{"version":"1.0.0","segments":[{"speaker":"Kyle Mountsier","startTime":0.0,"endTime":2.25,"body":"So none of us"},{"speaker":"Kyle Mountsier","startTime":0.0,"endTime":2.25,"body":"really have this same problem"},{"speaker":"Unknown","startTime":8.25,"endTime":10.32,"body":"this is auto collabs"},{"speaker":"Kyle Mountsier","startTime":10.9,"endTime":13.33,"body":"that Steve"},{"speaker":"Kyle Mountsier","startTime":10.9,"endTime":13.33,"body":"Roessler our guest today has and"},{"speaker":"Kyle Mountsier","startTime":13.33,"endTime":16.21,"body":"that problem is that we don't"},{"speaker":"Kyle Mountsier","startTime":13.33,"endTime":16.21,"body":"really ever have to worry about"},{"speaker":"Kyle Mountsier","startTime":16.21,"endTime":19.48,"body":"everyone show him. Show him your"},{"speaker":"Kyle Mountsier","startTime":16.21,"endTime":19.48,"body":"hair, everyone. Nope, none of"},{"speaker":"Kyle Mountsier","startTime":19.48,"endTime":23.71,"body":"that stuff going on Steve"},{"speaker":"Kyle Mountsier","startTime":19.48,"endTime":23.71,"body":"rustler better known as the hair"},{"speaker":"Kyle Mountsier","startTime":23.71,"endTime":25.75,"body":"of the industry is"},{"speaker":"Kyle Mountsier","startTime":27.18,"endTime":30.72,"body":"just got this like gorgeous and"},{"speaker":"Kyle Mountsier","startTime":27.18,"endTime":30.72,"body":"Main. It's all swept back all"},{"speaker":"Kyle Mountsier","startTime":30.72,"endTime":30.87,"body":"that."},{"speaker":"Paul Daly","startTime":30.99,"endTime":33.9,"body":"I don't know, he and"},{"speaker":"Paul Daly","startTime":30.99,"endTime":33.9,"body":"Frank Lopes, he loves have a bit"},{"speaker":"Paul Daly","startTime":33.9,"endTime":36.69,"body":"of a rivalry going. And we did"},{"speaker":"Paul Daly","startTime":33.9,"endTime":36.69,"body":"we did put this out to the"},{"speaker":"Paul Daly","startTime":36.69,"endTime":39.18,"body":"public a couple years ago, we"},{"speaker":"Paul Daly","startTime":36.69,"endTime":39.18,"body":"put a side by side and we're"},{"speaker":"Paul Daly","startTime":39.18,"endTime":41.97,"body":"like, who does? Who don't? Who"},{"speaker":"Paul Daly","startTime":39.18,"endTime":41.97,"body":"wears it better? Yeah, and"},{"speaker":"Paul Daly","startTime":41.97,"endTime":45.24,"body":"they're different. Steve Rossler"},{"speaker":"Paul Daly","startTime":41.97,"endTime":45.24,"body":"has the height and kind of the"},{"speaker":"Paul Daly","startTime":45.24,"endTime":49.89,"body":"intensity. And Lopes is like"},{"speaker":"Paul Daly","startTime":45.24,"endTime":49.89,"body":"always, like dialed in full are"},{"speaker":"Paul Daly","startTime":49.89,"endTime":50.94,"body":"sophisticated. Yes."},{"speaker":"Michael Cirillo","startTime":52.23,"endTime":55.41,"body":"White Card"},{"speaker":"Michael Cirillo","startTime":52.23,"endTime":55.41,"body":"graphic with white close ups of"},{"speaker":"Michael Cirillo","startTime":55.41,"endTime":59.16,"body":"their faces. And like, you know,"},{"speaker":"Michael Cirillo","startTime":55.41,"endTime":59.16,"body":"we need to run that poll again,"},{"speaker":"Michael Cirillo","startTime":59.16,"endTime":59.61,"body":"I think, like"},{"speaker":"Paul Daly","startTime":59.61,"endTime":62.4,"body":"Mortal Mortal Kombat"},{"speaker":"Paul Daly","startTime":59.61,"endTime":62.4,"body":"style with the verses in between"},{"speaker":"Paul Daly","startTime":62.4,"endTime":63.09,"body":"salutely"},{"speaker":"Kyle Mountsier","startTime":63.26,"endTime":65.75,"body":"Actually, I"},{"speaker":"Kyle Mountsier","startTime":63.26,"endTime":65.75,"body":"don't think we should do that at"},{"speaker":"Kyle Mountsier","startTime":65.75,"endTime":68.99,"body":"NADA. Like, it's like, we should"},{"speaker":"Kyle Mountsier","startTime":65.75,"endTime":68.99,"body":"have like a scale. And they"},{"speaker":"Kyle Mountsier","startTime":68.99,"endTime":71.51,"body":"should have to, like weigh"},{"speaker":"Kyle Mountsier","startTime":68.99,"endTime":71.51,"body":"themselves somehow with them"},{"speaker":"Kyle Mountsier","startTime":71.51,"endTime":73.28,"body":"without their hair or something"},{"speaker":"Kyle Mountsier","startTime":71.51,"endTime":73.28,"body":"like that."},{"speaker":"Michael Cirillo","startTime":73.32,"endTime":76.29,"body":"Like, can we"},{"speaker":"Michael Cirillo","startTime":73.32,"endTime":76.29,"body":"get those buttons like the"},{"speaker":"Michael Cirillo","startTime":76.29,"endTime":79.23,"body":"public bathroom? Like so people"},{"speaker":"Michael Cirillo","startTime":76.29,"endTime":79.23,"body":"can just like push about"},{"speaker":"Paul Daly","startTime":79.77,"endTime":81.54,"body":"the buttons? That'd"},{"speaker":"Paul Daly","startTime":79.77,"endTime":81.54,"body":"be easy. Just net promoter."},{"speaker":"Paul Daly","startTime":81.54,"endTime":84.87,"body":"Would you recommend this hair?"},{"speaker":"Paul Daly","startTime":81.54,"endTime":84.87,"body":"Yes or no? I think I think that"},{"speaker":"Paul Daly","startTime":84.9,"endTime":88.2,"body":"I think the Steve Rossler and"},{"speaker":"Paul Daly","startTime":84.9,"endTime":88.2,"body":"Frank Lopes. I think their hair"},{"speaker":"Paul Daly","startTime":88.2,"endTime":92.37,"body":"weighs the same. Steve has like"},{"speaker":"Paul Daly","startTime":88.2,"endTime":92.37,"body":"more hair. More hair. product,"},{"speaker":"Paul Daly","startTime":92.37,"endTime":95.34,"body":"right? More hair more. Yeah,"},{"speaker":"Paul Daly","startTime":92.37,"endTime":95.34,"body":"yeah, exactly. Right. Rose go"},{"speaker":"Paul Daly","startTime":95.34,"endTime":98.97,"body":"with that. I mean, but you know,"},{"speaker":"Paul Daly","startTime":95.34,"endTime":98.97,"body":"Steve's personality, the energy"},{"speaker":"Paul Daly","startTime":98.97,"endTime":102.06,"body":"matches the hair. Yes. Right?"},{"speaker":"Paul Daly","startTime":98.97,"endTime":102.06,"body":"Because he is always you watch"},{"speaker":"Paul Daly","startTime":102.06,"endTime":105.42,"body":"him on social media. You watch"},{"speaker":"Paul Daly","startTime":102.06,"endTime":105.42,"body":"him around people. And without a"},{"speaker":"Paul Daly","startTime":105.42,"endTime":108.87,"body":"doubt. He is always engaged in"},{"speaker":"Paul Daly","startTime":105.42,"endTime":108.87,"body":"the moment, which is one of the"},{"speaker":"Paul Daly","startTime":108.87,"endTime":112.83,"body":"things I've really liked about"},{"speaker":"Paul Daly","startTime":108.87,"endTime":112.83,"body":"being around him. Like, it's so"},{"speaker":"Paul Daly","startTime":112.83,"endTime":116.49,"body":"genuine. And sometimes it's so"},{"speaker":"Paul Daly","startTime":112.83,"endTime":116.49,"body":"outrageous, but it is so"},{"speaker":"Paul Daly","startTime":116.49,"endTime":118.44,"body":"authentic every time and always."},{"speaker":"Michael Cirillo","startTime":119.039,"endTime":123.029,"body":"I think about"},{"speaker":"Michael Cirillo","startTime":119.039,"endTime":123.029,"body":"like, how far this industry has"},{"speaker":"Michael Cirillo","startTime":123.029,"endTime":127.409,"body":"moved in. It's also like style"},{"speaker":"Michael Cirillo","startTime":123.029,"endTime":127.409,"body":"and it's approach just in the"},{"speaker":"Michael Cirillo","startTime":127.409,"endTime":132.359,"body":"last decade. I mean, 15 years"},{"speaker":"Michael Cirillo","startTime":127.409,"endTime":132.359,"body":"ago, I was guys I'm not kidding"},{"speaker":"Michael Cirillo","startTime":132.359,"endTime":135.359,"body":"you like three piece suit it up"},{"speaker":"Michael Cirillo","startTime":132.359,"endTime":135.359,"body":"at everything I went to"},{"speaker":"Paul Daly","startTime":135.39,"endTime":137.37,"body":"there's a picture of"},{"speaker":"Paul Daly","startTime":135.39,"endTime":137.37,"body":"that on your website. You look"},{"speaker":"Paul Daly","startTime":137.37,"endTime":140.76,"body":"good. And by the way, you shot a"},{"speaker":"Paul Daly","startTime":137.37,"endTime":140.76,"body":"nice suits,"},{"speaker":"Michael Cirillo","startTime":140.79,"endTime":143.28,"body":"but when I"},{"speaker":"Michael Cirillo","startTime":140.79,"endTime":143.28,"body":"think about him, like he's"},{"speaker":"Michael Cirillo","startTime":143.28,"endTime":147.6,"body":"brought this, like sense of"},{"speaker":"Michael Cirillo","startTime":143.28,"endTime":147.6,"body":"comedy, and you know, quick"},{"speaker":"Michael Cirillo","startTime":147.6,"endTime":151.56,"body":"wittedness and kind of not"},{"speaker":"Michael Cirillo","startTime":147.6,"endTime":151.56,"body":"dressed down, but like a little"},{"speaker":"Michael Cirillo","startTime":151.56,"endTime":155.31,"body":"bit more casual, which like"},{"speaker":"Michael Cirillo","startTime":151.56,"endTime":155.31,"body":"softens the vibe. And, and, and"},{"speaker":"Michael Cirillo","startTime":155.31,"endTime":157.29,"body":"I think about him in that"},{"speaker":"Michael Cirillo","startTime":155.31,"endTime":157.29,"body":"regard, because like the"},{"speaker":"Michael Cirillo","startTime":157.29,"endTime":159.69,"body":"industry as a whole I mean,"},{"speaker":"Michael Cirillo","startTime":157.29,"endTime":159.69,"body":"like, look at us, I don't know,"},{"speaker":"Michael Cirillo","startTime":159.69,"endTime":163.32,"body":"guys 15 years ago, if we showed"},{"speaker":"Michael Cirillo","startTime":159.69,"endTime":163.32,"body":"up black ballcap black T shirts"},{"speaker":"Michael Cirillo","startTime":163.32,"endTime":166.77,"body":"rolling into a conference"},{"speaker":"Michael Cirillo","startTime":163.32,"endTime":166.77,"body":"wearing, you know, our our Nikes"},{"speaker":"Michael Cirillo","startTime":166.77,"endTime":169.74,"body":"and whatever people would be"},{"speaker":"Michael Cirillo","startTime":166.77,"endTime":169.74,"body":"like, What is this? And it still"},{"speaker":"Michael Cirillo","startTime":169.74,"endTime":171.81,"body":"is that way in a lot of parts of"},{"speaker":"Michael Cirillo","startTime":169.74,"endTime":171.81,"body":"the world. But Steve kind of"},{"speaker":"Michael Cirillo","startTime":171.81,"endTime":176.34,"body":"bring Yeah, he he kind of brings"},{"speaker":"Michael Cirillo","startTime":171.81,"endTime":176.34,"body":"the energy horses. Yeah, for"},{"speaker":"Michael Cirillo","startTime":176.34,"endTime":176.67,"body":"sure."},{"speaker":"Kyle Mountsier","startTime":177.17,"endTime":179.09,"body":"Well, hey, we"},{"speaker":"Kyle Mountsier","startTime":177.17,"endTime":179.09,"body":"hope that you enjoy our"},{"speaker":"Kyle Mountsier","startTime":179.09,"endTime":182.84,"body":"conversation with Steve Roessler"},{"speaker":"Kyle Mountsier","startTime":179.09,"endTime":182.84,"body":"of DriveCentric."},{"speaker":"Kyle Mountsier","startTime":187.52,"endTime":192.53,"body":"All right, I am hanging out with"},{"speaker":"Kyle Mountsier","startTime":187.52,"endTime":192.53,"body":"my man Steve Roessler. The live"},{"speaker":"Kyle Mountsier","startTime":192.53,"endTime":196.37,"body":"with Dr. Guy, you know, that guy"},{"speaker":"Kyle Mountsier","startTime":192.53,"endTime":196.37,"body":"made the hair and live with Dr."},{"speaker":"Kyle Mountsier","startTime":196.43,"endTime":199.97,"body":"Get live with Dr. You before we"},{"speaker":"Kyle Mountsier","startTime":196.43,"endTime":199.97,"body":"get started. You got to tell me"},{"speaker":"Kyle Mountsier","startTime":200.18,"endTime":203.15,"body":"like when did that because I"},{"speaker":"Kyle Mountsier","startTime":200.18,"endTime":203.15,"body":"know. Some people could think"},{"speaker":"Kyle Mountsier","startTime":203.15,"endTime":205.61,"body":"like, oh, well, everybody's been"},{"speaker":"Kyle Mountsier","startTime":203.15,"endTime":205.61,"body":"saying that for a long time. How"},{"speaker":"Kyle Mountsier","startTime":205.61,"endTime":208.46,"body":"did Live with Drive Come up?"},{"speaker":"Kyle Mountsier","startTime":205.61,"endTime":208.46,"body":"Where was the first time that"},{"speaker":"Kyle Mountsier","startTime":208.46,"endTime":209.51,"body":"someone said that?"},{"speaker":"Steve Roessler","startTime":209.63,"endTime":211.52,"body":"To that? I'll"},{"speaker":"Steve Roessler","startTime":209.63,"endTime":211.52,"body":"tell you what it was by"},{"speaker":"Steve Roessler","startTime":211.52,"endTime":214.97,"body":"accident, which I think the best"},{"speaker":"Steve Roessler","startTime":211.52,"endTime":214.97,"body":"ideas come up by accident. Yeah."},{"speaker":"Steve Roessler","startTime":215.27,"endTime":218.84,"body":"But I would. Okay, so we were"},{"speaker":"Steve Roessler","startTime":215.27,"endTime":218.84,"body":"gosh, I was just getting in"},{"speaker":"Steve Roessler","startTime":218.84,"endTime":222.11,"body":"automotive and you know,"},{"speaker":"Steve Roessler","startTime":218.84,"endTime":222.11,"body":"launching stores or signing up"},{"speaker":"Steve Roessler","startTime":222.11,"endTime":225.59,"body":"stores. And I forget it was my"},{"speaker":"Steve Roessler","startTime":222.11,"endTime":225.59,"body":"buddy. Jimmy down in"},{"speaker":"Steve Roessler","startTime":225.59,"endTime":231.38,"body":"Chattanooga, Tennessee. And I"},{"speaker":"Steve Roessler","startTime":225.59,"endTime":231.38,"body":"said, I know integrate. Abul."},{"speaker":"Steve Roessler","startTime":231.38,"endTime":234.83,"body":"Yeah, go figure. You're from"},{"speaker":"Steve Roessler","startTime":231.38,"endTime":234.83,"body":"Tennessee. So I would always be"},{"speaker":"Steve Roessler","startTime":234.83,"endTime":238.52,"body":"asking because I'm a one"},{"speaker":"Steve Roessler","startTime":234.83,"endTime":238.52,"body":"syllable type a guy. I like"},{"speaker":"Steve Roessler","startTime":238.52,"endTime":241.76,"body":"everything one syllable. So I"},{"speaker":"Steve Roessler","startTime":238.52,"endTime":241.76,"body":"would literally just be calling"},{"speaker":"Steve Roessler","startTime":241.76,"endTime":244.79,"body":"him up. And I probably said this"},{"speaker":"Steve Roessler","startTime":241.76,"endTime":244.79,"body":"subconsciously without even"},{"speaker":"Steve Roessler","startTime":244.79,"endTime":247.31,"body":"thinking about it. And I said to"},{"speaker":"Steve Roessler","startTime":244.79,"endTime":247.31,"body":"Jimmy, when are we going to go"},{"speaker":"Steve Roessler","startTime":247.31,"endTime":248.24,"body":"live with Drive"},{"speaker":"Steve Roessler","startTime":249.62,"endTime":252.59,"body":"And he said what you do with"},{"speaker":"Steve Roessler","startTime":249.62,"endTime":252.59,"body":"your voice just like that? Yeah,"},{"speaker":"Steve Roessler","startTime":252.59,"endTime":252.74,"body":"I'm"},{"speaker":"Steve Roessler","startTime":252.74,"endTime":254.9,"body":"um, I'm on the phone. Right? I'm"},{"speaker":"Steve Roessler","startTime":252.74,"endTime":254.9,"body":"like, Jimmy, when are we going"},{"speaker":"Steve Roessler","startTime":254.9,"endTime":258.53,"body":"to go live with Drive. You know,"},{"speaker":"Steve Roessler","startTime":254.9,"endTime":258.53,"body":"whatever. And, and he literally"},{"speaker":"Steve Roessler","startTime":258.53,"endTime":261.17,"body":"just said, What do you say? I"},{"speaker":"Steve Roessler","startTime":258.53,"endTime":261.17,"body":"said, What are you gonna go live"},{"speaker":"Steve Roessler","startTime":261.17,"endTime":263.93,"body":"with Drive? You know, go move"},{"speaker":"Steve Roessler","startTime":261.17,"endTime":263.93,"body":"forward, get the CRM, get"},{"speaker":"Steve Roessler","startTime":263.93,"endTime":266.51,"body":"DriveCentric What are we gonna"},{"speaker":"Steve Roessler","startTime":263.93,"endTime":266.51,"body":"go? You know, that's all I was"},{"speaker":"Steve Roessler","startTime":266.51,"endTime":269.6,"body":"saying. And he said, You just"},{"speaker":"Steve Roessler","startTime":266.51,"endTime":269.6,"body":"said there was gold. I'm like,"},{"speaker":"Steve Roessler","startTime":269.6,"endTime":272.87,"body":"what I just said, You've got to"},{"speaker":"Steve Roessler","startTime":269.6,"endTime":272.87,"body":"dry. I didn't even catch it."},{"speaker":"Steve Roessler","startTime":273.29,"endTime":275.84,"body":"Yeah, I mean, I really didn't."},{"speaker":"Steve Roessler","startTime":273.29,"endTime":275.84,"body":"And so some of the things that"},{"speaker":"Steve Roessler","startTime":275.84,"endTime":278.75,"body":"use go out there and as you you"},{"speaker":"Steve Roessler","startTime":275.84,"endTime":278.75,"body":"know, build a brand for yourself"},{"speaker":"Steve Roessler","startTime":278.75,"endTime":283.1,"body":"or, you know, you have a name"},{"speaker":"Steve Roessler","startTime":278.75,"endTime":283.1,"body":"you know, just you just come up"},{"speaker":"Steve Roessler","startTime":283.1,"endTime":288.29,"body":"with like these things, and we"},{"speaker":"Steve Roessler","startTime":283.1,"endTime":288.29,"body":"actually got that branded. We"},{"speaker":"Steve Roessler","startTime":288.29,"endTime":291.44,"body":"went out there and paid Do you"},{"speaker":"Steve Roessler","startTime":288.29,"endTime":291.44,"body":"have that trademarked trademark?"},{"speaker":"Steve Roessler","startTime":291.44,"endTime":294.59,"body":"Yeah, I love it. I mean, it was"},{"speaker":"Steve Roessler","startTime":291.44,"endTime":294.59,"body":"about two years ago, we got that"},{"speaker":"Steve Roessler","startTime":294.59,"endTime":296.69,"body":"trademark, and I would have"},{"speaker":"Steve Roessler","startTime":294.59,"endTime":296.69,"body":"never dreamed so I was like, Oh"},{"speaker":"Steve Roessler","startTime":296.69,"endTime":298.73,"body":"my gosh, one of my ideas were"},{"speaker":"Steve Roessler","startTime":296.69,"endTime":298.73,"body":"came up"},{"speaker":"Kyle Mountsier","startTime":298.73,"endTime":302.42,"body":"with that. All"},{"speaker":"Kyle Mountsier","startTime":298.73,"endTime":302.42,"body":"right. All right. So you said"},{"speaker":"Kyle Mountsier","startTime":302.42,"endTime":305.75,"body":"earlier you said when I got in"},{"speaker":"Kyle Mountsier","startTime":302.42,"endTime":305.75,"body":"automotive because DriveCentric"},{"speaker":"Kyle Mountsier","startTime":305.81,"endTime":309.17,"body":"is your introduction to"},{"speaker":"Kyle Mountsier","startTime":305.81,"endTime":309.17,"body":"automotive right. And so what"},{"speaker":"Kyle Mountsier","startTime":309.17,"endTime":314.12,"body":"what does your history of, of"},{"speaker":"Kyle Mountsier","startTime":309.17,"endTime":314.12,"body":"being in the career job world"},{"speaker":"Kyle Mountsier","startTime":314.45,"endTime":315.32,"body":"consist of?"},{"speaker":"Steve Roessler","startTime":315.99,"endTime":318.87,"body":"Oh, gosh, yeah."},{"speaker":"Steve Roessler","startTime":315.99,"endTime":318.87,"body":"So I've been in, well, now three"},{"speaker":"Steve Roessler","startTime":318.87,"endTime":323.28,"body":"industries. So I graduated, I"},{"speaker":"Steve Roessler","startTime":318.87,"endTime":323.28,"body":"will try to keep it short. But"},{"speaker":"Steve Roessler","startTime":323.67,"endTime":327.0,"body":"I'm an engineer by degree. So I"},{"speaker":"Steve Roessler","startTime":323.67,"endTime":327.0,"body":"did engineering sales, I always"},{"speaker":"Steve Roessler","startTime":327.0,"endTime":330.93,"body":"knew I wanted to get sales, but"},{"speaker":"Steve Roessler","startTime":327.0,"endTime":330.93,"body":"I want to get technical. So I"},{"speaker":"Steve Roessler","startTime":330.93,"endTime":334.53,"body":"was I love math. So I tutored"},{"speaker":"Steve Roessler","startTime":330.93,"endTime":334.53,"body":"math all my life, but"},{"speaker":"Steve Roessler","startTime":334.53,"endTime":337.95,"body":"engineering was way to go, did"},{"speaker":"Steve Roessler","startTime":334.53,"endTime":337.95,"body":"all my you know, calc 1 2 3"},{"speaker":"Steve Roessler","startTime":337.95,"endTime":340.44,"body":"differential equations, you had"},{"speaker":"Steve Roessler","startTime":337.95,"endTime":340.44,"body":"matrix theory, all that stuff."},{"speaker":"Steve Roessler","startTime":341.58,"endTime":344.55,"body":"So once I graduated, I did that"},{"speaker":"Steve Roessler","startTime":341.58,"endTime":344.55,"body":"for five years. And then a buddy"},{"speaker":"Steve Roessler","startTime":344.55,"endTime":347.73,"body":"of mine because I moved to"},{"speaker":"Steve Roessler","startTime":344.55,"endTime":347.73,"body":"Evansville, Indiana, to take a"},{"speaker":"Steve Roessler","startTime":347.73,"endTime":352.11,"body":"job to be in the pharmaceutical"},{"speaker":"Steve Roessler","startTime":347.73,"endTime":352.11,"body":"world with, which was Jones"},{"speaker":"Steve Roessler","startTime":352.11,"endTime":355.47,"body":"pharmaceuticals here actually in"},{"speaker":"Steve Roessler","startTime":352.11,"endTime":355.47,"body":"St. Louis, for I got sold. But I"},{"speaker":"Steve Roessler","startTime":355.47,"endTime":359.55,"body":"got into medical industry then."},{"speaker":"Steve Roessler","startTime":355.47,"endTime":359.55,"body":"And I did various jobs, you"},{"speaker":"Steve Roessler","startTime":359.55,"endTime":364.41,"body":"know, from pharmaceuticals, to"},{"speaker":"Steve Roessler","startTime":359.55,"endTime":364.41,"body":"surgery, to testing drugs, to,"},{"speaker":"Steve Roessler","startTime":364.44,"endTime":367.68,"body":"you know, sing just all sorts of"},{"speaker":"Steve Roessler","startTime":364.44,"endTime":367.68,"body":"crazy stuff in the medical world"},{"speaker":"Steve Roessler","startTime":367.68,"endTime":375.06,"body":"for 16 years. But a good eight"},{"speaker":"Steve Roessler","startTime":367.68,"endTime":375.06,"body":"of those years were startups. So"},{"speaker":"Steve Roessler","startTime":375.45,"endTime":378.63,"body":"I anyway, I got into the startup"},{"speaker":"Steve Roessler","startTime":375.45,"endTime":378.63,"body":"world, I got a taste of"},{"speaker":"Steve Roessler","startTime":378.63,"endTime":382.56,"body":"startups, I love the startup"},{"speaker":"Steve Roessler","startTime":378.63,"endTime":382.56,"body":"world. And then my neighbor,"},{"speaker":"Steve Roessler","startTime":382.62,"endTime":385.47,"body":"Dave, who worked for JM\u0026A, and"},{"speaker":"Steve Roessler","startTime":382.62,"endTime":385.47,"body":"he said, Hey, man, I'm working"},{"speaker":"Steve Roessler","startTime":385.47,"endTime":388.05,"body":"on the CRM. And I want you to"},{"speaker":"Steve Roessler","startTime":385.47,"endTime":388.05,"body":"take a look at it, because you"},{"speaker":"Steve Roessler","startTime":388.05,"endTime":391.5,"body":"knew I love CRM, and I've been"},{"speaker":"Steve Roessler","startTime":388.05,"endTime":391.5,"body":"on a lot of CRMs and various"},{"speaker":"Steve Roessler","startTime":391.5,"endTime":396.03,"body":"industries. And anyway, I looked"},{"speaker":"Steve Roessler","startTime":391.5,"endTime":396.03,"body":"at it and it had video, and I"},{"speaker":"Steve Roessler","startTime":396.03,"endTime":398.46,"body":"just said, Dude, I could sell"},{"speaker":"Steve Roessler","startTime":396.03,"endTime":398.46,"body":"this in the medical industry. He"},{"speaker":"Steve Roessler","startTime":398.46,"endTime":399.99,"body":"goes, Well, how about you do it"},{"speaker":"Steve Roessler","startTime":398.46,"endTime":399.99,"body":"in automotive?"},{"speaker":"Kyle Mountsier","startTime":400.679,"endTime":403.049,"body":"Let's start with"},{"speaker":"Kyle Mountsier","startTime":400.679,"endTime":403.049,"body":"automotive then man. I'm just"},{"speaker":"Kyle Mountsier","startTime":403.049,"endTime":403.409,"body":"like,"},{"speaker":"Steve Roessler","startTime":404.43,"endTime":407.13,"body":"Are you kidding"},{"speaker":"Steve Roessler","startTime":404.43,"endTime":407.13,"body":"me? I could walk in any hospital"},{"speaker":"Steve Roessler","startTime":407.13,"endTime":411.39,"body":"across the country? Do you want"},{"speaker":"Steve Roessler","startTime":407.13,"endTime":411.39,"body":"me to change professions? And,"},{"speaker":"Steve Roessler","startTime":412.59,"endTime":416.43,"body":"you know, I asked me to be part"},{"speaker":"Steve Roessler","startTime":412.59,"endTime":416.43,"body":"owner with them. And it was my"},{"speaker":"Steve Roessler","startTime":416.43,"endTime":420.0,"body":"first opportunity to be an owner"},{"speaker":"Steve Roessler","startTime":416.43,"endTime":420.0,"body":"of a company. And so that's, and"},{"speaker":"Steve Roessler","startTime":420.0,"endTime":423.09,"body":"again, I I just, I learned so"},{"speaker":"Steve Roessler","startTime":420.0,"endTime":423.09,"body":"much. I mean,"},{"speaker":"Kyle Mountsier","startTime":423.09,"endTime":425.55,"body":"I learned Okay,"},{"speaker":"Kyle Mountsier","startTime":423.09,"endTime":425.55,"body":"so you came from I want to get"},{"speaker":"Kyle Mountsier","startTime":425.55,"endTime":428.52,"body":"before we get it back into auto"},{"speaker":"Kyle Mountsier","startTime":425.55,"endTime":428.52,"body":"because especially in the"},{"speaker":"Kyle Mountsier","startTime":428.52,"endTime":431.79,"body":"medical profession, but in"},{"speaker":"Kyle Mountsier","startTime":428.52,"endTime":431.79,"body":"sales, you came from utilizing"},{"speaker":"Kyle Mountsier","startTime":431.79,"endTime":435.39,"body":"CRMs or being a part of CRMs."},{"speaker":"Kyle Mountsier","startTime":431.79,"endTime":435.39,"body":"What were some of the ones that"},{"speaker":"Kyle Mountsier","startTime":435.39,"endTime":439.08,"body":"you got the opportunity to be a"},{"speaker":"Kyle Mountsier","startTime":435.39,"endTime":439.08,"body":"part of or learn in, in that"},{"speaker":"Kyle Mountsier","startTime":439.08,"endTime":440.79,"body":"healthcare career? Oh, gosh,"},{"speaker":"Steve Roessler","startTime":440.81,"endTime":443.54,"body":"well, there?"},{"speaker":"Steve Roessler","startTime":440.81,"endTime":443.54,"body":"Well, I'll date myself for all"},{"speaker":"Steve Roessler","startTime":443.54,"endTime":447.41,"body":"the older folks listen to this."},{"speaker":"Steve Roessler","startTime":443.54,"endTime":447.41,"body":"So ACT was the very first"},{"speaker":"Steve Roessler","startTime":447.41,"endTime":451.07,"body":"software I use where literally,"},{"speaker":"Steve Roessler","startTime":447.41,"endTime":451.07,"body":"you would download that to your"},{"speaker":"Steve Roessler","startTime":451.07,"endTime":454.7,"body":"computer, you almost needed just"},{"speaker":"Steve Roessler","startTime":451.07,"endTime":454.7,"body":"a computer to run ACT before it"},{"speaker":"Steve Roessler","startTime":454.7,"endTime":458.75,"body":"was cloud. Then I used a program"},{"speaker":"Steve Roessler","startTime":454.7,"endTime":458.75,"body":"called Goldmine, Goldmine was"},{"speaker":"Steve Roessler","startTime":458.75,"endTime":462.02,"body":"another one. In the medical"},{"speaker":"Steve Roessler","startTime":458.75,"endTime":462.02,"body":"industry, there was LeapFrog."},{"speaker":"Steve Roessler","startTime":462.11,"endTime":466.61,"body":"And then when I got the taste of"},{"speaker":"Steve Roessler","startTime":462.11,"endTime":466.61,"body":"startup, I use Salesforce. I"},{"speaker":"Steve Roessler","startTime":466.73,"endTime":469.28,"body":"always loved Salesforce, because"},{"speaker":"Steve Roessler","startTime":466.73,"endTime":469.28,"body":"I was the only thing I knew. And"},{"speaker":"Steve Roessler","startTime":469.28,"endTime":473.39,"body":"then don't use HubSpot. And then"},{"speaker":"Steve Roessler","startTime":469.28,"endTime":473.39,"body":"obviously, I started using drive"},{"speaker":"Steve Roessler","startTime":473.39,"endTime":475.64,"body":"center because we couldn't"},{"speaker":"Steve Roessler","startTime":473.39,"endTime":475.64,"body":"afford a CRM as startup. So I"},{"speaker":"Steve Roessler","startTime":475.64,"endTime":479.96,"body":"used our own CRM company to grow"},{"speaker":"Steve Roessler","startTime":475.64,"endTime":479.96,"body":"the business. And I went, Oh,"},{"speaker":"Kyle Mountsier","startTime":480.0,"endTime":483.51,"body":"okay, so wait,"},{"speaker":"Kyle Mountsier","startTime":480.0,"endTime":483.51,"body":"you all utilize your own CRM?"},{"speaker":"Steve Roessler","startTime":484.229,"endTime":486.509,"body":"Well, we did"},{"speaker":"Steve Roessler","startTime":484.229,"endTime":486.509,"body":"back in the day, back in the"},{"speaker":"Steve Roessler","startTime":486.509,"endTime":491.069,"body":"day, keep our costs down. Right"},{"speaker":"Steve Roessler","startTime":486.509,"endTime":491.069,"body":"now it's, you know, because this"},{"speaker":"Steve Roessler","startTime":491.069,"endTime":494.069,"body":"CRM and that's one of the things"},{"speaker":"Steve Roessler","startTime":491.069,"endTime":494.069,"body":"I appreciate about CRMs is you"},{"speaker":"Steve Roessler","startTime":494.069,"endTime":498.059,"body":"can have an entity based CRM and"},{"speaker":"Steve Roessler","startTime":494.069,"endTime":498.059,"body":"a company based CRM to where"},{"speaker":"Steve Roessler","startTime":498.059,"endTime":501.299,"body":"like the Salesforce the HubSpot"},{"speaker":"Steve Roessler","startTime":498.059,"endTime":501.299,"body":"to lead Privacy Act I could put"},{"speaker":"Steve Roessler","startTime":501.299,"endTime":504.839,"body":"in like Nelson automotive and"},{"speaker":"Steve Roessler","startTime":501.299,"endTime":504.839,"body":"then I would have you know, Kyle"},{"speaker":"Steve Roessler","startTime":504.839,"endTime":507.299,"body":"and all the people underneath"},{"speaker":"Steve Roessler","startTime":504.839,"endTime":507.299,"body":"one account and I can email"},{"speaker":"Steve Roessler","startTime":507.299,"endTime":509.789,"body":"everybody in DriveCentric"},{"speaker":"Steve Roessler","startTime":507.299,"endTime":509.789,"body":"because it's entity you got to"},{"speaker":"Steve Roessler","startTime":509.789,"endTime":512.819,"body":"innovate, you know, send that"},{"speaker":"Steve Roessler","startTime":509.789,"endTime":512.819,"body":"email individually to people you"},{"speaker":"Steve Roessler","startTime":512.819,"endTime":516.929,"body":"know, so it's different but I"},{"speaker":"Steve Roessler","startTime":512.819,"endTime":516.929,"body":"made it work and I was able to"},{"speaker":"Steve Roessler","startTime":516.929,"endTime":520.709,"body":"send videos we still do use it a"},{"speaker":"Steve Roessler","startTime":516.929,"endTime":520.709,"body":"tad bit for obviously all the"},{"speaker":"Steve Roessler","startTime":520.709,"endTime":523.619,"body":"video portion. But now we we do"},{"speaker":"Steve Roessler","startTime":520.709,"endTime":523.619,"body":"put everything in a different"},{"speaker":"Steve Roessler","startTime":523.619,"endTime":528.419,"body":"CRM so we can track CRMs DMSs is"},{"speaker":"Steve Roessler","startTime":523.619,"endTime":528.419,"body":"inventory, what's everybody"},{"speaker":"Steve Roessler","startTime":528.419,"endTime":531.839,"body":"using so we can talk to the"},{"speaker":"Steve Roessler","startTime":528.419,"endTime":531.839,"body":"customer more about the tools"},{"speaker":"Steve Roessler","startTime":531.839,"endTime":532.409,"body":"that they're using."},{"speaker":"Kyle Mountsier","startTime":532.92,"endTime":534.51,"body":"Alright, so you"},{"speaker":"Kyle Mountsier","startTime":532.92,"endTime":534.51,"body":"got to tell me are you using"},{"speaker":"Kyle Mountsier","startTime":534.51,"endTime":536.28,"body":"Salesforce using HubSpot? We're"},{"speaker":"Kyle Mountsier","startTime":534.51,"endTime":536.28,"body":"using"},{"speaker":"Steve Roessler","startTime":536.28,"endTime":538.89,"body":"Salesforce we"},{"speaker":"Steve Roessler","startTime":536.28,"endTime":538.89,"body":"use HubSpot, but we're on"},{"speaker":"Steve Roessler","startTime":538.89,"endTime":540.6,"body":"Salesforce most well I"},{"speaker":"Kyle Mountsier","startTime":539.0,"endTime":543.5,"body":"will say I"},{"speaker":"Kyle Mountsier","startTime":539.0,"endTime":543.5,"body":"appreciate the fact that you at"},{"speaker":"Kyle Mountsier","startTime":543.5,"endTime":547.94,"body":"least started the grind"},{"speaker":"Kyle Mountsier","startTime":543.5,"endTime":547.94,"body":"utilizing your own CRM because I"},{"speaker":"Kyle Mountsier","startTime":547.94,"endTime":550.85,"body":"think one of the hard things"},{"speaker":"Kyle Mountsier","startTime":547.94,"endTime":550.85,"body":"that I see a lot of in auto is"},{"speaker":"Kyle Mountsier","startTime":550.85,"endTime":554.03,"body":"like enterprise tech is great"},{"speaker":"Kyle Mountsier","startTime":550.85,"endTime":554.03,"body":"for everywhere outside of auto"},{"speaker":"Kyle Mountsier","startTime":554.03,"endTime":557.48,"body":"but in auto we kind of have to"},{"speaker":"Kyle Mountsier","startTime":554.03,"endTime":557.48,"body":"use our incident thing so for"},{"speaker":"Kyle Mountsier","startTime":557.48,"endTime":561.56,"body":"you all to start off like using"},{"speaker":"Kyle Mountsier","startTime":557.48,"endTime":561.56,"body":"the product that you use to sell"},{"speaker":"Kyle Mountsier","startTime":561.56,"endTime":565.85,"body":"dealers you know that they're"},{"speaker":"Kyle Mountsier","startTime":561.56,"endTime":565.85,"body":"going to use it totally changes"},{"speaker":"Kyle Mountsier","startTime":565.85,"endTime":569.9,"body":"the game and like your aptitude"},{"speaker":"Kyle Mountsier","startTime":565.85,"endTime":569.9,"body":"to innovate quicker because what"},{"speaker":"Kyle Mountsier","startTime":569.93,"endTime":575.27,"body":"what uh what you need now here's"},{"speaker":"Kyle Mountsier","startTime":569.93,"endTime":575.27,"body":"a question that I have because"},{"speaker":"Kyle Mountsier","startTime":575.51,"endTime":579.32,"body":"there is this like identity"},{"speaker":"Kyle Mountsier","startTime":575.51,"endTime":579.32,"body":"verse, verse entity or entity"},{"speaker":"Kyle Mountsier","startTime":579.32,"endTime":584.3,"body":"verse company however you want"},{"speaker":"Kyle Mountsier","startTime":579.32,"endTime":584.3,"body":"to talk about that. Do you see"},{"speaker":"Kyle Mountsier","startTime":584.48,"endTime":589.49,"body":"an end road to automotive"},{"speaker":"Kyle Mountsier","startTime":584.48,"endTime":589.49,"body":"thinking more like a company"},{"speaker":"Kyle Mountsier","startTime":589.49,"endTime":592.94,"body":"that might use a Salesforce"},{"speaker":"Kyle Mountsier","startTime":589.49,"endTime":592.94,"body":"that's company based and and"},{"speaker":"Kyle Mountsier","startTime":592.94,"endTime":596.42,"body":"think about that as like the the"},{"speaker":"Kyle Mountsier","startTime":592.94,"endTime":596.42,"body":"identity of like the household"},{"speaker":"Kyle Mountsier","startTime":596.42,"endTime":600.02,"body":"or the identity of the vehicle"},{"speaker":"Kyle Mountsier","startTime":596.42,"endTime":600.02,"body":"and managing some of the track"},{"speaker":"Kyle Mountsier","startTime":600.02,"endTime":603.32,"body":"thing like that? Are you all"},{"speaker":"Kyle Mountsier","startTime":600.02,"endTime":603.32,"body":"looking at that at DriveCentric"},{"speaker":"Kyle Mountsier","startTime":603.32,"endTime":606.62,"body":"thinking, hey, look, this is"},{"speaker":"Kyle Mountsier","startTime":603.32,"endTime":606.62,"body":"what we're experiencing over"},{"speaker":"Kyle Mountsier","startTime":606.62,"endTime":610.97,"body":"here in CRM, and we're serving"},{"speaker":"Kyle Mountsier","startTime":606.62,"endTime":610.97,"body":"this up in auto, how do we make"},{"speaker":"Kyle Mountsier","startTime":610.97,"endTime":614.63,"body":"those more closely aligned to"},{"speaker":"Kyle Mountsier","startTime":610.97,"endTime":614.63,"body":"take enterprise tech and bring"},{"speaker":"Kyle Mountsier","startTime":614.63,"endTime":615.14,"body":"it to auto?"},{"speaker":"Steve Roessler","startTime":615.42,"endTime":618.15,"body":"Well, I mean,"},{"speaker":"Steve Roessler","startTime":615.42,"endTime":618.15,"body":"number one, it's a great"},{"speaker":"Steve Roessler","startTime":618.15,"endTime":622.35,"body":"question. And I'll answer it"},{"speaker":"Steve Roessler","startTime":618.15,"endTime":622.35,"body":"this way. The answer is, as we"},{"speaker":"Steve Roessler","startTime":622.35,"endTime":625.59,"body":"do anything we want to do, you"},{"speaker":"Steve Roessler","startTime":622.35,"endTime":625.59,"body":"know, it'd be in a tech company."},{"speaker":"Steve Roessler","startTime":625.59,"endTime":627.87,"body":"I mean, right now, we can't even"},{"speaker":"Steve Roessler","startTime":625.59,"endTime":627.87,"body":"get people to put in notes"},{"speaker":"Steve Roessler","startTime":627.87,"endTime":630.96,"body":"about, you know, Kyle, you have"},{"speaker":"Steve Roessler","startTime":627.87,"endTime":630.96,"body":"two kids, you know what I mean?"},{"speaker":"Steve Roessler","startTime":630.96,"endTime":633.72,"body":"So, to sit there and say,"},{"speaker":"Steve Roessler","startTime":630.96,"endTime":633.72,"body":"they're going to have like a"},{"speaker":"Steve Roessler","startTime":633.72,"endTime":637.47,"body":"tree of like a parent, kids,"},{"speaker":"Steve Roessler","startTime":633.72,"endTime":637.47,"body":"grandpa, whatever it may be."},{"speaker":"Steve Roessler","startTime":637.77,"endTime":641.13,"body":"That's, it's a great way of"},{"speaker":"Steve Roessler","startTime":637.77,"endTime":641.13,"body":"thinking about it. While we can"},{"speaker":"Steve Roessler","startTime":641.13,"endTime":644.22,"body":"build that, again, our whole"},{"speaker":"Steve Roessler","startTime":641.13,"endTime":644.22,"body":"thing is, you know, let's help"},{"speaker":"Steve Roessler","startTime":644.22,"endTime":647.49,"body":"these deal customers, or let's"},{"speaker":"Steve Roessler","startTime":644.22,"endTime":647.49,"body":"have dealerships sell more cars."},{"speaker":"Steve Roessler","startTime":648.36,"endTime":651.96,"body":"But it is a great idea. I mean,"},{"speaker":"Steve Roessler","startTime":648.36,"endTime":651.96,"body":"we have places we're putting"},{"speaker":"Steve Roessler","startTime":651.99,"endTime":655.14,"body":"people putting notes, where we"},{"speaker":"Steve Roessler","startTime":651.99,"endTime":655.14,"body":"give them you know, LinkedIn"},{"speaker":"Steve Roessler","startTime":655.14,"endTime":657.24,"body":"profiles and things like that."},{"speaker":"Steve Roessler","startTime":655.14,"endTime":657.24,"body":"And we're going out there"},{"speaker":"Steve Roessler","startTime":657.24,"endTime":660.48,"body":"teaching dealerships, how to"},{"speaker":"Steve Roessler","startTime":657.24,"endTime":660.48,"body":"just do the little things, you"},{"speaker":"Steve Roessler","startTime":660.48,"endTime":663.75,"body":"know, to get a better customer"},{"speaker":"Steve Roessler","startTime":660.48,"endTime":663.75,"body":"experience, so they know who"},{"speaker":"Steve Roessler","startTime":663.75,"endTime":667.23,"body":"they're dealing with. But it No,"},{"speaker":"Steve Roessler","startTime":663.75,"endTime":667.23,"body":"it's a great opportunity to do"},{"speaker":"Steve Roessler","startTime":667.23,"endTime":671.16,"body":"something like that. Could be on"},{"speaker":"Steve Roessler","startTime":667.23,"endTime":671.16,"body":"our roadmap, we can, we'll never"},{"speaker":"Steve Roessler","startTime":671.16,"endTime":674.34,"body":"say no to anything. But it's"},{"speaker":"Steve Roessler","startTime":671.16,"endTime":674.34,"body":"just we have to prioritize what"},{"speaker":"Steve Roessler","startTime":674.34,"endTime":675.54,"body":"we're going to build. You know,"},{"speaker":"Kyle Mountsier","startTime":675.24,"endTime":677.73,"body":"if when, yeah,"},{"speaker":"Kyle Mountsier","startTime":675.24,"endTime":677.73,"body":"you know, one of the things that"},{"speaker":"Kyle Mountsier","startTime":677.73,"endTime":681.21,"body":"I love about like enterprise"},{"speaker":"Kyle Mountsier","startTime":677.73,"endTime":681.21,"body":"tech CRMs is this ability to"},{"speaker":"Kyle Mountsier","startTime":681.21,"endTime":684.87,"body":"like, you enter someone, and if"},{"speaker":"Kyle Mountsier","startTime":681.21,"endTime":684.87,"body":"their email is connected to an"},{"speaker":"Kyle Mountsier","startTime":684.87,"endTime":689.4,"body":"entity, boom, you just get"},{"speaker":"Kyle Mountsier","startTime":684.87,"endTime":689.4,"body":"right. And I think like you were"},{"speaker":"Kyle Mountsier","startTime":689.4,"endTime":693.21,"body":"saying, you're providing at"},{"speaker":"Kyle Mountsier","startTime":689.4,"endTime":693.21,"body":"least social profiles, right? So"},{"speaker":"Kyle Mountsier","startTime":693.21,"endTime":696.15,"body":"that there's that social, Oh, we"},{"speaker":"Kyle Mountsier","startTime":693.21,"endTime":696.15,"body":"found this person, it's"},{"speaker":"Kyle Mountsier","startTime":696.15,"endTime":700.14,"body":"connected to a couple things."},{"speaker":"Kyle Mountsier","startTime":696.15,"endTime":700.14,"body":"Go, there's your research, and"},{"speaker":"Kyle Mountsier","startTime":700.14,"endTime":703.89,"body":"because that's what that's what"},{"speaker":"Kyle Mountsier","startTime":700.14,"endTime":703.89,"body":"like SAAS companies, do they go"},{"speaker":"Kyle Mountsier","startTime":703.89,"endTime":707.46,"body":"researcher, someone or a company"},{"speaker":"Kyle Mountsier","startTime":703.89,"endTime":707.46,"body":"based on these integrated"},{"speaker":"Kyle Mountsier","startTime":707.46,"endTime":709.38,"body":"profiles, right? Yeah."},{"speaker":"Steve Roessler","startTime":709.41,"endTime":711.69,"body":"Yeah. And you"},{"speaker":"Steve Roessler","startTime":709.41,"endTime":711.69,"body":"know, there's, there's all"},{"speaker":"Steve Roessler","startTime":711.69,"endTime":715.56,"body":"these, I think the perception of"},{"speaker":"Steve Roessler","startTime":711.69,"endTime":715.56,"body":"what CRM is, is I think we're"},{"speaker":"Steve Roessler","startTime":715.56,"endTime":719.82,"body":"redefining what it is. And, you"},{"speaker":"Steve Roessler","startTime":715.56,"endTime":719.82,"body":"know, like, if people learn how"},{"speaker":"Steve Roessler","startTime":719.82,"endTime":722.97,"body":"to use a CRM for what it is"},{"speaker":"Steve Roessler","startTime":719.82,"endTime":722.97,"body":"today, where the customers are"},{"speaker":"Steve Roessler","startTime":722.97,"endTime":726.21,"body":"doing, I think they would better"},{"speaker":"Steve Roessler","startTime":722.97,"endTime":726.21,"body":"leverage some of the things like"},{"speaker":"Steve Roessler","startTime":726.21,"endTime":728.64,"body":"you're talking about, like"},{"speaker":"Steve Roessler","startTime":726.21,"endTime":728.64,"body":"understand relationships between"},{"speaker":"Steve Roessler","startTime":728.64,"endTime":732.21,"body":"customers and things of that"},{"speaker":"Steve Roessler","startTime":728.64,"endTime":732.21,"body":"nature. But we do we go out"},{"speaker":"Steve Roessler","startTime":732.21,"endTime":734.73,"body":"there and teach about social"},{"speaker":"Steve Roessler","startTime":732.21,"endTime":734.73,"body":"connecting, obviously, if you"},{"speaker":"Steve Roessler","startTime":734.73,"endTime":737.52,"body":"can link in Facebook with"},{"speaker":"Steve Roessler","startTime":734.73,"endTime":737.52,"body":"somebody and understand a little"},{"speaker":"Steve Roessler","startTime":737.52,"endTime":740.28,"body":"bit more about the customer, you"},{"speaker":"Steve Roessler","startTime":737.52,"endTime":740.28,"body":"know, do they have three kids?"},{"speaker":"Steve Roessler","startTime":740.28,"endTime":744.51,"body":"And I wonder why they went third"},{"speaker":"Steve Roessler","startTime":740.28,"endTime":744.51,"body":"row seating. So it again, it's,"},{"speaker":"Steve Roessler","startTime":744.81,"endTime":748.02,"body":"there's a lot that we can do."},{"speaker":"Steve Roessler","startTime":744.81,"endTime":748.02,"body":"But a lot of times we're just"},{"speaker":"Steve Roessler","startTime":748.02,"endTime":750.81,"body":"teaching people like for"},{"speaker":"Steve Roessler","startTime":748.02,"endTime":750.81,"body":"example, I was on video. Yeah,"},{"speaker":"Steve Roessler","startTime":750.84,"endTime":751.41,"body":"well, okay,"},{"speaker":"Kyle Mountsier","startTime":751.41,"endTime":753.75,"body":"so let's just"},{"speaker":"Kyle Mountsier","startTime":751.41,"endTime":753.75,"body":"dispel something right now."},{"speaker":"Kyle Mountsier","startTime":753.75,"endTime":756.36,"body":"Because we get people that"},{"speaker":"Kyle Mountsier","startTime":753.75,"endTime":756.36,"body":"listen all across the industry"},{"speaker":"Kyle Mountsier","startTime":756.36,"endTime":759.39,"body":"to this and and outside of our"},{"speaker":"Kyle Mountsier","startTime":756.36,"endTime":759.39,"body":"industry. And I think the word"},{"speaker":"Kyle Mountsier","startTime":759.39,"endTime":762.36,"body":"CRM, whether someone knows what"},{"speaker":"Kyle Mountsier","startTime":759.39,"endTime":762.36,"body":"Salesforce is, because they're"},{"speaker":"Kyle Mountsier","startTime":762.36,"endTime":764.91,"body":"just a customer, and they've"},{"speaker":"Kyle Mountsier","startTime":762.36,"endTime":764.91,"body":"heard it, or they've seen it on"},{"speaker":"Kyle Mountsier","startTime":764.91,"endTime":768.51,"body":"the f1 track, or they're in the"},{"speaker":"Kyle Mountsier","startTime":764.91,"endTime":768.51,"body":"industry, and they've heard CRM"},{"speaker":"Kyle Mountsier","startTime":768.51,"endTime":772.5,"body":"from their manager 800 times"},{"speaker":"Kyle Mountsier","startTime":768.51,"endTime":772.5,"body":"over the last two weeks, right?"},{"speaker":"Kyle Mountsier","startTime":773.4,"endTime":776.79,"body":"It always blew my mind how many"},{"speaker":"Kyle Mountsier","startTime":773.4,"endTime":776.79,"body":"people would be in the industry"},{"speaker":"Kyle Mountsier","startTime":776.79,"endTime":780.6,"body":"for three, four or five years?"},{"speaker":"Kyle Mountsier","startTime":776.79,"endTime":780.6,"body":"And CRM was still just an"},{"speaker":"Kyle Mountsier","startTime":780.6,"endTime":784.83,"body":"acronym? So what does CRM"},{"speaker":"Kyle Mountsier","startTime":780.6,"endTime":784.83,"body":"actually mean? Steve?"},{"speaker":"Steve Roessler","startTime":785.609,"endTime":787.709,"body":"Oh, my gosh, you"},{"speaker":"Steve Roessler","startTime":785.609,"endTime":787.709,"body":"know, I did a whole video on"},{"speaker":"Steve Roessler","startTime":787.709,"endTime":792.209,"body":"this. Because I would go around"},{"speaker":"Steve Roessler","startTime":787.709,"endTime":792.209,"body":"it nada is What does CRM stands"},{"speaker":"Steve Roessler","startTime":792.209,"endTime":795.689,"body":"for? And you heard everything."},{"speaker":"Steve Roessler","startTime":792.209,"endTime":795.689,"body":"It was about a 50%. People got"},{"speaker":"Steve Roessler","startTime":795.689,"endTime":798.149,"body":"it, right. It's actually a video"},{"speaker":"Steve Roessler","startTime":795.689,"endTime":798.149,"body":"on our YouTube page. It's"},{"speaker":"Steve Roessler","startTime":798.149,"endTime":799.169,"body":"classic. But"},{"speaker":"Kyle Mountsier","startTime":799.53,"endTime":801.3,"body":"recall, man, oh,"},{"speaker":"Kyle Mountsier","startTime":799.53,"endTime":801.3,"body":"my"},{"speaker":"Steve Roessler","startTime":801.3,"endTime":807.15,"body":"God, you get it?"},{"speaker":"Steve Roessler","startTime":801.3,"endTime":807.15,"body":"All. Right. It's so nuts. But"},{"speaker":"Steve Roessler","startTime":807.15,"endTime":808.92,"body":"yeah, customer relationship"},{"speaker":"Steve Roessler","startTime":807.15,"endTime":808.92,"body":"management tool."},{"speaker":"Kyle Mountsier","startTime":809.55,"endTime":813.75,"body":"There you go. So"},{"speaker":"Kyle Mountsier","startTime":809.55,"endTime":813.75,"body":"here's the thing, it's like, we"},{"speaker":"Kyle Mountsier","startTime":813.75,"endTime":818.4,"body":"forget the second, the second"},{"speaker":"Kyle Mountsier","startTime":813.75,"endTime":818.4,"body":"word there a lot were like, Oh,"},{"speaker":"Kyle Mountsier","startTime":818.4,"endTime":823.95,"body":"the CRM, it's a task manager. I"},{"speaker":"Kyle Mountsier","startTime":818.4,"endTime":823.95,"body":"would, I would disagree. It's a"},{"speaker":"Kyle Mountsier","startTime":823.95,"endTime":826.5,"body":"relationship manager. And I"},{"speaker":"Kyle Mountsier","startTime":823.95,"endTime":826.5,"body":"think that's what you're"},{"speaker":"Kyle Mountsier","startTime":826.5,"endTime":829.29,"body":"pressing back in, when you're"},{"speaker":"Kyle Mountsier","startTime":826.5,"endTime":829.29,"body":"talking about video and social"},{"speaker":"Kyle Mountsier","startTime":829.29,"endTime":832.47,"body":"profiles that you're going. It's"},{"speaker":"Kyle Mountsier","startTime":829.29,"endTime":832.47,"body":"not a task manager, it's a"},{"speaker":"Kyle Mountsier","startTime":832.47,"endTime":836.1,"body":"relationship manager. And the"},{"speaker":"Kyle Mountsier","startTime":832.47,"endTime":836.1,"body":"approach to the industry from a"},{"speaker":"Kyle Mountsier","startTime":836.1,"endTime":839.58,"body":"consumer side totally changes if"},{"speaker":"Kyle Mountsier","startTime":836.1,"endTime":839.58,"body":"you look at it differently,"},{"speaker":"Kyle Mountsier","startTime":839.61,"endTime":840.0,"body":"right?"},{"speaker":"Steve Roessler","startTime":840.39,"endTime":843.78,"body":"It will totally"},{"speaker":"Steve Roessler","startTime":840.39,"endTime":843.78,"body":"and relationship. But I think"},{"speaker":"Steve Roessler","startTime":843.99,"endTime":846.75,"body":"even that acronym is, you know,"},{"speaker":"Steve Roessler","startTime":843.99,"endTime":846.75,"body":"I always say has got to change."},{"speaker":"Steve Roessler","startTime":846.75,"endTime":849.3,"body":"I mean, we go out there and we"},{"speaker":"Steve Roessler","startTime":846.75,"endTime":849.3,"body":"talk about more engagement"},{"speaker":"Steve Roessler","startTime":849.3,"endTime":854.16,"body":"focus, then data management"},{"speaker":"Steve Roessler","startTime":849.3,"endTime":854.16,"body":"focus, while every CRM including"},{"speaker":"Steve Roessler","startTime":854.16,"endTime":857.85,"body":"ours, obviously houses the data"},{"speaker":"Steve Roessler","startTime":854.16,"endTime":857.85,"body":"to and you know, to put in the"},{"speaker":"Steve Roessler","startTime":857.85,"endTime":859.62,"body":"information about the"},{"speaker":"Steve Roessler","startTime":857.85,"endTime":859.62,"body":"relationship and all that"},{"speaker":"Steve Roessler","startTime":859.62,"endTime":863.04,"body":"things. But right now in the car"},{"speaker":"Steve Roessler","startTime":859.62,"endTime":863.04,"body":"industry, people are all about"},{"speaker":"Steve Roessler","startTime":863.04,"endTime":867.21,"body":"right now, and not thinking"},{"speaker":"Steve Roessler","startTime":863.04,"endTime":867.21,"body":"about the, you know, I build a"},{"speaker":"Steve Roessler","startTime":867.21,"endTime":870.18,"body":"relationship which creates"},{"speaker":"Steve Roessler","startTime":867.21,"endTime":870.18,"body":"upstream marketing and easier"},{"speaker":"Steve Roessler","startTime":870.18,"endTime":873.06,"body":"conversation for one year down"},{"speaker":"Steve Roessler","startTime":870.18,"endTime":873.06,"body":"the road, if I use it for that"},{"speaker":"Steve Roessler","startTime":873.06,"endTime":877.29,"body":"relationship part of it. And"},{"speaker":"Steve Roessler","startTime":873.06,"endTime":877.29,"body":"unfortunately, and again, I've"},{"speaker":"Steve Roessler","startTime":877.32,"endTime":879.93,"body":"been in obviously, all these"},{"speaker":"Steve Roessler","startTime":877.32,"endTime":879.93,"body":"different industries. I've never"},{"speaker":"Steve Roessler","startTime":879.93,"endTime":884.01,"body":"had business rules in any other"},{"speaker":"Steve Roessler","startTime":879.93,"endTime":884.01,"body":"industry. So when you talk about"},{"speaker":"Steve Roessler","startTime":884.01,"endTime":887.22,"body":"task management, that's why"},{"speaker":"Steve Roessler","startTime":884.01,"endTime":887.22,"body":"people don't like it. I've got"},{"speaker":"Steve Roessler","startTime":887.22,"endTime":891.3,"body":"100 things to do. What do I do"},{"speaker":"Steve Roessler","startTime":887.22,"endTime":891.3,"body":"first boss, you know, and I"},{"speaker":"Steve Roessler","startTime":891.3,"endTime":893.79,"body":"would rather have you reply to"},{"speaker":"Steve Roessler","startTime":891.3,"endTime":893.79,"body":"customers that are talking back"},{"speaker":"Steve Roessler","startTime":893.79,"endTime":896.94,"body":"to you today is the way we got"},{"speaker":"Steve Roessler","startTime":893.79,"endTime":896.94,"body":"to think about it. And so when"},{"speaker":"Steve Roessler","startTime":896.94,"endTime":900.93,"body":"we go out there and preach about"},{"speaker":"Steve Roessler","startTime":896.94,"endTime":900.93,"body":"how to lead Bridget's CRM, and I"},{"speaker":"Steve Roessler","startTime":900.93,"endTime":904.08,"body":"don't care what CRM you're on,"},{"speaker":"Steve Roessler","startTime":900.93,"endTime":904.08,"body":"you need to evaluate how many"},{"speaker":"Steve Roessler","startTime":904.08,"endTime":907.47,"body":"customers are talking to your"},{"speaker":"Steve Roessler","startTime":904.08,"endTime":907.47,"body":"store today, think of CRM as"},{"speaker":"Steve Roessler","startTime":907.47,"endTime":910.47,"body":"almost like a chat tool, you're"},{"speaker":"Steve Roessler","startTime":907.47,"endTime":910.47,"body":"chatting with text, you're"},{"speaker":"Steve Roessler","startTime":910.47,"endTime":912.69,"body":"chatting with video, you're"},{"speaker":"Steve Roessler","startTime":910.47,"endTime":912.69,"body":"chatting with live streaming,"},{"speaker":"Steve Roessler","startTime":912.78,"endTime":916.02,"body":"you're chatting with chat, you"},{"speaker":"Steve Roessler","startTime":912.78,"endTime":916.02,"body":"have to think for the first time"},{"speaker":"Steve Roessler","startTime":916.02,"endTime":920.25,"body":"your CRM is now an engagement"},{"speaker":"Steve Roessler","startTime":916.02,"endTime":920.25,"body":"platform, managing all your"},{"speaker":"Steve Roessler","startTime":920.25,"endTime":922.47,"body":"conversations in one place that"},{"speaker":"Kyle Mountsier","startTime":922.8,"endTime":925.17,"body":"you just said"},{"speaker":"Kyle Mountsier","startTime":922.8,"endTime":925.17,"body":"something you said that, that in"},{"speaker":"Kyle Mountsier","startTime":925.17,"endTime":929.58,"body":"other industries, business rules"},{"speaker":"Kyle Mountsier","startTime":925.17,"endTime":929.58,"body":"are not a thing. So explain"},{"speaker":"Kyle Mountsier","startTime":929.58,"endTime":933.48,"body":"first, what business rules mean,"},{"speaker":"Kyle Mountsier","startTime":929.58,"endTime":933.48,"body":"when it comes to like a CRM or a"},{"speaker":"Kyle Mountsier","startTime":933.48,"endTime":937.14,"body":"task management system? Explain"},{"speaker":"Kyle Mountsier","startTime":933.48,"endTime":937.14,"body":"that. And then explain like how"},{"speaker":"Kyle Mountsier","startTime":937.14,"endTime":940.11,"body":"other industries or how you've"},{"speaker":"Kyle Mountsier","startTime":937.14,"endTime":940.11,"body":"in the past or currently"},{"speaker":"Kyle Mountsier","startTime":940.32,"endTime":943.14,"body":"perceive conversation versus"},{"speaker":"Kyle Mountsier","startTime":940.32,"endTime":943.14,"body":"business rule?"},{"speaker":"Steve Roessler","startTime":943.75,"endTime":946.27,"body":"Yeah, well, now"},{"speaker":"Steve Roessler","startTime":943.75,"endTime":946.27,"body":"again, keep this in mind is I've"},{"speaker":"Steve Roessler","startTime":946.27,"endTime":948.97,"body":"been in industries where the"},{"speaker":"Steve Roessler","startTime":946.27,"endTime":948.97,"body":"average buying cycle could have"},{"speaker":"Steve Roessler","startTime":948.97,"endTime":952.75,"body":"been six months or a year. And"},{"speaker":"Steve Roessler","startTime":948.97,"endTime":952.75,"body":"so selling CRM, for example,"},{"speaker":"Steve Roessler","startTime":952.75,"endTime":956.38,"body":"it's no, you know, buying a car"},{"speaker":"Steve Roessler","startTime":952.75,"endTime":956.38,"body":"70% of time and four days is a"},{"speaker":"Steve Roessler","startTime":956.38,"endTime":960.37,"body":"lot different than buying a car"},{"speaker":"Steve Roessler","startTime":956.38,"endTime":960.37,"body":"in six months. Right? So yeah,"},{"speaker":"Steve Roessler","startTime":960.37,"endTime":963.46,"body":"what I would be doing is the way"},{"speaker":"Steve Roessler","startTime":960.37,"endTime":963.46,"body":"I would always put it in my"},{"speaker":"Steve Roessler","startTime":963.49,"endTime":967.39,"body":"notes, and I'm always leveraging"},{"speaker":"Steve Roessler","startTime":963.49,"endTime":967.39,"body":"my future task. And I scheduled"},{"speaker":"Steve Roessler","startTime":967.42,"endTime":971.35,"body":"all my own tasks. And I put in"},{"speaker":"Steve Roessler","startTime":967.42,"endTime":971.35,"body":"there what I'm going to be doing"},{"speaker":"Steve Roessler","startTime":971.38,"endTime":974.95,"body":"for the future. So I don't have"},{"speaker":"Steve Roessler","startTime":971.38,"endTime":974.95,"body":"to think about it. So Kyle, if"},{"speaker":"Steve Roessler","startTime":974.95,"endTime":978.16,"body":"you're going to say, Hey, I'm"},{"speaker":"Steve Roessler","startTime":974.95,"endTime":978.16,"body":"installing a website, this, you"},{"speaker":"Steve Roessler","startTime":978.16,"endTime":981.49,"body":"know, for the next 30 days at my"},{"speaker":"Steve Roessler","startTime":978.16,"endTime":981.49,"body":"three stores, I'd be going in"},{"speaker":"Steve Roessler","startTime":981.49,"endTime":983.98,"body":"there, I'd put in my notes, and"},{"speaker":"Steve Roessler","startTime":981.49,"endTime":983.98,"body":"I'd say I'm calling them up in"},{"speaker":"Steve Roessler","startTime":984.01,"endTime":987.85,"body":"30 days, how's the website"},{"speaker":"Steve Roessler","startTime":984.01,"endTime":987.85,"body":"project going? Are you done? And"},{"speaker":"Steve Roessler","startTime":987.85,"endTime":990.91,"body":"I know I'm calling Kyle up, and"},{"speaker":"Steve Roessler","startTime":987.85,"endTime":990.91,"body":"I'm saying, Hey, Kyle, how'd you"},{"speaker":"Steve Roessler","startTime":990.91,"endTime":994.09,"body":"do on your website? It's nothing"},{"speaker":"Steve Roessler","startTime":990.91,"endTime":994.09,"body":"about DriveCentric, but I know"},{"speaker":"Steve Roessler","startTime":994.09,"endTime":997.27,"body":"what you're doing. And that's"},{"speaker":"Steve Roessler","startTime":994.09,"endTime":997.27,"body":"the relationship part that"},{"speaker":"Steve Roessler","startTime":997.27,"endTime":1000.27,"body":"nobody's thinking about. If a"},{"speaker":"Steve Roessler","startTime":997.27,"endTime":1000.27,"body":"customer goes on vacation for"},{"speaker":"Steve Roessler","startTime":1000.27,"endTime":1003.36,"body":"two weeks, how's your vacation,"},{"speaker":"Steve Roessler","startTime":1000.27,"endTime":1003.36,"body":"people are going to engage you"},{"speaker":"Steve Roessler","startTime":1003.36,"endTime":1007.02,"body":"back by not talking business"},{"speaker":"Steve Roessler","startTime":1003.36,"endTime":1007.02,"body":"right away. And that's how"},{"speaker":"Kyle Mountsier","startTime":1007.19,"endTime":1008.99,"body":"you and that's a"},{"speaker":"Kyle Mountsier","startTime":1007.19,"endTime":1008.99,"body":"lot different than like, here's"},{"speaker":"Kyle Mountsier","startTime":1008.99,"endTime":1011.84,"body":"my five day task picked up the"},{"speaker":"Kyle Mountsier","startTime":1008.99,"endTime":1011.84,"body":"phone didn't answer left a"},{"speaker":"Kyle Mountsier","startTime":1011.84,"endTime":1014.75,"body":"message next, here's my other"},{"speaker":"Kyle Mountsier","startTime":1011.84,"endTime":1014.75,"body":"seven day task, right?"},{"speaker":"Kyle Mountsier","startTime":1014.84,"endTime":1017.99,"body":"Hopefully, there's another task"},{"speaker":"Kyle Mountsier","startTime":1014.84,"endTime":1017.99,"body":"in there for me because my"},{"speaker":"Kyle Mountsier","startTime":1018.5,"endTime":1022.04,"body":"internet manager set it up. And"},{"speaker":"Kyle Mountsier","startTime":1018.5,"endTime":1022.04,"body":"I'll get back to that one."},{"speaker":"Kyle Mountsier","startTime":1022.04,"endTime":1025.25,"body":"Right? What you're saying is"},{"speaker":"Kyle Mountsier","startTime":1022.04,"endTime":1025.25,"body":"like, No, that's a human that"},{"speaker":"Kyle Mountsier","startTime":1025.25,"endTime":1027.5,"body":"you need to have a human"},{"speaker":"Kyle Mountsier","startTime":1025.25,"endTime":1027.5,"body":"connection with. And you"},{"speaker":"Kyle Mountsier","startTime":1027.5,"endTime":1032.66,"body":"leverage the technology to allow"},{"speaker":"Kyle Mountsier","startTime":1027.5,"endTime":1032.66,"body":"you to remember and cultivate"},{"speaker":"Kyle Mountsier","startTime":1032.66,"endTime":1034.31,"body":"that human relationship, right?"},{"speaker":"Steve Roessler","startTime":1034.67,"endTime":1036.89,"body":"Yeah, that's"},{"speaker":"Steve Roessler","startTime":1034.67,"endTime":1036.89,"body":"what should be you go in other"},{"speaker":"Steve Roessler","startTime":1036.89,"endTime":1039.41,"body":"industries. And I mean, now"},{"speaker":"Steve Roessler","startTime":1036.89,"endTime":1039.41,"body":"don't get me wrong. Could you"},{"speaker":"Steve Roessler","startTime":1039.41,"endTime":1042.47,"body":"have like rules up or things"},{"speaker":"Steve Roessler","startTime":1039.41,"endTime":1042.47,"body":"like that? You can, but I'd"},{"speaker":"Steve Roessler","startTime":1042.47,"endTime":1046.19,"body":"never in any of the industries I"},{"speaker":"Steve Roessler","startTime":1042.47,"endTime":1046.19,"body":"had, I never had a business"},{"speaker":"Steve Roessler","startTime":1046.19,"endTime":1048.98,"body":"rule. And I think if you go"},{"speaker":"Steve Roessler","startTime":1046.19,"endTime":1048.98,"body":"outside, just to even ask any"},{"speaker":"Steve Roessler","startTime":1048.98,"endTime":1051.86,"body":"friend in any other industry, if"},{"speaker":"Steve Roessler","startTime":1048.98,"endTime":1051.86,"body":"you got an internet lead, you"},{"speaker":"Steve Roessler","startTime":1051.86,"endTime":1053.99,"body":"have business rules, and be"},{"speaker":"Steve Roessler","startTime":1051.86,"endTime":1053.99,"body":"like, What the heck is a"},{"speaker":"Steve Roessler","startTime":1053.99,"endTime":1057.32,"body":"business rule? What do you tell"},{"speaker":"Steve Roessler","startTime":1053.99,"endTime":1057.32,"body":"somebody to follow up? They're"},{"speaker":"Steve Roessler","startTime":1057.32,"endTime":1059.78,"body":"gonna laugh, they're gonna"},{"speaker":"Steve Roessler","startTime":1057.32,"endTime":1059.78,"body":"laugh, they're gonna be like,"},{"speaker":"Steve Roessler","startTime":1059.78,"endTime":1061.85,"body":"You mean, you got to tell"},{"speaker":"Steve Roessler","startTime":1059.78,"endTime":1061.85,"body":"somebody to follow up with an"},{"speaker":"Steve Roessler","startTime":1061.85,"endTime":1064.37,"body":"inquiry? Somebody who's"},{"speaker":"Steve Roessler","startTime":1061.85,"endTime":1064.37,"body":"interested in your product? Go"},{"speaker":"Steve Roessler","startTime":1064.37,"endTime":1067.55,"body":"ask. It's comical. It's comical."},{"speaker":"Steve Roessler","startTime":1064.37,"endTime":1067.55,"body":"I mean, it's like so that's the"},{"speaker":"Steve Roessler","startTime":1067.55,"endTime":1071.69,"body":"very first thing I had to learn"},{"speaker":"Steve Roessler","startTime":1067.55,"endTime":1071.69,"body":"in this industry. And I think as"},{"speaker":"Steve Roessler","startTime":1071.69,"endTime":1074.96,"body":"an outsider looking in, we've"},{"speaker":"Steve Roessler","startTime":1071.69,"endTime":1074.96,"body":"made our salespeople into"},{"speaker":"Steve Roessler","startTime":1074.96,"endTime":1077.69,"body":"robots, because now they don't"},{"speaker":"Steve Roessler","startTime":1074.96,"endTime":1077.69,"body":"know how to think for themselves"},{"speaker":"Steve Roessler","startTime":1077.69,"endTime":1080.84,"body":"as far as where the customers at"},{"speaker":"Steve Roessler","startTime":1077.69,"endTime":1080.84,"body":"in the journey of buying a car,"},{"speaker":"Steve Roessler","startTime":1080.93,"endTime":1083.33,"body":"because we dictated him and told"},{"speaker":"Steve Roessler","startTime":1080.93,"endTime":1083.33,"body":"them that you are going to be"},{"speaker":"Steve Roessler","startTime":1083.33,"endTime":1086.33,"body":"doing all these tasks. First"},{"speaker":"Steve Roessler","startTime":1083.33,"endTime":1086.33,"body":"teach them about, hey, we need"},{"speaker":"Steve Roessler","startTime":1086.33,"endTime":1089.93,"body":"to you get scheduled your own"},{"speaker":"Steve Roessler","startTime":1086.33,"endTime":1089.93,"body":"future task. And it all revolves"},{"speaker":"Steve Roessler","startTime":1089.93,"endTime":1092.6,"body":"around training. So yep."},{"speaker":"Kyle Mountsier","startTime":1093.02,"endTime":1096.08,"body":"Well, okay. So"},{"speaker":"Kyle Mountsier","startTime":1093.02,"endTime":1096.08,"body":"when when you look at, like,"},{"speaker":"Kyle Mountsier","startTime":1096.11,"endTime":1101.15,"body":"where this industry is kind of"},{"speaker":"Kyle Mountsier","startTime":1096.11,"endTime":1101.15,"body":"headed in, in the way that we're"},{"speaker":"Kyle Mountsier","startTime":1101.15,"endTime":1104.09,"body":"like managing conversations, and"},{"speaker":"Kyle Mountsier","startTime":1101.15,"endTime":1104.09,"body":"you're saying, like training"},{"speaker":"Kyle Mountsier","startTime":1104.09,"endTime":1108.23,"body":"needs to happen? What are you"},{"speaker":"Kyle Mountsier","startTime":1104.09,"endTime":1108.23,"body":"seeing kind of in the ways that"},{"speaker":"Kyle Mountsier","startTime":1108.23,"endTime":1111.47,"body":"the most progressive dealers"},{"speaker":"Kyle Mountsier","startTime":1108.23,"endTime":1111.47,"body":"right now are engaging and"},{"speaker":"Kyle Mountsier","startTime":1111.47,"endTime":1115.49,"body":"interacting with customers? Like"},{"speaker":"Kyle Mountsier","startTime":1111.47,"endTime":1115.49,"body":"what what are people that are"},{"speaker":"Kyle Mountsier","startTime":1115.49,"endTime":1119.39,"body":"pushing the boundaries doing to"},{"speaker":"Kyle Mountsier","startTime":1115.49,"endTime":1119.39,"body":"engage customers in the"},{"speaker":"Kyle Mountsier","startTime":1119.39,"endTime":1123.11,"body":"showroom, outside the showroom?"},{"speaker":"Kyle Mountsier","startTime":1119.39,"endTime":1123.11,"body":"You know, in in follow up with"},{"speaker":"Kyle Mountsier","startTime":1123.11,"endTime":1125.75,"body":"leads? What are those"},{"speaker":"Kyle Mountsier","startTime":1123.11,"endTime":1125.75,"body":"dealerships doing? Because you"},{"speaker":"Kyle Mountsier","startTime":1125.75,"endTime":1128.45,"body":"get to be in and amongst a lot"},{"speaker":"Kyle Mountsier","startTime":1125.75,"endTime":1128.45,"body":"of these dealers? Oh, yeah."},{"speaker":"Kyle Mountsier","startTime":1128.45,"endTime":1130.16,"body":"Always traveling and that type"},{"speaker":"Kyle Mountsier","startTime":1128.45,"endTime":1130.16,"body":"of stuff?"},{"speaker":"Steve Roessler","startTime":1130.4,"endTime":1132.35,"body":"Yeah, no, I"},{"speaker":"Steve Roessler","startTime":1130.4,"endTime":1132.35,"body":"think the biggest thing is,"},{"speaker":"Steve Roessler","startTime":1132.38,"endTime":1134.69,"body":"obviously everybody wants to get"},{"speaker":"Steve Roessler","startTime":1132.38,"endTime":1134.69,"body":"everybody in the physical"},{"speaker":"Steve Roessler","startTime":1134.69,"endTime":1137.87,"body":"showroom, right? We all know"},{"speaker":"Steve Roessler","startTime":1134.69,"endTime":1137.87,"body":"that. But I think that the days"},{"speaker":"Steve Roessler","startTime":1137.87,"endTime":1140.93,"body":"of doing 100 phone calls and 50"},{"speaker":"Steve Roessler","startTime":1137.87,"endTime":1140.93,"body":"emails a day are long gone. I"},{"speaker":"Steve Roessler","startTime":1140.93,"endTime":1143.51,"body":"mean, I say that probably on"},{"speaker":"Steve Roessler","startTime":1140.93,"endTime":1143.51,"body":"every podcast, I hope somebody"},{"speaker":"Steve Roessler","startTime":1143.75,"endTime":1146.75,"body":"listens to this and resonates."},{"speaker":"Steve Roessler","startTime":1143.75,"endTime":1146.75,"body":"But you know, texting is the"},{"speaker":"Steve Roessler","startTime":1146.75,"endTime":1149.21,"body":"number one form of"},{"speaker":"Steve Roessler","startTime":1146.75,"endTime":1149.21,"body":"communication. And I think if"},{"speaker":"Steve Roessler","startTime":1149.21,"endTime":1151.67,"body":"you take a look at how customers"},{"speaker":"Steve Roessler","startTime":1149.21,"endTime":1151.67,"body":"are communicating, especially"},{"speaker":"Steve Roessler","startTime":1151.67,"endTime":1156.56,"body":"the millennials or Gen Z's Gen"},{"speaker":"Steve Roessler","startTime":1151.67,"endTime":1156.56,"body":"A's, they process communication"},{"speaker":"Steve Roessler","startTime":1156.56,"endTime":1161.27,"body":"differently, just the way it is."},{"speaker":"Steve Roessler","startTime":1156.56,"endTime":1161.27,"body":"So I'm actually doing a it's"},{"speaker":"Steve Roessler","startTime":1161.27,"endTime":1164.51,"body":"kind of funny, a classic digital"},{"speaker":"Steve Roessler","startTime":1161.27,"endTime":1164.51,"body":"dealer on Are you dating your"},{"speaker":"Steve Roessler","startTime":1164.51,"endTime":1168.95,"body":"internet leads? And what I'm"},{"speaker":"Steve Roessler","startTime":1164.51,"endTime":1168.95,"body":"showing is a parallel on doing"},{"speaker":"Steve Roessler","startTime":1169.04,"endTime":1173.39,"body":"like doing on an app like Bumble"},{"speaker":"Steve Roessler","startTime":1169.04,"endTime":1173.39,"body":"not that I'm married, so I have"},{"speaker":"Steve Roessler","startTime":1173.39,"endTime":1175.73,"body":"to learn all this stuff on the"},{"speaker":"Steve Roessler","startTime":1173.39,"endTime":1175.73,"body":"dating app. Right? Okay, so"},{"speaker":"Steve Roessler","startTime":1176.72,"endTime":1180.02,"body":"that's my wife's was not on"},{"speaker":"Steve Roessler","startTime":1176.72,"endTime":1180.02,"body":"Bumble. Honey. I did ask her if"},{"speaker":"Steve Roessler","startTime":1180.02,"endTime":1183.02,"body":"I could do a dating app just for"},{"speaker":"Steve Roessler","startTime":1180.02,"endTime":1183.02,"body":"like roleplay and type stuff."},{"speaker":"Steve Roessler","startTime":1183.62,"endTime":1187.7,"body":"Yeah. But anyway, but you know,"},{"speaker":"Steve Roessler","startTime":1183.62,"endTime":1187.7,"body":"they take the communication from"},{"speaker":"Steve Roessler","startTime":1187.7,"endTime":1191.15,"body":"the dating app, and I transfer"},{"speaker":"Steve Roessler","startTime":1187.7,"endTime":1191.15,"body":"it to what do you think Kyle?"},{"speaker":"Kyle Mountsier","startTime":1193.31,"endTime":1195.89,"body":"Facebook"},{"speaker":"Kyle Mountsier","startTime":1193.31,"endTime":1195.89,"body":"Messenger. No, no,"},{"speaker":"Steve Roessler","startTime":1195.919,"endTime":1201.079,"body":"no, Snapchat. No"},{"speaker":"Steve Roessler","startTime":1195.919,"endTime":1201.079,"body":"way. Yeah. Yeah, I"},{"speaker":"Kyle Mountsier","startTime":1201.38,"endTime":1203.45,"body":"think you know,"},{"speaker":"Kyle Mountsier","startTime":1201.38,"endTime":1203.45,"body":"you know, what's crazy I had I"},{"speaker":"Kyle Mountsier","startTime":1203.45,"endTime":1206.06,"body":"had a conversation with before"},{"speaker":"Kyle Mountsier","startTime":1203.45,"endTime":1206.06,"body":"snap did a whole bunch of"},{"speaker":"Kyle Mountsier","startTime":1206.06,"endTime":1210.74,"body":"reorganization is their actual"},{"speaker":"Kyle Mountsier","startTime":1206.06,"endTime":1210.74,"body":"monthly active user growth is"},{"speaker":"Kyle Mountsier","startTime":1210.77,"endTime":1216.71,"body":"faster than both, like all other"},{"speaker":"Kyle Mountsier","startTime":1210.77,"endTime":1216.71,"body":"platforms right now, which is"},{"speaker":"Kyle Mountsier","startTime":1216.71,"endTime":1220.22,"body":"kind of mind boggling to me. So"},{"speaker":"Kyle Mountsier","startTime":1216.71,"endTime":1220.22,"body":"you're saying that they take it"},{"speaker":"Kyle Mountsier","startTime":1220.25,"endTime":1224.27,"body":"off platform, but they don't go"},{"speaker":"Kyle Mountsier","startTime":1220.25,"endTime":1224.27,"body":"to texting or phone calls or, or"},{"speaker":"Kyle Mountsier","startTime":1224.27,"endTime":1227.69,"body":"messenger, they go to Snapchat"},{"speaker":"Kyle Mountsier","startTime":1224.27,"endTime":1227.69,"body":"as their preferred communication"},{"speaker":"Kyle Mountsier","startTime":1227.69,"endTime":1228.17,"body":"platform."},{"speaker":"Steve Roessler","startTime":1228.39,"endTime":1231.06,"body":"Because there's"},{"speaker":"Steve Roessler","startTime":1228.39,"endTime":1231.06,"body":"no personal information given,"},{"speaker":"Steve Roessler","startTime":1231.21,"endTime":1233.46,"body":"it takes like, I mean, I'm sure"},{"speaker":"Steve Roessler","startTime":1231.21,"endTime":1233.46,"body":"it's, it's, I don't want to give"},{"speaker":"Steve Roessler","startTime":1233.46,"endTime":1236.46,"body":"away everything on this. But"},{"speaker":"Steve Roessler","startTime":1233.46,"endTime":1236.46,"body":"it's a really good analogy to"},{"speaker":"Steve Roessler","startTime":1236.46,"endTime":1239.76,"body":"wait. What I'm trying to do is"},{"speaker":"Steve Roessler","startTime":1236.46,"endTime":1239.76,"body":"show how customers are"},{"speaker":"Steve Roessler","startTime":1239.76,"endTime":1242.91,"body":"communicating from that"},{"speaker":"Steve Roessler","startTime":1239.76,"endTime":1242.91,"body":"generation. And it's almost like"},{"speaker":"Steve Roessler","startTime":1242.91,"endTime":1246.3,"body":"you have to earn the right to"},{"speaker":"Steve Roessler","startTime":1242.91,"endTime":1246.3,"body":"transfer it to that phone call."},{"speaker":"Steve Roessler","startTime":1246.51,"endTime":1249.48,"body":"So texting is going to be the"},{"speaker":"Steve Roessler","startTime":1246.51,"endTime":1249.48,"body":"like, as David kain will say,"},{"speaker":"Steve Roessler","startTime":1249.48,"endTime":1252.15,"body":"the on ramp, but I always say to"},{"speaker":"Steve Roessler","startTime":1249.48,"endTime":1252.15,"body":"earned the right to get the"},{"speaker":"Steve Roessler","startTime":1252.15,"endTime":1255.15,"body":"customer on the phone. And we"},{"speaker":"Steve Roessler","startTime":1252.15,"endTime":1255.15,"body":"have to teach the younger"},{"speaker":"Steve Roessler","startTime":1255.15,"endTime":1257.82,"body":"generation. Okay, what are the"},{"speaker":"Steve Roessler","startTime":1255.15,"endTime":1257.82,"body":"times where I have to ask for a"},{"speaker":"Steve Roessler","startTime":1257.82,"endTime":1261.24,"body":"phone call? Obviously, video,"},{"speaker":"Steve Roessler","startTime":1257.82,"endTime":1261.24,"body":"you know, people want to know,"},{"speaker":"Steve Roessler","startTime":1261.27,"endTime":1264.54,"body":"like, for example, I'll give you"},{"speaker":"Steve Roessler","startTime":1261.27,"endTime":1264.54,"body":"this little tidbit, believe it"},{"speaker":"Steve Roessler","startTime":1264.54,"endTime":1267.39,"body":"or not, when you go on these"},{"speaker":"Steve Roessler","startTime":1264.54,"endTime":1267.39,"body":"dating apps, people will go on"},{"speaker":"Steve Roessler","startTime":1267.39,"endTime":1273.39,"body":"for zoom dates, before they go"},{"speaker":"Steve Roessler","startTime":1267.39,"endTime":1273.39,"body":"on an actual date. Wow. Because"},{"speaker":"Steve Roessler","startTime":1273.39,"endTime":1276.9,"body":"they want to know they're not"},{"speaker":"Steve Roessler","startTime":1273.39,"endTime":1276.9,"body":"being catfished. So catfishing,"},{"speaker":"Steve Roessler","startTime":1276.9,"endTime":1280.17,"body":"in the auto industry is a lot"},{"speaker":"Steve Roessler","startTime":1276.9,"endTime":1280.17,"body":"like dating. So I want to know"},{"speaker":"Steve Roessler","startTime":1280.17,"endTime":1282.69,"body":"who the hell I'm talking with is"},{"speaker":"Steve Roessler","startTime":1280.17,"endTime":1282.69,"body":"the car available. We talked"},{"speaker":"Steve Roessler","startTime":1282.69,"endTime":1285.99,"body":"about transparencies, and that's"},{"speaker":"Steve Roessler","startTime":1282.69,"endTime":1285.99,"body":"where video and live streaming,"},{"speaker":"Steve Roessler","startTime":1286.14,"endTime":1289.95,"body":"all the technology that are in"},{"speaker":"Steve Roessler","startTime":1286.14,"endTime":1289.95,"body":"all these other worlds, like"},{"speaker":"Steve Roessler","startTime":1289.95,"endTime":1295.29,"body":"dating are applicable in the car"},{"speaker":"Steve Roessler","startTime":1289.95,"endTime":1295.29,"body":"industry. And it becomes very"},{"speaker":"Steve Roessler","startTime":1295.29,"endTime":1298.89,"body":"synergistic and normal to the"},{"speaker":"Steve Roessler","startTime":1295.29,"endTime":1298.89,"body":"customer when you offer that."},{"speaker":"Steve Roessler","startTime":1299.07,"endTime":1303.72,"body":"But right now we were offering"},{"speaker":"Steve Roessler","startTime":1299.07,"endTime":1303.72,"body":"technology of communication,"},{"speaker":"Steve Roessler","startTime":1303.93,"endTime":1307.32,"body":"like how do you email your"},{"speaker":"Steve Roessler","startTime":1303.93,"endTime":1307.32,"body":"friends and family? I bet not"},{"speaker":"Kyle Mountsier","startTime":1307.52,"endTime":1308.3,"body":"never."},{"speaker":"Steve Roessler","startTime":1308.51,"endTime":1309.95,"body":"So what does"},{"speaker":"Steve Roessler","startTime":1308.51,"endTime":1309.95,"body":"that make the customer I"},{"speaker":"Kyle Mountsier","startTime":1309.95,"endTime":1312.44,"body":"don't know, my"},{"speaker":"Kyle Mountsier","startTime":1309.95,"endTime":1312.44,"body":"uncle sometimes emails me some"},{"speaker":"Kyle Mountsier","startTime":1312.44,"endTime":1315.02,"body":"weird article on Facebook, but"},{"speaker":"Kyle Mountsier","startTime":1312.44,"endTime":1315.02,"body":"that's about it."},{"speaker":"Steve Roessler","startTime":1317.63,"endTime":1319.43,"body":"We don't email"},{"speaker":"Steve Roessler","startTime":1317.63,"endTime":1319.43,"body":"our friends and family, I tell"},{"speaker":"Steve Roessler","startTime":1319.43,"endTime":1323.27,"body":"him no, just pretend the"},{"speaker":"Steve Roessler","startTime":1319.43,"endTime":1323.27,"body":"customers a friend communicate"},{"speaker":"Steve Roessler","startTime":1323.27,"endTime":1326.21,"body":"like they're your friends, and"},{"speaker":"Steve Roessler","startTime":1323.27,"endTime":1326.21,"body":"you'll be better. And if we just"},{"speaker":"Steve Roessler","startTime":1326.21,"endTime":1329.36,"body":"take that I don't care what CRM"},{"speaker":"Steve Roessler","startTime":1326.21,"endTime":1329.36,"body":"you're on. But just take the"},{"speaker":"Steve Roessler","startTime":1329.36,"endTime":1332.54,"body":"practice of what you do in your"},{"speaker":"Steve Roessler","startTime":1329.36,"endTime":1332.54,"body":"everyday life. And say what I do"},{"speaker":"Steve Roessler","startTime":1332.54,"endTime":1334.97,"body":"that to a customer, I'm emailing"},{"speaker":"Steve Roessler","startTime":1332.54,"endTime":1334.97,"body":"a customer, that doesn't make a"},{"speaker":"Steve Roessler","startTime":1334.97,"endTime":1337.43,"body":"lot of sense. But I'll send a"},{"speaker":"Steve Roessler","startTime":1334.97,"endTime":1337.43,"body":"Snapchat video to my friends,"},{"speaker":"Steve Roessler","startTime":1337.43,"endTime":1339.83,"body":"we'll send a video to your"},{"speaker":"Steve Roessler","startTime":1337.43,"endTime":1339.83,"body":"customers, your prospects"},{"speaker":"Kyle Mountsier","startTime":1339.86,"endTime":1342.62,"body":"are you seeing"},{"speaker":"Kyle Mountsier","startTime":1339.86,"endTime":1342.62,"body":"anyone take? Because I think"},{"speaker":"Kyle Mountsier","startTime":1342.62,"endTime":1345.05,"body":"this would be really like what's"},{"speaker":"Kyle Mountsier","startTime":1342.62,"endTime":1345.05,"body":"your Snapchat? Like? Why"},{"speaker":"Kyle Mountsier","startTime":1345.05,"endTime":1347.87,"body":"wouldn't we? Why wouldn't we"},{"speaker":"Kyle Mountsier","startTime":1345.05,"endTime":1347.87,"body":"engage? Like if if you have"},{"speaker":"Kyle Mountsier","startTime":1347.87,"endTime":1351.41,"body":"someone that's like, What's your"},{"speaker":"Kyle Mountsier","startTime":1347.87,"endTime":1351.41,"body":"preferred mode of communication?"},{"speaker":"Kyle Mountsier","startTime":1351.41,"endTime":1354.86,"body":"Like it? And then and then the"},{"speaker":"Kyle Mountsier","startTime":1351.41,"endTime":1354.86,"body":"answer is like, Should I text"},{"speaker":"Kyle Mountsier","startTime":1354.86,"endTime":1360.74,"body":"you Facebook message? Snapchat,"},{"speaker":"Kyle Mountsier","startTime":1354.86,"endTime":1360.74,"body":"or or video chat you like if"},{"speaker":"Kyle Mountsier","startTime":1360.74,"endTime":1364.04,"body":"those were the options? What if"},{"speaker":"Kyle Mountsier","startTime":1360.74,"endTime":1364.04,"body":"we did that as an industry?"},{"speaker":"Steve Roessler","startTime":1364.07,"endTime":1366.23,"body":"Well, no. Well,"},{"speaker":"Steve Roessler","startTime":1364.07,"endTime":1366.23,"body":"that's what you can do, right? I"},{"speaker":"Steve Roessler","startTime":1366.23,"endTime":1367.82,"body":"mean, there's nothing to say you"},{"speaker":"Steve Roessler","startTime":1366.23,"endTime":1367.82,"body":"couldn't do that. Today. It's"},{"speaker":"Steve Roessler","startTime":1367.82,"endTime":1370.04,"body":"gonna be hard to get somebody"},{"speaker":"Steve Roessler","startTime":1367.82,"endTime":1370.04,"body":"snapchatted me you got to search"},{"speaker":"Steve Roessler","startTime":1370.04,"endTime":1373.22,"body":"it and kind of find it. But But"},{"speaker":"Steve Roessler","startTime":1370.04,"endTime":1373.22,"body":"look, if I get a dealer, I'll"},{"speaker":"Steve Roessler","startTime":1373.22,"endTime":1376.28,"body":"just play it from what we do"},{"speaker":"Steve Roessler","startTime":1373.22,"endTime":1376.28,"body":"every day. If I have a dealer"},{"speaker":"Steve Roessler","startTime":1376.28,"endTime":1378.92,"body":"that's not respond to my email,"},{"speaker":"Steve Roessler","startTime":1376.28,"endTime":1378.92,"body":"why is he not respond to my"},{"speaker":"Steve Roessler","startTime":1378.92,"endTime":1382.25,"body":"email, probably because he's got"},{"speaker":"Steve Roessler","startTime":1378.92,"endTime":1382.25,"body":"500 of them in his inbox. Now"},{"speaker":"Steve Roessler","startTime":1382.25,"endTime":1383.93,"body":"I'm not going to have a cell"},{"speaker":"Steve Roessler","startTime":1382.25,"endTime":1383.93,"body":"phone number, I'm probably going"},{"speaker":"Steve Roessler","startTime":1383.93,"endTime":1386.06,"body":"to have the dealership number"},{"speaker":"Steve Roessler","startTime":1383.93,"endTime":1386.06,"body":"and I guarantee it's gonna go to"},{"speaker":"Steve Roessler","startTime":1386.06,"endTime":1389.21,"body":"his voicemail and he's gonna"},{"speaker":"Steve Roessler","startTime":1386.06,"endTime":1389.21,"body":"delete all his voicemails. I'm"},{"speaker":"Steve Roessler","startTime":1389.21,"endTime":1391.76,"body":"gonna go on Facebook, I'm gonna"},{"speaker":"Steve Roessler","startTime":1389.21,"endTime":1391.76,"body":"go on LinkedIn, and I'm gonna"},{"speaker":"Steve Roessler","startTime":1391.76,"endTime":1393.95,"body":"friend him up and I'm just"},{"speaker":"Steve Roessler","startTime":1391.76,"endTime":1393.95,"body":"gonna, you know, maybe have a"},{"speaker":"Steve Roessler","startTime":1393.95,"endTime":1396.62,"body":"little dialogue with them, or,"},{"speaker":"Steve Roessler","startTime":1393.95,"endTime":1396.62,"body":"you know, you know, reach out,"},{"speaker":"Steve Roessler","startTime":1396.62,"endTime":1398.66,"body":"you know, just if I'm going to"},{"speaker":"Steve Roessler","startTime":1396.62,"endTime":1398.66,"body":"be in the area. Like,"},{"speaker":"Kyle Mountsier","startTime":1398.66,"endTime":1401.57,"body":"I think that"},{"speaker":"Kyle Mountsier","startTime":1398.66,"endTime":1401.57,"body":"we're too maybe afraid as as"},{"speaker":"Kyle Mountsier","startTime":1401.57,"endTime":1406.34,"body":"businesses to believe that like"},{"speaker":"Kyle Mountsier","startTime":1401.57,"endTime":1406.34,"body":"that, b2c can't act similar to"},{"speaker":"Kyle Mountsier","startTime":1406.34,"endTime":1409.43,"body":"b2b like that happens in the b2b"},{"speaker":"Kyle Mountsier","startTime":1406.34,"endTime":1409.43,"body":"world, why wouldn't we do that"},{"speaker":"Kyle Mountsier","startTime":1409.43,"endTime":1412.37,"body":"in the b2c world, go find that"},{"speaker":"Kyle Mountsier","startTime":1409.43,"endTime":1412.37,"body":"person and engage with them."},{"speaker":"Kyle Mountsier","startTime":1412.37,"endTime":1416.0,"body":"Like, it's a client relationship"},{"speaker":"Kyle Mountsier","startTime":1412.37,"endTime":1416.0,"body":"doesn't matter where it at where"},{"speaker":"Kyle Mountsier","startTime":1416.0,"endTime":1420.53,"body":"it's and I mean, I like even"},{"speaker":"Kyle Mountsier","startTime":1416.0,"endTime":1420.53,"body":"I've been blind to that as an"},{"speaker":"Kyle Mountsier","startTime":1420.53,"endTime":1423.89,"body":"opportunity to engage with a"},{"speaker":"Kyle Mountsier","startTime":1420.53,"endTime":1423.89,"body":"potential customer, you know,"},{"speaker":"Kyle Mountsier","startTime":1424.19,"endTime":1426.47,"body":"they don't want to they won't"},{"speaker":"Kyle Mountsier","startTime":1424.19,"endTime":1426.47,"body":"accept it, that's fine. You"},{"speaker":"Kyle Mountsier","startTime":1426.47,"endTime":1429.05,"body":"know, keep the communication"},{"speaker":"Kyle Mountsier","startTime":1426.47,"endTime":1429.05,"body":"channel where they want to, but"},{"speaker":"Kyle Mountsier","startTime":1429.35,"endTime":1431.15,"body":"open up the opportunity, you"},{"speaker":"Kyle Mountsier","startTime":1429.35,"endTime":1431.15,"body":"know,"},{"speaker":"Steve Roessler","startTime":1431.18,"endTime":1434.09,"body":"yes, spray and"},{"speaker":"Steve Roessler","startTime":1431.18,"endTime":1434.09,"body":"pray. And that includes, to our"},{"speaker":"Steve Roessler","startTime":1434.09,"endTime":1436.94,"body":"point right here, social media"},{"speaker":"Steve Roessler","startTime":1434.09,"endTime":1436.94,"body":"could be Snapchat, I think, you"},{"speaker":"Steve Roessler","startTime":1436.94,"endTime":1439.94,"body":"know, if you get somebody on"},{"speaker":"Steve Roessler","startTime":1436.94,"endTime":1439.94,"body":"Snapchat, though, that's you've"},{"speaker":"Steve Roessler","startTime":1439.94,"endTime":1441.95,"body":"heard? Yeah, that's a pretty"},{"speaker":"Steve Roessler","startTime":1439.94,"endTime":1441.95,"body":"cool relationship, in my"},{"speaker":"Steve Roessler","startTime":1441.95,"endTime":1446.06,"body":"opinion. Right? Because you can"},{"speaker":"Steve Roessler","startTime":1441.95,"endTime":1446.06,"body":"find people on Snapchat, you"},{"speaker":"Steve Roessler","startTime":1446.06,"endTime":1449.24,"body":"know, you got to scan them in."},{"speaker":"Steve Roessler","startTime":1446.06,"endTime":1449.24,"body":"But no, I got dealers I snap"},{"speaker":"Steve Roessler","startTime":1449.27,"endTime":1451.49,"body":"every now and then. I mean, I'm"},{"speaker":"Steve Roessler","startTime":1449.27,"endTime":1451.49,"body":"not that's not my preferred I'm"},{"speaker":"Steve Roessler","startTime":1451.49,"endTime":1455.24,"body":"usually on Messenger or"},{"speaker":"Steve Roessler","startTime":1451.49,"endTime":1455.24,"body":"LinkedIn, gram, whatever."},{"speaker":"Kyle Mountsier","startTime":1455.6,"endTime":1458.51,"body":"Well, I think"},{"speaker":"Kyle Mountsier","startTime":1455.6,"endTime":1458.51,"body":"that the whole thought here is"},{"speaker":"Kyle Mountsier","startTime":1458.51,"endTime":1462.71,"body":"like engage people where they"},{"speaker":"Kyle Mountsier","startTime":1458.51,"endTime":1462.71,"body":"want to be engaged utilize the"},{"speaker":"Kyle Mountsier","startTime":1462.71,"endTime":1465.41,"body":"tools that we have in our"},{"speaker":"Kyle Mountsier","startTime":1462.71,"endTime":1465.41,"body":"industry for relationship not"},{"speaker":"Kyle Mountsier","startTime":1465.41,"endTime":1469.7,"body":"task management, and push the"},{"speaker":"Kyle Mountsier","startTime":1465.41,"endTime":1469.7,"body":"boundaries you know, like it's"},{"speaker":"Kyle Mountsier","startTime":1469.7,"endTime":1473.09,"body":"amazing to me that we just kind"},{"speaker":"Kyle Mountsier","startTime":1469.7,"endTime":1473.09,"body":"of like we're just kind of"},{"speaker":"Kyle Mountsier","startTime":1473.09,"endTime":1477.08,"body":"willing to go at the the regular"},{"speaker":"Kyle Mountsier","startTime":1473.09,"endTime":1477.08,"body":"flow and I think everything I"},{"speaker":"Kyle Mountsier","startTime":1477.08,"endTime":1480.32,"body":"hear you consistently say is"},{"speaker":"Kyle Mountsier","startTime":1477.08,"endTime":1480.32,"body":"like no push the boundaries try"},{"speaker":"Kyle Mountsier","startTime":1480.32,"endTime":1483.56,"body":"the next thing. Like hey, look,"},{"speaker":"Kyle Mountsier","startTime":1480.32,"endTime":1483.56,"body":"it might not ever work for every"},{"speaker":"Kyle Mountsier","startTime":1483.56,"endTime":1486.11,"body":"customer, but why wouldn't you"},{"speaker":"Kyle Mountsier","startTime":1483.56,"endTime":1486.11,"body":"let them know you can do a video"},{"speaker":"Kyle Mountsier","startTime":1486.11,"endTime":1489.35,"body":"with them right? Why wouldn't"},{"speaker":"Kyle Mountsier","startTime":1486.11,"endTime":1489.35,"body":"you give them the access to that"},{"speaker":"Kyle Mountsier","startTime":1489.35,"endTime":1491.06,"body":"like push the boundaries you"},{"speaker":"Kyle Mountsier","startTime":1489.35,"endTime":1491.06,"body":"know,"},{"speaker":"Steve Roessler","startTime":1491.06,"endTime":1493.85,"body":"yeah, and look"},{"speaker":"Steve Roessler","startTime":1491.06,"endTime":1493.85,"body":"and no CRM does like all these"},{"speaker":"Steve Roessler","startTime":1493.85,"endTime":1497.21,"body":"communications and track it all,"},{"speaker":"Steve Roessler","startTime":1493.85,"endTime":1497.21,"body":"you know, but what I do is if I"},{"speaker":"Steve Roessler","startTime":1497.21,"endTime":1500.45,"body":"let's say, communicate with you,"},{"speaker":"Steve Roessler","startTime":1497.21,"endTime":1500.45,"body":"Kyle, and I'm hitting you you on"},{"speaker":"Steve Roessler","startTime":1500.72,"endTime":1504.26,"body":"Facebook Messenger, then I'm"},{"speaker":"Steve Roessler","startTime":1500.72,"endTime":1504.26,"body":"going to put in the notes of"},{"speaker":"Steve Roessler","startTime":1504.26,"endTime":1508.46,"body":"what I got out of my Facebook"},{"speaker":"Steve Roessler","startTime":1504.26,"endTime":1508.46,"body":"Messenger conversation in my"},{"speaker":"Steve Roessler","startTime":1508.46,"endTime":1513.2,"body":"CRM. And I put it in as a call"},{"speaker":"Steve Roessler","startTime":1508.46,"endTime":1513.2,"body":"note, and I just put in our FB"},{"speaker":"Steve Roessler","startTime":1513.41,"endTime":1518.66,"body":"link is Li, so I am writing so"},{"speaker":"Steve Roessler","startTime":1513.41,"endTime":1518.66,"body":"then I know where that"},{"speaker":"Steve Roessler","startTime":1518.66,"endTime":1520.82,"body":"communication is happening. I"},{"speaker":"Steve Roessler","startTime":1518.66,"endTime":1520.82,"body":"could go back and reference it."},{"speaker":"Kyle Mountsier","startTime":1520.0,"endTime":1523.9,"body":"It's great."},{"speaker":"Kyle Mountsier","startTime":1520.0,"endTime":1523.9,"body":"That's great. Well, Steve, I'm"},{"speaker":"Kyle Mountsier","startTime":1523.9,"endTime":1527.53,"body":"just encouraged. I'm ready to go"},{"speaker":"Kyle Mountsier","startTime":1523.9,"endTime":1527.53,"body":"like, try some new things after"},{"speaker":"Kyle Mountsier","startTime":1527.53,"endTime":1530.53,"body":"having this conversation with"},{"speaker":"Kyle Mountsier","startTime":1527.53,"endTime":1530.53,"body":"you. Appreciate the time with"},{"speaker":"Kyle Mountsier","startTime":1530.53,"endTime":1533.83,"body":"you, Steve, always, always"},{"speaker":"Kyle Mountsier","startTime":1530.53,"endTime":1533.83,"body":"energetic and encouraging. And"},{"speaker":"Kyle Mountsier","startTime":1533.83,"endTime":1536.44,"body":"thanks for all that you do and"},{"speaker":"Kyle Mountsier","startTime":1533.83,"endTime":1536.44,"body":"for our industry. So on behalf"},{"speaker":"Kyle Mountsier","startTime":1536.44,"endTime":1539.77,"body":"of the whole Auto Collabs team,"},{"speaker":"Kyle Mountsier","startTime":1536.44,"endTime":1539.77,"body":"thanks for joining us today. You"},{"speaker":"Kyle Mountsier","startTime":1539.77,"endTime":1540.13,"body":"got me"},{"speaker":"Steve Roessler","startTime":1540.13,"endTime":1541.6,"body":"you didn't say"},{"speaker":"Steve Roessler","startTime":1540.13,"endTime":1541.6,"body":"anything about that hair, the"},{"speaker":"Steve Roessler","startTime":1541.6,"endTime":1543.7,"body":"hairs on point I came the hair,"},{"speaker":"Kyle Mountsier","startTime":1543.73,"endTime":1548.92,"body":"the hair is"},{"speaker":"Kyle Mountsier","startTime":1543.73,"endTime":1548.92,"body":"dialed? Absolutely. All right."},{"speaker":"Kyle Mountsier","startTime":1549.49,"endTime":1550.06,"body":"All right, buddy."},{"speaker":"Kyle Mountsier","startTime":1553.78,"endTime":1559.3,"body":"Imagine for just a minute that"},{"speaker":"Kyle Mountsier","startTime":1553.78,"endTime":1559.3,"body":"all the tech companies in auto"},{"speaker":"Kyle Mountsier","startTime":1559.72,"endTime":1563.08,"body":"actually use their product, how"},{"speaker":"Kyle Mountsier","startTime":1559.72,"endTime":1563.08,"body":"much better that product would"},{"speaker":"Kyle Mountsier","startTime":1563.08,"endTime":1567.22,"body":"be? Oh, goodness, the fact that"},{"speaker":"Kyle Mountsier","startTime":1563.08,"endTime":1567.22,"body":"now I know they don't do it now,"},{"speaker":"Kyle Mountsier","startTime":1567.25,"endTime":1569.8,"body":"you know, because DriveCentric"},{"speaker":"Kyle Mountsier","startTime":1567.25,"endTime":1569.8,"body":"has kind of graduated. But the"},{"speaker":"Kyle Mountsier","startTime":1569.8,"endTime":1573.28,"body":"fact that early the early days"},{"speaker":"Kyle Mountsier","startTime":1569.8,"endTime":1573.28,"body":"of DriveCentric all their"},{"speaker":"Kyle Mountsier","startTime":1573.28,"endTime":1577.54,"body":"employees had to use their"},{"speaker":"Kyle Mountsier","startTime":1573.28,"endTime":1577.54,"body":"technology to sell and to engage"},{"speaker":"Kyle Mountsier","startTime":1577.57,"endTime":1581.86,"body":"with dealers. I know that that's"},{"speaker":"Kyle Mountsier","startTime":1577.57,"endTime":1581.86,"body":"why I think they're like six"},{"speaker":"Kyle Mountsier","startTime":1581.86,"endTime":1584.74,"body":"years in I know that that's why"},{"speaker":"Kyle Mountsier","startTime":1581.86,"endTime":1584.74,"body":"they accelerated quickly."},{"speaker":"Kyle Mountsier","startTime":1584.74,"endTime":1588.67,"body":"Because when you're forced to"},{"speaker":"Kyle Mountsier","startTime":1584.74,"endTime":1588.67,"body":"use what you use every single"},{"speaker":"Kyle Mountsier","startTime":1588.67,"endTime":1592.39,"body":"day, and what your customers"},{"speaker":"Kyle Mountsier","startTime":1588.67,"endTime":1592.39,"body":"your end users using it"},{"speaker":"Kyle Mountsier","startTime":1592.93,"endTime":1596.47,"body":"automatically, industry gets"},{"speaker":"Kyle Mountsier","startTime":1592.93,"endTime":1596.47,"body":"fixed. It just gets fixed"},{"speaker":"Kyle Mountsier","startTime":1596.47,"endTime":1597.58,"body":"quickly. Yeah,"},{"speaker":"Paul Daly","startTime":1597.62,"endTime":1600.98,"body":"they call that eating"},{"speaker":"Paul Daly","startTime":1597.62,"endTime":1600.98,"body":"your own cooking. Vague, right?"},{"speaker":"Paul Daly","startTime":1601.16,"endTime":1604.22,"body":"When you eat your own cooking,"},{"speaker":"Paul Daly","startTime":1601.16,"endTime":1604.22,"body":"you understand more salt, less"},{"speaker":"Paul Daly","startTime":1604.22,"endTime":1606.59,"body":"salt, I'm never making that,"},{"speaker":"Paul Daly","startTime":1604.22,"endTime":1606.59,"body":"again, we need to work on that"},{"speaker":"Paul Daly","startTime":1606.59,"endTime":1609.35,"body":"we need to improve that. But"},{"speaker":"Paul Daly","startTime":1606.59,"endTime":1609.35,"body":"that I mean, unfortunately,"},{"speaker":"Paul Daly","startTime":1609.35,"endTime":1613.22,"body":"there's not really an"},{"speaker":"Paul Daly","startTime":1609.35,"endTime":1613.22,"body":"opportunity to do that across"},{"speaker":"Paul Daly","startTime":1613.22,"endTime":1616.52,"body":"the, you know, platforms with"},{"speaker":"Paul Daly","startTime":1613.22,"endTime":1616.52,"body":"tech companies, etc. But you're"},{"speaker":"Paul Daly","startTime":1616.52,"endTime":1619.94,"body":"right, that is an amazing point."},{"speaker":"Paul Daly","startTime":1616.52,"endTime":1619.94,"body":"The second you start using it in"},{"speaker":"Paul Daly","startTime":1620.21,"endTime":1623.24,"body":"the correct application, right,"},{"speaker":"Paul Daly","startTime":1620.21,"endTime":1623.24,"body":"not building it not developing"},{"speaker":"Paul Daly","startTime":1623.24,"endTime":1626.51,"body":"and not understanding how it"},{"speaker":"Paul Daly","startTime":1623.24,"endTime":1626.51,"body":"works, right, because every"},{"speaker":"Paul Daly","startTime":1626.51,"endTime":1630.32,"body":"engineer understands how it"},{"speaker":"Paul Daly","startTime":1626.51,"endTime":1630.32,"body":"works. But not everyone"},{"speaker":"Paul Daly","startTime":1630.32,"endTime":1634.04,"body":"understands how it feels on the"},{"speaker":"Paul Daly","startTime":1630.32,"endTime":1634.04,"body":"other side of it working is"},{"speaker":"Paul Daly","startTime":1634.04,"endTime":1635.18,"body":"really what it comes down to."},{"speaker":"Michael Cirillo","startTime":1635.54,"endTime":1637.4,"body":"The point that"},{"speaker":"Michael Cirillo","startTime":1635.54,"endTime":1637.4,"body":"comes to my mind to to that"},{"speaker":"Michael Cirillo","startTime":1637.4,"endTime":1643.61,"body":"effect is that when when any"},{"speaker":"Michael Cirillo","startTime":1637.4,"endTime":1643.61,"body":"business wants to adopt a new"},{"speaker":"Michael Cirillo","startTime":1643.61,"endTime":1646.67,"body":"piece of technology or a new"},{"speaker":"Michael Cirillo","startTime":1643.61,"endTime":1646.67,"body":"software platform, whatever."},{"speaker":"Michael Cirillo","startTime":1646.97,"endTime":1650.81,"body":"That's the question that always"},{"speaker":"Michael Cirillo","startTime":1646.97,"endTime":1650.81,"body":"gets mixed mess missed rather,"},{"speaker":"Michael Cirillo","startTime":1650.81,"endTime":1655.13,"body":"which is do I have the full"},{"speaker":"Michael Cirillo","startTime":1650.81,"endTime":1655.13,"body":"bandwidth to commit to this"},{"speaker":"Michael Cirillo","startTime":1655.4,"endTime":1660.05,"body":"piece of software this"},{"speaker":"Michael Cirillo","startTime":1655.4,"endTime":1660.05,"body":"technology fully? Because we all"},{"speaker":"Michael Cirillo","startTime":1660.05,"endTime":1664.37,"body":"know to both of your points if"},{"speaker":"Michael Cirillo","startTime":1660.05,"endTime":1664.37,"body":"they did, how much more they"},{"speaker":"Michael Cirillo","startTime":1664.37,"endTime":1666.62,"body":"would actually get from that"},{"speaker":"Michael Cirillo","startTime":1664.37,"endTime":1666.62,"body":"software. But I mean, all of us"},{"speaker":"Michael Cirillo","startTime":1666.62,"endTime":1669.05,"body":"have had experiences I mean, I"},{"speaker":"Michael Cirillo","startTime":1666.62,"endTime":1669.05,"body":"even have software that I'm"},{"speaker":"Michael Cirillo","startTime":1669.05,"endTime":1672.23,"body":"like, I'm probably not using"},{"speaker":"Michael Cirillo","startTime":1669.05,"endTime":1672.23,"body":"that to the fullest of its"},{"speaker":"Michael Cirillo","startTime":1672.23,"endTime":1675.68,"body":"capabilities. And if I did, what"},{"speaker":"Michael Cirillo","startTime":1672.23,"endTime":1675.68,"body":"would actually come from it. So"},{"speaker":"Michael Cirillo","startTime":1675.68,"endTime":1678.08,"body":"super strong point. You know,"},{"speaker":"Michael Cirillo","startTime":1675.68,"endTime":1678.08,"body":"obviously we hope you enjoyed"},{"speaker":"Michael Cirillo","startTime":1678.08,"endTime":1682.52,"body":"this conversation with Steve"},{"speaker":"Michael Cirillo","startTime":1678.08,"endTime":1682.52,"body":"Roessler like wrestler, the man"},{"speaker":"Michael Cirillo","startTime":1682.52,"endTime":1685.91,"body":"with the hair on behalf of Kyle"},{"speaker":"Michael Cirillo","startTime":1682.52,"endTime":1685.91,"body":"Mountsier Paul J. Daly and"},{"speaker":"Michael Cirillo","startTime":1685.91,"endTime":1688.43,"body":"myself, Michael Cirillo. Thanks"},{"speaker":"Michael Cirillo","startTime":1685.91,"endTime":1688.43,"body":"for joining us here on Auto"},{"speaker":"Michael Cirillo","startTime":1688.43,"endTime":1688.79,"body":"Collabs"},{"speaker":"Unknown","startTime":1689.51,"endTime":1692.99,"body":"sign up for our free"},{"speaker":"Unknown","startTime":1689.51,"endTime":1692.99,"body":"and fun to read daily email for"},{"speaker":"Unknown","startTime":1692.99,"endTime":1696.77,"body":"free shot of relevant news in"},{"speaker":"Unknown","startTime":1692.99,"endTime":1696.77,"body":"automotive, retail media and pop"},{"speaker":"Unknown","startTime":1696.77,"endTime":1702.62,"body":"culture. You can get it now at"},{"speaker":"Unknown","startTime":1696.77,"endTime":1702.62,"body":"asotu.com That's ASOTU.com If"},{"speaker":"Unknown","startTime":1702.62,"endTime":1705.92,"body":"you love this podcast, please"},{"speaker":"Unknown","startTime":1702.62,"endTime":1705.92,"body":"leave us a review and share it"},{"speaker":"Unknown","startTime":1705.92,"endTime":1708.92,"body":"with a friend. Thanks again for"},{"speaker":"Unknown","startTime":1705.92,"endTime":1708.92,"body":"listening. We'll see you next"},{"speaker":"Unknown","startTime":1708.92,"endTime":1709.13,"body":"time"}]}