{"version":"1.0.0","segments":[{"speaker":"Paul Daly","startTime":1.29,"endTime":4.47,"body":"So, we always laugh"},{"speaker":"Paul Daly","startTime":1.29,"endTime":4.47,"body":"and when we hit record"},{"speaker":"Unknown","startTime":12.49,"endTime":14.53,"body":"this is Auto Collabs."},{"speaker":"Paul Daly","startTime":14.92,"endTime":17.56,"body":"If you don't know,"},{"speaker":"Paul Daly","startTime":14.92,"endTime":17.56,"body":"like, we sometimes just drop"},{"speaker":"Paul Daly","startTime":17.56,"endTime":19.66,"body":"into the episode, like we're in"},{"speaker":"Paul Daly","startTime":17.56,"endTime":19.66,"body":"the middle of laughing at"},{"speaker":"Paul Daly","startTime":19.66,"endTime":20.86,"body":"something because we are."},{"speaker":"Michael Cirillo","startTime":20.95,"endTime":23.44,"body":"And because"},{"speaker":"Michael Cirillo","startTime":20.95,"endTime":23.44,"body":"we're, I think we're all mildly"},{"speaker":"Michael Cirillo","startTime":23.44,"endTime":26.14,"body":"afraid that once you hit that"},{"speaker":"Michael Cirillo","startTime":23.44,"endTime":26.14,"body":"record button, and I say"},{"speaker":"Michael Cirillo","startTime":26.14,"endTime":29.02,"body":"something stupid, it's gonna be"},{"speaker":"Michael Cirillo","startTime":26.14,"endTime":29.02,"body":"on the right. Well, that's"},{"speaker":"Paul Daly","startTime":29.02,"endTime":31.06,"body":"usually why I try to"},{"speaker":"Paul Daly","startTime":29.02,"endTime":31.06,"body":"hit it midstream. So"},{"speaker":"Unknown","startTime":31.06,"endTime":32.23,"body":"we can catch Michael,"},{"speaker":"Unknown","startTime":31.06,"endTime":32.23,"body":"but"},{"speaker":"Paul Daly","startTime":32.23,"endTime":34.36,"body":"he's pretty good at"},{"speaker":"Paul Daly","startTime":32.23,"endTime":34.36,"body":"dodging. Today, we have Chad"},{"speaker":"Paul Daly","startTime":34.36,"endTime":38.05,"body":"Graves on the show. And the very"},{"speaker":"Paul Daly","startTime":34.36,"endTime":38.05,"body":"first auto conference I went to"},{"speaker":"Paul Daly","startTime":38.08,"endTime":41.59,"body":"it was a CBT conference. I"},{"speaker":"Paul Daly","startTime":38.08,"endTime":41.59,"body":"didn't know anybody, but I met"},{"speaker":"Paul Daly","startTime":41.59,"endTime":44.56,"body":"Brad Paschal, who we're all"},{"speaker":"Paul Daly","startTime":41.59,"endTime":44.56,"body":"friends with. And he's like, I'm"},{"speaker":"Paul Daly","startTime":44.56,"endTime":46.6,"body":"going out to dinner with these"},{"speaker":"Paul Daly","startTime":44.56,"endTime":46.6,"body":"guys from a company called"},{"speaker":"Paul Daly","startTime":46.6,"endTime":48.91,"body":"Reunion Marketing, and I didn't"},{"speaker":"Paul Daly","startTime":46.6,"endTime":48.91,"body":"have any friends or anywhere to"},{"speaker":"Paul Daly","startTime":48.91,"endTime":53.02,"body":"go. So I said, I'll go. And the"},{"speaker":"Paul Daly","startTime":48.91,"endTime":53.02,"body":"Reunion crew made me feel so"},{"speaker":"Paul Daly","startTime":53.02,"endTime":57.4,"body":"welcome. And they just kind of"},{"speaker":"Paul Daly","startTime":53.02,"endTime":57.4,"body":"welcomed me right in to what I"},{"speaker":"Paul Daly","startTime":57.4,"endTime":61.3,"body":"learned to be the community of"},{"speaker":"Paul Daly","startTime":57.4,"endTime":61.3,"body":"automotive industry partners."},{"speaker":"Paul Daly","startTime":61.51,"endTime":64.48,"body":"And you know, I think that's one"},{"speaker":"Paul Daly","startTime":61.51,"endTime":64.48,"body":"of the reasons that people do"},{"speaker":"Paul Daly","startTime":64.48,"endTime":67.87,"body":"business with Reunion is because"},{"speaker":"Paul Daly","startTime":64.48,"endTime":67.87,"body":"when you meet the team, you"},{"speaker":"Paul Daly","startTime":67.87,"endTime":69.79,"body":"realize like, these are the kind"},{"speaker":"Paul Daly","startTime":67.87,"endTime":69.79,"body":"of people you just want to be"},{"speaker":"Paul Daly","startTime":69.79,"endTime":69.88,"body":"around."},{"speaker":"Kyle Mountsier","startTime":70.44,"endTime":72.33,"body":"Yeah, I mean,"},{"speaker":"Kyle Mountsier","startTime":70.44,"endTime":72.33,"body":"who who doesn't want to be"},{"speaker":"Kyle Mountsier","startTime":72.33,"endTime":75.12,"body":"around a guy now this isn't"},{"speaker":"Kyle Mountsier","startTime":72.33,"endTime":75.12,"body":"Chad, but who doesn't want to be"},{"speaker":"Kyle Mountsier","startTime":75.12,"endTime":79.17,"body":"around a guy that good looking?"},{"speaker":"Kyle Mountsier","startTime":75.12,"endTime":79.17,"body":"I'm sure that runs a podcast,"},{"speaker":"Kyle Mountsier","startTime":79.41,"endTime":84.51,"body":"and is also like a semi pro"},{"speaker":"Kyle Mountsier","startTime":79.41,"endTime":84.51,"body":"wrestler, right? Which is Dane"},{"speaker":"Kyle Mountsier","startTime":84.51,"endTime":90.3,"body":"Seville. That's right. Isn't"},{"speaker":"Kyle Mountsier","startTime":84.51,"endTime":90.3,"body":"that crazy? So you've got people"},{"speaker":"Kyle Mountsier","startTime":90.3,"endTime":92.55,"body":"learn personalities like that."},{"speaker":"Kyle Mountsier","startTime":90.3,"endTime":92.55,"body":"And they're not afraid to be"},{"speaker":"Kyle Mountsier","startTime":92.55,"endTime":95.97,"body":"that or be that part of the"},{"speaker":"Kyle Mountsier","startTime":92.55,"endTime":95.97,"body":"personality and and Chad is an"},{"speaker":"Kyle Mountsier","startTime":95.97,"endTime":98.94,"body":"extension of that team as well."},{"speaker":"Kyle Mountsier","startTime":95.97,"endTime":98.94,"body":"And one of the co founders"},{"speaker":"Kyle Mountsier","startTime":98.94,"endTime":103.98,"body":"there. So yeah, I just like it"},{"speaker":"Kyle Mountsier","startTime":98.94,"endTime":103.98,"body":"is there that like you smile"},{"speaker":"Kyle Mountsier","startTime":103.98,"endTime":105.66,"body":"when you're around New Type"},{"speaker":"Kyle Mountsier","startTime":103.98,"endTime":105.66,"body":"team?"},{"speaker":"Michael Cirillo","startTime":106.17,"endTime":107.88,"body":"They do put off"},{"speaker":"Michael Cirillo","startTime":106.17,"endTime":107.88,"body":"that vibe, though, right like"},{"speaker":"Michael Cirillo","startTime":107.88,"endTime":111.66,"body":"that. Yes. That you're part of"},{"speaker":"Michael Cirillo","startTime":107.88,"endTime":111.66,"body":"the group, you're part of the"},{"speaker":"Michael Cirillo","startTime":111.66,"endTime":112.02,"body":"crew."},{"speaker":"Kyle Mountsier","startTime":112.0,"endTime":114.31,"body":"It's they should"},{"speaker":"Kyle Mountsier","startTime":112.0,"endTime":114.31,"body":"call themselves Reunion"},{"speaker":"Kyle Mountsier","startTime":114.31,"endTime":115.6,"body":"Marketing. Because"},{"speaker":"Michael Cirillo","startTime":115.96,"endTime":117.73,"body":"because it"},{"speaker":"Michael Cirillo","startTime":115.96,"endTime":117.73,"body":"feels like a reunion."},{"speaker":"Paul Daly","startTime":118.06,"endTime":120.73,"body":"I mean, that I think"},{"speaker":"Paul Daly","startTime":118.06,"endTime":120.73,"body":"that is probably like something"},{"speaker":"Paul Daly","startTime":120.73,"endTime":123.97,"body":"to do with why they gravitated"},{"speaker":"Paul Daly","startTime":120.73,"endTime":123.97,"body":"toward that name. And it kind of"},{"speaker":"Paul Daly","startTime":123.97,"endTime":126.31,"body":"meant something to do with like"},{"speaker":"Paul Daly","startTime":123.97,"endTime":126.31,"body":"the guys getting back together."},{"speaker":"Paul Daly","startTime":126.52,"endTime":129.16,"body":"But that's I legitimately felt"},{"speaker":"Paul Daly","startTime":126.52,"endTime":129.16,"body":"like that when I was out to"},{"speaker":"Paul Daly","startTime":129.16,"endTime":131.56,"body":"dinner with them. For the first"},{"speaker":"Paul Daly","startTime":129.16,"endTime":131.56,"body":"time. I felt like, Hey, these"},{"speaker":"Paul Daly","startTime":131.56,"endTime":134.08,"body":"are the guys that I know already"},{"speaker":"Paul Daly","startTime":131.56,"endTime":134.08,"body":"that I'm comfortable around. So"},{"speaker":"Paul Daly","startTime":134.29,"endTime":137.14,"body":"excited for you to hear a little"},{"speaker":"Paul Daly","startTime":134.29,"endTime":137.14,"body":"bit from our friend Chad Graves."},{"speaker":"Paul Daly","startTime":146.44,"endTime":149.74,"body":"Chad man, it's so good to be"},{"speaker":"Paul Daly","startTime":146.44,"endTime":149.74,"body":"sitting with you. Finally, we"},{"speaker":"Paul Daly","startTime":149.74,"endTime":152.38,"body":"were just talking how I don't"},{"speaker":"Paul Daly","startTime":149.74,"endTime":152.38,"body":"think we've ever podcasted"},{"speaker":"Paul Daly","startTime":152.38,"endTime":153.19,"body":"together before."},{"speaker":"Chad Graves","startTime":153.779,"endTime":156.299,"body":"I don't think so"},{"speaker":"Chad Graves","startTime":153.779,"endTime":156.299,"body":"man, despite having known you"},{"speaker":"Chad Graves","startTime":156.299,"endTime":159.599,"body":"for several years here. I think"},{"speaker":"Chad Graves","startTime":156.299,"endTime":159.599,"body":"this is my first time. So I'm"},{"speaker":"Chad Graves","startTime":159.689,"endTime":162.179,"body":"super excited to be here. chat"},{"speaker":"Chad Graves","startTime":159.689,"endTime":162.179,"body":"with you guys today ahead of"},{"speaker":"Chad Graves","startTime":162.179,"endTime":163.979,"body":"this awesome event you guys got"},{"speaker":"Chad Graves","startTime":162.179,"endTime":163.979,"body":"going on."},{"speaker":"Paul Daly","startTime":165.22,"endTime":167.47,"body":"Now, man, we"},{"speaker":"Paul Daly","startTime":165.22,"endTime":167.47,"body":"appreciate that. You know, we"},{"speaker":"Paul Daly","startTime":167.47,"endTime":170.68,"body":"were we were talking about we"},{"speaker":"Paul Daly","startTime":167.47,"endTime":170.68,"body":"always like to think about, you"},{"speaker":"Paul Daly","startTime":170.68,"endTime":174.46,"body":"know, what the what our guests"},{"speaker":"Paul Daly","startTime":170.68,"endTime":174.46,"body":"can really bring that's kind of"},{"speaker":"Paul Daly","startTime":174.46,"endTime":178.24,"body":"unique and timely to what's"},{"speaker":"Paul Daly","startTime":174.46,"endTime":178.24,"body":"going on. And the thing that"},{"speaker":"Paul Daly","startTime":178.24,"endTime":181.48,"body":"came up when Kyle and I were"},{"speaker":"Paul Daly","startTime":178.24,"endTime":181.48,"body":"talking was the fact that you"},{"speaker":"Paul Daly","startTime":181.48,"endTime":186.34,"body":"were a part of a large internal"},{"speaker":"Paul Daly","startTime":181.48,"endTime":186.34,"body":"marketing team. In a previous"},{"speaker":"Paul Daly","startTime":186.34,"endTime":189.04,"body":"life. Can you tell us a little"},{"speaker":"Paul Daly","startTime":186.34,"endTime":189.04,"body":"bit about the details like what"},{"speaker":"Paul Daly","startTime":189.04,"endTime":192.64,"body":"that team look like what the"},{"speaker":"Paul Daly","startTime":189.04,"endTime":192.64,"body":"group was like? We'd like to"},{"speaker":"Paul Daly","startTime":192.67,"endTime":194.47,"body":"like just kind of flesh that out"},{"speaker":"Paul Daly","startTime":192.67,"endTime":194.47,"body":"for a second."},{"speaker":"Chad Graves","startTime":195.11,"endTime":197.9,"body":"Yeah, it's super"},{"speaker":"Chad Graves","startTime":195.11,"endTime":197.9,"body":"fun. It's obviously where I kind"},{"speaker":"Chad Graves","startTime":197.9,"endTime":199.82,"body":"of got my career starts. So even"},{"speaker":"Chad Graves","startTime":197.9,"endTime":199.82,"body":"the backstory is, I'm a second"},{"speaker":"Chad Graves","startTime":199.82,"endTime":202.1,"body":"generation automotive kid my dad"},{"speaker":"Chad Graves","startTime":199.82,"endTime":202.1,"body":"worked for this dealer group is"},{"speaker":"Chad Graves","startTime":202.97,"endTime":209.75,"body":"the elite Automotive Group here"},{"speaker":"Chad Graves","startTime":202.97,"endTime":209.75,"body":"in Raleigh, North Carolina,"},{"speaker":"Chad Graves","startTime":209.75,"endTime":213.02,"body":"where Reunion's headquartered"},{"speaker":"Chad Graves","startTime":209.75,"endTime":213.02,"body":"today. Here's a gym there for I"},{"speaker":"Chad Graves","startTime":213.02,"endTime":216.23,"body":"think, right around 30 years. So"},{"speaker":"Chad Graves","startTime":213.02,"endTime":216.23,"body":"a lot of longevity, right? And"},{"speaker":"Chad Graves","startTime":216.23,"endTime":218.81,"body":"when I was coming out of"},{"speaker":"Chad Graves","startTime":216.23,"endTime":218.81,"body":"college, I actually did not"},{"speaker":"Chad Graves","startTime":218.81,"endTime":221.24,"body":"really want to be in the auto"},{"speaker":"Chad Graves","startTime":218.81,"endTime":221.24,"body":"space. Actually, I kind of want"},{"speaker":"Chad Graves","startTime":221.24,"endTime":223.31,"body":"to go a different route and do"},{"speaker":"Chad Graves","startTime":221.24,"endTime":223.31,"body":"my own thing."},{"speaker":"Paul Daly","startTime":223.4,"endTime":226.91,"body":"Oh, yeah, I never"},{"speaker":"Paul Daly","startTime":223.4,"endTime":226.91,"body":"heard that. do my own"},{"speaker":"Unknown","startTime":226.65,"endTime":229.686,"body":"thing. Right. 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And it created some"},{"speaker":"Unknown","startTime":321.182,"endTime":324.505,"body":"great results, which ended up"},{"speaker":"Unknown","startTime":321.182,"endTime":324.505,"body":"helping us, you know, launch"},{"speaker":"Unknown","startTime":324.563,"endTime":328.229,"body":"Reunion later down the road, but"},{"speaker":"Unknown","startTime":324.563,"endTime":328.229,"body":"being in and out of dealerships"},{"speaker":"Unknown","startTime":328.287,"endTime":331.953,"body":"every day, I don't know that you"},{"speaker":"Unknown","startTime":328.287,"endTime":331.953,"body":"could provide a better training"},{"speaker":"Unknown","startTime":332.011,"endTime":333.959,"body":"ground for what we inevitably did."},{"speaker":"Kyle Mountsier","startTime":334.32,"endTime":336.84,"body":"Well, yeah. And"},{"speaker":"Kyle Mountsier","startTime":334.32,"endTime":336.84,"body":"that's, I mean, just thinking"},{"speaker":"Kyle Mountsier","startTime":336.84,"endTime":341.31,"body":"about the timeline of that, you"},{"speaker":"Kyle Mountsier","startTime":336.84,"endTime":341.31,"body":"know, having 20 plus people at a"},{"speaker":"Kyle Mountsier","startTime":341.31,"endTime":347.76,"body":"30, store 30 Plus store, rooftop"},{"speaker":"Kyle Mountsier","startTime":341.31,"endTime":347.76,"body":"group, managing the marketing is"},{"speaker":"Kyle Mountsier","startTime":348.06,"endTime":352.17,"body":"still we don't find that in"},{"speaker":"Kyle Mountsier","startTime":348.06,"endTime":352.17,"body":"automotive, so super progressive"},{"speaker":"Kyle Mountsier","startTime":352.17,"endTime":357.06,"body":"from just a mentality as as a"},{"speaker":"Kyle Mountsier","startTime":352.17,"endTime":357.06,"body":"group was that, you know, were"},{"speaker":"Kyle Mountsier","startTime":357.06,"endTime":360.87,"body":"you a part of the growth? Or was"},{"speaker":"Kyle Mountsier","startTime":357.06,"endTime":360.87,"body":"that, you know, kind of"},{"speaker":"Kyle Mountsier","startTime":360.87,"endTime":365.46,"body":"established when you came in? It"},{"speaker":"Kyle Mountsier","startTime":360.87,"endTime":365.46,"body":"seems like, even still, dealer"},{"speaker":"Kyle Mountsier","startTime":365.46,"endTime":369.15,"body":"groups are, are not finding"},{"speaker":"Kyle Mountsier","startTime":365.46,"endTime":369.15,"body":"efficiencies with with internal"},{"speaker":"Kyle Mountsier","startTime":369.15,"endTime":373.14,"body":"marketing teams today. And yet,"},{"speaker":"Kyle Mountsier","startTime":369.15,"endTime":373.14,"body":"you're back in 2020 12, with"},{"speaker":"Kyle Mountsier","startTime":373.14,"endTime":376.23,"body":"that team, you know, finding"},{"speaker":"Kyle Mountsier","startTime":373.14,"endTime":376.23,"body":"those deficiencies."},{"speaker":"Chad Graves","startTime":376.589,"endTime":379.889,"body":"Yeah, I think it's,"},{"speaker":"Chad Graves","startTime":376.589,"endTime":379.889,"body":"it takes the right mix, right. I"},{"speaker":"Chad Graves","startTime":379.889,"endTime":383.519,"body":"mean, I think that, you know,"},{"speaker":"Chad Graves","startTime":379.889,"endTime":383.519,"body":"those of us that were there at"},{"speaker":"Chad Graves","startTime":383.519,"endTime":386.249,"body":"that time, and really looking to"},{"speaker":"Chad Graves","startTime":383.519,"endTime":386.249,"body":"get started, we really felt like"},{"speaker":"Chad Graves","startTime":386.279,"endTime":389.459,"body":"a big part of that team and a"},{"speaker":"Chad Graves","startTime":386.279,"endTime":389.459,"body":"big part of that dealer group."},{"speaker":"Chad Graves","startTime":389.459,"endTime":392.609,"body":"And we were really, you know, I"},{"speaker":"Chad Graves","startTime":389.459,"endTime":392.609,"body":"don't wanna say put it under the"},{"speaker":"Chad Graves","startTime":392.609,"endTime":396.239,"body":"pressure, but we definitely felt"},{"speaker":"Chad Graves","startTime":392.609,"endTime":396.239,"body":"responsible for the success,"},{"speaker":"Chad Graves","startTime":396.239,"endTime":399.659,"body":"right, like when the dealerships"},{"speaker":"Chad Graves","startTime":396.239,"endTime":399.659,"body":"that I worked with sold a lot of"},{"speaker":"Chad Graves","startTime":399.659,"endTime":402.479,"body":"cars and had great months and"},{"speaker":"Chad Graves","startTime":399.659,"endTime":402.479,"body":"had all time profits, like we"},{"speaker":"Chad Graves","startTime":402.479,"endTime":404.939,"body":"felt partly responsible for"},{"speaker":"Chad Graves","startTime":402.479,"endTime":404.939,"body":"that. And I think that that was"},{"speaker":"Chad Graves","startTime":404.939,"endTime":407.579,"body":"so huge. And I think that's one"},{"speaker":"Chad Graves","startTime":404.939,"endTime":407.579,"body":"of the things where, you know,"},{"speaker":"Chad Graves","startTime":407.579,"endTime":410.789,"body":"marketing, and dealerships still"},{"speaker":"Chad Graves","startTime":407.579,"endTime":410.789,"body":"struggle a lot today is like,"},{"speaker":"Chad Graves","startTime":410.909,"endTime":413.729,"body":"how much of that success can be"},{"speaker":"Chad Graves","startTime":410.909,"endTime":413.729,"body":"attributed to the marketing and"},{"speaker":"Chad Graves","startTime":413.729,"endTime":417.029,"body":"advertising? Right, it's kind of"},{"speaker":"Chad Graves","startTime":413.729,"endTime":417.029,"body":"a tale as old as time. But, you"},{"speaker":"Chad Graves","startTime":417.029,"endTime":419.549,"body":"know, it was great. And I think,"},{"speaker":"Chad Graves","startTime":417.029,"endTime":419.549,"body":"you know, the last three years"},{"speaker":"Chad Graves","startTime":419.549,"endTime":422.459,"body":"that were there, they saw some"},{"speaker":"Chad Graves","startTime":419.549,"endTime":422.459,"body":"explosive growth in the website,"},{"speaker":"Chad Graves","startTime":422.459,"endTime":425.009,"body":"traffic leads, phone calls,"},{"speaker":"Chad Graves","startTime":422.459,"endTime":425.009,"body":"things like that, which has"},{"speaker":"Chad Graves","startTime":425.099,"endTime":427.739,"body":"propelled that success and help"},{"speaker":"Chad Graves","startTime":425.099,"endTime":427.739,"body":"tell that story a lot, too."},{"speaker":"Kyle Mountsier","startTime":427.0,"endTime":428.98,"body":"So what was the"},{"speaker":"Kyle Mountsier","startTime":427.0,"endTime":428.98,"body":"impetus from it sounds like a"},{"speaker":"Kyle Mountsier","startTime":428.98,"endTime":430.15,"body":"ton of your current team, at"},{"speaker":"Kyle Mountsier","startTime":428.98,"endTime":430.15,"body":"least the leadership and CO"},{"speaker":"Kyle Mountsier","startTime":430.15,"endTime":432.13,"body":"founding team and Reunion, what"},{"speaker":"Kyle Mountsier","startTime":430.15,"endTime":432.13,"body":"was the impetus for moving out"},{"speaker":"Kyle Mountsier","startTime":432.13,"endTime":434.41,"body":"and saying, Hey, look, we need"},{"speaker":"Kyle Mountsier","startTime":432.13,"endTime":434.41,"body":"to support other dealers and"},{"speaker":"Kyle Mountsier","startTime":434.41,"endTime":444.85,"body":"kind of do this on our own,"},{"speaker":"Kyle Mountsier","startTime":434.41,"endTime":444.85,"body":"because you see, so such success"},{"speaker":"Kyle Mountsier","startTime":444.85,"endTime":448.93,"body":"over here in the dealer group,"},{"speaker":"Kyle Mountsier","startTime":444.85,"endTime":448.93,"body":"and now moving to supporting a"},{"speaker":"Kyle Mountsier","startTime":448.93,"endTime":452.77,"body":"wider swath of dealers across"},{"speaker":"Kyle Mountsier","startTime":448.93,"endTime":452.77,"body":"the country and, you know, held"},{"speaker":"Kyle Mountsier","startTime":452.77,"endTime":456.55,"body":"and held in the southeast. Yeah,"},{"speaker":"Kyle Mountsier","startTime":452.77,"endTime":456.55,"body":"but why was that, like the"},{"speaker":"Kyle Mountsier","startTime":456.55,"endTime":459.34,"body":"decision made instead of"},{"speaker":"Kyle Mountsier","startTime":456.55,"endTime":459.34,"body":"continuing to kind of press in?"},{"speaker":"Chad Graves","startTime":459.93,"endTime":463.86,"body":"It was a lot of"},{"speaker":"Chad Graves","startTime":459.93,"endTime":463.86,"body":"thought, a lot of time. But I"},{"speaker":"Chad Graves","startTime":463.86,"endTime":468.18,"body":"think all of us were wanting to"},{"speaker":"Chad Graves","startTime":463.86,"endTime":468.18,"body":"do something bigger, right? I"},{"speaker":"Chad Graves","startTime":468.18,"endTime":472.23,"body":"mean, you know, that group was"},{"speaker":"Chad Graves","startTime":468.18,"endTime":472.23,"body":"it's rock solid, still have"},{"speaker":"Chad Graves","startTime":472.26,"endTime":474.72,"body":"multiple stores all within this"},{"speaker":"Chad Graves","startTime":472.26,"endTime":474.72,"body":"market, but that's where it was"},{"speaker":"Chad Graves","startTime":474.72,"endTime":477.66,"body":"gonna stay. Right. And I mean,"},{"speaker":"Chad Graves","startTime":474.72,"endTime":477.66,"body":"at the time, you know, I was"},{"speaker":"Chad Graves","startTime":477.87,"endTime":481.38,"body":"younger, and definitely ready to"},{"speaker":"Chad Graves","startTime":477.87,"endTime":481.38,"body":"take a risk. And I think all of"},{"speaker":"Chad Graves","startTime":481.38,"endTime":483.72,"body":"us were, I mean, Dave was the"},{"speaker":"Chad Graves","startTime":481.38,"endTime":483.72,"body":"only one with kids at the time."},{"speaker":"Chad Graves","startTime":483.72,"endTime":487.44,"body":"And, sure, by thought he was a"},{"speaker":"Chad Graves","startTime":483.72,"endTime":487.44,"body":"little bit crazy. But I think we"},{"speaker":"Chad Graves","startTime":487.44,"endTime":490.32,"body":"all believed in the team, we"},{"speaker":"Chad Graves","startTime":487.44,"endTime":490.32,"body":"believed in the folks around us,"},{"speaker":"Chad Graves","startTime":490.32,"endTime":493.23,"body":"we believed in the strategy."},{"speaker":"Chad Graves","startTime":490.32,"endTime":493.23,"body":"And, you know, we left with with"},{"speaker":"Chad Graves","startTime":493.23,"endTime":497.73,"body":"no clients in May of 2015, and"},{"speaker":"Chad Graves","startTime":493.23,"endTime":497.73,"body":"have built up and continued from"},{"speaker":"Chad Graves","startTime":497.73,"endTime":503.22,"body":"there, but it was a lot of"},{"speaker":"Chad Graves","startTime":497.73,"endTime":503.22,"body":"discussions, a few beers. Right."},{"speaker":"Chad Graves","startTime":504.0,"endTime":506.76,"body":"But we had a great time. And,"},{"speaker":"Chad Graves","startTime":504.0,"endTime":506.76,"body":"you know, we never looked back."},{"speaker":"Chad Graves","startTime":506.76,"endTime":509.49,"body":"And I think we believed in each"},{"speaker":"Chad Graves","startTime":506.76,"endTime":509.49,"body":"other. And I knew we had"},{"speaker":"Chad Graves","startTime":509.49,"endTime":511.74,"body":"something special even at that"},{"speaker":"Chad Graves","startTime":509.49,"endTime":511.74,"body":"time, a core group that was"},{"speaker":"Chad Graves","startTime":511.74,"endTime":514.68,"body":"willing to work and willing to"},{"speaker":"Chad Graves","startTime":511.74,"endTime":514.68,"body":"put the hustle in, as you guys"},{"speaker":"Chad Graves","startTime":514.68,"endTime":518.82,"body":"know, that's half the battle is"},{"speaker":"Chad Graves","startTime":514.68,"endTime":518.82,"body":"finding the people that know"},{"speaker":"Chad Graves","startTime":518.88,"endTime":521.4,"body":"that you can hold them"},{"speaker":"Chad Graves","startTime":518.88,"endTime":521.4,"body":"accountable to work just as hard"},{"speaker":"Chad Graves","startTime":521.4,"endTime":523.47,"body":"as you're willing to put that"},{"speaker":"Chad Graves","startTime":521.4,"endTime":523.47,"body":"in. And I think we knew we had"},{"speaker":"Chad Graves","startTime":523.47,"endTime":526.08,"body":"that we knew we had something"},{"speaker":"Chad Graves","startTime":523.47,"endTime":526.08,"body":"special and want to see how far"},{"speaker":"Chad Graves","startTime":526.08,"endTime":528.12,"body":"we could take it and how"},{"speaker":"Chad Graves","startTime":526.08,"endTime":528.12,"body":"exciting it could be and do"},{"speaker":"Chad Graves","startTime":528.12,"endTime":532.26,"body":"something good. I do think that"},{"speaker":"Chad Graves","startTime":528.12,"endTime":532.26,"body":"there we also saw a void in at"},{"speaker":"Chad Graves","startTime":532.26,"endTime":534.87,"body":"that time, and I think other"},{"speaker":"Chad Graves","startTime":532.26,"endTime":534.87,"body":"companies have sprouted up since"},{"speaker":"Chad Graves","startTime":534.87,"endTime":537.96,"body":"then. But you know, at the time,"},{"speaker":"Chad Graves","startTime":534.87,"endTime":537.96,"body":"pretty much everybody was"},{"speaker":"Chad Graves","startTime":537.96,"endTime":541.86,"body":"working with only a few digital"},{"speaker":"Chad Graves","startTime":537.96,"endTime":541.86,"body":"marketing companies and website"},{"speaker":"Chad Graves","startTime":541.86,"endTime":545.91,"body":"providers and, and, you know, we"},{"speaker":"Chad Graves","startTime":541.86,"endTime":545.91,"body":"saw a chance to be a boutique,"},{"speaker":"Chad Graves","startTime":545.91,"endTime":548.16,"body":"more hands on style company that"},{"speaker":"Chad Graves","startTime":545.91,"endTime":548.16,"body":"we could really make a"},{"speaker":"Chad Graves","startTime":548.16,"endTime":549.75,"body":"difference for dealers all"},{"speaker":"Chad Graves","startTime":548.16,"endTime":549.75,"body":"around for,"},{"speaker":"Paul Daly","startTime":550.68,"endTime":553.32,"body":"you know, what do you"},{"speaker":"Paul Daly","startTime":550.68,"endTime":553.32,"body":"it's, it's unique, I think that"},{"speaker":"Paul Daly","startTime":553.32,"endTime":557.01,"body":"you have so many people in a"},{"speaker":"Paul Daly","startTime":553.32,"endTime":557.01,"body":"company, that have that pedigree"},{"speaker":"Paul Daly","startTime":557.16,"endTime":560.55,"body":"of having been in the stores day"},{"speaker":"Paul Daly","startTime":557.16,"endTime":560.55,"body":"in and day out for a long period"},{"speaker":"Paul Daly","startTime":560.55,"endTime":565.05,"body":"of time doing the same thing"},{"speaker":"Paul Daly","startTime":560.55,"endTime":565.05,"body":"together. As as an industry"},{"speaker":"Paul Daly","startTime":565.05,"endTime":568.2,"body":"partner as they were doing"},{"speaker":"Paul Daly","startTime":565.05,"endTime":568.2,"body":"together, right on the dealer"},{"speaker":"Paul Daly","startTime":568.2,"endTime":572.04,"body":"side. That's a that's a pretty"},{"speaker":"Paul Daly","startTime":568.2,"endTime":572.04,"body":"unique story. Which means when"},{"speaker":"Paul Daly","startTime":572.04,"endTime":574.65,"body":"you walk into dealerships, and"},{"speaker":"Paul Daly","startTime":572.04,"endTime":574.65,"body":"you get to work with dealers all"},{"speaker":"Paul Daly","startTime":574.65,"endTime":579.3,"body":"over the country. What are the"},{"speaker":"Paul Daly","startTime":574.65,"endTime":579.3,"body":"what do you think are the what"},{"speaker":"Paul Daly","startTime":579.3,"endTime":582.3,"body":"are the things that stand out?"},{"speaker":"Paul Daly","startTime":579.3,"endTime":582.3,"body":"Like the the trip lines that"},{"speaker":"Paul Daly","startTime":582.3,"endTime":585.12,"body":"stand out where you see a lot of"},{"speaker":"Paul Daly","startTime":582.3,"endTime":585.12,"body":"different sizes of internal"},{"speaker":"Paul Daly","startTime":585.12,"endTime":587.46,"body":"marketing teams and other"},{"speaker":"Paul Daly","startTime":585.12,"endTime":587.46,"body":"dealerships like when you walk"},{"speaker":"Paul Daly","startTime":587.46,"endTime":590.37,"body":"in you definitely have that"},{"speaker":"Paul Daly","startTime":587.46,"endTime":590.37,"body":"experience die where you're"},{"speaker":"Paul Daly","startTime":590.37,"endTime":592.38,"body":"gonna like, oh, you know, I"},{"speaker":"Paul Daly","startTime":590.37,"endTime":592.38,"body":"understand where they're getting"},{"speaker":"Paul Daly","startTime":592.38,"endTime":594.81,"body":"tripped up there. I kind of know"},{"speaker":"Paul Daly","startTime":592.38,"endTime":594.81,"body":"what's going on there even"},{"speaker":"Paul Daly","startTime":594.81,"endTime":597.45,"body":"though they haven't told me yet."},{"speaker":"Paul Daly","startTime":594.81,"endTime":597.45,"body":"What are the common ones that"},{"speaker":"Paul Daly","startTime":597.45,"endTime":598.08,"body":"kind of come up,"},{"speaker":"Chad Graves","startTime":598.619,"endTime":602.699,"body":"man, you know, I"},{"speaker":"Chad Graves","startTime":598.619,"endTime":602.699,"body":"was I just bought a new vehicle"},{"speaker":"Chad Graves","startTime":602.699,"endTime":607.409,"body":"with my wife. And I was talking"},{"speaker":"Chad Graves","startTime":602.699,"endTime":607.409,"body":"to her in the showroom, which I"},{"speaker":"Chad Graves","startTime":607.409,"endTime":611.369,"body":"can tell you, we leased a new"},{"speaker":"Chad Graves","startTime":607.409,"endTime":611.369,"body":"Mazda CX five. So that one she's"},{"speaker":"Chad Graves","startTime":611.369,"endTime":614.129,"body":"had her eye on, we're expanding"},{"speaker":"Chad Graves","startTime":611.369,"endTime":614.129,"body":"our family. So I needed a bigger"},{"speaker":"Chad Graves","startTime":614.129,"endTime":617.849,"body":"SUV. And it's been great."},{"speaker":"Chad Graves","startTime":614.129,"endTime":617.849,"body":"Absolutely love it. But going"},{"speaker":"Chad Graves","startTime":617.849,"endTime":620.399,"body":"through the shopping process,"},{"speaker":"Chad Graves","startTime":617.849,"endTime":620.399,"body":"not buying for the first time in"},{"speaker":"Chad Graves","startTime":620.399,"endTime":623.459,"body":"my life, really, from somebody I"},{"speaker":"Chad Graves","startTime":620.399,"endTime":623.459,"body":"knew was a whole different"},{"speaker":"Chad Graves","startTime":623.459,"endTime":629.519,"body":"ballgame now, right. Um, but"},{"speaker":"Chad Graves","startTime":623.459,"endTime":629.519,"body":"I'll tell you, I was joking with"},{"speaker":"Chad Graves","startTime":629.519,"endTime":632.459,"body":"her in the showroom, saying, you"},{"speaker":"Chad Graves","startTime":629.519,"endTime":632.459,"body":"know, I can tell within about"},{"speaker":"Chad Graves","startTime":632.639,"endTime":635.789,"body":"five minutes of being in a"},{"speaker":"Chad Graves","startTime":632.639,"endTime":635.789,"body":"dealership, how its performing"},{"speaker":"Chad Graves","startTime":635.789,"endTime":638.909,"body":"and how its functioning in a"},{"speaker":"Chad Graves","startTime":635.789,"endTime":638.909,"body":"normal market. Right? I wouldn't"},{"speaker":"Chad Graves","startTime":638.909,"endTime":642.059,"body":"say that we're in today where,"},{"speaker":"Chad Graves","startTime":638.909,"endTime":642.059,"body":"you know, they showed me three,"},{"speaker":"Chad Graves","startTime":642.059,"endTime":645.959,"body":"and they're like, this is what"},{"speaker":"Chad Graves","startTime":642.059,"endTime":645.959,"body":"you can buy. This is a little"},{"speaker":"Chad Graves","startTime":645.959,"endTime":650.279,"body":"different today. Right. But I"},{"speaker":"Chad Graves","startTime":645.959,"endTime":650.279,"body":"think that, you know, the first"},{"speaker":"Chad Graves","startTime":650.279,"endTime":653.039,"body":"thing I look for Paul, and I"},{"speaker":"Chad Graves","startTime":650.279,"endTime":653.039,"body":"think this goes back to, you"},{"speaker":"Chad Graves","startTime":653.039,"endTime":656.669,"body":"know, the car business is a"},{"speaker":"Chad Graves","startTime":653.039,"endTime":656.669,"body":"people business before anything"},{"speaker":"Chad Graves","startTime":656.669,"endTime":659.309,"body":"else. If I walk in the"},{"speaker":"Chad Graves","startTime":656.669,"endTime":659.309,"body":"dealership, and I can make it"},{"speaker":"Chad Graves","startTime":659.309,"endTime":662.369,"body":"all around the showroom without"},{"speaker":"Chad Graves","startTime":659.309,"endTime":662.369,"body":"anybody asking me how I'm doing"},{"speaker":"Chad Graves","startTime":662.369,"endTime":665.399,"body":"what I'm looking for, is anybody"},{"speaker":"Chad Graves","startTime":662.369,"endTime":665.399,"body":"helping me? That's usually"},{"speaker":"Chad Graves","startTime":665.399,"endTime":670.799,"body":"strike one for me, right? And"},{"speaker":"Chad Graves","startTime":665.399,"endTime":670.799,"body":"it's, I think it's our people."},{"speaker":"Chad Graves","startTime":670.799,"endTime":673.049,"body":"And even if I'm waiting and"},{"speaker":"Chad Graves","startTime":670.799,"endTime":673.049,"body":"working with a salesperson who's"},{"speaker":"Chad Graves","startTime":673.049,"endTime":675.329,"body":"going to be that second point of"},{"speaker":"Chad Graves","startTime":673.049,"endTime":675.329,"body":"contact to that manager, that's"},{"speaker":"Chad Graves","startTime":675.329,"endTime":678.239,"body":"going to walk by and say, Hey, I"},{"speaker":"Chad Graves","startTime":675.329,"endTime":678.239,"body":"know you're working with all but"},{"speaker":"Chad Graves","startTime":678.269,"endTime":680.789,"body":"you know, I want to make sure if"},{"speaker":"Chad Graves","startTime":678.269,"endTime":680.789,"body":"anything, you know, my name is"},{"speaker":"Chad Graves","startTime":680.789,"endTime":683.549,"body":"Chad, and or Kyle is in the"},{"speaker":"Chad Graves","startTime":680.789,"endTime":683.549,"body":"back, he'll help you, you know,"},{"speaker":"Chad Graves","startTime":683.549,"endTime":687.239,"body":"like, that kind of process. But"},{"speaker":"Chad Graves","startTime":683.549,"endTime":687.239,"body":"I think the other thing that a"},{"speaker":"Chad Graves","startTime":687.239,"endTime":690.779,"body":"lot of progressive dealerships"},{"speaker":"Chad Graves","startTime":687.239,"endTime":690.779,"body":"are doing more is, is showing"},{"speaker":"Chad Graves","startTime":690.779,"endTime":693.749,"body":"off what they are doing"},{"speaker":"Chad Graves","startTime":690.779,"endTime":693.749,"body":"community wise, things like that"},{"speaker":"Chad Graves","startTime":693.749,"endTime":696.749,"body":"as soon as you walk in the"},{"speaker":"Chad Graves","startTime":693.749,"endTime":696.749,"body":"showroom. But you know, you can"},{"speaker":"Chad Graves","startTime":696.749,"endTime":700.799,"body":"usually tell, I think to buy"},{"speaker":"Chad Graves","startTime":696.749,"endTime":700.799,"body":"where the management is sitting"},{"speaker":"Chad Graves","startTime":700.829,"endTime":703.679,"body":"in relation to the dealership,"},{"speaker":"Chad Graves","startTime":700.829,"endTime":703.679,"body":"are they still up in the classic"},{"speaker":"Chad Graves","startTime":703.679,"endTime":707.579,"body":"tower? Looking down over"},{"speaker":"Chad Graves","startTime":703.679,"endTime":707.579,"body":"everybody? Are they you know,"},{"speaker":"Chad Graves","startTime":707.669,"endTime":709.979,"body":"are they out? Are they in"},{"speaker":"Chad Graves","startTime":707.669,"endTime":709.979,"body":"meetings? Are they doing that?"},{"speaker":"Chad Graves","startTime":709.979,"endTime":712.979,"body":"And there's different styles of"},{"speaker":"Chad Graves","startTime":709.979,"endTime":712.979,"body":"management today. But usually,"},{"speaker":"Chad Graves","startTime":712.979,"endTime":714.989,"body":"those are kind of some of the"},{"speaker":"Chad Graves","startTime":712.979,"endTime":714.989,"body":"things that I look for just to"},{"speaker":"Chad Graves","startTime":714.989,"endTime":718.379,"body":"get a pulse on? What kind of"},{"speaker":"Chad Graves","startTime":714.989,"endTime":718.379,"body":"dealer am I going to be talking"},{"speaker":"Chad Graves","startTime":718.379,"endTime":720.839,"body":"to today? And it comes in all"},{"speaker":"Chad Graves","startTime":718.379,"endTime":720.839,"body":"shapes and sizes."},{"speaker":"Kyle Mountsier","startTime":721.05,"endTime":724.05,"body":"That's really"},{"speaker":"Kyle Mountsier","startTime":721.05,"endTime":724.05,"body":"interesting. Because when you"},{"speaker":"Kyle Mountsier","startTime":724.05,"endTime":728.31,"body":"think about, like, the"},{"speaker":"Kyle Mountsier","startTime":724.05,"endTime":728.31,"body":"relationship between what you"},{"speaker":"Kyle Mountsier","startTime":728.31,"endTime":731.73,"body":"just said, which is all"},{"speaker":"Kyle Mountsier","startTime":728.31,"endTime":731.73,"body":"practical operation stuff,"},{"speaker":"Kyle Mountsier","startTime":731.88,"endTime":736.8,"body":"right. And your perspective on"},{"speaker":"Kyle Mountsier","startTime":731.88,"endTime":736.8,"body":"the industry is primarily from a"},{"speaker":"Kyle Mountsier","startTime":736.8,"endTime":741.6,"body":"marketing perspective, right? In"},{"speaker":"Kyle Mountsier","startTime":736.8,"endTime":741.6,"body":"the dealership and outside. And"},{"speaker":"Kyle Mountsier","startTime":742.11,"endTime":745.83,"body":"I think a lot of people, that's"},{"speaker":"Kyle Mountsier","startTime":742.11,"endTime":745.83,"body":"some of the struggle in what you"},{"speaker":"Kyle Mountsier","startTime":745.83,"endTime":749.58,"body":"said early that, that there's"},{"speaker":"Kyle Mountsier","startTime":745.83,"endTime":749.58,"body":"this disparity between like,"},{"speaker":"Kyle Mountsier","startTime":749.58,"endTime":752.52,"body":"what's marketing doing, what's"},{"speaker":"Kyle Mountsier","startTime":749.58,"endTime":752.52,"body":"the dealership doing? And what's"},{"speaker":"Kyle Mountsier","startTime":752.58,"endTime":756.3,"body":"not recognizing that those are"},{"speaker":"Kyle Mountsier","startTime":752.58,"endTime":756.3,"body":"so intertwined, right that,"},{"speaker":"Kyle Mountsier","startTime":756.3,"endTime":760.56,"body":"like, if one's doing well, the"},{"speaker":"Kyle Mountsier","startTime":756.3,"endTime":760.56,"body":"other one's probably doing well,"},{"speaker":"Kyle Mountsier","startTime":760.68,"endTime":763.2,"body":"at the same time, because"},{"speaker":"Kyle Mountsier","startTime":760.68,"endTime":763.2,"body":"they're building blocks that"},{"speaker":"Kyle Mountsier","startTime":763.2,"endTime":767.55,"body":"stack like intermingled"},{"speaker":"Kyle Mountsier","startTime":763.2,"endTime":767.55,"body":"together, not separate buildings"},{"speaker":"Kyle Mountsier","startTime":767.55,"endTime":770.13,"body":"that are trying to do different"},{"speaker":"Kyle Mountsier","startTime":767.55,"endTime":770.13,"body":"things, right."},{"speaker":"Chad Graves","startTime":770.27,"endTime":772.1,"body":"Most definitely."},{"speaker":"Chad Graves","startTime":770.27,"endTime":772.1,"body":"Yeah, I think, you know, going"},{"speaker":"Chad Graves","startTime":772.1,"endTime":774.38,"body":"back to that original"},{"speaker":"Chad Graves","startTime":772.1,"endTime":774.38,"body":"experience, you know, like we"},{"speaker":"Chad Graves","startTime":774.38,"endTime":776.93,"body":"helped implement or not"},{"speaker":"Chad Graves","startTime":774.38,"endTime":776.93,"body":"implement, some stores already"},{"speaker":"Chad Graves","startTime":776.93,"endTime":779.48,"body":"had it, but like your vAutos,"},{"speaker":"Chad Graves","startTime":776.93,"endTime":779.48,"body":"and your MaxDigital's that"},{"speaker":"Chad Graves","startTime":779.48,"endTime":782.12,"body":"really brought online"},{"speaker":"Chad Graves","startTime":779.48,"endTime":782.12,"body":"merchandising, things like that"},{"speaker":"Chad Graves","startTime":782.15,"endTime":784.94,"body":"into the forefront. 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How can we"},{"speaker":"Chad Graves","startTime":802.79,"endTime":806.12,"body":"power these ideas together to"},{"speaker":"Chad Graves","startTime":802.79,"endTime":806.12,"body":"formulate an entire dealership"},{"speaker":"Chad Graves","startTime":806.12,"endTime":808.64,"body":"strategy instead of looking at"},{"speaker":"Chad Graves","startTime":806.12,"endTime":808.64,"body":"everything from marketing"},{"speaker":"Chad Graves","startTime":808.7,"endTime":811.22,"body":"operations, but you know, and"},{"speaker":"Chad Graves","startTime":808.7,"endTime":811.22,"body":"even within marketing, it can be"},{"speaker":"Chad Graves","startTime":811.22,"endTime":814.64,"body":"Sales Service parts, and those"},{"speaker":"Chad Graves","startTime":811.22,"endTime":814.64,"body":"silos are what can be really"},{"speaker":"Chad Graves","startTime":814.64,"endTime":817.31,"body":"tough for I think, everybody,"},{"speaker":"Chad Graves","startTime":814.64,"endTime":817.31,"body":"it's just a matter of how much"},{"speaker":"Chad Graves","startTime":817.31,"endTime":819.08,"body":"do we want to talk about it and"},{"speaker":"Chad Graves","startTime":817.31,"endTime":819.08,"body":"acknowledge that."},{"speaker":"Paul Daly","startTime":820.67,"endTime":825.65,"body":"So you have actually"},{"speaker":"Paul Daly","startTime":820.67,"endTime":825.65,"body":"a pretty broad swath of products"},{"speaker":"Paul Daly","startTime":825.65,"endTime":828.83,"body":"at this point you help you've"},{"speaker":"Paul Daly","startTime":825.65,"endTime":828.83,"body":"you plug in and a lot of places"},{"speaker":"Paul Daly","startTime":828.83,"endTime":831.62,"body":"and a lot of different"},{"speaker":"Paul Daly","startTime":828.83,"endTime":831.62,"body":"dealerships? Where do you find"},{"speaker":"Paul Daly","startTime":831.65,"endTime":836.66,"body":"the most, the most helpful place"},{"speaker":"Paul Daly","startTime":831.65,"endTime":836.66,"body":"or the most common place where"},{"speaker":"Paul Daly","startTime":836.69,"endTime":840.44,"body":"dealers need you to come in and"},{"speaker":"Paul Daly","startTime":836.69,"endTime":840.44,"body":"help? What's the most common"},{"speaker":"Paul Daly","startTime":840.44,"endTime":842.96,"body":"place, because like, one of the"},{"speaker":"Paul Daly","startTime":840.44,"endTime":842.96,"body":"reasons we're doing even the"},{"speaker":"Paul Daly","startTime":842.96,"endTime":846.62,"body":"Auto Collabs podcast, is because"},{"speaker":"Paul Daly","startTime":842.96,"endTime":846.62,"body":"we say we want to introduce"},{"speaker":"Paul Daly","startTime":846.62,"endTime":850.82,"body":"people to the we want to"},{"speaker":"Paul Daly","startTime":846.62,"endTime":850.82,"body":"introduce dealers, to the"},{"speaker":"Paul Daly","startTime":850.82,"endTime":854.39,"body":"people, and the personalities"},{"speaker":"Paul Daly","startTime":850.82,"endTime":854.39,"body":"and the products, you know, that"},{"speaker":"Paul Daly","startTime":854.39,"endTime":857.15,"body":"they're going to experience at"},{"speaker":"Paul Daly","startTime":854.39,"endTime":857.15,"body":"ASOTU CON. And also, obviously,"},{"speaker":"Paul Daly","startTime":857.15,"endTime":860.12,"body":"we know like, only 600 People"},{"speaker":"Paul Daly","startTime":857.15,"endTime":860.12,"body":"are going to get to go to ASOTU"},{"speaker":"Paul Daly","startTime":860.12,"endTime":861.77,"body":"CON, right, it's going to sell"},{"speaker":"Paul Daly","startTime":860.12,"endTime":861.77,"body":"out, that's all there's going to"},{"speaker":"Paul Daly","startTime":861.77,"endTime":864.29,"body":"be, but a lot of other people"},{"speaker":"Paul Daly","startTime":861.77,"endTime":864.29,"body":"are going to be listening to"},{"speaker":"Paul Daly","startTime":864.29,"endTime":867.17,"body":"this. Um, so I think it's"},{"speaker":"Paul Daly","startTime":864.29,"endTime":867.17,"body":"important, like for you to talk"},{"speaker":"Paul Daly","startTime":867.17,"endTime":870.95,"body":"about the most common thing you"},{"speaker":"Paul Daly","startTime":867.17,"endTime":870.95,"body":"help stores with and why do you"},{"speaker":"Paul Daly","startTime":870.95,"endTime":872.27,"body":"think that's the most common"},{"speaker":"Paul Daly","startTime":870.95,"endTime":872.27,"body":"thing?"},{"speaker":"Chad Graves","startTime":873.48,"endTime":875.7,"body":"Yeah, definitely,"},{"speaker":"Chad Graves","startTime":873.48,"endTime":875.7,"body":"it would have to be our like"},{"speaker":"Chad Graves","startTime":875.73,"endTime":878.64,"body":"SEO, search engine optimization"},{"speaker":"Chad Graves","startTime":875.73,"endTime":878.64,"body":"service. I mean, it's definitely"},{"speaker":"Chad Graves","startTime":878.64,"endTime":881.25,"body":"where we got our start. It's"},{"speaker":"Chad Graves","startTime":878.64,"endTime":881.25,"body":"definitely probably the product"},{"speaker":"Chad Graves","startTime":881.25,"endTime":883.71,"body":"that I'm the most passionate"},{"speaker":"Chad Graves","startTime":881.25,"endTime":883.71,"body":"about. It's our leading product"},{"speaker":"Chad Graves","startTime":883.71,"endTime":884.7,"body":"today. So let's do"},{"speaker":"Paul Daly","startTime":884.7,"endTime":887.34,"body":"this. I'm gonna pause"},{"speaker":"Paul Daly","startTime":884.7,"endTime":887.34,"body":"you right there, because we were"},{"speaker":"Paul Daly","startTime":887.34,"endTime":890.25,"body":"trying to do what we say teach"},{"speaker":"Paul Daly","startTime":887.34,"endTime":890.25,"body":"to the back of the room, because"},{"speaker":"Paul Daly","startTime":890.55,"endTime":892.68,"body":"as marketers, right, the three"},{"speaker":"Paul Daly","startTime":890.55,"endTime":892.68,"body":"of the three of us are"},{"speaker":"Paul Daly","startTime":892.68,"endTime":895.38,"body":"marketers, so like, just keep"},{"speaker":"Paul Daly","startTime":892.68,"endTime":895.38,"body":"rolling with it. 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So you do"},{"speaker":"Chad Graves","startTime":921.46,"endTime":923.71,"body":"any kind of Google search,"},{"speaker":"Chad Graves","startTime":921.46,"endTime":923.71,"body":"whether it's a car, it's a"},{"speaker":"Chad Graves","startTime":923.71,"endTime":926.95,"body":"restaurants, a doctor's office,"},{"speaker":"Chad Graves","startTime":923.71,"endTime":926.95,"body":"you got those lovely ads that"},{"speaker":"Chad Graves","startTime":926.95,"endTime":929.41,"body":"Google makes a lot of revenue"},{"speaker":"Chad Graves","startTime":926.95,"endTime":929.41,"body":"on, it's another service that we"},{"speaker":"Chad Graves","startTime":929.41,"endTime":932.8,"body":"provide, right. But then below"},{"speaker":"Chad Graves","startTime":929.41,"endTime":932.8,"body":"that, there's that rich, organic"},{"speaker":"Chad Graves","startTime":932.8,"endTime":936.7,"body":"stuff, spot 1 2 3, you've got"},{"speaker":"Chad Graves","startTime":932.8,"endTime":936.7,"body":"the Google business profile on"},{"speaker":"Chad Graves","startTime":936.7,"endTime":940.42,"body":"the right hand side. And all of"},{"speaker":"Chad Graves","startTime":936.7,"endTime":940.42,"body":"that below the ads with the"},{"speaker":"Chad Graves","startTime":940.42,"endTime":943.24,"body":"Google business is really what"},{"speaker":"Chad Graves","startTime":940.42,"endTime":943.24,"body":"SEO is all involved. So"},{"speaker":"Chad Graves","startTime":948.61,"endTime":952.54,"body":"those coveted spots, you know,"},{"speaker":"Chad Graves","startTime":948.61,"endTime":952.54,"body":"what exactly is SEO and search"},{"speaker":"Chad Graves","startTime":952.57,"endTime":957.22,"body":"engine optimization? And give me"},{"speaker":"Chad Graves","startTime":952.57,"endTime":957.22,"body":"another layer of like, what"},{"speaker":"Chad Graves","startTime":957.22,"endTime":960.52,"body":"makes good SEO? Yeah, basic"},{"speaker":"Chad Graves","startTime":957.22,"endTime":960.52,"body":"level of what makes good?"},{"speaker":"Chad Graves","startTime":960.94,"endTime":964.0,"body":"So super basic? I think there's"},{"speaker":"Chad Graves","startTime":960.94,"endTime":964.0,"body":"a couple pillars, right. Yeah,"},{"speaker":"Chad Graves","startTime":964.12,"endTime":969.25,"body":"content, which is on your site,"},{"speaker":"Chad Graves","startTime":964.12,"endTime":969.25,"body":"you have local SEO, which is a"},{"speaker":"Chad Graves","startTime":969.25,"endTime":972.79,"body":"branch, right? This is all off"},{"speaker":"Chad Graves","startTime":969.25,"endTime":972.79,"body":"the website, making a name,"},{"speaker":"Chad Graves","startTime":972.82,"endTime":975.37,"body":"address, phone number, things"},{"speaker":"Chad Graves","startTime":972.82,"endTime":975.37,"body":"like that are accurate across"},{"speaker":"Chad Graves","startTime":975.37,"endTime":978.37,"body":"the web, then your third"},{"speaker":"Chad Graves","startTime":975.37,"endTime":978.37,"body":"component, I think, would be"},{"speaker":"Chad Graves","startTime":978.37,"endTime":980.77,"body":"your technical elements. This is"},{"speaker":"Chad Graves","startTime":978.37,"endTime":980.77,"body":"your key words, this is the"},{"speaker":"Chad Graves","startTime":980.77,"endTime":983.8,"body":"stuff that's really hard to"},{"speaker":"Chad Graves","startTime":980.77,"endTime":983.8,"body":"judge, but a good trusted SEO"},{"speaker":"Chad Graves","startTime":983.8,"endTime":985.81,"body":"partner is gonna be able to show"},{"speaker":"Chad Graves","startTime":983.8,"endTime":985.81,"body":"you what they're doing there."},{"speaker":"Chad Graves","startTime":986.05,"endTime":988.84,"body":"And then the fourth component,"},{"speaker":"Chad Graves","startTime":986.05,"endTime":988.84,"body":"which is really spelled out in"},{"speaker":"Chad Graves","startTime":988.84,"endTime":992.38,"body":"the last couple years, is gonna"},{"speaker":"Chad Graves","startTime":988.84,"endTime":992.38,"body":"be the users experience on the"},{"speaker":"Chad Graves","startTime":992.38,"endTime":995.47,"body":"website, right? And if you're"},{"speaker":"Chad Graves","startTime":992.38,"endTime":995.47,"body":"managing all four of those"},{"speaker":"Chad Graves","startTime":995.47,"endTime":998.47,"body":"pillars, to a degree, you're"},{"speaker":"Chad Graves","startTime":995.47,"endTime":998.47,"body":"going to see success, you're"},{"speaker":"Chad Graves","startTime":998.47,"endTime":1001.08,"body":"going to see advancements within"},{"speaker":"Chad Graves","startTime":998.47,"endTime":1001.08,"body":"your strategy."},{"speaker":"Paul Daly","startTime":1001.0,"endTime":1004.99,"body":"Gotcha. So if I'm in"},{"speaker":"Paul Daly","startTime":1001.0,"endTime":1004.99,"body":"St. Louis, and I and I, you"},{"speaker":"Paul Daly","startTime":1004.99,"endTime":1009.82,"body":"know, Google, Used Honda's near"},{"speaker":"Paul Daly","startTime":1004.99,"endTime":1009.82,"body":"me, and you have done a great"},{"speaker":"Paul Daly","startTime":1009.82,"endTime":1012.79,"body":"job with your SEO, the paid ads"},{"speaker":"Paul Daly","startTime":1009.82,"endTime":1012.79,"body":"are gonna show up, but everyone"},{"speaker":"Paul Daly","startTime":1012.79,"endTime":1016.15,"body":"knows their paid ads and the top"},{"speaker":"Paul Daly","startTime":1012.79,"endTime":1016.15,"body":"organic results, you're gonna"},{"speaker":"Paul Daly","startTime":1016.15,"endTime":1018.19,"body":"pop up because you've done a"},{"speaker":"Paul Daly","startTime":1016.15,"endTime":1018.19,"body":"good job with those things that"},{"speaker":"Paul Daly","startTime":1018.19,"endTime":1021.43,"body":"you've just explained. 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I think that that's,"},{"speaker":"Chad Graves","startTime":1029.11,"endTime":1033.58,"body":"you know, I think right now,"},{"speaker":"Chad Graves","startTime":1029.11,"endTime":1033.58,"body":"where most dealerships are is"},{"speaker":"Chad Graves","startTime":1033.58,"endTime":1036.67,"body":"they're doing a decent job with"},{"speaker":"Chad Graves","startTime":1033.58,"endTime":1036.67,"body":"the search you just mentioned."},{"speaker":"Chad Graves","startTime":1036.67,"endTime":1042.37,"body":"But new, right? New Honda Accord"},{"speaker":"Chad Graves","startTime":1036.67,"endTime":1042.37,"body":"for sale, St. Louis. But what"},{"speaker":"Chad Graves","startTime":1042.37,"endTime":1046.03,"body":"about the other aspects of your"},{"speaker":"Chad Graves","startTime":1042.37,"endTime":1046.03,"body":"dealership, Honda tires, Used"},{"speaker":"Chad Graves","startTime":1046.03,"endTime":1049.0,"body":"Honda Accord. 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Right. And I can talk about"},{"speaker":"Chad Graves","startTime":1065.05,"endTime":1068.23,"body":"it all day. But that's, we won't"},{"speaker":"Chad Graves","startTime":1065.05,"endTime":1068.23,"body":"go down that rabbit hole."},{"speaker":"Kyle Mountsier","startTime":1070.22,"endTime":1073.97,"body":"Real quick. And"},{"speaker":"Kyle Mountsier","startTime":1070.22,"endTime":1073.97,"body":"I think this is where because a"},{"speaker":"Kyle Mountsier","startTime":1073.97,"endTime":1078.29,"body":"lot of owners, operators,"},{"speaker":"Kyle Mountsier","startTime":1073.97,"endTime":1078.29,"body":"general managers, sales managers"},{"speaker":"Kyle Mountsier","startTime":1078.47,"endTime":1082.31,"body":"are or even service managers"},{"speaker":"Kyle Mountsier","startTime":1078.47,"endTime":1082.31,"body":"kind of go like, they just go,"},{"speaker":"Kyle Mountsier","startTime":1082.37,"endTime":1086.27,"body":"you know, someone's doing my SEM"},{"speaker":"Kyle Mountsier","startTime":1082.37,"endTime":1086.27,"body":"and my SEO, right? And they're"},{"speaker":"Kyle Mountsier","startTime":1086.27,"endTime":1090.89,"body":"like, broad swaths together, and"},{"speaker":"Kyle Mountsier","startTime":1086.27,"endTime":1090.89,"body":"it's like, yep, yep. 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I think that one of the"},{"speaker":"Kyle Mountsier","startTime":1107.18,"endTime":1109.97,"body":"things that's really interesting"},{"speaker":"Kyle Mountsier","startTime":1107.18,"endTime":1109.97,"body":"to me and that you probably see"},{"speaker":"Kyle Mountsier","startTime":1109.97,"endTime":1114.77,"body":"a lot and you're saying, like,"},{"speaker":"Kyle Mountsier","startTime":1109.97,"endTime":1114.77,"body":"SEO is our leader, is it's hard"},{"speaker":"Kyle Mountsier","startTime":1114.77,"endTime":1123.05,"body":"to communicate the like, on off"},{"speaker":"Kyle Mountsier","startTime":1114.77,"endTime":1123.05,"body":"switch of SEO? Unlike paid ads,"},{"speaker":"Kyle Mountsier","startTime":1123.08,"endTime":1126.86,"body":"right? Correct. paid ads can"},{"speaker":"Kyle Mountsier","startTime":1123.08,"endTime":1126.86,"body":"drive traffic, boom, right, you"},{"speaker":"Kyle Mountsier","startTime":1126.86,"endTime":1130.94,"body":"can pay for a whole bunch of"},{"speaker":"Kyle Mountsier","startTime":1126.86,"endTime":1130.94,"body":"traffic. But SEO similar to"},{"speaker":"Kyle Mountsier","startTime":1130.94,"endTime":1136.94,"body":"brand is much more a long game."},{"speaker":"Kyle Mountsier","startTime":1130.94,"endTime":1136.94,"body":"And what and what I know about"},{"speaker":"Kyle Mountsier","startTime":1136.94,"endTime":1142.13,"body":"it is and you can kind of talk"},{"speaker":"Kyle Mountsier","startTime":1136.94,"endTime":1142.13,"body":"through this, is that the build"},{"speaker":"Kyle Mountsier","startTime":1142.52,"endTime":1145.79,"body":"to SEO similar to brand, right?"},{"speaker":"Kyle Mountsier","startTime":1142.52,"endTime":1145.79,"body":"They they almost actually,"},{"speaker":"Kyle Mountsier","startTime":1145.79,"endTime":1149.0,"body":"interestingly enough, SEO and"},{"speaker":"Kyle Mountsier","startTime":1145.79,"endTime":1149.0,"body":"brand actually live in the same"},{"speaker":"Kyle Mountsier","startTime":1149.0,"endTime":1154.46,"body":"stream pretty closely. Sure, but"},{"speaker":"Kyle Mountsier","startTime":1149.0,"endTime":1154.46,"body":"Right, the build is a lot longer"},{"speaker":"Kyle Mountsier","startTime":1154.46,"endTime":1158.87,"body":"build than even the data then"},{"speaker":"Kyle Mountsier","startTime":1154.46,"endTime":1158.87,"body":"even the drop off. Right? So the"},{"speaker":"Kyle Mountsier","startTime":1158.87,"endTime":1162.02,"body":"bill of like how long we're"},{"speaker":"Kyle Mountsier","startTime":1158.87,"endTime":1162.02,"body":"doing this, and the growth"},{"speaker":"Kyle Mountsier","startTime":1162.02,"endTime":1166.07,"body":"strategy actually takes a lot"},{"speaker":"Kyle Mountsier","startTime":1162.02,"endTime":1166.07,"body":"longer than what when you stop"},{"speaker":"Kyle Mountsier","startTime":1166.07,"endTime":1171.14,"body":"it, the pain hits, right. Yeah."},{"speaker":"Kyle Mountsier","startTime":1166.07,"endTime":1171.14,"body":"Yeah. It's like what you've"},{"speaker":"Kyle Mountsier","startTime":1171.14,"endTime":1176.45,"body":"experienced in, you know, people"},{"speaker":"Kyle Mountsier","startTime":1171.14,"endTime":1176.45,"body":"kind of treating SEO, like it's"},{"speaker":"Kyle Mountsier","startTime":1176.54,"endTime":1181.58,"body":"any other, you know, paid media"},{"speaker":"Kyle Mountsier","startTime":1176.54,"endTime":1181.58,"body":"or agency performance metric."},{"speaker":"Chad Graves","startTime":1182.74,"endTime":1185.59,"body":"Yeah, I think"},{"speaker":"Chad Graves","startTime":1182.74,"endTime":1185.59,"body":"nailed it. I mean, it does take"},{"speaker":"Chad Graves","startTime":1185.62,"endTime":1188.59,"body":"I equate it to the Marathon of"},{"speaker":"Chad Graves","startTime":1185.62,"endTime":1188.59,"body":"digital marketing, right, like"},{"speaker":"Chad Graves","startTime":1188.59,"endTime":1190.57,"body":"you got to train a little bit"},{"speaker":"Chad Graves","startTime":1188.59,"endTime":1190.57,"body":"harder. You got to train a"},{"speaker":"Chad Graves","startTime":1190.57,"endTime":1193.15,"body":"little bit longer, but the"},{"speaker":"Chad Graves","startTime":1190.57,"endTime":1193.15,"body":"results are gonna last a little"},{"speaker":"Chad Graves","startTime":1193.15,"endTime":1196.03,"body":"bit longer, right as opposed to"},{"speaker":"Chad Graves","startTime":1193.15,"endTime":1196.03,"body":"just some of the Sprint's that"},{"speaker":"Chad Graves","startTime":1196.03,"endTime":1200.35,"body":"are out there. You know, SEO"},{"speaker":"Chad Graves","startTime":1196.03,"endTime":1200.35,"body":"should take four or five six"},{"speaker":"Chad Graves","startTime":1200.35,"endTime":1203.17,"body":"months. And then, you know, we"},{"speaker":"Chad Graves","startTime":1200.35,"endTime":1203.17,"body":"recently dug back into some"},{"speaker":"Chad Graves","startTime":1203.17,"endTime":1207.85,"body":"numbers and looked at pages we"},{"speaker":"Chad Graves","startTime":1203.17,"endTime":1207.85,"body":"built for dealer in 2017, it was"},{"speaker":"Chad Graves","startTime":1207.85,"endTime":1213.46,"body":"actually a Honda store 2017"},{"speaker":"Chad Graves","startTime":1207.85,"endTime":1213.46,"body":"accord 2017 rep or excuse me,"},{"speaker":"Chad Graves","startTime":1213.52,"endTime":1217.24,"body":"CRv. And those content pages are"},{"speaker":"Chad Graves","startTime":1213.52,"endTime":1217.24,"body":"still getting traffic today"},{"speaker":"Chad Graves","startTime":1217.24,"endTime":1218.92,"body":"because of the way that people"},{"speaker":"Chad Graves","startTime":1217.24,"endTime":1218.92,"body":"were searching. And they're"},{"speaker":"Chad Graves","startTime":1218.92,"endTime":1221.05,"body":"looking for those specific"},{"speaker":"Chad Graves","startTime":1218.92,"endTime":1221.05,"body":"vehicles. So like, they're"},{"speaker":"Chad Graves","startTime":1221.05,"endTime":1224.56,"body":"getting, you know, residual"},{"speaker":"Chad Graves","startTime":1221.05,"endTime":1224.56,"body":"traffic years down the line,"},{"speaker":"Chad Graves","startTime":1224.56,"endTime":1228.16,"body":"right. So we definitely, we can"},{"speaker":"Chad Graves","startTime":1224.56,"endTime":1228.16,"body":"show it in the data where people"},{"speaker":"Chad Graves","startTime":1228.16,"endTime":1230.11,"body":"are still going to these pages,"},{"speaker":"Chad Graves","startTime":1228.16,"endTime":1230.11,"body":"because that's what they're"},{"speaker":"Chad Graves","startTime":1230.11,"endTime":1233.2,"body":"looking for. They've done their"},{"speaker":"Chad Graves","startTime":1230.11,"endTime":1233.2,"body":"search, they've done their bit"},{"speaker":"Chad Graves","startTime":1233.2,"endTime":1237.13,"body":"to understand that now, I really"},{"speaker":"Chad Graves","startTime":1233.2,"endTime":1237.13,"body":"want the 2017 model because that"},{"speaker":"Chad Graves","startTime":1237.13,"endTime":1240.31,"body":"as a feature that maybe 2016"},{"speaker":"Chad Graves","startTime":1237.13,"endTime":1240.31,"body":"didn't have, right, and it's in"},{"speaker":"Chad Graves","startTime":1240.31,"endTime":1244.93,"body":"the price point that I can get"},{"speaker":"Chad Graves","startTime":1240.31,"endTime":1244.93,"body":"the 2018 is, so the long game is"},{"speaker":"Chad Graves","startTime":1244.93,"endTime":1247.39,"body":"huge. And then when you talk"},{"speaker":"Chad Graves","startTime":1244.93,"endTime":1247.39,"body":"about cutting it off, we're"},{"speaker":"Chad Graves","startTime":1247.39,"endTime":1251.77,"body":"seeing a lot of folks right now"},{"speaker":"Chad Graves","startTime":1247.39,"endTime":1251.77,"body":"coming to us, that didn't decide"},{"speaker":"Chad Graves","startTime":1251.77,"endTime":1256.48,"body":"to cut things off in 2020, or"},{"speaker":"Chad Graves","startTime":1251.77,"endTime":1256.48,"body":"even late last year, whenever"},{"speaker":"Chad Graves","startTime":1256.48,"endTime":1260.05,"body":"they set up. I don't have that"},{"speaker":"Chad Graves","startTime":1256.48,"endTime":1260.05,"body":"model anymore. And I don't need"},{"speaker":"Chad Graves","startTime":1260.05,"endTime":1263.29,"body":"SEO because I'm gonna get it"},{"speaker":"Chad Graves","startTime":1260.05,"endTime":1263.29,"body":"anyway. But now what's happening"},{"speaker":"Chad Graves","startTime":1263.29,"endTime":1266.71,"body":"is models are ramping back up."},{"speaker":"Chad Graves","startTime":1263.29,"endTime":1266.71,"body":"And their sites have dipped"},{"speaker":"Chad Graves","startTime":1266.71,"endTime":1268.99,"body":"below the competition. And"},{"speaker":"Chad Graves","startTime":1266.71,"endTime":1268.99,"body":"they're they're like, Well,"},{"speaker":"Chad Graves","startTime":1269.17,"endTime":1271.84,"body":"how'd that happen? It's like,"},{"speaker":"Chad Graves","startTime":1269.17,"endTime":1271.84,"body":"well, those guys never turned"},{"speaker":"Chad Graves","startTime":1271.84,"endTime":1275.44,"body":"off the faucet. And you did,"},{"speaker":"Chad Graves","startTime":1271.84,"endTime":1275.44,"body":"right. So they Google started to"},{"speaker":"Chad Graves","startTime":1275.44,"endTime":1278.41,"body":"say, Okay, awesome. You know,"},{"speaker":"Chad Graves","startTime":1275.44,"endTime":1278.41,"body":"this is the most authoritative"},{"speaker":"Chad Graves","startTime":1278.41,"endTime":1281.38,"body":"dealer in town now. And now I'm"},{"speaker":"Chad Graves","startTime":1278.41,"endTime":1281.38,"body":"going to reward them for, for"},{"speaker":"Chad Graves","startTime":1281.38,"endTime":1284.32,"body":"being on that and being"},{"speaker":"Chad Graves","startTime":1281.38,"endTime":1284.32,"body":"maintaining it. And so I think"},{"speaker":"Chad Graves","startTime":1284.32,"endTime":1286.81,"body":"that's going to continue to"},{"speaker":"Chad Graves","startTime":1284.32,"endTime":1286.81,"body":"happen. And, you know, you could"},{"speaker":"Chad Graves","startTime":1286.81,"endTime":1290.26,"body":"continue that even further by"},{"speaker":"Chad Graves","startTime":1286.81,"endTime":1290.26,"body":"talking about Google Business"},{"speaker":"Chad Graves","startTime":1290.26,"endTime":1295.09,"body":"Profile made, I don't know, 20"},{"speaker":"Chad Graves","startTime":1290.26,"endTime":1295.09,"body":"to 30 documented updates last"},{"speaker":"Chad Graves","startTime":1295.09,"endTime":1297.97,"body":"year alone, right, like not, and"},{"speaker":"Chad Graves","startTime":1295.09,"endTime":1297.97,"body":"we're seeing people that turn"},{"speaker":"Chad Graves","startTime":1297.97,"endTime":1301.36,"body":"that off. Now they're wondering,"},{"speaker":"Chad Graves","startTime":1297.97,"endTime":1301.36,"body":"well, I don't understand why my"},{"speaker":"Chad Graves","startTime":1301.36,"endTime":1305.14,"body":"service page has no photos and"},{"speaker":"Chad Graves","startTime":1301.36,"endTime":1305.14,"body":"no listings and no categories."},{"speaker":"Chad Graves","startTime":1305.14,"endTime":1307.3,"body":"And it's like, Well, I do"},{"speaker":"Chad Graves","startTime":1305.14,"endTime":1307.3,"body":"because when they rolled that"},{"speaker":"Chad Graves","startTime":1307.3,"endTime":1309.94,"body":"out, you weren't doing SEO,"},{"speaker":"Chad Graves","startTime":1307.3,"endTime":1309.94,"body":"problem solved?"},{"speaker":"Paul Daly","startTime":1310.97,"endTime":1316.58,"body":"No. I'm not gonna say"},{"speaker":"Paul Daly","startTime":1310.97,"endTime":1316.58,"body":"I told you. So."},{"speaker":"Chad Graves","startTime":1317.15,"endTime":1320.24,"body":"You can't say that,"},{"speaker":"Chad Graves","startTime":1317.15,"endTime":1320.24,"body":"you know, we know that Google is"},{"speaker":"Chad Graves","startTime":1320.24,"endTime":1322.37,"body":"going to keep change, guys. I"},{"speaker":"Chad Graves","startTime":1320.24,"endTime":1322.37,"body":"mean, that's not a secret to"},{"speaker":"Chad Graves","startTime":1322.37,"endTime":1326.06,"body":"anybody, right? So it's, if"},{"speaker":"Chad Graves","startTime":1322.37,"endTime":1326.06,"body":"you're not really to invest in"},{"speaker":"Chad Graves","startTime":1326.06,"endTime":1329.03,"body":"that long game, then you know,"},{"speaker":"Chad Graves","startTime":1326.06,"endTime":1329.03,"body":"and build up your own website,"},{"speaker":"Chad Graves","startTime":1329.03,"endTime":1331.52,"body":"then then what could be more"},{"speaker":"Chad Graves","startTime":1329.03,"endTime":1331.52,"body":"important than that? Right. And"},{"speaker":"Chad Graves","startTime":1331.52,"endTime":1333.35,"body":"that's kind of how I feel about"},{"speaker":"Chad Graves","startTime":1331.52,"endTime":1333.35,"body":"it, obviously."},{"speaker":"Paul Daly","startTime":1333.56,"endTime":1336.59,"body":"And it sounds so much"},{"speaker":"Paul Daly","startTime":1333.56,"endTime":1336.59,"body":"to me, like, as you're talking"},{"speaker":"Paul Daly","startTime":1336.59,"endTime":1339.38,"body":"about it and explaining it a"},{"speaker":"Paul Daly","startTime":1336.59,"endTime":1339.38,"body":"little more, it seems so much to"},{"speaker":"Paul Daly","startTime":1339.38,"endTime":1343.67,"body":"me, like the way relationships"},{"speaker":"Paul Daly","startTime":1339.38,"endTime":1343.67,"body":"work. Right, it takes a while to"},{"speaker":"Paul Daly","startTime":1343.67,"endTime":1347.48,"body":"build trust, and you can lose it"},{"speaker":"Paul Daly","startTime":1343.67,"endTime":1347.48,"body":"much faster than you can build"},{"speaker":"Paul Daly","startTime":1347.48,"endTime":1351.68,"body":"it. And even even in the terms"},{"speaker":"Paul Daly","startTime":1347.48,"endTime":1351.68,"body":"of like, dipping your toe in"},{"speaker":"Paul Daly","startTime":1351.68,"endTime":1354.65,"body":"rankings, if you just like that"},{"speaker":"Paul Daly","startTime":1351.68,"endTime":1354.65,"body":"relationship that doesn't get"},{"speaker":"Paul Daly","startTime":1354.65,"endTime":1357.65,"body":"cultivated. Like there's not,"},{"speaker":"Paul Daly","startTime":1354.65,"endTime":1357.65,"body":"there's not, you know, like"},{"speaker":"Paul Daly","startTime":1357.68,"endTime":1360.59,"body":"Constant Contact, or like at"},{"speaker":"Paul Daly","startTime":1357.68,"endTime":1360.59,"body":"least the check in every once in"},{"speaker":"Paul Daly","startTime":1360.59,"endTime":1363.44,"body":"a while. You just start to"},{"speaker":"Paul Daly","startTime":1360.59,"endTime":1363.44,"body":"migrate toward the people in"},{"speaker":"Paul Daly","startTime":1363.44,"endTime":1366.17,"body":"your life that are checking in"},{"speaker":"Paul Daly","startTime":1363.44,"endTime":1366.17,"body":"and are there so I just like as"},{"speaker":"Paul Daly","startTime":1366.17,"endTime":1368.45,"body":"you're talking about it like"},{"speaker":"Paul Daly","startTime":1366.17,"endTime":1368.45,"body":"this is just like relationship,"},{"speaker":"Paul Daly","startTime":1368.78,"endTime":1372.11,"body":"which is a lot different than a"},{"speaker":"Paul Daly","startTime":1368.78,"endTime":1372.11,"body":"paid ad or hiring somebody to"},{"speaker":"Paul Daly","startTime":1372.11,"endTime":1374.33,"body":"come in and do something like"},{"speaker":"Paul Daly","startTime":1372.11,"endTime":1374.33,"body":"you, okay, I hire you, you come"},{"speaker":"Paul Daly","startTime":1374.33,"endTime":1376.28,"body":"in, and you do the work, and"},{"speaker":"Paul Daly","startTime":1374.33,"endTime":1376.28,"body":"then you leave. And I don't"},{"speaker":"Paul Daly","startTime":1376.28,"endTime":1378.56,"body":"think about you anymore."},{"speaker":"Paul Daly","startTime":1376.28,"endTime":1378.56,"body":"Relationship is altogether"},{"speaker":"Paul Daly","startTime":1378.56,"endTime":1381.83,"body":"different. So SEO is like, kind"},{"speaker":"Paul Daly","startTime":1378.56,"endTime":1381.83,"body":"of the mature martial law"},{"speaker":"Chad Graves","startTime":1381.83,"endTime":1385.55,"body":"game. Yeah, it is."},{"speaker":"Chad Graves","startTime":1381.83,"endTime":1385.55,"body":"It is it's but that you can have"},{"speaker":"Chad Graves","startTime":1385.55,"endTime":1388.22,"body":"a lot of fun with it. And you"},{"speaker":"Chad Graves","startTime":1385.55,"endTime":1388.22,"body":"can, you know, we're doing some"},{"speaker":"Chad Graves","startTime":1388.22,"endTime":1391.55,"body":"cool things that are helping"},{"speaker":"Chad Graves","startTime":1388.22,"endTime":1391.55,"body":"with conquest and traded. And"},{"speaker":"Chad Graves","startTime":1391.55,"endTime":1395.0,"body":"like, if you're willing to give"},{"speaker":"Chad Graves","startTime":1391.55,"endTime":1395.0,"body":"it that long time to nurture,"},{"speaker":"Chad Graves","startTime":1395.0,"endTime":1398.42,"body":"like you said, it's amazing what"},{"speaker":"Chad Graves","startTime":1395.0,"endTime":1398.42,"body":"dividends it can build, instead"},{"speaker":"Chad Graves","startTime":1398.42,"endTime":1399.62,"body":"of having to just kind of pull"},{"speaker":"Chad Graves","startTime":1398.42,"endTime":1399.62,"body":"and"},{"speaker":"Paul Daly","startTime":1399.62,"endTime":1403.43,"body":"you say, you say long"},{"speaker":"Paul Daly","startTime":1399.62,"endTime":1403.43,"body":"time, right? I think that people"},{"speaker":"Paul Daly","startTime":1403.43,"endTime":1406.49,"body":"were like, What does long time"},{"speaker":"Paul Daly","startTime":1403.43,"endTime":1406.49,"body":"mean? Like, how do I gotten this"},{"speaker":"Paul Daly","startTime":1406.49,"endTime":1407.12,"body":"one time? I"},{"speaker":"Kyle Mountsier","startTime":1407.12,"endTime":1409.67,"body":"tried something"},{"speaker":"Kyle Mountsier","startTime":1407.12,"endTime":1409.67,"body":"for 90 days felt like forever?"},{"speaker":"Paul Daly","startTime":1411.25,"endTime":1415.3,"body":"canceled? No, but for"},{"speaker":"Paul Daly","startTime":1411.25,"endTime":1415.3,"body":"real, like, how much time do you"},{"speaker":"Paul Daly","startTime":1415.3,"endTime":1421.12,"body":"think you need to get a"},{"speaker":"Paul Daly","startTime":1415.3,"endTime":1421.12,"body":"noticeable bump in your results?"},{"speaker":"Paul Daly","startTime":1421.12,"endTime":1423.94,"body":"Because you've been doing SEO?"},{"speaker":"Paul Daly","startTime":1421.12,"endTime":1423.94,"body":"Well, what would you say is a"},{"speaker":"Paul Daly","startTime":1424.24,"endTime":1424.75,"body":"long time"},{"speaker":"Chad Graves","startTime":1424.78,"endTime":1427.45,"body":"four months is kind"},{"speaker":"Chad Graves","startTime":1424.78,"endTime":1427.45,"body":"of our benchmark? Yeah, it's"},{"speaker":"Chad Graves","startTime":1427.66,"endTime":1431.38,"body":"just not too terribly long."},{"speaker":"Chad Graves","startTime":1427.66,"endTime":1431.38,"body":"Right? 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And by the end of that"},{"speaker":"Chad Graves","startTime":1446.65,"endTime":1448.99,"body":"fourth month, and you should"},{"speaker":"Chad Graves","startTime":1448.99,"endTime":1452.32,"body":"start to see that steady growth."},{"speaker":"Chad Graves","startTime":1448.99,"endTime":1452.32,"body":"But usually, if we're looking at"},{"speaker":"Chad Graves","startTime":1452.32,"endTime":1455.62,"body":"data internally, it's usually on"},{"speaker":"Chad Graves","startTime":1452.32,"endTime":1455.62,"body":"that four to six month window,"},{"speaker":"Chad Graves","startTime":1455.62,"endTime":1458.32,"body":"and we're saying, Okay, this is"},{"speaker":"Chad Graves","startTime":1455.62,"endTime":1458.32,"body":"somebody now that should be"},{"speaker":"Chad Graves","startTime":1458.32,"endTime":1461.2,"body":"seeing those results. 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And now we've"},{"speaker":"Chad Graves","startTime":1461.2,"endTime":1465.13,"body":"got to tweak our own game plan,"},{"speaker":"Chad Graves","startTime":1465.13,"endTime":1468.1,"body":"right and come back to, to what"},{"speaker":"Chad Graves","startTime":1465.13,"endTime":1468.1,"body":"really we need to do here."},{"speaker":"Paul Daly","startTime":1468.14,"endTime":1470.09,"body":"So being"},{"speaker":"Paul Daly","startTime":1468.14,"endTime":1470.09,"body":"realistically if someone's"},{"speaker":"Paul Daly","startTime":1470.09,"endTime":1473.42,"body":"listening to this podcast when"},{"speaker":"Paul Daly","startTime":1470.09,"endTime":1473.42,"body":"we launch it or within you know,"},{"speaker":"Paul Daly","startTime":1473.45,"endTime":1476.42,"body":"a certain 30 days of us"},{"speaker":"Paul Daly","startTime":1473.45,"endTime":1476.42,"body":"launching it, sure if you start"},{"speaker":"Paul Daly","startTime":1476.42,"endTime":1479.09,"body":"to implement or at least take a"},{"speaker":"Paul Daly","startTime":1476.42,"endTime":1479.09,"body":"step toward doing you know,"},{"speaker":"Paul Daly","startTime":1479.21,"endTime":1483.29,"body":"executing better SEO. Literally"},{"speaker":"Paul Daly","startTime":1479.21,"endTime":1483.29,"body":"by the end of the year by"},{"speaker":"Paul Daly","startTime":1483.29,"endTime":1485.42,"body":"Christmas season, right you"},{"speaker":"Paul Daly","startTime":1483.29,"endTime":1485.42,"body":"should see noticeable"},{"speaker":"Paul Daly","startTime":1485.42,"endTime":1489.11,"body":"differences in your organic"},{"speaker":"Paul Daly","startTime":1485.42,"endTime":1489.11,"body":"traffic, noticeable differences."},{"speaker":"Paul Daly","startTime":1489.98,"endTime":1492.29,"body":"And I don't know if you've heard"},{"speaker":"Paul Daly","startTime":1489.98,"endTime":1492.29,"body":"but people are saying like"},{"speaker":"Paul Daly","startTime":1492.29,"endTime":1495.2,"body":"things might get financially."},{"speaker":"Paul Daly","startTime":1492.29,"endTime":1495.2,"body":"Country I've heard a thing or"},{"speaker":"Paul Daly","startTime":1495.2,"endTime":1495.74,"body":"two about"},{"speaker":"Chad Graves","startTime":1496.88,"endTime":1499.52,"body":"I've read that"},{"speaker":"Chad Graves","startTime":1496.88,"endTime":1499.52,"body":"somewhere. I just pass it on"},{"speaker":"Chad Graves","startTime":1499.52,"endTime":1499.97,"body":"YouTube."},{"speaker":"Paul Daly","startTime":1500.0,"endTime":1501.44,"body":"ads are somewhere"},{"speaker":"Paul Daly","startTime":1500.0,"endTime":1501.44,"body":"that something like that."},{"speaker":"Kyle Mountsier","startTime":1502.34,"endTime":1504.68,"body":"Right? Instagram"},{"speaker":"Kyle Mountsier","startTime":1502.34,"endTime":1504.68,"body":"story about that"},{"speaker":"Paul Daly","startTime":1505.55,"endTime":1507.89,"body":"wasn't really paid"},{"speaker":"Paul Daly","startTime":1505.55,"endTime":1507.89,"body":"attention. But the reality is,"},{"speaker":"Paul Daly","startTime":1507.89,"endTime":1510.98,"body":"you know, you I'm also hearing"},{"speaker":"Paul Daly","startTime":1507.89,"endTime":1510.98,"body":"in Kyle, you're hearing in"},{"speaker":"Paul Daly","startTime":1510.98,"endTime":1514.22,"body":"saying a lot in automotive like"},{"speaker":"Paul Daly","startTime":1510.98,"endTime":1514.22,"body":"the time to get things in order,"},{"speaker":"Paul Daly","startTime":1514.22,"endTime":1516.47,"body":"like things are really good"},{"speaker":"Paul Daly","startTime":1514.22,"endTime":1516.47,"body":"right now. And so if you've been"},{"speaker":"Paul Daly","startTime":1516.5,"endTime":1519.77,"body":"thinking about, you know, making"},{"speaker":"Paul Daly","startTime":1516.5,"endTime":1519.77,"body":"improvements SEO seems to me"},{"speaker":"Paul Daly","startTime":1519.77,"endTime":1522.08,"body":"like an area where you can make"},{"speaker":"Paul Daly","startTime":1519.77,"endTime":1522.08,"body":"some measurable improvements by"},{"speaker":"Paul Daly","startTime":1522.08,"endTime":1525.41,"body":"the end of this year, which,"},{"speaker":"Paul Daly","startTime":1522.08,"endTime":1525.41,"body":"right might help you reduce your"},{"speaker":"Paul Daly","startTime":1525.41,"endTime":1528.71,"body":"overall ad spend. So when the"},{"speaker":"Paul Daly","startTime":1525.41,"endTime":1528.71,"body":"budget does get tight, right,"},{"speaker":"Paul Daly","startTime":1528.8,"endTime":1531.74,"body":"you might have to cut back but"},{"speaker":"Paul Daly","startTime":1528.8,"endTime":1531.74,"body":"cutting back doesn't mean like,"},{"speaker":"Paul Daly","startTime":1531.83,"endTime":1533.33,"body":"you know, trashing your traffic."},{"speaker":"Chad Graves","startTime":1533.99,"endTime":1536.96,"body":"Yeah, yep. No, I"},{"speaker":"Chad Graves","startTime":1533.99,"endTime":1536.96,"body":"think you nailed it. It's, uh,"},{"speaker":"Chad Graves","startTime":1537.5,"endTime":1540.92,"body":"it's gonna be interesting to"},{"speaker":"Chad Graves","startTime":1537.5,"endTime":1540.92,"body":"see. I mean, it's we've lived in"},{"speaker":"Chad Graves","startTime":1540.92,"endTime":1543.8,"body":"a very interesting time these"},{"speaker":"Chad Graves","startTime":1540.92,"endTime":1543.8,"body":"last couple of years. That's an"},{"speaker":"Chad Graves","startTime":1543.8,"endTime":1546.56,"body":"understatement. Let's face it. I"},{"speaker":"Chad Graves","startTime":1543.8,"endTime":1546.56,"body":"mean, despite I mean, I was on"},{"speaker":"Chad Graves","startTime":1546.56,"endTime":1550.13,"body":"the very first Automotive State"},{"speaker":"Chad Graves","startTime":1546.56,"endTime":1550.13,"body":"of the Union, where we really"},{"speaker":"Chad Graves","startTime":1550.16,"endTime":1552.77,"body":"had no clue what was going to"},{"speaker":"Chad Graves","startTime":1550.16,"endTime":1552.77,"body":"happen. Right. And this is like,"},{"speaker":"Chad Graves","startTime":1553.07,"endTime":1555.65,"body":"April, May, 2020. Is that"},{"speaker":"Chad Graves","startTime":1553.07,"endTime":1555.65,"body":"timeline was March"},{"speaker":"Paul Daly","startTime":1555.68,"endTime":1559.31,"body":"it was right after"},{"speaker":"Paul Daly","startTime":1555.68,"endTime":1559.31,"body":"March 2020. In around April."},{"speaker":"Paul Daly","startTime":1559.34,"endTime":1561.89,"body":"Yeah. And for the most part,"},{"speaker":"Chad Graves","startTime":1562.91,"endTime":1564.53,"body":"dealerships have"},{"speaker":"Chad Graves","startTime":1562.91,"endTime":1564.53,"body":"done pretty well since then."},{"speaker":"Chad Graves","startTime":1564.56,"endTime":1566.42,"body":"Right. I mean, you're gonna have"},{"speaker":"Chad Graves","startTime":1564.56,"endTime":1566.42,"body":"your exceptions. But you look at"},{"speaker":"Chad Graves","startTime":1566.42,"endTime":1571.25,"body":"the last year, and I know,"},{"speaker":"Chad Graves","startTime":1566.42,"endTime":1571.25,"body":"several clients who have record"},{"speaker":"Chad Graves","startTime":1571.25,"endTime":1573.47,"body":"years record sales, and they"},{"speaker":"Chad Graves","startTime":1571.25,"endTime":1573.47,"body":"don't even have inventory to"},{"speaker":"Chad Graves","startTime":1573.47,"endTime":1577.43,"body":"sell. Right. And so it's"},{"speaker":"Chad Graves","startTime":1573.47,"endTime":1577.43,"body":"amazing. And so I think you"},{"speaker":"Chad Graves","startTime":1577.43,"endTime":1580.64,"body":"always, it's always better to,"},{"speaker":"Chad Graves","startTime":1577.43,"endTime":1580.64,"body":"you know, be ready for those"},{"speaker":"Chad Graves","startTime":1580.64,"endTime":1583.7,"body":"things when you don't have to be"},{"speaker":"Chad Graves","startTime":1580.64,"endTime":1583.7,"body":"ready today. Right? It's better"},{"speaker":"Chad Graves","startTime":1583.7,"endTime":1587.66,"body":"to be prepared. So, you know, I"},{"speaker":"Chad Graves","startTime":1583.7,"endTime":1587.66,"body":"think just like with anything"},{"speaker":"Chad Graves","startTime":1587.66,"endTime":1590.87,"body":"else, if people are investing"},{"speaker":"Chad Graves","startTime":1587.66,"endTime":1590.87,"body":"now and starting to look at"},{"speaker":"Chad Graves","startTime":1590.87,"endTime":1594.41,"body":"those things and understand what"},{"speaker":"Chad Graves","startTime":1590.87,"endTime":1594.41,"body":"does need to change, what does"},{"speaker":"Chad Graves","startTime":1594.41,"endTime":1597.47,"body":"need to shift? Or what"},{"speaker":"Chad Graves","startTime":1594.41,"endTime":1597.47,"body":"opportunities do I have? Right?"},{"speaker":"Chad Graves","startTime":1597.5,"endTime":1600.02,"body":"I mean, there's a whole host of"},{"speaker":"Chad Graves","startTime":1597.5,"endTime":1600.02,"body":"ways you can look for not a lot"},{"speaker":"Chad Graves","startTime":1600.02,"endTime":1603.65,"body":"of money or no cost even to just"},{"speaker":"Chad Graves","startTime":1600.02,"endTime":1603.65,"body":"understand, okay, this is where"},{"speaker":"Chad Graves","startTime":1603.65,"endTime":1607.13,"body":"I see opportunity. And this is"},{"speaker":"Chad Graves","startTime":1603.65,"endTime":1607.13,"body":"where opportunity lies. And for"},{"speaker":"Chad Graves","startTime":1607.13,"endTime":1611.66,"body":"your point when things maybe do"},{"speaker":"Chad Graves","startTime":1607.13,"endTime":1611.66,"body":"change economically, you know,"},{"speaker":"Chad Graves","startTime":1611.69,"endTime":1614.54,"body":"you're not the last one to the"},{"speaker":"Chad Graves","startTime":1611.69,"endTime":1614.54,"body":"table trying to figure it out."},{"speaker":"Paul Daly","startTime":1615.05,"endTime":1617.84,"body":"For real, hey, what's"},{"speaker":"Paul Daly","startTime":1615.05,"endTime":1617.84,"body":"the best onramp for people to"},{"speaker":"Paul Daly","startTime":1617.84,"endTime":1620.18,"body":"get ahold of you? Or kind of"},{"speaker":"Paul Daly","startTime":1617.84,"endTime":1620.18,"body":"like, find out more about"},{"speaker":"Paul Daly","startTime":1620.18,"endTime":1620.69,"body":"review?"},{"speaker":"Chad Graves","startTime":1621.35,"endTime":1624.41,"body":"Sure. I mean, I'm"},{"speaker":"Chad Graves","startTime":1621.35,"endTime":1624.41,"body":"always available. For the most"},{"speaker":"Chad Graves","startTime":1624.41,"endTime":1628.28,"body":"part, my email is just"},{"speaker":"Chad Graves","startTime":1624.41,"endTime":1628.28,"body":"chad@reunionmarketing.com My"},{"speaker":"Chad Graves","startTime":1628.28,"endTime":1633.32,"body":"cell phone is 919-602-0438. Our"},{"speaker":"Chad Graves","startTime":1628.28,"endTime":1633.32,"body":"website just as"},{"speaker":"Chad Graves","startTime":1633.35,"endTime":1637.46,"body":"reunionmarketing.com We are easy"},{"speaker":"Chad Graves","startTime":1633.35,"endTime":1637.46,"body":"to find. We're on LinkedIn,"},{"speaker":"Chad Graves","startTime":1637.46,"endTime":1641.06,"body":"Dave, Dane all of us. And we"},{"speaker":"Chad Graves","startTime":1637.46,"endTime":1641.06,"body":"love having these conversations."},{"speaker":"Chad Graves","startTime":1641.06,"endTime":1643.85,"body":"So you know, even if we don't,"},{"speaker":"Chad Graves","startTime":1641.06,"endTime":1643.85,"body":"somebody doesn't want to, you"},{"speaker":"Chad Graves","startTime":1643.85,"endTime":1646.1,"body":"know, hey, I'm not ready to pull"},{"speaker":"Chad Graves","startTime":1643.85,"endTime":1646.1,"body":"the trigger today. But I'd like"},{"speaker":"Chad Graves","startTime":1646.1,"endTime":1648.77,"body":"to pick your brain Cool, man,"},{"speaker":"Chad Graves","startTime":1646.1,"endTime":1648.77,"body":"let's have that conversation,"},{"speaker":"Chad Graves","startTime":1648.77,"endTime":1652.16,"body":"because that's where things like"},{"speaker":"Chad Graves","startTime":1648.77,"endTime":1652.16,"body":"this and good ideas get shared."},{"speaker":"Chad Graves","startTime":1652.16,"endTime":1654.44,"body":"And that's really what it's all"},{"speaker":"Chad Graves","startTime":1652.16,"endTime":1654.44,"body":"about. Right? As I know, you"},{"speaker":"Chad Graves","startTime":1654.44,"endTime":1655.88,"body":"guys will be proponents of as"},{"speaker":"Chad Graves","startTime":1654.44,"endTime":1655.88,"body":"well,"},{"speaker":"Kyle Mountsier","startTime":1657.08,"endTime":1658.85,"body":"to that"},{"speaker":"Kyle Mountsier","startTime":1657.08,"endTime":1658.85,"body":"collaboration. Let's go."},{"speaker":"Paul Daly","startTime":1660.23,"endTime":1662.06,"body":"I love it. Yeah."},{"speaker":"Paul Daly","startTime":1660.23,"endTime":1662.06,"body":"Thanks so much for spending some"},{"speaker":"Paul Daly","startTime":1662.06,"endTime":1664.7,"body":"time with us today. I'm looking"},{"speaker":"Paul Daly","startTime":1662.06,"endTime":1664.7,"body":"forward to spending time with"},{"speaker":"Paul Daly","startTime":1664.7,"endTime":1668.6,"body":"the Reunion team at the karaoke"},{"speaker":"Paul Daly","startTime":1664.7,"endTime":1668.6,"body":"event at ASOTU CON."},{"speaker":"Chad Graves","startTime":1670.1,"endTime":1671.93,"body":"I love it. Thank"},{"speaker":"Chad Graves","startTime":1670.1,"endTime":1671.93,"body":"you guys. It's a great time."},{"speaker":"Chad Graves","startTime":1671.93,"endTime":1673.88,"body":"Appreciate it. Looking forward"},{"speaker":"Chad Graves","startTime":1671.93,"endTime":1673.88,"body":"to seeing you guys in Philly."},{"speaker":"Kyle Mountsier","startTime":1678.05,"endTime":1683.0,"body":"VDP SRP, SEO"},{"speaker":"Kyle Mountsier","startTime":1678.05,"endTime":1683.0,"body":"SEM. See this is like, this is"},{"speaker":"Kyle Mountsier","startTime":1683.0,"endTime":1687.56,"body":"like a solid rap, right? It's"},{"speaker":"Kyle Mountsier","startTime":1683.0,"endTime":1687.56,"body":"called it's called the I don't"},{"speaker":"Kyle Mountsier","startTime":1687.56,"endTime":1690.32,"body":"really know what three letter"},{"speaker":"Kyle Mountsier","startTime":1687.56,"endTime":1690.32,"body":"word you're talking about rap."},{"speaker":"Kyle Mountsier","startTime":1690.32,"endTime":1694.85,"body":"And so I think a lot of people"},{"speaker":"Kyle Mountsier","startTime":1690.32,"endTime":1694.85,"body":"are very, very confused about"},{"speaker":"Kyle Mountsier","startTime":1694.91,"endTime":1698.6,"body":"what SEO is. And I think that,"},{"speaker":"Kyle Mountsier","startTime":1694.91,"endTime":1698.6,"body":"that Chad was hopefully able to"},{"speaker":"Kyle Mountsier","startTime":1698.6,"endTime":1702.44,"body":"assuage some of those fears, and"},{"speaker":"Kyle Mountsier","startTime":1698.6,"endTime":1702.44,"body":"just the approach that it takes"},{"speaker":"Kyle Mountsier","startTime":1702.44,"endTime":1706.07,"body":"and and the time that it takes"},{"speaker":"Kyle Mountsier","startTime":1702.44,"endTime":1706.07,"body":"to put in. And I think as an"},{"speaker":"Kyle Mountsier","startTime":1706.07,"endTime":1709.58,"body":"industry, one, we've got to do a"},{"speaker":"Kyle Mountsier","startTime":1706.07,"endTime":1709.58,"body":"better job at explaining all"},{"speaker":"Kyle Mountsier","startTime":1709.58,"endTime":1713.42,"body":"these three letter acronyms"},{"speaker":"Kyle Mountsier","startTime":1709.58,"endTime":1713.42,"body":"across the board. But to I think"},{"speaker":"Kyle Mountsier","startTime":1713.42,"endTime":1717.05,"body":"we we need to do a better job at"},{"speaker":"Kyle Mountsier","startTime":1713.42,"endTime":1717.05,"body":"segmenting and understanding"},{"speaker":"Kyle Mountsier","startTime":1717.32,"endTime":1721.16,"body":"where like marketing channels"},{"speaker":"Kyle Mountsier","startTime":1717.32,"endTime":1721.16,"body":"and marketing lanes and how they"},{"speaker":"Kyle Mountsier","startTime":1721.16,"endTime":1723.89,"body":"work together and work in and"},{"speaker":"Kyle Mountsier","startTime":1721.16,"endTime":1723.89,"body":"amongst each other. And so I"},{"speaker":"Kyle Mountsier","startTime":1723.89,"endTime":1727.4,"body":"really think that chat is, you"},{"speaker":"Kyle Mountsier","startTime":1723.89,"endTime":1727.4,"body":"know, chat and reunion are"},{"speaker":"Kyle Mountsier","startTime":1727.4,"endTime":1730.85,"body":"trying to solve that for"},{"speaker":"Kyle Mountsier","startTime":1727.4,"endTime":1730.85,"body":"dealers. And I appreciate that,"},{"speaker":"Kyle Mountsier","startTime":1731.12,"endTime":1735.23,"body":"like, for a marketing agency to"},{"speaker":"Kyle Mountsier","startTime":1731.12,"endTime":1735.23,"body":"say that they lead with SEO, is"},{"speaker":"Kyle Mountsier","startTime":1735.23,"endTime":1738.02,"body":"that that's a bold tactic for"},{"speaker":"Kyle Mountsier","startTime":1735.23,"endTime":1738.02,"body":"real in this time."},{"speaker":"Michael Cirillo","startTime":1739.26,"endTime":1744.57,"body":"Michael? Well,"},{"speaker":"Michael Cirillo","startTime":1739.26,"endTime":1744.57,"body":"I was gonna say, you know, it's,"},{"speaker":"Michael Cirillo","startTime":1744.87,"endTime":1749.13,"body":"it is bold, because everything"},{"speaker":"Michael Cirillo","startTime":1744.87,"endTime":1749.13,"body":"we know, like we've, we're in a"},{"speaker":"Michael Cirillo","startTime":1749.13,"endTime":1752.97,"body":"space where there's SEO, there's"},{"speaker":"Michael Cirillo","startTime":1749.13,"endTime":1752.97,"body":"lead zombies, right like we"},{"speaker":"Michael Cirillo","startTime":1752.97,"endTime":1757.92,"body":"exist in in troubling waters,"},{"speaker":"Michael Cirillo","startTime":1752.97,"endTime":1757.92,"body":"Walking Dead leads zombie kind"},{"speaker":"Michael Cirillo","startTime":1757.92,"endTime":1761.64,"body":"of where if it can't attribute"},{"speaker":"Michael Cirillo","startTime":1757.92,"endTime":1761.64,"body":"immediately in a one to one"},{"speaker":"Michael Cirillo","startTime":1761.64,"endTime":1765.3,"body":"fashion to a lead. You're really"},{"speaker":"Michael Cirillo","startTime":1761.64,"endTime":1765.3,"body":"putting yourself on the chopping"},{"speaker":"Michael Cirillo","startTime":1765.3,"endTime":1769.23,"body":"block quick and of course we"},{"speaker":"Michael Cirillo","startTime":1765.3,"endTime":1769.23,"body":"know that SEO while worthwhile"},{"speaker":"Michael Cirillo","startTime":1769.23,"endTime":1774.84,"body":"is not an overnight thing. But"},{"speaker":"Michael Cirillo","startTime":1769.23,"endTime":1774.84,"body":"guys, like you know me I try and"},{"speaker":"Michael Cirillo","startTime":1774.84,"endTime":1778.71,"body":"relate everything back to just"},{"speaker":"Michael Cirillo","startTime":1774.84,"endTime":1778.71,"body":"regular day to day life. Track"},{"speaker":"Michael Cirillo","startTime":1778.71,"endTime":1783.12,"body":"and Field track and field like"},{"speaker":"Michael Cirillo","startTime":1778.71,"endTime":1783.12,"body":"SEO is like having having an"},{"speaker":"Michael Cirillo","startTime":1783.12,"endTime":1787.08,"body":"acreage and never wanting to mow"},{"speaker":"Michael Cirillo","startTime":1783.12,"endTime":1787.08,"body":"the lawn but then complaining"},{"speaker":"Michael Cirillo","startTime":1787.08,"endTime":1790.89,"body":"that the lawn is never mowed and"},{"speaker":"Michael Cirillo","startTime":1787.08,"endTime":1790.89,"body":"never cultivated. So here we"},{"speaker":"Michael Cirillo","startTime":1790.89,"endTime":1794.73,"body":"have these properties that we've"},{"speaker":"Michael Cirillo","startTime":1790.89,"endTime":1794.73,"body":"over the last what 25 30 years"},{"speaker":"Michael Cirillo","startTime":1794.73,"endTime":1798.81,"body":"have invested a tremendous"},{"speaker":"Michael Cirillo","startTime":1794.73,"endTime":1798.81,"body":"amount into, like ads to drive"},{"speaker":"Michael Cirillo","startTime":1798.81,"endTime":1803.31,"body":"traffic and You know the news"},{"speaker":"Michael Cirillo","startTime":1798.81,"endTime":1803.31,"body":"spots and the radio remotes and"},{"speaker":"Michael Cirillo","startTime":1803.31,"endTime":1807.21,"body":"we want traffic traffic traffic,"},{"speaker":"Michael Cirillo","startTime":1803.31,"endTime":1807.21,"body":"we built this property, and then"},{"speaker":"Michael Cirillo","startTime":1807.21,"endTime":1810.75,"body":"we're never willing to cultivate"},{"speaker":"Michael Cirillo","startTime":1807.21,"endTime":1810.75,"body":"it. We're never willing to make"},{"speaker":"Michael Cirillo","startTime":1810.75,"endTime":1814.59,"body":"it a pleasing space for all of"},{"speaker":"Michael Cirillo","startTime":1810.75,"endTime":1814.59,"body":"that traffic all of those people"},{"speaker":"Michael Cirillo","startTime":1814.59,"endTime":1817.32,"body":"to come to. And then of course,"},{"speaker":"Michael Cirillo","startTime":1814.59,"endTime":1817.32,"body":"we get mad when it doesn't one"},{"speaker":"Michael Cirillo","startTime":1817.32,"endTime":1819.6,"body":"to one attribute to a lead. So I"},{"speaker":"Michael Cirillo","startTime":1817.32,"endTime":1819.6,"body":"thought he did a great job at"},{"speaker":"Michael Cirillo","startTime":1819.6,"endTime":1822.96,"body":"dispelling myths around that."},{"speaker":"Michael Cirillo","startTime":1819.6,"endTime":1822.96,"body":"The last thing I would add to"},{"speaker":"Michael Cirillo","startTime":1822.96,"endTime":1825.84,"body":"that is it reminds me of some"},{"speaker":"Michael Cirillo","startTime":1822.96,"endTime":1825.84,"body":"interviews that I've done with"},{"speaker":"Michael Cirillo","startTime":1825.84,"endTime":1828.6,"body":"Rand Fishkin, who's the founder"},{"speaker":"Michael Cirillo","startTime":1825.84,"endTime":1828.6,"body":"of a company called Moz. Like,"},{"speaker":"Michael Cirillo","startTime":1828.93,"endTime":1832.05,"body":"world renowned SEO, like, you"},{"speaker":"Michael Cirillo","startTime":1828.93,"endTime":1832.05,"body":"know, Greg Gifford goes to"},{"speaker":"Michael Cirillo","startTime":1832.05,"endTime":1836.22,"body":"MozCon and speaks and does like"},{"speaker":"Michael Cirillo","startTime":1832.05,"endTime":1836.22,"body":"a lot of stuff like that. And,"},{"speaker":"Michael Cirillo","startTime":1836.31,"endTime":1841.44,"body":"and Rand was really expressing"},{"speaker":"Michael Cirillo","startTime":1836.31,"endTime":1841.44,"body":"that, because it's not"},{"speaker":"Michael Cirillo","startTime":1841.44,"endTime":1846.09,"body":"immediate, because it requires"},{"speaker":"Michael Cirillo","startTime":1841.44,"endTime":1846.09,"body":"effort, but can sustain you for"},{"speaker":"Michael Cirillo","startTime":1846.09,"endTime":1849.42,"body":"extended periods of time."},{"speaker":"Michael Cirillo","startTime":1846.09,"endTime":1849.42,"body":"Because it's not immediate. It's"},{"speaker":"Michael Cirillo","startTime":1849.42,"endTime":1853.26,"body":"that thing that we're just, it's"},{"speaker":"Michael Cirillo","startTime":1849.42,"endTime":1853.26,"body":"really hard for us to bite into."},{"speaker":"Michael Cirillo","startTime":1853.26,"endTime":1855.45,"body":"So I thought Chad did a great"},{"speaker":"Michael Cirillo","startTime":1853.26,"endTime":1855.45,"body":"job at,"},{"speaker":"Paul Daly","startTime":1856.02,"endTime":1858.63,"body":"you know, exploring,"},{"speaker":"Paul Daly","startTime":1856.02,"endTime":1858.63,"body":"for sure. I mean, SEO in"},{"speaker":"Paul Daly","startTime":1858.63,"endTime":1861.81,"body":"general. We live in an"},{"speaker":"Paul Daly","startTime":1858.63,"endTime":1861.81,"body":"environment where we want"},{"speaker":"Paul Daly","startTime":1861.81,"endTime":1864.72,"body":"everything now not just in the"},{"speaker":"Paul Daly","startTime":1861.81,"endTime":1864.72,"body":"car business, but in everything."},{"speaker":"Paul Daly","startTime":1864.93,"endTime":1869.01,"body":"And, you know, look, diet pills"},{"speaker":"Paul Daly","startTime":1864.93,"endTime":1869.01,"body":"are something but eating right"},{"speaker":"Paul Daly","startTime":1869.01,"endTime":1871.77,"body":"and exercising what actually"},{"speaker":"Paul Daly","startTime":1869.01,"endTime":1871.77,"body":"makes you healthy long term. So"},{"speaker":"Paul Daly","startTime":1871.77,"endTime":1874.35,"body":"I appreciate your unique"},{"speaker":"Paul Daly","startTime":1871.77,"endTime":1874.35,"body":"approach to this. I think that"},{"speaker":"Paul Daly","startTime":1874.35,"endTime":1878.58,"body":"the best people to be at least"},{"speaker":"Paul Daly","startTime":1874.35,"endTime":1878.58,"body":"beating the drum of consistency"},{"speaker":"Paul Daly","startTime":1878.58,"endTime":1882.96,"body":"over time and why it matters. So"},{"speaker":"Paul Daly","startTime":1878.58,"endTime":1882.96,"body":"on behalf of Michael Cirilo Kyle"},{"speaker":"Paul Daly","startTime":1882.96,"endTime":1885.45,"body":"Mountsier, we're gonna keep"},{"speaker":"Paul Daly","startTime":1882.96,"endTime":1885.45,"body":"laughing we'll see you next time"},{"speaker":"Paul Daly","startTime":1885.45,"endTime":1886.14,"body":"on Auto Collabs."},{"speaker":"Unknown","startTime":1886.17,"endTime":1889.5,"body":"Sign up for our free"},{"speaker":"Unknown","startTime":1886.17,"endTime":1889.5,"body":"and fun to read daily email for"},{"speaker":"Unknown","startTime":1889.5,"endTime":1893.34,"body":"a free shot of relevant news and"},{"speaker":"Unknown","startTime":1889.5,"endTime":1893.34,"body":"automotive, retail media and pop"},{"speaker":"Unknown","startTime":1893.34,"endTime":1899.16,"body":"culture. You can get it now at"},{"speaker":"Unknown","startTime":1893.34,"endTime":1899.16,"body":"asotu.com That's ASOTU.com. If"},{"speaker":"Unknown","startTime":1899.16,"endTime":1902.46,"body":"you love this podcast, please"},{"speaker":"Unknown","startTime":1899.16,"endTime":1902.46,"body":"leave us a review and share it"},{"speaker":"Unknown","startTime":1902.46,"endTime":1905.49,"body":"with a friend. Thanks again for"},{"speaker":"Unknown","startTime":1902.46,"endTime":1905.49,"body":"listening. We'll see you next"},{"speaker":"Unknown","startTime":1905.49,"endTime":1905.7,"body":"time."}]}