{"version":"1.0.0","segments":[{"speaker":"Paul Daly","startTime":0.359,"endTime":2.309,"body":"Okay, for this"},{"speaker":"Paul Daly","startTime":0.359,"endTime":2.309,"body":"podcast we're gonna do something"},{"speaker":"Paul Daly","startTime":2.309,"endTime":3.089,"body":"very special"},{"speaker":"Unknown","startTime":9.24,"endTime":11.28,"body":"This is auto collab"},{"speaker":"Unknown","startTime":9.24,"endTime":11.28,"body":"because"},{"speaker":"Paul Daly","startTime":11.26,"endTime":14.29,"body":"Michael Cirillo's"},{"speaker":"Paul Daly","startTime":11.26,"endTime":14.29,"body":"zoom, let's let's play a game"},{"speaker":"Paul Daly","startTime":14.29,"endTime":17.44,"body":"podcast. His zoom keeps cutting"},{"speaker":"Paul Daly","startTime":14.29,"endTime":17.44,"body":"it out. So if he disappears,"},{"speaker":"Paul Daly","startTime":17.44,"endTime":21.4,"body":"Kyle and I are going to attempt"},{"speaker":"Paul Daly","startTime":17.44,"endTime":21.4,"body":"to finish his sentence."},{"speaker":"Kyle Mountsier","startTime":23.2,"endTime":25.24,"body":"Actually, what"},{"speaker":"Kyle Mountsier","startTime":23.2,"endTime":25.24,"body":"we should start with is rapid"},{"speaker":"Kyle Mountsier","startTime":25.24,"endTime":30.52,"body":"fire questions Cirillo. What"},{"speaker":"Kyle Mountsier","startTime":25.24,"endTime":30.52,"body":"color is your hair? You see"},{"speaker":"Paul Daly","startTime":36.01,"endTime":38.17,"body":"it's funny, we're"},{"speaker":"Paul Daly","startTime":36.01,"endTime":38.17,"body":"having a lot of fun which is so"},{"speaker":"Paul Daly","startTime":38.17,"endTime":41.29,"body":"appropriate for today's guests"},{"speaker":"Paul Daly","startTime":38.17,"endTime":41.29,"body":"Nathanael Greklek, a mohawk"},{"speaker":"Paul Daly","startTime":41.29,"endTime":45.25,"body":"Honda Chevrolet. This is a young"},{"speaker":"Paul Daly","startTime":41.29,"endTime":45.25,"body":"man who has transformed the"},{"speaker":"Paul Daly","startTime":45.25,"endTime":48.43,"body":"marketing department of this"},{"speaker":"Paul Daly","startTime":45.25,"endTime":48.43,"body":"dealership from a paid ad"},{"speaker":"Paul Daly","startTime":48.43,"endTime":52.48,"body":"strategy to a full organic"},{"speaker":"Paul Daly","startTime":48.43,"endTime":52.48,"body":"strategy. And it may or may not"},{"speaker":"Paul Daly","startTime":52.48,"endTime":55.78,"body":"involve him with a large team"},{"speaker":"Paul Daly","startTime":52.48,"endTime":55.78,"body":"now I may or may not have seen"},{"speaker":"Paul Daly","startTime":55.78,"endTime":59.26,"body":"TikTok videos of him dancing to"},{"speaker":"Paul Daly","startTime":55.78,"endTime":59.26,"body":"Michael Jackson music in a pink"},{"speaker":"Paul Daly","startTime":59.26,"endTime":63.1,"body":"bunny suit. And you know, for"},{"speaker":"Paul Daly","startTime":59.26,"endTime":63.1,"body":"all that recording stopped."},{"speaker":"Kyle Mountsier","startTime":65.5,"endTime":67.48,"body":"We could have"},{"speaker":"Kyle Mountsier","startTime":65.5,"endTime":67.48,"body":"done the whole Cirilo thing a"},{"speaker":"Kyle Mountsier","startTime":67.48,"endTime":74.14,"body":"second ago but it's okay. Well"},{"speaker":"Kyle Mountsier","startTime":67.48,"endTime":74.14,"body":"the thing is, is that we what we"},{"speaker":"Kyle Mountsier","startTime":74.14,"endTime":78.19,"body":"do know is that Nathanael"},{"speaker":"Kyle Mountsier","startTime":74.14,"endTime":78.19,"body":"Greklek probably has zoom and"},{"speaker":"Kyle Mountsier","startTime":78.19,"endTime":82.45,"body":"podcast down maybe better than"},{"speaker":"Kyle Mountsier","startTime":78.19,"endTime":82.45,"body":"us today. Sure. So we really"},{"speaker":"Kyle Mountsier","startTime":82.45,"endTime":86.26,"body":"hope that you enjoy this"},{"speaker":"Kyle Mountsier","startTime":82.45,"endTime":86.26,"body":"conversation with Nathanael"},{"speaker":"Kyle Mountsier","startTime":86.29,"endTime":89.5,"body":"Greklek and let's roll the tape"},{"speaker":"Kyle Mountsier","startTime":86.29,"endTime":89.5,"body":"now that Cirillo is back"},{"speaker":"Michael Cirillo","startTime":91.0,"endTime":96.91,"body":"we hope you"},{"speaker":"Michael Cirillo","startTime":91.0,"endTime":96.91,"body":"enjoy this did you make it"},{"speaker":"Michael Cirillo","startTime":96.91,"endTime":98.71,"body":"through Did you we did"},{"speaker":"Paul Daly","startTime":107.35,"endTime":109.57,"body":"well, this is an"},{"speaker":"Paul Daly","startTime":107.35,"endTime":109.57,"body":"episode we've wait for a while"},{"speaker":"Paul Daly","startTime":109.57,"endTime":113.17,"body":"Nate, thank you so much for"},{"speaker":"Paul Daly","startTime":109.57,"endTime":113.17,"body":"joining us today."},{"speaker":"Nathanael Greklek","startTime":114.13,"endTime":116.26,"body":"Oh yeah,"},{"speaker":"Nathanael Greklek","startTime":114.13,"endTime":116.26,"body":"absolutely. Anytime we can hang"},{"speaker":"Nathanael Greklek","startTime":116.26,"endTime":117.46,"body":"out with you guys is a good"},{"speaker":"Nathanael Greklek","startTime":116.26,"endTime":117.46,"body":"time."},{"speaker":"Paul Daly","startTime":118.0,"endTime":120.46,"body":"Likewise likewise I"},{"speaker":"Paul Daly","startTime":118.0,"endTime":120.46,"body":"love I love the background Why"},{"speaker":"Paul Daly","startTime":120.46,"endTime":122.92,"body":"don't you tell us I mean we know"},{"speaker":"Paul Daly","startTime":120.46,"endTime":122.92,"body":"but why don't you tell the the"},{"speaker":"Paul Daly","startTime":122.92,"endTime":125.8,"body":"podcast people where you are"},{"speaker":"Paul Daly","startTime":122.92,"endTime":125.8,"body":"sitting right now describe the"},{"speaker":"Paul Daly","startTime":125.8,"endTime":126.7,"body":"room you're sitting in."},{"speaker":"Nathanael Greklek","startTime":127.69,"endTime":130.0,"body":"currently"},{"speaker":"Nathanael Greklek","startTime":127.69,"endTime":130.0,"body":"sitting in the Mohawk Auto"},{"speaker":"Nathanael Greklek","startTime":130.0,"endTime":133.9,"body":"Group. green screen studio."},{"speaker":"Paul Daly","startTime":134.86,"endTime":139.12,"body":"Well explain explain"},{"speaker":"Paul Daly","startTime":134.86,"endTime":139.12,"body":"the studio is that. That could"},{"speaker":"Paul Daly","startTime":139.12,"endTime":141.22,"body":"be a pull up banner and an"},{"speaker":"Paul Daly","startTime":139.12,"endTime":141.22,"body":"iPhone"},{"speaker":"Kyle Mountsier","startTime":146.05,"endTime":148.75,"body":"feeling the"},{"speaker":"Kyle Mountsier","startTime":146.05,"endTime":148.75,"body":"whole feeling of you got"},{"speaker":"Nathanael Greklek","startTime":148.78,"endTime":157.0,"body":"1234567 7"},{"speaker":"Nathanael Greklek","startTime":148.78,"endTime":157.0,"body":"lights. I have black magic ATEM"},{"speaker":"Nathanael Greklek","startTime":157.0,"endTime":164.59,"body":"Mini Pro, a MacBook. I have some"},{"speaker":"Nathanael Greklek","startTime":157.0,"endTime":164.59,"body":"Shure MV 7s. That's your SB SMB."},{"speaker":"Nathanael Greklek","startTime":164.65,"endTime":168.88,"body":"Whatever you guys got. I got a"},{"speaker":"Nathanael Greklek","startTime":164.65,"endTime":168.88,"body":"Rode caster Pro I got a TV in"},{"speaker":"Nathanael Greklek","startTime":168.88,"endTime":173.11,"body":"front of me and I got my"},{"speaker":"Nathanael Greklek","startTime":168.88,"endTime":173.11,"body":"teammates over here. Making"},{"speaker":"Nathanael Greklek","startTime":173.11,"endTime":174.58,"body":"content like animals. So how"},{"speaker":"Paul Daly","startTime":174.72,"endTime":176.67,"body":"big is the room? How"},{"speaker":"Paul Daly","startTime":174.72,"endTime":176.67,"body":"big is the room roughly?"},{"speaker":"Nathanael Greklek","startTime":177.51,"endTime":183.03,"body":"The room is"},{"speaker":"Nathanael Greklek","startTime":177.51,"endTime":183.03,"body":"probably say 20 feet by now it's"},{"speaker":"Nathanael Greklek","startTime":183.03,"endTime":186.3,"body":"gotta be more than that. 20"},{"speaker":"Nathanael Greklek","startTime":183.03,"endTime":186.3,"body":"bite? I'm not good. Don't Don't"},{"speaker":"Nathanael Greklek","startTime":186.3,"endTime":187.32,"body":"ask me out on measurement."},{"speaker":"Kyle Mountsier","startTime":187.53,"endTime":188.43,"body":"It's big."},{"speaker":"Nathanael Greklek","startTime":190.62,"endTime":191.73,"body":"Enough people"},{"speaker":"Nathanael Greklek","startTime":190.62,"endTime":191.73,"body":"in here."},{"speaker":"Michael Cirillo","startTime":191.76,"endTime":193.65,"body":"Hold on. I"},{"speaker":"Michael Cirillo","startTime":191.76,"endTime":193.65,"body":"thought you said you were at a"},{"speaker":"Michael Cirillo","startTime":193.65,"endTime":194.46,"body":"dealership."},{"speaker":"Nathanael Greklek","startTime":195.12,"endTime":196.89,"body":"I am."},{"speaker":"Nathanael Greklek","startTime":195.12,"endTime":196.89,"body":"Alright,"},{"speaker":"Michael Cirillo","startTime":197.55,"endTime":201.06,"body":"this is loaded."},{"speaker":"Michael Cirillo","startTime":197.55,"endTime":201.06,"body":"This is"},{"speaker":"Paul Daly","startTime":201.09,"endTime":204.18,"body":"this is the the"},{"speaker":"Paul Daly","startTime":201.09,"endTime":204.18,"body":"point. The point is that the"},{"speaker":"Paul Daly","startTime":204.18,"endTime":209.43,"body":"Mohawk group has spent a lot of"},{"speaker":"Paul Daly","startTime":204.18,"endTime":209.43,"body":"time energy money and put a lot"},{"speaker":"Paul Daly","startTime":209.43,"endTime":213.45,"body":"of trust in you to build and"},{"speaker":"Paul Daly","startTime":209.43,"endTime":213.45,"body":"lead a social media team to do"},{"speaker":"Paul Daly","startTime":213.45,"endTime":216.09,"body":"things differently than the"},{"speaker":"Paul Daly","startTime":213.45,"endTime":216.09,"body":"majority of other dealers out"},{"speaker":"Paul Daly","startTime":216.09,"endTime":218.52,"body":"here. And like we want to drill"},{"speaker":"Paul Daly","startTime":216.09,"endTime":218.52,"body":"into that story for a minute."},{"speaker":"Nathanael Greklek","startTime":219.18,"endTime":220.89,"body":"Yeah, well,"},{"speaker":"Nathanael Greklek","startTime":219.18,"endTime":220.89,"body":"we definitely do things a lot"},{"speaker":"Nathanael Greklek","startTime":220.89,"endTime":224.49,"body":"differently in terms of social"},{"speaker":"Nathanael Greklek","startTime":220.89,"endTime":224.49,"body":"media and culture creation. So"},{"speaker":"Nathanael Greklek","startTime":224.49,"endTime":225.66,"body":"that's that's always good,"},{"speaker":"Nathanael Greklek","startTime":224.49,"endTime":225.66,"body":"right? It's"},{"speaker":"Paul Daly","startTime":225.66,"endTime":227.76,"body":"just normal to you"},{"speaker":"Paul Daly","startTime":225.66,"endTime":227.76,"body":"now. It's like he's got that"},{"speaker":"Paul Daly","startTime":227.76,"endTime":230.46,"body":"whole normal life thing. Yeah, I"},{"speaker":"Paul Daly","startTime":227.76,"endTime":230.46,"body":"just went into my dealership I"},{"speaker":"Paul Daly","startTime":230.46,"endTime":233.31,"body":"got a passive studio with a"},{"speaker":"Paul Daly","startTime":230.46,"endTime":233.31,"body":"green screen and pro this and"},{"speaker":"Paul Daly","startTime":233.31,"endTime":236.13,"body":"Pro that and a whole team of"},{"speaker":"Paul Daly","startTime":233.31,"endTime":236.13,"body":"people making content over"},{"speaker":"Paul Daly","startTime":236.13,"endTime":237.66,"body":"there. And it's only Wednesday."},{"speaker":"Michael Cirillo","startTime":238.109,"endTime":240.509,"body":"Yeah, tell me"},{"speaker":"Michael Cirillo","startTime":238.109,"endTime":240.509,"body":"you crack the code without"},{"speaker":"Michael Cirillo","startTime":240.509,"endTime":244.559,"body":"saying you cracked the code."},{"speaker":"Michael Cirillo","startTime":240.509,"endTime":244.559,"body":"Like what was it? Was it this"},{"speaker":"Michael Cirillo","startTime":244.559,"endTime":246.869,"body":"way when you came to the"},{"speaker":"Michael Cirillo","startTime":244.559,"endTime":246.869,"body":"dealership?"},{"speaker":"Nathanael Greklek","startTime":246.0,"endTime":251.64,"body":"No. So when I"},{"speaker":"Nathanael Greklek","startTime":246.0,"endTime":251.64,"body":"started there, they were just"},{"speaker":"Nathanael Greklek","startTime":251.64,"endTime":254.88,"body":"posting like delivery photos"},{"speaker":"Nathanael Greklek","startTime":251.64,"endTime":254.88,"body":"pretty much every single minute"},{"speaker":"Nathanael Greklek","startTime":254.88,"endTime":260.16,"body":"because we're our Honda store is"},{"speaker":"Nathanael Greklek","startTime":254.88,"endTime":260.16,"body":"very high volume. And I had I"},{"speaker":"Nathanael Greklek","startTime":260.19,"endTime":263.07,"body":"started as a delivery specialist"},{"speaker":"Nathanael Greklek","startTime":260.19,"endTime":263.07,"body":"so for anyone who doesn't know"},{"speaker":"Nathanael Greklek","startTime":263.64,"endTime":269.28,"body":"love you Michael Cirillo rip"},{"speaker":"Nathanael Greklek","startTime":263.64,"endTime":269.28,"body":"zoom for Michael Cirillo."},{"speaker":"Paul Daly","startTime":269.34,"endTime":271.71,"body":"We'll be back if"},{"speaker":"Paul Daly","startTime":269.34,"endTime":271.71,"body":"audio people have no idea that"},{"speaker":"Paul Daly","startTime":271.71,"endTime":273.06,"body":"he just dropped out of the call."},{"speaker":"Nathanael Greklek","startTime":275.82,"endTime":277.77,"body":"So So I"},{"speaker":"Nathanael Greklek","startTime":275.82,"endTime":277.77,"body":"started off as a delivery"},{"speaker":"Nathanael Greklek","startTime":277.77,"endTime":281.46,"body":"specialist and then saw that"},{"speaker":"Nathanael Greklek","startTime":277.77,"endTime":281.46,"body":"they were doing things on social"},{"speaker":"Nathanael Greklek","startTime":281.46,"endTime":285.24,"body":"media had an idea and I pitched"},{"speaker":"Nathanael Greklek","startTime":281.46,"endTime":285.24,"body":"a new job position said hey, I"},{"speaker":"Nathanael Greklek","startTime":285.24,"endTime":289.17,"body":"really want to help create"},{"speaker":"Nathanael Greklek","startTime":285.24,"endTime":289.17,"body":"social media, build the build"},{"speaker":"Nathanael Greklek","startTime":289.17,"endTime":291.27,"body":"the brand, make sure people"},{"speaker":"Nathanael Greklek","startTime":289.17,"endTime":291.27,"body":"understand what they should"},{"speaker":"Nathanael Greklek","startTime":291.27,"endTime":294.6,"body":"expect by the time they come in"},{"speaker":"Nathanael Greklek","startTime":291.27,"endTime":294.6,"body":"the door. And I'll be at events"},{"speaker":"Nathanael Greklek","startTime":294.6,"endTime":298.35,"body":"I'll be at you know wherever you"},{"speaker":"Nathanael Greklek","startTime":294.6,"endTime":298.35,"body":"need me to go and basically just"},{"speaker":"Nathanael Greklek","startTime":298.35,"endTime":302.43,"body":"put on social and there Like,"},{"speaker":"Nathanael Greklek","startTime":298.35,"endTime":302.43,"body":"yeah, let's do it. And since"},{"speaker":"Nathanael Greklek","startTime":302.43,"endTime":306.24,"body":"then we've built a team up where"},{"speaker":"Nathanael Greklek","startTime":302.43,"endTime":306.24,"body":"we have five people on the team."},{"speaker":"Nathanael Greklek","startTime":306.72,"endTime":310.83,"body":"And yeah, we produce over 500"},{"speaker":"Nathanael Greklek","startTime":306.72,"endTime":310.83,"body":"pieces of content a month."},{"speaker":"Paul Daly","startTime":312.15,"endTime":315.15,"body":"That's 100 pieces a"},{"speaker":"Paul Daly","startTime":312.15,"endTime":315.15,"body":"person. Somebody's there ain't"},{"speaker":"Paul Daly","startTime":315.15,"endTime":317.97,"body":"nobody. Ain't nobody quiet"},{"speaker":"Paul Daly","startTime":315.15,"endTime":317.97,"body":"quitting over there. Let me just"},{"speaker":"Paul Daly","startTime":317.97,"endTime":318.45,"body":"tell you that."},{"speaker":"Nathanael Greklek","startTime":321.48,"endTime":323.19,"body":"This this,"},{"speaker":"Nathanael Greklek","startTime":321.48,"endTime":323.19,"body":"this month, we're actually"},{"speaker":"Nathanael Greklek","startTime":323.19,"endTime":325.71,"body":"tracking to post over 700. So,"},{"speaker":"Paul Daly","startTime":326.31,"endTime":328.74,"body":"wow, how long"},{"speaker":"Nathanael Greklek","startTime":329.41,"endTime":331.63,"body":"cluding"},{"speaker":"Nathanael Greklek","startTime":329.41,"endTime":331.63,"body":"Instagram stories, and our Tik"},{"speaker":"Nathanael Greklek","startTime":331.63,"endTime":333.76,"body":"Tok isn't actually attached yet."},{"speaker":"Nathanael Greklek","startTime":331.63,"endTime":333.76,"body":"So we're getting there. Wow,"},{"speaker":"Paul Daly","startTime":333.76,"endTime":338.71,"body":"how long ago like so"},{"speaker":"Paul Daly","startTime":333.76,"endTime":338.71,"body":"when that story started? And you"},{"speaker":"Paul Daly","startTime":338.71,"endTime":340.96,"body":"said when I first came in here,"},{"speaker":"Paul Daly","startTime":338.71,"endTime":340.96,"body":"how long ago was that?"},{"speaker":"Nathanael Greklek","startTime":340.0,"endTime":340.75,"body":"That's five"},{"speaker":"Nathanael Greklek","startTime":340.0,"endTime":340.75,"body":"years. So I've been here for"},{"speaker":"Nathanael Greklek","startTime":340.75,"endTime":343.48,"body":"actually technically four. I"},{"speaker":"Nathanael Greklek","startTime":340.75,"endTime":343.48,"body":"started off at the Mohawk Honda"},{"speaker":"Nathanael Greklek","startTime":343.48,"endTime":346.36,"body":"at Mohawk Honda five years ago."},{"speaker":"Nathanael Greklek","startTime":343.48,"endTime":346.36,"body":"And then six months in, I"},{"speaker":"Nathanael Greklek","startTime":346.36,"endTime":353.77,"body":"pitched that job. They said yes,"},{"speaker":"Nathanael Greklek","startTime":346.36,"endTime":353.77,"body":"and then four and a half. Since"},{"speaker":"Nathanael Greklek","startTime":354.28,"endTime":360.88,"body":"then, I've been able to do a"},{"speaker":"Nathanael Greklek","startTime":354.28,"endTime":360.88,"body":"whole bunch of things. If anyone"},{"speaker":"Nathanael Greklek","startTime":360.88,"endTime":363.94,"body":"was in a Honda store, everyone"},{"speaker":"Nathanael Greklek","startTime":360.88,"endTime":363.94,"body":"remembers the, this is actually"},{"speaker":"Nathanael Greklek","startTime":363.94,"endTime":366.85,"body":"a fun story. So if anyone"},{"speaker":"Nathanael Greklek","startTime":363.94,"endTime":366.85,"body":"remembers the Honda walkaround"},{"speaker":"Nathanael Greklek","startTime":366.88,"endTime":370.66,"body":"challenge, it was a national"},{"speaker":"Nathanael Greklek","startTime":366.88,"endTime":370.66,"body":"competition. I remember shooting"},{"speaker":"Nathanael Greklek","startTime":370.66,"endTime":374.53,"body":"that on my iPhone seven that"},{"speaker":"Nathanael Greklek","startTime":370.66,"endTime":374.53,"body":"they had bought me and editing"},{"speaker":"Nathanael Greklek","startTime":374.53,"endTime":377.68,"body":"them and sending them in getting"},{"speaker":"Nathanael Greklek","startTime":374.53,"endTime":377.68,"body":"the green light that one of our"},{"speaker":"Nathanael Greklek","startTime":377.68,"endTime":384.37,"body":"guys was going and and I go"},{"speaker":"Nathanael Greklek","startTime":377.68,"endTime":384.37,"body":"there. Before I go there, I see"},{"speaker":"Nathanael Greklek","startTime":384.37,"endTime":388.96,"body":"this box in the owners office."},{"speaker":"Nathanael Greklek","startTime":384.37,"endTime":388.96,"body":"I'm like, Hey, what's that box"},{"speaker":"Nathanael Greklek","startTime":388.96,"endTime":393.13,"body":"right there? It's a it's a box"},{"speaker":"Nathanael Greklek","startTime":388.96,"endTime":393.13,"body":"with a green screen and a camera"},{"speaker":"Nathanael Greklek","startTime":393.16,"endTime":397.48,"body":"on the Canon XA-7. And he goes,"},{"speaker":"Nathanael Greklek","startTime":393.16,"endTime":397.48,"body":"Yeah, you know, we really want"},{"speaker":"Nathanael Greklek","startTime":397.48,"endTime":401.26,"body":"to do commercials and stuff. So"},{"speaker":"Nathanael Greklek","startTime":397.48,"endTime":401.26,"body":"we bought this. I don't Can I"},{"speaker":"Nathanael Greklek","startTime":401.35,"endTime":404.35,"body":"can I have it? Because you know,"},{"speaker":"Nathanael Greklek","startTime":401.35,"endTime":404.35,"body":"I've already I was already"},{"speaker":"Nathanael Greklek","startTime":404.35,"endTime":406.99,"body":"starting like shooting video and"},{"speaker":"Nathanael Greklek","startTime":404.35,"endTime":406.99,"body":"stuff. It was Yeah, sure. You"},{"speaker":"Nathanael Greklek","startTime":406.99,"endTime":410.14,"body":"can have it. I was like, sweet."},{"speaker":"Nathanael Greklek","startTime":406.99,"endTime":410.14,"body":"So I grabbed that we had this,"},{"speaker":"Nathanael Greklek","startTime":410.17,"endTime":412.45,"body":"we had this thing called a"},{"speaker":"Nathanael Greklek","startTime":410.17,"endTime":412.45,"body":"Meevo. So if anyone doesn't know"},{"speaker":"Nathanael Greklek","startTime":412.45,"endTime":416.32,"body":"that's a live camera. So"},{"speaker":"Nathanael Greklek","startTime":412.45,"endTime":416.32,"body":"basically, I get to this"},{"speaker":"Nathanael Greklek","startTime":416.32,"endTime":419.38,"body":"competition. I'm shooting on my"},{"speaker":"Nathanael Greklek","startTime":416.32,"endTime":419.38,"body":"camera and like, Hey, can you"},{"speaker":"Nathanael Greklek","startTime":419.38,"endTime":423.22,"body":"shoot our competition? Walk"},{"speaker":"Nathanael Greklek","startTime":419.38,"endTime":423.22,"body":"arounds? Oh, yeah, sure they go,"},{"speaker":"Nathanael Greklek","startTime":423.22,"endTime":426.43,"body":"we'll pay you 600 bucks. So not"},{"speaker":"Nathanael Greklek","startTime":423.22,"endTime":426.43,"body":"only did I get to go to Napa"},{"speaker":"Nathanael Greklek","startTime":426.43,"endTime":431.59,"body":"Valley for free on Honda's dime,"},{"speaker":"Nathanael Greklek","startTime":426.43,"endTime":431.59,"body":"American Honda. They also paid"},{"speaker":"Nathanael Greklek","startTime":431.59,"endTime":434.68,"body":"me $600 to film all of the walk"},{"speaker":"Nathanael Greklek","startTime":431.59,"endTime":434.68,"body":"arounds that they would later"},{"speaker":"Nathanael Greklek","startTime":434.68,"endTime":438.37,"body":"judge, which is pretty awesome."},{"speaker":"Nathanael Greklek","startTime":434.68,"endTime":438.37,"body":"So there's a whole bunch of"},{"speaker":"Nathanael Greklek","startTime":438.37,"endTime":441.73,"body":"stories. And if you're at ASOTU"},{"speaker":"Nathanael Greklek","startTime":438.37,"endTime":441.73,"body":"CON, you can, you can check in"},{"speaker":"Nathanael Greklek","startTime":441.76,"endTime":445.27,"body":"ask me some questions about all"},{"speaker":"Nathanael Greklek","startTime":441.76,"endTime":445.27,"body":"that. But since then, we're"},{"speaker":"Kyle Mountsier","startTime":445.42,"endTime":447.58,"body":"you know, that's"},{"speaker":"Kyle Mountsier","startTime":445.42,"endTime":447.58,"body":"like a that's like the early"},{"speaker":"Kyle Mountsier","startTime":447.58,"endTime":450.91,"body":"version of what you've begun"},{"speaker":"Kyle Mountsier","startTime":447.58,"endTime":450.91,"body":"doing. Because I think it's it's"},{"speaker":"Kyle Mountsier","startTime":450.91,"endTime":454.66,"body":"interesting, where, where there"},{"speaker":"Kyle Mountsier","startTime":450.91,"endTime":454.66,"body":"is a camera. And where there is"},{"speaker":"Kyle Mountsier","startTime":454.66,"endTime":459.28,"body":"a person manning said camera,"},{"speaker":"Kyle Mountsier","startTime":454.66,"endTime":459.28,"body":"there is rich opportunity. And"},{"speaker":"Kyle Mountsier","startTime":459.28,"endTime":462.97,"body":"you're executing that on, you"},{"speaker":"Kyle Mountsier","startTime":459.28,"endTime":462.97,"body":"know, the ground level of like"},{"speaker":"Kyle Mountsier","startTime":462.97,"endTime":466.69,"body":"posting and creating content,"},{"speaker":"Kyle Mountsier","startTime":462.97,"endTime":466.69,"body":"photo video across multiple"},{"speaker":"Kyle Mountsier","startTime":466.69,"endTime":470.44,"body":"platforms. But what I find"},{"speaker":"Kyle Mountsier","startTime":466.69,"endTime":470.44,"body":"really interesting about what"},{"speaker":"Kyle Mountsier","startTime":470.44,"endTime":474.4,"body":"you're doing with your team is"},{"speaker":"Kyle Mountsier","startTime":470.44,"endTime":474.4,"body":"not just doing that, you know,"},{"speaker":"Kyle Mountsier","startTime":474.4,"endTime":478.0,"body":"like insular inside the store,"},{"speaker":"Kyle Mountsier","startTime":474.4,"endTime":478.0,"body":"but you've actually said, Hey,"},{"speaker":"Kyle Mountsier","startTime":478.0,"endTime":483.04,"body":"camera, person, man in camera,"},{"speaker":"Kyle Mountsier","startTime":478.0,"endTime":483.04,"body":"community. Ah, and you've,"},{"speaker":"Kyle Mountsier","startTime":483.07,"endTime":485.71,"body":"you've opened up some inroads"},{"speaker":"Kyle Mountsier","startTime":483.07,"endTime":485.71,"body":"there, can you tell us a little"},{"speaker":"Kyle Mountsier","startTime":485.71,"endTime":489.25,"body":"bit about how some of those"},{"speaker":"Kyle Mountsier","startTime":485.71,"endTime":489.25,"body":"things have have those"},{"speaker":"Kyle Mountsier","startTime":489.25,"endTime":493.06,"body":"connections to your community"},{"speaker":"Kyle Mountsier","startTime":489.25,"endTime":493.06,"body":"have begun and what you're doing"},{"speaker":"Kyle Mountsier","startTime":493.06,"endTime":497.5,"body":"now to kind of give the"},{"speaker":"Kyle Mountsier","startTime":493.06,"endTime":497.5,"body":"community the resource of your"},{"speaker":"Kyle Mountsier","startTime":497.5,"endTime":497.92,"body":"team."},{"speaker":"Nathanael Greklek","startTime":498.17,"endTime":500.36,"body":"I mean,"},{"speaker":"Nathanael Greklek","startTime":498.17,"endTime":500.36,"body":"they're, there's so much there."},{"speaker":"Nathanael Greklek","startTime":500.36,"endTime":506.54,"body":"I mean, wherever we, wherever we"},{"speaker":"Nathanael Greklek","startTime":500.36,"endTime":506.54,"body":"provide money and funds for, you"},{"speaker":"Nathanael Greklek","startTime":506.54,"endTime":508.55,"body":"know, we don't just give them a"},{"speaker":"Nathanael Greklek","startTime":506.54,"endTime":508.55,"body":"check and say, Hey,"},{"speaker":"Nathanael Greklek","startTime":508.55,"endTime":511.94,"body":"congratulations, here's your"},{"speaker":"Nathanael Greklek","startTime":508.55,"endTime":511.94,"body":"money. A lot of times, unless"},{"speaker":"Nathanael Greklek","startTime":511.94,"endTime":514.91,"body":"it's like a small baseball game,"},{"speaker":"Nathanael Greklek","startTime":511.94,"endTime":514.91,"body":"like, you know, the little"},{"speaker":"Nathanael Greklek","startTime":514.91,"endTime":518.36,"body":"leagues, we can't go to all of"},{"speaker":"Nathanael Greklek","startTime":514.91,"endTime":518.36,"body":"those obviously. But, you know,"},{"speaker":"Nathanael Greklek","startTime":518.36,"endTime":521.51,"body":"these big community events that"},{"speaker":"Nathanael Greklek","startTime":518.36,"endTime":521.51,"body":"we sponsor, we're there, we got"},{"speaker":"Nathanael Greklek","startTime":521.51,"endTime":524.39,"body":"our boots on the ground, we got"},{"speaker":"Nathanael Greklek","startTime":521.51,"endTime":524.39,"body":"people there volunteering, doing"},{"speaker":"Nathanael Greklek","startTime":524.39,"endTime":528.62,"body":"the thing, and we bring a"},{"speaker":"Nathanael Greklek","startTime":524.39,"endTime":528.62,"body":"camera, you know, we provide"},{"speaker":"Nathanael Greklek","startTime":528.62,"endTime":533.03,"body":"that opportunity to showcase"},{"speaker":"Nathanael Greklek","startTime":528.62,"endTime":533.03,"body":"what this day was all about.. We"},{"speaker":"Nathanael Greklek","startTime":533.03,"endTime":536.36,"body":"leverage the community, we"},{"speaker":"Nathanael Greklek","startTime":533.03,"endTime":536.36,"body":"collaborate with them, we bring,"},{"speaker":"Nathanael Greklek","startTime":536.54,"endTime":541.88,"body":"we bring in the the founders and"},{"speaker":"Nathanael Greklek","startTime":536.54,"endTime":541.88,"body":"different people like that. And"},{"speaker":"Nathanael Greklek","startTime":541.88,"endTime":546.02,"body":"we also offer interviews. So"},{"speaker":"Nathanael Greklek","startTime":541.88,"endTime":546.02,"body":"right now we're currently in the"},{"speaker":"Nathanael Greklek","startTime":546.02,"endTime":554.54,"body":"process of interviewing a local"},{"speaker":"Nathanael Greklek","startTime":546.02,"endTime":554.54,"body":"nonprofit that helps veterans"},{"speaker":"Nathanael Greklek","startTime":554.57,"endTime":559.4,"body":"get dogs service dogs"},{"speaker":"Nathanael Greklek","startTime":554.57,"endTime":559.4,"body":"specifically that are adopted"},{"speaker":"Nathanael Greklek","startTime":559.52,"endTime":563.12,"body":"dogs for PTSD and things like"},{"speaker":"Nathanael Greklek","startTime":559.52,"endTime":563.12,"body":"that. So we're currently working"},{"speaker":"Nathanael Greklek","startTime":563.12,"endTime":565.76,"body":"on that creating a video and for"},{"speaker":"Nathanael Greklek","startTime":563.12,"endTime":565.76,"body":"the month of September, we're"},{"speaker":"Nathanael Greklek","startTime":565.76,"endTime":569.75,"body":"going to sell Paws for a cause."},{"speaker":"Nathanael Greklek","startTime":565.76,"endTime":569.75,"body":"So we're going to sell those in"},{"speaker":"Nathanael Greklek","startTime":569.75,"endTime":572.39,"body":"the dealership but on top of"},{"speaker":"Nathanael Greklek","startTime":569.75,"endTime":572.39,"body":"just selling those in the"},{"speaker":"Nathanael Greklek","startTime":572.39,"endTime":574.88,"body":"dealership, we're gonna have the"},{"speaker":"Nathanael Greklek","startTime":572.39,"endTime":574.88,"body":"backstory, we're going to be"},{"speaker":"Nathanael Greklek","startTime":574.88,"endTime":577.25,"body":"able to bring her in do Facebook"},{"speaker":"Nathanael Greklek","startTime":574.88,"endTime":577.25,"body":"Lives and things like that. So"},{"speaker":"Nathanael Greklek","startTime":577.25,"endTime":580.37,"body":"people understand more about"},{"speaker":"Nathanael Greklek","startTime":577.25,"endTime":580.37,"body":"these charities that you're"},{"speaker":"Nathanael Greklek","startTime":580.37,"endTime":583.28,"body":"being a part of as a dealership."},{"speaker":"Nathanael Greklek","startTime":580.37,"endTime":583.28,"body":"So that's, that's a little bit"},{"speaker":"Nathanael Greklek","startTime":583.28,"endTime":585.47,"body":"of what we do in terms of"},{"speaker":"Nathanael Greklek","startTime":583.28,"endTime":585.47,"body":"community involvement."},{"speaker":"Kyle Mountsier","startTime":586.8,"endTime":592.68,"body":"That's, that's"},{"speaker":"Kyle Mountsier","startTime":586.8,"endTime":592.68,"body":"so key to its expressing what a"},{"speaker":"Kyle Mountsier","startTime":592.68,"endTime":599.97,"body":"dealer does in the community in"},{"speaker":"Kyle Mountsier","startTime":592.68,"endTime":599.97,"body":"a non like, I don't know it's"},{"speaker":"Kyle Mountsier","startTime":600.0,"endTime":603.12,"body":"snarky way or I don't even know"},{"speaker":"Kyle Mountsier","startTime":600.0,"endTime":603.12,"body":"the word to use it. Like, it's"},{"speaker":"Nathanael Greklek","startTime":603.12,"endTime":605.22,"body":"not saying,"},{"speaker":"Nathanael Greklek","startTime":603.12,"endTime":605.22,"body":"hey, look, here's our money."},{"speaker":"Nathanael Greklek","startTime":605.31,"endTime":606.21,"body":"Here's a look."},{"speaker":"Kyle Mountsier","startTime":607.47,"endTime":609.57,"body":"It's like no"},{"speaker":"Kyle Mountsier","startTime":607.47,"endTime":609.57,"body":"look at what they're doing. And"},{"speaker":"Kyle Mountsier","startTime":609.57,"endTime":612.24,"body":"I love that you're still"},{"speaker":"Kyle Mountsier","startTime":609.57,"endTime":612.24,"body":"creating content alongside of"},{"speaker":"Kyle Mountsier","startTime":612.24,"endTime":615.72,"body":"the dealership on your accounts."},{"speaker":"Kyle Mountsier","startTime":612.24,"endTime":615.72,"body":"But instead of going look at"},{"speaker":"Kyle Mountsier","startTime":615.72,"endTime":618.42,"body":"what we did look at all the"},{"speaker":"Kyle Mountsier","startTime":615.72,"endTime":618.42,"body":"things that we did or the money"},{"speaker":"Kyle Mountsier","startTime":618.42,"endTime":621.66,"body":"we raised or the money we sent"},{"speaker":"Kyle Mountsier","startTime":618.42,"endTime":621.66,"body":"to them, and just videoing like"},{"speaker":"Kyle Mountsier","startTime":621.66,"endTime":625.41,"body":"your people doing that you're"},{"speaker":"Kyle Mountsier","startTime":621.66,"endTime":625.41,"body":"taking them and giving them"},{"speaker":"Kyle Mountsier","startTime":625.41,"endTime":628.59,"body":"access to share what they've"},{"speaker":"Kyle Mountsier","startTime":625.41,"endTime":628.59,"body":"done. Right? I think that"},{"speaker":"Kyle Mountsier","startTime":628.59,"endTime":632.88,"body":"that's, that's a, it's like a,"},{"speaker":"Kyle Mountsier","startTime":628.59,"endTime":632.88,"body":"it's an unlock to the charitable"},{"speaker":"Kyle Mountsier","startTime":632.88,"endTime":637.02,"body":"resources that that dealers are"},{"speaker":"Kyle Mountsier","startTime":632.88,"endTime":637.02,"body":"giving, and providing all these"},{"speaker":"Kyle Mountsier","startTime":637.02,"endTime":640.14,"body":"communities that you've been"},{"speaker":"Kyle Mountsier","startTime":637.02,"endTime":640.14,"body":"able to execute, because you've"},{"speaker":"Kyle Mountsier","startTime":640.14,"endTime":644.04,"body":"built this social media team,"},{"speaker":"Kyle Mountsier","startTime":640.14,"endTime":644.04,"body":"first around the store and now"},{"speaker":"Kyle Mountsier","startTime":644.07,"endTime":645.0,"body":"into the community."},{"speaker":"Nathanael Greklek","startTime":645.27,"endTime":647.16,"body":"I mean, it's"},{"speaker":"Nathanael Greklek","startTime":645.27,"endTime":647.16,"body":"always been that that way, I've"},{"speaker":"Nathanael Greklek","startTime":647.16,"endTime":650.22,"body":"always treated it that way, you"},{"speaker":"Nathanael Greklek","startTime":647.16,"endTime":650.22,"body":"know, the community. And"},{"speaker":"Nathanael Greklek","startTime":650.22,"endTime":653.31,"body":"dealerships treat it that way."},{"speaker":"Nathanael Greklek","startTime":650.22,"endTime":653.31,"body":"Most dealerships give a lot to"},{"speaker":"Nathanael Greklek","startTime":653.31,"endTime":657.21,"body":"the community. That's just the"},{"speaker":"Nathanael Greklek","startTime":653.31,"endTime":657.21,"body":"fact of the matter that we are"},{"speaker":"Nathanael Greklek","startTime":657.21,"endTime":659.28,"body":"so highly involved in our"},{"speaker":"Nathanael Greklek","startTime":657.21,"endTime":659.28,"body":"communities. We're always"},{"speaker":"Nathanael Greklek","startTime":659.28,"endTime":663.39,"body":"sponsoring things. But we don't"},{"speaker":"Nathanael Greklek","startTime":659.28,"endTime":663.39,"body":"take that one extra step to say,"},{"speaker":"Nathanael Greklek","startTime":663.39,"endTime":665.85,"body":"hey, take a look at this. I"},{"speaker":"Nathanael Greklek","startTime":663.39,"endTime":665.85,"body":"mean, for a prime example,"},{"speaker":"Nathanael Greklek","startTime":665.88,"endTime":669.75,"body":"Special Olympics, Special"},{"speaker":"Nathanael Greklek","startTime":665.88,"endTime":669.75,"body":"Olympics of New York, like we've"},{"speaker":"Nathanael Greklek","startTime":670.44,"endTime":673.53,"body":"one of my favorite videos I've"},{"speaker":"Nathanael Greklek","startTime":670.44,"endTime":673.53,"body":"made so far as our our torch run"},{"speaker":"Nathanael Greklek","startTime":673.53,"endTime":679.53,"body":"that we were able to collaborate"},{"speaker":"Nathanael Greklek","startTime":673.53,"endTime":679.53,"body":"with the police. So they did my"},{"speaker":"Nathanael Greklek","startTime":679.56,"endTime":684.36,"body":"jog from Schenectady all the way"},{"speaker":"Nathanael Greklek","startTime":679.56,"endTime":684.36,"body":"to the Capitol, which is Albany"},{"speaker":"Nathanael Greklek","startTime":684.36,"endTime":688.05,"body":"for anyone who doesn't know, the"},{"speaker":"Nathanael Greklek","startTime":684.36,"endTime":688.05,"body":"kids this the capital of New"},{"speaker":"Nathanael Greklek","startTime":688.05,"endTime":690.12,"body":"York is not New York City. It's"},{"speaker":"Nathanael Greklek","startTime":688.05,"endTime":690.12,"body":"all"},{"speaker":"Kyle Mountsier","startTime":691.65,"endTime":693.87,"body":"empty. People"},{"speaker":"Kyle Mountsier","startTime":691.65,"endTime":693.87,"body":"said they couldn't get education"},{"speaker":"Kyle Mountsier","startTime":693.87,"endTime":694.14,"body":"from"},{"speaker":"Nathanael Greklek","startTime":694.14,"endTime":698.07,"body":"this podcast."},{"speaker":"Nathanael Greklek","startTime":694.14,"endTime":698.07,"body":"They ran from Schenectady they"},{"speaker":"Nathanael Greklek","startTime":698.07,"endTime":701.19,"body":"traded off, but I had the"},{"speaker":"Nathanael Greklek","startTime":698.07,"endTime":701.19,"body":"opportunity to not only ride in"},{"speaker":"Nathanael Greklek","startTime":701.19,"endTime":705.54,"body":"a mohawk Chevrolet truck, but I"},{"speaker":"Nathanael Greklek","startTime":701.19,"endTime":705.54,"body":"also ran with the police"},{"speaker":"Nathanael Greklek","startTime":705.54,"endTime":708.84,"body":"officers. The video is up on"},{"speaker":"Nathanael Greklek","startTime":705.54,"endTime":708.84,"body":"there. I'm vlogging while I'm"},{"speaker":"Nathanael Greklek","startTime":708.84,"endTime":711.63,"body":"running like, hey, well, how do"},{"speaker":"Nathanael Greklek","startTime":708.84,"endTime":711.63,"body":"i How long have you been doing"},{"speaker":"Nathanael Greklek","startTime":711.63,"endTime":713.28,"body":"this? We might be nice."},{"speaker":"Paul Daly","startTime":715.98,"endTime":717.48,"body":"I love it. Anyway,"},{"speaker":"Michael Cirillo","startTime":717.99,"endTime":720.57,"body":"that's enough"},{"speaker":"Michael Cirillo","startTime":717.99,"endTime":720.57,"body":"of this crap. Let's talk about"},{"speaker":"Michael Cirillo","startTime":720.57,"endTime":722.13,"body":"attribution. I'm just kidding."},{"speaker":"Paul Daly","startTime":724.59,"endTime":728.25,"body":"No, maybe car sales."},{"speaker":"Paul Daly","startTime":724.59,"endTime":728.25,"body":"Can you distinctly track back to"},{"speaker":"Paul Daly","startTime":728.25,"endTime":731.52,"body":"your vlogging with the police"},{"speaker":"Paul Daly","startTime":728.25,"endTime":731.52,"body":"officers, per se?"},{"speaker":"Nathanael Greklek","startTime":731.58,"endTime":733.2,"body":"I can"},{"speaker":"Nathanael Greklek","startTime":731.58,"endTime":733.2,"body":"actually track referral links"},{"speaker":"Nathanael Greklek","startTime":733.2,"endTime":734.55,"body":"that I put in there for people"},{"speaker":"Paul Daly","startTime":736.35,"endTime":739.68,"body":"see, over 20 24,000"},{"speaker":"Nathanael Greklek","startTime":740.79,"endTime":744.93,"body":"I don't know"},{"speaker":"Nathanael Greklek","startTime":740.79,"endTime":744.93,"body":"if that's good. That's just"},{"speaker":"Nathanael Greklek","startTime":744.93,"endTime":746.13,"body":"straight from organic."},{"speaker":"Kyle Mountsier","startTime":746.64,"endTime":749.58,"body":"That's all"},{"speaker":"Kyle Mountsier","startTime":746.64,"endTime":749.58,"body":"really well but but no. Okay, so"},{"speaker":"Kyle Mountsier","startTime":749.61,"endTime":752.34,"body":"maybe you can't go attribution"},{"speaker":"Kyle Mountsier","startTime":749.61,"endTime":752.34,"body":"but let's actually go to that"},{"speaker":"Kyle Mountsier","startTime":752.34,"endTime":755.58,"body":"because I think a lot of people"},{"speaker":"Kyle Mountsier","startTime":752.34,"endTime":755.58,"body":"do have that question. Okay. So"},{"speaker":"Kyle Mountsier","startTime":755.58,"endTime":758.55,"body":"it's you've got two rooftops"},{"speaker":"Kyle Mountsier","startTime":755.58,"endTime":758.55,"body":"now, right that you're managing"},{"speaker":"Kyle Mountsier","startTime":758.58,"endTime":761.37,"body":"content for three rooftops or"},{"speaker":"Kyle Mountsier","startTime":758.58,"endTime":761.37,"body":"three?"},{"speaker":"Nathanael Greklek","startTime":761.48,"endTime":763.58,"body":"You said yes,"},{"speaker":"Nathanael Greklek","startTime":761.48,"endTime":763.58,"body":"we have Mowhak Honda Mowhawk"},{"speaker":"Nathanael Greklek","startTime":763.58,"endTime":765.08,"body":"Chevrolet and a collision"},{"speaker":"Nathanael Greklek","startTime":763.58,"endTime":765.08,"body":"center. Oh,"},{"speaker":"Kyle Mountsier","startTime":765.11,"endTime":767.06,"body":"okay. So you got"},{"speaker":"Kyle Mountsier","startTime":765.11,"endTime":767.06,"body":"three, three store slash"},{"speaker":"Kyle Mountsier","startTime":767.06,"endTime":769.73,"body":"rooftops that you're managing"},{"speaker":"Kyle Mountsier","startTime":767.06,"endTime":769.73,"body":"content for? You got a team of"},{"speaker":"Kyle Mountsier","startTime":769.73,"endTime":773.78,"body":"five people doing that,"},{"speaker":"Kyle Mountsier","startTime":769.73,"endTime":773.78,"body":"including yourself? And most"},{"speaker":"Kyle Mountsier","startTime":773.78,"endTime":778.22,"body":"most dealerships are dealers go"},{"speaker":"Kyle Mountsier","startTime":773.78,"endTime":778.22,"body":"immediately to well, what's the"},{"speaker":"Kyle Mountsier","startTime":778.22,"endTime":780.71,"body":"expense of that? That sounds"},{"speaker":"Kyle Mountsier","startTime":778.22,"endTime":780.71,"body":"expensive. That's a lot of"},{"speaker":"Kyle Mountsier","startTime":780.71,"endTime":784.61,"body":"people resources, right? And"},{"speaker":"Kyle Mountsier","startTime":780.71,"endTime":784.61,"body":"what you've done, and I know,"},{"speaker":"Kyle Mountsier","startTime":784.61,"endTime":786.65,"body":"because I've talked to you in"},{"speaker":"Kyle Mountsier","startTime":784.61,"endTime":786.65,"body":"Scott Risley , and I'd like you"},{"speaker":"Kyle Mountsier","startTime":786.65,"endTime":790.31,"body":"to explain a little bit, but"},{"speaker":"Kyle Mountsier","startTime":786.65,"endTime":790.31,"body":"talk about this transformation"},{"speaker":"Kyle Mountsier","startTime":790.31,"endTime":794.78,"body":"from how much paid advertising"},{"speaker":"Kyle Mountsier","startTime":790.31,"endTime":794.78,"body":"that you've had to do across"},{"speaker":"Kyle Mountsier","startTime":794.78,"endTime":796.94,"body":"multiple channels, and how"},{"speaker":"Kyle Mountsier","startTime":794.78,"endTime":796.94,"body":"you've been able to scale that"},{"speaker":"Kyle Mountsier","startTime":796.94,"endTime":800.81,"body":"back because of the organic"},{"speaker":"Kyle Mountsier","startTime":796.94,"endTime":800.81,"body":"influence of all of the content"},{"speaker":"Kyle Mountsier","startTime":800.81,"endTime":803.24,"body":"that you've done. And the"},{"speaker":"Kyle Mountsier","startTime":800.81,"endTime":803.24,"body":"results of that for the stores,"},{"speaker":"Kyle Mountsier","startTime":803.24,"endTime":806.84,"body":"because there is a result to all"},{"speaker":"Kyle Mountsier","startTime":803.24,"endTime":806.84,"body":"of this work that you've done."},{"speaker":"Nathanael Greklek","startTime":806.0,"endTime":809.12,"body":"Yeah. I mean,"},{"speaker":"Nathanael Greklek","startTime":806.0,"endTime":809.12,"body":"I think the biggest thing for"},{"speaker":"Nathanael Greklek","startTime":809.12,"endTime":811.85,"body":"people is they always,"},{"speaker":"Nathanael Greklek","startTime":809.12,"endTime":811.85,"body":"especially us in the automotive,"},{"speaker":"Nathanael Greklek","startTime":811.85,"endTime":814.64,"body":"the first thing when you think"},{"speaker":"Nathanael Greklek","startTime":811.85,"endTime":814.64,"body":"about branding, you think about"},{"speaker":"Nathanael Greklek","startTime":815.0,"endTime":817.91,"body":"organic social media, it's not"},{"speaker":"Nathanael Greklek","startTime":815.0,"endTime":817.91,"body":"right off the bat, right? It's"},{"speaker":"Nathanael Greklek","startTime":817.91,"endTime":821.33,"body":"not going to, like we weren't"},{"speaker":"Nathanael Greklek","startTime":817.91,"endTime":821.33,"body":"able to cut our traditional ad"},{"speaker":"Nathanael Greklek","startTime":821.33,"endTime":826.19,"body":"spend majority of our"},{"speaker":"Nathanael Greklek","startTime":821.33,"endTime":826.19,"body":"traditional ads fan because I"},{"speaker":"Nathanael Greklek","startTime":826.22,"endTime":830.54,"body":"started this four days ago, and"},{"speaker":"Nathanael Greklek","startTime":826.22,"endTime":830.54,"body":"I produce all this content, we"},{"speaker":"Nathanael Greklek","startTime":830.54,"endTime":835.01,"body":"were able to build it over four"},{"speaker":"Nathanael Greklek","startTime":830.54,"endTime":835.01,"body":"years. And that's what most"},{"speaker":"Nathanael Greklek","startTime":835.01,"endTime":838.79,"body":"people have a problem with is"},{"speaker":"Nathanael Greklek","startTime":835.01,"endTime":838.79,"body":"they can't they don't see the"},{"speaker":"Nathanael Greklek","startTime":838.79,"endTime":843.35,"body":"longevity of being able to be in"},{"speaker":"Nathanael Greklek","startTime":838.79,"endTime":843.35,"body":"front of almost 2 million"},{"speaker":"Nathanael Greklek","startTime":843.35,"endTime":848.51,"body":"impressions a month, you know,"},{"speaker":"Nathanael Greklek","startTime":843.35,"endTime":848.51,"body":"and then even 22 point 5 million"},{"speaker":"Nathanael Greklek","startTime":848.54,"endTime":852.32,"body":"over on high months and then and"},{"speaker":"Nathanael Greklek","startTime":848.54,"endTime":852.32,"body":"then you also have your lows you"},{"speaker":"Nathanael Greklek","startTime":852.32,"endTime":855.86,"body":"know you're you always also get"},{"speaker":"Nathanael Greklek","startTime":852.32,"endTime":855.86,"body":"the algorithm trains I moved"},{"speaker":"Nathanael Greklek","startTime":855.86,"endTime":859.85,"body":"last month was like one of our"},{"speaker":"Nathanael Greklek","startTime":855.86,"endTime":859.85,"body":"worst impression months. And it"},{"speaker":"Nathanael Greklek","startTime":859.85,"endTime":861.77,"body":"was just because everything"},{"speaker":"Nathanael Greklek","startTime":859.85,"endTime":861.77,"body":"changed. And now you have to"},{"speaker":"Nathanael Greklek","startTime":861.77,"endTime":866.36,"body":"switch your content. And that's"},{"speaker":"Nathanael Greklek","startTime":861.77,"endTime":866.36,"body":"we have to get away from this"},{"speaker":"Nathanael Greklek","startTime":866.36,"endTime":869.6,"body":"traditional ad spend and go and"},{"speaker":"Nathanael Greklek","startTime":866.36,"endTime":869.6,"body":"more digital and digital is more"},{"speaker":"Nathanael Greklek","startTime":869.6,"endTime":873.26,"body":"cost effective. And that's the"},{"speaker":"Nathanael Greklek","startTime":869.6,"endTime":873.26,"body":"that's the matter. That's the"},{"speaker":"Nathanael Greklek","startTime":873.26,"endTime":877.01,"body":"point of fact as should that's"},{"speaker":"Nathanael Greklek","startTime":873.26,"endTime":877.01,"body":"it like can you"},{"speaker":"Paul Daly","startTime":877.62,"endTime":879.96,"body":"relate what has"},{"speaker":"Paul Daly","startTime":877.62,"endTime":879.96,"body":"happened to your organic site"},{"speaker":"Paul Daly","startTime":879.96,"endTime":880.5,"body":"traffic?"},{"speaker":"Nathanael Greklek","startTime":884.4,"endTime":886.53,"body":"Yeah, I mean,"},{"speaker":"Nathanael Greklek","startTime":884.4,"endTime":886.53,"body":"it's definitely increased we can"},{"speaker":"Nathanael Greklek","startTime":886.74,"endTime":890.82,"body":"I can literally see how many"},{"speaker":"Nathanael Greklek","startTime":886.74,"endTime":890.82,"body":"people so for instance, we we"},{"speaker":"Nathanael Greklek","startTime":890.82,"endTime":896.46,"body":"put links in our posts, pretty"},{"speaker":"Nathanael Greklek","startTime":890.82,"endTime":896.46,"body":"much every day like just there,"},{"speaker":"Nathanael Greklek","startTime":896.49,"endTime":899.01,"body":"you know, just in case."},{"speaker":"Nathanael Greklek","startTime":896.49,"endTime":899.01,"body":"someone's like, Hey, I'm going"},{"speaker":"Nathanael Greklek","startTime":899.01,"endTime":901.29,"body":"to Mohawk Honda. They You'd"},{"speaker":"Nathanael Greklek","startTime":899.01,"endTime":901.29,"body":"better have a link that I can"},{"speaker":"Nathanael Greklek","startTime":901.29,"endTime":904.05,"body":"get to the webpage, you know,"},{"speaker":"Nathanael Greklek","startTime":901.29,"endTime":904.05,"body":"especially for me, that's how I"},{"speaker":"Nathanael Greklek","startTime":904.05,"endTime":906.9,"body":"think if I'm going to someone's"},{"speaker":"Nathanael Greklek","startTime":904.05,"endTime":906.9,"body":"social media, I got to be able"},{"speaker":"Nathanael Greklek","startTime":906.9,"endTime":909.63,"body":"to get there fast. And if I want"},{"speaker":"Nathanael Greklek","startTime":906.9,"endTime":909.63,"body":"to get something, I better be"},{"speaker":"Nathanael Greklek","startTime":909.63,"endTime":913.74,"body":"able to find out how to get it."},{"speaker":"Nathanael Greklek","startTime":909.63,"endTime":913.74,"body":"wicked fast. So we put our we"},{"speaker":"Nathanael Greklek","startTime":913.74,"endTime":917.94,"body":"put links to our websites, and"},{"speaker":"Nathanael Greklek","startTime":913.74,"endTime":917.94,"body":"pretty much all of our posts,"},{"speaker":"Nathanael Greklek","startTime":918.54,"endTime":921.15,"body":"regardless if it's in the"},{"speaker":"Nathanael Greklek","startTime":918.54,"endTime":921.15,"body":"community or not, but that's"},{"speaker":"Nathanael Greklek","startTime":921.15,"endTime":923.31,"body":"just because that's what we're"},{"speaker":"Nathanael Greklek","startTime":921.15,"endTime":923.31,"body":"trying to do. We're trying"},{"speaker":"Nathanael Greklek","startTime":923.31,"endTime":926.28,"body":"different things. And we can"},{"speaker":"Nathanael Greklek","startTime":923.31,"endTime":926.28,"body":"correlate how many times someone"},{"speaker":"Nathanael Greklek","startTime":926.28,"endTime":930.24,"body":"clicks that and goes to the"},{"speaker":"Nathanael Greklek","startTime":926.28,"endTime":930.24,"body":"website, we can, if we hit the"},{"speaker":"Nathanael Greklek","startTime":930.24,"endTime":935.55,"body":"paid ad, you can also you can do"},{"speaker":"Nathanael Greklek","startTime":930.24,"endTime":935.55,"body":"that exact attribute from Oh,"},{"speaker":"Nathanael Greklek","startTime":935.55,"endTime":938.01,"body":"they saw this, they went to the"},{"speaker":"Nathanael Greklek","startTime":935.55,"endTime":938.01,"body":"website, and they bought a car,"},{"speaker":"Nathanael Greklek","startTime":938.01,"endTime":940.71,"body":"and we can attribute gross sales"},{"speaker":"Nathanael Greklek","startTime":938.01,"endTime":940.71,"body":"and things like that."},{"speaker":"Paul Daly","startTime":942.27,"endTime":946.98,"body":"What would you say"},{"speaker":"Paul Daly","startTime":942.27,"endTime":946.98,"body":"to? Okay, so like kind of Andy,"},{"speaker":"Paul Daly","startTime":947.4,"endTime":952.11,"body":"your your, your dealer"},{"speaker":"Paul Daly","startTime":947.4,"endTime":952.11,"body":"definitely had the vision for it"},{"speaker":"Paul Daly","startTime":952.29,"endTime":957.12,"body":"definitely. Had the willingness"},{"speaker":"Paul Daly","startTime":952.29,"endTime":957.12,"body":"to take the risk. He also had"},{"speaker":"Paul Daly","startTime":957.12,"endTime":961.38,"body":"you write somebody that was"},{"speaker":"Paul Daly","startTime":957.12,"endTime":961.38,"body":"willing to kind of like, put the"},{"speaker":"Paul Daly","startTime":961.38,"endTime":965.37,"body":"bet on? Yeah, I think where you"},{"speaker":"Paul Daly","startTime":961.38,"endTime":965.37,"body":"are now and where a lot of"},{"speaker":"Paul Daly","startTime":965.37,"endTime":968.31,"body":"dealers are, they might believe"},{"speaker":"Paul Daly","startTime":965.37,"endTime":968.31,"body":"in some of what you're saying,"},{"speaker":"Paul Daly","startTime":968.31,"endTime":970.89,"body":"or all of what you're saying,"},{"speaker":"Paul Daly","startTime":968.31,"endTime":970.89,"body":"but likely some of what you're"},{"speaker":"Paul Daly","startTime":970.89,"endTime":974.13,"body":"saying and saying, Oh, it must"},{"speaker":"Paul Daly","startTime":970.89,"endTime":974.13,"body":"be nice. Or it would be really"},{"speaker":"Paul Daly","startTime":974.13,"endTime":977.58,"body":"nice. If I could get to that"},{"speaker":"Paul Daly","startTime":974.13,"endTime":977.58,"body":"point. What would you say to"},{"speaker":"Paul Daly","startTime":977.58,"endTime":980.1,"body":"that dealer that just wants to"},{"speaker":"Paul Daly","startTime":977.58,"endTime":980.1,"body":"like dip their toe in the water"},{"speaker":"Paul Daly","startTime":980.1,"endTime":984.18,"body":"that maybe is, you know, using"},{"speaker":"Paul Daly","startTime":980.1,"endTime":984.18,"body":"an agency, you know, to just do"},{"speaker":"Paul Daly","startTime":984.18,"endTime":987.72,"body":"SEO and like do paid media? That"},{"speaker":"Paul Daly","startTime":984.18,"endTime":987.72,"body":"is spending a lot on"},{"speaker":"Paul Daly","startTime":987.72,"endTime":990.15,"body":"advertising, what would you say"},{"speaker":"Paul Daly","startTime":987.72,"endTime":990.15,"body":"would be the first steps for"},{"speaker":"Paul Daly","startTime":990.15,"endTime":993.15,"body":"them to like just dip their toe"},{"speaker":"Paul Daly","startTime":990.15,"endTime":993.15,"body":"in the water of this content"},{"speaker":"Paul Daly","startTime":993.15,"endTime":996.72,"body":"production strategy to gain that"},{"speaker":"Paul Daly","startTime":993.15,"endTime":996.72,"body":"organic traffic and impressions"},{"speaker":"Paul Daly","startTime":996.72,"endTime":997.59,"body":"to drive sales?"},{"speaker":"Nathanael Greklek","startTime":999.12,"endTime":1001.34,"body":"The first"},{"speaker":"Nathanael Greklek","startTime":999.12,"endTime":1001.34,"body":"step I would say is find"},{"speaker":"Nathanael Greklek","startTime":1001.34,"endTime":1002.87,"body":"somebody don't"},{"speaker":"Paul Daly","startTime":1003.17,"endTime":1005.27,"body":"really want to find"},{"speaker":"Paul Daly","startTime":1003.17,"endTime":1005.27,"body":"that person. Right? You say I'm"},{"speaker":"Paul Daly","startTime":1005.27,"endTime":1008.51,"body":"just gonna play devil's advocate"},{"speaker":"Paul Daly","startTime":1005.27,"endTime":1008.51,"body":"for a minute. Yeah, fine. Where"},{"speaker":"Paul Daly","startTime":1008.51,"endTime":1009.8,"body":"am I going to find that person?"},{"speaker":"Nathanael Greklek","startTime":1010.79,"endTime":1014.09,"body":"I mean,"},{"speaker":"Nathanael Greklek","startTime":1010.79,"endTime":1014.09,"body":"pretty much anywhere. Facebook."},{"speaker":"Paul Daly","startTime":1014.72,"endTime":1016.73,"body":"Okay. Okay, how am I"},{"speaker":"Paul Daly","startTime":1014.72,"endTime":1016.73,"body":"going to find someone on"},{"speaker":"Paul Daly","startTime":1016.73,"endTime":1019.97,"body":"Facebook? What am I going to do?"},{"speaker":"Paul Daly","startTime":1016.73,"endTime":1019.97,"body":"I'm literally right now I'm a"},{"speaker":"Paul Daly","startTime":1019.97,"endTime":1023.84,"body":"marketing manager. I'm a dealer."},{"speaker":"Paul Daly","startTime":1019.97,"endTime":1023.84,"body":"Right? And you got it. This is"},{"speaker":"Paul Daly","startTime":1023.84,"endTime":1024.68,"body":"almost a game of"},{"speaker":"Nathanael Greklek","startTime":1026.6,"endTime":1028.16,"body":"forget that."},{"speaker":"Nathanael Greklek","startTime":1026.6,"endTime":1028.16,"body":"Don't go to Facebook, don't go"},{"speaker":"Nathanael Greklek","startTime":1028.16,"endTime":1031.4,"body":"to LinkedIn go to all of the"},{"speaker":"Nathanael Greklek","startTime":1028.16,"endTime":1031.4,"body":"people that you've given money"},{"speaker":"Nathanael Greklek","startTime":1031.4,"endTime":1036.05,"body":"to go to your local school, I'm"},{"speaker":"Nathanael Greklek","startTime":1031.4,"endTime":1036.05,"body":"pretty sure there is a college"},{"speaker":"Nathanael Greklek","startTime":1036.05,"endTime":1040.64,"body":"around somewhere by your"},{"speaker":"Nathanael Greklek","startTime":1036.05,"endTime":1040.64,"body":"dealership, and I would contact"},{"speaker":"Nathanael Greklek","startTime":1040.64,"endTime":1044.21,"body":"the marketing, I would contact"},{"speaker":"Nathanael Greklek","startTime":1040.64,"endTime":1044.21,"body":"some local grads that are there"},{"speaker":"Nathanael Greklek","startTime":1044.21,"endTime":1047.18,"body":"that want to do some work. Be"},{"speaker":"Nathanael Greklek","startTime":1044.21,"endTime":1047.18,"body":"like, Hey, how would you do"},{"speaker":"Nathanael Greklek","startTime":1047.18,"endTime":1052.13,"body":"this? You know, a lot of people"},{"speaker":"Nathanael Greklek","startTime":1047.18,"endTime":1052.13,"body":"want to, especially we've had,"},{"speaker":"Nathanael Greklek","startTime":1052.16,"endTime":1055.91,"body":"we've had a few interns here at"},{"speaker":"Nathanael Greklek","startTime":1052.16,"endTime":1055.91,"body":"Mohawk and they've literally"},{"speaker":"Nathanael Greklek","startTime":1055.91,"endTime":1059.21,"body":"been like this is I've never had"},{"speaker":"Nathanael Greklek","startTime":1055.91,"endTime":1059.21,"body":"a better internship where"},{"speaker":"Nathanael Greklek","startTime":1059.24,"endTime":1061.58,"body":"there's a lot of work to do. You"},{"speaker":"Nathanael Greklek","startTime":1059.24,"endTime":1061.58,"body":"know?"},{"speaker":"Paul Daly","startTime":1062.3,"endTime":1064.22,"body":"Okay, that's a good"},{"speaker":"Paul Daly","startTime":1062.3,"endTime":1064.22,"body":"step."},{"speaker":"Nathanael Greklek","startTime":1064.79,"endTime":1066.14,"body":"What what are"},{"speaker":"Nathanael Greklek","startTime":1064.79,"endTime":1066.14,"body":"the colleges here?"},{"speaker":"Paul Daly","startTime":1066.17,"endTime":1069.26,"body":"What should they be"},{"speaker":"Paul Daly","startTime":1066.17,"endTime":1069.26,"body":"expecting to resource them with?"},{"speaker":"Paul Daly","startTime":1070.04,"endTime":1072.08,"body":"You have a bunch of equipment,"},{"speaker":"Paul Daly","startTime":1070.04,"endTime":1072.08,"body":"you have a room, right? They"},{"speaker":"Paul Daly","startTime":1072.08,"endTime":1073.07,"body":"don't need all that just an"},{"speaker":"Nathanael Greklek","startTime":1073.07,"endTime":1078.89,"body":"iPhone, an"},{"speaker":"Nathanael Greklek","startTime":1073.07,"endTime":1078.89,"body":"iPhone and a rig that costs"},{"speaker":"Nathanael Greklek","startTime":1078.89,"endTime":1085.37,"body":"$200. So about $1,500, including"},{"speaker":"Nathanael Greklek","startTime":1078.89,"endTime":1085.37,"body":"the iPhone. Include, including"},{"speaker":"Nathanael Greklek","startTime":1085.37,"endTime":1088.37,"body":"the iPhone, that's, that's,"},{"speaker":"Nathanael Greklek","startTime":1085.37,"endTime":1088.37,"body":"that's a microarray."},{"speaker":"Kyle Mountsier","startTime":1088.4,"endTime":1090.29,"body":"Is it a gimbal?"},{"speaker":"Kyle Mountsier","startTime":1088.4,"endTime":1090.29,"body":"Is that what you're thinking is"},{"speaker":"Kyle Mountsier","startTime":1090.29,"endTime":1091.04,"body":"like first shot."},{"speaker":"Nathanael Greklek","startTime":1092.39,"endTime":1093.98,"body":"I don't"},{"speaker":"Nathanael Greklek","startTime":1092.39,"endTime":1093.98,"body":"actually have it on me. I was, I"},{"speaker":"Nathanael Greklek","startTime":1093.98,"endTime":1097.22,"body":"should have brought it. It's"},{"speaker":"Nathanael Greklek","startTime":1093.98,"endTime":1097.22,"body":"literally a selfie stick. It's a"},{"speaker":"Nathanael Greklek","startTime":1097.22,"endTime":1098.75,"body":"glorified selfie stick."},{"speaker":"Kyle Mountsier","startTime":1099.02,"endTime":1103.73,"body":"They go with it."},{"speaker":"Kyle Mountsier","startTime":1099.02,"endTime":1103.73,"body":"Out in front, right. That's it."},{"speaker":"Nathanael Greklek","startTime":1103.75,"endTime":1105.64,"body":"I mean, if"},{"speaker":"Nathanael Greklek","startTime":1103.75,"endTime":1105.64,"body":"anyone checks out our Facebook"},{"speaker":"Nathanael Greklek","startTime":1105.64,"endTime":1109.81,"body":"Lives, our lives are on Mohawk,"},{"speaker":"Nathanael Greklek","startTime":1105.64,"endTime":1109.81,"body":"Honda, Mohawk Chevrolet, they're"},{"speaker":"Nathanael Greklek","startTime":1109.81,"endTime":1114.1,"body":"done with that rig. And it's"},{"speaker":"Nathanael Greklek","startTime":1109.81,"endTime":1114.1,"body":"just the more or less it's the"},{"speaker":"Nathanael Greklek","startTime":1114.1,"endTime":1118.87,"body":"audio. In a video, people don't"},{"speaker":"Nathanael Greklek","startTime":1114.1,"endTime":1118.87,"body":"really care. They care about the"},{"speaker":"Nathanael Greklek","startTime":1118.87,"endTime":1121.18,"body":"quality and they'll notice the"},{"speaker":"Nathanael Greklek","startTime":1118.87,"endTime":1121.18,"body":"quality but if they can't hear"},{"speaker":"Nathanael Greklek","startTime":1121.18,"endTime":1122.41,"body":"what you're talking about,"},{"speaker":"Nathanael Greklek","startTime":1121.18,"endTime":1122.41,"body":"they're not going to pay"},{"speaker":"Nathanael Greklek","startTime":1122.41,"endTime":1122.8,"body":"attention."},{"speaker":"Paul Daly","startTime":1122.83,"endTime":1125.5,"body":"That's right. And"},{"speaker":"Paul Daly","startTime":1122.83,"endTime":1125.5,"body":"okay, so you got you got this is"},{"speaker":"Paul Daly","startTime":1125.5,"endTime":1128.2,"body":"where you'd find the person."},{"speaker":"Paul Daly","startTime":1125.5,"endTime":1128.2,"body":"This is what equipment they need"},{"speaker":"Paul Daly","startTime":1128.2,"endTime":1132.22,"body":"to get started. If you step foot"},{"speaker":"Paul Daly","startTime":1128.2,"endTime":1132.22,"body":"in the dealership, you had that"},{"speaker":"Paul Daly","startTime":1132.22,"endTime":1135.64,"body":"exact equipment, it was only you"},{"speaker":"Paul Daly","startTime":1132.22,"endTime":1135.64,"body":"you didn't have a full team."},{"speaker":"Paul Daly","startTime":1136.06,"endTime":1137.38,"body":"What content are you making?"},{"speaker":"Nathanael Greklek","startTime":1138.32,"endTime":1140.24,"body":"So alright,"},{"speaker":"Nathanael Greklek","startTime":1138.32,"endTime":1140.24,"body":"so the first step I'm going to"},{"speaker":"Nathanael Greklek","startTime":1140.24,"endTime":1142.91,"body":"do is I'm going to get every"},{"speaker":"Nathanael Greklek","startTime":1140.24,"endTime":1142.91,"body":"single salesperson in the"},{"speaker":"Nathanael Greklek","startTime":1142.91,"endTime":1147.38,"body":"dealership to send me a delivery"},{"speaker":"Nathanael Greklek","startTime":1142.91,"endTime":1147.38,"body":"photos. First step, absolutely."},{"speaker":"Nathanael Greklek","startTime":1147.38,"endTime":1152.18,"body":"Without a doubt, that is the"},{"speaker":"Nathanael Greklek","startTime":1147.38,"endTime":1152.18,"body":"number one engaging in the years"},{"speaker":"Nathanael Greklek","startTime":1152.18,"endTime":1156.05,"body":"that I've done it, step one, all"},{"speaker":"Nathanael Greklek","startTime":1152.18,"endTime":1156.05,"body":"of your actually that's pretty"},{"speaker":"Nathanael Greklek","startTime":1156.05,"endTime":1159.14,"body":"fun, because you could totally"},{"speaker":"Nathanael Greklek","startTime":1156.05,"endTime":1159.14,"body":"you don't even need an iPhone"},{"speaker":"Nathanael Greklek","startTime":1159.14,"endTime":1160.46,"body":"for that you use your"},{"speaker":"Nathanael Greklek","startTime":1159.14,"endTime":1160.46,"body":"salespeople,"},{"speaker":"Paul Daly","startTime":1160.94,"endTime":1162.77,"body":"the marketing person"},{"speaker":"Paul Daly","startTime":1160.94,"endTime":1162.77,"body":"for the younger the content"},{"speaker":"Paul Daly","startTime":1162.77,"endTime":1166.4,"body":"person, they're like, Okay,"},{"speaker":"Paul Daly","startTime":1162.77,"endTime":1166.4,"body":"great. He's like, You can do"},{"speaker":"Paul Daly","startTime":1166.4,"endTime":1169.25,"body":"this with who you have right now"},{"speaker":"Paul Daly","startTime":1166.4,"endTime":1169.25,"body":"with no additional investment."},{"speaker":"Paul Daly","startTime":1169.28,"endTime":1169.94,"body":"Where are you right?"},{"speaker":"Nathanael Greklek","startTime":1170.87,"endTime":1173.87,"body":"You still"},{"speaker":"Nathanael Greklek","startTime":1170.87,"endTime":1173.87,"body":"need a person to to heckle the"},{"speaker":"Nathanael Greklek","startTime":1173.87,"endTime":1176.42,"body":"people to get that in the sales"},{"speaker":"Nathanael Greklek","startTime":1173.87,"endTime":1176.42,"body":"manager. You still need someone"},{"speaker":"Nathanael Greklek","startTime":1176.42,"endTime":1180.05,"body":"to post it so still get somebody"},{"speaker":"Nathanael Greklek","startTime":1176.42,"endTime":1180.05,"body":"gotta make sure you don't buy"},{"speaker":"Nathanael Greklek","startTime":1180.05,"endTime":1182.51,"body":"them an iPhone, you can get them"},{"speaker":"Nathanael Greklek","startTime":1180.05,"endTime":1182.51,"body":"a computer that you probably"},{"speaker":"Nathanael Greklek","startTime":1182.51,"endTime":1185.69,"body":"have laying around. And you"},{"speaker":"Nathanael Greklek","startTime":1182.51,"endTime":1185.69,"body":"create a messenger group on"},{"speaker":"Nathanael Greklek","startTime":1185.69,"endTime":1191.21,"body":"Facebook, and boom, so delivery"},{"speaker":"Nathanael Greklek","startTime":1185.69,"endTime":1191.21,"body":"photos. Step one. Add to your"},{"speaker":"Nathanael Greklek","startTime":1191.21,"endTime":1194.81,"body":"story are finding that a lot of"},{"speaker":"Nathanael Greklek","startTime":1191.21,"endTime":1194.81,"body":"people want to window shop so"},{"speaker":"Nathanael Greklek","startTime":1194.81,"endTime":1200.06,"body":"add your story every single day."},{"speaker":"Nathanael Greklek","startTime":1194.81,"endTime":1200.06,"body":"And let's do one more"},{"speaker":"Paul Daly","startTime":1200.09,"endTime":1201.02,"body":"What do you mean by"},{"speaker":"Paul Daly","startTime":1200.09,"endTime":1201.02,"body":"that? What"},{"speaker":"Nathanael Greklek","startTime":1201.02,"endTime":1203.33,"body":"do you mean"},{"speaker":"Nathanael Greklek","startTime":1201.02,"endTime":1203.33,"body":"by it? Yeah, like vehicles on"},{"speaker":"Nathanael Greklek","startTime":1203.33,"endTime":1207.38,"body":"your story vehicles on your"},{"speaker":"Nathanael Greklek","startTime":1203.33,"endTime":1207.38,"body":"story and your people, the"},{"speaker":"Nathanael Greklek","startTime":1207.38,"endTime":1211.16,"body":"behind the scenes, what it looks"},{"speaker":"Nathanael Greklek","startTime":1207.38,"endTime":1211.16,"body":"like, on a day to day basis, you"},{"speaker":"Nathanael Greklek","startTime":1211.16,"endTime":1214.61,"body":"know, people like to be a part"},{"speaker":"Nathanael Greklek","startTime":1211.16,"endTime":1214.61,"body":"of what's going down. So I would"},{"speaker":"Nathanael Greklek","startTime":1214.61,"endTime":1220.49,"body":"do that. So delivery pictures,"},{"speaker":"Nathanael Greklek","startTime":1214.61,"endTime":1220.49,"body":"story. And then on top of that,"},{"speaker":"Nathanael Greklek","startTime":1220.55,"endTime":1227.33,"body":"if you have time, after that,"},{"speaker":"Nathanael Greklek","startTime":1220.55,"endTime":1227.33,"body":"then consider showcasing the"},{"speaker":"Nathanael Greklek","startTime":1227.33,"endTime":1233.15,"body":"employees and different types of"},{"speaker":"Nathanael Greklek","startTime":1227.33,"endTime":1233.15,"body":"anything, you know, yeah. That"},{"speaker":"Nathanael Greklek","startTime":1233.15,"endTime":1237.05,"body":"shows the closer Yeah, feature"},{"speaker":"Nathanael Greklek","startTime":1233.15,"endTime":1237.05,"body":"that people that everyone's"},{"speaker":"Nathanael Greklek","startTime":1237.05,"endTime":1240.92,"body":"gonna see when they walk through"},{"speaker":"Nathanael Greklek","startTime":1237.05,"endTime":1240.92,"body":"that door. And that's, that's"},{"speaker":"Nathanael Greklek","startTime":1240.92,"endTime":1242.72,"body":"where I would start. That's why"},{"speaker":"Michael Cirillo","startTime":1243.98,"endTime":1245.48,"body":"this is"},{"speaker":"Michael Cirillo","startTime":1243.98,"endTime":1245.48,"body":"marketing, but it's about"},{"speaker":"Michael Cirillo","startTime":1245.48,"endTime":1248.36,"body":"planting a stake in the ground"},{"speaker":"Michael Cirillo","startTime":1245.48,"endTime":1248.36,"body":"and controlling what you can"},{"speaker":"Michael Cirillo","startTime":1248.36,"endTime":1251.78,"body":"control. It's not about like,"},{"speaker":"Michael Cirillo","startTime":1248.36,"endTime":1251.78,"body":"running your business off of"},{"speaker":"Michael Cirillo","startTime":1251.78,"endTime":1254.72,"body":"leased property. It's like, No,"},{"speaker":"Michael Cirillo","startTime":1251.78,"endTime":1254.72,"body":"we're going to control what we"},{"speaker":"Michael Cirillo","startTime":1254.72,"endTime":1256.88,"body":"can control and participate that"},{"speaker":"Michael Cirillo","startTime":1254.72,"endTime":1256.88,"body":"way."},{"speaker":"Nathanael Greklek","startTime":1257.9,"endTime":1259.7,"body":"And building"},{"speaker":"Nathanael Greklek","startTime":1257.9,"endTime":1259.7,"body":"a strong brand. I know."},{"speaker":"Nathanael Greklek","startTime":1260.06,"endTime":1262.85,"body":"Everybody here would agree with"},{"speaker":"Nathanael Greklek","startTime":1260.06,"endTime":1262.85,"body":"me that a brand is stronger than"},{"speaker":"Nathanael Greklek","startTime":1262.97,"endTime":1265.67,"body":"it then your lease special."},{"speaker":"Paul Daly","startTime":1266.12,"endTime":1268.37,"body":"Yeah, right."},{"speaker":"Paul Daly","startTime":1266.12,"endTime":1268.37,"body":"Especially these days. You're"},{"speaker":"Paul Daly","startTime":1268.37,"endTime":1268.73,"body":"what?"},{"speaker":"Kyle Mountsier","startTime":1271.1,"endTime":1272.72,"body":"What's a special"},{"speaker":"Kyle Mountsier","startTime":1271.1,"endTime":1272.72,"body":"right, your"},{"speaker":"Paul Daly","startTime":1272.72,"endTime":1275.0,"body":"brand disappeared"},{"speaker":"Paul Daly","startTime":1272.72,"endTime":1275.0,"body":"with the micro chips."},{"speaker":"Michael Cirillo","startTime":1276.74,"endTime":1278.51,"body":"I can't wait"},{"speaker":"Michael Cirillo","startTime":1276.74,"endTime":1278.51,"body":"till things normalize them"},{"speaker":"Michael Cirillo","startTime":1278.51,"endTime":1278.87,"body":"people."},{"speaker":"Paul Daly","startTime":1279.83,"endTime":1281.09,"body":"Michael just dropped"},{"speaker":"Paul Daly","startTime":1279.83,"endTime":1281.09,"body":"out."},{"speaker":"Kyle Mountsier","startTime":1281.72,"endTime":1283.61,"body":"He jumped off"},{"speaker":"Kyle Mountsier","startTime":1281.72,"endTime":1283.61,"body":"the Zoom call. He was like I"},{"speaker":"Kyle Mountsier","startTime":1283.61,"endTime":1289.13,"body":"can't wait to gone. Well, I you"},{"speaker":"Kyle Mountsier","startTime":1283.61,"endTime":1289.13,"body":"know, I think one question that"},{"speaker":"Kyle Mountsier","startTime":1289.13,"endTime":1294.65,"body":"I would have is maybe for the"},{"speaker":"Kyle Mountsier","startTime":1289.13,"endTime":1294.65,"body":"more like more mature groups"},{"speaker":"Kyle Mountsier","startTime":1294.65,"endTime":1298.25,"body":"that are doing some of this work"},{"speaker":"Kyle Mountsier","startTime":1294.65,"endTime":1298.25,"body":"already."},{"speaker":"Paul Daly","startTime":1299.72,"endTime":1301.82,"body":"He's going some one"},{"speaker":"Paul Daly","startTime":1299.72,"endTime":1301.82,"body":"of his team is actually if"},{"speaker":"Paul Daly","startTime":1301.82,"endTime":1304.55,"body":"you're just listening came up to"},{"speaker":"Paul Daly","startTime":1301.82,"endTime":1304.55,"body":"him with like an emergency"},{"speaker":"Paul Daly","startTime":1304.55,"endTime":1307.88,"body":"question. And so he is right now"},{"speaker":"Paul Daly","startTime":1304.55,"endTime":1307.88,"body":"dipping out. And Michael is back"},{"speaker":"Paul Daly","startTime":1307.88,"endTime":1309.29,"body":"with us, though. How was your"},{"speaker":"Paul Daly","startTime":1307.88,"endTime":1309.29,"body":"trip?"},{"speaker":"Michael Cirillo","startTime":1309.92,"endTime":1312.77,"body":"They're asking"},{"speaker":"Michael Cirillo","startTime":1309.92,"endTime":1312.77,"body":"him if they can fix my Zoom."},{"speaker":"Michael Cirillo","startTime":1312.77,"endTime":1313.16,"body":"Yeah."},{"speaker":"Paul Daly","startTime":1315.44,"endTime":1317.27,"body":"He's like, does"},{"speaker":"Paul Daly","startTime":1315.44,"endTime":1317.27,"body":"anybody know how to fix a real"},{"speaker":"Paul Daly","startTime":1317.33,"endTime":1317.9,"body":"zoom?"},{"speaker":"Nathanael Greklek","startTime":1320.06,"endTime":1321.02,"body":"Postcard"},{"speaker":"Nathanael Greklek","startTime":1320.06,"endTime":1321.02,"body":"easily?"},{"speaker":"Paul Daly","startTime":1322.13,"endTime":1323.96,"body":"Oh, my gosh. All"},{"speaker":"Paul Daly","startTime":1322.13,"endTime":1323.96,"body":"right. So"},{"speaker":"Kyle Mountsier","startTime":1324.44,"endTime":1327.71,"body":"my question is"},{"speaker":"Kyle Mountsier","startTime":1324.44,"endTime":1327.71,"body":"like, what is your team looking"},{"speaker":"Kyle Mountsier","startTime":1327.71,"endTime":1330.65,"body":"toward or shifting? You said,"},{"speaker":"Kyle Mountsier","startTime":1327.71,"endTime":1330.65,"body":"the algorithm has changed and"},{"speaker":"Kyle Mountsier","startTime":1330.65,"endTime":1333.71,"body":"you're shifting content? Like"},{"speaker":"Kyle Mountsier","startTime":1330.65,"endTime":1333.71,"body":"what's the next step for you for"},{"speaker":"Kyle Mountsier","startTime":1333.71,"endTime":1337.28,"body":"maybe some of those mature"},{"speaker":"Kyle Mountsier","startTime":1333.71,"endTime":1337.28,"body":"groups that do have some content"},{"speaker":"Kyle Mountsier","startTime":1337.28,"endTime":1340.4,"body":"creators that are really trying"},{"speaker":"Kyle Mountsier","startTime":1337.28,"endTime":1340.4,"body":"to go, Hey, here's the horizon."},{"speaker":"Kyle Mountsier","startTime":1340.4,"endTime":1342.26,"body":"Here's what we're looking out."},{"speaker":"Kyle Mountsier","startTime":1340.4,"endTime":1342.26,"body":"Here's what we're trying to"},{"speaker":"Kyle Mountsier","startTime":1342.26,"endTime":1343.7,"body":"shift to What are you doing"},{"speaker":"Kyle Mountsier","startTime":1342.26,"endTime":1343.7,"body":"right now?"},{"speaker":"Nathanael Greklek","startTime":1344.24,"endTime":1347.51,"body":"So first off,"},{"speaker":"Nathanael Greklek","startTime":1344.24,"endTime":1347.51,"body":"if there's a team out there like"},{"speaker":"Nathanael Greklek","startTime":1347.51,"endTime":1350.39,"body":"that, I want to know about you"},{"speaker":"Nathanael Greklek","startTime":1347.51,"endTime":1350.39,"body":"and I want to talk to you and I"},{"speaker":"Nathanael Greklek","startTime":1350.39,"endTime":1356.21,"body":"want to collaborate with you."},{"speaker":"Nathanael Greklek","startTime":1350.39,"endTime":1356.21,"body":"Step one, too, is we are looking"},{"speaker":"Nathanael Greklek","startTime":1356.21,"endTime":1363.41,"body":"towards honestly posting more 30"},{"speaker":"Nathanael Greklek","startTime":1356.21,"endTime":1363.41,"body":"second shorts and long form we"},{"speaker":"Nathanael Greklek","startTime":1363.41,"endTime":1368.33,"body":"are posting a lot more to"},{"speaker":"Nathanael Greklek","startTime":1363.41,"endTime":1368.33,"body":"YouTube shorts, and building up"},{"speaker":"Nathanael Greklek","startTime":1368.36,"endTime":1371.36,"body":"our content where we're making"},{"speaker":"Nathanael Greklek","startTime":1368.36,"endTime":1371.36,"body":"more content. That's really what"},{"speaker":"Nathanael Greklek","startTime":1371.36,"endTime":1373.91,"body":"it is. We're doubling down on"},{"speaker":"Nathanael Greklek","startTime":1371.36,"endTime":1373.91,"body":"building more and making more"},{"speaker":"Nathanael Greklek","startTime":1373.91,"endTime":1378.53,"body":"content and sharing to the"},{"speaker":"Nathanael Greklek","startTime":1373.91,"endTime":1378.53,"body":"story. Instagram, Tik Tok. We're"},{"speaker":"Nathanael Greklek","startTime":1378.53,"endTime":1382.07,"body":"pushing more on Tik Tok now and"},{"speaker":"Nathanael Greklek","startTime":1378.53,"endTime":1382.07,"body":"in Reels."},{"speaker":"Kyle Mountsier","startTime":1383.05,"endTime":1386.17,"body":"Yep. So I think"},{"speaker":"Kyle Mountsier","startTime":1383.05,"endTime":1386.17,"body":"that's huge. Like for people to"},{"speaker":"Kyle Mountsier","startTime":1386.17,"endTime":1390.37,"body":"know, like, YouTube shorts,"},{"speaker":"Kyle Mountsier","startTime":1386.17,"endTime":1390.37,"body":"YouTube, long form content, Tik"},{"speaker":"Kyle Mountsier","startTime":1390.37,"endTime":1394.51,"body":"Tok, and Instagram reels are"},{"speaker":"Kyle Mountsier","startTime":1390.37,"endTime":1394.51,"body":"like, the things that are right"},{"speaker":"Kyle Mountsier","startTime":1394.51,"endTime":1397.36,"body":"now in the algorithm hitting"},{"speaker":"Kyle Mountsier","startTime":1394.51,"endTime":1397.36,"body":"that you're finding success with"},{"speaker":"Kyle Mountsier","startTime":1397.36,"endTime":1402.49,"body":"and trying to grow content from"},{"speaker":"Kyle Mountsier","startTime":1397.36,"endTime":1402.49,"body":"that perspective. So I think one"},{"speaker":"Kyle Mountsier","startTime":1402.49,"endTime":1402.67,"body":"more"},{"speaker":"Nathanael Greklek","startTime":1402.67,"endTime":1405.13,"body":"thing on top"},{"speaker":"Nathanael Greklek","startTime":1402.67,"endTime":1405.13,"body":"of that is to brand your"},{"speaker":"Nathanael Greklek","startTime":1405.13,"endTime":1405.88,"body":"salespeople."},{"speaker":"Kyle Mountsier","startTime":1406.63,"endTime":1409.24,"body":"Ah, okay. Yeah."},{"speaker":"Kyle Mountsier","startTime":1406.63,"endTime":1409.24,"body":"So support branding the"},{"speaker":"Kyle Mountsier","startTime":1409.24,"endTime":1412.54,"body":"salespeople, not just the"},{"speaker":"Kyle Mountsier","startTime":1409.24,"endTime":1412.54,"body":"overall dealership. More kind of"},{"speaker":"Kyle Mountsier","startTime":1412.54,"endTime":1413.89,"body":"that behind the scenes type"},{"speaker":"Kyle Mountsier","startTime":1412.54,"endTime":1413.89,"body":"thing?"},{"speaker":"Nathanael Greklek","startTime":1413.95,"endTime":1415.33,"body":"Yeah, I've"},{"speaker":"Nathanael Greklek","startTime":1413.95,"endTime":1415.33,"body":"talked about this with Paul."},{"speaker":"Nathanael Greklek","startTime":1415.33,"endTime":1417.76,"body":"It's, it's a new tier. I'm"},{"speaker":"Nathanael Greklek","startTime":1415.33,"endTime":1417.76,"body":"calling it tier four. I don't"},{"speaker":"Nathanael Greklek","startTime":1417.76,"endTime":1422.86,"body":"know if it's actually made up"},{"speaker":"Nathanael Greklek","startTime":1417.76,"endTime":1422.86,"body":"yet. But I'm making it up. I'm"},{"speaker":"Nathanael Greklek","startTime":1423.22,"endTime":1428.14,"body":"claiming it's the tier four. And"},{"speaker":"Nathanael Greklek","startTime":1423.22,"endTime":1428.14,"body":"that that is the salesperson"},{"speaker":"Nathanael Greklek","startTime":1428.14,"endTime":1431.65,"body":"inside of the dealership."},{"speaker":"Nathanael Greklek","startTime":1428.14,"endTime":1431.65,"body":"Because when you can get every"},{"speaker":"Nathanael Greklek","startTime":1431.65,"endTime":1434.26,"body":"single salesperson to brand"},{"speaker":"Nathanael Greklek","startTime":1431.65,"endTime":1434.26,"body":"themselves and go after the"},{"speaker":"Nathanael Greklek","startTime":1434.26,"endTime":1437.86,"body":"customer that they want to walk"},{"speaker":"Nathanael Greklek","startTime":1434.26,"endTime":1437.86,"body":"through that door. Just think"},{"speaker":"Nathanael Greklek","startTime":1437.86,"endTime":1442.63,"body":"about that. So if you have 20"},{"speaker":"Nathanael Greklek","startTime":1437.86,"endTime":1442.63,"body":"sales, that's 20 different"},{"speaker":"Nathanael Greklek","startTime":1442.63,"endTime":1447.01,"body":"demographics, you can hit. Yep."},{"speaker":"Nathanael Greklek","startTime":1442.63,"endTime":1447.01,"body":"Just Just saying. Yeah, that's"},{"speaker":"Nathanael Greklek","startTime":1447.01,"endTime":1447.61,"body":"perfect."},{"speaker":"Kyle Mountsier","startTime":1447.59,"endTime":1450.53,"body":"Well, hey, look,"},{"speaker":"Kyle Mountsier","startTime":1447.59,"endTime":1450.53,"body":"Michael was supposed to pay"},{"speaker":"Kyle Mountsier","startTime":1450.597,"endTime":1454.673,"body":"attention to the clock, but I"},{"speaker":"Kyle Mountsier","startTime":1450.597,"endTime":1454.673,"body":"don't think his zoom knows what"},{"speaker":"Kyle Mountsier","startTime":1454.74,"endTime":1458.683,"body":"time it is. So Nathan, it has"},{"speaker":"Kyle Mountsier","startTime":1454.74,"endTime":1458.683,"body":"been or Nathanael or Nate I'm"},{"speaker":"Kyle Mountsier","startTime":1458.75,"endTime":1462.559,"body":"sorry. There's like 18 different"},{"speaker":"Kyle Mountsier","startTime":1458.75,"endTime":1462.559,"body":"ways to say your name to"},{"speaker":"Kyle Mountsier","startTime":1462.626,"endTime":1466.302,"body":"sideways. But your bow tie"},{"speaker":"Kyle Mountsier","startTime":1462.626,"endTime":1466.302,"body":"speaks wonders for the class"},{"speaker":"Kyle Mountsier","startTime":1466.369,"endTime":1470.713,"body":"that you are, as well as your as"},{"speaker":"Kyle Mountsier","startTime":1466.369,"endTime":1470.713,"body":"well as your ability to execute."},{"speaker":"Kyle Mountsier","startTime":1470.779,"endTime":1474.99,"body":"We really thank you for coming"},{"speaker":"Kyle Mountsier","startTime":1470.779,"endTime":1474.99,"body":"on Auto Collabs. Today on behalf"},{"speaker":"Kyle Mountsier","startTime":1475.057,"endTime":1479.0,"body":"of myself, Paul, and Michael"},{"speaker":"Kyle Mountsier","startTime":1475.057,"endTime":1479.0,"body":"Cirillo has just been a blast."},{"speaker":"Nathanael Greklek","startTime":1479.49,"endTime":1480.27,"body":"Absolutely."},{"speaker":"Michael Cirillo","startTime":1483.87,"endTime":1485.22,"body":"That was a"},{"speaker":"Michael Cirillo","startTime":1483.87,"endTime":1485.22,"body":"really interesting conversation"},{"speaker":"Michael Cirillo","startTime":1485.22,"endTime":1486.93,"body":"with Nathanael Greklek. Like,"},{"speaker":"Michael Cirillo","startTime":1485.22,"endTime":1486.93,"body":"what do you guys think?"},{"speaker":"Kyle Mountsier","startTime":1491.73,"endTime":1495.12,"body":"Just so, you"},{"speaker":"Kyle Mountsier","startTime":1491.73,"endTime":1495.12,"body":"know, Michael, is still"},{"speaker":"Kyle Mountsier","startTime":1495.33,"endTime":1499.14,"body":"attempting to work on his Zoom."},{"speaker":"Kyle Mountsier","startTime":1495.33,"endTime":1499.14,"body":"But that really was a great"},{"speaker":"Kyle Mountsier","startTime":1499.14,"endTime":1503.19,"body":"conversation. And I appreciate"},{"speaker":"Kyle Mountsier","startTime":1499.14,"endTime":1503.19,"body":"the fact that like, he's still"},{"speaker":"Kyle Mountsier","startTime":1503.19,"endTime":1506.13,"body":"working it out in time, the"},{"speaker":"Kyle Mountsier","startTime":1503.19,"endTime":1506.13,"body":"thing that I caught that was,"},{"speaker":"Kyle Mountsier","startTime":1506.22,"endTime":1509.46,"body":"hey, last month was a really"},{"speaker":"Kyle Mountsier","startTime":1506.22,"endTime":1509.46,"body":"down month for us from from an"},{"speaker":"Kyle Mountsier","startTime":1509.46,"endTime":1513.15,"body":"engagement perspective. And we"},{"speaker":"Kyle Mountsier","startTime":1509.46,"endTime":1513.15,"body":"realized we needed Yeah, from an"},{"speaker":"Kyle Mountsier","startTime":1513.15,"endTime":1515.67,"body":"impression perspective. And he's"},{"speaker":"Kyle Mountsier","startTime":1513.15,"endTime":1515.67,"body":"like, we needed to shift our"},{"speaker":"Kyle Mountsier","startTime":1515.67,"endTime":1518.73,"body":"whole content strategy at this"},{"speaker":"Kyle Mountsier","startTime":1515.67,"endTime":1518.73,"body":"point. Because now we've got to"},{"speaker":"Kyle Mountsier","startTime":1518.73,"endTime":1521.85,"body":"look toward different types of"},{"speaker":"Kyle Mountsier","startTime":1518.73,"endTime":1521.85,"body":"content, more content, reaching"},{"speaker":"Kyle Mountsier","startTime":1521.85,"endTime":1525.45,"body":"out in different ways. And, and"},{"speaker":"Kyle Mountsier","startTime":1521.85,"endTime":1525.45,"body":"be having a work in progress"},{"speaker":"Kyle Mountsier","startTime":1525.45,"endTime":1528.93,"body":"like that, I think is important,"},{"speaker":"Kyle Mountsier","startTime":1525.45,"endTime":1528.93,"body":"especially to any team that is"},{"speaker":"Kyle Mountsier","startTime":1528.93,"endTime":1530.85,"body":"looking to make content on a"},{"speaker":"Kyle Mountsier","startTime":1528.93,"endTime":1530.85,"body":"regular basis."},{"speaker":"Paul Daly","startTime":1530.91,"endTime":1533.49,"body":"The The thing about"},{"speaker":"Paul Daly","startTime":1530.91,"endTime":1533.49,"body":"that, that I love is the fact"},{"speaker":"Paul Daly","startTime":1533.49,"endTime":1537.21,"body":"that it's always changing so"},{"speaker":"Paul Daly","startTime":1533.49,"endTime":1537.21,"body":"that even people that get into"},{"speaker":"Paul Daly","startTime":1537.21,"endTime":1540.69,"body":"the game now, right, you are"},{"speaker":"Paul Daly","startTime":1537.21,"endTime":1540.69,"body":"going to have some level of"},{"speaker":"Paul Daly","startTime":1540.69,"endTime":1543.96,"body":"level playing field, even though"},{"speaker":"Paul Daly","startTime":1540.69,"endTime":1543.96,"body":"you're just getting into the"},{"speaker":"Paul Daly","startTime":1543.96,"endTime":1547.32,"body":"game. So I love the practical,"},{"speaker":"Paul Daly","startTime":1543.96,"endTime":1547.32,"body":"the practical wisdom, the"},{"speaker":"Paul Daly","startTime":1547.32,"endTime":1551.37,"body":"practical advice. And I think I"},{"speaker":"Paul Daly","startTime":1547.32,"endTime":1551.37,"body":"mean, my opinion, he set a"},{"speaker":"Paul Daly","startTime":1551.37,"endTime":1555.66,"body":"pretty low bar, right? Like it's"},{"speaker":"Paul Daly","startTime":1551.37,"endTime":1555.66,"body":"not this gigantic spend you need"},{"speaker":"Paul Daly","startTime":1555.66,"endTime":1559.59,"body":"to make or a gigantic investment"},{"speaker":"Paul Daly","startTime":1555.66,"endTime":1559.59,"body":"in personnel or equipment. He"},{"speaker":"Paul Daly","startTime":1559.59,"endTime":1562.86,"body":"said, Hey, you got to do this,"},{"speaker":"Paul Daly","startTime":1559.59,"endTime":1562.86,"body":"this and this and really took"},{"speaker":"Paul Daly","startTime":1562.86,"endTime":1568.47,"body":"out 99% of the excuses from the"},{"speaker":"Paul Daly","startTime":1562.86,"endTime":1568.47,"body":"conversation. Michael, we're"},{"speaker":"Paul Daly","startTime":1568.47,"endTime":1569.58,"body":"gonna let you close this out."},{"speaker":"Michael Cirillo","startTime":1570.9,"endTime":1572.31,"body":"I hope you"},{"speaker":"Michael Cirillo","startTime":1570.9,"endTime":1572.31,"body":"enjoyed that conversation with"},{"speaker":"Michael Cirillo","startTime":1572.31,"endTime":1576.15,"body":"Nate. Just kidding. I don't know"},{"speaker":"Michael Cirillo","startTime":1572.31,"endTime":1576.15,"body":"what I'm gonna cut out. But man,"},{"speaker":"Michael Cirillo","startTime":1576.3,"endTime":1579.39,"body":"what I heard. It was an amazing"},{"speaker":"Michael Cirillo","startTime":1576.3,"endTime":1579.39,"body":"conversation. And you're right,"},{"speaker":"Michael Cirillo","startTime":1579.39,"endTime":1582.75,"body":"very practical. We hope y'all"},{"speaker":"Michael Cirillo","startTime":1579.39,"endTime":1582.75,"body":"enjoyed this conversation with"},{"speaker":"Michael Cirillo","startTime":1582.75,"endTime":1587.1,"body":"Nathanael Greklek. On behalf of"},{"speaker":"Michael Cirillo","startTime":1582.75,"endTime":1587.1,"body":"myself, Paul J. Daly, and Kyle"},{"speaker":"Michael Cirillo","startTime":1587.1,"endTime":1589.86,"body":"Mountsier. This is Auto Collabs."},{"speaker":"Michael Cirillo","startTime":1587.1,"endTime":1589.86,"body":"And we'll see you next time."},{"speaker":"Unknown","startTime":1589.89,"endTime":1593.28,"body":"Sign up for our free"},{"speaker":"Unknown","startTime":1589.89,"endTime":1593.28,"body":"and fun to read daily email for"},{"speaker":"Unknown","startTime":1593.28,"endTime":1597.12,"body":"a free shot of relevant news in"},{"speaker":"Unknown","startTime":1593.28,"endTime":1597.12,"body":"automotive, retail media and pop"},{"speaker":"Unknown","startTime":1597.12,"endTime":1602.97,"body":"culture. You can get it now @"},{"speaker":"Unknown","startTime":1597.12,"endTime":1602.97,"body":"asotu.com That's ASOTu.com If"},{"speaker":"Unknown","startTime":1602.97,"endTime":1606.24,"body":"you love this podcast, please"},{"speaker":"Unknown","startTime":1602.97,"endTime":1606.24,"body":"leave us a review and share it"},{"speaker":"Unknown","startTime":1606.24,"endTime":1609.27,"body":"with a friend. Thanks again for"},{"speaker":"Unknown","startTime":1606.24,"endTime":1609.27,"body":"listening. We'll see you next"},{"speaker":"Unknown","startTime":1609.27,"endTime":1609.48,"body":"time."}]}