{"version":"1.0.0","segments":[{"speaker":"Michael Cirillo","startTime":0.0,"endTime":1.89,"body":"How many people"},{"speaker":"Michael Cirillo","startTime":0.0,"endTime":1.89,"body":"do you know?"},{"speaker":"Unknown","startTime":8.49,"endTime":10.44,"body":"This is auto collabs"},{"speaker":"Michael Cirillo","startTime":10.47,"endTime":13.47,"body":"that have rung"},{"speaker":"Michael Cirillo","startTime":10.47,"endTime":13.47,"body":"the bell, not once. Maybe not"},{"speaker":"Michael Cirillo","startTime":13.47,"endTime":15.24,"body":"twice, but a third time"},{"speaker":"Kyle Mountsier","startTime":16.53,"endTime":20.43,"body":"on Well, I can"},{"speaker":"Kyle Mountsier","startTime":16.53,"endTime":20.43,"body":"think of a lot of boxers that"},{"speaker":"Kyle Mountsier","startTime":20.43,"endTime":24.51,"body":"have done that. We could go with"},{"speaker":"Kyle Mountsier","startTime":20.43,"endTime":24.51,"body":"Ali, we could go with Tyson, if"},{"speaker":"Kyle Mountsier","startTime":24.51,"endTime":26.73,"body":"you want to get really technical"},{"speaker":"Kyle Mountsier","startTime":24.51,"endTime":26.73,"body":"about ringing the bell, like"},{"speaker":"Kyle Mountsier","startTime":26.73,"endTime":29.91,"body":"lots of lots of the UFC"},{"speaker":"Kyle Mountsier","startTime":26.73,"endTime":29.91,"body":"fighters, how many you want to"},{"speaker":"Kyle Mountsier","startTime":29.94,"endTime":32.13,"body":"you want to go Google it? Or"},{"speaker":"Kyle Mountsier","startTime":29.94,"endTime":32.13,"body":"what do you think?"},{"speaker":"Michael Cirillo","startTime":32.16,"endTime":34.23,"body":"Yeah, well, I"},{"speaker":"Michael Cirillo","startTime":32.16,"endTime":34.23,"body":"don't know. We could Google it."},{"speaker":"Michael Cirillo","startTime":34.23,"endTime":37.32,"body":"But then I immediately think of"},{"speaker":"Michael Cirillo","startTime":34.23,"endTime":37.32,"body":"our guests today, Dan Moore from"},{"speaker":"Michael Cirillo","startTime":38.04,"endTime":38.73,"body":"Oh,"},{"speaker":"Paul Daly","startTime":39.51,"endTime":40.68,"body":"that was my first"},{"speaker":"Paul Daly","startTime":39.51,"endTime":40.68,"body":"thought."},{"speaker":"Michael Cirillo","startTime":40.92,"endTime":42.21,"body":"That was your"},{"speaker":"Michael Cirillo","startTime":40.92,"endTime":42.21,"body":"first thought how many people"},{"speaker":"Michael Cirillo","startTime":42.21,"endTime":45.72,"body":"did it? Yeah, I mean, cuz he,"},{"speaker":"Michael Cirillo","startTime":42.21,"endTime":45.72,"body":"he's at the point now, where"},{"speaker":"Michael Cirillo","startTime":45.72,"endTime":48.99,"body":"he's rung the bell, so many"},{"speaker":"Michael Cirillo","startTime":45.72,"endTime":48.99,"body":"times that it's like, I don't"},{"speaker":"Michael Cirillo","startTime":48.99,"endTime":51.93,"body":"even know if he even bothers"},{"speaker":"Michael Cirillo","startTime":48.99,"endTime":51.93,"body":"like, telling his family that"},{"speaker":"Michael Cirillo","startTime":51.93,"endTime":53.4,"body":"it's happening anymore. It's"},{"speaker":"Michael Cirillo","startTime":51.93,"endTime":53.4,"body":"just like,"},{"speaker":"Paul Daly","startTime":54.09,"endTime":55.98,"body":"you know, it's like"},{"speaker":"Paul Daly","startTime":54.09,"endTime":55.98,"body":"honey our paychecks coming from"},{"speaker":"Paul Daly","startTime":55.98,"endTime":56.88,"body":"somebody else now."},{"speaker":"Michael Cirillo","startTime":57.24,"endTime":58.2,"body":"Yeah, exactly."},{"speaker":"Paul Daly","startTime":58.23,"endTime":60.75,"body":"Our benefits plan"},{"speaker":"Paul Daly","startTime":58.23,"endTime":60.75,"body":"changes again. Oh, yeah. Don't"},{"speaker":"Paul Daly","startTime":60.75,"endTime":63.63,"body":"worry about it. I got it. Don't"},{"speaker":"Paul Daly","startTime":60.75,"endTime":63.63,"body":"worry, I got it. Well, what of"},{"speaker":"Paul Daly","startTime":63.63,"endTime":67.14,"body":"course Michael means is that"},{"speaker":"Paul Daly","startTime":63.63,"endTime":67.14,"body":"he's brought successfully led"},{"speaker":"Paul Daly","startTime":67.17,"endTime":71.37,"body":"Vistadash through several"},{"speaker":"Paul Daly","startTime":67.17,"endTime":71.37,"body":"acquisitions. And Dan is always"},{"speaker":"Paul Daly","startTime":71.37,"endTime":74.28,"body":"one of those people. That's just"},{"speaker":"Paul Daly","startTime":71.37,"endTime":74.28,"body":"a pleasure to be around. And I"},{"speaker":"Paul Daly","startTime":74.28,"endTime":75.9,"body":"think that probably has"},{"speaker":"Paul Daly","startTime":74.28,"endTime":75.9,"body":"something to do with his"},{"speaker":"Paul Daly","startTime":75.9,"endTime":78.93,"body":"business success. It's got a"},{"speaker":"Paul Daly","startTime":75.9,"endTime":78.93,"body":"smile on his face. He's the"},{"speaker":"Paul Daly","startTime":78.93,"endTime":81.87,"body":"easiest person to talk to. And"},{"speaker":"Paul Daly","startTime":78.93,"endTime":81.87,"body":"the second you start talking"},{"speaker":"Paul Daly","startTime":81.87,"endTime":84.75,"body":"about any details, you'll"},{"speaker":"Paul Daly","startTime":81.87,"endTime":84.75,"body":"realize that Dan, is somebody"},{"speaker":"Paul Daly","startTime":84.81,"endTime":88.02,"body":"who wants to talk about the"},{"speaker":"Paul Daly","startTime":84.81,"endTime":88.02,"body":"truth, right? He's not"},{"speaker":"Paul Daly","startTime":88.02,"endTime":92.04,"body":"interested in in like,"},{"speaker":"Paul Daly","startTime":88.02,"endTime":92.04,"body":"meandering around the topic."},{"speaker":"Paul Daly","startTime":92.04,"endTime":96.21,"body":"He's not interested in throwing"},{"speaker":"Paul Daly","startTime":92.04,"endTime":96.21,"body":"up, you know, a buzzword to move"},{"speaker":"Paul Daly","startTime":96.21,"endTime":99.06,"body":"the conversation along. He's"},{"speaker":"Paul Daly","startTime":96.21,"endTime":99.06,"body":"like, whoa, wait, what you said"},{"speaker":"Paul Daly","startTime":99.06,"endTime":101.52,"body":"right there. I don't think"},{"speaker":"Paul Daly","startTime":99.06,"endTime":101.52,"body":"that's accurate. Right. But he"},{"speaker":"Paul Daly","startTime":101.52,"endTime":104.07,"body":"doesn't in this really friendly"},{"speaker":"Paul Daly","startTime":101.52,"endTime":104.07,"body":"kind of way. Do we"},{"speaker":"Michael Cirillo","startTime":105.06,"endTime":107.04,"body":"will get to"},{"speaker":"Michael Cirillo","startTime":105.06,"endTime":107.04,"body":"your prepared talking points in"},{"speaker":"Michael Cirillo","startTime":107.04,"endTime":108.15,"body":"a minute. But first."},{"speaker":"Paul Daly","startTime":108.78,"endTime":111.66,"body":"Exactly. Exactly."},{"speaker":"Paul Daly","startTime":108.78,"endTime":111.66,"body":"Exactly. Exactly. You know,"},{"speaker":"Kyle Mountsier","startTime":111.63,"endTime":114.99,"body":"I always think"},{"speaker":"Kyle Mountsier","startTime":111.63,"endTime":114.99,"body":"of Dan in I was at a conference"},{"speaker":"Kyle Mountsier","startTime":114.99,"endTime":117.72,"body":"with him one time, and we're"},{"speaker":"Kyle Mountsier","startTime":114.99,"endTime":117.72,"body":"just having dinner. And I think"},{"speaker":"Kyle Mountsier","startTime":117.72,"endTime":121.68,"body":"of him as like this, like"},{"speaker":"Kyle Mountsier","startTime":117.72,"endTime":121.68,"body":"extremely incredible"},{"speaker":"Kyle Mountsier","startTime":121.68,"endTime":125.25,"body":"businessman, but an incredible"},{"speaker":"Kyle Mountsier","startTime":121.68,"endTime":125.25,"body":"family man as well. And so I"},{"speaker":"Kyle Mountsier","startTime":125.25,"endTime":127.98,"body":"just love having a conversation"},{"speaker":"Kyle Mountsier","startTime":125.25,"endTime":127.98,"body":"with him because I I know the"},{"speaker":"Kyle Mountsier","startTime":127.98,"endTime":131.85,"body":"root of his heart and his heart"},{"speaker":"Kyle Mountsier","startTime":127.98,"endTime":131.85,"body":"for his family and the way he"},{"speaker":"Kyle Mountsier","startTime":131.85,"endTime":136.17,"body":"cares for his children. And like"},{"speaker":"Kyle Mountsier","startTime":131.85,"endTime":136.17,"body":"the way he he wants, like he"},{"speaker":"Kyle Mountsier","startTime":136.17,"endTime":138.9,"body":"wants people to succeed, whether"},{"speaker":"Kyle Mountsier","startTime":136.17,"endTime":138.9,"body":"you're in his family or outside"},{"speaker":"Kyle Mountsier","startTime":138.9,"endTime":143.07,"body":"of his family, he is genuinely"},{"speaker":"Kyle Mountsier","startTime":138.9,"endTime":143.07,"body":"for people. And that comes"},{"speaker":"Kyle Mountsier","startTime":143.07,"endTime":145.62,"body":"across in everything that he"},{"speaker":"Kyle Mountsier","startTime":143.07,"endTime":145.62,"body":"does. And probably the reason"},{"speaker":"Kyle Mountsier","startTime":145.62,"endTime":149.43,"body":"why he's now seen a couple"},{"speaker":"Kyle Mountsier","startTime":145.62,"endTime":149.43,"body":"acquisitions of Vistadash under"},{"speaker":"Kyle Mountsier","startTime":149.43,"endTime":153.51,"body":"his watch so well, we hope that"},{"speaker":"Kyle Mountsier","startTime":149.43,"endTime":153.51,"body":"you thoroughly enjoy our"},{"speaker":"Kyle Mountsier","startTime":153.51,"endTime":165.27,"body":"conversation with Dan Moore of"},{"speaker":"Kyle Mountsier","startTime":153.51,"endTime":165.27,"body":"Vistadash."},{"speaker":"Paul Daly","startTime":165.0,"endTime":168.48,"body":"Dan Moore we are"},{"speaker":"Paul Daly","startTime":165.0,"endTime":168.48,"body":"already laughing because I don't"},{"speaker":"Paul Daly","startTime":168.48,"endTime":170.73,"body":"think the four of us can get"},{"speaker":"Paul Daly","startTime":168.48,"endTime":170.73,"body":"together without laughing thank"},{"speaker":"Paul Daly","startTime":170.73,"endTime":173.37,"body":"you so much for giving us some"},{"speaker":"Paul Daly","startTime":170.73,"endTime":173.37,"body":"of your time on Auto Collabs"},{"speaker":"Paul Daly","startTime":173.37,"endTime":176.19,"body":"today. And we hope to get you in"},{"speaker":"Paul Daly","startTime":173.37,"endTime":176.19,"body":"as much trouble as possible."},{"speaker":"Dan Moore","startTime":176.88,"endTime":178.8,"body":"Well, you know, that"},{"speaker":"Dan Moore","startTime":176.88,"endTime":178.8,"body":"won't take long. And we already"},{"speaker":"Dan Moore","startTime":178.8,"endTime":180.54,"body":"were in trouble before you hit"},{"speaker":"Dan Moore","startTime":178.8,"endTime":180.54,"body":"the record button."},{"speaker":"Paul Daly","startTime":182.19,"endTime":184.47,"body":"You only can get in"},{"speaker":"Paul Daly","startTime":182.19,"endTime":184.47,"body":"trouble if you hit the record"},{"speaker":"Paul Daly","startTime":184.47,"endTime":187.2,"body":"button. So now that"},{"speaker":"Paul Daly","startTime":184.47,"endTime":187.2,"body":"troublemaking time starts, you"},{"speaker":"Paul Daly","startTime":187.2,"endTime":191.22,"body":"are in the middle of what I"},{"speaker":"Paul Daly","startTime":187.2,"endTime":191.22,"body":"would consider like a bit of a"},{"speaker":"Paul Daly","startTime":191.22,"endTime":194.07,"body":"new lease on life with"},{"speaker":"Paul Daly","startTime":191.22,"endTime":194.07,"body":"Vistadash, you've gone through"},{"speaker":"Paul Daly","startTime":194.07,"endTime":197.07,"body":"some seasons, there have been"},{"speaker":"Paul Daly","startTime":194.07,"endTime":197.07,"body":"some acquisitions. But give us a"},{"speaker":"Paul Daly","startTime":197.07,"endTime":199.74,"body":"little bit, give us a little"},{"speaker":"Paul Daly","startTime":197.07,"endTime":199.74,"body":"insight into your life because"},{"speaker":"Paul Daly","startTime":199.74,"endTime":202.5,"body":"you're an entrepreneur, you're"},{"speaker":"Paul Daly","startTime":199.74,"endTime":202.5,"body":"tech entrepreneur, and you lead"},{"speaker":"Paul Daly","startTime":202.5,"endTime":205.08,"body":"a company that's been through"},{"speaker":"Paul Daly","startTime":202.5,"endTime":205.08,"body":"several transitions, like what's"},{"speaker":"Paul Daly","startTime":205.11,"endTime":206.64,"body":"your life looking like these"},{"speaker":"Paul Daly","startTime":205.11,"endTime":206.64,"body":"days?"},{"speaker":"Dan Moore","startTime":207.66,"endTime":208.41,"body":"It's great."},{"speaker":"Paul Daly","startTime":209.31,"endTime":216.27,"body":"It's great. This"},{"speaker":"Paul Daly","startTime":209.31,"endTime":216.27,"body":"podcast. Thanks for spending"},{"speaker":"Paul Daly","startTime":216.27,"endTime":218.73,"body":"some time with us today on Auto"},{"speaker":"Paul Daly","startTime":216.27,"endTime":218.73,"body":"Collabs. Mike, I'm gonna take"},{"speaker":"Dan Moore","startTime":218.96,"endTime":224.63,"body":"my time it's done."},{"speaker":"Dan Moore","startTime":218.96,"endTime":224.63,"body":"Thanks for having me on. I said"},{"speaker":"Dan Moore","startTime":224.63,"endTime":227.36,"body":"it wouldn't take long to get in"},{"speaker":"Dan Moore","startTime":224.63,"endTime":227.36,"body":"trouble. No, I mean, all"},{"speaker":"Dan Moore","startTime":227.36,"endTime":232.13,"body":"seriously, it's, again, seasons"},{"speaker":"Dan Moore","startTime":227.36,"endTime":232.13,"body":"are fun, right? You start out"},{"speaker":"Dan Moore","startTime":233.21,"endTime":236.51,"body":"you know, super proud of just"},{"speaker":"Dan Moore","startTime":233.21,"endTime":236.51,"body":"taking Brian Pasch's vision of"},{"speaker":"Dan Moore","startTime":236.51,"endTime":241.22,"body":"what he started with ROI bot"},{"speaker":"Dan Moore","startTime":236.51,"endTime":241.22,"body":"that then became Vistadash, and"},{"speaker":"Dan Moore","startTime":241.22,"endTime":244.22,"body":"really kind of running with it,"},{"speaker":"Dan Moore","startTime":241.22,"endTime":244.22,"body":"you know, as someone that kind"},{"speaker":"Dan Moore","startTime":244.22,"endTime":247.37,"body":"of, you know, create something,"},{"speaker":"Dan Moore","startTime":244.22,"endTime":247.37,"body":"to hand it off to someone and"},{"speaker":"Dan Moore","startTime":247.37,"endTime":251.21,"body":"say, Hey, go run. That's, that's"},{"speaker":"Dan Moore","startTime":247.37,"endTime":251.21,"body":"a hard challenge in and of"},{"speaker":"Dan Moore","startTime":251.21,"endTime":255.71,"body":"itself. So just starting there."},{"speaker":"Dan Moore","startTime":251.21,"endTime":255.71,"body":"And now going through and we're"},{"speaker":"Dan Moore","startTime":255.71,"endTime":259.43,"body":"now on our being acquired for"},{"speaker":"Dan Moore","startTime":255.71,"endTime":259.43,"body":"the second time. It's been a"},{"speaker":"Dan Moore","startTime":259.43,"endTime":262.4,"body":"great journey. A lot of lessons"},{"speaker":"Dan Moore","startTime":259.43,"endTime":262.4,"body":"learned a lot of do's and"},{"speaker":"Dan Moore","startTime":262.4,"endTime":266.6,"body":"don'ts. But really, right now,"},{"speaker":"Dan Moore","startTime":262.4,"endTime":266.6,"body":"you know, this relationship with"},{"speaker":"Dan Moore","startTime":266.63,"endTime":269.78,"body":"Dealerbuilt coming into this"},{"speaker":"Dan Moore","startTime":266.63,"endTime":269.78,"body":"being right next to a DMS. I"},{"speaker":"Dan Moore","startTime":269.78,"endTime":272.9,"body":"mean, you guys have known me for"},{"speaker":"Dan Moore","startTime":269.78,"endTime":272.9,"body":"a long time. I love data. It's"},{"speaker":"Dan Moore","startTime":272.9,"endTime":276.23,"body":"like a big box of Legos. So"},{"speaker":"Dan Moore","startTime":272.9,"endTime":276.23,"body":"being able to kind of peel those"},{"speaker":"Dan Moore","startTime":276.23,"endTime":280.37,"body":"layers back and look at all the"},{"speaker":"Dan Moore","startTime":276.23,"endTime":280.37,"body":"possibilities is really really"},{"speaker":"Dan Moore","startTime":280.4,"endTime":285.08,"body":"exciting. Also to just being"},{"speaker":"Dan Moore","startTime":280.4,"endTime":285.08,"body":"partner with such a great equity"},{"speaker":"Dan Moore","startTime":285.08,"endTime":288.47,"body":"firm like Parker Gale, and"},{"speaker":"Dan Moore","startTime":285.08,"endTime":288.47,"body":"having this you know, backing of"},{"speaker":"Dan Moore","startTime":288.47,"endTime":291.89,"body":"go hey, how fast can you go?"},{"speaker":"Dan Moore","startTime":288.47,"endTime":291.89,"body":"What can you do? Well, I think"},{"speaker":"Dan Moore","startTime":291.89,"endTime":294.08,"body":"you guys are starting to see"},{"speaker":"Dan Moore","startTime":291.89,"endTime":294.08,"body":"that. We just announced our"},{"speaker":"Dan Moore","startTime":294.86,"endTime":299.54,"body":"strategic relationship with NADA"},{"speaker":"Dan Moore","startTime":294.86,"endTime":299.54,"body":"we've got James Klaus on board"},{"speaker":"Dan Moore","startTime":299.54,"endTime":302.48,"body":"we've got Ken ennoblement"},{"speaker":"Dan Moore","startTime":299.54,"endTime":302.48,"body":"onboard, so you're already"},{"speaker":"Dan Moore","startTime":302.48,"endTime":306.56,"body":"seeing signs of what's coming."},{"speaker":"Dan Moore","startTime":302.48,"endTime":306.56,"body":"And the fun work that's about to"},{"speaker":"Dan Moore","startTime":306.56,"endTime":306.98,"body":"happen."},{"speaker":"Paul Daly","startTime":307.67,"endTime":310.4,"body":"And someone's saying,"},{"speaker":"Paul Daly","startTime":307.67,"endTime":310.4,"body":"can imagine how fast can you go?"},{"speaker":"Paul Daly","startTime":310.67,"endTime":316.1,"body":"Dan's like watch this? Yeah. The"},{"speaker":"Paul Daly","startTime":310.67,"endTime":316.1,"body":"magic words of a wait to hear my"},{"speaker":"Paul Daly","startTime":316.1,"endTime":316.76,"body":"whole life."},{"speaker":"Dan Moore","startTime":317.96,"endTime":320.09,"body":"Like, I'm sorry, did"},{"speaker":"Dan Moore","startTime":317.96,"endTime":320.09,"body":"you just take just looking at"},{"speaker":"Dan Moore","startTime":320.09,"endTime":324.89,"body":"the cage like, oh? Yeah, it's"},{"speaker":"Dan Moore","startTime":320.09,"endTime":324.89,"body":"always a thing. Be careful what"},{"speaker":"Dan Moore","startTime":324.89,"endTime":325.4,"body":"you ask for."},{"speaker":"Paul Daly","startTime":329.15,"endTime":333.98,"body":"So, all right, so"},{"speaker":"Paul Daly","startTime":329.15,"endTime":333.98,"body":"does your regular life. Like you"},{"speaker":"Paul Daly","startTime":333.98,"endTime":335.09,"body":"didn't move anything for this?"},{"speaker":"Dan Moore","startTime":335.09,"endTime":336.98,"body":"Did you? Know"},{"speaker":"Dan Moore","startTime":335.09,"endTime":336.98,"body":"Scottsdale?"},{"speaker":"Paul Daly","startTime":337.46,"endTime":339.68,"body":"Yep. Is it hot in"},{"speaker":"Paul Daly","startTime":337.46,"endTime":339.68,"body":"Scottsdale? I'm just kidding."},{"speaker":"Dan Moore","startTime":340.01,"endTime":343.16,"body":"Well, it's actually"},{"speaker":"Dan Moore","startTime":340.01,"endTime":343.16,"body":"hotter in California. Yeah, it's"},{"speaker":"Dan Moore","startTime":343.16,"endTime":346.13,"body":"quick. It will go back. But no,"},{"speaker":"Dan Moore","startTime":343.16,"endTime":346.13,"body":"it's not. It's hotter in"},{"speaker":"Dan Moore","startTime":346.13,"endTime":346.94,"body":"California right now."},{"speaker":"Paul Daly","startTime":347.57,"endTime":350.15,"body":"That was a joke. That"},{"speaker":"Paul Daly","startTime":347.57,"endTime":350.15,"body":"was a joke. Michael has a very"},{"speaker":"Paul Daly","startTime":350.15,"endTime":356.9,"body":"insightful question. I'm sorry."},{"speaker":"Paul Daly","startTime":350.15,"endTime":356.9,"body":"So no joke. The joke is on the"},{"speaker":"Paul Daly","startTime":356.9,"endTime":360.5,"body":"show for everyone who's"},{"speaker":"Paul Daly","startTime":356.9,"endTime":360.5,"body":"listening is that Michael has a"},{"speaker":"Paul Daly","startTime":360.5,"endTime":364.52,"body":"very big tendency to when he"},{"speaker":"Paul Daly","startTime":360.5,"endTime":364.52,"body":"doesn't want to ask a question."},{"speaker":"Paul Daly","startTime":364.52,"endTime":368.03,"body":"He will just ask Kyle or me to"},{"speaker":"Paul Daly","startTime":364.52,"endTime":368.03,"body":"ask a question. And I thought"},{"speaker":"Paul Daly","startTime":368.03,"endTime":370.67,"body":"Dan Moore was the right guests."},{"speaker":"Paul Daly","startTime":368.03,"endTime":370.67,"body":"Like we're gonna get we're"},{"speaker":"Paul Daly","startTime":370.67,"endTime":373.97,"body":"already sideways on this"},{"speaker":"Paul Daly","startTime":370.67,"endTime":373.97,"body":"podcast. But I thought that was"},{"speaker":"Paul Daly","startTime":373.97,"endTime":377.18,"body":"the perfect the perfect time to"},{"speaker":"Paul Daly","startTime":373.97,"endTime":377.18,"body":"give Michael a little of his own"},{"speaker":"Paul Daly","startTime":377.18,"endTime":377.66,"body":"medicine."},{"speaker":"Michael Cirillo","startTime":378.0,"endTime":382.29,"body":"So you know, I"},{"speaker":"Michael Cirillo","startTime":378.0,"endTime":382.29,"body":"got questions for days, though."},{"speaker":"Michael Cirillo","startTime":382.32,"endTime":383.88,"body":"Yeah. Question."},{"speaker":"Dan Moore","startTime":383.909,"endTime":385.619,"body":"I got answers for"},{"speaker":"Dan Moore","startTime":383.909,"endTime":385.619,"body":"days. That's why I said you guys"},{"speaker":"Dan Moore","startTime":385.619,"endTime":387.389,"body":"still only booked this 20"},{"speaker":"Dan Moore","startTime":385.619,"endTime":387.389,"body":"minutes. Good luck."},{"speaker":"Michael Cirillo","startTime":387.93,"endTime":390.54,"body":"Give me an"},{"speaker":"Michael Cirillo","startTime":387.93,"endTime":390.54,"body":"inside look into a merger and"},{"speaker":"Michael Cirillo","startTime":390.54,"endTime":393.51,"body":"acquisition because I think"},{"speaker":"Michael Cirillo","startTime":390.54,"endTime":393.51,"body":"people see you know, from the"},{"speaker":"Michael Cirillo","startTime":393.51,"endTime":395.97,"body":"outside, we're like, ring, he"},{"speaker":"Michael Cirillo","startTime":393.51,"endTime":395.97,"body":"rang the bell and he's rung the"},{"speaker":"Michael Cirillo","startTime":395.97,"endTime":400.23,"body":"bell so many times, what are the"},{"speaker":"Michael Cirillo","startTime":395.97,"endTime":400.23,"body":"nuances of like, new new"},{"speaker":"Michael Cirillo","startTime":400.23,"endTime":404.76,"body":"acquisition moving, you know,"},{"speaker":"Michael Cirillo","startTime":400.23,"endTime":404.76,"body":"migrating into a new company? Or"},{"speaker":"Michael Cirillo","startTime":404.76,"endTime":408.09,"body":"their new workflows, or, or, for"},{"speaker":"Michael Cirillo","startTime":404.76,"endTime":408.09,"body":"the most part, is it just like,"},{"speaker":"Michael Cirillo","startTime":408.12,"endTime":411.06,"body":"No, you keep doing what you're"},{"speaker":"Michael Cirillo","startTime":408.12,"endTime":411.06,"body":"doing and operating that way?"},{"speaker":"Michael Cirillo","startTime":411.15,"endTime":413.7,"body":"We're gonna we're gonna stay"},{"speaker":"Michael Cirillo","startTime":411.15,"endTime":413.7,"body":"over here and or do you have to"},{"speaker":"Michael Cirillo","startTime":413.7,"endTime":416.28,"body":"really sit down and say, here's"},{"speaker":"Michael Cirillo","startTime":413.7,"endTime":416.28,"body":"the lanes that we're all in?"},{"speaker":"Michael Cirillo","startTime":417.06,"endTime":417.87,"body":"What does that look like?"},{"speaker":"Dan Moore","startTime":418.65,"endTime":421.23,"body":"It looks like all of"},{"speaker":"Dan Moore","startTime":418.65,"endTime":421.23,"body":"those things. Because again,"},{"speaker":"Dan Moore","startTime":422.22,"endTime":426.09,"body":"it's everybody thinks it's easy."},{"speaker":"Dan Moore","startTime":422.22,"endTime":426.09,"body":"Right? Which seems"},{"speaker":"Paul Daly","startTime":426.48,"endTime":427.47,"body":"to be nice, right?"},{"speaker":"Dan Moore","startTime":429.63,"endTime":431.52,"body":"Oh, you're gonna"},{"speaker":"Dan Moore","startTime":429.63,"endTime":431.52,"body":"retire? Yeah, no, I'm still in"},{"speaker":"Dan Moore","startTime":431.52,"endTime":434.01,"body":"the game kids. So obviously,"},{"speaker":"Dan Moore","startTime":431.52,"endTime":434.01,"body":"there's more to the puzzle,"},{"speaker":"Dan Moore","startTime":434.01,"endTime":441.06,"body":"right? Kids? Listen, I feel old"},{"speaker":"Dan Moore","startTime":434.01,"endTime":441.06,"body":"man. I'm starting to feel old. I"},{"speaker":"Dan Moore","startTime":441.06,"endTime":443.31,"body":"mean, we use Twitter back in the"},{"speaker":"Dan Moore","startTime":441.06,"endTime":443.31,"body":"day when it was cool. I mean,"},{"speaker":"Dan Moore","startTime":443.31,"endTime":444.24,"body":"that's certainly"},{"speaker":"Paul Daly","startTime":445.14,"endTime":447.69,"body":"that just shows you"},{"speaker":"Paul Daly","startTime":445.14,"endTime":447.69,"body":"that Twitter's actually cool"},{"speaker":"Paul Daly","startTime":447.69,"endTime":448.08,"body":"again."},{"speaker":"Dan Moore","startTime":448.11,"endTime":450.12,"body":"No, no, it's coming"},{"speaker":"Dan Moore","startTime":448.11,"endTime":450.12,"body":"back. It's making a comeback."},{"speaker":"Kyle Mountsier","startTime":452.34,"endTime":453.75,"body":"It's that"},{"speaker":"Kyle Mountsier","startTime":452.34,"endTime":453.75,"body":"cyclical thing?"},{"speaker":"Michael Cirillo","startTime":454.08,"endTime":454.83,"body":"The founders of"},{"speaker":"Kyle Mountsier","startTime":456.48,"endTime":458.46,"body":"Twitter back"},{"speaker":"Kyle Mountsier","startTime":456.48,"endTime":458.46,"body":"again, right?"},{"speaker":"Dan Moore","startTime":458.49,"endTime":460.98,"body":"Yeah, Facebook might"},{"speaker":"Dan Moore","startTime":458.49,"endTime":460.98,"body":"show up. Who knows? Sorry, Bob."},{"speaker":"Dan Moore","startTime":463.35,"endTime":470.01,"body":"Love you. Shots fired all day"},{"speaker":"Dan Moore","startTime":463.35,"endTime":470.01,"body":"long. twice on Tuesday. It is"},{"speaker":"Dan Moore","startTime":470.01,"endTime":470.85,"body":"Tuesday. It's Wednesday."},{"speaker":"Paul Daly","startTime":470.969,"endTime":475.229,"body":"Okay. Must be nice."},{"speaker":"Paul Daly","startTime":470.969,"endTime":475.229,"body":"m\u0026a. Must be nice. Yeah. But"},{"speaker":"Dan Moore","startTime":475.0,"endTime":479.17,"body":"no, but getting into"},{"speaker":"Dan Moore","startTime":475.0,"endTime":479.17,"body":"urea. So let me give you some"},{"speaker":"Dan Moore","startTime":479.38,"endTime":483.28,"body":"some ways. Everything is going"},{"speaker":"Dan Moore","startTime":479.38,"endTime":483.28,"body":"to be different based on who,"},{"speaker":"Dan Moore","startTime":483.67,"endTime":486.31,"body":"where you're going, Are you"},{"speaker":"Dan Moore","startTime":483.67,"endTime":486.31,"body":"going into a company and again,"},{"speaker":"Dan Moore","startTime":486.31,"endTime":489.88,"body":"these are things I've seen from"},{"speaker":"Dan Moore","startTime":486.31,"endTime":489.88,"body":"being at Cox Automotive to going"},{"speaker":"Dan Moore","startTime":489.88,"endTime":493.12,"body":"through my own journey with the"},{"speaker":"Dan Moore","startTime":489.88,"endTime":493.12,"body":"seasons, there is the point of"},{"speaker":"Dan Moore","startTime":493.12,"endTime":496.45,"body":"being acquired and you're the"},{"speaker":"Dan Moore","startTime":493.12,"endTime":496.45,"body":"shiny new gem or, or something."},{"speaker":"Dan Moore","startTime":496.45,"endTime":499.21,"body":"So then that lane will be like,"},{"speaker":"Dan Moore","startTime":496.45,"endTime":499.21,"body":"Hey, do what you do keep going."},{"speaker":"Dan Moore","startTime":499.57,"endTime":501.94,"body":"There might be the point of"},{"speaker":"Dan Moore","startTime":499.57,"endTime":501.94,"body":"acquisition where you come in,"},{"speaker":"Dan Moore","startTime":501.94,"endTime":504.91,"body":"and you're kind of like, more of"},{"speaker":"Dan Moore","startTime":501.94,"endTime":504.91,"body":"being dictated how things are"},{"speaker":"Dan Moore","startTime":504.91,"endTime":509.02,"body":"going to go and you're going to"},{"speaker":"Dan Moore","startTime":504.91,"endTime":509.02,"body":"be forced to conform. So it"},{"speaker":"Dan Moore","startTime":509.02,"endTime":512.32,"body":"really depends. So if you're"},{"speaker":"Dan Moore","startTime":509.02,"endTime":512.32,"body":"going through this or your, your"},{"speaker":"Dan Moore","startTime":512.32,"endTime":516.4,"body":"goal is to get into this"},{"speaker":"Dan Moore","startTime":512.32,"endTime":516.4,"body":"situation, I would give you some"},{"speaker":"Dan Moore","startTime":516.4,"endTime":521.29,"body":"caution and some advice, a think"},{"speaker":"Dan Moore","startTime":516.4,"endTime":521.29,"body":"about why you're doing it and"},{"speaker":"Dan Moore","startTime":521.29,"endTime":523.9,"body":"what you're doing it for. If"},{"speaker":"Dan Moore","startTime":521.29,"endTime":523.9,"body":"you're just looking for the"},{"speaker":"Dan Moore","startTime":523.9,"endTime":527.44,"body":"exit, cashing out and running."},{"speaker":"Dan Moore","startTime":523.9,"endTime":527.44,"body":"It's not going to it doesn't"},{"speaker":"Dan Moore","startTime":527.44,"endTime":531.85,"body":"play that way. Everybody that's"},{"speaker":"Dan Moore","startTime":527.44,"endTime":531.85,"body":"going to go ahead and put money"},{"speaker":"Dan Moore","startTime":531.85,"endTime":533.74,"body":"in the game is going to"},{"speaker":"Dan Moore","startTime":531.85,"endTime":533.74,"body":"especially if you're a founder,"},{"speaker":"Dan Moore","startTime":533.74,"endTime":538.12,"body":"something that wants to retain"},{"speaker":"Dan Moore","startTime":533.74,"endTime":538.12,"body":"you, or hold you in. So remember"},{"speaker":"Dan Moore","startTime":538.12,"endTime":541.66,"body":"your works not done. It's not as"},{"speaker":"Dan Moore","startTime":538.12,"endTime":541.66,"body":"glorious going in and going out"},{"speaker":"Dan Moore","startTime":541.66,"endTime":546.97,"body":"at times. Again, sometimes these"},{"speaker":"Dan Moore","startTime":541.66,"endTime":546.97,"body":"things are strategic. And again,"},{"speaker":"Dan Moore","startTime":546.97,"endTime":550.15,"body":"it's just kind of how you"},{"speaker":"Dan Moore","startTime":546.97,"endTime":550.15,"body":"navigate and what your endgame"},{"speaker":"Dan Moore","startTime":550.15,"endTime":553.87,"body":"is. My endgame has always been I"},{"speaker":"Dan Moore","startTime":550.15,"endTime":553.87,"body":"see Vista for what it is. And I"},{"speaker":"Dan Moore","startTime":553.87,"endTime":556.21,"body":"think we're just getting"},{"speaker":"Dan Moore","startTime":553.87,"endTime":556.21,"body":"started. There's so much more"},{"speaker":"Dan Moore","startTime":556.21,"endTime":561.07,"body":"that we can do. I love this"},{"speaker":"Dan Moore","startTime":556.21,"endTime":561.07,"body":"product. I love the team. So I'm"},{"speaker":"Dan Moore","startTime":561.07,"endTime":562.66,"body":"still in it for the love of the"},{"speaker":"Dan Moore","startTime":561.07,"endTime":562.66,"body":"game."},{"speaker":"Paul Daly","startTime":563.49,"endTime":566.28,"body":"But when you say you"},{"speaker":"Paul Daly","startTime":563.49,"endTime":566.28,"body":"see Vista for what it is, what"},{"speaker":"Paul Daly","startTime":566.28,"endTime":566.58,"body":"is it?"},{"speaker":"Dan Moore","startTime":568.59,"endTime":571.56,"body":"It is going to be"},{"speaker":"Dan Moore","startTime":568.59,"endTime":571.56,"body":"probably the biggest business"},{"speaker":"Dan Moore","startTime":571.56,"endTime":573.9,"body":"intelligence platform in"},{"speaker":"Dan Moore","startTime":571.56,"endTime":573.9,"body":"automotive. I get my way,"},{"speaker":"Dan Moore","startTime":574.5,"endTime":577.98,"body":"because there is a way to make"},{"speaker":"Dan Moore","startTime":574.5,"endTime":577.98,"body":"it agnostic. Again, everybody's"},{"speaker":"Dan Moore","startTime":577.98,"endTime":580.71,"body":"talked a good game about truly"},{"speaker":"Dan Moore","startTime":577.98,"endTime":580.71,"body":"being open ended and connecting"},{"speaker":"Dan Moore","startTime":580.71,"endTime":583.53,"body":"and wanting to connect. That has"},{"speaker":"Dan Moore","startTime":580.71,"endTime":583.53,"body":"been our premise all along,"},{"speaker":"Dan Moore","startTime":583.56,"endTime":586.8,"body":"standardize and connect to"},{"speaker":"Dan Moore","startTime":583.56,"endTime":586.8,"body":"provide dealers a single source"},{"speaker":"Dan Moore","startTime":586.8,"endTime":587.28,"body":"of truth."},{"speaker":"Paul Daly","startTime":589.26,"endTime":591.39,"body":"And you see it as"},{"speaker":"Paul Daly","startTime":589.26,"endTime":591.39,"body":"fulfilling that for real for"},{"speaker":"Paul Daly","startTime":591.39,"endTime":594.69,"body":"real for yes. 100% What's the"},{"speaker":"Paul Daly","startTime":591.39,"endTime":594.69,"body":"timeline?"},{"speaker":"Dan Moore","startTime":595.29,"endTime":597.27,"body":"I think we'll have an"},{"speaker":"Dan Moore","startTime":595.29,"endTime":597.27,"body":"MVP by NADA."},{"speaker":"Kyle Mountsier","startTime":598.26,"endTime":603.36,"body":"Oh, wow. Oh, All"},{"speaker":"Kyle Mountsier","startTime":598.26,"endTime":603.36,"body":"right. Okay. He said, Remember"},{"speaker":"Kyle Mountsier","startTime":603.36,"endTime":604.59,"body":"that run fast thing?"},{"speaker":"Paul Daly","startTime":604.62,"endTime":607.62,"body":"Yeah, Kyle, that's"},{"speaker":"Paul Daly","startTime":604.62,"endTime":607.62,"body":"not 2030 Last time I checked."},{"speaker":"Dan Moore","startTime":609.21,"endTime":611.37,"body":"Well, I'm gonna say"},{"speaker":"Dan Moore","startTime":609.21,"endTime":611.37,"body":"I'm not saying it's me fully big"},{"speaker":"Dan Moore","startTime":611.37,"endTime":612.0,"body":"guys. I'm saying well,"},{"speaker":"Kyle Mountsier","startTime":612.78,"endTime":616.02,"body":"but MVP, yeah."},{"speaker":"Kyle Mountsier","startTime":612.78,"endTime":616.02,"body":"So I mean, obviously, a"},{"speaker":"Kyle Mountsier","startTime":616.02,"endTime":619.74,"body":"strategic play is getting closer"},{"speaker":"Kyle Mountsier","startTime":616.02,"endTime":619.74,"body":"to the DMS. And I think that I"},{"speaker":"Kyle Mountsier","startTime":619.74,"endTime":622.83,"body":"don't care what technology"},{"speaker":"Kyle Mountsier","startTime":619.74,"endTime":622.83,"body":"platform that you're working"},{"speaker":"Kyle Mountsier","startTime":622.83,"endTime":627.24,"body":"with right now is, like, I feel"},{"speaker":"Kyle Mountsier","startTime":622.83,"endTime":627.24,"body":"like that's the, that's kind of"},{"speaker":"Kyle Mountsier","startTime":627.24,"endTime":633.3,"body":"the, that's the, the, the pot at"},{"speaker":"Kyle Mountsier","startTime":627.24,"endTime":633.3,"body":"the end of the rainbow, let's"},{"speaker":"Kyle Mountsier","startTime":633.3,"endTime":637.47,"body":"call it like, if you if you find"},{"speaker":"Kyle Mountsier","startTime":633.3,"endTime":637.47,"body":"it, if you get close as closest"},{"speaker":"Kyle Mountsier","startTime":637.47,"endTime":643.65,"body":"to the DMS, whether you are a"},{"speaker":"Kyle Mountsier","startTime":637.47,"endTime":643.65,"body":"website or or data or you know,"},{"speaker":"Kyle Mountsier","startTime":643.65,"endTime":646.95,"body":"Dr or doesn't matter, it's like"},{"speaker":"Kyle Mountsier","startTime":643.65,"endTime":646.95,"body":"you're there if you're tied in"},{"speaker":"Kyle Mountsier","startTime":646.95,"endTime":650.46,"body":"that. So what is that going to"},{"speaker":"Kyle Mountsier","startTime":646.95,"endTime":650.46,"body":"accomplish for you in creating"},{"speaker":"Kyle Mountsier","startTime":650.46,"endTime":653.46,"body":"this level of like BI? But yeah,"},{"speaker":"Dan Moore","startTime":652.86,"endTime":654.942,"body":"yeah, the taste"},{"speaker":"Dan Moore","startTime":652.86,"endTime":654.942,"body":"factor is this like"},{"speaker":"Dan Moore","startTime":655.002,"endTime":658.632,"body":"attribution's cute. But at the"},{"speaker":"Dan Moore","startTime":655.002,"endTime":658.632,"body":"end of the day, if if a dealer"},{"speaker":"Dan Moore","startTime":658.691,"endTime":662.024,"body":"is really running their"},{"speaker":"Dan Moore","startTime":658.691,"endTime":662.024,"body":"business, and in many challenges"},{"speaker":"Dan Moore","startTime":662.083,"endTime":665.832,"body":"that hit the business, you want"},{"speaker":"Dan Moore","startTime":662.083,"endTime":665.832,"body":"to know what levers to pull. So"},{"speaker":"Dan Moore","startTime":665.892,"endTime":669.522,"body":"imagine this if you would, if"},{"speaker":"Dan Moore","startTime":665.892,"endTime":669.522,"body":"you had an indicator that said,"},{"speaker":"Dan Moore","startTime":669.581,"endTime":673.271,"body":"your master tech right now only"},{"speaker":"Dan Moore","startTime":669.581,"endTime":673.271,"body":"has three hours worth of work."},{"speaker":"Dan Moore","startTime":673.33,"endTime":677.139,"body":"That's a red flag. Right? What's"},{"speaker":"Dan Moore","startTime":673.33,"endTime":677.139,"body":"the lever? I'm gonna go pull on"},{"speaker":"Dan Moore","startTime":677.198,"endTime":680.65,"body":"marketing, I'm gonna do some"},{"speaker":"Dan Moore","startTime":677.198,"endTime":680.65,"body":"kind of transmission special."},{"speaker":"Dan Moore","startTime":680.709,"endTime":684.399,"body":"I'm gonna pull hard, right? But"},{"speaker":"Dan Moore","startTime":680.709,"endTime":684.399,"body":"no one has the insights or the"},{"speaker":"Dan Moore","startTime":684.458,"endTime":687.79,"body":"levers right now. They're"},{"speaker":"Dan Moore","startTime":684.458,"endTime":687.79,"body":"guessing we're still guessing."},{"speaker":"Dan Moore","startTime":687.85,"endTime":691.48,"body":"Even attribution attribution is"},{"speaker":"Dan Moore","startTime":687.85,"endTime":691.48,"body":"just keeping score. Hey, good"},{"speaker":"Dan Moore","startTime":691.539,"endTime":695.407,"body":"job. I sold Paul a car. He'd hit"},{"speaker":"Dan Moore","startTime":691.539,"endTime":695.407,"body":"these touch points. Yay, me. But"},{"speaker":"Dan Moore","startTime":695.467,"endTime":699.037,"body":"we're not asking the question."},{"speaker":"Dan Moore","startTime":695.467,"endTime":699.037,"body":"How many Kyle's did you lose?"},{"speaker":"Dan Moore","startTime":699.097,"endTime":702.846,"body":"That's not keeping score that's"},{"speaker":"Dan Moore","startTime":699.097,"endTime":702.846,"body":"watching game tape. Yeah, yeah."},{"speaker":"Dan Moore","startTime":702.905,"endTime":703.62,"body":"I like that."},{"speaker":"Kyle Mountsier","startTime":703.8,"endTime":706.11,"body":"So profile, and"},{"speaker":"Kyle Mountsier","startTime":703.8,"endTime":706.11,"body":"it's watching game film, and"},{"speaker":"Kyle Mountsier","startTime":706.11,"endTime":709.2,"body":"then creating and then creating"},{"speaker":"Kyle Mountsier","startTime":706.11,"endTime":709.2,"body":"the playbook for for the next"},{"speaker":"Kyle Mountsier","startTime":709.2,"endTime":713.1,"body":"day, the next week, the next"},{"speaker":"Kyle Mountsier","startTime":709.2,"endTime":713.1,"body":"month. And I think that what"},{"speaker":"Kyle Mountsier","startTime":713.1,"endTime":716.4,"body":"you're saying is like, hey, what"},{"speaker":"Kyle Mountsier","startTime":713.1,"endTime":716.4,"body":"we've been doing is we've either"},{"speaker":"Kyle Mountsier","startTime":716.4,"endTime":720.66,"body":"only been watching game film, or"},{"speaker":"Kyle Mountsier","startTime":716.4,"endTime":720.66,"body":"only been like reporting the"},{"speaker":"Kyle Mountsier","startTime":720.66,"endTime":727.14,"body":"score on ESPN the next day, but"},{"speaker":"Kyle Mountsier","startTime":720.66,"endTime":727.14,"body":"like the turn to action is much,"},{"speaker":"Kyle Mountsier","startTime":727.17,"endTime":731.13,"body":"much more based on gut feelings"},{"speaker":"Kyle Mountsier","startTime":727.17,"endTime":731.13,"body":"than real insights."},{"speaker":"Dan Moore","startTime":731.19,"endTime":733.02,"body":"Right? If we're all"},{"speaker":"Dan Moore","startTime":731.19,"endTime":733.02,"body":"being honest, I think we've been"},{"speaker":"Dan Moore","startTime":733.02,"endTime":738.66,"body":"keeping score. Yeah. Oh, yeah."},{"speaker":"Dan Moore","startTime":733.02,"endTime":738.66,"body":"Nobody's watching the game tape."},{"speaker":"Michael Cirillo","startTime":739.98,"endTime":741.51,"body":"Well, and what"},{"speaker":"Michael Cirillo","startTime":739.98,"endTime":741.51,"body":"what it sounds like you're"},{"speaker":"Michael Cirillo","startTime":741.51,"endTime":747.09,"body":"trying to do with more direct"},{"speaker":"Michael Cirillo","startTime":741.51,"endTime":747.09,"body":"integration is creating game"},{"speaker":"Michael Cirillo","startTime":747.09,"endTime":751.86,"body":"tape that you can watch while"},{"speaker":"Michael Cirillo","startTime":747.09,"endTime":751.86,"body":"you're actively playing the"},{"speaker":"Michael Cirillo","startTime":751.86,"endTime":755.7,"body":"game. Right? It's like you're"},{"speaker":"Michael Cirillo","startTime":751.86,"endTime":755.7,"body":"playing Madden Football, where"},{"speaker":"Michael Cirillo","startTime":755.7,"endTime":758.94,"body":"you're actually seeing your"},{"speaker":"Michael Cirillo","startTime":755.7,"endTime":758.94,"body":"player in real time. So you're"},{"speaker":"Michael Cirillo","startTime":758.94,"endTime":763.2,"body":"getting the gameplay and the"},{"speaker":"Michael Cirillo","startTime":758.94,"endTime":763.2,"body":"replay and, and real time, all"},{"speaker":"Michael Cirillo","startTime":763.2,"endTime":764.01,"body":"at the same time."},{"speaker":"Dan Moore","startTime":765.41,"endTime":769.22,"body":"100%. And instead of"},{"speaker":"Dan Moore","startTime":765.41,"endTime":769.22,"body":"having to go dig for it, it's in"},{"speaker":"Dan Moore","startTime":769.22,"endTime":773.99,"body":"your face. Like imagine sitting"},{"speaker":"Dan Moore","startTime":769.22,"endTime":773.99,"body":"in the dealership with a true, a"},{"speaker":"Dan Moore","startTime":773.99,"endTime":776.9,"body":"true Air Traffic Control, right,"},{"speaker":"Dan Moore","startTime":773.99,"endTime":776.9,"body":"you're seeing a screen and it's"},{"speaker":"Dan Moore","startTime":776.9,"endTime":780.23,"body":"telling you from variable to fix"},{"speaker":"Dan Moore","startTime":776.9,"endTime":780.23,"body":"to accounting? What do you need"},{"speaker":"Dan Moore","startTime":780.23,"endTime":782.42,"body":"to be paying attention to? What"},{"speaker":"Dan Moore","startTime":780.23,"endTime":782.42,"body":"are the red flags going on in"},{"speaker":"Dan Moore","startTime":782.42,"endTime":783.2,"body":"your business right now?"},{"speaker":"Kyle Mountsier","startTime":785.7,"endTime":789.0,"body":"Yeah, what does"},{"speaker":"Kyle Mountsier","startTime":785.7,"endTime":789.0,"body":"it take to because you know, at"},{"speaker":"Kyle Mountsier","startTime":789.0,"endTime":793.2,"body":"some level, there's, there's the"},{"speaker":"Kyle Mountsier","startTime":789.0,"endTime":793.2,"body":"human intelligence piece of, of"},{"speaker":"Kyle Mountsier","startTime":793.2,"endTime":796.17,"body":"this that takes like those"},{"speaker":"Kyle Mountsier","startTime":793.2,"endTime":796.17,"body":"insights to action, right?"},{"speaker":"Kyle Mountsier","startTime":796.17,"endTime":799.29,"body":"There's always a coach, watching"},{"speaker":"Kyle Mountsier","startTime":796.17,"endTime":799.29,"body":"game film, taking insights to"},{"speaker":"Kyle Mountsier","startTime":799.29,"endTime":803.19,"body":"action. What's the like? What's"},{"speaker":"Kyle Mountsier","startTime":799.29,"endTime":803.19,"body":"the gap that technology can"},{"speaker":"Kyle Mountsier","startTime":803.19,"endTime":807.72,"body":"fill? From insights to action,"},{"speaker":"Kyle Mountsier","startTime":803.19,"endTime":807.72,"body":"right? To say, like, yep, that's"},{"speaker":"Kyle Mountsier","startTime":807.72,"endTime":811.68,"body":"a lever, you can go pull, you"},{"speaker":"Kyle Mountsier","startTime":807.72,"endTime":811.68,"body":"know, or here's four levers that"},{"speaker":"Kyle Mountsier","startTime":811.68,"endTime":815.67,"body":"you can pull test accordingly,"},{"speaker":"Kyle Mountsier","startTime":811.68,"endTime":815.67,"body":"or something like, do you think"},{"speaker":"Kyle Mountsier","startTime":815.67,"endTime":817.86,"body":"that technology can fill that"},{"speaker":"Kyle Mountsier","startTime":815.67,"endTime":817.86,"body":"gap as well?"},{"speaker":"Dan Moore","startTime":819.18,"endTime":821.46,"body":"I think technology"},{"speaker":"Dan Moore","startTime":819.18,"endTime":821.46,"body":"can assist. I think that's the"},{"speaker":"Dan Moore","startTime":821.46,"endTime":825.0,"body":"part where, just like everything"},{"speaker":"Dan Moore","startTime":821.46,"endTime":825.0,"body":"that we're facing today, when we"},{"speaker":"Dan Moore","startTime":825.0,"endTime":828.15,"body":"talk about movies and"},{"speaker":"Dan Moore","startTime":825.0,"endTime":828.15,"body":"everything, we lose sight of the"},{"speaker":"Dan Moore","startTime":828.15,"endTime":831.36,"body":"common thread to your point,"},{"speaker":"Dan Moore","startTime":828.15,"endTime":831.36,"body":"which is the human piece, I"},{"speaker":"Dan Moore","startTime":831.36,"endTime":834.3,"body":"don't see how you get past not"},{"speaker":"Dan Moore","startTime":831.36,"endTime":834.3,"body":"having human interaction,"},{"speaker":"Dan Moore","startTime":834.3,"endTime":839.37,"body":"because, again, a business owner"},{"speaker":"Dan Moore","startTime":834.3,"endTime":839.37,"body":"runs the business. Yes, we can"},{"speaker":"Dan Moore","startTime":839.37,"endTime":842.28,"body":"use machine learning, we can use"},{"speaker":"Dan Moore","startTime":839.37,"endTime":842.28,"body":"some If This Then programming,"},{"speaker":"Dan Moore","startTime":842.31,"endTime":845.58,"body":"if we really get to a scale of"},{"speaker":"Dan Moore","startTime":842.31,"endTime":845.58,"body":"of mass data, then you could add"},{"speaker":"Dan Moore","startTime":845.58,"endTime":849.87,"body":"an element of AI. But But if"},{"speaker":"Dan Moore","startTime":845.58,"endTime":849.87,"body":"we're just being honest, we've"},{"speaker":"Dan Moore","startTime":849.87,"endTime":853.38,"body":"got to be able to present the"},{"speaker":"Dan Moore","startTime":849.87,"endTime":853.38,"body":"flags at first get those reads?"},{"speaker":"Dan Moore","startTime":853.44,"endTime":856.47,"body":"Right. Use the human"},{"speaker":"Dan Moore","startTime":853.44,"endTime":856.47,"body":"intelligence to then add those"},{"speaker":"Dan Moore","startTime":856.47,"endTime":859.29,"body":"other layers. So you're talking"},{"speaker":"Dan Moore","startTime":856.47,"endTime":859.29,"body":"I mean, you are talking time in"},{"speaker":"Dan Moore","startTime":859.29,"endTime":862.86,"body":"that one. And that could be you"},{"speaker":"Dan Moore","startTime":859.29,"endTime":862.86,"body":"know, a couple years could be"},{"speaker":"Dan Moore","startTime":862.86,"endTime":865.32,"body":"five years could be 10 years. I"},{"speaker":"Dan Moore","startTime":862.86,"endTime":865.32,"body":"don't know yet. But we're going"},{"speaker":"Dan Moore","startTime":865.32,"endTime":869.1,"body":"down this path. I see it for"},{"speaker":"Dan Moore","startTime":865.32,"endTime":869.1,"body":"what it is. And the question"},{"speaker":"Dan Moore","startTime":869.1,"endTime":872.88,"body":"just becomes if you get enough"},{"speaker":"Dan Moore","startTime":869.1,"endTime":872.88,"body":"synergies and enough partners"},{"speaker":"Dan Moore","startTime":872.88,"endTime":875.91,"body":"that truly want to open up the"},{"speaker":"Dan Moore","startTime":872.88,"endTime":875.91,"body":"gateways, we can probably get"},{"speaker":"Dan Moore","startTime":875.91,"endTime":878.61,"body":"there faster. But we'll see how"},{"speaker":"Dan Moore","startTime":875.91,"endTime":878.61,"body":"that goes."},{"speaker":"Michael Cirillo","startTime":879.33,"endTime":882.18,"body":"This is where I"},{"speaker":"Michael Cirillo","startTime":879.33,"endTime":882.18,"body":"think like as an industry or as"},{"speaker":"Michael Cirillo","startTime":882.18,"endTime":884.43,"body":"providers, we've done a"},{"speaker":"Michael Cirillo","startTime":882.18,"endTime":884.43,"body":"disservice over the years"},{"speaker":"Michael Cirillo","startTime":884.43,"endTime":888.75,"body":"because we've made there's been"},{"speaker":"Michael Cirillo","startTime":884.43,"endTime":888.75,"body":"so much talk about big data,"},{"speaker":"Michael Cirillo","startTime":889.35,"endTime":894.63,"body":"artificial intelligence machine"},{"speaker":"Michael Cirillo","startTime":889.35,"endTime":894.63,"body":"learning. Yeah, nobody's really"},{"speaker":"Michael Cirillo","startTime":894.78,"endTime":899.04,"body":"offering true AI, like the"},{"speaker":"Michael Cirillo","startTime":894.78,"endTime":899.04,"body":"amount of data that like to your"},{"speaker":"Michael Cirillo","startTime":899.04,"endTime":903.48,"body":"point like you You said once we"},{"speaker":"Michael Cirillo","startTime":899.04,"endTime":903.48,"body":"get a certain level of data,"},{"speaker":"Michael Cirillo","startTime":903.48,"endTime":907.86,"body":"then we can start exploring"},{"speaker":"Michael Cirillo","startTime":903.48,"endTime":907.86,"body":"maybe then, is the key takeaway"},{"speaker":"Michael Cirillo","startTime":907.86,"endTime":913.29,"body":"for me. We're not there yet. And"},{"speaker":"Michael Cirillo","startTime":907.86,"endTime":913.29,"body":"now that we are when really you"},{"speaker":"Michael Cirillo","startTime":913.29,"endTime":917.25,"body":"said it, it's we have simple"},{"speaker":"Michael Cirillo","startTime":913.29,"endTime":917.25,"body":"programmatic intelligence If"},{"speaker":"Michael Cirillo","startTime":917.25,"endTime":922.17,"body":"This Then That. And now we're"},{"speaker":"Michael Cirillo","startTime":917.25,"endTime":922.17,"body":"all mistaken. And we think, but"},{"speaker":"Michael Cirillo","startTime":922.35,"endTime":927.36,"body":"how come? How come there's no"},{"speaker":"Michael Cirillo","startTime":922.35,"endTime":927.36,"body":"sentient being vendor in"},{"speaker":"Michael Cirillo","startTime":927.36,"endTime":930.06,"body":"automotive? Because they've been"},{"speaker":"Michael Cirillo","startTime":927.36,"endTime":930.06,"body":"saying, for so long? No, it"},{"speaker":"Michael Cirillo","startTime":930.06,"endTime":931.8,"body":"actually just takes time. We're"},{"speaker":"Michael Cirillo","startTime":930.06,"endTime":931.8,"body":"not there yet."},{"speaker":"Dan Moore","startTime":931.0,"endTime":934.03,"body":"No. And again, the"},{"speaker":"Dan Moore","startTime":931.0,"endTime":934.03,"body":"only ones that really aren't"},{"speaker":"Dan Moore","startTime":934.03,"endTime":936.55,"body":"capable of that threshold, and I"},{"speaker":"Dan Moore","startTime":934.03,"endTime":936.55,"body":"guess I don't even I mean,"},{"speaker":"Dan Moore","startTime":936.85,"endTime":938.74,"body":"there's still so much data."},{"speaker":"Dan Moore","startTime":936.85,"endTime":938.74,"body":"Because if you look at what"},{"speaker":"Dan Moore","startTime":938.74,"endTime":944.14,"body":"Google crunches, per like,"},{"speaker":"Dan Moore","startTime":938.74,"endTime":944.14,"body":"millisecond, a Cox, automotive a"},{"speaker":"Dan Moore","startTime":944.14,"endTime":948.97,"body":"cars.com, somebody of that site"},{"speaker":"Dan Moore","startTime":944.14,"endTime":948.97,"body":"is the closest one to AI that"},{"speaker":"Dan Moore","startTime":948.97,"endTime":951.34,"body":"you could possibly get to just"},{"speaker":"Dan Moore","startTime":948.97,"endTime":951.34,"body":"in the sheer amount of data"},{"speaker":"Dan Moore","startTime":951.34,"endTime":954.85,"body":"volume. Other companies that are"},{"speaker":"Dan Moore","startTime":951.34,"endTime":954.85,"body":"touting it, there's just not"},{"speaker":"Dan Moore","startTime":954.85,"endTime":959.59,"body":"enough volume. So the problem"},{"speaker":"Dan Moore","startTime":954.85,"endTime":959.59,"body":"becomes, and if you've listened"},{"speaker":"Dan Moore","startTime":959.59,"endTime":962.08,"body":"to any TED talks on AI, which"},{"speaker":"Dan Moore","startTime":959.59,"endTime":962.08,"body":"was there, some of them have"},{"speaker":"Dan Moore","startTime":962.08,"endTime":966.07,"body":"been really been fascinating, in"},{"speaker":"Dan Moore","startTime":962.08,"endTime":966.07,"body":"the sense of, hey, the problem"},{"speaker":"Dan Moore","startTime":966.07,"endTime":969.7,"body":"is, even Amazon had this, they,"},{"speaker":"Dan Moore","startTime":966.07,"endTime":969.7,"body":"they used it for looking for"},{"speaker":"Dan Moore","startTime":969.7,"endTime":972.94,"body":"programmers. Okay, so they use"},{"speaker":"Dan Moore","startTime":969.7,"endTime":972.94,"body":"AI to run the program to run"},{"speaker":"Dan Moore","startTime":972.94,"endTime":977.02,"body":"through resumes. And the"},{"speaker":"Dan Moore","startTime":972.94,"endTime":977.02,"body":"unfortunate side is it, it"},{"speaker":"Dan Moore","startTime":977.02,"endTime":980.32,"body":"became very objective, because"},{"speaker":"Dan Moore","startTime":977.02,"endTime":980.32,"body":"it learns from a human in a"},{"speaker":"Dan Moore","startTime":980.32,"endTime":986.44,"body":"small box, so it started kicking"},{"speaker":"Dan Moore","startTime":980.32,"endTime":986.44,"body":"applicants out of it, right. So,"},{"speaker":"Dan Moore","startTime":986.74,"endTime":990.31,"body":"again, when I hear AI I cringe,"},{"speaker":"Dan Moore","startTime":986.74,"endTime":990.31,"body":"because I'm like, okay, either a"},{"speaker":"Dan Moore","startTime":990.34,"endTime":993.31,"body":"you've, you don't have enough"},{"speaker":"Dan Moore","startTime":990.34,"endTime":993.31,"body":"throughput, you're using human"},{"speaker":"Dan Moore","startTime":993.31,"endTime":995.65,"body":"intelligence, you're creating"},{"speaker":"Dan Moore","startTime":993.31,"endTime":995.65,"body":"bad behaviors, because you're"},{"speaker":"Dan Moore","startTime":995.65,"endTime":998.56,"body":"not paying attention to what is"},{"speaker":"Dan Moore","startTime":995.65,"endTime":998.56,"body":"really learning. So there is an"},{"speaker":"Dan Moore","startTime":998.56,"endTime":1002.25,"body":"art to AI and there's a there's"},{"speaker":"Dan Moore","startTime":998.56,"endTime":1002.25,"body":"a small group that have really,"},{"speaker":"Dan Moore","startTime":1002.37,"endTime":1005.46,"body":"really understand it for what it"},{"speaker":"Dan Moore","startTime":1002.37,"endTime":1005.46,"body":"is, and run it at the at the"},{"speaker":"Dan Moore","startTime":1005.46,"endTime":1010.23,"body":"velocity that it has to run it."},{"speaker":"Dan Moore","startTime":1005.46,"endTime":1010.23,"body":"So therein lies the challenge. I"},{"speaker":"Dan Moore","startTime":1010.23,"endTime":1011.22,"body":"think we just get I think that"},{"speaker":"Kyle Mountsier","startTime":1011.0,"endTime":1015.35,"body":"I think that"},{"speaker":"Kyle Mountsier","startTime":1011.0,"endTime":1015.35,"body":"like, like, you know, I think"},{"speaker":"Kyle Mountsier","startTime":1015.5,"endTime":1019.46,"body":"that what we can achieve with"},{"speaker":"Kyle Mountsier","startTime":1015.5,"endTime":1019.46,"body":"scale from a data perspective is"},{"speaker":"Kyle Mountsier","startTime":1019.91,"endTime":1023.75,"body":"understanding trends, right. And"},{"speaker":"Kyle Mountsier","startTime":1019.91,"endTime":1023.75,"body":"I think if we can learn from"},{"speaker":"Kyle Mountsier","startTime":1023.75,"endTime":1026.84,"body":"trends as an industry to"},{"speaker":"Kyle Mountsier","startTime":1023.75,"endTime":1026.84,"body":"understand shopper behavior, and"},{"speaker":"Kyle Mountsier","startTime":1026.84,"endTime":1031.58,"body":"then iterate off of that, to to"},{"speaker":"Kyle Mountsier","startTime":1026.84,"endTime":1031.58,"body":"give these like, potential"},{"speaker":"Kyle Mountsier","startTime":1031.58,"endTime":1034.85,"body":"levers, I think that that's a"},{"speaker":"Kyle Mountsier","startTime":1031.58,"endTime":1034.85,"body":"better way to think about the"},{"speaker":"Kyle Mountsier","startTime":1034.85,"endTime":1038.03,"body":"level of data that you may have"},{"speaker":"Kyle Mountsier","startTime":1034.85,"endTime":1038.03,"body":"access to, as you get closer to"},{"speaker":"Kyle Mountsier","startTime":1038.03,"endTime":1042.08,"body":"the DMS or you're implementing"},{"speaker":"Kyle Mountsier","startTime":1038.03,"endTime":1042.08,"body":"on all these dealer websites is"},{"speaker":"Kyle Mountsier","startTime":1042.08,"endTime":1044.84,"body":"like, Okay, here's mass data"},{"speaker":"Kyle Mountsier","startTime":1042.08,"endTime":1044.84,"body":"trends, I think you already do"},{"speaker":"Kyle Mountsier","startTime":1044.84,"endTime":1047.54,"body":"some of that, but you're"},{"speaker":"Kyle Mountsier","startTime":1044.84,"endTime":1047.54,"body":"pressing into that more, here's"},{"speaker":"Kyle Mountsier","startTime":1047.54,"endTime":1050.9,"body":"the mass data trends. Here's the"},{"speaker":"Kyle Mountsier","startTime":1047.54,"endTime":1050.9,"body":"insights that we typically see"},{"speaker":"Kyle Mountsier","startTime":1050.9,"endTime":1053.24,"body":"from that, especially, maybe"},{"speaker":"Kyle Mountsier","startTime":1050.9,"endTime":1053.24,"body":"there's a regionality or a"},{"speaker":"Kyle Mountsier","startTime":1053.24,"endTime":1056.96,"body":"district level. And now we can"},{"speaker":"Kyle Mountsier","startTime":1053.24,"endTime":1056.96,"body":"make some we can gain some like"},{"speaker":"Kyle Mountsier","startTime":1056.96,"endTime":1061.04,"body":"insights to say, Okay, there's"},{"speaker":"Kyle Mountsier","startTime":1056.96,"endTime":1061.04,"body":"the game film, let's watch that."},{"speaker":"Kyle Mountsier","startTime":1061.04,"endTime":1065.18,"body":"Now, here's the levers that"},{"speaker":"Kyle Mountsier","startTime":1061.04,"endTime":1065.18,"body":"we've seen pulled that impact,"},{"speaker":"Kyle Mountsier","startTime":1065.27,"endTime":1068.66,"body":"you know, the user experience or"},{"speaker":"Kyle Mountsier","startTime":1065.27,"endTime":1068.66,"body":"the, or the, or the employee"},{"speaker":"Kyle Mountsier","startTime":1068.66,"endTime":1072.26,"body":"experience, or the amount of"},{"speaker":"Kyle Mountsier","startTime":1068.66,"endTime":1072.26,"body":"traffic. And if we can have"},{"speaker":"Kyle Mountsier","startTime":1072.26,"endTime":1076.19,"body":"those few levers that we can"},{"speaker":"Kyle Mountsier","startTime":1072.26,"endTime":1076.19,"body":"quickly spit out and start to"},{"speaker":"Kyle Mountsier","startTime":1076.19,"endTime":1078.8,"body":"run tests, one of one of the"},{"speaker":"Kyle Mountsier","startTime":1076.19,"endTime":1078.8,"body":"things that I'm really"},{"speaker":"Kyle Mountsier","startTime":1078.8,"endTime":1082.58,"body":"interested in, you know, Have"},{"speaker":"Kyle Mountsier","startTime":1078.8,"endTime":1082.58,"body":"you have you, like, baked into"},{"speaker":"Kyle Mountsier","startTime":1082.58,"endTime":1085.97,"body":"this idea of like, we have to"},{"speaker":"Kyle Mountsier","startTime":1082.58,"endTime":1085.97,"body":"not just, we not just have to"},{"speaker":"Kyle Mountsier","startTime":1085.97,"endTime":1091.07,"body":"pull levers, but we also have to"},{"speaker":"Kyle Mountsier","startTime":1085.97,"endTime":1091.07,"body":"run tests at scale? Yeah. Is"},{"speaker":"Kyle Mountsier","startTime":1091.07,"endTime":1094.31,"body":"there a move to like, how do we"},{"speaker":"Kyle Mountsier","startTime":1091.07,"endTime":1094.31,"body":"figure out like, when tests are"},{"speaker":"Kyle Mountsier","startTime":1094.31,"endTime":1098.75,"body":"being run, that, you know, like,"},{"speaker":"Kyle Mountsier","startTime":1094.31,"endTime":1098.75,"body":"I think simply is, you know,"},{"speaker":"Kyle Mountsier","startTime":1098.75,"endTime":1101.45,"body":"Google Analytics, you know,"},{"speaker":"Kyle Mountsier","startTime":1098.75,"endTime":1101.45,"body":"created this note, take, you"},{"speaker":"Kyle Mountsier","startTime":1101.45,"endTime":1104.81,"body":"know, there's no rotation system"},{"speaker":"Kyle Mountsier","startTime":1101.45,"endTime":1104.81,"body":"a long time ago, and some people"},{"speaker":"Kyle Mountsier","startTime":1104.81,"endTime":1107.93,"body":"use it. Well, some others don't."},{"speaker":"Kyle Mountsier","startTime":1104.81,"endTime":1107.93,"body":"But, you know, what, what are"},{"speaker":"Kyle Mountsier","startTime":1107.93,"endTime":1111.38,"body":"you doing to bake in this, like"},{"speaker":"Kyle Mountsier","startTime":1107.93,"endTime":1111.38,"body":"testing native into the"},{"speaker":"Kyle Mountsier","startTime":1111.38,"endTime":1113.21,"body":"ecosystem of dealer marketing?"},{"speaker":"Dan Moore","startTime":1113.63,"endTime":1115.43,"body":"Yeah, I think I mean,"},{"speaker":"Dan Moore","startTime":1113.63,"endTime":1115.43,"body":"we've been playing around with"},{"speaker":"Dan Moore","startTime":1115.43,"endTime":1117.77,"body":"that for quite some time using"},{"speaker":"Dan Moore","startTime":1115.43,"endTime":1117.77,"body":"again, you can use event"},{"speaker":"Dan Moore","startTime":1117.77,"endTime":1120.11,"body":"tracking, because you can look"},{"speaker":"Dan Moore","startTime":1117.77,"endTime":1120.11,"body":"at if you properly tag out a"},{"speaker":"Dan Moore","startTime":1120.11,"endTime":1122.84,"body":"site, look at CTAs, you can see"},{"speaker":"Dan Moore","startTime":1120.11,"endTime":1122.84,"body":"workflows, you can see where"},{"speaker":"Dan Moore","startTime":1122.84,"endTime":1125.75,"body":"customers, what pages they come"},{"speaker":"Dan Moore","startTime":1122.84,"endTime":1125.75,"body":"in, if you look at journey flow,"},{"speaker":"Dan Moore","startTime":1125.78,"endTime":1128.75,"body":"obviously that helps you"},{"speaker":"Dan Moore","startTime":1125.78,"endTime":1128.75,"body":"understand it. I think, you"},{"speaker":"Dan Moore","startTime":1128.75,"endTime":1132.38,"body":"know, again, as, as a true"},{"speaker":"Dan Moore","startTime":1128.75,"endTime":1132.38,"body":"industry, we got to get some"},{"speaker":"Dan Moore","startTime":1132.38,"endTime":1134.81,"body":"more AB testing, which is what"},{"speaker":"Dan Moore","startTime":1132.38,"endTime":1134.81,"body":"you're alluding to, to is like,"},{"speaker":"Dan Moore","startTime":1134.81,"endTime":1137.6,"body":"Hey, I'm gonna run this path and"},{"speaker":"Dan Moore","startTime":1134.81,"endTime":1137.6,"body":"this path. Those capabilities"},{"speaker":"Dan Moore","startTime":1137.6,"endTime":1141.5,"body":"exist, the reality to it is not"},{"speaker":"Dan Moore","startTime":1137.6,"endTime":1141.5,"body":"many are doing it. And just the"},{"speaker":"Dan Moore","startTime":1141.5,"endTime":1146.78,"body":"level of wanting the desire of"},{"speaker":"Dan Moore","startTime":1141.5,"endTime":1146.78,"body":"actually truly testing and"},{"speaker":"Dan Moore","startTime":1146.78,"endTime":1149.3,"body":"running side by side, you got to"},{"speaker":"Dan Moore","startTime":1146.78,"endTime":1149.3,"body":"have the patience and appetite"},{"speaker":"Dan Moore","startTime":1149.3,"endTime":1151.91,"body":"for that. Not everybody does."},{"speaker":"Dan Moore","startTime":1149.3,"endTime":1151.91,"body":"That's part of the challenge we"},{"speaker":"Dan Moore","startTime":1151.97,"endTime":1156.35,"body":"we have in the industry. I think"},{"speaker":"Dan Moore","startTime":1151.97,"endTime":1156.35,"body":"the other piece, too, is is that"},{"speaker":"Dan Moore","startTime":1157.04,"endTime":1161.21,"body":"when we look at some of these"},{"speaker":"Dan Moore","startTime":1157.04,"endTime":1161.21,"body":"facets, we've got to just get"},{"speaker":"Dan Moore","startTime":1161.21,"endTime":1166.49,"body":"past this buzzword mentality"},{"speaker":"Dan Moore","startTime":1161.21,"endTime":1166.49,"body":"too. I mean, you look we've had"},{"speaker":"Dan Moore","startTime":1166.52,"endTime":1171.2,"body":"AI Big Data. OTT. Amazon, like"},{"speaker":"Dan Moore","startTime":1166.52,"endTime":1171.2,"body":"you think about all these"},{"speaker":"Dan Moore","startTime":1171.2,"endTime":1174.02,"body":"different things. At the end of"},{"speaker":"Dan Moore","startTime":1171.2,"endTime":1174.02,"body":"the day, it's either just a"},{"speaker":"Dan Moore","startTime":1174.02,"endTime":1177.53,"body":"channel, it's a marketing, it's"},{"speaker":"Dan Moore","startTime":1174.02,"endTime":1177.53,"body":"not a it's not a thing, it is a"},{"speaker":"Dan Moore","startTime":1177.53,"endTime":1181.19,"body":"tactic. So to your point, Kyle"},{"speaker":"Dan Moore","startTime":1177.53,"endTime":1181.19,"body":"is we're going to take the"},{"speaker":"Dan Moore","startTime":1181.19,"endTime":1184.49,"body":"tactics and truly flush them out"},{"speaker":"Dan Moore","startTime":1181.19,"endTime":1184.49,"body":"for what they are and then test"},{"speaker":"Dan Moore","startTime":1184.49,"endTime":1189.38,"body":"them accordingly. How did these"},{"speaker":"Dan Moore","startTime":1184.49,"endTime":1189.38,"body":"campaigns really perform? And we"},{"speaker":"Dan Moore","startTime":1189.38,"endTime":1191.51,"body":"have to start measuring things"},{"speaker":"Dan Moore","startTime":1189.38,"endTime":1191.51,"body":"on an apples to apples"},{"speaker":"Dan Moore","startTime":1191.51,"endTime":1194.78,"body":"comparison because you guys see"},{"speaker":"Dan Moore","startTime":1191.51,"endTime":1194.78,"body":"this all the day you everybody's"},{"speaker":"Dan Moore","startTime":1194.78,"endTime":1198.59,"body":"measuring on different things."},{"speaker":"Dan Moore","startTime":1194.78,"endTime":1198.59,"body":"So I can be doing a Google paid"},{"speaker":"Dan Moore","startTime":1198.59,"endTime":1201.68,"body":"search ad and we could have of"},{"speaker":"Dan Moore","startTime":1198.59,"endTime":1201.68,"body":"CARS.com doing this and you"},{"speaker":"Dan Moore","startTime":1201.68,"endTime":1205.16,"body":"know, somebody's doing some"},{"speaker":"Dan Moore","startTime":1201.68,"endTime":1205.16,"body":"Amazon OTT. And you cannot put"},{"speaker":"Dan Moore","startTime":1205.16,"endTime":1207.38,"body":"them in a parallel there,"},{"speaker":"Dan Moore","startTime":1205.16,"endTime":1207.38,"body":"they're all over the place, you"},{"speaker":"Dan Moore","startTime":1207.38,"endTime":1211.04,"body":"can't tell, if you looked at"},{"speaker":"Dan Moore","startTime":1207.38,"endTime":1211.04,"body":"those three campaigns side by"},{"speaker":"Dan Moore","startTime":1211.04,"endTime":1215.78,"body":"side, who really performed"},{"speaker":"Dan Moore","startTime":1211.04,"endTime":1215.78,"body":"better than the other. So I"},{"speaker":"Dan Moore","startTime":1215.78,"endTime":1218.03,"body":"think that's the other piece to"},{"speaker":"Dan Moore","startTime":1215.78,"endTime":1218.03,"body":"this just really critical to"},{"speaker":"Dan Moore","startTime":1218.03,"endTime":1223.52,"body":"standardization as an industry"},{"speaker":"Dan Moore","startTime":1218.03,"endTime":1223.52,"body":"is getting on the same page and"},{"speaker":"Dan Moore","startTime":1223.52,"endTime":1226.46,"body":"making sure that we have an"},{"speaker":"Dan Moore","startTime":1223.52,"endTime":1226.46,"body":"apples to apples line that we"},{"speaker":"Dan Moore","startTime":1226.46,"endTime":1229.25,"body":"can measure with so that we can"},{"speaker":"Dan Moore","startTime":1226.46,"endTime":1229.25,"body":"get to your point, the testing,"},{"speaker":"Dan Moore","startTime":1229.25,"endTime":1231.14,"body":"you can't test if you're not"},{"speaker":"Dan Moore","startTime":1229.25,"endTime":1231.14,"body":"even standing up."},{"speaker":"Kyle Mountsier","startTime":1231.169,"endTime":1233.659,"body":"And but this is"},{"speaker":"Kyle Mountsier","startTime":1231.169,"endTime":1233.659,"body":"where I think I mean, just to"},{"speaker":"Kyle Mountsier","startTime":1233.659,"endTime":1236.959,"body":"like, you know, to strengthen"},{"speaker":"Kyle Mountsier","startTime":1233.659,"endTime":1236.959,"body":"your point there, this is where"},{"speaker":"Kyle Mountsier","startTime":1236.959,"endTime":1240.709,"body":"I think attribution is a broken"},{"speaker":"Kyle Mountsier","startTime":1236.959,"endTime":1240.709,"body":"model to marketing, right. And"},{"speaker":"Kyle Mountsier","startTime":1240.709,"endTime":1244.309,"body":"our good friend, Bob Lanham, who"},{"speaker":"Kyle Mountsier","startTime":1240.709,"endTime":1244.309,"body":"we talked about initially, is"},{"speaker":"Kyle Mountsier","startTime":1244.309,"endTime":1249.199,"body":"like, you know, you cannot if"},{"speaker":"Kyle Mountsier","startTime":1244.309,"endTime":1249.199,"body":"you try and go at attribution as"},{"speaker":"Kyle Mountsier","startTime":1249.229,"endTime":1252.619,"body":"a marketing efficiency, you're"},{"speaker":"Kyle Mountsier","startTime":1249.229,"endTime":1252.619,"body":"it's always going to break"},{"speaker":"Kyle Mountsier","startTime":1252.619,"endTime":1256.759,"body":"because attribution is not"},{"speaker":"Kyle Mountsier","startTime":1252.619,"endTime":1256.759,"body":"linear. And so I think, you"},{"speaker":"Kyle Mountsier","startTime":1256.759,"endTime":1259.759,"body":"know, modeling off of business"},{"speaker":"Kyle Mountsier","startTime":1256.759,"endTime":1259.759,"body":"outcomes, I really appreciate"},{"speaker":"Kyle Mountsier","startTime":1259.759,"endTime":1262.189,"body":"that you started with that and"},{"speaker":"Kyle Mountsier","startTime":1259.759,"endTime":1262.189,"body":"saying, Hey, look, the business"},{"speaker":"Kyle Mountsier","startTime":1262.189,"endTime":1267.889,"body":"outcomes, do we have ours? Do we"},{"speaker":"Kyle Mountsier","startTime":1262.189,"endTime":1267.889,"body":"have car deals? And do we have"},{"speaker":"Kyle Mountsier","startTime":1267.919,"endTime":1270.469,"body":"parts sold? Right? Do we have"},{"speaker":"Kyle Mountsier","startTime":1267.919,"endTime":1270.469,"body":"those three things in our"},{"speaker":"Kyle Mountsier","startTime":1270.469,"endTime":1274.789,"body":"business outcomes happening? And"},{"speaker":"Kyle Mountsier","startTime":1270.469,"endTime":1274.789,"body":"as I pull levers, what happens"},{"speaker":"Kyle Mountsier","startTime":1274.789,"endTime":1278.299,"body":"to those business outcomes and"},{"speaker":"Kyle Mountsier","startTime":1274.789,"endTime":1278.299,"body":"if you can, levers to business"},{"speaker":"Kyle Mountsier","startTime":1278.299,"endTime":1281.929,"body":"outcomes, that's, that's the"},{"speaker":"Kyle Mountsier","startTime":1278.299,"endTime":1281.929,"body":"holy grail for me because then"},{"speaker":"Kyle Mountsier","startTime":1281.929,"endTime":1286.069,"body":"you create a mix that says, hey,"},{"speaker":"Kyle Mountsier","startTime":1281.929,"endTime":1286.069,"body":"here's my mix. Now I pulled a"},{"speaker":"Kyle Mountsier","startTime":1286.069,"endTime":1289.549,"body":"lever, my mix there change to x"},{"speaker":"Kyle Mountsier","startTime":1286.069,"endTime":1289.549,"body":"business outcome, all the"},{"speaker":"Kyle Mountsier","startTime":1289.549,"endTime":1292.309,"body":"sudden, then we don't worry"},{"speaker":"Kyle Mountsier","startTime":1289.549,"endTime":1292.309,"body":"about attribution, because it's"},{"speaker":"Kyle Mountsier","startTime":1292.309,"endTime":1294.889,"body":"not channel specific. It's mixed"},{"speaker":"Kyle Mountsier","startTime":1292.309,"endTime":1294.889,"body":"specific. And that's,"},{"speaker":"Dan Moore","startTime":1295.879,"endTime":1298.159,"body":"that's the word right"},{"speaker":"Dan Moore","startTime":1295.879,"endTime":1298.159,"body":"there. And that's where Bob and"},{"speaker":"Dan Moore","startTime":1298.159,"endTime":1302.959,"body":"I swim all day long. The unicorn"},{"speaker":"Dan Moore","startTime":1298.159,"endTime":1302.959,"body":"to marketing is mix. When"},{"speaker":"Dan Moore","startTime":1302.959,"endTime":1306.829,"body":"dealers realize that they are a"},{"speaker":"Dan Moore","startTime":1302.959,"endTime":1306.829,"body":"fingerprint. Stop worrying about"},{"speaker":"Dan Moore","startTime":1306.829,"endTime":1309.619,"body":"what Johnny ABC motors is doing"},{"speaker":"Dan Moore","startTime":1306.829,"endTime":1309.619,"body":"down the street, you are your"},{"speaker":"Dan Moore","startTime":1309.619,"endTime":1313.969,"body":"own fingerprint, you are unique."},{"speaker":"Dan Moore","startTime":1309.619,"endTime":1313.969,"body":"Yes, stop. And this is the"},{"speaker":"Dan Moore","startTime":1313.969,"endTime":1316.039,"body":"dangerous game to that you"},{"speaker":"Dan Moore","startTime":1313.969,"endTime":1316.039,"body":"brought up I want to go back on"},{"speaker":"Dan Moore","startTime":1316.039,"endTime":1318.199,"body":"as the comparison game what's"},{"speaker":"Dan Moore","startTime":1316.039,"endTime":1318.199,"body":"what's going on in the region in"},{"speaker":"Dan Moore","startTime":1318.199,"endTime":1322.219,"body":"the market and everything else?"},{"speaker":"Dan Moore","startTime":1318.199,"endTime":1322.219,"body":"It's a dangerous game. Several"},{"speaker":"Dan Moore","startTime":1322.219,"endTime":1325.219,"body":"people in the analytics space"},{"speaker":"Dan Moore","startTime":1322.219,"endTime":1325.219,"body":"have pull that data all the"},{"speaker":"Dan Moore","startTime":1325.219,"endTime":1327.409,"body":"time. Let me compare you to the"},{"speaker":"Dan Moore","startTime":1325.219,"endTime":1327.409,"body":"region to the market to this to"},{"speaker":"Dan Moore","startTime":1327.409,"endTime":1332.869,"body":"that it's dangerous, because"},{"speaker":"Dan Moore","startTime":1327.409,"endTime":1332.869,"body":"your strategy is your strategy."},{"speaker":"Dan Moore","startTime":1332.869,"endTime":1334.819,"body":"Your strength is your strength."},{"speaker":"Dan Moore","startTime":1332.869,"endTime":1334.819,"body":"Yeah, because"},{"speaker":"Kyle Mountsier","startTime":1334.82,"endTime":1337.61,"body":"that guy's a one"},{"speaker":"Kyle Mountsier","startTime":1334.82,"endTime":1337.61,"body":"price dealer. And that guy's a"},{"speaker":"Kyle Mountsier","startTime":1337.61,"endTime":1341.69,"body":"negotiate like crazy crack,"},{"speaker":"Kyle Mountsier","startTime":1337.61,"endTime":1341.69,"body":"guys, you know, and this person"},{"speaker":"Kyle Mountsier","startTime":1341.69,"endTime":1344.57,"body":"runs does you know, lifetime"},{"speaker":"Kyle Mountsier","startTime":1341.69,"endTime":1344.57,"body":"warranties. And this you"},{"speaker":"Unknown","startTime":1344.0,"endTime":1346.85,"body":"sell you sell to the"},{"speaker":"Unknown","startTime":1344.0,"endTime":1346.85,"body":"whole country they sell on their"},{"speaker":"Unknown","startTime":1346.85,"endTime":1350.87,"body":"DMA. Exactly. So we got to just"},{"speaker":"Unknown","startTime":1346.85,"endTime":1350.87,"body":"cut the noise and be honest,"},{"speaker":"Unknown","startTime":1350.9,"endTime":1355.04,"body":"what is it you are doing? What"},{"speaker":"Unknown","startTime":1350.9,"endTime":1355.04,"body":"is the right mix? Right, that's"},{"speaker":"Unknown","startTime":1355.04,"endTime":1357.59,"body":"one piece. And then the other"},{"speaker":"Unknown","startTime":1355.04,"endTime":1357.59,"body":"piece that I think kind of"},{"speaker":"Unknown","startTime":1357.59,"endTime":1362.27,"body":"supersedes, attribution is,"},{"speaker":"Unknown","startTime":1357.59,"endTime":1362.27,"body":"where's the friction? Because"},{"speaker":"Unknown","startTime":1362.3,"endTime":1364.73,"body":"when you think about what you"},{"speaker":"Unknown","startTime":1362.3,"endTime":1364.73,"body":"have going, it's three prongs,"},{"speaker":"Unknown","startTime":1364.73,"endTime":1367.82,"body":"you have, you have the product,"},{"speaker":"Unknown","startTime":1364.73,"endTime":1367.82,"body":"right, which is the vehicle or"},{"speaker":"Unknown","startTime":1367.82,"endTime":1370.22,"body":"the vehicle maintenance or"},{"speaker":"Unknown","startTime":1367.82,"endTime":1370.22,"body":"parts, then you have the"},{"speaker":"Unknown","startTime":1370.22,"endTime":1373.07,"body":"marketing, right, the awareness,"},{"speaker":"Unknown","startTime":1370.22,"endTime":1373.07,"body":"the channels in which you"},{"speaker":"Unknown","startTime":1373.07,"endTime":1375.92,"body":"operate your marketing, and then"},{"speaker":"Unknown","startTime":1373.07,"endTime":1375.92,"body":"you have the people in the"},{"speaker":"Unknown","startTime":1375.92,"endTime":1380.45,"body":"process. Okay, so again, like I"},{"speaker":"Unknown","startTime":1375.92,"endTime":1380.45,"body":"said, If Paul bought the car,"},{"speaker":"Unknown","startTime":1380.45,"endTime":1384.02,"body":"and we know Paul bought a Ford F"},{"speaker":"Unknown","startTime":1380.45,"endTime":1384.02,"body":"150. And he, you know, he went"},{"speaker":"Unknown","startTime":1384.02,"endTime":1387.17,"body":"here, here, you're here. Well,"},{"speaker":"Unknown","startTime":1384.02,"endTime":1387.17,"body":"the problem is, is that what you"},{"speaker":"Unknown","startTime":1387.17,"endTime":1389.69,"body":"don't know is you lost 10 Kyle's"},{"speaker":"Unknown","startTime":1387.17,"endTime":1389.69,"body":"because somewhere between the"},{"speaker":"Unknown","startTime":1389.69,"endTime":1392.75,"body":"marketing message and it landing"},{"speaker":"Unknown","startTime":1389.69,"endTime":1392.75,"body":"on your website, it didn't"},{"speaker":"Unknown","startTime":1392.75,"endTime":1395.93,"body":"resonate, and you lost that"},{"speaker":"Unknown","startTime":1392.75,"endTime":1395.93,"body":"customer, or, Hey, it went all"},{"speaker":"Unknown","startTime":1395.93,"endTime":1398.51,"body":"the way through, you had the"},{"speaker":"Unknown","startTime":1395.93,"endTime":1398.51,"body":"product, you have the marketing,"},{"speaker":"Unknown","startTime":1398.51,"endTime":1403.25,"body":"but your people in the process"},{"speaker":"Unknown","startTime":1398.51,"endTime":1403.25,"body":"failed. Yep. But you don't know"},{"speaker":"Unknown","startTime":1403.25,"endTime":1407.09,"body":"that. I want to know that"},{"speaker":"Unknown","startTime":1403.25,"endTime":1407.09,"body":"because that's more important"},{"speaker":"Unknown","startTime":1407.09,"endTime":1410.57,"body":"than the fact I already know I"},{"speaker":"Unknown","startTime":1407.09,"endTime":1410.57,"body":"sold. Paul a car already know I"},{"speaker":"Unknown","startTime":1410.57,"endTime":1411.44,"body":"want great."},{"speaker":"Kyle Mountsier","startTime":1411.86,"endTime":1413.81,"body":"Yep, got that"},{"speaker":"Kyle Mountsier","startTime":1411.86,"endTime":1413.81,"body":"one tally Mark,"},{"speaker":"Dan Moore","startTime":1414.62,"endTime":1416.66,"body":"I want the 10"},{"speaker":"Dan Moore","startTime":1414.62,"endTime":1416.66,"body":"tallies, I'm missing, I want to"},{"speaker":"Dan Moore","startTime":1416.69,"endTime":1419.18,"body":"I want to constantly understand"},{"speaker":"Dan Moore","startTime":1416.69,"endTime":1419.18,"body":"because I think"},{"speaker":"Kyle Mountsier","startTime":1419.18,"endTime":1420.95,"body":"what everybody"},{"speaker":"Kyle Mountsier","startTime":1419.18,"endTime":1420.95,"body":"is like save a deal for"},{"speaker":"Kyle Mountsier","startTime":1420.95,"endTime":1423.68,"body":"marketing. 100%, or just being"},{"speaker":"Kyle Mountsier","startTime":1420.95,"endTime":1423.68,"body":"honest,"},{"speaker":"Dan Moore","startTime":1423.68,"endTime":1425.51,"body":"like, we already know"},{"speaker":"Dan Moore","startTime":1423.68,"endTime":1425.51,"body":"that every dealership has a"},{"speaker":"Dan Moore","startTime":1425.51,"endTime":1429.74,"body":"sports car, it's already primed,"},{"speaker":"Dan Moore","startTime":1425.51,"endTime":1429.74,"body":"ready to go. Like it is it's"},{"speaker":"Dan Moore","startTime":1429.74,"endTime":1432.41,"body":"good. The reality to it is is"},{"speaker":"Dan Moore","startTime":1429.74,"endTime":1432.41,"body":"what we need to do as an"},{"speaker":"Dan Moore","startTime":1432.41,"endTime":1434.96,"body":"industry is help the dealer set"},{"speaker":"Dan Moore","startTime":1432.41,"endTime":1434.96,"body":"themselves up for the track that"},{"speaker":"Dan Moore","startTime":1434.96,"endTime":1438.11,"body":"they're going to race on, which"},{"speaker":"Dan Moore","startTime":1434.96,"endTime":1438.11,"body":"means the environment that the"},{"speaker":"Dan Moore","startTime":1438.11,"endTime":1441.56,"body":"challenges that they face, and"},{"speaker":"Dan Moore","startTime":1438.11,"endTime":1441.56,"body":"then fine tune it for optimal"},{"speaker":"Dan Moore","startTime":1441.56,"endTime":1444.23,"body":"performance by making subtle"},{"speaker":"Dan Moore","startTime":1441.56,"endTime":1444.23,"body":"tweaks to the things that that"},{"speaker":"Dan Moore","startTime":1444.23,"endTime":1447.83,"body":"impact those different chains."},{"speaker":"Dan Moore","startTime":1444.23,"endTime":1447.83,"body":"And then the end result is a"},{"speaker":"Dan Moore","startTime":1447.83,"endTime":1451.46,"body":"highly functional, efficient"},{"speaker":"Dan Moore","startTime":1447.83,"endTime":1451.46,"body":"race car running down the track."},{"speaker":"Paul Daly","startTime":1451.7,"endTime":1453.59,"body":"One of the things"},{"speaker":"Paul Daly","startTime":1451.7,"endTime":1453.59,"body":"that stands in the way of this"},{"speaker":"Paul Daly","startTime":1453.59,"endTime":1456.74,"body":"and it always has, I mean, like"},{"speaker":"Paul Daly","startTime":1453.59,"endTime":1456.74,"body":"even when, you know talking to"},{"speaker":"Paul Daly","startTime":1456.86,"endTime":1461.0,"body":"me about like brand marketing"},{"speaker":"Paul Daly","startTime":1456.86,"endTime":1461.0,"body":"versus sales marketing, is the"},{"speaker":"Paul Daly","startTime":1461.0,"endTime":1467.96,"body":"fact that what you're suggesting"},{"speaker":"Paul Daly","startTime":1461.0,"endTime":1467.96,"body":"takes a little bit of work, be a"},{"speaker":"Paul Daly","startTime":1467.96,"endTime":1472.52,"body":"little bit of time, right? And"},{"speaker":"Paul Daly","startTime":1467.96,"endTime":1472.52,"body":"just on those two factors alone,"},{"speaker":"Paul Daly","startTime":1472.52,"endTime":1476.33,"body":"right, it's easy to lean when"},{"speaker":"Paul Daly","startTime":1472.52,"endTime":1476.33,"body":"you have a lot of people saying"},{"speaker":"Paul Daly","startTime":1477.08,"endTime":1480.65,"body":"let me give you something that"},{"speaker":"Paul Daly","startTime":1477.08,"endTime":1480.65,"body":"you can deploy right now. Right,"},{"speaker":"Paul Daly","startTime":1480.65,"endTime":1485.48,"body":"right. Although it's it's not"},{"speaker":"Paul Daly","startTime":1480.65,"endTime":1485.48,"body":"it's it's a history lesson. More"},{"speaker":"Paul Daly","startTime":1485.48,"endTime":1488.39,"body":"than it is an indicator, right?"},{"speaker":"Paul Daly","startTime":1485.48,"endTime":1488.39,"body":"Like to use a sports metaphor."},{"speaker":"Paul Daly","startTime":1488.39,"endTime":1490.07,"body":"You could have a running back"},{"speaker":"Paul Daly","startTime":1488.39,"endTime":1490.07,"body":"and say, well, he's not getting"},{"speaker":"Paul Daly","startTime":1490.07,"endTime":1493.01,"body":"enough yards per carry. But what"},{"speaker":"Paul Daly","startTime":1490.07,"endTime":1493.01,"body":"you're not looking at is like"},{"speaker":"Paul Daly","startTime":1493.01,"endTime":1496.52,"body":"the left tackle is missing all"},{"speaker":"Paul Daly","startTime":1493.01,"endTime":1496.52,"body":"his blocks, right? And if that"},{"speaker":"Paul Daly","startTime":1496.52,"endTime":1499.1,"body":"guy was blocking the guy who was"},{"speaker":"Paul Daly","startTime":1496.52,"endTime":1499.1,"body":"supposed to that would affect"},{"speaker":"Paul Daly","startTime":1499.1,"endTime":1501.92,"body":"the running I'm so what is, you"},{"speaker":"Paul Daly","startTime":1499.1,"endTime":1501.92,"body":"know,"},{"speaker":"Dan Moore","startTime":1502.31,"endTime":1504.26,"body":"you're spot on there"},{"speaker":"Dan Moore","startTime":1502.31,"endTime":1504.26,"body":"because it's easier to keep"},{"speaker":"Dan Moore","startTime":1504.26,"endTime":1507.92,"body":"score than it is to be honest to"},{"speaker":"Dan Moore","startTime":1504.26,"endTime":1507.92,"body":"watch the game tape and see what"},{"speaker":"Dan Moore","startTime":1507.92,"endTime":1508.58,"body":"you're doing right or"},{"speaker":"Paul Daly","startTime":1508.58,"endTime":1512.15,"body":"wrong. Yeah, it's"},{"speaker":"Paul Daly","startTime":1508.58,"endTime":1512.15,"body":"like, yeah, I mean there's"},{"speaker":"Paul Daly","startTime":1512.15,"endTime":1515.06,"body":"metaphors galore. Right. Yeah,"},{"speaker":"Paul Daly","startTime":1512.15,"endTime":1515.06,"body":"even America's your worst enemy,"},{"speaker":"Paul Daly","startTime":1515.21,"endTime":1517.76,"body":"you can watch your weight."},{"speaker":"Paul Daly","startTime":1515.21,"endTime":1517.76,"body":"Right? But that doesn't mean"},{"speaker":"Paul Daly","startTime":1517.76,"endTime":1520.58,"body":"you're healthy. Right? Being"},{"speaker":"Paul Daly","startTime":1517.76,"endTime":1520.58,"body":"healthy takes a plan"},{"speaker":"Paul Daly","startTime":1520.58,"endTime":1523.28,"body":"understanding your own biology,"},{"speaker":"Paul Daly","startTime":1520.58,"endTime":1523.28,"body":"right, eating the right things"},{"speaker":"Paul Daly","startTime":1523.28,"endTime":1525.02,"body":"doing the right combination of"},{"speaker":"Paul Daly","startTime":1523.28,"endTime":1525.02,"body":"exercise"},{"speaker":"Kyle Mountsier","startTime":1525.0,"endTime":1527.43,"body":"on this, I don't"},{"speaker":"Kyle Mountsier","startTime":1525.0,"endTime":1527.43,"body":"know to Auto Collabs. Yeah, full"},{"speaker":"Kyle Mountsier","startTime":1527.43,"endTime":1528.72,"body":"of metaphors like"},{"speaker":"Michael Cirillo","startTime":1531.36,"endTime":1533.31,"body":"this is a"},{"speaker":"Michael Cirillo","startTime":1531.36,"endTime":1533.31,"body":"perfect metaphor, because it's,"},{"speaker":"Michael Cirillo","startTime":1533.37,"endTime":1537.36,"body":"it's, it presents itself as the"},{"speaker":"Michael Cirillo","startTime":1533.37,"endTime":1537.36,"body":"biggest vulnerability in"},{"speaker":"Michael Cirillo","startTime":1537.36,"endTime":1541.23,"body":"automotive, like we have these"},{"speaker":"Michael Cirillo","startTime":1537.36,"endTime":1541.23,"body":"conversations. And guaranteed"},{"speaker":"Michael Cirillo","startTime":1541.23,"endTime":1544.44,"body":"there, there will be some"},{"speaker":"Michael Cirillo","startTime":1541.23,"endTime":1544.44,"body":"listening or watching who go"},{"speaker":"Michael Cirillo","startTime":1544.44,"endTime":1548.13,"body":"home and set a weight a weight"},{"speaker":"Michael Cirillo","startTime":1544.44,"endTime":1548.13,"body":"loss goal, I want to lose 50"},{"speaker":"Michael Cirillo","startTime":1548.13,"endTime":1553.44,"body":"pounds. No, dude, you need to"},{"speaker":"Michael Cirillo","startTime":1548.13,"endTime":1553.44,"body":"create your eating plan, you"},{"speaker":"Michael Cirillo","startTime":1553.44,"endTime":1557.61,"body":"need to create your exercise"},{"speaker":"Michael Cirillo","startTime":1553.44,"endTime":1557.61,"body":"plan you need to and they're not"},{"speaker":"Michael Cirillo","startTime":1557.61,"endTime":1561.33,"body":"looking at that. And so it is a"},{"speaker":"Michael Cirillo","startTime":1557.61,"endTime":1561.33,"body":"history lesson. But it's also"},{"speaker":"Michael Cirillo","startTime":1561.48,"endTime":1564.48,"body":"the most infuriating history"},{"speaker":"Michael Cirillo","startTime":1561.48,"endTime":1564.48,"body":"lesson because it's the one that"},{"speaker":"Michael Cirillo","startTime":1564.51,"endTime":1570.09,"body":"on mass we refuse to learn from."},{"speaker":"Michael Cirillo","startTime":1564.51,"endTime":1570.09,"body":"You said something, Paul, and"},{"speaker":"Michael Cirillo","startTime":1570.09,"endTime":1572.58,"body":"Dan, you and I have had a ton of"},{"speaker":"Michael Cirillo","startTime":1570.09,"endTime":1572.58,"body":"conversations about just the"},{"speaker":"Michael Cirillo","startTime":1572.58,"endTime":1577.17,"body":"reality of what it actually"},{"speaker":"Michael Cirillo","startTime":1572.58,"endTime":1577.17,"body":"takes to go from zero to one."},{"speaker":"Michael Cirillo","startTime":1577.47,"endTime":1582.96,"body":"Yep. And the reality is, if"},{"speaker":"Michael Cirillo","startTime":1577.47,"endTime":1582.96,"body":"dealers were to, or anybody for"},{"speaker":"Michael Cirillo","startTime":1582.96,"endTime":1585.81,"body":"that matter, were to take"},{"speaker":"Michael Cirillo","startTime":1582.96,"endTime":1585.81,"body":"inventory on that time that they"},{"speaker":"Michael Cirillo","startTime":1585.84,"endTime":1590.25,"body":"are spending anyways. They might"},{"speaker":"Michael Cirillo","startTime":1585.84,"endTime":1590.25,"body":"realize how inefficient the"},{"speaker":"Michael Cirillo","startTime":1590.25,"endTime":1593.31,"body":"actions they take on a day to"},{"speaker":"Michael Cirillo","startTime":1590.25,"endTime":1593.31,"body":"day basis are, they're"},{"speaker":"Michael Cirillo","startTime":1593.31,"endTime":1596.67,"body":"complaining too much about"},{"speaker":"Michael Cirillo","startTime":1593.31,"endTime":1596.67,"body":"vendor a or they're complaining"},{"speaker":"Michael Cirillo","startTime":1596.67,"endTime":1600.42,"body":"too much about Customer B, or"},{"speaker":"Michael Cirillo","startTime":1596.67,"endTime":1600.42,"body":"whatever it might be? And"},{"speaker":"Michael Cirillo","startTime":1600.42,"endTime":1602.97,"body":"they're not taking that hard"},{"speaker":"Michael Cirillo","startTime":1600.42,"endTime":1602.97,"body":"inward look at their their"},{"speaker":"Michael Cirillo","startTime":1602.97,"endTime":1606.96,"body":"organization and saying, Am I"},{"speaker":"Michael Cirillo","startTime":1602.97,"endTime":1606.96,"body":"even the right person for this"},{"speaker":"Michael Cirillo","startTime":1606.96,"endTime":1612.45,"body":"job, let alone complaining about"},{"speaker":"Michael Cirillo","startTime":1606.96,"endTime":1612.45,"body":"Susan or Tim, who's in that job?"},{"speaker":"Michael Cirillo","startTime":1612.45,"endTime":1618.72,"body":"And how inefficient they are? I"},{"speaker":"Michael Cirillo","startTime":1612.45,"endTime":1618.72,"body":"mean, time is. And then if you"},{"speaker":"Michael Cirillo","startTime":1618.72,"endTime":1621.87,"body":"cross referenced organizations"},{"speaker":"Michael Cirillo","startTime":1618.72,"endTime":1621.87,"body":"that we know are crushing it, I"},{"speaker":"Michael Cirillo","startTime":1621.87,"endTime":1625.2,"body":"mean, CMA first one that comes"},{"speaker":"Michael Cirillo","startTime":1621.87,"endTime":1625.2,"body":"to my top of my mind Liza's"},{"speaker":"Michael Cirillo","startTime":1625.2,"endTime":1629.4,"body":"organization. Look at how much"},{"speaker":"Michael Cirillo","startTime":1625.2,"endTime":1629.4,"body":"they invest in watching the game"},{"speaker":"Michael Cirillo","startTime":1629.4,"endTime":1633.81,"body":"play in inspecting what they"},{"speaker":"Michael Cirillo","startTime":1629.4,"endTime":1633.81,"body":"expect in empowering their"},{"speaker":"Michael Cirillo","startTime":1633.81,"endTime":1637.41,"body":"people in coaching and mentoring"},{"speaker":"Michael Cirillo","startTime":1633.81,"endTime":1637.41,"body":"and doing all of that, like they"},{"speaker":"Michael Cirillo","startTime":1637.41,"endTime":1640.68,"body":"have finances, they have health"},{"speaker":"Michael Cirillo","startTime":1637.41,"endTime":1640.68,"body":"classes for crying out loud for"},{"speaker":"Michael Cirillo","startTime":1640.68,"endTime":1644.1,"body":"their people. And I think that's"},{"speaker":"Michael Cirillo","startTime":1640.68,"endTime":1644.1,"body":"just a byproduct of everything"},{"speaker":"Michael Cirillo","startTime":1644.1,"endTime":1646.95,"body":"that you're talking about. Dan,"},{"speaker":"Michael Cirillo","startTime":1644.1,"endTime":1646.95,"body":"can you give us those some"},{"speaker":"Michael Cirillo","startTime":1646.95,"endTime":1650.61,"body":"insights? Like how do we"},{"speaker":"Michael Cirillo","startTime":1646.95,"endTime":1650.61,"body":"alleviate? How do we both put"},{"speaker":"Michael Cirillo","startTime":1650.61,"endTime":1653.82,"body":"the pressure on to make the most"},{"speaker":"Michael Cirillo","startTime":1650.61,"endTime":1653.82,"body":"of the time we spend in the"},{"speaker":"Michael Cirillo","startTime":1653.82,"endTime":1658.29,"body":"business, but also alleviate the"},{"speaker":"Michael Cirillo","startTime":1653.82,"endTime":1658.29,"body":"pressure of feeling like we"},{"speaker":"Michael Cirillo","startTime":1658.29,"endTime":1659.31,"body":"don't have the time?"},{"speaker":"Dan Moore","startTime":1660.02,"endTime":1662.06,"body":"Well, I mean, I'll"},{"speaker":"Dan Moore","startTime":1660.02,"endTime":1662.06,"body":"tell you the first and easiest"},{"speaker":"Dan Moore","startTime":1662.06,"endTime":1665.39,"body":"one, evaluate your reports. I"},{"speaker":"Dan Moore","startTime":1662.06,"endTime":1665.39,"body":"mean, at the end of the day,"},{"speaker":"Dan Moore","startTime":1665.39,"endTime":1669.8,"body":"we're analysis by paralysis. And"},{"speaker":"Dan Moore","startTime":1665.39,"endTime":1669.8,"body":"if you go into any dealership,"},{"speaker":"Dan Moore","startTime":1669.8,"endTime":1672.2,"body":"they have stacks, reports"},{"speaker":"Dan Moore","startTime":1669.8,"endTime":1672.2,"body":"sitting on their desk, they're"},{"speaker":"Dan Moore","startTime":1672.2,"endTime":1674.78,"body":"tasking their teams with"},{"speaker":"Dan Moore","startTime":1672.2,"endTime":1674.78,"body":"generating all these reports."},{"speaker":"Dan Moore","startTime":1675.14,"endTime":1677.45,"body":"The question is, is what point"},{"speaker":"Dan Moore","startTime":1675.14,"endTime":1677.45,"body":"do you take inventory and say,"},{"speaker":"Dan Moore","startTime":1677.84,"endTime":1681.14,"body":"Does this report move my"},{"speaker":"Dan Moore","startTime":1677.84,"endTime":1681.14,"body":"business? Yes or no? What"},{"speaker":"Dan Moore","startTime":1681.14,"endTime":1684.11,"body":"decisions Am I making on this?"},{"speaker":"Dan Moore","startTime":1681.14,"endTime":1684.11,"body":"Yes or no? Right? And when you"},{"speaker":"Dan Moore","startTime":1684.11,"endTime":1685.97,"body":"start kicking the can on some of"},{"speaker":"Dan Moore","startTime":1684.11,"endTime":1685.97,"body":"these reports that are"},{"speaker":"Dan Moore","startTime":1685.97,"endTime":1688.37,"body":"meaningless. And you look at the"},{"speaker":"Dan Moore","startTime":1685.97,"endTime":1688.37,"body":"time and you ask your employees,"},{"speaker":"Dan Moore","startTime":1688.37,"endTime":1690.8,"body":"honestly, how much time does it"},{"speaker":"Dan Moore","startTime":1688.37,"endTime":1690.8,"body":"take you to create this report?"},{"speaker":"Dan Moore","startTime":1691.13,"endTime":1695.87,"body":"Well, it takes me two hours"},{"speaker":"Dan Moore","startTime":1691.13,"endTime":1695.87,"body":"whole. That's two hours. That's"},{"speaker":"Dan Moore","startTime":1695.87,"endTime":1700.64,"body":"two hours away from taking"},{"speaker":"Dan Moore","startTime":1695.87,"endTime":1700.64,"body":"action. Right. So I always"},{"speaker":"Dan Moore","startTime":1700.64,"endTime":1702.68,"body":"attack that first. Every time I"},{"speaker":"Dan Moore","startTime":1700.64,"endTime":1702.68,"body":"go in, I don't care whether you"},{"speaker":"Dan Moore","startTime":1702.68,"endTime":1704.48,"body":"use Vistaash, I don't care"},{"speaker":"Dan Moore","startTime":1702.68,"endTime":1704.48,"body":"whether you use Excel, I don't"},{"speaker":"Dan Moore","startTime":1704.48,"endTime":1708.47,"body":"care what it is, as long as you"},{"speaker":"Dan Moore","startTime":1704.48,"endTime":1708.47,"body":"are using data in a meaningful"},{"speaker":"Dan Moore","startTime":1708.47,"endTime":1711.83,"body":"way that has action points, that"},{"speaker":"Dan Moore","startTime":1708.47,"endTime":1711.83,"body":"you can make real business"},{"speaker":"Dan Moore","startTime":1711.83,"endTime":1715.4,"body":"decisions, whether it's real"},{"speaker":"Dan Moore","startTime":1711.83,"endTime":1715.4,"body":"time going into the next month,"},{"speaker":"Dan Moore","startTime":1715.4,"endTime":1717.77,"body":"like there's several different"},{"speaker":"Dan Moore","startTime":1715.4,"endTime":1717.77,"body":"points of where you take action."},{"speaker":"Dan Moore","startTime":1718.49,"endTime":1722.27,"body":"But let's just get honest with"},{"speaker":"Dan Moore","startTime":1718.49,"endTime":1722.27,"body":"that stop. Just tasking your"},{"speaker":"Dan Moore","startTime":1722.27,"endTime":1724.91,"body":"people to generate meaningless"},{"speaker":"Dan Moore","startTime":1722.27,"endTime":1724.91,"body":"reports that you don't look at."},{"speaker":"Dan Moore","startTime":1724.94,"endTime":1727.46,"body":"It's just a validation for them"},{"speaker":"Dan Moore","startTime":1724.94,"endTime":1727.46,"body":"feeling like they did their job."},{"speaker":"Dan Moore","startTime":1727.82,"endTime":1729.02,"body":"Stop. You want"},{"speaker":"Michael Cirillo","startTime":1729.23,"endTime":1731.15,"body":"opposite. If"},{"speaker":"Michael Cirillo","startTime":1729.23,"endTime":1731.15,"body":"you want meaningless reports,"},{"speaker":"Michael Cirillo","startTime":1731.15,"endTime":1734.72,"body":"Dan, hire a VA for 500 bucks a"},{"speaker":"Michael Cirillo","startTime":1731.15,"endTime":1734.72,"body":"month and have them do that"},{"speaker":"Michael Cirillo","startTime":1734.72,"endTime":1738.35,"body":"monotonous routine crap. And"},{"speaker":"Michael Cirillo","startTime":1734.72,"endTime":1738.35,"body":"then empower your people to"},{"speaker":"Michael Cirillo","startTime":1738.35,"endTime":1740.39,"body":"actually do the stuff that's"},{"speaker":"Michael Cirillo","startTime":1738.35,"endTime":1740.39,"body":"worth their time."},{"speaker":"Dan Moore","startTime":1741.53,"endTime":1743.63,"body":"Agreed. I mean,"},{"speaker":"Dan Moore","startTime":1741.53,"endTime":1743.63,"body":"that's the easiest one to go"},{"speaker":"Dan Moore","startTime":1743.63,"endTime":1747.32,"body":"after. Just because we have so"},{"speaker":"Dan Moore","startTime":1743.63,"endTime":1747.32,"body":"many reports coming at us. Do we"},{"speaker":"Dan Moore","startTime":1747.32,"endTime":1749.12,"body":"really make decisions? Right?"},{"speaker":"Paul Daly","startTime":1751.01,"endTime":1751.88,"body":"Well, hopefully I"},{"speaker":"Paul Daly","startTime":1751.01,"endTime":1751.88,"body":"feel"},{"speaker":"Michael Cirillo","startTime":1752.03,"endTime":1753.62,"body":"like solving"},{"speaker":"Michael Cirillo","startTime":1752.03,"endTime":1753.62,"body":"the world's problems here."},{"speaker":"Kyle Mountsier","startTime":1753.68,"endTime":1756.62,"body":"I think so. We"},{"speaker":"Kyle Mountsier","startTime":1753.68,"endTime":1756.62,"body":"solve some serious problems"},{"speaker":"Michael Cirillo","startTime":1756.66,"endTime":1758.58,"body":"now. But I"},{"speaker":"Michael Cirillo","startTime":1756.66,"endTime":1758.58,"body":"mean, Dan, we always love"},{"speaker":"Michael Cirillo","startTime":1758.58,"endTime":1763.71,"body":"chatting with you. Because it's,"},{"speaker":"Michael Cirillo","startTime":1758.58,"endTime":1763.71,"body":"it's, you have a keen way. And I"},{"speaker":"Michael Cirillo","startTime":1763.71,"endTime":1766.62,"body":"mean, it's the experience piece,"},{"speaker":"Michael Cirillo","startTime":1763.71,"endTime":1766.62,"body":"I think is a huge part, just the"},{"speaker":"Michael Cirillo","startTime":1766.62,"endTime":1771.39,"body":"wisdom from from everything"},{"speaker":"Michael Cirillo","startTime":1766.62,"endTime":1771.39,"body":"you've accomplished, you can"},{"speaker":"Michael Cirillo","startTime":1771.39,"endTime":1774.78,"body":"pull people out of the clouds"},{"speaker":"Michael Cirillo","startTime":1771.39,"endTime":1774.78,"body":"back down to the earth and say,"},{"speaker":"Michael Cirillo","startTime":1774.78,"endTime":1778.29,"body":"Hey, feel that that's what dirt"},{"speaker":"Michael Cirillo","startTime":1774.78,"endTime":1778.29,"body":"feels like. You need to come"},{"speaker":"Michael Cirillo","startTime":1778.29,"endTime":1781.65,"body":"back down to the dirt. And so we"},{"speaker":"Michael Cirillo","startTime":1778.29,"endTime":1781.65,"body":"you know, I mean for that we"},{"speaker":"Michael Cirillo","startTime":1781.65,"endTime":1785.25,"body":"always love, love getting to sit"},{"speaker":"Michael Cirillo","startTime":1781.65,"endTime":1785.25,"body":"down and chat with you. So of"},{"speaker":"Michael Cirillo","startTime":1785.25,"endTime":1789.9,"body":"course, on behalf of myself,"},{"speaker":"Michael Cirillo","startTime":1785.25,"endTime":1789.9,"body":"Kyle Mountsier and Paul Daly,"},{"speaker":"Michael Cirillo","startTime":1789.9,"endTime":1793.86,"body":"thanks so much for joining us on"},{"speaker":"Michael Cirillo","startTime":1789.9,"endTime":1793.86,"body":"Auto Collabs Thanks, guys."},{"speaker":"Kyle Mountsier","startTime":1798.81,"endTime":1801.72,"body":"So remember that"},{"speaker":"Kyle Mountsier","startTime":1798.81,"endTime":1801.72,"body":"time where We're like, Hey, Dan,"},{"speaker":"Kyle Mountsier","startTime":1801.81,"endTime":1805.68,"body":"all no buzzwords. Well, I think"},{"speaker":"Kyle Mountsier","startTime":1801.81,"endTime":1805.68,"body":"we covered all the buzzwords,"},{"speaker":"Kyle Mountsier","startTime":1805.68,"endTime":1810.03,"body":"but we debunk some myths along"},{"speaker":"Kyle Mountsier","startTime":1805.68,"endTime":1810.03,"body":"the way, I really appreciated"},{"speaker":"Kyle Mountsier","startTime":1810.03,"endTime":1813.21,"body":"the way that he and I got to"},{"speaker":"Kyle Mountsier","startTime":1810.03,"endTime":1813.21,"body":"talk about it a little bit there"},{"speaker":"Kyle Mountsier","startTime":1813.21,"endTime":1815.85,"body":"too, but where he was really"},{"speaker":"Kyle Mountsier","startTime":1813.21,"endTime":1815.85,"body":"talking about how business"},{"speaker":"Kyle Mountsier","startTime":1815.85,"endTime":1820.08,"body":"outcomes are extremely important"},{"speaker":"Kyle Mountsier","startTime":1815.85,"endTime":1820.08,"body":"to measuring and defining"},{"speaker":"Kyle Mountsier","startTime":1820.08,"endTime":1821.82,"body":"marketing, and I think that"},{"speaker":"Kyle Mountsier","startTime":1820.08,"endTime":1821.82,"body":"that's something that we've"},{"speaker":"Kyle Mountsier","startTime":1821.82,"endTime":1825.21,"body":"gotten away from as an industry."},{"speaker":"Kyle Mountsier","startTime":1821.82,"endTime":1825.21,"body":"You know, a lot of people in"},{"speaker":"Kyle Mountsier","startTime":1825.21,"endTime":1827.61,"body":"this move to digital were like,"},{"speaker":"Kyle Mountsier","startTime":1825.21,"endTime":1827.61,"body":"we're gonna be able to track"},{"speaker":"Kyle Mountsier","startTime":1827.64,"endTime":1831.69,"body":"everything and know every person"},{"speaker":"Kyle Mountsier","startTime":1827.64,"endTime":1831.69,"body":"that came from every marketing"},{"speaker":"Kyle Mountsier","startTime":1831.69,"endTime":1834.39,"body":"channel, and I think over the"},{"speaker":"Kyle Mountsier","startTime":1831.69,"endTime":1834.39,"body":"last like, especially three to"},{"speaker":"Kyle Mountsier","startTime":1834.39,"endTime":1836.19,"body":"four years, there have been more"},{"speaker":"Kyle Mountsier","startTime":1834.39,"endTime":1836.19,"body":"and more people that have"},{"speaker":"Kyle Mountsier","startTime":1836.19,"endTime":1839.37,"body":"started to say, hey, look,"},{"speaker":"Kyle Mountsier","startTime":1836.19,"endTime":1839.37,"body":"that's that's not realistic."},{"speaker":"Kyle Mountsier","startTime":1839.37,"endTime":1842.43,"body":"That's not the that's not the"},{"speaker":"Kyle Mountsier","startTime":1839.37,"endTime":1842.43,"body":"holy grail of marketing. The"},{"speaker":"Kyle Mountsier","startTime":1842.43,"endTime":1846.0,"body":"idea is like, getting close to"},{"speaker":"Kyle Mountsier","startTime":1842.43,"endTime":1846.0,"body":"the DMS. Getting closer to the"},{"speaker":"Kyle Mountsier","startTime":1846.0,"endTime":1849.81,"body":"business outcomes is the better"},{"speaker":"Kyle Mountsier","startTime":1846.0,"endTime":1849.81,"body":"way to run your business from a"},{"speaker":"Kyle Mountsier","startTime":1849.81,"endTime":1852.27,"body":"marketing perspective. So I"},{"speaker":"Kyle Mountsier","startTime":1849.81,"endTime":1852.27,"body":"appreciate that he debunks some"},{"speaker":"Kyle Mountsier","startTime":1852.27,"endTime":1855.09,"body":"of those myths and is working"},{"speaker":"Kyle Mountsier","startTime":1852.27,"endTime":1855.09,"body":"toward a solution that gives"},{"speaker":"Kyle Mountsier","startTime":1855.09,"endTime":1856.2,"body":"that back to dealers."},{"speaker":"Michael Cirillo","startTime":1856.91,"endTime":1861.02,"body":"It's one of"},{"speaker":"Michael Cirillo","startTime":1856.91,"endTime":1861.02,"body":"those things it's like, show me"},{"speaker":"Michael Cirillo","startTime":1861.05,"endTime":1868.61,"body":"attribution from a rock. But"},{"speaker":"Michael Cirillo","startTime":1861.05,"endTime":1868.61,"body":"that's where we're at in the"},{"speaker":"Michael Cirillo","startTime":1868.61,"endTime":1871.88,"body":"industry. It's like no, I don't"},{"speaker":"Michael Cirillo","startTime":1868.61,"endTime":1871.88,"body":"think about how rocks provide"},{"speaker":"Michael Cirillo","startTime":1871.88,"endTime":1875.48,"body":"any value to my life. Dan's the"},{"speaker":"Michael Cirillo","startTime":1871.88,"endTime":1875.48,"body":"guy that's like, well, think"},{"speaker":"Michael Cirillo","startTime":1875.48,"endTime":1879.02,"body":"about what you're saying for a"},{"speaker":"Michael Cirillo","startTime":1875.48,"endTime":1879.02,"body":"minute. If there's no rocks,"},{"speaker":"Michael Cirillo","startTime":1879.02,"endTime":1882.53,"body":"there's no asphalt if there's no"},{"speaker":"Michael Cirillo","startTime":1879.02,"endTime":1882.53,"body":"asphalt, there's no road if"},{"speaker":"Michael Cirillo","startTime":1882.53,"endTime":1886.04,"body":"there's no road, there's no like"},{"speaker":"Michael Cirillo","startTime":1882.53,"endTime":1886.04,"body":"he he's like a sniper rocks"},{"speaker":"Michael Cirillo","startTime":1886.04,"endTime":1888.95,"body":"matter, right? Yeah, like he's a"},{"speaker":"Michael Cirillo","startTime":1886.04,"endTime":1888.95,"body":"sniper in business, because"},{"speaker":"Michael Cirillo","startTime":1888.95,"endTime":1891.71,"body":"we're everyone's thinking, we"},{"speaker":"Michael Cirillo","startTime":1888.95,"endTime":1891.71,"body":"need a better dashboard with"},{"speaker":"Michael Cirillo","startTime":1891.71,"endTime":1895.67,"body":"meaningless reports. He's like,"},{"speaker":"Michael Cirillo","startTime":1891.71,"endTime":1895.67,"body":"Wait, there's an opening right"},{"speaker":"Michael Cirillo","startTime":1895.67,"endTime":1899.96,"body":"there. And it's how do I give"},{"speaker":"Michael Cirillo","startTime":1895.67,"endTime":1899.96,"body":"them real time gameplay footage"},{"speaker":"Michael Cirillo","startTime":1899.96,"endTime":1902.12,"body":"so they can make smarter, faster"},{"speaker":"Michael Cirillo","startTime":1899.96,"endTime":1902.12,"body":"decisions."},{"speaker":"Paul Daly","startTime":1902.87,"endTime":1906.92,"body":"There's an element of"},{"speaker":"Paul Daly","startTime":1902.87,"endTime":1906.92,"body":"him being a voice that"},{"speaker":"Paul Daly","startTime":1906.92,"endTime":1912.5,"body":"normalizes calling out the"},{"speaker":"Paul Daly","startTime":1906.92,"endTime":1912.5,"body":"absurdities that so many operate"},{"speaker":"Paul Daly","startTime":1912.5,"endTime":1916.49,"body":"by, and, you know, that's, it's,"},{"speaker":"Paul Daly","startTime":1912.5,"endTime":1916.49,"body":"you know, it's honestly one of"},{"speaker":"Paul Daly","startTime":1916.49,"endTime":1920.21,"body":"the things that the three of us"},{"speaker":"Paul Daly","startTime":1916.49,"endTime":1920.21,"body":"really tried to do, and are, you"},{"speaker":"Paul Daly","startTime":1920.21,"endTime":1922.55,"body":"know, making an effort to do"},{"speaker":"Paul Daly","startTime":1920.21,"endTime":1922.55,"body":"through this podcast through the"},{"speaker":"Paul Daly","startTime":1922.55,"endTime":1925.34,"body":"other things that we're doing."},{"speaker":"Paul Daly","startTime":1922.55,"endTime":1925.34,"body":"Because the more we can"},{"speaker":"Paul Daly","startTime":1925.34,"endTime":1929.51,"body":"normalize talking about these"},{"speaker":"Paul Daly","startTime":1925.34,"endTime":1929.51,"body":"things openly. The sooner people"},{"speaker":"Paul Daly","startTime":1929.51,"endTime":1935.87,"body":"start to actually feel a little"},{"speaker":"Paul Daly","startTime":1929.51,"endTime":1935.87,"body":"shamed by leaning on them so"},{"speaker":"Paul Daly","startTime":1935.87,"endTime":1937.85,"body":"much, right? And like, I'm not a"},{"speaker":"Paul Daly","startTime":1935.87,"endTime":1937.85,"body":"big, big,"},{"speaker":"Kyle Mountsier","startTime":1938.3,"endTime":1939.29,"body":"I'm not healthy"},{"speaker":"Kyle Mountsier","startTime":1938.3,"endTime":1939.29,"body":"shame."},{"speaker":"Paul Daly","startTime":1939.32,"endTime":1942.5,"body":"That's how I'm not a"},{"speaker":"Paul Daly","startTime":1939.32,"endTime":1942.5,"body":"big like, like, all shame is"},{"speaker":"Paul Daly","startTime":1942.5,"endTime":1944.93,"body":"bad, right? Like, there's a lot"},{"speaker":"Paul Daly","startTime":1942.5,"endTime":1944.93,"body":"of unhealthy shame. But there"},{"speaker":"Paul Daly","startTime":1944.93,"endTime":1947.54,"body":"are some things that's like,"},{"speaker":"Paul Daly","startTime":1944.93,"endTime":1947.54,"body":"Hey, if you feel shamed about"},{"speaker":"Paul Daly","startTime":1947.54,"endTime":1949.16,"body":"it, and like maybe there is"},{"speaker":"Paul Daly","startTime":1947.54,"endTime":1949.16,"body":"something that's like"},{"speaker":"Michael Cirillo","startTime":1949.16,"endTime":1952.04,"body":"an awareness,"},{"speaker":"Michael Cirillo","startTime":1949.16,"endTime":1952.04,"body":"right, we Yes, it's the shame"},{"speaker":"Michael Cirillo","startTime":1952.04,"endTime":1954.5,"body":"that comes from heightened"},{"speaker":"Michael Cirillo","startTime":1952.04,"endTime":1954.5,"body":"awareness of like, oh, I might"},{"speaker":"Michael Cirillo","startTime":1954.5,"endTime":1958.25,"body":"not have been thinking deep"},{"speaker":"Michael Cirillo","startTime":1954.5,"endTime":1958.25,"body":"enough about that thing. Yes."},{"speaker":"Paul Daly","startTime":1958.51,"endTime":1961.09,"body":"Right. And then when"},{"speaker":"Paul Daly","startTime":1958.51,"endTime":1961.09,"body":"it's when it's cool to think"},{"speaker":"Paul Daly","startTime":1961.09,"endTime":1963.85,"body":"deeply about them, because"},{"speaker":"Paul Daly","startTime":1961.09,"endTime":1963.85,"body":"everybody else is doing it. Like"},{"speaker":"Paul Daly","startTime":1963.88,"endTime":1965.95,"body":"that's actually the good kind of"},{"speaker":"Paul Daly","startTime":1963.88,"endTime":1965.95,"body":"peer pressure. And that's"},{"speaker":"Paul Daly","startTime":1965.95,"endTime":1968.71,"body":"actually the type of mass"},{"speaker":"Paul Daly","startTime":1965.95,"endTime":1968.71,"body":"adoption that we need to make"},{"speaker":"Paul Daly","startTime":1968.71,"endTime":1972.31,"body":"meaningful change in the"},{"speaker":"Paul Daly","startTime":1968.71,"endTime":1972.31,"body":"industry. So thank you for being"},{"speaker":"Paul Daly","startTime":1972.31,"endTime":1974.83,"body":"a part of the meaningful change"},{"speaker":"Paul Daly","startTime":1972.31,"endTime":1974.83,"body":"in the industry by participating"},{"speaker":"Paul Daly","startTime":1974.98,"endTime":1979.12,"body":"in this podcast on behalf of"},{"speaker":"Paul Daly","startTime":1974.98,"endTime":1979.12,"body":"Michael Cirillo, Kyle Mountsier"},{"speaker":"Paul Daly","startTime":1979.15,"endTime":1981.52,"body":"and myself. Thanks for listening"},{"speaker":"Paul Daly","startTime":1979.15,"endTime":1981.52,"body":"to Auto Collabs."},{"speaker":"Unknown","startTime":1981.82,"endTime":1985.24,"body":"Sign up for our free"},{"speaker":"Unknown","startTime":1981.82,"endTime":1985.24,"body":"and fun to read daily email for"},{"speaker":"Unknown","startTime":1985.24,"endTime":1989.08,"body":"a free shot of relevant news in"},{"speaker":"Unknown","startTime":1985.24,"endTime":1989.08,"body":"automotive, retail media and pop"},{"speaker":"Unknown","startTime":1989.08,"endTime":1994.9,"body":"culture. You can get it now @"},{"speaker":"Unknown","startTime":1989.08,"endTime":1994.9,"body":"asotu.com That's ASOtu.com. If"},{"speaker":"Unknown","startTime":1994.9,"endTime":1998.2,"body":"you love this podcast, please"},{"speaker":"Unknown","startTime":1994.9,"endTime":1998.2,"body":"leave us a review and share it"},{"speaker":"Unknown","startTime":1998.2,"endTime":2001.23,"body":"with a friend. Thanks again for"},{"speaker":"Unknown","startTime":1998.2,"endTime":2001.23,"body":"listening. We'll see you next"},{"speaker":"Unknown","startTime":2001.23,"endTime":2001.44,"body":"time."}]}