{"version":"1.0.0","segments":[{"speaker":"Kyle Mountsier","startTime":2.58,"endTime":4.65,"body":"There was a long"},{"speaker":"Kyle Mountsier","startTime":2.58,"endTime":4.65,"body":"pause before the start of the"},{"speaker":"Kyle Mountsier","startTime":4.65,"endTime":5.34,"body":"podcast"},{"speaker":"Unknown","startTime":11.07,"endTime":12.87,"body":"this is Auto Collabs"},{"speaker":"Kyle Mountsier","startTime":12.9,"endTime":14.55,"body":"I don't know"},{"speaker":"Kyle Mountsier","startTime":12.9,"endTime":14.55,"body":"exactly is because"},{"speaker":"Paul J Daly","startTime":14.58,"endTime":17.07,"body":"I know why is"},{"speaker":"Paul J Daly","startTime":14.58,"endTime":17.07,"body":"because Michael look to the"},{"speaker":"Paul J Daly","startTime":17.07,"endTime":20.46,"body":"side. And he had that face like"},{"speaker":"Paul J Daly","startTime":17.07,"endTime":20.46,"body":"he's about to say something. And"},{"speaker":"Paul J Daly","startTime":20.46,"endTime":22.77,"body":"I think we were both waiting for"},{"speaker":"Paul J Daly","startTime":20.46,"endTime":22.77,"body":"him to say something and then"},{"speaker":"Kyle Mountsier","startTime":22.83,"endTime":24.93,"body":"and then and"},{"speaker":"Kyle Mountsier","startTime":22.83,"endTime":24.93,"body":"then the only side of his face"},{"speaker":"Kyle Mountsier","startTime":24.93,"endTime":27.9,"body":"that we could see have that"},{"speaker":"Kyle Mountsier","startTime":24.93,"endTime":27.9,"body":"spark like someone else better"},{"speaker":"Kyle Mountsier","startTime":27.9,"endTime":29.04,"body":"start talking right now"},{"speaker":"Paul J Daly","startTime":29.07,"endTime":31.59,"body":"because it was"},{"speaker":"Paul J Daly","startTime":29.07,"endTime":31.59,"body":"just, it was a polite leaning up"},{"speaker":"Paul J Daly","startTime":31.59,"endTime":34.02,"body":"to the microphone. Like I have"},{"speaker":"Paul J Daly","startTime":31.59,"endTime":34.02,"body":"to at least pretend I'm going to"},{"speaker":"Paul J Daly","startTime":34.02,"endTime":35.58,"body":"try to start this podcast. I"},{"speaker":"Michael Cirillo","startTime":35.58,"endTime":37.02,"body":"love those"},{"speaker":"Michael Cirillo","startTime":35.58,"endTime":37.02,"body":"podcasts, though, where the"},{"speaker":"Michael Cirillo","startTime":37.02,"endTime":39.12,"body":"three of us are like, Wait,"},{"speaker":"Michael Cirillo","startTime":37.02,"endTime":39.12,"body":"who's gonna start and then all"},{"speaker":"Michael Cirillo","startTime":39.12,"endTime":39.84,"body":"three of us are like,"},{"speaker":"Paul J Daly","startTime":41.19,"endTime":43.47,"body":"we all do. We feel"},{"speaker":"Paul J Daly","startTime":41.19,"endTime":43.47,"body":"the need to do it. Today's"},{"speaker":"Paul J Daly","startTime":43.47,"endTime":46.98,"body":"guests. Greg ulan, Chief"},{"speaker":"Paul J Daly","startTime":43.47,"endTime":46.98,"body":"Marketing Officer of Reynolds"},{"speaker":"Paul J Daly","startTime":46.98,"endTime":50.1,"body":"and Reynolds is also a"},{"speaker":"Paul J Daly","startTime":46.98,"endTime":50.1,"body":"podcaster. So he's going to"},{"speaker":"Paul J Daly","startTime":50.1,"endTime":52.8,"body":"understand where we're coming"},{"speaker":"Paul J Daly","startTime":50.1,"endTime":52.8,"body":"from. It's not often that you"},{"speaker":"Paul J Daly","startTime":52.8,"endTime":57.27,"body":"see like a higher level exec"},{"speaker":"Paul J Daly","startTime":52.8,"endTime":57.27,"body":"making so much content. Yes."},{"speaker":"Kyle Mountsier","startTime":57.66,"endTime":60.15,"body":"I actually, I"},{"speaker":"Kyle Mountsier","startTime":57.66,"endTime":60.15,"body":"remember last year at NADA, I"},{"speaker":"Kyle Mountsier","startTime":60.15,"endTime":63.93,"body":"loved their booth, because like"},{"speaker":"Kyle Mountsier","startTime":60.15,"endTime":63.93,"body":"everybody else was doing stages"},{"speaker":"Kyle Mountsier","startTime":63.93,"endTime":67.17,"body":"and podcasts and stuff from like"},{"speaker":"Kyle Mountsier","startTime":63.93,"endTime":67.17,"body":"these massive stages. And he's"},{"speaker":"Kyle Mountsier","startTime":67.17,"endTime":72.18,"body":"got like this nicely designed"},{"speaker":"Kyle Mountsier","startTime":67.17,"endTime":72.18,"body":"with, like, all sound proofed."},{"speaker":"Kyle Mountsier","startTime":72.18,"endTime":74.7,"body":"And it's, you know, he's got"},{"speaker":"Kyle Mountsier","startTime":72.18,"endTime":74.7,"body":"like, it just looks like a"},{"speaker":"Kyle Mountsier","startTime":74.7,"endTime":77.85,"body":"podcast deal. And it was, it was"},{"speaker":"Kyle Mountsier","startTime":74.7,"endTime":77.85,"body":"really cool. So this man"},{"speaker":"Kyle Mountsier","startTime":77.85,"endTime":80.46,"body":"understands content. He's a"},{"speaker":"Kyle Mountsier","startTime":77.85,"endTime":80.46,"body":"marketer. But he's also"},{"speaker":"Kyle Mountsier","startTime":80.46,"endTime":83.67,"body":"extremely savvy when it comes to"},{"speaker":"Kyle Mountsier","startTime":80.46,"endTime":83.67,"body":"like the actual business"},{"speaker":"Kyle Mountsier","startTime":83.67,"endTime":86.4,"body":"operations, he ties marketing to"},{"speaker":"Kyle Mountsier","startTime":83.67,"endTime":86.4,"body":"operations really well in the"},{"speaker":"Kyle Mountsier","startTime":86.4,"endTime":89.79,"body":"conversations that we've had"},{"speaker":"Kyle Mountsier","startTime":86.4,"endTime":89.79,"body":"with him. So we hope you enjoy"},{"speaker":"Kyle Mountsier","startTime":89.79,"endTime":92.43,"body":"this conversation that we are"},{"speaker":"Kyle Mountsier","startTime":89.79,"endTime":92.43,"body":"having with Greg."},{"speaker":"Paul J Daly","startTime":96.27,"endTime":98.22,"body":"Hey, Greg, thank"},{"speaker":"Paul J Daly","startTime":96.27,"endTime":98.22,"body":"you so much for joining us"},{"speaker":"Paul J Daly","startTime":98.22,"endTime":100.53,"body":"today. We're excited to be here"},{"speaker":"Paul J Daly","startTime":98.22,"endTime":100.53,"body":"with you. Always"},{"speaker":"Greg Uland","startTime":100.53,"endTime":102.45,"body":"a pleasure. Always a"},{"speaker":"Greg Uland","startTime":100.53,"endTime":102.45,"body":"pleasure. We don't get to"},{"speaker":"Greg Uland","startTime":102.63,"endTime":106.32,"body":"connect as much as I'd like to"},{"speaker":"Greg Uland","startTime":102.63,"endTime":106.32,"body":"certainly, but it's always fun."},{"speaker":"Greg Uland","startTime":106.44,"endTime":106.83,"body":"Hey,"},{"speaker":"Paul J Daly","startTime":106.83,"endTime":109.98,"body":"If this is a step"},{"speaker":"Paul J Daly","startTime":106.83,"endTime":109.98,"body":"in the right direction. You"},{"speaker":"Paul J Daly","startTime":109.98,"endTime":112.14,"body":"know, one of the things I was"},{"speaker":"Paul J Daly","startTime":109.98,"endTime":112.14,"body":"excited about having you on the"},{"speaker":"Paul J Daly","startTime":112.14,"endTime":116.52,"body":"show is that you obviously make"},{"speaker":"Paul J Daly","startTime":112.14,"endTime":116.52,"body":"or maybe people don't know this,"},{"speaker":"Paul J Daly","startTime":116.52,"endTime":120.09,"body":"but you make a lot of content."},{"speaker":"Paul J Daly","startTime":116.52,"endTime":120.09,"body":"You're usually in the studio"},{"speaker":"Paul J Daly","startTime":120.09,"endTime":123.3,"body":"talking to dealers and other"},{"speaker":"Paul J Daly","startTime":120.09,"endTime":123.3,"body":"industry partners. Just trying"},{"speaker":"Paul J Daly","startTime":123.3,"endTime":126.45,"body":"to build the conversation around"},{"speaker":"Paul J Daly","startTime":123.3,"endTime":126.45,"body":"a lot of different topics. And"},{"speaker":"Paul J Daly","startTime":126.87,"endTime":128.91,"body":"you know, so we were we were"},{"speaker":"Paul J Daly","startTime":126.87,"endTime":128.91,"body":"wondering how you were going to"},{"speaker":"Paul J Daly","startTime":128.91,"endTime":131.4,"body":"show up today day before"},{"speaker":"Paul J Daly","startTime":128.91,"endTime":131.4,"body":"Thanksgiving. Was it studio?"},{"speaker":"Paul J Daly","startTime":131.4,"endTime":135.75,"body":"Greg? Was it office work, Greg"},{"speaker":"Paul J Daly","startTime":131.4,"endTime":135.75,"body":"and I think now people see get"},{"speaker":"Paul J Daly","startTime":135.75,"endTime":137.34,"body":"to see the Clark Kent behind the"},{"speaker":"Paul J Daly","startTime":135.75,"endTime":137.34,"body":"super."},{"speaker":"Greg Uland","startTime":138.629,"endTime":141.389,"body":"Yeah, there's"},{"speaker":"Greg Uland","startTime":138.629,"endTime":141.389,"body":"there's many faces right you"},{"speaker":"Greg Uland","startTime":141.389,"endTime":143.669,"body":"guys you guys always have the"},{"speaker":"Greg Uland","startTime":141.389,"endTime":143.669,"body":"same on I mean, I'm surprised"},{"speaker":"Greg Uland","startTime":143.669,"endTime":146.939,"body":"you're not in the soccer"},{"speaker":"Greg Uland","startTime":143.669,"endTime":146.939,"body":"scarves. While you're recording"},{"speaker":"Paul J Daly","startTime":146.939,"endTime":148.349,"body":"to we can fix that."},{"speaker":"Greg Uland","startTime":151.08,"endTime":153.3,"body":"What is the story"},{"speaker":"Greg Uland","startTime":151.08,"endTime":153.3,"body":"behind the soccer scarves? Why?"},{"speaker":"Greg Uland","startTime":153.33,"endTime":155.91,"body":"I don't know I just every time"},{"speaker":"Greg Uland","startTime":153.33,"endTime":155.91,"body":"it catches my attention,"},{"speaker":"Kyle Mountsier","startTime":155.939,"endTime":157.979,"body":"listen to this"},{"speaker":"Kyle Mountsier","startTime":155.939,"endTime":157.979,"body":"guy. He's actually he's like,"},{"speaker":"Kyle Mountsier","startTime":157.979,"endTime":160.769,"body":"Okay, now see, I'm gonna"},{"speaker":"Kyle Mountsier","startTime":157.979,"endTime":160.769,"body":"interview you. Alright, yeah,"},{"speaker":"Kyle Mountsier","startTime":160.769,"endTime":166.769,"body":"one question. You get one"},{"speaker":"Kyle Mountsier","startTime":160.769,"endTime":166.769,"body":"question. So, you know, I'm a if"},{"speaker":"Kyle Mountsier","startTime":166.769,"endTime":170.249,"body":"you if you're watching, if"},{"speaker":"Kyle Mountsier","startTime":166.769,"endTime":170.249,"body":"you're not watching behind me is"},{"speaker":"Kyle Mountsier","startTime":170.249,"endTime":174.989,"body":"like a stack deep of like 12 or"},{"speaker":"Kyle Mountsier","startTime":170.249,"endTime":174.989,"body":"15, scarves, another couple of"},{"speaker":"Kyle Mountsier","startTime":174.989,"endTime":178.559,"body":"soccer scarves over there. And"},{"speaker":"Kyle Mountsier","startTime":174.989,"endTime":178.559,"body":"then I have another 12 Over"},{"speaker":"Kyle Mountsier","startTime":178.559,"endTime":183.299,"body":"there hanging up. And then"},{"speaker":"Kyle Mountsier","startTime":178.559,"endTime":183.299,"body":"another 20 Probably in my, in"},{"speaker":"Kyle Mountsier","startTime":183.299,"endTime":183.689,"body":"my."},{"speaker":"Paul J Daly","startTime":184.229,"endTime":186.659,"body":"So it's a process"},{"speaker":"Paul J Daly","startTime":184.229,"endTime":186.659,"body":"over there. So we have a problem"},{"speaker":"Paul J Daly","startTime":186.659,"endTime":186.959,"body":"here."},{"speaker":"Kyle Mountsier","startTime":186.99,"endTime":188.85,"body":"So I have a"},{"speaker":"Kyle Mountsier","startTime":186.99,"endTime":188.85,"body":"little bit of a problem. So two"},{"speaker":"Kyle Mountsier","startTime":188.85,"endTime":191.79,"body":"of these are soda cones. So the"},{"speaker":"Kyle Mountsier","startTime":188.85,"endTime":191.79,"body":"reason why we chose soccer"},{"speaker":"Kyle Mountsier","startTime":191.79,"endTime":196.59,"body":"scarves is because we were"},{"speaker":"Kyle Mountsier","startTime":191.79,"endTime":196.59,"body":"headed toward a soda con 2022."},{"speaker":"Kyle Mountsier","startTime":196.59,"endTime":199.35,"body":"And we're like what merch item"},{"speaker":"Kyle Mountsier","startTime":196.59,"endTime":199.35,"body":"are we going to do? The kind of"},{"speaker":"Kyle Mountsier","startTime":199.35,"endTime":203.04,"body":"sets the stage sets it apart,"},{"speaker":"Kyle Mountsier","startTime":199.35,"endTime":203.04,"body":"right? Nobody likes, you know?"},{"speaker":"Kyle Mountsier","startTime":203.34,"endTime":205.86,"body":"Yeah, I've read. He's got"},{"speaker":"Kyle Mountsier","startTime":203.34,"endTime":205.86,"body":"notebooks from every company"},{"speaker":"Kyle Mountsier","startTime":205.86,"endTime":209.94,"body":"ever. Right? And we just started"},{"speaker":"Kyle Mountsier","startTime":205.86,"endTime":209.94,"body":"to wreck and I started to talk"},{"speaker":"Kyle Mountsier","startTime":209.94,"endTime":212.76,"body":"through like, what's the soccer"},{"speaker":"Kyle Mountsier","startTime":209.94,"endTime":212.76,"body":"mentality? Well, it's extreme"},{"speaker":"Kyle Mountsier","startTime":212.76,"endTime":217.08,"body":"fandom. It's community. It's"},{"speaker":"Kyle Mountsier","startTime":212.76,"endTime":217.08,"body":"year after year, we're"},{"speaker":"Kyle Mountsier","startTime":217.08,"endTime":220.71,"body":"redesigning and redeveloping and"},{"speaker":"Kyle Mountsier","startTime":217.08,"endTime":220.71,"body":"recreating, and there's always"},{"speaker":"Kyle Mountsier","startTime":220.71,"endTime":224.49,"body":"like an extreme energy and"},{"speaker":"Kyle Mountsier","startTime":220.71,"endTime":224.49,"body":"passion around soccer. And so"},{"speaker":"Kyle Mountsier","startTime":224.49,"endTime":229.35,"body":"we're like, what better than the"},{"speaker":"Kyle Mountsier","startTime":224.49,"endTime":229.35,"body":"signify what this automotive"},{"speaker":"Kyle Mountsier","startTime":229.35,"endTime":231.24,"body":"community is then throw a soccer"},{"speaker":"Kyle Mountsier","startTime":229.35,"endTime":231.24,"body":"scarf"},{"speaker":"Paul J Daly","startTime":231.24,"endTime":232.89,"body":"and it was the"},{"speaker":"Paul J Daly","startTime":231.24,"endTime":232.89,"body":"first one I ever owned the first"},{"speaker":"Paul J Daly","startTime":232.89,"endTime":235.95,"body":"ASOTU CON soccer scarf. Yeah,"},{"speaker":"Paul J Daly","startTime":232.89,"endTime":235.95,"body":"cuz I didn't, you know, I'm not"},{"speaker":"Paul J Daly","startTime":235.98,"endTime":240.12,"body":"not a real soccer fan. But when"},{"speaker":"Paul J Daly","startTime":235.98,"endTime":240.12,"body":"I when I like was introduced,"},{"speaker":"Paul J Daly","startTime":240.12,"endTime":243.87,"body":"really introduced to soccer a"},{"speaker":"Paul J Daly","startTime":240.12,"endTime":243.87,"body":"lot by Kyle and just the energy"},{"speaker":"Paul J Daly","startTime":243.87,"endTime":246.69,"body":"of it. I put it on first. I"},{"speaker":"Paul J Daly","startTime":243.87,"endTime":246.69,"body":"never took it off. I had it on"},{"speaker":"Paul J Daly","startTime":246.69,"endTime":252.24,"body":"the whole we will have to send"},{"speaker":"Paul J Daly","startTime":246.69,"endTime":252.24,"body":"you we have we still have some"},{"speaker":"Paul J Daly","startTime":252.24,"endTime":255.09,"body":"from 2022 and 23. We'll send"},{"speaker":"Paul J Daly","startTime":252.24,"endTime":255.09,"body":"them to you. All right."},{"speaker":"Kyle Mountsier","startTime":257.819,"endTime":260.369,"body":"All right. So"},{"speaker":"Kyle Mountsier","startTime":257.819,"endTime":260.369,"body":"you I have we have to go back"},{"speaker":"Kyle Mountsier","startTime":260.369,"endTime":263.789,"body":"real quick, because found out"},{"speaker":"Kyle Mountsier","startTime":260.369,"endTime":263.789,"body":"you know, you haven't always"},{"speaker":"Kyle Mountsier","startTime":263.789,"endTime":268.679,"body":"been with Reynolds company. Talk"},{"speaker":"Kyle Mountsier","startTime":263.789,"endTime":268.679,"body":"to us a little bit about exactly"},{"speaker":"Kyle Mountsier","startTime":268.679,"endTime":271.019,"body":"how you got into the auto side"},{"speaker":"Kyle Mountsier","startTime":268.679,"endTime":271.019,"body":"of the business because it"},{"speaker":"Kyle Mountsier","startTime":271.019,"endTime":275.789,"body":"wasn't all on the industry."},{"speaker":"Kyle Mountsier","startTime":271.019,"endTime":275.789,"body":"Partner side is like your your"},{"speaker":"Kyle Mountsier","startTime":275.789,"endTime":277.439,"body":"role is right now. Yeah."},{"speaker":"Greg Uland","startTime":277.71,"endTime":280.14,"body":"I mean, it goes back"},{"speaker":"Greg Uland","startTime":277.71,"endTime":280.14,"body":"quite a ways. But I will tell"},{"speaker":"Greg Uland","startTime":280.14,"endTime":282.9,"body":"you with Reynolds, you know,"},{"speaker":"Greg Uland","startTime":280.14,"endTime":282.9,"body":"I've been here for over 15"},{"speaker":"Greg Uland","startTime":282.9,"endTime":287.37,"body":"years. I joined Reynolds in May"},{"speaker":"Greg Uland","startTime":282.9,"endTime":287.37,"body":"of 2008. Yeah, yeah. And I was"},{"speaker":"Greg Uland","startTime":287.37,"endTime":290.34,"body":"told by multiple people on many"},{"speaker":"Greg Uland","startTime":287.37,"endTime":290.34,"body":"different occasions that might"},{"speaker":"Greg Uland","startTime":290.34,"endTime":292.53,"body":"not have been the best career"},{"speaker":"Greg Uland","startTime":290.34,"endTime":292.53,"body":"decision ever, you know, to join"},{"speaker":"Greg Uland","startTime":292.53,"endTime":295.11,"body":"a company that serves car"},{"speaker":"Greg Uland","startTime":292.53,"endTime":295.11,"body":"dealerships exclusively. We"},{"speaker":"Paul J Daly","startTime":295.14,"endTime":298.62,"body":"may have heard that"},{"speaker":"Paul J Daly","startTime":295.14,"endTime":298.62,"body":"once or twice. So you know,"},{"speaker":"Greg Uland","startTime":298.65,"endTime":300.66,"body":"but it gives you a"},{"speaker":"Greg Uland","startTime":298.65,"endTime":300.66,"body":"front row seat to due to how"},{"speaker":"Greg Uland","startTime":300.66,"endTime":302.82,"body":"great this industry is, how"},{"speaker":"Greg Uland","startTime":300.66,"endTime":302.82,"body":"resilient the industry is how"},{"speaker":"Greg Uland","startTime":302.82,"endTime":305.94,"body":"great car dealers are, how"},{"speaker":"Greg Uland","startTime":302.82,"endTime":305.94,"body":"resilient they are. But you"},{"speaker":"Greg Uland","startTime":305.94,"endTime":308.25,"body":"know, going back, I mean, I"},{"speaker":"Greg Uland","startTime":305.94,"endTime":308.25,"body":"actually grew up in an auto"},{"speaker":"Greg Uland","startTime":308.25,"endTime":311.55,"body":"parts store, retail auto parts"},{"speaker":"Greg Uland","startTime":308.25,"endTime":311.55,"body":"store, my grandparents had had a"},{"speaker":"Greg Uland","startTime":311.55,"endTime":314.58,"body":"few parts store. So I got to, I"},{"speaker":"Greg Uland","startTime":311.55,"endTime":314.58,"body":"got to grow up working"},{"speaker":"Greg Uland","startTime":314.58,"endTime":317.85,"body":"alongside, you know, my dad, my"},{"speaker":"Greg Uland","startTime":314.58,"endTime":317.85,"body":"grandpa in retail auto parts,"},{"speaker":"Greg Uland","startTime":317.88,"endTime":321.27,"body":"and then kind of continued in"},{"speaker":"Greg Uland","startTime":317.88,"endTime":321.27,"body":"retail through college. And then"},{"speaker":"Greg Uland","startTime":321.27,"endTime":324.33,"body":"after college has started the"},{"speaker":"Greg Uland","startTime":321.27,"endTime":324.33,"body":"wholesale parts business"},{"speaker":"Greg Uland","startTime":324.36,"endTime":327.06,"body":"delivery business, and then"},{"speaker":"Greg Uland","startTime":324.36,"endTime":327.06,"body":"after that it came to Reynolds."},{"speaker":"Greg Uland","startTime":327.06,"endTime":331.38,"body":"So been, you know, been around"},{"speaker":"Greg Uland","startTime":327.06,"endTime":331.38,"body":"automotive pretty, I mean, quite"},{"speaker":"Greg Uland","startTime":331.38,"endTime":335.25,"body":"literally my entire life. But in"},{"speaker":"Greg Uland","startTime":331.38,"endTime":335.25,"body":"retail automotive, for the last"},{"speaker":"Greg Uland","startTime":335.25,"endTime":336.9,"body":"15 and a half years. I"},{"speaker":"Paul J Daly","startTime":336.9,"endTime":339.06,"body":"mean, coming from"},{"speaker":"Paul J Daly","startTime":336.9,"endTime":339.06,"body":"the parts the side of the"},{"speaker":"Paul J Daly","startTime":339.06,"endTime":342.18,"body":"business, it's, I mean, like"},{"speaker":"Paul J Daly","startTime":339.06,"endTime":342.18,"body":"it's a pretty, it's rare enough"},{"speaker":"Paul J Daly","startTime":342.18,"endTime":344.37,"body":"that like an auto GM come from"},{"speaker":"Paul J Daly","startTime":342.18,"endTime":344.37,"body":"the service side of the"},{"speaker":"Paul J Daly","startTime":344.37,"endTime":348.93,"body":"business. Right, having have a"},{"speaker":"Paul J Daly","startTime":344.37,"endTime":348.93,"body":"marketing executive, like coming"},{"speaker":"Paul J Daly","startTime":348.93,"endTime":352.71,"body":"from the parts side is. I mean,"},{"speaker":"Paul J Daly","startTime":348.93,"endTime":352.71,"body":"there's there's much there's not"},{"speaker":"Paul J Daly","startTime":352.71,"endTime":354.9,"body":"much more ground floor than"},{"speaker":"Paul J Daly","startTime":352.71,"endTime":354.9,"body":"that, right? You get to see the"},{"speaker":"Paul J Daly","startTime":354.9,"endTime":357.0,"body":"good, bad and the ugly when"},{"speaker":"Paul J Daly","startTime":354.9,"endTime":357.0,"body":"you're on the part stuff."},{"speaker":"Greg Uland","startTime":357.36,"endTime":359.01,"body":"Yeah, I mean, I got"},{"speaker":"Greg Uland","startTime":357.36,"endTime":359.01,"body":"my first job, you know, my"},{"speaker":"Greg Uland","startTime":359.01,"endTime":361.32,"body":"grandma would pay me 10 bucks a"},{"speaker":"Greg Uland","startTime":359.01,"endTime":361.32,"body":"week to clean the bathrooms in"},{"speaker":"Greg Uland","startTime":361.32,"endTime":365.76,"body":"the in the office. So that was"},{"speaker":"Greg Uland","startTime":361.32,"endTime":365.76,"body":"that was my first gig. You know,"},{"speaker":"Greg Uland","startTime":365.79,"endTime":366.57,"body":"scrubbing scrubbing."},{"speaker":"Paul J Daly","startTime":366.63,"endTime":368.34,"body":"I like it, that the"},{"speaker":"Paul J Daly","startTime":366.63,"endTime":368.34,"body":"grandmas, the one making the"},{"speaker":"Paul J Daly","startTime":368.82,"endTime":370.53,"body":"deal to, you know,"},{"speaker":"Kyle Mountsier","startTime":370.56,"endTime":373.56,"body":"I was actually"},{"speaker":"Kyle Mountsier","startTime":370.56,"endTime":373.56,"body":"thinking like, on this morning,"},{"speaker":"Kyle Mountsier","startTime":373.59,"endTime":375.78,"body":"I was having this thought"},{"speaker":"Kyle Mountsier","startTime":373.59,"endTime":375.78,"body":"because someone posted on"},{"speaker":"Kyle Mountsier","startTime":375.78,"endTime":379.8,"body":"LinkedIn about CRMs. And DMS is"},{"speaker":"Kyle Mountsier","startTime":375.78,"endTime":379.8,"body":"in the auto space and how it's"},{"speaker":"Kyle Mountsier","startTime":379.8,"endTime":383.52,"body":"different than like the rest of"},{"speaker":"Kyle Mountsier","startTime":379.8,"endTime":383.52,"body":"the world. And my first thought"},{"speaker":"Kyle Mountsier","startTime":383.55,"endTime":386.1,"body":"wasn't like, how do we sell a"},{"speaker":"Kyle Mountsier","startTime":383.55,"endTime":386.1,"body":"car? How do we reach out to a"},{"speaker":"Kyle Mountsier","startTime":386.1,"endTime":389.64,"body":"customer that wants to buy a"},{"speaker":"Kyle Mountsier","startTime":386.1,"endTime":389.64,"body":"car, my first thought was, the"},{"speaker":"Kyle Mountsier","startTime":389.64,"endTime":392.67,"body":"things that I've been through."},{"speaker":"Kyle Mountsier","startTime":389.64,"endTime":392.67,"body":"And I'm sure like being with"},{"speaker":"Kyle Mountsier","startTime":392.67,"endTime":396.24,"body":"Reynolds that you've seen now,"},{"speaker":"Kyle Mountsier","startTime":392.67,"endTime":396.24,"body":"but also in the wholesale and"},{"speaker":"Kyle Mountsier","startTime":396.24,"endTime":400.86,"body":"the retail parts business, the"},{"speaker":"Kyle Mountsier","startTime":396.24,"endTime":400.86,"body":"things that are so dramatically"},{"speaker":"Kyle Mountsier","startTime":400.86,"endTime":406.11,"body":"different just about the parts"},{"speaker":"Kyle Mountsier","startTime":400.86,"endTime":406.11,"body":"business within Auto, and the"},{"speaker":"Kyle Mountsier","startTime":406.11,"endTime":409.56,"body":"connections and the integrations"},{"speaker":"Kyle Mountsier","startTime":406.11,"endTime":409.56,"body":"and the way that parts are"},{"speaker":"Kyle Mountsier","startTime":409.56,"endTime":413.07,"body":"listed. And then the way that"},{"speaker":"Kyle Mountsier","startTime":409.56,"endTime":413.07,"body":"they're changed over time. And"},{"speaker":"Kyle Mountsier","startTime":413.34,"endTime":416.1,"body":"it's not just a straight up SKU"},{"speaker":"Kyle Mountsier","startTime":413.34,"endTime":416.1,"body":"number and all that type of"},{"speaker":"Kyle Mountsier","startTime":416.1,"endTime":419.22,"body":"stuff. Like what was your"},{"speaker":"Kyle Mountsier","startTime":416.1,"endTime":419.22,"body":"experience, and has been your"},{"speaker":"Kyle Mountsier","startTime":419.22,"endTime":422.55,"body":"experience in in the part side"},{"speaker":"Kyle Mountsier","startTime":419.22,"endTime":422.55,"body":"of the business? Because that's"},{"speaker":"Kyle Mountsier","startTime":422.64,"endTime":424.89,"body":"not one we get to talk about in"},{"speaker":"Kyle Mountsier","startTime":422.64,"endTime":424.89,"body":"the auto industry a"},{"speaker":"Greg Uland","startTime":424.89,"endTime":427.26,"body":"lot? Sure, well, I'd"},{"speaker":"Greg Uland","startTime":424.89,"endTime":427.26,"body":"say you know, first kind of"},{"speaker":"Greg Uland","startTime":427.98,"endTime":431.1,"body":"retail part's outside of you"},{"speaker":"Greg Uland","startTime":427.98,"endTime":431.1,"body":"know, the dealership world,"},{"speaker":"Greg Uland","startTime":431.31,"endTime":435.0,"body":"outside of the franchise"},{"speaker":"Greg Uland","startTime":431.31,"endTime":435.0,"body":"dealership portal is definitely"},{"speaker":"Greg Uland","startTime":435.0,"endTime":437.73,"body":"different, right you have, you"},{"speaker":"Greg Uland","startTime":435.0,"endTime":437.73,"body":"have a lot more control over"},{"speaker":"Greg Uland","startTime":438.21,"endTime":440.1,"body":"what you carry, and a lot more"},{"speaker":"Greg Uland","startTime":438.21,"endTime":440.1,"body":"control over what you don't"},{"speaker":"Greg Uland","startTime":440.1,"endTime":443.22,"body":"carry, you know, how much you"},{"speaker":"Greg Uland","startTime":440.1,"endTime":443.22,"body":"carry. You know, in today's"},{"speaker":"Greg Uland","startTime":443.22,"endTime":445.23,"body":"world, for a franchise dealer, a"},{"speaker":"Greg Uland","startTime":443.22,"endTime":445.23,"body":"lot of that is going to be"},{"speaker":"Greg Uland","startTime":445.23,"endTime":449.25,"body":"dictated by the OEM, right, and"},{"speaker":"Greg Uland","startTime":445.23,"endTime":449.25,"body":"there's software that basically"},{"speaker":"Greg Uland","startTime":449.25,"endTime":454.2,"body":"stocks your department for you."},{"speaker":"Greg Uland","startTime":449.25,"endTime":454.2,"body":"So if you want to have a parts"},{"speaker":"Greg Uland","startTime":454.2,"endTime":456.84,"body":"operation, that that you have"},{"speaker":"Greg Uland","startTime":454.2,"endTime":456.84,"body":"more control over, you end up"},{"speaker":"Greg Uland","startTime":457.17,"endTime":459.24,"body":"going down the wholesale path,"},{"speaker":"Greg Uland","startTime":457.17,"endTime":459.24,"body":"and a lot of dealers are really"},{"speaker":"Greg Uland","startTime":459.24,"endTime":461.88,"body":"successful in that world, you"},{"speaker":"Greg Uland","startTime":459.24,"endTime":461.88,"body":"know, selling wholesale and"},{"speaker":"Greg Uland","startTime":461.88,"endTime":465.9,"body":"delivering parts and you know, a"},{"speaker":"Greg Uland","startTime":461.88,"endTime":465.9,"body":"lot of them have very large"},{"speaker":"Greg Uland","startTime":465.9,"endTime":470.13,"body":"parts operations that are"},{"speaker":"Greg Uland","startTime":465.9,"endTime":470.13,"body":"profitable. But, you know,"},{"speaker":"Greg Uland","startTime":470.13,"endTime":472.47,"body":"there's really those two"},{"speaker":"Greg Uland","startTime":470.13,"endTime":472.47,"body":"different pieces to it. I mean,"},{"speaker":"Greg Uland","startTime":472.47,"endTime":474.93,"body":"if you're running a parts"},{"speaker":"Greg Uland","startTime":472.47,"endTime":474.93,"body":"department to defeat your"},{"speaker":"Greg Uland","startTime":474.93,"endTime":476.85,"body":"service department, that's"},{"speaker":"Greg Uland","startTime":474.93,"endTime":476.85,"body":"great. And you're gonna get the"},{"speaker":"Greg Uland","startTime":476.85,"endTime":479.25,"body":"parts that you need most likely"},{"speaker":"Greg Uland","startTime":476.85,"endTime":479.25,"body":"or special order the stuff that"},{"speaker":"Greg Uland","startTime":479.43,"endTime":482.61,"body":"that the manufacturer says that"},{"speaker":"Greg Uland","startTime":479.43,"endTime":482.61,"body":"you don't need every single day."},{"speaker":"Greg Uland","startTime":483.63,"endTime":486.51,"body":"But you know, when you're when"},{"speaker":"Greg Uland","startTime":483.63,"endTime":486.51,"body":"you're looking at expanding and"},{"speaker":"Greg Uland","startTime":486.51,"endTime":490.14,"body":"finding new avenues of revenue"},{"speaker":"Greg Uland","startTime":486.51,"endTime":490.14,"body":"and profitability, that"},{"speaker":"Greg Uland","startTime":490.14,"endTime":493.29,"body":"wholesale world is one that a"},{"speaker":"Greg Uland","startTime":490.14,"endTime":493.29,"body":"lot of dealers have found"},{"speaker":"Greg Uland","startTime":493.32,"endTime":495.33,"body":"success in. Does"},{"speaker":"Michael Cirillo","startTime":495.33,"endTime":497.58,"body":"the parts"},{"speaker":"Michael Cirillo","startTime":495.33,"endTime":497.58,"body":"department have its own"},{"speaker":"Michael Cirillo","startTime":497.61,"endTime":502.5,"body":"subsection of buzzwords, you"},{"speaker":"Michael Cirillo","startTime":497.61,"endTime":502.5,"body":"know, like the industry is, like"},{"speaker":"Michael Cirillo","startTime":502.5,"endTime":505.35,"body":"one I hear. Here's an example"},{"speaker":"Michael Cirillo","startTime":502.5,"endTime":505.35,"body":"like how often back in the day"},{"speaker":"Michael Cirillo","startTime":505.35,"endTime":510.15,"body":"did you hear the word"},{"speaker":"Michael Cirillo","startTime":505.35,"endTime":510.15,"body":"obsolescence? Cuz boy, do I hear"},{"speaker":"Michael Cirillo","startTime":510.15,"endTime":511.02,"body":"that one a lot."},{"speaker":"Greg Uland","startTime":511.8,"endTime":513.93,"body":"obsolescence and"},{"speaker":"Greg Uland","startTime":511.8,"endTime":513.93,"body":"dirty cores. You know, when you"},{"speaker":"Greg Uland","startTime":513.93,"endTime":517.83,"body":"tell somebody about, you know,"},{"speaker":"Greg Uland","startTime":513.93,"endTime":517.83,"body":"dirty? Why don't you just call"},{"speaker":"Greg Uland","startTime":517.83,"endTime":524.52,"body":"me. Really be careful to"},{"speaker":"Greg Uland","startTime":517.83,"endTime":524.52,"body":"pronounce your words. Clearly."},{"speaker":"Kyle Mountsier","startTime":524.55,"endTime":529.59,"body":"You get that"},{"speaker":"Kyle Mountsier","startTime":524.55,"endTime":529.59,"body":"SOP? No, the SOP the SOP, 30"},{"speaker":"Paul J Daly","startTime":529.59,"endTime":531.0,"body":"Cor, bro."},{"speaker":"Greg Uland","startTime":533.19,"endTime":536.01,"body":"Definitely, there"},{"speaker":"Greg Uland","startTime":533.19,"endTime":536.01,"body":"are definitely those those those"},{"speaker":"Greg Uland","startTime":536.01,"endTime":539.04,"body":"phrases that if you're not"},{"speaker":"Greg Uland","startTime":536.01,"endTime":539.04,"body":"around it, you know what, what"},{"speaker":"Greg Uland","startTime":539.07,"endTime":540.24,"body":"are you talking about? Yeah."},{"speaker":"Michael Cirillo","startTime":540.57,"endTime":542.64,"body":"So let me ask"},{"speaker":"Michael Cirillo","startTime":540.57,"endTime":542.64,"body":"you this over the last 50 You"},{"speaker":"Michael Cirillo","startTime":542.64,"endTime":548.28,"body":"said over 15 years now at"},{"speaker":"Michael Cirillo","startTime":542.64,"endTime":548.28,"body":"Reynolds, from 2008 to now what"},{"speaker":"Michael Cirillo","startTime":548.28,"endTime":551.28,"body":"have you seen as kind of the"},{"speaker":"Michael Cirillo","startTime":548.28,"endTime":551.28,"body":"biggest developments the biggest"},{"speaker":"Michael Cirillo","startTime":551.28,"endTime":554.1,"body":"things that you've you've"},{"speaker":"Michael Cirillo","startTime":551.28,"endTime":554.1,"body":"noticed being in a company that"},{"speaker":"Michael Cirillo","startTime":554.1,"endTime":556.41,"body":"long? Because I mean, that's"},{"speaker":"Michael Cirillo","startTime":554.1,"endTime":556.41,"body":"that's longer than most people's"},{"speaker":"Michael Cirillo","startTime":556.41,"endTime":560.01,"body":"careers? You know, so that's"},{"speaker":"Michael Cirillo","startTime":556.41,"endTime":560.01,"body":"you've got some some vision"},{"speaker":"Michael Cirillo","startTime":560.01,"endTime":565.77,"body":"there over a broad timeframe of"},{"speaker":"Michael Cirillo","startTime":560.01,"endTime":565.77,"body":"how Ray Ray dare I call it has"},{"speaker":"Michael Cirillo","startTime":565.77,"endTime":566.28,"body":"evolved."},{"speaker":"Greg Uland","startTime":567.089,"endTime":569.789,"body":"First, I appreciate"},{"speaker":"Greg Uland","startTime":567.089,"endTime":569.789,"body":"you calling me old without"},{"speaker":"Greg Uland","startTime":569.789,"endTime":570.929,"body":"calling me old that's"},{"speaker":"Paul J Daly","startTime":571.919,"endTime":574.529,"body":"got to weigh about"},{"speaker":"Paul J Daly","startTime":571.919,"endTime":574.529,"body":"okay. Yeah, I guess I got a real"},{"speaker":"Paul J Daly","startTime":574.529,"endTime":578.219,"body":"way about him. He always a"},{"speaker":"Paul J Daly","startTime":574.529,"endTime":578.219,"body":"backhanded compliment. Thanks."},{"speaker":"Paul J Daly","startTime":578.219,"endTime":578.399,"body":"So,"},{"speaker":"Greg Uland","startTime":579.089,"endTime":581.519,"body":"yeah, as far as kind"},{"speaker":"Greg Uland","startTime":579.089,"endTime":581.519,"body":"of what what's changed? I mean,"},{"speaker":"Greg Uland","startTime":581.729,"endTime":584.999,"body":"I think the biggest thing that's"},{"speaker":"Greg Uland","startTime":581.729,"endTime":584.999,"body":"extremely noticeable, and this"},{"speaker":"Greg Uland","startTime":584.999,"endTime":588.539,"body":"is this is Reynolds, but this is"},{"speaker":"Greg Uland","startTime":584.999,"endTime":588.539,"body":"across the industry is just the"},{"speaker":"Greg Uland","startTime":588.719,"endTime":592.079,"body":"sophistication of the"},{"speaker":"Greg Uland","startTime":588.719,"endTime":592.079,"body":"technology. Right? I mean, the"},{"speaker":"Greg Uland","startTime":592.079,"endTime":595.139,"body":"things that we can do with"},{"speaker":"Greg Uland","startTime":592.079,"endTime":595.139,"body":"software today that weren't"},{"speaker":"Greg Uland","startTime":595.139,"endTime":599.879,"body":"possible 10 Five, three years"},{"speaker":"Greg Uland","startTime":595.139,"endTime":599.879,"body":"ago. It's It's unbelievable. So"},{"speaker":"Greg Uland","startTime":599.879,"endTime":602.399,"body":"I'm That's that's the big thing"},{"speaker":"Greg Uland","startTime":599.879,"endTime":602.399,"body":"that stands out is how"},{"speaker":"Greg Uland","startTime":602.399,"endTime":606.299,"body":"sophisticated the technology is,"},{"speaker":"Greg Uland","startTime":602.399,"endTime":606.299,"body":"you know, I've seen this"},{"speaker":"Greg Uland","startTime":606.299,"endTime":610.439,"body":"company, specifically Reynolds,"},{"speaker":"Greg Uland","startTime":606.299,"endTime":610.439,"body":"Reynolds, you know, make a real"},{"speaker":"Greg Uland","startTime":610.439,"endTime":614.759,"body":"strategic decision. And this is"},{"speaker":"Greg Uland","startTime":610.439,"endTime":614.759,"body":"going back quite a few years, to"},{"speaker":"Greg Uland","startTime":614.759,"endTime":618.299,"body":"focus on building out an entire"},{"speaker":"Greg Uland","startTime":614.759,"endTime":618.299,"body":"retail management system for"},{"speaker":"Greg Uland","startTime":618.299,"endTime":621.089,"body":"dealers. And there's a lot of"},{"speaker":"Greg Uland","startTime":618.299,"endTime":621.089,"body":"different approaches to it, we"},{"speaker":"Greg Uland","startTime":621.089,"endTime":623.789,"body":"don't need to get into the"},{"speaker":"Greg Uland","startTime":621.089,"endTime":623.789,"body":"details. But I would say, you"},{"speaker":"Greg Uland","startTime":623.789,"endTime":627.089,"body":"know, the decision to do that"},{"speaker":"Greg Uland","startTime":623.789,"endTime":627.089,"body":"and build this, this platform in"},{"speaker":"Greg Uland","startTime":627.089,"endTime":630.539,"body":"this ecosystem to run your"},{"speaker":"Greg Uland","startTime":627.089,"endTime":630.539,"body":"entire retail operation on has"},{"speaker":"Greg Uland","startTime":630.539,"endTime":632.699,"body":"really enabled a lot of those"},{"speaker":"Greg Uland","startTime":630.539,"endTime":632.699,"body":"advancements. I mean, you look"},{"speaker":"Greg Uland","startTime":632.699,"endTime":635.579,"body":"at some of the stuff that's out"},{"speaker":"Greg Uland","startTime":632.699,"endTime":635.579,"body":"there today, and I'll speak to"},{"speaker":"Greg Uland","startTime":635.639,"endTime":637.649,"body":"our stuff because I have"},{"speaker":"Greg Uland","startTime":635.639,"endTime":637.649,"body":"experienced with it, but you"},{"speaker":"Greg Uland","startTime":637.649,"endTime":639.419,"body":"know, you look at things like"},{"speaker":"Greg Uland","startTime":637.649,"endTime":639.419,"body":"occupied and you look at things"},{"speaker":"Greg Uland","startTime":639.419,"endTime":643.439,"body":"like advanced servers, back and"},{"speaker":"Greg Uland","startTime":639.419,"endTime":643.439,"body":"fixed operations. And you look"},{"speaker":"Greg Uland","startTime":643.439,"endTime":645.899,"body":"at what we're able to do from an"},{"speaker":"Greg Uland","startTime":643.439,"endTime":645.899,"body":"online retailing perspective and"},{"speaker":"Greg Uland","startTime":645.899,"endTime":650.219,"body":"having a single deal, you can"},{"speaker":"Greg Uland","startTime":645.899,"endTime":650.219,"body":"really only do that with a"},{"speaker":"Greg Uland","startTime":650.219,"endTime":652.919,"body":"single system. So that's been"},{"speaker":"Greg Uland","startTime":650.219,"endTime":652.919,"body":"the biggest shift and the most"},{"speaker":"Greg Uland","startTime":652.919,"endTime":657.449,"body":"visible one. I would also say,"},{"speaker":"Greg Uland","startTime":652.919,"endTime":657.449,"body":"you know, the way that we work"},{"speaker":"Greg Uland","startTime":657.449,"endTime":661.529,"body":"with customers, work alongside"},{"speaker":"Greg Uland","startTime":657.449,"endTime":661.529,"body":"them and really partner with"},{"speaker":"Greg Uland","startTime":661.529,"endTime":665.549,"body":"customers is, is something"},{"speaker":"Greg Uland","startTime":661.529,"endTime":665.549,"body":"that's been really fun to watch,"},{"speaker":"Greg Uland","startTime":665.549,"endTime":668.519,"body":"grow and evolve, we've always,"},{"speaker":"Greg Uland","startTime":665.549,"endTime":668.519,"body":"you know, had a focus on our"},{"speaker":"Greg Uland","startTime":668.519,"endTime":672.059,"body":"customer success, but the way"},{"speaker":"Greg Uland","startTime":668.519,"endTime":672.059,"body":"that we've evolved and really"},{"speaker":"Greg Uland","startTime":672.059,"endTime":674.579,"body":"worked hand in hand with our"},{"speaker":"Greg Uland","startTime":672.059,"endTime":674.579,"body":"customers, certainly over the"},{"speaker":"Greg Uland","startTime":674.579,"endTime":679.859,"body":"last few years, it's been, it's"},{"speaker":"Greg Uland","startTime":674.579,"endTime":679.859,"body":"been a really fun, fun ride to"},{"speaker":"Greg Uland","startTime":679.859,"endTime":680.459,"body":"be a part of."},{"speaker":"Kyle Mountsier","startTime":682.32,"endTime":685.14,"body":"It is awesome."},{"speaker":"Kyle Mountsier","startTime":682.32,"endTime":685.14,"body":"So like, there is all of this"},{"speaker":"Kyle Mountsier","startTime":685.14,"endTime":689.52,"body":"tech, and there is all of this,"},{"speaker":"Kyle Mountsier","startTime":685.14,"endTime":689.52,"body":"like, trying to get everything"},{"speaker":"Kyle Mountsier","startTime":689.52,"endTime":693.6,"body":"into a single system or a single"},{"speaker":"Kyle Mountsier","startTime":689.52,"endTime":693.6,"body":"dealer, like our our industry"},{"speaker":"Kyle Mountsier","startTime":693.6,"endTime":700.32,"body":"has been obsessed with, how do"},{"speaker":"Kyle Mountsier","startTime":693.6,"endTime":700.32,"body":"we have the tech to enable like"},{"speaker":"Kyle Mountsier","startTime":700.32,"endTime":704.58,"body":"our people to do their daily"},{"speaker":"Kyle Mountsier","startTime":700.32,"endTime":704.58,"body":"job? When When do we start"},{"speaker":"Kyle Mountsier","startTime":704.58,"endTime":708.6,"body":"talking about? Like, do you"},{"speaker":"Kyle Mountsier","startTime":704.58,"endTime":708.6,"body":"really feel like we're mapping"},{"speaker":"Kyle Mountsier","startTime":708.6,"endTime":713.52,"body":"that to customer experience? Or"},{"speaker":"Kyle Mountsier","startTime":708.6,"endTime":713.52,"body":"is it this like innate desire to"},{"speaker":"Kyle Mountsier","startTime":713.52,"endTime":717.27,"body":"create something new? Or to"},{"speaker":"Kyle Mountsier","startTime":713.52,"endTime":717.27,"body":"connect something that we have"},{"speaker":"Kyle Mountsier","startTime":717.27,"endTime":720.66,"body":"more pain for than the customer"},{"speaker":"Kyle Mountsier","startTime":717.27,"endTime":720.66,"body":"has? Like, where's the where's"},{"speaker":"Kyle Mountsier","startTime":720.66,"endTime":721.86,"body":"the connection point there?"},{"speaker":"Greg Uland","startTime":722.94,"endTime":725.16,"body":"Well, I think"},{"speaker":"Greg Uland","startTime":722.94,"endTime":725.16,"body":"there's a lot of that's a that's"},{"speaker":"Greg Uland","startTime":725.16,"endTime":727.8,"body":"a question. There's a lot of"},{"speaker":"Greg Uland","startTime":725.16,"endTime":727.8,"body":"ways to look at and I starting"},{"speaker":"Greg Uland","startTime":727.8,"endTime":730.74,"body":"with with consumer experience,"},{"speaker":"Greg Uland","startTime":727.8,"endTime":730.74,"body":"are we mapping to it? I think"},{"speaker":"Greg Uland","startTime":730.74,"endTime":735.42,"body":"the short answer is, is yes. But"},{"speaker":"Greg Uland","startTime":730.74,"endTime":735.42,"body":"at the end of the day, you don't"},{"speaker":"Greg Uland","startTime":735.42,"endTime":737.97,"body":"necessarily want to be reactive"},{"speaker":"Greg Uland","startTime":735.42,"endTime":737.97,"body":"to the consumer experience,"},{"speaker":"Greg Uland","startTime":737.97,"endTime":739.77,"body":"right, it's important to"},{"speaker":"Greg Uland","startTime":737.97,"endTime":739.77,"body":"understand what they want, what"},{"speaker":"Greg Uland","startTime":739.77,"endTime":744.03,"body":"they expect what they're seeing"},{"speaker":"Greg Uland","startTime":739.77,"endTime":744.03,"body":"in other places. But but the I"},{"speaker":"Greg Uland","startTime":744.03,"endTime":747.45,"body":"think the true core value that"},{"speaker":"Greg Uland","startTime":744.03,"endTime":747.45,"body":"we're going to add as an"},{"speaker":"Greg Uland","startTime":747.45,"endTime":751.32,"body":"automotive retail kind of"},{"speaker":"Greg Uland","startTime":747.45,"endTime":751.32,"body":"ecosystem is, is building"},{"speaker":"Greg Uland","startTime":751.32,"endTime":754.83,"body":"experiences that are certainly"},{"speaker":"Greg Uland","startTime":751.32,"endTime":754.83,"body":"great for the consumer that they"},{"speaker":"Greg Uland","startTime":754.83,"endTime":758.82,"body":"may or may not know that they"},{"speaker":"Greg Uland","startTime":754.83,"endTime":758.82,"body":"want. But also create kind of"},{"speaker":"Greg Uland","startTime":758.82,"endTime":762.87,"body":"net new opportunities for us as"},{"speaker":"Greg Uland","startTime":758.82,"endTime":762.87,"body":"a car dealership to really"},{"speaker":"Greg Uland","startTime":763.65,"endTime":766.89,"body":"interact with our customers and"},{"speaker":"Greg Uland","startTime":763.65,"endTime":766.89,"body":"profit, right and create that"},{"speaker":"Greg Uland","startTime":766.89,"endTime":770.88,"body":"value in every interaction. So"},{"speaker":"Greg Uland","startTime":766.89,"endTime":770.88,"body":"when you think about it that"},{"speaker":"Greg Uland","startTime":770.88,"endTime":773.31,"body":"way, and you think about, yes,"},{"speaker":"Greg Uland","startTime":770.88,"endTime":773.31,"body":"we need to make sure we're"},{"speaker":"Greg Uland","startTime":773.31,"endTime":775.95,"body":"meeting customers where they"},{"speaker":"Greg Uland","startTime":773.31,"endTime":775.95,"body":"are. And quite honestly, I think"},{"speaker":"Greg Uland","startTime":775.95,"endTime":778.86,"body":"a lot of us that, that talk"},{"speaker":"Greg Uland","startTime":775.95,"endTime":778.86,"body":"about this stuff for a living,"},{"speaker":"Greg Uland","startTime":778.86,"endTime":781.11,"body":"whether that's we started by"},{"speaker":"Greg Uland","startTime":778.86,"endTime":781.11,"body":"talking about, you know, content"},{"speaker":"Greg Uland","startTime":781.11,"endTime":784.71,"body":"creation, we're all consumers,"},{"speaker":"Greg Uland","startTime":781.11,"endTime":784.71,"body":"right. And I think we're"},{"speaker":"Greg Uland","startTime":784.71,"endTime":789.27,"body":"consumers every single second of"},{"speaker":"Greg Uland","startTime":784.71,"endTime":789.27,"body":"every single day. Whereas, you"},{"speaker":"Greg Uland","startTime":789.27,"endTime":792.78,"body":"know, car dealers are their car"},{"speaker":"Greg Uland","startTime":789.27,"endTime":792.78,"body":"dealers a vast majority of their"},{"speaker":"Greg Uland","startTime":792.78,"endTime":795.57,"body":"time, their consumers too. But"},{"speaker":"Greg Uland","startTime":792.78,"endTime":795.57,"body":"making sure to look at it"},{"speaker":"Greg Uland","startTime":795.57,"endTime":798.36,"body":"through both lenses is"},{"speaker":"Greg Uland","startTime":795.57,"endTime":798.36,"body":"important. And it's, I think, a"},{"speaker":"Greg Uland","startTime":798.36,"endTime":803.1,"body":"lot easier for a lot of folks to"},{"speaker":"Greg Uland","startTime":798.36,"endTime":803.1,"body":"communicate what it's like as a"},{"speaker":"Greg Uland","startTime":803.1,"endTime":806.22,"body":"consumer, because they live it"},{"speaker":"Greg Uland","startTime":803.1,"endTime":806.22,"body":"every day versus what it's like"},{"speaker":"Greg Uland","startTime":806.22,"endTime":809.82,"body":"as a dealer to try to create"},{"speaker":"Greg Uland","startTime":806.22,"endTime":809.82,"body":"opportunities. And you think"},{"speaker":"Greg Uland","startTime":809.82,"endTime":814.17,"body":"about what's, what's possible"},{"speaker":"Greg Uland","startTime":809.82,"endTime":814.17,"body":"today. Quick example. So we've"},{"speaker":"Greg Uland","startTime":814.17,"endTime":816.18,"body":"probably all done this before,"},{"speaker":"Greg Uland","startTime":814.17,"endTime":816.18,"body":"right? You're, you're sitting"},{"speaker":"Greg Uland","startTime":816.18,"endTime":819.03,"body":"around probably the three of"},{"speaker":"Greg Uland","startTime":816.18,"endTime":819.03,"body":"you. Just just watching you"},{"speaker":"Greg Uland","startTime":819.03,"endTime":821.28,"body":"interact, I'm guessing that you"},{"speaker":"Greg Uland","startTime":819.03,"endTime":821.28,"body":"talk to each other outside of"},{"speaker":"Greg Uland","startTime":821.28,"endTime":823.41,"body":"these, these podcasts that you"},{"speaker":"Greg Uland","startTime":821.28,"endTime":823.41,"body":"do so you're sitting around"},{"speaker":"Greg Uland","startTime":823.41,"endTime":825.9,"body":"you're talking and thinking"},{"speaker":"Greg Uland","startTime":823.41,"endTime":825.9,"body":"about you know, a concert you"},{"speaker":"Greg Uland","startTime":825.9,"endTime":828.0,"body":"want to go see or an album that"},{"speaker":"Greg Uland","startTime":825.9,"endTime":828.0,"body":"you want to buy something like"},{"speaker":"Greg Uland","startTime":828.0,"endTime":831.3,"body":"that. And a couple hours later,"},{"speaker":"Greg Uland","startTime":828.0,"endTime":831.3,"body":"you're sitting at home, maybe on"},{"speaker":"Greg Uland","startTime":831.3,"endTime":833.1,"body":"the couch by yourself and you're"},{"speaker":"Greg Uland","startTime":831.3,"endTime":833.1,"body":"scrolling through your phone,"},{"speaker":"Greg Uland","startTime":833.46,"endTime":836.46,"body":"right and all of a sudden"},{"speaker":"Greg Uland","startTime":833.46,"endTime":836.46,"body":"miraculously an ad pops up, or a"},{"speaker":"Greg Uland","startTime":836.46,"endTime":839.88,"body":"Buy Now button for tickets to"},{"speaker":"Greg Uland","startTime":836.46,"endTime":839.88,"body":"that concert, or you know to"},{"speaker":"Greg Uland","startTime":839.88,"endTime":843.42,"body":"download songs from that album."},{"speaker":"Greg Uland","startTime":839.88,"endTime":843.42,"body":"And we've probably all said it."},{"speaker":"Kyle Mountsier","startTime":843.689,"endTime":846.689,"body":"How's the only"},{"speaker":"Kyle Mountsier","startTime":843.689,"endTime":846.689,"body":"Swifty? Is he okay? Don't you"},{"speaker":"Kyle Mountsier","startTime":846.689,"endTime":847.499,"body":"start with me on that"},{"speaker":"Greg Uland","startTime":850.47,"endTime":852.18,"body":"now you watch you're"},{"speaker":"Greg Uland","startTime":850.47,"endTime":852.18,"body":"gonna have something pop up on"},{"speaker":"Greg Uland","startTime":852.18,"endTime":856.53,"body":"your phone later today but the"},{"speaker":"Greg Uland","startTime":852.18,"endTime":856.53,"body":"point is right these these kind"},{"speaker":"Greg Uland","startTime":856.53,"endTime":859.32,"body":"of big tech companies they have"},{"speaker":"Greg Uland","startTime":856.53,"endTime":859.32,"body":"so much information about us"},{"speaker":"Greg Uland","startTime":859.32,"endTime":862.17,"body":"they can create experiences"},{"speaker":"Greg Uland","startTime":859.32,"endTime":862.17,"body":"right experiences that are great"},{"speaker":"Greg Uland","startTime":862.17,"endTime":865.05,"body":"for us because I want that and"},{"speaker":"Greg Uland","startTime":862.17,"endTime":865.05,"body":"Kyle wants those tickets that"},{"speaker":"Greg Uland","startTime":865.05,"endTime":869.07,"body":"Taylor Swift concert he does"},{"speaker":"Greg Uland","startTime":865.05,"endTime":869.07,"body":"yeah and and for you know"},{"speaker":"Greg Uland","startTime":869.07,"endTime":871.35,"body":"whoever serving that up to me"},{"speaker":"Greg Uland","startTime":869.07,"endTime":871.35,"body":"Facebook as an example right"},{"speaker":"Greg Uland","startTime":871.35,"endTime":876.36,"body":"there creating an opportunity"},{"speaker":"Greg Uland","startTime":871.35,"endTime":876.36,"body":"for for profit basically. So you"},{"speaker":"Greg Uland","startTime":876.36,"endTime":879.78,"body":"think about all the information"},{"speaker":"Greg Uland","startTime":876.36,"endTime":879.78,"body":"these companies have on us"},{"speaker":"Greg Uland","startTime":879.81,"endTime":883.17,"body":"Google as an example right? They"},{"speaker":"Greg Uland","startTime":879.81,"endTime":883.17,"body":"know everything about me"},{"speaker":"Greg Uland","startTime":883.17,"endTime":884.97,"body":"certainly everything about you"},{"speaker":"Greg Uland","startTime":883.17,"endTime":884.97,"body":"guys probably but I mean, they"},{"speaker":"Greg Uland","startTime":884.97,"endTime":888.45,"body":"know everything I search online"},{"speaker":"Greg Uland","startTime":884.97,"endTime":888.45,"body":"because he has a Chrome browser."},{"speaker":"Greg Uland","startTime":888.48,"endTime":891.87,"body":"They know my calendar because I"},{"speaker":"Greg Uland","startTime":888.48,"endTime":891.87,"body":"use Gmail. They know when a home"},{"speaker":"Greg Uland","startTime":891.87,"endTime":894.78,"body":"in a way because I have a nest"},{"speaker":"Greg Uland","startTime":891.87,"endTime":894.78,"body":"thermostat. They know my driving"},{"speaker":"Greg Uland","startTime":894.78,"endTime":898.23,"body":"habits because I use Waze what"},{"speaker":"Greg Uland","startTime":894.78,"endTime":898.23,"body":"else they know what I watch on"},{"speaker":"Greg Uland","startTime":898.23,"endTime":900.72,"body":"TV because I'm a YouTube TV"},{"speaker":"Greg Uland","startTime":898.23,"endTime":900.72,"body":"subscriber. All these things,"},{"speaker":"Greg Uland","startTime":900.72,"endTime":904.53,"body":"right all your emails? Yeah,"},{"speaker":"Greg Uland","startTime":900.72,"endTime":904.53,"body":"exactly. But in a silo, all this"},{"speaker":"Greg Uland","startTime":904.53,"endTime":906.99,"body":"information doesn't do a lot."},{"speaker":"Greg Uland","startTime":904.53,"endTime":906.99,"body":"But when you tie it together,"},{"speaker":"Greg Uland","startTime":907.26,"endTime":909.15,"body":"that's when they're able to"},{"speaker":"Greg Uland","startTime":907.26,"endTime":909.15,"body":"create these cool experiences."},{"speaker":"Greg Uland","startTime":909.15,"endTime":911.4,"body":"And you think about a"},{"speaker":"Greg Uland","startTime":909.15,"endTime":911.4,"body":"dealership, and the information"},{"speaker":"Greg Uland","startTime":911.4,"endTime":913.62,"body":"they have on their customers,"},{"speaker":"Greg Uland","startTime":911.4,"endTime":913.62,"body":"right? They know who they are,"},{"speaker":"Greg Uland","startTime":913.62,"endTime":915.96,"body":"where they live, how much money"},{"speaker":"Greg Uland","startTime":913.62,"endTime":915.96,"body":"they make, who their spouse is,"},{"speaker":"Greg Uland","startTime":915.96,"endTime":919.5,"body":"what their driving habits are,"},{"speaker":"Greg Uland","startTime":915.96,"endTime":919.5,"body":"like, they know a lot. But the,"},{"speaker":"Greg Uland","startTime":920.28,"endTime":922.89,"body":"the real fun starts when you can"},{"speaker":"Greg Uland","startTime":920.28,"endTime":922.89,"body":"tie all that information"},{"speaker":"Greg Uland","startTime":922.89,"endTime":926.16,"body":"together to then create these"},{"speaker":"Greg Uland","startTime":922.89,"endTime":926.16,"body":"kind of next level experiences."},{"speaker":"Greg Uland","startTime":926.16,"endTime":929.34,"body":"So that's a really, really long"},{"speaker":"Greg Uland","startTime":926.16,"endTime":929.34,"body":"winded way of answering your"},{"speaker":"Greg Uland","startTime":929.34,"endTime":932.22,"body":"question, but I think there's a"},{"speaker":"Greg Uland","startTime":929.34,"endTime":932.22,"body":"lot of ways to look at it. And"},{"speaker":"Greg Uland","startTime":932.22,"endTime":935.76,"body":"it's really a blend of Yes,"},{"speaker":"Greg Uland","startTime":932.22,"endTime":935.76,"body":"reacting to the consumer what"},{"speaker":"Greg Uland","startTime":935.76,"endTime":939.18,"body":"they expect, but also creating"},{"speaker":"Greg Uland","startTime":935.76,"endTime":939.18,"body":"these net new experiences that"},{"speaker":"Greg Uland","startTime":939.54,"endTime":942.3,"body":"that are great for the consumer,"},{"speaker":"Greg Uland","startTime":939.54,"endTime":942.3,"body":"but also great for the business."},{"speaker":"Greg Uland","startTime":942.93,"endTime":943.08,"body":"You"},{"speaker":"Paul J Daly","startTime":943.079,"endTime":946.619,"body":"know, you have a"},{"speaker":"Paul J Daly","startTime":943.079,"endTime":946.619,"body":"really difficult job. Because,"},{"speaker":"Paul J Daly","startTime":946.829,"endTime":949.049,"body":"you know, obviously, there's a"},{"speaker":"Paul J Daly","startTime":946.829,"endTime":949.049,"body":"lot of legacy around the"},{"speaker":"Paul J Daly","startTime":949.049,"endTime":951.989,"body":"company. Sure. Company. Seven"},{"speaker":"Greg Uland","startTime":951.99,"endTime":953.58,"body":"years. Yeah. Oh,"},{"speaker":"Paul J Daly","startTime":953.58,"endTime":955.95,"body":"my gosh, I didn't"},{"speaker":"Paul J Daly","startTime":953.58,"endTime":955.95,"body":"realize it was that better."},{"speaker":"Paul J Daly","startTime":956.19,"endTime":956.79,"body":"Warren, thank"},{"speaker":"Michael Cirillo","startTime":956.79,"endTime":959.94,"body":"you. How many"},{"speaker":"Michael Cirillo","startTime":956.79,"endTime":959.94,"body":"is a 157? What did Reynolds"},{"speaker":"Paul J Daly","startTime":959.94,"endTime":962.4,"body":"and Reynolds do"},{"speaker":"Paul J Daly","startTime":959.94,"endTime":962.4,"body":"before they were automobiles?"},{"speaker":"Paul J Daly","startTime":963.39,"endTime":963.6,"body":"Yeah."},{"speaker":"Greg Uland","startTime":963.6,"endTime":966.36,"body":"So it was basically"},{"speaker":"Greg Uland","startTime":963.6,"endTime":966.36,"body":"a general business forms"},{"speaker":"Greg Uland","startTime":966.36,"endTime":969.81,"body":"company. So we print paper forms"},{"speaker":"Greg Uland","startTime":966.36,"endTime":969.81,"body":"for businesses to think like a"},{"speaker":"Greg Uland","startTime":969.81,"endTime":972.0,"body":"general ledger, right? Something"},{"speaker":"Greg Uland","startTime":969.81,"endTime":972.0,"body":"that accountant would use or"},{"speaker":"Greg Uland","startTime":972.0,"endTime":972.99,"body":"business owner reviews,"},{"speaker":"Michael Cirillo","startTime":974.07,"endTime":977.22,"body":"and checks,"},{"speaker":"Michael Cirillo","startTime":974.07,"endTime":977.22,"body":"like business checks and stuff"},{"speaker":"Michael Cirillo","startTime":977.22,"endTime":979.62,"body":"like you. We still do? We"},{"speaker":"Michael Cirillo","startTime":977.22,"endTime":979.62,"body":"actually"},{"speaker":"Greg Uland","startTime":979.62,"endTime":981.57,"body":"still do. But yeah,"},{"speaker":"Greg Uland","startTime":979.62,"endTime":981.57,"body":"so checks forms."},{"speaker":"Kyle Mountsier","startTime":982.38,"endTime":985.86,"body":"You too may not"},{"speaker":"Kyle Mountsier","startTime":982.38,"endTime":985.86,"body":"know this, but Reynolds still is"},{"speaker":"Kyle Mountsier","startTime":985.86,"endTime":990.03,"body":"the provider of the majority of"},{"speaker":"Kyle Mountsier","startTime":985.86,"endTime":990.03,"body":"the industry's paper."},{"speaker":"Paul J Daly","startTime":991.11,"endTime":993.69,"body":"Like I did not know"},{"speaker":"Paul J Daly","startTime":991.11,"endTime":993.69,"body":"that. Yeah. So"},{"speaker":"Kyle Mountsier","startTime":993.69,"endTime":996.78,"body":"like, and, and"},{"speaker":"Kyle Mountsier","startTime":993.69,"endTime":996.78,"body":"and not just like the majority"},{"speaker":"Kyle Mountsier","startTime":996.78,"endTime":999.33,"body":"of the industry is paper, like"},{"speaker":"Kyle Mountsier","startTime":996.78,"endTime":999.33,"body":"some of their largest"},{"speaker":"Kyle Mountsier","startTime":999.33,"endTime":1002.69,"body":"competitors. And correct me if"},{"speaker":"Kyle Mountsier","startTime":999.33,"endTime":1002.69,"body":"I'm wrong here, but some of"},{"speaker":"Kyle Mountsier","startTime":1002.69,"endTime":1007.01,"body":"their largest competitors still"},{"speaker":"Kyle Mountsier","startTime":1002.69,"endTime":1007.01,"body":"use Reynolds paper to get things"},{"speaker":"Kyle Mountsier","startTime":1007.01,"endTime":1010.7,"body":"done. Yeah. Just It's a nuts"},{"speaker":"Kyle Mountsier","startTime":1007.01,"endTime":1010.7,"body":"thing. It's nuts."},{"speaker":"Greg Uland","startTime":1011.75,"endTime":1013.76,"body":"As you Yeah,"},{"speaker":"Greg Uland","startTime":1011.75,"endTime":1013.76,"body":"absolutely. But as you move"},{"speaker":"Greg Uland","startTime":1013.76,"endTime":1017.21,"body":"forward to, we're starting to"},{"speaker":"Greg Uland","startTime":1013.76,"endTime":1017.21,"body":"see clearly a growth in moving"},{"speaker":"Greg Uland","startTime":1017.21,"endTime":1020.09,"body":"that paper into digital formats."},{"speaker":"Greg Uland","startTime":1017.21,"endTime":1020.09,"body":"Right, which actually makes the"},{"speaker":"Greg Uland","startTime":1020.09,"endTime":1024.17,"body":"licensing a lot easier. So, you"},{"speaker":"Greg Uland","startTime":1020.09,"endTime":1024.17,"body":"know, for future competitors."},{"speaker":"Greg Uland","startTime":1024.17,"endTime":1028.82,"body":"But no, seriously, I mean, when"},{"speaker":"Greg Uland","startTime":1024.17,"endTime":1028.82,"body":"you have a reach retail, a"},{"speaker":"Greg Uland","startTime":1028.82,"endTime":1032.03,"body":"retail installment contract,"},{"speaker":"Greg Uland","startTime":1028.82,"endTime":1032.03,"body":"right, the law 553. Everybody"},{"speaker":"Greg Uland","startTime":1032.03,"endTime":1034.79,"body":"uses that contract, because it's"},{"speaker":"Greg Uland","startTime":1032.03,"endTime":1034.79,"body":"recognized by all 50 states,"},{"speaker":"Greg Uland","startTime":1035.12,"endTime":1039.71,"body":"there's, you know, all the"},{"speaker":"Greg Uland","startTime":1035.12,"endTime":1039.71,"body":"associated f\u0026i forms are"},{"speaker":"Greg Uland","startTime":1039.71,"endTime":1040.37,"body":"available that"},{"speaker":"Paul J Daly","startTime":1040.67,"endTime":1044.18,"body":"those are licensed"},{"speaker":"Paul J Daly","startTime":1040.67,"endTime":1044.18,"body":"Reynolds products with the IP is"},{"speaker":"Paul J Daly","startTime":1044.18,"endTime":1045.29,"body":"yours. Right."},{"speaker":"Michael Cirillo","startTime":1045.56,"endTime":1054.92,"body":"Right. Wow, I"},{"speaker":"Michael Cirillo","startTime":1045.56,"endTime":1054.92,"body":"love what you do and"},{"speaker":"Michael Cirillo","startTime":1054.95,"endTime":1058.73,"body":"18 hundreds.dy."},{"speaker":"Kyle Mountsier","startTime":1061.7,"endTime":1065.21,"body":"Let me let's map"},{"speaker":"Kyle Mountsier","startTime":1061.7,"endTime":1065.21,"body":"that, right. Because that's"},{"speaker":"Kyle Mountsier","startTime":1065.21,"endTime":1068.96,"body":"where the, it's actually the"},{"speaker":"Kyle Mountsier","startTime":1065.21,"endTime":1068.96,"body":"same exact thing. It's like, the"},{"speaker":"Kyle Mountsier","startTime":1068.96,"endTime":1072.65,"body":"connective tissue of auto is"},{"speaker":"Kyle Mountsier","startTime":1068.96,"endTime":1072.65,"body":"just moving digitally, right."},{"speaker":"Kyle Mountsier","startTime":1073.07,"endTime":1076.46,"body":"And so what you're saying about"},{"speaker":"Kyle Mountsier","startTime":1073.07,"endTime":1076.46,"body":"the way that Google knows"},{"speaker":"Kyle Mountsier","startTime":1076.46,"endTime":1080.48,"body":"everything about, like, what"},{"speaker":"Kyle Mountsier","startTime":1076.46,"endTime":1080.48,"body":"your interaction is, to create"},{"speaker":"Kyle Mountsier","startTime":1080.54,"endTime":1084.17,"body":"really cool experiences, we're"},{"speaker":"Kyle Mountsier","startTime":1080.54,"endTime":1084.17,"body":"moving paper, digitally, we're"},{"speaker":"Kyle Mountsier","startTime":1084.17,"endTime":1087.17,"body":"moving interactions digitally,"},{"speaker":"Kyle Mountsier","startTime":1084.17,"endTime":1087.17,"body":"we're moving consumer data"},{"speaker":"Kyle Mountsier","startTime":1087.35,"endTime":1092.09,"body":"digitally. And whether you're,"},{"speaker":"Kyle Mountsier","startTime":1087.35,"endTime":1092.09,"body":"you know, in a single system, or"},{"speaker":"Kyle Mountsier","startTime":1092.09,"endTime":1096.53,"body":"in multiple systems, the"},{"speaker":"Kyle Mountsier","startTime":1092.09,"endTime":1096.53,"body":"necessity for that stuff to be"},{"speaker":"Kyle Mountsier","startTime":1096.53,"endTime":1102.29,"body":"licensed or accessed or"},{"speaker":"Kyle Mountsier","startTime":1096.53,"endTime":1102.29,"body":"available, quickly, is extremely"},{"speaker":"Kyle Mountsier","startTime":1102.29,"endTime":1105.8,"body":"high, like it is of necessity,"},{"speaker":"Kyle Mountsier","startTime":1102.29,"endTime":1105.8,"body":"right, right now that we do"},{"speaker":"Kyle Mountsier","startTime":1105.8,"endTime":1108.74,"body":"that, as an industry, and I'm"},{"speaker":"Kyle Mountsier","startTime":1105.8,"endTime":1108.74,"body":"sorry, I'm sure like Reynolds is"},{"speaker":"Kyle Mountsier","startTime":1108.74,"endTime":1112.61,"body":"dealing with how do we how do we"},{"speaker":"Kyle Mountsier","startTime":1108.74,"endTime":1112.61,"body":"make sure that the marketplace"},{"speaker":"Kyle Mountsier","startTime":1112.61,"endTime":1114.41,"body":"is is is ready for that right"},{"speaker":"Kyle Mountsier","startTime":1112.61,"endTime":1114.41,"body":"now?"},{"speaker":"Greg Uland","startTime":1114.68,"endTime":1117.53,"body":"Yeah, 100% and, you"},{"speaker":"Greg Uland","startTime":1114.68,"endTime":1117.53,"body":"know, the realities of where we"},{"speaker":"Greg Uland","startTime":1117.53,"endTime":1122.36,"body":"are right now, today, take all"},{"speaker":"Greg Uland","startTime":1117.53,"endTime":1122.36,"body":"the all the voices out there in"},{"speaker":"Greg Uland","startTime":1122.36,"endTime":1126.65,"body":"the world that are, you know,"},{"speaker":"Greg Uland","startTime":1122.36,"endTime":1126.65,"body":"obviously positioning and kind"},{"speaker":"Greg Uland","startTime":1126.65,"endTime":1130.22,"body":"of having their their voice"},{"speaker":"Greg Uland","startTime":1126.65,"endTime":1130.22,"body":"heard, which is important. With"},{"speaker":"Greg Uland","startTime":1130.22,"endTime":1134.18,"body":"where we are today, that still"},{"speaker":"Greg Uland","startTime":1130.22,"endTime":1134.18,"body":"the most effective way. And one"},{"speaker":"Greg Uland","startTime":1134.18,"endTime":1137.12,"body":"of the only ways to execute on"},{"speaker":"Greg Uland","startTime":1134.18,"endTime":1137.12,"body":"tying all this together is to"},{"speaker":"Greg Uland","startTime":1137.12,"endTime":1140.6,"body":"have a single system, where"},{"speaker":"Greg Uland","startTime":1137.12,"endTime":1140.6,"body":"we're going, I think we're I"},{"speaker":"Greg Uland","startTime":1140.6,"endTime":1143.72,"body":"think everybody sees sees this"},{"speaker":"Greg Uland","startTime":1140.6,"endTime":1143.72,"body":"going and it's a matter of you"},{"speaker":"Greg Uland","startTime":1143.72,"endTime":1146.12,"body":"guys talk about it all the time"},{"speaker":"Greg Uland","startTime":1143.72,"endTime":1146.12,"body":"collaborating and finding ways"},{"speaker":"Greg Uland","startTime":1146.12,"endTime":1150.8,"body":"to work together is, is you're"},{"speaker":"Greg Uland","startTime":1146.12,"endTime":1150.8,"body":"still going to have a single"},{"speaker":"Greg Uland","startTime":1150.8,"endTime":1153.47,"body":"system, right? And a single"},{"speaker":"Greg Uland","startTime":1150.8,"endTime":1153.47,"body":"system that ties all these"},{"speaker":"Greg Uland","startTime":1153.47,"endTime":1157.91,"body":"pieces together, but it's going"},{"speaker":"Greg Uland","startTime":1153.47,"endTime":1157.91,"body":"to take in and spit out"},{"speaker":"Greg Uland","startTime":1157.91,"endTime":1161.81,"body":"information and the power is"},{"speaker":"Greg Uland","startTime":1157.91,"endTime":1161.81,"body":"going to be in that that kind of"},{"speaker":"Greg Uland","startTime":1161.81,"endTime":1165.35,"body":"cleansing process for lack of a"},{"speaker":"Greg Uland","startTime":1161.81,"endTime":1165.35,"body":"better word, right d duping and"},{"speaker":"Greg Uland","startTime":1165.65,"endTime":1170.66,"body":"making sure everything's"},{"speaker":"Greg Uland","startTime":1165.65,"endTime":1170.66,"body":"accurate. And then your words,"},{"speaker":"Greg Uland","startTime":1170.66,"endTime":1174.26,"body":"right, Kyle and that you want it"},{"speaker":"Greg Uland","startTime":1170.66,"endTime":1174.26,"body":"to be instantaneous, right? It"},{"speaker":"Greg Uland","startTime":1174.26,"endTime":1178.58,"body":"can't be a push in a poll. It's"},{"speaker":"Greg Uland","startTime":1174.26,"endTime":1178.58,"body":"it's one set. So in today's"},{"speaker":"Greg Uland","startTime":1178.58,"endTime":1182.03,"body":"world, you do that with a single"},{"speaker":"Greg Uland","startTime":1178.58,"endTime":1182.03,"body":"system. But when you look"},{"speaker":"Greg Uland","startTime":1182.03,"endTime":1184.97,"body":"forward and as everything does"},{"speaker":"Greg Uland","startTime":1182.03,"endTime":1184.97,"body":"go more and more digital, it's"},{"speaker":"Greg Uland","startTime":1185.0,"endTime":1189.2,"body":"going to be extremely important"},{"speaker":"Greg Uland","startTime":1185.0,"endTime":1189.2,"body":"for you know, our industry to be"},{"speaker":"Greg Uland","startTime":1189.2,"endTime":1194.15,"body":"able to have that, that real"},{"speaker":"Greg Uland","startTime":1189.2,"endTime":1194.15,"body":"time availability of all of"},{"speaker":"Greg Uland","startTime":1194.15,"endTime":1197.99,"body":"those data points if we want to"},{"speaker":"Greg Uland","startTime":1194.15,"endTime":1197.99,"body":"be able to create these these"},{"speaker":"Greg Uland","startTime":1197.99,"endTime":1199.1,"body":"next level experiences"},{"speaker":"Michael Cirillo","startTime":1200.359,"endTime":1202.729,"body":"It reminds me"},{"speaker":"Michael Cirillo","startTime":1200.359,"endTime":1202.729,"body":"just as we're winding down here"},{"speaker":"Michael Cirillo","startTime":1202.759,"endTime":1207.799,"body":"reminds me of the CEO. This was"},{"speaker":"Michael Cirillo","startTime":1202.759,"endTime":1207.799,"body":"a few years ago, the CEO of IBM,"},{"speaker":"Michael Cirillo","startTime":1207.799,"endTime":1212.389,"body":"who stands on stage back then"},{"speaker":"Michael Cirillo","startTime":1207.799,"endTime":1212.389,"body":"and says that data is the new"},{"speaker":"Michael Cirillo","startTime":1212.389,"endTime":1216.379,"body":"natural resource. And then it"},{"speaker":"Michael Cirillo","startTime":1212.389,"endTime":1216.379,"body":"pans to this room of people. And"},{"speaker":"Michael Cirillo","startTime":1216.379,"endTime":1219.679,"body":"they're like, it might be the"},{"speaker":"Michael Cirillo","startTime":1216.379,"endTime":1219.679,"body":"dumbest thing I've ever seen in"},{"speaker":"Michael Cirillo","startTime":1219.679,"endTime":1222.739,"body":"my entire life. And you fast"},{"speaker":"Michael Cirillo","startTime":1219.679,"endTime":1222.739,"body":"forward just a few years. And I"},{"speaker":"Michael Cirillo","startTime":1222.739,"endTime":1225.259,"body":"think, I think I heard"},{"speaker":"Michael Cirillo","startTime":1222.739,"endTime":1225.259,"body":"something, Greg, where it was"},{"speaker":"Michael Cirillo","startTime":1225.259,"endTime":1230.839,"body":"like, every five years, we are"},{"speaker":"Michael Cirillo","startTime":1225.259,"endTime":1230.839,"body":"experiencing 100 years worth of"},{"speaker":"Michael Cirillo","startTime":1230.839,"endTime":1235.309,"body":"innovation. And so it's, it's"},{"speaker":"Michael Cirillo","startTime":1230.839,"endTime":1235.309,"body":"cool to kind of get your vantage"},{"speaker":"Michael Cirillo","startTime":1235.309,"endTime":1239.329,"body":"point 150 years of history at a"},{"speaker":"Michael Cirillo","startTime":1235.309,"endTime":1239.329,"body":"company, there is certainly some"},{"speaker":"Michael Cirillo","startTime":1239.779,"endTime":1242.719,"body":"understanding of how quickly and"},{"speaker":"Michael Cirillo","startTime":1239.779,"endTime":1242.719,"body":"how rapidly innovation is"},{"speaker":"Michael Cirillo","startTime":1242.719,"endTime":1245.509,"body":"happening. So I'm curious from"},{"speaker":"Michael Cirillo","startTime":1242.719,"endTime":1245.509,"body":"from your vantage point now,"},{"speaker":"Michael Cirillo","startTime":1245.989,"endTime":1249.169,"body":"what is the next bit based on"},{"speaker":"Michael Cirillo","startTime":1245.989,"endTime":1249.169,"body":"what we've been talking about?"},{"speaker":"Michael Cirillo","startTime":1249.169,"endTime":1252.199,"body":"What is the next three, five"},{"speaker":"Michael Cirillo","startTime":1249.169,"endTime":1252.199,"body":"years? In your opinion, what"},{"speaker":"Michael Cirillo","startTime":1252.199,"endTime":1252.739,"body":"look like"},{"speaker":"Greg Uland","startTime":1254.66,"endTime":1256.61,"body":"the next three to"},{"speaker":"Greg Uland","startTime":1254.66,"endTime":1256.61,"body":"five years? Well, let me get the"},{"speaker":"Greg Uland","startTime":1256.61,"endTime":1258.26,"body":"crystal ball out of the closet"},{"speaker":"Greg Uland","startTime":1256.61,"endTime":1258.26,"body":"over there. I"},{"speaker":"Kyle Mountsier","startTime":1258.26,"endTime":1261.83,"body":"guess the next"},{"speaker":"Kyle Mountsier","startTime":1258.26,"endTime":1261.83,"body":"three to six month 590 days"},{"speaker":"Michael Cirillo","startTime":1261.83,"endTime":1264.17,"body":"look like now"},{"speaker":"Michael Cirillo","startTime":1261.83,"endTime":1264.17,"body":"that Sam Altman's back? What is"},{"speaker":"Michael Cirillo","startTime":1264.17,"endTime":1267.86,"body":"the next 90 days? So, all right,"},{"speaker":"Michael Cirillo","startTime":1264.17,"endTime":1267.86,"body":"you're"},{"speaker":"Greg Uland","startTime":1267.86,"endTime":1270.98,"body":"gonna get me so next"},{"speaker":"Greg Uland","startTime":1267.86,"endTime":1270.98,"body":"90 days, first of all, is is"},{"speaker":"Greg Uland","startTime":1270.98,"endTime":1274.7,"body":"NADA. So guys get ready, right?"},{"speaker":"Greg Uland","startTime":1270.98,"endTime":1274.7,"body":"If you weren't ready for that,"},{"speaker":"Greg Uland","startTime":1274.73,"endTime":1278.12,"body":"you should be now we're, we're"},{"speaker":"Greg Uland","startTime":1274.73,"endTime":1278.12,"body":"like 10 weeks away at time of"},{"speaker":"Greg Uland","startTime":1278.12,"endTime":1282.02,"body":"recording. So I don't know when"},{"speaker":"Greg Uland","startTime":1278.12,"endTime":1282.02,"body":"this thing's gonna air. But so"},{"speaker":"Greg Uland","startTime":1282.02,"endTime":1284.99,"body":"yeah, next next 90 days, I think"},{"speaker":"Greg Uland","startTime":1282.02,"endTime":1284.99,"body":"you're gonna see obviously some"},{"speaker":"Greg Uland","startTime":1284.99,"endTime":1287.78,"body":"some interesting things come out"},{"speaker":"Greg Uland","startTime":1284.99,"endTime":1287.78,"body":"around an idea that's always a"},{"speaker":"Greg Uland","startTime":1287.78,"endTime":1291.17,"body":"stake in the calendar for"},{"speaker":"Greg Uland","startTime":1287.78,"endTime":1291.17,"body":"everybody. You know, we're"},{"speaker":"Greg Uland","startTime":1291.17,"endTime":1293.27,"body":"certainly going to have some"},{"speaker":"Greg Uland","startTime":1291.17,"endTime":1293.27,"body":"some pieces to that puzzle where"},{"speaker":"Greg Uland","startTime":1293.27,"endTime":1296.9,"body":"we're tying things together from"},{"speaker":"Greg Uland","startTime":1293.27,"endTime":1296.9,"body":"a data standpoint, like we've"},{"speaker":"Greg Uland","startTime":1296.9,"endTime":1301.52,"body":"been talking about. But I think"},{"speaker":"Greg Uland","startTime":1296.9,"endTime":1301.52,"body":"as we look forward to something"},{"speaker":"Greg Uland","startTime":1301.52,"endTime":1305.66,"body":"that is going to continue to be"},{"speaker":"Greg Uland","startTime":1301.52,"endTime":1305.66,"body":"important and potentially grow"},{"speaker":"Greg Uland","startTime":1305.66,"endTime":1311.27,"body":"in importance is, you know, the"},{"speaker":"Greg Uland","startTime":1305.66,"endTime":1311.27,"body":"US vehicle space, honestly, you"},{"speaker":"Greg Uland","startTime":1311.27,"endTime":1315.11,"body":"know, when you think about"},{"speaker":"Greg Uland","startTime":1311.27,"endTime":1315.11,"body":"dealers, right, and franchise"},{"speaker":"Greg Uland","startTime":1315.11,"endTime":1319.67,"body":"dealers, they sell new cars. But"},{"speaker":"Greg Uland","startTime":1315.11,"endTime":1319.67,"body":"the at the end of the day, they"},{"speaker":"Greg Uland","startTime":1319.67,"endTime":1322.46,"body":"don't have a lot of control over"},{"speaker":"Greg Uland","startTime":1319.67,"endTime":1322.46,"body":"what their margins look like in"},{"speaker":"Greg Uland","startTime":1322.46,"endTime":1325.58,"body":"that new car space, right, the"},{"speaker":"Greg Uland","startTime":1322.46,"endTime":1325.58,"body":"manufacturer is going to set the"},{"speaker":"Greg Uland","startTime":1325.58,"endTime":1329.03,"body":"bar supply and demand is going"},{"speaker":"Greg Uland","startTime":1325.58,"endTime":1329.03,"body":"to limit what they can do around"},{"speaker":"Greg Uland","startTime":1329.03,"endTime":1333.14,"body":"that bar. When you look at the"},{"speaker":"Greg Uland","startTime":1329.03,"endTime":1333.14,"body":"US vehicle space, while it's not"},{"speaker":"Greg Uland","startTime":1333.14,"endTime":1336.47,"body":"their core business, they do"},{"speaker":"Greg Uland","startTime":1333.14,"endTime":1336.47,"body":"control a lot more of it, right."},{"speaker":"Greg Uland","startTime":1336.47,"endTime":1338.84,"body":"So you decide what you buy the"},{"speaker":"Greg Uland","startTime":1336.47,"endTime":1338.84,"body":"car, for you decide what you"},{"speaker":"Greg Uland","startTime":1338.84,"endTime":1341.45,"body":"sell the car for the market"},{"speaker":"Greg Uland","startTime":1338.84,"endTime":1341.45,"body":"indicates it a little bit, but"},{"speaker":"Greg Uland","startTime":1341.66,"endTime":1344.6,"body":"for the most part, you you have"},{"speaker":"Greg Uland","startTime":1341.66,"endTime":1344.6,"body":"much more control over that. So"},{"speaker":"Greg Uland","startTime":1344.6,"endTime":1349.49,"body":"I think you're gonna see a"},{"speaker":"Greg Uland","startTime":1344.6,"endTime":1349.49,"body":"decent focus there. On from a"},{"speaker":"Greg Uland","startTime":1349.49,"endTime":1351.65,"body":"lot of different retailers,"},{"speaker":"Greg Uland","startTime":1349.49,"endTime":1351.65,"body":"we've seen this kind of dip"},{"speaker":"Greg Uland","startTime":1351.68,"endTime":1354.17,"body":"recently, right, where some of"},{"speaker":"Greg Uland","startTime":1351.68,"endTime":1354.17,"body":"the, certainly the bigger,"},{"speaker":"Greg Uland","startTime":1355.22,"endTime":1358.46,"body":"bigger groups have peeled back"},{"speaker":"Greg Uland","startTime":1355.22,"endTime":1358.46,"body":"out of that world a little bit,"},{"speaker":"Greg Uland","startTime":1358.7,"endTime":1362.3,"body":"there's been some volatility"},{"speaker":"Greg Uland","startTime":1358.7,"endTime":1362.3,"body":"that struggled there. You know,"},{"speaker":"Greg Uland","startTime":1362.42,"endTime":1364.58,"body":"with with everything, you're"},{"speaker":"Greg Uland","startTime":1362.42,"endTime":1364.58,"body":"gonna have those ebbs and flows."},{"speaker":"Greg Uland","startTime":1365.06,"endTime":1367.82,"body":"And over the next six to 12"},{"speaker":"Greg Uland","startTime":1365.06,"endTime":1367.82,"body":"months, I do think that we're"},{"speaker":"Greg Uland","startTime":1367.82,"endTime":1372.68,"body":"going to see an increased focus"},{"speaker":"Greg Uland","startTime":1367.82,"endTime":1372.68,"body":"there. And it's important area"},{"speaker":"Greg Uland","startTime":1372.68,"endTime":1376.4,"body":"for for dealers to be able to be"},{"speaker":"Greg Uland","startTime":1372.68,"endTime":1376.4,"body":"successful, react quickly, and"},{"speaker":"Greg Uland","startTime":1376.4,"endTime":1378.23,"body":"have what they need to be"},{"speaker":"Greg Uland","startTime":1376.4,"endTime":1378.23,"body":"successful."},{"speaker":"Michael Cirillo","startTime":1379.07,"endTime":1381.53,"body":"Awesome. Well,"},{"speaker":"Michael Cirillo","startTime":1379.07,"endTime":1381.53,"body":"Greg, listen, it's always fun to"},{"speaker":"Michael Cirillo","startTime":1381.53,"endTime":1383.57,"body":"be able to catch up with you."},{"speaker":"Michael Cirillo","startTime":1381.53,"endTime":1383.57,"body":"We're glad that we were able to"},{"speaker":"Michael Cirillo","startTime":1383.57,"endTime":1386.66,"body":"do that today and want to thank"},{"speaker":"Michael Cirillo","startTime":1383.57,"endTime":1386.66,"body":"you for joining us here on Auto"},{"speaker":"Michael Cirillo","startTime":1386.66,"endTime":1387.11,"body":"Collabs."},{"speaker":"Greg Uland","startTime":1387.56,"endTime":1389.03,"body":"Always a pleasure."},{"speaker":"Greg Uland","startTime":1387.56,"endTime":1389.03,"body":"We'll do it again soon."},{"speaker":"Greg Uland","startTime":1389.03,"endTime":1391.91,"body":"Hopefully, you can you guys can"},{"speaker":"Greg Uland","startTime":1389.03,"endTime":1391.91,"body":"come back on connected, we'll"},{"speaker":"Greg Uland","startTime":1391.91,"endTime":1394.28,"body":"catch up, or I'm sure we'll see"},{"speaker":"Greg Uland","startTime":1391.91,"endTime":1394.28,"body":"NADA."},{"speaker":"Paul J Daly","startTime":1397.43,"endTime":1400.64,"body":"I'm so sad that the"},{"speaker":"Paul J Daly","startTime":1397.43,"endTime":1400.64,"body":"last part of our conversation,"},{"speaker":"Paul J Daly","startTime":1401.18,"endTime":1404.33,"body":"after we hit after we said"},{"speaker":"Paul J Daly","startTime":1401.18,"endTime":1404.33,"body":"goodbye, we like stop recording,"},{"speaker":"Paul J Daly","startTime":1404.33,"endTime":1409.76,"body":"we kept talking. And he told us"},{"speaker":"Paul J Daly","startTime":1404.33,"endTime":1409.76,"body":"that if you laid out a car deal,"},{"speaker":"Paul J Daly","startTime":1409.82,"endTime":1417.32,"body":"end to end, it takes it's 39"},{"speaker":"Paul J Daly","startTime":1409.82,"endTime":1417.32,"body":"feet worth of paper. It's brutal"},{"speaker":"Paul J Daly","startTime":1417.38,"endTime":1419.3,"body":"39 on one deal,"},{"speaker":"Michael Cirillo","startTime":1419.9,"endTime":1422.93,"body":"at one deal"},{"speaker":"Michael Cirillo","startTime":1419.9,"endTime":1422.93,"body":"where I'm sitting all the way to"},{"speaker":"Michael Cirillo","startTime":1422.93,"endTime":1427.19,"body":"the end of my driveway. Right?"},{"speaker":"Michael Cirillo","startTime":1422.93,"endTime":1427.19,"body":"Yeah. Basically, you've measured"},{"speaker":"Michael Cirillo","startTime":1427.19,"endTime":1431.33,"body":"that. I just I've got a good"},{"speaker":"Michael Cirillo","startTime":1427.19,"endTime":1431.33,"body":"sense of distance. Yes, they"},{"speaker":"Michael Cirillo","startTime":1431.33,"endTime":1431.75,"body":"walk see"},{"speaker":"Kyle Mountsier","startTime":1431.75,"endTime":1434.6,"body":"unzips. And this"},{"speaker":"Kyle Mountsier","startTime":1431.75,"endTime":1434.6,"body":"is why I mean, then like, okay,"},{"speaker":"Kyle Mountsier","startTime":1434.6,"endTime":1440.12,"body":"39 feet of paper times a SAR of"},{"speaker":"Kyle Mountsier","startTime":1434.6,"endTime":1440.12,"body":"17 million units. And where do"},{"speaker":"Kyle Mountsier","startTime":1440.12,"endTime":1440.87,"body":"you start loading"},{"speaker":"Paul J Daly","startTime":1441.29,"endTime":1443.12,"body":"bars into the moon?"},{"speaker":"Paul J Daly","startTime":1441.29,"endTime":1443.12,"body":"We're gonna do this calculation"},{"speaker":"Paul J Daly","startTime":1443.12,"endTime":1443.84,"body":"right now or what?"},{"speaker":"Kyle Mountsier","startTime":1444.2,"endTime":1446.33,"body":"Well, either"},{"speaker":"Kyle Mountsier","startTime":1444.2,"endTime":1446.33,"body":"way, you start looking at the"},{"speaker":"Kyle Mountsier","startTime":1446.33,"endTime":1449.99,"body":"impact of like, what, like,"},{"speaker":"Kyle Mountsier","startTime":1446.33,"endTime":1449.99,"body":"let's get that straight before"},{"speaker":"Kyle Mountsier","startTime":1449.99,"endTime":1453.2,"body":"we start talking about EVs."},{"speaker":"Kyle Mountsier","startTime":1449.99,"endTime":1453.2,"body":"Right? Like the number, the"},{"speaker":"Kyle Mountsier","startTime":1453.2,"endTime":1456.65,"body":"number of trees that automotive"},{"speaker":"Kyle Mountsier","startTime":1453.2,"endTime":1456.65,"body":"knocks down every single year"},{"speaker":"Kyle Mountsier","startTime":1456.65,"endTime":1459.08,"body":"because we don't have our"},{"speaker":"Kyle Mountsier","startTime":1456.65,"endTime":1459.08,"body":"digital processes in line. And"},{"speaker":"Kyle Mountsier","startTime":1459.08,"endTime":1461.87,"body":"I'm glad that that Reynolds and"},{"speaker":"Kyle Mountsier","startTime":1459.08,"endTime":1461.87,"body":"Gugu and their suite of"},{"speaker":"Kyle Mountsier","startTime":1461.87,"endTime":1465.65,"body":"companies is working toward"},{"speaker":"Kyle Mountsier","startTime":1461.87,"endTime":1465.65,"body":"toward eliminating or at least"},{"speaker":"Kyle Mountsier","startTime":1465.65,"endTime":1468.74,"body":"dramatically reducing that and a"},{"speaker":"Kyle Mountsier","startTime":1465.65,"endTime":1468.74,"body":"lot of the industry is I'm not"},{"speaker":"Kyle Mountsier","startTime":1468.74,"endTime":1471.05,"body":"saying it's everyone, but that's"},{"speaker":"Kyle Mountsier","startTime":1468.74,"endTime":1471.05,"body":"nuts. I"},{"speaker":"Paul J Daly","startTime":1471.05,"endTime":1473.45,"body":"feel like I'm doing"},{"speaker":"Paul J Daly","startTime":1471.05,"endTime":1473.45,"body":"some calculations that I think"},{"speaker":"Paul J Daly","startTime":1473.48,"endTime":1476.0,"body":"I'm doing them wrong, because"},{"speaker":"Paul J Daly","startTime":1473.48,"endTime":1476.0,"body":"now you don't hear what anybody"},{"speaker":"Paul J Daly","startTime":1476.0,"endTime":1480.11,"body":"else is saying because I'm on my"},{"speaker":"Paul J Daly","startTime":1476.0,"endTime":1480.11,"body":"calculator app and I'm going 39"},{"speaker":"Paul J Daly","startTime":1480.56,"endTime":1485.72,"body":"times would you say 17,000"},{"speaker":"Paul J Daly","startTime":1480.56,"endTime":1485.72,"body":"million 17 million annual Sar."},{"speaker":"Paul J Daly","startTime":1485.96,"endTime":1488.96,"body":"All right, so we're going to 17"},{"speaker":"Paul J Daly","startTime":1485.96,"endTime":1488.96,"body":"million. And now we're going to"},{"speaker":"Paul J Daly","startTime":1488.96,"endTime":1493.52,"body":"divide that by 5280 which is for"},{"speaker":"Paul J Daly","startTime":1488.96,"endTime":1493.52,"body":"the Canadians in the room that"},{"speaker":"Paul J Daly","startTime":1493.52,"endTime":1500.24,"body":"is the distance of a mile."},{"speaker":"Paul J Daly","startTime":1493.52,"endTime":1500.24,"body":"That's 125,000 miles so If we"},{"speaker":"Paul J Daly","startTime":1500.24,"endTime":1502.52,"body":"can figure out how far the moon"},{"speaker":"Paul J Daly","startTime":1500.24,"endTime":1502.52,"body":"is, I feel like we have a social"},{"speaker":"Paul J Daly","startTime":1502.52,"endTime":1507.44,"body":"media post in the works."},{"speaker":"Paul J Daly","startTime":1502.52,"endTime":1507.44,"body":"Everybody's duty, how many?"},{"speaker":"Kyle Mountsier","startTime":1507.92,"endTime":1513.8,"body":"How far is it to"},{"speaker":"Kyle Mountsier","startTime":1507.92,"endTime":1513.8,"body":"the moon 230 200 so we can get"},{"speaker":"Kyle Mountsier","startTime":1513.8,"endTime":1515.0,"body":"halfway to the moon. Okay,"},{"speaker":"Paul J Daly","startTime":1515.18,"endTime":1517.34,"body":"we could get"},{"speaker":"Paul J Daly","startTime":1515.18,"endTime":1517.34,"body":"halfway to the moon every year"},{"speaker":"Paul J Daly","startTime":1517.64,"endTime":1521.45,"body":"in paper that was supplied by"},{"speaker":"Paul J Daly","startTime":1517.64,"endTime":1521.45,"body":"Reynolds Reynolds to the"},{"speaker":"Paul J Daly","startTime":1521.45,"endTime":1524.84,"body":"automotive industry. That's a"},{"speaker":"Paul J Daly","startTime":1521.45,"endTime":1524.84,"body":"good business proposition."},{"speaker":"Kyle Mountsier","startTime":1525.23,"endTime":1527.63,"body":"It's a great"},{"speaker":"Kyle Mountsier","startTime":1525.23,"endTime":1527.63,"body":"business proposition. Oh, man,"},{"speaker":"Paul J Daly","startTime":1527.66,"endTime":1530.18,"body":"the checkouts go."},{"speaker":"Paul J Daly","startTime":1527.66,"endTime":1530.18,"body":"But But I think I mean, I always"},{"speaker":"Paul J Daly","startTime":1530.18,"endTime":1532.64,"body":"love when stuff like that comes"},{"speaker":"Paul J Daly","startTime":1530.18,"endTime":1532.64,"body":"out. Kyle knew when he dropped"},{"speaker":"Paul J Daly","startTime":1532.64,"endTime":1535.13,"body":"that in the interview. He was"},{"speaker":"Paul J Daly","startTime":1532.64,"endTime":1535.13,"body":"like, I knew that was gonna get"},{"speaker":"Paul J Daly","startTime":1535.13,"endTime":1537.95,"body":"the two of you, right? We love"},{"speaker":"Paul J Daly","startTime":1535.13,"endTime":1537.95,"body":"stupid stuff like that. It's not"},{"speaker":"Paul J Daly","startTime":1537.95,"endTime":1541.31,"body":"stupid. It just shows you that"},{"speaker":"Paul J Daly","startTime":1537.95,"endTime":1541.31,"body":"the evolution over time of any"},{"speaker":"Paul J Daly","startTime":1541.31,"endTime":1545.24,"body":"industry doesn't, doesn't"},{"speaker":"Paul J Daly","startTime":1541.31,"endTime":1545.24,"body":"typically, like get rid of"},{"speaker":"Paul J Daly","startTime":1545.24,"endTime":1547.73,"body":"everything they developed up"},{"speaker":"Paul J Daly","startTime":1545.24,"endTime":1547.73,"body":"into that point. They were"},{"speaker":"Paul J Daly","startTime":1547.73,"endTime":1550.01,"body":"making paper back in the 18. Oh,"},{"speaker":"Kyle Mountsier","startTime":1551.21,"endTime":1554.84,"body":"yeah, I mean,"},{"speaker":"Kyle Mountsier","startTime":1551.21,"endTime":1554.84,"body":"156 years. 1800s. Good."},{"speaker":"Paul J Daly","startTime":1554.87,"endTime":1557.6,"body":"Good night. Well,"},{"speaker":"Paul J Daly","startTime":1554.87,"endTime":1557.6,"body":"and they're still making paper"},{"speaker":"Paul J Daly","startTime":1557.66,"endTime":1560.75,"body":"and close the car deal. Contrast"},{"speaker":"Paul J Daly","startTime":1557.66,"endTime":1560.75,"body":"this"},{"speaker":"Michael Cirillo","startTime":1560.75,"endTime":1563.93,"body":"against the the"},{"speaker":"Michael Cirillo","startTime":1560.75,"endTime":1563.93,"body":"news today about it. what"},{"speaker":"Michael Cirillo","startTime":1563.93,"endTime":1567.14,"body":"innovation is it's like, yeah,"},{"speaker":"Michael Cirillo","startTime":1563.93,"endTime":1567.14,"body":"there's a lot about the open AI"},{"speaker":"Michael Cirillo","startTime":1567.14,"endTime":1569.96,"body":"stuff. And there's a lot about"},{"speaker":"Michael Cirillo","startTime":1567.14,"endTime":1569.96,"body":"just AI in general and"},{"speaker":"Michael Cirillo","startTime":1569.96,"endTime":1575.48,"body":"different, you know, doodads,"},{"speaker":"Michael Cirillo","startTime":1569.96,"endTime":1575.48,"body":"and gadgets. But innovation can"},{"speaker":"Michael Cirillo","startTime":1575.51,"endTime":1579.74,"body":"also like for the operators out"},{"speaker":"Michael Cirillo","startTime":1575.51,"endTime":1579.74,"body":"there, innovation is also"},{"speaker":"Michael Cirillo","startTime":1579.74,"endTime":1583.85,"body":"leveraging tools and resources"},{"speaker":"Michael Cirillo","startTime":1579.74,"endTime":1583.85,"body":"that already exist, to create a"},{"speaker":"Michael Cirillo","startTime":1583.85,"endTime":1586.97,"body":"new package to create a new"},{"speaker":"Michael Cirillo","startTime":1583.85,"endTime":1586.97,"body":"experience. They're looking"},{"speaker":"Michael Cirillo","startTime":1586.97,"endTime":1590.78,"body":"inward. So like my point being"},{"speaker":"Michael Cirillo","startTime":1586.97,"endTime":1590.78,"body":"is Reynolds Reynolds is looking"},{"speaker":"Michael Cirillo","startTime":1590.78,"endTime":1593.81,"body":"inward and saying, you know,"},{"speaker":"Michael Cirillo","startTime":1590.78,"endTime":1593.81,"body":"it'd be innovative if we just"},{"speaker":"Michael Cirillo","startTime":1593.81,"endTime":1599.06,"body":"figured out a way to kill all"},{"speaker":"Michael Cirillo","startTime":1593.81,"endTime":1599.06,"body":"this paper, save the planet and,"},{"speaker":"Michael Cirillo","startTime":1599.57,"endTime":1602.93,"body":"and make the process more"},{"speaker":"Michael Cirillo","startTime":1599.57,"endTime":1602.93,"body":"efficient. And therein lies an"},{"speaker":"Michael Cirillo","startTime":1602.96,"endTime":1603.59,"body":"innovation."},{"speaker":"Kyle Mountsier","startTime":1604.13,"endTime":1610.67,"body":"There it is. On"},{"speaker":"Kyle Mountsier","startTime":1604.13,"endTime":1610.67,"body":"behalf of myself, Michael"},{"speaker":"Kyle Mountsier","startTime":1610.67,"endTime":1613.61,"body":"Cirillo, and Paul J. Daly, we"},{"speaker":"Kyle Mountsier","startTime":1610.67,"endTime":1613.61,"body":"really appreciate you joining us"},{"speaker":"Kyle Mountsier","startTime":1613.61,"endTime":1617.3,"body":"on this episode Auto Collabs See"},{"speaker":"Kyle Mountsier","startTime":1613.61,"endTime":1617.3,"body":"you next time. Sign"},{"speaker":"Unknown","startTime":1617.3,"endTime":1620.57,"body":"up for our free and fun"},{"speaker":"Unknown","startTime":1617.3,"endTime":1620.57,"body":"to read daily email for a free"},{"speaker":"Unknown","startTime":1620.57,"endTime":1624.11,"body":"shot of relevant news and"},{"speaker":"Unknown","startTime":1620.57,"endTime":1624.11,"body":"automotive, retail media and pop"},{"speaker":"Unknown","startTime":1624.11,"endTime":1629.24,"body":"culture. You can get it"},{"speaker":"Unknown","startTime":1624.11,"endTime":1629.24,"body":"now@asotu.com That's ASOTU.com"},{"speaker":"Unknown","startTime":1629.69,"endTime":1633.23,"body":"If you love this podcast, please"},{"speaker":"Unknown","startTime":1629.69,"endTime":1633.23,"body":"leave us a review and share it"},{"speaker":"Unknown","startTime":1633.23,"endTime":1636.26,"body":"with a friend. Thanks again for"},{"speaker":"Unknown","startTime":1633.23,"endTime":1636.26,"body":"listening. We'll see you next"},{"speaker":"Unknown","startTime":1636.26,"endTime":1636.47,"body":"time"},{"speaker":"Unknown","startTime":1647.9,"endTime":1653.15,"body":"Welcome to recording"}]}