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And then we have self"},{"speaker":"Michael Cirillo","startTime":19.56,"endTime":24.33,"body":"propelled lawn mowers and also"},{"speaker":"Michael Cirillo","startTime":19.56,"endTime":24.33,"body":"for the fact that we were just"},{"speaker":"Michael Cirillo","startTime":24.33,"endTime":26.82,"body":"talking and Paul's like, No, he"},{"speaker":"Michael Cirillo","startTime":24.33,"endTime":26.82,"body":"wasn't a player. He's a"},{"speaker":"Michael Cirillo","startTime":26.82,"endTime":32.13,"body":"YouTuber. 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Like if you said to"},{"speaker":"Michael Cirillo","startTime":48.44,"endTime":52.55,"body":"somebody that made it through"},{"speaker":"Michael Cirillo","startTime":48.44,"endTime":52.55,"body":"the Depression, they open boxes"},{"speaker":"Michael Cirillo","startTime":52.55,"endTime":56.57,"body":"that make 25 million a year with"},{"speaker":"Michael Cirillo","startTime":52.55,"endTime":56.57,"body":"three keralites I made by I"},{"speaker":"Michael Cirillo","startTime":56.57,"endTime":61.1,"body":"opened and closed boxes for 10"},{"speaker":"Michael Cirillo","startTime":56.57,"endTime":61.1,"body":"cents an hour. Yeah. That's"},{"speaker":"Michael Cirillo","startTime":61.1,"endTime":64.07,"body":"unbelievable. I don't know what"},{"speaker":"Michael Cirillo","startTime":61.1,"endTime":64.07,"body":"this has to do with Rick Ricart"},{"speaker":"Michael Cirillo","startTime":64.64,"endTime":65.51,"body":"right? Now"},{"speaker":"Paul Daly","startTime":66.83,"endTime":69.53,"body":"frustrated as a"},{"speaker":"Paul Daly","startTime":66.83,"endTime":69.53,"body":"resident non old person,"},{"speaker":"Kyle Mountsier","startTime":70.52,"endTime":72.14,"body":"millennial, and"},{"speaker":"Kyle Mountsier","startTime":70.52,"endTime":72.14,"body":"I'm mad."},{"speaker":"Paul Daly","startTime":73.16,"endTime":76.4,"body":"I open boxes every"},{"speaker":"Paul Daly","startTime":73.16,"endTime":76.4,"body":"day, but I gotta pay for those"},{"speaker":"Paul Daly","startTime":76.4,"endTime":80.48,"body":"boxes. Yeah, but I'm saying he's"},{"speaker":"Paul Daly","startTime":76.4,"endTime":80.48,"body":"complaining about Amazon"},{"speaker":"Paul Daly","startTime":80.48,"endTime":83.78,"body":"delivery. Right? Oh, wait, they"},{"speaker":"Paul Daly","startTime":80.48,"endTime":83.78,"body":"said stuff right to your house."},{"speaker":"Paul Daly","startTime":83.78,"endTime":87.83,"body":"He just ordered your thing."},{"speaker":"Paul Daly","startTime":83.78,"endTime":87.83,"body":"Well, look, today's guests is"},{"speaker":"Paul Daly","startTime":87.83,"endTime":93.77,"body":"anything but a grumpy old man"},{"speaker":"Paul Daly","startTime":87.83,"endTime":93.77,"body":"Rick Ricart's in my mind is is"},{"speaker":"Paul Daly","startTime":93.77,"endTime":98.96,"body":"just a progressive, fun. Tell it"},{"speaker":"Paul Daly","startTime":93.77,"endTime":98.96,"body":"like it is right? Not afraid to"},{"speaker":"Paul Daly","startTime":98.96,"endTime":101.57,"body":"get in a little bit of trouble,"},{"speaker":"Paul Daly","startTime":98.96,"endTime":101.57,"body":"right? We tend to gravitate"},{"speaker":"Paul Daly","startTime":101.57,"endTime":105.05,"body":"toward those people. But honest"},{"speaker":"Paul Daly","startTime":101.57,"endTime":105.05,"body":"people are gonna get in trouble."},{"speaker":"Paul Daly","startTime":105.14,"endTime":107.12,"body":"That's the bottom line. If"},{"speaker":"Paul Daly","startTime":105.14,"endTime":107.12,"body":"you're honest, these days,"},{"speaker":"Paul Daly","startTime":107.12,"endTime":108.56,"body":"you're getting in trouble."},{"speaker":"Paul Daly","startTime":107.12,"endTime":108.56,"body":"You're getting"},{"speaker":"Kyle Mountsier","startTime":108.56,"endTime":110.84,"body":"in trouble."},{"speaker":"Kyle Mountsier","startTime":108.56,"endTime":110.84,"body":"Absolutely. You know, I've seen"},{"speaker":"Kyle Mountsier","startTime":110.87,"endTime":113.81,"body":"a lot of of Rick kind of around"},{"speaker":"Kyle Mountsier","startTime":110.87,"endTime":113.81,"body":"social media and what they're"},{"speaker":"Kyle Mountsier","startTime":113.81,"endTime":116.24,"body":"doing. I can't wait to ask him"},{"speaker":"Kyle Mountsier","startTime":113.81,"endTime":116.24,"body":"about the stuff that they're"},{"speaker":"Kyle Mountsier","startTime":116.24,"endTime":120.65,"body":"doing with NIL. I remember one"},{"speaker":"Kyle Mountsier","startTime":116.24,"endTime":120.65,"body":"of my my only, like,"},{"speaker":"Kyle Mountsier","startTime":120.68,"endTime":125.18,"body":"interpersonal story of of Rick"},{"speaker":"Kyle Mountsier","startTime":120.68,"endTime":125.18,"body":"is at Digital Dealer this year,"},{"speaker":"Kyle Mountsier","startTime":125.27,"endTime":128.66,"body":"when we asked him to kind of be"},{"speaker":"Kyle Mountsier","startTime":125.27,"endTime":128.66,"body":"like, on video, we're doing some"},{"speaker":"Kyle Mountsier","startTime":128.66,"endTime":132.71,"body":"video recording. And, and he"},{"speaker":"Kyle Mountsier","startTime":128.66,"endTime":132.71,"body":"didn't have time to do it. But"},{"speaker":"Kyle Mountsier","startTime":132.71,"endTime":135.56,"body":"he was wearing a button up"},{"speaker":"Kyle Mountsier","startTime":132.71,"endTime":135.56,"body":"shirt. And he saw both of us"},{"speaker":"Kyle Mountsier","startTime":135.56,"endTime":142.16,"body":"were in like, and T shirts. And"},{"speaker":"Kyle Mountsier","startTime":135.56,"endTime":142.16,"body":"he was like, huh, so like he"},{"speaker":"Kyle Mountsier","startTime":142.16,"endTime":145.73,"body":"shows up later in the day for"},{"speaker":"Kyle Mountsier","startTime":142.16,"endTime":145.73,"body":"his keynote with a T shirt. And"},{"speaker":"Kyle Mountsier","startTime":145.73,"endTime":148.1,"body":"he's like, Yeah, I just figured"},{"speaker":"Kyle Mountsier","startTime":145.73,"endTime":148.1,"body":"if you guys could do it, I could"},{"speaker":"Kyle Mountsier","startTime":148.1,"endTime":149.27,"body":"roll it to Let's go."},{"speaker":"Paul Daly","startTime":150.53,"endTime":153.23,"body":"Kind of troublemaker"},{"speaker":"Paul Daly","startTime":150.53,"endTime":153.23,"body":"we're all about. So I met I met"},{"speaker":"Paul Daly","startTime":153.23,"endTime":156.14,"body":"his uncle Rhett Ricart who would"},{"speaker":"Paul Daly","startTime":153.23,"endTime":156.14,"body":"who might be a more familiar"},{"speaker":"Paul Daly","startTime":156.14,"endTime":159.11,"body":"name to some people in the"},{"speaker":"Paul Daly","startTime":156.14,"endTime":159.11,"body":"industry as the chairman of NADA"},{"speaker":"Paul Daly","startTime":159.11,"endTime":161.48,"body":"during the pandemic and, you"},{"speaker":"Paul Daly","startTime":159.11,"endTime":161.48,"body":"know, just kind of like a"},{"speaker":"Paul Daly","startTime":161.48,"endTime":164.81,"body":"legendary personality. So, we"},{"speaker":"Paul Daly","startTime":161.48,"endTime":164.81,"body":"and you know, Rick is his"},{"speaker":"Paul Daly","startTime":164.81,"endTime":168.26,"body":"nephew, so we need to ask some"},{"speaker":"Paul Daly","startTime":164.81,"endTime":168.26,"body":"Wncle Rhett stories is what I'm"},{"speaker":"Paul Daly","startTime":168.29,"endTime":169.19,"body":"most excited."},{"speaker":"Kyle Mountsier","startTime":169.91,"endTime":170.48,"body":"There you go."},{"speaker":"Paul Daly","startTime":171.08,"endTime":173.87,"body":"All right. grumpy old"},{"speaker":"Paul Daly","startTime":171.08,"endTime":173.87,"body":"men aside. We hope you enjoyed"},{"speaker":"Paul Daly","startTime":173.87,"endTime":175.4,"body":"this interview with Rick Ricart."},{"speaker":"Paul Daly","startTime":183.59,"endTime":186.62,"body":"Hey, Rick, it's been a while"},{"speaker":"Paul Daly","startTime":183.59,"endTime":186.62,"body":"coming. And it's here. Now."},{"speaker":"Paul Daly","startTime":186.62,"endTime":189.05,"body":"Thank you so much for giving us"},{"speaker":"Paul Daly","startTime":186.62,"endTime":189.05,"body":"some time today. The auto"},{"speaker":"Paul Daly","startTime":189.05,"endTime":190.43,"body":"collabs audience is gonna be"},{"speaker":"Paul Daly","startTime":189.05,"endTime":190.43,"body":"great."},{"speaker":"Rick Ricart","startTime":191.15,"endTime":192.98,"body":"Absolutely. Paul,"},{"speaker":"Rick Ricart","startTime":191.15,"endTime":192.98,"body":"great to see you. As always."},{"speaker":"Rick Ricart","startTime":193.01,"endTime":194.96,"body":"Kyle, everybody. It's a pleasure"},{"speaker":"Rick Ricart","startTime":193.01,"endTime":194.96,"body":"to be on."},{"speaker":"Paul Daly","startTime":195.02,"endTime":198.92,"body":"Yeah. All right. So"},{"speaker":"Paul Daly","startTime":195.02,"endTime":198.92,"body":"there the Ricart name has like,"},{"speaker":"Paul Daly","startTime":199.22,"endTime":201.29,"body":"it's kind of like give"},{"speaker":"Paul Daly","startTime":199.22,"endTime":201.29,"body":"shockwaves through the industry."},{"speaker":"Paul Daly","startTime":201.29,"endTime":203.87,"body":"I feel I feel like, you know,"},{"speaker":"Paul Daly","startTime":201.29,"endTime":203.87,"body":"between what you're doing with"},{"speaker":"Paul Daly","startTime":203.87,"endTime":207.89,"body":"the stores now, you know,"},{"speaker":"Paul Daly","startTime":203.87,"endTime":207.89,"body":"between what Rhett has done is"},{"speaker":"Paul Daly","startTime":207.89,"endTime":210.35,"body":"Chairman like during one of the"},{"speaker":"Paul Daly","startTime":207.89,"endTime":210.35,"body":"most tumultuous times in the"},{"speaker":"Paul Daly","startTime":210.35,"endTime":213.98,"body":"auto industry. I feel like I see"},{"speaker":"Paul Daly","startTime":210.35,"endTime":213.98,"body":"and hear the name everywhere."},{"speaker":"Paul Daly","startTime":214.4,"endTime":216.86,"body":"Can you tell us a little bit"},{"speaker":"Paul Daly","startTime":214.4,"endTime":216.86,"body":"we'd like to talk about like the"},{"speaker":"Paul Daly","startTime":216.86,"endTime":220.13,"body":"beginnings of everyone's"},{"speaker":"Paul Daly","startTime":216.86,"endTime":220.13,"body":"experience in the industry? How"},{"speaker":"Paul Daly","startTime":220.16,"endTime":222.35,"body":"like, what is your earliest"},{"speaker":"Paul Daly","startTime":220.16,"endTime":222.35,"body":"memories of getting into the car"},{"speaker":"Paul Daly","startTime":222.35,"endTime":224.84,"body":"business? And kind of when did"},{"speaker":"Paul Daly","startTime":222.35,"endTime":224.84,"body":"you feel like you fully adopted"},{"speaker":"Paul Daly","startTime":224.84,"endTime":225.62,"body":"it as your own."},{"speaker":"Rick Ricart","startTime":225.0,"endTime":230.1,"body":"And I first got"},{"speaker":"Rick Ricart","startTime":225.0,"endTime":230.1,"body":"into the car business, like"},{"speaker":"Rick Ricart","startTime":230.1,"endTime":235.56,"body":"legit, was felt like felt like I"},{"speaker":"Rick Ricart","startTime":230.1,"endTime":235.56,"body":"was working for the company. Not"},{"speaker":"Rick Ricart","startTime":235.56,"endTime":241.08,"body":"until I was 21 years old. And I"},{"speaker":"Rick Ricart","startTime":235.56,"endTime":241.08,"body":"say that because I had spent"},{"speaker":"Rick Ricart","startTime":241.2,"endTime":247.38,"body":"some time before I turned 21"},{"speaker":"Rick Ricart","startTime":241.2,"endTime":247.38,"body":"working as punishment. Like, you"},{"speaker":"Rick Ricart","startTime":247.38,"endTime":249.75,"body":"know, I'd be like in high"},{"speaker":"Rick Ricart","startTime":247.38,"endTime":249.75,"body":"school, you know, like, I break"},{"speaker":"Rick Ricart","startTime":249.75,"endTime":253.71,"body":"curfew, right come home after"},{"speaker":"Rick Ricart","startTime":249.75,"endTime":253.71,"body":"midnight that my dad went out to"},{"speaker":"Rick Ricart","startTime":253.71,"endTime":256.47,"body":"do with me be like, Alright,"},{"speaker":"Rick Ricart","startTime":253.71,"endTime":256.47,"body":"you're gonna get up tomorrow"},{"speaker":"Rick Ricart","startTime":256.47,"endTime":258.63,"body":"morning and you're going down in"},{"speaker":"Rick Ricart","startTime":256.47,"endTime":258.63,"body":"the maintenance department and"},{"speaker":"Rick Ricart","startTime":258.63,"endTime":261.42,"body":"you're checking in at 9am And"},{"speaker":"Rick Ricart","startTime":258.63,"endTime":261.42,"body":"like, I like paint the light"},{"speaker":"Rick Ricart","startTime":261.42,"endTime":266.04,"body":"poles on a Saturday like I do"},{"speaker":"Rick Ricart","startTime":261.42,"endTime":266.04,"body":"like the manual labor side. And"},{"speaker":"Rick Ricart","startTime":266.04,"endTime":269.49,"body":"what was really cool about my"},{"speaker":"Rick Ricart","startTime":266.04,"endTime":269.49,"body":"dad is he didn't he didn't bring"},{"speaker":"Rick Ricart","startTime":269.49,"endTime":272.52,"body":"work home like his mic. My"},{"speaker":"Rick Ricart","startTime":269.49,"endTime":272.52,"body":"grandpa's does. My grandpa"},{"speaker":"Rick Ricart","startTime":272.52,"endTime":276.45,"body":"founded the company in 1953."},{"speaker":"Rick Ricart","startTime":272.52,"endTime":276.45,"body":"Yeah, my dad told stories. Yep."},{"speaker":"Rick Ricart","startTime":276.45,"endTime":279.78,"body":"Paul, Paul Ricart Senior, a"},{"speaker":"Rick Ricart","startTime":276.45,"endTime":279.78,"body":"dad's technically paul the"},{"speaker":"Rick Ricart","startTime":279.78,"endTime":283.41,"body":"second Paul the third. And I"},{"speaker":"Rick Ricart","startTime":279.78,"endTime":283.41,"body":"actually had a son Paul, the"},{"speaker":"Rick Ricart","startTime":283.41,"endTime":286.2,"body":"fourth who was born on my"},{"speaker":"Rick Ricart","startTime":283.41,"endTime":286.2,"body":"grandpa's birthday. So really"},{"speaker":"Rick Ricart","startTime":286.2,"endTime":289.59,"body":"cool, which is April 27, or"},{"speaker":"Rick Ricart","startTime":286.2,"endTime":289.59,"body":"fourth 27 are the greatest"},{"speaker":"Rick Ricart","startTime":289.59,"endTime":293.4,"body":"engine ever made. So you got so"},{"speaker":"Rick Ricart","startTime":289.59,"endTime":293.4,"body":"it's kind of I guess we're kind"},{"speaker":"Rick Ricart","startTime":293.4,"endTime":296.97,"body":"of boring for regardless but"},{"speaker":"Rick Ricart","startTime":293.4,"endTime":296.97,"body":"yes, 10 the blue was meant to be"},{"speaker":"Rick Ricart","startTime":296.97,"endTime":299.52,"body":"actually I didn't know it was"},{"speaker":"Rick Ricart","startTime":296.97,"endTime":299.52,"body":"meant to be until I until I"},{"speaker":"Rick Ricart","startTime":299.52,"endTime":303.42,"body":"started To get my feet wet, but"},{"speaker":"Rick Ricart","startTime":299.52,"endTime":303.42,"body":"when I was young, like my dad"},{"speaker":"Rick Ricart","startTime":303.42,"endTime":305.82,"body":"didn't come home and talk about"},{"speaker":"Rick Ricart","startTime":303.42,"endTime":305.82,"body":"his day at work for the day at"},{"speaker":"Rick Ricart","startTime":305.82,"endTime":309.09,"body":"the shop, I know my grandpa did"},{"speaker":"Rick Ricart","startTime":305.82,"endTime":309.09,"body":"and he didn't like that growing"},{"speaker":"Rick Ricart","startTime":309.09,"endTime":312.03,"body":"up. 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And I've"},{"speaker":"Unknown","startTime":476.57,"endTime":479.78,"body":"always loved cars and trucks and"},{"speaker":"Unknown","startTime":476.57,"endTime":479.78,"body":"motorcycles and everything. So"},{"speaker":"Unknown","startTime":480.26,"endTime":482.27,"body":"that's when I decided after I"},{"speaker":"Unknown","startTime":480.26,"endTime":482.27,"body":"was good at selling cars, I'm"},{"speaker":"Unknown","startTime":482.27,"endTime":485.66,"body":"gonna take it more serious. And"},{"speaker":"Unknown","startTime":482.27,"endTime":485.66,"body":"I took my last year of school at"},{"speaker":"Unknown","startTime":485.75,"endTime":490.34,"body":"Northwood University. Yeah. Back"},{"speaker":"Unknown","startTime":485.75,"endTime":490.34,"body":"then back then you had a choice."},{"speaker":"Unknown","startTime":490.34,"endTime":493.19,"body":"You didn't just have the Midland"},{"speaker":"Unknown","startTime":490.34,"endTime":493.19,"body":"Michigan campus. There was also"},{"speaker":"Unknown","startTime":493.19,"endTime":495.98,"body":"a West Palm Beach campus you now"},{"speaker":"Unknown","startTime":493.19,"endTime":495.98,"body":"so I was also smart enough to"},{"speaker":"Unknown","startTime":495.98,"endTime":500.24,"body":"realize I used to post grad"},{"speaker":"Unknown","startTime":495.98,"endTime":500.24,"body":"here. Yeah. So I milked the post"},{"speaker":"Unknown","startTime":500.24,"endTime":505.37,"body":"grad year in Palm Beach, getting"},{"speaker":"Unknown","startTime":500.24,"endTime":505.37,"body":"a wonderful year education of"},{"speaker":"Unknown","startTime":505.49,"endTime":508.82,"body":"the car business and a textbook"},{"speaker":"Unknown","startTime":505.49,"endTime":508.82,"body":"before I came home, and then"},{"speaker":"Unknown","startTime":508.82,"endTime":514.43,"body":"that's when I was 2223. Came"},{"speaker":"Unknown","startTime":508.82,"endTime":514.43,"body":"home started back in sales"},{"speaker":"Unknown","startTime":514.43,"endTime":517.82,"body":"worked my way through sales,"},{"speaker":"Unknown","startTime":514.43,"endTime":517.82,"body":"finance managers, secondary"},{"speaker":"Unknown","startTime":517.82,"endTime":522.71,"body":"finance system, new car"},{"speaker":"Unknown","startTime":517.82,"endTime":522.71,"body":"managers, Sales Director, GM"},{"speaker":"Unknown","startTime":522.71,"endTime":529.22,"body":"eventually GSM. So yeah, that"},{"speaker":"Unknown","startTime":522.71,"endTime":529.22,"body":"was a that was a fun journey."},{"speaker":"Unknown","startTime":529.22,"endTime":532.88,"body":"Because you think about the bulk"},{"speaker":"Unknown","startTime":529.22,"endTime":532.88,"body":"of my journey. 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Like yeah, for used"},{"speaker":"Unknown","startTime":555.44,"endTime":560.15,"body":"car manager, right. Yeah. And my"},{"speaker":"Unknown","startTime":555.44,"endTime":560.15,"body":"uncle always says your battle"},{"speaker":"Unknown","startTime":560.15,"endTime":564.44,"body":"hardened because now all of a"},{"speaker":"Unknown","startTime":560.15,"endTime":564.44,"body":"sudden 2012 comes, I get I"},{"speaker":"Unknown","startTime":564.44,"endTime":566.78,"body":"finally get an executive seat"},{"speaker":"Unknown","startTime":564.44,"endTime":566.78,"body":"and I've got a position in the"},{"speaker":"Unknown","startTime":566.78,"endTime":570.05,"body":"company to where I can influence"},{"speaker":"Unknown","startTime":566.78,"endTime":570.05,"body":"the whole thing. The economy is"},{"speaker":"Unknown","startTime":570.05,"endTime":573.47,"body":"coming back in this business got"},{"speaker":"Unknown","startTime":570.05,"endTime":573.47,"body":"really easy. And all of a sudden"},{"speaker":"Unknown","startTime":573.47,"endTime":578.78,"body":"12 13 14 15 Six I just looked"},{"speaker":"Unknown","startTime":573.47,"endTime":578.78,"body":"like a hero. So it was fun. It"},{"speaker":"Unknown","startTime":578.78,"endTime":580.04,"body":"was fun but then I love it"},{"speaker":"Paul Daly","startTime":580.079,"endTime":582.359,"body":"right? But then right"},{"speaker":"Paul Daly","startTime":580.079,"endTime":582.359,"body":"the battle hardened all of a"},{"speaker":"Paul Daly","startTime":582.359,"endTime":586.289,"body":"sudden comes back around. Right"},{"speaker":"Paul Daly","startTime":582.359,"endTime":586.289,"body":"and now you're you're actually"},{"speaker":"Paul Daly","startTime":586.289,"endTime":589.589,"body":"prepared you've seen times of"},{"speaker":"Paul Daly","startTime":586.289,"endTime":589.589,"body":"you know less than than times"},{"speaker":"Paul Daly","startTime":589.589,"endTime":593.429,"body":"have more and then times of"},{"speaker":"Paul Daly","startTime":589.589,"endTime":593.429,"body":"extreme challenge. And like"},{"speaker":"Paul Daly","startTime":593.759,"endTime":598.799,"body":"that, that is the season dealers"},{"speaker":"Paul Daly","startTime":593.759,"endTime":598.799,"body":"have gone through this the"},{"speaker":"Paul Daly","startTime":598.799,"endTime":602.819,"body":"pandemic really with this"},{"speaker":"Paul Daly","startTime":598.799,"endTime":602.819,"body":"mentality of like, like, we're"},{"speaker":"Paul Daly","startTime":602.819,"endTime":606.239,"body":"going to navigate the situation"},{"speaker":"Paul Daly","startTime":602.819,"endTime":606.239,"body":"for what it is, right? And then"},{"speaker":"Paul Daly","startTime":606.269,"endTime":608.489,"body":"even in the season of profit,"},{"speaker":"Paul Daly","startTime":606.269,"endTime":608.489,"body":"they're like, Yeah, we're gonna"},{"speaker":"Paul Daly","startTime":608.489,"endTime":610.859,"body":"get the money now, but no one's"},{"speaker":"Paul Daly","startTime":608.489,"endTime":610.859,"body":"really saying like, it's not"},{"speaker":"Paul Daly","startTime":610.859,"endTime":613.529,"body":"gonna get hard again, right?"},{"speaker":"Paul Daly","startTime":610.859,"endTime":613.529,"body":"Like everyone kind of knows the"},{"speaker":"Paul Daly","startTime":613.529,"endTime":615.689,"body":"season ones that we're going"},{"speaker":"Paul Daly","startTime":613.529,"endTime":615.689,"body":"back and forth."},{"speaker":"Rick Ricart","startTime":615.0,"endTime":619.71,"body":"Oh, absolutely. I"},{"speaker":"Rick Ricart","startTime":615.0,"endTime":619.71,"body":"mean, you think about the tough"},{"speaker":"Rick Ricart","startTime":619.71,"endTime":623.16,"body":"decisions we had to make in"},{"speaker":"Rick Ricart","startTime":619.71,"endTime":623.16,"body":"March of March of 2020, when we"},{"speaker":"Rick Ricart","startTime":623.16,"endTime":625.47,"body":"didn't really know what to do."},{"speaker":"Rick Ricart","startTime":623.16,"endTime":625.47,"body":"And honestly, that was such a"},{"speaker":"Rick Ricart","startTime":625.47,"endTime":630.51,"body":"big impact of how, how are we"},{"speaker":"Rick Ricart","startTime":625.47,"endTime":630.51,"body":"going to handle this that the"},{"speaker":"Rick Ricart","startTime":630.51,"endTime":634.83,"body":"first thing I did when I found"},{"speaker":"Rick Ricart","startTime":630.51,"endTime":634.83,"body":"out this whole COVID pandemic is"},{"speaker":"Rick Ricart","startTime":634.83,"endTime":638.04,"body":"going to significantly impact"},{"speaker":"Rick Ricart","startTime":634.83,"endTime":638.04,"body":"businesses and they're talking"},{"speaker":"Rick Ricart","startTime":638.04,"endTime":641.07,"body":"about shutting stuff down. I"},{"speaker":"Rick Ricart","startTime":638.04,"endTime":641.07,"body":"went and bought a leather cowboy"},{"speaker":"Rick Ricart","startTime":641.07,"endTime":644.82,"body":"hat I call my bandit hat, and I"},{"speaker":"Rick Ricart","startTime":641.07,"endTime":644.82,"body":"became the character like, I"},{"speaker":"Rick Ricart","startTime":644.82,"endTime":647.52,"body":"don't really know how to fight"},{"speaker":"Rick Ricart","startTime":644.82,"endTime":647.52,"body":"this thing, either. But we have"},{"speaker":"Rick Ricart","startTime":647.52,"endTime":650.25,"body":"all these people looking at us,"},{"speaker":"Rick Ricart","startTime":647.52,"endTime":650.25,"body":"the families in our community"},{"speaker":"Rick Ricart","startTime":650.25,"endTime":653.43,"body":"and our and everyone that works"},{"speaker":"Rick Ricart","startTime":650.25,"endTime":653.43,"body":"for us going, are we going to be"},{"speaker":"Rick Ricart","startTime":653.43,"endTime":657.06,"body":"okay? I'm gonna throw on this"},{"speaker":"Rick Ricart","startTime":653.43,"endTime":657.06,"body":"leather bandit hat, put the face"},{"speaker":"Rick Ricart","startTime":657.06,"endTime":659.97,"body":"mask on and go, we're gonna be"},{"speaker":"Rick Ricart","startTime":657.06,"endTime":659.97,"body":"just fine. The bandits here,"},{"speaker":"Rick Ricart","startTime":660.06,"endTime":663.54,"body":"it's not messing with us. And"},{"speaker":"Rick Ricart","startTime":660.06,"endTime":663.54,"body":"that kind of mentality, kind of"},{"speaker":"Rick Ricart","startTime":663.54,"endTime":666.24,"body":"mentality, you know, you got to"},{"speaker":"Rick Ricart","startTime":663.54,"endTime":666.24,"body":"create that like, like character"},{"speaker":"Rick Ricart","startTime":666.33,"endTime":670.86,"body":"is at the same time. My My uncle"},{"speaker":"Rick Ricart","startTime":666.33,"endTime":670.86,"body":"was the man, he got inducted"},{"speaker":"Rick Ricart","startTime":670.86,"endTime":676.29,"body":"into the chairman roll for NADA"},{"speaker":"Rick Ricart","startTime":670.86,"endTime":676.29,"body":"in February of 2020. I was just"},{"speaker":"Rick Ricart","startTime":677.37,"endTime":681.06,"body":"been in Las Vegas. He gets the"},{"speaker":"Rick Ricart","startTime":677.37,"endTime":681.06,"body":"roll. He's all excited. He's"},{"speaker":"Rick Ricart","startTime":681.06,"endTime":685.92,"body":"supposed to travel 200 days that"},{"speaker":"Rick Ricart","startTime":681.06,"endTime":685.92,"body":"year. And within 30 days, boom,"},{"speaker":"Rick Ricart","startTime":685.92,"endTime":690.06,"body":"COVID hits, and he calls me and"},{"speaker":"Rick Ricart","startTime":685.92,"endTime":690.06,"body":"he goes, you got it back home."},{"speaker":"Rick Ricart","startTime":690.06,"endTime":692.58,"body":"Are you good? And I'm like, we"},{"speaker":"Rick Ricart","startTime":690.06,"endTime":692.58,"body":"got this. And he's like, because"},{"speaker":"Rick Ricart","startTime":692.58,"endTime":695.61,"body":"I gotta go, you know, to DC and"},{"speaker":"Rick Ricart","startTime":692.58,"endTime":695.61,"body":"try to help the rest of the"},{"speaker":"Rick Ricart","startTime":695.61,"endTime":700.35,"body":"dealers. And yeah, he's in"},{"speaker":"Rick Ricart","startTime":695.61,"endTime":700.35,"body":"that's in other States of"},{"speaker":"Rick Ricart","startTime":700.35,"endTime":703.86,"body":"America. Because Mark was, well,"},{"speaker":"Rick Ricart","startTime":700.35,"endTime":703.86,"body":"everything like that. But he's,"},{"speaker":"Rick Ricart","startTime":703.89,"endTime":706.29,"body":"he's a he's awesome. He"},{"speaker":"Rick Ricart","startTime":703.89,"endTime":706.29,"body":"absolutely was the right person"},{"speaker":"Rick Ricart","startTime":706.29,"endTime":709.14,"body":"to have in that seat at that"},{"speaker":"Rick Ricart","startTime":706.29,"endTime":709.14,"body":"time. The dude doesn't sweat."},{"speaker":"Rick Ricart","startTime":709.29,"endTime":711.36,"body":"Like he's one of those guys. Ice"},{"speaker":"Rick Ricart","startTime":709.29,"endTime":711.36,"body":"water is running through his"},{"speaker":"Rick Ricart","startTime":711.36,"endTime":715.2,"body":"veins and the smiles on his face"},{"speaker":"Rick Ricart","startTime":711.36,"endTime":715.2,"body":"all the time. And if he and if I"},{"speaker":"Rick Ricart","startTime":715.2,"endTime":718.77,"body":"didn't think that being a real"},{"speaker":"Rick Ricart","startTime":715.2,"endTime":718.77,"body":"politician would put so much"},{"speaker":"Rick Ricart","startTime":718.77,"endTime":721.26,"body":"stress and strain on him that"},{"speaker":"Rick Ricart","startTime":718.77,"endTime":721.26,"body":"he'd be miserable. I'd vote for"},{"speaker":"Rick Ricart","startTime":721.26,"endTime":723.93,"body":"him to run for president. Like"},{"speaker":"Rick Ricart","startTime":721.26,"endTime":723.93,"body":"he was really that that like,"},{"speaker":"Rick Ricart","startTime":723.93,"endTime":725.31,"body":"he's, he's that he's that type"},{"speaker":"Rick Ricart","startTime":723.93,"endTime":725.31,"body":"of"},{"speaker":"Paul Daly","startTime":725.699,"endTime":732.449,"body":"Senator? Yeah, right."},{"speaker":"Paul Daly","startTime":725.699,"endTime":732.449,"body":"Yeah, he did. We were gonna ask"},{"speaker":"Paul Daly","startTime":732.449,"endTime":735.389,"body":"if you could just tell us one"},{"speaker":"Paul Daly","startTime":732.449,"endTime":735.389,"body":"uncle Rhett story from growing"},{"speaker":"Paul Daly","startTime":735.389,"endTime":737.609,"body":"up. I know there's gonna be"},{"speaker":"Rick Ricart","startTime":741.08,"endTime":743.72,"body":"I'm gonna, I'm"},{"speaker":"Rick Ricart","startTime":741.08,"endTime":743.72,"body":"gonna pick one that he won't be"},{"speaker":"Rick Ricart","startTime":743.72,"endTime":745.82,"body":"mad because NADA just"},{"speaker":"Paul Daly","startTime":745.82,"endTime":750.38,"body":"called. Because"},{"speaker":"Paul Daly","startTime":745.82,"endTime":750.38,"body":"you're serious about"},{"speaker":"Paul Daly","startTime":750.38,"endTime":753.65,"body":"representative NADA as he really"},{"speaker":"Paul Daly","startTime":750.38,"endTime":753.65,"body":"is."},{"speaker":"Rick Ricart","startTime":754.79,"endTime":758.51,"body":"So I used to take"},{"speaker":"Rick Ricart","startTime":754.79,"endTime":758.51,"body":"out cars quite a bit. And my"},{"speaker":"Rick Ricart","startTime":758.57,"endTime":760.97,"body":"uncle lived right down. So my"},{"speaker":"Rick Ricart","startTime":758.57,"endTime":760.97,"body":"uncle live right down the street"},{"speaker":"Rick Ricart","startTime":760.97,"endTime":765.38,"body":"from us. We lived in the same"},{"speaker":"Rick Ricart","startTime":760.97,"endTime":765.38,"body":"neighborhood. So you know, I, my"},{"speaker":"Rick Ricart","startTime":765.41,"endTime":768.8,"body":"my cousin, like my cousin Jared,"},{"speaker":"Rick Ricart","startTime":765.41,"endTime":768.8,"body":"who's my business partner. Now"},{"speaker":"Rick Ricart","startTime":768.8,"endTime":774.44,"body":"he's Co Co president with me,"},{"speaker":"Rick Ricart","startTime":768.8,"endTime":774.44,"body":"Rhett's son. I go down to his"},{"speaker":"Rick Ricart","startTime":774.44,"endTime":776.75,"body":"house all the time. And I"},{"speaker":"Rick Ricart","startTime":774.44,"endTime":776.75,"body":"remember being I don't know,"},{"speaker":"Rick Ricart","startTime":776.75,"endTime":781.1,"body":"we're 1617 years old. And he"},{"speaker":"Rick Ricart","startTime":776.75,"endTime":781.1,"body":"always joke. So if we took"},{"speaker":"Rick Ricart","startTime":781.1,"endTime":784.67,"body":"something that on trade, sports"},{"speaker":"Rick Ricart","startTime":781.1,"endTime":784.67,"body":"cars, something hot, he would"},{"speaker":"Rick Ricart","startTime":784.67,"endTime":787.1,"body":"bring it home and put in his"},{"speaker":"Rick Ricart","startTime":784.67,"endTime":787.1,"body":"garage for a couple days, like"},{"speaker":"Rick Ricart","startTime":787.1,"endTime":791.15,"body":"most dealers. And I drive by"},{"speaker":"Rick Ricart","startTime":787.1,"endTime":791.15,"body":"there's a black Z06. So a little"},{"speaker":"Rick Ricart","startTime":791.15,"endTime":794.6,"body":"bit in the late 90s, when that"},{"speaker":"Rick Ricart","startTime":791.15,"endTime":794.6,"body":"first run of Corvette Z06 has"},{"speaker":"Rick Ricart","startTime":794.6,"endTime":797.81,"body":"come out. And I see this black"},{"speaker":"Rick Ricart","startTime":794.6,"endTime":797.81,"body":"Corvette in there. And I walked"},{"speaker":"Rick Ricart","startTime":797.81,"endTime":800.24,"body":"in the house and the keys are on"},{"speaker":"Rick Ricart","startTime":797.81,"endTime":800.24,"body":"the counter. And he's out of"},{"speaker":"Rick Ricart","startTime":800.24,"endTime":803.39,"body":"town. And I look at my cousin."},{"speaker":"Rick Ricart","startTime":800.24,"endTime":803.39,"body":"And I'm like, and we used to"},{"speaker":"Rick Ricart","startTime":803.39,"endTime":806.6,"body":"have this. And we used to have"},{"speaker":"Rick Ricart","startTime":803.39,"endTime":806.6,"body":"this this loop. So you head out"},{"speaker":"Rick Ricart","startTime":806.6,"endTime":809.36,"body":"the neighborhood you make a"},{"speaker":"Rick Ricart","startTime":806.6,"endTime":809.36,"body":"right it's about a 2.3 mile"},{"speaker":"Rick Ricart","startTime":809.36,"endTime":813.29,"body":"loop. We literally thought we"},{"speaker":"Rick Ricart","startTime":809.36,"endTime":813.29,"body":"were helping Motor Trend scores"},{"speaker":"Rick Ricart","startTime":813.29,"endTime":816.14,"body":"I like Yeah, cuz you remember"},{"speaker":"Rick Ricart","startTime":813.29,"endTime":816.14,"body":"the back road and track and"},{"speaker":"Rick Ricart","startTime":816.14,"endTime":820.4,"body":"always had the quarter mile"},{"speaker":"Rick Ricart","startTime":816.14,"endTime":820.4,"body":"times 60 times, we would find"},{"speaker":"Rick Ricart","startTime":820.4,"endTime":823.61,"body":"what the numbers were for the"},{"speaker":"Rick Ricart","startTime":820.4,"endTime":823.61,"body":"cars and they go out and verify."},{"speaker":"Rick Ricart","startTime":823.64,"endTime":825.08,"body":"Yeah, like we were hoping"},{"speaker":"Kyle Mountsier","startTime":825.12,"endTime":829.53,"body":"to do in market"},{"speaker":"Kyle Mountsier","startTime":825.12,"endTime":829.53,"body":"research. So perfect."},{"speaker":"Rick Ricart","startTime":829.0,"endTime":832.51,"body":"So yeah, so I'm"},{"speaker":"Rick Ricart","startTime":829.0,"endTime":832.51,"body":"legit. I'm 18 years old"},{"speaker":"Rick Ricart","startTime":832.51,"endTime":836.5,"body":"backcountry road black Z06, I'm"},{"speaker":"Rick Ricart","startTime":832.51,"endTime":836.5,"body":"flying down this road wide open"},{"speaker":"Rick Ricart","startTime":836.5,"endTime":840.19,"body":"fourth year, and some little"},{"speaker":"Rick Ricart","startTime":836.5,"endTime":840.19,"body":"rodent of some kind was crossing"},{"speaker":"Rick Ricart","startTime":840.19,"endTime":844.18,"body":"the street. And it got the front"},{"speaker":"Rick Ricart","startTime":840.19,"endTime":844.18,"body":"clip of the car like crack that"},{"speaker":"Rick Ricart","startTime":844.18,"endTime":847.63,"body":"little front Eclipse spoiler."},{"speaker":"Rick Ricart","startTime":844.18,"endTime":847.63,"body":"And, you know, we get back to"},{"speaker":"Rick Ricart","startTime":847.63,"endTime":849.88,"body":"the house and I'm like, God"},{"speaker":"Rick Ricart","startTime":847.63,"endTime":849.88,"body":"crap, like the one thing I mean,"},{"speaker":"Rick Ricart","startTime":849.91,"endTime":852.94,"body":"I can't let them know I took the"},{"speaker":"Rick Ricart","startTime":849.91,"endTime":852.94,"body":"car. Especially can't let them"},{"speaker":"Rick Ricart","startTime":852.94,"endTime":856.66,"body":"know I wrecked the car, not"},{"speaker":"Rick Ricart","startTime":852.94,"endTime":856.66,"body":"wrecked, but damaged. And we had"},{"speaker":"Rick Ricart","startTime":856.66,"endTime":861.79,"body":"this little body shop was around"},{"speaker":"Rick Ricart","startTime":856.66,"endTime":861.79,"body":"the corner that that the the"},{"speaker":"Rick Ricart","startTime":861.79,"endTime":863.77,"body":"kids went to the same high"},{"speaker":"Rick Ricart","startTime":861.79,"endTime":863.77,"body":"school as my cousins were"},{"speaker":"Rick Ricart","startTime":863.77,"endTime":866.56,"body":"buddies with them. And I snuck"},{"speaker":"Rick Ricart","startTime":863.77,"endTime":866.56,"body":"the car on the back and I was"},{"speaker":"Rick Ricart","startTime":866.56,"endTime":869.05,"body":"like, I need you guys to fix"},{"speaker":"Rick Ricart","startTime":866.56,"endTime":869.05,"body":"this fix this car by Monday."},{"speaker":"Rick Ricart","startTime":869.35,"endTime":872.14,"body":"like Rhett's coming back in"},{"speaker":"Rick Ricart","startTime":869.35,"endTime":872.14,"body":"town, I'm in big trouble. And"},{"speaker":"Rick Ricart","startTime":873.16,"endTime":876.04,"body":"sure enough, they didn't fix the"},{"speaker":"Rick Ricart","startTime":873.16,"endTime":876.04,"body":"car in time he gets back in town"},{"speaker":"Rick Ricart","startTime":876.04,"endTime":878.59,"body":"he finds out and I remember my"},{"speaker":"Rick Ricart","startTime":876.04,"endTime":878.59,"body":"dad being like, hey, you need to"},{"speaker":"Rick Ricart","startTime":878.59,"endTime":881.83,"body":"come to my office to talk to me"},{"speaker":"Rick Ricart","startTime":878.59,"endTime":881.83,"body":"in the office in the basement of"},{"speaker":"Rick Ricart","startTime":881.83,"endTime":885.19,"body":"his house. And I go down there"},{"speaker":"Rick Ricart","startTime":881.83,"endTime":885.19,"body":"and my uncle sitting there. And"},{"speaker":"Rick Ricart","startTime":885.19,"endTime":887.05,"body":"I looked at my dad and I'm like"},{"speaker":"Rick Ricart","startTime":885.19,"endTime":887.05,"body":"what's going on here? And it's"},{"speaker":"Rick Ricart","startTime":887.05,"endTime":889.42,"body":"like, don't look at me you need"},{"speaker":"Rick Ricart","startTime":887.05,"endTime":889.42,"body":"to talk to him and Rhett starts"},{"speaker":"Rick Ricart","startTime":889.42,"endTime":894.67,"body":"ripping me apart. I mean, I know"},{"speaker":"Rick Ricart","startTime":889.42,"endTime":894.67,"body":"you've heard stories of us doing"},{"speaker":"Rick Ricart","startTime":894.67,"endTime":897.58,"body":"this stuff in the 60s because"},{"speaker":"Rick Ricart","startTime":894.67,"endTime":897.58,"body":"they told us about on the early"},{"speaker":"Rick Ricart","startTime":897.58,"endTime":901.66,"body":"70s They were taking Cobra jet"},{"speaker":"Rick Ricart","startTime":897.58,"endTime":901.66,"body":"mustangs and stealing tires out"},{"speaker":"Rick Ricart","startTime":901.66,"endTime":904.69,"body":"of my grandpa's Parts Department"},{"speaker":"Rick Ricart","startTime":901.66,"endTime":904.69,"body":"to put them on the cars to drag"},{"speaker":"Rick Ricart","startTime":904.69,"endTime":908.23,"body":"race and taken the tires off"},{"speaker":"Rick Ricart","startTime":904.69,"endTime":908.23,"body":"before the next morning before"},{"speaker":"Rick Ricart","startTime":908.23,"endTime":910.66,"body":"the before the store opened and"},{"speaker":"Rick Ricart","startTime":908.23,"endTime":910.66,"body":"they were doing that stuff too."},{"speaker":"Rick Ricart","startTime":911.05,"endTime":913.39,"body":"And he's yelling at me about you"},{"speaker":"Rick Ricart","startTime":911.05,"endTime":913.39,"body":"can't do that these days, you"},{"speaker":"Rick Ricart","startTime":913.39,"endTime":915.88,"body":"can't do these things. And I"},{"speaker":"Rick Ricart","startTime":913.39,"endTime":915.88,"body":"remember looking at my dad, and"},{"speaker":"Rick Ricart","startTime":915.88,"endTime":919.75,"body":"I'm like, he allowed to yell at"},{"speaker":"Rick Ricart","startTime":915.88,"endTime":919.75,"body":"me. For the first time of my"},{"speaker":"Rick Ricart","startTime":919.75,"endTime":924.01,"body":"life. My Dad Yeah, like, Come on"},{"speaker":"Rick Ricart","startTime":919.75,"endTime":924.01,"body":"dad. Like you should be yelling,"},{"speaker":"Rick Ricart","startTime":924.01,"endTime":926.02,"body":"why is this guy doing this? And"},{"speaker":"Rick Ricart","startTime":924.01,"endTime":926.02,"body":"then he looks at me and he was"},{"speaker":"Rick Ricart","startTime":926.02,"endTime":931.15,"body":"like, No, this situation you're"},{"speaker":"Rick Ricart","startTime":926.02,"endTime":931.15,"body":"listening to him. And then it's"},{"speaker":"Rick Ricart","startTime":931.15,"endTime":933.28,"body":"funny because I didn't realize"},{"speaker":"Rick Ricart","startTime":931.15,"endTime":933.28,"body":"at that moment that that was"},{"speaker":"Rick Ricart","startTime":933.28,"endTime":936.22,"body":"going to be something that"},{"speaker":"Rick Ricart","startTime":933.28,"endTime":936.22,"body":"became a pattern in my life."},{"speaker":"Rick Ricart","startTime":936.64,"endTime":939.85,"body":"Because when I was when I was 21"},{"speaker":"Rick Ricart","startTime":936.64,"endTime":939.85,"body":"years old when I that first"},{"speaker":"Rick Ricart","startTime":939.85,"endTime":943.54,"body":"summer I sold cars My dad had"},{"speaker":"Rick Ricart","startTime":939.85,"endTime":943.54,"body":"moved to Florida and he was"},{"speaker":"Rick Ricart","startTime":943.54,"endTime":946.21,"body":"living in South Florida actually"},{"speaker":"Rick Ricart","startTime":943.54,"endTime":946.21,"body":"never worked a day with my with"},{"speaker":"Rick Ricart","startTime":946.39,"endTime":950.77,"body":"with my dad. But but he said"},{"speaker":"Rick Ricart","startTime":946.39,"endTime":950.77,"body":"when he basically was like your"},{"speaker":"Rick Ricart","startTime":950.8,"endTime":954.13,"body":"your your your go home and you"},{"speaker":"Rick Ricart","startTime":950.8,"endTime":954.13,"body":"listen to your uncle, your"},{"speaker":"Rick Ricart","startTime":954.13,"endTime":957.37,"body":"uncle's your boss, your uncle's"},{"speaker":"Rick Ricart","startTime":954.13,"endTime":957.37,"body":"your dad back home, like and so"},{"speaker":"Rick Ricart","startTime":958.06,"endTime":960.4,"body":"that was kind of a weird"},{"speaker":"Rick Ricart","startTime":958.06,"endTime":960.4,"body":"adjustment at 18 to be like,"},{"speaker":"Rick Ricart","startTime":960.67,"endTime":963.28,"body":"man, like my, my dad was kind of"},{"speaker":"Rick Ricart","startTime":960.67,"endTime":963.28,"body":"hard on me would yell at me. But"},{"speaker":"Rick Ricart","startTime":963.28,"endTime":965.5,"body":"man, my ass like that was not"},{"speaker":"Rick Ricart","startTime":963.28,"endTime":965.5,"body":"fun."},{"speaker":"Paul Daly","startTime":965.0,"endTime":968.39,"body":"I would not what I"},{"speaker":"Paul Daly","startTime":965.0,"endTime":968.39,"body":"can imagine when he shifts into"},{"speaker":"Paul Daly","startTime":968.39,"endTime":971.09,"body":"that gear. It's like, yeah, so I"},{"speaker":"Paul Daly","startTime":968.39,"endTime":971.09,"body":"asked blast radius mode."},{"speaker":"Rick Ricart","startTime":971.79,"endTime":974.67,"body":"Yeah, so I think he"},{"speaker":"Rick Ricart","startTime":971.79,"endTime":974.67,"body":"owe me. So I think it also"},{"speaker":"Rick Ricart","startTime":974.67,"endTime":977.22,"body":"scared me enough that over the"},{"speaker":"Rick Ricart","startTime":974.67,"endTime":977.22,"body":"next 15 years, he'll be caught"},{"speaker":"Rick Ricart","startTime":977.22,"endTime":982.47,"body":"me like once or twice, he just"},{"speaker":"Rick Ricart","startTime":977.22,"endTime":982.47,"body":"got burned out. I was so sneaky."},{"speaker":"Rick Ricart","startTime":982.77,"endTime":986.01,"body":"I was I've driven everything."},{"speaker":"Rick Ricart","startTime":982.77,"endTime":986.01,"body":"And I've driven everything, like"},{"speaker":"Rick Ricart","startTime":986.07,"endTime":989.82,"body":"I'm in Grand Theft Auto. And now"},{"speaker":"Rick Ricart","startTime":986.07,"endTime":989.82,"body":"I look back, like when people"},{"speaker":"Rick Ricart","startTime":989.82,"endTime":991.62,"body":"are like, you know, how do you"},{"speaker":"Rick Ricart","startTime":989.82,"endTime":991.62,"body":"drive some of these cars on a"},{"speaker":"Rick Ricart","startTime":991.62,"endTime":994.14,"body":"day and you don't really drive"},{"speaker":"Rick Ricart","startTime":991.62,"endTime":994.14,"body":"that fast. It's like, I've done"},{"speaker":"Rick Ricart","startTime":994.14,"endTime":994.77,"body":"it. This is,"},{"speaker":"Kyle Mountsier","startTime":995.189,"endTime":997.889,"body":"this is what I"},{"speaker":"Kyle Mountsier","startTime":995.189,"endTime":997.889,"body":"love about automotive, like, you"},{"speaker":"Kyle Mountsier","startTime":997.889,"endTime":1001.909,"body":"know, like, you're in it, you're"},{"speaker":"Kyle Mountsier","startTime":997.889,"endTime":1001.909,"body":"in the top level executive seat"},{"speaker":"Kyle Mountsier","startTime":1001.909,"endTime":1004.909,"body":"at the Auto Group. And it's"},{"speaker":"Kyle Mountsier","startTime":1001.909,"endTime":1004.909,"body":"like, no, we in auto we have"},{"speaker":"Kyle Mountsier","startTime":1004.909,"endTime":1008.119,"body":"fun, I'm thinking back you'd"},{"speaker":"Kyle Mountsier","startTime":1004.909,"endTime":1008.119,"body":"like this is just the extension"},{"speaker":"Kyle Mountsier","startTime":1008.149,"endTime":1013.099,"body":"of, you know, your dad, you"},{"speaker":"Kyle Mountsier","startTime":1008.149,"endTime":1013.099,"body":"know, using the songs and and"},{"speaker":"Kyle Mountsier","startTime":1013.129,"endTime":1015.649,"body":"four to six weeks. And it's"},{"speaker":"Kyle Mountsier","startTime":1013.129,"endTime":1015.649,"body":"like, it's fine in the nooks and"},{"speaker":"Kyle Mountsier","startTime":1015.649,"endTime":1019.099,"body":"crannies to be like diligent"},{"speaker":"Kyle Mountsier","startTime":1015.649,"endTime":1019.099,"body":"understanding, like, that gave"},{"speaker":"Kyle Mountsier","startTime":1019.099,"endTime":1022.459,"body":"you a lot of industry,"},{"speaker":"Kyle Mountsier","startTime":1019.099,"endTime":1022.459,"body":"understanding you understand all"},{"speaker":"Kyle Mountsier","startTime":1022.459,"endTime":1025.279,"body":"those cars you like you're doing"},{"speaker":"Kyle Mountsier","startTime":1022.459,"endTime":1025.279,"body":"market research, even though"},{"speaker":"Kyle Mountsier","startTime":1025.279,"endTime":1026.059,"body":"it's fun, right?"},{"speaker":"Rick Ricart","startTime":1026.96,"endTime":1030.74,"body":"I mean, it's the,"},{"speaker":"Rick Ricart","startTime":1026.96,"endTime":1030.74,"body":"you know, the, I'm gonna kind of"},{"speaker":"Rick Ricart","startTime":1031.04,"endTime":1033.8,"body":"interrupt your workflow because"},{"speaker":"Rick Ricart","startTime":1031.04,"endTime":1033.8,"body":"you know, Simon Sinek's book,"},{"speaker":"Rick Ricart","startTime":1033.83,"endTime":1038.99,"body":"what is your why? Yeah, I went"},{"speaker":"Rick Ricart","startTime":1033.83,"endTime":1038.99,"body":"through that whole process. And,"},{"speaker":"Rick Ricart","startTime":1039.32,"endTime":1042.2,"body":"and obviously, it can't be"},{"speaker":"Rick Ricart","startTime":1039.32,"endTime":1042.2,"body":"income, and it can't be family"},{"speaker":"Rick Ricart","startTime":1042.2,"endTime":1045.86,"body":"trying to family business. My"},{"speaker":"Rick Ricart","startTime":1042.2,"endTime":1045.86,"body":"why is the Ford GT the car."},{"speaker":"Rick Ricart","startTime":1046.46,"endTime":1049.94,"body":"Because what it what it"},{"speaker":"Rick Ricart","startTime":1046.46,"endTime":1049.94,"body":"represents from competition from"},{"speaker":"Rick Ricart","startTime":1049.94,"endTime":1053.0,"body":"what Ford versus Ferrari in the"},{"speaker":"Rick Ricart","startTime":1049.94,"endTime":1053.0,"body":"60s, to the 3 different"},{"speaker":"Rick Ricart","startTime":1053.0,"endTime":1056.99,"body":"generations of, of technology in"},{"speaker":"Rick Ricart","startTime":1053.0,"endTime":1056.99,"body":"the engines, to the fact it's a"},{"speaker":"Rick Ricart","startTime":1056.99,"endTime":1061.79,"body":"commodity, we can buy and sell,"},{"speaker":"Rick Ricart","startTime":1056.99,"endTime":1061.79,"body":"we can service it may customize"},{"speaker":"Rick Ricart","startTime":1061.79,"endTime":1065.45,"body":"it, modify it, race it, you"},{"speaker":"Rick Ricart","startTime":1061.79,"endTime":1065.45,"body":"know, it creates so much"},{"speaker":"Rick Ricart","startTime":1065.45,"endTime":1068.45,"body":"emotion, we're an emotional"},{"speaker":"Rick Ricart","startTime":1065.45,"endTime":1068.45,"body":"business. I don't remember who"},{"speaker":"Rick Ricart","startTime":1068.45,"endTime":1070.49,"body":"said it. But sales is nothing"},{"speaker":"Rick Ricart","startTime":1068.45,"endTime":1070.49,"body":"more than the transfer of"},{"speaker":"Rick Ricart","startTime":1070.49,"endTime":1072.98,"body":"emotion from one person to"},{"speaker":"Rick Ricart","startTime":1070.49,"endTime":1072.98,"body":"another. At the end of the day,"},{"speaker":"Rick Ricart","startTime":1072.98,"endTime":1075.86,"body":"that's the whole car business is"},{"speaker":"Rick Ricart","startTime":1072.98,"endTime":1075.86,"body":"nothing but selling, we're"},{"speaker":"Rick Ricart","startTime":1075.86,"endTime":1077.99,"body":"always selling the dealership"},{"speaker":"Rick Ricart","startTime":1075.86,"endTime":1077.99,"body":"selling ourselves selling the"},{"speaker":"Rick Ricart","startTime":1077.99,"endTime":1080.36,"body":"cars, selling the parts, selling"},{"speaker":"Rick Ricart","startTime":1077.99,"endTime":1080.36,"body":"the service, selling our"},{"speaker":"Rick Ricart","startTime":1080.36,"endTime":1083.9,"body":"community. It's a nonstop"},{"speaker":"Rick Ricart","startTime":1080.36,"endTime":1083.9,"body":"transfer of emotion. And those,"},{"speaker":"Rick Ricart","startTime":1084.17,"endTime":1086.93,"body":"those cars that bring that"},{"speaker":"Rick Ricart","startTime":1084.17,"endTime":1086.93,"body":"additional emotion to our"},{"speaker":"Rick Ricart","startTime":1086.93,"endTime":1091.22,"body":"marketplace, are what wakes me"},{"speaker":"Rick Ricart","startTime":1086.93,"endTime":1091.22,"body":"up every day. I love it. I'm 42"},{"speaker":"Rick Ricart","startTime":1091.22,"endTime":1093.56,"body":"years old, and I play with Hot"},{"speaker":"Rick Ricart","startTime":1091.22,"endTime":1093.56,"body":"Wheels every day. And"},{"speaker":"Kyle Mountsier","startTime":1093.51,"endTime":1096.9,"body":"we've been"},{"speaker":"Kyle Mountsier","startTime":1093.51,"endTime":1096.9,"body":"talking about this a ton"},{"speaker":"Kyle Mountsier","startTime":1096.9,"endTime":1099.78,"body":"recently that this is actually"},{"speaker":"Kyle Mountsier","startTime":1096.9,"endTime":1099.78,"body":"like, when you look back in"},{"speaker":"Kyle Mountsier","startTime":1099.78,"endTime":1105.24,"body":"automotive, like when the when"},{"speaker":"Kyle Mountsier","startTime":1099.78,"endTime":1105.24,"body":"the the combustion engine when"},{"speaker":"Kyle Mountsier","startTime":1105.24,"endTime":1108.72,"body":"the when a motor car first came"},{"speaker":"Kyle Mountsier","startTime":1105.24,"endTime":1108.72,"body":"out, it was like this thing to"},{"speaker":"Kyle Mountsier","startTime":1108.72,"endTime":1111.63,"body":"be seen. And it was something"},{"speaker":"Kyle Mountsier","startTime":1108.72,"endTime":1111.63,"body":"that that positioned you and"},{"speaker":"Kyle Mountsier","startTime":1111.63,"endTime":1114.27,"body":"then in the 70s and 80s You saw"},{"speaker":"Kyle Mountsier","startTime":1111.63,"endTime":1114.27,"body":"it come back with like the"},{"speaker":"Kyle Mountsier","startTime":1114.27,"endTime":1117.81,"body":"muscle car and and the car was"},{"speaker":"Kyle Mountsier","startTime":1114.27,"endTime":1117.81,"body":"really something to be sought"},{"speaker":"Kyle Mountsier","startTime":1117.81,"endTime":1120.75,"body":"after. And then we're seeing"},{"speaker":"Kyle Mountsier","startTime":1117.81,"endTime":1120.75,"body":"that trend actually happen"},{"speaker":"Kyle Mountsier","startTime":1120.75,"endTime":1124.26,"body":"again, right where because of"},{"speaker":"Kyle Mountsier","startTime":1120.75,"endTime":1124.26,"body":"like EV transitions and all this"},{"speaker":"Kyle Mountsier","startTime":1124.26,"endTime":1128.97,"body":"new technology, we're seeing the"},{"speaker":"Kyle Mountsier","startTime":1124.26,"endTime":1128.97,"body":"pop culture narrative be driven"},{"speaker":"Kyle Mountsier","startTime":1128.97,"endTime":1132.57,"body":"by automotive again, which is a"},{"speaker":"Kyle Mountsier","startTime":1128.97,"endTime":1132.57,"body":"really like it's a new thing. I"},{"speaker":"Kyle Mountsier","startTime":1132.57,"endTime":1136.35,"body":"mean, I'm looking at like what"},{"speaker":"Kyle Mountsier","startTime":1132.57,"endTime":1136.35,"body":"you're doing in because I think"},{"speaker":"Kyle Mountsier","startTime":1136.35,"endTime":1139.98,"body":"you're you're doing some like"},{"speaker":"Kyle Mountsier","startTime":1136.35,"endTime":1139.98,"body":"NIL stuff even with with with"},{"speaker":"Kyle Mountsier","startTime":1140.04,"endTime":1143.85,"body":"Ohio State. And it's like, yeah,"},{"speaker":"Kyle Mountsier","startTime":1140.04,"endTime":1143.85,"body":"pop culture is is again"},{"speaker":"Kyle Mountsier","startTime":1143.85,"endTime":1147.12,"body":"realigning with automotive in a"},{"speaker":"Kyle Mountsier","startTime":1143.85,"endTime":1147.12,"body":"way that it maybe didn't in the"},{"speaker":"Kyle Mountsier","startTime":1147.12,"endTime":1149.31,"body":"90s and 2000s. Right."},{"speaker":"Paul Daly","startTime":1149.33,"endTime":1151.97,"body":"It didn't No easy it"},{"speaker":"Paul Daly","startTime":1149.33,"endTime":1151.97,"body":"didn't. Yeah, Knight Rider."},{"speaker":"Paul Daly","startTime":1152.57,"endTime":1153.8,"body":"Yeah. Right. Like,"},{"speaker":"Rick Ricart","startTime":1153.98,"endTime":1156.02,"body":"I mean, there were"},{"speaker":"Rick Ricart","startTime":1153.98,"endTime":1156.02,"body":"too many. I mean, the late 90s"},{"speaker":"Rick Ricart","startTime":1156.02,"endTime":1159.56,"body":"Like, I mean, the cars were, the"},{"speaker":"Rick Ricart","startTime":1156.02,"endTime":1159.56,"body":"fastest stuff was like 300"},{"speaker":"Rick Ricart","startTime":1159.56,"endTime":1162.92,"body":"horsepower, and they were kind"},{"speaker":"Rick Ricart","startTime":1159.56,"endTime":1162.92,"body":"of bland. It's just like, it's"},{"speaker":"Rick Ricart","startTime":1162.92,"endTime":1163.1,"body":"kind"},{"speaker":"Paul Daly","startTime":1163.1,"endTime":1165.5,"body":"of weird in the 90s."},{"speaker":"Paul Daly","startTime":1163.1,"endTime":1165.5,"body":"Everything got like everything"},{"speaker":"Paul Daly","startTime":1165.5,"endTime":1168.05,"body":"was domesticated is what"},{"speaker":"Paul Daly","startTime":1165.5,"endTime":1168.05,"body":"happened."},{"speaker":"Rick Ricart","startTime":1168.59,"endTime":1171.05,"body":"Like the car scene"},{"speaker":"Rick Ricart","startTime":1168.59,"endTime":1171.05,"body":"sucked. But music was"},{"speaker":"Rick Ricart","startTime":1171.05,"endTime":1173.54,"body":"incredible. Like, there's so"},{"speaker":"Rick Ricart","startTime":1171.05,"endTime":1173.54,"body":"many parts of the 90s that we"},{"speaker":"Rick Ricart","startTime":1173.54,"endTime":1176.51,"body":"look back and we're like, we"},{"speaker":"Rick Ricart","startTime":1173.54,"endTime":1176.51,"body":"thought the 90s I grew up in the"},{"speaker":"Rick Ricart","startTime":1176.51,"endTime":1179.06,"body":"90s I thought that it sucked as"},{"speaker":"Rick Ricart","startTime":1176.51,"endTime":1179.06,"body":"I was growing up, but um, I"},{"speaker":"Rick Ricart","startTime":1179.06,"endTime":1181.31,"body":"would look back like that was"},{"speaker":"Rick Ricart","startTime":1179.06,"endTime":1181.31,"body":"the funnest decade. I"},{"speaker":"Kyle Mountsier","startTime":1181.31,"endTime":1183.8,"body":"mean, like you"},{"speaker":"Kyle Mountsier","startTime":1181.31,"endTime":1183.8,"body":"got Jordan. We didn't have"},{"speaker":"Kyle Mountsier","startTime":1183.8,"endTime":1184.79,"body":"enough time for auto."},{"speaker":"Paul Daly","startTime":1184.82,"endTime":1186.38,"body":"Yeah, I mean, the"},{"speaker":"Paul Daly","startTime":1184.82,"endTime":1186.38,"body":"emergent"},{"speaker":"Rick Ricart","startTime":1186.62,"endTime":1189.5,"body":"pop the Cowboys"},{"speaker":"Rick Ricart","startTime":1186.62,"endTime":1189.5,"body":"winning Super Bowls and the gap"},{"speaker":"Rick Ricart","startTime":1189.5,"endTime":1195.05,"body":"group. I'm sure. We'll get back"},{"speaker":"Rick Ricart","startTime":1189.5,"endTime":1195.05,"body":"to that. But if you think about"},{"speaker":"Rick Ricart","startTime":1195.05,"endTime":1197.99,"body":"it now, like but like you said,"},{"speaker":"Rick Ricart","startTime":1195.05,"endTime":1197.99,"body":"we're in this land of the"},{"speaker":"Rick Ricart","startTime":1197.99,"endTime":1200.33,"body":"hybrids and EVS and there's all"},{"speaker":"Rick Ricart","startTime":1197.99,"endTime":1200.33,"body":"this emotion You know, we're"},{"speaker":"Rick Ricart","startTime":1200.33,"endTime":1204.05,"body":"also in this big resurgence of"},{"speaker":"Rick Ricart","startTime":1200.33,"endTime":1204.05,"body":"the four by four an off road"},{"speaker":"Rick Ricart","startTime":1204.05,"endTime":1207.95,"body":"world. And I mean, every dealer"},{"speaker":"Rick Ricart","startTime":1204.05,"endTime":1207.95,"body":"in the country has got lifted,"},{"speaker":"Rick Ricart","startTime":1208.07,"endTime":1210.89,"body":"lifted pickup trucks on their"},{"speaker":"Rick Ricart","startTime":1208.07,"endTime":1210.89,"body":"lot, and we're all fighting to"},{"speaker":"Rick Ricart","startTime":1210.89,"endTime":1213.32,"body":"get as many wranglers and"},{"speaker":"Rick Ricart","startTime":1210.89,"endTime":1213.32,"body":"Broncos as we can. And there's"},{"speaker":"Rick Ricart","startTime":1213.32,"endTime":1216.59,"body":"this new sense of adventure in"},{"speaker":"Rick Ricart","startTime":1213.32,"endTime":1216.59,"body":"America. And I think COVID"},{"speaker":"Rick Ricart","startTime":1216.59,"endTime":1220.31,"body":"helped accelerate our great"},{"speaker":"Rick Ricart","startTime":1216.59,"endTime":1220.31,"body":"interstate system, our national"},{"speaker":"Rick Ricart","startTime":1220.31,"endTime":1224.6,"body":"parks, the hills in our"},{"speaker":"Rick Ricart","startTime":1220.31,"endTime":1224.6,"body":"backyards. The the all the"},{"speaker":"Rick Ricart","startTime":1224.6,"endTime":1227.42,"body":"drives that we have in the"},{"speaker":"Rick Ricart","startTime":1224.6,"endTime":1227.42,"body":"rides, and you know, the power"},{"speaker":"Rick Ricart","startTime":1227.42,"endTime":1230.87,"body":"sports industry, boats RVs. And"},{"speaker":"Rick Ricart","startTime":1227.42,"endTime":1230.87,"body":"especially motorcycles are doing"},{"speaker":"Rick Ricart","startTime":1230.87,"endTime":1233.69,"body":"fantastic for us, because"},{"speaker":"Rick Ricart","startTime":1230.87,"endTime":1233.69,"body":"everybody wants to get out and"},{"speaker":"Rick Ricart","startTime":1233.69,"endTime":1234.59,"body":"ride they want them to"},{"speaker":"Kyle Mountsier","startTime":1235.82,"endTime":1238.55,"body":"do it. I got a"},{"speaker":"Kyle Mountsier","startTime":1235.82,"endTime":1238.55,"body":"text from sauce. That was like,"},{"speaker":"Kyle Mountsier","startTime":1238.82,"endTime":1242.48,"body":"Hey, sorry, my wife and I were"},{"speaker":"Kyle Mountsier","startTime":1238.82,"endTime":1242.48,"body":"out for a drive. Like that was"},{"speaker":"Kyle Mountsier","startTime":1242.48,"endTime":1245.51,"body":"the text not like, we're going"},{"speaker":"Kyle Mountsier","startTime":1242.48,"endTime":1245.51,"body":"to do lunch? Yeah, it was the"},{"speaker":"Kyle Mountsier","startTime":1245.51,"endTime":1247.85,"body":"first time I was like, wow,"},{"speaker":"Rick Ricart","startTime":1247.879,"endTime":1250.999,"body":"yeah, people are"},{"speaker":"Rick Ricart","startTime":1247.879,"endTime":1250.999,"body":"going out driving now to then"},{"speaker":"Rick Ricart","startTime":1250.999,"endTime":1254.209,"body":"find their destination. were"},{"speaker":"Rick Ricart","startTime":1250.999,"endTime":1254.209,"body":"five years ago, it was, hey, we"},{"speaker":"Rick Ricart","startTime":1254.209,"endTime":1256.609,"body":"got to get on Google Maps. And"},{"speaker":"Rick Ricart","startTime":1254.209,"endTime":1256.609,"body":"let's go get ice cream at this"},{"speaker":"Rick Ricart","startTime":1256.609,"endTime":1259.729,"body":"place. That was like, You know"},{"speaker":"Rick Ricart","startTime":1256.609,"endTime":1259.729,"body":"what, let's just head to that"},{"speaker":"Rick Ricart","startTime":1259.729,"endTime":1262.339,"body":"area that we wanted to see. And"},{"speaker":"Rick Ricart","startTime":1259.729,"endTime":1262.339,"body":"we'll see if we can find"},{"speaker":"Rick Ricart","startTime":1262.339,"endTime":1265.519,"body":"something to eat. And you worry"},{"speaker":"Rick Ricart","startTime":1262.339,"endTime":1265.519,"body":"about the destination at the"},{"speaker":"Rick Ricart","startTime":1265.579,"endTime":1267.649,"body":"end. And it's all about the"},{"speaker":"Rick Ricart","startTime":1265.579,"endTime":1267.649,"body":"journey. And that kind"},{"speaker":"Paul Daly","startTime":1267.649,"endTime":1270.469,"body":"of loses everything."},{"speaker":"Paul Daly","startTime":1267.649,"endTime":1270.469,"body":"You're on autopilot, doesn't it?"},{"speaker":"Rick Ricart","startTime":1270.98,"endTime":1274.13,"body":"Yes. Yeah. You"},{"speaker":"Rick Ricart","startTime":1270.98,"endTime":1274.13,"body":"know, I don't want to I don't"},{"speaker":"Rick Ricart","startTime":1274.13,"endTime":1276.47,"body":"want the autonomy. I don't want"},{"speaker":"Rick Ricart","startTime":1274.13,"endTime":1276.47,"body":"to go in and say here I'm gonna"},{"speaker":"Rick Ricart","startTime":1276.47,"endTime":1279.77,"body":"set my address and just sit back"},{"speaker":"Rick Ricart","startTime":1276.47,"endTime":1279.77,"body":"and it takes me they're like,"},{"speaker":"Rick Ricart","startTime":1279.77,"endTime":1282.77,"body":"I'm on a train right? Like I'm"},{"speaker":"Rick Ricart","startTime":1279.77,"endTime":1282.77,"body":"on the way in the movie while I"},{"speaker":"Rick Ricart","startTime":1282.77,"endTime":1287.33,"body":"get that. Forget that. Forget"},{"speaker":"Rick Ricart","startTime":1282.77,"endTime":1287.33,"body":"that. I want to I want to"},{"speaker":"Rick Ricart","startTime":1287.33,"endTime":1290.87,"body":"downshift by accident. To hear"},{"speaker":"Rick Ricart","startTime":1287.33,"endTime":1290.87,"body":"the transmission do something"},{"speaker":"Rick Ricart","startTime":1290.87,"endTime":1293.96,"body":"that shouldn't and remember how"},{"speaker":"Rick Ricart","startTime":1290.87,"endTime":1293.96,"body":"to drive?"},{"speaker":"Paul Daly","startTime":1294.23,"endTime":1296.72,"body":"What do you think of"},{"speaker":"Paul Daly","startTime":1294.23,"endTime":1296.72,"body":"that new Dodge EV concept with a"},{"speaker":"Paul Daly","startTime":1296.75,"endTime":1299.21,"body":"with the echo with a resonance"},{"speaker":"Paul Daly","startTime":1296.75,"endTime":1299.21,"body":"chamber and the sound coming"},{"speaker":"Paul Daly","startTime":1299.21,"endTime":1303.53,"body":"through it? I'm curious, I'm"},{"speaker":"Paul Daly","startTime":1299.21,"endTime":1303.53,"body":"curious because you're like,"},{"speaker":"Rick Ricart","startTime":1304.22,"endTime":1306.47,"body":"I can't do it. I"},{"speaker":"Rick Ricart","startTime":1304.22,"endTime":1306.47,"body":"can't do I listened to when I"},{"speaker":"Rick Ricart","startTime":1306.47,"endTime":1310.25,"body":"turned it up. I'm gonna have to"},{"speaker":"Rick Ricart","startTime":1306.47,"endTime":1310.25,"body":"listen to it in person, but it's"},{"speaker":"Rick Ricart","startTime":1310.97,"endTime":1313.01,"body":"I don't think that's the"},{"speaker":"Rick Ricart","startTime":1310.97,"endTime":1313.01,"body":"direction that we want to go. I"},{"speaker":"Rick Ricart","startTime":1313.01,"endTime":1313.67,"body":"think the biggest"},{"speaker":"Paul Daly","startTime":1313.79,"endTime":1315.71,"body":"thing is like what if"},{"speaker":"Paul Daly","startTime":1313.79,"endTime":1315.71,"body":"you put a rumble pack in the"},{"speaker":"Paul Daly","startTime":1315.71,"endTime":1318.53,"body":"seat and then the steering wheel"},{"speaker":"Paul Daly","startTime":1315.71,"endTime":1318.53,"body":"and you can flip it on and off?"},{"speaker":"Paul Daly","startTime":1318.59,"endTime":1321.02,"body":"Like that'd be visceral. I mean,"},{"speaker":"Paul Daly","startTime":1318.59,"endTime":1321.02,"body":"you have an electric partly"},{"speaker":"Rick Ricart","startTime":1321.0,"endTime":1322.59,"body":"I've got electric"},{"speaker":"Rick Ricart","startTime":1321.0,"endTime":1322.59,"body":"so we got the Livewire I'm also"},{"speaker":"Rick Ricart","startTime":1321.02,"endTime":1321.5,"body":"right."},{"speaker":"Rick Ricart","startTime":1322.59,"endTime":1326.28,"body":"driving a f150 lightning now I"},{"speaker":"Rick Ricart","startTime":1322.59,"endTime":1326.28,"body":"just got my Platinum lightning"},{"speaker":"Rick Ricart","startTime":1328.47,"endTime":1332.37,"body":"yesterday. And it's got this"},{"speaker":"Rick Ricart","startTime":1328.47,"endTime":1332.37,"body":"propulsion sound button that on"},{"speaker":"Rick Ricart","startTime":1332.37,"endTime":1335.97,"body":"the interior when you hit the"},{"speaker":"Rick Ricart","startTime":1332.37,"endTime":1335.97,"body":"accelerator, it gives you that"},{"speaker":"Rick Ricart","startTime":1335.97,"endTime":1340.11,"body":"kind of jet engine propulsion"},{"speaker":"Rick Ricart","startTime":1335.97,"endTime":1340.11,"body":"noise to let to let you know you"},{"speaker":"Rick Ricart","startTime":1340.11,"endTime":1343.02,"body":"are accelerating fasten that"},{"speaker":"Rick Ricart","startTime":1340.11,"endTime":1343.02,"body":"off. It's dead quiet, but it"},{"speaker":"Rick Ricart","startTime":1343.02,"endTime":1345.81,"body":"doesn't make any noise on the"},{"speaker":"Rick Ricart","startTime":1343.02,"endTime":1345.81,"body":"outside yet. I have a feeling"},{"speaker":"Rick Ricart","startTime":1345.81,"endTime":1348.78,"body":"Dodge is going to have the"},{"speaker":"Rick Ricart","startTime":1345.81,"endTime":1348.78,"body":"option to turn that on. Turn it"},{"speaker":"Rick Ricart","startTime":1348.78,"endTime":1351.9,"body":"off. Oh yeah. Do you want to"},{"speaker":"Rick Ricart","startTime":1348.78,"endTime":1351.9,"body":"die? Do you want to increase the"},{"speaker":"Rick Ricart","startTime":1351.9,"endTime":1355.11,"body":"intensity of the cat sound or do"},{"speaker":"Rick Ricart","startTime":1351.9,"endTime":1355.11,"body":"you want to make it you know"},{"speaker":"Rick Ricart","startTime":1355.11,"endTime":1358.86,"body":"just still have a little bubble?"},{"speaker":"Rick Ricart","startTime":1355.11,"endTime":1358.86,"body":"I think the biggest mistake they"},{"speaker":"Rick Ricart","startTime":1358.86,"endTime":1362.13,"body":"made in the whole thing and I'm"},{"speaker":"Rick Ricart","startTime":1358.86,"endTime":1362.13,"body":"not and I'm not downing G Primo"},{"speaker":"Rick Ricart","startTime":1362.13,"endTime":1366.63,"body":"part because we don't sell them"},{"speaker":"Rick Ricart","startTime":1362.13,"endTime":1366.63,"body":"I want to one day but they they"},{"speaker":"Rick Ricart","startTime":1366.63,"endTime":1370.56,"body":"should have not put the all"},{"speaker":"Rick Ricart","startTime":1366.63,"endTime":1370.56,"body":"electric Charger as the trim."},{"speaker":"Rick Ricart","startTime":1370.56,"endTime":1372.96,"body":"They should have done something"},{"speaker":"Rick Ricart","startTime":1370.56,"endTime":1372.96,"body":"different with the Charger. The"},{"speaker":"Rick Ricart","startTime":1372.96,"endTime":1375.84,"body":"Challenger okay, because now"},{"speaker":"Rick Ricart","startTime":1372.96,"endTime":1375.84,"body":"what are people going to Google"},{"speaker":"Rick Ricart","startTime":1376.2,"endTime":1380.94,"body":"Electric Charger? What are they"},{"speaker":"Rick Ricart","startTime":1376.2,"endTime":1380.94,"body":"going to find? They're not gonna"},{"speaker":"Rick Ricart","startTime":1380.94,"endTime":1384.57,"body":"find far right from a market."},{"speaker":"Rick Ricart","startTime":1380.94,"endTime":1384.57,"body":"Yeah, from a marketing"},{"speaker":"Rick Ricart","startTime":1384.57,"endTime":1390.75,"body":"standpoint, ethic fail. That's"},{"speaker":"Rick Ricart","startTime":1384.57,"endTime":1390.75,"body":"the first thing I thought of"},{"speaker":"Rick Ricart","startTime":1390.75,"endTime":1397.68,"body":"like, oh, like electric cars."},{"speaker":"Rick Ricart","startTime":1390.75,"endTime":1397.68,"body":"That's unbelievable. Electrify"},{"speaker":"Rick Ricart","startTime":1397.68,"endTime":1402.15,"body":"America, Apple, Google Verizon,"},{"speaker":"Rick Ricart","startTime":1397.68,"endTime":1402.15,"body":"Samsung. They're gonna dominate"},{"speaker":"Rick Ricart","startTime":1402.15,"endTime":1403.71,"body":"in search. Dodgers."},{"speaker":"Kyle Mountsier","startTime":1405.31,"endTime":1407.77,"body":"Oh, that's"},{"speaker":"Kyle Mountsier","startTime":1405.31,"endTime":1407.77,"body":"amazing. All right, we have to"},{"speaker":"Kyle Mountsier","startTime":1407.77,"endTime":1410.38,"body":"we had we needed to ask you"},{"speaker":"Kyle Mountsier","startTime":1407.77,"endTime":1410.38,"body":"before we get on because we're"},{"speaker":"Kyle Mountsier","startTime":1410.38,"endTime":1413.5,"body":"marketers at heart. And like"},{"speaker":"Kyle Mountsier","startTime":1410.38,"endTime":1413.5,"body":"we've been begging people to,"},{"speaker":"Kyle Mountsier","startTime":1413.71,"endTime":1417.67,"body":"like work within these new NIL"},{"speaker":"Kyle Mountsier","startTime":1413.71,"endTime":1417.67,"body":"regulations. And we just had"},{"speaker":"Kyle Mountsier","startTime":1417.67,"endTime":1422.98,"body":"that explain what NIL for"},{"speaker":"Kyle Mountsier","startTime":1417.67,"endTime":1422.98,"body":"minutes is name and name in an"},{"speaker":"Kyle Mountsier","startTime":1423.01,"endTime":1426.85,"body":"image likeness, right, where"},{"speaker":"Kyle Mountsier","startTime":1423.01,"endTime":1426.85,"body":"college professionals can now"},{"speaker":"Kyle Mountsier","startTime":1426.85,"endTime":1430.63,"body":"seek sponsorship dollars from"},{"speaker":"Kyle Mountsier","startTime":1426.85,"endTime":1430.63,"body":"any type of business. Right?"},{"speaker":"Kyle Mountsier","startTime":1430.78,"endTime":1434.05,"body":"And, and that there's such an"},{"speaker":"Kyle Mountsier","startTime":1430.78,"endTime":1434.05,"body":"opportunity because Automotive"},{"speaker":"Kyle Mountsier","startTime":1434.05,"endTime":1436.75,"body":"is so baked in the community."},{"speaker":"Kyle Mountsier","startTime":1434.05,"endTime":1436.75,"body":"And many of these college"},{"speaker":"Kyle Mountsier","startTime":1436.75,"endTime":1440.08,"body":"communities are so baked into"},{"speaker":"Kyle Mountsier","startTime":1436.75,"endTime":1440.08,"body":"the fabric of the community. So"},{"speaker":"Kyle Mountsier","startTime":1440.08,"endTime":1443.56,"body":"I'd love to like we just wanted"},{"speaker":"Kyle Mountsier","startTime":1440.08,"endTime":1443.56,"body":"to pick your brain on what what"},{"speaker":"Kyle Mountsier","startTime":1443.56,"endTime":1446.26,"body":"that's been like partnering"},{"speaker":"Kyle Mountsier","startTime":1443.56,"endTime":1446.26,"body":"with. Have you partnered with"},{"speaker":"Kyle Mountsier","startTime":1446.35,"endTime":1449.35,"body":"Ohio State and other colleges"},{"speaker":"Kyle Mountsier","startTime":1446.35,"endTime":1449.35,"body":"before? Is this kind of new"},{"speaker":"Kyle Mountsier","startTime":1449.38,"endTime":1452.95,"body":"since NIL? And, and how's that"},{"speaker":"Kyle Mountsier","startTime":1449.38,"endTime":1452.95,"body":"like been in the relationship"},{"speaker":"Kyle Mountsier","startTime":1452.95,"endTime":1453.64,"body":"with the community?"},{"speaker":"Rick Ricart","startTime":1453.0,"endTime":1455.767,"body":"I'll take you back"},{"speaker":"Rick Ricart","startTime":1453.0,"endTime":1455.767,"body":"July 1 2021, was when NIL rules"},{"speaker":"Rick Ricart","startTime":1455.823,"endTime":1459.199,"body":"went into effect. So the NCAA"},{"speaker":"Rick Ricart","startTime":1455.823,"endTime":1459.199,"body":"deemed in May of last year that"},{"speaker":"Rick Ricart","startTime":1459.255,"endTime":1462.631,"body":"the it's unconstitutional to not"},{"speaker":"Rick Ricart","startTime":1459.255,"endTime":1462.631,"body":"let these players use or the"},{"speaker":"Rick Ricart","startTime":1462.687,"endTime":1466.064,"body":"image and likeness to benefit"},{"speaker":"Rick Ricart","startTime":1462.687,"endTime":1466.064,"body":"for themselves. July 1, the law"},{"speaker":"Rick Ricart","startTime":1466.119,"endTime":1469.551,"body":"went into place and the world"},{"speaker":"Rick Ricart","startTime":1466.119,"endTime":1469.551,"body":"completely changed because prior"},{"speaker":"Rick Ricart","startTime":1469.606,"endTime":1472.928,"body":"to July 1, even the Ohio State"},{"speaker":"Rick Ricart","startTime":1469.606,"endTime":1472.928,"body":"University will tell you that"},{"speaker":"Rick Ricart","startTime":1472.983,"endTime":1476.304,"body":"the biggest enemy to the NCAA"},{"speaker":"Rick Ricart","startTime":1472.983,"endTime":1476.304,"body":"that they have to look out for"},{"speaker":"Rick Ricart","startTime":1476.36,"endTime":1479.46,"body":"is relationships with car"},{"speaker":"Rick Ricart","startTime":1476.36,"endTime":1479.46,"body":"dealers, because it's the most"},{"speaker":"Rick Ricart","startTime":1479.515,"endTime":1482.449,"body":"obvious low hanging fruit."},{"speaker":"Rick Ricart","startTime":1479.515,"endTime":1482.449,"body":"Everyone remembers all the"},{"speaker":"Rick Ricart","startTime":1482.504,"endTime":1485.77,"body":"players throughout the years"},{"speaker":"Rick Ricart","startTime":1482.504,"endTime":1485.77,"body":"that they'd see the car rolled"},{"speaker":"Rick Ricart","startTime":1485.826,"endTime":1489.368,"body":"into the practice facility with"},{"speaker":"Rick Ricart","startTime":1485.826,"endTime":1489.368,"body":"the dealer tag, somebody snaps a"},{"speaker":"Rick Ricart","startTime":1489.424,"endTime":1492.911,"body":"picture next thing you know the"},{"speaker":"Rick Ricart","startTime":1489.424,"endTime":1492.911,"body":"team's losing bowl games right?"},{"speaker":"Rick Ricart","startTime":1492.967,"endTime":1496.233,"body":"So they got to be very, very"},{"speaker":"Rick Ricart","startTime":1492.967,"endTime":1496.233,"body":"careful when Urban Meyer so we"},{"speaker":"Rick Ricart","startTime":1496.288,"endTime":1499.665,"body":"did have a relationship when Um,"},{"speaker":"Rick Ricart","startTime":1496.288,"endTime":1499.665,"body":"Jim Tressel was the coach of"},{"speaker":"Rick Ricart","startTime":1499.72,"endTime":1503.041,"body":"Ohio stages with the coaching"},{"speaker":"Rick Ricart","startTime":1499.72,"endTime":1503.041,"body":"staff help helping them with a"},{"speaker":"Rick Ricart","startTime":1503.097,"endTime":1506.197,"body":"couple cars, but not to the"},{"speaker":"Rick Ricart","startTime":1503.097,"endTime":1506.197,"body":"players. And then when Urban"},{"speaker":"Rick Ricart","startTime":1506.252,"endTime":1509.795,"body":"Meyer was hired, the very first"},{"speaker":"Rick Ricart","startTime":1506.252,"endTime":1509.795,"body":"thing he did was say, call every"},{"speaker":"Rick Ricart","startTime":1509.85,"endTime":1513.338,"body":"car dealer and tell them to come"},{"speaker":"Rick Ricart","startTime":1509.85,"endTime":1513.338,"body":"get their cars back when there"},{"speaker":"Rick Ricart","startTime":1513.393,"endTime":1516.714,"body":"are no relationships. So we were"},{"speaker":"Rick Ricart","startTime":1513.393,"endTime":1516.714,"body":"totally cut off. We buy our"},{"speaker":"Rick Ricart","startTime":1516.77,"endTime":1519.87,"body":"tickets like everyone else,"},{"speaker":"Rick Ricart","startTime":1516.77,"endTime":1519.87,"body":"everything was like, they're"},{"speaker":"Rick Ricart","startTime":1519.925,"endTime":1523.413,"body":"like, we couldn't be connected"},{"speaker":"Rick Ricart","startTime":1519.925,"endTime":1523.413,"body":"at all. July 1 hits and then No,"},{"speaker":"Rick Ricart","startTime":1523.468,"endTime":1526.734,"body":"at first, I'm just sitting back"},{"speaker":"Rick Ricart","startTime":1523.468,"endTime":1526.734,"body":"going, what what's going to"},{"speaker":"Rick Ricart","startTime":1526.789,"endTime":1530.166,"body":"happen with this? This seems"},{"speaker":"Rick Ricart","startTime":1526.789,"endTime":1530.166,"body":"kind of goofy. I hope, you know,"},{"speaker":"Rick Ricart","startTime":1530.221,"endTime":1533.321,"body":"they don't expect us to be"},{"speaker":"Rick Ricart","startTime":1530.221,"endTime":1533.321,"body":"giving cars away. And I don't"},{"speaker":"Rick Ricart","startTime":1533.377,"endTime":1536.809,"body":"even know if that makes sense,"},{"speaker":"Rick Ricart","startTime":1533.377,"endTime":1536.809,"body":"necessarily. And then I started"},{"speaker":"Rick Ricart","startTime":1536.864,"endTime":1539.909,"body":"thinking about it. And we"},{"speaker":"Rick Ricart","startTime":1536.864,"endTime":1539.909,"body":"started looking at, you know,"},{"speaker":"Rick Ricart","startTime":1539.964,"endTime":1543.396,"body":"well, wait a minute, nobody is"},{"speaker":"Rick Ricart","startTime":1539.964,"endTime":1543.396,"body":"doing anything yet. Could there"},{"speaker":"Rick Ricart","startTime":1543.451,"endTime":1546.884,"body":"be an early adopter? Is there a"},{"speaker":"Rick Ricart","startTime":1543.451,"endTime":1546.884,"body":"way to make a media splash and"},{"speaker":"Rick Ricart","startTime":1546.939,"endTime":1550.094,"body":"and the other unique thing I'm"},{"speaker":"Rick Ricart","startTime":1546.939,"endTime":1550.094,"body":"in a very unique situation"},{"speaker":"Rick Ricart","startTime":1550.15,"endTime":1553.582,"body":"because Columbus, Ohio. We don't"},{"speaker":"Rick Ricart","startTime":1550.15,"endTime":1553.582,"body":"have a lot of big influencers"},{"speaker":"Rick Ricart","startTime":1553.637,"endTime":1556.737,"body":"here. When you think about"},{"speaker":"Rick Ricart","startTime":1553.637,"endTime":1556.737,"body":"influencer marketing, we have"},{"speaker":"Rick Ricart","startTime":1556.792,"endTime":1560.28,"body":"some they have okay in numbers"},{"speaker":"Rick Ricart","startTime":1556.792,"endTime":1560.28,"body":"of followers, but anybody that's"},{"speaker":"Rick Ricart","startTime":1560.335,"endTime":1563.601,"body":"a real big time influencer."},{"speaker":"Rick Ricart","startTime":1560.335,"endTime":1563.601,"body":"They're in Miami, they're in LA"},{"speaker":"Rick Ricart","startTime":1563.656,"endTime":1566.867,"body":"or in New York, they're in"},{"speaker":"Rick Ricart","startTime":1563.656,"endTime":1566.867,"body":"Vegas. They're not if they fact"},{"speaker":"Rick Ricart","startTime":1566.922,"endTime":1569.746,"body":"most people that become"},{"speaker":"Rick Ricart","startTime":1566.922,"endTime":1569.746,"body":"celebrities or professional"},{"speaker":"Rick Ricart","startTime":1569.801,"endTime":1572.679,"body":"athletes that come from"},{"speaker":"Rick Ricart","startTime":1569.801,"endTime":1572.679,"body":"Columbus, Ohio end up living"},{"speaker":"Rick Ricart","startTime":1572.735,"endTime":1575.779,"body":"somewhere else anyways, it"},{"speaker":"Rick Ricart","startTime":1572.735,"endTime":1575.779,"body":"didn't even come back. So we"},{"speaker":"Rick Ricart","startTime":1575.835,"endTime":1579.267,"body":"don't really have a talent pool"},{"speaker":"Rick Ricart","startTime":1575.835,"endTime":1579.267,"body":"to choose from. It's very deep"},{"speaker":"Rick Ricart","startTime":1579.322,"endTime":1582.754,"body":"in the influencer world. We had"},{"speaker":"Rick Ricart","startTime":1579.322,"endTime":1582.754,"body":"an opportunity. The very first"},{"speaker":"Rick Ricart","startTime":1582.81,"endTime":1585.799,"body":"NIL deal that we put together"},{"speaker":"Rick Ricart","startTime":1582.81,"endTime":1585.799,"body":"was actually with a high"},{"speaker":"Rick Ricart","startTime":1585.854,"endTime":1589.176,"body":"schooler from Texas. His name"},{"speaker":"Rick Ricart","startTime":1585.854,"endTime":1589.176,"body":"was Quinn Newars. And there'll"},{"speaker":"Rick Ricart","startTime":1589.231,"endTime":1592.442,"body":"be the starting quarterback for"},{"speaker":"Rick Ricart","startTime":1589.231,"endTime":1592.442,"body":"Texas this year. And I got"},{"speaker":"Rick Ricart","startTime":1592.497,"endTime":1595.818,"body":"hooked up with Quinn's dad. And"},{"speaker":"Rick Ricart","startTime":1592.497,"endTime":1595.818,"body":"he had just announced he was"},{"speaker":"Rick Ricart","startTime":1595.874,"endTime":1599.14,"body":"coming to Ohio State he was"},{"speaker":"Rick Ricart","startTime":1595.874,"endTime":1599.14,"body":"going to he was going to not go"},{"speaker":"Rick Ricart","startTime":1599.195,"endTime":1602.461,"body":"to his senior year of high"},{"speaker":"Rick Ricart","startTime":1599.195,"endTime":1602.461,"body":"school in Texas to enroll early."},{"speaker":"Rick Ricart","startTime":1602.516,"endTime":1606.059,"body":"There was a chance he was going"},{"speaker":"Rick Ricart","startTime":1602.516,"endTime":1606.059,"body":"to compete for the starting job."},{"speaker":"Rick Ricart","startTime":1606.115,"endTime":1609.27,"body":"Because Ohio State had not"},{"speaker":"Rick Ricart","startTime":1606.115,"endTime":1609.27,"body":"announced that CJ Strout was a"},{"speaker":"Rick Ricart","startTime":1609.325,"endTime":1612.647,"body":"starting quarterback yet. And I"},{"speaker":"Rick Ricart","startTime":1609.325,"endTime":1612.647,"body":"reached out to his dad and I"},{"speaker":"Rick Ricart","startTime":1612.702,"endTime":1616.023,"body":"said what is what is when drive"},{"speaker":"Rick Ricart","startTime":1612.702,"endTime":1616.023,"body":"back back back home? He said"},{"speaker":"Rick Ricart","startTime":1616.079,"endTime":1619.4,"body":"Well, he's got a older ford f"},{"speaker":"Rick Ricart","startTime":1616.079,"endTime":1619.4,"body":"250. I said, How would you how"},{"speaker":"Rick Ricart","startTime":1619.455,"endTime":1622.887,"body":"would you like a new F 250 to"},{"speaker":"Rick Ricart","startTime":1619.455,"endTime":1622.887,"body":"drive while while he comes here?"},{"speaker":"Rick Ricart","startTime":1622.943,"endTime":1626.43,"body":"And he says I think he I think"},{"speaker":"Rick Ricart","startTime":1622.943,"endTime":1626.43,"body":"you'd like that. So he comes in?"},{"speaker":"Rick Ricart","startTime":1626.486,"endTime":1629.862,"body":"I think so it literally I had"},{"speaker":"Rick Ricart","startTime":1626.486,"endTime":1629.862,"body":"this white superduty that I was"},{"speaker":"Rick Ricart","startTime":1629.918,"endTime":1633.294,"body":"driving as a demo, I built this"},{"speaker":"Rick Ricart","startTime":1629.918,"endTime":1633.294,"body":"truck for myself. It was an F"},{"speaker":"Rick Ricart","startTime":1633.35,"endTime":1636.837,"body":"250 tremor. The cool part about"},{"speaker":"Rick Ricart","startTime":1633.35,"endTime":1636.837,"body":"the tremor is you don't have to"},{"speaker":"Rick Ricart","startTime":1636.893,"endTime":1640.214,"body":"put a lift kit to put to put 40"},{"speaker":"Rick Ricart","startTime":1636.893,"endTime":1640.214,"body":"inch tires under it. You can"},{"speaker":"Rick Ricart","startTime":1640.269,"endTime":1643.535,"body":"just do a little couple body"},{"speaker":"Rick Ricart","startTime":1640.269,"endTime":1643.535,"body":"modifications. So I had lifted"},{"speaker":"Rick Ricart","startTime":1643.591,"endTime":1647.078,"body":"the truck big tires, it was that"},{"speaker":"Rick Ricart","startTime":1643.591,"endTime":1647.078,"body":"big seven, three big block gas"},{"speaker":"Rick Ricart","startTime":1647.133,"endTime":1650.4,"body":"engines by supercharged it. So I"},{"speaker":"Rick Ricart","startTime":1647.133,"endTime":1650.4,"body":"had that 650 horse, right?"},{"speaker":"Kyle Mountsier","startTime":1650.81,"endTime":1654.65,"body":"That as a 19"},{"speaker":"Kyle Mountsier","startTime":1650.81,"endTime":1654.65,"body":"year old not a problem. But"},{"speaker":"Kyle Mountsier","startTime":1654.65,"endTime":1655.88,"body":"listen, it's killing"},{"speaker":"Rick Ricart","startTime":1655.88,"endTime":1658.01,"body":"me on gas. I'm"},{"speaker":"Rick Ricart","startTime":1655.88,"endTime":1658.01,"body":"spending 200 bucks a week on"},{"speaker":"Rick Ricart","startTime":1658.01,"endTime":1660.77,"body":"gas. So it didn't bother me to"},{"speaker":"Rick Ricart","startTime":1658.01,"endTime":1660.77,"body":"get out of this truck. So I'm"},{"speaker":"Rick Ricart","startTime":1660.77,"endTime":1663.17,"body":"right here and it'll be a big"},{"speaker":"Rick Ricart","startTime":1660.77,"endTime":1663.17,"body":"sponsor. Plus he's not driving"},{"speaker":"Rick Ricart","startTime":1663.17,"endTime":1665.75,"body":"anywhere because they go from"},{"speaker":"Rick Ricart","startTime":1663.17,"endTime":1665.75,"body":"the complex. Yeah, yeah,"},{"speaker":"Rick Ricart","startTime":1665.78,"endTime":1666.83,"body":"practice facility."},{"speaker":"Paul Daly","startTime":1666.83,"endTime":1668.9,"body":"I mean, I'm gonna"},{"speaker":"Paul Daly","startTime":1666.83,"endTime":1668.9,"body":"tell him where that is either."},{"speaker":"Rick Ricart","startTime":1672.32,"endTime":1676.1,"body":"So we end up"},{"speaker":"Rick Ricart","startTime":1672.32,"endTime":1676.1,"body":"putting the deal together at the"},{"speaker":"Rick Ricart","startTime":1676.1,"endTime":1680.39,"body":"same time this Quinn was also"},{"speaker":"Rick Ricart","startTime":1676.1,"endTime":1680.39,"body":"working with a kombucha company"},{"speaker":"Rick Ricart","startTime":1680.39,"endTime":1684.35,"body":"in Texas, and a sports marketing"},{"speaker":"Rick Ricart","startTime":1680.39,"endTime":1684.35,"body":"agency that we're putting"},{"speaker":"Rick Ricart","startTime":1684.35,"endTime":1688.85,"body":"together we mean million dollar"},{"speaker":"Rick Ricart","startTime":1684.35,"endTime":1688.85,"body":"deals for for him in fact, he's"},{"speaker":"Rick Ricart","startTime":1688.85,"endTime":1692.12,"body":"he's signed this million dollar"},{"speaker":"Rick Ricart","startTime":1688.85,"endTime":1692.12,"body":"autograph deal in, in, in the"},{"speaker":"Rick Ricart","startTime":1692.12,"endTime":1699.56,"body":"conference room of our, of our"},{"speaker":"Rick Ricart","startTime":1692.12,"endTime":1699.56,"body":"offices. So So So needless to"},{"speaker":"Rick Ricart","startTime":1699.56,"endTime":1703.61,"body":"say, because of the because of"},{"speaker":"Rick Ricart","startTime":1699.56,"endTime":1703.61,"body":"that, big national media"},{"speaker":"Rick Ricart","startTime":1703.61,"endTime":1707.66,"body":"started, started paying"},{"speaker":"Rick Ricart","startTime":1703.61,"endTime":1707.66,"body":"attention. Those companies"},{"speaker":"Rick Ricart","startTime":1707.66,"endTime":1711.05,"body":"refused to comment, but when the"},{"speaker":"Rick Ricart","startTime":1707.66,"endTime":1711.05,"body":"New York Times and some of these"},{"speaker":"Rick Ricart","startTime":1711.05,"endTime":1715.25,"body":"other Forbes reaches out to me,"},{"speaker":"Rick Ricart","startTime":1711.05,"endTime":1715.25,"body":"I'm like, Heck yeah."},{"speaker":"Paul Daly","startTime":1716.3,"endTime":1720.56,"body":"Articles. You get my"},{"speaker":"Paul Daly","startTime":1716.3,"endTime":1720.56,"body":"last name, right. Are I?"},{"speaker":"Rick Ricart","startTime":1721.32,"endTime":1723.96,"body":"Exactly. So I'm"},{"speaker":"Rick Ricart","startTime":1721.32,"endTime":1723.96,"body":"thinking we're just gonna get"},{"speaker":"Rick Ricart","startTime":1723.96,"endTime":1726.18,"body":"impressions like crazy and sure"},{"speaker":"Rick Ricart","startTime":1723.96,"endTime":1726.18,"body":"enough, I got people friends"},{"speaker":"Rick Ricart","startTime":1726.18,"endTime":1728.52,"body":"calling me from all over the"},{"speaker":"Rick Ricart","startTime":1726.18,"endTime":1728.52,"body":"country. I'm in their local"},{"speaker":"Rick Ricart","startTime":1728.52,"endTime":1732.27,"body":"newspaper because this is big"},{"speaker":"Rick Ricart","startTime":1728.52,"endTime":1732.27,"body":"NIL deal. And it read like we"},{"speaker":"Rick Ricart","startTime":1732.27,"endTime":1735.66,"body":"gave them a million dollars, but"},{"speaker":"Rick Ricart","startTime":1732.27,"endTime":1735.66,"body":"it was really Yep, do and the"},{"speaker":"Rick Ricart","startTime":1735.66,"endTime":1739.5,"body":"crazy part is Quinn"},{"speaker":"Rick Ricart","startTime":1735.66,"endTime":1739.5,"body":"unfortunately four months into"},{"speaker":"Rick Ricart","startTime":1739.5,"endTime":1743.22,"body":"the season when when TJ Stroud"},{"speaker":"Rick Ricart","startTime":1739.5,"endTime":1743.22,"body":"was not only a starting"},{"speaker":"Rick Ricart","startTime":1743.22,"endTime":1747.3,"body":"quarterback, but was a Heisman"},{"speaker":"Rick Ricart","startTime":1743.22,"endTime":1747.3,"body":"Trophy, candidate and all that"},{"speaker":"Rick Ricart","startTime":1747.3,"endTime":1750.03,"body":"stuff. He basically realized"},{"speaker":"Rick Ricart","startTime":1747.3,"endTime":1750.03,"body":"that he would have a better"},{"speaker":"Rick Ricart","startTime":1750.03,"endTime":1753.87,"body":"opportunity to enter the"},{"speaker":"Rick Ricart","startTime":1750.03,"endTime":1753.87,"body":"transfer Porter leave no hard"},{"speaker":"Rick Ricart","startTime":1753.87,"endTime":1756.33,"body":"feelings at all. We had it in"},{"speaker":"Rick Ricart","startTime":1753.87,"endTime":1756.33,"body":"our contract, you simply you"},{"speaker":"Rick Ricart","startTime":1756.33,"endTime":1758.55,"body":"know, we terminate the contract,"},{"speaker":"Rick Ricart","startTime":1756.33,"endTime":1758.55,"body":"we get the truck back at that"},{"speaker":"Rick Ricart","startTime":1758.55,"endTime":1761.97,"body":"point, and we get to resell the"},{"speaker":"Rick Ricart","startTime":1758.55,"endTime":1761.97,"body":"truck, and he moved on to Texas"},{"speaker":"Rick Ricart","startTime":1761.97,"endTime":1765.84,"body":"and didn't cost us anything. In"},{"speaker":"Rick Ricart","startTime":1761.97,"endTime":1765.84,"body":"fact, if you know what the truck"},{"speaker":"Rick Ricart","startTime":1765.84,"endTime":1769.23,"body":"market was, like, last year, the"},{"speaker":"Rick Ricart","startTime":1765.84,"endTime":1769.23,"body":"truck actually went up in that."},{"speaker":"Rick Ricart","startTime":1770.1,"endTime":1774.03,"body":"We didn't even have to write it."},{"speaker":"Rick Ricart","startTime":1770.1,"endTime":1774.03,"body":"And then we got to sell it in"},{"speaker":"Rick Ricart","startTime":1774.03,"endTime":1779.37,"body":"December of last year and make a"},{"speaker":"Rick Ricart","startTime":1774.03,"endTime":1779.37,"body":"little bit of money. And I still"},{"speaker":"Rick Ricart","startTime":1779.37,"endTime":1782.49,"body":"chat with Quinn and his dad. And"},{"speaker":"Rick Ricart","startTime":1779.37,"endTime":1782.49,"body":"you know, it's just great, great"},{"speaker":"Rick Ricart","startTime":1782.49,"endTime":1785.4,"body":"family. I wish him all the best"},{"speaker":"Rick Ricart","startTime":1782.49,"endTime":1785.4,"body":"in Texas. But because of opening"},{"speaker":"Rick Ricart","startTime":1785.4,"endTime":1790.68,"body":"that door. I got to go to a"},{"speaker":"Rick Ricart","startTime":1785.4,"endTime":1790.68,"body":"practice at Ohio State. I got to"},{"speaker":"Rick Ricart","startTime":1790.68,"endTime":1793.53,"body":"find this running back number"},{"speaker":"Rick Ricart","startTime":1790.68,"endTime":1793.53,"body":"32. That blew my mind and I'm"},{"speaker":"Rick Ricart","startTime":1793.53,"endTime":1797.01,"body":"like, Who's that kid and they're"},{"speaker":"Rick Ricart","startTime":1793.53,"endTime":1797.01,"body":"go that's treyvion Henderson and"},{"speaker":"Rick Ricart","startTime":1797.01,"endTime":1799.44,"body":"I reached out to Trayvon on the"},{"speaker":"Rick Ricart","startTime":1797.01,"endTime":1799.44,"body":"next day he was the second deal"},{"speaker":"Rick Ricart","startTime":1799.44,"endTime":1802.41,"body":"I put together Are these one of"},{"speaker":"Rick Ricart","startTime":1799.44,"endTime":1802.41,"body":"my favorite people in the world?"},{"speaker":"Rick Ricart","startTime":1802.41,"endTime":1805.56,"body":"No, we just, we just resigned"},{"speaker":"Rick Ricart","startTime":1802.41,"endTime":1805.56,"body":"him for this season. I got him"},{"speaker":"Rick Ricart","startTime":1805.56,"endTime":1809.37,"body":"in a red Camaro Z01. He's the"},{"speaker":"Rick Ricart","startTime":1805.56,"endTime":1809.37,"body":"baddest running back in the"},{"speaker":"Rick Ricart","startTime":1809.37,"endTime":1812.7,"body":"country. He's one of the"},{"speaker":"Rick Ricart","startTime":1809.37,"endTime":1812.7,"body":"smartest, most humble, cool"},{"speaker":"Rick Ricart","startTime":1812.7,"endTime":1814.86,"body":"kids. I mean, it's not any kid."},{"speaker":"Rick Ricart","startTime":1812.7,"endTime":1814.86,"body":"He's a man."},{"speaker":"Paul Daly","startTime":1815.91,"endTime":1817.62,"body":"entation we got"},{"speaker":"Rick Ricart","startTime":1817.62,"endTime":1820.35,"body":"Garrett, Garrett,"},{"speaker":"Rick Ricart","startTime":1817.62,"endTime":1820.35,"body":"Garrett Wilson in a truck. He's"},{"speaker":"Rick Ricart","startTime":1820.35,"endTime":1825.36,"body":"now on the New York Jets. He's"},{"speaker":"Rick Ricart","startTime":1820.35,"endTime":1825.36,"body":"unbelievable guy also. And then"},{"speaker":"Rick Ricart","startTime":1825.36,"endTime":1828.69,"body":"now this year, we have Jackson"},{"speaker":"Rick Ricart","startTime":1825.36,"endTime":1828.69,"body":"Smith and jagah had a pretty"},{"speaker":"Rick Ricart","startTime":1828.69,"endTime":1831.39,"body":"good Rose Bowl, he should have a"},{"speaker":"Rick Ricart","startTime":1828.69,"endTime":1831.39,"body":"breakout season a wide receiver."},{"speaker":"Rick Ricart","startTime":1831.57,"endTime":1835.47,"body":"Not that he didn't last year"},{"speaker":"Rick Ricart","startTime":1831.57,"endTime":1835.47,"body":"with 2000 yards. But then the"},{"speaker":"Rick Ricart","startTime":1835.47,"endTime":1838.5,"body":"one Jones is coming on board."},{"speaker":"Rick Ricart","startTime":1835.47,"endTime":1838.5,"body":"And he's a he's a lineman whose"},{"speaker":"Rick Ricart","startTime":1838.92,"endTime":1843.09,"body":"man, he's 684 100 pounds or down"},{"speaker":"Rick Ricart","startTime":1838.92,"endTime":1843.09,"body":"to 370. Now he's leaned up. But"},{"speaker":"Rick Ricart","startTime":1843.09,"endTime":1845.85,"body":"he's got the biggest smile he's"},{"speaker":"Rick Ricart","startTime":1843.09,"endTime":1845.85,"body":"wearing for the commercials for"},{"speaker":"Rick Ricart","startTime":1845.85,"endTime":1849.03,"body":"the acting. Jack Sawyer, who's a"},{"speaker":"Rick Ricart","startTime":1845.85,"endTime":1849.03,"body":"local guy,"},{"speaker":"Kyle Mountsier","startTime":1849.0,"endTime":1852.12,"body":"this is what's"},{"speaker":"Kyle Mountsier","startTime":1849.0,"endTime":1852.12,"body":"cool about this, right? Like, I"},{"speaker":"Kyle Mountsier","startTime":1852.12,"endTime":1854.46,"body":"think I think some people"},{"speaker":"Kyle Mountsier","startTime":1852.12,"endTime":1854.46,"body":"probably have a hard time"},{"speaker":"Kyle Mountsier","startTime":1854.46,"endTime":1856.38,"body":"drawing a straight line, like"},{"speaker":"Kyle Mountsier","startTime":1854.46,"endTime":1856.38,"body":"you get the opportunity to"},{"speaker":"Kyle Mountsier","startTime":1856.38,"endTime":1858.78,"body":"obviously have them in"},{"speaker":"Kyle Mountsier","startTime":1856.38,"endTime":1858.78,"body":"commercials in the smile. And"},{"speaker":"Kyle Mountsier","startTime":1858.78,"endTime":1862.74,"body":"there's a local representation,"},{"speaker":"Kyle Mountsier","startTime":1858.78,"endTime":1862.74,"body":"like the fact that these guys"},{"speaker":"Kyle Mountsier","startTime":1862.77,"endTime":1866.76,"body":"are going to be in national news"},{"speaker":"Kyle Mountsier","startTime":1862.77,"endTime":1866.76,"body":"multiple times over the next"},{"speaker":"Kyle Mountsier","startTime":1866.76,"endTime":1868.65,"body":"four to five months, and"},{"speaker":"Kyle Mountsier","startTime":1866.76,"endTime":1868.65,"body":"probably the next two to three"},{"speaker":"Kyle Mountsier","startTime":1868.65,"endTime":1872.82,"body":"years. Like, just like just on"},{"speaker":"Kyle Mountsier","startTime":1868.65,"endTime":1872.82,"body":"like the blocking and tackling"},{"speaker":"Kyle Mountsier","startTime":1872.82,"endTime":1876.69,"body":"of SEO, if you don't know what's"},{"speaker":"Kyle Mountsier","startTime":1872.82,"endTime":1876.69,"body":"happening here, for the Ricart"},{"speaker":"Kyle Mountsier","startTime":1876.72,"endTime":1880.59,"body":"stores, right? Every time you"},{"speaker":"Kyle Mountsier","startTime":1876.72,"endTime":1880.59,"body":"get tagged, every time you get"},{"speaker":"Kyle Mountsier","startTime":1880.59,"endTime":1885.45,"body":"mentioned every time like it"},{"speaker":"Kyle Mountsier","startTime":1880.59,"endTime":1885.45,"body":"goes so much past, just like"},{"speaker":"Kyle Mountsier","startTime":1885.45,"endTime":1888.72,"body":"dropping a car. And and and it"},{"speaker":"Kyle Mountsier","startTime":1885.45,"endTime":1888.72,"body":"does wonders, I'm sure for your"},{"speaker":"Kyle Mountsier","startTime":1888.72,"endTime":1892.65,"body":"staff to be associated, like,"},{"speaker":"Kyle Mountsier","startTime":1888.72,"endTime":1892.65,"body":"there's probably exponential"},{"speaker":"Kyle Mountsier","startTime":1892.65,"endTime":1894.93,"body":"things that you probably can't"},{"speaker":"Kyle Mountsier","startTime":1892.65,"endTime":1894.93,"body":"draw a straight line to revenue"},{"speaker":"Kyle Mountsier","startTime":1894.93,"endTime":1899.4,"body":"to, but at some point will will"},{"speaker":"Kyle Mountsier","startTime":1894.93,"endTime":1899.4,"body":"will turn like massive numbers"},{"speaker":"Kyle Mountsier","startTime":1899.43,"endTime":1902.31,"body":"in for the stores. Um, maybe you"},{"speaker":"Kyle Mountsier","startTime":1899.43,"endTime":1902.31,"body":"can draw straight line to"},{"speaker":"Kyle Mountsier","startTime":1902.31,"endTime":1903.12,"body":"revenue? I don't know."},{"speaker":"Rick Ricart","startTime":1903.63,"endTime":1906.81,"body":"No, no. In fact,"},{"speaker":"Rick Ricart","startTime":1903.63,"endTime":1906.81,"body":"the greatest marketing you can"},{"speaker":"Rick Ricart","startTime":1906.81,"endTime":1911.34,"body":"do, you can't measure ROI. And"},{"speaker":"Rick Ricart","startTime":1906.81,"endTime":1911.34,"body":"that's why so few people do it."},{"speaker":"Rick Ricart","startTime":1911.73,"endTime":1914.37,"body":"That's why when digital"},{"speaker":"Rick Ricart","startTime":1911.73,"endTime":1914.37,"body":"marketing became a thing, 12"},{"speaker":"Rick Ricart","startTime":1914.4,"endTime":1917.31,"body":"years ago in the automotive"},{"speaker":"Rick Ricart","startTime":1914.4,"endTime":1917.31,"body":"industry, that so many people"},{"speaker":"Rick Ricart","startTime":1917.31,"endTime":1920.94,"body":"immediately cut traditional"},{"speaker":"Rick Ricart","startTime":1917.31,"endTime":1920.94,"body":"media budgets, they cut TV, they"},{"speaker":"Rick Ricart","startTime":1920.94,"endTime":1923.85,"body":"cut doing branding things, and"},{"speaker":"Rick Ricart","startTime":1920.94,"endTime":1923.85,"body":"they're like, we're just gonna"},{"speaker":"Rick Ricart","startTime":1923.85,"endTime":1928.35,"body":"put our money in this direct"},{"speaker":"Rick Ricart","startTime":1923.85,"endTime":1928.35,"body":"ROI, tier three and four, where"},{"speaker":"Rick Ricart","startTime":1928.35,"endTime":1930.9,"body":"people are literally in the act"},{"speaker":"Rick Ricart","startTime":1928.35,"endTime":1930.9,"body":"of trying to buy a car and"},{"speaker":"Rick Ricart","startTime":1930.9,"endTime":1933.42,"body":"that's when they're finally"},{"speaker":"Rick Ricart","startTime":1930.9,"endTime":1933.42,"body":"coming as snipe them off. Yeah,"},{"speaker":"Rick Ricart","startTime":1933.63,"endTime":1936.66,"body":"yeah. And you have to it doesn't"},{"speaker":"Rick Ricart","startTime":1933.63,"endTime":1936.66,"body":"work that way. It has to build"},{"speaker":"Rick Ricart","startTime":1936.66,"endTime":1939.48,"body":"upon itself. So we truly believe"},{"speaker":"Rick Ricart","startTime":1936.66,"endTime":1939.48,"body":"in a four tier marketing system."},{"speaker":"Rick Ricart","startTime":1939.75,"endTime":1942.6,"body":"We're at the very top is that"},{"speaker":"Rick Ricart","startTime":1939.75,"endTime":1942.6,"body":"stuff that really is the"},{"speaker":"Rick Ricart","startTime":1942.6,"endTime":1947.01,"body":"measurable, it's the PR, it's a"},{"speaker":"Rick Ricart","startTime":1942.6,"endTime":1947.01,"body":"community based, it's the giving"},{"speaker":"Rick Ricart","startTime":1947.01,"endTime":1950.97,"body":"back. It's telling our story,"},{"speaker":"Rick Ricart","startTime":1947.01,"endTime":1950.97,"body":"it's helped it's making our"},{"speaker":"Rick Ricart","startTime":1950.97,"endTime":1953.43,"body":"world a better place. And it's"},{"speaker":"Rick Ricart","startTime":1950.97,"endTime":1953.43,"body":"making that those emotions"},{"speaker":"Rick Ricart","startTime":1953.43,"endTime":1957.03,"body":"rates. And I'm sure we could"},{"speaker":"Rick Ricart","startTime":1953.43,"endTime":1957.03,"body":"look at impression shares, there"},{"speaker":"Rick Ricart","startTime":1957.06,"endTime":1961.11,"body":"is way, there are ways to"},{"speaker":"Rick Ricart","startTime":1957.06,"endTime":1961.11,"body":"quantify is there sort of impact"},{"speaker":"Rick Ricart","startTime":1961.11,"endTime":1964.2,"body":"happening in the world of social"},{"speaker":"Rick Ricart","startTime":1961.11,"endTime":1964.2,"body":"media, you think about likes"},{"speaker":"Rick Ricart","startTime":1964.2,"endTime":1969.36,"body":"follows engagement. So you can"},{"speaker":"Rick Ricart","startTime":1964.2,"endTime":1969.36,"body":"watch that total kind of cloud"},{"speaker":"Rick Ricart","startTime":1969.6,"endTime":1972.3,"body":"cloud score rise when these"},{"speaker":"Rick Ricart","startTime":1969.6,"endTime":1972.3,"body":"types of things happen, you can"},{"speaker":"Rick Ricart","startTime":1972.3,"endTime":1977.52,"body":"see. And I just from a focus"},{"speaker":"Rick Ricart","startTime":1972.3,"endTime":1977.52,"body":"group standpoint, I can tell you"},{"speaker":"Rick Ricart","startTime":1977.52,"endTime":1979.86,"body":"in the past two years, since"},{"speaker":"Rick Ricart","startTime":1977.52,"endTime":1979.86,"body":"we've been doing a lot more"},{"speaker":"Rick Ricart","startTime":1979.86,"endTime":1983.7,"body":"community stuff through the"},{"speaker":"Rick Ricart","startTime":1979.86,"endTime":1983.7,"body":"through COVID through NIL. And"},{"speaker":"Rick Ricart","startTime":1983.7,"endTime":1986.67,"body":"getting I'm getting recognized a"},{"speaker":"Rick Ricart","startTime":1983.7,"endTime":1986.67,"body":"lot more, but not just people"},{"speaker":"Rick Ricart","startTime":1986.67,"endTime":1988.74,"body":"recognize who I am. They know"},{"speaker":"Rick Ricart","startTime":1986.67,"endTime":1988.74,"body":"what we're doing. They're"},{"speaker":"Rick Ricart","startTime":1988.74,"endTime":1992.97,"body":"telling me about it, and they're"},{"speaker":"Rick Ricart","startTime":1988.74,"endTime":1992.97,"body":"mentioning players by name. And"},{"speaker":"Rick Ricart","startTime":1993.96,"endTime":1997.62,"body":"I'm using those players"},{"speaker":"Rick Ricart","startTime":1993.96,"endTime":1997.62,"body":"platforms with their 25 and 50"},{"speaker":"Rick Ricart","startTime":1997.62,"endTime":2002.51,"body":"and 200,000 followers to help"},{"speaker":"Rick Ricart","startTime":1997.62,"endTime":2002.51,"body":"promote our local non Nonprofits"},{"speaker":"Rick Ricart","startTime":2002.51,"endTime":2005.87,"body":"and Charities that have been"},{"speaker":"Rick Ricart","startTime":2002.51,"endTime":2005.87,"body":"growing exponentially at the"},{"speaker":"Rick Ricart","startTime":2005.87,"endTime":2008.78,"body":"same time. In fact, soon as we"},{"speaker":"Rick Ricart","startTime":2005.87,"endTime":2008.78,"body":"get off this podcast, I'm the"},{"speaker":"Rick Ricart","startTime":2008.78,"endTime":2011.66,"body":"chairman of a group called A Kid"},{"speaker":"Rick Ricart","startTime":2008.78,"endTime":2011.66,"body":"Again here in central Ohio. We"},{"speaker":"Rick Ricart","startTime":2011.66,"endTime":2014.6,"body":"provide monthly adventures to"},{"speaker":"Rick Ricart","startTime":2011.66,"endTime":2014.6,"body":"children with late with life"},{"speaker":"Rick Ricart","startTime":2014.6,"endTime":2019.01,"body":"threatening conditions. Those"},{"speaker":"Rick Ricart","startTime":2014.6,"endTime":2019.01,"body":"players made appearances at an"},{"speaker":"Rick Ricart","startTime":2019.01,"endTime":2022.31,"body":"event on Monday night to raise"},{"speaker":"Rick Ricart","startTime":2019.01,"endTime":2022.31,"body":"money for the foundation. This"},{"speaker":"Rick Ricart","startTime":2022.31,"endTime":2025.61,"body":"is an NIL foundation that I sit"},{"speaker":"Rick Ricart","startTime":2022.31,"endTime":2025.61,"body":"on the board of with Cardale"},{"speaker":"Rick Ricart","startTime":2025.61,"endTime":2028.31,"body":"Jones and Brian Schottenstein,"},{"speaker":"Rick Ricart","startTime":2025.61,"endTime":2028.31,"body":"which is one of the big families"},{"speaker":"Rick Ricart","startTime":2028.31,"endTime":2031.79,"body":"here in Columbus. And we're"},{"speaker":"Rick Ricart","startTime":2028.31,"endTime":2031.79,"body":"helping raise funds to give to"},{"speaker":"Rick Ricart","startTime":2031.79,"endTime":2034.58,"body":"these players to help Ohio State"},{"speaker":"Rick Ricart","startTime":2031.79,"endTime":2034.58,"body":"can take on a Buckeye fan"},{"speaker":"Rick Ricart","startTime":2034.58,"endTime":2037.55,"body":"obviously love Ohio State"},{"speaker":"Rick Ricart","startTime":2034.58,"endTime":2037.55,"body":"football season ticket holder my"},{"speaker":"Rick Ricart","startTime":2037.55,"endTime":2040.7,"body":"whole life. Love the fact that"},{"speaker":"Rick Ricart","startTime":2037.55,"endTime":2040.7,"body":"in fact that they win the"},{"speaker":"Rick Ricart","startTime":2040.7,"endTime":2042.86,"body":"national championship this year"},{"speaker":"Rick Ricart","startTime":2040.7,"endTime":2042.86,"body":"I'm gonna straight up ask which"},{"speaker":"Rick Ricart","startTime":2042.86,"endTime":2046.07,"body":"date for Rick like bro, you know"},{"speaker":"Rick Ricart","startTime":2042.86,"endTime":2046.07,"body":"what I've been doing? I think a"},{"speaker":"Rick Ricart","startTime":2046.07,"endTime":2053.66,"body":"part of recruiting now. Me like"},{"speaker":"Rick Ricart","startTime":2046.07,"endTime":2053.66,"body":"as a superfan, it feels awesome."},{"speaker":"Rick Ricart","startTime":2053.69,"endTime":2056.9,"body":"And then at the same time to be"},{"speaker":"Rick Ricart","startTime":2053.69,"endTime":2056.9,"body":"able to use those platforms and"},{"speaker":"Rick Ricart","startTime":2056.9,"endTime":2059.72,"body":"watch our world become a better"},{"speaker":"Rick Ricart","startTime":2056.9,"endTime":2059.72,"body":"place by helping our community"},{"speaker":"Rick Ricart","startTime":2059.72,"endTime":2063.98,"body":"because all car dealers know we"},{"speaker":"Rick Ricart","startTime":2059.72,"endTime":2063.98,"body":"have a responsibility with for"},{"speaker":"Rick Ricart","startTime":2063.98,"endTime":2066.53,"body":"what we do, the amount of"},{"speaker":"Rick Ricart","startTime":2063.98,"endTime":2066.53,"body":"revenue that we create the tax"},{"speaker":"Rick Ricart","startTime":2066.53,"endTime":2069.35,"body":"money that we generate, the"},{"speaker":"Rick Ricart","startTime":2066.53,"endTime":2069.35,"body":"people that we employ, the lives"},{"speaker":"Rick Ricart","startTime":2069.35,"endTime":2072.89,"body":"that we change, to continue to"},{"speaker":"Rick Ricart","startTime":2069.35,"endTime":2072.89,"body":"give back and be stewards of our"},{"speaker":"Rick Ricart","startTime":2072.89,"endTime":2075.47,"body":"community and to make them a"},{"speaker":"Rick Ricart","startTime":2072.89,"endTime":2075.47,"body":"better place every day. And if"},{"speaker":"Rick Ricart","startTime":2075.47,"endTime":2078.14,"body":"you're not, your business isn't"},{"speaker":"Rick Ricart","startTime":2075.47,"endTime":2078.14,"body":"going to thrive for a long time."},{"speaker":"Rick Ricart","startTime":2078.32,"endTime":2081.17,"body":"Because just like how we talked"},{"speaker":"Rick Ricart","startTime":2078.32,"endTime":2081.17,"body":"about the emotion of automotives"},{"speaker":"Rick Ricart","startTime":2081.17,"endTime":2084.29,"body":"back and people like power and"},{"speaker":"Rick Ricart","startTime":2081.17,"endTime":2084.29,"body":"off road and adventure and all"},{"speaker":"Rick Ricart","startTime":2084.29,"endTime":2087.56,"body":"those things. They're getting"},{"speaker":"Rick Ricart","startTime":2084.29,"endTime":2087.56,"body":"their driver's license again,"},{"speaker":"Rick Ricart","startTime":2087.89,"endTime":2091.55,"body":"these younger generations. They"},{"speaker":"Rick Ricart","startTime":2087.89,"endTime":2091.55,"body":"care more about how a business"},{"speaker":"Rick Ricart","startTime":2091.55,"endTime":2094.16,"body":"gives back and how they help"},{"speaker":"Rick Ricart","startTime":2091.55,"endTime":2094.16,"body":"their community than how many"},{"speaker":"Rick Ricart","startTime":2094.16,"endTime":2096.38,"body":"records they want and how many"},{"speaker":"Rick Ricart","startTime":2094.16,"endTime":2096.38,"body":"years that they'd been number"},{"speaker":"Rick Ricart","startTime":2096.38,"endTime":2099.26,"body":"one. They don't care what your"},{"speaker":"Rick Ricart","startTime":2096.38,"endTime":2099.26,"body":"selection is. They care about"},{"speaker":"Rick Ricart","startTime":2099.26,"endTime":2101.57,"body":"what you did for them."},{"speaker":"Rick Ricart","startTime":2099.26,"endTime":2101.57,"body":"Neighbors. Wow, remember that"},{"speaker":"Kyle Mountsier","startTime":2101.0,"endTime":2105.08,"body":"Oh, man, look, I"},{"speaker":"Kyle Mountsier","startTime":2101.0,"endTime":2105.08,"body":"couldn't think of a better way"},{"speaker":"Kyle Mountsier","startTime":2101.57,"endTime":2101.87,"body":"too?"},{"speaker":"Kyle Mountsier","startTime":2105.23,"endTime":2108.95,"body":"to end and like tie that all"},{"speaker":"Kyle Mountsier","startTime":2105.23,"endTime":2108.95,"body":"back together. It's like you've"},{"speaker":"Kyle Mountsier","startTime":2108.95,"endTime":2114.5,"body":"done this before. Rick, I am"},{"speaker":"Kyle Mountsier","startTime":2108.95,"endTime":2114.5,"body":"just, I'm pumped up to learn"},{"speaker":"Kyle Mountsier","startTime":2114.53,"endTime":2117.53,"body":"more about what you've done and"},{"speaker":"Kyle Mountsier","startTime":2114.53,"endTime":2117.53,"body":"the way that you're passionate"},{"speaker":"Kyle Mountsier","startTime":2117.53,"endTime":2121.28,"body":"about community because it feeds"},{"speaker":"Kyle Mountsier","startTime":2117.53,"endTime":2121.28,"body":"the drive in me and what we're"},{"speaker":"Kyle Mountsier","startTime":2121.28,"endTime":2124.43,"body":"doing at ASOTU. And what I think"},{"speaker":"Kyle Mountsier","startTime":2121.28,"endTime":2124.43,"body":"our industry really needs to"},{"speaker":"Kyle Mountsier","startTime":2124.43,"endTime":2127.34,"body":"tell a better story. So I'm glad"},{"speaker":"Kyle Mountsier","startTime":2124.43,"endTime":2127.34,"body":"that you're telling that story"},{"speaker":"Kyle Mountsier","startTime":2127.34,"endTime":2130.25,"body":"from a PR perspective, at least"},{"speaker":"Kyle Mountsier","startTime":2127.34,"endTime":2130.25,"body":"locally, but also nationally,"},{"speaker":"Kyle Mountsier","startTime":2130.25,"endTime":2133.73,"body":"because that's the truth. That's"},{"speaker":"Kyle Mountsier","startTime":2130.25,"endTime":2133.73,"body":"what retail Automotive is,"},{"speaker":"Kyle Mountsier","startTime":2133.79,"endTime":2136.58,"body":"without a doubt through and"},{"speaker":"Kyle Mountsier","startTime":2133.79,"endTime":2136.58,"body":"through all about. So Rick,"},{"speaker":"Kyle Mountsier","startTime":2136.58,"endTime":2138.71,"body":"thanks for joining us today and"},{"speaker":"Kyle Mountsier","startTime":2136.58,"endTime":2138.71,"body":"can't wait for the next"},{"speaker":"Kyle Mountsier","startTime":2138.71,"endTime":2139.34,"body":"conversation."},{"speaker":"Rick Ricart","startTime":2140.02,"endTime":2141.88,"body":"Thanks, guys."},{"speaker":"Rick Ricart","startTime":2140.02,"endTime":2141.88,"body":"Appreciate it all. Great to talk"},{"speaker":"Rick Ricart","startTime":2141.88,"endTime":2142.33,"body":"to you. Awesome. I"},{"speaker":"Kyle Mountsier","startTime":2142.0,"endTime":2150.16,"body":"mean literally,"},{"speaker":"Kyle Mountsier","startTime":2142.0,"endTime":2150.16,"body":"do not ever let anyone tell you"},{"speaker":"Kyle Mountsier","startTime":2150.19,"endTime":2153.94,"body":"that Automotive is not a fun"},{"speaker":"Kyle Mountsier","startTime":2150.19,"endTime":2153.94,"body":"industry. No kidding. That's"},{"speaker":"Kyle Mountsier","startTime":2153.97,"endTime":2159.01,"body":"ever because look, we got owner"},{"speaker":"Kyle Mountsier","startTime":2153.97,"endTime":2159.01,"body":"operators that are caring for"},{"speaker":"Kyle Mountsier","startTime":2159.01,"endTime":2162.73,"body":"multimillion slash billion"},{"speaker":"Kyle Mountsier","startTime":2159.01,"endTime":2162.73,"body":"dollar businesses that as they"},{"speaker":"Kyle Mountsier","startTime":2162.73,"endTime":2166.6,"body":"were growing up at age 19, were"},{"speaker":"Kyle Mountsier","startTime":2162.73,"endTime":2166.6,"body":"drag racing the trade ins now"},{"speaker":"Kyle Mountsier","startTime":2166.6,"endTime":2170.65,"body":"that doesn't happen these days"},{"speaker":"Kyle Mountsier","startTime":2166.6,"endTime":2170.65,"body":"anymore. I don't think but like,"},{"speaker":"Kyle Mountsier","startTime":2170.86,"endTime":2174.19,"body":"that's the type of stories that"},{"speaker":"Kyle Mountsier","startTime":2170.86,"endTime":2174.19,"body":"I think you could probably ask"},{"speaker":"Kyle Mountsier","startTime":2174.22,"endTime":2177.07,"body":"anyone in automotive, and that's"},{"speaker":"Kyle Mountsier","startTime":2174.22,"endTime":2177.07,"body":"the reality. But here's the"},{"speaker":"Kyle Mountsier","startTime":2177.1,"endTime":2179.92,"body":"here's the cool thing is like,"},{"speaker":"Kyle Mountsier","startTime":2177.1,"endTime":2179.92,"body":"that's the same energy that he's"},{"speaker":"Kyle Mountsier","startTime":2179.92,"endTime":2184.21,"body":"bringing to the NFL deals that"},{"speaker":"Kyle Mountsier","startTime":2179.92,"endTime":2184.21,"body":"he's doing right now and the way"},{"speaker":"Kyle Mountsier","startTime":2184.21,"endTime":2187.27,"body":"that they are giving back to the"},{"speaker":"Kyle Mountsier","startTime":2184.21,"endTime":2187.27,"body":"community with the Ronald"},{"speaker":"Kyle Mountsier","startTime":2187.27,"endTime":2190.9,"body":"McDonald House. And it's that"},{"speaker":"Kyle Mountsier","startTime":2187.27,"endTime":2190.9,"body":"same energy ingenuity kind of"},{"speaker":"Kyle Mountsier","startTime":2190.9,"endTime":2194.53,"body":"like play out like color outside"},{"speaker":"Kyle Mountsier","startTime":2190.9,"endTime":2194.53,"body":"the lines, energy that I think"},{"speaker":"Kyle Mountsier","startTime":2194.53,"endTime":2197.86,"body":"so many in automotive, and Rick"},{"speaker":"Kyle Mountsier","startTime":2194.53,"endTime":2197.86,"body":"is a great example of that, that"},{"speaker":"Kyle Mountsier","startTime":2197.86,"endTime":2201.46,"body":"he's like transition that into"},{"speaker":"Kyle Mountsier","startTime":2197.86,"endTime":2201.46,"body":"being an incredible businessman,"},{"speaker":"Kyle Mountsier","startTime":2201.88,"endTime":2205.42,"body":"but still coloring outside the"},{"speaker":"Kyle Mountsier","startTime":2201.88,"endTime":2205.42,"body":"lines enough. Michael,"},{"speaker":"Paul Daly","startTime":2205.6,"endTime":2208.84,"body":"I have a question for"},{"speaker":"Paul Daly","startTime":2205.6,"endTime":2208.84,"body":"you. It better be insightful."},{"speaker":"Paul Daly","startTime":2208.87,"endTime":2211.15,"body":"What's the dumbest? No, I'll"},{"speaker":"Paul Daly","startTime":2208.87,"endTime":2211.15,"body":"tell you when you're going to be"},{"speaker":"Paul Daly","startTime":2211.15,"endTime":2211.72,"body":"insightful."},{"speaker":"Kyle Mountsier","startTime":2214.84,"endTime":2217.99,"body":"I'll tell you,"},{"speaker":"Kyle Mountsier","startTime":2214.84,"endTime":2217.99,"body":"right now, this is not for"},{"speaker":"Kyle Mountsier","startTime":2217.99,"endTime":2218.47,"body":"insight."},{"speaker":"Paul Daly","startTime":2218.8,"endTime":2221.32,"body":"What is the dumbest"},{"speaker":"Paul Daly","startTime":2218.8,"endTime":2221.32,"body":"thing you've ever done? While"},{"speaker":"Paul Daly","startTime":2221.32,"endTime":2222.19,"body":"driving your car?"},{"speaker":"Unknown","startTime":2224.62,"endTime":2225.34,"body":"Or the most"},{"speaker":"Paul Daly","startTime":2225.49,"endTime":2227.29,"body":"responsible thing?"},{"speaker":"Paul Daly","startTime":2225.49,"endTime":2227.29,"body":"Yes, you can. Yeah,"},{"speaker":"Michael Cirillo","startTime":2227.0,"endTime":2229.85,"body":"just just kind"},{"speaker":"Michael Cirillo","startTime":2227.0,"endTime":2229.85,"body":"of my buddies used to do what we"},{"speaker":"Michael Cirillo","startTime":2229.85,"endTime":2236.78,"body":"call MC boarding. So this is"},{"speaker":"Michael Cirillo","startTime":2229.85,"endTime":2236.78,"body":"where there's been. Yeah, if I"},{"speaker":"Michael Cirillo","startTime":2236.78,"endTime":2240.8,"body":"found out my kids were doing"},{"speaker":"Michael Cirillo","startTime":2236.78,"endTime":2240.8,"body":"this, I would laugh behind the"},{"speaker":"Michael Cirillo","startTime":2240.8,"endTime":2245.99,"body":"scenes, but also to be very,"},{"speaker":"Michael Cirillo","startTime":2240.8,"endTime":2245.99,"body":"yes. So this is where you go and"},{"speaker":"Michael Cirillo","startTime":2246.53,"endTime":2252.14,"body":"borrow a tray from McDonald's."},{"speaker":"Michael Cirillo","startTime":2246.53,"endTime":2252.14,"body":"And then while one of your board"},{"speaker":"Michael Cirillo","startTime":2252.47,"endTime":2255.86,"body":"drives that, like they roll down"},{"speaker":"Michael Cirillo","startTime":2252.47,"endTime":2255.86,"body":"their driver's side window, and"},{"speaker":"Michael Cirillo","startTime":2255.86,"endTime":2259.34,"body":"while they drive, you hang on,"},{"speaker":"Michael Cirillo","startTime":2255.86,"endTime":2259.34,"body":"on the outside, and you go"},{"speaker":"Michael Cirillo","startTime":2259.34,"endTime":2260.81,"body":"street surfing on the MC."},{"speaker":"Paul Daly","startTime":2261.31,"endTime":2264.16,"body":"That's easy"},{"speaker":"Paul Daly","startTime":2261.31,"endTime":2264.16,"body":"invention. I wonder if that was"},{"speaker":"Paul Daly","startTime":2264.16,"endTime":2265.45,"body":"invented in Canada?"},{"speaker":"Michael Cirillo","startTime":2265.96,"endTime":2268.63,"body":"Well, so we had"},{"speaker":"Michael Cirillo","startTime":2265.96,"endTime":2268.63,"body":"an idea. Once my buddy Sam had"},{"speaker":"Michael Cirillo","startTime":2268.63,"endTime":2271.09,"body":"this idea. He's like, you know,"},{"speaker":"Michael Cirillo","startTime":2268.63,"endTime":2271.09,"body":"the trays aren't, you know,"},{"speaker":"Michael Cirillo","startTime":2271.21,"endTime":2276.04,"body":"durable enough. So we went to a"},{"speaker":"Michael Cirillo","startTime":2271.21,"endTime":2276.04,"body":"grocery store. I've no modified"},{"speaker":"Michael Cirillo","startTime":2276.04,"endTime":2278.41,"body":"because it was the only thing"},{"speaker":"Michael Cirillo","startTime":2276.04,"endTime":2278.41,"body":"open this late, late at night,"},{"speaker":"Michael Cirillo","startTime":2278.41,"endTime":2281.26,"body":"we went to a grocery store and"},{"speaker":"Michael Cirillo","startTime":2278.41,"endTime":2281.26,"body":"he's like, dude, if we get a"},{"speaker":"Michael Cirillo","startTime":2281.26,"endTime":2286.72,"body":"cookie sheet, it'll last longer."},{"speaker":"Michael Cirillo","startTime":2281.26,"endTime":2286.72,"body":"He had these brand new pair of"},{"speaker":"Michael Cirillo","startTime":2286.72,"endTime":2290.23,"body":"shoes, these brand new Adidas"},{"speaker":"Michael Cirillo","startTime":2286.72,"endTime":2290.23,"body":"shoes that he had just bought"},{"speaker":"Michael Cirillo","startTime":2290.23,"endTime":2293.05,"body":"that day. And of course, we were"},{"speaker":"Michael Cirillo","startTime":2290.23,"endTime":2293.05,"body":"you know, kids, so like, he"},{"speaker":"Michael Cirillo","startTime":2293.05,"endTime":2296.23,"body":"probably had his life savings"},{"speaker":"Michael Cirillo","startTime":2293.05,"endTime":2296.23,"body":"into these shoes. He hops on we"},{"speaker":"Michael Cirillo","startTime":2296.23,"endTime":2302.08,"body":"go MC boarding, we come to a"},{"speaker":"Michael Cirillo","startTime":2296.23,"endTime":2302.08,"body":"stop. And I have a split second"},{"speaker":"Michael Cirillo","startTime":2302.08,"endTime":2307.84,"body":"later. He's like, we just see"},{"speaker":"Michael Cirillo","startTime":2302.08,"endTime":2307.84,"body":"all from his shoes, they just"},{"speaker":"Michael Cirillo","startTime":2307.84,"endTime":2310.96,"body":"melted to this cookie sheet. So"},{"speaker":"Michael Cirillo","startTime":2307.84,"endTime":2310.96,"body":"there you go. That's my most."},{"speaker":"Paul Daly","startTime":2312.58,"endTime":2314.8,"body":"That's not what I"},{"speaker":"Paul Daly","startTime":2312.58,"endTime":2314.8,"body":"expected. I didn't know what I"},{"speaker":"Paul Daly","startTime":2314.8,"endTime":2317.95,"body":"expected, but it certainly was."},{"speaker":"Paul Daly","startTime":2314.8,"endTime":2317.95,"body":"Certainly"},{"speaker":"Michael Cirillo","startTime":2317.98,"endTime":2319.96,"body":"you were"},{"speaker":"Michael Cirillo","startTime":2317.98,"endTime":2319.96,"body":"expecting the Canadian or did"},{"speaker":"Michael Cirillo","startTime":2319.96,"endTime":2321.46,"body":"five over the speed limit once."},{"speaker":"Paul Daly","startTime":2323.02,"endTime":2324.97,"body":"Five kilometers over"},{"speaker":"Paul Daly","startTime":2323.02,"endTime":2324.97,"body":"the speed limit."},{"speaker":"Michael Cirillo","startTime":2325.45,"endTime":2327.79,"body":"Okay, well,"},{"speaker":"Michael Cirillo","startTime":2325.45,"endTime":2327.79,"body":"okay, your follow up to that."},{"speaker":"Kyle Mountsier","startTime":2329.16,"endTime":2332.7,"body":"There was enough"},{"speaker":"Kyle Mountsier","startTime":2329.16,"endTime":2332.7,"body":"of that. But hey, look, if you"},{"speaker":"Kyle Mountsier","startTime":2332.7,"endTime":2336.39,"body":"if you haven't done yourself the"},{"speaker":"Kyle Mountsier","startTime":2332.7,"endTime":2336.39,"body":"favor of following Rick and his"},{"speaker":"Kyle Mountsier","startTime":2336.39,"endTime":2340.26,"body":"store on LinkedIn or any social"},{"speaker":"Kyle Mountsier","startTime":2336.39,"endTime":2340.26,"body":"media, just to get some ideas on"},{"speaker":"Kyle Mountsier","startTime":2340.26,"endTime":2343.5,"body":"how you can press back into the"},{"speaker":"Kyle Mountsier","startTime":2340.26,"endTime":2343.5,"body":"community, run your business at"},{"speaker":"Kyle Mountsier","startTime":2343.5,"endTime":2348.36,"body":"a very high level, be be very on"},{"speaker":"Kyle Mountsier","startTime":2343.5,"endTime":2348.36,"body":"the leading edge of things like"},{"speaker":"Kyle Mountsier","startTime":2348.87,"endTime":2351.87,"body":"NIL or or caring for your"},{"speaker":"Kyle Mountsier","startTime":2348.87,"endTime":2351.87,"body":"community or caring for your"},{"speaker":"Kyle Mountsier","startTime":2351.87,"endTime":2354.96,"body":"employees like I would highly"},{"speaker":"Kyle Mountsier","startTime":2351.87,"endTime":2354.96,"body":"encourage you to do so we hope"},{"speaker":"Kyle Mountsier","startTime":2354.96,"endTime":2358.44,"body":"you've enjoyed this conversation"},{"speaker":"Kyle Mountsier","startTime":2354.96,"endTime":2358.44,"body":"with Rick record. On behalf of"},{"speaker":"Kyle Mountsier","startTime":2358.44,"endTime":2362.04,"body":"myself. Kyle Mountsier. Paul J."},{"speaker":"Kyle Mountsier","startTime":2358.44,"endTime":2362.04,"body":"Daly and Michael Cirillo. We'll"},{"speaker":"Kyle Mountsier","startTime":2362.04,"endTime":2362.76,"body":"see you next time."},{"speaker":"Unknown","startTime":2363.24,"endTime":2366.66,"body":"Sign up for our free"},{"speaker":"Unknown","startTime":2363.24,"endTime":2366.66,"body":"and fun to read daily email for"},{"speaker":"Unknown","startTime":2366.66,"endTime":2370.5,"body":"a free shot of relevant news and"},{"speaker":"Unknown","startTime":2366.66,"endTime":2370.5,"body":"automotive, retail media and pop"},{"speaker":"Unknown","startTime":2370.5,"endTime":2376.35,"body":"culture. You can get it now at"},{"speaker":"Unknown","startTime":2370.5,"endTime":2376.35,"body":"asotu.com That's ASOTu.com If"},{"speaker":"Unknown","startTime":2376.35,"endTime":2379.62,"body":"you love this podcast, please"},{"speaker":"Unknown","startTime":2376.35,"endTime":2379.62,"body":"leave us a review and share it"},{"speaker":"Unknown","startTime":2379.62,"endTime":2382.65,"body":"with a friend. Thanks again for"},{"speaker":"Unknown","startTime":2379.62,"endTime":2382.65,"body":"listening. We'll see you next"},{"speaker":"Unknown","startTime":2382.65,"endTime":2382.86,"body":"time"}]}