{"version":"1.0.0","segments":[{"speaker":"Paul Daly","startTime":0.51,"endTime":5.34,"body":"Okay, if you're in"},{"speaker":"Paul Daly","startTime":0.51,"endTime":5.34,"body":"Philly, and one name comes to"},{"speaker":"Paul Daly","startTime":5.34,"endTime":8.04,"body":"mind. Who is it?"},{"speaker":"Unknown","startTime":14.81,"endTime":16.88,"body":"This is Auto Collabs."},{"speaker":"Paul Daly","startTime":17.22,"endTime":19.62,"body":"Come on both of you"},{"speaker":"Paul Daly","startTime":17.22,"endTime":19.62,"body":"need to name from each of you,"},{"speaker":"Michael Cirillo","startTime":19.949,"endTime":20.939,"body":"Don Johnson."},{"speaker":"Paul Daly","startTime":21.09,"endTime":22.29,"body":"Well, that's okay."},{"speaker":"Michael Cirillo","startTime":22.32,"endTime":24.21,"body":"Or you just"},{"speaker":"Michael Cirillo","startTime":22.32,"endTime":24.21,"body":"didn't give any other quality."},{"speaker":"Paul Daly","startTime":26.04,"endTime":27.93,"body":"Like, I think the"},{"speaker":"Paul Daly","startTime":26.04,"endTime":27.93,"body":"craziest study, right?"},{"speaker":"Michael Cirillo","startTime":28.14,"endTime":29.73,"body":"I mean, lots of"},{"speaker":"Michael Cirillo","startTime":28.14,"endTime":29.73,"body":"names come into my mind"},{"speaker":"Michael Cirillo","startTime":29.73,"endTime":30.99,"body":"everywhere. I don't have to be."},{"speaker":"Paul Daly","startTime":31.92,"endTime":35.91,"body":"Okay. And what's the"},{"speaker":"Paul Daly","startTime":31.92,"endTime":35.91,"body":"if you were to personify the"},{"speaker":"Paul Daly","startTime":35.91,"endTime":39.36,"body":"overall energy of Philly, in one"},{"speaker":"Paul Daly","startTime":35.91,"endTime":39.36,"body":"word, what"},{"speaker":"Michael Cirillo","startTime":39.36,"endTime":42.3,"body":"would you say?"},{"speaker":"Michael Cirillo","startTime":39.36,"endTime":42.3,"body":"The roots, roots"},{"speaker":"Paul Daly","startTime":42.33,"endTime":43.32,"body":"that okay."},{"speaker":"Kyle Mountsier","startTime":44.82,"endTime":45.87,"body":"Nightly News,"},{"speaker":"Michael Cirillo","startTime":45.93,"endTime":49.23,"body":"you know, I'm"},{"speaker":"Michael Cirillo","startTime":45.93,"endTime":49.23,"body":"doing I'm doing this because I"},{"speaker":"Michael Cirillo","startTime":49.23,"endTime":52.62,"body":"know where he wants us to go"},{"speaker":"Michael Cirillo","startTime":49.23,"endTime":52.62,"body":"like, well,"},{"speaker":"Paul Daly","startTime":53.46,"endTime":55.59,"body":"let me put you on the"},{"speaker":"Paul Daly","startTime":53.46,"endTime":55.59,"body":"spot. One further. Since we're a"},{"speaker":"Paul Daly","startTime":55.59,"endTime":58.41,"body":"minute into this intro. Where do"},{"speaker":"Paul Daly","startTime":55.59,"endTime":58.41,"body":"I want to go?"},{"speaker":"Kyle Mountsier","startTime":60.57,"endTime":62.67,"body":"Smarty paint"},{"speaker":"Kyle Mountsier","startTime":60.57,"endTime":62.67,"body":"wants this to be at the top of"},{"speaker":"Kyle Mountsier","startTime":62.67,"endTime":65.13,"body":"the Rocky Steps is exactly where"},{"speaker":"Kyle Mountsier","startTime":62.67,"endTime":65.13,"body":"he wants to"},{"speaker":"Paul Daly","startTime":65.36,"endTime":70.46,"body":"know, you're all"},{"speaker":"Paul Daly","startTime":65.36,"endTime":70.46,"body":"wrong. You're wrong. You're"},{"speaker":"Paul Daly","startTime":70.46,"endTime":72.98,"body":"wrong. And you'll realize this"},{"speaker":"Paul Daly","startTime":70.46,"endTime":72.98,"body":"now, but Philadelphia is"},{"speaker":"Paul Daly","startTime":72.98,"endTime":77.57,"body":"definitely a city that is full"},{"speaker":"Paul Daly","startTime":72.98,"endTime":77.57,"body":"of people that have just grit"},{"speaker":"Paul Daly","startTime":77.57,"endTime":81.83,"body":"and just just get to work day in"},{"speaker":"Paul Daly","startTime":77.57,"endTime":81.83,"body":"and day out. Right? Yeah,"},{"speaker":"Paul Daly","startTime":81.83,"endTime":84.29,"body":"there's some you know, even the"},{"speaker":"Paul Daly","startTime":81.83,"endTime":84.29,"body":"stories that have made it out of"},{"speaker":"Paul Daly","startTime":84.29,"endTime":88.4,"body":"Philly, right, like Rocky, some"},{"speaker":"Paul Daly","startTime":84.29,"endTime":88.4,"body":"like the Founding Fathers, you"},{"speaker":"Paul Daly","startTime":88.4,"endTime":92.39,"body":"know, a little stuff like that."},{"speaker":"Paul Daly","startTime":88.4,"endTime":92.39,"body":"It really is. Just little,"},{"speaker":"Paul Daly","startTime":93.32,"endTime":95.87,"body":"little things like that. But it"},{"speaker":"Paul Daly","startTime":93.32,"endTime":95.87,"body":"really the essence of Philly is"},{"speaker":"Paul Daly","startTime":95.87,"endTime":99.53,"body":"really people that just show up"},{"speaker":"Paul Daly","startTime":95.87,"endTime":99.53,"body":"every day. And they just keep"},{"speaker":"Paul Daly","startTime":99.53,"endTime":101.45,"body":"moving forward. And they keep"},{"speaker":"Paul Daly","startTime":99.53,"endTime":101.45,"body":"moving forward. And today's"},{"speaker":"Paul Daly","startTime":101.45,"endTime":106.19,"body":"guests, Anthony Jingoli from"},{"speaker":"Paul Daly","startTime":101.45,"endTime":106.19,"body":"Effectv. Just reminds me of that"},{"speaker":"Paul Daly","startTime":106.19,"endTime":108.59,"body":"mentality. Like he's from"},{"speaker":"Paul Daly","startTime":106.19,"endTime":108.59,"body":"Philly. And like, he just"},{"speaker":"Paul Daly","startTime":108.59,"endTime":112.46,"body":"reminds me so of so many of the"},{"speaker":"Paul Daly","startTime":108.59,"endTime":112.46,"body":"hard working people that I know"},{"speaker":"Paul Daly","startTime":112.46,"endTime":115.85,"body":"from the city from growing up"},{"speaker":"Paul Daly","startTime":112.46,"endTime":115.85,"body":"there. And it's like, not a ton"},{"speaker":"Paul Daly","startTime":115.85,"endTime":120.17,"body":"of fanfare, right? But"},{"speaker":"Paul Daly","startTime":115.85,"endTime":120.17,"body":"dedicated, consistent, keep"},{"speaker":"Paul Daly","startTime":120.17,"endTime":123.29,"body":"swinging the bat day in and day"},{"speaker":"Paul Daly","startTime":120.17,"endTime":123.29,"body":"out. And just for some reason,"},{"speaker":"Paul Daly","startTime":123.35,"endTime":126.2,"body":"they're always standing still,"},{"speaker":"Paul Daly","startTime":123.35,"endTime":126.2,"body":"like they always just have"},{"speaker":"Paul Daly","startTime":126.2,"endTime":129.14,"body":"another round in them. So that's"},{"speaker":"Paul Daly","startTime":126.2,"endTime":129.14,"body":"where I was going with all that"},{"speaker":"Paul Daly","startTime":129.14,"endTime":129.68,"body":"gentleman."},{"speaker":"Kyle Mountsier","startTime":130.769,"endTime":133.529,"body":"Really, the"},{"speaker":"Kyle Mountsier","startTime":130.769,"endTime":133.529,"body":"whole intro was not dedicated to"},{"speaker":"Kyle Mountsier","startTime":133.529,"endTime":136.649,"body":"Anthony, it was dedicated to"},{"speaker":"Kyle Mountsier","startTime":133.529,"endTime":136.649,"body":"Paul being like, and I'm from"},{"speaker":"Kyle Mountsier","startTime":136.649,"endTime":144.269,"body":"Philly to do I talk about"},{"speaker":"Paul Daly","startTime":144.54,"endTime":148.08,"body":"but he stayed and I"},{"speaker":"Paul Daly","startTime":144.54,"endTime":148.08,"body":"one day, I'm"},{"speaker":"Kyle Mountsier","startTime":148.11,"endTime":152.19,"body":"gonna one day."},{"speaker":"Kyle Mountsier","startTime":148.11,"endTime":152.19,"body":"One day, Cirillo is gonna be"},{"speaker":"Kyle Mountsier","startTime":152.19,"endTime":153.84,"body":"like, let me tell you about"},{"speaker":"Kyle Mountsier","startTime":152.19,"endTime":153.84,"body":"Texas."},{"speaker":"Paul Daly","startTime":154.56,"endTime":156.27,"body":"He's gonna be like,"},{"speaker":"Paul Daly","startTime":154.56,"endTime":156.27,"body":"let me tell you about Canada."},{"speaker":"Kyle Mountsier","startTime":158.07,"endTime":161.1,"body":"Well, hey, look,"},{"speaker":"Kyle Mountsier","startTime":158.07,"endTime":161.1,"body":"with all of that said, we really"},{"speaker":"Kyle Mountsier","startTime":161.1,"endTime":166.17,"body":"hope that you enjoy this episode"},{"speaker":"Kyle Mountsier","startTime":161.1,"endTime":166.17,"body":"in our conversation with Anthony"},{"speaker":"Kyle Mountsier","startTime":166.2,"endTime":166.47,"body":"Jingoli."},{"speaker":"Kyle Mountsier","startTime":174.93,"endTime":178.95,"body":"All right, we are hanging out"},{"speaker":"Kyle Mountsier","startTime":174.93,"endTime":178.95,"body":"with Anthony Jingoli. I'm pretty"},{"speaker":"Kyle Mountsier","startTime":178.95,"endTime":181.92,"body":"sure I got that. Right. I think"},{"speaker":"Kyle Mountsier","startTime":178.95,"endTime":181.92,"body":"I've said it on on on camera a"},{"speaker":"Kyle Mountsier","startTime":181.92,"endTime":185.73,"body":"few times now, the regional"},{"speaker":"Kyle Mountsier","startTime":181.92,"endTime":185.73,"body":"regional director of auto for"},{"speaker":"Kyle Mountsier","startTime":185.76,"endTime":191.25,"body":"Effectv. And he is actually in"},{"speaker":"Kyle Mountsier","startTime":185.76,"endTime":191.25,"body":"Philly, where we will be very"},{"speaker":"Kyle Mountsier","startTime":192.21,"endTime":195.3,"body":"funny. Thanks for joining."},{"speaker":"Kyle Mountsier","startTime":192.21,"endTime":195.3,"body":"Thanks. Thanks for joining us,"},{"speaker":"Kyle Mountsier","startTime":195.3,"endTime":195.69,"body":"man."},{"speaker":"Anthony Jingoli","startTime":195.99,"endTime":198.81,"body":"I'm happy to be"},{"speaker":"Anthony Jingoli","startTime":195.99,"endTime":198.81,"body":"here. I'm patiently waiting for"},{"speaker":"Anthony Jingoli","startTime":198.81,"endTime":201.51,"body":"everybody to arrive. Because I"},{"speaker":"Anthony Jingoli","startTime":198.81,"endTime":201.51,"body":"think this is going to be such a"},{"speaker":"Anthony Jingoli","startTime":201.51,"endTime":205.95,"body":"fantastic event. So it's a great"},{"speaker":"Anthony Jingoli","startTime":201.51,"endTime":205.95,"body":"city, and everybody's gonna have"},{"speaker":"Anthony Jingoli","startTime":205.95,"endTime":208.5,"body":"a great time in the city. And"},{"speaker":"Anthony Jingoli","startTime":205.95,"endTime":208.5,"body":"then they get to learn a little"},{"speaker":"Anthony Jingoli","startTime":208.5,"endTime":211.11,"body":"bit about automotive along the"},{"speaker":"Anthony Jingoli","startTime":208.5,"endTime":211.11,"body":"way. So it's should be"},{"speaker":"Anthony Jingoli","startTime":211.11,"endTime":212.46,"body":"fantastic. Yeah,"},{"speaker":"Kyle Mountsier","startTime":212.24,"endTime":214.25,"body":"well, and what"},{"speaker":"Kyle Mountsier","startTime":212.24,"endTime":214.25,"body":"we found out is you're going to"},{"speaker":"Kyle Mountsier","startTime":214.25,"endTime":217.52,"body":"be patiently waiting for Cirillo"},{"speaker":"Kyle Mountsier","startTime":214.25,"endTime":217.52,"body":"for a long time because he just"},{"speaker":"Kyle Mountsier","startTime":217.52,"endTime":219.92,"body":"started walking that he's"},{"speaker":"Kyle Mountsier","startTime":217.52,"endTime":219.92,"body":"actually in front of a green"},{"speaker":"Kyle Mountsier","startTime":219.92,"endTime":221.81,"body":"screen. He didn't book his"},{"speaker":"Kyle Mountsier","startTime":219.92,"endTime":221.81,"body":"flights. And"},{"speaker":"Paul Daly","startTime":222.38,"endTime":224.48,"body":"he was like, this"},{"speaker":"Paul Daly","startTime":222.38,"endTime":224.48,"body":"isn't person I thought it was"},{"speaker":"Paul Daly","startTime":224.48,"endTime":225.14,"body":"virtual."},{"speaker":"Kyle Mountsier","startTime":228.5,"endTime":232.79,"body":"So So being from"},{"speaker":"Kyle Mountsier","startTime":228.5,"endTime":232.79,"body":"Philly, give us like, real quick"},{"speaker":"Kyle Mountsier","startTime":232.79,"endTime":235.19,"body":"before we get into the real"},{"speaker":"Kyle Mountsier","startTime":232.79,"endTime":235.19,"body":"thing, because you know, we"},{"speaker":"Kyle Mountsier","startTime":235.19,"endTime":237.92,"body":"don't get to talk to people that"},{"speaker":"Kyle Mountsier","startTime":235.19,"endTime":237.92,"body":"are on boots on ground where"},{"speaker":"Kyle Mountsier","startTime":237.95,"endTime":241.07,"body":"ASOTU CON going to be held that"},{"speaker":"Kyle Mountsier","startTime":237.95,"endTime":241.07,"body":"often. Like if people are coming"},{"speaker":"Kyle Mountsier","startTime":241.07,"endTime":243.32,"body":"to Philly and we know that their"},{"speaker":"Kyle Mountsier","startTime":241.07,"endTime":243.32,"body":"schedule is going to be packed"},{"speaker":"Kyle Mountsier","startTime":243.32,"endTime":247.16,"body":"with ASOTU CON but if they had"},{"speaker":"Kyle Mountsier","startTime":243.32,"endTime":247.16,"body":"like one hour to do one thing,"},{"speaker":"Kyle Mountsier","startTime":247.28,"endTime":250.52,"body":"what would you recommend that"},{"speaker":"Kyle Mountsier","startTime":247.28,"endTime":250.52,"body":"they make sure that they don't"},{"speaker":"Kyle Mountsier","startTime":250.52,"endTime":252.02,"body":"leave Philly without doing?"},{"speaker":"Anthony Jingoli","startTime":252.65,"endTime":254.33,"body":"Alright, so"},{"speaker":"Anthony Jingoli","startTime":252.65,"endTime":254.33,"body":"that's a great question because"},{"speaker":"Anthony Jingoli","startTime":254.33,"endTime":256.73,"body":"there's so many things but"},{"speaker":"Anthony Jingoli","startTime":254.33,"endTime":256.73,"body":"here's what I'm saying given"},{"speaker":"Anthony Jingoli","startTime":257.03,"endTime":260.27,"body":"when everybody's coming in if"},{"speaker":"Anthony Jingoli","startTime":257.03,"endTime":260.27,"body":"they're flying in Sunday, and"},{"speaker":"Anthony Jingoli","startTime":260.27,"endTime":262.7,"body":"this is my Italian is going to"},{"speaker":"Anthony Jingoli","startTime":260.27,"endTime":262.7,"body":"come out a little bit here but"},{"speaker":"Anthony Jingoli","startTime":262.7,"endTime":265.55,"body":"everybody's staying in South"},{"speaker":"Anthony Jingoli","startTime":262.7,"endTime":265.55,"body":"Philly go to the Italian markets"},{"speaker":"Anthony Jingoli","startTime":265.55,"endTime":270.26,"body":"like a 10 block market with"},{"speaker":"Anthony Jingoli","startTime":265.55,"endTime":270.26,"body":"everything you could imagine and"},{"speaker":"Anthony Jingoli","startTime":270.26,"endTime":274.88,"body":"one from standpoint for any kind"},{"speaker":"Anthony Jingoli","startTime":270.26,"endTime":274.88,"body":"of food or delicacy from an"},{"speaker":"Anthony Jingoli","startTime":274.88,"endTime":277.34,"body":"Italian standpoint is there so"},{"speaker":"Anthony Jingoli","startTime":274.88,"endTime":277.34,"body":"it's a nice if it's a nice day,"},{"speaker":"Anthony Jingoli","startTime":277.34,"endTime":280.58,"body":"you can take a walk you can go"},{"speaker":"Anthony Jingoli","startTime":277.34,"endTime":280.58,"body":"see it Pat's and Geno's butt up"},{"speaker":"Anthony Jingoli","startTime":280.58,"endTime":283.82,"body":"against it, so, that would be"},{"speaker":"Anthony Jingoli","startTime":280.58,"endTime":283.82,"body":"that would be a good little"},{"speaker":"Anthony Jingoli","startTime":283.82,"endTime":285.56,"body":"excursion. And with"},{"speaker":"Kyle Mountsier","startTime":285.81,"endTime":288.21,"body":"that, and with"},{"speaker":"Kyle Mountsier","startTime":285.81,"endTime":288.21,"body":"that we're gonna need some new"},{"speaker":"Kyle Mountsier","startTime":288.21,"endTime":290.04,"body":"moderators and podcasters"},{"speaker":"Michael Cirillo","startTime":293.19,"endTime":295.38,"body":"I'm just gonna"},{"speaker":"Michael Cirillo","startTime":293.19,"endTime":295.38,"body":"be you're gonna find me asleep"},{"speaker":"Michael Cirillo","startTime":295.38,"endTime":297.3,"body":"on a bed of like fresh bread"},{"speaker":"Paul Daly","startTime":298.5,"endTime":299.97,"body":"cannolis and fresh"},{"speaker":"Paul Daly","startTime":298.5,"endTime":299.97,"body":"bread"},{"speaker":"Michael Cirillo","startTime":301.53,"endTime":302.64,"body":"Only for a"},{"speaker":"Michael Cirillo","startTime":301.53,"endTime":302.64,"body":"pillow."},{"speaker":"Paul Daly","startTime":303.95,"endTime":305.42,"body":"That's good. I didn't"},{"speaker":"Paul Daly","startTime":303.95,"endTime":305.42,"body":"know what you're gonna say. I"},{"speaker":"Paul Daly","startTime":305.42,"endTime":307.25,"body":"was wondering because like, you"},{"speaker":"Paul Daly","startTime":305.42,"endTime":307.25,"body":"know, obviously there's a"},{"speaker":"Paul Daly","startTime":307.25,"endTime":309.95,"body":"touristy things, you know, it's"},{"speaker":"Paul Daly","startTime":307.25,"endTime":309.95,"body":"like, you're gonna have them go"},{"speaker":"Paul Daly","startTime":309.95,"endTime":312.2,"body":"to the Rocky Steps, you're gonna"},{"speaker":"Paul Daly","startTime":309.95,"endTime":312.2,"body":"have to go to Liberty Bell, but"},{"speaker":"Paul Daly","startTime":312.2,"endTime":316.55,"body":"the Italian market is literally"},{"speaker":"Paul Daly","startTime":312.2,"endTime":316.55,"body":"the thing you don't see on TV."},{"speaker":"Paul Daly","startTime":316.94,"endTime":320.78,"body":"That is one of the most"},{"speaker":"Paul Daly","startTime":316.94,"endTime":320.78,"body":"enjoyable parts of Philadelphia,"},{"speaker":"Paul Daly","startTime":320.78,"endTime":324.11,"body":"if you want to get a handle for"},{"speaker":"Paul Daly","startTime":320.78,"endTime":324.11,"body":"like, the culture and the"},{"speaker":"Paul Daly","startTime":324.11,"endTime":329.99,"body":"quality of the food and like,"},{"speaker":"Paul Daly","startTime":324.11,"endTime":329.99,"body":"now I want to go. Wait. It's not"},{"speaker":"Paul Daly","startTime":329.99,"endTime":335.48,"body":"that far from Ciocca Subaru not"},{"speaker":"Paul Daly","startTime":329.99,"endTime":335.48,"body":"that far. Field Trip, right?"},{"speaker":"Paul Daly","startTime":335.51,"endTime":335.84,"body":"Yeah."},{"speaker":"Kyle Mountsier","startTime":337.46,"endTime":340.22,"body":"All right, well,"},{"speaker":"Kyle Mountsier","startTime":337.46,"endTime":340.22,"body":"let's get into it, I'd love to"},{"speaker":"Kyle Mountsier","startTime":340.64,"endTime":345.17,"body":"take a little trip down memory"},{"speaker":"Kyle Mountsier","startTime":340.64,"endTime":345.17,"body":"lane. Because, you know, most"},{"speaker":"Kyle Mountsier","startTime":345.17,"endTime":349.04,"body":"people when they think about"},{"speaker":"Kyle Mountsier","startTime":345.17,"endTime":349.04,"body":"Comcast or Effectv, it's kind of"},{"speaker":"Kyle Mountsier","startTime":349.64,"endTime":354.65,"body":"the kind of person over there,"},{"speaker":"Kyle Mountsier","startTime":349.64,"endTime":354.65,"body":"the team over there, or the or"},{"speaker":"Kyle Mountsier","startTime":354.65,"endTime":357.86,"body":"the company over there that"},{"speaker":"Kyle Mountsier","startTime":354.65,"endTime":357.86,"body":"everybody knows a little bit"},{"speaker":"Kyle Mountsier","startTime":357.86,"endTime":361.58,"body":"about, but not enough about, and"},{"speaker":"Kyle Mountsier","startTime":357.86,"endTime":361.58,"body":"there's, but I think getting to"},{"speaker":"Kyle Mountsier","startTime":361.58,"endTime":364.37,"body":"know the people within"},{"speaker":"Kyle Mountsier","startTime":361.58,"endTime":364.37,"body":"organizations is always a lot, a"},{"speaker":"Kyle Mountsier","startTime":364.37,"endTime":367.64,"body":"lot of help, for me at least."},{"speaker":"Kyle Mountsier","startTime":364.37,"endTime":367.64,"body":"And so I'd love to hear a little"},{"speaker":"Kyle Mountsier","startTime":367.64,"endTime":370.94,"body":"bit about your history in"},{"speaker":"Kyle Mountsier","startTime":367.64,"endTime":370.94,"body":"automotive. Have you always been"},{"speaker":"Kyle Mountsier","startTime":370.94,"endTime":373.94,"body":"on the media side? Or has it"},{"speaker":"Kyle Mountsier","startTime":370.94,"endTime":373.94,"body":"been kind of a something that"},{"speaker":"Kyle Mountsier","startTime":373.94,"endTime":376.13,"body":"you've been around different"},{"speaker":"Kyle Mountsier","startTime":373.94,"endTime":376.13,"body":"parts of the of the automotive"},{"speaker":"Kyle Mountsier","startTime":376.13,"endTime":377.45,"body":"ecosystem? Yeah,"},{"speaker":"Anthony Jingoli","startTime":377.48,"endTime":380.45,"body":"I mean, my"},{"speaker":"Anthony Jingoli","startTime":377.48,"endTime":380.45,"body":"journey and automotive is, it's"},{"speaker":"Anthony Jingoli","startTime":380.45,"endTime":383.03,"body":"a little it's not traditional,"},{"speaker":"Anthony Jingoli","startTime":380.45,"endTime":383.03,"body":"but it's in the sense of I've"},{"speaker":"Anthony Jingoli","startTime":383.03,"endTime":387.8,"body":"been with Comcast for over 20"},{"speaker":"Anthony Jingoli","startTime":383.03,"endTime":387.8,"body":"years, I spent a long time here."},{"speaker":"Anthony Jingoli","startTime":387.8,"endTime":391.01,"body":"And I've moved in throughout a"},{"speaker":"Anthony Jingoli","startTime":387.8,"endTime":391.01,"body":"lot of different roles. And at"},{"speaker":"Anthony Jingoli","startTime":391.01,"endTime":394.55,"body":"one I'd started out in marketing"},{"speaker":"Anthony Jingoli","startTime":391.01,"endTime":394.55,"body":"and branding. So that's at my"},{"speaker":"Anthony Jingoli","startTime":394.55,"endTime":397.97,"body":"heart, that's what I am. But I"},{"speaker":"Anthony Jingoli","startTime":394.55,"endTime":397.97,"body":"took a role of business"},{"speaker":"Anthony Jingoli","startTime":397.97,"endTime":401.03,"body":"development role that was very"},{"speaker":"Anthony Jingoli","startTime":397.97,"endTime":401.03,"body":"focused on tier two automotive,"},{"speaker":"Anthony Jingoli","startTime":401.45,"endTime":404.15,"body":"about midway through my time"},{"speaker":"Anthony Jingoli","startTime":401.45,"endTime":404.15,"body":"here, and I got to spend a lot"},{"speaker":"Anthony Jingoli","startTime":404.15,"endTime":408.08,"body":"of time with dealers and dealer"},{"speaker":"Anthony Jingoli","startTime":404.15,"endTime":408.08,"body":"group presidents providing"},{"speaker":"Anthony Jingoli","startTime":408.11,"endTime":411.35,"body":"additional value they bought,"},{"speaker":"Anthony Jingoli","startTime":408.11,"endTime":411.35,"body":"they would buy television and"},{"speaker":"Anthony Jingoli","startTime":411.35,"endTime":415.04,"body":"use us for all the power of the"},{"speaker":"Anthony Jingoli","startTime":411.35,"endTime":415.04,"body":"sight, sound and motion. But"},{"speaker":"Anthony Jingoli","startTime":415.04,"endTime":418.13,"body":"then we would come up with other"},{"speaker":"Anthony Jingoli","startTime":415.04,"endTime":418.13,"body":"ways to push the brand out there"},{"speaker":"Anthony Jingoli","startTime":418.16,"endTime":421.67,"body":"for a Tier Two. And we did some"},{"speaker":"Anthony Jingoli","startTime":418.16,"endTime":421.67,"body":"really creative and fun things."},{"speaker":"Anthony Jingoli","startTime":422.84,"endTime":425.69,"body":"Like we did something awesome"},{"speaker":"Anthony Jingoli","startTime":422.84,"endTime":425.69,"body":"with Toyota called Haul away"},{"speaker":"Anthony Jingoli","startTime":425.69,"endTime":428.81,"body":"hunger, where it's really their"},{"speaker":"Anthony Jingoli","startTime":425.69,"endTime":428.81,"body":"event, but we brought it to life"},{"speaker":"Anthony Jingoli","startTime":428.81,"endTime":431.84,"body":"with video, and it's about 75"},{"speaker":"Anthony Jingoli","startTime":428.81,"endTime":431.84,"body":"tundras hadn't got Columbus"},{"speaker":"Anthony Jingoli","startTime":431.84,"endTime":435.71,"body":"Boulevard packed with food that"},{"speaker":"Anthony Jingoli","startTime":431.84,"endTime":435.71,"body":"gets delivered to Philabundance."},{"speaker":"Anthony Jingoli","startTime":435.71,"endTime":438.74,"body":"And we would kind of partner"},{"speaker":"Anthony Jingoli","startTime":435.71,"endTime":438.74,"body":"with these groups and bring"},{"speaker":"Anthony Jingoli","startTime":438.74,"endTime":441.35,"body":"these things to life and put"},{"speaker":"Anthony Jingoli","startTime":438.74,"endTime":441.35,"body":"them on television and put them"},{"speaker":"Anthony Jingoli","startTime":441.35,"endTime":445.52,"body":"into video. And getting into"},{"speaker":"Anthony Jingoli","startTime":441.35,"endTime":445.52,"body":"that community and starting to"},{"speaker":"Anthony Jingoli","startTime":445.52,"endTime":449.36,"body":"kind of feel that was pretty"},{"speaker":"Anthony Jingoli","startTime":445.52,"endTime":449.36,"body":"powerful. And then as we kept"},{"speaker":"Anthony Jingoli","startTime":449.36,"endTime":452.03,"body":"adjusting our business model,"},{"speaker":"Anthony Jingoli","startTime":449.36,"endTime":452.03,"body":"the opportunity to get into tier"},{"speaker":"Anthony Jingoli","startTime":452.03,"endTime":455.93,"body":"three came. And it was something"},{"speaker":"Anthony Jingoli","startTime":452.03,"endTime":455.93,"body":"that I jumped at, because of the"},{"speaker":"Anthony Jingoli","startTime":456.02,"endTime":459.14,"body":"dynamics I had working with"},{"speaker":"Anthony Jingoli","startTime":456.02,"endTime":459.14,"body":"these dealers and seeing what"},{"speaker":"Anthony Jingoli","startTime":459.14,"endTime":461.3,"body":"they did in the community and"},{"speaker":"Anthony Jingoli","startTime":459.14,"endTime":461.3,"body":"what they wanted to do with"},{"speaker":"Anthony Jingoli","startTime":461.3,"endTime":464.48,"body":"their, their brand and how"},{"speaker":"Anthony Jingoli","startTime":461.3,"endTime":464.48,"body":"passionate they were not just"},{"speaker":"Anthony Jingoli","startTime":464.48,"endTime":468.32,"body":"about automotive, but about the"},{"speaker":"Anthony Jingoli","startTime":464.48,"endTime":468.32,"body":"economy around them. And it"},{"speaker":"Anthony Jingoli","startTime":468.32,"endTime":472.16,"body":"really kind of kind of drove me."},{"speaker":"Anthony Jingoli","startTime":468.32,"endTime":472.16,"body":"So I stepped into this role in"},{"speaker":"Anthony Jingoli","startTime":472.16,"endTime":478.04,"body":"about 2017 and have been much"},{"speaker":"Anthony Jingoli","startTime":472.16,"endTime":478.04,"body":"more focused on tier three, and"},{"speaker":"Anthony Jingoli","startTime":478.04,"endTime":483.26,"body":"helping the lead our teams be a"},{"speaker":"Anthony Jingoli","startTime":478.04,"endTime":483.26,"body":"valuable solution provider to"},{"speaker":"Anthony Jingoli","startTime":483.26,"endTime":485.0,"body":"dealers all across our company."},{"speaker":"Kyle Mountsier","startTime":486.08,"endTime":490.49,"body":"So being in"},{"speaker":"Kyle Mountsier","startTime":486.08,"endTime":490.49,"body":"being at Effectv or Comcast for"},{"speaker":"Kyle Mountsier","startTime":490.49,"endTime":494.87,"body":"20 years. Like if people just"},{"speaker":"Kyle Mountsier","startTime":490.49,"endTime":494.87,"body":"put on a little like thinking"},{"speaker":"Kyle Mountsier","startTime":494.87,"endTime":499.55,"body":"caps real quick. You've been at"},{"speaker":"Kyle Mountsier","startTime":494.87,"endTime":499.55,"body":"a media organization that's"},{"speaker":"Kyle Mountsier","startTime":499.55,"endTime":504.11,"body":"focused focused on TV and video"},{"speaker":"Kyle Mountsier","startTime":499.55,"endTime":504.11,"body":"since before iPhones existed,"},{"speaker":"Kyle Mountsier","startTime":504.44,"endTime":510.41,"body":"right? So the amount of of"},{"speaker":"Kyle Mountsier","startTime":504.44,"endTime":510.41,"body":"change in the way that the"},{"speaker":"Kyle Mountsier","startTime":510.41,"endTime":515.54,"body":"company and maybe you even"},{"speaker":"Kyle Mountsier","startTime":510.41,"endTime":515.54,"body":"interact with advertising, or"},{"speaker":"Kyle Mountsier","startTime":515.54,"endTime":519.5,"body":"with long form or short term"},{"speaker":"Kyle Mountsier","startTime":515.54,"endTime":519.5,"body":"video must have been, I mean,"},{"speaker":"Kyle Mountsier","startTime":519.5,"endTime":523.85,"body":"you've been through all of the"},{"speaker":"Kyle Mountsier","startTime":519.5,"endTime":523.85,"body":"changes from moving to, you"},{"speaker":"Kyle Mountsier","startTime":523.85,"endTime":528.38,"body":"know, streaming services, and"},{"speaker":"Kyle Mountsier","startTime":523.85,"endTime":528.38,"body":"YouTube and OTT, and all this"},{"speaker":"Kyle Mountsier","startTime":528.44,"endTime":531.44,"body":"all these different types of"},{"speaker":"Kyle Mountsier","startTime":528.44,"endTime":531.44,"body":"video inputs that we now have in"},{"speaker":"Kyle Mountsier","startTime":531.44,"endTime":536.63,"body":"our life that we didn't have in"},{"speaker":"Kyle Mountsier","startTime":531.44,"endTime":536.63,"body":"2002. Right? What what's been"},{"speaker":"Kyle Mountsier","startTime":537.02,"endTime":540.26,"body":"what's been like maybe, maybe"},{"speaker":"Kyle Mountsier","startTime":537.02,"endTime":540.26,"body":"talk about, like, the most"},{"speaker":"Kyle Mountsier","startTime":540.26,"endTime":543.83,"body":"significant changes and the way"},{"speaker":"Kyle Mountsier","startTime":540.26,"endTime":543.83,"body":"that you've had to approach them"},{"speaker":"Kyle Mountsier","startTime":543.86,"endTime":547.55,"body":"as an employee, like at your"},{"speaker":"Kyle Mountsier","startTime":543.86,"endTime":547.55,"body":"personal level as those changes"},{"speaker":"Kyle Mountsier","startTime":547.55,"endTime":548.09,"body":"have happened."},{"speaker":"Anthony Jingoli","startTime":548.579,"endTime":551.189,"body":"Yeah, what's"},{"speaker":"Anthony Jingoli","startTime":548.579,"endTime":551.189,"body":"interesting about that is we"},{"speaker":"Anthony Jingoli","startTime":551.189,"endTime":554.459,"body":"I've gone in my career from"},{"speaker":"Anthony Jingoli","startTime":551.189,"endTime":554.459,"body":"being sort of the disrupter to"},{"speaker":"Anthony Jingoli","startTime":554.459,"endTime":557.879,"body":"being cable when it was on the"},{"speaker":"Anthony Jingoli","startTime":554.459,"endTime":557.879,"body":"on the common it was, you know,"},{"speaker":"Anthony Jingoli","startTime":557.879,"endTime":561.179,"body":"all these shows popping and"},{"speaker":"Anthony Jingoli","startTime":557.879,"endTime":561.179,"body":"reality TV and everybody wanted"},{"speaker":"Anthony Jingoli","startTime":561.209,"endTime":563.369,"body":"to be on cable, and our"},{"speaker":"Anthony Jingoli","startTime":561.209,"endTime":563.369,"body":"inventory was growing, and"},{"speaker":"Anthony Jingoli","startTime":563.369,"endTime":566.249,"body":"people wanted to advertise"},{"speaker":"Anthony Jingoli","startTime":563.369,"endTime":566.249,"body":"there. And we were disrupting"},{"speaker":"Anthony Jingoli","startTime":566.249,"endTime":569.849,"body":"the traditional television"},{"speaker":"Anthony Jingoli","startTime":566.249,"endTime":569.849,"body":"model. And then you fast forward"},{"speaker":"Anthony Jingoli","startTime":569.849,"endTime":573.389,"body":"and you know, TV changes, right"},{"speaker":"Anthony Jingoli","startTime":569.849,"endTime":573.389,"body":"and it becomes a different"},{"speaker":"Anthony Jingoli","startTime":573.389,"endTime":577.679,"body":"dynamic and now there's people"},{"speaker":"Anthony Jingoli","startTime":573.389,"endTime":577.679,"body":"disrupting us and and forcing us"},{"speaker":"Anthony Jingoli","startTime":577.679,"endTime":581.339,"body":"to change our perspective on"},{"speaker":"Anthony Jingoli","startTime":577.679,"endTime":581.339,"body":"things and I think that's been"},{"speaker":"Anthony Jingoli","startTime":581.939,"endTime":584.939,"body":"the if there's any one thing"},{"speaker":"Anthony Jingoli","startTime":581.939,"endTime":584.939,"body":"it's it's that you have to keep"},{"speaker":"Anthony Jingoli","startTime":584.939,"endTime":587.939,"body":"evolving and learning and I"},{"speaker":"Anthony Jingoli","startTime":584.939,"endTime":587.939,"body":"think what what Comcast does"},{"speaker":"Anthony Jingoli","startTime":587.939,"endTime":590.429,"body":"such a great job of is staying"},{"speaker":"Anthony Jingoli","startTime":587.939,"endTime":590.429,"body":"ahead of the curve on what's"},{"speaker":"Anthony Jingoli","startTime":590.429,"endTime":594.149,"body":"happening next. They're planning"},{"speaker":"Anthony Jingoli","startTime":590.429,"endTime":594.149,"body":"for what's happening because we"},{"speaker":"Anthony Jingoli","startTime":594.149,"endTime":597.059,"body":"understand what our consumers"},{"speaker":"Anthony Jingoli","startTime":594.149,"endTime":597.059,"body":"want, and we continue to pivot"},{"speaker":"Anthony Jingoli","startTime":597.059,"endTime":601.799,"body":"sort of our our cable business"},{"speaker":"Anthony Jingoli","startTime":597.059,"endTime":601.799,"body":"or video but Is this to support"},{"speaker":"Anthony Jingoli","startTime":601.799,"endTime":604.439,"body":"consumers and what their needs"},{"speaker":"Anthony Jingoli","startTime":601.799,"endTime":604.439,"body":"are. And then advertising is"},{"speaker":"Anthony Jingoli","startTime":604.439,"endTime":607.679,"body":"able to follow past that. So I"},{"speaker":"Anthony Jingoli","startTime":604.439,"endTime":607.679,"body":"think it's it's been an"},{"speaker":"Anthony Jingoli","startTime":607.679,"endTime":611.189,"body":"interesting dynamic of being"},{"speaker":"Anthony Jingoli","startTime":607.679,"endTime":611.189,"body":"sort of on top of the world, and"},{"speaker":"Anthony Jingoli","startTime":611.189,"endTime":613.559,"body":"then being the one that"},{"speaker":"Anthony Jingoli","startTime":611.189,"endTime":613.559,"body":"everybody's coming after and"},{"speaker":"Anthony Jingoli","startTime":613.559,"endTime":615.809,"body":"then having to kind of catch"},{"speaker":"Anthony Jingoli","startTime":613.559,"endTime":615.809,"body":"back up. Because we went through"},{"speaker":"Anthony Jingoli","startTime":615.809,"endTime":620.039,"body":"a phase where, you know, we had"},{"speaker":"Anthony Jingoli","startTime":615.809,"endTime":620.039,"body":"to get smarter and provide"},{"speaker":"Anthony Jingoli","startTime":620.039,"endTime":622.979,"body":"better resources, because"},{"speaker":"Anthony Jingoli","startTime":620.039,"endTime":622.979,"body":"digital came into focus and did"},{"speaker":"Anthony Jingoli","startTime":622.979,"endTime":626.789,"body":"a really good job of showing"},{"speaker":"Anthony Jingoli","startTime":622.979,"endTime":626.789,"body":"data and different things. So"},{"speaker":"Anthony Jingoli","startTime":626.789,"endTime":631.409,"body":"it's been good for us. But I've"},{"speaker":"Anthony Jingoli","startTime":626.789,"endTime":631.409,"body":"gotten to see both sides of it."},{"speaker":"Anthony Jingoli","startTime":631.409,"endTime":634.409,"body":"And it's definitely been an"},{"speaker":"Anthony Jingoli","startTime":631.409,"endTime":634.409,"body":"interesting ride, that's for"},{"speaker":"Paul Daly","startTime":634.0,"endTime":638.74,"body":"sure. So it's like"},{"speaker":"Paul Daly","startTime":634.0,"endTime":638.74,"body":"from disruptor to disrupted. You"},{"speaker":"Paul Daly","startTime":638.74,"endTime":641.56,"body":"know, it's like basically that"},{"speaker":"Paul Daly","startTime":638.74,"endTime":641.56,"body":"swing. So you remember that"},{"speaker":"Paul Daly","startTime":641.62,"endTime":645.85,"body":"being the disruptor part."},{"speaker":"Paul Daly","startTime":641.62,"endTime":645.85,"body":"There's usually a little more"},{"speaker":"Paul Daly","startTime":645.85,"endTime":648.64,"body":"ego involved when you're the"},{"speaker":"Paul Daly","startTime":645.85,"endTime":648.64,"body":"disruptor, right? Like being a"},{"speaker":"Paul Daly","startTime":648.64,"endTime":653.08,"body":"humble disrupter is not two"},{"speaker":"Paul Daly","startTime":648.64,"endTime":653.08,"body":"things that you usually hear"},{"speaker":"Paul Daly","startTime":653.08,"endTime":656.59,"body":"together. Although I think that"},{"speaker":"Paul Daly","startTime":653.08,"endTime":656.59,"body":"you find a humble disruptor. And"},{"speaker":"Paul Daly","startTime":656.59,"endTime":660.91,"body":"you have a really great thing."},{"speaker":"Paul Daly","startTime":656.59,"endTime":660.91,"body":"Back in when you when you were"},{"speaker":"Paul Daly","startTime":660.91,"endTime":663.07,"body":"disrupting traditional media,"},{"speaker":"Paul Daly","startTime":660.91,"endTime":663.07,"body":"what was the main value"},{"speaker":"Paul Daly","startTime":663.07,"endTime":663.7,"body":"proposition?"},{"speaker":"Anthony Jingoli","startTime":665.1,"endTime":667.62,"body":"I think it was"},{"speaker":"Anthony Jingoli","startTime":665.1,"endTime":667.62,"body":"geography. It was it was the"},{"speaker":"Anthony Jingoli","startTime":667.62,"endTime":670.14,"body":"biggest thing. We had geography"},{"speaker":"Anthony Jingoli","startTime":667.62,"endTime":670.14,"body":"and we could bring different"},{"speaker":"Anthony Jingoli","startTime":670.14,"endTime":673.47,"body":"kinds of audiences. So it went"},{"speaker":"Anthony Jingoli","startTime":670.14,"endTime":673.47,"body":"from the traditional broadcast"},{"speaker":"Anthony Jingoli","startTime":673.47,"endTime":676.32,"body":"model was one network and"},{"speaker":"Anthony Jingoli","startTime":673.47,"endTime":676.32,"body":"everybody sees the same thing,"},{"speaker":"Anthony Jingoli","startTime":676.32,"endTime":680.55,"body":"right? Correct. Yeah. And we"},{"speaker":"Anthony Jingoli","startTime":676.32,"endTime":680.55,"body":"could now we had zone. So you"},{"speaker":"Anthony Jingoli","startTime":680.55,"endTime":682.68,"body":"can advertise in different"},{"speaker":"Anthony Jingoli","startTime":680.55,"endTime":682.68,"body":"zones, you'd have to buy a whole"},{"speaker":"Anthony Jingoli","startTime":682.68,"endTime":686.46,"body":"DMA, you could buy a smaller"},{"speaker":"Anthony Jingoli","startTime":682.68,"endTime":686.46,"body":"area, maybe just your county. So"},{"speaker":"Anthony Jingoli","startTime":686.46,"endTime":689.04,"body":"that was very interesting to a"},{"speaker":"Anthony Jingoli","startTime":686.46,"endTime":689.04,"body":"dealer who didn't want to"},{"speaker":"Anthony Jingoli","startTime":689.04,"endTime":692.4,"body":"advertise down at the shore when"},{"speaker":"Anthony Jingoli","startTime":689.04,"endTime":692.4,"body":"they were in West Philadelphia."},{"speaker":"Anthony Jingoli","startTime":693.33,"endTime":695.43,"body":"So there was that point. And"},{"speaker":"Anthony Jingoli","startTime":693.33,"endTime":695.43,"body":"then we had all these networks"},{"speaker":"Anthony Jingoli","startTime":695.46,"endTime":698.52,"body":"that we were partnering with"},{"speaker":"Anthony Jingoli","startTime":695.46,"endTime":698.52,"body":"ESPN and HGTV Food Network that"},{"speaker":"Anthony Jingoli","startTime":698.52,"endTime":702.06,"body":"were could define certain kinds"},{"speaker":"Anthony Jingoli","startTime":698.52,"endTime":702.06,"body":"of audiences. And now it was"},{"speaker":"Anthony Jingoli","startTime":702.06,"endTime":706.11,"body":"easier to find your sort of"},{"speaker":"Anthony Jingoli","startTime":702.06,"endTime":706.11,"body":"niche customer, depending on"},{"speaker":"Anthony Jingoli","startTime":706.11,"endTime":708.96,"body":"what kind of business you were."},{"speaker":"Anthony Jingoli","startTime":706.11,"endTime":708.96,"body":"So I think those were the things"},{"speaker":"Anthony Jingoli","startTime":708.96,"endTime":711.33,"body":"that really set us apart out of"},{"speaker":"Anthony Jingoli","startTime":708.96,"endTime":711.33,"body":"the gate. And then there was"},{"speaker":"Anthony Jingoli","startTime":711.33,"endTime":713.58,"body":"just an influx of viewership"},{"speaker":"Anthony Jingoli","startTime":711.33,"endTime":713.58,"body":"there. And then that just"},{"speaker":"Anthony Jingoli","startTime":713.58,"endTime":715.17,"body":"carried us through. So"},{"speaker":"Paul Daly","startTime":715.17,"endTime":717.93,"body":"what What lessons do"},{"speaker":"Paul Daly","startTime":715.17,"endTime":717.93,"body":"you feel like you've carried"},{"speaker":"Paul Daly","startTime":717.93,"endTime":720.6,"body":"through being on the other end"},{"speaker":"Paul Daly","startTime":717.93,"endTime":720.6,"body":"of it? Yeah, like, now you're on"},{"speaker":"Paul Daly","startTime":720.6,"endTime":723.57,"body":"the other side of it, right? And"},{"speaker":"Paul Daly","startTime":720.6,"endTime":723.57,"body":"you're obviously making a real,"},{"speaker":"Paul Daly","startTime":723.9,"endTime":728.46,"body":"sophisticated and savvy push,"},{"speaker":"Paul Daly","startTime":723.9,"endTime":728.46,"body":"uh, you know, with digital, but"},{"speaker":"Paul Daly","startTime":728.49,"endTime":731.01,"body":"where did those two things"},{"speaker":"Paul Daly","startTime":728.49,"endTime":731.01,"body":"connect your experience on the"},{"speaker":"Paul Daly","startTime":731.01,"endTime":732.96,"body":"one end? And now your experience"},{"speaker":"Paul Daly","startTime":731.01,"endTime":732.96,"body":"on this end?"},{"speaker":"Anthony Jingoli","startTime":733.68,"endTime":737.46,"body":"Yeah, I think"},{"speaker":"Anthony Jingoli","startTime":733.68,"endTime":737.46,"body":"it's about I said a little bit"},{"speaker":"Anthony Jingoli","startTime":737.46,"endTime":743.37,"body":"earlier evolving. And learning,"},{"speaker":"Anthony Jingoli","startTime":737.46,"endTime":743.37,"body":"I think we was, we got to a"},{"speaker":"Anthony Jingoli","startTime":743.37,"endTime":746.55,"body":"point where we realized we"},{"speaker":"Anthony Jingoli","startTime":743.37,"endTime":746.55,"body":"really have to kind of lean in"},{"speaker":"Anthony Jingoli","startTime":746.61,"endTime":749.73,"body":"and figure out what we can do"},{"speaker":"Anthony Jingoli","startTime":746.61,"endTime":749.73,"body":"better, we can't just ride this"},{"speaker":"Anthony Jingoli","startTime":749.73,"endTime":753.06,"body":"sort of wave any longer. And"},{"speaker":"Anthony Jingoli","startTime":749.73,"endTime":753.06,"body":"again, Comcast was doing a lot"},{"speaker":"Anthony Jingoli","startTime":753.06,"endTime":755.46,"body":"of those things. But as an"},{"speaker":"Anthony Jingoli","startTime":753.06,"endTime":755.46,"body":"advertising business, we had to"},{"speaker":"Anthony Jingoli","startTime":755.82,"endTime":759.15,"body":"come around, come around to that"},{"speaker":"Anthony Jingoli","startTime":755.82,"endTime":759.15,"body":"and say, Okay, we have to"},{"speaker":"Anthony Jingoli","startTime":759.15,"endTime":761.58,"body":"provide more service more value."},{"speaker":"Anthony Jingoli","startTime":759.15,"endTime":761.58,"body":"That's part of what that"},{"speaker":"Anthony Jingoli","startTime":761.58,"endTime":764.37,"body":"business development role was,"},{"speaker":"Anthony Jingoli","startTime":761.58,"endTime":764.37,"body":"it was bringing more value to"},{"speaker":"Anthony Jingoli","startTime":764.37,"endTime":768.0,"body":"dealers and dealer groups. But"},{"speaker":"Anthony Jingoli","startTime":764.37,"endTime":768.0,"body":"then it was we have to do even"},{"speaker":"Anthony Jingoli","startTime":768.0,"endTime":770.43,"body":"more than that. And we have to"},{"speaker":"Anthony Jingoli","startTime":768.0,"endTime":770.43,"body":"do it faster. We're a big"},{"speaker":"Anthony Jingoli","startTime":770.43,"endTime":774.12,"body":"company. So we had to learn how"},{"speaker":"Anthony Jingoli","startTime":770.43,"endTime":774.12,"body":"to get quick. And I think"},{"speaker":"Anthony Jingoli","startTime":774.12,"endTime":777.24,"body":"that's, that's that point of"},{"speaker":"Anthony Jingoli","startTime":774.12,"endTime":777.24,"body":"inflection of, it's not just"},{"speaker":"Anthony Jingoli","startTime":777.24,"endTime":780.9,"body":"enough to get to do more for"},{"speaker":"Anthony Jingoli","startTime":777.24,"endTime":780.9,"body":"dealers, it's we have to do it"},{"speaker":"Anthony Jingoli","startTime":780.9,"endTime":785.01,"body":"faster. And we have to do really"},{"speaker":"Anthony Jingoli","startTime":780.9,"endTime":785.01,"body":"unique things. And not only do"},{"speaker":"Anthony Jingoli","startTime":785.01,"endTime":787.23,"body":"we have to catch up, but we got"},{"speaker":"Anthony Jingoli","startTime":785.01,"endTime":787.23,"body":"to pass the curve. And I think"},{"speaker":"Anthony Jingoli","startTime":787.23,"endTime":791.07,"body":"that's what we're set up to do"},{"speaker":"Anthony Jingoli","startTime":787.23,"endTime":791.07,"body":"now. But we had to take some"},{"speaker":"Anthony Jingoli","startTime":791.07,"endTime":794.16,"body":"time getting there, but we made"},{"speaker":"Anthony Jingoli","startTime":791.07,"endTime":794.16,"body":"it through and all along, there"},{"speaker":"Anthony Jingoli","startTime":794.16,"endTime":797.64,"body":"was still a lot of value we"},{"speaker":"Anthony Jingoli","startTime":794.16,"endTime":797.64,"body":"provided. But now I think we can"},{"speaker":"Anthony Jingoli","startTime":797.67,"endTime":801.27,"body":"we can do even more. And that's"},{"speaker":"Anthony Jingoli","startTime":797.67,"endTime":801.27,"body":"that's kind of been the critical"},{"speaker":"Anthony Jingoli","startTime":801.27,"endTime":801.96,"body":"piece for me."},{"speaker":"Michael Cirillo","startTime":802.71,"endTime":806.31,"body":"You know what I"},{"speaker":"Michael Cirillo","startTime":802.71,"endTime":806.31,"body":"love about this? It really, it"},{"speaker":"Michael Cirillo","startTime":806.31,"endTime":812.55,"body":"does two things. For me. It"},{"speaker":"Michael Cirillo","startTime":806.31,"endTime":812.55,"body":"emphasizes the point that when"},{"speaker":"Michael Cirillo","startTime":812.58,"endTime":817.17,"body":"something first comes out, it"},{"speaker":"Michael Cirillo","startTime":812.58,"endTime":817.17,"body":"never actually ends up the way"},{"speaker":"Michael Cirillo","startTime":817.17,"endTime":821.31,"body":"we all anticipate. So for"},{"speaker":"Michael Cirillo","startTime":817.17,"endTime":821.31,"body":"example, when web2 was really"},{"speaker":"Michael Cirillo","startTime":821.31,"endTime":823.89,"body":"like the bid, and we're like,"},{"speaker":"Michael Cirillo","startTime":821.31,"endTime":823.89,"body":"oh, man, this is going to kill"},{"speaker":"Michael Cirillo","startTime":824.82,"endTime":829.92,"body":"every type of media that came"},{"speaker":"Michael Cirillo","startTime":824.82,"endTime":829.92,"body":"before it. The second thing it"},{"speaker":"Michael Cirillo","startTime":829.92,"endTime":835.17,"body":"emphasizes is that given enough"},{"speaker":"Michael Cirillo","startTime":829.92,"endTime":835.17,"body":"time, we realize that this isn't"},{"speaker":"Michael Cirillo","startTime":835.17,"endTime":840.0,"body":"gonna kill something like TV or"},{"speaker":"Michael Cirillo","startTime":835.17,"endTime":840.0,"body":"radio, we could just digitize"},{"speaker":"Michael Cirillo","startTime":840.0,"endTime":844.68,"body":"it. You know, radio, isn't that"},{"speaker":"Michael Cirillo","startTime":840.0,"endTime":844.68,"body":"a podcast and like my kids don't"},{"speaker":"Michael Cirillo","startTime":844.68,"endTime":847.23,"body":"listen to radio, they listen to"},{"speaker":"Michael Cirillo","startTime":844.68,"endTime":847.23,"body":"podcasts. My kids don't watch"},{"speaker":"Michael Cirillo","startTime":847.23,"endTime":849.63,"body":"TV, they watch YouTube, they"},{"speaker":"Michael Cirillo","startTime":847.23,"endTime":849.63,"body":"watch Netflix, they watch all"},{"speaker":"Michael Cirillo","startTime":849.63,"endTime":853.56,"body":"we, you know, Amazon, whatever."},{"speaker":"Michael Cirillo","startTime":849.63,"endTime":853.56,"body":"But that's still TV to them. And"},{"speaker":"Michael Cirillo","startTime":853.56,"endTime":857.07,"body":"it's still radio to them. So we"},{"speaker":"Michael Cirillo","startTime":853.56,"endTime":857.07,"body":"could just evolve it but but to"},{"speaker":"Michael Cirillo","startTime":857.07,"endTime":862.23,"body":"the point of, you know,"},{"speaker":"Michael Cirillo","startTime":857.07,"endTime":862.23,"body":"evolving, and things not ending"},{"speaker":"Michael Cirillo","startTime":862.23,"endTime":867.48,"body":"up you know, like I look at"},{"speaker":"Michael Cirillo","startTime":862.23,"endTime":867.48,"body":"Radio was supposed to kill news"},{"speaker":"Michael Cirillo","startTime":867.63,"endTime":872.19,"body":"print, TV was supposed to kill."},{"speaker":"Michael Cirillo","startTime":867.63,"endTime":872.19,"body":"While radio was supposed to kill"},{"speaker":"Michael Cirillo","startTime":872.19,"endTime":875.46,"body":"the theater. TV was supposed to"},{"speaker":"Michael Cirillo","startTime":872.19,"endTime":875.46,"body":"kill the radio and the Internet"},{"speaker":"Michael Cirillo","startTime":875.46,"endTime":878.94,"body":"was supposed to kill it all. And"},{"speaker":"Michael Cirillo","startTime":875.46,"endTime":878.94,"body":"yet, here we are. It looks"},{"speaker":"Michael Cirillo","startTime":878.97,"endTime":882.9,"body":"vastly different in how we use"},{"speaker":"Michael Cirillo","startTime":878.97,"endTime":882.9,"body":"this medium to communicate and"},{"speaker":"Michael Cirillo","startTime":882.9,"endTime":886.29,"body":"aligning with you. But in that"},{"speaker":"Michael Cirillo","startTime":882.9,"endTime":886.29,"body":"evolution that you're kind of"},{"speaker":"Michael Cirillo","startTime":886.29,"endTime":889.5,"body":"talking about going from"},{"speaker":"Michael Cirillo","startTime":886.29,"endTime":889.5,"body":"disrupter to disruptee and then"},{"speaker":"Michael Cirillo","startTime":889.5,"endTime":894.09,"body":"maybe into disrupter again. Is"},{"speaker":"Michael Cirillo","startTime":889.5,"endTime":894.09,"body":"there a mindset shift that needs"},{"speaker":"Michael Cirillo","startTime":894.09,"endTime":897.72,"body":"to happen on part of the person"},{"speaker":"Michael Cirillo","startTime":894.09,"endTime":897.72,"body":"producing the ads or creating"},{"speaker":"Michael Cirillo","startTime":897.72,"endTime":900.06,"body":"the advertising to fit these new"},{"speaker":"Michael Cirillo","startTime":897.72,"endTime":900.06,"body":"mediums?"},{"speaker":"Anthony Jingoli","startTime":901.05,"endTime":903.78,"body":"Yeah, I"},{"speaker":"Anthony Jingoli","startTime":901.05,"endTime":903.78,"body":"definitely I think but but at"},{"speaker":"Anthony Jingoli","startTime":903.78,"endTime":906.09,"body":"its source, it's kind of still"},{"speaker":"Anthony Jingoli","startTime":903.78,"endTime":906.09,"body":"the same thing, right? It's"},{"speaker":"Anthony Jingoli","startTime":906.09,"endTime":908.67,"body":"Sight Sound motion, you're"},{"speaker":"Anthony Jingoli","startTime":906.09,"endTime":908.67,"body":"telling a story. And that"},{"speaker":"Anthony Jingoli","startTime":908.67,"endTime":912.39,"body":"doesn't change, and you're using"},{"speaker":"Anthony Jingoli","startTime":908.67,"endTime":912.39,"body":"video to tell the story. So now"},{"speaker":"Anthony Jingoli","startTime":912.39,"endTime":914.97,"body":"there's there's much more"},{"speaker":"Anthony Jingoli","startTime":912.39,"endTime":914.97,"body":"sophisticated ways to target"},{"speaker":"Anthony Jingoli","startTime":914.97,"endTime":918.27,"body":"that story to different"},{"speaker":"Anthony Jingoli","startTime":914.97,"endTime":918.27,"body":"audiences. But good storytelling"},{"speaker":"Anthony Jingoli","startTime":918.27,"endTime":922.29,"body":"is good storytelling, a good"},{"speaker":"Anthony Jingoli","startTime":918.27,"endTime":922.29,"body":"show produced in in 1980, for"},{"speaker":"Anthony Jingoli","startTime":922.29,"endTime":924.99,"body":"broadcast TV is still a good"},{"speaker":"Anthony Jingoli","startTime":922.29,"endTime":924.99,"body":"show, it's still, you know,"},{"speaker":"Anthony Jingoli","startTime":924.99,"endTime":929.4,"body":"tells great stories. So I think"},{"speaker":"Anthony Jingoli","startTime":924.99,"endTime":929.4,"body":"there's a tendency to it. And"},{"speaker":"Anthony Jingoli","startTime":929.4,"endTime":932.34,"body":"when these things tend to come"},{"speaker":"Anthony Jingoli","startTime":929.4,"endTime":932.34,"body":"back around again, to like we"},{"speaker":"Anthony Jingoli","startTime":932.34,"endTime":935.46,"body":"saw this with, you know,"},{"speaker":"Anthony Jingoli","startTime":932.34,"endTime":935.46,"body":"everything went streaming. And"},{"speaker":"Anthony Jingoli","startTime":935.46,"endTime":937.17,"body":"people say they're gonna watch"},{"speaker":"Anthony Jingoli","startTime":935.46,"endTime":937.17,"body":"on their tablets and their"},{"speaker":"Anthony Jingoli","startTime":937.17,"endTime":940.35,"body":"phones, but we see 83% of all"},{"speaker":"Anthony Jingoli","startTime":937.17,"endTime":940.35,"body":"viewing still happens on a big"},{"speaker":"Anthony Jingoli","startTime":940.35,"endTime":944.4,"body":"screen, because we just put all"},{"speaker":"Anthony Jingoli","startTime":940.35,"endTime":944.4,"body":"those apps on a TV. And people"},{"speaker":"Anthony Jingoli","startTime":944.4,"endTime":948.27,"body":"said, nobody wants to have all"},{"speaker":"Anthony Jingoli","startTime":944.4,"endTime":948.27,"body":"of these networks. In a bundle,"},{"speaker":"Anthony Jingoli","startTime":948.27,"endTime":950.49,"body":"they just want to watch what"},{"speaker":"Anthony Jingoli","startTime":948.27,"endTime":950.49,"body":"they want. But now there's all"},{"speaker":"Anthony Jingoli","startTime":950.49,"endTime":952.59,"body":"these streaming services that go"},{"speaker":"Anthony Jingoli","startTime":950.49,"endTime":952.59,"body":"on, right."},{"speaker":"Kyle Mountsier","startTime":954.15,"endTime":956.55,"body":"That's been my"},{"speaker":"Kyle Mountsier","startTime":954.15,"endTime":956.55,"body":"favorite new thing. someone's"},{"speaker":"Kyle Mountsier","startTime":956.55,"endTime":959.79,"body":"like, I'm a cord cutter. And"},{"speaker":"Kyle Mountsier","startTime":956.55,"endTime":959.79,"body":"they're like, Yeah, I got the"},{"speaker":"Kyle Mountsier","startTime":959.79,"endTime":963.03,"body":"apple thing and ESPN, but that"},{"speaker":"Kyle Mountsier","startTime":959.79,"endTime":963.03,"body":"came back"},{"speaker":"Paul Daly","startTime":963.27,"endTime":968.79,"body":"with Disney plus."},{"speaker":"Paul Daly","startTime":963.27,"endTime":968.79,"body":"Never watch it, but I got it,"},{"speaker":"Paul Daly","startTime":968.85,"endTime":969.3,"body":"right."},{"speaker":"Kyle Mountsier","startTime":972.3,"endTime":976.95,"body":"That's wild."},{"speaker":"Kyle Mountsier","startTime":972.3,"endTime":976.95,"body":"That's Yes. You know, so they'll"},{"speaker":"Kyle Mountsier","startTime":976.95,"endTime":978.42,"body":"go ahead, Paul. It's gonna say,"},{"speaker":"Paul Daly","startTime":979.199,"endTime":982.619,"body":"Oh, I have to throw"},{"speaker":"Paul Daly","startTime":979.199,"endTime":982.619,"body":"Michael just wanted to get his"},{"speaker":"Paul Daly","startTime":982.619,"endTime":986.039,"body":"two cents into the mix. Yeah,"},{"speaker":"Paul Daly","startTime":982.619,"endTime":986.039,"body":"there really is. I think that's"},{"speaker":"Paul Daly","startTime":986.039,"endTime":990.479,"body":"the benefit of experience."},{"speaker":"Paul Daly","startTime":986.039,"endTime":990.479,"body":"Right, you can look and you can"},{"speaker":"Paul Daly","startTime":990.479,"endTime":993.899,"body":"take a more measured step,"},{"speaker":"Paul Daly","startTime":990.479,"endTime":993.899,"body":"because if you haven't been"},{"speaker":"Paul Daly","startTime":993.899,"endTime":996.869,"body":"through a disruption haven't"},{"speaker":"Paul Daly","startTime":993.899,"endTime":996.869,"body":"been through a major transition,"},{"speaker":"Paul Daly","startTime":996.869,"endTime":999.779,"body":"right, like a generational"},{"speaker":"Paul Daly","startTime":996.869,"endTime":999.779,"body":"transition once every 20 years,"},{"speaker":"Paul Daly","startTime":999.779,"endTime":1002.239,"body":"right, it feels like they're,"},{"speaker":"Paul Daly","startTime":999.779,"endTime":1002.239,"body":"the transitions are getting a"},{"speaker":"Paul Daly","startTime":1002.239,"endTime":1006.169,"body":"little faster between"},{"speaker":"Paul Daly","startTime":1002.239,"endTime":1006.169,"body":"technologies. But I don't know,"},{"speaker":"Paul Daly","startTime":1006.169,"endTime":1010.729,"body":"I think 20 years is still kind"},{"speaker":"Paul Daly","startTime":1006.169,"endTime":1010.729,"body":"of a kind of a thing, you know,"},{"speaker":"Paul Daly","startTime":1010.729,"endTime":1013.699,"body":"and if you can kind of see"},{"speaker":"Paul Daly","startTime":1010.729,"endTime":1013.699,"body":"through a generation, the big"},{"speaker":"Paul Daly","startTime":1013.729,"endTime":1018.559,"body":"the big things that happen, you"},{"speaker":"Paul Daly","startTime":1013.729,"endTime":1018.559,"body":"have the benefit of being able"},{"speaker":"Paul Daly","startTime":1018.559,"endTime":1022.669,"body":"to measure your first step,"},{"speaker":"Paul Daly","startTime":1018.559,"endTime":1022.669,"body":"right, without feeling the need,"},{"speaker":"Paul Daly","startTime":1022.669,"endTime":1025.789,"body":"we see that a lot in the markets"},{"speaker":"Paul Daly","startTime":1022.669,"endTime":1025.789,"body":"today. A lot of young investors,"},{"speaker":"Paul Daly","startTime":1025.789,"endTime":1028.579,"body":"a lot of first time retail"},{"speaker":"Paul Daly","startTime":1025.789,"endTime":1028.579,"body":"investors have never seen a"},{"speaker":"Paul Daly","startTime":1028.579,"endTime":1031.489,"body":"downturn. So then when all of a"},{"speaker":"Paul Daly","startTime":1028.579,"endTime":1031.489,"body":"sudden the market turn, there"},{"speaker":"Paul Daly","startTime":1031.489,"endTime":1035.539,"body":"was no exposure to that. So"},{"speaker":"Paul Daly","startTime":1031.489,"endTime":1035.539,"body":"everybody panics, right? And you"},{"speaker":"Paul Daly","startTime":1035.539,"endTime":1038.209,"body":"get this really crazy"},{"speaker":"Paul Daly","startTime":1035.539,"endTime":1038.209,"body":"volatility. So with experience,"},{"speaker":"Paul Daly","startTime":1038.209,"endTime":1042.469,"body":"you do have the benefit of"},{"speaker":"Paul Daly","startTime":1038.209,"endTime":1042.469,"body":"saying like, ah, hold on a"},{"speaker":"Paul Daly","startTime":1042.469,"endTime":1045.949,"body":"second, let's just wait and see"},{"speaker":"Paul Daly","startTime":1042.469,"endTime":1045.949,"body":"if he zigzags before, we have to"},{"speaker":"Paul Daly","startTime":1045.949,"endTime":1049.429,"body":"like, go all the way in. So I"},{"speaker":"Paul Daly","startTime":1045.949,"endTime":1049.429,"body":"mean, I just see that as a"},{"speaker":"Paul Daly","startTime":1049.429,"endTime":1051.979,"body":"massive benefit of being through"},{"speaker":"Paul Daly","startTime":1049.429,"endTime":1051.979,"body":"it once or twice."},{"speaker":"Anthony Jingoli","startTime":1052.25,"endTime":1055.25,"body":"At this point,"},{"speaker":"Anthony Jingoli","startTime":1052.25,"endTime":1055.25,"body":"it was critical for what we just"},{"speaker":"Anthony Jingoli","startTime":1055.25,"endTime":1058.01,"body":"went through. Because our you"},{"speaker":"Anthony Jingoli","startTime":1055.25,"endTime":1058.01,"body":"know, there's a lot of dealers"},{"speaker":"Anthony Jingoli","startTime":1058.01,"endTime":1062.36,"body":"that weren't advertising as"},{"speaker":"Anthony Jingoli","startTime":1058.01,"endTime":1062.36,"body":"much, and we had to kind of work"},{"speaker":"Anthony Jingoli","startTime":1062.36,"endTime":1064.76,"body":"our way through that and figure"},{"speaker":"Anthony Jingoli","startTime":1062.36,"endTime":1064.76,"body":"it out. And we still are, I"},{"speaker":"Anthony Jingoli","startTime":1064.76,"endTime":1068.03,"body":"mean, the we consistently hear,"},{"speaker":"Anthony Jingoli","startTime":1064.76,"endTime":1068.03,"body":"listen, I'm not going to"},{"speaker":"Anthony Jingoli","startTime":1068.03,"endTime":1070.4,"body":"advertise, I don't have any"},{"speaker":"Anthony Jingoli","startTime":1068.03,"endTime":1070.4,"body":"inventory. And that's great. But"},{"speaker":"Anthony Jingoli","startTime":1070.73,"endTime":1073.52,"body":"our question now is, but do you"},{"speaker":"Anthony Jingoli","startTime":1070.73,"endTime":1073.52,"body":"have customers, because if you"},{"speaker":"Anthony Jingoli","startTime":1073.52,"endTime":1078.29,"body":"do, let's go tell the story."},{"speaker":"Anthony Jingoli","startTime":1073.52,"endTime":1078.29,"body":"You're gonna need to, to be in"},{"speaker":"Anthony Jingoli","startTime":1078.29,"endTime":1080.48,"body":"front of them one way or"},{"speaker":"Anthony Jingoli","startTime":1078.29,"endTime":1080.48,"body":"another, because cars will come"},{"speaker":"Anthony Jingoli","startTime":1080.48,"endTime":1083.54,"body":"back, and but you need to keep"},{"speaker":"Anthony Jingoli","startTime":1080.48,"endTime":1083.54,"body":"your brand out there. So that's,"},{"speaker":"Anthony Jingoli","startTime":1083.69,"endTime":1087.02,"body":"so we're trying to kind of be"},{"speaker":"Anthony Jingoli","startTime":1083.69,"endTime":1087.02,"body":"sensitive to what they're going"},{"speaker":"Anthony Jingoli","startTime":1087.02,"endTime":1090.89,"body":"through and understand it. But"},{"speaker":"Anthony Jingoli","startTime":1087.02,"endTime":1090.89,"body":"also remind them that your brand"},{"speaker":"Anthony Jingoli","startTime":1090.89,"endTime":1094.88,"body":"is important. And you should be"},{"speaker":"Anthony Jingoli","startTime":1090.89,"endTime":1094.88,"body":"present even through these tough"},{"speaker":"Anthony Jingoli","startTime":1094.88,"endTime":1097.67,"body":"times. So that when you come out"},{"speaker":"Anthony Jingoli","startTime":1094.88,"endTime":1097.67,"body":"of it, you have the ability to"},{"speaker":"Anthony Jingoli","startTime":1097.67,"endTime":1100.85,"body":"take a little more market share,"},{"speaker":"Anthony Jingoli","startTime":1097.67,"endTime":1100.85,"body":"or have a little bit more brand"},{"speaker":"Anthony Jingoli","startTime":1100.85,"endTime":1102.44,"body":"recognition in the marketplace."},{"speaker":"Michael Cirillo","startTime":1103.11,"endTime":1105.6,"body":"You know, and"},{"speaker":"Michael Cirillo","startTime":1103.11,"endTime":1105.6,"body":"also, can you can you love"},{"speaker":"Michael Cirillo","startTime":1105.6,"endTime":1109.56,"body":"yourself a little less? I mean,"},{"speaker":"Michael Cirillo","startTime":1105.6,"endTime":1109.56,"body":"we don't have inventory. Yeah,"},{"speaker":"Michael Cirillo","startTime":1109.56,"endTime":1112.35,"body":"but do you still exist? What do"},{"speaker":"Michael Cirillo","startTime":1109.56,"endTime":1112.35,"body":"you mean, what are we"},{"speaker":"Michael Cirillo","startTime":1112.35,"endTime":1116.82,"body":"advertising the thing a four"},{"speaker":"Michael Cirillo","startTime":1112.35,"endTime":1116.82,"body":"year old knows that you sell? I"},{"speaker":"Michael Cirillo","startTime":1116.82,"endTime":1121.08,"body":"just want to underscore this I"},{"speaker":"Michael Cirillo","startTime":1116.82,"endTime":1121.08,"body":"just got off a call with two"},{"speaker":"Michael Cirillo","startTime":1121.11,"endTime":1124.41,"body":"colleagues in South Africa. And"},{"speaker":"Michael Cirillo","startTime":1121.11,"endTime":1124.41,"body":"they were they were enlightening"},{"speaker":"Michael Cirillo","startTime":1124.41,"endTime":1130.23,"body":"me on the South African retail"},{"speaker":"Michael Cirillo","startTime":1124.41,"endTime":1130.23,"body":"you know, industry where the"},{"speaker":"Michael Cirillo","startTime":1130.23,"endTime":1133.44,"body":"German manufacturers have had an"},{"speaker":"Michael Cirillo","startTime":1130.23,"endTime":1133.44,"body":"agency model there for five"},{"speaker":"Michael Cirillo","startTime":1133.44,"endTime":1138.84,"body":"years, where you the lead time"},{"speaker":"Michael Cirillo","startTime":1133.44,"endTime":1138.84,"body":"regardless of chip shortage,"},{"speaker":"Michael Cirillo","startTime":1138.84,"endTime":1141.33,"body":"like we're talking about normal"},{"speaker":"Michael Cirillo","startTime":1138.84,"endTime":1141.33,"body":"times lead time on a vehicle was"},{"speaker":"Michael Cirillo","startTime":1141.33,"endTime":1148.29,"body":"six months or more. They really,"},{"speaker":"Michael Cirillo","startTime":1141.33,"endTime":1148.29,"body":"you know, shone a spotlight on"},{"speaker":"Michael Cirillo","startTime":1148.29,"endTime":1152.7,"body":"the importance of marketing you"},{"speaker":"Michael Cirillo","startTime":1148.29,"endTime":1152.7,"body":"not the car Wow, and how it's"},{"speaker":"Michael Cirillo","startTime":1152.7,"endTime":1156.06,"body":"always been that way. But here"},{"speaker":"Michael Cirillo","startTime":1152.7,"endTime":1156.06,"body":"we are in the United States"},{"speaker":"Michael Cirillo","startTime":1156.06,"endTime":1158.97,"body":"where we think we're the only"},{"speaker":"Michael Cirillo","startTime":1156.06,"endTime":1158.97,"body":"ones experienced we are on we"},{"speaker":"Michael Cirillo","startTime":1158.97,"endTime":1162.78,"body":"are at such an early phase of"},{"speaker":"Michael Cirillo","startTime":1158.97,"endTime":1162.78,"body":"like, you know, inventory"},{"speaker":"Michael Cirillo","startTime":1162.78,"endTime":1165.6,"body":"shortage and don't have things"},{"speaker":"Michael Cirillo","startTime":1162.78,"endTime":1165.6,"body":"on the lot and yada yada yada."},{"speaker":"Michael Cirillo","startTime":1165.93,"endTime":1169.23,"body":"But what you just said made me"},{"speaker":"Michael Cirillo","startTime":1165.93,"endTime":1169.23,"body":"think about how important it is"},{"speaker":"Michael Cirillo","startTime":1170.01,"endTime":1175.44,"body":"that if you've put all of the"},{"speaker":"Michael Cirillo","startTime":1170.01,"endTime":1175.44,"body":"the onus on the fact that you"},{"speaker":"Michael Cirillo","startTime":1175.44,"endTime":1178.68,"body":"don't have inventory you are"},{"speaker":"Michael Cirillo","startTime":1175.44,"endTime":1178.68,"body":"really undermining who you are"},{"speaker":"Michael Cirillo","startTime":1178.68,"endTime":1181.68,"body":"as a person and why people are"},{"speaker":"Michael Cirillo","startTime":1178.68,"endTime":1181.68,"body":"coming to you to buy a vehicle"},{"speaker":"Michael Cirillo","startTime":1181.68,"endTime":1182.1,"body":"in the first"},{"speaker":"Kyle Mountsier","startTime":1182.1,"endTime":1185.1,"body":"place crazy well"},{"speaker":"Kyle Mountsier","startTime":1182.1,"endTime":1185.1,"body":"and not just that, but the but"},{"speaker":"Kyle Mountsier","startTime":1185.1,"endTime":1189.81,"body":"you're undermining the value of"},{"speaker":"Kyle Mountsier","startTime":1185.1,"endTime":1189.81,"body":"your customer too, right. So"},{"speaker":"Kyle Mountsier","startTime":1189.81,"endTime":1195.09,"body":"like if you're placing a higher"},{"speaker":"Kyle Mountsier","startTime":1189.81,"endTime":1195.09,"body":"level of value on a single piece"},{"speaker":"Kyle Mountsier","startTime":1195.09,"endTime":1200.52,"body":"of inventory then you are the"},{"speaker":"Kyle Mountsier","startTime":1195.09,"endTime":1200.52,"body":"value of a customer being sticky"},{"speaker":"Kyle Mountsier","startTime":1200.52,"endTime":1202.08,"body":"to your relationships like"},{"speaker":"Michael Cirillo","startTime":1202.08,"endTime":1204.63,"body":"connection, all"},{"speaker":"Michael Cirillo","startTime":1202.08,"endTime":1204.63,"body":"of it. But don't lie to me. It's"},{"speaker":"Michael Cirillo","startTime":1204.63,"endTime":1206.55,"body":"just because I have a Suzuki on"},{"speaker":"Michael Cirillo","startTime":1204.63,"endTime":1206.55,"body":"the lot."},{"speaker":"Paul Daly","startTime":1207.0,"endTime":1209.16,"body":"Well, yeah, that's"},{"speaker":"Paul Daly","startTime":1207.0,"endTime":1209.16,"body":"the truth. If you think about"},{"speaker":"Paul Daly","startTime":1209.16,"endTime":1212.97,"body":"like, how, what's your six month"},{"speaker":"Paul Daly","startTime":1209.16,"endTime":1212.97,"body":"comment? If you like, kind of"},{"speaker":"Paul Daly","startTime":1212.97,"endTime":1215.79,"body":"use that as the benchmark? And"},{"speaker":"Paul Daly","startTime":1212.97,"endTime":1215.79,"body":"you say, Well, how would you"},{"speaker":"Paul Daly","startTime":1215.79,"endTime":1218.49,"body":"market yourself right now, if"},{"speaker":"Paul Daly","startTime":1215.79,"endTime":1218.49,"body":"you knew you didn't have a"},{"speaker":"Paul Daly","startTime":1218.49,"endTime":1221.97,"body":"product to sell for six months?"},{"speaker":"Paul Daly","startTime":1218.49,"endTime":1221.97,"body":"What would you talk about? What"},{"speaker":"Paul Daly","startTime":1221.97,"endTime":1225.39,"body":"would you say, knowing that you"},{"speaker":"Paul Daly","startTime":1221.97,"endTime":1225.39,"body":"will have the product is six"},{"speaker":"Paul Daly","startTime":1225.39,"endTime":1227.55,"body":"months from now, and it will be"},{"speaker":"Paul Daly","startTime":1225.39,"endTime":1227.55,"body":"ready to sell? And there's"},{"speaker":"Paul Daly","startTime":1227.55,"endTime":1229.5,"body":"somebody? What would you do?"},{"speaker":"Paul Daly","startTime":1227.55,"endTime":1229.5,"body":"What would you say?"},{"speaker":"Kyle Mountsier","startTime":1230.25,"endTime":1232.65,"body":"So Anthony, are"},{"speaker":"Kyle Mountsier","startTime":1230.25,"endTime":1232.65,"body":"you seeing a shift in the way"},{"speaker":"Kyle Mountsier","startTime":1232.65,"endTime":1235.62,"body":"that that that because you're"},{"speaker":"Kyle Mountsier","startTime":1232.65,"endTime":1235.62,"body":"telling like, Hey, tell a story?"},{"speaker":"Kyle Mountsier","startTime":1235.65,"endTime":1238.35,"body":"Are you seeing a shift in the"},{"speaker":"Kyle Mountsier","startTime":1235.65,"endTime":1238.35,"body":"type of content that the"},{"speaker":"Kyle Mountsier","startTime":1238.35,"endTime":1242.73,"body":"advertiser are placing on on ad"},{"speaker":"Kyle Mountsier","startTime":1238.35,"endTime":1242.73,"body":"platforms? Or is it still so"},{"speaker":"Kyle Mountsier","startTime":1242.73,"endTime":1246.09,"body":"dependent on inventory, that"},{"speaker":"Kyle Mountsier","startTime":1242.73,"endTime":1246.09,"body":"they that advertisers are still"},{"speaker":"Kyle Mountsier","startTime":1246.09,"endTime":1250.02,"body":"only putting one type of content"},{"speaker":"Kyle Mountsier","startTime":1246.09,"endTime":1250.02,"body":"piece out there? Or are you"},{"speaker":"Kyle Mountsier","startTime":1250.02,"endTime":1251.61,"body":"seeing a shift in the type of"},{"speaker":"Kyle Mountsier","startTime":1250.02,"endTime":1251.61,"body":"content,"},{"speaker":"Unknown","startTime":1252.0,"endTime":1254.19,"body":"it's a little bit of"},{"speaker":"Unknown","startTime":1252.0,"endTime":1254.19,"body":"both, I think the dealers that"},{"speaker":"Unknown","startTime":1254.19,"endTime":1257.49,"body":"leaned in and get branding and"},{"speaker":"Unknown","startTime":1254.19,"endTime":1257.49,"body":"understand that they want to be"},{"speaker":"Unknown","startTime":1257.49,"endTime":1259.32,"body":"in front of their customer,"},{"speaker":"Unknown","startTime":1257.49,"endTime":1259.32,"body":"because they want to drive a"},{"speaker":"Unknown","startTime":1259.32,"endTime":1261.87,"body":"lifetime value of that customer"},{"speaker":"Unknown","startTime":1259.32,"endTime":1261.87,"body":"and maybe not just one"},{"speaker":"Unknown","startTime":1261.87,"endTime":1266.07,"body":"transaction, they are telling"},{"speaker":"Unknown","startTime":1261.87,"endTime":1266.07,"body":"that story, maybe not as deeply"},{"speaker":"Unknown","startTime":1266.07,"endTime":1268.56,"body":"as we want, but they're but"},{"speaker":"Unknown","startTime":1266.07,"endTime":1268.56,"body":"they've they've shifted, and"},{"speaker":"Unknown","startTime":1268.56,"endTime":1272.34,"body":"they've stayed in front of their"},{"speaker":"Unknown","startTime":1268.56,"endTime":1272.34,"body":"their customer base, I think the"},{"speaker":"Unknown","startTime":1272.37,"endTime":1276.3,"body":"the co op programs drive a lot"},{"speaker":"Unknown","startTime":1272.37,"endTime":1276.3,"body":"of a lot of, you know, price,"},{"speaker":"Unknown","startTime":1276.33,"endTime":1280.35,"body":"sticker price, and some of those"},{"speaker":"Unknown","startTime":1276.33,"endTime":1280.35,"body":"old habits that so the the money"},{"speaker":"Unknown","startTime":1280.35,"endTime":1283.05,"body":"that we need this sort of bring"},{"speaker":"Unknown","startTime":1280.35,"endTime":1283.05,"body":"in to pay for the advertising is"},{"speaker":"Unknown","startTime":1283.05,"endTime":1286.08,"body":"driven by rules that require"},{"speaker":"Unknown","startTime":1283.05,"endTime":1286.08,"body":"that. So it makes it a little"},{"speaker":"Unknown","startTime":1286.08,"endTime":1290.25,"body":"harder to do that. So it'd be"},{"speaker":"Unknown","startTime":1286.08,"endTime":1290.25,"body":"interesting to see if OEM OEMs"},{"speaker":"Unknown","startTime":1290.25,"endTime":1295.56,"body":"begin to evolve some of that on"},{"speaker":"Unknown","startTime":1290.25,"endTime":1295.56,"body":"behalf of their dealers. But I"},{"speaker":"Unknown","startTime":1295.56,"endTime":1297.72,"body":"think there is and I think it's"},{"speaker":"Unknown","startTime":1295.56,"endTime":1297.72,"body":"a good sign because I think"},{"speaker":"Unknown","startTime":1297.72,"endTime":1302.22,"body":"dealers have an opportunity"},{"speaker":"Unknown","startTime":1297.72,"endTime":1302.22,"body":"right now. Because the consumer"},{"speaker":"Unknown","startTime":1302.22,"endTime":1304.56,"body":"is understood what what happens"},{"speaker":"Unknown","startTime":1302.22,"endTime":1304.56,"body":"at a dealership for the most"},{"speaker":"Unknown","startTime":1304.56,"endTime":1308.19,"body":"part, I get my car serviced, and"},{"speaker":"Unknown","startTime":1304.56,"endTime":1308.19,"body":"I buy a car, the dealers haven't"},{"speaker":"Unknown","startTime":1308.19,"endTime":1311.61,"body":"had to educate a lot on how that"},{"speaker":"Unknown","startTime":1308.19,"endTime":1311.61,"body":"works, where we're moving,"},{"speaker":"Unknown","startTime":1311.94,"endTime":1315.09,"body":"they're going to need to educate"},{"speaker":"Unknown","startTime":1311.94,"endTime":1315.09,"body":"consumers. Again, consumers are"},{"speaker":"Unknown","startTime":1315.09,"endTime":1317.4,"body":"going to want to feel"},{"speaker":"Unknown","startTime":1315.09,"endTime":1317.4,"body":"comfortable around EVs, they"},{"speaker":"Unknown","startTime":1317.4,"endTime":1321.09,"body":"want to understand the dynamics"},{"speaker":"Unknown","startTime":1317.4,"endTime":1321.09,"body":"of the logistics of it, digital"},{"speaker":"Unknown","startTime":1321.09,"endTime":1324.06,"body":"retailing is a new way of buying"},{"speaker":"Unknown","startTime":1321.09,"endTime":1324.06,"body":"a car, they're going to need to"},{"speaker":"Unknown","startTime":1324.06,"endTime":1327.63,"body":"learn and understand it, I"},{"speaker":"Unknown","startTime":1324.06,"endTime":1327.63,"body":"think, putting having trust out"},{"speaker":"Unknown","startTime":1327.63,"endTime":1330.9,"body":"there. And you know, a lot of"},{"speaker":"Unknown","startTime":1327.63,"endTime":1330.9,"body":"times your commercial, your"},{"speaker":"Unknown","startTime":1330.9,"endTime":1333.06,"body":"advertising is the first"},{"speaker":"Unknown","startTime":1330.9,"endTime":1333.06,"body":"impression you make on any"},{"speaker":"Unknown","startTime":1333.06,"endTime":1336.72,"body":"consumer. So if they feel trust"},{"speaker":"Unknown","startTime":1333.06,"endTime":1336.72,"body":"in that, and they know that,"},{"speaker":"Unknown","startTime":1336.72,"endTime":1339.33,"body":"hey, I'm gonna lean into an EV,"},{"speaker":"Unknown","startTime":1336.72,"endTime":1339.33,"body":"and this dealer has taught me"},{"speaker":"Unknown","startTime":1339.33,"endTime":1342.6,"body":"about it. So I'm gonna go learn"},{"speaker":"Unknown","startTime":1339.33,"endTime":1342.6,"body":"some more from them, that"},{"speaker":"Unknown","startTime":1342.6,"endTime":1345.45,"body":"creates this dynamic that they"},{"speaker":"Unknown","startTime":1342.6,"endTime":1345.45,"body":"haven't had for a long time. And"},{"speaker":"Unknown","startTime":1345.45,"endTime":1348.24,"body":"I think that they can go and"},{"speaker":"Unknown","startTime":1345.45,"endTime":1348.24,"body":"tell some new stories that they"},{"speaker":"Unknown","startTime":1348.24,"endTime":1351.63,"body":"haven't had the opportunity to"},{"speaker":"Unknown","startTime":1348.24,"endTime":1351.63,"body":"tell for a few years now."},{"speaker":"Kyle Mountsier","startTime":1351.0,"endTime":1357.21,"body":"I love that, I"},{"speaker":"Kyle Mountsier","startTime":1351.0,"endTime":1357.21,"body":"love that I want to I want to"},{"speaker":"Kyle Mountsier","startTime":1357.21,"endTime":1359.88,"body":"just key in on one thing that"},{"speaker":"Kyle Mountsier","startTime":1357.21,"endTime":1359.88,"body":"that we haven't talked about,"},{"speaker":"Kyle Mountsier","startTime":1359.88,"endTime":1363.63,"body":"because I think it's important,"},{"speaker":"Kyle Mountsier","startTime":1359.88,"endTime":1363.63,"body":"you know, early, you said like,"},{"speaker":"Kyle Mountsier","startTime":1363.66,"endTime":1369.0,"body":"as you were moving into, as you"},{"speaker":"Kyle Mountsier","startTime":1363.66,"endTime":1369.0,"body":"were moving into cable, you"},{"speaker":"Kyle Mountsier","startTime":1369.0,"endTime":1373.47,"body":"know, it was the ability to go"},{"speaker":"Kyle Mountsier","startTime":1369.0,"endTime":1373.47,"body":"from, you know, a linear, like"},{"speaker":"Kyle Mountsier","startTime":1373.47,"endTime":1378.69,"body":"very, very broad, broad reach,"},{"speaker":"Kyle Mountsier","startTime":1373.47,"endTime":1378.69,"body":"like targeting, you're only"},{"speaker":"Kyle Mountsier","startTime":1378.78,"endTime":1383.25,"body":"talking the city to you went"},{"speaker":"Kyle Mountsier","startTime":1378.78,"endTime":1383.25,"body":"down to zones. And I love to"},{"speaker":"Kyle Mountsier","startTime":1383.25,"endTime":1386.58,"body":"hear a little bit about because"},{"speaker":"Kyle Mountsier","startTime":1383.25,"endTime":1386.58,"body":"a lot of I think still a lot of"},{"speaker":"Kyle Mountsier","startTime":1386.58,"endTime":1389.91,"body":"people when they think about a"},{"speaker":"Kyle Mountsier","startTime":1386.58,"endTime":1389.91,"body":"TV or cable advertiser, they"},{"speaker":"Kyle Mountsier","startTime":1389.91,"endTime":1393.54,"body":"just still think in this, they"},{"speaker":"Kyle Mountsier","startTime":1389.91,"endTime":1393.54,"body":"think kind of legacy now, which"},{"speaker":"Kyle Mountsier","startTime":1393.54,"endTime":1397.62,"body":"is zone buys and zone bids. But"},{"speaker":"Kyle Mountsier","startTime":1393.54,"endTime":1397.62,"body":"from what I understand you guys"},{"speaker":"Kyle Mountsier","startTime":1397.74,"endTime":1401.4,"body":"at Effectv are, are actually"},{"speaker":"Kyle Mountsier","startTime":1397.74,"endTime":1401.4,"body":"going even deeper with the type"},{"speaker":"Kyle Mountsier","startTime":1401.4,"endTime":1404.04,"body":"of data and audience structures"},{"speaker":"Kyle Mountsier","startTime":1401.4,"endTime":1404.04,"body":"that you have that you've"},{"speaker":"Kyle Mountsier","startTime":1404.04,"endTime":1408.33,"body":"actually innovated at that level"},{"speaker":"Kyle Mountsier","startTime":1404.04,"endTime":1408.33,"body":"as well, allowing dealers to"},{"speaker":"Kyle Mountsier","startTime":1408.33,"endTime":1412.14,"body":"maybe put these stories in front"},{"speaker":"Kyle Mountsier","startTime":1408.33,"endTime":1412.14,"body":"of even a better audience. Can"},{"speaker":"Kyle Mountsier","startTime":1412.14,"endTime":1414.96,"body":"you talk a little bit about the"},{"speaker":"Kyle Mountsier","startTime":1412.14,"endTime":1414.96,"body":"evolution of those audiences?"},{"speaker":"Anthony Jingoli","startTime":1415.35,"endTime":1418.53,"body":"Yeah, I think"},{"speaker":"Anthony Jingoli","startTime":1415.35,"endTime":1418.53,"body":"he set it up perfectly, and that"},{"speaker":"Anthony Jingoli","startTime":1418.53,"endTime":1421.44,"body":"we were able to kind of shrink"},{"speaker":"Anthony Jingoli","startTime":1418.53,"endTime":1421.44,"body":"the geographies even more, so we"},{"speaker":"Anthony Jingoli","startTime":1421.44,"endTime":1425.43,"body":"can go down to a zip code level,"},{"speaker":"Anthony Jingoli","startTime":1421.44,"endTime":1425.43,"body":"especially with digital. So we"},{"speaker":"Anthony Jingoli","startTime":1425.43,"endTime":1428.16,"body":"can hone in on that. But then we"},{"speaker":"Anthony Jingoli","startTime":1425.43,"endTime":1428.16,"body":"really started to get more"},{"speaker":"Anthony Jingoli","startTime":1428.16,"endTime":1432.0,"body":"precise with the audiences"},{"speaker":"Anthony Jingoli","startTime":1428.16,"endTime":1432.0,"body":"because of our set top box data."},{"speaker":"Anthony Jingoli","startTime":1432.21,"endTime":1435.51,"body":"So we can aggregate the"},{"speaker":"Anthony Jingoli","startTime":1432.21,"endTime":1435.51,"body":"viewership data to be to be able"},{"speaker":"Anthony Jingoli","startTime":1435.51,"endTime":1439.11,"body":"to say, Okay, people that buy"},{"speaker":"Anthony Jingoli","startTime":1435.51,"endTime":1439.11,"body":"Honda's have these viewing"},{"speaker":"Anthony Jingoli","startTime":1439.11,"endTime":1441.78,"body":"habits, so let's go match"},{"speaker":"Anthony Jingoli","startTime":1439.11,"endTime":1441.78,"body":"commercials to those viewing"},{"speaker":"Anthony Jingoli","startTime":1441.78,"endTime":1445.26,"body":"habits. So now not only are you"},{"speaker":"Anthony Jingoli","startTime":1441.78,"endTime":1445.26,"body":"in the geography that's in your"},{"speaker":"Anthony Jingoli","startTime":1445.26,"endTime":1447.48,"body":"backyard, that's going to drive"},{"speaker":"Anthony Jingoli","startTime":1445.26,"endTime":1447.48,"body":"the most value into your"},{"speaker":"Anthony Jingoli","startTime":1447.48,"endTime":1449.85,"body":"dealership where you're talking"},{"speaker":"Anthony Jingoli","startTime":1447.48,"endTime":1449.85,"body":"to the people that are more"},{"speaker":"Anthony Jingoli","startTime":1449.85,"endTime":1453.24,"body":"likely to buy your car. And"},{"speaker":"Anthony Jingoli","startTime":1449.85,"endTime":1453.24,"body":"you're doing that not just at"},{"speaker":"Anthony Jingoli","startTime":1453.24,"endTime":1455.34,"body":"the bottom of the funnel, but"},{"speaker":"Anthony Jingoli","startTime":1453.24,"endTime":1455.34,"body":"you're teeing up this whole"},{"speaker":"Anthony Jingoli","startTime":1455.34,"endTime":1458.28,"body":"we've talked about the flywheel"},{"speaker":"Anthony Jingoli","startTime":1455.34,"endTime":1458.28,"body":"in the past, you're bringing in"},{"speaker":"Anthony Jingoli","startTime":1458.28,"endTime":1461.22,"body":"the bringing in these customers"},{"speaker":"Anthony Jingoli","startTime":1458.28,"endTime":1461.22,"body":"no matter what their need is,"},{"speaker":"Anthony Jingoli","startTime":1461.79,"endTime":1464.34,"body":"based on that time. So if you"},{"speaker":"Anthony Jingoli","startTime":1461.79,"endTime":1464.34,"body":"need to drive a service message,"},{"speaker":"Anthony Jingoli","startTime":1464.34,"endTime":1467.04,"body":"when you don't have inventory,"},{"speaker":"Anthony Jingoli","startTime":1464.34,"endTime":1467.04,"body":"you can go out and do that in"},{"speaker":"Anthony Jingoli","startTime":1467.04,"endTime":1470.13,"body":"the geography that matters. And"},{"speaker":"Anthony Jingoli","startTime":1467.04,"endTime":1470.13,"body":"then tee up and bring those"},{"speaker":"Anthony Jingoli","startTime":1470.13,"endTime":1473.1,"body":"customers into your dealership"},{"speaker":"Anthony Jingoli","startTime":1470.13,"endTime":1473.1,"body":"nurture them. And then when"},{"speaker":"Anthony Jingoli","startTime":1473.1,"endTime":1475.29,"body":"they're ready to buy new cars,"},{"speaker":"Anthony Jingoli","startTime":1473.1,"endTime":1475.29,"body":"when they're ready to do trade"},{"speaker":"Anthony Jingoli","startTime":1475.29,"endTime":1478.41,"body":"ins. They're there for you. So"},{"speaker":"Anthony Jingoli","startTime":1475.29,"endTime":1478.41,"body":"we've gotten a lot better at"},{"speaker":"Anthony Jingoli","startTime":1478.41,"endTime":1482.4,"body":"bringing that those insights in"},{"speaker":"Anthony Jingoli","startTime":1478.41,"endTime":1482.4,"body":"that first party data that"},{"speaker":"Anthony Jingoli","startTime":1482.4,"endTime":1487.44,"body":"Comcast has, it's so rich, and"},{"speaker":"Anthony Jingoli","startTime":1482.4,"endTime":1487.44,"body":"using it to help dealers inform"},{"speaker":"Anthony Jingoli","startTime":1487.44,"endTime":1490.62,"body":"their campaigns and be much more"},{"speaker":"Anthony Jingoli","startTime":1487.44,"endTime":1490.62,"body":"targeted than they've ever been"},{"speaker":"Anthony Jingoli","startTime":1490.92,"endTime":1492.24,"body":"for a mass medium."},{"speaker":"Paul Daly","startTime":1494.43,"endTime":1496.86,"body":"Anthony, we're going"},{"speaker":"Paul Daly","startTime":1494.43,"endTime":1496.86,"body":"to be at ASOTU CON on the ground"},{"speaker":"Paul Daly","startTime":1496.86,"endTime":1500.34,"body":"not too long from now. It's"},{"speaker":"Paul Daly","startTime":1496.86,"endTime":1500.34,"body":"really cool. then it's your"},{"speaker":"Paul Daly","startTime":1500.34,"endTime":1503.85,"body":"hometown. What is the Effectv"},{"speaker":"Paul Daly","startTime":1500.34,"endTime":1503.85,"body":"team? Looking to get out of"},{"speaker":"Paul Daly","startTime":1503.88,"endTime":1507.0,"body":"ASOTU CON and just involvement"},{"speaker":"Paul Daly","startTime":1503.88,"endTime":1507.0,"body":"in events like this?"},{"speaker":"Anthony Jingoli","startTime":1507.59,"endTime":1509.66,"body":"Yeah, I think"},{"speaker":"Anthony Jingoli","startTime":1507.59,"endTime":1509.66,"body":"it's education. We talked about"},{"speaker":"Anthony Jingoli","startTime":1509.66,"endTime":1513.44,"body":"that evolution, like I'm coming,"},{"speaker":"Anthony Jingoli","startTime":1509.66,"endTime":1513.44,"body":"ready to listen and learn and to"},{"speaker":"Anthony Jingoli","startTime":1513.47,"endTime":1516.26,"body":"end to talk to people about"},{"speaker":"Anthony Jingoli","startTime":1513.47,"endTime":1516.26,"body":"partnerships, like we we're in a"},{"speaker":"Anthony Jingoli","startTime":1516.26,"endTime":1519.2,"body":"space, right, we're not a pure"},{"speaker":"Anthony Jingoli","startTime":1516.26,"endTime":1519.2,"body":"automotive company, right? We"},{"speaker":"Anthony Jingoli","startTime":1519.2,"endTime":1522.05,"body":"have, we live we live"},{"speaker":"Anthony Jingoli","startTime":1519.2,"endTime":1522.05,"body":"automotive, because it's such a"},{"speaker":"Anthony Jingoli","startTime":1522.05,"endTime":1526.25,"body":"big part of our business. But"},{"speaker":"Anthony Jingoli","startTime":1522.05,"endTime":1526.25,"body":"I'm coming to learn and hear who"},{"speaker":"Anthony Jingoli","startTime":1526.25,"endTime":1529.67,"body":"we can talk to about partnering"},{"speaker":"Anthony Jingoli","startTime":1526.25,"endTime":1529.67,"body":"and, and finding other ways,"},{"speaker":"Anthony Jingoli","startTime":1529.67,"endTime":1532.88,"body":"because we have, we have all"},{"speaker":"Anthony Jingoli","startTime":1529.67,"endTime":1532.88,"body":"this robust data in this robust"},{"speaker":"Anthony Jingoli","startTime":1532.91,"endTime":1537.56,"body":"distribution platform, if we can"},{"speaker":"Anthony Jingoli","startTime":1532.91,"endTime":1537.56,"body":"have that be more influenced and"},{"speaker":"Anthony Jingoli","startTime":1537.56,"endTime":1540.47,"body":"educated by things that are an"},{"speaker":"Anthony Jingoli","startTime":1537.56,"endTime":1540.47,"body":"auto, everybody wins in that"},{"speaker":"Anthony Jingoli","startTime":1540.47,"endTime":1543.05,"body":"space. So I think from that"},{"speaker":"Anthony Jingoli","startTime":1540.47,"endTime":1543.05,"body":"standpoint, I'm really"},{"speaker":"Anthony Jingoli","startTime":1543.05,"endTime":1545.18,"body":"interested to just talk to"},{"speaker":"Anthony Jingoli","startTime":1543.05,"endTime":1545.18,"body":"people that I probably shouldn't"},{"speaker":"Anthony Jingoli","startTime":1545.18,"endTime":1547.67,"body":"even be talking to, I should be"},{"speaker":"Anthony Jingoli","startTime":1545.18,"endTime":1547.67,"body":"talking to dealers, but what"},{"speaker":"Anthony Jingoli","startTime":1547.67,"endTime":1549.89,"body":"kind of partnerships are out"},{"speaker":"Anthony Jingoli","startTime":1547.67,"endTime":1549.89,"body":"there and what opportunity is"},{"speaker":"Anthony Jingoli","startTime":1549.89,"endTime":1553.73,"body":"out there for us to make what we"},{"speaker":"Anthony Jingoli","startTime":1549.89,"endTime":1553.73,"body":"provide better in the hopes that"},{"speaker":"Anthony Jingoli","startTime":1553.73,"endTime":1556.22,"body":"that makes it dealers the"},{"speaker":"Anthony Jingoli","startTime":1553.73,"endTime":1556.22,"body":"experience for a dealer much"},{"speaker":"Anthony Jingoli","startTime":1556.22,"endTime":1556.61,"body":"better?"},{"speaker":"Paul Daly","startTime":1556.97,"endTime":1560.09,"body":"Well, Anthony, it was"},{"speaker":"Paul Daly","startTime":1556.97,"endTime":1560.09,"body":"so much fun. Oh, he's got he got"},{"speaker":"Kyle Mountsier","startTime":1560.0,"endTime":1563.6,"body":"horn. We never"},{"speaker":"Kyle Mountsier","startTime":1560.0,"endTime":1563.6,"body":"had the trigger pad on this, but"},{"speaker":"Kyle Mountsier","startTime":1560.09,"endTime":1560.18,"body":"the"},{"speaker":"Kyle Mountsier","startTime":1563.6,"endTime":1566.57,"body":"that just got me fired up."},{"speaker":"Kyle Mountsier","startTime":1563.6,"endTime":1566.57,"body":"Because I'm like, I'm thinking,"},{"speaker":"Kyle Mountsier","startTime":1566.69,"endTime":1569.6,"body":"you know, every collaborator"},{"speaker":"Kyle Mountsier","startTime":1566.69,"endTime":1569.6,"body":"that ever comes to an event is"},{"speaker":"Kyle Mountsier","startTime":1569.6,"endTime":1572.12,"body":"like, how do I find new"},{"speaker":"Kyle Mountsier","startTime":1569.6,"endTime":1572.12,"body":"contracts with dealer which I"},{"speaker":"Kyle Mountsier","startTime":1572.12,"endTime":1573.89,"body":"know that that's an"},{"speaker":"Kyle Mountsier","startTime":1572.12,"endTime":1573.89,"body":"intentionality and we want to"},{"speaker":"Kyle Mountsier","startTime":1573.89,"endTime":1576.35,"body":"connect dealers and industry"},{"speaker":"Kyle Mountsier","startTime":1573.89,"endTime":1576.35,"body":"partners together. But there's"},{"speaker":"Kyle Mountsier","startTime":1576.35,"endTime":1579.44,"body":"so much that can be gained from"},{"speaker":"Kyle Mountsier","startTime":1576.35,"endTime":1579.44,"body":"other industry partners or OEM"},{"speaker":"Kyle Mountsier","startTime":1579.44,"endTime":1582.41,"body":"representatives, understanding"},{"speaker":"Kyle Mountsier","startTime":1579.44,"endTime":1582.41,"body":"the network and the and the"},{"speaker":"Kyle Mountsier","startTime":1582.41,"endTime":1585.41,"body":"inclusivity, that if we bring"},{"speaker":"Kyle Mountsier","startTime":1582.41,"endTime":1585.41,"body":"everyone together, that"},{"speaker":"Kyle Mountsier","startTime":1585.44,"endTime":1588.44,"body":"everything just goes faster and"},{"speaker":"Kyle Mountsier","startTime":1585.44,"endTime":1588.44,"body":"further from an innovation?"},{"speaker":"Paul Daly","startTime":1588.47,"endTime":1590.99,"body":"Yeah, I would argue"},{"speaker":"Paul Daly","startTime":1588.47,"endTime":1590.99,"body":"that having Anthony's focus is"},{"speaker":"Paul Daly","startTime":1590.99,"endTime":1594.26,"body":"actually one that will yield"},{"speaker":"Paul Daly","startTime":1590.99,"endTime":1594.26,"body":"better, long lasting results"},{"speaker":"Paul Daly","startTime":1594.26,"endTime":1597.86,"body":"when it comes to connecting with"},{"speaker":"Paul Daly","startTime":1594.26,"endTime":1597.86,"body":"the right customers who get what"},{"speaker":"Paul Daly","startTime":1597.86,"endTime":1600.59,"body":"you do fully right. Not a"},{"speaker":"Paul Daly","startTime":1597.86,"endTime":1600.59,"body":"churning customer, but someone"},{"speaker":"Paul Daly","startTime":1600.59,"endTime":1603.77,"body":"who understands why the value"},{"speaker":"Paul Daly","startTime":1600.59,"endTime":1603.77,"body":"proposition is a good fit."},{"speaker":"Paul Daly","startTime":1603.77,"endTime":1606.71,"body":"Anthony, thank you so much for"},{"speaker":"Paul Daly","startTime":1603.77,"endTime":1606.71,"body":"sharing some of your stories"},{"speaker":"Paul Daly","startTime":1606.71,"endTime":1610.22,"body":"from disruptor to disrupted. And"},{"speaker":"Paul Daly","startTime":1606.71,"endTime":1610.22,"body":"we're on the way back to"},{"speaker":"Paul Daly","startTime":1610.22,"endTime":1613.16,"body":"disruptor on behalf of Kyle"},{"speaker":"Paul Daly","startTime":1610.22,"endTime":1613.16,"body":"Mountsier, Michael Cirillo,"},{"speaker":"Paul Daly","startTime":1613.19,"endTime":1615.26,"body":"myself, thanks for being on Auto"},{"speaker":"Paul Daly","startTime":1613.19,"endTime":1615.26,"body":"Collabs."},{"speaker":"Anthony Jingoli","startTime":1615.29,"endTime":1617.3,"body":"Thanks, guys"},{"speaker":"Anthony Jingoli","startTime":1615.29,"endTime":1617.3,"body":"been a pleasure looking forward"},{"speaker":"Anthony Jingoli","startTime":1617.3,"endTime":1617.87,"body":"to next week."},{"speaker":"Michael Cirillo","startTime":1621.74,"endTime":1623.93,"body":"You know, I'm"},{"speaker":"Michael Cirillo","startTime":1621.74,"endTime":1623.93,"body":"always interested in learning"},{"speaker":"Michael Cirillo","startTime":1623.93,"endTime":1628.04,"body":"from somebody who's kind of like"},{"speaker":"Michael Cirillo","startTime":1623.93,"endTime":1628.04,"body":"boots on the ground, has"},{"speaker":"Michael Cirillo","startTime":1628.04,"endTime":1631.49,"body":"experience in what we've all"},{"speaker":"Michael Cirillo","startTime":1628.04,"endTime":1631.49,"body":"kind of referred to as the"},{"speaker":"Michael Cirillo","startTime":1631.49,"endTime":1636.08,"body":"traditional way of doing things."},{"speaker":"Michael Cirillo","startTime":1631.49,"endTime":1636.08,"body":"And, and interested in seeing"},{"speaker":"Michael Cirillo","startTime":1636.08,"endTime":1638.69,"body":"how that bridges the gap. And of"},{"speaker":"Michael Cirillo","startTime":1636.08,"endTime":1638.69,"body":"course, Anthony joined us and"},{"speaker":"Michael Cirillo","startTime":1638.69,"endTime":1642.59,"body":"gave us some historical insight,"},{"speaker":"Michael Cirillo","startTime":1638.69,"endTime":1642.59,"body":"but also how it is incredibly"},{"speaker":"Michael Cirillo","startTime":1642.59,"endTime":1650.54,"body":"feasible to take a medium that"},{"speaker":"Michael Cirillo","startTime":1642.59,"endTime":1650.54,"body":"we all know and love and know"},{"speaker":"Michael Cirillo","startTime":1650.54,"endTime":1655.4,"body":"how to use and turn it into"},{"speaker":"Michael Cirillo","startTime":1650.54,"endTime":1655.4,"body":"something modern. What was your"},{"speaker":"Michael Cirillo","startTime":1655.4,"endTime":1656.12,"body":"take on that?"},{"speaker":"Kyle Mountsier","startTime":1657.26,"endTime":1660.74,"body":"Well, for me,"},{"speaker":"Kyle Mountsier","startTime":1657.26,"endTime":1660.74,"body":"this, like I extrapolate this"},{"speaker":"Kyle Mountsier","startTime":1660.74,"endTime":1665.45,"body":"straight to broader automotive."},{"speaker":"Kyle Mountsier","startTime":1660.74,"endTime":1665.45,"body":"Right, right, is that is that"},{"speaker":"Kyle Mountsier","startTime":1666.32,"endTime":1669.86,"body":"like, when you think about, you"},{"speaker":"Kyle Mountsier","startTime":1666.32,"endTime":1669.86,"body":"know, your Henry Ford, or even"},{"speaker":"Kyle Mountsier","startTime":1669.86,"endTime":1673.49,"body":"like the 70s and 80s of"},{"speaker":"Kyle Mountsier","startTime":1669.86,"endTime":1673.49,"body":"automotive, like super"},{"speaker":"Kyle Mountsier","startTime":1673.49,"endTime":1677.57,"body":"disruptive, extremely"},{"speaker":"Kyle Mountsier","startTime":1673.49,"endTime":1677.57,"body":"innovative. And then a phase of"},{"speaker":"Kyle Mountsier","startTime":1677.57,"endTime":1681.05,"body":"like, up vehicles just existed"},{"speaker":"Kyle Mountsier","startTime":1677.57,"endTime":1681.05,"body":"getting back and forth to work"},{"speaker":"Kyle Mountsier","startTime":1681.17,"endTime":1686.18,"body":"to say, hey, look, this can be"},{"speaker":"Kyle Mountsier","startTime":1681.17,"endTime":1686.18,"body":"again, a disruptive, innovative,"},{"speaker":"Kyle Mountsier","startTime":1687.41,"endTime":1693.11,"body":"like source of pop culture, and"},{"speaker":"Kyle Mountsier","startTime":1687.41,"endTime":1693.11,"body":"to see a company like Effectv or"},{"speaker":"Kyle Mountsier","startTime":1693.11,"endTime":1698.72,"body":"Comcast who now like, again,"},{"speaker":"Kyle Mountsier","startTime":1693.11,"endTime":1698.72,"body":"it's mind boggling to me that in"},{"speaker":"Kyle Mountsier","startTime":1698.72,"endTime":1702.92,"body":"a 20 year timeframe, we can have"},{"speaker":"Kyle Mountsier","startTime":1698.72,"endTime":1702.92,"body":"a company go from like, Oh, my"},{"speaker":"Kyle Mountsier","startTime":1702.92,"endTime":1707.57,"body":"goodness, look at what they're"},{"speaker":"Kyle Mountsier","startTime":1702.92,"endTime":1707.57,"body":"doing to get off of cable right"},{"speaker":"Kyle Mountsier","startTime":1707.84,"endTime":1711.62,"body":"now only only over here. And so,"},{"speaker":"Kyle Mountsier","startTime":1707.84,"endTime":1711.62,"body":"you know, for a company like"},{"speaker":"Kyle Mountsier","startTime":1711.62,"endTime":1713.99,"body":"that, to kind of give us an"},{"speaker":"Kyle Mountsier","startTime":1711.62,"endTime":1713.99,"body":"insight into what it looks like"},{"speaker":"Kyle Mountsier","startTime":1713.99,"endTime":1717.08,"body":"to move back in the disruptor"},{"speaker":"Kyle Mountsier","startTime":1713.99,"endTime":1717.08,"body":"phase. I mean, at the end, he"},{"speaker":"Kyle Mountsier","startTime":1717.08,"endTime":1720.56,"body":"was talking about how much data"},{"speaker":"Kyle Mountsier","startTime":1717.08,"endTime":1720.56,"body":"they have access to and the way"},{"speaker":"Kyle Mountsier","startTime":1720.56,"endTime":1722.93,"body":"that they're doing audience"},{"speaker":"Kyle Mountsier","startTime":1720.56,"endTime":1722.93,"body":"data. I mean, it's just as"},{"speaker":"Kyle Mountsier","startTime":1722.93,"endTime":1726.83,"body":"dialed in as many social media"},{"speaker":"Kyle Mountsier","startTime":1722.93,"endTime":1726.83,"body":"or Google Ad platform data's,"},{"speaker":"Kyle Mountsier","startTime":1727.04,"endTime":1731.93,"body":"you know, data centers. And so,"},{"speaker":"Kyle Mountsier","startTime":1727.04,"endTime":1731.93,"body":"you know, finding that as"},{"speaker":"Kyle Mountsier","startTime":1731.96,"endTime":1735.62,"body":"inspiration from a broader"},{"speaker":"Kyle Mountsier","startTime":1731.96,"endTime":1735.62,"body":"automotive perspective, to say,"},{"speaker":"Kyle Mountsier","startTime":1735.65,"endTime":1739.13,"body":"hey, look, if if a big company"},{"speaker":"Kyle Mountsier","startTime":1735.65,"endTime":1739.13,"body":"like that publicly traded"},{"speaker":"Kyle Mountsier","startTime":1739.13,"endTime":1743.93,"body":"company like that can do it,"},{"speaker":"Kyle Mountsier","startTime":1739.13,"endTime":1743.93,"body":"then anybody you know, in any"},{"speaker":"Kyle Mountsier","startTime":1743.93,"endTime":1747.32,"body":"retail business can take those"},{"speaker":"Kyle Mountsier","startTime":1743.93,"endTime":1747.32,"body":"bumps and bruises and make"},{"speaker":"Kyle Mountsier","startTime":1747.32,"endTime":1750.23,"body":"shifts to go to innovative"},{"speaker":"Kyle Mountsier","startTime":1747.32,"endTime":1750.23,"body":"disrupter, again,"},{"speaker":"Paul Daly","startTime":1750.48,"endTime":1753.06,"body":"one of my favorite"},{"speaker":"Paul Daly","startTime":1750.48,"endTime":1753.06,"body":"things about what he said was"},{"speaker":"Paul Daly","startTime":1753.06,"endTime":1757.08,"body":"when he kind of distilled"},{"speaker":"Paul Daly","startTime":1753.06,"endTime":1757.08,"body":"everything down, we were talking"},{"speaker":"Paul Daly","startTime":1757.08,"endTime":1760.68,"body":"about the different delivery"},{"speaker":"Paul Daly","startTime":1757.08,"endTime":1760.68,"body":"methods of the message, whether"},{"speaker":"Paul Daly","startTime":1760.68,"endTime":1763.95,"body":"it what kind of screens it shows"},{"speaker":"Paul Daly","startTime":1760.68,"endTime":1763.95,"body":"up on and he says in the end,"},{"speaker":"Paul Daly","startTime":1763.95,"endTime":1767.55,"body":"it's sight, sound and motion. I"},{"speaker":"Paul Daly","startTime":1763.95,"endTime":1767.55,"body":"really love that because if"},{"speaker":"Paul Daly","startTime":1767.58,"endTime":1770.34,"body":"regardless of the platform,"},{"speaker":"Paul Daly","startTime":1767.58,"endTime":1770.34,"body":"you're on, regardless of the"},{"speaker":"Paul Daly","startTime":1770.34,"endTime":1774.0,"body":"distribution method, the sights,"},{"speaker":"Paul Daly","startTime":1770.34,"endTime":1774.0,"body":"the sounds and the motion has to"},{"speaker":"Paul Daly","startTime":1774.0,"endTime":1778.89,"body":"be compelling. It has to connect"},{"speaker":"Paul Daly","startTime":1774.0,"endTime":1778.89,"body":"or it is equally as effective as"},{"speaker":"Paul Daly","startTime":1779.13,"endTime":1783.36,"body":"any other medium. So I use the"},{"speaker":"Paul Daly","startTime":1779.13,"endTime":1783.36,"body":"word Effectv in that Not"},{"speaker":"Paul Daly","startTime":1783.36,"endTime":1787.29,"body":"intentionally, but all that"},{"speaker":"Paul Daly","startTime":1783.36,"endTime":1787.29,"body":"being said, we had a great time"},{"speaker":"Paul Daly","startTime":1787.29,"endTime":1792.6,"body":"with Anthony. And so behalf on"},{"speaker":"Paul Daly","startTime":1787.29,"endTime":1792.6,"body":"behalf of my Non-Philly, born"},{"speaker":"Paul Daly","startTime":1792.6,"endTime":1797.22,"body":"and bred co host Michael Cirillo"},{"speaker":"Paul Daly","startTime":1792.6,"endTime":1797.22,"body":"and Kyle Mountsier. Thank you so"},{"speaker":"Paul Daly","startTime":1797.22,"endTime":1799.05,"body":"much for joining us on Auto"},{"speaker":"Paul Daly","startTime":1797.22,"endTime":1799.05,"body":"Collabs"},{"speaker":"Unknown","startTime":1799.08,"endTime":1802.44,"body":"sign up for our free"},{"speaker":"Unknown","startTime":1799.08,"endTime":1802.44,"body":"and fun to read daily email for"},{"speaker":"Unknown","startTime":1802.44,"endTime":1806.28,"body":"a free shot of relevant news and"},{"speaker":"Unknown","startTime":1802.44,"endTime":1806.28,"body":"automotive, retail media and pop"},{"speaker":"Unknown","startTime":1806.28,"endTime":1812.1,"body":"culture. You can get it now at"},{"speaker":"Unknown","startTime":1806.28,"endTime":1812.1,"body":"asotu.com that's ASOtu.com. If"},{"speaker":"Unknown","startTime":1812.1,"endTime":1815.4,"body":"you love this podcast, please"},{"speaker":"Unknown","startTime":1812.1,"endTime":1815.4,"body":"leave us a review and share it"},{"speaker":"Unknown","startTime":1815.4,"endTime":1818.43,"body":"with a friend. Thanks again for"},{"speaker":"Unknown","startTime":1815.4,"endTime":1818.43,"body":"listening. We'll see you next"},{"speaker":"Unknown","startTime":1818.43,"endTime":1818.64,"body":"time"}]}