{"version":"1.0.0","segments":[{"speaker":"Kyle Mountsier","startTime":0.0,"endTime":1.44,"body":"There's"},{"speaker":"Kyle Mountsier","startTime":0.0,"endTime":1.44,"body":"something funny that happens"},{"speaker":"Kyle Mountsier","startTime":1.47,"endTime":5.1,"body":"every time you encounter someone"},{"speaker":"Kyle Mountsier","startTime":1.47,"endTime":5.1,"body":"with an Italian first or last"},{"speaker":"Kyle Mountsier","startTime":5.1,"endTime":5.43,"body":"name"},{"speaker":"Unknown","startTime":12.08,"endTime":13.88,"body":"this is Auto Collabs"},{"speaker":"Kyle Mountsier","startTime":13.92,"endTime":16.17,"body":"your voice"},{"speaker":"Kyle Mountsier","startTime":13.92,"endTime":16.17,"body":"always changes you"},{"speaker":"Paul Daly","startTime":19.47,"endTime":22.47,"body":"guys gotta get up and"},{"speaker":"Paul Daly","startTime":19.47,"endTime":22.47,"body":"I feel like everybody in"},{"speaker":"Kyle Mountsier","startTime":22.47,"endTime":25.38,"body":"the world can do"},{"speaker":"Kyle Mountsier","startTime":22.47,"endTime":25.38,"body":"some level of Italian accent"},{"speaker":"Kyle Mountsier","startTime":25.38,"endTime":28.71,"body":"like they can like it's"},{"speaker":"Kyle Mountsier","startTime":25.38,"endTime":28.71,"body":"somewhere between Boston Italian"},{"speaker":"Kyle Mountsier","startTime":28.71,"endTime":32.22,"body":"somewhere in that range right"},{"speaker":"Kyle Mountsier","startTime":28.71,"endTime":32.22,"body":"and someone everyone can kind of"},{"speaker":"Kyle Mountsier","startTime":32.22,"endTime":32.91,"body":"pull it off."},{"speaker":"Michael Cirillo","startTime":33.269,"endTime":34.829,"body":"Where do you"},{"speaker":"Michael Cirillo","startTime":33.269,"endTime":34.829,"body":"think that came from though?"},{"speaker":"Michael Cirillo","startTime":34.829,"endTime":37.169,"body":"Because like obviously real"},{"speaker":"Michael Cirillo","startTime":34.829,"endTime":37.169,"body":"estate Italy's."},{"speaker":"Kyle Mountsier","startTime":41.67,"endTime":45.72,"body":"I think"},{"speaker":"Kyle Mountsier","startTime":41.67,"endTime":45.72,"body":"honestly, I think it came from"},{"speaker":"Kyle Mountsier","startTime":45.72,"endTime":49.32,"body":"like, 50s to 80s. Mobs, mob"},{"speaker":"Kyle Mountsier","startTime":45.72,"endTime":49.32,"body":"movies, that's where it came"},{"speaker":"Kyle Mountsier","startTime":49.32,"endTime":51.75,"body":"from. Sure. It came from the"},{"speaker":"Kyle Mountsier","startTime":49.32,"endTime":51.75,"body":"Godfather it came from"},{"speaker":"Paul Daly","startTime":52.47,"endTime":53.67,"body":"is bent over right."},{"speaker":"Kyle Mountsier","startTime":56.46,"endTime":57.66,"body":"Just thinking"},{"speaker":"Kyle Mountsier","startTime":56.46,"endTime":57.66,"body":"out loud"},{"speaker":"Paul Daly","startTime":57.0,"endTime":61.26,"body":"here. That is totally"},{"speaker":"Paul Daly","startTime":57.0,"endTime":61.26,"body":"response. So really would have"},{"speaker":"Paul Daly","startTime":61.26,"endTime":65.79,"body":"given either one of us deadpan."},{"speaker":"Paul Daly","startTime":61.26,"endTime":65.79,"body":"He just that's how it works."},{"speaker":"Paul Daly","startTime":65.82,"endTime":67.95,"body":"That's how but I think you're"},{"speaker":"Paul Daly","startTime":65.82,"endTime":67.95,"body":"right, Kyle. I think it is"},{"speaker":"Paul Daly","startTime":67.95,"endTime":71.1,"body":"definitely the caricature. But"},{"speaker":"Paul Daly","startTime":67.95,"endTime":71.1,"body":"I've never been to Italy, so I"},{"speaker":"Paul Daly","startTime":71.1,"endTime":73.02,"body":"don't know. Cirillo, have you"},{"speaker":"Paul Daly","startTime":71.1,"endTime":73.02,"body":"ever been to Italy?"},{"speaker":"Michael Cirillo","startTime":73.86,"endTime":79.02,"body":"There's too"},{"speaker":"Michael Cirillo","startTime":73.86,"endTime":79.02,"body":"many Italians there. Yeah. Well,"},{"speaker":"Michael Cirillo","startTime":79.02,"endTime":83.22,"body":"hey, look, we're not really"},{"speaker":"Michael Cirillo","startTime":79.02,"endTime":83.22,"body":"sure. I'm Italian. So we're not"},{"speaker":"Kyle Mountsier","startTime":83.0,"endTime":85.01,"body":"really sure if"},{"speaker":"Kyle Mountsier","startTime":83.0,"endTime":85.01,"body":"our guest today is actually"},{"speaker":"Kyle Mountsier","startTime":85.01,"endTime":89.27,"body":"Italian. But Mike Colacchio, you"},{"speaker":"Kyle Mountsier","startTime":85.01,"endTime":89.27,"body":"know, is kind of similar along"},{"speaker":"Kyle Mountsier","startTime":89.27,"endTime":92.33,"body":"those lines. Yeah, gotta bring"},{"speaker":"Kyle Mountsier","startTime":89.27,"endTime":92.33,"body":"the fingers in. You gotta you"},{"speaker":"Kyle Mountsier","startTime":92.33,"endTime":96.68,"body":"gotta change the accent. Mike."},{"speaker":"Kyle Mountsier","startTime":92.33,"endTime":96.68,"body":"Man, he's been around auto for a"},{"speaker":"Kyle Mountsier","startTime":96.68,"endTime":100.25,"body":"long time with the back to"},{"speaker":"Kyle Mountsier","startTime":96.68,"endTime":100.25,"body":"Dealer.com days and"},{"speaker":"Kyle Mountsier","startTime":100.28,"endTime":103.91,"body":"DealerInspire and now"},{"speaker":"Kyle Mountsier","startTime":100.28,"endTime":103.91,"body":"AutoLeadStar and just has always"},{"speaker":"Kyle Mountsier","startTime":103.91,"endTime":107.45,"body":"been in the innovative tech"},{"speaker":"Kyle Mountsier","startTime":103.91,"endTime":107.45,"body":"game. So I'm interested to see"},{"speaker":"Kyle Mountsier","startTime":107.45,"endTime":111.74,"body":"like how the new journey with"},{"speaker":"Kyle Mountsier","startTime":107.45,"endTime":111.74,"body":"AutoLeadStar is going and what"},{"speaker":"Kyle Mountsier","startTime":111.86,"endTime":115.4,"body":"what he kind of draws from the"},{"speaker":"Kyle Mountsier","startTime":111.86,"endTime":115.4,"body":"experience across automotive"},{"speaker":"Kyle Mountsier","startTime":115.4,"endTime":118.37,"body":"because he does he's got just a"},{"speaker":"Kyle Mountsier","startTime":115.4,"endTime":118.37,"body":"vast experience with some of the"},{"speaker":"Kyle Mountsier","startTime":118.37,"endTime":120.35,"body":"most innovative companies as"},{"speaker":"Kyle Mountsier","startTime":118.37,"endTime":120.35,"body":"they come along."},{"speaker":"Paul Daly","startTime":121.44,"endTime":124.77,"body":"Well, I think that's"},{"speaker":"Paul Daly","startTime":121.44,"endTime":124.77,"body":"as much intros we can handle on"},{"speaker":"Paul Daly","startTime":124.77,"endTime":127.95,"body":"this episode. Michael, still try"},{"speaker":"Paul Daly","startTime":124.77,"endTime":127.95,"body":"not to laugh. We hope you enjoy"},{"speaker":"Paul Daly","startTime":127.98,"endTime":130.02,"body":"our conversation with Mike"},{"speaker":"Paul Daly","startTime":127.98,"endTime":130.02,"body":"Colacchio."},{"speaker":"Kyle Mountsier","startTime":137.85,"endTime":140.1,"body":"So your"},{"speaker":"Kyle Mountsier","startTime":137.85,"endTime":140.1,"body":"professional career actually"},{"speaker":"Kyle Mountsier","startTime":140.1,"endTime":145.23,"body":"didn't start at dealer.com Mike"},{"speaker":"Kyle Mountsier","startTime":140.1,"endTime":145.23,"body":"Colacchio, your LinkedIn told me"},{"speaker":"Kyle Mountsier","startTime":145.35,"endTime":149.7,"body":"that you started in snowboards"},{"speaker":"Kyle Mountsier","startTime":145.35,"endTime":149.7,"body":"the truth?"},{"speaker":"Paul Daly","startTime":149.76,"endTime":152.04,"body":"Oh, now Boulder makes"},{"speaker":"Paul Daly","startTime":149.76,"endTime":152.04,"body":"so much more sense."},{"speaker":"Kyle Mountsier","startTime":152.04,"endTime":156.72,"body":"All right. Got"},{"speaker":"Kyle Mountsier","startTime":152.04,"endTime":156.72,"body":"him. So okay, so take us back."},{"speaker":"Kyle Mountsier","startTime":156.72,"endTime":161.04,"body":"You're like doing snowboards"},{"speaker":"Kyle Mountsier","startTime":156.72,"endTime":161.04,"body":"taking care of retail and then"},{"speaker":"Kyle Mountsier","startTime":161.04,"endTime":164.52,"body":"it's like transportation car"},{"speaker":"Kyle Mountsier","startTime":161.04,"endTime":164.52,"body":"automotive."},{"speaker":"Mike Colacchio","startTime":166.62,"endTime":172.89,"body":"Yeah. Yeah. So i"},{"speaker":"Mike Colacchio","startTime":166.62,"endTime":172.89,"body":"i It's funny. So like how I got"},{"speaker":"Mike Colacchio","startTime":172.89,"endTime":177.03,"body":"into auto I was I grew up in a"},{"speaker":"Mike Colacchio","startTime":172.89,"endTime":177.03,"body":"little town called Burlington,"},{"speaker":"Mike Colacchio","startTime":177.03,"endTime":180.48,"body":"Vermont. And for people that"},{"speaker":"Mike Colacchio","startTime":177.03,"endTime":180.48,"body":"don't know, that's where DDC"},{"speaker":"Mike Colacchio","startTime":180.48,"endTime":186.54,"body":"started, ironically, and I"},{"speaker":"Mike Colacchio","startTime":180.48,"endTime":186.54,"body":"worked at Burton Snowboards in"},{"speaker":"Mike Colacchio","startTime":186.54,"endTime":190.86,"body":"the offseason so I was actually"},{"speaker":"Mike Colacchio","startTime":186.54,"endTime":190.86,"body":"pursuing your career to go play"},{"speaker":"Mike Colacchio","startTime":190.89,"endTime":193.74,"body":"baseball. So I was playing, you"},{"speaker":"Mike Colacchio","startTime":190.89,"endTime":193.74,"body":"know, minor league baseball,"},{"speaker":"Kyle Mountsier","startTime":194.1,"endTime":196.17,"body":"and offseason"},{"speaker":"Kyle Mountsier","startTime":194.1,"endTime":196.17,"body":"truly,"},{"speaker":"Mike Colacchio","startTime":197.44,"endTime":200.41,"body":"not actually"},{"speaker":"Mike Colacchio","startTime":197.44,"endTime":200.41,"body":"work and customer service at"},{"speaker":"Mike Colacchio","startTime":200.41,"endTime":203.44,"body":"Burton Snowboards. Because it"},{"speaker":"Mike Colacchio","startTime":200.41,"endTime":203.44,"body":"worked out perfect. I would work"},{"speaker":"Mike Colacchio","startTime":203.44,"endTime":205.66,"body":"there in the winter. And then"},{"speaker":"Mike Colacchio","startTime":203.44,"endTime":205.66,"body":"when spring training was going"},{"speaker":"Mike Colacchio","startTime":205.66,"endTime":208.45,"body":"around, I could just head out"},{"speaker":"Mike Colacchio","startTime":205.66,"endTime":208.45,"body":"certain ways I worked customer"},{"speaker":"Mike Colacchio","startTime":208.45,"endTime":211.69,"body":"service there and took people"},{"speaker":"Mike Colacchio","startTime":208.45,"endTime":211.69,"body":"return orders for jackets and"},{"speaker":"Mike Colacchio","startTime":211.69,"endTime":216.82,"body":"rip seams and all that stuff."},{"speaker":"Mike Colacchio","startTime":211.69,"endTime":216.82,"body":"And then ironically, you know,"},{"speaker":"Mike Colacchio","startTime":216.82,"endTime":220.39,"body":"I'm I always believe that"},{"speaker":"Mike Colacchio","startTime":216.82,"endTime":220.39,"body":"everything happens for a reason."},{"speaker":"Mike Colacchio","startTime":220.42,"endTime":223.27,"body":"I was in the outfield for"},{"speaker":"Mike Colacchio","startTime":220.42,"endTime":223.27,"body":"batting practice. And my all my"},{"speaker":"Mike Colacchio","startTime":223.27,"endTime":225.61,"body":"buddies were working this"},{"speaker":"Mike Colacchio","startTime":223.27,"endTime":225.61,"body":"company called dealer.com And I"},{"speaker":"Mike Colacchio","startTime":225.61,"endTime":229.36,"body":"was like, to help us dealer.com,"},{"speaker":"Mike Colacchio","startTime":225.61,"endTime":229.36,"body":"like a drug company or something"},{"speaker":"Mike Colacchio","startTime":229.36,"endTime":229.6,"body":"like"},{"speaker":"Paul Daly","startTime":232.6,"endTime":234.58,"body":"that stream now"},{"speaker":"Paul Daly","startTime":232.6,"endTime":234.58,"body":"they're just doing it on the"},{"speaker":"Paul Daly","startTime":234.58,"endTime":235.81,"body":"internet, right? Yeah."},{"speaker":"Mike Colacchio","startTime":236.11,"endTime":238.48,"body":"So anyways, I"},{"speaker":"Mike Colacchio","startTime":236.11,"endTime":238.48,"body":"remember I like through"},{"speaker":"Mike Colacchio","startTime":238.48,"endTime":242.47,"body":"something a long time ago, and I"},{"speaker":"Mike Colacchio","startTime":238.48,"endTime":242.47,"body":"was in the outfield. I had a"},{"speaker":"Mike Colacchio","startTime":242.47,"endTime":244.66,"body":"phone call. And it was like,"},{"speaker":"Mike Colacchio","startTime":242.47,"endTime":244.66,"body":"Hey, this is so and so from"},{"speaker":"Mike Colacchio","startTime":244.69,"endTime":247.09,"body":"dealer.com You know, fast"},{"speaker":"Mike Colacchio","startTime":244.69,"endTime":247.09,"body":"forward."},{"speaker":"Paul Daly","startTime":247.69,"endTime":249.52,"body":"You're at practice"},{"speaker":"Paul Daly","startTime":247.69,"endTime":249.52,"body":"and you got a phone call and you"},{"speaker":"Paul Daly","startTime":249.52,"endTime":250.69,"body":"picked it up. I was at"},{"speaker":"Unknown","startTime":250.69,"endTime":253.54,"body":"batting practice for"},{"speaker":"Unknown","startTime":250.69,"endTime":253.54,"body":"the game. And I had my cell"},{"speaker":"Unknown","startTime":253.54,"endTime":257.53,"body":"phone on me I was shagging fly"},{"speaker":"Unknown","startTime":253.54,"endTime":257.53,"body":"balls and my phone rang and a"},{"speaker":"Unknown","startTime":257.53,"endTime":260.32,"body":"reason I picked it up because"},{"speaker":"Unknown","startTime":257.53,"endTime":260.32,"body":"we're kidding wasn't kidding it"},{"speaker":"Unknown","startTime":260.32,"endTime":265.03,"body":"into the outfield. Hey, this is"},{"speaker":"Unknown","startTime":260.32,"endTime":265.03,"body":"so and so from dealer.com You"},{"speaker":"Unknown","startTime":265.03,"endTime":267.4,"body":"know, do you want to interview"},{"speaker":"Unknown","startTime":265.03,"endTime":267.4,"body":"for a sales job? Nausicaa you"},{"speaker":"Unknown","startTime":267.4,"endTime":270.1,"body":"know, I'll take the call"},{"speaker":"Unknown","startTime":267.4,"endTime":270.1,"body":"whatever. Ironically, I got"},{"speaker":"Unknown","startTime":270.1,"endTime":274.48,"body":"released. And you got a job"},{"speaker":"Unknown","startTime":270.1,"endTime":274.48,"body":"offer from dealer.com to go"},{"speaker":"Unknown","startTime":274.48,"endTime":277.63,"body":"start working on inside sales"},{"speaker":"Unknown","startTime":274.48,"endTime":277.63,"body":"within like a week."},{"speaker":"Paul Daly","startTime":280.53,"endTime":281.79,"body":"A change of scenery."},{"speaker":"Kyle Mountsier","startTime":282.05,"endTime":285.77,"body":"What Oh week,"},{"speaker":"Kyle Mountsier","startTime":282.05,"endTime":285.77,"body":"good knees like I got snowboards"},{"speaker":"Kyle Mountsier","startTime":285.77,"endTime":291.17,"body":"and baseball. Yeah, inside"},{"speaker":"Kyle Mountsier","startTime":285.77,"endTime":291.17,"body":"sales. And dealer.com But that"},{"speaker":"Kyle Mountsier","startTime":291.17,"endTime":294.98,"body":"was the early days. I mean, you"},{"speaker":"Kyle Mountsier","startTime":291.17,"endTime":294.98,"body":"were early on. Like, I mean, you"},{"speaker":"Kyle Mountsier","startTime":294.98,"endTime":297.47,"body":"probably were a numbered"},{"speaker":"Kyle Mountsier","startTime":294.98,"endTime":297.47,"body":"employee at some point at"},{"speaker":"Kyle Mountsier","startTime":298.43,"endTime":298.46,"body":"dealer.com"},{"speaker":"Mike Colacchio","startTime":298.78,"endTime":301.39,"body":"Yeah, I was like"},{"speaker":"Mike Colacchio","startTime":298.78,"endTime":301.39,"body":"two You 20 or something like"},{"speaker":"Mike Colacchio","startTime":301.39,"endTime":305.86,"body":"that. I got hired to do inside"},{"speaker":"Mike Colacchio","startTime":301.39,"endTime":305.86,"body":"sales and I never knew I wanted"},{"speaker":"Mike Colacchio","startTime":305.86,"endTime":308.86,"body":"to be in sales. Like ever I was"},{"speaker":"Mike Colacchio","startTime":305.86,"endTime":308.86,"body":"there like I was I got released."},{"speaker":"Mike Colacchio","startTime":308.86,"endTime":312.04,"body":"I was like, What the hell am I"},{"speaker":"Mike Colacchio","startTime":308.86,"endTime":312.04,"body":"gonna go do? And it was right"},{"speaker":"Mike Colacchio","startTime":312.04,"endTime":317.38,"body":"when dealer.com Sign the"},{"speaker":"Mike Colacchio","startTime":312.04,"endTime":317.38,"body":"exclusive with FCA it was FCA"},{"speaker":"Mike Colacchio","startTime":317.38,"endTime":322.39,"body":"back at that time in 2008. Right"},{"speaker":"Mike Colacchio","startTime":317.38,"endTime":322.39,"body":"when they went into, you know,"},{"speaker":"Mike Colacchio","startTime":322.39,"endTime":327.4,"body":"the GFC. And they were losing"},{"speaker":"Mike Colacchio","startTime":322.39,"endTime":327.4,"body":"franchises. And I got into auto"},{"speaker":"Mike Colacchio","startTime":327.43,"endTime":330.49,"body":"and we were talking about"},{"speaker":"Mike Colacchio","startTime":327.43,"endTime":330.49,"body":"dealers to sell funny. Back in"},{"speaker":"Mike Colacchio","startTime":330.49,"endTime":334.96,"body":"2008. We were talking to all"},{"speaker":"Mike Colacchio","startTime":330.49,"endTime":334.96,"body":"dealers specifically Stellantis"},{"speaker":"Mike Colacchio","startTime":334.99,"endTime":339.82,"body":"about what paid search was."},{"speaker":"Mike Colacchio","startTime":334.99,"endTime":339.82,"body":"We're like, Listen, you only pay"},{"speaker":"Mike Colacchio","startTime":339.82,"endTime":344.41,"body":"for it when someone clicks on"},{"speaker":"Mike Colacchio","startTime":339.82,"endTime":344.41,"body":"the app. And they're like,"},{"speaker":"Mike Colacchio","startTime":345.55,"endTime":347.86,"body":"bullshit, and we're like, no,"},{"speaker":"Mike Colacchio","startTime":345.55,"endTime":347.86,"body":"seriously."},{"speaker":"Paul Daly","startTime":349.21,"endTime":351.76,"body":"Like, are you telling"},{"speaker":"Paul Daly","startTime":349.21,"endTime":351.76,"body":"me right to do the whole thing"},{"speaker":"Paul Daly","startTime":351.79,"endTime":354.4,"body":"is $0 $0 Correct. Zero pennies."},{"speaker":"Mike Colacchio","startTime":355.03,"endTime":358.0,"body":"Yeah, so that"},{"speaker":"Mike Colacchio","startTime":355.03,"endTime":358.0,"body":"was fun back back then. So I got"},{"speaker":"Mike Colacchio","startTime":358.0,"endTime":361.21,"body":"to work. Ironically, throughout"},{"speaker":"Mike Colacchio","startTime":358.0,"endTime":361.21,"body":"my career, I was thinking about"},{"speaker":"Mike Colacchio","startTime":361.21,"endTime":366.1,"body":"this. The other day, every"},{"speaker":"Mike Colacchio","startTime":361.21,"endTime":366.1,"body":"company I went to has a tie to,"},{"speaker":"Mike Colacchio","startTime":366.28,"endTime":369.37,"body":"you know, what is now called"},{"speaker":"Mike Colacchio","startTime":366.28,"endTime":369.37,"body":"Stellantis. So when I went to"},{"speaker":"Mike Colacchio","startTime":369.37,"endTime":373.99,"body":"di, D, I just got this two"},{"speaker":"Mike Colacchio","startTime":369.37,"endTime":373.99,"body":"Lantis agreement disagreement"},{"speaker":"Mike Colacchio","startTime":373.99,"endTime":377.11,"body":"when they when they went from"},{"speaker":"Mike Colacchio","startTime":373.99,"endTime":377.11,"body":"exclusive to preferred. And"},{"speaker":"Mike Colacchio","startTime":377.11,"endTime":380.2,"body":"that, you know, now fast forward"},{"speaker":"Mike Colacchio","startTime":377.11,"endTime":380.2,"body":"at AutoLeadStar. We have no we"},{"speaker":"Mike Colacchio","startTime":380.2,"endTime":382.72,"body":"have an amazing relationship"},{"speaker":"Mike Colacchio","startTime":380.2,"endTime":382.72,"body":"with it was Stellantis as well."},{"speaker":"Kyle Mountsier","startTime":383.13,"endTime":385.86,"body":"Wow. All right."},{"speaker":"Kyle Mountsier","startTime":383.13,"endTime":385.86,"body":"So here's here's a question that"},{"speaker":"Kyle Mountsier","startTime":385.86,"endTime":386.13,"body":"I have,"},{"speaker":"Paul Daly","startTime":386.13,"endTime":389.19,"body":"because that was a"},{"speaker":"Paul Daly","startTime":386.13,"endTime":389.19,"body":"good one. That was a pretty good"},{"speaker":"Paul Daly","startTime":389.19,"endTime":392.28,"body":"one. We've had a lot of like my"},{"speaker":"Paul Daly","startTime":389.19,"endTime":392.28,"body":"first step into auto stories."},{"speaker":"Paul Daly","startTime":392.28,"endTime":393.69,"body":"That was a pretty interesting"},{"speaker":"Paul Daly","startTime":392.28,"endTime":393.69,"body":"one. Look,"},{"speaker":"Kyle Mountsier","startTime":393.69,"endTime":398.46,"body":"that was that"},{"speaker":"Kyle Mountsier","startTime":393.69,"endTime":398.46,"body":"was amazing. Like, here's,"},{"speaker":"Kyle Mountsier","startTime":398.49,"endTime":401.55,"body":"here's here's what we're trying"},{"speaker":"Kyle Mountsier","startTime":398.49,"endTime":401.55,"body":"to do here at the end is try and"},{"speaker":"Kyle Mountsier","startTime":401.55,"endTime":405.06,"body":"figure out how we can find the"},{"speaker":"Kyle Mountsier","startTime":401.55,"endTime":405.06,"body":"through line to snowboard"},{"speaker":"Kyle Mountsier","startTime":405.06,"endTime":410.13,"body":"customer service and, and"},{"speaker":"Kyle Mountsier","startTime":405.06,"endTime":410.13,"body":"baseball in your current career."},{"speaker":"Kyle Mountsier","startTime":410.13,"endTime":413.22,"body":"So we're going to try and get"},{"speaker":"Kyle Mountsier","startTime":410.13,"endTime":413.22,"body":"there. And you may know that but"},{"speaker":"Kyle Mountsier","startTime":413.22,"endTime":415.2,"body":"if you don't, we'll try and get"},{"speaker":"Kyle Mountsier","startTime":413.22,"endTime":415.2,"body":"there because it's like a"},{"speaker":"Kyle Mountsier","startTime":415.2,"endTime":420.78,"body":"challenge that Paul and I thrown"},{"speaker":"Kyle Mountsier","startTime":415.2,"endTime":420.78,"body":"at ourselves every time. But I'm"},{"speaker":"Kyle Mountsier","startTime":420.78,"endTime":423.93,"body":"always interested in someone"},{"speaker":"Kyle Mountsier","startTime":420.78,"endTime":423.93,"body":"that like, you know, most people"},{"speaker":"Kyle Mountsier","startTime":423.93,"endTime":428.25,"body":"don't wake up like when they're"},{"speaker":"Kyle Mountsier","startTime":423.93,"endTime":428.25,"body":"16. And be like, Man, I hope one"},{"speaker":"Kyle Mountsier","startTime":428.25,"endTime":432.03,"body":"day, I'm the VP of sales of an"},{"speaker":"Kyle Mountsier","startTime":428.25,"endTime":432.03,"body":"organization, right? You kind of"},{"speaker":"Kyle Mountsier","startTime":432.03,"endTime":436.02,"body":"get into it into the sales. And"},{"speaker":"Kyle Mountsier","startTime":432.03,"endTime":436.02,"body":"maybe it's maybe there's a"},{"speaker":"Kyle Mountsier","startTime":436.02,"endTime":438.42,"body":"percent, I don't know what your"},{"speaker":"Kyle Mountsier","startTime":436.02,"endTime":438.42,"body":"perception of sales was like,"},{"speaker":"Kyle Mountsier","startTime":438.66,"endTime":441.33,"body":"maybe sales is good. And maybe"},{"speaker":"Kyle Mountsier","startTime":438.66,"endTime":441.33,"body":"sales was bad when you started."},{"speaker":"Kyle Mountsier","startTime":441.63,"endTime":445.26,"body":"But I guess like ever since you"},{"speaker":"Kyle Mountsier","startTime":441.63,"endTime":445.26,"body":"kind of hit the scene in"},{"speaker":"Kyle Mountsier","startTime":445.26,"endTime":449.94,"body":"automotive in a sales role to"},{"speaker":"Kyle Mountsier","startTime":445.26,"endTime":449.94,"body":"now what what kind of excites"},{"speaker":"Kyle Mountsier","startTime":449.94,"endTime":454.89,"body":"you or keeps you energized? Or"},{"speaker":"Kyle Mountsier","startTime":449.94,"endTime":454.89,"body":"the reason why the sales persona"},{"speaker":"Kyle Mountsier","startTime":454.92,"endTime":458.46,"body":"is something that that makes"},{"speaker":"Kyle Mountsier","startTime":454.92,"endTime":458.46,"body":"sense for you and that you see"},{"speaker":"Kyle Mountsier","startTime":458.46,"endTime":463.14,"body":"as like a valuable part of the"},{"speaker":"Kyle Mountsier","startTime":458.46,"endTime":463.14,"body":"ecosystem of technology in"},{"speaker":"Kyle Mountsier","startTime":463.14,"endTime":463.89,"body":"automotive."},{"speaker":"Mike Colacchio","startTime":464.89,"endTime":468.64,"body":"Yeah, great"},{"speaker":"Mike Colacchio","startTime":464.89,"endTime":468.64,"body":"question. So when I first got"},{"speaker":"Mike Colacchio","startTime":468.64,"endTime":473.53,"body":"into sales, selling to the"},{"speaker":"Mike Colacchio","startTime":468.64,"endTime":473.53,"body":"Stellantis dealers was I got my"},{"speaker":"Mike Colacchio","startTime":473.53,"endTime":476.11,"body":"first well just on like what"},{"speaker":"Mike Colacchio","startTime":473.53,"endTime":476.11,"body":"excites me about sales. And"},{"speaker":"Mike Colacchio","startTime":476.11,"endTime":479.05,"body":"again, this was like my first"},{"speaker":"Mike Colacchio","startTime":476.11,"endTime":479.05,"body":"like, real job, you know, coming"},{"speaker":"Mike Colacchio","startTime":479.05,"endTime":482.41,"body":"off the baseball field and, you"},{"speaker":"Mike Colacchio","startTime":479.05,"endTime":482.41,"body":"know, returning jackets at"},{"speaker":"Mike Colacchio","startTime":482.41,"endTime":488.23,"body":"Burton Snowboards. I got my"},{"speaker":"Mike Colacchio","startTime":482.41,"endTime":488.23,"body":"first commission check. And when"},{"speaker":"Mike Colacchio","startTime":488.23,"endTime":492.49,"body":"I got my first commission check,"},{"speaker":"Mike Colacchio","startTime":488.23,"endTime":492.49,"body":"I was like, Wait a minute. And"},{"speaker":"Mike Colacchio","startTime":492.49,"endTime":495.82,"body":"then I just started doing math."},{"speaker":"Mike Colacchio","startTime":492.49,"endTime":495.82,"body":"And I was like, if I do this,"},{"speaker":"Mike Colacchio","startTime":496.3,"endTime":499.45,"body":"you're telling me that I can"},{"speaker":"Mike Colacchio","startTime":496.3,"endTime":499.45,"body":"make you know, I can make this."},{"speaker":"Mike Colacchio","startTime":499.6,"endTime":502.75,"body":"So immediately, I was like,"},{"speaker":"Mike Colacchio","startTime":499.6,"endTime":502.75,"body":"Alright, I'm just gonna go"},{"speaker":"Mike Colacchio","startTime":502.78,"endTime":507.4,"body":"absolutely. You know, 100% all"},{"speaker":"Mike Colacchio","startTime":502.78,"endTime":507.4,"body":"the time. Because like, that's"},{"speaker":"Mike Colacchio","startTime":507.43,"endTime":510.61,"body":"like, it's like, you eat what"},{"speaker":"Mike Colacchio","startTime":507.43,"endTime":510.61,"body":"you kill, right? It's like,"},{"speaker":"Mike Colacchio","startTime":510.73,"endTime":513.28,"body":"you're not if you go out what"},{"speaker":"Mike Colacchio","startTime":510.73,"endTime":513.28,"body":"you put in is what you what you"},{"speaker":"Mike Colacchio","startTime":513.28,"endTime":517.96,"body":"get out of it. So that was what"},{"speaker":"Mike Colacchio","startTime":513.28,"endTime":517.96,"body":"excited me about it. Like on"},{"speaker":"Mike Colacchio","startTime":517.96,"endTime":522.82,"body":"that side. And then you know,"},{"speaker":"Mike Colacchio","startTime":517.96,"endTime":522.82,"body":"when what, you know, if you look"},{"speaker":"Mike Colacchio","startTime":522.82,"endTime":526.06,"body":"at like where I was working, you"},{"speaker":"Mike Colacchio","startTime":522.82,"endTime":526.06,"body":"know, luckily, I got to work"},{"speaker":"Mike Colacchio","startTime":526.06,"endTime":529.57,"body":"with what, in my opinion, are"},{"speaker":"Mike Colacchio","startTime":526.06,"endTime":529.57,"body":"some of the best people in the"},{"speaker":"Mike Colacchio","startTime":529.57,"endTime":533.89,"body":"business? Like if you go back"},{"speaker":"Mike Colacchio","startTime":529.57,"endTime":533.89,"body":"with like Mark, Rick, Jamie,"},{"speaker":"Mike Colacchio","startTime":533.89,"endTime":539.74,"body":"Mike. And, and those guys"},{"speaker":"Mike Colacchio","startTime":533.89,"endTime":539.74,"body":"dealer.com Back in the day was"},{"speaker":"Mike Colacchio","startTime":539.74,"endTime":543.31,"body":"an unbelievable story. Like, I"},{"speaker":"Mike Colacchio","startTime":539.74,"endTime":543.31,"body":"don't know that many people know"},{"speaker":"Mike Colacchio","startTime":543.31,"endTime":550.99,"body":"this. But at one point DDC has"},{"speaker":"Mike Colacchio","startTime":543.31,"endTime":550.99,"body":"70% of the US franchise websites"},{"speaker":"Mike Colacchio","startTime":551.02,"endTime":552.1,"body":"in the entire country."},{"speaker":"Paul Daly","startTime":552.1,"endTime":555.4,"body":"Most people don't"},{"speaker":"Paul Daly","startTime":552.1,"endTime":555.4,"body":"know that, including me. Yeah."},{"speaker":"Paul Daly","startTime":556.33,"endTime":556.93,"body":"It was the"},{"speaker":"Kyle Mountsier","startTime":556.93,"endTime":557.74,"body":"one"},{"speaker":"Mike Colacchio","startTime":558.22,"endTime":562.75,"body":"believable and"},{"speaker":"Mike Colacchio","startTime":558.22,"endTime":562.75,"body":"they like and back at, you know,"},{"speaker":"Mike Colacchio","startTime":562.75,"endTime":566.89,"body":"back then we had like, or, you"},{"speaker":"Mike Colacchio","startTime":562.75,"endTime":566.89,"body":"know, Mark bonfiglioli, who was"},{"speaker":"Mike Colacchio","startTime":566.89,"endTime":570.43,"body":"the founder, they had like"},{"speaker":"Mike Colacchio","startTime":566.89,"endTime":570.43,"body":"organic, you know, organic"},{"speaker":"Mike Colacchio","startTime":570.43,"endTime":574.42,"body":"cafe's, they had a they had a"},{"speaker":"Mike Colacchio","startTime":570.43,"endTime":574.42,"body":"cycling room that powered the"},{"speaker":"Mike Colacchio","startTime":574.42,"endTime":577.66,"body":"NLA This is before a culture of"},{"speaker":"Mike Colacchio","startTime":574.42,"endTime":577.66,"body":"like the Googles and stuff was"},{"speaker":"Mike Colacchio","startTime":577.66,"endTime":582.52,"body":"like around there. So like, one"},{"speaker":"Mike Colacchio","startTime":577.66,"endTime":582.52,"body":"representing good technology is"},{"speaker":"Mike Colacchio","startTime":582.52,"endTime":584.86,"body":"just super fun. And that's what"},{"speaker":"Mike Colacchio","startTime":582.52,"endTime":584.86,"body":"I'm passionate about. That's why"},{"speaker":"Mike Colacchio","startTime":584.86,"endTime":589.51,"body":"I left di to come over to"},{"speaker":"Mike Colacchio","startTime":584.86,"endTime":589.51,"body":"AutoLeadStar like when you can"},{"speaker":"Mike Colacchio","startTime":589.51,"endTime":593.86,"body":"go out and have a conversation"},{"speaker":"Mike Colacchio","startTime":589.51,"endTime":593.86,"body":"and bring something that's like"},{"speaker":"Mike Colacchio","startTime":593.86,"endTime":597.4,"body":"one is is cutting edge and two,"},{"speaker":"Mike Colacchio","startTime":593.86,"endTime":597.4,"body":"it solves a lot of people's"},{"speaker":"Mike Colacchio","startTime":597.4,"endTime":602.08,"body":"problem that makes sales a hell"},{"speaker":"Mike Colacchio","startTime":597.4,"endTime":602.08,"body":"of a lot. easier, like you have"},{"speaker":"Mike Colacchio","startTime":602.08,"endTime":605.77,"body":"this great product and I always"},{"speaker":"Mike Colacchio","startTime":602.08,"endTime":605.77,"body":"want to surround myself with"},{"speaker":"Mike Colacchio","startTime":605.8,"endTime":611.89,"body":"unbelievably smart people like"},{"speaker":"Mike Colacchio","startTime":605.8,"endTime":611.89,"body":"when I went to di with Chura I"},{"speaker":"Mike Colacchio","startTime":611.89,"endTime":614.29,"body":"went to go sell know it not many"},{"speaker":"Mike Colacchio","startTime":611.89,"endTime":614.29,"body":"people know this story, but I"},{"speaker":"Mike Colacchio","startTime":614.29,"endTime":619.0,"body":"want to go sell Joe, a DDC"},{"speaker":"Mike Colacchio","startTime":614.29,"endTime":619.0,"body":"website when he was the internet"},{"speaker":"Mike Colacchio","startTime":619.0,"endTime":620.89,"body":"manager at Riverview Ford."},{"speaker":"Kyle Mountsier","startTime":621.1,"endTime":624.67,"body":"Ah, yeah, his"},{"speaker":"Kyle Mountsier","startTime":621.1,"endTime":624.67,"body":"dealer days, that's great."},{"speaker":"Mike Colacchio","startTime":624.97,"endTime":628.48,"body":"So And"},{"speaker":"Mike Colacchio","startTime":624.97,"endTime":628.48,"body":"ironically, he didn't buy the"},{"speaker":"Mike Colacchio","startTime":628.48,"endTime":632.5,"body":"website from me, or he bought it"},{"speaker":"Mike Colacchio","startTime":628.48,"endTime":632.5,"body":"from Matt Cole, who was his co"},{"speaker":"Mike Colacchio","startTime":632.5,"endTime":638.08,"body":"founder at di, which is always a"},{"speaker":"Mike Colacchio","startTime":632.5,"endTime":638.08,"body":"funny story. Because, you know,"},{"speaker":"Mike Colacchio","startTime":638.08,"endTime":641.95,"body":"Joe a lot as, as we went"},{"speaker":"Mike Colacchio","startTime":638.08,"endTime":641.95,"body":"through, I always like touch"},{"speaker":"Mike Colacchio","startTime":641.95,"endTime":644.83,"body":"base on these super smart guys,"},{"speaker":"Mike Colacchio","startTime":641.95,"endTime":644.83,"body":"you guys have all interacted"},{"speaker":"Mike Colacchio","startTime":644.83,"endTime":647.92,"body":"with them. You know, I just"},{"speaker":"Mike Colacchio","startTime":644.83,"endTime":647.92,"body":"always texted with them. And we"},{"speaker":"Mike Colacchio","startTime":647.92,"endTime":650.83,"body":"always stayed in contact. But"},{"speaker":"Mike Colacchio","startTime":647.92,"endTime":650.83,"body":"the running joke was that I"},{"speaker":"Mike Colacchio","startTime":650.83,"endTime":655.6,"body":"couldn't sell him a DDC website."},{"speaker":"Mike Colacchio","startTime":650.83,"endTime":655.6,"body":"But when I went to di he trusted"},{"speaker":"Mike Colacchio","startTime":655.6,"endTime":658.54,"body":"me with, you know, his sales"},{"speaker":"Mike Colacchio","startTime":655.6,"endTime":658.54,"body":"organization and building"},{"speaker":"Mike Colacchio","startTime":658.57,"endTime":661.84,"body":"building that up. So like,"},{"speaker":"Mike Colacchio","startTime":658.57,"endTime":661.84,"body":"reason why I say is that I just"},{"speaker":"Mike Colacchio","startTime":661.87,"endTime":667.06,"body":"always want to be surrounded by"},{"speaker":"Mike Colacchio","startTime":661.87,"endTime":667.06,"body":"one smart people and to the"},{"speaker":"Mike Colacchio","startTime":667.06,"endTime":670.54,"body":"technology that you get to bring"},{"speaker":"Mike Colacchio","startTime":667.06,"endTime":670.54,"body":"to dealers is always like very"},{"speaker":"Mike Colacchio","startTime":670.54,"endTime":673.21,"body":"eye opening, especially like"},{"speaker":"Mike Colacchio","startTime":670.54,"endTime":673.21,"body":"what we're doing here, that at"},{"speaker":"Mike Colacchio","startTime":673.21,"endTime":676.06,"body":"AutoLeadStar or it just makes it"},{"speaker":"Mike Colacchio","startTime":673.21,"endTime":676.06,"body":"fun. And you have to believe in"},{"speaker":"Mike Colacchio","startTime":676.06,"endTime":678.16,"body":"the product. When you believe"},{"speaker":"Mike Colacchio","startTime":676.06,"endTime":678.16,"body":"the product, everything"},{"speaker":"Mike Colacchio","startTime":678.16,"endTime":679.87,"body":"naturally kind of goes from"},{"speaker":"Mike Colacchio","startTime":678.16,"endTime":679.87,"body":"there."},{"speaker":"Paul Daly","startTime":680.05,"endTime":681.7,"body":"Well, there's a cool"},{"speaker":"Paul Daly","startTime":680.05,"endTime":681.7,"body":"thing about what you're doing"},{"speaker":"Paul Daly","startTime":681.7,"endTime":686.14,"body":"right now in the sense that the"},{"speaker":"Paul Daly","startTime":681.7,"endTime":686.14,"body":"more time you are a part of"},{"speaker":"Paul Daly","startTime":686.14,"endTime":689.2,"body":"something in a similar phase, in"},{"speaker":"Paul Daly","startTime":686.14,"endTime":689.2,"body":"a similar stage, you start to"},{"speaker":"Paul Daly","startTime":689.23,"endTime":692.17,"body":"like, get the benefit of pattern"},{"speaker":"Paul Daly","startTime":689.23,"endTime":692.17,"body":"recognition. And like I've seen"},{"speaker":"Paul Daly","startTime":692.17,"endTime":696.34,"body":"this before, this is really what"},{"speaker":"Paul Daly","startTime":692.17,"endTime":696.34,"body":"we need to do, or how how we"},{"speaker":"Paul Daly","startTime":696.34,"endTime":699.25,"body":"need to proceed. You know,"},{"speaker":"Paul Daly","startTime":696.34,"endTime":699.25,"body":"what's your current role? What"},{"speaker":"Paul Daly","startTime":699.25,"endTime":702.76,"body":"are some of the patterns you"},{"speaker":"Paul Daly","startTime":699.25,"endTime":702.76,"body":"recognize from your DDC days,"},{"speaker":"Paul Daly","startTime":702.85,"endTime":706.03,"body":"and throughout your career that"},{"speaker":"Paul Daly","startTime":702.85,"endTime":706.03,"body":"you can say, you know, what, I"},{"speaker":"Paul Daly","startTime":706.03,"endTime":710.89,"body":"think this is the spot we're in"},{"speaker":"Paul Daly","startTime":706.03,"endTime":710.89,"body":"with, you know, this, you know,"},{"speaker":"Paul Daly","startTime":710.92,"endTime":714.55,"body":"data data sharing, and like,"},{"speaker":"Paul Daly","startTime":710.92,"endTime":714.55,"body":"what do you see the similarities"},{"speaker":"Paul Daly","startTime":714.55,"endTime":715.09,"body":"between that?"},{"speaker":"Mike Colacchio","startTime":715.78,"endTime":720.04,"body":"Yeah. So like,"},{"speaker":"Mike Colacchio","startTime":715.78,"endTime":720.04,"body":"if you look at where DDC was,"},{"speaker":"Mike Colacchio","startTime":720.04,"endTime":722.92,"body":"like, on the website side, they"},{"speaker":"Mike Colacchio","startTime":720.04,"endTime":722.92,"body":"were the first ones to really"},{"speaker":"Mike Colacchio","startTime":722.92,"endTime":726.19,"body":"come out with like, a really"},{"speaker":"Mike Colacchio","startTime":722.92,"endTime":726.19,"body":"good, like ecosystem to create,"},{"speaker":"Mike Colacchio","startTime":726.19,"endTime":730.84,"body":"like, you know, with digital"},{"speaker":"Mike Colacchio","startTime":726.19,"endTime":730.84,"body":"platform. And then, on the DI"},{"speaker":"Mike Colacchio","startTime":730.84,"endTime":734.14,"body":"side, what Joe and team, you"},{"speaker":"Mike Colacchio","startTime":730.84,"endTime":734.14,"body":"know, Bill was like, they were"},{"speaker":"Mike Colacchio","startTime":734.14,"endTime":737.5,"body":"just innovating at this"},{"speaker":"Mike Colacchio","startTime":734.14,"endTime":737.5,"body":"insanely, the pace of their"},{"speaker":"Mike Colacchio","startTime":737.5,"endTime":740.38,"body":"innovation was just crazy. It's"},{"speaker":"Mike Colacchio","startTime":737.5,"endTime":740.38,"body":"like they were the first ones to"},{"speaker":"Mike Colacchio","startTime":740.38,"endTime":742.63,"body":"come out with like the video,"},{"speaker":"Mike Colacchio","startTime":740.38,"endTime":742.63,"body":"I'm sure you guys remember this,"},{"speaker":"Mike Colacchio","startTime":742.63,"endTime":747.58,"body":"Kyle, when they came out with"},{"speaker":"Mike Colacchio","startTime":742.63,"endTime":747.58,"body":"the video homepage, like when"},{"speaker":"Mike Colacchio","startTime":747.58,"endTime":750.67,"body":"that first came out, ever, when"},{"speaker":"Mike Colacchio","startTime":747.58,"endTime":750.67,"body":"I was at dealer.com, the days"},{"speaker":"Mike Colacchio","startTime":750.67,"endTime":754.63,"body":"and everyone was like, What the"},{"speaker":"Mike Colacchio","startTime":750.67,"endTime":754.63,"body":"heck is going on? Like, oh, my"},{"speaker":"Mike Colacchio","startTime":754.63,"endTime":757.99,"body":"God, give me a video on my, you"},{"speaker":"Mike Colacchio","startTime":754.63,"endTime":757.99,"body":"know, on my homepage with my"},{"speaker":"Paul Daly","startTime":758.13,"endTime":759.54,"body":"drone operator? Yeah."},{"speaker":"Mike Colacchio","startTime":759.0,"endTime":764.55,"body":"You know,"},{"speaker":"Mike Colacchio","startTime":759.0,"endTime":764.55,"body":"everyone is very visual. And"},{"speaker":"Mike Colacchio","startTime":764.55,"endTime":767.67,"body":"then And then also, like, when"},{"speaker":"Mike Colacchio","startTime":764.55,"endTime":767.67,"body":"you look at like what our  wn"},{"speaker":"Mike Colacchio","startTime":767.67,"endTime":771.69,"body":"and team you know, are building"},{"speaker":"Mike Colacchio","startTime":767.67,"endTime":771.69,"body":"the you know, that that was one"},{"speaker":"Mike Colacchio","startTime":771.69,"endTime":774.48,"body":"on the website side, you kind of"},{"speaker":"Mike Colacchio","startTime":771.69,"endTime":774.48,"body":"go with these, like cyclical"},{"speaker":"Paul Daly","startTime":772.05,"endTime":867.57,"body":"see that pattern? You"},{"speaker":"Paul Daly","startTime":772.05,"endTime":867.57,"body":"see it coming through? What is"},{"speaker":"Paul Daly","startTime":774.48,"endTime":777.72,"body":"phase like website was a phase"},{"speaker":"Paul Daly","startTime":774.48,"endTime":777.72,"body":"where there was like, 40,"},{"speaker":"Paul Daly","startTime":777.72,"endTime":780.9,"body":"website companies, and now"},{"speaker":"Paul Daly","startTime":777.72,"endTime":780.9,"body":"there's probably five or six."},{"speaker":"Paul Daly","startTime":781.5,"endTime":784.95,"body":"And then it got into Dr. And"},{"speaker":"Paul Daly","startTime":781.5,"endTime":784.95,"body":"there was like, you know, five,"},{"speaker":"Paul Daly","startTime":784.95,"endTime":789.21,"body":"or six, and now there's, like 40"},{"speaker":"Paul Daly","startTime":784.95,"endTime":789.21,"body":"of them. But now, when you look"},{"speaker":"Paul Daly","startTime":789.21,"endTime":792.21,"body":"at like what's going on, on the"},{"speaker":"Paul Daly","startTime":789.21,"endTime":792.21,"body":"data side, and especially what's"},{"speaker":"Paul Daly","startTime":792.21,"endTime":794.88,"body":"going to happen, you know, when"},{"speaker":"Paul Daly","startTime":792.21,"endTime":794.88,"body":"Google stuffs pushing it back"},{"speaker":"Paul Daly","startTime":794.88,"endTime":800.16,"body":"with first party data, the"},{"speaker":"Paul Daly","startTime":794.88,"endTime":800.16,"body":"ability to go in, and"},{"speaker":"Paul Daly","startTime":800.19,"endTime":805.47,"body":"orchestrate and connect that"},{"speaker":"Paul Daly","startTime":800.19,"endTime":805.47,"body":"data is one, it's a huge"},{"speaker":"Paul Daly","startTime":805.47,"endTime":809.22,"body":"opportunity that dealers are not"},{"speaker":"Paul Daly","startTime":805.47,"endTime":809.22,"body":"doing right now. Like we talked"},{"speaker":"Paul Daly","startTime":809.22,"endTime":813.45,"body":"with dealers all day long. And"},{"speaker":"Paul Daly","startTime":809.22,"endTime":813.45,"body":"they have this massive database"},{"speaker":"Paul Daly","startTime":813.45,"endTime":815.73,"body":"that they're literally just"},{"speaker":"Paul Daly","startTime":813.45,"endTime":815.73,"body":"sitting on. And if you look at"},{"speaker":"Paul Daly","startTime":815.73,"endTime":819.24,"body":"like the Walmart's the targets"},{"speaker":"Paul Daly","startTime":815.73,"endTime":819.24,"body":"and all that stuff, like they"},{"speaker":"Paul Daly","startTime":819.24,"endTime":823.8,"body":"launched their own ad network"},{"speaker":"Paul Daly","startTime":819.24,"endTime":823.8,"body":"and ad platform, because they"},{"speaker":"Paul Daly","startTime":823.8,"endTime":827.52,"body":"have an unbelievable amount of"},{"speaker":"Paul Daly","startTime":823.8,"endTime":827.52,"body":"first party data. And on the"},{"speaker":"Paul Daly","startTime":827.52,"endTime":833.07,"body":"dealer side, to connect that and"},{"speaker":"Paul Daly","startTime":827.52,"endTime":833.07,"body":"automate it, which is another"},{"speaker":"Paul Daly","startTime":833.07,"endTime":836.55,"body":"topic where some people are"},{"speaker":"Paul Daly","startTime":833.07,"endTime":836.55,"body":"afraid of automation. If you can"},{"speaker":"Paul Daly","startTime":836.55,"endTime":839.88,"body":"do that and unlock that, then,"},{"speaker":"Paul Daly","startTime":836.55,"endTime":839.88,"body":"you know, we're always talking"},{"speaker":"Paul Daly","startTime":839.88,"endTime":842.58,"body":"about customer data platforms,"},{"speaker":"Paul Daly","startTime":839.88,"endTime":842.58,"body":"and we're a customer data"},{"speaker":"Paul Daly","startTime":842.58,"endTime":846.3,"body":"experience platform. Outside of"},{"speaker":"Paul Daly","startTime":842.58,"endTime":846.3,"body":"automotive, they are everywhere,"},{"speaker":"Paul Daly","startTime":846.33,"endTime":851.13,"body":"all of the top brands are using"},{"speaker":"Paul Daly","startTime":846.33,"endTime":851.13,"body":"it. But you can't do it. Well,"},{"speaker":"Paul Daly","startTime":851.13,"endTime":854.73,"body":"you can do it now. But you"},{"speaker":"Paul Daly","startTime":851.13,"endTime":854.73,"body":"couldn't do it in auto purely"},{"speaker":"Paul Daly","startTime":854.73,"endTime":857.55,"body":"the way that our data is"},{"speaker":"Paul Daly","startTime":854.73,"endTime":857.55,"body":"structured. Luckily, our guys"},{"speaker":"Paul Daly","startTime":857.55,"endTime":859.92,"body":"have, you know, on at least are"},{"speaker":"Paul Daly","startTime":857.55,"endTime":859.92,"body":"figured out a way to connect"},{"speaker":"Paul Daly","startTime":859.92,"endTime":863.79,"body":"that data. And so what do you"},{"speaker":"Paul Daly","startTime":859.92,"endTime":863.79,"body":"see? That's where I saw the"},{"speaker":"Paul Daly","startTime":863.82,"endTime":864.54,"body":"opportunity, you"},{"speaker":"Paul Daly","startTime":867.57,"endTime":871.62,"body":"what is the thing that is in the"},{"speaker":"Paul Daly","startTime":867.57,"endTime":871.62,"body":"way right now? Right? Like what"},{"speaker":"Paul Daly","startTime":871.62,"endTime":874.26,"body":"is the thing it's in the way of"},{"speaker":"Paul Daly","startTime":871.62,"endTime":874.26,"body":"like mass adoption or mass"},{"speaker":"Paul Daly","startTime":874.26,"endTime":874.77,"body":"deployment?"},{"speaker":"Mike Colacchio","startTime":875.4,"endTime":879.0,"body":"Yeah, so we're"},{"speaker":"Mike Colacchio","startTime":875.4,"endTime":879.0,"body":"doing a lot ton of education on"},{"speaker":"Mike Colacchio","startTime":879.0,"endTime":882.33,"body":"like, what what it is because"},{"speaker":"Mike Colacchio","startTime":879.0,"endTime":882.33,"body":"when we talk to these dealers,"},{"speaker":"Mike Colacchio","startTime":882.33,"endTime":884.49,"body":"and you know, I mentioned, you"},{"speaker":"Mike Colacchio","startTime":882.33,"endTime":884.49,"body":"know, being afraid of"},{"speaker":"Mike Colacchio","startTime":884.49,"endTime":889.56,"body":"automation, a lot of dealers are"},{"speaker":"Mike Colacchio","startTime":884.49,"endTime":889.56,"body":"really just in tune with like"},{"speaker":"Mike Colacchio","startTime":889.59,"endTime":893.37,"body":"pulling the lever. Like they"},{"speaker":"Mike Colacchio","startTime":889.59,"endTime":893.37,"body":"need the friction point to pull"},{"speaker":"Mike Colacchio","startTime":893.37,"endTime":896.31,"body":"the lever and they don't want to"},{"speaker":"Mike Colacchio","startTime":893.37,"endTime":896.31,"body":"say all right, well, we can"},{"speaker":"Mike Colacchio","startTime":896.31,"endTime":899.55,"body":"actually use and look at ones"},{"speaker":"Mike Colacchio","startTime":896.31,"endTime":899.55,"body":"and zeros to look at the data"},{"speaker":"Mike Colacchio","startTime":899.55,"endTime":904.65,"body":"and say Rate, here's the output."},{"speaker":"Mike Colacchio","startTime":899.55,"endTime":904.65,"body":"Now we're going to do this. That"},{"speaker":"Mike Colacchio","startTime":904.65,"endTime":908.49,"body":"aspect is really just like not"},{"speaker":"Mike Colacchio","startTime":904.65,"endTime":908.49,"body":"saying it's like, hey, just let"},{"speaker":"Mike Colacchio","startTime":908.49,"endTime":912.03,"body":"the machine do it. But the"},{"speaker":"Mike Colacchio","startTime":908.49,"endTime":912.03,"body":"purely on the education because"},{"speaker":"Mike Colacchio","startTime":912.03,"endTime":916.47,"body":"it's never been done before,"},{"speaker":"Mike Colacchio","startTime":912.03,"endTime":916.47,"body":"like, Kyle, when you were at, at"},{"speaker":"Mike Colacchio","startTime":916.5,"endTime":919.95,"body":"your at your dealership, I'm"},{"speaker":"Mike Colacchio","startTime":916.5,"endTime":919.95,"body":"sure you were like, God, it'd be"},{"speaker":"Mike Colacchio","startTime":919.95,"endTime":924.21,"body":"so awesome if my CRM could"},{"speaker":"Mike Colacchio","startTime":919.95,"endTime":924.21,"body":"literally talk to this. And if"},{"speaker":"Mike Colacchio","startTime":924.21,"endTime":928.08,"body":"you made a call to your CRM"},{"speaker":"Mike Colacchio","startTime":924.21,"endTime":928.08,"body":"company to say, Hey, can you"},{"speaker":"Mike Colacchio","startTime":928.08,"endTime":931.17,"body":"work with, you know, vendor X,"},{"speaker":"Mike Colacchio","startTime":928.08,"endTime":931.17,"body":"Y, and Z? They'd say, Yeah, you"},{"speaker":"Mike Colacchio","startTime":931.17,"endTime":933.51,"body":"know, go pound sand, we'll get"},{"speaker":"Mike Colacchio","startTime":931.17,"endTime":933.51,"body":"to it on Q5."},{"speaker":"Kyle Mountsier","startTime":934.47,"endTime":937.32,"body":"Yeah, keep five."},{"speaker":"Kyle Mountsier","startTime":934.47,"endTime":937.32,"body":"They're like, they're like that."},{"speaker":"Kyle Mountsier","startTime":937.32,"endTime":940.62,"body":"So basically, what you do is you"},{"speaker":"Kyle Mountsier","startTime":937.32,"endTime":940.62,"body":"go to this report generator that"},{"speaker":"Kyle Mountsier","startTime":940.62,"endTime":943.68,"body":"breaks every eight minutes. And"},{"speaker":"Kyle Mountsier","startTime":940.62,"endTime":943.68,"body":"then once you get to the report"},{"speaker":"Kyle Mountsier","startTime":943.68,"endTime":948.21,"body":"generator, you download the CSV"},{"speaker":"Kyle Mountsier","startTime":943.68,"endTime":948.21,"body":"file, it's 10,000 pieces in it,"},{"speaker":"Kyle Mountsier","startTime":948.21,"endTime":950.52,"body":"and you're gonna have to filter"},{"speaker":"Kyle Mountsier","startTime":948.21,"endTime":950.52,"body":"through because half the names"},{"speaker":"Kyle Mountsier","startTime":950.52,"endTime":953.4,"body":"are broken. Once you get that"},{"speaker":"Kyle Mountsier","startTime":950.52,"endTime":953.4,"body":"synched up, then you can"},{"speaker":"Kyle Mountsier","startTime":953.4,"endTime":956.01,"body":"potentially send it as an email,"},{"speaker":"Kyle Mountsier","startTime":953.4,"endTime":956.01,"body":"but watch out, because there's a"},{"speaker":"Kyle Mountsier","startTime":956.01,"endTime":958.53,"body":"lot of privacy laws when you"},{"speaker":"Kyle Mountsier","startTime":956.01,"endTime":958.53,"body":"start downloading that stuff."},{"speaker":"Kyle Mountsier","startTime":958.53,"endTime":964.26,"body":"Right? But but don't worry,"},{"speaker":"Kyle Mountsier","startTime":958.53,"endTime":964.26,"body":"you're gonna be fine. Right? And"},{"speaker":"Kyle Mountsier","startTime":964.32,"endTime":967.05,"body":"yeah, so that's, that's a big"},{"speaker":"Kyle Mountsier","startTime":964.32,"endTime":967.05,"body":"deal. It's interesting to me,"},{"speaker":"Kyle Mountsier","startTime":967.05,"endTime":970.08,"body":"because when you look at I mean,"},{"speaker":"Kyle Mountsier","startTime":967.05,"endTime":970.08,"body":"you didn't say Ott, but when you"},{"speaker":"Kyle Mountsier","startTime":970.08,"endTime":973.02,"body":"look at this, it's like"},{"speaker":"Kyle Mountsier","startTime":970.08,"endTime":973.02,"body":"dealer.com days, you know,"},{"speaker":"Kyle Mountsier","startTime":973.02,"endTime":977.49,"body":"you're you're educating on SEM,"},{"speaker":"Kyle Mountsier","startTime":973.02,"endTime":977.49,"body":"right? It's, I mean, in"},{"speaker":"Kyle Mountsier","startTime":977.49,"endTime":981.63,"body":"2008 2009, that's not a new"},{"speaker":"Kyle Mountsier","startTime":977.49,"endTime":981.63,"body":"thing in like the world of"},{"speaker":"Kyle Mountsier","startTime":981.63,"endTime":984.3,"body":"marketing, right, that had"},{"speaker":"Kyle Mountsier","startTime":981.63,"endTime":984.3,"body":"already been around. So"},{"speaker":"Kyle Mountsier","startTime":984.36,"endTime":987.06,"body":"educating on that. And then, you"},{"speaker":"Kyle Mountsier","startTime":984.36,"endTime":987.06,"body":"know, we get to like the mid"},{"speaker":"Kyle Mountsier","startTime":987.06,"endTime":990.21,"body":"teens, and we're really"},{"speaker":"Kyle Mountsier","startTime":987.06,"endTime":990.21,"body":"educating on OTT and connected"},{"speaker":"Kyle Mountsier","startTime":990.21,"endTime":995.16,"body":"TV, video platforms, and dealers"},{"speaker":"Kyle Mountsier","startTime":990.21,"endTime":995.16,"body":"are learning what what they were"},{"speaker":"Kyle Mountsier","startTime":995.16,"endTime":998.1,"body":"doing on traditional actually"},{"speaker":"Kyle Mountsier","startTime":995.16,"endTime":998.1,"body":"applies at a deeper level there."},{"speaker":"Kyle Mountsier","startTime":998.22,"endTime":1001.76,"body":"And now we're learning that, oh,"},{"speaker":"Kyle Mountsier","startTime":998.22,"endTime":1001.76,"body":"we've been sitting on these"},{"speaker":"Kyle Mountsier","startTime":1001.76,"endTime":1004.82,"body":"databases for so long, and we"},{"speaker":"Kyle Mountsier","startTime":1001.76,"endTime":1004.82,"body":"say this word CDP and all of a"},{"speaker":"Kyle Mountsier","startTime":1004.82,"endTime":1007.43,"body":"sudden, it sounds like this big"},{"speaker":"Kyle Mountsier","startTime":1004.82,"endTime":1007.43,"body":"scary thing. And, and what"},{"speaker":"Kyle Mountsier","startTime":1007.43,"endTime":1010.64,"body":"you're saying is no, it's just"},{"speaker":"Kyle Mountsier","startTime":1007.43,"endTime":1010.64,"body":"connecting the data points, to"},{"speaker":"Kyle Mountsier","startTime":1010.64,"endTime":1015.47,"body":"enable ad advertising and user"},{"speaker":"Kyle Mountsier","startTime":1010.64,"endTime":1015.47,"body":"experience, and all of that,"},{"speaker":"Kyle Mountsier","startTime":1015.5,"endTime":1019.46,"body":"and, and all of that down the"},{"speaker":"Kyle Mountsier","startTime":1015.5,"endTime":1019.46,"body":"line. I am interested to see"},{"speaker":"Kyle Mountsier","startTime":1019.46,"endTime":1022.73,"body":"like, what's that next thing"},{"speaker":"Kyle Mountsier","startTime":1019.46,"endTime":1022.73,"body":"that comes? Like what is what is"},{"speaker":"Kyle Mountsier","startTime":1022.73,"endTime":1027.47,"body":"actually because if I think"},{"speaker":"Kyle Mountsier","startTime":1022.73,"endTime":1027.47,"body":"about SEM, and the audience"},{"speaker":"Kyle Mountsier","startTime":1027.47,"endTime":1030.08,"body":"strategies and things like that,"},{"speaker":"Kyle Mountsier","startTime":1027.47,"endTime":1030.08,"body":"that's the unlock to the"},{"speaker":"Kyle Mountsier","startTime":1030.08,"endTime":1034.82,"body":"learning of Ott, right. And when"},{"speaker":"Kyle Mountsier","startTime":1030.08,"endTime":1034.82,"body":"you think about all like the"},{"speaker":"Kyle Mountsier","startTime":1034.82,"endTime":1038.81,"body":"unlock to learning, you know,"},{"speaker":"Kyle Mountsier","startTime":1034.82,"endTime":1038.81,"body":"for a CDP was really, like you"},{"speaker":"Kyle Mountsier","startTime":1038.81,"endTime":1041.9,"body":"said, Google and Apple kind of"},{"speaker":"Kyle Mountsier","startTime":1038.81,"endTime":1041.9,"body":"coming away, there's always"},{"speaker":"Kyle Mountsier","startTime":1041.9,"endTime":1046.73,"body":"these unlocks. And I'm wondering"},{"speaker":"Kyle Mountsier","startTime":1041.9,"endTime":1046.73,"body":"if there's an unlock at the CDP"},{"speaker":"Kyle Mountsier","startTime":1046.76,"endTime":1051.41,"body":"or CDSP, or data connected"},{"speaker":"Kyle Mountsier","startTime":1046.76,"endTime":1051.41,"body":"layer, that that is just beyond"},{"speaker":"Kyle Mountsier","startTime":1051.41,"endTime":1053.87,"body":"it, that we're going to have to"},{"speaker":"Kyle Mountsier","startTime":1051.41,"endTime":1053.87,"body":"educate because now that we've,"},{"speaker":"Kyle Mountsier","startTime":1054.05,"endTime":1056.87,"body":"we've kind of done all these"},{"speaker":"Kyle Mountsier","startTime":1054.05,"endTime":1056.87,"body":"things now we have to educate on"},{"speaker":"Kyle Mountsier","startTime":1056.87,"endTime":1060.32,"body":"this. Are you seeing, like, are"},{"speaker":"Kyle Mountsier","startTime":1056.87,"endTime":1060.32,"body":"you seeing that next trend over"},{"speaker":"Kyle Mountsier","startTime":1060.32,"endTime":1063.74,"body":"the horizon on the on the unlock"},{"speaker":"Kyle Mountsier","startTime":1060.32,"endTime":1063.74,"body":"of what we need to get to?"},{"speaker":"Mike Colacchio","startTime":1065.12,"endTime":1068.81,"body":"You know, I"},{"speaker":"Mike Colacchio","startTime":1065.12,"endTime":1068.81,"body":"think right now to get to the"},{"speaker":"Mike Colacchio","startTime":1068.84,"endTime":1073.85,"body":"the next unlock, is we just need"},{"speaker":"Mike Colacchio","startTime":1068.84,"endTime":1073.85,"body":"to get people ingrained with"},{"speaker":"Mike Colacchio","startTime":1073.85,"endTime":1077.84,"body":"like, their new like world, like"},{"speaker":"Mike Colacchio","startTime":1073.85,"endTime":1077.84,"body":"they've had this like world and"},{"speaker":"Mike Colacchio","startTime":1077.84,"endTime":1081.74,"body":"you're basically lifting up like"},{"speaker":"Mike Colacchio","startTime":1077.84,"endTime":1081.74,"body":"the cloak in saying, Look, you"},{"speaker":"Mike Colacchio","startTime":1081.74,"endTime":1085.49,"body":"can actually use all this stuff."},{"speaker":"Mike Colacchio","startTime":1081.74,"endTime":1085.49,"body":"So the ability to really like"},{"speaker":"Mike Colacchio","startTime":1085.49,"endTime":1088.79,"body":"leverage the data that they"},{"speaker":"Mike Colacchio","startTime":1085.49,"endTime":1088.79,"body":"have, and moving through, like"},{"speaker":"Mike Colacchio","startTime":1088.79,"endTime":1092.15,"body":"what we just released to earn"},{"speaker":"Mike Colacchio","startTime":1088.79,"endTime":1092.15,"body":"last week with like, data lake,"},{"speaker":"Mike Colacchio","startTime":1092.15,"endTime":1095.9,"body":"like, that's another like, thing"},{"speaker":"Mike Colacchio","startTime":1092.15,"endTime":1095.9,"body":"that's been, it's been around"},{"speaker":"Mike Colacchio","startTime":1095.9,"endTime":1100.22,"body":"forever. But we just couldn't do"},{"speaker":"Mike Colacchio","startTime":1095.9,"endTime":1100.22,"body":"it in auto because all the data"},{"speaker":"Mike Colacchio","startTime":1100.22,"endTime":1104.9,"body":"is due it. I do think like, not,"},{"speaker":"Mike Colacchio","startTime":1100.22,"endTime":1104.9,"body":"you know, not to, you know, go"},{"speaker":"Mike Colacchio","startTime":1104.9,"endTime":1108.17,"body":"around your crush. But I do"},{"speaker":"Mike Colacchio","startTime":1104.9,"endTime":1108.17,"body":"think that as these become more"},{"speaker":"Mike Colacchio","startTime":1108.35,"endTime":1112.31,"body":"ingrained in automotive, I"},{"speaker":"Mike Colacchio","startTime":1108.35,"endTime":1112.31,"body":"believe that the vendor"},{"speaker":"Mike Colacchio","startTime":1112.34,"endTime":1115.49,"body":"ecosystem, because the dealers"},{"speaker":"Mike Colacchio","startTime":1112.34,"endTime":1115.49,"body":"are going to demand it and I"},{"speaker":"Mike Colacchio","startTime":1115.52,"endTime":1118.97,"body":"talked with dealers last time,"},{"speaker":"Mike Colacchio","startTime":1115.52,"endTime":1118.97,"body":"they hold the keys to this,"},{"speaker":"Mike Colacchio","startTime":1119.33,"endTime":1122.57,"body":"like, who pays the bills for all"},{"speaker":"Mike Colacchio","startTime":1119.33,"endTime":1122.57,"body":"of all the vendors, you know,"},{"speaker":"Mike Colacchio","startTime":1122.57,"endTime":1126.5,"body":"present company included, if"},{"speaker":"Mike Colacchio","startTime":1122.57,"endTime":1126.5,"body":"they need to get a better open"},{"speaker":"Mike Colacchio","startTime":1126.53,"endTime":1130.37,"body":"ecosystem. I think what we're"},{"speaker":"Mike Colacchio","startTime":1126.53,"endTime":1130.37,"body":"gonna get out of it, is we're"},{"speaker":"Mike Colacchio","startTime":1130.37,"endTime":1133.49,"body":"gonna get a better ecosystem"},{"speaker":"Mike Colacchio","startTime":1130.37,"endTime":1133.49,"body":"where dealers or vendors are"},{"speaker":"Mike Colacchio","startTime":1133.49,"endTime":1137.81,"body":"going to start talking to each"},{"speaker":"Mike Colacchio","startTime":1133.49,"endTime":1137.81,"body":"other. Otherwise, they're, you"},{"speaker":"Mike Colacchio","startTime":1137.81,"endTime":1140.48,"body":"know, they're gonna get left"},{"speaker":"Mike Colacchio","startTime":1137.81,"endTime":1140.48,"body":"behind because if you know,"},{"speaker":"Mike Colacchio","startTime":1140.57,"endTime":1143.72,"body":"insert vendor x, if they talk to"},{"speaker":"Mike Colacchio","startTime":1140.57,"endTime":1143.72,"body":"vendor y, and it creates a"},{"speaker":"Mike Colacchio","startTime":1143.72,"endTime":1146.12,"body":"seamless relationship, instead"},{"speaker":"Mike Colacchio","startTime":1143.72,"endTime":1146.12,"body":"of just putting up the"},{"speaker":"Mike Colacchio","startTime":1146.12,"endTime":1148.79,"body":"guardrails and saying, Hey, this"},{"speaker":"Mike Colacchio","startTime":1146.12,"endTime":1148.79,"body":"is us and this is our data, you"},{"speaker":"Mike Colacchio","startTime":1148.79,"endTime":1151.55,"body":"can't have it unless you pay us"},{"speaker":"Mike Colacchio","startTime":1148.79,"endTime":1151.55,"body":"X y\u0026z And guess what, we're not"},{"speaker":"Mike Colacchio","startTime":1151.55,"endTime":1152.33,"body":"going to integrate?"},{"speaker":"Kyle Mountsier","startTime":1153.35,"endTime":1155.6,"body":"You know, yeah,"},{"speaker":"Kyle Mountsier","startTime":1153.35,"endTime":1155.6,"body":"you know, that's, that's a big"},{"speaker":"Kyle Mountsier","startTime":1155.6,"endTime":1159.44,"body":"reason for this podcast, because"},{"speaker":"Kyle Mountsier","startTime":1155.6,"endTime":1159.44,"body":"there's this like, triangle of"},{"speaker":"Kyle Mountsier","startTime":1159.44,"endTime":1162.11,"body":"relationship that we're actually"},{"speaker":"Kyle Mountsier","startTime":1159.44,"endTime":1162.11,"body":"like, we're gonna make a diamond"},{"speaker":"Kyle Mountsier","startTime":1162.11,"endTime":1165.02,"body":"at some point. I'm trying to"},{"speaker":"Kyle Mountsier","startTime":1162.11,"endTime":1165.02,"body":"convince everyone but there's"},{"speaker":"Kyle Mountsier","startTime":1165.02,"endTime":1169.22,"body":"this relationship like dealer"},{"speaker":"Kyle Mountsier","startTime":1165.02,"endTime":1169.22,"body":"OEM customer industry partner,"},{"speaker":"Kyle Mountsier","startTime":1169.37,"endTime":1173.48,"body":"right? And right now they are"},{"speaker":"Kyle Mountsier","startTime":1169.37,"endTime":1173.48,"body":"like us floating on islands for"},{"speaker":"Kyle Mountsier","startTime":1173.48,"endTime":1176.03,"body":"the most part, there's a lot"},{"speaker":"Kyle Mountsier","startTime":1173.48,"endTime":1176.03,"body":"more integration starting to"},{"speaker":"Kyle Mountsier","startTime":1176.03,"endTime":1181.73,"body":"happen and and really, the that"},{"speaker":"Kyle Mountsier","startTime":1176.03,"endTime":1181.73,"body":"those relationships have to be"},{"speaker":"Kyle Mountsier","startTime":1181.73,"endTime":1186.59,"body":"super symbiotic. And especially,"},{"speaker":"Kyle Mountsier","startTime":1181.73,"endTime":1186.59,"body":"and I think you're I think"},{"speaker":"Kyle Mountsier","startTime":1186.59,"endTime":1190.31,"body":"you've nailed it is this and I'm"},{"speaker":"Kyle Mountsier","startTime":1186.59,"endTime":1190.31,"body":"starting to see it open up where"},{"speaker":"Kyle Mountsier","startTime":1190.34,"endTime":1193.76,"body":"industry partners are going,"},{"speaker":"Kyle Mountsier","startTime":1190.34,"endTime":1193.76,"body":"okay, okay, fine. We're gonna"},{"speaker":"Kyle Mountsier","startTime":1193.76,"endTime":1196.22,"body":"play ball together. We're"},{"speaker":"Kyle Mountsier","startTime":1193.76,"endTime":1196.22,"body":"actually going to work together"},{"speaker":"Kyle Mountsier","startTime":1196.22,"endTime":1200.15,"body":"and I'm even seeing these like"},{"speaker":"Kyle Mountsier","startTime":1196.22,"endTime":1200.15,"body":"the industry part. There's"},{"speaker":"Kyle Mountsier","startTime":1200.15,"endTime":1203.33,"body":"coming together, and like"},{"speaker":"Kyle Mountsier","startTime":1200.15,"endTime":1203.33,"body":"supporting the dealer together,"},{"speaker":"Kyle Mountsier","startTime":1203.39,"endTime":1206.09,"body":"right? Where they're having"},{"speaker":"Kyle Mountsier","startTime":1203.39,"endTime":1206.09,"body":"meetings outside of the dealer"},{"speaker":"Kyle Mountsier","startTime":1206.09,"endTime":1210.02,"body":"and going, Hey, mutual client,"},{"speaker":"Kyle Mountsier","startTime":1206.09,"endTime":1210.02,"body":"how can we serve the client"},{"speaker":"Kyle Mountsier","startTime":1210.02,"endTime":1213.26,"body":"better as as a dealer and the"},{"speaker":"Kyle Mountsier","startTime":1210.02,"endTime":1213.26,"body":"dealer is actually calling them"},{"speaker":"Kyle Mountsier","startTime":1213.26,"endTime":1215.84,"body":"out to that going, Hey, look,"},{"speaker":"Kyle Mountsier","startTime":1213.26,"endTime":1215.84,"body":"y'all gotta get y'all gotta"},{"speaker":"Kyle Mountsier","startTime":1215.84,"endTime":1219.08,"body":"figure things out together,"},{"speaker":"Kyle Mountsier","startTime":1215.84,"endTime":1219.08,"body":"because I want to use each of"},{"speaker":"Kyle Mountsier","startTime":1219.08,"endTime":1222.53,"body":"you as partners. And I can't do"},{"speaker":"Kyle Mountsier","startTime":1219.08,"endTime":1222.53,"body":"that unless you talk better."},{"speaker":"Kyle Mountsier","startTime":1222.83,"endTime":1227.69,"body":"Right. And so I do think I'm"},{"speaker":"Kyle Mountsier","startTime":1222.83,"endTime":1227.69,"body":"seeing that as a more healthy"},{"speaker":"Kyle Mountsier","startTime":1227.69,"endTime":1231.26,"body":"relationship between dealers and"},{"speaker":"Kyle Mountsier","startTime":1227.69,"endTime":1231.26,"body":"industry partners. And I think"},{"speaker":"Kyle Mountsier","startTime":1231.26,"endTime":1233.66,"body":"that the more we can have those"},{"speaker":"Kyle Mountsier","startTime":1231.26,"endTime":1233.66,"body":"conversations, you're right,"},{"speaker":"Kyle Mountsier","startTime":1233.66,"endTime":1237.5,"body":"that that, that it's actually"},{"speaker":"Kyle Mountsier","startTime":1233.66,"endTime":1237.5,"body":"going to speed up the ability to"},{"speaker":"Kyle Mountsier","startTime":1237.53,"endTime":1242.0,"body":"create better customer"},{"speaker":"Kyle Mountsier","startTime":1237.53,"endTime":1242.0,"body":"experiences. Right? So and I"},{"speaker":"Kyle Mountsier","startTime":1242.0,"endTime":1248.12,"body":"love that, like, you guys call"},{"speaker":"Kyle Mountsier","startTime":1242.0,"endTime":1248.12,"body":"it the CD XP experience. You"},{"speaker":"Kyle Mountsier","startTime":1248.12,"endTime":1251.9,"body":"know, if people are maybe"},{"speaker":"Kyle Mountsier","startTime":1248.12,"endTime":1251.9,"body":"familiar with a CDP. When you"},{"speaker":"Kyle Mountsier","startTime":1251.9,"endTime":1257.3,"body":"think CD XP, what's the"},{"speaker":"Kyle Mountsier","startTime":1251.9,"endTime":1257.3,"body":"experience? So for people that"},{"speaker":"Kyle Mountsier","startTime":1257.3,"endTime":1260.93,"body":"don't CDP customer data"},{"speaker":"Kyle Mountsier","startTime":1257.3,"endTime":1260.93,"body":"platform, right, so that's like,"},{"speaker":"Kyle Mountsier","startTime":1261.08,"endTime":1265.91,"body":"all of your customer data in one"},{"speaker":"Kyle Mountsier","startTime":1261.08,"endTime":1265.91,"body":"place. And really, it's, it's"},{"speaker":"Kyle Mountsier","startTime":1265.91,"endTime":1269.45,"body":"really just a layer that you're"},{"speaker":"Kyle Mountsier","startTime":1265.91,"endTime":1269.45,"body":"able to execute on. And you're"},{"speaker":"Kyle Mountsier","startTime":1269.45,"endTime":1273.2,"body":"saying that there's a customer"},{"speaker":"Kyle Mountsier","startTime":1269.45,"endTime":1273.2,"body":"data experience platform. So"},{"speaker":"Kyle Mountsier","startTime":1273.2,"endTime":1276.38,"body":"what's the experience part of"},{"speaker":"Kyle Mountsier","startTime":1273.2,"endTime":1276.38,"body":"it? What What are you saying,"},{"speaker":"Kyle Mountsier","startTime":1276.44,"endTime":1280.07,"body":"You're you're unlocking, that's"},{"speaker":"Kyle Mountsier","startTime":1276.44,"endTime":1280.07,"body":"more than like a CDP?"},{"speaker":"Mike Colacchio","startTime":1280.55,"endTime":1284.39,"body":"Yeah. So so like"},{"speaker":"Mike Colacchio","startTime":1280.55,"endTime":1284.39,"body":"a CDP is basically like you just"},{"speaker":"Mike Colacchio","startTime":1284.39,"endTime":1288.23,"body":"did a great job explaining it on"},{"speaker":"Mike Colacchio","startTime":1284.39,"endTime":1288.23,"body":"the CD XP on the experience side"},{"speaker":"Mike Colacchio","startTime":1288.26,"endTime":1291.56,"body":"is that a lot of times when when"},{"speaker":"Mike Colacchio","startTime":1288.26,"endTime":1291.56,"body":"you look at your customer"},{"speaker":"Mike Colacchio","startTime":1291.56,"endTime":1294.89,"body":"database, and you can say, hey,"},{"speaker":"Mike Colacchio","startTime":1291.56,"endTime":1294.89,"body":"you know, Paul, Paul bought a"},{"speaker":"Mike Colacchio","startTime":1294.89,"endTime":1298.94,"body":"car, this is Paul's third car,"},{"speaker":"Mike Colacchio","startTime":1294.89,"endTime":1298.94,"body":"his lease is coming up. And I"},{"speaker":"Mike Colacchio","startTime":1298.94,"endTime":1302.27,"body":"know that he's on my site, and"},{"speaker":"Mike Colacchio","startTime":1298.94,"endTime":1302.27,"body":"he's browsing, you know, VDP. So"},{"speaker":"Mike Colacchio","startTime":1302.27,"endTime":1305.0,"body":"I'm going to trigger an email to"},{"speaker":"Mike Colacchio","startTime":1302.27,"endTime":1305.0,"body":"Paul, that that's actually going"},{"speaker":"Mike Colacchio","startTime":1305.0,"endTime":1307.82,"body":"to be relevant because I know"},{"speaker":"Mike Colacchio","startTime":1305.0,"endTime":1307.82,"body":"where he's at. And I know what"},{"speaker":"Mike Colacchio","startTime":1307.82,"endTime":1309.95,"body":"he's looking at, I know what he"},{"speaker":"Mike Colacchio","startTime":1307.82,"endTime":1309.95,"body":"already bought. And I know when"},{"speaker":"Mike Colacchio","startTime":1309.95,"endTime":1313.46,"body":"that's maturing. So those four"},{"speaker":"Mike Colacchio","startTime":1309.95,"endTime":1313.46,"body":"things is where you actually"},{"speaker":"Mike Colacchio","startTime":1313.46,"endTime":1316.94,"body":"unlocked. Right? So that's when"},{"speaker":"Mike Colacchio","startTime":1313.46,"endTime":1316.94,"body":"you actually do the activation."},{"speaker":"Mike Colacchio","startTime":1317.24,"endTime":1321.8,"body":"Now on the experience side, is"},{"speaker":"Mike Colacchio","startTime":1317.24,"endTime":1321.8,"body":"when you the end goal for every"},{"speaker":"Mike Colacchio","startTime":1321.8,"endTime":1324.71,"body":"single person in auto is to"},{"speaker":"Mike Colacchio","startTime":1321.8,"endTime":1324.71,"body":"drive them to where"},{"speaker":"Kyle Mountsier","startTime":1325.64,"endTime":1327.38,"body":"your website or"},{"speaker":"Kyle Mountsier","startTime":1325.64,"endTime":1327.38,"body":"the website or"},{"speaker":"Mike Colacchio","startTime":1329.75,"endTime":1332.84,"body":"if I do my"},{"speaker":"Mike Colacchio","startTime":1329.75,"endTime":1332.84,"body":"marketing, and it works, and I"},{"speaker":"Mike Colacchio","startTime":1332.84,"endTime":1337.13,"body":"get them to the site, where the"},{"speaker":"Mike Colacchio","startTime":1332.84,"endTime":1337.13,"body":"CDP's kind of fall right now is"},{"speaker":"Mike Colacchio","startTime":1337.13,"endTime":1340.97,"body":"that when I get them to the"},{"speaker":"Mike Colacchio","startTime":1337.13,"endTime":1340.97,"body":"site, I'm driving them to let's"},{"speaker":"Mike Colacchio","startTime":1340.97,"endTime":1345.95,"body":"say, you know, leasing Paul, a"},{"speaker":"Mike Colacchio","startTime":1340.97,"endTime":1345.95,"body":"Telluride, and his lease is"},{"speaker":"Mike Colacchio","startTime":1345.95,"endTime":1348.77,"body":"coming up and say, Hey, Paul,"},{"speaker":"Mike Colacchio","startTime":1345.95,"endTime":1348.77,"body":"we'd love to buy your Telluride."},{"speaker":"Mike Colacchio","startTime":1348.77,"endTime":1353.33,"body":"Here's the new, you know, 2022,"},{"speaker":"Mike Colacchio","startTime":1348.77,"endTime":1353.33,"body":"or 2023, here's your offer, and"},{"speaker":"Mike Colacchio","startTime":1353.33,"endTime":1356.78,"body":"you land them. There's a break"},{"speaker":"Mike Colacchio","startTime":1353.33,"endTime":1356.78,"body":"in marketing connectivity. And"},{"speaker":"Mike Colacchio","startTime":1356.78,"endTime":1359.66,"body":"marketing connectivity is"},{"speaker":"Mike Colacchio","startTime":1356.78,"endTime":1359.66,"body":"basically what enticed me to"},{"speaker":"Mike Colacchio","startTime":1359.66,"endTime":1363.68,"body":"click on the ad, or click on the"},{"speaker":"Mike Colacchio","startTime":1359.66,"endTime":1363.68,"body":"email. And then when I get to"},{"speaker":"Mike Colacchio","startTime":1363.68,"endTime":1369.53,"body":"the site, is it going to be"},{"speaker":"Mike Colacchio","startTime":1363.68,"endTime":1369.53,"body":"there? Now, right now? It's not"},{"speaker":"Mike Colacchio","startTime":1370.52,"endTime":1373.49,"body":"in I'm talking about in general"},{"speaker":"Mike Colacchio","startTime":1370.52,"endTime":1373.49,"body":"automotive, right. So like, if I"},{"speaker":"Mike Colacchio","startTime":1373.49,"endTime":1376.25,"body":"send Paul that ad, basically,"},{"speaker":"Mike Colacchio","startTime":1373.49,"endTime":1376.25,"body":"what we're doing on the"},{"speaker":"Mike Colacchio","startTime":1376.25,"endTime":1379.64,"body":"experience side is because we're"},{"speaker":"Mike Colacchio","startTime":1376.25,"endTime":1379.64,"body":"connected on the CRM, and we"},{"speaker":"Mike Colacchio","startTime":1379.64,"endTime":1382.46,"body":"have that data layer, when he"},{"speaker":"Mike Colacchio","startTime":1379.64,"endTime":1382.46,"body":"goes to the site, on the"},{"speaker":"Mike Colacchio","startTime":1382.46,"endTime":1386.15,"body":"experience side, it'll say"},{"speaker":"Mike Colacchio","startTime":1382.46,"endTime":1386.15,"body":"there's a, you know, a video"},{"speaker":"Mike Colacchio","startTime":1386.15,"endTime":1389.3,"body":"that says, Hey, Paul, here's"},{"speaker":"Mike Colacchio","startTime":1386.15,"endTime":1389.3,"body":"your offer on the blah, blah,"},{"speaker":"Mike Colacchio","startTime":1389.3,"endTime":1392.3,"body":"blah, like whatever offer it is."},{"speaker":"Mike Colacchio","startTime":1389.3,"endTime":1392.3,"body":"So now you solve marketing one"},{"speaker":"Mike Colacchio","startTime":1392.3,"endTime":1394.64,"body":"on one, which is like, what did"},{"speaker":"Mike Colacchio","startTime":1392.3,"endTime":1394.64,"body":"I click on? Then? How do I get"},{"speaker":"Mike Colacchio","startTime":1394.64,"endTime":1399.38,"body":"to it? And that's just purely on"},{"speaker":"Mike Colacchio","startTime":1394.64,"endTime":1399.38,"body":"the experience side. And then we"},{"speaker":"Mike Colacchio","startTime":1399.38,"endTime":1402.77,"body":"think about digital retailing,"},{"speaker":"Mike Colacchio","startTime":1399.38,"endTime":1402.77,"body":"like we had this huge boom of"},{"speaker":"Mike Colacchio","startTime":1402.77,"endTime":1405.5,"body":"digital retailing, that like"},{"speaker":"Mike Colacchio","startTime":1402.77,"endTime":1405.5,"body":"went up and went down, and I was"},{"speaker":"Mike Colacchio","startTime":1405.5,"endTime":1408.17,"body":"at di when this happened. So"},{"speaker":"Mike Colacchio","startTime":1405.5,"endTime":1408.17,"body":"like, it was like, Oh, my God,"},{"speaker":"Mike Colacchio","startTime":1408.17,"endTime":1410.81,"body":"we got to do digital retailing."},{"speaker":"Mike Colacchio","startTime":1408.17,"endTime":1410.81,"body":"And everyone's like, we're"},{"speaker":"Mike Colacchio","startTime":1410.81,"endTime":1416.54,"body":"selling so many cars get this"},{"speaker":"Mike Colacchio","startTime":1410.81,"endTime":1416.54,"body":"off my site. Right? So, but when"},{"speaker":"Mike Colacchio","startTime":1416.54,"endTime":1419.18,"body":"that was happening, if you think"},{"speaker":"Mike Colacchio","startTime":1416.54,"endTime":1419.18,"body":"about this, and everyone's"},{"speaker":"Mike Colacchio","startTime":1419.18,"endTime":1423.32,"body":"trying to move to this"},{"speaker":"Mike Colacchio","startTime":1419.18,"endTime":1423.32,"body":"transactional site, so everyone"},{"speaker":"Mike Colacchio","startTime":1423.32,"endTime":1426.29,"body":"advertises offers, probably not"},{"speaker":"Mike Colacchio","startTime":1423.32,"endTime":1426.29,"body":"as much now, but there will be"},{"speaker":"Mike Colacchio","startTime":1426.29,"endTime":1430.22,"body":"soon. If I click on that, you"},{"speaker":"Mike Colacchio","startTime":1426.29,"endTime":1430.22,"body":"know, will continue with the"},{"speaker":"Mike Colacchio","startTime":1430.22,"endTime":1435.35,"body":"Telluride lease offer. If I'm"},{"speaker":"Mike Colacchio","startTime":1430.22,"endTime":1435.35,"body":"retargeting Paul on Facebook, or"},{"speaker":"Mike Colacchio","startTime":1435.35,"endTime":1439.46,"body":"Google and he sees an offer for"},{"speaker":"Mike Colacchio","startTime":1435.35,"endTime":1439.46,"body":"X vehicle, and I click on that,"},{"speaker":"Mike Colacchio","startTime":1439.46,"endTime":1444.68,"body":"which is the offer that I'm"},{"speaker":"Mike Colacchio","startTime":1439.46,"endTime":1444.68,"body":"enticement to click on Namie,"},{"speaker":"Mike Colacchio","startTime":1444.68,"endTime":1448.7,"body":"one site where you can"},{"speaker":"Mike Colacchio","startTime":1444.68,"endTime":1448.7,"body":"dynamically push the offer into"},{"speaker":"Mike Colacchio","startTime":1448.7,"endTime":1454.46,"body":"the digital retailing tool on"},{"speaker":"Mike Colacchio","startTime":1448.7,"endTime":1454.46,"body":"the VDP. Right, not existed now."},{"speaker":"Mike Colacchio","startTime":1454.49,"endTime":1458.84,"body":"Right? So think about that, on"},{"speaker":"Mike Colacchio","startTime":1454.49,"endTime":1458.84,"body":"the experience side, is that I"},{"speaker":"Mike Colacchio","startTime":1458.84,"endTime":1462.23,"body":"enticed him to click on that"},{"speaker":"Mike Colacchio","startTime":1458.84,"endTime":1462.23,"body":"lease offer, let's call it 199."},{"speaker":"Mike Colacchio","startTime":1462.23,"endTime":1465.05,"body":"I drive him to the VDP. And"},{"speaker":"Mike Colacchio","startTime":1462.23,"endTime":1465.05,"body":"what's the first thing he sees"},{"speaker":"Mike Colacchio","startTime":1465.56,"endTime":1469.04,"body":"399 Blah, blah, blah, XYZ. And"},{"speaker":"Mike Colacchio","startTime":1465.56,"endTime":1469.04,"body":"guess what the offer that he"},{"speaker":"Mike Colacchio","startTime":1469.04,"endTime":1473.57,"body":"clicked on is nowhere to be"},{"speaker":"Mike Colacchio","startTime":1469.04,"endTime":1473.57,"body":"found. So what we do is that we"},{"speaker":"Mike Colacchio","startTime":1473.57,"endTime":1477.77,"body":"orchestrate that entire"},{"speaker":"Mike Colacchio","startTime":1473.57,"endTime":1477.77,"body":"experience, advertising, email,"},{"speaker":"Mike Colacchio","startTime":1477.8,"endTime":1480.56,"body":"audience, all that stuff. And"},{"speaker":"Mike Colacchio","startTime":1477.8,"endTime":1480.56,"body":"then when they go to the site,"},{"speaker":"Mike Colacchio","startTime":1481.04,"endTime":1483.77,"body":"or it's smart enough to"},{"speaker":"Mike Colacchio","startTime":1481.04,"endTime":1483.77,"body":"recognize what they did, and"},{"speaker":"Mike Colacchio","startTime":1483.77,"endTime":1486.23,"body":"what they clicked on, it serves"},{"speaker":"Mike Colacchio","startTime":1483.77,"endTime":1486.23,"body":"a relevant offer. And that's"},{"speaker":"Mike Colacchio","startTime":1486.23,"endTime":1488.72,"body":"where the x comes in. In the"},{"speaker":"Mike Colacchio","startTime":1486.23,"endTime":1488.72,"body":"CDSP."},{"speaker":"Paul Daly","startTime":1489.02,"endTime":1491.6,"body":"We talk about all the"},{"speaker":"Paul Daly","startTime":1489.02,"endTime":1491.6,"body":"time, like Kyle said earlier,"},{"speaker":"Paul Daly","startTime":1491.63,"endTime":1494.06,"body":"that's what we're trying to do"},{"speaker":"Paul Daly","startTime":1491.63,"endTime":1494.06,"body":"here with this podcast in"},{"speaker":"Paul Daly","startTime":1494.06,"endTime":1496.94,"body":"general and just the ASOTU"},{"speaker":"Paul Daly","startTime":1494.06,"endTime":1496.94,"body":"Community anyway, is to get"},{"speaker":"Paul Daly","startTime":1496.94,"endTime":1499.97,"body":"people collabing and working"},{"speaker":"Paul Daly","startTime":1496.94,"endTime":1499.97,"body":"together to solve the customer."},{"speaker":"Paul Daly","startTime":1499.97,"endTime":1503.24,"body":"experience, because that is the"},{"speaker":"Paul Daly","startTime":1499.97,"endTime":1503.24,"body":"way that franchise retail"},{"speaker":"Paul Daly","startTime":1503.24,"endTime":1506.09,"body":"Automotive is going to win,"},{"speaker":"Paul Daly","startTime":1503.24,"endTime":1506.09,"body":"right by working together to"},{"speaker":"Paul Daly","startTime":1506.09,"endTime":1509.39,"body":"solve that. And the rest of the"},{"speaker":"Paul Daly","startTime":1506.09,"endTime":1509.39,"body":"world is innovating very quickly"},{"speaker":"Paul Daly","startTime":1509.39,"endTime":1513.32,"body":"and EVS and new entrants to the,"},{"speaker":"Paul Daly","startTime":1509.39,"endTime":1513.32,"body":"you know, to the manufacturing"},{"speaker":"Paul Daly","startTime":1513.32,"endTime":1516.62,"body":"game, all of that stuff is just"},{"speaker":"Paul Daly","startTime":1513.32,"endTime":1516.62,"body":"forcing the velocity of"},{"speaker":"Paul Daly","startTime":1516.62,"endTime":1520.28,"body":"innovation to increase. And like"},{"speaker":"Paul Daly","startTime":1516.62,"endTime":1520.28,"body":"if we stay in our silos, it's"},{"speaker":"Paul Daly","startTime":1520.28,"endTime":1523.34,"body":"just not going to happen. So,"},{"speaker":"Paul Daly","startTime":1520.28,"endTime":1523.34,"body":"thank you so much for coming"},{"speaker":"Paul Daly","startTime":1523.34,"endTime":1526.22,"body":"today. And sharing your little"},{"speaker":"Paul Daly","startTime":1523.34,"endTime":1526.22,"body":"corner of the world and what"},{"speaker":"Paul Daly","startTime":1526.22,"endTime":1528.14,"body":"you're doing to solve the"},{"speaker":"Paul Daly","startTime":1526.22,"endTime":1528.14,"body":"consumer experience. I know"},{"speaker":"Paul Daly","startTime":1528.14,"endTime":1531.29,"body":"there's gonna be a lot more"},{"speaker":"Paul Daly","startTime":1528.14,"endTime":1531.29,"body":"coming from AutoLeadStar soon so"},{"speaker":"Paul Daly","startTime":1531.29,"endTime":1533.6,"body":"thank you so much for joining us"},{"speaker":"Paul Daly","startTime":1531.29,"endTime":1533.6,"body":"today."},{"speaker":"Michael Cirillo","startTime":1537.65,"endTime":1540.08,"body":"I had a"},{"speaker":"Michael Cirillo","startTime":1537.65,"endTime":1540.08,"body":"neighbor who played professional"},{"speaker":"Michael Cirillo","startTime":1540.08,"endTime":1544.61,"body":"baseball at baseball in Canada."},{"speaker":"Michael Cirillo","startTime":1540.08,"endTime":1544.61,"body":"Well, so the thing is, he played"},{"speaker":"Michael Cirillo","startTime":1544.61,"endTime":1545.36,"body":"baseball and then"},{"speaker":"Kyle Mountsier","startTime":1545.81,"endTime":1548.09,"body":"Jays Come on,"},{"speaker":"Kyle Mountsier","startTime":1545.81,"endTime":1548.09,"body":"man. Oh, well, yes, the"},{"speaker":"Paul Daly","startTime":1548.09,"endTime":1549.95,"body":"blues. I mean, they"},{"speaker":"Paul Daly","startTime":1548.09,"endTime":1549.95,"body":"have a dome though. Like what do"},{"speaker":"Paul Daly","startTime":1549.95,"endTime":1550.88,"body":"they practice?"},{"speaker":"Michael Cirillo","startTime":1553.28,"endTime":1556.55,"body":"On a field"},{"speaker":"Michael Cirillo","startTime":1553.28,"endTime":1556.55,"body":"somewhere outside baseball than"},{"speaker":"Michael Cirillo","startTime":1556.55,"endTime":1557.15,"body":"ice rink,"},{"speaker":"Kyle Mountsier","startTime":1557.24,"endTime":1560.0,"body":"right? The high"},{"speaker":"Kyle Mountsier","startTime":1557.24,"endTime":1560.0,"body":"school parking lot. 30 days in"},{"speaker":"Kyle Mountsier","startTime":1560.0,"endTime":1560.9,"body":"the middle of the summer."},{"speaker":"Michael Cirillo","startTime":1561.62,"endTime":1564.62,"body":"Baseball, my"},{"speaker":"Michael Cirillo","startTime":1561.62,"endTime":1564.62,"body":"neighbor, my neighbor, his name"},{"speaker":"Michael Cirillo","startTime":1564.62,"endTime":1567.38,"body":"was Monty. I can't remember his"},{"speaker":"Michael Cirillo","startTime":1564.62,"endTime":1567.38,"body":"last name. But he got recruited"},{"speaker":"Michael Cirillo","startTime":1567.38,"endTime":1570.56,"body":"by the Oakland A's played a two"},{"speaker":"Michael Cirillo","startTime":1567.38,"endTime":1570.56,"body":"full seasons with the Oakland"},{"speaker":"Michael Cirillo","startTime":1570.56,"endTime":1574.61,"body":"A's. You know, imagine his whole"},{"speaker":"Michael Cirillo","startTime":1570.56,"endTime":1574.61,"body":"life's dream was to make it to"},{"speaker":"Michael Cirillo","startTime":1574.61,"endTime":1578.66,"body":"the pros. He makes it to the"},{"speaker":"Michael Cirillo","startTime":1574.61,"endTime":1578.66,"body":"pros, takes a baseball to the"},{"speaker":"Michael Cirillo","startTime":1578.66,"endTime":1582.26,"body":"wrist and breaks the only bone"},{"speaker":"Michael Cirillo","startTime":1578.66,"endTime":1582.26,"body":"in your wrist that never heals"},{"speaker":"Michael Cirillo","startTime":1582.92,"endTime":1583.61,"body":"the end."},{"speaker":"Paul Daly","startTime":1585.44,"endTime":1586.61,"body":"What's he doing now?"},{"speaker":"Michael Cirillo","startTime":1587.06,"endTime":1587.93,"body":"He's a realtor."},{"speaker":"Kyle Mountsier","startTime":1588.32,"endTime":1592.67,"body":"He's rails kind"},{"speaker":"Kyle Mountsier","startTime":1588.32,"endTime":1592.67,"body":"of. Right. I mean, basically,"},{"speaker":"Kyle Mountsier","startTime":1592.73,"endTime":1595.49,"body":"you know, that's what all good."},{"speaker":"Kyle Mountsier","startTime":1592.73,"endTime":1595.49,"body":"That's what all good people do"},{"speaker":"Kyle Mountsier","startTime":1595.49,"endTime":1597.47,"body":"that don't know what to do with"},{"speaker":"Kyle Mountsier","startTime":1595.49,"endTime":1597.47,"body":"the rest of their lives as they"},{"speaker":"Kyle Mountsier","startTime":1597.47,"endTime":1600.77,"body":"go to sales. But here's what's"},{"speaker":"Kyle Mountsier","startTime":1597.47,"endTime":1600.77,"body":"interesting is my collage. Yo, I"},{"speaker":"Kyle Mountsier","startTime":1600.77,"endTime":1604.58,"body":"love his story of like, I've"},{"speaker":"Kyle Mountsier","startTime":1600.77,"endTime":1604.58,"body":"basically gone to all of the"},{"speaker":"Kyle Mountsier","startTime":1604.58,"endTime":1608.42,"body":"places where I can't just tell"},{"speaker":"Kyle Mountsier","startTime":1604.58,"endTime":1608.42,"body":"you like we have a thing that"},{"speaker":"Kyle Mountsier","startTime":1608.42,"endTime":1610.94,"body":"you already know about. I'm"},{"speaker":"Kyle Mountsier","startTime":1608.42,"endTime":1610.94,"body":"telling you about a whole new"},{"speaker":"Kyle Mountsier","startTime":1610.94,"endTime":1613.73,"body":"thing that you've never"},{"speaker":"Kyle Mountsier","startTime":1610.94,"endTime":1613.73,"body":"encountered. That's brand new on"},{"speaker":"Kyle Mountsier","startTime":1613.73,"endTime":1616.85,"body":"the market. Let me explain it to"},{"speaker":"Kyle Mountsier","startTime":1613.73,"endTime":1616.85,"body":"you. I'll give you the education"},{"speaker":"Kyle Mountsier","startTime":1616.85,"endTime":1619.58,"body":"and then maybe you'll buy it"},{"speaker":"Kyle Mountsier","startTime":1616.85,"endTime":1619.58,"body":"right. That's a hard."},{"speaker":"Paul Daly","startTime":1621.35,"endTime":1623.15,"body":"It's yeah, I mean, if"},{"speaker":"Paul Daly","startTime":1621.35,"endTime":1623.15,"body":"you think that's kind of the"},{"speaker":"Paul Daly","startTime":1623.15,"endTime":1626.12,"body":"baseball mentality, though,"},{"speaker":"Paul Daly","startTime":1623.15,"endTime":1626.12,"body":"right? You just need a lot of"},{"speaker":"Paul Daly","startTime":1626.12,"endTime":1628.76,"body":"patience and you have the"},{"speaker":"Paul Daly","startTime":1626.12,"endTime":1628.76,"body":"patience for things to develop."},{"speaker":"Paul Daly","startTime":1629.18,"endTime":1632.48,"body":"Right? That's like the"},{"speaker":"Paul Daly","startTime":1629.18,"endTime":1632.48,"body":"brilliance of a baseball player."},{"speaker":"Paul Daly","startTime":1632.48,"endTime":1634.31,"body":"Right? It's a very strategic"},{"speaker":"Kyle Mountsier","startTime":1634.31,"endTime":1638.3,"body":"and like many,"},{"speaker":"Kyle Mountsier","startTime":1634.31,"endTime":1638.3,"body":"many levels of patience. Say an"},{"speaker":"Kyle Mountsier","startTime":1638.3,"endTime":1641.39,"body":"outfielder guys shagging fly"},{"speaker":"Kyle Mountsier","startTime":1638.3,"endTime":1641.39,"body":"balls. Oh my gosh, I'm out here"},{"speaker":"Kyle Mountsier","startTime":1641.39,"endTime":1642.65,"body":"don't worry about me. Let's take"},{"speaker":"Paul Daly","startTime":1642.65,"endTime":1645.35,"body":"some calls like that"},{"speaker":"Paul Daly","startTime":1642.65,"endTime":1645.35,"body":"to shag of fly balls. And that's"},{"speaker":"Paul Daly","startTime":1645.35,"endTime":1647.63,"body":"how he got the auto industry"},{"speaker":"Paul Daly","startTime":1645.35,"endTime":1647.63,"body":"talking about Yeah, I'll come do"},{"speaker":"Paul Daly","startTime":1647.63,"endTime":1650.78,"body":"that. And even though like I"},{"speaker":"Paul Daly","startTime":1647.63,"endTime":1650.78,"body":"don't know, he's got he's got"},{"speaker":"Paul Daly","startTime":1650.78,"endTime":1653.48,"body":"that that like laid back vibe. I"},{"speaker":"Paul Daly","startTime":1650.78,"endTime":1653.48,"body":"mean, the fact that he's just"},{"speaker":"Paul Daly","startTime":1653.48,"endTime":1657.26,"body":"like he's a skier or snowboarder"},{"speaker":"Paul Daly","startTime":1653.48,"endTime":1657.26,"body":"I'm sorry, worked for bird"},{"speaker":"Paul Daly","startTime":1657.26,"endTime":1660.05,"body":"snowboards that one that would"},{"speaker":"Paul Daly","startTime":1657.26,"endTime":1660.05,"body":"have been fighting words those"},{"speaker":"Paul Daly","startTime":1660.05,"endTime":1663.41,"body":"are fighting words. No, but the"},{"speaker":"Paul Daly","startTime":1660.05,"endTime":1663.41,"body":"whole vibe is just like that."},{"speaker":"Paul Daly","startTime":1663.65,"endTime":1667.43,"body":"That friendly laid back Oh,"},{"speaker":"Paul Daly","startTime":1663.65,"endTime":1667.43,"body":"yeah, it's all under control."},{"speaker":"Paul Daly","startTime":1667.46,"endTime":1669.92,"body":"Right? I just I don't know. I'd"},{"speaker":"Paul Daly","startTime":1667.46,"endTime":1669.92,"body":"like people like that. Well, the"},{"speaker":"Paul Daly","startTime":1669.92,"endTime":1671.36,"body":"name like call out you."},{"speaker":"Kyle Mountsier","startTime":1671.9,"endTime":1674.27,"body":"Yeah, cool. Hey,"},{"speaker":"Kyle Mountsier","startTime":1671.9,"endTime":1674.27,"body":"look, here's here's what I know"},{"speaker":"Kyle Mountsier","startTime":1674.27,"endTime":1677.66,"body":"is every single technology at"},{"speaker":"Kyle Mountsier","startTime":1674.27,"endTime":1677.66,"body":"some point becomes approachable"},{"speaker":"Kyle Mountsier","startTime":1677.66,"endTime":1681.59,"body":"for anyone. And I think that"},{"speaker":"Kyle Mountsier","startTime":1677.66,"endTime":1681.59,"body":"that Mike's approach to bringing"},{"speaker":"Kyle Mountsier","startTime":1681.59,"endTime":1685.1,"body":"new technologies into the"},{"speaker":"Kyle Mountsier","startTime":1681.59,"endTime":1685.1,"body":"industry is one of education so"},{"speaker":"Kyle Mountsier","startTime":1685.1,"endTime":1688.25,"body":"I appreciate that like we got to"},{"speaker":"Kyle Mountsier","startTime":1685.1,"endTime":1688.25,"body":"walk through a little bit of the"},{"speaker":"Kyle Mountsier","startTime":1688.25,"endTime":1693.68,"body":"CDP the CDSP because it is it's"},{"speaker":"Kyle Mountsier","startTime":1688.25,"endTime":1693.68,"body":"a new thing. Sure Automotive is"},{"speaker":"Kyle Mountsier","startTime":1693.68,"endTime":1697.37,"body":"having to approach and and so"},{"speaker":"Kyle Mountsier","startTime":1693.68,"endTime":1697.37,"body":"hope you you got something from"},{"speaker":"Kyle Mountsier","startTime":1697.37,"endTime":1701.66,"body":"that episode. On behalf of"},{"speaker":"Kyle Mountsier","startTime":1697.37,"endTime":1701.66,"body":"myself, Paul J. Daly and Michael"},{"speaker":"Kyle Mountsier","startTime":1701.66,"endTime":1704.57,"body":"Cirillo. Thanks for joining us"},{"speaker":"Kyle Mountsier","startTime":1701.66,"endTime":1704.57,"body":"on auto claps"},{"speaker":"Unknown","startTime":1704.6,"endTime":1706.91,"body":"we'll see you next"},{"speaker":"Unknown","startTime":1704.6,"endTime":1706.91,"body":"time. Sign up for our free and"},{"speaker":"Unknown","startTime":1706.91,"endTime":1710.36,"body":"fun to read daily email for a"},{"speaker":"Unknown","startTime":1706.91,"endTime":1710.36,"body":"free shot of relevant news and"},{"speaker":"Unknown","startTime":1710.36,"endTime":1714.47,"body":"automotive, retail media and pop"},{"speaker":"Unknown","startTime":1710.36,"endTime":1714.47,"body":"culture. You can get it now at"},{"speaker":"Unknown","startTime":1714.5,"endTime":1720.29,"body":"asotu.com That's ASOTU.com If"},{"speaker":"Unknown","startTime":1714.5,"endTime":1720.29,"body":"you love this podcast, please"},{"speaker":"Unknown","startTime":1720.29,"endTime":1723.35,"body":"leave us a review and share it"},{"speaker":"Unknown","startTime":1720.29,"endTime":1723.35,"body":"with a friend. Thanks again for"},{"speaker":"Unknown","startTime":1723.35,"endTime":1741.71,"body":"listening. We'll see you next"},{"speaker":"Unknown","startTime":1723.35,"endTime":1741.71,"body":"time. Welcome to recording"}]}