":1106.43,"endTime":1110.09,"body":"maybe y and so on and so forth."},{"speaker":"Tim Cox","startTime":1106.43,"endTime":1110.09,"body":"Once that is seamless, once it"},{"speaker":"Tim Cox","startTime":1110.15,"endTime":1114.02,"body":"totally flows, once they're DMS,"},{"speaker":"Tim Cox","startTime":1110.15,"endTime":1114.02,"body":"agnostic, once all that stuff"},{"speaker":"Tim Cox","startTime":1114.02,"endTime":1116.99,"body":"happens, it truly changes the"},{"speaker":"Tim Cox","startTime":1114.02,"endTime":1116.99,"body":"game. And those numbers are"},{"speaker":"Tim Cox","startTime":1116.99,"endTime":1120.32,"body":"gonna, they're gonna fluctuate"},{"speaker":"Tim Cox","startTime":1116.99,"endTime":1120.32,"body":"greatly, you know, the Nirvana"},{"speaker":"Tim Cox","startTime":1120.32,"endTime":1123.47,"body":"is the world can't do it room"},{"speaker":"Tim Cox","startTime":1120.32,"endTime":1123.47,"body":"can't do it, you know, so So"},{"speaker":"Tim Cox","startTime":1123.47,"endTime":1125.51,"body":"once that tech is out there, I"},{"speaker":"Tim Cox","startTime":1123.47,"endTime":1125.51,"body":"think it's gonna change the"},{"speaker":"Tim Cox","startTime":1125.51,"endTime":1127.07,"body":"landscape, and it's gonna change"},{"speaker":"Tim Cox","startTime":1125.51,"endTime":1127.07,"body":"it quickly."},{"speaker":"Kyle Mountsier","startTime":1128.92,"endTime":1131.14,"body":"That's how"},{"speaker":"Kyle Mountsier","startTime":1128.92,"endTime":1131.14,"body":"that's how I'm gonna just call"},{"speaker":"Kyle Mountsier","startTime":1131.14,"endTime":1133.18,"body":"it like I see it, that's a"},{"speaker":"Kyle Mountsier","startTime":1131.14,"endTime":1133.18,"body":"really bold statement, because I"},{"speaker":"Kyle Mountsier","startTime":1133.18,"endTime":1135.37,"body":"probably would have said that"},{"speaker":"Kyle Mountsier","startTime":1133.18,"endTime":1135.37,"body":"about two years ago, I'd have"},{"speaker":"Kyle Mountsier","startTime":1135.37,"endTime":1137.26,"body":"been like, you know, what,"},{"speaker":"Kyle Mountsier","startTime":1135.37,"endTime":1137.26,"body":"probably by the end of the year,"},{"speaker":"Kyle Mountsier","startTime":1137.26,"endTime":1139.3,"body":"we're gonna be able to figure it"},{"speaker":"Kyle Mountsier","startTime":1137.26,"endTime":1139.3,"body":"out. But there's been a lot of"},{"speaker":"Kyle Mountsier","startTime":1139.3,"endTime":1142.12,"body":"barriers in the way in both"},{"speaker":"Kyle Mountsier","startTime":1139.3,"endTime":1142.12,"body":"connectivity, as well as tech,"},{"speaker":"Kyle Mountsier","startTime":1142.12,"endTime":1145.66,"body":"understanding the process, all"},{"speaker":"Kyle Mountsier","startTime":1142.12,"endTime":1145.66,"body":"of that type of stuff. But I do"},{"speaker":"Kyle Mountsier","startTime":1145.66,"endTime":1150.22,"body":"agree with you, that that the"},{"speaker":"Kyle Mountsier","startTime":1145.66,"endTime":1150.22,"body":"speed of technology, not just"},{"speaker":"Kyle Mountsier","startTime":1150.22,"endTime":1154.81,"body":"change, but also adoption is"},{"speaker":"Kyle Mountsier","startTime":1150.22,"endTime":1154.81,"body":"going to become very, very, very"},{"speaker":"Kyle Mountsier","startTime":1154.81,"endTime":1158.05,"body":"fast paced over the next year in"},{"speaker":"Kyle Mountsier","startTime":1154.81,"endTime":1158.05,"body":"automotive. And I think that"},{"speaker":"Kyle Mountsier","startTime":1158.05,"endTime":1161.53,"body":"there are some, you know, there"},{"speaker":"Kyle Mountsier","startTime":1158.05,"endTime":1161.53,"body":"are some factors contributing to"},{"speaker":"Kyle Mountsier","startTime":1161.53,"endTime":1166.33,"body":"that, especially things like the"},{"speaker":"Kyle Mountsier","startTime":1161.53,"endTime":1166.33,"body":"way OEMs are pressing dealers to"},{"speaker":"Kyle Mountsier","startTime":1166.33,"endTime":1169.6,"body":"engage with customers. And I"},{"speaker":"Kyle Mountsier","startTime":1166.33,"endTime":1169.6,"body":"think that that's, that's"},{"speaker":"Kyle Mountsier","startTime":1169.6,"endTime":1173.68,"body":"probably going to start to break"},{"speaker":"Kyle Mountsier","startTime":1169.6,"endTime":1173.68,"body":"the barrier of like that speed"},{"speaker":"Kyle Mountsier","startTime":1173.68,"endTime":1177.82,"body":"of, of collaboration and"},{"speaker":"Kyle Mountsier","startTime":1173.68,"endTime":1177.82,"body":"connection. That's been so hard"},{"speaker":"Kyle Mountsier","startTime":1177.82,"endTime":1183.13,"body":"to come by for so long. In your"},{"speaker":"Kyle Mountsier","startTime":1177.82,"endTime":1183.13,"body":"conversations, specifically,"},{"speaker":"Kyle Mountsier","startTime":1183.13,"endTime":1186.13,"body":"because this is Auto Collabs."},{"speaker":"Kyle Mountsier","startTime":1183.13,"endTime":1186.13,"body":"Right? What are those"},{"speaker":"Kyle Mountsier","startTime":1186.13,"endTime":1189.73,"body":"conversations looking like in"},{"speaker":"Kyle Mountsier","startTime":1186.13,"endTime":1189.73,"body":"all of these connected platforms"},{"speaker":"Kyle Mountsier","startTime":1189.73,"endTime":1191.83,"body":"that have to come to the table"},{"speaker":"Kyle Mountsier","startTime":1189.73,"endTime":1191.83,"body":"because when you think about a"},{"speaker":"Kyle Mountsier","startTime":1191.83,"endTime":1196.24,"body":"retail automobile transaction,"},{"speaker":"Kyle Mountsier","startTime":1191.83,"endTime":1196.24,"body":"it's not as simple as as as"},{"speaker":"Kyle Mountsier","startTime":1196.24,"endTime":1200.26,"body":"buying a widget on it. Like I"},{"speaker":"Kyle Mountsier","startTime":1196.24,"endTime":1200.26,"body":"just bought a crib for our baby"},{"speaker":"Kyle Mountsier","startTime":1200.26,"endTime":1203.53,"body":"last night on Amazon, right?"},{"speaker":"Kyle Mountsier","startTime":1200.26,"endTime":1203.53,"body":"That's a simple transaction."},{"speaker":"Kyle Mountsier","startTime":1203.53,"endTime":1206.47,"body":"It's like, that's the price."},{"speaker":"Kyle Mountsier","startTime":1203.53,"endTime":1206.47,"body":"Here's the dollars. That's my"},{"speaker":"Kyle Mountsier","startTime":1206.47,"endTime":1210.94,"body":"bank account done right? There"},{"speaker":"Kyle Mountsier","startTime":1206.47,"endTime":1210.94,"body":"are a lot of partners that have"},{"speaker":"Kyle Mountsier","startTime":1210.94,"endTime":1213.31,"body":"to come together for a single"},{"speaker":"Kyle Mountsier","startTime":1210.94,"endTime":1213.31,"body":"retail transaction and"},{"speaker":"Kyle Mountsier","startTime":1213.31,"endTime":1216.1,"body":"automotive. What are those"},{"speaker":"Kyle Mountsier","startTime":1213.31,"endTime":1216.1,"body":"conversations? Like? Have they"},{"speaker":"Kyle Mountsier","startTime":1216.19,"endTime":1219.64,"body":"have you noticed a shift over"},{"speaker":"Kyle Mountsier","startTime":1216.19,"endTime":1219.64,"body":"the last few years as as to how"},{"speaker":"Kyle Mountsier","startTime":1219.64,"endTime":1222.82,"body":"people are willing to integrate"},{"speaker":"Kyle Mountsier","startTime":1219.64,"endTime":1222.82,"body":"or accept new collaborators or,"},{"speaker":"Kyle Mountsier","startTime":1222.94,"endTime":1225.91,"body":"or be involved with with making"},{"speaker":"Kyle Mountsier","startTime":1222.94,"endTime":1225.91,"body":"this a reality?"},{"speaker":"Unknown","startTime":1227.14,"endTime":1231.22,"body":"I think obviously, you"},{"speaker":"Unknown","startTime":1227.14,"endTime":1231.22,"body":"know, we're building a DMS is"},{"speaker":"Unknown","startTime":1231.22,"endTime":1234.01,"body":"never going to be on our"},{"speaker":"Unknown","startTime":1231.22,"endTime":1234.01,"body":"personal horizon. Right. So I"},{"speaker":"Unknown","startTime":1234.01,"endTime":1238.51,"body":"think with any company like"},{"speaker":"Unknown","startTime":1234.01,"endTime":1238.51,"body":"ours, you know, you have to have"},{"speaker":"Unknown","startTime":1238.51,"endTime":1241.81,"body":"great DMS partners. And, you"},{"speaker":"Unknown","startTime":1238.51,"endTime":1241.81,"body":"know, we've had we've had, you"},{"speaker":"Unknown","startTime":1241.81,"endTime":1244.39,"body":"know, partnerships. We have"},{"speaker":"Unknown","startTime":1241.81,"endTime":1244.39,"body":"partnerships with Reynolds, they"},{"speaker":"Unknown","startTime":1244.39,"endTime":1248.95,"body":"do a great job. 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But"},{"speaker":"Unknown","startTime":1347.26,"endTime":1349.42,"body":"here, you know, everybody has"},{"speaker":"Unknown","startTime":1347.26,"endTime":1349.42,"body":"picked me pick us like, it's"},{"speaker":"Unknown","startTime":1349.42,"endTime":1352.81,"body":"like finding nemo with the"},{"speaker":"Unknown","startTime":1349.42,"endTime":1352.81,"body":"seagulls and that I'm, you know,"},{"speaker":"Unknown","startTime":1352.81,"endTime":1355.57,"body":"I'm a hillbilly and I'm yeah, my"},{"speaker":"Unknown","startTime":1352.81,"endTime":1355.57,"body":"mine, mine, mine, mine. That's"},{"speaker":"Unknown","startTime":1355.57,"endTime":1358.6,"body":"what I picture in my head. You"},{"speaker":"Unknown","startTime":1355.57,"endTime":1358.6,"body":"know, I did it, I did it. I did"},{"speaker":"Unknown","startTime":1358.6,"endTime":1361.15,"body":"it. I did it. 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Obviously,"},{"speaker":"Unknown","startTime":1369.43,"endTime":1373.3,"body":"Darwin has whatever it is 7500"},{"speaker":"Unknown","startTime":1369.43,"endTime":1373.3,"body":"8,000 What Phil Batista built"},{"speaker":"Unknown","startTime":1373.51,"endTime":1377.47,"body":"is, in my opinion, the best, you"},{"speaker":"Unknown","startTime":1373.51,"endTime":1377.47,"body":"know, menu system, instead of"},{"speaker":"Unknown","startTime":1377.47,"endTime":1380.74,"body":"building mantle's partner, you"},{"speaker":"Unknown","startTime":1377.47,"endTime":1380.74,"body":"know what I mean, and that, you"},{"speaker":"Unknown","startTime":1380.74,"endTime":1383.77,"body":"know, the particular Oh, you"},{"speaker":"Unknown","startTime":1380.74,"endTime":1383.77,"body":"know, bigger dealer groups that"},{"speaker":"Unknown","startTime":1383.77,"endTime":1386.98,"body":"have the numbers are not"},{"speaker":"Unknown","startTime":1383.77,"endTime":1386.98,"body":"deniable. 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So"},{"speaker":"Unknown","startTime":1465.1,"endTime":1470.56,"body":"with all of this all of this"},{"speaker":"Unknown","startTime":1465.1,"endTime":1470.56,"body":"it's not you know, you know CTAs"},{"speaker":"Unknown","startTime":1470.56,"endTime":1474.94,"body":"are changing with with quite"},{"speaker":"Unknown","startTime":1470.56,"endTime":1474.94,"body":"frankly with GLBA you know that"},{"speaker":"Unknown","startTime":1474.97,"endTime":1478.03,"body":"there's so much and I apologize"},{"speaker":"Unknown","startTime":1474.97,"endTime":1478.03,"body":"from just being a fire hose but"},{"speaker":"Unknown","startTime":1478.03,"endTime":1482.74,"body":"there's so much happening with"},{"speaker":"Unknown","startTime":1478.03,"endTime":1482.74,"body":"Graham Leach Biley act that that"},{"speaker":"Unknown","startTime":1482.74,"endTime":1486.52,"body":"says, By the way, and I don't"},{"speaker":"Unknown","startTime":1482.74,"endTime":1486.52,"body":"hear anybody talking about it,"},{"speaker":"Unknown","startTime":1486.55,"endTime":1491.02,"body":"other than John Acosta. You"},{"speaker":"Unknown","startTime":1486.55,"endTime":1491.02,"body":"know, shout out to the guys at"},{"speaker":"Unknown","startTime":1491.02,"endTime":1494.11,"body":"Vtech and John Acosta who's"},{"speaker":"Unknown","startTime":1491.02,"endTime":1494.11,"body":"really been championing this but"},{"speaker":"Unknown","startTime":1494.23,"endTime":1496.69,"body":"you know, none of our"},{"speaker":"Unknown","startTime":1494.23,"endTime":1496.69,"body":"competitors and in the space I"},{"speaker":"Unknown","startTime":1496.69,"endTime":1500.41,"body":"mean, they better be ready, you"},{"speaker":"Unknown","startTime":1496.69,"endTime":1500.41,"body":"know, no longer in You know,"},{"speaker":"Unknown","startTime":1500.41,"endTime":1504.67,"body":"Jen, December 9, will you be"},{"speaker":"Unknown","startTime":1500.41,"endTime":1504.67,"body":"able to click Unlock price? You"},{"speaker":"Unknown","startTime":1504.67,"endTime":1507.73,"body":"can't do it anymore. Right?"},{"speaker":"Unknown","startTime":1504.67,"endTime":1507.73,"body":"Click to unlock price. Oh, by"},{"speaker":"Unknown","startTime":1507.73,"endTime":1510.85,"body":"the way, Mr. Customer, your data"},{"speaker":"Unknown","startTime":1507.73,"endTime":1510.85,"body":"is now being shared with Shift"},{"speaker":"Unknown","startTime":1510.85,"endTime":1516.22,"body":"Digital Toyota Motor Credit Car"},{"speaker":"Unknown","startTime":1510.85,"endTime":1516.22,"body":"Now, ABC, Toyota, blah, blah,"},{"speaker":"Unknown","startTime":1516.22,"endTime":1520.15,"body":"blah. Would you like to"},{"speaker":"Unknown","startTime":1516.22,"endTime":1520.15,"body":"continue? Click? Do you think"},{"speaker":"Unknown","startTime":1520.15,"endTime":1523.06,"body":"that's going to skews the"},{"speaker":"Unknown","startTime":1520.15,"endTime":1523.06,"body":"numbers? So So these things are"},{"speaker":"Unknown","startTime":1523.06,"endTime":1528.55,"body":"changing? 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You know, they're going"},{"speaker":"Unknown","startTime":1600.07,"endTime":1602.53,"body":"to scramble to go to their"},{"speaker":"Unknown","startTime":1600.07,"endTime":1602.53,"body":"dealership, so we better be"},{"speaker":"Unknown","startTime":1602.53,"endTime":1602.98,"body":"careful."},{"speaker":"Kyle Mountsier","startTime":1603.16,"endTime":1605.71,"body":"Well, I'll tell"},{"speaker":"Kyle Mountsier","startTime":1603.16,"endTime":1605.71,"body":"you what, if you were coming to"},{"speaker":"Kyle Mountsier","startTime":1605.71,"endTime":1609.7,"body":"a podcast with Tim Cox thinking"},{"speaker":"Kyle Mountsier","startTime":1605.71,"endTime":1609.7,"body":"you weren't getting the sermon,"},{"speaker":"Kyle Mountsier","startTime":1609.7,"endTime":1617.35,"body":"you are sorely mistaken,"},{"speaker":"Kyle Mountsier","startTime":1609.7,"endTime":1617.35,"body":"automotives. Man, I so"},{"speaker":"Kyle Mountsier","startTime":1617.35,"endTime":1618.67,"body":"appreciate that. I'll tell you"},{"speaker":"Kyle Mountsier","startTime":1617.35,"endTime":1618.67,"body":"this,"},{"speaker":"Paul Daly","startTime":1618.7,"endTime":1621.04,"body":"that, hey, he's gonna"},{"speaker":"Paul Daly","startTime":1618.7,"endTime":1621.04,"body":"be at Hank. He's"},{"speaker":"Kyle Mountsier","startTime":1621.31,"endTime":1623.77,"body":"gonna be at"},{"speaker":"Kyle Mountsier","startTime":1621.31,"endTime":1623.77,"body":"ASOTU CON, he'll probably be at"},{"speaker":"Kyle Mountsier","startTime":1623.77,"endTime":1627.94,"body":"like 33 Other events this fall."},{"speaker":"Kyle Mountsier","startTime":1623.77,"endTime":1627.94,"body":"And so you should catch him, you"},{"speaker":"Kyle Mountsier","startTime":1627.94,"endTime":1630.52,"body":"should rub elbows with him be"},{"speaker":"Kyle Mountsier","startTime":1627.94,"endTime":1630.52,"body":"around where he's at. Because"},{"speaker":"Kyle Mountsier","startTime":1630.76,"endTime":1635.14,"body":"whether or not it's being a part"},{"speaker":"Kyle Mountsier","startTime":1630.76,"endTime":1635.14,"body":"of car now or just understanding"},{"speaker":"Kyle Mountsier","startTime":1635.14,"endTime":1638.77,"body":"his philosophy and vision for"},{"speaker":"Kyle Mountsier","startTime":1635.14,"endTime":1638.77,"body":"where our industry is, I think"},{"speaker":"Kyle Mountsier","startTime":1638.77,"endTime":1643.21,"body":"that everybody would be do well"},{"speaker":"Kyle Mountsier","startTime":1638.77,"endTime":1643.21,"body":"to do so. So Tim, thank you so"},{"speaker":"Kyle Mountsier","startTime":1643.21,"endTime":1646.99,"body":"much for joining us on Auto"},{"speaker":"Kyle Mountsier","startTime":1643.21,"endTime":1646.99,"body":"Collabs. It has been a pleasure"},{"speaker":"Kyle Mountsier","startTime":1647.02,"endTime":1647.62,"body":"once again."},{"speaker":"Tim Cox","startTime":1648.25,"endTime":1650.29,"body":"Thank you, brother."},{"speaker":"Tim Cox","startTime":1648.25,"endTime":1650.29,"body":"Thank you guys appreciate you."},{"speaker":"Paul Daly","startTime":1654.19,"endTime":1657.67,"body":"You know, when they"},{"speaker":"Paul Daly","startTime":1654.19,"endTime":1657.67,"body":"say evangelist, CEO, there's a"},{"speaker":"Paul Daly","startTime":1657.67,"endTime":1660.34,"body":"picture of Tim Cox in the"},{"speaker":"Paul Daly","startTime":1657.67,"endTime":1660.34,"body":"dictionary next to that it is no"},{"speaker":"Paul Daly","startTime":1660.34,"endTime":1663.79,"body":"doubt no wonder why he didn't"},{"speaker":"Paul Daly","startTime":1660.34,"endTime":1663.79,"body":"have to hire a marketing"},{"speaker":"Paul Daly","startTime":1663.79,"endTime":1666.73,"body":"professional for so long."},{"speaker":"Paul Daly","startTime":1663.79,"endTime":1666.73,"body":"Because he's been out there"},{"speaker":"Paul Daly","startTime":1666.82,"endTime":1670.12,"body":"preaching but also practicing"},{"speaker":"Paul Daly","startTime":1666.82,"endTime":1670.12,"body":"what he preaches, and building a"},{"speaker":"Paul Daly","startTime":1670.12,"endTime":1672.85,"body":"product that follows it up."},{"speaker":"Paul Daly","startTime":1670.12,"endTime":1672.85,"body":"Right? It's not even leading"},{"speaker":"Paul Daly","startTime":1672.85,"endTime":1675.52,"body":"with the product. It's leading"},{"speaker":"Paul Daly","startTime":1672.85,"endTime":1675.52,"body":"with the ideas and the culture"},{"speaker":"Paul Daly","startTime":1675.52,"endTime":1678.01,"body":"and having the product that"},{"speaker":"Paul Daly","startTime":1675.52,"endTime":1678.01,"body":"backs that up. Which is why I"},{"speaker":"Paul Daly","startTime":1678.01,"endTime":1681.52,"body":"think people just gravitate"},{"speaker":"Paul Daly","startTime":1678.01,"endTime":1681.52,"body":"towards him. And the Cornell"},{"speaker":"Paul Daly","startTime":1681.52,"endTime":1682.03,"body":"family."},{"speaker":"Kyle Mountsier","startTime":1682.21,"endTime":1685.54,"body":"Yeah, every time"},{"speaker":"Kyle Mountsier","startTime":1682.21,"endTime":1685.54,"body":"I hear one of his employees,"},{"speaker":"Kyle Mountsier","startTime":1685.54,"endTime":1689.05,"body":"they always talk about he calls"},{"speaker":"Kyle Mountsier","startTime":1685.54,"endTime":1689.05,"body":"the Cornell family la familia."},{"speaker":"Kyle Mountsier","startTime":1689.08,"endTime":1695.2,"body":"Yeah. Family, la familia. Yeah,"},{"speaker":"Kyle Mountsier","startTime":1689.08,"endTime":1695.2,"body":"right. You gotta get it right."},{"speaker":"Kyle Mountsier","startTime":1695.23,"endTime":1697.75,"body":"Yeah, you gotta get that right."},{"speaker":"Kyle Mountsier","startTime":1695.23,"endTime":1697.75,"body":"And I think that that's the"},{"speaker":"Kyle Mountsier","startTime":1697.78,"endTime":1700.09,"body":"that's the type of way that he"},{"speaker":"Kyle Mountsier","startTime":1697.78,"endTime":1700.09,"body":"approaches a culture. So"},{"speaker":"Kyle Mountsier","startTime":1700.09,"endTime":1704.11,"body":"starting hearing this, I don't"},{"speaker":"Kyle Mountsier","startTime":1700.09,"endTime":1704.11,"body":"have to be right. But somebody"},{"speaker":"Kyle Mountsier","startTime":1704.11,"endTime":1708.76,"body":"does. That's, that's another"},{"speaker":"Kyle Mountsier","startTime":1704.11,"endTime":1708.76,"body":"piece of humility and approach"},{"speaker":"Kyle Mountsier","startTime":1708.76,"endTime":1712.18,"body":"that that leadership team is"},{"speaker":"Kyle Mountsier","startTime":1708.76,"endTime":1712.18,"body":"taking to say, hey, look, we"},{"speaker":"Kyle Mountsier","startTime":1712.18,"endTime":1715.3,"body":"know that we've got the right"},{"speaker":"Kyle Mountsier","startTime":1712.18,"endTime":1715.3,"body":"smart people in the room, we're"},{"speaker":"Kyle Mountsier","startTime":1715.3,"endTime":1719.14,"body":"good. Let's just find, let's"},{"speaker":"Kyle Mountsier","startTime":1715.3,"endTime":1719.14,"body":"like, take the person that that"},{"speaker":"Kyle Mountsier","startTime":1719.14,"endTime":1722.05,"body":"we know is probably going to be"},{"speaker":"Kyle Mountsier","startTime":1719.14,"endTime":1722.05,"body":"the best in that area or that"},{"speaker":"Kyle Mountsier","startTime":1722.05,"endTime":1725.05,"body":"theme. And we're going to run"},{"speaker":"Kyle Mountsier","startTime":1722.05,"endTime":1725.05,"body":"out of this room. And we're all"},{"speaker":"Kyle Mountsier","startTime":1725.05,"endTime":1727.33,"body":"going to be on the same page."},{"speaker":"Kyle Mountsier","startTime":1725.05,"endTime":1727.33,"body":"And then we're going to make"},{"speaker":"Kyle Mountsier","startTime":1727.33,"endTime":1731.98,"body":"sure that we tag we attack that"},{"speaker":"Kyle Mountsier","startTime":1727.33,"endTime":1731.98,"body":"as if it was our own idea. And"},{"speaker":"Kyle Mountsier","startTime":1731.98,"endTime":1734.32,"body":"that type of approach. I think,"},{"speaker":"Kyle Mountsier","startTime":1731.98,"endTime":1734.32,"body":"especially from a team"},{"speaker":"Kyle Mountsier","startTime":1734.32,"endTime":1737.47,"body":"mentality, especially any level"},{"speaker":"Kyle Mountsier","startTime":1734.32,"endTime":1737.47,"body":"of leadership team in any"},{"speaker":"Kyle Mountsier","startTime":1737.47,"endTime":1740.74,"body":"business is an approach that we"},{"speaker":"Kyle Mountsier","startTime":1737.47,"endTime":1740.74,"body":"should all be looking at knowing"},{"speaker":"Kyle Mountsier","startTime":1740.74,"endTime":1743.53,"body":"that hey, look, there are strong"},{"speaker":"Kyle Mountsier","startTime":1740.74,"endTime":1743.53,"body":"people on your team and trusting"},{"speaker":"Kyle Mountsier","startTime":1743.53,"endTime":1746.59,"body":"them to make the right"},{"speaker":"Kyle Mountsier","startTime":1743.53,"endTime":1746.59,"body":"decisions. A lot of the times is"},{"speaker":"Kyle Mountsier","startTime":1746.59,"endTime":1750.04,"body":"your best case scenario and just"},{"speaker":"Kyle Mountsier","startTime":1746.59,"endTime":1750.04,"body":"going hey, look, I'm not the be"},{"speaker":"Kyle Mountsier","startTime":1750.04,"endTime":1751.69,"body":"all be right. But someone does."},{"speaker":"Michael Cirillo","startTime":1751.93,"endTime":1754.63,"body":"Right. Humility"},{"speaker":"Michael Cirillo","startTime":1751.93,"endTime":1754.63,"body":"is the best word. And it"},{"speaker":"Michael Cirillo","startTime":1754.63,"endTime":1759.34,"body":"requires a degree of humility"},{"speaker":"Michael Cirillo","startTime":1754.63,"endTime":1759.34,"body":"for that many people to be able"},{"speaker":"Michael Cirillo","startTime":1759.34,"endTime":1762.88,"body":"to come into a room and counsel"},{"speaker":"Michael Cirillo","startTime":1759.34,"endTime":1762.88,"body":"with one another like Counsel S"},{"speaker":"Michael Cirillo","startTime":1762.88,"endTime":1768.22,"body":"E. L. Yes. Sometimes people"},{"speaker":"Michael Cirillo","startTime":1762.88,"endTime":1768.22,"body":"think they're the same thing."},{"speaker":"Michael Cirillo","startTime":1768.22,"endTime":1772.51,"body":"But to sit on a council versus"},{"speaker":"Michael Cirillo","startTime":1768.22,"endTime":1772.51,"body":"counseling with one another, I"},{"speaker":"Michael Cirillo","startTime":1772.54,"endTime":1776.14,"body":"think requires a tremendous"},{"speaker":"Michael Cirillo","startTime":1772.54,"endTime":1776.14,"body":"amount of humility, but also"},{"speaker":"Michael Cirillo","startTime":1776.74,"endTime":1781.12,"body":"means that you're all there"},{"speaker":"Michael Cirillo","startTime":1776.74,"endTime":1781.12,"body":"knowing that you have to move"},{"speaker":"Michael Cirillo","startTime":1781.57,"endTime":1785.83,"body":"in, in consensus and in the same"},{"speaker":"Michael Cirillo","startTime":1781.57,"endTime":1785.83,"body":"direction, being willing to try"},{"speaker":"Michael Cirillo","startTime":1785.83,"endTime":1789.13,"body":"something and then for everyone"},{"speaker":"Michael Cirillo","startTime":1785.83,"endTime":1789.13,"body":"in that room to take a level of"},{"speaker":"Michael Cirillo","startTime":1789.13,"endTime":1793.66,"body":"ownership where you're not like"},{"speaker":"Michael Cirillo","startTime":1789.13,"endTime":1793.66,"body":"Oh, see, I said yes in the"},{"speaker":"Michael Cirillo","startTime":1793.66,"endTime":1798.1,"body":"meeting, but Sally screwed up."},{"speaker":"Michael Cirillo","startTime":1793.66,"endTime":1798.1,"body":"Yeah, like oh, no, like finding"},{"speaker":"Michael Cirillo","startTime":1798.1,"endTime":1801.25,"body":"that hill. I can't remember who"},{"speaker":"Michael Cirillo","startTime":1798.1,"endTime":1801.25,"body":"said this where So I think I was"},{"speaker":"Michael Cirillo","startTime":1801.25,"endTime":1804.82,"body":"reading it in a book, or an"},{"speaker":"Michael Cirillo","startTime":1801.25,"endTime":1804.82,"body":"article somewhere, but it was"},{"speaker":"Michael Cirillo","startTime":1804.82,"endTime":1808.24,"body":"like you need to be willing to"},{"speaker":"Michael Cirillo","startTime":1804.82,"endTime":1808.24,"body":"find the hill to die on. And"},{"speaker":"Michael Cirillo","startTime":1808.24,"endTime":1812.29,"body":"like, go all in on that. And so"},{"speaker":"Michael Cirillo","startTime":1808.24,"endTime":1812.29,"body":"I love that and it just speaks"},{"speaker":"Michael Cirillo","startTime":1812.29,"endTime":1815.35,"body":"volumes to the level of"},{"speaker":"Michael Cirillo","startTime":1812.29,"endTime":1815.35,"body":"ownership. It requires on"},{"speaker":"Michael Cirillo","startTime":1815.38,"endTime":1818.74,"body":"everyone who's involved part to"},{"speaker":"Michael Cirillo","startTime":1815.38,"endTime":1818.74,"body":"make an initiative work"},{"speaker":"Kyle Mountsier","startTime":1818.89,"endTime":1821.83,"body":"well when we get"},{"speaker":"Kyle Mountsier","startTime":1818.89,"endTime":1821.83,"body":"to ASOTU and this is being"},{"speaker":"Kyle Mountsier","startTime":1821.83,"endTime":1826.51,"body":"recorded before the first ASOTU"},{"speaker":"Kyle Mountsier","startTime":1821.83,"endTime":1826.51,"body":"CON. And what's going to be"},{"speaker":"Kyle Mountsier","startTime":1826.51,"endTime":1831.46,"body":"really cool is that you're not"},{"speaker":"Kyle Mountsier","startTime":1826.51,"endTime":1831.46,"body":"going to see the CarNow team out"},{"speaker":"Kyle Mountsier","startTime":1831.46,"endTime":1836.05,"body":"there selling digital retailing,"},{"speaker":"Kyle Mountsier","startTime":1831.46,"endTime":1836.05,"body":"they're going to be selling food"},{"speaker":"Kyle Mountsier","startTime":1836.26,"endTime":1839.44,"body":"and service. Yeah, because it's"},{"speaker":"Kyle Mountsier","startTime":1836.26,"endTime":1839.44,"body":"the nature of the company. And"},{"speaker":"Kyle Mountsier","startTime":1839.44,"endTime":1842.32,"body":"so I love to see that they're"},{"speaker":"Kyle Mountsier","startTime":1839.44,"endTime":1842.32,"body":"putting those those words into"},{"speaker":"Kyle Mountsier","startTime":1842.32,"endTime":1845.41,"body":"actions. And if you're not"},{"speaker":"Kyle Mountsier","startTime":1842.32,"endTime":1845.41,"body":"coming to to ASOTU CON you'll"},{"speaker":"Kyle Mountsier","startTime":1845.41,"endTime":1848.89,"body":"want to because you want to meet"},{"speaker":"Kyle Mountsier","startTime":1845.41,"endTime":1848.89,"body":"Tim Cox and his whole team. But"},{"speaker":"Kyle Mountsier","startTime":1848.89,"endTime":1852.88,"body":"for this, this has been Auto"},{"speaker":"Kyle Mountsier","startTime":1848.89,"endTime":1852.88,"body":"Collabs and on on"},{"speaker":"Michael Cirillo","startTime":1853.15,"endTime":1855.73,"body":"behalf got it"},{"speaker":"Michael Cirillo","startTime":1853.15,"endTime":1855.73,"body":"on behalf of Cyrillic."},{"speaker":"Kyle Mountsier","startTime":1856.78,"endTime":1859.51,"body":"On behalf of"},{"speaker":"Kyle Mountsier","startTime":1856.78,"endTime":1859.51,"body":"Michael Cirillo, Paul J Daly and"},{"speaker":"Kyle Mountsier","startTime":1859.51,"endTime":1861.52,"body":"myself Kyle Mountsier. We'll see"},{"speaker":"Kyle Mountsier","startTime":1859.51,"endTime":1861.52,"body":"you next time."},{"speaker":"Unknown","startTime":1861.9,"endTime":1865.35,"body":"Sign up for our free"},{"speaker":"Unknown","startTime":1861.9,"endTime":1865.35,"body":"and fun to read daily email for"},{"speaker":"Unknown","startTime":1865.35,"endTime":1869.13,"body":"free shot of relevant news and"},{"speaker":"Unknown","startTime":1865.35,"endTime":1869.13,"body":"automotive, retail media and pop"},{"speaker":"Unknown","startTime":1869.13,"endTime":1874.98,"body":"culture. You can get it now at"},{"speaker":"Unknown","startTime":1869.13,"endTime":1874.98,"body":"asotu.com That's ASOTu.com If"},{"speaker":"Unknown","startTime":1874.98,"endTime":1878.28,"body":"you love this podcast, please"},{"speaker":"Unknown","startTime":1874.98,"endTime":1878.28,"body":"leave us a review and share it"},{"speaker":"Unknown","startTime":1878.28,"endTime":1881.28,"body":"with a friend. Thanks again for"},{"speaker":"Unknown","startTime":1878.28,"endTime":1881.28,"body":"listening. We'll see you next"},{"speaker":"Unknown","startTime":1881.28,"endTime":1881.52,"body":"time"}]}