{"version":"1.0.0","segments":[{"speaker":"Kyle Mountsier","startTime":0.0,"endTime":0.84,"body":"Here's the thing"},{"speaker":"Unknown","startTime":7.38,"endTime":9.21,"body":"this is Auto Collabs."},{"speaker":"Kyle Mountsier","startTime":9.0,"endTime":11.46,"body":"We always love"},{"speaker":"Kyle Mountsier","startTime":9.0,"endTime":11.46,"body":"being together because it starts"},{"speaker":"Kyle Mountsier","startTime":11.46,"endTime":15.57,"body":"with laughs ends with laughs."},{"speaker":"Kyle Mountsier","startTime":11.46,"endTime":15.57,"body":"And, you know, Jeff Gonzales is"},{"speaker":"Kyle Mountsier","startTime":15.57,"endTime":19.98,"body":"one of those guys that is always"},{"speaker":"Kyle Mountsier","startTime":15.57,"endTime":19.98,"body":"up for a good laugh. You know, I"},{"speaker":"Kyle Mountsier","startTime":19.98,"endTime":24.39,"body":"remember a story that, that that"},{"speaker":"Kyle Mountsier","startTime":19.98,"endTime":24.39,"body":"I think Michael may not know"},{"speaker":"Kyle Mountsier","startTime":24.39,"endTime":28.47,"body":"actually happened. But Paul and"},{"speaker":"Kyle Mountsier","startTime":24.39,"endTime":28.47,"body":"I were both there. One of Jeff's"},{"speaker":"Kyle Mountsier","startTime":28.47,"endTime":32.94,"body":"employees, Andrew, decided after"},{"speaker":"Kyle Mountsier","startTime":28.47,"endTime":32.94,"body":"winning the Innovation Cup at"},{"speaker":"Kyle Mountsier","startTime":32.94,"endTime":40.32,"body":"DSCS. To bring that cup to our"},{"speaker":"Kyle Mountsier","startTime":32.94,"endTime":40.32,"body":"night, our event party at the"},{"speaker":"Kyle Mountsier","startTime":40.32,"endTime":43.65,"body":"end of the Digital Dealer."},{"speaker":"Kyle Mountsier","startTime":40.32,"endTime":43.65,"body":"Night, the first night of"},{"speaker":"Kyle Mountsier","startTime":43.65,"endTime":48.21,"body":"Digital Dealer last year. And he"},{"speaker":"Kyle Mountsier","startTime":43.65,"endTime":48.21,"body":"didn't just bring it it wasn't"},{"speaker":"Kyle Mountsier","startTime":48.21,"endTime":51.57,"body":"just like, tucked under his arm"},{"speaker":"Kyle Mountsier","startTime":48.21,"endTime":51.57,"body":"celebrating it lifting it over."},{"speaker":"Kyle Mountsier","startTime":51.66,"endTime":58.08,"body":"No, they went to byebye baby and"},{"speaker":"Kyle Mountsier","startTime":51.66,"endTime":58.08,"body":"bought a baby carrier. And he"},{"speaker":"Kyle Mountsier","startTime":58.08,"endTime":62.49,"body":"brought the cup in a baby"},{"speaker":"Kyle Mountsier","startTime":58.08,"endTime":62.49,"body":"carrier to the event so and they"},{"speaker":"Paul Daly","startTime":63.6,"endTime":67.2,"body":"they sourced that"},{"speaker":"Paul Daly","startTime":63.6,"endTime":67.2,"body":"baby carrier in Las Vegas, by"},{"speaker":"Paul Daly","startTime":67.2,"endTime":70.71,"body":"the way, which is maybe maybe"},{"speaker":"Paul Daly","startTime":67.2,"endTime":70.71,"body":"the bigger feet but they did ask"},{"speaker":"Paul Daly","startTime":70.71,"endTime":73.35,"body":"permission like hey, what it"},{"speaker":"Paul Daly","startTime":70.71,"endTime":73.35,"body":"would it be okay, if we did this"},{"speaker":"Paul Daly","startTime":73.35,"endTime":76.38,"body":"and like, you know what kind of"},{"speaker":"Paul Daly","startTime":73.35,"endTime":76.38,"body":"events we put on, right? Like,"},{"speaker":"Paul Daly","startTime":76.68,"endTime":80.22,"body":"you could do that and totally"},{"speaker":"Paul Daly","startTime":76.68,"endTime":80.22,"body":"redeem yourself. Right? Like,"},{"speaker":"Paul Daly","startTime":80.22,"endTime":83.16,"body":"and he did, and they crushed it"},{"speaker":"Paul Daly","startTime":80.22,"endTime":83.16,"body":"perfect. Oh, man, was the"},{"speaker":"Michael Cirillo","startTime":83.16,"endTime":85.23,"body":"carrier more"},{"speaker":"Michael Cirillo","startTime":83.16,"endTime":85.23,"body":"expensive than the cup is?"},{"speaker":"Michael Cirillo","startTime":85.68,"endTime":88.44,"body":"Probably in Vegas? Probably."},{"speaker":"Kyle Mountsier","startTime":88.5,"endTime":89.97,"body":"Look, those"},{"speaker":"Kyle Mountsier","startTime":88.5,"endTime":89.97,"body":"things are worth their weight in"},{"speaker":"Kyle Mountsier","startTime":89.97,"endTime":90.45,"body":"gold. Yeah, they"},{"speaker":"Paul Daly","startTime":90.0,"endTime":93.84,"body":"are. back so you"},{"speaker":"Paul Daly","startTime":90.0,"endTime":93.84,"body":"don't get I don't know. Well,"},{"speaker":"Paul Daly","startTime":93.84,"endTime":96.57,"body":"whatever. The fact is, we hope"},{"speaker":"Paul Daly","startTime":93.84,"endTime":96.57,"body":"you enjoy this interview with"},{"speaker":"Paul Daly","startTime":96.57,"endTime":106.83,"body":"Jeff Gonzales from AET."},{"speaker":"Kyle Mountsier","startTime":106.89,"endTime":111.42,"body":"We've got my"},{"speaker":"Kyle Mountsier","startTime":106.89,"endTime":111.42,"body":"friend Jeff Gonzalez, the guy"},{"speaker":"Kyle Mountsier","startTime":111.45,"endTime":116.88,"body":"that always seems to have the"},{"speaker":"Kyle Mountsier","startTime":111.45,"endTime":116.88,"body":"most creative ways to put videos"},{"speaker":"Kyle Mountsier","startTime":116.88,"endTime":121.47,"body":"together of their office using"},{"speaker":"Kyle Mountsier","startTime":116.88,"endTime":121.47,"body":"their actually actual technology"},{"speaker":"Kyle Mountsier","startTime":121.62,"endTime":125.37,"body":"that nobody would ever expect"},{"speaker":"Kyle Mountsier","startTime":121.62,"endTime":125.37,"body":"out of a technology company."},{"speaker":"Kyle Mountsier","startTime":125.37,"endTime":129.39,"body":"Jeff, thanks for coming on on"},{"speaker":"Kyle Mountsier","startTime":125.37,"endTime":129.39,"body":"the podcast with us, man."},{"speaker":"Jeff Gonzales","startTime":130.05,"endTime":131.43,"body":"Hey, thanks for"},{"speaker":"Jeff Gonzales","startTime":130.05,"endTime":131.43,"body":"having me, guys. I really"},{"speaker":"Jeff Gonzales","startTime":131.43,"endTime":132.6,"body":"appreciate it, dude."},{"speaker":"Kyle Mountsier","startTime":132.63,"endTime":134.79,"body":"So one time, and"},{"speaker":"Kyle Mountsier","startTime":132.63,"endTime":134.79,"body":"we'll get into the rest of the"},{"speaker":"Kyle Mountsier","startTime":134.79,"endTime":138.18,"body":"thing. But I have to go to this"},{"speaker":"Kyle Mountsier","startTime":134.79,"endTime":138.18,"body":"one time, you guys did this,"},{"speaker":"Kyle Mountsier","startTime":138.18,"endTime":144.51,"body":"like competition between"},{"speaker":"Kyle Mountsier","startTime":138.18,"endTime":144.51,"body":"employees that were using your"},{"speaker":"Kyle Mountsier","startTime":144.51,"endTime":148.11,"body":"technology to place ads. And I"},{"speaker":"Kyle Mountsier","startTime":144.51,"endTime":148.11,"body":"thought it was one of the most"},{"speaker":"Kyle Mountsier","startTime":148.11,"endTime":152.79,"body":"creative ways to explain what"},{"speaker":"Kyle Mountsier","startTime":148.11,"endTime":152.79,"body":"your platform could do. And even"},{"speaker":"Kyle Mountsier","startTime":153.12,"endTime":157.5,"body":"to like, there was this element"},{"speaker":"Kyle Mountsier","startTime":153.12,"endTime":157.5,"body":"was like, Oh, they actually know"},{"speaker":"Kyle Mountsier","startTime":157.5,"endTime":160.35,"body":"how to use their stuff. I was"},{"speaker":"Kyle Mountsier","startTime":157.5,"endTime":160.35,"body":"wondering, where did that come"},{"speaker":"Kyle Mountsier","startTime":160.35,"endTime":164.46,"body":"from? Like, how did the brains"},{"speaker":"Kyle Mountsier","startTime":160.35,"endTime":164.46,"body":"in in the office go? This is a"},{"speaker":"Kyle Mountsier","startTime":164.46,"endTime":167.43,"body":"thing we should do to show how"},{"speaker":"Kyle Mountsier","startTime":164.46,"endTime":167.43,"body":"our technology works."},{"speaker":"Jeff Gonzales","startTime":167.9,"endTime":170.93,"body":"Yes, so it all"},{"speaker":"Jeff Gonzales","startTime":167.9,"endTime":170.93,"body":"started with a pie in the face."},{"speaker":"Jeff Gonzales","startTime":171.26,"endTime":175.97,"body":"So Betsy and I, we have this"},{"speaker":"Jeff Gonzales","startTime":171.26,"endTime":175.97,"body":"competition where we always kind"},{"speaker":"Jeff Gonzales","startTime":175.97,"endTime":178.88,"body":"of like compete with each other"},{"speaker":"Jeff Gonzales","startTime":175.97,"endTime":178.88,"body":"with each other a little bit in"},{"speaker":"Jeff Gonzales","startTime":178.88,"endTime":181.34,"body":"the loser. Some some for some"},{"speaker":"Jeff Gonzales","startTime":178.88,"endTime":181.34,"body":"reason always gets a pie in the"},{"speaker":"Jeff Gonzales","startTime":181.34,"endTime":183.98,"body":"face. If it's not like a good"},{"speaker":"Jeff Gonzales","startTime":181.34,"endTime":183.98,"body":"pie. It's just like, you know,"},{"speaker":"Jeff Gonzales","startTime":183.98,"endTime":187.64,"body":"whipped cream on a plate, right."},{"speaker":"Jeff Gonzales","startTime":183.98,"endTime":187.64,"body":"And so we're thinking about how"},{"speaker":"Jeff Gonzales","startTime":187.64,"endTime":189.89,"body":"we could do some content, but"},{"speaker":"Jeff Gonzales","startTime":187.64,"endTime":189.89,"body":"kind of show off some of our"},{"speaker":"Jeff Gonzales","startTime":189.89,"endTime":193.16,"body":"tools and how quickly they can"},{"speaker":"Jeff Gonzales","startTime":189.89,"endTime":193.16,"body":"be used by anybody that's kind"},{"speaker":"Jeff Gonzales","startTime":193.16,"endTime":196.04,"body":"of familiar with them. 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And we put like five"},{"speaker":"Jeff Gonzales","startTime":206.69,"endTime":208.76,"body":"minutes on the clock, I think it"},{"speaker":"Jeff Gonzales","startTime":206.69,"endTime":208.76,"body":"was or seven minutes, something"},{"speaker":"Jeff Gonzales","startTime":208.76,"endTime":212.12,"body":"like that, and whoever made the"},{"speaker":"Jeff Gonzales","startTime":208.76,"endTime":212.12,"body":"most unique creative, and then"},{"speaker":"Jeff Gonzales","startTime":212.12,"endTime":215.72,"body":"it was judged by a dealer, the"},{"speaker":"Jeff Gonzales","startTime":212.12,"endTime":215.72,"body":"loser got hit the face of the"},{"speaker":"Jeff Gonzales","startTime":215.72,"endTime":221.09,"body":"pie. 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Because she"},{"speaker":"Paul Daly","startTime":226.86,"endTime":229.53,"body":"never bring that up"},{"speaker":"Paul Daly","startTime":226.86,"endTime":229.53,"body":"if you think you're gonna lose,"},{"speaker":"Paul Daly","startTime":229.74,"endTime":229.98,"body":"and I'll"},{"speaker":"Jeff Gonzales","startTime":229.98,"endTime":232.44,"body":"totally totally"},{"speaker":"Jeff Gonzales","startTime":229.98,"endTime":232.44,"body":"because she, she deals with our"},{"speaker":"Jeff Gonzales","startTime":232.44,"endTime":235.02,"body":"platform in the most in the"},{"speaker":"Jeff Gonzales","startTime":232.44,"endTime":235.02,"body":"operation side. So she's most"},{"speaker":"Jeff Gonzales","startTime":235.02,"endTime":237.21,"body":"familiar with it, but she"},{"speaker":"Jeff Gonzales","startTime":235.02,"endTime":237.21,"body":"doesn't realize that like at"},{"speaker":"Jeff Gonzales","startTime":237.21,"endTime":239.37,"body":"home, I'm building stuff all the"},{"speaker":"Jeff Gonzales","startTime":237.21,"endTime":239.37,"body":"time."},{"speaker":"Kyle Mountsier","startTime":239.0,"endTime":244.19,"body":"So I love it. So"},{"speaker":"Kyle Mountsier","startTime":239.0,"endTime":244.19,"body":"So take us back. Now let's zoom"},{"speaker":"Kyle Mountsier","startTime":244.19,"endTime":246.98,"body":"out a little bit because and"},{"speaker":"Kyle Mountsier","startTime":244.19,"endTime":246.98,"body":"we'll get back to kind of the"},{"speaker":"Kyle Mountsier","startTime":247.01,"endTime":249.92,"body":"AET platform because I think"},{"speaker":"Kyle Mountsier","startTime":247.01,"endTime":249.92,"body":"it'd be good to talk about that"},{"speaker":"Kyle Mountsier","startTime":249.92,"endTime":252.35,"body":"just because I don't think it's"},{"speaker":"Kyle Mountsier","startTime":249.92,"endTime":252.35,"body":"something that a ton of people"},{"speaker":"Kyle Mountsier","startTime":252.35,"endTime":256.58,"body":"know about an audience might not"},{"speaker":"Kyle Mountsier","startTime":252.35,"endTime":256.58,"body":"even know and but I want to zoom"},{"speaker":"Kyle Mountsier","startTime":256.58,"endTime":261.26,"body":"back just a little bit on your"},{"speaker":"Kyle Mountsier","startTime":256.58,"endTime":261.26,"body":"history in the retail automobile"},{"speaker":"Kyle Mountsier","startTime":261.26,"endTime":265.25,"body":"business because you're not just"},{"speaker":"Kyle Mountsier","startTime":261.26,"endTime":265.25,"body":"a tech guy, you actually came in"},{"speaker":"Kyle Mountsier","startTime":265.25,"endTime":267.89,"body":"through the retail side of the"},{"speaker":"Kyle Mountsier","startTime":265.25,"endTime":267.89,"body":"business. Is that right?"},{"speaker":"Unknown","startTime":267.0,"endTime":269.19,"body":"Yeah, yeah, totally. So"},{"speaker":"Unknown","startTime":267.0,"endTime":269.19,"body":"just don't clear it up. I'm not"},{"speaker":"Unknown","startTime":269.19,"endTime":271.05,"body":"a tech guy by any means. 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So I went to"},{"speaker":"Kyle Mountsier","startTime":354.87,"endTime":357.99,"body":"marketing, how did that how did"},{"speaker":"Kyle Mountsier","startTime":357.99,"endTime":359.73,"body":"that kind of come to come into"},{"speaker":"Kyle Mountsier","startTime":357.99,"endTime":359.73,"body":"play?"},{"speaker":"Unknown","startTime":360.44,"endTime":363.17,"body":"Automotive was like,"},{"speaker":"Unknown","startTime":360.44,"endTime":363.17,"body":"actually, like, totally random"},{"speaker":"Unknown","startTime":363.17,"endTime":367.73,"body":"that I got into it. I started"},{"speaker":"Unknown","startTime":363.17,"endTime":367.73,"body":"doing digital marketing up in"},{"speaker":"Unknown","startTime":367.73,"endTime":370.34,"body":"Breckenridge, Colorado, I lived"},{"speaker":"Unknown","startTime":367.73,"endTime":370.34,"body":"out there as a, you know, I'd"},{"speaker":"Unknown","startTime":370.34,"endTime":373.28,"body":"call it a ski bum, right. 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And"},{"speaker":"Unknown","startTime":418.22,"endTime":420.77,"body":"the company that we were with"},{"speaker":"Unknown","startTime":418.22,"endTime":420.77,"body":"was kind of like, you know, it"},{"speaker":"Unknown","startTime":420.77,"endTime":424.73,"body":"was it was going nowhere fast,"},{"speaker":"Unknown","startTime":420.77,"endTime":424.73,"body":"right? And so I interviewed for"},{"speaker":"Unknown","startTime":424.73,"endTime":428.12,"body":"this, this position in auto and"},{"speaker":"Unknown","startTime":424.73,"endTime":428.12,"body":"got it and I like, I remember"},{"speaker":"Unknown","startTime":428.12,"endTime":430.4,"body":"sitting in the car one day"},{"speaker":"Unknown","startTime":428.12,"endTime":430.4,"body":"before I accepted the position"},{"speaker":"Unknown","startTime":430.4,"endTime":433.34,"body":"of like, Man, do I really want"},{"speaker":"Unknown","startTime":430.4,"endTime":433.34,"body":"to go into auto? Or do I want to"},{"speaker":"Unknown","startTime":433.34,"endTime":436.37,"body":"stay within the agency world?"},{"speaker":"Unknown","startTime":433.34,"endTime":436.37,"body":"You know, this, this is kind of"},{"speaker":"Unknown","startTime":436.37,"endTime":439.94,"body":"a big game changer, potentially."},{"speaker":"Unknown","startTime":436.37,"endTime":439.94,"body":"And I ended up going with it."},{"speaker":"Unknown","startTime":439.94,"endTime":443.0,"body":"And it's I mean, it's been"},{"speaker":"Unknown","startTime":439.94,"endTime":443.0,"body":"fantastic ever since autos and"},{"speaker":"Unknown","startTime":443.0,"endTime":443.51,"body":"let me ask a"},{"speaker":"Paul Daly","startTime":443.58,"endTime":445.47,"body":"question about that"},{"speaker":"Paul Daly","startTime":443.58,"endTime":445.47,"body":"right there. When you were"},{"speaker":"Paul Daly","startTime":445.47,"endTime":449.82,"body":"saying like, I don't know, if I"},{"speaker":"Paul Daly","startTime":445.47,"endTime":449.82,"body":"want to go into auto. What can"},{"speaker":"Paul Daly","startTime":449.82,"endTime":453.06,"body":"do you remember what those"},{"speaker":"Paul Daly","startTime":449.82,"endTime":453.06,"body":"feelings and hesitancies were?"},{"speaker":"Unknown","startTime":453.75,"endTime":456.99,"body":"Yeah, it just in my"},{"speaker":"Unknown","startTime":453.75,"endTime":456.99,"body":"mind, it seemed like an industry"},{"speaker":"Unknown","startTime":456.99,"endTime":460.26,"body":"that's always forward thinking"},{"speaker":"Unknown","startTime":456.99,"endTime":460.26,"body":"on like, the products that they"},{"speaker":"Unknown","startTime":460.26,"endTime":464.04,"body":"produce. But like, I remember"},{"speaker":"Unknown","startTime":460.26,"endTime":464.04,"body":"talking to the to the group that"},{"speaker":"Unknown","startTime":464.04,"endTime":466.47,"body":"I was interviewing with"},{"speaker":"Unknown","startTime":464.04,"endTime":466.47,"body":"Stevenson, and at the time, it"},{"speaker":"Unknown","startTime":466.47,"endTime":468.69,"body":"was like, man, these guys are so"},{"speaker":"Unknown","startTime":466.47,"endTime":468.69,"body":"behind, like, are they going to"},{"speaker":"Unknown","startTime":468.69,"endTime":473.13,"body":"really accept my thoughts and"},{"speaker":"Unknown","startTime":468.69,"endTime":473.13,"body":"how like, we can do digital"},{"speaker":"Unknown","startTime":473.13,"endTime":475.59,"body":"instead of everything"},{"speaker":"Unknown","startTime":473.13,"endTime":475.59,"body":"traditional at the time. So I"},{"speaker":"Unknown","startTime":475.59,"endTime":478.8,"body":"was like, am I going to just go"},{"speaker":"Unknown","startTime":475.59,"endTime":478.8,"body":"in here, and everybody's gonna"},{"speaker":"Unknown","startTime":478.8,"endTime":480.0,"body":"push back against me? And what"},{"speaker":"Kyle Mountsier","startTime":480.18,"endTime":481.59,"body":"year was, what"},{"speaker":"Kyle Mountsier","startTime":480.18,"endTime":481.59,"body":"year was that?"},{"speaker":"Jeff Gonzales","startTime":482.01,"endTime":488.94,"body":"Oh, man, that was"},{"speaker":"Jeff Gonzales","startTime":482.01,"endTime":488.94,"body":"probably 2015 2014, something"},{"speaker":"Jeff Gonzales","startTime":488.94,"endTime":491.76,"body":"like that. So you know, it was"},{"speaker":"Jeff Gonzales","startTime":488.94,"endTime":491.76,"body":"quite a while back, and I could"},{"speaker":"Jeff Gonzales","startTime":491.76,"endTime":494.31,"body":"be totally off on that. If I had"},{"speaker":"Jeff Gonzales","startTime":491.76,"endTime":494.31,"body":"my LinkedIn profile, I can tell"},{"speaker":"Jeff Gonzales","startTime":494.31,"endTime":494.82,"body":"you exactly."},{"speaker":"Paul Daly","startTime":496.17,"endTime":499.02,"body":"That's where I store"},{"speaker":"Paul Daly","startTime":496.17,"endTime":499.02,"body":"all the stuff. Yeah, totally."},{"speaker":"Paul Daly","startTime":499.35,"endTime":504.18,"body":"Right. So So and the reason I'm"},{"speaker":"Paul Daly","startTime":499.35,"endTime":504.18,"body":"asking these questions, because"},{"speaker":"Paul Daly","startTime":504.21,"endTime":507.69,"body":"you know, Kyle, and I talk a lot"},{"speaker":"Paul Daly","startTime":504.21,"endTime":507.69,"body":"about needing to get outside"},{"speaker":"Paul Daly","startTime":507.72,"endTime":511.14,"body":"automotive professionals to come"},{"speaker":"Paul Daly","startTime":507.72,"endTime":511.14,"body":"and, you know, contribute their"},{"speaker":"Paul Daly","startTime":511.14,"endTime":515.55,"body":"insights and innovative shin and"},{"speaker":"Paul Daly","startTime":511.14,"endTime":515.55,"body":"experience to automotive from"},{"speaker":"Paul Daly","startTime":515.55,"endTime":518.55,"body":"outside world. And, and, you"},{"speaker":"Paul Daly","startTime":515.55,"endTime":518.55,"body":"know, like, there's this"},{"speaker":"Paul Daly","startTime":518.58,"endTime":522.84,"body":"thought, and I think you're"},{"speaker":"Paul Daly","startTime":518.58,"endTime":522.84,"body":"validating it. If I go into"},{"speaker":"Paul Daly","startTime":522.84,"endTime":525.93,"body":"automotive with all of this"},{"speaker":"Paul Daly","startTime":522.84,"endTime":525.93,"body":"experience, like, Is that the"},{"speaker":"Paul Daly","startTime":525.93,"endTime":529.38,"body":"end of the road for like, my"},{"speaker":"Paul Daly","startTime":525.93,"endTime":529.38,"body":"growth and development and"},{"speaker":"Paul Daly","startTime":529.38,"endTime":532.02,"body":"innovation? Because everyone's"},{"speaker":"Paul Daly","startTime":529.38,"endTime":532.02,"body":"constantly going to say, like,"},{"speaker":"Paul Daly","startTime":532.02,"endTime":535.5,"body":"No, this is how you have to do"},{"speaker":"Paul Daly","startTime":532.02,"endTime":535.5,"body":"it in automotive, you know?"},{"speaker":"Jeff Gonzales","startTime":536.28,"endTime":538.32,"body":"Yeah, precisely,"},{"speaker":"Jeff Gonzales","startTime":536.28,"endTime":538.32,"body":"man. I mean, I think you hit the"},{"speaker":"Jeff Gonzales","startTime":538.32,"endTime":540.69,"body":"nail right on the head. And as"},{"speaker":"Jeff Gonzales","startTime":538.32,"endTime":540.69,"body":"you're bringing all of this"},{"speaker":"Jeff Gonzales","startTime":540.69,"endTime":543.69,"body":"stuff, I'm like, kind of getting"},{"speaker":"Jeff Gonzales","startTime":540.69,"endTime":543.69,"body":"these like thoughts. Like, you"},{"speaker":"Jeff Gonzales","startTime":543.69,"endTime":547.62,"body":"know, coming back to me of like,"},{"speaker":"Jeff Gonzales","startTime":543.69,"endTime":547.62,"body":"yeah, you know, we're what was"},{"speaker":"Jeff Gonzales","startTime":547.62,"endTime":550.41,"body":"my innovation going to stop"},{"speaker":"Jeff Gonzales","startTime":547.62,"endTime":550.41,"body":"there? Am I going to be like,"},{"speaker":"Jeff Gonzales","startTime":550.56,"endTime":553.86,"body":"handcuffed to the way that the"},{"speaker":"Jeff Gonzales","startTime":550.56,"endTime":553.86,"body":"dealership life wanted to do it?"},{"speaker":"Jeff Gonzales","startTime":554.19,"endTime":557.52,"body":"You know, it was was like going"},{"speaker":"Jeff Gonzales","startTime":554.19,"endTime":557.52,"body":"to be making you know, I don't"},{"speaker":"Jeff Gonzales","startTime":557.52,"endTime":562.29,"body":"know, magazine spots or you"},{"speaker":"Jeff Gonzales","startTime":557.52,"endTime":562.29,"body":"know, images for do it. Yeah."},{"speaker":"Jeff Gonzales","startTime":562.29,"endTime":562.59,"body":"And we have"},{"speaker":"Paul Daly","startTime":562.59,"endTime":565.74,"body":"a camera, we yell at"},{"speaker":"Paul Daly","startTime":562.59,"endTime":565.74,"body":"everybody. We put it out on the"},{"speaker":"Paul Daly","startTime":565.74,"endTime":568.02,"body":"cars, and then they're gonna buy"},{"speaker":"Jeff Gonzales","startTime":568.14,"endTime":570.48,"body":"Yeah, put some"},{"speaker":"Jeff Gonzales","startTime":568.14,"endTime":570.48,"body":"wacky waving inflatable arm to"},{"speaker":"Jeff Gonzales","startTime":570.48,"endTime":572.1,"body":"men and some giant, you know,"},{"speaker":"Paul Daly","startTime":572.58,"endTime":574.8,"body":"gorillas out there,"},{"speaker":"Paul Daly","startTime":572.58,"endTime":574.8,"body":"the manager and put it where the"},{"speaker":"Paul Daly","startTime":574.8,"endTime":575.85,"body":"sun don't shine."},{"speaker":"Unknown","startTime":576.65,"endTime":580.55,"body":"Yeah, and it ended up"},{"speaker":"Unknown","startTime":576.65,"endTime":580.55,"body":"turning the right way for me and"},{"speaker":"Unknown","startTime":580.55,"endTime":583.58,"body":"they listened and, you know, it"},{"speaker":"Unknown","startTime":580.55,"endTime":583.58,"body":"eventually got the attention of"},{"speaker":"Unknown","startTime":583.58,"endTime":587.42,"body":"others. Right. So I was totally"},{"speaker":"Unknown","startTime":583.58,"endTime":587.42,"body":"wrong. You know, there were some"},{"speaker":"Unknown","startTime":587.42,"endTime":591.53,"body":"parts that I you know, I really"},{"speaker":"Unknown","startTime":587.42,"endTime":591.53,"body":"had to push on. But I think, you"},{"speaker":"Unknown","startTime":591.53,"endTime":593.63,"body":"know, after he you know, there's"},{"speaker":"Unknown","startTime":591.53,"endTime":593.63,"body":"so much amount of pressure,"},{"speaker":"Unknown","startTime":593.63,"endTime":595.97,"body":"they're just like, Okay, fine."},{"speaker":"Unknown","startTime":593.63,"endTime":595.97,"body":"Just go ahead and try it. And if"},{"speaker":"Unknown","startTime":595.97,"endTime":600.02,"body":"it works, you look like you"},{"speaker":"Unknown","startTime":595.97,"endTime":600.02,"body":"know, the good guy here. So you"},{"speaker":"Unknown","startTime":600.02,"endTime":603.26,"body":"No. And Auto I think, you know,"},{"speaker":"Unknown","startTime":600.02,"endTime":603.26,"body":"it's it's it's an industry"},{"speaker":"Unknown","startTime":603.26,"endTime":606.8,"body":"that's always like a step behind"},{"speaker":"Unknown","startTime":603.26,"endTime":606.8,"body":"from, you know, in my opinion of"},{"speaker":"Unknown","startTime":606.8,"endTime":609.89,"body":"like the advertising stuff, but"},{"speaker":"Unknown","startTime":606.8,"endTime":609.89,"body":"it's catching up really quickly,"},{"speaker":"Unknown","startTime":609.89,"endTime":610.16,"body":"like"},{"speaker":"Paul Daly","startTime":610.16,"endTime":613.07,"body":"in general the rest"},{"speaker":"Paul Daly","startTime":610.16,"endTime":613.07,"body":"of the retail advertising world."},{"speaker":"Unknown","startTime":613.49,"endTime":615.86,"body":"Yeah, totally. And it's"},{"speaker":"Unknown","startTime":613.49,"endTime":615.86,"body":"really all the compliance is"},{"speaker":"Unknown","startTime":615.86,"endTime":619.25,"body":"behind it and dealers, you know,"},{"speaker":"Unknown","startTime":615.86,"endTime":619.25,"body":"they're limited budgets, they"},{"speaker":"Unknown","startTime":619.25,"endTime":621.8,"body":"have limited inventory. Now."},{"speaker":"Unknown","startTime":619.25,"endTime":621.8,"body":"It's it's harder now to get them"},{"speaker":"Unknown","startTime":621.8,"endTime":625.91,"body":"to try like TikTok per se than,"},{"speaker":"Unknown","startTime":621.8,"endTime":625.91,"body":"you know, it was back in the day"},{"speaker":"Unknown","startTime":625.91,"endTime":627.98,"body":"of doing Facebook. I joke about"},{"speaker":"Unknown","startTime":625.91,"endTime":627.98,"body":"this all the time."},{"speaker":"Paul Daly","startTime":628.53,"endTime":631.02,"body":"I'm gonna push back"},{"speaker":"Paul Daly","startTime":628.53,"endTime":631.02,"body":"on one thing that you said,"},{"speaker":"Paul Daly","startTime":631.08,"endTime":633.21,"body":"Sure. They have limited"},{"speaker":"Jeff Gonzales","startTime":633.24,"endTime":635.13,"body":"budgets. That's"},{"speaker":"Jeff Gonzales","startTime":633.24,"endTime":635.13,"body":"true."},{"speaker":"Paul Daly","startTime":635.4,"endTime":638.67,"body":"That is a self"},{"speaker":"Paul Daly","startTime":635.4,"endTime":638.67,"body":"created limitation. Because we"},{"speaker":"Paul Daly","startTime":638.67,"endTime":643.8,"body":"all know, there are not"},{"speaker":"Paul Daly","startTime":638.67,"endTime":643.8,"body":"significant budget constraints"},{"speaker":"Paul Daly","startTime":643.8,"endTime":646.32,"body":"right now. It's just a decision"},{"speaker":"Paul Daly","startTime":643.8,"endTime":646.32,"body":"to not allocate it."},{"speaker":"Kyle Mountsier","startTime":646.0,"endTime":648.13,"body":"I think that's"},{"speaker":"Kyle Mountsier","startTime":646.0,"endTime":648.13,"body":"what it is. And I think it's"},{"speaker":"Kyle Mountsier","startTime":648.13,"endTime":653.38,"body":"more on like, our industry"},{"speaker":"Kyle Mountsier","startTime":648.13,"endTime":653.38,"body":"struggles with, like research"},{"speaker":"Kyle Mountsier","startTime":653.38,"endTime":658.57,"body":"and development kind of dollars."},{"speaker":"Kyle Mountsier","startTime":653.38,"endTime":658.57,"body":"We were not Yes, especially at"},{"speaker":"Kyle Mountsier","startTime":658.57,"endTime":661.9,"body":"the tier three level, there's no"},{"speaker":"Kyle Mountsier","startTime":658.57,"endTime":661.9,"body":"like, hey, we were just going to"},{"speaker":"Kyle Mountsier","startTime":661.9,"endTime":665.68,"body":"try this knowing that it could"},{"speaker":"Kyle Mountsier","startTime":661.9,"endTime":665.68,"body":"totally fail and not faulting"},{"speaker":"Kyle Mountsier","startTime":665.68,"endTime":670.57,"body":"someone for the fact that it"},{"speaker":"Kyle Mountsier","startTime":665.68,"endTime":670.57,"body":"failed, right? And not just"},{"speaker":"Kyle Mountsier","startTime":670.57,"endTime":675.79,"body":"that, but that we we just were"},{"speaker":"Kyle Mountsier","startTime":670.57,"endTime":675.79,"body":"like, Okay, let's do TikTok ads,"},{"speaker":"Kyle Mountsier","startTime":675.79,"endTime":678.76,"body":"it's probably gonna blow us up"},{"speaker":"Kyle Mountsier","startTime":675.79,"endTime":678.76,"body":"and 30 days later, we're like,"},{"speaker":"Kyle Mountsier","startTime":678.85,"endTime":679.75,"body":"nothing happened."},{"speaker":"Paul Daly","startTime":680.37,"endTime":683.04,"body":"Yeah, right. It's 10"},{"speaker":"Paul Daly","startTime":680.37,"endTime":683.04,"body":"days later, seven days later,"},{"speaker":"Paul Daly","startTime":683.04,"endTime":684.21,"body":"after the first two posts,"},{"speaker":"Kyle Mountsier","startTime":684.24,"endTime":685.5,"body":"nobody clicked"},{"speaker":"Kyle Mountsier","startTime":684.24,"endTime":685.5,"body":"on."},{"speaker":"Paul Daly","startTime":685.53,"endTime":686.34,"body":"You're getting phone"},{"speaker":"Paul Daly","startTime":685.53,"endTime":686.34,"body":"call."},{"speaker":"Jeff Gonzales","startTime":687.93,"endTime":690.72,"body":"I didn't show me"},{"speaker":"Jeff Gonzales","startTime":687.93,"endTime":690.72,"body":"any cars. Come on, guys. You"},{"speaker":"Jeff Gonzales","startTime":690.72,"endTime":693.75,"body":"know, it's funny. You know, I"},{"speaker":"Jeff Gonzales","startTime":690.72,"endTime":693.75,"body":"was telling Ryan over at Tik Tok"},{"speaker":"Jeff Gonzales","startTime":693.75,"endTime":696.48,"body":"not too long ago. You know, I"},{"speaker":"Jeff Gonzales","startTime":693.75,"endTime":696.48,"body":"feel like I'm having some of the"},{"speaker":"Jeff Gonzales","startTime":696.48,"endTime":699.81,"body":"same conversations I did. Back"},{"speaker":"Jeff Gonzales","startTime":696.48,"endTime":699.81,"body":"when I was trying to push"},{"speaker":"Jeff Gonzales","startTime":699.81,"endTime":702.3,"body":"Facebook, right? Because"},{"speaker":"Jeff Gonzales","startTime":699.81,"endTime":702.3,"body":"dealers, like, you know,"},{"speaker":"Jeff Gonzales","startTime":702.3,"endTime":705.24,"body":"nobody's on Facebook. It's all"},{"speaker":"Jeff Gonzales","startTime":702.3,"endTime":705.24,"body":"these, you know, young kids. And"},{"speaker":"Jeff Gonzales","startTime":705.24,"endTime":707.7,"body":"it's like, Come on, buddy."},{"speaker":"Jeff Gonzales","startTime":705.24,"endTime":707.7,"body":"That's a brand new buying"},{"speaker":"Jeff Gonzales","startTime":707.7,"endTime":711.24,"body":"demographic go after it get out"},{"speaker":"Jeff Gonzales","startTime":707.7,"endTime":711.24,"body":"there. If it fails, like, at"},{"speaker":"Jeff Gonzales","startTime":711.24,"endTime":713.97,"body":"least you try to eke out some"},{"speaker":"Jeff Gonzales","startTime":711.24,"endTime":713.97,"body":"you got some information behind"},{"speaker":"Jeff Gonzales","startTime":713.97,"endTime":717.78,"body":"it. But don't just say no, like,"},{"speaker":"Jeff Gonzales","startTime":713.97,"endTime":717.78,"body":"give it a whirl. And in I"},{"speaker":"Jeff Gonzales","startTime":717.78,"endTime":721.56,"body":"promise, you give it three, four"},{"speaker":"Jeff Gonzales","startTime":717.78,"endTime":721.56,"body":"months, something like that, and"},{"speaker":"Jeff Gonzales","startTime":721.68,"endTime":724.68,"body":"it will start to show some it"},{"speaker":"Jeff Gonzales","startTime":721.68,"endTime":724.68,"body":"will start just starting to show"},{"speaker":"Jeff Gonzales","startTime":724.68,"endTime":728.43,"body":"its face. But it's funny. Like,"},{"speaker":"Jeff Gonzales","startTime":724.68,"endTime":728.43,"body":"it's the same conversation,"},{"speaker":"Jeff Gonzales","startTime":728.46,"endTime":729.54,"body":"different platform."},{"speaker":"Paul Daly","startTime":730.26,"endTime":732.42,"body":"So you've actually"},{"speaker":"Paul Daly","startTime":730.26,"endTime":732.42,"body":"watched that transition, I think"},{"speaker":"Paul Daly","startTime":732.42,"endTime":734.97,"body":"that's really relevant"},{"speaker":"Paul Daly","startTime":732.42,"endTime":734.97,"body":"knowledge. Because now it's"},{"speaker":"Paul Daly","startTime":734.97,"endTime":740.28,"body":"like, we see how fast how fast"},{"speaker":"Paul Daly","startTime":734.97,"endTime":740.28,"body":"that you know, that young buying"},{"speaker":"Paul Daly","startTime":740.28,"endTime":744.42,"body":"demographic becomes the primary"},{"speaker":"Paul Daly","startTime":740.28,"endTime":744.42,"body":"buying demographic, right? It"},{"speaker":"Paul Daly","startTime":744.42,"endTime":748.65,"body":"feels like just like that, you"},{"speaker":"Paul Daly","startTime":744.42,"endTime":748.65,"body":"know, it just happened. And then"},{"speaker":"Paul Daly","startTime":748.65,"endTime":751.59,"body":"that young platform is the one"},{"speaker":"Paul Daly","startTime":748.65,"endTime":751.59,"body":"where is the most"},{"speaker":"Paul Daly","startTime":751.59,"endTime":754.26,"body":"technologically sophisticated,"},{"speaker":"Paul Daly","startTime":751.59,"endTime":754.26,"body":"where you can serve up the best"},{"speaker":"Paul Daly","startTime":754.26,"endTime":757.44,"body":"ads, and you kind of built the"},{"speaker":"Paul Daly","startTime":754.26,"endTime":757.44,"body":"brand loyalty. So I think, like"},{"speaker":"Paul Daly","startTime":757.44,"endTime":761.04,"body":"this message is very, very"},{"speaker":"Paul Daly","startTime":757.44,"endTime":761.04,"body":"timely for for where the"},{"speaker":"Paul Daly","startTime":761.04,"endTime":764.91,"body":"industry is right now. Because,"},{"speaker":"Paul Daly","startTime":761.04,"endTime":764.91,"body":"like, it just happened, right?"},{"speaker":"Paul Daly","startTime":764.91,"endTime":768.09,"body":"It just happened. The last 10"},{"speaker":"Paul Daly","startTime":764.91,"endTime":768.09,"body":"years happened like that. And"},{"speaker":"Paul Daly","startTime":768.09,"endTime":771.42,"body":"now Facebook is you know, for"},{"speaker":"Paul Daly","startTime":768.09,"endTime":771.42,"body":"for the grandmas and grandpas."},{"speaker":"Jeff Gonzales","startTime":775.38,"endTime":776.22,"body":"Instagram,"},{"speaker":"Kyle Mountsier","startTime":776.27,"endTime":778.31,"body":"you know, I was"},{"speaker":"Kyle Mountsier","startTime":776.27,"endTime":778.31,"body":"actually, we were we were"},{"speaker":"Kyle Mountsier","startTime":778.31,"endTime":783.38,"body":"talking about a couple weeks"},{"speaker":"Kyle Mountsier","startTime":778.31,"endTime":783.38,"body":"ago, how TikTok is now like, the"},{"speaker":"Kyle Mountsier","startTime":783.38,"endTime":788.36,"body":"second leading source for search"},{"speaker":"Kyle Mountsier","startTime":783.38,"endTime":788.36,"body":"volume behind YouTube and videos"},{"speaker":"Kyle Mountsier","startTime":788.39,"endTime":791.66,"body":"is that that's where people are"},{"speaker":"Kyle Mountsier","startTime":788.39,"endTime":791.66,"body":"going to find out information"},{"speaker":"Kyle Mountsier","startTime":791.66,"endTime":796.16,"body":"about purchasing or doing new"},{"speaker":"Kyle Mountsier","startTime":791.66,"endTime":796.16,"body":"things, or whatever it may be."},{"speaker":"Kyle Mountsier","startTime":796.16,"endTime":799.73,"body":"So, you know, when you think"},{"speaker":"Kyle Mountsier","startTime":796.16,"endTime":799.73,"body":"about, like, when you think"},{"speaker":"Kyle Mountsier","startTime":799.73,"endTime":804.59,"body":"about a social platform, giving"},{"speaker":"Kyle Mountsier","startTime":799.73,"endTime":804.59,"body":"access to research, which is"},{"speaker":"Kyle Mountsier","startTime":804.59,"endTime":809.0,"body":"what a lot of shopping behavior"},{"speaker":"Kyle Mountsier","startTime":804.59,"endTime":809.0,"body":"is, is research. Like TikTok is"},{"speaker":"Kyle Mountsier","startTime":809.0,"endTime":814.16,"body":"actually growing faster in that"},{"speaker":"Kyle Mountsier","startTime":809.0,"endTime":814.16,"body":"perspective. Then even Facebook,"},{"speaker":"Kyle Mountsier","startTime":814.16,"endTime":817.67,"body":"or a Snapchat that is much or an"},{"speaker":"Kyle Mountsier","startTime":814.16,"endTime":817.67,"body":"Instagram that is much more"},{"speaker":"Kyle Mountsier","startTime":817.67,"endTime":821.75,"body":"delineated for an actual social"},{"speaker":"Kyle Mountsier","startTime":817.67,"endTime":821.75,"body":"platform, but TikTok is"},{"speaker":"Kyle Mountsier","startTime":821.75,"endTime":826.25,"body":"recognizing the search ability"},{"speaker":"Kyle Mountsier","startTime":821.75,"endTime":826.25,"body":"and so I guess, are you seeing"},{"speaker":"Kyle Mountsier","startTime":826.25,"endTime":827.9,"body":"that because I know your"},{"speaker":"Kyle Mountsier","startTime":826.25,"endTime":827.9,"body":"platform is kind of"},{"speaker":"Kyle Mountsier","startTime":827.9,"endTime":831.47,"body":"experimenting and working in"},{"speaker":"Kyle Mountsier","startTime":827.9,"endTime":831.47,"body":"with, you know, inventory stuff"},{"speaker":"Kyle Mountsier","startTime":831.47,"endTime":835.37,"body":"on on TikTok? But are you seeing"},{"speaker":"Kyle Mountsier","startTime":831.47,"endTime":835.37,"body":"people experimenting with this,"},{"speaker":"Kyle Mountsier","startTime":835.37,"endTime":840.44,"body":"like, transactional advertising?"},{"speaker":"Kyle Mountsier","startTime":835.37,"endTime":840.44,"body":"And as well as like, the fun"},{"speaker":"Kyle Mountsier","startTime":840.44,"endTime":843.74,"body":"side of TikTok and then leaning"},{"speaker":"Kyle Mountsier","startTime":840.44,"endTime":843.74,"body":"into also, the research"},{"speaker":"Kyle Mountsier","startTime":843.74,"endTime":847.01,"body":"orientation of TikTok? Is that,"},{"speaker":"Kyle Mountsier","startTime":843.74,"endTime":847.01,"body":"is that something that people"},{"speaker":"Kyle Mountsier","startTime":847.01,"endTime":849.5,"body":"are experimenting with both"},{"speaker":"Kyle Mountsier","startTime":847.01,"endTime":849.5,"body":"inside and outside of your"},{"speaker":"Kyle Mountsier","startTime":849.5,"endTime":852.2,"body":"platform? Knowing kind of the"},{"speaker":"Kyle Mountsier","startTime":849.5,"endTime":852.2,"body":"social media game like you do?"},{"speaker":"Jeff Gonzales","startTime":853.07,"endTime":855.44,"body":"You know, I can"},{"speaker":"Jeff Gonzales","startTime":853.07,"endTime":855.44,"body":"say on a personal level, I do"},{"speaker":"Jeff Gonzales","startTime":855.47,"endTime":858.71,"body":"just like, I fit that mold"},{"speaker":"Jeff Gonzales","startTime":855.47,"endTime":858.71,"body":"perfectly. Right. But you know,"},{"speaker":"Jeff Gonzales","startTime":858.71,"endTime":862.73,"body":"an automotive i It's hard to say"},{"speaker":"Jeff Gonzales","startTime":858.71,"endTime":862.73,"body":"just yet, right? We've really"},{"speaker":"Jeff Gonzales","startTime":862.73,"endTime":866.33,"body":"only been on TikTok's platform"},{"speaker":"Jeff Gonzales","startTime":862.73,"endTime":866.33,"body":"for about four months now and"},{"speaker":"Jeff Gonzales","startTime":866.33,"endTime":870.05,"body":"having folks utilizing it. And"},{"speaker":"Jeff Gonzales","startTime":866.33,"endTime":870.05,"body":"we're seeing a mix of use cases"},{"speaker":"Jeff Gonzales","startTime":870.05,"endTime":874.91,"body":"in it with organic and paid ads."},{"speaker":"Jeff Gonzales","startTime":870.05,"endTime":874.91,"body":"I can't really speak on the"},{"speaker":"Jeff Gonzales","startTime":874.91,"endTime":877.73,"body":"research side other than, you"},{"speaker":"Jeff Gonzales","startTime":874.91,"endTime":877.73,"body":"know, it's me going on there and"},{"speaker":"Jeff Gonzales","startTime":877.73,"endTime":880.7,"body":"looking like I just bought a"},{"speaker":"Jeff Gonzales","startTime":877.73,"endTime":880.7,"body":"electric specialized bike. So I"},{"speaker":"Jeff Gonzales","startTime":880.7,"endTime":884.33,"body":"started following all of these,"},{"speaker":"Jeff Gonzales","startTime":880.7,"endTime":884.33,"body":"you know, all of these companies"},{"speaker":"Jeff Gonzales","startTime":884.33,"endTime":887.3,"body":"on there to get the information"},{"speaker":"Jeff Gonzales","startTime":884.33,"endTime":887.3,"body":"about them. I haven't done like,"},{"speaker":"Jeff Gonzales","startTime":887.3,"endTime":890.0,"body":"I haven't heard that a lot in"},{"speaker":"Jeff Gonzales","startTime":887.3,"endTime":890.0,"body":"the automotive space, but I can"},{"speaker":"Jeff Gonzales","startTime":890.0,"endTime":893.21,"body":"guarantee you like just like"},{"speaker":"Jeff Gonzales","startTime":890.0,"endTime":893.21,"body":"Facebook, it's coming down the"},{"speaker":"Jeff Gonzales","startTime":893.21,"endTime":896.21,"body":"road. It's just it's catching up"},{"speaker":"Jeff Gonzales","startTime":893.21,"endTime":896.21,"body":"to itself right now."},{"speaker":"Paul Daly","startTime":896.0,"endTime":900.29,"body":"I mean, I can imagine"},{"speaker":"Paul Daly","startTime":896.0,"endTime":900.29,"body":"EVs just being a massive have"},{"speaker":"Paul Daly","startTime":900.65,"endTime":906.95,"body":"totally massive search search"},{"speaker":"Paul Daly","startTime":900.65,"endTime":906.95,"body":"opportunity on TikTok. Yeah,"},{"speaker":"Kyle Mountsier","startTime":907.49,"endTime":908.87,"body":"really"},{"speaker":"Kyle Mountsier","startTime":907.49,"endTime":908.87,"body":"interesting. Well, there's,"},{"speaker":"Kyle Mountsier","startTime":908.9,"endTime":911.36,"body":"there's a product thing for you"},{"speaker":"Kyle Mountsier","startTime":908.9,"endTime":911.36,"body":"guys got to figure out how to"},{"speaker":"Kyle Mountsier","startTime":911.36,"endTime":918.32,"body":"get receipts in there. So to"},{"speaker":"Kyle Mountsier","startTime":911.36,"endTime":918.32,"body":"like, I think, AET as a company"},{"speaker":"Kyle Mountsier","startTime":918.35,"endTime":923.3,"body":"obviously solves a problem, I'm"},{"speaker":"Kyle Mountsier","startTime":918.35,"endTime":923.3,"body":"guessing you maybe in your"},{"speaker":"Kyle Mountsier","startTime":923.33,"endTime":927.44,"body":"agency or dealership experience"},{"speaker":"Kyle Mountsier","startTime":923.33,"endTime":927.44,"body":"experience some of the things"},{"speaker":"Kyle Mountsier","startTime":927.44,"endTime":930.98,"body":"that you're you're not trying to"},{"speaker":"Kyle Mountsier","startTime":927.44,"endTime":930.98,"body":"solve for others. So what what's"},{"speaker":"Kyle Mountsier","startTime":930.98,"endTime":934.4,"body":"that kind of like core solve"},{"speaker":"Kyle Mountsier","startTime":930.98,"endTime":934.4,"body":"that you're looking to bring to"},{"speaker":"Kyle Mountsier","startTime":934.4,"endTime":938.96,"body":"the industry or you have brought"},{"speaker":"Kyle Mountsier","startTime":934.4,"endTime":938.96,"body":"to the industry in, in what"},{"speaker":"Kyle Mountsier","startTime":939.2,"endTime":942.02,"body":"probably came out of, you know,"},{"speaker":"Kyle Mountsier","startTime":939.2,"endTime":942.02,"body":"experience since you are so"},{"speaker":"Kyle Mountsier","startTime":942.02,"endTime":945.47,"body":"experienced in the social media"},{"speaker":"Kyle Mountsier","startTime":942.02,"endTime":945.47,"body":"advertising ecosystem?"},{"speaker":"Unknown","startTime":946.26,"endTime":949.59,"body":"Yeah, totally. So I"},{"speaker":"Unknown","startTime":946.26,"endTime":949.59,"body":"remember the aha moment when we"},{"speaker":"Unknown","startTime":949.59,"endTime":953.58,"body":"when we were doing this, but the"},{"speaker":"Unknown","startTime":949.59,"endTime":953.58,"body":"core idea behind AET was to"},{"speaker":"Unknown","startTime":953.61,"endTime":957.48,"body":"empower the dealer. And there's"},{"speaker":"Unknown","startTime":953.61,"endTime":957.48,"body":"a lot of great tools that are"},{"speaker":"Unknown","startTime":957.48,"endTime":960.93,"body":"available, but we never saw"},{"speaker":"Unknown","startTime":957.48,"endTime":960.93,"body":"creative, creative tools that"},{"speaker":"Unknown","startTime":960.96,"endTime":964.71,"body":"empowered a dealer with"},{"speaker":"Unknown","startTime":960.96,"endTime":964.71,"body":"everything that they needed for"},{"speaker":"Unknown","startTime":964.71,"endTime":967.29,"body":"automotive, because automotive"},{"speaker":"Unknown","startTime":964.71,"endTime":967.29,"body":"advertising isn't easy. There's"},{"speaker":"Unknown","startTime":967.29,"endTime":971.37,"body":"compliances, there's, you know,"},{"speaker":"Unknown","startTime":967.29,"endTime":971.37,"body":"jelly beans, the vehicle images,"},{"speaker":"Unknown","startTime":971.37,"endTime":973.92,"body":"right, that have to be perfect,"},{"speaker":"Unknown","startTime":971.37,"endTime":973.92,"body":"there has to be, you know, the"},{"speaker":"Unknown","startTime":973.92,"endTime":977.82,"body":"disclaimers, and you gotta have"},{"speaker":"Unknown","startTime":973.92,"endTime":977.82,"body":"font packages. And you know, if"},{"speaker":"Unknown","startTime":977.82,"endTime":981.48,"body":"you're a designer, you know how"},{"speaker":"Unknown","startTime":977.82,"endTime":981.48,"body":"to do all that stuff in Canva,"},{"speaker":"Unknown","startTime":981.48,"endTime":985.62,"body":"or Figma, or, you know, or Adobe"},{"speaker":"Unknown","startTime":981.48,"endTime":985.62,"body":"products, or any of these tools"},{"speaker":"Unknown","startTime":985.62,"endTime":987.3,"body":"that are out there. But you have"},{"speaker":"Unknown","startTime":985.62,"endTime":987.3,"body":"to have a, you know, a certain"},{"speaker":"Unknown","startTime":987.3,"endTime":991.11,"body":"background. So I remember the"},{"speaker":"Unknown","startTime":987.3,"endTime":991.11,"body":"aha moment when I was at at CK"},{"speaker":"Unknown","startTime":991.11,"endTime":993.96,"body":"advertising. And, you know,"},{"speaker":"Unknown","startTime":991.11,"endTime":993.96,"body":"we're talking to this dealer,"},{"speaker":"Unknown","startTime":993.96,"endTime":996.51,"body":"and they're basically telling us"},{"speaker":"Unknown","startTime":993.96,"endTime":996.51,"body":"how to run their ads at the"},{"speaker":"Unknown","startTime":996.51,"endTime":999.48,"body":"time, right of like, Hey, this"},{"speaker":"Unknown","startTime":996.51,"endTime":999.48,"body":"is what we want. This is what we"},{"speaker":"Unknown","startTime":999.48,"endTime":1001.73,"body":"want the creative to look like,"},{"speaker":"Unknown","startTime":999.48,"endTime":1001.73,"body":"this is what we wanted to say."},{"speaker":"Unknown","startTime":1001.73,"endTime":1004.19,"body":"And I'm sitting there, like, why"},{"speaker":"Unknown","startTime":1001.73,"endTime":1004.19,"body":"don't you just do this yourself,"},{"speaker":"Unknown","startTime":1004.19,"endTime":1007.7,"body":"man, right? And then was like,"},{"speaker":"Unknown","startTime":1004.19,"endTime":1007.7,"body":"Well, if we had, yeah, what do"},{"speaker":"Unknown","startTime":1007.7,"endTime":1010.1,"body":"you need me for you, like you're"},{"speaker":"Unknown","startTime":1007.7,"endTime":1010.1,"body":"paying us, you know, top dollar"},{"speaker":"Unknown","startTime":1010.1,"endTime":1013.34,"body":"for all of this. And, you know,"},{"speaker":"Unknown","startTime":1010.1,"endTime":1013.34,"body":"you're just having somebody else"},{"speaker":"Unknown","startTime":1013.34,"endTime":1016.91,"body":"do it. Like, if only there was a"},{"speaker":"Unknown","startTime":1013.34,"endTime":1016.91,"body":"tool available that empowered"},{"speaker":"Unknown","startTime":1016.91,"endTime":1020.66,"body":"you to create and then deploy"},{"speaker":"Unknown","startTime":1016.91,"endTime":1020.66,"body":"this, well, hey, boom, here we"},{"speaker":"Unknown","startTime":1020.66,"endTime":1024.59,"body":"are today. So AET's platform,"},{"speaker":"Unknown","startTime":1020.66,"endTime":1024.59,"body":"you know, the core side of it is"},{"speaker":"Unknown","startTime":1024.59,"endTime":1027.77,"body":"on the creative part. Right. So"},{"speaker":"Unknown","startTime":1024.59,"endTime":1027.77,"body":"that's, that's kind of like our"},{"speaker":"Unknown","startTime":1027.77,"endTime":1031.4,"body":"staple product that we started"},{"speaker":"Unknown","startTime":1027.77,"endTime":1031.4,"body":"with, that we wanted to give to"},{"speaker":"Unknown","startTime":1031.4,"endTime":1035.45,"body":"dealers that had everything"},{"speaker":"Unknown","startTime":1031.4,"endTime":1035.45,"body":"from, you know, brand creative,"},{"speaker":"Unknown","startTime":1035.45,"endTime":1038.39,"body":"at whole embedded directly in"},{"speaker":"Unknown","startTime":1035.45,"endTime":1038.39,"body":"the tool. So all of those"},{"speaker":"Unknown","startTime":1038.39,"endTime":1040.97,"body":"elements that I just talked"},{"speaker":"Unknown","startTime":1038.39,"endTime":1040.97,"body":"about, the vehicle images, the"},{"speaker":"Unknown","startTime":1040.97,"endTime":1044.03,"body":"font packages, backgrounds, all"},{"speaker":"Unknown","startTime":1040.97,"endTime":1044.03,"body":"of the different sizes for"},{"speaker":"Unknown","startTime":1044.21,"endTime":1047.96,"body":"Facebook advertising, mobile"},{"speaker":"Unknown","startTime":1044.21,"endTime":1047.96,"body":"based ads, banner advertising,"},{"speaker":"Unknown","startTime":1047.96,"endTime":1051.62,"body":"all embedded in this creative"},{"speaker":"Unknown","startTime":1047.96,"endTime":1051.62,"body":"tool that was so easy to use."},{"speaker":"Unknown","startTime":1051.62,"endTime":1055.4,"body":"And that was the key part of it"},{"speaker":"Unknown","startTime":1051.62,"endTime":1055.4,"body":"is I had to make this easy to"},{"speaker":"Unknown","startTime":1055.4,"endTime":1059.03,"body":"use. Because if it wasn't, then"},{"speaker":"Unknown","startTime":1055.4,"endTime":1059.03,"body":"it's no different than any of"},{"speaker":"Unknown","startTime":1059.03,"endTime":1061.85,"body":"those other products that were"},{"speaker":"Unknown","startTime":1059.03,"endTime":1061.85,"body":"out there. But then once you had"},{"speaker":"Unknown","startTime":1061.85,"endTime":1064.01,"body":"creative, it was like, Alright,"},{"speaker":"Unknown","startTime":1061.85,"endTime":1064.01,"body":"now what do I do with this,"},{"speaker":"Unknown","startTime":1064.01,"endTime":1067.13,"body":"right? So then we started"},{"speaker":"Unknown","startTime":1064.01,"endTime":1067.13,"body":"tapping into the API's of like"},{"speaker":"Unknown","startTime":1067.13,"endTime":1069.89,"body":"Facebook, and all the other"},{"speaker":"Unknown","startTime":1067.13,"endTime":1069.89,"body":"channels that we can deploy ads"},{"speaker":"Unknown","startTime":1069.89,"endTime":1073.04,"body":"into, and built in all those"},{"speaker":"Unknown","startTime":1069.89,"endTime":1073.04,"body":"strategies that we had been"},{"speaker":"Unknown","startTime":1073.04,"endTime":1076.13,"body":"using already for years,"},{"speaker":"Unknown","startTime":1073.04,"endTime":1076.13,"body":"directly into the computers,"},{"speaker":"Unknown","startTime":1076.13,"endTime":1078.35,"body":"because all it is is button"},{"speaker":"Unknown","startTime":1076.13,"endTime":1078.35,"body":"pressing right on the back end,"},{"speaker":"Unknown","startTime":1078.35,"endTime":1080.6,"body":"when you sent send a Facebook"},{"speaker":"Unknown","startTime":1078.35,"endTime":1080.6,"body":"ad, setting up the"},{"speaker":"Unknown","startTime":1080.6,"endTime":1083.75,"body":"optimizations, which you wanted"},{"speaker":"Unknown","startTime":1080.6,"endTime":1083.75,"body":"to do, and then attaching all"},{"speaker":"Unknown","startTime":1083.75,"endTime":1086.39,"body":"the different pieces to it."},{"speaker":"Unknown","startTime":1083.75,"endTime":1086.39,"body":"Well, the computers can do all"},{"speaker":"Unknown","startTime":1086.39,"endTime":1090.08,"body":"of that. So we tapped into all"},{"speaker":"Unknown","startTime":1086.39,"endTime":1090.08,"body":"these different areas built in"},{"speaker":"Unknown","startTime":1090.08,"endTime":1094.58,"body":"the same optimizations that an"},{"speaker":"Unknown","startTime":1090.08,"endTime":1094.58,"body":"agency would use. But let the"},{"speaker":"Unknown","startTime":1094.58,"endTime":1098.09,"body":"computers handle it. And it"},{"speaker":"Unknown","startTime":1094.58,"endTime":1098.09,"body":"allows a user with no experience"},{"speaker":"Unknown","startTime":1098.09,"endTime":1101.51,"body":"and creative no experience in AD"},{"speaker":"Unknown","startTime":1098.09,"endTime":1101.51,"body":"deployment to social channels to"},{"speaker":"Unknown","startTime":1101.51,"endTime":1105.32,"body":"come into a tool, be able to get"},{"speaker":"Unknown","startTime":1101.51,"endTime":1105.32,"body":"ads out there quickly,"},{"speaker":"Unknown","startTime":1105.35,"endTime":1108.74,"body":"efficiently, typically about"},{"speaker":"Unknown","startTime":1105.35,"endTime":1108.74,"body":"five to seven days faster than"},{"speaker":"Unknown","startTime":1108.74,"endTime":1111.32,"body":"an ad agency just because"},{"speaker":"Unknown","startTime":1108.74,"endTime":1111.32,"body":"there's no revisions, they're"},{"speaker":"Unknown","startTime":1111.32,"endTime":1115.37,"body":"doing it the way they want to"},{"speaker":"Unknown","startTime":1111.32,"endTime":1115.37,"body":"makes it pretty simple and"},{"speaker":"Unknown","startTime":1115.37,"endTime":1117.02,"body":"seamless. I love"},{"speaker":"Paul Daly","startTime":1117.0,"endTime":1123.45,"body":"when products legit"},{"speaker":"Paul Daly","startTime":1117.0,"endTime":1123.45,"body":"come out of a backstory. Right?"},{"speaker":"Paul Daly","startTime":1123.66,"endTime":1128.67,"body":"Like all the pain can be so much"},{"speaker":"Paul Daly","startTime":1123.66,"endTime":1128.67,"body":"so easily tracked. Yeah. And"},{"speaker":"Paul Daly","startTime":1128.67,"endTime":1131.85,"body":"from you you like from the"},{"speaker":"Paul Daly","startTime":1128.67,"endTime":1131.85,"body":"outside the outside agency"},{"speaker":"Paul Daly","startTime":1131.85,"endTime":1135.27,"body":"perspective, from the outside"},{"speaker":"Paul Daly","startTime":1131.85,"endTime":1135.27,"body":"automotive perspective, right,"},{"speaker":"Paul Daly","startTime":1135.33,"endTime":1138.63,"body":"all of these little roadblocks"},{"speaker":"Paul Daly","startTime":1135.33,"endTime":1138.63,"body":"from the understanding of how"},{"speaker":"Paul Daly","startTime":1138.63,"endTime":1142.44,"body":"dealers operate from hearing the"},{"speaker":"Paul Daly","startTime":1138.63,"endTime":1142.44,"body":"questions. And, like just such a"},{"speaker":"Paul Daly","startTime":1142.44,"endTime":1145.47,"body":"common sense, deployment. I"},{"speaker":"Paul Daly","startTime":1142.44,"endTime":1145.47,"body":"mean, that's right. Like, you"},{"speaker":"Paul Daly","startTime":1145.47,"endTime":1148.71,"body":"know, when when Canva came on"},{"speaker":"Paul Daly","startTime":1145.47,"endTime":1148.71,"body":"the scene, and if you're not"},{"speaker":"Paul Daly","startTime":1148.71,"endTime":1153.66,"body":"familiar with Canva, CANVA. It's"},{"speaker":"Paul Daly","startTime":1148.71,"endTime":1153.66,"body":"an honor. It's a web based tool"},{"speaker":"Paul Daly","startTime":1153.66,"endTime":1156.45,"body":"that allows you to create social"},{"speaker":"Paul Daly","startTime":1153.66,"endTime":1156.45,"body":"posts and video content and"},{"speaker":"Paul Daly","startTime":1156.45,"endTime":1159.27,"body":"motion design and all these"},{"speaker":"Paul Daly","startTime":1156.45,"endTime":1159.27,"body":"things. And they really like"},{"speaker":"Paul Daly","startTime":1159.57,"endTime":1162.78,"body":"trying to bring it down to the"},{"speaker":"Paul Daly","startTime":1159.57,"endTime":1162.78,"body":"lowest common denominator."},{"speaker":"Paul Daly","startTime":1163.32,"endTime":1166.41,"body":"Right? This okay, how can the"},{"speaker":"Paul Daly","startTime":1163.32,"endTime":1166.41,"body":"least qualified person possible"},{"speaker":"Paul Daly","startTime":1166.41,"endTime":1171.63,"body":"still produce something that is,"},{"speaker":"Paul Daly","startTime":1166.41,"endTime":1171.63,"body":"is ready for the show? Right."},{"speaker":"Paul Daly","startTime":1171.75,"endTime":1175.2,"body":"And you layer in automotive,"},{"speaker":"Paul Daly","startTime":1171.75,"endTime":1175.2,"body":"right, a big part of being ready"},{"speaker":"Paul Daly","startTime":1175.2,"endTime":1177.48,"body":"for the show is like you"},{"speaker":"Paul Daly","startTime":1175.2,"endTime":1177.48,"body":"mentioned all the compliance,"},{"speaker":"Paul Daly","startTime":1177.63,"endTime":1181.59,"body":"you know, and that outside"},{"speaker":"Paul Daly","startTime":1177.63,"endTime":1181.59,"body":"agencies don't understand that"},{"speaker":"Paul Daly","startTime":1181.59,"endTime":1184.83,"body":"about automotive, right? I've"},{"speaker":"Paul Daly","startTime":1181.59,"endTime":1184.83,"body":"seen people come in, you know,"},{"speaker":"Paul Daly","startTime":1184.83,"endTime":1188.04,"body":"like, come in from outside and"},{"speaker":"Paul Daly","startTime":1184.83,"endTime":1188.04,"body":"they're like, oh, yeah, this"},{"speaker":"Paul Daly","startTime":1188.04,"endTime":1190.14,"body":"this sucks. This is easy. And"},{"speaker":"Paul Daly","startTime":1188.04,"endTime":1190.14,"body":"then you just like, show them"},{"speaker":"Paul Daly","startTime":1190.14,"endTime":1193.38,"body":"like, oh, by the way, it's got"},{"speaker":"Paul Daly","startTime":1190.14,"endTime":1193.38,"body":"to keep up with all these"},{"speaker":"Paul Daly","startTime":1193.38,"endTime":1197.43,"body":"things. Of a sudden, the"},{"speaker":"Paul Daly","startTime":1193.38,"endTime":1197.43,"body":"attitude changes pretty quickly."},{"speaker":"Paul Daly","startTime":1199.5,"endTime":1200.79,"body":"Okay, Uh,"},{"speaker":"Jeff Gonzales","startTime":1200.84,"endTime":1203.84,"body":"and it's not just"},{"speaker":"Jeff Gonzales","startTime":1200.84,"endTime":1203.84,"body":"one size fits all right, every"},{"speaker":"Jeff Gonzales","startTime":1203.84,"endTime":1207.23,"body":"brand is a little bit different."},{"speaker":"Jeff Gonzales","startTime":1203.84,"endTime":1207.23,"body":"And you know, it's the"},{"speaker":"Jeff Gonzales","startTime":1207.23,"endTime":1211.04,"body":"expectations for like a luxury"},{"speaker":"Jeff Gonzales","startTime":1207.23,"endTime":1211.04,"body":"brand over you know more of a"},{"speaker":"Jeff Gonzales","startTime":1211.04,"endTime":1216.89,"body":"domestic brand is is your"},{"speaker":"Jeff Gonzales","startTime":1211.04,"endTime":1216.89,"body":"typical Chevy's or whatever. A"},{"speaker":"Jeff Gonzales","startTime":1216.89,"endTime":1219.74,"body":"lot different man. It's crazy."},{"speaker":"Jeff Gonzales","startTime":1216.89,"endTime":1219.74,"body":"It's crazy. And so you know,"},{"speaker":"Jeff Gonzales","startTime":1219.74,"endTime":1221.84,"body":"having all of that knowledge"},{"speaker":"Jeff Gonzales","startTime":1219.74,"endTime":1221.84,"body":"that back in knowledge and"},{"speaker":"Jeff Gonzales","startTime":1221.84,"endTime":1225.38,"body":"building that directly into the"},{"speaker":"Jeff Gonzales","startTime":1221.84,"endTime":1225.38,"body":"software was key for making this"},{"speaker":"Jeff Gonzales","startTime":1225.38,"endTime":1226.19,"body":"stuff work."},{"speaker":"Kyle Mountsier","startTime":1226.97,"endTime":1230.99,"body":"So who's what's"},{"speaker":"Kyle Mountsier","startTime":1226.97,"endTime":1230.99,"body":"like, if you had kind of a"},{"speaker":"Kyle Mountsier","startTime":1230.99,"endTime":1235.73,"body":"dealer persona, that is like a"},{"speaker":"Kyle Mountsier","startTime":1230.99,"endTime":1235.73,"body":"power user a best case scenario,"},{"speaker":"Kyle Mountsier","startTime":1235.85,"endTime":1239.6,"body":"for something like this for a"},{"speaker":"Kyle Mountsier","startTime":1235.85,"endTime":1239.6,"body":"technology like this? Who would"},{"speaker":"Kyle Mountsier","startTime":1239.6,"endTime":1242.24,"body":"you say, you know, obviously,"},{"speaker":"Kyle Mountsier","startTime":1239.6,"endTime":1242.24,"body":"most people can say like, Oh,"},{"speaker":"Kyle Mountsier","startTime":1242.24,"endTime":1244.64,"body":"that's great for any dealer, but"},{"speaker":"Kyle Mountsier","startTime":1242.24,"endTime":1244.64,"body":"like, who are the personas? Who"},{"speaker":"Kyle Mountsier","startTime":1244.64,"endTime":1247.07,"body":"are the people that are that"},{"speaker":"Kyle Mountsier","startTime":1244.64,"endTime":1247.07,"body":"really that you're saying, hey,"},{"speaker":"Kyle Mountsier","startTime":1247.07,"endTime":1251.27,"body":"look, this is probably keyed in"},{"speaker":"Kyle Mountsier","startTime":1247.07,"endTime":1251.27,"body":"and dialed in for these types of"},{"speaker":"Kyle Mountsier","startTime":1251.27,"endTime":1255.62,"body":"dealer personas. Because I think"},{"speaker":"Kyle Mountsier","startTime":1251.27,"endTime":1255.62,"body":"that that's, that's important"},{"speaker":"Kyle Mountsier","startTime":1255.62,"endTime":1258.14,"body":"for a lot. It's like, hey, some"},{"speaker":"Kyle Mountsier","startTime":1255.62,"endTime":1258.14,"body":"people this might not be right"},{"speaker":"Kyle Mountsier","startTime":1258.14,"endTime":1261.32,"body":"for, but some people this is"},{"speaker":"Kyle Mountsier","startTime":1258.14,"endTime":1261.32,"body":"perfect for where's that kind of"},{"speaker":"Kyle Mountsier","startTime":1261.53,"endTime":1262.55,"body":"sitting for you all?"},{"speaker":"Jeff Gonzales","startTime":1263.48,"endTime":1267.8,"body":"Yeah, absolutely."},{"speaker":"Jeff Gonzales","startTime":1263.48,"endTime":1267.8,"body":"So So you said it, in that this"},{"speaker":"Jeff Gonzales","startTime":1267.8,"endTime":1272.45,"body":"tool isn't for everybody, right?"},{"speaker":"Jeff Gonzales","startTime":1267.8,"endTime":1272.45,"body":"It's, it's built for everybody,"},{"speaker":"Jeff Gonzales","startTime":1272.45,"endTime":1276.71,"body":"but you have to be able to spend"},{"speaker":"Jeff Gonzales","startTime":1272.45,"endTime":1276.71,"body":"the time, right, and it's not a"},{"speaker":"Jeff Gonzales","startTime":1276.71,"endTime":1280.94,"body":"lot of time, but you, we have"},{"speaker":"Jeff Gonzales","startTime":1276.71,"endTime":1280.94,"body":"just about every type of user on"},{"speaker":"Jeff Gonzales","startTime":1280.94,"endTime":1283.79,"body":"our platform, we have large"},{"speaker":"Jeff Gonzales","startTime":1280.94,"endTime":1283.79,"body":"dealer groups with you know,"},{"speaker":"Jeff Gonzales","startTime":1283.79,"endTime":1287.66,"body":"teams utilizing it, we have mom"},{"speaker":"Jeff Gonzales","startTime":1283.79,"endTime":1287.66,"body":"and pop shops that have one to"},{"speaker":"Jeff Gonzales","startTime":1287.66,"endTime":1291.08,"body":"two rooftops across their brand,"},{"speaker":"Jeff Gonzales","startTime":1287.66,"endTime":1291.08,"body":"with one marketing person in"},{"speaker":"Jeff Gonzales","startTime":1291.08,"endTime":1294.8,"body":"house, it's using it, I find"},{"speaker":"Jeff Gonzales","startTime":1291.08,"endTime":1294.8,"body":"that our sweet spot is around"},{"speaker":"Jeff Gonzales","startTime":1294.8,"endTime":1298.52,"body":"that, you know, three to five"},{"speaker":"Jeff Gonzales","startTime":1294.8,"endTime":1298.52,"body":"roof top group where it's like,"},{"speaker":"Jeff Gonzales","startTime":1298.52,"endTime":1300.98,"body":"Hey, do we really want to go by,"},{"speaker":"Jeff Gonzales","startTime":1298.52,"endTime":1300.98,"body":"you know, spend a lot of money"},{"speaker":"Jeff Gonzales","startTime":1300.98,"endTime":1304.43,"body":"on an expensive agency? Or do"},{"speaker":"Jeff Gonzales","startTime":1300.98,"endTime":1304.43,"body":"we, you know, want to build a"},{"speaker":"Jeff Gonzales","startTime":1304.43,"endTime":1307.67,"body":"team internally? Or do we have"},{"speaker":"Jeff Gonzales","startTime":1304.43,"endTime":1307.67,"body":"one person in house that has the"},{"speaker":"Jeff Gonzales","startTime":1307.67,"endTime":1311.0,"body":"time to take over a tool that"},{"speaker":"Jeff Gonzales","startTime":1307.67,"endTime":1311.0,"body":"can do everything, you know,"},{"speaker":"Jeff Gonzales","startTime":1311.0,"endTime":1314.66,"body":"everything that we've discussed"},{"speaker":"Jeff Gonzales","startTime":1311.0,"endTime":1314.66,"body":"here. So when it comes down to"},{"speaker":"Jeff Gonzales","startTime":1314.66,"endTime":1317.54,"body":"the persona, like, really, it's"},{"speaker":"Jeff Gonzales","startTime":1314.66,"endTime":1317.54,"body":"across the board, but it's it,"},{"speaker":"Jeff Gonzales","startTime":1317.57,"endTime":1319.94,"body":"like I said, it's not for"},{"speaker":"Jeff Gonzales","startTime":1317.57,"endTime":1319.94,"body":"everybody, but we try to weed"},{"speaker":"Jeff Gonzales","startTime":1319.94,"endTime":1322.64,"body":"that out during our"},{"speaker":"Jeff Gonzales","startTime":1319.94,"endTime":1322.64,"body":"conversations of like, hey, is"},{"speaker":"Jeff Gonzales","startTime":1322.64,"endTime":1326.54,"body":"this tool for you, if not, like,"},{"speaker":"Jeff Gonzales","startTime":1322.64,"endTime":1326.54,"body":"you know, you're happy, we're"},{"speaker":"Jeff Gonzales","startTime":1326.54,"endTime":1329.18,"body":"happy to sell it to you, and you"},{"speaker":"Jeff Gonzales","startTime":1326.54,"endTime":1329.18,"body":"can try it out. And that's why"},{"speaker":"Jeff Gonzales","startTime":1329.18,"endTime":1331.61,"body":"we don't lock people into like"},{"speaker":"Jeff Gonzales","startTime":1329.18,"endTime":1331.61,"body":"long term contracts or anything,"},{"speaker":"Jeff Gonzales","startTime":1331.61,"endTime":1334.43,"body":"because it's not for everybody,"},{"speaker":"Jeff Gonzales","startTime":1331.61,"endTime":1334.43,"body":"they might jump in and 90 days,"},{"speaker":"Jeff Gonzales","startTime":1334.43,"endTime":1337.61,"body":"and they're like, you know, I"},{"speaker":"Jeff Gonzales","startTime":1334.43,"endTime":1337.61,"body":"love the tool. It's easy, I just"},{"speaker":"Jeff Gonzales","startTime":1337.61,"endTime":1342.74,"body":"don't have time for it. And we"},{"speaker":"Jeff Gonzales","startTime":1337.61,"endTime":1342.74,"body":"totally get it right. But across"},{"speaker":"Jeff Gonzales","startTime":1342.74,"endTime":1346.22,"body":"the board, I think you know, the"},{"speaker":"Jeff Gonzales","startTime":1342.74,"endTime":1346.22,"body":"users of our tools love it, they"},{"speaker":"Jeff Gonzales","startTime":1346.22,"endTime":1349.73,"body":"find it, you know, they find it"},{"speaker":"Jeff Gonzales","startTime":1346.22,"endTime":1349.73,"body":"powerful. And if if you"},{"speaker":"Jeff Gonzales","startTime":1349.73,"endTime":1353.96,"body":"understand enough about your"},{"speaker":"Jeff Gonzales","startTime":1349.73,"endTime":1353.96,"body":"brand, you can use this tool on"},{"speaker":"Jeff Gonzales","startTime":1353.96,"endTime":1355.61,"body":"a monthly basis. Yeah,"},{"speaker":"Kyle Mountsier","startTime":1355.76,"endTime":1358.49,"body":"without a doubt,"},{"speaker":"Kyle Mountsier","startTime":1355.76,"endTime":1358.49,"body":"actually, I, I worked with"},{"speaker":"Kyle Mountsier","startTime":1358.49,"endTime":1361.94,"body":"someone that had never run a"},{"speaker":"Kyle Mountsier","startTime":1358.49,"endTime":1361.94,"body":"social media ad in their life."},{"speaker":"Kyle Mountsier","startTime":1362.21,"endTime":1369.23,"body":"And we we legit deployed a large"},{"speaker":"Kyle Mountsier","startTime":1362.21,"endTime":1369.23,"body":"AIA strategy in less than nine"},{"speaker":"Kyle Mountsier","startTime":1369.23,"endTime":1372.77,"body":"minutes. The first time they had"},{"speaker":"Kyle Mountsier","startTime":1369.23,"endTime":1372.77,"body":"ever touched the platform. It"},{"speaker":"Kyle Mountsier","startTime":1372.77,"endTime":1376.25,"body":"was it's pretty wild. Like you"},{"speaker":"Kyle Mountsier","startTime":1372.77,"endTime":1376.25,"body":"can go from never having"},{"speaker":"Kyle Mountsier","startTime":1376.25,"endTime":1382.22,"body":"deployed on social to launching"},{"speaker":"Kyle Mountsier","startTime":1376.25,"endTime":1382.22,"body":"a an inventory campaign in nine"},{"speaker":"Kyle Mountsier","startTime":1382.22,"endTime":1386.12,"body":"minutes in the platform that is"},{"speaker":"Kyle Mountsier","startTime":1382.22,"endTime":1386.12,"body":"synchronous with the brand, you"},{"speaker":"Kyle Mountsier","startTime":1386.12,"endTime":1390.29,"body":"know, has brand standards down"},{"speaker":"Kyle Mountsier","startTime":1386.12,"endTime":1390.29,"body":"for the OEM, and targets the"},{"speaker":"Kyle Mountsier","startTime":1390.29,"endTime":1394.79,"body":"right audience. So I I know that"},{"speaker":"Kyle Mountsier","startTime":1390.29,"endTime":1394.79,"body":"it works, right. It doesn't work"},{"speaker":"Kyle Mountsier","startTime":1394.79,"endTime":1398.3,"body":"for everybody, but it does work."},{"speaker":"Kyle Mountsier","startTime":1394.79,"endTime":1398.3,"body":"I would be remiss if I didn't"},{"speaker":"Kyle Mountsier","startTime":1398.33,"endTime":1400.73,"body":"ask the question, because you've"},{"speaker":"Kyle Mountsier","startTime":1398.33,"endTime":1400.73,"body":"got such an interesting"},{"speaker":"Kyle Mountsier","startTime":1400.73,"endTime":1404.12,"body":"background behind you. And I"},{"speaker":"Kyle Mountsier","startTime":1400.73,"endTime":1404.12,"body":"know that this is like we're"},{"speaker":"Kyle Mountsier","startTime":1404.12,"endTime":1406.58,"body":"just gonna whiplash everybody."},{"speaker":"Kyle Mountsier","startTime":1404.12,"endTime":1406.58,"body":"If you're if you're just"},{"speaker":"Kyle Mountsier","startTime":1406.58,"endTime":1411.86,"body":"listening. He's got like, like"},{"speaker":"Kyle Mountsier","startTime":1406.58,"endTime":1411.86,"body":"skateboards on a view. If you're"},{"speaker":"Kyle Mountsier","startTime":1411.86,"endTime":1414.59,"body":"watching, you see my hats,"},{"speaker":"Kyle Mountsier","startTime":1411.86,"endTime":1414.59,"body":"right? I've got these all these"},{"speaker":"Kyle Mountsier","startTime":1414.59,"endTime":1418.88,"body":"hats. But Jeff has like 90 No,"},{"speaker":"Kyle Mountsier","startTime":1414.59,"endTime":1418.88,"body":"I'm just kidding. I can see five"},{"speaker":"Kyle Mountsier","startTime":1418.88,"endTime":1424.73,"body":"skateboards and a helmet there"},{"speaker":"Kyle Mountsier","startTime":1418.88,"endTime":1424.73,"body":"is that it sounds like that"},{"speaker":"Kyle Mountsier","startTime":1424.73,"endTime":1427.25,"body":"looks like that's kind of a"},{"speaker":"Kyle Mountsier","startTime":1424.73,"endTime":1427.25,"body":"passion of yours. And there's"},{"speaker":"Kyle Mountsier","startTime":1427.25,"endTime":1431.9,"body":"some creativity focused on that."},{"speaker":"Kyle Mountsier","startTime":1427.25,"endTime":1431.9,"body":"Like how do you see your your"},{"speaker":"Kyle Mountsier","startTime":1431.93,"endTime":1435.89,"body":"like hobbies playing into the"},{"speaker":"Kyle Mountsier","startTime":1431.93,"endTime":1435.89,"body":"way that you do an experienced"},{"speaker":"Kyle Mountsier","startTime":1435.89,"endTime":1438.98,"body":"business life at this point,"},{"speaker":"Kyle Mountsier","startTime":1435.89,"endTime":1438.98,"body":"specifically, maybe the hobbyist"},{"speaker":"Kyle Mountsier","startTime":1439.01,"endTime":1440.33,"body":"of skateboarding there?"},{"speaker":"Jeff Gonzales","startTime":1440.78,"endTime":1443.54,"body":"Yeah, yeah, it's"},{"speaker":"Jeff Gonzales","startTime":1440.78,"endTime":1443.54,"body":"funny. So I'll tell you this. If"},{"speaker":"Jeff Gonzales","startTime":1443.54,"endTime":1445.91,"body":"it wasn't for skateboarding, I"},{"speaker":"Jeff Gonzales","startTime":1443.54,"endTime":1445.91,"body":"don't think I'd be here today."},{"speaker":"Jeff Gonzales","startTime":1446.21,"endTime":1449.63,"body":"And I'll give you that timeline."},{"speaker":"Jeff Gonzales","startTime":1446.21,"endTime":1449.63,"body":"Because it has to do with"},{"speaker":"Jeff Gonzales","startTime":1449.63,"endTime":1451.88,"body":"skateboarding but a little bit"},{"speaker":"Jeff Gonzales","startTime":1449.63,"endTime":1451.88,"body":"different. So I grew up"},{"speaker":"Jeff Gonzales","startTime":1451.88,"endTime":1454.55,"body":"skateboarding. I listen, I grew"},{"speaker":"Jeff Gonzales","startTime":1451.88,"endTime":1454.55,"body":"up listening to punk rock music,"},{"speaker":"Jeff Gonzales","startTime":1454.55,"endTime":1456.68,"body":"you probably see those posters,"},{"speaker":"Jeff Gonzales","startTime":1454.55,"endTime":1456.68,"body":"but I love music across the"},{"speaker":"Jeff Gonzales","startTime":1456.68,"endTime":1460.4,"body":"board. But I grew up"},{"speaker":"Jeff Gonzales","startTime":1456.68,"endTime":1460.4,"body":"skateboarding and after college,"},{"speaker":"Jeff Gonzales","startTime":1460.85,"endTime":1462.83,"body":"you know, I didn't want to go"},{"speaker":"Jeff Gonzales","startTime":1460.85,"endTime":1462.83,"body":"into the corporate life. So I"},{"speaker":"Jeff Gonzales","startTime":1462.83,"endTime":1466.49,"body":"was like, Hey, I'm gonna move to"},{"speaker":"Jeff Gonzales","startTime":1462.83,"endTime":1466.49,"body":"Colorado and be a ski bum and go"},{"speaker":"Jeff Gonzales","startTime":1466.49,"endTime":1469.49,"body":"snowboard. Because, you know,"},{"speaker":"Jeff Gonzales","startTime":1466.49,"endTime":1469.49,"body":"skateboarding was you know, I've"},{"speaker":"Jeff Gonzales","startTime":1469.49,"endTime":1473.66,"body":"done a lot of that already. And"},{"speaker":"Jeff Gonzales","startTime":1469.49,"endTime":1473.66,"body":"so I lived out in Colorado, or"},{"speaker":"Jeff Gonzales","startTime":1473.69,"endTime":1476.81,"body":"Breckenridge, Colorado for five"},{"speaker":"Jeff Gonzales","startTime":1473.69,"endTime":1476.81,"body":"years snowboarding, like kind of"},{"speaker":"Jeff Gonzales","startTime":1476.81,"endTime":1481.49,"body":"told you I found a great job out"},{"speaker":"Jeff Gonzales","startTime":1476.81,"endTime":1481.49,"body":"there. But it brought me here"},{"speaker":"Jeff Gonzales","startTime":1481.55,"endTime":1486.74,"body":"and it brought me to an area"},{"speaker":"Jeff Gonzales","startTime":1481.55,"endTime":1486.74,"body":"where like, it wasn't the norm,"},{"speaker":"Jeff Gonzales","startTime":1486.77,"endTime":1490.13,"body":"right. Not everybody goes to you"},{"speaker":"Jeff Gonzales","startTime":1486.77,"endTime":1490.13,"body":"know, the mountains of Colorado"},{"speaker":"Jeff Gonzales","startTime":1490.13,"endTime":1493.31,"body":"and spends five years of their"},{"speaker":"Jeff Gonzales","startTime":1490.13,"endTime":1493.31,"body":"life. You know, everybody's"},{"speaker":"Jeff Gonzales","startTime":1493.31,"endTime":1495.71,"body":"getting jobs and certain"},{"speaker":"Jeff Gonzales","startTime":1493.31,"endTime":1495.71,"body":"families and I'm just sitting"},{"speaker":"Jeff Gonzales","startTime":1495.71,"endTime":1498.26,"body":"out there, you know, drinking"},{"speaker":"Jeff Gonzales","startTime":1495.71,"endTime":1498.26,"body":"Coors Light beers, and"},{"speaker":"Jeff Gonzales","startTime":1498.26,"endTime":1500.63,"body":"snowboarding and having the best"},{"speaker":"Jeff Gonzales","startTime":1498.26,"endTime":1500.63,"body":"time in my life. I wouldn't"},{"speaker":"Jeff Gonzales","startTime":1500.63,"endTime":1503.48,"body":"trade that for anything. And it"},{"speaker":"Jeff Gonzales","startTime":1500.63,"endTime":1503.48,"body":"also allowed me to meet my wife"},{"speaker":"Jeff Gonzales","startTime":1503.48,"endTime":1507.2,"body":"and everything as well. But it"},{"speaker":"Jeff Gonzales","startTime":1503.48,"endTime":1507.2,"body":"brought me to the people that I"},{"speaker":"Jeff Gonzales","startTime":1507.23,"endTime":1512.21,"body":"now work with today. And brought"},{"speaker":"Jeff Gonzales","startTime":1507.23,"endTime":1512.21,"body":"a lot of inspiration into kind"},{"speaker":"Jeff Gonzales","startTime":1512.21,"endTime":1515.12,"body":"of creativity and trying to be,"},{"speaker":"Jeff Gonzales","startTime":1512.21,"endTime":1515.12,"body":"you know, thinking differently,"},{"speaker":"Jeff Gonzales","startTime":1515.12,"endTime":1518.51,"body":"right, because it's not the"},{"speaker":"Jeff Gonzales","startTime":1515.12,"endTime":1518.51,"body":"norm. But now like, I'm trying"},{"speaker":"Jeff Gonzales","startTime":1518.51,"endTime":1520.97,"body":"to pass that on to my daughter,"},{"speaker":"Jeff Gonzales","startTime":1518.51,"endTime":1520.97,"body":"who's only three, and I've got"},{"speaker":"Jeff Gonzales","startTime":1520.97,"endTime":1523.88,"body":"her skateboarding and I got her"},{"speaker":"Jeff Gonzales","startTime":1520.97,"endTime":1523.88,"body":"first season pass this year to"},{"speaker":"Jeff Gonzales","startTime":1523.88,"endTime":1527.96,"body":"go snowboarding, we started"},{"speaker":"Jeff Gonzales","startTime":1523.88,"endTime":1527.96,"body":"around last year on it. So I'm"},{"speaker":"Jeff Gonzales","startTime":1527.96,"endTime":1531.77,"body":"trying to pass that down. And"},{"speaker":"Jeff Gonzales","startTime":1527.96,"endTime":1531.77,"body":"hopefully she's she gets it and"},{"speaker":"Jeff Gonzales","startTime":1531.77,"endTime":1535.58,"body":"she's, she loves skateboarding"},{"speaker":"Jeff Gonzales","startTime":1531.77,"endTime":1535.58,"body":"already. She loves snowboarding."},{"speaker":"Jeff Gonzales","startTime":1535.58,"endTime":1539.48,"body":"But yeah, it's, you know, the"},{"speaker":"Jeff Gonzales","startTime":1535.58,"endTime":1539.48,"body":"action sports have always been a"},{"speaker":"Jeff Gonzales","startTime":1539.48,"endTime":1542.45,"body":"passion of mine. And I've, you"},{"speaker":"Jeff Gonzales","startTime":1539.48,"endTime":1542.45,"body":"know, I'm getting older so it"},{"speaker":"Jeff Gonzales","startTime":1542.45,"endTime":1546.44,"body":"hurts a lot more when I fall. So"},{"speaker":"Jeff Gonzales","startTime":1542.45,"endTime":1546.44,"body":"I don't I try not to fall"},{"speaker":"Jeff Gonzales","startTime":1546.44,"endTime":1549.5,"body":"anymore. But you know, it's,"},{"speaker":"Jeff Gonzales","startTime":1546.44,"endTime":1549.5,"body":"it's, it's something that's been"},{"speaker":"Jeff Gonzales","startTime":1549.5,"endTime":1550.82,"body":"a big part of my life for a long"},{"speaker":"Jeff Gonzales","startTime":1549.5,"endTime":1550.82,"body":"time."},{"speaker":"Paul Daly","startTime":1550.0,"endTime":1556.03,"body":"Oh, man. Well, look,"},{"speaker":"Paul Daly","startTime":1550.0,"endTime":1556.03,"body":"I think that the the level of"},{"speaker":"Paul Daly","startTime":1556.03,"endTime":1559.99,"body":"creativity and kind of that"},{"speaker":"Paul Daly","startTime":1556.03,"endTime":1559.99,"body":"adventurous spirit really does"},{"speaker":"Paul Daly","startTime":1559.99,"endTime":1564.22,"body":"come through in the work you're"},{"speaker":"Paul Daly","startTime":1559.99,"endTime":1564.22,"body":"doing with the product in the"},{"speaker":"Paul Daly","startTime":1564.22,"endTime":1567.49,"body":"energy you're bringing to the"},{"speaker":"Paul Daly","startTime":1564.22,"endTime":1567.49,"body":"industry. So really excited to"},{"speaker":"Paul Daly","startTime":1567.49,"endTime":1572.38,"body":"hang out a little bit in person"},{"speaker":"Paul Daly","startTime":1567.49,"endTime":1572.38,"body":"at ASOTU CON. Just bad keep keep"},{"speaker":"Paul Daly","startTime":1572.38,"endTime":1575.29,"body":"us in heading in that direction."},{"speaker":"Paul Daly","startTime":1572.38,"endTime":1575.29,"body":"I feel like and I know Kyle has"},{"speaker":"Paul Daly","startTime":1575.29,"endTime":1577.99,"body":"to feel like that's healthy for"},{"speaker":"Paul Daly","startTime":1575.29,"endTime":1577.99,"body":"the automotive industry. So"},{"speaker":"Paul Daly","startTime":1577.99,"endTime":1580.33,"body":"thank you so much for spending"},{"speaker":"Paul Daly","startTime":1577.99,"endTime":1580.33,"body":"some time with us today."},{"speaker":"Jeff Gonzales","startTime":1580.78,"endTime":1582.46,"body":"Yeah, absolutely,"},{"speaker":"Jeff Gonzales","startTime":1580.78,"endTime":1582.46,"body":"guys, I'm really looking forward"},{"speaker":"Jeff Gonzales","startTime":1582.46,"endTime":1584.68,"body":"to seeing you guys on Philly."},{"speaker":"Jeff Gonzales","startTime":1582.46,"endTime":1584.68,"body":"I'll be sure to wear my Cowboy"},{"speaker":"Jeff Gonzales","startTime":1584.68,"endTime":1586.81,"body":"stuff. While I'm out there. Just"},{"speaker":"Jeff Gonzales","startTime":1584.68,"endTime":1586.81,"body":"for you."},{"speaker":"Paul Daly","startTime":1588.76,"endTime":1589.9,"body":"To show you check"},{"speaker":"Paul Daly","startTime":1588.76,"endTime":1589.9,"body":"this out."},{"speaker":"Kyle Mountsier","startTime":1592.99,"endTime":1598.78,"body":"Look at this,"},{"speaker":"Kyle Mountsier","startTime":1592.99,"endTime":1598.78,"body":"look at this. It's if you can't"},{"speaker":"Kyle Mountsier","startTime":1598.78,"endTime":1604.24,"body":"see it's an Eagles jersey with"},{"speaker":"Kyle Mountsier","startTime":1598.78,"endTime":1604.24,"body":"ASOTU Con 22 on it. So that'd be"},{"speaker":"Kyle Mountsier","startTime":1604.54,"endTime":1606.1,"body":"Dallas, Dallas V."},{"speaker":"Paul Daly","startTime":1606.53,"endTime":1607.76,"body":"One, I'll bring you"},{"speaker":"Paul Daly","startTime":1606.53,"endTime":1607.76,"body":"one."},{"speaker":"Jeff Gonzales","startTime":1611.6,"endTime":1614.06,"body":"I'll put it in"},{"speaker":"Jeff Gonzales","startTime":1611.6,"endTime":1614.06,"body":"the closet behind my like my"},{"speaker":"Jeff Gonzales","startTime":1614.06,"endTime":1616.04,"body":"wife's from Cincinnati. So I"},{"speaker":"Paul Daly","startTime":1616.7,"endTime":1621.89,"body":"clean up the dog"},{"speaker":"Paul Daly","startTime":1616.7,"endTime":1621.89,"body":"mess, right? We'll talk to you"},{"speaker":"Paul Daly","startTime":1621.89,"endTime":1622.16,"body":"soon."},{"speaker":"Jeff Gonzales","startTime":1622.94,"endTime":1624.05,"body":"All right, take"},{"speaker":"Jeff Gonzales","startTime":1622.94,"endTime":1624.05,"body":"care guys."},{"speaker":"Michael Cirillo","startTime":1628.25,"endTime":1630.71,"body":"I'm always"},{"speaker":"Michael Cirillo","startTime":1628.25,"endTime":1630.71,"body":"impressed, especially to today's"},{"speaker":"Michael Cirillo","startTime":1630.71,"endTime":1633.35,"body":"standards, what it actually"},{"speaker":"Michael Cirillo","startTime":1630.71,"endTime":1633.35,"body":"takes to achieve a measure of"},{"speaker":"Michael Cirillo","startTime":1633.35,"endTime":1636.89,"body":"success. And that's the sense"},{"speaker":"Michael Cirillo","startTime":1633.35,"endTime":1636.89,"body":"that I get from Jeff. I mean,"},{"speaker":"Michael Cirillo","startTime":1636.89,"endTime":1642.71,"body":"he's had a just a long breadth"},{"speaker":"Michael Cirillo","startTime":1636.89,"endTime":1642.71,"body":"of experience. And, you know, it"},{"speaker":"Michael Cirillo","startTime":1643.16,"endTime":1647.39,"body":"took all of that in sequence to"},{"speaker":"Michael Cirillo","startTime":1643.16,"endTime":1647.39,"body":"get him to where he is today."},{"speaker":"Michael Cirillo","startTime":1647.9,"endTime":1650.69,"body":"And I really appreciate"},{"speaker":"Michael Cirillo","startTime":1647.9,"endTime":1650.69,"body":"perspective like that in today's"},{"speaker":"Michael Cirillo","startTime":1650.69,"endTime":1652.88,"body":"world, where it's like, oh, no,"},{"speaker":"Michael Cirillo","startTime":1650.69,"endTime":1652.88,"body":"you just do the thing. And then"},{"speaker":"Michael Cirillo","startTime":1652.88,"endTime":1655.61,"body":"you're going to be valued at a"},{"speaker":"Michael Cirillo","startTime":1652.88,"endTime":1655.61,"body":"billion dollars, right, and how"},{"speaker":"Michael Cirillo","startTime":1655.61,"endTime":1657.65,"body":"that kind of makes other"},{"speaker":"Michael Cirillo","startTime":1655.61,"endTime":1657.65,"body":"entrepreneurs and other"},{"speaker":"Michael Cirillo","startTime":1657.65,"endTime":1661.07,"body":"developers and people wanting to"},{"speaker":"Michael Cirillo","startTime":1657.65,"endTime":1661.07,"body":"really do something, but when,"},{"speaker":"Michael Cirillo","startTime":1661.22,"endTime":1663.86,"body":"you know, I've got his LinkedIn,"},{"speaker":"Michael Cirillo","startTime":1661.22,"endTime":1663.86,"body":"LinkedIn up, and you see just"},{"speaker":"Michael Cirillo","startTime":1663.86,"endTime":1667.82,"body":"the series of events and how"},{"speaker":"Michael Cirillo","startTime":1663.86,"endTime":1667.82,"body":"that experience is compounding"},{"speaker":"Michael Cirillo","startTime":1667.82,"endTime":1670.79,"body":"over the years. It's just always"},{"speaker":"Michael Cirillo","startTime":1667.82,"endTime":1670.79,"body":"impressive. And I really"},{"speaker":"Michael Cirillo","startTime":1670.79,"endTime":1672.08,"body":"appreciate that perspective,"},{"speaker":"Paul Daly","startTime":1672.29,"endTime":1674.75,"body":"it is one of the"},{"speaker":"Paul Daly","startTime":1672.29,"endTime":1674.75,"body":"things with this podcast, we've"},{"speaker":"Paul Daly","startTime":1674.75,"endTime":1678.17,"body":"been able to kind of see a lot"},{"speaker":"Paul Daly","startTime":1674.75,"endTime":1678.17,"body":"of the steps that have happened,"},{"speaker":"Paul Daly","startTime":1678.5,"endTime":1681.92,"body":"that got the person to the seat"},{"speaker":"Paul Daly","startTime":1678.5,"endTime":1681.92,"body":"that they're in today, which is"},{"speaker":"Paul Daly","startTime":1681.95,"endTime":1685.64,"body":"by far one of the most enjoyable"},{"speaker":"Paul Daly","startTime":1681.95,"endTime":1685.64,"body":"parts of doing these, because"},{"speaker":"Paul Daly","startTime":1685.67,"endTime":1688.88,"body":"you really do need to understand"},{"speaker":"Paul Daly","startTime":1685.67,"endTime":1688.88,"body":"the path that someone took to"},{"speaker":"Paul Daly","startTime":1688.88,"endTime":1692.03,"body":"get where they are to get the"},{"speaker":"Paul Daly","startTime":1688.88,"endTime":1692.03,"body":"full context of not only what"},{"speaker":"Paul Daly","startTime":1692.03,"endTime":1695.21,"body":"they're doing, but also, you"},{"speaker":"Paul Daly","startTime":1692.03,"endTime":1695.21,"body":"know, it's our desire to see a"},{"speaker":"Paul Daly","startTime":1695.21,"endTime":1697.85,"body":"lot of, you know, progressive"},{"speaker":"Paul Daly","startTime":1695.21,"endTime":1697.85,"body":"dealers partner up with these"},{"speaker":"Paul Daly","startTime":1697.85,"endTime":1702.26,"body":"progressive industry partners,"},{"speaker":"Paul Daly","startTime":1697.85,"endTime":1702.26,"body":"and understanding how much they"},{"speaker":"Paul Daly","startTime":1702.32,"endTime":1705.62,"body":"they know or like, what the path"},{"speaker":"Paul Daly","startTime":1702.32,"endTime":1705.62,"body":"was, it really does help in that"},{"speaker":"Paul Daly","startTime":1705.62,"endTime":1708.53,"body":"kind of matchmaking process,"},{"speaker":"Paul Daly","startTime":1705.62,"endTime":1708.53,"body":"because you kind of get a vibe"},{"speaker":"Paul Daly","startTime":1708.53,"endTime":1711.05,"body":"and an energy and Jeff"},{"speaker":"Paul Daly","startTime":1708.53,"endTime":1711.05,"body":"definitely has, like, if I'm"},{"speaker":"Paul Daly","startTime":1711.05,"endTime":1714.38,"body":"talking about creating content,"},{"speaker":"Paul Daly","startTime":1711.05,"endTime":1714.38,"body":"in automotive and thinking about"},{"speaker":"Paul Daly","startTime":1714.38,"endTime":1717.86,"body":"it in a progressive and fun and"},{"speaker":"Paul Daly","startTime":1714.38,"endTime":1717.86,"body":"relevant way. It's like his path"},{"speaker":"Paul Daly","startTime":1718.01,"endTime":1721.01,"body":"actually paints to that even his"},{"speaker":"Paul Daly","startTime":1718.01,"endTime":1721.01,"body":"lifestyle, even the ski bum part"},{"speaker":"Paul Daly","startTime":1721.1,"endTime":1723.56,"body":"is a big a big and important"},{"speaker":"Paul Daly","startTime":1721.1,"endTime":1723.56,"body":"part of that story."},{"speaker":"Kyle Mountsier","startTime":1724.41,"endTime":1727.38,"body":"You know, one"},{"speaker":"Kyle Mountsier","startTime":1724.41,"endTime":1727.38,"body":"thing that I love about about"},{"speaker":"Kyle Mountsier","startTime":1727.38,"endTime":1731.58,"body":"Jeff is he's a practitioner, as"},{"speaker":"Kyle Mountsier","startTime":1727.38,"endTime":1731.58,"body":"well as like a product guy here,"},{"speaker":"Kyle Mountsier","startTime":1731.58,"endTime":1734.43,"body":"here. So not just a past"},{"speaker":"Kyle Mountsier","startTime":1731.58,"endTime":1734.43,"body":"practitioner, but I brought up"},{"speaker":"Kyle Mountsier","startTime":1734.43,"endTime":1738.24,"body":"the story of of him kind of"},{"speaker":"Kyle Mountsier","startTime":1734.43,"endTime":1738.24,"body":"doing the hey, we've got to use"},{"speaker":"Kyle Mountsier","startTime":1738.24,"endTime":1740.34,"body":"our actual products, see how"},{"speaker":"Kyle Mountsier","startTime":1738.24,"endTime":1740.34,"body":"fast we can make something"},{"speaker":"Kyle Mountsier","startTime":1740.34,"endTime":1744.09,"body":"happen I love and so it's it's"},{"speaker":"Kyle Mountsier","startTime":1740.34,"endTime":1744.09,"body":"just really cool to see, you"},{"speaker":"Kyle Mountsier","startTime":1744.09,"endTime":1746.58,"body":"know, a lot of times like you"},{"speaker":"Kyle Mountsier","startTime":1744.09,"endTime":1746.58,"body":"see a CEO or co founder or"},{"speaker":"Kyle Mountsier","startTime":1746.58,"endTime":1749.85,"body":"founder, really not continuing"},{"speaker":"Kyle Mountsier","startTime":1746.58,"endTime":1749.85,"body":"to stay in the weeds of their"},{"speaker":"Kyle Mountsier","startTime":1749.85,"endTime":1752.49,"body":"product and understanding how to"},{"speaker":"Kyle Mountsier","startTime":1749.85,"endTime":1752.49,"body":"use it and whether it actually"},{"speaker":"Kyle Mountsier","startTime":1752.64,"endTime":1755.85,"body":"works for someone that's in a"},{"speaker":"Kyle Mountsier","startTime":1752.64,"endTime":1755.85,"body":"dealership and and trying to"},{"speaker":"Kyle Mountsier","startTime":1755.85,"endTime":1758.73,"body":"create content or push out"},{"speaker":"Kyle Mountsier","startTime":1755.85,"endTime":1758.73,"body":"social posts every single day."},{"speaker":"Kyle Mountsier","startTime":1758.91,"endTime":1762.21,"body":"And for him, it's like it's it's"},{"speaker":"Kyle Mountsier","startTime":1758.91,"endTime":1762.21,"body":"a it's a thing that is"},{"speaker":"Kyle Mountsier","startTime":1762.21,"endTime":1766.2,"body":"necessity, it's necessary for"},{"speaker":"Kyle Mountsier","startTime":1762.21,"endTime":1766.2,"body":"him to understand his product,"},{"speaker":"Kyle Mountsier","startTime":1766.2,"endTime":1769.35,"body":"understand the way people are"},{"speaker":"Kyle Mountsier","startTime":1766.2,"endTime":1769.35,"body":"using it, so that he can connect"},{"speaker":"Kyle Mountsier","startTime":1769.47,"endTime":1772.41,"body":"the right end user to the"},{"speaker":"Kyle Mountsier","startTime":1769.47,"endTime":1772.41,"body":"product to be able to serve the"},{"speaker":"Kyle Mountsier","startTime":1772.41,"endTime":1777.09,"body":"customer. So we really thank"},{"speaker":"Kyle Mountsier","startTime":1772.41,"endTime":1777.09,"body":"you. We thank you for listening"},{"speaker":"Kyle Mountsier","startTime":1777.09,"endTime":1780.45,"body":"to this episode of Auto Collabs"},{"speaker":"Kyle Mountsier","startTime":1777.09,"endTime":1780.45,"body":"I'm stumbling over my words down"},{"speaker":"Kyle Mountsier","startTime":1780.45,"endTime":1783.51,"body":"the way they all ate. They all"},{"speaker":"Kyle Mountsier","startTime":1780.45,"endTime":1783.51,"body":"got swallowed down the back of"},{"speaker":"Kyle Mountsier","startTime":1783.51,"endTime":1786.51,"body":"my throat but we had a ton of"},{"speaker":"Kyle Mountsier","startTime":1783.51,"endTime":1786.51,"body":"fun hanging out with Jeff"},{"speaker":"Kyle Mountsier","startTime":1786.51,"endTime":1790.26,"body":"Gonzales. So for myself Kyle"},{"speaker":"Kyle Mountsier","startTime":1786.51,"endTime":1790.26,"body":"Mountsier, Michael Cirillo, Paul"},{"speaker":"Kyle Mountsier","startTime":1790.26,"endTime":1792.72,"body":"J Daly. We will see you next"},{"speaker":"Kyle Mountsier","startTime":1790.26,"endTime":1792.72,"body":"time."},{"speaker":"Kyle Mountsier","startTime":1792.81,"endTime":1796.86,"body":"Sign up for our free and fun to"},{"speaker":"Kyle Mountsier","startTime":1792.81,"endTime":1796.86,"body":"read daily email for free shot"},{"speaker":"Kyle Mountsier","startTime":1796.86,"endTime":1800.94,"body":"of relevant news and automotive"},{"speaker":"Kyle Mountsier","startTime":1796.86,"endTime":1800.94,"body":"retail media and Pa culture, you"},{"speaker":"Kyle Mountsier","startTime":1800.94,"endTime":1806.25,"body":"can get it now @ asotu.com"},{"speaker":"Kyle Mountsier","startTime":1800.94,"endTime":1806.25,"body":"That's ASOTU.com. If you love"},{"speaker":"Kyle Mountsier","startTime":1806.25,"endTime":1809.4,"body":"this podcast, please leave us a"},{"speaker":"Kyle Mountsier","startTime":1806.25,"endTime":1809.4,"body":"review and share it with a"},{"speaker":"Kyle Mountsier","startTime":1809.4,"endTime":1812.22,"body":"friend. Thanks again for"},{"speaker":"Kyle Mountsier","startTime":1809.4,"endTime":1812.22,"body":"listening. We'll see you next"},{"speaker":"Kyle Mountsier","startTime":1812.22,"endTime":1812.43,"body":"time"}]}