{"version":"1.0.0","segments":[{"speaker":"Unknown","startTime":6.87,"endTime":8.94,"body":"This is Auto Collabs."},{"speaker":"Kyle Mountsier","startTime":9.35,"endTime":12.2,"body":"Well, welcome to"},{"speaker":"Kyle Mountsier","startTime":9.35,"endTime":12.2,"body":"Auto Collabs. And it's just me"},{"speaker":"Kyle Mountsier","startTime":12.23,"endTime":15.14,"body":"Kyle Mountsier normally you'd"},{"speaker":"Kyle Mountsier","startTime":12.23,"endTime":15.14,"body":"see Michael Cirillo, and Paul J."},{"speaker":"Kyle Mountsier","startTime":15.14,"endTime":17.48,"body":"Daly and myself jamming about a"},{"speaker":"Kyle Mountsier","startTime":15.14,"endTime":17.48,"body":"guest that we're about to"},{"speaker":"Kyle Mountsier","startTime":17.48,"endTime":20.57,"body":"interview. But today you get"},{"speaker":"Kyle Mountsier","startTime":17.48,"endTime":20.57,"body":"something a little bit special."},{"speaker":"Kyle Mountsier","startTime":20.57,"endTime":23.33,"body":"It's a special episode because"},{"speaker":"Kyle Mountsier","startTime":20.57,"endTime":23.33,"body":"we were on the ground at the"},{"speaker":"Kyle Mountsier","startTime":23.36,"endTime":27.11,"body":"800% Elite automotive club"},{"speaker":"Kyle Mountsier","startTime":23.36,"endTime":27.11,"body":"event. And we actually got the"},{"speaker":"Kyle Mountsier","startTime":27.11,"endTime":30.71,"body":"chance to sit down in person"},{"speaker":"Kyle Mountsier","startTime":27.11,"endTime":30.71,"body":"with Michael Cirillo. So Paul"},{"speaker":"Kyle Mountsier","startTime":30.71,"endTime":34.04,"body":"and I turned the script on him"},{"speaker":"Kyle Mountsier","startTime":30.71,"endTime":34.04,"body":"and decided to interview him and"},{"speaker":"Kyle Mountsier","startTime":34.07,"endTime":37.19,"body":"get a little bit of backstory on"},{"speaker":"Kyle Mountsier","startTime":34.07,"endTime":37.19,"body":"his work with the Dealer"},{"speaker":"Kyle Mountsier","startTime":37.19,"endTime":39.89,"body":"Playbook and everything that"},{"speaker":"Kyle Mountsier","startTime":37.19,"endTime":39.89,"body":"that's been going on in the past"},{"speaker":"Kyle Mountsier","startTime":39.89,"endTime":42.74,"body":"as well as Flex Dealer and the"},{"speaker":"Kyle Mountsier","startTime":39.89,"endTime":42.74,"body":"technology that they have there."},{"speaker":"Kyle Mountsier","startTime":42.74,"endTime":45.89,"body":"So welcome to this special"},{"speaker":"Kyle Mountsier","startTime":42.74,"endTime":45.89,"body":"episode and we hope you enjoy"},{"speaker":"Kyle Mountsier","startTime":45.89,"endTime":48.11,"body":"this interview with Michael"},{"speaker":"Kyle Mountsier","startTime":45.89,"endTime":48.11,"body":"Cirillo."},{"speaker":"Paul Daly","startTime":51.33,"endTime":54.36,"body":"He just did a tour of"},{"speaker":"Paul Daly","startTime":51.33,"endTime":54.36,"body":"Atlanta in the back of an Uber."},{"speaker":"Paul Daly","startTime":54.54,"endTime":57.27,"body":"i He was like, let me out in"},{"speaker":"Paul Daly","startTime":54.54,"endTime":57.27,"body":"every neighborhood. I want to"},{"speaker":"Paul Daly","startTime":57.27,"endTime":57.99,"body":"walk the streets."},{"speaker":"Michael Cirillo","startTime":58.05,"endTime":60.51,"body":"No, it was more"},{"speaker":"Michael Cirillo","startTime":58.05,"endTime":60.51,"body":"like are we supposed to see"},{"speaker":"Michael Cirillo","startTime":60.51,"endTime":64.62,"body":"Welcome to Alabama signs. Balls"},{"speaker":"Michael Cirillo","startTime":60.51,"endTime":64.62,"body":"are we well?"},{"speaker":"Paul Daly","startTime":64.65,"endTime":70.59,"body":"Oh boy. But coming"},{"speaker":"Paul Daly","startTime":64.65,"endTime":70.59,"body":"coming. Coming from a place that"},{"speaker":"Paul Daly","startTime":70.59,"endTime":74.01,"body":"doesn't have much traffic. Yeah,"},{"speaker":"Paul Daly","startTime":70.59,"endTime":74.01,"body":"I don't understand why anyone"},{"speaker":"Paul Daly","startTime":74.01,"endTime":78.15,"body":"lives in a place with traffic."},{"speaker":"Paul Daly","startTime":74.01,"endTime":78.15,"body":"Yeah, fair. Well, I fly. What"},{"speaker":"Paul Daly","startTime":78.15,"endTime":80.43,"body":"was that they have I fly? That's"},{"speaker":"Paul Daly","startTime":78.15,"endTime":80.43,"body":"true."},{"speaker":"Michael Cirillo","startTime":81.78,"endTime":83.49,"body":"What do you"},{"speaker":"Michael Cirillo","startTime":81.78,"endTime":83.49,"body":"have where you live?"},{"speaker":"Paul Daly","startTime":83.549,"endTime":89.399,"body":"Clean water. A lot of"},{"speaker":"Paul Daly","startTime":83.549,"endTime":89.399,"body":"Rolling Rolling Hills, hills,"},{"speaker":"Paul Daly","startTime":89.759,"endTime":92.819,"body":"gorgeous landscapes five minute"},{"speaker":"Paul Daly","startTime":89.759,"endTime":92.819,"body":"commutes anywhere."},{"speaker":"Unknown","startTime":94.59,"endTime":96.21,"body":"beautiful lakes, shall"},{"speaker":"Unknown","startTime":94.59,"endTime":96.21,"body":"we"},{"speaker":"Michael Cirillo","startTime":96.21,"endTime":97.95,"body":"go on? Is"},{"speaker":"Michael Cirillo","startTime":96.21,"endTime":97.95,"body":"everybody ripping around on"},{"speaker":"Michael Cirillo","startTime":97.95,"endTime":100.56,"body":"scooters now you live? Well."},{"speaker":"Michael Cirillo","startTime":97.95,"endTime":100.56,"body":"There is"},{"speaker":"Paul Daly","startTime":100.59,"endTime":103.2,"body":"one downfall of where"},{"speaker":"Paul Daly","startTime":100.59,"endTime":103.2,"body":"I live in Syracuse, which is"},{"speaker":"Paul Daly","startTime":103.2,"endTime":104.4,"body":"stay snowy for a while."},{"speaker":"Michael Cirillo","startTime":107.099,"endTime":107.909,"body":"Yeah,"},{"speaker":"Paul Daly","startTime":108.03,"endTime":110.34,"body":"all the good things I"},{"speaker":"Paul Daly","startTime":108.03,"endTime":110.34,"body":"just explained was like three"},{"speaker":"Paul Daly","startTime":110.34,"endTime":110.79,"body":"weeks."},{"speaker":"Michael Cirillo","startTime":112.14,"endTime":114.72,"body":"Make the most"},{"speaker":"Michael Cirillo","startTime":112.14,"endTime":114.72,"body":"of it. Yeah. Hi, guys. Hey, it's"},{"speaker":"Michael Cirillo","startTime":114.72,"endTime":116.19,"body":"been a while. Oh, Todd"},{"speaker":"Unknown","startTime":117.72,"endTime":119.82,"body":"has it as well."},{"speaker":"Paul Daly","startTime":120.14,"endTime":124.43,"body":"Let's see. We are"},{"speaker":"Paul Daly","startTime":120.14,"endTime":124.43,"body":"here on the ground at 800% elite"},{"speaker":"Paul Daly","startTime":124.82,"endTime":126.86,"body":"event last time we were on the"},{"speaker":"Paul Daly","startTime":124.82,"endTime":126.86,"body":"ground"},{"speaker":"Kyle Mountsier","startTime":127.17,"endTime":129.18,"body":"but we're in the"},{"speaker":"Kyle Mountsier","startTime":127.17,"endTime":129.18,"body":"dirt. We are in the dirt we did"},{"speaker":"Kyle Mountsier","startTime":129.18,"endTime":132.27,"body":"there see this? This is real"},{"speaker":"Kyle Mountsier","startTime":129.18,"endTime":132.27,"body":"actually doesn't even know this"},{"speaker":"Kyle Mountsier","startTime":132.27,"endTime":134.94,"body":"is a new podcast you're on? You"},{"speaker":"Kyle Mountsier","startTime":132.27,"endTime":134.94,"body":"didn't even know it. Okay,"},{"speaker":"Michael Cirillo","startTime":134.97,"endTime":138.45,"body":"what hobbies"},{"speaker":"Michael Cirillo","startTime":134.97,"endTime":138.45,"body":"are start podcasts."},{"speaker":"Paul Daly","startTime":139.26,"endTime":142.74,"body":"One per month. What"},{"speaker":"Paul Daly","startTime":139.26,"endTime":142.74,"body":"is this podcast? It's"},{"speaker":"Kyle Mountsier","startTime":142.74,"endTime":144.48,"body":"called in the"},{"speaker":"Kyle Mountsier","startTime":142.74,"endTime":144.48,"body":"dirt with a so do your"},{"speaker":"Kyle Mountsier","startTime":145.56,"endTime":146.88,"body":"your on in the dirt?"},{"speaker":"Michael Cirillo","startTime":147.84,"endTime":149.73,"body":"In the dirt"},{"speaker":"Michael Cirillo","startTime":147.84,"endTime":149.73,"body":"with the same dudes from the"},{"speaker":"Michael Cirillo","startTime":149.73,"endTime":151.35,"body":"other show? Wow."},{"speaker":"Paul Daly","startTime":152.01,"endTime":154.53,"body":"Technically not a reg"},{"speaker":"Paul Daly","startTime":152.01,"endTime":154.53,"body":"there are no regular. Well,"},{"speaker":"Paul Daly","startTime":154.53,"endTime":157.8,"body":"they're no regular hosts of the"},{"speaker":"Paul Daly","startTime":154.53,"endTime":157.8,"body":"show. So the in the dirt show is"},{"speaker":"Paul Daly","startTime":157.8,"endTime":160.17,"body":"basically whenever we're on"},{"speaker":"Paul Daly","startTime":157.8,"endTime":160.17,"body":"ground, whether it's us or"},{"speaker":"Paul Daly","startTime":160.17,"endTime":161.97,"body":"somebody else, maybe one day,"},{"speaker":"Paul Daly","startTime":160.17,"endTime":161.97,"body":"we're going to flip you the"},{"speaker":"Paul Daly","startTime":161.97,"endTime":165.09,"body":"podcast kit and you're going to"},{"speaker":"Paul Daly","startTime":161.97,"endTime":165.09,"body":"be hosting the end of there. I"},{"speaker":"Paul Daly","startTime":165.09,"endTime":167.64,"body":"know you will. He's like he's"},{"speaker":"Paul Daly","startTime":165.09,"endTime":167.64,"body":"like I'll take your right now."},{"speaker":"Unknown","startTime":167.939,"endTime":169.049,"body":"It's the Portuguese."},{"speaker":"Michael Cirillo","startTime":170.16,"endTime":171.12,"body":"You said free"},{"speaker":"Michael Cirillo","startTime":170.16,"endTime":171.12,"body":"right."},{"speaker":"Paul Daly","startTime":174.24,"endTime":176.22,"body":"So yeah, whenever"},{"speaker":"Paul Daly","startTime":174.24,"endTime":176.22,"body":"we're on the ground, this is"},{"speaker":"Paul Daly","startTime":176.22,"endTime":178.65,"body":"going to kind of be the catch"},{"speaker":"Paul Daly","startTime":176.22,"endTime":178.65,"body":"all for when we just get like we"},{"speaker":"Paul Daly","startTime":178.65,"endTime":181.44,"body":"were at NAMAD a couple of weeks"},{"speaker":"Paul Daly","startTime":178.65,"endTime":181.44,"body":"ago. Right? So we did because"},{"speaker":"Paul Daly","startTime":181.62,"endTime":184.98,"body":"you want to do a podcast but you"},{"speaker":"Paul Daly","startTime":181.62,"endTime":184.98,"body":"can't like launch a podcast for"},{"speaker":"Paul Daly","startTime":184.98,"endTime":186.9,"body":"every time you're on the ground"},{"speaker":"Paul Daly","startTime":184.98,"endTime":186.9,"body":"somewhere. So ended there. It"},{"speaker":"Paul Daly","startTime":186.9,"endTime":188.1,"body":"seemed like the right move."},{"speaker":"Michael Cirillo","startTime":188.13,"endTime":190.08,"body":"That makes"},{"speaker":"Michael Cirillo","startTime":188.13,"endTime":190.08,"body":"sense. Good for you. Good job."},{"speaker":"Michael Cirillo","startTime":190.23,"endTime":191.04,"body":"How does it feel?"},{"speaker":"Paul Daly","startTime":191.16,"endTime":193.47,"body":"It feels like you're"},{"speaker":"Paul Daly","startTime":191.16,"endTime":193.47,"body":"making fun of me."},{"speaker":"Michael Cirillo","startTime":193.5,"endTime":195.63,"body":"I'm not making"},{"speaker":"Michael Cirillo","startTime":193.5,"endTime":195.63,"body":"fun of your good job. I mean,"},{"speaker":"Michael Cirillo","startTime":195.63,"endTime":196.05,"body":"you did the"},{"speaker":"Kyle Mountsier","startTime":196.05,"endTime":198.06,"body":"thing Hey, we"},{"speaker":"Kyle Mountsier","startTime":196.05,"endTime":198.06,"body":"not all of us can be in 80"},{"speaker":"Kyle Mountsier","startTime":198.06,"endTime":199.08,"body":"countries. Okay, so"},{"speaker":"Michael Cirillo","startTime":199.65,"endTime":200.31,"body":"100 and"},{"speaker":"Unknown","startTime":201.449,"endTime":204.449,"body":"100. And now this man"},{"speaker":"Unknown","startTime":201.449,"endTime":204.449,"body":"margai VPN. You"},{"speaker":"Michael Cirillo","startTime":204.45,"endTime":206.79,"body":"know how long"},{"speaker":"Michael Cirillo","startTime":204.45,"endTime":206.79,"body":"it took me to teach my mom Nord"},{"speaker":"Michael Cirillo","startTime":206.79,"endTime":208.41,"body":"VPN? Yeah."},{"speaker":"Paul Daly","startTime":209.28,"endTime":211.08,"body":"I didn't even know"},{"speaker":"Paul Daly","startTime":209.28,"endTime":211.08,"body":"they had Internet access."},{"speaker":"Paul Daly","startTime":211.44,"endTime":212.16,"body":"Starlink"},{"speaker":"Michael Cirillo","startTime":212.28,"endTime":213.99,"body":"they have"},{"speaker":"Michael Cirillo","startTime":212.28,"endTime":213.99,"body":"Starlink? Like, isn't that the"},{"speaker":"Michael Cirillo","startTime":213.99,"endTime":217.44,"body":"island that Tom Hanks filmed"},{"speaker":"Michael Cirillo","startTime":213.99,"endTime":217.44,"body":"Castaway on how did they get"},{"speaker":"Michael Cirillo","startTime":217.44,"endTime":217.92,"body":"internet?"},{"speaker":"Kyle Mountsier","startTime":217.92,"endTime":219.57,"body":"What's your"},{"speaker":"Kyle Mountsier","startTime":217.92,"endTime":219.57,"body":"link? All right, we're"},{"speaker":"Kyle Mountsier","startTime":219.57,"endTime":220.53,"body":"interviewing you"},{"speaker":"Paul Daly","startTime":220.56,"endTime":221.82,"body":"what's happened that"},{"speaker":"Paul Daly","startTime":220.56,"endTime":221.82,"body":"we're doing"},{"speaker":"Kyle Mountsier","startTime":224.1,"endTime":226.53,"body":"now Okay, so"},{"speaker":"Kyle Mountsier","startTime":224.1,"endTime":226.53,"body":"here's the thing tomorrow, we're"},{"speaker":"Kyle Mountsier","startTime":226.53,"endTime":229.26,"body":"talking a lot about technology."},{"speaker":"Kyle Mountsier","startTime":226.53,"endTime":229.26,"body":"And a lot of people actually"},{"speaker":"Kyle Mountsier","startTime":229.26,"endTime":232.92,"body":"don't know this about you, that"},{"speaker":"Kyle Mountsier","startTime":229.26,"endTime":232.92,"body":"you even though you are a"},{"speaker":"Kyle Mountsier","startTime":232.92,"endTime":236.88,"body":"massive podcast personality,"},{"speaker":"Kyle Mountsier","startTime":232.92,"endTime":236.88,"body":"have the silky smooth this voice"},{"speaker":"Kyle Mountsier","startTime":236.88,"endTime":238.71,"body":"and automotive. And"},{"speaker":"Paul Daly","startTime":239.16,"endTime":241.74,"body":"he set you up for"},{"speaker":"Paul Daly","startTime":239.16,"endTime":241.74,"body":"something very nervous, right?"},{"speaker":"Paul Daly","startTime":241.74,"endTime":242.61,"body":"So nervous,"},{"speaker":"Kyle Mountsier","startTime":242.85,"endTime":245.1,"body":"and have spoke"},{"speaker":"Kyle Mountsier","startTime":242.85,"endTime":245.1,"body":"in front of 1000s of people"},{"speaker":"Kyle Mountsier","startTime":245.1,"endTime":250.56,"body":"across the country on massive"},{"speaker":"Kyle Mountsier","startTime":245.1,"endTime":250.56,"body":"stages. You also you also have a"},{"speaker":"Kyle Mountsier","startTime":250.56,"endTime":253.95,"body":"technology company that kind of"},{"speaker":"Kyle Mountsier","startTime":250.56,"endTime":253.95,"body":"like circles around agency and"},{"speaker":"Kyle Mountsier","startTime":253.95,"endTime":257.88,"body":"marketing but also you have"},{"speaker":"Kyle Mountsier","startTime":253.95,"endTime":257.88,"body":"leaned into some of these like,"},{"speaker":"Kyle Mountsier","startTime":258.03,"endTime":261.84,"body":"by default, you just saw"},{"speaker":"Kyle Mountsier","startTime":258.03,"endTime":261.84,"body":"opportunities and created"},{"speaker":"Kyle Mountsier","startTime":261.84,"endTime":265.56,"body":"solutions for dealers. Can you"},{"speaker":"Kyle Mountsier","startTime":261.84,"endTime":265.56,"body":"talk through like the migration"},{"speaker":"Kyle Mountsier","startTime":265.56,"endTime":268.98,"body":"of going hey, we're gonna start"},{"speaker":"Kyle Mountsier","startTime":265.56,"endTime":268.98,"body":"dealers as an agency. It started"},{"speaker":"Kyle Mountsier","startTime":268.98,"endTime":271.26,"body":"as I know, it was like"},{"speaker":"Kyle Mountsier","startTime":268.98,"endTime":271.26,"body":"newspaper, direct mail type"},{"speaker":"Kyle Mountsier","startTime":271.26,"endTime":274.53,"body":"stuff back in the day before"},{"speaker":"Kyle Mountsier","startTime":271.26,"endTime":274.53,"body":"like you were even a part of it."},{"speaker":"Kyle Mountsier","startTime":274.53,"endTime":277.17,"body":"And then all of a sudden you're"},{"speaker":"Kyle Mountsier","startTime":274.53,"endTime":277.17,"body":"creating technology for dealers."},{"speaker":"Kyle Mountsier","startTime":277.17,"endTime":279.33,"body":"What's that look like? How does"},{"speaker":"Kyle Mountsier","startTime":277.17,"endTime":279.33,"body":"that move happen?"},{"speaker":"Michael Cirillo","startTime":279.0,"endTime":282.15,"body":"So one of my"},{"speaker":"Michael Cirillo","startTime":279.0,"endTime":282.15,"body":"one of my things that I'm I'm"},{"speaker":"Michael Cirillo","startTime":282.15,"endTime":285.03,"body":"extremely proud of for the"},{"speaker":"Michael Cirillo","startTime":282.15,"endTime":285.03,"body":"Cirillo family, which is why I"},{"speaker":"Michael Cirillo","startTime":285.03,"endTime":286.02,"body":"wear this honkin ring"},{"speaker":"Paul Daly","startTime":286.08,"endTime":287.94,"body":"is that I always"},{"speaker":"Paul Daly","startTime":286.08,"endTime":287.94,"body":"wondered why."},{"speaker":"Michael Cirillo","startTime":288.63,"endTime":290.07,"body":"You see this is"},{"speaker":"Michael Cirillo","startTime":288.63,"endTime":290.07,"body":"a family friend that"},{"speaker":"Kyle Mountsier","startTime":290.07,"endTime":292.14,"body":"camera right up"},{"speaker":"Kyle Mountsier","startTime":290.07,"endTime":292.14,"body":"there. That's a fancy family"},{"speaker":"Kyle Mountsier","startTime":292.14,"endTime":292.62,"body":"crest look,"},{"speaker":"Michael Cirillo","startTime":292.72,"endTime":294.22,"body":"one of the"},{"speaker":"Michael Cirillo","startTime":292.72,"endTime":294.22,"body":"things that I'm extremely proud"},{"speaker":"Michael Cirillo","startTime":294.25,"endTime":298.54,"body":"of is there hasn't been a time"},{"speaker":"Michael Cirillo","startTime":294.25,"endTime":298.54,"body":"in the last 60 years that the"},{"speaker":"Michael Cirillo","startTime":298.57,"endTime":302.95,"body":"Cirillos is haven't generated"},{"speaker":"Michael Cirillo","startTime":298.57,"endTime":302.95,"body":"their own revenue, like with no"},{"speaker":"Michael Cirillo","startTime":302.95,"endTime":306.76,"body":"capital to start no bank loans,"},{"speaker":"Michael Cirillo","startTime":302.95,"endTime":306.76,"body":"no nothing like we just go for"},{"speaker":"Michael Cirillo","startTime":306.76,"endTime":310.3,"body":"it and we do it. And so my dad"},{"speaker":"Michael Cirillo","startTime":306.76,"endTime":310.3,"body":"started a phone book company"},{"speaker":"Michael Cirillo","startTime":310.3,"endTime":313.99,"body":"back in the like, like 1979 He"},{"speaker":"Michael Cirillo","startTime":310.3,"endTime":313.99,"body":"started a phone book company,"},{"speaker":"Michael Cirillo","startTime":313.99,"endTime":316.48,"body":"and it was deeply rooted in."},{"speaker":"Michael Cirillo","startTime":313.99,"endTime":316.48,"body":"There's no cost, like,"},{"speaker":"Paul Daly","startTime":316.65,"endTime":319.62,"body":"three years before"},{"speaker":"Paul Daly","startTime":316.65,"endTime":319.62,"body":"you were born. Uh huh. I saw"},{"speaker":"Paul Daly","startTime":319.62,"endTime":320.58,"body":"your birth year in the"},{"speaker":"Michael Cirillo","startTime":322.02,"endTime":325.23,"body":"Yeah. And so he"},{"speaker":"Michael Cirillo","startTime":322.02,"endTime":325.23,"body":"did that. And he did success"},{"speaker":"Michael Cirillo","startTime":325.29,"endTime":330.09,"body":"successful about how do you read"},{"speaker":"Michael Cirillo","startTime":325.29,"endTime":330.09,"body":"your wiki? You volunteered the"},{"speaker":"Michael Cirillo","startTime":330.09,"endTime":334.83,"body":"information on Facebook,"},{"speaker":"Michael Cirillo","startTime":330.09,"endTime":334.83,"body":"fingerprints, too. So he started"},{"speaker":"Michael Cirillo","startTime":334.83,"endTime":338.19,"body":"that company out of desperation."},{"speaker":"Michael Cirillo","startTime":334.83,"endTime":338.19,"body":"Right, which is I think a lot of"},{"speaker":"Michael Cirillo","startTime":338.19,"endTime":341.58,"body":"good things actually come from"},{"speaker":"Michael Cirillo","startTime":338.19,"endTime":341.58,"body":"that have to do it, right. You"},{"speaker":"Michael Cirillo","startTime":341.58,"endTime":344.88,"body":"have to do life or death. I got"},{"speaker":"Michael Cirillo","startTime":341.58,"endTime":344.88,"body":"four little babies at home, I"},{"speaker":"Michael Cirillo","startTime":344.88,"endTime":346.77,"body":"don't know how I'm gonna"},{"speaker":"Michael Cirillo","startTime":344.88,"endTime":346.77,"body":"produce, hey, nobody's doing"},{"speaker":"Michael Cirillo","startTime":346.77,"endTime":350.01,"body":"this thing. I'm interested. So"},{"speaker":"Michael Cirillo","startTime":346.77,"endTime":350.01,"body":"he actually, he's got one of"},{"speaker":"Michael Cirillo","startTime":350.01,"endTime":352.62,"body":"those really cool stories where"},{"speaker":"Michael Cirillo","startTime":350.01,"endTime":352.62,"body":"he spent his last dollar walking"},{"speaker":"Michael Cirillo","startTime":352.62,"endTime":355.86,"body":"into a pawn shop buying a"},{"speaker":"Michael Cirillo","startTime":352.62,"endTime":355.86,"body":"typewriter, no way. And he drove"},{"speaker":"Michael Cirillo","startTime":355.86,"endTime":358.44,"body":"dump trucks like garbage trucks"},{"speaker":"Michael Cirillo","startTime":355.86,"endTime":358.44,"body":"for the city during the day. And"},{"speaker":"Michael Cirillo","startTime":358.44,"endTime":360.6,"body":"then he would come home at night"},{"speaker":"Michael Cirillo","startTime":358.44,"endTime":360.6,"body":"and copy names out of the"},{"speaker":"Michael Cirillo","startTime":360.6,"endTime":365.1,"body":"phonebook. One at a time on his"},{"speaker":"Michael Cirillo","startTime":360.6,"endTime":365.1,"body":"typewriter, taught himself how"},{"speaker":"Michael Cirillo","startTime":365.1,"endTime":367.95,"body":"to sell went around to"},{"speaker":"Michael Cirillo","startTime":365.1,"endTime":367.95,"body":"businesses in the in the"},{"speaker":"Michael Cirillo","startTime":367.95,"endTime":371.49,"body":"Vancouver area sold. He's like,"},{"speaker":"Michael Cirillo","startTime":367.95,"endTime":371.49,"body":"I don't have the book yet. But"},{"speaker":"Michael Cirillo","startTime":371.49,"endTime":376.05,"body":"like, you're just gonna be like,"},{"speaker":"Michael Cirillo","startTime":371.49,"endTime":376.05,"body":"yeah, so they he gets around to"},{"speaker":"Michael Cirillo","startTime":376.08,"endTime":378.66,"body":"to basically teaching himself"},{"speaker":"Michael Cirillo","startTime":376.08,"endTime":378.66,"body":"everything that he needs to know"},{"speaker":"Michael Cirillo","startTime":378.66,"endTime":382.2,"body":"about how to do this and"},{"speaker":"Michael Cirillo","startTime":378.66,"endTime":382.2,"body":"publishes the first phone book,"},{"speaker":"Michael Cirillo","startTime":382.41,"endTime":384.6,"body":"gets a call from the Chamber of"},{"speaker":"Michael Cirillo","startTime":382.41,"endTime":384.6,"body":"Commerce and the Chamber of"},{"speaker":"Michael Cirillo","startTime":384.6,"endTime":387.99,"body":"Commerce is like, we're mad at"},{"speaker":"Michael Cirillo","startTime":384.6,"endTime":387.99,"body":"you was so mad at you. And"},{"speaker":"Michael Cirillo","startTime":387.99,"endTime":390.06,"body":"they're like, he's like, What"},{"speaker":"Michael Cirillo","startTime":387.99,"endTime":390.06,"body":"did I do wrong? He's like, You"},{"speaker":"Michael Cirillo","startTime":390.06,"endTime":392.88,"body":"didn't ask all of the businesses"},{"speaker":"Michael Cirillo","startTime":390.06,"endTime":392.88,"body":"that are members of the chamber"},{"speaker":"Michael Cirillo","startTime":392.88,"endTime":395.16,"body":"if they wanted to advertise in"},{"speaker":"Michael Cirillo","startTime":392.88,"endTime":395.16,"body":"your book? Like,"},{"speaker":"Paul Daly","startTime":395.64,"endTime":400.17,"body":"oh, oh, shame on me."},{"speaker":"Paul Daly","startTime":395.64,"endTime":400.17,"body":"Right. So will you take me back?"},{"speaker":"Paul Daly","startTime":400.17,"endTime":400.32,"body":"Let"},{"speaker":"Kyle Mountsier","startTime":400.32,"endTime":402.12,"body":"me check with"},{"speaker":"Kyle Mountsier","startTime":400.32,"endTime":402.12,"body":"the accountant. Hey,"},{"speaker":"Kyle Mountsier","startTime":402.15,"endTime":404.07,"body":"hey, honey, raise the price."},{"speaker":"Michael Cirillo","startTime":405.05,"endTime":406.76,"body":"Let me check"},{"speaker":"Michael Cirillo","startTime":405.05,"endTime":406.76,"body":"with the accountant. You're good"},{"speaker":"Michael Cirillo","startTime":406.76,"endTime":410.51,"body":"with it. Yeah, I'm good with it."},{"speaker":"Michael Cirillo","startTime":406.76,"endTime":410.51,"body":"And that's where the voices"},{"speaker":"Michael Cirillo","startTime":410.51,"endTime":415.82,"body":"Yeah. So he did that. We he"},{"speaker":"Michael Cirillo","startTime":410.51,"endTime":415.82,"body":"built it up, you know, sold"},{"speaker":"Michael Cirillo","startTime":415.82,"endTime":418.49,"body":"franchises of this telephone"},{"speaker":"Michael Cirillo","startTime":415.82,"endTime":418.49,"body":"directory right across Canada."},{"speaker":"Michael Cirillo","startTime":418.79,"endTime":423.98,"body":"saw the writing on the wall, you"},{"speaker":"Michael Cirillo","startTime":418.79,"endTime":423.98,"body":"know, 95 96, something like"},{"speaker":"Michael Cirillo","startTime":423.98,"endTime":426.59,"body":"that. He was like, this is not"},{"speaker":"Michael Cirillo","startTime":423.98,"endTime":426.59,"body":"going to end very well. So he"},{"speaker":"Michael Cirillo","startTime":426.59,"endTime":429.8,"body":"sold the franchise. Right as the"},{"speaker":"Michael Cirillo","startTime":426.59,"endTime":429.8,"body":"internet was coming around. I"},{"speaker":"Michael Cirillo","startTime":429.8,"endTime":432.53,"body":"remember my dad pulling us into"},{"speaker":"Michael Cirillo","startTime":429.8,"endTime":432.53,"body":"his home office. He's like,"},{"speaker":"Michael Cirillo","startTime":432.53,"endTime":434.6,"body":"Guys, come check the family"},{"speaker":"Michael Cirillo","startTime":432.53,"endTime":434.6,"body":"council."},{"speaker":"Paul Daly","startTime":434.69,"endTime":436.64,"body":"He pulls out what"},{"speaker":"Paul Daly","startTime":434.69,"endTime":436.64,"body":"it's called. Yeah, Cirillo"},{"speaker":"Paul Daly","startTime":436.64,"endTime":439.85,"body":"family kept Cirillos unite. You"},{"speaker":"Paul Daly","startTime":436.64,"endTime":439.85,"body":"know, you hold the crest up,"},{"speaker":"Paul Daly","startTime":440.27,"endTime":442.7,"body":"right. Everybody touches rings."},{"speaker":"Paul Daly","startTime":440.27,"endTime":442.7,"body":"Yeah."},{"speaker":"Unknown","startTime":443.19,"endTime":445.59,"body":"How did you know? Fire?"},{"speaker":"Michael Cirillo","startTime":446.73,"endTime":452.19,"body":"Ground in dirt"},{"speaker":"Michael Cirillo","startTime":446.73,"endTime":452.19,"body":"nude. And, and he's like, watch"},{"speaker":"Michael Cirillo","startTime":452.19,"endTime":452.7,"body":"this"},{"speaker":"Michael Cirillo","startTime":458.04,"endTime":461.91,"body":"what is happening, you know,"},{"speaker":"Michael Cirillo","startTime":458.04,"endTime":461.91,"body":"like aliens. Before time began,"},{"speaker":"Michael Cirillo","startTime":461.94,"endTime":465.18,"body":"there was the cube like, that's"},{"speaker":"Michael Cirillo","startTime":461.94,"endTime":465.18,"body":"sort of what's happening. He's"},{"speaker":"Michael Cirillo","startTime":465.18,"endTime":469.53,"body":"like, this will kill the"},{"speaker":"Michael Cirillo","startTime":465.18,"endTime":469.53,"body":"encyclopedia salesman."},{"speaker":"Michael Cirillo","startTime":470.73,"endTime":472.29,"body":"Literally. Yeah,"},{"speaker":"Michael Cirillo","startTime":472.32,"endTime":475.86,"body":"I was like, Whoa, he's like this"},{"speaker":"Michael Cirillo","startTime":472.32,"endTime":475.86,"body":"right here. So there were like"},{"speaker":"Michael Cirillo","startTime":475.86,"endTime":477.03,"body":"four websites available."},{"speaker":"Paul Daly","startTime":477.839,"endTime":480.299,"body":"Right? It's like,"},{"speaker":"Paul Daly","startTime":477.839,"endTime":480.299,"body":"Britannica."},{"speaker":"Michael Cirillo","startTime":480.96,"endTime":483.3,"body":"Gate. Game"},{"speaker":"Michael Cirillo","startTime":480.96,"endTime":483.3,"body":"gang. Get it was like the statue"},{"speaker":"Michael Cirillo","startTime":483.3,"endTime":486.48,"body":"of David. And we're like, taking"},{"speaker":"Michael Cirillo","startTime":483.3,"endTime":486.48,"body":"so long for his penis to load."},{"speaker":"Michael Cirillo","startTime":487.56,"endTime":490.32,"body":"We're really waiting for that. I"},{"speaker":"Michael Cirillo","startTime":487.56,"endTime":490.32,"body":"was like, is he gonna be wearing"},{"speaker":"Michael Cirillo","startTime":490.32,"endTime":494.49,"body":"shorts? This is gonna kill the"},{"speaker":"Michael Cirillo","startTime":490.32,"endTime":494.49,"body":"encyclopedia salesman and that's"},{"speaker":"Michael Cirillo","startTime":494.49,"endTime":496.89,"body":"me podcast episode. I'm gonna"},{"speaker":"Michael Cirillo","startTime":494.49,"endTime":496.89,"body":"talk a little bit about this"},{"speaker":"Michael Cirillo","startTime":497.13,"endTime":499.35,"body":"tomorrow and the next day"},{"speaker":"Michael Cirillo","startTime":497.13,"endTime":499.35,"body":"whenever whenever I talk about"},{"speaker":"Michael Cirillo","startTime":499.35,"endTime":503.16,"body":"it. But that sent me down a path"},{"speaker":"Michael Cirillo","startTime":499.35,"endTime":503.16,"body":"where I was like, what is what"},{"speaker":"Michael Cirillo","startTime":503.16,"endTime":505.44,"body":"is the implication of this?"},{"speaker":"Michael Cirillo","startTime":503.16,"endTime":505.44,"body":"Because I remember people coming"},{"speaker":"Michael Cirillo","startTime":505.44,"endTime":509.34,"body":"to my doorstep like Watkins"},{"speaker":"Michael Cirillo","startTime":505.44,"endTime":509.34,"body":"salespeople, ointments in their"},{"speaker":"Michael Cirillo","startTime":509.34,"endTime":510.93,"body":"oil, the encyclopedia,"},{"speaker":"Paul Daly","startTime":511.14,"endTime":514.35,"body":"it was the best value"},{"speaker":"Paul Daly","startTime":511.14,"endTime":514.35,"body":"proposition for a salesman ever."},{"speaker":"Paul Daly","startTime":514.35,"endTime":516.75,"body":"Right? Right now you think like,"},{"speaker":"Paul Daly","startTime":514.35,"endTime":516.75,"body":"well, cars a good value prop?"},{"speaker":"Paul Daly","startTime":516.75,"endTime":521.46,"body":"It's like, do you want your kids"},{"speaker":"Paul Daly","startTime":516.75,"endTime":521.46,"body":"to be stupid? Because all your"},{"speaker":"Paul Daly","startTime":521.46,"endTime":524.16,"body":"neighbors bought this one. Your"},{"speaker":"Paul Daly","startTime":521.46,"endTime":524.16,"body":"kids are gonna be the dumbest"},{"speaker":"Paul Daly","startTime":524.16,"endTime":527.01,"body":"kids on the block. You're like,"},{"speaker":"Paul Daly","startTime":524.16,"endTime":527.01,"body":"okay, I get Oh, and you get"},{"speaker":"Paul Daly","startTime":527.01,"endTime":529.14,"body":"World History volumes one"},{"speaker":"Paul Daly","startTime":527.01,"endTime":529.14,"body":"through three."},{"speaker":"Michael Cirillo","startTime":529.29,"endTime":530.34,"body":"Right? It's"},{"speaker":"Michael Cirillo","startTime":529.29,"endTime":530.34,"body":"right. Because we were always"},{"speaker":"Michael Cirillo","startTime":530.34,"endTime":532.44,"body":"like, why are there more than 26"},{"speaker":"Michael Cirillo","startTime":530.34,"endTime":532.44,"body":"volumes?"},{"speaker":"Kyle Mountsier","startTime":532.0,"endTime":534.67,"body":"I was like this"},{"speaker":"Kyle Mountsier","startTime":532.0,"endTime":534.67,"body":"used to happen. Oh, no. We had"},{"speaker":"Kyle Mountsier","startTime":534.67,"endTime":537.43,"body":"an encyclopedia. You can"},{"speaker":"Kyle Mountsier","startTime":534.67,"endTime":537.43,"body":"remember the salesman though?"},{"speaker":"Kyle Mountsier","startTime":537.46,"endTime":541.72,"body":"Oh, yeah. Without a doubt. We"},{"speaker":"Kyle Mountsier","startTime":537.46,"endTime":541.72,"body":"have different versions. World"},{"speaker":"Kyle Mountsier","startTime":541.72,"endTime":544.48,"body":"Book Whirlpool book. We had a"},{"speaker":"Kyle Mountsier","startTime":541.72,"endTime":544.48,"body":"World Book, we had a Brittanica"},{"speaker":"Kyle Mountsier","startTime":544.48,"endTime":549.01,"body":"we got you know, what's even"},{"speaker":"Kyle Mountsier","startTime":544.48,"endTime":549.01,"body":"more crazy about it is like, got"},{"speaker":"Kyle Mountsier","startTime":549.01,"endTime":552.01,"body":"them up. Now. What's even more"},{"speaker":"Kyle Mountsier","startTime":549.01,"endTime":552.01,"body":"crazy about it is you had to buy"},{"speaker":"Kyle Mountsier","startTime":552.01,"endTime":555.31,"body":"a new one. Every three years you"},{"speaker":"Kyle Mountsier","startTime":552.01,"endTime":555.31,"body":"updated version. You were like,"},{"speaker":"Kyle Mountsier","startTime":555.34,"endTime":558.46,"body":"You were totally writing papers"},{"speaker":"Kyle Mountsier","startTime":555.34,"endTime":558.46,"body":"the wrong way your score history"},{"speaker":"Kyle Mountsier","startTime":558.46,"endTime":559.09,"body":"changed."},{"speaker":"Michael Cirillo","startTime":559.45,"endTime":562.87,"body":"Yeah. Think"},{"speaker":"Michael Cirillo","startTime":559.45,"endTime":562.87,"body":"about this, think about this. It"},{"speaker":"Michael Cirillo","startTime":562.87,"endTime":568.36,"body":"took 1500 years to go from a"},{"speaker":"Michael Cirillo","startTime":562.87,"endTime":568.36,"body":"chariot and horses to a horse"},{"speaker":"Michael Cirillo","startTime":568.36,"endTime":571.39,"body":"and buggy. Like it took 1500"},{"speaker":"Michael Cirillo","startTime":568.36,"endTime":571.39,"body":"years for someone to be like,"},{"speaker":"Michael Cirillo","startTime":571.39,"endTime":574.75,"body":"but what if the kids want to"},{"speaker":"Michael Cirillo","startTime":571.39,"endTime":574.75,"body":"come with them? Right? Oh, and"},{"speaker":"Michael Cirillo","startTime":574.75,"endTime":580.03,"body":"my spouse, cuz there's room for"},{"speaker":"Michael Cirillo","startTime":574.75,"endTime":580.03,"body":"one like that. And so to your"},{"speaker":"Michael Cirillo","startTime":580.03,"endTime":582.28,"body":"point, updating this thing,"},{"speaker":"Michael Cirillo","startTime":580.03,"endTime":582.28,"body":"every three years, my dad, my"},{"speaker":"Michael Cirillo","startTime":582.28,"endTime":584.95,"body":"dad saw the writing on the wall."},{"speaker":"Michael Cirillo","startTime":582.28,"endTime":584.95,"body":"He was like, they're out. And"},{"speaker":"Michael Cirillo","startTime":584.95,"endTime":587.95,"body":"sure enough, here we are all"},{"speaker":"Michael Cirillo","startTime":584.95,"endTime":587.95,"body":"these years later, but that set"},{"speaker":"Michael Cirillo","startTime":587.95,"endTime":591.79,"body":"me down a path. I just took such"},{"speaker":"Michael Cirillo","startTime":587.95,"endTime":591.79,"body":"an interest in that. But you"},{"speaker":"Michael Cirillo","startTime":591.79,"endTime":595.96,"body":"know, in in many cases, you"},{"speaker":"Michael Cirillo","startTime":591.79,"endTime":595.96,"body":"know, family businesses are"},{"speaker":"Michael Cirillo","startTime":595.99,"endTime":599.08,"body":"often born out of necessity. So"},{"speaker":"Michael Cirillo","startTime":595.99,"endTime":599.08,"body":"I remember my dad coming to me"},{"speaker":"Michael Cirillo","startTime":599.08,"endTime":601.69,"body":"one day after he had So the"},{"speaker":"Michael Cirillo","startTime":599.08,"endTime":601.69,"body":"phone book franchise he took a"},{"speaker":"Michael Cirillo","startTime":601.69,"endTime":608.2,"body":"few years off. I don't know did"},{"speaker":"Michael Cirillo","startTime":601.69,"endTime":608.2,"body":"like, what? Yeah, like you're"},{"speaker":"Michael Cirillo","startTime":608.2,"endTime":614.14,"body":"like he came back. I remember"},{"speaker":"Michael Cirillo","startTime":608.2,"endTime":614.14,"body":"distinctly you went on a"},{"speaker":"Michael Cirillo","startTime":614.14,"endTime":616.0,"body":"motorcycle trip to Washington."},{"speaker":"Michael Cirillo","startTime":614.14,"endTime":616.0,"body":"Oh, he"},{"speaker":"Michael Cirillo","startTime":616.0,"endTime":620.62,"body":"really did it. Oh, yeah. He was"},{"speaker":"Michael Cirillo","startTime":616.0,"endTime":620.62,"body":"like, yes, have long mullet"},{"speaker":"Michael Cirillo","startTime":620.74,"endTime":621.64,"body":"mustache and"},{"speaker":"Michael Cirillo","startTime":623.49,"endTime":625.71,"body":"he came back from that"},{"speaker":"Michael Cirillo","startTime":623.49,"endTime":625.71,"body":"motorcycle trip, I must have"},{"speaker":"Michael Cirillo","startTime":625.71,"endTime":630.93,"body":"been 16 17 years old. And he's"},{"speaker":"Michael Cirillo","startTime":625.71,"endTime":630.93,"body":"like, you're gonna learn to sell"},{"speaker":"Michael Cirillo","startTime":630.96,"endTime":635.25,"body":"and I was like Cowabunga,"},{"speaker":"Michael Cirillo","startTime":630.96,"endTime":635.25,"body":"because I know you're gonna"},{"speaker":"Michael Cirillo","startTime":635.25,"endTime":637.83,"body":"learn how to sell. There is no"},{"speaker":"Michael Cirillo","startTime":635.25,"endTime":637.83,"body":"competition to AutoTrader in"},{"speaker":"Michael Cirillo","startTime":637.83,"endTime":640.68,"body":"Canada. And that was the"},{"speaker":"Michael Cirillo","startTime":637.83,"endTime":640.68,"body":"beginning of it. We didn't have"},{"speaker":"Michael Cirillo","startTime":640.68,"endTime":643.41,"body":"mockups. We didn't have"},{"speaker":"Michael Cirillo","startTime":640.68,"endTime":643.41,"body":"anything. That's how that so he"},{"speaker":"Michael Cirillo","startTime":643.41,"endTime":647.55,"body":"knew print. He took the the next"},{"speaker":"Michael Cirillo","startTime":643.41,"endTime":647.55,"body":"opening that he saw in familiar"},{"speaker":"Michael Cirillo","startTime":647.55,"endTime":649.98,"body":"territory, and he's like, you're"},{"speaker":"Michael Cirillo","startTime":647.55,"endTime":649.98,"body":"gonna learn how to sell so we"},{"speaker":"Michael Cirillo","startTime":649.98,"endTime":652.8,"body":"literally split the valley."},{"speaker":"Michael Cirillo","startTime":649.98,"endTime":652.8,"body":"Well, not literally figuratively"},{"speaker":"Michael Cirillo","startTime":652.8,"endTime":656.37,"body":"splitting the valley that we"},{"speaker":"Michael Cirillo","startTime":652.8,"endTime":656.37,"body":"lived in and a half years. And"},{"speaker":"Michael Cirillo","startTime":656.37,"endTime":659.07,"body":"he was like, You're gonna go"},{"speaker":"Michael Cirillo","startTime":656.37,"endTime":659.07,"body":"north and visit all these old"},{"speaker":"Michael Cirillo","startTime":659.07,"endTime":661.71,"body":"dudes, right? Because now like,"},{"speaker":"Michael Cirillo","startTime":659.07,"endTime":661.71,"body":"Look at the face of car dealers"},{"speaker":"Michael Cirillo","startTime":661.71,"endTime":664.86,"body":"that we have here. When I was 16"},{"speaker":"Michael Cirillo","startTime":661.71,"endTime":664.86,"body":"because these were they were not"},{"speaker":"Michael Cirillo","startTime":664.86,"endTime":668.04,"body":"this young. Right when I was 16."},{"speaker":"Michael Cirillo","startTime":664.86,"endTime":668.04,"body":"They were not this young. They"},{"speaker":"Michael Cirillo","startTime":668.04,"endTime":672.09,"body":"were old. They were all named"},{"speaker":"Michael Cirillo","startTime":668.04,"endTime":672.09,"body":"Dave. For starters, they're all"},{"speaker":"Michael Cirillo","startTime":672.09,"endTime":681.09,"body":"named Dave every single day. Oh"},{"speaker":"Michael Cirillo","startTime":672.09,"endTime":681.09,"body":"my gosh. They're all grumpy."},{"speaker":"Michael Cirillo","startTime":682.35,"endTime":684.57,"body":"They were all loud talkers. You"},{"speaker":"Michael Cirillo","startTime":682.35,"endTime":684.57,"body":"know, I'm saying like they're"},{"speaker":"Michael Cirillo","startTime":684.57,"endTime":687.99,"body":"all loud talk because you'd come"},{"speaker":"Michael Cirillo","startTime":684.57,"endTime":687.99,"body":"in and be like, Dave so loud to"},{"speaker":"Michael Cirillo","startTime":689.31,"endTime":694.29,"body":"take time. I remember walking"},{"speaker":"Michael Cirillo","startTime":689.31,"endTime":694.29,"body":"into dealerships you know, 6 17"},{"speaker":"Michael Cirillo","startTime":694.29,"endTime":697.08,"body":"year old Michael talking to 67"},{"speaker":"Michael Cirillo","startTime":694.29,"endTime":697.08,"body":"year old Dave who's like,"},{"speaker":"Paul Daly","startTime":697.71,"endTime":699.66,"body":"what do you want kid"},{"speaker":"Paul Daly","startTime":697.71,"endTime":699.66,"body":"they saw you coming up and they"},{"speaker":"Paul Daly","startTime":699.66,"endTime":701.49,"body":"said to the guy watch this was"},{"speaker":"Michael Cirillo","startTime":702.6,"endTime":706.35,"body":"gonna make 30"},{"speaker":"Michael Cirillo","startTime":702.6,"endTime":706.35,"body":"seconds the nervous. The"},{"speaker":"Michael Cirillo","startTime":706.35,"endTime":711.75,"body":"nervous. I'm, it's gonna be a"},{"speaker":"Michael Cirillo","startTime":706.35,"endTime":711.75,"body":"double page spread, bred, and"},{"speaker":"Michael Cirillo","startTime":711.75,"endTime":718.02,"body":"I'm gonna have high gloss and"},{"speaker":"Michael Cirillo","startTime":711.75,"endTime":718.02,"body":"you know, so, you know, but I'm"},{"speaker":"Michael Cirillo","startTime":718.02,"endTime":721.26,"body":"grateful to my dad, you know,"},{"speaker":"Michael Cirillo","startTime":718.02,"endTime":721.26,"body":"both of my parents really for"},{"speaker":"Michael Cirillo","startTime":721.44,"endTime":726.12,"body":"knowing that I was going to be"},{"speaker":"Michael Cirillo","startTime":721.44,"endTime":726.12,"body":"so awful at that. And, and in"},{"speaker":"Michael Cirillo","startTime":726.12,"endTime":731.43,"body":"some way putting the like the"},{"speaker":"Michael Cirillo","startTime":726.12,"endTime":731.43,"body":"outcomes of a family. I can't"},{"speaker":"Michael Cirillo","startTime":731.43,"endTime":734.07,"body":"imagine what my dad was thinking"},{"speaker":"Michael Cirillo","startTime":731.43,"endTime":734.07,"body":"like he's driving to the other"},{"speaker":"Michael Cirillo","startTime":734.07,"endTime":736.8,"body":"side of this valley in rural"},{"speaker":"Michael Cirillo","startTime":734.07,"endTime":736.8,"body":"British Columbia being like,"},{"speaker":"Michael Cirillo","startTime":736.95,"endTime":741.24,"body":"hope my son doesn't eff up the"},{"speaker":"Michael Cirillo","startTime":736.95,"endTime":741.24,"body":"business plan today, driving in"},{"speaker":"Michael Cirillo","startTime":741.24,"endTime":744.84,"body":"his Kia Rio, like, down the"},{"speaker":"Michael Cirillo","startTime":741.24,"endTime":744.84,"body":"freeways trying to get to"},{"speaker":"Michael Cirillo","startTime":744.84,"endTime":751.35,"body":"dealers. But, you know, that was"},{"speaker":"Michael Cirillo","startTime":744.84,"endTime":751.35,"body":"successful around around 22,006."},{"speaker":"Michael Cirillo","startTime":751.38,"endTime":753.99,"body":"I saw the writing on the wall."},{"speaker":"Michael Cirillo","startTime":751.38,"endTime":753.99,"body":"So I'd kind of cut my teeth and"},{"speaker":"Michael Cirillo","startTime":753.99,"endTime":758.16,"body":"I'm like, Hey, um, here's some"},{"speaker":"Michael Cirillo","startTime":753.99,"endTime":758.16,"body":"rumblings dealers are like,"},{"speaker":"Michael Cirillo","startTime":758.16,"endTime":762.06,"body":"there's this website, craziest"},{"speaker":"Michael Cirillo","startTime":758.16,"endTime":762.06,"body":"thing. So that's when I came to"},{"speaker":"Michael Cirillo","startTime":762.06,"endTime":765.48,"body":"my dad. It was around 2010. I"},{"speaker":"Michael Cirillo","startTime":762.06,"endTime":765.48,"body":"came to my dad and I said, I"},{"speaker":"Michael Cirillo","startTime":765.48,"endTime":768.51,"body":"gotta kill your whole business."},{"speaker":"Michael Cirillo","startTime":765.48,"endTime":768.51,"body":"He's like, what you're talking"},{"speaker":"Michael Cirillo","startTime":768.51,"endTime":770.43,"body":"about? Like, remember that"},{"speaker":"Paul Daly","startTime":770.43,"endTime":772.02,"body":"family council? Yeah,"},{"speaker":"Michael Cirillo","startTime":772.05,"endTime":775.95,"body":"I'm like, watch"},{"speaker":"Michael Cirillo","startTime":772.05,"endTime":775.95,"body":"this earth. did stand up for"},{"speaker":"Michael Cirillo","startTime":775.95,"endTime":779.31,"body":"five minutes. And I was like,"},{"speaker":"Michael Cirillo","startTime":775.95,"endTime":779.31,"body":"now back to business. I was"},{"speaker":"Michael Cirillo","startTime":779.31,"endTime":781.44,"body":"like, Hey, we gotta kill the"},{"speaker":"Michael Cirillo","startTime":779.31,"endTime":781.44,"body":"whole business or else we're"},{"speaker":"Michael Cirillo","startTime":781.44,"endTime":783.57,"body":"going to be out of business."},{"speaker":"Michael Cirillo","startTime":781.44,"endTime":783.57,"body":"Right? We're going to be out of"},{"speaker":"Michael Cirillo","startTime":783.57,"endTime":787.68,"body":"business. Oh, 809 wrapped like"},{"speaker":"Michael Cirillo","startTime":783.57,"endTime":787.68,"body":"raked us over the coals. Dude,"},{"speaker":"Michael Cirillo","startTime":787.68,"endTime":790.5,"body":"we were watching clients leave."},{"speaker":"Michael Cirillo","startTime":787.68,"endTime":790.5,"body":"Oh, yeah. Right. Because they"},{"speaker":"Michael Cirillo","startTime":790.53,"endTime":794.19,"body":"were sure. Like, look, we all"},{"speaker":"Michael Cirillo","startTime":790.53,"endTime":794.19,"body":"wake up and I do this. Sometimes"},{"speaker":"Michael Cirillo","startTime":794.19,"endTime":796.17,"body":"you wake up on the wrong side of"},{"speaker":"Michael Cirillo","startTime":794.19,"endTime":796.17,"body":"the bed. What's the first thing"},{"speaker":"Michael Cirillo","startTime":796.17,"endTime":799.95,"body":"that gets axed your marketing"},{"speaker":"Michael Cirillo","startTime":796.17,"endTime":799.95,"body":"budget? Shot over?"},{"speaker":"Kyle Mountsier","startTime":799.98,"endTime":802.62,"body":"Where's the"},{"speaker":"Kyle Mountsier","startTime":799.98,"endTime":802.62,"body":"market one has ever done that in"},{"speaker":"Kyle Mountsier","startTime":802.62,"endTime":804.81,"body":"this room. That's a dealer ever"},{"speaker":"Kyle Mountsier","startTime":802.62,"endTime":804.81,"body":"there."},{"speaker":"Michael Cirillo","startTime":804.81,"endTime":812.91,"body":"I'll get rowdy"},{"speaker":"Michael Cirillo","startTime":804.81,"endTime":812.91,"body":"up there."},{"speaker":"Michael Cirillo","startTime":814.95,"endTime":820.56,"body":"Put the chair back stroke"},{"speaker":"Michael Cirillo","startTime":814.95,"endTime":820.56,"body":"Schneider. So, I was like, we"},{"speaker":"Michael Cirillo","startTime":820.56,"endTime":824.28,"body":"got to do something about this."},{"speaker":"Michael Cirillo","startTime":820.56,"endTime":824.28,"body":"I contacted my best friend"},{"speaker":"Michael Cirillo","startTime":824.28,"endTime":828.3,"body":"growing up who who's our CTO"},{"speaker":"Michael Cirillo","startTime":824.28,"endTime":828.3,"body":"today? And I'm like, Hey, I"},{"speaker":"Michael Cirillo","startTime":828.3,"endTime":831.12,"body":"don't know how we're gonna pay"},{"speaker":"Michael Cirillo","startTime":828.3,"endTime":831.12,"body":"you. But can you join this"},{"speaker":"Michael Cirillo","startTime":831.12,"endTime":834.66,"body":"thing, I have this vision. I"},{"speaker":"Michael Cirillo","startTime":831.12,"endTime":834.66,"body":"want to I want to basically go"},{"speaker":"Michael Cirillo","startTime":834.66,"endTime":838.29,"body":"and as a value add to people"},{"speaker":"Michael Cirillo","startTime":834.66,"endTime":838.29,"body":"that advertise in our magazine"},{"speaker":"Michael Cirillo","startTime":838.29,"endTime":841.95,"body":"as kind of a transition period."},{"speaker":"Michael Cirillo","startTime":838.29,"endTime":841.95,"body":"If they do a double page spread,"},{"speaker":"Michael Cirillo","startTime":842.16,"endTime":846.06,"body":"we'll put their entire inventory"},{"speaker":"Michael Cirillo","startTime":842.16,"endTime":846.06,"body":"online for free on our on our"},{"speaker":"Michael Cirillo","startTime":846.06,"endTime":848.79,"body":"portal site. And he's like,"},{"speaker":"Michael Cirillo","startTime":846.06,"endTime":848.79,"body":"first of all, do you have a"},{"speaker":"Michael Cirillo","startTime":848.79,"endTime":851.61,"body":"portal site? And I'm like, first"},{"speaker":"Michael Cirillo","startTime":848.79,"endTime":851.61,"body":"of all, I don't know what a"},{"speaker":"Michael Cirillo","startTime":851.61,"endTime":855.54,"body":"portal was. draping it to that"},{"speaker":"Michael Cirillo","startTime":851.61,"endTime":855.54,"body":"way I"},{"speaker":"Unknown","startTime":855.54,"endTime":856.26,"body":"need you."},{"speaker":"Michael Cirillo","startTime":856.44,"endTime":859.32,"body":"I heard it"},{"speaker":"Michael Cirillo","startTime":856.44,"endTime":859.32,"body":"somewhere. Someone's right."},{"speaker":"Paul Daly","startTime":859.35,"endTime":862.2,"body":"One time the statue"},{"speaker":"Paul Daly","startTime":859.35,"endTime":862.2,"body":"of David. I don't know. It was"},{"speaker":"Paul Daly","startTime":862.2,"endTime":862.92,"body":"gonna tell you."},{"speaker":"Michael Cirillo","startTime":864.54,"endTime":867.66,"body":"Let me bring it"},{"speaker":"Michael Cirillo","startTime":864.54,"endTime":867.66,"body":"back to family council. Right?"},{"speaker":"Michael Cirillo","startTime":867.69,"endTime":871.05,"body":"And he's like so cuz you know"},{"speaker":"Michael Cirillo","startTime":867.69,"endTime":871.05,"body":"CTOs. They're always like, they"},{"speaker":"Michael Cirillo","startTime":871.05,"endTime":874.11,"body":"bring you right back down to the"},{"speaker":"Michael Cirillo","startTime":871.05,"endTime":874.11,"body":"dirt as quick as possible. It's"},{"speaker":"Michael Cirillo","startTime":874.11,"endTime":874.56,"body":"gonna take"},{"speaker":"Kyle Mountsier","startTime":874.56,"endTime":879.06,"body":"$38,000,000.74"},{"speaker":"Kyle Mountsier","startTime":874.56,"endTime":879.06,"body":"months with 58 devs. You ready"},{"speaker":"Kyle Mountsier","startTime":879.06,"endTime":879.45,"body":"for that?"},{"speaker":"Paul Daly","startTime":879.93,"endTime":882.72,"body":"And that's if we get"},{"speaker":"Paul Daly","startTime":879.93,"endTime":882.72,"body":"the Israeli dev team on board."},{"speaker":"Michael Cirillo","startTime":883.62,"endTime":886.05,"body":"That's right."},{"speaker":"Michael Cirillo","startTime":883.62,"endTime":886.05,"body":"So we came to him I was like,"},{"speaker":"Michael Cirillo","startTime":886.23,"endTime":888.48,"body":"we're gonna need to build an"},{"speaker":"Michael Cirillo","startTime":886.23,"endTime":888.48,"body":"inventory management system"},{"speaker":"Michael Cirillo","startTime":888.48,"endTime":890.82,"body":"because how else are we going to"},{"speaker":"Michael Cirillo","startTime":888.48,"endTime":890.82,"body":"get this inventory online?"},{"speaker":"Michael Cirillo","startTime":890.85,"endTime":896.37,"body":"Naturally, naturally, we're"},{"speaker":"Michael Cirillo","startTime":890.85,"endTime":896.37,"body":"like, what's the what's the you"},{"speaker":"Michael Cirillo","startTime":896.37,"endTime":900.18,"body":"know, let's do everything"},{"speaker":"Michael Cirillo","startTime":896.37,"endTime":900.18,"body":"ourselves. Critical, baby. I I"},{"speaker":"Michael Cirillo","startTime":900.18,"endTime":902.46,"body":"called you know, those were our"},{"speaker":"Michael Cirillo","startTime":900.18,"endTime":902.46,"body":"moments of ignorance as we're"},{"speaker":"Michael Cirillo","startTime":902.46,"endTime":906.99,"body":"trying to sort things out. But"},{"speaker":"Michael Cirillo","startTime":902.46,"endTime":906.99,"body":"all these years later, you know,"},{"speaker":"Michael Cirillo","startTime":907.02,"endTime":909.84,"body":"so we were selling Tech, we"},{"speaker":"Michael Cirillo","startTime":907.02,"endTime":909.84,"body":"built our own CMS, we built our"},{"speaker":"Michael Cirillo","startTime":909.84,"endTime":913.74,"body":"own inventory management system,"},{"speaker":"Michael Cirillo","startTime":909.84,"endTime":913.74,"body":"CMS content management, system,"},{"speaker":"Michael Cirillo","startTime":913.74,"endTime":916.2,"body":"content management, so manage"},{"speaker":"Michael Cirillo","startTime":913.74,"endTime":916.2,"body":"your own website, do all those"},{"speaker":"Michael Cirillo","startTime":916.2,"endTime":919.89,"body":"sorts of things. We built all of"},{"speaker":"Michael Cirillo","startTime":916.2,"endTime":919.89,"body":"that. And, you know, that was"},{"speaker":"Michael Cirillo","startTime":919.89,"endTime":923.34,"body":"like, that was like my career"},{"speaker":"Michael Cirillo","startTime":919.89,"endTime":923.34,"body":"Rumspringa because you know,"},{"speaker":"Michael Cirillo","startTime":923.34,"endTime":925.71,"body":"those moments as an entrepreneur"},{"speaker":"Michael Cirillo","startTime":923.34,"endTime":925.71,"body":"where you're like, I frickin"},{"speaker":"Michael Cirillo","startTime":925.71,"endTime":927.18,"body":"suck, I don't know what I'm"},{"speaker":"Michael Cirillo","startTime":925.71,"endTime":927.18,"body":"doing."},{"speaker":"Kyle Mountsier","startTime":928.26,"endTime":930.48,"body":"I mean, three"},{"speaker":"Kyle Mountsier","startTime":928.26,"endTime":930.48,"body":"o'clock, this morning, five"},{"speaker":"Kyle Mountsier","startTime":930.48,"endTime":930.9,"body":"o'clock."},{"speaker":"Michael Cirillo","startTime":931.8,"endTime":933.66,"body":"You're like,"},{"speaker":"Michael Cirillo","startTime":931.8,"endTime":933.66,"body":"cool, look at that gazillion"},{"speaker":"Michael Cirillo","startTime":933.66,"endTime":936.33,"body":"dollar business that's well"},{"speaker":"Michael Cirillo","startTime":933.66,"endTime":936.33,"body":"funded doing the thing that I"},{"speaker":"Michael Cirillo","startTime":936.33,"endTime":940.23,"body":"thought I was clever at. And you"},{"speaker":"Michael Cirillo","startTime":936.33,"endTime":940.23,"body":"know, they're doing it in 83."},{"speaker":"Michael Cirillo","startTime":940.29,"endTime":942.15,"body":"I know, I'll be a podcaster."},{"speaker":"Michael Cirillo","startTime":942.15,"endTime":948.66,"body":"Instead, I'll be a podcaster."},{"speaker":"Michael Cirillo","startTime":942.15,"endTime":948.66,"body":"You know, so we built this"},{"speaker":"Michael Cirillo","startTime":948.66,"endTime":952.89,"body":"thing, and it did quite well."},{"speaker":"Michael Cirillo","startTime":948.66,"endTime":952.89,"body":"And then I had an idea, which"},{"speaker":"Michael Cirillo","startTime":952.89,"endTime":958.02,"body":"was, how can I cleverly and in a"},{"speaker":"Michael Cirillo","startTime":952.89,"endTime":958.02,"body":"good human kind of way get to"},{"speaker":"Michael Cirillo","startTime":958.02,"endTime":960.12,"body":"know all of our competitors out"},{"speaker":"Michael Cirillo","startTime":958.02,"endTime":960.12,"body":"there better than our"},{"speaker":"Michael Cirillo","startTime":960.12,"endTime":964.86,"body":"competitors know, themselves,"},{"speaker":"Michael Cirillo","startTime":960.12,"endTime":964.86,"body":"create an agency arm. And that"},{"speaker":"Michael Cirillo","startTime":964.86,"endTime":968.55,"body":"blew up like that took off, it"},{"speaker":"Michael Cirillo","startTime":964.86,"endTime":968.55,"body":"did so well. And that's what you"},{"speaker":"Michael Cirillo","startTime":968.55,"endTime":971.4,"body":"know, part of our company does"},{"speaker":"Michael Cirillo","startTime":968.55,"endTime":971.4,"body":"that today. But now we're at a"},{"speaker":"Michael Cirillo","startTime":971.4,"endTime":974.34,"body":"place where as the agency has"},{"speaker":"Michael Cirillo","startTime":971.4,"endTime":974.34,"body":"kind of continued to grow. And"},{"speaker":"Michael Cirillo","startTime":974.34,"endTime":978.42,"body":"we've proved our thesis that you"},{"speaker":"Michael Cirillo","startTime":974.34,"endTime":978.42,"body":"can, in fact, be and not just"},{"speaker":"Michael Cirillo","startTime":978.42,"endTime":981.69,"body":"say, transparency, but actually"},{"speaker":"Michael Cirillo","startTime":978.42,"endTime":981.69,"body":"demonstrate it and behave with"},{"speaker":"Michael Cirillo","startTime":981.69,"endTime":984.69,"body":"transparency. Now that we've"},{"speaker":"Michael Cirillo","startTime":981.69,"endTime":984.69,"body":"proven that that works, we've"},{"speaker":"Michael Cirillo","startTime":984.69,"endTime":988.08,"body":"revisited back to this tech"},{"speaker":"Michael Cirillo","startTime":984.69,"endTime":988.08,"body":"piece where we're like, wait a"},{"speaker":"Michael Cirillo","startTime":988.08,"endTime":991.8,"body":"minute, why are dealers paying"},{"speaker":"Michael Cirillo","startTime":988.08,"endTime":991.8,"body":"five six? Why are they paying"},{"speaker":"Michael Cirillo","startTime":991.8,"endTime":994.05,"body":"all this money for something"},{"speaker":"Michael Cirillo","startTime":991.8,"endTime":994.05,"body":"that we've had all along that"},{"speaker":"Michael Cirillo","startTime":994.05,"endTime":998.04,"body":"they could deploy and use and"},{"speaker":"Michael Cirillo","startTime":994.05,"endTime":998.04,"body":"scale without a three month"},{"speaker":"Michael Cirillo","startTime":998.04,"endTime":1000.56,"body":"learning curve? You want you"},{"speaker":"Michael Cirillo","startTime":998.04,"endTime":1000.56,"body":"want to get your inventory"},{"speaker":"Michael Cirillo","startTime":1000.56,"endTime":1003.98,"body":"managed and know how to do it in"},{"speaker":"Michael Cirillo","startTime":1000.56,"endTime":1003.98,"body":"30 minutes? shabam I'm like"},{"speaker":"Michael Cirillo","startTime":1003.98,"endTime":1008.57,"body":"frickin Emeril Lagasse over"},{"speaker":"Michael Cirillo","startTime":1003.98,"endTime":1008.57,"body":"here. So plow. Wow. So yeah, and"},{"speaker":"Michael Cirillo","startTime":1008.57,"endTime":1013.88,"body":"then it just works. So. So the"},{"speaker":"Michael Cirillo","startTime":1008.57,"endTime":1013.88,"body":"soundtrack the side note is so"},{"speaker":"Michael Cirillo","startTime":1013.88,"endTime":1019.04,"body":"all that we say we've nicknamed"},{"speaker":"Michael Cirillo","startTime":1013.88,"endTime":1019.04,"body":"our tech Bobby after Bobby The"},{"speaker":"Michael Cirillo","startTime":1019.04,"endTime":1021.71,"body":"Wonder Dog. I don't know if you"},{"speaker":"Michael Cirillo","startTime":1019.04,"endTime":1021.71,"body":"guys know the story of Bobby The"},{"speaker":"Michael Cirillo","startTime":1021.71,"endTime":1024.89,"body":"Wonder Dog where I do not okay,"},{"speaker":"Michael Cirillo","startTime":1021.71,"endTime":1024.89,"body":"so by reading the story of this,"},{"speaker":"Michael Cirillo","startTime":1025.16,"endTime":1028.22,"body":"Bobby Brown a family drove"},{"speaker":"Michael Cirillo","startTime":1025.16,"endTime":1028.22,"body":"across the country on a family"},{"speaker":"Michael Cirillo","startTime":1028.22,"endTime":1031.34,"body":"vacay their dog gets lost at"},{"speaker":"Michael Cirillo","startTime":1028.22,"endTime":1031.34,"body":"like a truck stop somewhere on"},{"speaker":"Michael Cirillo","startTime":1031.34,"endTime":1033.26,"body":"the other side of the country."},{"speaker":"Michael Cirillo","startTime":1031.34,"endTime":1033.26,"body":"They're on the east coast from"},{"speaker":"Michael Cirillo","startTime":1033.26,"endTime":1036.86,"body":"the West Coast. Months go by"},{"speaker":"Michael Cirillo","startTime":1033.26,"endTime":1036.86,"body":"they're like Bobby dead like"},{"speaker":"Michael Cirillo","startTime":1036.86,"endTime":1042.23,"body":"there's no way like he's lost a"},{"speaker":"Michael Cirillo","startTime":1036.86,"endTime":1042.23,"body":"bus down this look them up a dog"},{"speaker":"Michael Cirillo","startTime":1042.23,"endTime":1045.62,"body":"found his way home. This dog"},{"speaker":"Michael Cirillo","startTime":1042.23,"endTime":1045.62,"body":"found his way home. I think we"},{"speaker":"Michael Cirillo","startTime":1045.62,"endTime":1048.44,"body":"both made a Disney movie about"},{"speaker":"Michael Cirillo","startTime":1045.62,"endTime":1048.44,"body":"that. It's kind of like bolt."},{"speaker":"Michael Cirillo","startTime":1048.53,"endTime":1051.5,"body":"And so we nicknamed it Bobby"},{"speaker":"Michael Cirillo","startTime":1048.53,"endTime":1051.5,"body":"because we're like, no matter"},{"speaker":"Michael Cirillo","startTime":1051.5,"endTime":1055.73,"body":"what we do, we've tried to kill"},{"speaker":"Michael Cirillo","startTime":1051.5,"endTime":1055.73,"body":"it. I just keep finding that way"},{"speaker":"Michael Cirillo","startTime":1055.73,"endTime":1058.4,"body":"that test. So we've decided to"},{"speaker":"Michael Cirillo","startTime":1055.73,"endTime":1058.4,"body":"really lean heavily into this."},{"speaker":"Michael Cirillo","startTime":1058.4,"endTime":1063.44,"body":"We've got about 67 rooftops now"},{"speaker":"Michael Cirillo","startTime":1058.4,"endTime":1063.44,"body":"that are using this 30"},{"speaker":"Unknown","startTime":1063.47,"endTime":1065.75,"body":"About 6735."},{"speaker":"Michael Cirillo","startTime":1065.78,"endTime":1069.47,"body":"Yeah, about 60"},{"speaker":"Michael Cirillo","startTime":1065.78,"endTime":1069.47,"body":"to 62."},{"speaker":"Paul Daly","startTime":1069.65,"endTime":1071.57,"body":"I haven't checked my"},{"speaker":"Paul Daly","startTime":1069.65,"endTime":1071.57,"body":"phone since I've gotten on the"},{"speaker":"Michael Cirillo","startTime":1071.57,"endTime":1073.4,"body":"pod. Yeah, let"},{"speaker":"Michael Cirillo","startTime":1071.57,"endTime":1073.4,"body":"me just see every time my phone"},{"speaker":"Michael Cirillo","startTime":1073.4,"endTime":1075.65,"body":"dings, by the way, that's a new"},{"speaker":"Michael Cirillo","startTime":1073.4,"endTime":1075.65,"body":"sign up, because it's just that"},{"speaker":"Michael Cirillo","startTime":1075.65,"endTime":1081.08,"body":"good. Oh, yeah, there's another"},{"speaker":"Michael Cirillo","startTime":1075.65,"endTime":1081.08,"body":"one. So about 68 now. And we're"},{"speaker":"Michael Cirillo","startTime":1081.08,"endTime":1084.14,"body":"just leaning into that. So it's,"},{"speaker":"Michael Cirillo","startTime":1081.08,"endTime":1084.14,"body":"it's a lot of fun. But you know,"},{"speaker":"Michael Cirillo","startTime":1084.17,"endTime":1088.94,"body":"here's, here's my controversial"},{"speaker":"Michael Cirillo","startTime":1084.17,"endTime":1088.94,"body":"statement of the day. Okay. It's"},{"speaker":"Michael Cirillo","startTime":1088.94,"endTime":1094.16,"body":"not about it's not about what"},{"speaker":"Michael Cirillo","startTime":1088.94,"endTime":1094.16,"body":"you have. It's about how you use"},{"speaker":"Michael Cirillo","startTime":1094.16,"endTime":1094.34,"body":"it."},{"speaker":"Paul Daly","startTime":1095.33,"endTime":1098.48,"body":"Something about you"},{"speaker":"Paul Daly","startTime":1095.33,"endTime":1098.48,"body":"in that statute, David? Yeah, I"},{"speaker":"Paul Daly","startTime":1098.48,"endTime":1103.01,"body":"was like a statue of David"},{"speaker":"Paul Daly","startTime":1098.48,"endTime":1103.01,"body":"knocked it out. Yeah, you know."},{"speaker":"Michael Cirillo","startTime":1104.99,"endTime":1107.93,"body":"And that seems"},{"speaker":"Michael Cirillo","startTime":1104.99,"endTime":1107.93,"body":"to be the the thing that I kind"},{"speaker":"Michael Cirillo","startTime":1107.93,"endTime":1112.28,"body":"of picked up on early on in my"},{"speaker":"Michael Cirillo","startTime":1107.93,"endTime":1112.28,"body":"career was, you can have all the"},{"speaker":"Michael Cirillo","startTime":1112.28,"endTime":1115.34,"body":"bells and whistles. The problem"},{"speaker":"Michael Cirillo","startTime":1112.28,"endTime":1115.34,"body":"with it is if you rely too"},{"speaker":"Michael Cirillo","startTime":1115.34,"endTime":1118.64,"body":"heavily on the tool, you're a"},{"speaker":"Michael Cirillo","startTime":1115.34,"endTime":1118.64,"body":"tool and makes you a tool."},{"speaker":"Michael Cirillo","startTime":1118.73,"endTime":1122.6,"body":"You're an idiot. Because and now"},{"speaker":"Michael Cirillo","startTime":1118.73,"endTime":1122.6,"body":"that's not any, that's not the"},{"speaker":"Michael Cirillo","startTime":1122.6,"endTime":1126.38,"body":"end users fault. Not not by any"},{"speaker":"Michael Cirillo","startTime":1122.6,"endTime":1126.38,"body":"stretch. It's it's I think, how"},{"speaker":"Michael Cirillo","startTime":1126.38,"endTime":1129.08,"body":"we position things, it's the"},{"speaker":"Michael Cirillo","startTime":1126.38,"endTime":1129.08,"body":"marketing speak, hey, if you do"},{"speaker":"Michael Cirillo","startTime":1129.08,"endTime":1130.19,"body":"this, it's gonna last so the"},{"speaker":"Michael Cirillo","startTime":1129.08,"endTime":1130.19,"body":"sun,"},{"speaker":"Michael Cirillo","startTime":1130.19,"endTime":1131.81,"body":"the moon, the stars you're in,"},{"speaker":"Michael Cirillo","startTime":1130.19,"endTime":1131.81,"body":"you're gonna be able to do all"},{"speaker":"Michael Cirillo","startTime":1131.81,"endTime":1132.2,"body":"these things."},{"speaker":"Michael Cirillo","startTime":1132.92,"endTime":1136.94,"body":"And we're like, I want to do all"},{"speaker":"Michael Cirillo","startTime":1132.92,"endTime":1136.94,"body":"the things. Right, silver"},{"speaker":"Michael Cirillo","startTime":1136.94,"endTime":1140.36,"body":"bullet, right, you fork out for"},{"speaker":"Michael Cirillo","startTime":1136.94,"endTime":1140.36,"body":"it. And you realize, holy crap,"},{"speaker":"Michael Cirillo","startTime":1140.36,"endTime":1143.03,"body":"this actually required way more"},{"speaker":"Michael Cirillo","startTime":1140.36,"endTime":1143.03,"body":"on my part in order to make"},{"speaker":"Michael Cirillo","startTime":1143.45,"endTime":1146.54,"body":"technology frickin sucks. What"},{"speaker":"Michael Cirillo","startTime":1143.45,"endTime":1146.54,"body":"was kept from Napoleon Dynamite"},{"speaker":"Michael Cirillo","startTime":1146.54,"endTime":1151.67,"body":"talking about frickin loves"},{"speaker":"Michael Cirillo","startTime":1146.54,"endTime":1151.67,"body":"technology. But, you know, I try"},{"speaker":"Michael Cirillo","startTime":1151.67,"endTime":1153.62,"body":"to be a realist, because I think"},{"speaker":"Michael Cirillo","startTime":1151.67,"endTime":1153.62,"body":"one of the things that our"},{"speaker":"Michael Cirillo","startTime":1153.62,"endTime":1157.34,"body":"industry deserves, and it's high"},{"speaker":"Michael Cirillo","startTime":1153.62,"endTime":1157.34,"body":"time for, which is why I love"},{"speaker":"Michael Cirillo","startTime":1157.37,"endTime":1160.13,"body":"aligning with you guys. And, you"},{"speaker":"Michael Cirillo","startTime":1157.37,"endTime":1160.13,"body":"know, the stuff that we're"},{"speaker":"Michael Cirillo","startTime":1160.13,"endTime":1163.1,"body":"working on together and whatnot,"},{"speaker":"Michael Cirillo","startTime":1160.13,"endTime":1163.1,"body":"is because it's high time,"},{"speaker":"Michael Cirillo","startTime":1163.28,"endTime":1167.6,"body":"somebody stood up and says,"},{"speaker":"Michael Cirillo","startTime":1163.28,"endTime":1167.6,"body":"Here's what it's actually going"},{"speaker":"Michael Cirillo","startTime":1167.6,"endTime":1171.47,"body":"to take. Sorry, if that sounds"},{"speaker":"Michael Cirillo","startTime":1167.6,"endTime":1171.47,"body":"different. There's your first"},{"speaker":"Michael Cirillo","startTime":1171.47,"endTime":1176.27,"body":"Canadian sorry, of the podcast"},{"speaker":"Michael Cirillo","startTime":1171.47,"endTime":1176.27,"body":"or sorry, sorry. Sorry, sorry,"},{"speaker":"Michael Cirillo","startTime":1176.27,"endTime":1178.4,"body":"if it looks different than"},{"speaker":"Michael Cirillo","startTime":1176.27,"endTime":1178.4,"body":"what's been fed to us for the"},{"speaker":"Michael Cirillo","startTime":1178.4,"endTime":1179.12,"body":"last 30 years and"},{"speaker":"Kyle Mountsier","startTime":1179.12,"endTime":1180.68,"body":"it might"},{"speaker":"Kyle Mountsier","startTime":1179.12,"endTime":1180.68,"body":"actually be hard it might"},{"speaker":"Kyle Mountsier","startTime":1180.68,"endTime":1183.47,"body":"actually take work but you know,"},{"speaker":"Kyle Mountsier","startTime":1180.68,"endTime":1183.47,"body":"what, on the other end of hard"},{"speaker":"Kyle Mountsier","startTime":1183.56,"endTime":1187.82,"body":"work is scales, it scales so"},{"speaker":"Kyle Mountsier","startTime":1183.56,"endTime":1187.82,"body":"there you're talking 800%"},{"speaker":"Kyle Mountsier","startTime":1187.82,"endTime":1189.86,"body":"Potentially Well, thanks for"},{"speaker":"Kyle Mountsier","startTime":1187.82,"endTime":1189.86,"body":"hanging out with us on ended"},{"speaker":"Kyle Mountsier","startTime":1189.86,"endTime":1193.52,"body":"their this today and you know,"},{"speaker":"Kyle Mountsier","startTime":1189.86,"endTime":1193.52,"body":"doing a podcast when we already"},{"speaker":"Kyle Mountsier","startTime":1193.52,"endTime":1196.07,"body":"have a podcast about podcasts"},{"speaker":"Kyle Mountsier","startTime":1193.52,"endTime":1196.07,"body":"and all of that."},{"speaker":"Michael Cirillo","startTime":1196.22,"endTime":1197.93,"body":"Thanks for"},{"speaker":"Michael Cirillo","startTime":1196.22,"endTime":1197.93,"body":"Thanks."},{"speaker":"Kyle Mountsier","startTime":1200.15,"endTime":1203.27,"body":"Sign up for our"},{"speaker":"Kyle Mountsier","startTime":1200.15,"endTime":1203.27,"body":"free and fun to read daily email"},{"speaker":"Kyle Mountsier","startTime":1203.27,"endTime":1207.17,"body":"for a free shot of relevant news"},{"speaker":"Kyle Mountsier","startTime":1203.27,"endTime":1207.17,"body":"in automotive, retail media and"},{"speaker":"Kyle Mountsier","startTime":1207.17,"endTime":1211.97,"body":"pop culture. You can get it now"},{"speaker":"Kyle Mountsier","startTime":1207.17,"endTime":1211.97,"body":"at asotu.com That's ASOtu.com."},{"speaker":"Kyle Mountsier","startTime":1212.99,"endTime":1216.53,"body":"If you love this podcast, please"},{"speaker":"Kyle Mountsier","startTime":1212.99,"endTime":1216.53,"body":"leave us a review and share it"},{"speaker":"Kyle Mountsier","startTime":1216.53,"endTime":1219.56,"body":"with a friend. Thanks again for"},{"speaker":"Kyle Mountsier","startTime":1216.53,"endTime":1219.56,"body":"listening. We'll see you next"},{"speaker":"Kyle Mountsier","startTime":1219.56,"endTime":1219.77,"body":"time"},{"speaker":"Michael Cirillo","startTime":1231.2,"endTime":1236.45,"body":"Welcome to"},{"speaker":"Michael Cirillo","startTime":1231.2,"endTime":1236.45,"body":"Annika Are we recording"}]}