{"version":"1.0.0","segments":[{"speaker":"Kyle Mountsier","startTime":0.0,"endTime":3.75,"body":"When I was a"},{"speaker":"Kyle Mountsier","startTime":0.0,"endTime":3.75,"body":"kid, I tried to skate. And I was"},{"speaker":"Kyle Mountsier","startTime":3.75,"endTime":4.56,"body":"terrible at it"},{"speaker":"Unknown","startTime":11.26,"endTime":13.12,"body":"this is Auto Collabs"},{"speaker":"Paul Daly","startTime":13.12,"endTime":15.43,"body":"like roller skate and"},{"speaker":"Paul Daly","startTime":13.12,"endTime":15.43,"body":"skating rink. We know a couple"},{"speaker":"Paul Daly","startTime":15.43,"endTime":15.85,"body":"skate"},{"speaker":"Kyle Mountsier","startTime":15.91,"endTime":19.21,"body":"like, no"},{"speaker":"Kyle Mountsier","startTime":15.91,"endTime":19.21,"body":"goodness. Are you serious? I was"},{"speaker":"Kyle Mountsier","startTime":19.21,"endTime":23.11,"body":"an all pro four wheel skater."},{"speaker":"Kyle Mountsier","startTime":19.21,"endTime":23.11,"body":"But no, when we're talking about"},{"speaker":"Kyle Mountsier","startTime":23.5,"endTime":28.75,"body":"when we're talking about pants"},{"speaker":"Kyle Mountsier","startTime":23.5,"endTime":28.75,"body":"and all rolled up triple rolled"},{"speaker":"Kyle Mountsier","startTime":29.2,"endTime":35.47,"body":"to a 90s. Like it was my job to"},{"speaker":"Kyle Mountsier","startTime":29.2,"endTime":35.47,"body":"write socks. No. So our next"},{"speaker":"Kyle Mountsier","startTime":35.47,"endTime":38.59,"body":"guest, probably one of the first"},{"speaker":"Kyle Mountsier","startTime":35.47,"endTime":38.59,"body":"ways that I was introduced to"},{"speaker":"Kyle Mountsier","startTime":38.59,"endTime":43.69,"body":"him is that he owned a skate"},{"speaker":"Kyle Mountsier","startTime":38.59,"endTime":43.69,"body":"shop. We're talking like board"},{"speaker":"Kyle Mountsier","startTime":43.69,"endTime":48.52,"body":"skates in the late 90s. And"},{"speaker":"Kyle Mountsier","startTime":43.69,"endTime":48.52,"body":"earliest board. Yeah, a"},{"speaker":"Kyle Mountsier","startTime":48.52,"endTime":52.84,"body":"skateboard board a skateboard."},{"speaker":"Kyle Mountsier","startTime":48.52,"endTime":52.84,"body":"Hey, this is how much I know"},{"speaker":"Kyle Mountsier","startTime":52.84,"endTime":56.41,"body":"about skateboarding. With"},{"speaker":"Kyle Mountsier","startTime":52.84,"endTime":56.41,"body":"wheels. I tried it one time fell"},{"speaker":"Kyle Mountsier","startTime":56.41,"endTime":61.0,"body":"on my rear and I was done. But"},{"speaker":"Kyle Mountsier","startTime":56.41,"endTime":61.0,"body":"that's like the first way I get"},{"speaker":"Kyle Mountsier","startTime":61.0,"endTime":65.98,"body":"introduced to Jeff Revilla. The"},{"speaker":"Kyle Mountsier","startTime":61.0,"endTime":65.98,"body":"second way is he shared a video"},{"speaker":"Kyle Mountsier","startTime":66.01,"endTime":69.76,"body":"with a group of my friends. That"},{"speaker":"Kyle Mountsier","startTime":66.01,"endTime":69.76,"body":"was him in his skate shop,"},{"speaker":"Kyle Mountsier","startTime":69.76,"endTime":73.87,"body":"creating content. And at the end"},{"speaker":"Kyle Mountsier","startTime":69.76,"endTime":73.87,"body":"of the video, he takes all of"},{"speaker":"Kyle Mountsier","startTime":73.87,"endTime":77.08,"body":"the skate stuff in front of him"},{"speaker":"Kyle Mountsier","startTime":73.87,"endTime":77.08,"body":"and throws it at his producer."},{"speaker":"Kyle Mountsier","startTime":77.77,"endTime":81.94,"body":"Because of that one thing, this"},{"speaker":"Kyle Mountsier","startTime":77.77,"endTime":81.94,"body":"video goes on to get hundreds of"},{"speaker":"Kyle Mountsier","startTime":81.97,"endTime":86.8,"body":"1000s of really, and thus starts"},{"speaker":"Kyle Mountsier","startTime":81.97,"endTime":86.8,"body":"the story of Jeff Revilla, the"},{"speaker":"Kyle Mountsier","startTime":86.8,"endTime":90.49,"body":"consummate content creator. Oh"},{"speaker":"Kyle Mountsier","startTime":86.8,"endTime":90.49,"body":"my goodness, like how long ago"},{"speaker":"Kyle Mountsier","startTime":90.49,"endTime":95.44,"body":"was that? It was probably like"},{"speaker":"Kyle Mountsier","startTime":90.49,"endTime":95.44,"body":"late 2000s, early, early 2010."},{"speaker":"Kyle Mountsier","startTime":95.44,"endTime":98.59,"body":"Somewhere in there. You've known"},{"speaker":"Kyle Mountsier","startTime":95.44,"endTime":98.59,"body":"about no Oh, I haven't known"},{"speaker":"Kyle Mountsier","startTime":98.59,"endTime":101.65,"body":"him. I just got shared that"},{"speaker":"Kyle Mountsier","startTime":98.59,"endTime":101.65,"body":"video. That was two years ago."},{"speaker":"Kyle Mountsier","startTime":101.65,"endTime":103.99,"body":"Yeah. So you're saying he's been"},{"speaker":"Kyle Mountsier","startTime":101.65,"endTime":103.99,"body":"doing this for a while he's been"},{"speaker":"Kyle Mountsier","startTime":103.99,"endTime":106.45,"body":"doing it a hot minute, man. He's"},{"speaker":"Kyle Mountsier","startTime":103.99,"endTime":106.45,"body":"one of the people that I can't"},{"speaker":"Kyle Mountsier","startTime":106.48,"endTime":109.9,"body":"see coming to ASOTU CON. He"},{"speaker":"Kyle Mountsier","startTime":106.48,"endTime":109.9,"body":"absolutely I cannot wait to meet"},{"speaker":"Kyle Mountsier","startTime":109.9,"endTime":112.48,"body":"him. Yeah, he's coming to ASOTU"},{"speaker":"Kyle Mountsier","startTime":109.9,"endTime":112.48,"body":"CON, he's going to be a part of"},{"speaker":"Kyle Mountsier","startTime":112.48,"endTime":114.88,"body":"he's a part of the Auto Genius"},{"speaker":"Kyle Mountsier","startTime":112.48,"endTime":114.88,"body":"community. So he's going to be"},{"speaker":"Kyle Mountsier","startTime":114.88,"endTime":119.62,"body":"in that dealers pitching vendors"},{"speaker":"Kyle Mountsier","startTime":114.88,"endTime":119.62,"body":"Pitch Tank arena. And it's"},{"speaker":"Kyle Mountsier","startTime":119.62,"endTime":123.04,"body":"really interesting, because you"},{"speaker":"Kyle Mountsier","startTime":119.62,"endTime":123.04,"body":"look across marketers in our, in"},{"speaker":"Kyle Mountsier","startTime":123.04,"endTime":126.58,"body":"our industry, and you see these"},{"speaker":"Kyle Mountsier","startTime":123.04,"endTime":126.58,"body":"super analytical, highly"},{"speaker":"Kyle Mountsier","startTime":126.58,"endTime":129.37,"body":"dedicated process people,"},{"speaker":"Kyle Mountsier","startTime":126.58,"endTime":129.37,"body":"especially in a director role,"},{"speaker":"Kyle Mountsier","startTime":129.55,"endTime":134.5,"body":"but so many of them come from"},{"speaker":"Kyle Mountsier","startTime":129.55,"endTime":134.5,"body":"this creative ecosystem. And and"},{"speaker":"Kyle Mountsier","startTime":134.53,"endTime":137.14,"body":"that's what really makes them"},{"speaker":"Kyle Mountsier","startTime":134.53,"endTime":137.14,"body":"great, because they're not just"},{"speaker":"Kyle Mountsier","startTime":137.14,"endTime":139.84,"body":"great creators, but that allows"},{"speaker":"Kyle Mountsier","startTime":137.14,"endTime":139.84,"body":"them to be creative in the way"},{"speaker":"Kyle Mountsier","startTime":139.84,"endTime":144.16,"body":"that they create processes or"},{"speaker":"Kyle Mountsier","startTime":139.84,"endTime":144.16,"body":"engage their community. And he's"},{"speaker":"Kyle Mountsier","startTime":144.16,"endTime":146.62,"body":"someone that's done that really,"},{"speaker":"Kyle Mountsier","startTime":144.16,"endTime":146.62,"body":"really well. Good night."},{"speaker":"Paul Daly","startTime":147.25,"endTime":149.14,"body":"Michael, have you"},{"speaker":"Paul Daly","startTime":147.25,"endTime":149.14,"body":"ever skateboarded"},{"speaker":"Michael Cirillo","startTime":149.93,"endTime":153.56,"body":"I was not"},{"speaker":"Michael Cirillo","startTime":149.93,"endTime":153.56,"body":"allowed. So I would borrow my"},{"speaker":"Michael Cirillo","startTime":153.56,"endTime":156.95,"body":"friend's skateboards. And now"},{"speaker":"Michael Cirillo","startTime":153.56,"endTime":156.95,"body":"that I think about it, why"},{"speaker":"Michael Cirillo","startTime":156.95,"endTime":159.53,"body":"wasn't I allowed? We didn't have"},{"speaker":"Michael Cirillo","startTime":156.95,"endTime":159.53,"body":"to, like pay for hospital"},{"speaker":"Michael Cirillo","startTime":159.53,"endTime":165.35,"body":"visits. This isn't a done but"},{"speaker":"Michael Cirillo","startTime":159.53,"endTime":165.35,"body":"yeah. Now I'm enraged. But I"},{"speaker":"Michael Cirillo","startTime":165.35,"endTime":169.76,"body":"used to go call my dad into the"},{"speaker":"Michael Cirillo","startTime":165.35,"endTime":169.76,"body":"backyard and just practice doing"},{"speaker":"Michael Cirillo","startTime":169.76,"endTime":174.2,"body":"kick flips on the grass. It"},{"speaker":"Michael Cirillo","startTime":169.76,"endTime":174.2,"body":"still got me skating by like,"},{"speaker":"Michael Cirillo","startTime":174.98,"endTime":178.04,"body":"not visible but I'm sure my mom"},{"speaker":"Michael Cirillo","startTime":174.98,"endTime":178.04,"body":"was just like peering through"},{"speaker":"Michael Cirillo","startTime":178.04,"endTime":181.7,"body":"the blinds being like my son"},{"speaker":"Michael Cirillo","startTime":178.04,"endTime":181.7,"body":"shake their head. Yeah, no, but"},{"speaker":"Michael Cirillo","startTime":181.79,"endTime":184.73,"body":"you know what I was gonna say I"},{"speaker":"Michael Cirillo","startTime":181.79,"endTime":184.73,"body":"and I hope I really hope we get"},{"speaker":"Michael Cirillo","startTime":184.73,"endTime":188.93,"body":"to kind of dig into this with"},{"speaker":"Michael Cirillo","startTime":184.73,"endTime":188.93,"body":"Jeff. content creating for that"},{"speaker":"Michael Cirillo","startTime":188.93,"endTime":194.3,"body":"long Me thinks there must be"},{"speaker":"Michael Cirillo","startTime":188.93,"endTime":194.3,"body":"something to it. And here we are"},{"speaker":"Michael Cirillo","startTime":194.3,"endTime":197.96,"body":"in 2022 Still trying to convince"},{"speaker":"Michael Cirillo","startTime":194.3,"endTime":197.96,"body":"the pupil about the power of, of"},{"speaker":"Michael Cirillo","startTime":197.96,"endTime":200.78,"body":"content creation. So I hope that"},{"speaker":"Michael Cirillo","startTime":197.96,"endTime":200.78,"body":"everybody enjoys this"},{"speaker":"Michael Cirillo","startTime":200.78,"endTime":202.61,"body":"conversation with Jeff Revilla."},{"speaker":"Kyle Mountsier","startTime":211.04,"endTime":213.71,"body":"All right, Jeff"},{"speaker":"Kyle Mountsier","startTime":211.04,"endTime":213.71,"body":"Revilla the man the myth, the"},{"speaker":"Kyle Mountsier","startTime":213.71,"endTime":219.17,"body":"legend, probably honestly, I"},{"speaker":"Kyle Mountsier","startTime":213.71,"endTime":219.17,"body":"think Jeff, you may hold the"},{"speaker":"Kyle Mountsier","startTime":219.17,"endTime":224.06,"body":"like place in my heart and"},{"speaker":"Kyle Mountsier","startTime":219.17,"endTime":224.06,"body":"actually own the trophy for the"},{"speaker":"Kyle Mountsier","startTime":224.06,"endTime":228.5,"body":"greatest gif slash meme creator"},{"speaker":"Kyle Mountsier","startTime":224.06,"endTime":228.5,"body":"in automotive. Are you okay with"},{"speaker":"Kyle Mountsier","startTime":228.5,"endTime":229.25,"body":"that statement?"},{"speaker":"Jeff Revilla","startTime":229.97,"endTime":231.47,"body":"I mean, I'll"},{"speaker":"Jeff Revilla","startTime":229.97,"endTime":231.47,"body":"accept it, accept it. I did"},{"speaker":"Jeff Revilla","startTime":231.47,"endTime":233.99,"body":"notice all and for the"},{"speaker":"Jeff Revilla","startTime":231.47,"endTime":233.99,"body":"conference, everybody else got"},{"speaker":"Jeff Revilla","startTime":233.99,"endTime":237.65,"body":"an automotive credit, their like"},{"speaker":"Jeff Revilla","startTime":233.99,"endTime":237.65,"body":"director of this and invented"},{"speaker":"Jeff Revilla","startTime":237.65,"endTime":241.4,"body":"this. And then I all my only"},{"speaker":"Jeff Revilla","startTime":237.65,"endTime":241.4,"body":"credit for the conference was"},{"speaker":"Jeff Revilla","startTime":242.24,"endTime":246.32,"body":"smoothest voice in podcasting,"},{"speaker":"Jeff Revilla","startTime":242.24,"endTime":246.32,"body":"which was like, nothing I do"},{"speaker":"Jeff Revilla","startTime":246.32,"endTime":249.41,"body":"ever gets an automotive credit."},{"speaker":"Jeff Revilla","startTime":246.32,"endTime":249.41,"body":"But yeah, I do. I do stuff."},{"speaker":"Kyle Mountsier","startTime":250.82,"endTime":256.52,"body":"That's great."},{"speaker":"Kyle Mountsier","startTime":250.82,"endTime":256.52,"body":"No, yeah. So Jeff Revilla is, is"},{"speaker":"Kyle Mountsier","startTime":256.52,"endTime":259.28,"body":"your technical Title Director of"},{"speaker":"Kyle Mountsier","startTime":256.52,"endTime":259.28,"body":"Marketing at Smail. Is that"},{"speaker":"Kyle Mountsier","startTime":259.28,"endTime":260.09,"body":"right? Or I"},{"speaker":"Jeff Revilla","startTime":260.09,"endTime":261.56,"body":"like to say"},{"speaker":"Jeff Revilla","startTime":260.09,"endTime":261.56,"body":"digital marketing."},{"speaker":"Kyle Mountsier","startTime":263.09,"endTime":267.02,"body":"Okay, cool. It's"},{"speaker":"Kyle Mountsier","startTime":263.09,"endTime":267.02,"body":"fancy like that. Well, Jeff,"},{"speaker":"Kyle Mountsier","startTime":267.29,"endTime":270.53,"body":"tell me a little bit because"},{"speaker":"Kyle Mountsier","startTime":267.29,"endTime":270.53,"body":"your history is not in"},{"speaker":"Kyle Mountsier","startTime":270.53,"endTime":273.56,"body":"automotive, you've kind of like"},{"speaker":"Kyle Mountsier","startTime":270.53,"endTime":273.56,"body":"you've touched a lot of"},{"speaker":"Kyle Mountsier","startTime":273.56,"endTime":277.22,"body":"marketing Ischgl ecosystems. So"},{"speaker":"Kyle Mountsier","startTime":273.56,"endTime":277.22,"body":"give us a little bit of history"},{"speaker":"Kyle Mountsier","startTime":277.28,"endTime":281.21,"body":"about like, where you were pre"},{"speaker":"Kyle Mountsier","startTime":277.28,"endTime":281.21,"body":"automotive, and then how that's"},{"speaker":"Kyle Mountsier","startTime":281.21,"endTime":284.54,"body":"led you into the automotive"},{"speaker":"Kyle Mountsier","startTime":281.21,"endTime":284.54,"body":"space for probably a lot of our"},{"speaker":"Kyle Mountsier","startTime":284.54,"endTime":285.95,"body":"listening audience that doesn't"},{"speaker":"Kyle Mountsier","startTime":284.54,"endTime":285.95,"body":"know."},{"speaker":"Jeff Revilla","startTime":286.61,"endTime":288.59,"body":"Yeah, the thing I"},{"speaker":"Jeff Revilla","startTime":286.61,"endTime":288.59,"body":"have in common for the last 20"},{"speaker":"Jeff Revilla","startTime":288.62,"endTime":291.35,"body":"years is I've only worked in"},{"speaker":"Jeff Revilla","startTime":288.62,"endTime":291.35,"body":"industries that have four wheels"},{"speaker":"Jeff Revilla","startTime":291.41,"endTime":294.08,"body":"before automotive. I had a"},{"speaker":"Jeff Revilla","startTime":291.41,"endTime":294.08,"body":"skateboard shop. I did"},{"speaker":"Jeff Revilla","startTime":294.08,"endTime":297.26,"body":"skateboard manufacturing at a"},{"speaker":"Jeff Revilla","startTime":294.08,"endTime":297.26,"body":"skateboard park. I did that for"},{"speaker":"Jeff Revilla","startTime":297.26,"endTime":301.88,"body":"about eight years and I bought"},{"speaker":"Jeff Revilla","startTime":297.26,"endTime":301.88,"body":"this old Building from a guy,"},{"speaker":"Jeff Revilla","startTime":302.36,"endTime":304.28,"body":"and I didn't know anything. I"},{"speaker":"Jeff Revilla","startTime":302.36,"endTime":304.28,"body":"was like 25. And my dad's like,"},{"speaker":"Jeff Revilla","startTime":304.28,"endTime":308.18,"body":"he'll tell this guy, you'll give"},{"speaker":"Jeff Revilla","startTime":304.28,"endTime":308.18,"body":"him $3,000 For a building. And"},{"speaker":"Jeff Revilla","startTime":308.18,"endTime":310.52,"body":"I'm like, as you shorted he's"},{"speaker":"Jeff Revilla","startTime":308.18,"endTime":310.52,"body":"like, my dad's like, Yeah, do"},{"speaker":"Jeff Revilla","startTime":310.52,"endTime":313.19,"body":"it. And I'm like, okay, so I"},{"speaker":"Jeff Revilla","startTime":310.52,"endTime":313.19,"body":"get, I get a meeting with this"},{"speaker":"Jeff Revilla","startTime":313.19,"endTime":316.04,"body":"guy to open up my skate shop, I"},{"speaker":"Jeff Revilla","startTime":313.19,"endTime":316.04,"body":"say, I'm gonna buy this building"},{"speaker":"Jeff Revilla","startTime":316.04,"endTime":319.61,"body":"from him to give you $3,000 He"},{"speaker":"Jeff Revilla","startTime":316.04,"endTime":319.61,"body":"throws me out of his restaurant,"},{"speaker":"Jeff Revilla","startTime":319.61,"endTime":323.42,"body":"and we met at a restaurant that"},{"speaker":"Jeff Revilla","startTime":319.61,"endTime":323.42,"body":"he calls me back and says, I"},{"speaker":"Jeff Revilla","startTime":323.42,"endTime":328.1,"body":"can't do 3000 But I'll do it for"},{"speaker":"Jeff Revilla","startTime":323.42,"endTime":328.1,"body":"11. So I bought a built my first"},{"speaker":"Jeff Revilla","startTime":328.1,"endTime":332.12,"body":"building I bought I bought for"},{"speaker":"Jeff Revilla","startTime":328.1,"endTime":332.12,"body":"$11,000. It was like 8000 square"},{"speaker":"Jeff Revilla","startTime":332.12,"endTime":336.32,"body":"feet. It's in a very rundown"},{"speaker":"Jeff Revilla","startTime":332.12,"endTime":336.32,"body":"area. But wow, had good, good"},{"speaker":"Jeff Revilla","startTime":336.32,"endTime":339.14,"body":"guts. They say good roof. Good"},{"speaker":"Jeff Revilla","startTime":336.32,"endTime":339.14,"body":"guts. Yeah. And that was like"},{"speaker":"Jeff Revilla","startTime":339.17,"endTime":344.39,"body":"2001, I started a skateboard"},{"speaker":"Jeff Revilla","startTime":339.17,"endTime":344.39,"body":"shop. I did mail order, retail"},{"speaker":"Jeff Revilla","startTime":344.42,"endTime":349.46,"body":"all over the place early on"},{"speaker":"Jeff Revilla","startTime":344.42,"endTime":349.46,"body":"ecommerce. And we kind of went"},{"speaker":"Jeff Revilla","startTime":349.46,"endTime":351.68,"body":"from there, it kind of kept"},{"speaker":"Jeff Revilla","startTime":349.46,"endTime":351.68,"body":"growing and growing wheels got"},{"speaker":"Jeff Revilla","startTime":351.68,"endTime":354.68,"body":"bigger and bigger, I guess, and"},{"speaker":"Jeff Revilla","startTime":351.68,"endTime":354.68,"body":"more expensive as my career went"},{"speaker":"Jeff Revilla","startTime":354.68,"endTime":354.98,"body":"on."},{"speaker":"Kyle Mountsier","startTime":355.02,"endTime":358.59,"body":"So how did those"},{"speaker":"Kyle Mountsier","startTime":355.02,"endTime":358.59,"body":"four wheels of a skateboard turn"},{"speaker":"Kyle Mountsier","startTime":358.59,"endTime":363.39,"body":"you into an automotive marketer?"},{"speaker":"Kyle Mountsier","startTime":358.59,"endTime":363.39,"body":"Like, what was out of out of"},{"speaker":"Kyle Mountsier","startTime":364.44,"endTime":365.64,"body":"that transition happened?"},{"speaker":"Jeff Revilla","startTime":366.14,"endTime":367.88,"body":"I mean, you know,"},{"speaker":"Jeff Revilla","startTime":366.14,"endTime":367.88,"body":"me, tell me a little rough"},{"speaker":"Jeff Revilla","startTime":367.88,"endTime":371.0,"body":"around the edges. I do have that"},{"speaker":"Jeff Revilla","startTime":367.88,"endTime":371.0,"body":"skateboarding punk rock"},{"speaker":"Jeff Revilla","startTime":371.3,"endTime":374.33,"body":"mentality where everything's"},{"speaker":"Jeff Revilla","startTime":371.3,"endTime":374.33,"body":"kind of malleable. rules aren't"},{"speaker":"Jeff Revilla","startTime":374.33,"endTime":377.66,"body":"really rules, we can make things"},{"speaker":"Jeff Revilla","startTime":374.33,"endTime":377.66,"body":"work. But I didn't even know I"},{"speaker":"Jeff Revilla","startTime":377.66,"endTime":381.44,"body":"was a marketer. Like, I was just"},{"speaker":"Jeff Revilla","startTime":377.66,"endTime":381.44,"body":"running a skateboard shop. But"},{"speaker":"Jeff Revilla","startTime":381.53,"endTime":385.34,"body":"you know, I'm buying AdWords."},{"speaker":"Jeff Revilla","startTime":381.53,"endTime":385.34,"body":"And you know, 2002 2003,"},{"speaker":"Jeff Revilla","startTime":386.03,"endTime":389.54,"body":"Overture was a big paid search"},{"speaker":"Jeff Revilla","startTime":386.03,"endTime":389.54,"body":"with Yahoo, they were doing all"},{"speaker":"Jeff Revilla","startTime":389.54,"endTime":393.05,"body":"the research at that time. And,"},{"speaker":"Jeff Revilla","startTime":389.54,"endTime":393.05,"body":"you know, I'm optimizing pages,"},{"speaker":"Jeff Revilla","startTime":393.05,"endTime":396.53,"body":"I'm building catalogs. And I'm"},{"speaker":"Jeff Revilla","startTime":393.05,"endTime":396.53,"body":"doing stuff. And after I closed"},{"speaker":"Jeff Revilla","startTime":396.53,"endTime":399.11,"body":"my shop, people started asking"},{"speaker":"Jeff Revilla","startTime":396.53,"endTime":399.11,"body":"me, like, how do you do a"},{"speaker":"Jeff Revilla","startTime":399.11,"endTime":402.74,"body":"website? Or, you know, what is,"},{"speaker":"Jeff Revilla","startTime":399.11,"endTime":402.74,"body":"you know, what's MySpace or"},{"speaker":"Jeff Revilla","startTime":402.74,"endTime":405.08,"body":"Friendster? You know, things"},{"speaker":"Jeff Revilla","startTime":402.74,"endTime":405.08,"body":"like that. And that kind of"},{"speaker":"Jeff Revilla","startTime":405.08,"endTime":407.93,"body":"explained, like, you know, how"},{"speaker":"Jeff Revilla","startTime":405.08,"endTime":407.93,"body":"you register a domain name. And"},{"speaker":"Jeff Revilla","startTime":407.93,"endTime":410.36,"body":"I'm answering all these"},{"speaker":"Jeff Revilla","startTime":407.93,"endTime":410.36,"body":"questions all over the place."},{"speaker":"Jeff Revilla","startTime":410.36,"endTime":410.57,"body":"And"},{"speaker":"Kyle Mountsier","startTime":410.64,"endTime":412.74,"body":"like, I was"},{"speaker":"Kyle Mountsier","startTime":410.64,"endTime":412.74,"body":"trying to sell some skateboards"},{"speaker":"Kyle Mountsier","startTime":412.74,"endTime":413.43,"body":"over here, though."},{"speaker":"Jeff Revilla","startTime":414.48,"endTime":417.12,"body":"But I developed"},{"speaker":"Jeff Revilla","startTime":414.48,"endTime":417.12,"body":"this set of skills that I didn't"},{"speaker":"Jeff Revilla","startTime":417.12,"endTime":419.73,"body":"even know it was, it was more"},{"speaker":"Jeff Revilla","startTime":417.12,"endTime":419.73,"body":"valuable than my college"},{"speaker":"Jeff Revilla","startTime":419.73,"endTime":423.12,"body":"education. And I just kept"},{"speaker":"Jeff Revilla","startTime":419.73,"endTime":423.12,"body":"building on it and building on"},{"speaker":"Jeff Revilla","startTime":423.12,"endTime":426.15,"body":"it. And I do consulting, I get"},{"speaker":"Jeff Revilla","startTime":423.12,"endTime":426.15,"body":"some side gigs. And I tell"},{"speaker":"Jeff Revilla","startTime":426.15,"endTime":428.37,"body":"people, these crazy numbers, and"},{"speaker":"Jeff Revilla","startTime":426.15,"endTime":428.37,"body":"they would pay it, I was like,"},{"speaker":"Jeff Revilla","startTime":428.37,"endTime":429.87,"body":"Okay, I guess I'm doing all"},{"speaker":"Jeff Revilla","startTime":428.37,"endTime":429.87,"body":"right."},{"speaker":"Kyle Mountsier","startTime":429.0,"endTime":434.91,"body":"I love it. I"},{"speaker":"Kyle Mountsier","startTime":429.0,"endTime":434.91,"body":"love it. So so maybe walk me"},{"speaker":"Kyle Mountsier","startTime":434.91,"endTime":439.02,"body":"through, like, where, because"},{"speaker":"Kyle Mountsier","startTime":434.91,"endTime":439.02,"body":"obviously coming from like"},{"speaker":"Unknown","startTime":435.12,"endTime":440.37,"body":"Like the one thing they"},{"speaker":"Unknown","startTime":435.12,"endTime":440.37,"body":"do have in common is conversions"},{"speaker":"Unknown","startTime":439.02,"endTime":443.07,"body":"buying AdWords and buying,"},{"speaker":"Unknown","startTime":439.02,"endTime":443.07,"body":"buying ads on Overture, back in"},{"speaker":"Unknown","startTime":441.0,"endTime":447.33,"body":"don't really happen online and"},{"speaker":"Unknown","startTime":441.0,"endTime":447.33,"body":"either industry with, with"},{"speaker":"Unknown","startTime":443.07,"endTime":447.78,"body":"the early 2000s. 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The the mediums or"},{"speaker":"Unknown","startTime":468.18,"endTime":470.85,"body":"the resources or anything like"},{"speaker":"Unknown","startTime":468.18,"endTime":470.85,"body":"that would change."},{"speaker":"Unknown","startTime":477.18,"endTime":480.3,"body":"skateboarding, it's mostly 12"},{"speaker":"Unknown","startTime":477.18,"endTime":480.3,"body":"year old boys just clicking on"},{"speaker":"Unknown","startTime":480.3,"endTime":483.48,"body":"ads and looking at pictures, and"},{"speaker":"Unknown","startTime":480.3,"endTime":483.48,"body":"they're not buying stuff, right."},{"speaker":"Unknown","startTime":483.48,"endTime":486.3,"body":"But you got to get in front of"},{"speaker":"Unknown","startTime":483.48,"endTime":486.3,"body":"them to get their parents to buy"},{"speaker":"Unknown","startTime":486.3,"endTime":489.36,"body":"the stuff and and automotive."},{"speaker":"Unknown","startTime":486.3,"endTime":489.36,"body":"People click on stuff, they're"},{"speaker":"Unknown","startTime":489.36,"endTime":492.78,"body":"looking at pictures, they don't"},{"speaker":"Unknown","startTime":489.36,"endTime":492.78,"body":"really buy stuff online. Right."},{"speaker":"Unknown","startTime":492.78,"endTime":496.98,"body":"But they're in a process of 30"},{"speaker":"Unknown","startTime":492.78,"endTime":496.98,"body":"60 90 days to find that right"},{"speaker":"Unknown","startTime":496.98,"endTime":499.86,"body":"vehicle. So I've never really"},{"speaker":"Unknown","startTime":496.98,"endTime":499.86,"body":"been in an industry where you"},{"speaker":"Unknown","startTime":499.86,"endTime":501.93,"body":"know, there's conversions,"},{"speaker":"Unknown","startTime":499.86,"endTime":501.93,"body":"obviously, in E commerce, but"},{"speaker":"Unknown","startTime":502.08,"endTime":504.99,"body":"automotive the last 10 years,"},{"speaker":"Unknown","startTime":502.08,"endTime":504.99,"body":"you don't buy a car online,"},{"speaker":"Unknown","startTime":505.02,"endTime":508.2,"body":"especially in Pennsylvania, you"},{"speaker":"Unknown","startTime":505.02,"endTime":508.2,"body":"can't even do that. 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Yeah, so"},{"speaker":"Kyle Mountsier","startTime":535.5,"endTime":537.27,"body":"So talk about"},{"speaker":"Kyle Mountsier","startTime":535.5,"endTime":537.27,"body":"that, because I think when"},{"speaker":"Kyle Mountsier","startTime":537.27,"endTime":541.44,"body":"people hear marketer a lot, they"},{"speaker":"Kyle Mountsier","startTime":537.27,"endTime":541.44,"body":"think about, like, is that"},{"speaker":"Kyle Mountsier","startTime":541.44,"endTime":545.4,"body":"person doing a good job managing"},{"speaker":"Kyle Mountsier","startTime":541.44,"endTime":545.4,"body":"my paid search and my social ads"},{"speaker":"Kyle Mountsier","startTime":545.4,"endTime":550.17,"body":"and my, my website, but you've"},{"speaker":"Kyle Mountsier","startTime":545.4,"endTime":550.17,"body":"taken a much broader approach to"},{"speaker":"Kyle Mountsier","startTime":550.17,"endTime":552.93,"body":"that, especially being like a"},{"speaker":"Kyle Mountsier","startTime":550.17,"endTime":552.93,"body":"digital marketing director or"},{"speaker":"Kyle Mountsier","startTime":552.93,"endTime":556.68,"body":"manager, right? That, that it"},{"speaker":"Kyle Mountsier","startTime":552.93,"endTime":556.68,"body":"that the ecosystem is a lot"},{"speaker":"Kyle Mountsier","startTime":556.68,"endTime":559.98,"body":"wider and specifically with"},{"speaker":"Kyle Mountsier","startTime":556.68,"endTime":559.98,"body":"video and content. So tell us a"},{"speaker":"Kyle Mountsier","startTime":559.98,"endTime":562.86,"body":"little bit about like, how you"},{"speaker":"Kyle Mountsier","startTime":559.98,"endTime":562.86,"body":"see that broad ecosystem"},{"speaker":"Kyle Mountsier","startTime":562.86,"endTime":565.41,"body":"playing, playing really well"},{"speaker":"Kyle Mountsier","startTime":562.86,"endTime":565.41,"body":"together, and then maybe give"},{"speaker":"Kyle Mountsier","startTime":565.44,"endTime":569.13,"body":"give some insight on exactly"},{"speaker":"Kyle Mountsier","startTime":565.44,"endTime":569.13,"body":"what you've done with, like your"},{"speaker":"Kyle Mountsier","startTime":569.13,"endTime":571.14,"body":"YouTube and video and content"},{"speaker":"Kyle Mountsier","startTime":569.13,"endTime":571.14,"body":"strategy?"},{"speaker":"Unknown","startTime":571.33,"endTime":574.72,"body":"Yeah, it's not it's not"},{"speaker":"Unknown","startTime":571.33,"endTime":574.72,"body":"just convergence, because we"},{"speaker":"Unknown","startTime":574.72,"endTime":578.17,"body":"know you hear the story. 60% of"},{"speaker":"Unknown","startTime":574.72,"endTime":578.17,"body":"people walk into the dealership"},{"speaker":"Unknown","startTime":578.17,"endTime":580.93,"body":"never made contact with the"},{"speaker":"Unknown","startTime":578.17,"endTime":580.93,"body":"dealer. Right? So you know, I"},{"speaker":"Unknown","startTime":580.93,"endTime":585.4,"body":"can get some sort of data from"},{"speaker":"Unknown","startTime":580.93,"endTime":585.4,"body":"40%. But 60% You can't right?"},{"speaker":"Unknown","startTime":585.52,"endTime":588.94,"body":"And that's still the majority."},{"speaker":"Unknown","startTime":585.52,"endTime":588.94,"body":"So how do you keep those people"},{"speaker":"Unknown","startTime":588.94,"endTime":592.45,"body":"engaged? How do you make sure"},{"speaker":"Unknown","startTime":588.94,"endTime":592.45,"body":"that you're top top of mind when"},{"speaker":"Unknown","startTime":592.45,"endTime":595.15,"body":"it does come time to make that"},{"speaker":"Unknown","startTime":592.45,"endTime":595.15,"body":"change that choice who they're"},{"speaker":"Unknown","startTime":595.15,"endTime":599.71,"body":"going to buy from? And we about?"},{"speaker":"Unknown","startTime":595.15,"endTime":599.71,"body":"I think I brought in a"},{"speaker":"Unknown","startTime":599.71,"endTime":604.42,"body":"videographer maybe 2014 2015."},{"speaker":"Unknown","startTime":599.71,"endTime":604.42,"body":"And we did what every dealer out"},{"speaker":"Unknown","startTime":604.42,"endTime":608.26,"body":"there does look at us, we're"},{"speaker":"Unknown","startTime":604.42,"endTime":608.26,"body":"great. We got these great cars,"},{"speaker":"Unknown","startTime":608.29,"endTime":612.64,"body":"we got these great deals. Us,"},{"speaker":"Unknown","startTime":608.29,"endTime":612.64,"body":"us, us, us. It's all about us,"},{"speaker":"Unknown","startTime":612.64,"endTime":615.76,"body":"right? And we kind of started"},{"speaker":"Unknown","startTime":612.64,"endTime":615.76,"body":"with like, look at these cars"},{"speaker":"Unknown","startTime":615.76,"endTime":619.15,"body":"that we have. And around that"},{"speaker":"Unknown","startTime":615.76,"endTime":619.15,"body":"time, we're like, well, that's"},{"speaker":"Unknown","startTime":619.18,"endTime":622.57,"body":"just you seen automotive dealer"},{"speaker":"Unknown","startTime":619.18,"endTime":622.57,"body":"YouTube channels, right? They"},{"speaker":"Unknown","startTime":622.57,"endTime":626.83,"body":"get three views, 20 views, some"},{"speaker":"Unknown","startTime":622.57,"endTime":626.83,"body":"of the good dealers, do they get"},{"speaker":"Unknown","startTime":626.86,"endTime":631.15,"body":"50 views, right? We took we kind"},{"speaker":"Unknown","startTime":626.86,"endTime":631.15,"body":"of pivoted, we're like we're"},{"speaker":"Unknown","startTime":631.15,"endTime":633.97,"body":"Smail Auto Group. We're Smail"},{"speaker":"Unknown","startTime":631.15,"endTime":633.97,"body":"the brand, we have 10"},{"speaker":"Unknown","startTime":633.97,"endTime":638.26,"body":"franchises. 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One was what we"},{"speaker":"Unknown","startTime":648.76,"endTime":652.06,"body":"thought was an unboxing video"},{"speaker":"Unknown","startTime":648.76,"endTime":652.06,"body":"kind of you always see people"},{"speaker":"Unknown","startTime":652.09,"endTime":654.28,"body":"unboxing, new cell phone, you"},{"speaker":"Unknown","startTime":652.09,"endTime":654.28,"body":"hear them take off the"},{"speaker":"Unknown","startTime":654.28,"endTime":658.33,"body":"cellophane and pull the box here"},{"speaker":"Unknown","startTime":654.28,"endTime":658.33,"body":"that suction of the air. And"},{"speaker":"Unknown","startTime":658.75,"endTime":662.14,"body":"we're like, Well, what if we did"},{"speaker":"Unknown","startTime":658.75,"endTime":662.14,"body":"that for cars? And what if we"},{"speaker":"Unknown","startTime":662.14,"endTime":665.83,"body":"did it with somebody who didn't"},{"speaker":"Unknown","startTime":662.14,"endTime":665.83,"body":"wasn't really a car person? We"},{"speaker":"Unknown","startTime":665.83,"endTime":669.16,"body":"call that first look, that's the"},{"speaker":"Unknown","startTime":665.83,"endTime":669.16,"body":"first driver first look. And"},{"speaker":"Unknown","startTime":669.16,"endTime":672.85,"body":"that's just, that's just"},{"speaker":"Unknown","startTime":669.16,"endTime":672.85,"body":"somebody going through all the"},{"speaker":"Unknown","startTime":672.85,"endTime":676.6,"body":"things that a normal person"},{"speaker":"Unknown","startTime":672.85,"endTime":676.6,"body":"would push and pull and press"},{"speaker":"Unknown","startTime":676.6,"endTime":679.78,"body":"and recline and open and close."},{"speaker":"Unknown","startTime":676.6,"endTime":679.78,"body":"Not even talking about"},{"speaker":"Unknown","startTime":679.78,"endTime":683.47,"body":"horsepower mpg. We don't even"},{"speaker":"Unknown","startTime":679.78,"endTime":683.47,"body":"care about that. We just what do"},{"speaker":"Unknown","startTime":683.47,"endTime":687.64,"body":"you do everyday in a car? So we"},{"speaker":"Unknown","startTime":683.47,"endTime":687.64,"body":"we shifted from what we were we"},{"speaker":"Unknown","startTime":687.64,"endTime":691.57,"body":"as a dealer to what the people"},{"speaker":"Unknown","startTime":687.64,"endTime":691.57,"body":"use a vehicle for? And then"},{"speaker":"Kyle Mountsier","startTime":691.589,"endTime":693.989,"body":"so can we use"},{"speaker":"Kyle Mountsier","startTime":691.589,"endTime":693.989,"body":"people internally for that? Or"},{"speaker":"Kyle Mountsier","startTime":693.989,"endTime":697.079,"body":"are you like finding customers"},{"speaker":"Kyle Mountsier","startTime":693.989,"endTime":697.079,"body":"or friends or things like that,"},{"speaker":"Kyle Mountsier","startTime":697.079,"endTime":697.649,"body":"to do that?"},{"speaker":"Unknown","startTime":698.26,"endTime":701.71,"body":"Internally all"},{"speaker":"Unknown","startTime":698.26,"endTime":701.71,"body":"internally, we don't, we have"},{"speaker":"Unknown","startTime":701.74,"endTime":704.17,"body":"different series and that one"},{"speaker":"Unknown","startTime":701.74,"endTime":704.17,"body":"isn't that one's done by people"},{"speaker":"Unknown","startTime":704.17,"endTime":706.9,"body":"in the marketing department. 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So"},{"speaker":"Unknown","startTime":716.14,"endTime":719.29,"body":"we do another with a ride along"},{"speaker":"Unknown","startTime":716.14,"endTime":719.29,"body":"where you sit in the backseat"},{"speaker":"Unknown","startTime":719.32,"endTime":722.08,"body":"while you're the salespersons"},{"speaker":"Unknown","startTime":719.32,"endTime":722.08,"body":"taking you on a drive through"},{"speaker":"Unknown","startTime":722.11,"endTime":725.8,"body":"the hills of Greensburg. And"},{"speaker":"Unknown","startTime":722.11,"endTime":725.8,"body":"when we change these two things,"},{"speaker":"Unknown","startTime":725.8,"endTime":728.71,"body":"so now you see the car"},{"speaker":"Unknown","startTime":725.8,"endTime":728.71,"body":"performing right, up and down"},{"speaker":"Unknown","startTime":728.71,"endTime":731.56,"body":"and around the bends and you"},{"speaker":"Unknown","startTime":728.71,"endTime":731.56,"body":"hear the acceleration you see"},{"speaker":"Unknown","startTime":731.56,"endTime":736.06,"body":"the radius of a U turn we do"},{"speaker":"Unknown","startTime":731.56,"endTime":736.06,"body":"backing in and using the camera."},{"speaker":"Unknown","startTime":736.45,"endTime":741.07,"body":"And when we change from this as"},{"speaker":"Unknown","startTime":736.45,"endTime":741.07,"body":"us like we are awesome. Where"},{"speaker":"Unknown","startTime":741.1,"endTime":746.11,"body":"you buy us, us us Greensburg car"},{"speaker":"Unknown","startTime":741.1,"endTime":746.11,"body":"sales to this is how you use a"},{"speaker":"Unknown","startTime":746.11,"endTime":749.89,"body":"vehicle. Alright, there's a"},{"speaker":"Unknown","startTime":746.11,"endTime":749.89,"body":"first time in a lot, I saw a"},{"speaker":"Unknown","startTime":749.89,"endTime":753.58,"body":"hockey stick growth like we went"},{"speaker":"Unknown","startTime":749.89,"endTime":753.58,"body":"from, you know, 50 views a day,"},{"speaker":"Unknown","startTime":753.76,"endTime":757.51,"body":"we get about 400,00 500,000"},{"speaker":"Unknown","startTime":753.76,"endTime":757.51,"body":"views a month on our videos now,"},{"speaker":"Unknown","startTime":758.05,"endTime":760.9,"body":"month after month, and grids"},{"speaker":"Unknown","startTime":758.05,"endTime":760.9,"body":"grow slightly, you know, here"},{"speaker":"Unknown","startTime":760.9,"endTime":765.85,"body":"and there. But that change from"},{"speaker":"Unknown","startTime":760.9,"endTime":765.85,"body":"Hey, this is who we are, let's"},{"speaker":"Kyle Mountsier","startTime":766.18,"endTime":769.54,"body":"just say four to"},{"speaker":"Kyle Mountsier","startTime":766.18,"endTime":769.54,"body":"500,000 views a month across the"},{"speaker":"Kyle Mountsier","startTime":769.54,"endTime":773.14,"body":"group. Yes, correct. Okay, so"},{"speaker":"Kyle Mountsier","startTime":769.54,"endTime":773.14,"body":"break that down. So you got four"},{"speaker":"Kyle Mountsier","startTime":773.14,"endTime":778.72,"body":"to 500,000 views. And obviously,"},{"speaker":"Kyle Mountsier","startTime":773.14,"endTime":778.72,"body":"this is like you started this"},{"speaker":"Kyle Mountsier","startTime":778.72,"endTime":781.24,"body":"back, what, seven, eight years"},{"speaker":"Kyle Mountsier","startTime":778.72,"endTime":781.24,"body":"ago, something like that now at"},{"speaker":"Kyle Mountsier","startTime":781.24,"endTime":784.27,"body":"this point where you've kind of"},{"speaker":"Kyle Mountsier","startTime":781.24,"endTime":784.27,"body":"created this. So four to 500,000"},{"speaker":"Kyle Mountsier","startTime":784.27,"endTime":787.51,"body":"views a month, you've got how"},{"speaker":"Kyle Mountsier","startTime":784.27,"endTime":787.51,"body":"many videos would you say you're"},{"speaker":"Kyle Mountsier","startTime":787.51,"endTime":791.38,"body":"producing on a monthly basis now"},{"speaker":"Kyle Mountsier","startTime":787.51,"endTime":791.38,"body":"as this kind of like content"},{"speaker":"Kyle Mountsier","startTime":791.38,"endTime":792.19,"body":"feed grows"},{"speaker":"Unknown","startTime":792.48,"endTime":794.94,"body":"pretty consistently"},{"speaker":"Unknown","startTime":792.48,"endTime":794.94,"body":"with you know, including like"},{"speaker":"Unknown","startTime":794.94,"endTime":799.5,"body":"reels and tiktoks and vertical"},{"speaker":"Unknown","startTime":794.94,"endTime":799.5,"body":"video, we're in the 25 30 videos"},{"speaker":"Unknown","startTime":799.5,"endTime":803.79,"body":"a month. So I know we kind of"},{"speaker":"Unknown","startTime":799.5,"endTime":803.79,"body":"one time there was over 300 or"},{"speaker":"Unknown","startTime":803.79,"endTime":807.57,"body":"3000 videos before we're"},{"speaker":"Unknown","startTime":803.79,"endTime":807.57,"body":"probably at 3500 videos easily."},{"speaker":"Unknown","startTime":808.59,"endTime":812.13,"body":"Over those seven years. And we I"},{"speaker":"Unknown","startTime":808.59,"endTime":812.13,"body":"have a tremendous photographer."},{"speaker":"Unknown","startTime":812.49,"endTime":816.12,"body":"And part of also what we haven't"},{"speaker":"Unknown","startTime":812.49,"endTime":816.12,"body":"talked about was I am process"},{"speaker":"Unknown","startTime":816.12,"endTime":820.02,"body":"driven and I write we have"},{"speaker":"Unknown","startTime":816.12,"endTime":820.02,"body":"structured like as loose as I am"},{"speaker":"Unknown","startTime":820.02,"endTime":823.53,"body":"and you know how loose I am. And"},{"speaker":"Unknown","startTime":820.02,"endTime":823.53,"body":"and the nonsense that I bring to"},{"speaker":"Unknown","startTime":823.53,"endTime":828.63,"body":"Auto Genius. But that nonsense"},{"speaker":"Unknown","startTime":823.53,"endTime":828.63,"body":"also creates structure that"},{"speaker":"Unknown","startTime":829.08,"endTime":833.19,"body":"empowers and enables my teams"},{"speaker":"Unknown","startTime":829.08,"endTime":833.19,"body":"have just produce. I'm not I'm"},{"speaker":"Unknown","startTime":833.19,"endTime":835.95,"body":"not a guy that hovers. I don't"},{"speaker":"Unknown","startTime":833.19,"endTime":835.95,"body":"say this needs done this. He's"},{"speaker":"Unknown","startTime":835.95,"endTime":839.43,"body":"done. They know what needs done."},{"speaker":"Unknown","startTime":835.95,"endTime":839.43,"body":"They have a great time doing it"},{"speaker":"Unknown","startTime":839.43,"endTime":843.27,"body":"and we publish. Yeah. And when"},{"speaker":"Unknown","startTime":839.43,"endTime":843.27,"body":"we saw that growth to now let's"},{"speaker":"Unknown","startTime":843.27,"endTime":846.87,"body":"be honest to four to 500,000"},{"speaker":"Unknown","startTime":843.27,"endTime":846.87,"body":"views isn't western"},{"speaker":"Unknown","startTime":846.87,"endTime":850.71,"body":"Pennsylvania, that's not"},{"speaker":"Unknown","startTime":846.87,"endTime":850.71,"body":"Greensburg, people Sure. Looking"},{"speaker":"Unknown","startTime":850.71,"endTime":854.22,"body":"at our videos, it may be 10% Are"},{"speaker":"Unknown","startTime":850.71,"endTime":854.22,"body":"Pennsylvania and maybe 5% of"},{"speaker":"Unknown","startTime":854.22,"endTime":857.73,"body":"that are even western"},{"speaker":"Unknown","startTime":854.22,"endTime":857.73,"body":"Pennsylvania. So you know we're"},{"speaker":"Unknown","startTime":857.73,"endTime":861.93,"body":"talking you know, 30 to 40,000"},{"speaker":"Unknown","startTime":857.73,"endTime":861.93,"body":"are probably local to us out of"},{"speaker":"Unknown","startTime":861.93,"endTime":866.04,"body":"that out of that whole batch."},{"speaker":"Unknown","startTime":861.93,"endTime":866.04,"body":"But what we realized is we"},{"speaker":"Unknown","startTime":866.04,"endTime":870.09,"body":"didn't care. Because when you"},{"speaker":"Unknown","startTime":866.04,"endTime":870.09,"body":"look at our video SEO, when you"},{"speaker":"Unknown","startTime":870.09,"endTime":873.75,"body":"look at referrals for we don't"},{"speaker":"Unknown","startTime":870.09,"endTime":873.75,"body":"just get YouTube referrals which"},{"speaker":"Unknown","startTime":873.99,"endTime":876.81,"body":"we can talk about. 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So now we"},{"speaker":"Unknown","startTime":941.18,"endTime":944.6,"body":"started thinking well, and"},{"speaker":"Unknown","startTime":944.6,"endTime":946.7,"body":"Google made some changes early"},{"speaker":"Unknown","startTime":944.6,"endTime":946.7,"body":"in the year, whether or not"},{"speaker":"Unknown","startTime":946.7,"endTime":949.25,"body":"you're in the ads program or"},{"speaker":"Unknown","startTime":946.7,"endTime":949.25,"body":"not, they're gonna run ads, you"},{"speaker":"Unknown","startTime":949.25,"endTime":952.82,"body":"can't out, you can't opt out"},{"speaker":"Unknown","startTime":949.25,"endTime":952.82,"body":"anymore, right? So we're like,"},{"speaker":"Unknown","startTime":952.82,"endTime":955.43,"body":"Well, if we can't opt out, and"},{"speaker":"Unknown","startTime":952.82,"endTime":955.43,"body":"they're gonna make money on us,"},{"speaker":"Unknown","startTime":955.43,"endTime":959.99,"body":"and 90% of our views are all"},{"speaker":"Unknown","startTime":955.43,"endTime":959.99,"body":"around the world. Well, let's,"},{"speaker":"Unknown","startTime":960.05,"endTime":963.47,"body":"let's, let's take a little that"},{"speaker":"Unknown","startTime":960.05,"endTime":963.47,"body":"scratch, right? I want a little"},{"speaker":"Unknown","startTime":963.47,"endTime":966.62,"body":"taste, give me a little taste of"},{"speaker":"Unknown","startTime":963.47,"endTime":966.62,"body":"that Google. So we've opted in,"},{"speaker":"Unknown","startTime":966.62,"endTime":969.71,"body":"and now we monetize. 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So now I'm"},{"speaker":"Unknown","startTime":982.79,"endTime":987.38,"body":"taking these views from globally"},{"speaker":"Unknown","startTime":982.79,"endTime":987.38,"body":"and funneling that into, you"},{"speaker":"Unknown","startTime":987.38,"endTime":990.08,"body":"know, a nice little chunk of"},{"speaker":"Unknown","startTime":987.38,"endTime":990.08,"body":"change every month, we get"},{"speaker":"Unknown","startTime":990.11,"endTime":993.83,"body":"deposited into our account that"},{"speaker":"Unknown","startTime":990.11,"endTime":993.83,"body":"I can use for new equipment, I"},{"speaker":"Unknown","startTime":993.83,"endTime":994.43,"body":"can use that."},{"speaker":"Kyle Mountsier","startTime":995.15,"endTime":997.88,"body":"So you're using"},{"speaker":"Kyle Mountsier","startTime":995.15,"endTime":997.88,"body":"that for like, putting it back"},{"speaker":"Kyle Mountsier","startTime":997.88,"endTime":1000.64,"body":"into the marketing team? Right?"},{"speaker":"Kyle Mountsier","startTime":997.88,"endTime":1000.64,"body":"Yeah,"},{"speaker":"Unknown","startTime":1000.66,"endTime":1003.42,"body":"we're good. We're going"},{"speaker":"Unknown","startTime":1000.66,"endTime":1003.42,"body":"to conferences, we're upgrading"},{"speaker":"Unknown","startTime":1003.42,"endTime":1006.12,"body":"our equipment. We're comping,"},{"speaker":"Unknown","startTime":1003.42,"endTime":1006.12,"body":"you know, salespeople with gift"},{"speaker":"Unknown","startTime":1006.12,"endTime":1009.99,"body":"cards, so wherever they want,"},{"speaker":"Unknown","startTime":1006.12,"endTime":1009.99,"body":"we're spending that and, and"},{"speaker":"Unknown","startTime":1009.99,"endTime":1012.72,"body":"really just building the program"},{"speaker":"Unknown","startTime":1009.99,"endTime":1012.72,"body":"bigger and bigger now, it's now"},{"speaker":"Unknown","startTime":1012.72,"endTime":1015.72,"body":"you see that scale? Not Mr."},{"speaker":"Unknown","startTime":1012.72,"endTime":1015.72,"body":"Beast level scale, but we're"},{"speaker":"Unknown","startTime":1016.35,"endTime":1017.04,"body":"doing all right."},{"speaker":"Kyle Mountsier","startTime":1017.4,"endTime":1019.29,"body":"No, that's,"},{"speaker":"Kyle Mountsier","startTime":1017.4,"endTime":1019.29,"body":"that's really cool. You know,"},{"speaker":"Kyle Mountsier","startTime":1019.29,"endTime":1022.71,"body":"you said something as you were"},{"speaker":"Kyle Mountsier","startTime":1019.29,"endTime":1022.71,"body":"going there that, I think, is is"},{"speaker":"Kyle Mountsier","startTime":1022.71,"endTime":1025.41,"body":"a really interesting kind of"},{"speaker":"Kyle Mountsier","startTime":1022.71,"endTime":1025.41,"body":"concept that I think as"},{"speaker":"Kyle Mountsier","startTime":1025.41,"endTime":1030.0,"body":"marketers, you know, it's, it's"},{"speaker":"Kyle Mountsier","startTime":1025.41,"endTime":1030.0,"body":"all been about SEO and everybody"},{"speaker":"Kyle Mountsier","startTime":1030.06,"endTime":1033.12,"body":"it's like, you gotta show up for"},{"speaker":"Kyle Mountsier","startTime":1030.06,"endTime":1033.12,"body":"near me searches, right?"},{"speaker":"Kyle Mountsier","startTime":1033.12,"endTime":1035.76,"body":"Everybody's searching near me"},{"speaker":"Kyle Mountsier","startTime":1033.12,"endTime":1035.76,"body":"and whether or not it's actually"},{"speaker":"Kyle Mountsier","startTime":1035.76,"endTime":1039.66,"body":"like a near me search. It's a"},{"speaker":"Kyle Mountsier","startTime":1035.76,"endTime":1039.66,"body":"location based search. But, and"},{"speaker":"Kyle Mountsier","startTime":1039.66,"endTime":1042.78,"body":"it's all about just"},{"speaker":"Kyle Mountsier","startTime":1039.66,"endTime":1042.78,"body":"accessibility or availability."},{"speaker":"Kyle Mountsier","startTime":1042.78,"endTime":1045.57,"body":"But you said something that"},{"speaker":"Kyle Mountsier","startTime":1042.78,"endTime":1045.57,"body":"really caught my my ear. And I"},{"speaker":"Kyle Mountsier","startTime":1045.57,"endTime":1048.42,"body":"think this is something that"},{"speaker":"Kyle Mountsier","startTime":1045.57,"endTime":1048.42,"body":"marketers and content creators"},{"speaker":"Kyle Mountsier","startTime":1048.42,"endTime":1051.03,"body":"and even dealers, maybe can be"},{"speaker":"Kyle Mountsier","startTime":1048.42,"endTime":1051.03,"body":"thinking about. And maybe you"},{"speaker":"Kyle Mountsier","startTime":1051.03,"endTime":1053.46,"body":"can add some context, because"},{"speaker":"Kyle Mountsier","startTime":1051.03,"endTime":1053.46,"body":"I'm sure you thought about it."},{"speaker":"Kyle Mountsier","startTime":1053.7,"endTime":1057.57,"body":"But you said relevant near me,"},{"speaker":"Kyle Mountsier","startTime":1053.7,"endTime":1057.57,"body":"that there's that there's a"},{"speaker":"Kyle Mountsier","startTime":1057.93,"endTime":1061.14,"body":"there's actually an importance"},{"speaker":"Kyle Mountsier","startTime":1057.93,"endTime":1061.14,"body":"to having some level of"},{"speaker":"Kyle Mountsier","startTime":1061.14,"endTime":1065.58,"body":"relevance. And there's like"},{"speaker":"Kyle Mountsier","startTime":1061.14,"endTime":1065.58,"body":"social proof and video proof."},{"speaker":"Kyle Mountsier","startTime":1065.61,"endTime":1068.91,"body":"And, and all of the things that"},{"speaker":"Kyle Mountsier","startTime":1065.61,"endTime":1068.91,"body":"say like, know, this person has"},{"speaker":"Kyle Mountsier","startTime":1068.91,"endTime":1074.1,"body":"relevance and authority, not"},{"speaker":"Kyle Mountsier","startTime":1068.91,"endTime":1074.1,"body":"just accessibility. Yeah, I'm"},{"speaker":"Kyle Mountsier","startTime":1074.1,"endTime":1075.9,"body":"guessing you've thought about"},{"speaker":"Kyle Mountsier","startTime":1074.1,"endTime":1075.9,"body":"that a little bit."},{"speaker":"Jeff Revilla","startTime":1076.11,"endTime":1078.93,"body":"I have some"},{"speaker":"Jeff Revilla","startTime":1076.11,"endTime":1078.93,"body":"theories. Yeah. 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But when he"},{"speaker":"Jeff Revilla","startTime":1085.8,"endTime":1089.31,"body":"gets when you start to get"},{"speaker":"Jeff Revilla","startTime":1089.31,"endTime":1091.62,"body":"outside of those searches, or"},{"speaker":"Jeff Revilla","startTime":1089.31,"endTime":1091.62,"body":"you know, that's it starts as"},{"speaker":"Jeff Revilla","startTime":1091.62,"endTime":1094.74,"body":"you get away from make geo a"},{"speaker":"Jeff Revilla","startTime":1091.62,"endTime":1094.74,"body":"little bit, that you know, that"},{"speaker":"Jeff Revilla","startTime":1094.77,"endTime":1098.19,"body":"relevance of Google Business"},{"speaker":"Jeff Revilla","startTime":1094.77,"endTime":1098.19,"body":"Profile fades a little. 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So when"},{"speaker":"Jeff Revilla","startTime":1123.9,"endTime":1126.84,"body":"people start searching for, you"},{"speaker":"Jeff Revilla","startTime":1126.84,"endTime":1130.02,"body":"know, I need an HRV in western"},{"speaker":"Jeff Revilla","startTime":1126.84,"endTime":1130.02,"body":"Pennsylvania. I'm gonna be there"},{"speaker":"Jeff Revilla","startTime":1130.02,"endTime":1134.22,"body":"in that video pack. I'm I am the"},{"speaker":"Jeff Revilla","startTime":1130.02,"endTime":1134.22,"body":"most relevant Honda dealer in"},{"speaker":"Jeff Revilla","startTime":1134.22,"endTime":1136.95,"body":"western Pennsylvania. I've got"},{"speaker":"Jeff Revilla","startTime":1134.22,"endTime":1136.95,"body":"to win that search. Right."},{"speaker":"Kyle Mountsier","startTime":1137.16,"endTime":1140.64,"body":"Wow. Yeah. Well,"},{"speaker":"Kyle Mountsier","startTime":1137.16,"endTime":1140.64,"body":"and not just that, but like when"},{"speaker":"Kyle Mountsier","startTime":1140.64,"endTime":1144.93,"body":"you think about search engines"},{"speaker":"Kyle Mountsier","startTime":1140.64,"endTime":1144.93,"body":"today, there are three top"},{"speaker":"Kyle Mountsier","startTime":1144.93,"endTime":1150.36,"body":"search engines. Top is Google."},{"speaker":"Kyle Mountsier","startTime":1144.93,"endTime":1150.36,"body":"Second is not being its YouTube."},{"speaker":"Kyle Mountsier","startTime":1150.45,"endTime":1155.55,"body":"Third is also not being it's Tik"},{"speaker":"Kyle Mountsier","startTime":1150.45,"endTime":1155.55,"body":"Tok, right. So like, when you"},{"speaker":"Kyle Mountsier","startTime":1155.55,"endTime":1159.66,"body":"talk about this content, you're"},{"speaker":"Kyle Mountsier","startTime":1155.55,"endTime":1159.66,"body":"you're literally feeding all of"},{"speaker":"Kyle Mountsier","startTime":1159.66,"endTime":1163.53,"body":"the search engines that someone"},{"speaker":"Kyle Mountsier","startTime":1159.66,"endTime":1163.53,"body":"could possibly be trying to find"},{"speaker":"Kyle Mountsier","startTime":1163.53,"endTime":1168.93,"body":"relevancy in a local area. It's"},{"speaker":"Kyle Mountsier","startTime":1163.53,"endTime":1168.93,"body":"huge. And, you know, I like to"},{"speaker":"Kyle Mountsier","startTime":1168.93,"endTime":1174.66,"body":"be able to put money back into"},{"speaker":"Kyle Mountsier","startTime":1168.93,"endTime":1174.66,"body":"almost like an r\u0026d fund for your"},{"speaker":"Kyle Mountsier","startTime":1174.66,"endTime":1179.79,"body":"team is, is literally like"},{"speaker":"Kyle Mountsier","startTime":1174.66,"endTime":1179.79,"body":"saying these people matter"},{"speaker":"Kyle Mountsier","startTime":1179.79,"endTime":1182.7,"body":"whether it be the salespeople or"},{"speaker":"Kyle Mountsier","startTime":1179.79,"endTime":1182.7,"body":"the marketing people, that these"},{"speaker":"Kyle Mountsier","startTime":1182.7,"endTime":1185.79,"body":"people matter. And our content"},{"speaker":"Kyle Mountsier","startTime":1182.7,"endTime":1185.79,"body":"can actually provide me"},{"speaker":"Kyle Mountsier","startTime":1185.79,"endTime":1189.81,"body":"resources as a marketing"},{"speaker":"Kyle Mountsier","startTime":1185.79,"endTime":1189.81,"body":"director to enable them to do"},{"speaker":"Kyle Mountsier","startTime":1189.84,"endTime":1192.93,"body":"even more within their time or"},{"speaker":"Kyle Mountsier","startTime":1189.84,"endTime":1192.93,"body":"their resources, right? Yeah,"},{"speaker":"Unknown","startTime":1192.96,"endTime":1195.0,"body":"I mean, it's the whole"},{"speaker":"Unknown","startTime":1192.96,"endTime":1195.0,"body":"it's the Red Bull model, right?"},{"speaker":"Unknown","startTime":1195.0,"endTime":1198.57,"body":"Yeah. 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And it was like,"},{"speaker":"Unknown","startTime":1206.7,"endTime":1211.77,"body":"the value that Red Bull got from"},{"speaker":"Unknown","startTime":1211.77,"endTime":1216.18,"body":"that it was like 2010 I think,"},{"speaker":"Unknown","startTime":1211.77,"endTime":1216.18,"body":"from the world watching Felix"},{"speaker":"Unknown","startTime":1216.21,"endTime":1221.49,"body":"jump from space, that value of"},{"speaker":"Unknown","startTime":1216.21,"endTime":1221.49,"body":"that ad revenue or not revenue"},{"speaker":"Unknown","startTime":1221.49,"endTime":1225.78,"body":"at that time, but the the earned"},{"speaker":"Unknown","startTime":1221.49,"endTime":1225.78,"body":"media of Red Bull for just doing"},{"speaker":"Unknown","startTime":1225.78,"endTime":1228.66,"body":"that, that that was kind of the"},{"speaker":"Unknown","startTime":1225.78,"endTime":1228.66,"body":"concept we had in 2014. 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Like, there's no"},{"speaker":"Unknown","startTime":1235.44,"endTime":1236.16,"body":"other way around it."},{"speaker":"Kyle Mountsier","startTime":1236.34,"endTime":1239.31,"body":"So okay, so I"},{"speaker":"Kyle Mountsier","startTime":1236.34,"endTime":1239.31,"body":"you said Are there three"},{"speaker":"Kyle Mountsier","startTime":1239.31,"endTime":1241.68,"body":"channels or three things that"},{"speaker":"Kyle Mountsier","startTime":1239.31,"endTime":1241.68,"body":"you're because you've got the"},{"speaker":"Kyle Mountsier","startTime":1241.92,"endTime":1244.86,"body":"the unboxing for cars, the ride"},{"speaker":"Kyle Mountsier","startTime":1241.92,"endTime":1244.86,"body":"along? Is there anything else"},{"speaker":"Kyle Mountsier","startTime":1244.86,"endTime":1247.77,"body":"that you've kind of explored at"},{"speaker":"Kyle Mountsier","startTime":1244.86,"endTime":1247.77,"body":"this point that that is content"},{"speaker":"Kyle Mountsier","startTime":1247.77,"endTime":1251.13,"body":"that you're regularly dripping"},{"speaker":"Kyle Mountsier","startTime":1247.77,"endTime":1251.13,"body":"other than like, you know, the"},{"speaker":"Kyle Mountsier","startTime":1251.19,"endTime":1252.48,"body":"newest freshest thing?"},{"speaker":"Unknown","startTime":1253.11,"endTime":1255.27,"body":"Yeah, these play a"},{"speaker":"Unknown","startTime":1253.11,"endTime":1255.27,"body":"little better on Facebook than"},{"speaker":"Unknown","startTime":1255.27,"endTime":1258.21,"body":"they do on YouTube. 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And so,"},{"speaker":"Kyle Mountsier","startTime":1644.0,"endTime":1648.2,"body":"really cool. And I'm can't wait"},{"speaker":"Kyle Mountsier","startTime":1648.2,"endTime":1652.94,"body":"to have we're gonna have you and"},{"speaker":"Kyle Mountsier","startTime":1648.2,"endTime":1652.94,"body":"Nate Greklek, and Brian Ortega"},{"speaker":"Kyle Mountsier","startTime":1652.97,"endTime":1657.08,"body":"on a stage talking about the way"},{"speaker":"Kyle Mountsier","startTime":1652.97,"endTime":1657.08,"body":"that you do content and"},{"speaker":"Kyle Mountsier","startTime":1657.08,"endTime":1660.23,"body":"exploring some of those ideas."},{"speaker":"Kyle Mountsier","startTime":1657.08,"endTime":1660.23,"body":"I'm sure there'll be, they'll"},{"speaker":"Kyle Mountsier","startTime":1660.23,"endTime":1663.11,"body":"probably be like a new idea"},{"speaker":"Kyle Mountsier","startTime":1660.23,"endTime":1663.11,"body":"synthesized between the three of"},{"speaker":"Kyle Mountsier","startTime":1663.11,"endTime":1666.5,"body":"you while on stage, because all"},{"speaker":"Kyle Mountsier","startTime":1663.11,"endTime":1666.5,"body":"of you just think in those"},{"speaker":"Kyle Mountsier","startTime":1666.53,"endTime":1670.22,"body":"imaginative ways. So thanks for"},{"speaker":"Kyle Mountsier","startTime":1666.53,"endTime":1670.22,"body":"spending some time with with me"},{"speaker":"Kyle Mountsier","startTime":1670.22,"endTime":1673.82,"body":"today and with us, and, and I"},{"speaker":"Kyle Mountsier","startTime":1670.22,"endTime":1673.82,"body":"can't wait to see you in a few"},{"speaker":"Kyle Mountsier","startTime":1673.82,"endTime":1674.78,"body":"weeks at ASOTU CON."},{"speaker":"Jeff Revilla","startTime":1675.47,"endTime":1677.57,"body":"Yeah, I'm pumped."},{"speaker":"Jeff Revilla","startTime":1675.47,"endTime":1677.57,"body":"Thanks for having me. I'm really"},{"speaker":"Jeff Revilla","startTime":1677.57,"endTime":1680.15,"body":"excited. It's gonna blow up that"},{"speaker":"Jeff Revilla","startTime":1677.57,"endTime":1680.15,"body":"stage, I'll tell you that. Yeah,"},{"speaker":"Kyle Mountsier","startTime":1680.18,"endTime":1680.87,"body":"it's gonna be"},{"speaker":"Kyle Mountsier","startTime":1680.18,"endTime":1680.87,"body":"fun."},{"speaker":"Paul Daly","startTime":1685.13,"endTime":1687.59,"body":"there's nothing I"},{"speaker":"Paul Daly","startTime":1685.13,"endTime":1687.59,"body":"like more than a practitioner,"},{"speaker":"Paul Daly","startTime":1687.62,"endTime":1690.92,"body":"someone who doesn't just talk"},{"speaker":"Paul Daly","startTime":1687.62,"endTime":1690.92,"body":"about it, and doesn't just do it"},{"speaker":"Paul Daly","startTime":1690.92,"endTime":1694.91,"body":"now, but has shown a history of"},{"speaker":"Paul Daly","startTime":1690.92,"endTime":1694.91,"body":"having done it for a long time,"},{"speaker":"Paul Daly","startTime":1695.15,"endTime":1698.96,"body":"which just brings so much more"},{"speaker":"Paul Daly","startTime":1695.15,"endTime":1698.96,"body":"weight to their advice and their"},{"speaker":"Paul Daly","startTime":1698.96,"endTime":1702.53,"body":"strategy. And the fact that it"},{"speaker":"Paul Daly","startTime":1698.96,"endTime":1702.53,"body":"doesn't happen overnight."},{"speaker":"Kyle Mountsier","startTime":1702.74,"endTime":1704.54,"body":"It doesn't"},{"speaker":"Kyle Mountsier","startTime":1702.74,"endTime":1704.54,"body":"happen overnight. And when you"},{"speaker":"Kyle Mountsier","startTime":1704.6,"endTime":1709.79,"body":"when you look at any strategy,"},{"speaker":"Kyle Mountsier","startTime":1704.6,"endTime":1709.79,"body":"especially one that isn't just"},{"speaker":"Kyle Mountsier","startTime":1709.79,"endTime":1713.84,"body":"based on transactions in any"},{"speaker":"Kyle Mountsier","startTime":1709.79,"endTime":1713.84,"body":"industry, it takes time to"},{"speaker":"Kyle Mountsier","startTime":1713.84,"endTime":1718.97,"body":"curate, you know, smell auto"},{"speaker":"Kyle Mountsier","startTime":1713.84,"endTime":1718.97,"body":"group didn't one month start to"},{"speaker":"Kyle Mountsier","startTime":1719.33,"endTime":1722.66,"body":"host videos on YouTube. And the"},{"speaker":"Kyle Mountsier","startTime":1719.33,"endTime":1722.66,"body":"next month be like, Yeah, we"},{"speaker":"Kyle Mountsier","startTime":1722.66,"endTime":1728.0,"body":"qualify for monetization. Yeah."},{"speaker":"Kyle Mountsier","startTime":1722.66,"endTime":1728.0,"body":"It took a measured approach over"},{"speaker":"Kyle Mountsier","startTime":1728.0,"endTime":1731.81,"body":"years and years for them to get"},{"speaker":"Kyle Mountsier","startTime":1728.0,"endTime":1731.81,"body":"to that point. But now they get"},{"speaker":"Kyle Mountsier","startTime":1731.81,"endTime":1735.11,"body":"to like, go even quicker,"},{"speaker":"Kyle Mountsier","startTime":1731.81,"endTime":1735.11,"body":"because they get the ability to"},{"speaker":"Kyle Mountsier","startTime":1735.11,"endTime":1740.21,"body":"push back into their people. And"},{"speaker":"Kyle Mountsier","startTime":1735.11,"endTime":1740.21,"body":"I love the part that he talked"},{"speaker":"Kyle Mountsier","startTime":1740.21,"endTime":1743.39,"body":"about. The way he's pouring back"},{"speaker":"Kyle Mountsier","startTime":1740.21,"endTime":1743.39,"body":"into his people is not just"},{"speaker":"Kyle Mountsier","startTime":1743.39,"endTime":1746.57,"body":"purchasing them more equipment,"},{"speaker":"Kyle Mountsier","startTime":1743.39,"endTime":1746.57,"body":"but he's finding ways for them"},{"speaker":"Kyle Mountsier","startTime":1746.57,"endTime":1749.57,"body":"to learn, and not just learn"},{"speaker":"Kyle Mountsier","startTime":1746.57,"endTime":1749.57,"body":"inside of automotive, he's not"},{"speaker":"Kyle Mountsier","startTime":1749.57,"endTime":1752.69,"body":"just sending them to Digital"},{"speaker":"Kyle Mountsier","startTime":1749.57,"endTime":1752.69,"body":"dealer or DMSC. He's sending"},{"speaker":"Kyle Mountsier","startTime":1752.69,"endTime":1757.79,"body":"them to, like, ad creative. Yes,"},{"speaker":"Kyle Mountsier","startTime":1752.69,"endTime":1757.79,"body":"conferences, calm and all those"},{"speaker":"Kyle Mountsier","startTime":1757.79,"endTime":1761.63,"body":"cool. Yeah, he sent him to"},{"speaker":"Kyle Mountsier","startTime":1757.79,"endTime":1761.63,"body":"VidCon, which is like, that's"},{"speaker":"Kyle Mountsier","startTime":1761.63,"endTime":1765.62,"body":"what our industry needs is to"},{"speaker":"Kyle Mountsier","startTime":1761.63,"endTime":1765.62,"body":"take from other industries that"},{"speaker":"Kyle Mountsier","startTime":1765.62,"endTime":1769.13,"body":"are creating and doing really"},{"speaker":"Kyle Mountsier","startTime":1765.62,"endTime":1769.13,"body":"innovative stuff and go, Oh,"},{"speaker":"Kyle Mountsier","startTime":1769.55,"endTime":1773.21,"body":"yeah, we can, we can do that,"},{"speaker":"Kyle Mountsier","startTime":1769.55,"endTime":1773.21,"body":"too. Actually, not just that we"},{"speaker":"Kyle Mountsier","startTime":1773.21,"endTime":1775.82,"body":"can do it quicker and better,"},{"speaker":"Kyle Mountsier","startTime":1773.21,"endTime":1775.82,"body":"because we have the resources"},{"speaker":"Kyle Mountsier","startTime":1775.82,"endTime":1778.43,"body":"and people to do it. And they're"},{"speaker":"Kyle Mountsier","startTime":1775.82,"endTime":1778.43,"body":"executing on that."},{"speaker":"Michael Cirillo","startTime":1778.0,"endTime":1781.45,"body":"I wish this was"},{"speaker":"Michael Cirillo","startTime":1778.0,"endTime":1781.45,"body":"more commonplace, right? Like,"},{"speaker":"Michael Cirillo","startTime":1781.75,"endTime":1784.63,"body":"there's kind of this divide"},{"speaker":"Michael Cirillo","startTime":1781.75,"endTime":1784.63,"body":"where it's like, look at all of"},{"speaker":"Michael Cirillo","startTime":1784.63,"endTime":1789.04,"body":"these schmucks creating content,"},{"speaker":"Michael Cirillo","startTime":1784.63,"endTime":1789.04,"body":"what do they possibly get out of"},{"speaker":"Michael Cirillo","startTime":1789.04,"endTime":1793.42,"body":"this? And then there's those on"},{"speaker":"Michael Cirillo","startTime":1789.04,"endTime":1793.42,"body":"our kind of our side of the"},{"speaker":"Michael Cirillo","startTime":1793.42,"endTime":1795.55,"body":"fence who have been creating"},{"speaker":"Michael Cirillo","startTime":1793.42,"endTime":1795.55,"body":"content for quite some time"},{"speaker":"Michael Cirillo","startTime":1795.55,"endTime":1798.28,"body":"who've been in the creative game"},{"speaker":"Michael Cirillo","startTime":1795.55,"endTime":1798.28,"body":"for quite some time. I mean,"},{"speaker":"Michael Cirillo","startTime":1798.28,"endTime":1800.65,"body":"we've even had conversations"},{"speaker":"Michael Cirillo","startTime":1798.28,"endTime":1800.65,"body":"about this. So It's really kind"},{"speaker":"Michael Cirillo","startTime":1800.65,"endTime":1804.7,"body":"of refreshing to hear it from"},{"speaker":"Michael Cirillo","startTime":1800.65,"endTime":1804.7,"body":"Jeff's perspective. It's because"},{"speaker":"Michael Cirillo","startTime":1804.7,"endTime":1807.79,"body":"those efforts, were not just"},{"speaker":"Michael Cirillo","startTime":1804.7,"endTime":1807.79,"body":"going into them being like, hey,"},{"speaker":"Michael Cirillo","startTime":1807.79,"endTime":1812.95,"body":"you know what, guys, we should"},{"speaker":"Michael Cirillo","startTime":1807.79,"endTime":1812.95,"body":"do a podcast. Or the equivalent"},{"speaker":"Michael Cirillo","startTime":1812.95,"endTime":1815.92,"body":"to that on the dealer side being"},{"speaker":"Michael Cirillo","startTime":1812.95,"endTime":1815.92,"body":"like, you know what we need? We"},{"speaker":"Michael Cirillo","startTime":1815.92,"endTime":1819.37,"body":"need social media. Well, what"},{"speaker":"Michael Cirillo","startTime":1815.92,"endTime":1819.37,"body":"are we going to post signs that"},{"speaker":"Michael Cirillo","startTime":1819.37,"endTime":1826.99,"body":"say, \"you should be here.\" To"},{"speaker":"Michael Cirillo","startTime":1819.37,"endTime":1826.99,"body":"find them and account that as"},{"speaker":"Michael Cirillo","startTime":1827.23,"endTime":1832.09,"body":"you should be here? Like, what?"},{"speaker":"Michael Cirillo","startTime":1827.23,"endTime":1832.09,"body":"Is that a real example? Yeah,"},{"speaker":"Michael Cirillo","startTime":1832.09,"endTime":1834.64,"body":"you know, like when they sold a"},{"speaker":"Michael Cirillo","startTime":1832.09,"endTime":1834.64,"body":"car, and it's like, the caption"},{"speaker":"Michael Cirillo","startTime":1834.64,"endTime":1837.73,"body":"is like, congratulations, Mr."},{"speaker":"Michael Cirillo","startTime":1834.64,"endTime":1837.73,"body":"Smith, and they forced him to"},{"speaker":"Michael Cirillo","startTime":1837.73,"endTime":1842.11,"body":"hold a blank sign and then"},{"speaker":"Michael Cirillo","startTime":1837.73,"endTime":1842.11,"body":"somebody photoshopped. Never"},{"speaker":"Michael Cirillo","startTime":1842.11,"endTime":1845.14,"body":"hold the blinds like, Guys,"},{"speaker":"Michael Cirillo","startTime":1842.11,"endTime":1845.14,"body":"legit people that are doing"},{"speaker":"Michael Cirillo","startTime":1845.14,"endTime":1848.5,"body":"content creation, they"},{"speaker":"Michael Cirillo","startTime":1845.14,"endTime":1848.5,"body":"understand. They understand how"},{"speaker":"Michael Cirillo","startTime":1848.98,"endTime":1853.27,"body":"there's like a Hyperloop of"},{"speaker":"Michael Cirillo","startTime":1848.98,"endTime":1853.27,"body":"demand creation and authority"},{"speaker":"Michael Cirillo","startTime":1853.27,"endTime":1857.29,"body":"building that breaches the the"},{"speaker":"Michael Cirillo","startTime":1853.27,"endTime":1857.29,"body":"four walls of the dealership,"},{"speaker":"Michael Cirillo","startTime":1857.32,"endTime":1861.43,"body":"they that today, it may not"},{"speaker":"Michael Cirillo","startTime":1857.32,"endTime":1861.43,"body":"necessarily map directly to"},{"speaker":"Michael Cirillo","startTime":1861.58,"endTime":1865.84,"body":"monetization. However, if we"},{"speaker":"Michael Cirillo","startTime":1861.58,"endTime":1865.84,"body":"tell our story properly, maybe"},{"speaker":"Michael Cirillo","startTime":1865.84,"endTime":1869.08,"body":"it's our Google ads that feed"},{"speaker":"Michael Cirillo","startTime":1865.84,"endTime":1869.08,"body":"into our website and our website"},{"speaker":"Michael Cirillo","startTime":1869.08,"endTime":1872.5,"body":"feeds into our social and our"},{"speaker":"Michael Cirillo","startTime":1869.08,"endTime":1872.5,"body":"social feeds into video"},{"speaker":"Michael Cirillo","startTime":1872.5,"endTime":1876.55,"body":"creation. All of that then tells"},{"speaker":"Michael Cirillo","startTime":1872.5,"endTime":1876.55,"body":"a story about who we are. And"},{"speaker":"Michael Cirillo","startTime":1876.55,"endTime":1879.97,"body":"it's that thing that opens"},{"speaker":"Michael Cirillo","startTime":1876.55,"endTime":1879.97,"body":"doors, and the transactions"},{"speaker":"Michael Cirillo","startTime":1879.97,"endTime":1883.24,"body":"happen on the other side of that"},{"speaker":"Michael Cirillo","startTime":1879.97,"endTime":1883.24,"body":"door. So that's something that I"},{"speaker":"Michael Cirillo","startTime":1883.24,"endTime":1886.48,"body":"just really, really impresses me"},{"speaker":"Michael Cirillo","startTime":1883.24,"endTime":1886.48,"body":"and being able to get to hear"},{"speaker":"Michael Cirillo","startTime":1886.48,"endTime":1889.63,"body":"from, like you said,"},{"speaker":"Michael Cirillo","startTime":1886.48,"endTime":1889.63,"body":"practitioners who are thinking"},{"speaker":"Michael Cirillo","startTime":1889.63,"endTime":1892.81,"body":"outside of the box. We hope that"},{"speaker":"Michael Cirillo","startTime":1889.63,"endTime":1892.81,"body":"you enjoyed this conversation"},{"speaker":"Michael Cirillo","startTime":1892.81,"endTime":1895.69,"body":"with Jeff Revilla. On behalf of"},{"speaker":"Michael Cirillo","startTime":1892.81,"endTime":1895.69,"body":"myself, Michael Cirillo, Paul"},{"speaker":"Michael Cirillo","startTime":1895.69,"endTime":1899.26,"body":"Daly, and Kyle Mountsier this is"},{"speaker":"Michael Cirillo","startTime":1895.69,"endTime":1899.26,"body":"Atto Collabs. Hope to see you"},{"speaker":"Michael Cirillo","startTime":1899.26,"endTime":1899.56,"body":"soon."},{"speaker":"Unknown","startTime":1899.77,"endTime":1903.19,"body":"Sign up for our free"},{"speaker":"Unknown","startTime":1899.77,"endTime":1903.19,"body":"and fun to read daily email for"},{"speaker":"Unknown","startTime":1903.19,"endTime":1907.03,"body":"a free shot of relevant news and"},{"speaker":"Unknown","startTime":1903.19,"endTime":1907.03,"body":"automotive retail media and pop"},{"speaker":"Unknown","startTime":1907.03,"endTime":1912.85,"body":"culture. You can get it now at"},{"speaker":"Unknown","startTime":1907.03,"endTime":1912.85,"body":"asotu.com That's ASOTU.com If"},{"speaker":"Unknown","startTime":1912.85,"endTime":1916.15,"body":"you love this podcast, please"},{"speaker":"Unknown","startTime":1912.85,"endTime":1916.15,"body":"leave us a review and share it"},{"speaker":"Unknown","startTime":1916.15,"endTime":1919.18,"body":"with a friend. Thanks again for"},{"speaker":"Unknown","startTime":1916.15,"endTime":1919.18,"body":"listening. We'll see you next"},{"speaker":"Unknown","startTime":1919.18,"endTime":1919.39,"body":"time."}]}