{"version":"1.0.0","segments":[{"speaker":"Paul J Daly","startTime":0.45,"endTime":3.6,"body":"Kyle, I'm starting"},{"speaker":"Paul J Daly","startTime":0.45,"endTime":3.6,"body":"to feel like I really miss"},{"speaker":"Paul J Daly","startTime":3.6,"endTime":4.02,"body":"Michael"},{"speaker":"Kyle Mountsier","startTime":10.44,"endTime":15.3,"body":"this is Auto"},{"speaker":"Kyle Mountsier","startTime":10.44,"endTime":15.3,"body":"Collabs. I, I'm it's a little"},{"speaker":"Kyle Mountsier","startTime":15.3,"endTime":16.86,"body":"sad to me. You know,"},{"speaker":"Paul J Daly","startTime":16.92,"endTime":19.23,"body":"I mean, I know he's"},{"speaker":"Paul J Daly","startTime":16.92,"endTime":19.23,"body":"me home, he'll be here soon."},{"speaker":"Kyle Mountsier","startTime":19.26,"endTime":21.15,"body":"There's a whole"},{"speaker":"Kyle Mountsier","startTime":19.26,"endTime":21.15,"body":"reason why it's called Auto"},{"speaker":"Kyle Mountsier","startTime":21.15,"endTime":23.31,"body":"Collabs. Lab and"},{"speaker":"Paul J Daly","startTime":23.31,"endTime":25.35,"body":"I do this all the"},{"speaker":"Paul J Daly","startTime":23.31,"endTime":25.35,"body":"time on a bunch of other stuff."},{"speaker":"Paul J Daly","startTime":25.35,"endTime":28.68,"body":"But Michael, I mean, like, who's"},{"speaker":"Paul J Daly","startTime":25.35,"endTime":28.68,"body":"gonna make dumb jokes at the"},{"speaker":"Paul J Daly","startTime":28.68,"endTime":30.96,"body":"right moment? Who's going to ask"},{"speaker":"Paul J Daly","startTime":28.68,"endTime":30.96,"body":"deep questions at the right"},{"speaker":"Paul J Daly","startTime":30.96,"endTime":32.19,"body":"moment? It's not just gonna"},{"speaker":"Kyle Mountsier","startTime":32.19,"endTime":37.35,"body":"be short at all"},{"speaker":"Kyle Mountsier","startTime":32.19,"endTime":37.35,"body":"the moments, you know? Ah, but"},{"speaker":"Kyle Mountsier","startTime":37.35,"endTime":38.73,"body":"I'm wondering, no,"},{"speaker":"Paul J Daly","startTime":38.729,"endTime":41.819,"body":"there you go. You"},{"speaker":"Paul J Daly","startTime":38.729,"endTime":41.819,"body":"get surreal. I'm gonna cut this"},{"speaker":"Paul J Daly","startTime":41.819,"endTime":44.279,"body":"out, tag you in a social post,"},{"speaker":"Paul J Daly","startTime":41.819,"endTime":44.279,"body":"and then you're gonna find out"},{"speaker":"Paul J Daly","startTime":44.279,"endTime":47.459,"body":"and not be surprised what goes"},{"speaker":"Paul J Daly","startTime":44.279,"endTime":47.459,"body":"on when you're not around. But"},{"speaker":"Paul J Daly","startTime":47.549,"endTime":50.669,"body":"today, I'm excited for our"},{"speaker":"Paul J Daly","startTime":47.549,"endTime":50.669,"body":"guests today because I can we"},{"speaker":"Paul J Daly","startTime":50.669,"endTime":54.329,"body":"call them an old friend. He's"},{"speaker":"Paul J Daly","startTime":50.669,"endTime":54.329,"body":"younger than me, maybe. But now"},{"speaker":"Paul J Daly","startTime":54.329,"endTime":57.719,"body":"I start to feel like Greg"},{"speaker":"Paul J Daly","startTime":54.329,"endTime":57.719,"body":"Newland with Reynolds is like,"},{"speaker":"Paul J Daly","startTime":57.719,"endTime":60.809,"body":"we got to we got to, we got an"},{"speaker":"Paul J Daly","startTime":57.719,"endTime":60.809,"body":"energy going now. So now when he"},{"speaker":"Paul J Daly","startTime":60.809,"endTime":62.909,"body":"shows up, you don't have to do"},{"speaker":"Paul J Daly","startTime":60.809,"endTime":62.909,"body":"all the pleasantries we can get"},{"speaker":"Paul J Daly","startTime":62.909,"endTime":63.839,"body":"right to business"},{"speaker":"Kyle Mountsier","startTime":63.869,"endTime":66.089,"body":"get right to"},{"speaker":"Kyle Mountsier","startTime":63.869,"endTime":66.089,"body":"business. He's a CO content"},{"speaker":"Kyle Mountsier","startTime":66.089,"endTime":70.679,"body":"creator, He is diligent with the"},{"speaker":"Kyle Mountsier","startTime":66.089,"endTime":70.679,"body":"way that he works within the"},{"speaker":"Kyle Mountsier","startTime":70.679,"endTime":73.769,"body":"Reynolds organization and"},{"speaker":"Kyle Mountsier","startTime":70.679,"endTime":73.769,"body":"understands everything, that"},{"speaker":"Kyle Mountsier","startTime":73.769,"endTime":78.899,"body":"organization has the capacity"},{"speaker":"Kyle Mountsier","startTime":73.769,"endTime":78.899,"body":"for the data around it, you"},{"speaker":"Kyle Mountsier","startTime":78.899,"endTime":82.679,"body":"know, the product sets like he's"},{"speaker":"Kyle Mountsier","startTime":78.899,"endTime":82.679,"body":"not just I wouldn't he's I think"},{"speaker":"Kyle Mountsier","startTime":82.679,"endTime":84.839,"body":"he's the vice president of"},{"speaker":"Kyle Mountsier","startTime":82.679,"endTime":84.839,"body":"marketing. He's not just a"},{"speaker":"Kyle Mountsier","startTime":84.839,"endTime":88.859,"body":"marketer, he is no ruin through"},{"speaker":"Kyle Mountsier","startTime":84.839,"endTime":88.859,"body":"participant in the operations of"},{"speaker":"Kyle Mountsier","startTime":88.859,"endTime":90.749,"body":"the business. So that was that"},{"speaker":"Kyle Mountsier","startTime":88.859,"endTime":90.749,"body":"makes"},{"speaker":"Paul J Daly","startTime":90.75,"endTime":93.36,"body":"the best marketers"},{"speaker":"Paul J Daly","startTime":90.75,"endTime":93.36,"body":"absolutely understand"},{"speaker":"Paul J Daly","startTime":93.36,"endTime":97.14,"body":"operations. And they have they"},{"speaker":"Paul J Daly","startTime":93.36,"endTime":97.14,"body":"have, like you you say it,"},{"speaker":"Paul J Daly","startTime":97.29,"endTime":100.62,"body":"marketing is like, the heart of"},{"speaker":"Paul J Daly","startTime":97.29,"endTime":100.62,"body":"the business, like whatever it"},{"speaker":"Paul J Daly","startTime":100.62,"endTime":103.77,"body":"is, you say more eloquently, but"},{"speaker":"Paul J Daly","startTime":100.62,"endTime":103.77,"body":"that's like, they have to be"},{"speaker":"Paul J Daly","startTime":103.77,"endTime":107.25,"body":"connected to all the different"},{"speaker":"Paul J Daly","startTime":103.77,"endTime":107.25,"body":"extremities of the business. And"},{"speaker":"Paul J Daly","startTime":107.25,"endTime":109.92,"body":"Reynolds has a couple different"},{"speaker":"Paul J Daly","startTime":107.25,"endTime":109.92,"body":"extremities. I mean, like, we're"},{"speaker":"Paul J Daly","startTime":109.92,"endTime":112.23,"body":"not just talking about arms and"},{"speaker":"Paul J Daly","startTime":109.92,"endTime":112.23,"body":"legs, like this is like a"},{"speaker":"Paul J Daly","startTime":112.23,"endTime":115.56,"body":"centipede, right, right. In"},{"speaker":"Paul J Daly","startTime":112.23,"endTime":115.56,"body":"every third printing check, like"},{"speaker":"Paul J Daly","startTime":115.56,"endTime":117.99,"body":"there's all the things he talks"},{"speaker":"Paul J Daly","startTime":115.56,"endTime":117.99,"body":"about last time. Either way, we"},{"speaker":"Paul J Daly","startTime":117.99,"endTime":121.8,"body":"hope you enjoy this next chapter"},{"speaker":"Paul J Daly","startTime":117.99,"endTime":121.8,"body":"of our conversations with"},{"speaker":"Paul J Daly","startTime":121.8,"endTime":122.31,"body":"regular"},{"speaker":"Kyle Mountsier","startTime":127.68,"endTime":130.62,"body":"Hey, we're"},{"speaker":"Kyle Mountsier","startTime":127.68,"endTime":130.62,"body":"already laughing here with Greg"},{"speaker":"Kyle Mountsier","startTime":130.65,"endTime":134.76,"body":"over Reynolds. And, man, it's"},{"speaker":"Kyle Mountsier","startTime":130.65,"endTime":134.76,"body":"just always a pleasure to hang"},{"speaker":"Kyle Mountsier","startTime":134.76,"endTime":137.64,"body":"out with you. You've always got"},{"speaker":"Kyle Mountsier","startTime":134.76,"endTime":137.64,"body":"insights and laughs and, and"},{"speaker":"Kyle Mountsier","startTime":137.64,"endTime":140.79,"body":"goofy things to chat with us. So"},{"speaker":"Kyle Mountsier","startTime":137.64,"endTime":140.79,"body":"welcome to another episode of"},{"speaker":"Kyle Mountsier","startTime":140.79,"endTime":141.72,"body":"Auto Collabs. Man,"},{"speaker":"Greg Uland","startTime":141.81,"endTime":143.52,"body":"appreciate it for"},{"speaker":"Greg Uland","startTime":141.81,"endTime":143.52,"body":"sure. Hope it's not too goofy"},{"speaker":"Greg Uland","startTime":143.52,"endTime":143.85,"body":"today."},{"speaker":"Kyle Mountsier","startTime":145.44,"endTime":147.72,"body":"I'm all in on"},{"speaker":"Kyle Mountsier","startTime":145.44,"endTime":147.72,"body":"the goofy, but we're gonna get"},{"speaker":"Kyle Mountsier","startTime":147.72,"endTime":151.11,"body":"right down to it. Because, you"},{"speaker":"Kyle Mountsier","startTime":147.72,"endTime":151.11,"body":"know, a lot of times on Auto"},{"speaker":"Kyle Mountsier","startTime":151.11,"endTime":153.75,"body":"Collabs. We go through a little"},{"speaker":"Kyle Mountsier","startTime":151.11,"endTime":153.75,"body":"bit of story. And we've heard"},{"speaker":"Kyle Mountsier","startTime":153.75,"endTime":157.35,"body":"your story before. Actually,"},{"speaker":"Kyle Mountsier","startTime":153.75,"endTime":157.35,"body":"this is random. My father in law"},{"speaker":"Kyle Mountsier","startTime":157.35,"endTime":162.78,"body":"is actually here right now. In"},{"speaker":"Kyle Mountsier","startTime":157.35,"endTime":162.78,"body":"the 90s. My father in law was"},{"speaker":"Kyle Mountsier","startTime":162.81,"endTime":168.96,"body":"was the agency of record for"},{"speaker":"Kyle Mountsier","startTime":162.81,"endTime":168.96,"body":"Reynolds right away. Yeah. So"},{"speaker":"Kyle Mountsier","startTime":168.99,"endTime":173.55,"body":"yeah, he has an agency out of"},{"speaker":"Kyle Mountsier","startTime":168.99,"endTime":173.55,"body":"out of Cincinnati, and was like"},{"speaker":"Kyle Mountsier","startTime":173.55,"endTime":176.25,"body":"the agency of record for all of"},{"speaker":"Kyle Mountsier","startTime":173.55,"endTime":176.25,"body":"Reynolds."},{"speaker":"Greg Uland","startTime":176.46,"endTime":179.01,"body":"When So when was"},{"speaker":"Greg Uland","startTime":176.46,"endTime":179.01,"body":"that? Like what part in the 90s?"},{"speaker":"Kyle Mountsier","startTime":180.21,"endTime":182.61,"body":"Like, mid to"},{"speaker":"Kyle Mountsier","startTime":180.21,"endTime":182.61,"body":"late 90s. It would have been so"},{"speaker":"Kyle Mountsier","startTime":183.0,"endTime":187.05,"body":"Oh, man. I think the company was"},{"speaker":"Kyle Mountsier","startTime":183.0,"endTime":187.05,"body":"named sunrise at that point."},{"speaker":"Kyle Mountsier","startTime":187.14,"endTime":191.07,"body":"Okay. I don't know if you. I"},{"speaker":"Kyle Mountsier","startTime":187.14,"endTime":191.07,"body":"can't remember when you started."},{"speaker":"Kyle Mountsier","startTime":191.07,"endTime":192.24,"body":"But I started."},{"speaker":"Greg Uland","startTime":192.72,"endTime":194.25,"body":"Yeah. Oh, wait, I"},{"speaker":"Greg Uland","startTime":192.72,"endTime":194.25,"body":"started."},{"speaker":"Kyle Mountsier","startTime":195.51,"endTime":199.71,"body":"But yes, it was"},{"speaker":"Kyle Mountsier","startTime":195.51,"endTime":199.71,"body":"it was right. Yeah, so it would"},{"speaker":"Kyle Mountsier","startTime":199.71,"endTime":202.89,"body":"have been he was like, it was"},{"speaker":"Kyle Mountsier","startTime":199.71,"endTime":202.89,"body":"like 95 to 98 or 99, or"},{"speaker":"Kyle Mountsier","startTime":202.89,"endTime":206.37,"body":"something like that. So and I"},{"speaker":"Kyle Mountsier","startTime":202.89,"endTime":206.37,"body":"don't know, like exactly what"},{"speaker":"Kyle Mountsier","startTime":206.37,"endTime":210.36,"body":"the outputs were. But yeah, so I"},{"speaker":"Kyle Mountsier","startTime":206.37,"endTime":210.36,"body":"had no clue that I had that much"},{"speaker":"Kyle Mountsier","startTime":210.36,"endTime":212.76,"body":"like family history with"},{"speaker":"Kyle Mountsier","startTime":210.36,"endTime":212.76,"body":"Reynolds. So"},{"speaker":"Greg Uland","startTime":212.76,"endTime":216.84,"body":"99 was actually, you"},{"speaker":"Greg Uland","startTime":212.76,"endTime":216.84,"body":"know, last year at NADA, so not"},{"speaker":"Greg Uland","startTime":216.84,"endTime":221.34,"body":"24. But 23 at NADA, you know, we"},{"speaker":"Greg Uland","startTime":216.84,"endTime":221.34,"body":"launched our new logo and kind"},{"speaker":"Greg Uland","startTime":221.34,"endTime":223.89,"body":"of, you know, got on this this"},{"speaker":"Greg Uland","startTime":221.34,"endTime":223.89,"body":"track that we're on right now"},{"speaker":"Greg Uland","startTime":223.89,"endTime":227.25,"body":"and went through a lot of"},{"speaker":"Greg Uland","startTime":223.89,"endTime":227.25,"body":"history with the company leading"},{"speaker":"Greg Uland","startTime":227.25,"endTime":232.26,"body":"up to that. And 99 was the time"},{"speaker":"Greg Uland","startTime":227.25,"endTime":232.26,"body":"prior to last year that that we"},{"speaker":"Greg Uland","startTime":232.26,"endTime":235.74,"body":"had kind of created a new logo."},{"speaker":"Greg Uland","startTime":232.26,"endTime":235.74,"body":"And so I wonder if there was"},{"speaker":"Greg Uland","startTime":235.74,"endTime":238.53,"body":"some transition there, Where"},{"speaker":"Greg Uland","startTime":235.74,"endTime":238.53,"body":"were your Father and like, we"},{"speaker":"Greg Uland","startTime":238.53,"endTime":242.61,"body":"were like, I probably have stuff"},{"speaker":"Greg Uland","startTime":238.53,"endTime":242.61,"body":"in my office here. With examples"},{"speaker":"Greg Uland","startTime":242.61,"endTime":244.95,"body":"of, you know, how we launched it"},{"speaker":"Greg Uland","startTime":242.61,"endTime":244.95,"body":"was when we launched our first"},{"speaker":"Greg Uland","startTime":244.95,"endTime":247.38,"body":"website, and it was when we had"},{"speaker":"Greg Uland","startTime":244.95,"endTime":247.38,"body":"a new logo and so there's a lot"},{"speaker":"Greg Uland","startTime":247.38,"endTime":250.56,"body":"a lot of stuff so there might be"},{"speaker":"Greg Uland","startTime":247.38,"endTime":250.56,"body":"some some meat that we can at"},{"speaker":"Greg Uland","startTime":250.56,"endTime":251.73,"body":"least get he's literally"},{"speaker":"Kyle Mountsier","startTime":251.73,"endTime":254.04,"body":"right outside"},{"speaker":"Kyle Mountsier","startTime":251.73,"endTime":254.04,"body":"the store right now. We could go"},{"speaker":"Kyle Mountsier","startTime":254.04,"endTime":260.28,"body":"grab it. Quick, he's watching"},{"speaker":"Kyle Mountsier","startTime":254.04,"endTime":260.28,"body":"Harry Potter. Oh, that's,"},{"speaker":"Paul J Daly","startTime":261.479,"endTime":264.149,"body":"that's amazing. No,"},{"speaker":"Paul J Daly","startTime":261.479,"endTime":264.149,"body":"we can't do that we have we have"},{"speaker":"Paul J Daly","startTime":265.979,"endTime":270.329,"body":"data to talk about. We have"},{"speaker":"Paul J Daly","startTime":265.979,"endTime":270.329,"body":"dealers to help out. Right? Like"},{"speaker":"Paul J Daly","startTime":270.329,"endTime":272.669,"body":"this, this study that, you know,"},{"speaker":"Paul J Daly","startTime":270.329,"endTime":272.669,"body":"I'm looking over some bullet"},{"speaker":"Paul J Daly","startTime":272.669,"endTime":276.629,"body":"points and kinda reviewing it."},{"speaker":"Paul J Daly","startTime":272.669,"endTime":276.629,"body":"It seems like some very"},{"speaker":"Paul J Daly","startTime":276.659,"endTime":280.259,"body":"actionable information for"},{"speaker":"Paul J Daly","startTime":276.659,"endTime":280.259,"body":"dealers to take, especially as"},{"speaker":"Paul J Daly","startTime":280.259,"endTime":283.169,"body":"it pertains to conquest."},{"speaker":"Paul J Daly","startTime":280.259,"endTime":283.169,"body":"Everyone's trying to figure out"},{"speaker":"Paul J Daly","startTime":283.259,"endTime":285.029,"body":"where they're going to get this,"},{"speaker":"Paul J Daly","startTime":283.259,"endTime":285.029,"body":"like we're back to playing the"},{"speaker":"Paul J Daly","startTime":285.029,"endTime":288.119,"body":"ground game. As an industry,"},{"speaker":"Paul J Daly","startTime":285.029,"endTime":288.119,"body":"right? There's no more there's"},{"speaker":"Paul J Daly","startTime":288.119,"endTime":290.159,"body":"no more it's going to come in"},{"speaker":"Paul J Daly","startTime":288.119,"endTime":290.159,"body":"and everybody knows that. We've"},{"speaker":"Paul J Daly","startTime":290.159,"endTime":292.199,"body":"been talking about it for the"},{"speaker":"Paul J Daly","startTime":290.159,"endTime":292.199,"body":"best better part of nine months"},{"speaker":"Paul J Daly","startTime":292.199,"endTime":294.449,"body":"now. So why don't you walk us"},{"speaker":"Paul J Daly","startTime":292.199,"endTime":294.449,"body":"through a little bit about what"},{"speaker":"Paul J Daly","startTime":294.449,"endTime":297.359,"body":"this data is and like how it can"},{"speaker":"Paul J Daly","startTime":294.449,"endTime":297.359,"body":"really inform some dealers"},{"speaker":"Paul J Daly","startTime":297.359,"endTime":299.579,"body":"decisions, specifically around"},{"speaker":"Paul J Daly","startTime":297.359,"endTime":299.579,"body":"conquest."},{"speaker":"Greg Uland","startTime":299.82,"endTime":301.8,"body":"Yeah. So we've been"},{"speaker":"Greg Uland","startTime":299.82,"endTime":301.8,"body":"doing this for quite a few years"},{"speaker":"Greg Uland","startTime":301.8,"endTime":305.61,"body":"now. But basically, we look at"},{"speaker":"Greg Uland","startTime":301.8,"endTime":305.61,"body":"over the calendar year, every"},{"speaker":"Greg Uland","startTime":305.61,"endTime":309.33,"body":"trade in across the US with"},{"speaker":"Greg Uland","startTime":305.61,"endTime":309.33,"body":"transactional data, DMS data, so"},{"speaker":"Greg Uland","startTime":309.33,"endTime":312.3,"body":"every every trade and across the"},{"speaker":"Greg Uland","startTime":309.33,"endTime":312.3,"body":"US, and then what vehicle was"},{"speaker":"Greg Uland","startTime":312.3,"endTime":315.78,"body":"purchased on that trade. And so"},{"speaker":"Greg Uland","startTime":312.3,"endTime":315.78,"body":"it's a pretty broad set of data."},{"speaker":"Greg Uland","startTime":315.78,"endTime":318.84,"body":"But there's some really"},{"speaker":"Greg Uland","startTime":315.78,"endTime":318.84,"body":"interesting things that seems"},{"speaker":"Greg Uland","startTime":318.84,"endTime":321.36,"body":"that always stand out in every"},{"speaker":"Greg Uland","startTime":318.84,"endTime":321.36,"body":"report that's similar to this"},{"speaker":"Greg Uland","startTime":321.36,"endTime":324.06,"body":"has kind of similar numbers. But"},{"speaker":"Greg Uland","startTime":321.36,"endTime":324.06,"body":"I love that this is true"},{"speaker":"Greg Uland","startTime":324.06,"endTime":326.34,"body":"transactional data. So you can"},{"speaker":"Greg Uland","startTime":324.06,"endTime":326.34,"body":"really dig into and you can look"},{"speaker":"Greg Uland","startTime":326.34,"endTime":329.31,"body":"at it by geography, and there's"},{"speaker":"Greg Uland","startTime":326.34,"endTime":329.31,"body":"all kinds of nuance to it. But"},{"speaker":"Greg Uland","startTime":330.12,"endTime":334.89,"body":"so retention across the US"},{"speaker":"Greg Uland","startTime":330.12,"endTime":334.89,"body":"across all brands is a"},{"speaker":"Greg Uland","startTime":334.89,"endTime":339.96,"body":"staggering 40 43.7%. So it's,"},{"speaker":"Greg Uland","startTime":334.89,"endTime":339.96,"body":"it's crazy how six out of 10"},{"speaker":"Greg Uland","startTime":339.96,"endTime":342.12,"body":"people aren't going to drive the"},{"speaker":"Greg Uland","startTime":339.96,"endTime":342.12,"body":"same makeup vehicle that they're"},{"speaker":"Greg Uland","startTime":342.12,"endTime":345.96,"body":"in today. You know, and that's"},{"speaker":"Greg Uland","startTime":342.12,"endTime":345.96,"body":"something that the dealership"},{"speaker":"Greg Uland","startTime":346.02,"endTime":349.32,"body":"can't control. Right? The"},{"speaker":"Greg Uland","startTime":346.02,"endTime":349.32,"body":"retailer that's not the retailer"},{"speaker":"Greg Uland","startTime":349.32,"endTime":352.17,"body":"isn't isn't convincing someone"},{"speaker":"Greg Uland","startTime":349.32,"endTime":352.17,"body":"to drive a Ford or drive a Chevy"},{"speaker":"Greg Uland","startTime":352.17,"endTime":355.02,"body":"or drive a Honda, right? They're"},{"speaker":"Greg Uland","startTime":352.17,"endTime":355.02,"body":"convincing them to buy from"},{"speaker":"Greg Uland","startTime":355.02,"endTime":359.88,"body":"them. So the cards are kind of"},{"speaker":"Greg Uland","startTime":355.02,"endTime":359.88,"body":"stacked, stacked against us in a"},{"speaker":"Greg Uland","startTime":359.88,"endTime":362.16,"body":"lot of ways. Just because, I"},{"speaker":"Kyle Mountsier","startTime":362.16,"endTime":364.41,"body":"mean, that's"},{"speaker":"Kyle Mountsier","startTime":362.16,"endTime":364.41,"body":"brand loyal. That's not dealer"},{"speaker":"Kyle Mountsier","startTime":364.41,"endTime":367.71,"body":"loyal. Right? So you probably"},{"speaker":"Kyle Mountsier","startTime":364.41,"endTime":367.71,"body":"see even a low ID and it could"},{"speaker":"Kyle Mountsier","startTime":367.71,"endTime":372.39,"body":"be brand loyal to us brand loyal"},{"speaker":"Kyle Mountsier","startTime":367.71,"endTime":372.39,"body":"to new. So that's like overall"},{"speaker":"Kyle Mountsier","startTime":372.39,"endTime":377.43,"body":"brand brand loyalty, right? Yep."},{"speaker":"Kyle Mountsier","startTime":372.39,"endTime":377.43,"body":"Yep. Yeah, so that's, that's a"},{"speaker":"Kyle Mountsier","startTime":377.43,"endTime":381.42,"body":"wild thing. Actually, there was"},{"speaker":"Kyle Mountsier","startTime":377.43,"endTime":381.42,"body":"a lot of conversation as we went"},{"speaker":"Kyle Mountsier","startTime":381.42,"endTime":386.49,"body":"through COVID, about declining"},{"speaker":"Kyle Mountsier","startTime":381.42,"endTime":386.49,"body":"loyalty, right. So looking at,"},{"speaker":"Kyle Mountsier","startTime":386.67,"endTime":389.25,"body":"you know, it looks like actually"},{"speaker":"Kyle Mountsier","startTime":386.67,"endTime":389.25,"body":"loyalty, I think over the last"},{"speaker":"Kyle Mountsier","startTime":389.25,"endTime":391.59,"body":"year has come up a couple of"},{"speaker":"Kyle Mountsier","startTime":389.25,"endTime":391.59,"body":"percentages. Yeah, that's a"},{"speaker":"Kyle Mountsier","startTime":391.59,"endTime":395.76,"body":"change. You know, from from the"},{"speaker":"Kyle Mountsier","startTime":391.59,"endTime":395.76,"body":"middle of a pandemic, when it"},{"speaker":"Kyle Mountsier","startTime":395.76,"endTime":398.07,"body":"was basically buy whatever"},{"speaker":"Kyle Mountsier","startTime":395.76,"endTime":398.07,"body":"inventories available. So we're"},{"speaker":"Kyle Mountsier","startTime":398.07,"endTime":402.48,"body":"seeing loyalty return a little"},{"speaker":"Kyle Mountsier","startTime":398.07,"endTime":402.48,"body":"bit, which is a, you know, an"},{"speaker":"Kyle Mountsier","startTime":402.51,"endTime":405.84,"body":"interesting pattern to pay"},{"speaker":"Kyle Mountsier","startTime":402.51,"endTime":405.84,"body":"attention to. But it's still,"},{"speaker":"Kyle Mountsier","startTime":405.99,"endTime":410.22,"body":"you know, when you look at like,"},{"speaker":"Kyle Mountsier","startTime":405.99,"endTime":410.22,"body":"Hey, 40, only four out of 10"},{"speaker":"Kyle Mountsier","startTime":410.22,"endTime":413.4,"body":"people actually buying the same"},{"speaker":"Kyle Mountsier","startTime":410.22,"endTime":413.4,"body":"brand, it takes a lot of work,"},{"speaker":"Kyle Mountsier","startTime":413.55,"endTime":416.82,"body":"when that's not even dealer"},{"speaker":"Kyle Mountsier","startTime":413.55,"endTime":416.82,"body":"loyal to figure out how to keep,"},{"speaker":"Kyle Mountsier","startTime":416.82,"endTime":421.56,"body":"especially for new franchises"},{"speaker":"Kyle Mountsier","startTime":416.82,"endTime":421.56,"body":"keep people in the brand, which"},{"speaker":"Kyle Mountsier","startTime":421.56,"endTime":424.98,"body":"is I think, like it's a, it's a"},{"speaker":"Kyle Mountsier","startTime":421.56,"endTime":424.98,"body":"massive opportunity for dealers"},{"speaker":"Kyle Mountsier","startTime":424.98,"endTime":428.31,"body":"to figure out how to leverage"},{"speaker":"Kyle Mountsier","startTime":424.98,"endTime":428.31,"body":"marketing to move people back"},{"speaker":"Kyle Mountsier","startTime":428.31,"endTime":430.14,"body":"into their brand, and not just"},{"speaker":"Kyle Mountsier","startTime":428.31,"endTime":430.14,"body":"the brand, but to the"},{"speaker":"Kyle Mountsier","startTime":430.14,"endTime":431.25,"body":"dealership. Right,"},{"speaker":"Greg Uland","startTime":431.28,"endTime":433.77,"body":"right. I think it"},{"speaker":"Greg Uland","startTime":431.28,"endTime":433.77,"body":"lends itself also when you think"},{"speaker":"Greg Uland","startTime":433.77,"endTime":436.89,"body":"about even after sales, right?"},{"speaker":"Greg Uland","startTime":433.77,"endTime":436.89,"body":"And you think about where that"},{"speaker":"Greg Uland","startTime":436.89,"endTime":439.26,"body":"relationship lies, because at"},{"speaker":"Greg Uland","startTime":436.89,"endTime":439.26,"body":"the end of the day, brand"},{"speaker":"Greg Uland","startTime":439.26,"endTime":441.54,"body":"retention is really going to be"},{"speaker":"Greg Uland","startTime":439.26,"endTime":441.54,"body":"about your experience with the"},{"speaker":"Greg Uland","startTime":441.54,"endTime":444.87,"body":"car, right? You you buy it?"},{"speaker":"Greg Uland","startTime":441.54,"endTime":444.87,"body":"Initially, you buy it initially,"},{"speaker":"Greg Uland","startTime":444.87,"endTime":448.14,"body":"because it's big steel a little"},{"speaker":"Greg Uland","startTime":444.87,"endTime":448.14,"body":"bit, right, for some reason or"},{"speaker":"Greg Uland","startTime":448.14,"endTime":451.56,"body":"another, you want to be in that"},{"speaker":"Greg Uland","startTime":448.14,"endTime":451.56,"body":"car, it's a lot of ways a"},{"speaker":"Greg Uland","startTime":451.56,"endTime":455.61,"body":"reflection of who you are. But"},{"speaker":"Greg Uland","startTime":451.56,"endTime":455.61,"body":"then over the next 2356 years,"},{"speaker":"Greg Uland","startTime":455.61,"endTime":458.13,"body":"whatever it is that you own that"},{"speaker":"Greg Uland","startTime":455.61,"endTime":458.13,"body":"car, you're going to, you're"},{"speaker":"Greg Uland","startTime":458.13,"endTime":460.95,"body":"going to experience it right and"},{"speaker":"Greg Uland","startTime":458.13,"endTime":460.95,"body":"the way that you experience that"},{"speaker":"Greg Uland","startTime":460.95,"endTime":463.23,"body":"car is going to determine"},{"speaker":"Greg Uland","startTime":460.95,"endTime":463.23,"body":"whether or not you come back and"},{"speaker":"Greg Uland","startTime":463.23,"endTime":466.35,"body":"buy that same car again, or that"},{"speaker":"Greg Uland","startTime":463.23,"endTime":466.35,"body":"same make again. And that's"},{"speaker":"Greg Uland","startTime":466.35,"endTime":469.14,"body":"where you're going to have more"},{"speaker":"Greg Uland","startTime":466.35,"endTime":469.14,"body":"touch points as a dealer, again,"},{"speaker":"Greg Uland","startTime":469.14,"endTime":471.09,"body":"you're not going to completely"},{"speaker":"Greg Uland","startTime":469.14,"endTime":471.09,"body":"influence whether or not they're"},{"speaker":"Greg Uland","startTime":471.09,"endTime":475.02,"body":"going to buy another Toyota. But"},{"speaker":"Greg Uland","startTime":471.09,"endTime":475.02,"body":"you can certainly have some"},{"speaker":"Greg Uland","startTime":475.02,"endTime":477.09,"body":"level of impact in that after"},{"speaker":"Greg Uland","startTime":475.02,"endTime":477.09,"body":"sales experience. You know, we"},{"speaker":"Greg Uland","startTime":477.09,"endTime":479.04,"body":"focus a lot on the sales"},{"speaker":"Greg Uland","startTime":477.09,"endTime":479.04,"body":"experience, which is great, we"},{"speaker":"Greg Uland","startTime":479.04,"endTime":482.91,"body":"should. But we also need to"},{"speaker":"Greg Uland","startTime":479.04,"endTime":482.91,"body":"focus on that, that ownership"},{"speaker":"Greg Uland","startTime":482.91,"endTime":484.92,"body":"experience the full ownership"},{"speaker":"Greg Uland","startTime":482.91,"endTime":484.92,"body":"experience, and not just the"},{"speaker":"Greg Uland","startTime":484.92,"endTime":487.05,"body":"transactions and the touch"},{"speaker":"Greg Uland","startTime":484.92,"endTime":487.05,"body":"points that we get, you know,"},{"speaker":"Greg Uland","startTime":487.05,"endTime":488.64,"body":"every year in the dealership."},{"speaker":"Unknown","startTime":489.39,"endTime":492.45,"body":"You know, you mentioned"},{"speaker":"Unknown","startTime":489.39,"endTime":492.45,"body":"ownership experience. One of the"},{"speaker":"Unknown","startTime":492.45,"endTime":495.93,"body":"data points in the report."},{"speaker":"Unknown","startTime":492.45,"endTime":495.93,"body":"Basically the note is that"},{"speaker":"Unknown","startTime":495.93,"endTime":499.71,"body":"premium brands are conquesting"},{"speaker":"Unknown","startTime":495.93,"endTime":499.71,"body":"Ford and Toyota drivers at"},{"speaker":"Unknown","startTime":499.71,"endTime":503.34,"body":"surprisingly high rates. Yeah,"},{"speaker":"Unknown","startTime":499.71,"endTime":503.34,"body":"right. When I think ownership"},{"speaker":"Unknown","startTime":503.34,"endTime":506.31,"body":"experience and you think of"},{"speaker":"Unknown","startTime":503.34,"endTime":506.31,"body":"premium brands you think like"},{"speaker":"Unknown","startTime":506.31,"endTime":509.61,"body":"that's what they zero in on more"},{"speaker":"Unknown","startTime":506.31,"endTime":509.61,"body":"than anything else? Yeah,"},{"speaker":"Greg Uland","startTime":509.88,"endTime":512.22,"body":"yeah. When you look"},{"speaker":"Greg Uland","startTime":509.88,"endTime":512.22,"body":"at those, you think a premium"},{"speaker":"Greg Uland","startTime":512.22,"endTime":513.87,"body":"brand, we kind of break it out"},{"speaker":"Greg Uland","startTime":512.22,"endTime":513.87,"body":"into different segments and"},{"speaker":"Greg Uland","startTime":513.87,"endTime":517.2,"body":"premium even. But when you look"},{"speaker":"Greg Uland","startTime":513.87,"endTime":517.2,"body":"at those, you would think"},{"speaker":"Greg Uland","startTime":517.47,"endTime":520.65,"body":"they're probably conquesting"},{"speaker":"Greg Uland","startTime":517.47,"endTime":520.65,"body":"majority of customers from other"},{"speaker":"Greg Uland","startTime":520.65,"endTime":523.59,"body":"premium brands, right? There's"},{"speaker":"Greg Uland","startTime":520.65,"endTime":523.59,"body":"each other. Yep. Yeah, you know,"},{"speaker":"Greg Uland","startTime":523.59,"endTime":526.44,"body":"Mercedes and BMW, it's like they"},{"speaker":"Greg Uland","startTime":523.59,"endTime":526.44,"body":"should be conquesting from each"},{"speaker":"Greg Uland","startTime":526.44,"endTime":529.65,"body":"other. But when you when you"},{"speaker":"Greg Uland","startTime":526.44,"endTime":529.65,"body":"really break it down, you can"},{"speaker":"Greg Uland","startTime":529.65,"endTime":534.54,"body":"kind of go brand by brand. Ford,"},{"speaker":"Greg Uland","startTime":529.65,"endTime":534.54,"body":"Ford and GM are in part of his"},{"speaker":"Greg Uland","startTime":534.54,"endTime":537.06,"body":"market share, right there. They"},{"speaker":"Greg Uland","startTime":534.54,"endTime":537.06,"body":"are large market share players."},{"speaker":"Greg Uland","startTime":537.06,"endTime":540.06,"body":"So there's more opportunities"},{"speaker":"Greg Uland","startTime":537.06,"endTime":540.06,"body":"out there. But they're not"},{"speaker":"Greg Uland","startTime":540.06,"endTime":543.18,"body":"bouncing buyer. buyers aren't"},{"speaker":"Greg Uland","startTime":540.06,"endTime":543.18,"body":"bouncing so much between the"},{"speaker":"Greg Uland","startTime":543.18,"endTime":546.78,"body":"exact same segment a lot are"},{"speaker":"Greg Uland","startTime":543.18,"endTime":546.78,"body":"actually pulling up into those"},{"speaker":"Greg Uland","startTime":546.78,"endTime":547.56,"body":"premium segments."},{"speaker":"Unknown","startTime":549.75,"endTime":553.35,"body":"So I'm looking at some"},{"speaker":"Unknown","startTime":549.75,"endTime":553.35,"body":"of the other points. truck"},{"speaker":"Unknown","startTime":553.35,"endTime":558.33,"body":"owners seems like they're still"},{"speaker":"Unknown","startTime":553.35,"endTime":558.33,"body":"being truck owners 72.5%"},{"speaker":"Unknown","startTime":558.33,"endTime":560.58,"body":"likelihood of purchasing another"},{"speaker":"Unknown","startTime":558.33,"endTime":560.58,"body":"truck."},{"speaker":"Greg Uland","startTime":560.67,"endTime":563.37,"body":"Yeah, so that one's"},{"speaker":"Greg Uland","startTime":560.67,"endTime":563.37,"body":"interesting. Because it's a"},{"speaker":"Greg Uland","startTime":563.37,"endTime":566.52,"body":"unique segment, right trucks, if"},{"speaker":"Greg Uland","startTime":563.37,"endTime":566.52,"body":"you buy a reason to buy a truck,"},{"speaker":"Greg Uland","startTime":566.55,"endTime":568.59,"body":"right, and you have probably"},{"speaker":"Greg Uland","startTime":566.55,"endTime":568.59,"body":"you're probably going to buy"},{"speaker":"Greg Uland","startTime":568.59,"endTime":572.79,"body":"another truck. But what's what"},{"speaker":"Greg Uland","startTime":568.59,"endTime":572.79,"body":"was most interesting to me and"},{"speaker":"Greg Uland","startTime":572.79,"endTime":575.25,"body":"it kind of has been doing this"},{"speaker":"Greg Uland","startTime":572.79,"endTime":575.25,"body":"for the last couple of years,"},{"speaker":"Greg Uland","startTime":575.25,"endTime":579.06,"body":"but it's accelerated this year,"},{"speaker":"Greg Uland","startTime":575.25,"endTime":579.06,"body":"is the actual brand loyalty"},{"speaker":"Greg Uland","startTime":579.06,"endTime":581.43,"body":"inside of those truck buyers"},{"speaker":"Greg Uland","startTime":579.06,"endTime":581.43,"body":"inside of that truck segment has"},{"speaker":"Greg Uland","startTime":581.43,"endTime":584.49,"body":"gone up pretty dramatically. So"},{"speaker":"Greg Uland","startTime":581.43,"endTime":584.49,"body":"GM trucks are the only brand"},{"speaker":"Greg Uland","startTime":584.79,"endTime":588.48,"body":"that keep over 50% of their"},{"speaker":"Greg Uland","startTime":584.79,"endTime":588.48,"body":"drivers. So even you know the"},{"speaker":"Greg Uland","startTime":588.51,"endTime":590.28,"body":"dominant Ford right if you're no"},{"speaker":"Paul J Daly","startTime":590.28,"endTime":592.89,"body":"that's really"},{"speaker":"Paul J Daly","startTime":590.28,"endTime":592.89,"body":"interesting. GM GMC."},{"speaker":"Kyle Mountsier","startTime":593.189,"endTime":596.549,"body":"Yep. Yeah,"},{"speaker":"Kyle Mountsier","startTime":593.189,"endTime":596.549,"body":"because Ford historically, like"},{"speaker":"Kyle Mountsier","startTime":596.549,"endTime":600.749,"body":"you think about just extreme"},{"speaker":"Kyle Mountsier","startTime":596.549,"endTime":600.749,"body":"loyalty, but there's Clearly,"},{"speaker":"Kyle Mountsier","startTime":601.109,"endTime":604.649,"body":"pressure in the market from"},{"speaker":"Kyle Mountsier","startTime":601.109,"endTime":604.649,"body":"other brands, changing the way"},{"speaker":"Kyle Mountsier","startTime":604.649,"endTime":607.559,"body":"that the loyalty happens,"},{"speaker":"Kyle Mountsier","startTime":604.649,"endTime":607.559,"body":"obviously, there's a lot of hum"},{"speaker":"Kyle Mountsier","startTime":607.589,"endTime":612.839,"body":"homogeny, across trucks, I feel."},{"speaker":"Kyle Mountsier","startTime":607.589,"endTime":612.839,"body":"And so you get that change,"},{"speaker":"Kyle Mountsier","startTime":612.839,"endTime":617.519,"body":"that's a, it's a dramatic stat,"},{"speaker":"Kyle Mountsier","startTime":612.839,"endTime":617.519,"body":"in my opinion when you've got"},{"speaker":"Kyle Mountsier","startTime":617.519,"endTime":622.739,"body":"72% likely to purchase another"},{"speaker":"Kyle Mountsier","startTime":617.519,"endTime":622.739,"body":"truck, but the likelihood of"},{"speaker":"Kyle Mountsier","startTime":622.739,"endTime":627.659,"body":"them not purchasing another"},{"speaker":"Kyle Mountsier","startTime":622.739,"endTime":627.659,"body":"truck from you is like lower as"},{"speaker":"Kyle Mountsier","startTime":627.659,"endTime":632.279,"body":"a delta. I feel like that's"},{"speaker":"Kyle Mountsier","startTime":627.659,"endTime":632.279,"body":"like, especially for a domestic"},{"speaker":"Kyle Mountsier","startTime":632.279,"endTime":636.479,"body":"dealer to really zero in on that"},{"speaker":"Kyle Mountsier","startTime":632.279,"endTime":636.479,"body":"segment and figure out how to"},{"speaker":"Kyle Mountsier","startTime":636.659,"endTime":641.039,"body":"retain that customer is probably"},{"speaker":"Kyle Mountsier","startTime":636.659,"endTime":641.039,"body":"a high likelihood if you if the"},{"speaker":"Kyle Mountsier","startTime":641.039,"endTime":644.669,"body":"communication pattern at the"},{"speaker":"Kyle Mountsier","startTime":641.039,"endTime":644.669,"body":"after sales pattern is really"},{"speaker":"Kyle Mountsier","startTime":644.669,"endTime":645.809,"body":"strong. Right?"},{"speaker":"Greg Uland","startTime":645.929,"endTime":648.029,"body":"Yeah, yeah. So how"},{"speaker":"Greg Uland","startTime":645.929,"endTime":648.029,"body":"do you retain that customer, but"},{"speaker":"Greg Uland","startTime":648.029,"endTime":652.019,"body":"so forth, as an example, right?"},{"speaker":"Greg Uland","startTime":648.029,"endTime":652.019,"body":"So 40 Look at it. So don't get"},{"speaker":"Greg Uland","startTime":652.019,"endTime":656.069,"body":"me wrong. 47% is fourth"},{"speaker":"Greg Uland","startTime":652.019,"endTime":656.069,"body":"retention number. So if you're"},{"speaker":"Greg Uland","startTime":656.069,"endTime":659.069,"body":"if you're in a Ford truck, right"},{"speaker":"Greg Uland","startTime":656.069,"endTime":659.069,"body":"f150, or arrangements is grouped"},{"speaker":"Greg Uland","startTime":659.069,"endTime":662.609,"body":"together. So Ford truck, you're"},{"speaker":"Greg Uland","startTime":659.069,"endTime":662.609,"body":"in a Ford truck 47% of the"},{"speaker":"Greg Uland","startTime":662.609,"endTime":665.099,"body":"people that trade those that are"},{"speaker":"Greg Uland","startTime":662.609,"endTime":665.099,"body":"going to buy another Ford truck."},{"speaker":"Greg Uland","startTime":665.399,"endTime":669.599,"body":"So you look at that, and you go,"},{"speaker":"Greg Uland","startTime":665.399,"endTime":669.599,"body":"okay, if I'm a Ford dealer, it"},{"speaker":"Greg Uland","startTime":669.599,"endTime":671.909,"body":"might be a good idea to not be"},{"speaker":"Greg Uland","startTime":669.599,"endTime":671.909,"body":"scared of selling some Chevy"},{"speaker":"Greg Uland","startTime":671.909,"endTime":675.449,"body":"trucks, right? Like somebody,"},{"speaker":"Greg Uland","startTime":671.909,"endTime":675.449,"body":"they're gonna buy a truck. So"},{"speaker":"Greg Uland","startTime":675.449,"endTime":677.909,"body":"how do I stop appropriately to"},{"speaker":"Greg Uland","startTime":675.449,"endTime":677.909,"body":"make sure that I keep that"},{"speaker":"Greg Uland","startTime":677.909,"endTime":679.919,"body":"customer? Forget about the"},{"speaker":"Greg Uland","startTime":677.909,"endTime":679.919,"body":"vehicle for a second? Like, how"},{"speaker":"Greg Uland","startTime":679.919,"endTime":684.989,"body":"do I keep the customer? So you"},{"speaker":"Greg Uland","startTime":679.919,"endTime":684.989,"body":"can really, this is? Yeah,"},{"speaker":"Paul J Daly","startTime":684.99,"endTime":686.88,"body":"so like to put that"},{"speaker":"Paul J Daly","startTime":684.99,"endTime":686.88,"body":"together? In case you missed it?"},{"speaker":"Paul J Daly","startTime":686.91,"endTime":687.06,"body":"How"},{"speaker":"Kyle Mountsier","startTime":687.059,"endTime":689.189,"body":"do you stop the"},{"speaker":"Kyle Mountsier","startTime":687.059,"endTime":689.189,"body":"use cars that are right for the"},{"speaker":"Kyle Mountsier","startTime":689.189,"endTime":691.409,"body":"conquesting? Right, because"},{"speaker":"Paul J Daly","startTime":691.41,"endTime":694.92,"body":"if 72% of the truck"},{"speaker":"Paul J Daly","startTime":691.41,"endTime":694.92,"body":"buyers are buying another truck,"},{"speaker":"Paul J Daly","startTime":695.31,"endTime":699.6,"body":"and only 47% of them are buying"},{"speaker":"Paul J Daly","startTime":695.31,"endTime":699.6,"body":"a Ford truck, like coming back"},{"speaker":"Paul J Daly","startTime":699.6,"endTime":703.62,"body":"to Ford that the difference is"},{"speaker":"Paul J Daly","startTime":699.6,"endTime":703.62,"body":"almost 30% of those buyers are"},{"speaker":"Paul J Daly","startTime":703.62,"endTime":706.68,"body":"going to buy a different brand"},{"speaker":"Paul J Daly","startTime":703.62,"endTime":706.68,"body":"truck. So you're saying like you"},{"speaker":"Paul J Daly","startTime":706.68,"endTime":708.84,"body":"might be a better have the"},{"speaker":"Paul J Daly","startTime":706.68,"endTime":708.84,"body":"different brand trucks on your"},{"speaker":"Paul J Daly","startTime":708.84,"endTime":711.42,"body":"lot so that you can keep the"},{"speaker":"Paul J Daly","startTime":708.84,"endTime":711.42,"body":"buyer even though they're not"},{"speaker":"Paul J Daly","startTime":711.42,"endTime":712.62,"body":"going to be brand loyal to Ford."},{"speaker":"Kyle Mountsier","startTime":712.71,"endTime":714.93,"body":"Yeah. And I"},{"speaker":"Kyle Mountsier","startTime":712.71,"endTime":714.93,"body":"think that's that's the same"},{"speaker":"Kyle Mountsier","startTime":714.93,"endTime":719.76,"body":"thing with the Ford and Toyota"},{"speaker":"Kyle Mountsier","startTime":714.93,"endTime":719.76,"body":"buyers. defecting more to"},{"speaker":"Kyle Mountsier","startTime":719.76,"endTime":722.64,"body":"premium brands is like, hey,"},{"speaker":"Kyle Mountsier","startTime":719.76,"endTime":722.64,"body":"maybe you need to have those,"},{"speaker":"Kyle Mountsier","startTime":722.94,"endTime":728.31,"body":"you know, late model year."},{"speaker":"Kyle Mountsier","startTime":722.94,"endTime":728.31,"body":"premium brands in your used car"},{"speaker":"Kyle Mountsier","startTime":728.31,"endTime":732.18,"body":"inventory as a comparison. Like"},{"speaker":"Kyle Mountsier","startTime":728.31,"endTime":732.18,"body":"that's a stocking strategy right"},{"speaker":"Kyle Mountsier","startTime":732.18,"endTime":732.69,"body":"there. Yeah."},{"speaker":"Greg Uland","startTime":733.2,"endTime":736.2,"body":"Yeah. When you look"},{"speaker":"Greg Uland","startTime":733.2,"endTime":736.2,"body":"at us vehicles, I mean, I think"},{"speaker":"Greg Uland","startTime":736.2,"endTime":740.4,"body":"this year, we're gonna see a"},{"speaker":"Greg Uland","startTime":736.2,"endTime":740.4,"body":"pretty decent importance put on"},{"speaker":"Greg Uland","startTime":740.4,"endTime":743.16,"body":"us vehicles across across"},{"speaker":"Greg Uland","startTime":740.4,"endTime":743.16,"body":"retailers. When you look at some"},{"speaker":"Greg Uland","startTime":743.16,"endTime":746.88,"body":"of the numbers I was looking at"},{"speaker":"Greg Uland","startTime":743.16,"endTime":746.88,"body":"this. Earlier this week, I think"},{"speaker":"Greg Uland","startTime":746.88,"endTime":750.03,"body":"it was but you know, when you"},{"speaker":"Greg Uland","startTime":746.88,"endTime":750.03,"body":"look at actual vehicle sales,"},{"speaker":"Greg Uland","startTime":750.03,"endTime":752.7,"body":"and you look at combined sales,"},{"speaker":"Greg Uland","startTime":750.03,"endTime":752.7,"body":"so new sales, we kind of know"},{"speaker":"Greg Uland","startTime":752.7,"endTime":755.07,"body":"what those look like us sales,"},{"speaker":"Greg Uland","startTime":752.7,"endTime":755.07,"body":"some of us pay attention. But"},{"speaker":"Greg Uland","startTime":755.34,"endTime":758.97,"body":"when you look at the combined"},{"speaker":"Greg Uland","startTime":755.34,"endTime":758.97,"body":"number last year, so 2023 had"},{"speaker":"Greg Uland","startTime":758.97,"endTime":763.26,"body":"the lowest number of combined"},{"speaker":"Greg Uland","startTime":758.97,"endTime":763.26,"body":"sales since 2012. So just just"},{"speaker":"Greg Uland","startTime":763.26,"endTime":768.81,"body":"over 51 million. So you know,"},{"speaker":"Greg Uland","startTime":763.26,"endTime":768.81,"body":"which when you look at that, you"},{"speaker":"Greg Uland","startTime":768.81,"endTime":771.57,"body":"got to imagine that we're"},{"speaker":"Greg Uland","startTime":768.81,"endTime":771.57,"body":"probably not going to go go down"},{"speaker":"Greg Uland","startTime":771.57,"endTime":775.38,"body":"much from there. So we I look"},{"speaker":"Greg Uland","startTime":771.57,"endTime":775.38,"body":"back to 2010, which was just"},{"speaker":"Greg Uland","startTime":775.38,"endTime":778.65,"body":"under 50 million, and we're just"},{"speaker":"Greg Uland","startTime":775.38,"endTime":778.65,"body":"over 50 million last year. So"},{"speaker":"Greg Uland","startTime":778.65,"endTime":782.55,"body":"we're probably going to see some"},{"speaker":"Greg Uland","startTime":778.65,"endTime":782.55,"body":"level of increase in overall"},{"speaker":"Greg Uland","startTime":782.55,"endTime":785.79,"body":"vehicle sales. Not to mention"},{"speaker":"Greg Uland","startTime":782.55,"endTime":785.79,"body":"when you look at I don't know if"},{"speaker":"Greg Uland","startTime":785.79,"endTime":787.47,"body":"there's a correlation or"},{"speaker":"Greg Uland","startTime":785.79,"endTime":787.47,"body":"causation. I think it's"},{"speaker":"Greg Uland","startTime":787.47,"endTime":791.4,"body":"causation. But when you look at"},{"speaker":"Greg Uland","startTime":787.47,"endTime":791.4,"body":"election years, usually there's"},{"speaker":"Greg Uland","startTime":791.4,"endTime":793.98,"body":"there's general optimism, right"},{"speaker":"Greg Uland","startTime":791.4,"endTime":793.98,"body":"either no matter which side of"},{"speaker":"Greg Uland","startTime":793.98,"endTime":797.64,"body":"the aisle you fall on, you"},{"speaker":"Greg Uland","startTime":793.98,"endTime":797.64,"body":"change is coming, right? Or"},{"speaker":"Greg Uland","startTime":797.64,"endTime":799.26,"body":"things aren't, you know, things"},{"speaker":"Greg Uland","startTime":797.64,"endTime":799.26,"body":"are gonna stay the same. And you"},{"speaker":"Greg Uland","startTime":799.26,"endTime":801.57,"body":"like, yeah, one way or the"},{"speaker":"Greg Uland","startTime":799.26,"endTime":801.57,"body":"other. Right? Something good,"},{"speaker":"Greg Uland","startTime":801.63,"endTime":805.05,"body":"right? Yeah. of optimism. So"},{"speaker":"Greg Uland","startTime":801.63,"endTime":805.05,"body":"anyway, heading into into the"},{"speaker":"Greg Uland","startTime":805.05,"endTime":807.36,"body":"election year, we got that going"},{"speaker":"Greg Uland","startTime":805.05,"endTime":807.36,"body":"for us. But then also when you"},{"speaker":"Greg Uland","startTime":807.36,"endTime":812.49,"body":"look at the mix of new to us, so"},{"speaker":"Greg Uland","startTime":807.36,"endTime":812.49,"body":"last year, had the highest"},{"speaker":"Greg Uland","startTime":812.49,"endTime":815.31,"body":"percentage of basically total"},{"speaker":"Greg Uland","startTime":812.49,"endTime":815.31,"body":"vehicle sales. So when you look"},{"speaker":"Greg Uland","startTime":815.31,"endTime":819.45,"body":"at new news combined, the"},{"speaker":"Greg Uland","startTime":815.31,"endTime":819.45,"body":"highest percentage of new"},{"speaker":"Greg Uland","startTime":819.45,"endTime":824.46,"body":"vehicles making up that total"},{"speaker":"Greg Uland","startTime":819.45,"endTime":824.46,"body":"vehicle sales since 2012 2016."},{"speaker":"Greg Uland","startTime":825.33,"endTime":825.93,"body":"So over"},{"speaker":"Kyle Mountsier","startTime":825.929,"endTime":827.849,"body":"over 32 makes a"},{"speaker":"Kyle Mountsier","startTime":825.929,"endTime":827.849,"body":"lot of sense, because we had"},{"speaker":"Kyle Mountsier","startTime":827.849,"endTime":832.679,"body":"inventory for the first time."},{"speaker":"Kyle Mountsier","startTime":827.849,"endTime":832.679,"body":"And there was the most incentive"},{"speaker":"Kyle Mountsier","startTime":832.709,"endTime":835.979,"body":"put on new vehicle interest"},{"speaker":"Kyle Mountsier","startTime":832.709,"endTime":835.979,"body":"rates for manufacturers, which"},{"speaker":"Kyle Mountsier","startTime":835.979,"endTime":839.039,"body":"were helping the affordability"},{"speaker":"Kyle Mountsier","startTime":835.979,"endTime":839.039,"body":"issue which wasn't able to be"},{"speaker":"Kyle Mountsier","startTime":839.039,"endTime":841.709,"body":"helped with rising interest"},{"speaker":"Kyle Mountsier","startTime":839.039,"endTime":841.709,"body":"rates on used car. So it makes"},{"speaker":"Kyle Mountsier","startTime":841.739,"endTime":845.189,"body":"it makes sense, the new vehicle"},{"speaker":"Kyle Mountsier","startTime":841.739,"endTime":845.189,"body":"sales would be at a at a high"},{"speaker":"Kyle Mountsier","startTime":845.249,"endTime":846.509,"body":"last year, for sure."},{"speaker":"Greg Uland","startTime":846.6,"endTime":848.64,"body":"Right. But, you"},{"speaker":"Greg Uland","startTime":846.6,"endTime":848.64,"body":"know, when you look over time,"},{"speaker":"Greg Uland","startTime":848.64,"endTime":850.65,"body":"it's probably not gonna stay"},{"speaker":"Greg Uland","startTime":848.64,"endTime":850.65,"body":"there certainly not increase."},{"speaker":"Greg Uland","startTime":850.68,"endTime":853.32,"body":"Right, right. So from a"},{"speaker":"Greg Uland","startTime":850.68,"endTime":853.32,"body":"percentage perspective and a"},{"speaker":"Greg Uland","startTime":853.32,"endTime":856.65,"body":"unit perspective, we're probably"},{"speaker":"Greg Uland","startTime":853.32,"endTime":856.65,"body":"going to see more used vehicles"},{"speaker":"Greg Uland","startTime":857.1,"endTime":860.28,"body":"becoming an important part of"},{"speaker":"Greg Uland","startTime":857.1,"endTime":860.28,"body":"the dealerships retail strategy,"},{"speaker":"Greg Uland","startTime":860.37,"endTime":861.72,"body":"I think in 24."},{"speaker":"Unknown","startTime":862.83,"endTime":866.16,"body":"So also in the report,"},{"speaker":"Unknown","startTime":862.83,"endTime":866.16,"body":"one of the indicators or one of"},{"speaker":"Unknown","startTime":866.16,"endTime":869.13,"body":"the assumptions is that the cost"},{"speaker":"Unknown","startTime":866.16,"endTime":869.13,"body":"of borrowing likely is going to"},{"speaker":"Unknown","startTime":869.13,"endTime":872.16,"body":"stay high. You have any more"},{"speaker":"Unknown","startTime":869.13,"endTime":872.16,"body":"depth on that I mean, financing"},{"speaker":"Unknown","startTime":872.16,"endTime":874.29,"body":"and interest rates, huge"},{"speaker":"Unknown","startTime":872.16,"endTime":874.29,"body":"conversation. Everybody's"},{"speaker":"Unknown","startTime":874.29,"endTime":877.29,"body":"watching has any any more pulled"},{"speaker":"Unknown","startTime":874.29,"endTime":877.29,"body":"out of the report other than"},{"speaker":"Unknown","startTime":877.29,"endTime":878.7,"body":"that? No,"},{"speaker":"Greg Uland","startTime":878.7,"endTime":881.19,"body":"I mean, it's really"},{"speaker":"Greg Uland","startTime":878.7,"endTime":881.19,"body":"just looking at the way the Feds"},{"speaker":"Greg Uland","startTime":881.19,"endTime":883.71,"body":"acting right and where they're"},{"speaker":"Greg Uland","startTime":881.19,"endTime":883.71,"body":"putting rates and how they're"},{"speaker":"Greg Uland","startTime":884.22,"endTime":888.27,"body":"reluctant to to come down. So"},{"speaker":"Greg Uland","startTime":884.22,"endTime":888.27,"body":"you know, I think everybody's"},{"speaker":"Greg Uland","startTime":888.27,"endTime":892.53,"body":"prediction has been pretty"},{"speaker":"Greg Uland","startTime":888.27,"endTime":892.53,"body":"conservative here recently on"},{"speaker":"Greg Uland","startTime":892.53,"endTime":895.02,"body":"what 24 is going to look like as"},{"speaker":"Greg Uland","startTime":892.53,"endTime":895.02,"body":"far as rate reductions if there"},{"speaker":"Greg Uland","startTime":895.02,"endTime":898.92,"body":"are any. So when you when you"},{"speaker":"Greg Uland","startTime":895.02,"endTime":898.92,"body":"look at it, you know cars are"},{"speaker":"Greg Uland","startTime":898.92,"endTime":900.96,"body":"expensive new cars at I don't"},{"speaker":"Greg Uland","startTime":898.92,"endTime":900.96,"body":"know what was average price last"},{"speaker":"Greg Uland","startTime":900.96,"endTime":903.9,"body":"year 40 grand or something, it"},{"speaker":"Greg Uland","startTime":900.96,"endTime":903.9,"body":"was a tie whatever it is darn"},{"speaker":"Greg Uland","startTime":903.93,"endTime":908.1,"body":"darn near 50 grand. Which is"},{"speaker":"Greg Uland","startTime":903.93,"endTime":908.1,"body":"funny. Funny story, I watch"},{"speaker":"Greg Uland","startTime":908.1,"endTime":911.85,"body":"this, this video every now and"},{"speaker":"Greg Uland","startTime":908.1,"endTime":911.85,"body":"then. And it's got a clip in it"},{"speaker":"Greg Uland","startTime":912.21,"endTime":917.79,"body":"of this Escalade commercial, and"},{"speaker":"Greg Uland","startTime":912.21,"endTime":917.79,"body":"it was talking about how, you"},{"speaker":"Greg Uland","startTime":917.79,"endTime":924.3,"body":"know, an Escalade just hit"},{"speaker":"Greg Uland","startTime":917.79,"endTime":924.3,"body":"$50,000 There's no way there's"},{"speaker":"Greg Uland","startTime":924.3,"endTime":927.27,"body":"no way imagine a personal"},{"speaker":"Greg Uland","startTime":924.3,"endTime":927.27,"body":"consumer is going to spend 50"},{"speaker":"Greg Uland","startTime":927.27,"endTime":931.32,"body":"grand to put a vehicle in their"},{"speaker":"Greg Uland","startTime":927.27,"endTime":931.32,"body":"own driveway. And now it's like,"},{"speaker":"Greg Uland","startTime":931.35,"endTime":931.92,"body":"not escalate"},{"speaker":"Paul J Daly","startTime":931.92,"endTime":932.94,"body":"to like 120."},{"speaker":"Kyle Mountsier","startTime":934.799,"endTime":937.139,"body":"That's"},{"speaker":"Kyle Mountsier","startTime":934.799,"endTime":937.139,"body":"unbelievable. You got to send us"},{"speaker":"Kyle Mountsier","startTime":937.139,"endTime":937.529,"body":"that."},{"speaker":"Paul J Daly","startTime":938.73,"endTime":944.04,"body":"You can't get like"},{"speaker":"Paul J Daly","startTime":938.73,"endTime":944.04,"body":"a Corolla now for 50 or so it"},{"speaker":"Paul J Daly","startTime":944.04,"endTime":946.56,"body":"feels like let me read a couple"},{"speaker":"Paul J Daly","startTime":944.04,"endTime":946.56,"body":"more of these points, kind of"},{"speaker":"Paul J Daly","startTime":946.56,"endTime":949.59,"body":"going back a little bit to the"},{"speaker":"Paul J Daly","startTime":946.56,"endTime":949.59,"body":"conquest. So basically, just"},{"speaker":"Paul J Daly","startTime":949.59,"endTime":951.3,"body":"want to make sure people can"},{"speaker":"Paul J Daly","startTime":949.59,"endTime":951.3,"body":"hear him in case they don't see"},{"speaker":"Paul J Daly","startTime":951.3,"endTime":956.13,"body":"the report overall brand"},{"speaker":"Paul J Daly","startTime":951.3,"endTime":956.13,"body":"retention 43.7%. Toyota has the"},{"speaker":"Paul J Daly","startTime":956.13,"endTime":961.71,"body":"highest retention at 60.1%. No"},{"speaker":"Paul J Daly","startTime":956.13,"endTime":961.71,"body":"big surprise there. Here's an"},{"speaker":"Paul J Daly","startTime":961.71,"endTime":966.03,"body":"interesting one. Nissan is a"},{"speaker":"Paul J Daly","startTime":961.71,"endTime":966.03,"body":"target on every mainstream"},{"speaker":"Paul J Daly","startTime":966.03,"endTime":967.59,"body":"brands conquest list."},{"speaker":"Greg Uland","startTime":968.01,"endTime":970.08,"body":"Yeah, shocked me. I"},{"speaker":"Greg Uland","startTime":968.01,"endTime":970.08,"body":"don't know, there was just"},{"speaker":"Greg Uland","startTime":970.08,"endTime":973.74,"body":"consistency across every brand"},{"speaker":"Greg Uland","startTime":970.08,"endTime":973.74,"body":"that Nissan was in the top five"},{"speaker":"Greg Uland","startTime":973.77,"endTime":974.49,"body":"conquests"},{"speaker":"Paul J Daly","startTime":974.52,"endTime":977.19,"body":"for I mean, I"},{"speaker":"Paul J Daly","startTime":974.52,"endTime":977.19,"body":"guess. Okay, so if I, if I like"},{"speaker":"Paul J Daly","startTime":977.19,"endTime":980.31,"body":"just quickly try to think"},{"speaker":"Paul J Daly","startTime":977.19,"endTime":980.31,"body":"through that. Nissan has"},{"speaker":"Paul J Daly","startTime":980.31,"endTime":984.24,"body":"definitely seen as kind of like,"},{"speaker":"Paul J Daly","startTime":980.31,"endTime":984.24,"body":"not going to quite like a"},{"speaker":"Paul J Daly","startTime":984.24,"endTime":986.49,"body":"starting position, like a"},{"speaker":"Paul J Daly","startTime":984.24,"endTime":986.49,"body":"Mitsubishi like to get into a"},{"speaker":"Paul J Daly","startTime":986.49,"endTime":989.4,"body":"new car, but Nissan's also like"},{"speaker":"Paul J Daly","startTime":986.49,"endTime":989.4,"body":"kind of like the quality of"},{"speaker":"Paul J Daly","startTime":989.4,"endTime":991.62,"body":"vehicles and that like the"},{"speaker":"Paul J Daly","startTime":989.4,"endTime":991.62,"body":"appeal they've started to have"},{"speaker":"Paul J Daly","startTime":991.62,"endTime":994.2,"body":"with some tech and things are"},{"speaker":"Paul J Daly","startTime":991.62,"endTime":994.2,"body":"putting in there definitely"},{"speaker":"Paul J Daly","startTime":994.32,"endTime":998.73,"body":"moves them a little bit closer"},{"speaker":"Paul J Daly","startTime":994.32,"endTime":998.73,"body":"to like a transition into Kia,"},{"speaker":"Paul J Daly","startTime":998.73,"endTime":1003.23,"body":"Hyundai. You know, some? I don't"},{"speaker":"Paul J Daly","startTime":998.73,"endTime":1003.23,"body":"know, what's another brand that"},{"speaker":"Paul J Daly","startTime":1003.26,"endTime":1006.2,"body":"that kind of has that little"},{"speaker":"Paul J Daly","startTime":1003.26,"endTime":1006.2,"body":"Tech Tech kind of feel to it. So"},{"speaker":"Paul J Daly","startTime":1006.2,"endTime":1009.95,"body":"I guess it makes sense that"},{"speaker":"Paul J Daly","startTime":1006.2,"endTime":1009.95,"body":"like, the Nissan buyers coming"},{"speaker":"Paul J Daly","startTime":1009.95,"endTime":1012.2,"body":"out of their Nissan they got"},{"speaker":"Paul J Daly","startTime":1009.95,"endTime":1012.2,"body":"that they made it to the other"},{"speaker":"Paul J Daly","startTime":1012.2,"endTime":1015.59,"body":"end might be a really good bump"},{"speaker":"Paul J Daly","startTime":1012.2,"endTime":1015.59,"body":"set into another brand."},{"speaker":"Kyle Mountsier","startTime":1015.65,"endTime":1018.68,"body":"Well, and if you"},{"speaker":"Kyle Mountsier","startTime":1015.65,"endTime":1018.68,"body":"look at it, Paul, similar to"},{"speaker":"Kyle Mountsier","startTime":1018.68,"endTime":1023.33,"body":"Toyota, but not with the brand"},{"speaker":"Kyle Mountsier","startTime":1018.68,"endTime":1023.33,"body":"equity of Toyota, is they have"},{"speaker":"Kyle Mountsier","startTime":1023.33,"endTime":1026.78,"body":"one of the widest vehicle"},{"speaker":"Kyle Mountsier","startTime":1023.33,"endTime":1026.78,"body":"lineup."},{"speaker":"Paul J Daly","startTime":1026.809,"endTime":1028.789,"body":"That's a great"},{"speaker":"Paul J Daly","startTime":1026.809,"endTime":1028.789,"body":"point. Right? So"},{"speaker":"Kyle Mountsier","startTime":1028.79,"endTime":1031.07,"body":"when you look at"},{"speaker":"Kyle Mountsier","startTime":1028.79,"endTime":1031.07,"body":"it, and not just that, but from"},{"speaker":"Kyle Mountsier","startTime":1031.07,"endTime":1033.98,"body":"a price point perspective, they"},{"speaker":"Kyle Mountsier","startTime":1031.07,"endTime":1033.98,"body":"have a very, very wide price"},{"speaker":"Kyle Mountsier","startTime":1033.98,"endTime":1038.72,"body":"point. Yeah. And so if you look,"},{"speaker":"Kyle Mountsier","startTime":1033.98,"endTime":1038.72,"body":"any OEM essentially can look at"},{"speaker":"Kyle Mountsier","startTime":1039.05,"endTime":1045.23,"body":"a Nissan buyer and find a"},{"speaker":"Kyle Mountsier","startTime":1039.05,"endTime":1045.23,"body":"segment that matches their"},{"speaker":"Kyle Mountsier","startTime":1045.23,"endTime":1048.08,"body":"target audience. So that's,"},{"speaker":"Kyle Mountsier","startTime":1045.23,"endTime":1048.08,"body":"that's where that kind of starts"},{"speaker":"Kyle Mountsier","startTime":1048.08,"endTime":1052.46,"body":"to make sense for me is, you"},{"speaker":"Kyle Mountsier","startTime":1048.08,"endTime":1052.46,"body":"know, a Kia could be seen"},{"speaker":"Kyle Mountsier","startTime":1052.49,"endTime":1056.15,"body":"conquesting sales from them easy"},{"speaker":"Kyle Mountsier","startTime":1052.49,"endTime":1056.15,"body":"and also some of the luxury and"},{"speaker":"Kyle Mountsier","startTime":1056.15,"endTime":1060.17,"body":"the highlights and even sports"},{"speaker":"Kyle Mountsier","startTime":1056.15,"endTime":1060.17,"body":"cars and larger crossover"},{"speaker":"Kyle Mountsier","startTime":1060.17,"endTime":1064.58,"body":"utility vehicles and things like"},{"speaker":"Kyle Mountsier","startTime":1060.17,"endTime":1064.58,"body":"that, like all have segments"},{"speaker":"Kyle Mountsier","startTime":1064.58,"endTime":1067.73,"body":"that they could target from"},{"speaker":"Kyle Mountsier","startTime":1064.58,"endTime":1067.73,"body":"Nissan. So that's a watch out of"},{"speaker":"Kyle Mountsier","startTime":1067.73,"endTime":1071.72,"body":"your Nissan dealer, you know,"},{"speaker":"Kyle Mountsier","startTime":1067.73,"endTime":1071.72,"body":"coming for you well"},{"speaker":"Paul J Daly","startTime":1071.72,"endTime":1073.43,"body":"back to the use car"},{"speaker":"Paul J Daly","startTime":1071.72,"endTime":1073.43,"body":"strategy,"},{"speaker":"Kyle Mountsier","startTime":1073.64,"endTime":1075.65,"body":"right yeah, back"},{"speaker":"Kyle Mountsier","startTime":1073.64,"endTime":1075.65,"body":"all the way"},{"speaker":"Paul J Daly","startTime":1075.65,"endTime":1076.91,"body":"back around we get"},{"speaker":"Kyle Mountsier","startTime":1077.599,"endTime":1081.049,"body":"that I love it."},{"speaker":"Kyle Mountsier","startTime":1077.599,"endTime":1081.049,"body":"That's so much fun. Well hey, at"},{"speaker":"Kyle Mountsier","startTime":1081.049,"endTime":1084.499,"body":"time of recording, we're gonna"},{"speaker":"Kyle Mountsier","startTime":1081.049,"endTime":1084.499,"body":"be coming and hanging out with"},{"speaker":"Kyle Mountsier","startTime":1084.529,"endTime":1089.179,"body":"the team at Reynolds at the"},{"speaker":"Kyle Mountsier","startTime":1084.529,"endTime":1089.179,"body":"location so you can't wait if if"},{"speaker":"Kyle Mountsier","startTime":1089.179,"endTime":1092.659,"body":"this has come out afterwards. We"},{"speaker":"Kyle Mountsier","startTime":1089.179,"endTime":1092.659,"body":"might have a couple sneak peeks"},{"speaker":"Kyle Mountsier","startTime":1092.659,"endTime":1096.799,"body":"around around the area there in"},{"speaker":"Kyle Mountsier","startTime":1092.659,"endTime":1096.799,"body":"the behind the scenes what"},{"speaker":"Kyle Mountsier","startTime":1096.799,"endTime":1099.529,"body":"happens down at Reynolds and"},{"speaker":"Kyle Mountsier","startTime":1096.799,"endTime":1099.529,"body":"anything that we shouldn't be"},{"speaker":"Kyle Mountsier","startTime":1099.889,"endTime":1103.039,"body":"watching out for excited for on"},{"speaker":"Kyle Mountsier","startTime":1099.889,"endTime":1103.039,"body":"the grounds of the Reynolds"},{"speaker":"Kyle Mountsier","startTime":1103.039,"endTime":1103.759,"body":"headquarters?"},{"speaker":"Greg Uland","startTime":1104.3,"endTime":1105.59,"body":"Sure. I mean a"},{"speaker":"Greg Uland","startTime":1104.3,"endTime":1105.59,"body":"couple of new things well, you"},{"speaker":"Greg Uland","startTime":1105.59,"endTime":1107.63,"body":"tear me down on the workout"},{"speaker":"Greg Uland","startTime":1105.59,"endTime":1107.63,"body":"before you gotta get on a plane"},{"speaker":"Greg Uland","startTime":1107.63,"endTime":1110.0,"body":"so you won't get to see the gym"},{"speaker":"Greg Uland","startTime":1107.63,"endTime":1110.0,"body":"I guess but I was excited"},{"speaker":"Paul J Daly","startTime":1110.0,"endTime":1112.58,"body":"to have Kyle well"},{"speaker":"Paul J Daly","startTime":1110.0,"endTime":1112.58,"body":"we can go see the gym. Good"},{"speaker":"Paul J Daly","startTime":1112.58,"endTime":1115.46,"body":"Steve doesn't want just want to"},{"speaker":"Paul J Daly","startTime":1112.58,"endTime":1115.46,"body":"go get all like run three miles"},{"speaker":"Paul J Daly","startTime":1115.46,"endTime":1118.13,"body":"and then go get in line next"},{"speaker":"Paul J Daly","startTime":1115.46,"endTime":1118.13,"body":"everybody that doesn't want him"},{"speaker":"Paul J Daly","startTime":1118.13,"endTime":1120.02,"body":"next to them in line because he"},{"speaker":"Paul J Daly","startTime":1118.13,"endTime":1120.02,"body":"just worked out?"},{"speaker":"Greg Uland","startTime":1120.77,"endTime":1122.6,"body":"No, definitely have"},{"speaker":"Greg Uland","startTime":1120.77,"endTime":1122.6,"body":"to check out a couple of things."},{"speaker":"Greg Uland","startTime":1122.6,"endTime":1126.71,"body":"We'll check out one our security"},{"speaker":"Greg Uland","startTime":1122.6,"endTime":1126.71,"body":"operations center SOC that we"},{"speaker":"Greg Uland","startTime":1126.71,"endTime":1128.96,"body":"built out this year. It's it's"},{"speaker":"Greg Uland","startTime":1126.71,"endTime":1128.96,"body":"pretty impressive. I"},{"speaker":"Paul J Daly","startTime":1128.96,"endTime":1130.4,"body":"think you guys"},{"speaker":"Paul J Daly","startTime":1128.96,"endTime":1130.4,"body":"sounds great already."},{"speaker":"Greg Uland","startTime":1131.36,"endTime":1134.39,"body":"And we'll check out"},{"speaker":"Greg Uland","startTime":1131.36,"endTime":1134.39,"body":"our will actually do you know as"},{"speaker":"Greg Uland","startTime":1134.39,"endTime":1136.49,"body":"long as you guys are still up"},{"speaker":"Greg Uland","startTime":1134.39,"endTime":1136.49,"body":"for it. We'll do a podcast"},{"speaker":"Greg Uland","startTime":1136.49,"endTime":1140.36,"body":"recording in person in our"},{"speaker":"Greg Uland","startTime":1136.49,"endTime":1140.36,"body":"studio. Got to show off to you"},{"speaker":"Greg Uland","startTime":1140.36,"endTime":1144.2,"body":"guys our video production studio"},{"speaker":"Greg Uland","startTime":1140.36,"endTime":1144.2,"body":"downstairs too. We have a"},{"speaker":"Greg Uland","startTime":1144.26,"endTime":1147.98,"body":"production team here and they do"},{"speaker":"Greg Uland","startTime":1144.26,"endTime":1147.98,"body":"X excellent things. But there's"},{"speaker":"Greg Uland","startTime":1147.98,"endTime":1149.93,"body":"some pretty cool stuff that you"},{"speaker":"Greg Uland","startTime":1147.98,"endTime":1149.93,"body":"guys will probably get a kick"},{"speaker":"Greg Uland","startTime":1149.93,"endTime":1153.59,"body":"out of. So we'll make sure to"},{"speaker":"Greg Uland","startTime":1149.93,"endTime":1153.59,"body":"give the full tour while you're"},{"speaker":"Paul J Daly","startTime":1153.59,"endTime":1154.94,"body":"speaking our love"},{"speaker":"Paul J Daly","startTime":1153.59,"endTime":1154.94,"body":"language. I can't."},{"speaker":"Kyle Mountsier","startTime":1156.17,"endTime":1158.39,"body":"He was like"},{"speaker":"Kyle Mountsier","startTime":1156.17,"endTime":1158.39,"body":"Production Production worked out"},{"speaker":"Kyle Mountsier","startTime":1158.39,"endTime":1158.84,"body":"good."},{"speaker":"Paul J Daly","startTime":1160.52,"endTime":1162.11,"body":"We get a little"},{"speaker":"Paul J Daly","startTime":1160.52,"endTime":1162.11,"body":"work done while we're there to"},{"speaker":"Paul J Daly","startTime":1162.11,"endTime":1165.62,"body":"Greg, thank you so much for just"},{"speaker":"Paul J Daly","startTime":1162.11,"endTime":1165.62,"body":"being so open handed with"},{"speaker":"Paul J Daly","startTime":1165.68,"endTime":1168.47,"body":"sharing the reports and serving"},{"speaker":"Paul J Daly","startTime":1165.68,"endTime":1168.47,"body":"the industry in this way. And"},{"speaker":"Paul J Daly","startTime":1168.47,"endTime":1170.84,"body":"always thanks for giving us a"},{"speaker":"Paul J Daly","startTime":1168.47,"endTime":1170.84,"body":"few minutes of your time today."},{"speaker":"Greg Uland","startTime":1170.989,"endTime":1172.819,"body":"No thanks, guys."},{"speaker":"Greg Uland","startTime":1170.989,"endTime":1172.819,"body":"Always fun and look forward to"},{"speaker":"Greg Uland","startTime":1172.819,"endTime":1172.999,"body":"seeing"},{"speaker":"Kyle Mountsier","startTime":1176.72,"endTime":1178.88,"body":"first of all, I"},{"speaker":"Kyle Mountsier","startTime":1176.72,"endTime":1178.88,"body":"can't believe that I forgot I"},{"speaker":"Kyle Mountsier","startTime":1178.88,"endTime":1182.06,"body":"that I that like just a couple"},{"speaker":"Kyle Mountsier","startTime":1178.88,"endTime":1182.06,"body":"of days ago I was talking to my"},{"speaker":"Kyle Mountsier","startTime":1182.06,"endTime":1185.24,"body":"father in law about the fact"},{"speaker":"Kyle Mountsier","startTime":1182.06,"endTime":1185.24,"body":"that he had worked with Reynolds"},{"speaker":"Kyle Mountsier","startTime":1185.99,"endTime":1189.71,"body":"to have done the brand discovery"},{"speaker":"Kyle Mountsier","startTime":1185.99,"endTime":1189.71,"body":"of going back on the logo"},{"speaker":"Paul J Daly","startTime":1189.74,"endTime":1192.2,"body":"we need to have"},{"speaker":"Paul J Daly","startTime":1189.74,"endTime":1192.2,"body":"your father in law on the show."},{"speaker":"Paul J Daly","startTime":1192.47,"endTime":1193.88,"body":"He's actually he's"},{"speaker":"Kyle Mountsier","startTime":1195.05,"endTime":1197.15,"body":"like to another"},{"speaker":"Kyle Mountsier","startTime":1195.05,"endTime":1197.15,"body":"story the way you would use"},{"speaker":"Kyle Mountsier","startTime":1197.15,"endTime":1200.51,"body":"great actually elementary grade"},{"speaker":"Kyle Mountsier","startTime":1197.15,"endTime":1200.51,"body":"on the show. But here's the"},{"speaker":"Kyle Mountsier","startTime":1200.51,"endTime":1205.37,"body":"other thing is, I first, the"},{"speaker":"Kyle Mountsier","startTime":1200.51,"endTime":1205.37,"body":"first thing that I appreciate"},{"speaker":"Kyle Mountsier","startTime":1205.37,"endTime":1209.57,"body":"about this whole podcast is,"},{"speaker":"Kyle Mountsier","startTime":1205.37,"endTime":1209.57,"body":"obviously Reynolds has marketing"},{"speaker":"Kyle Mountsier","startTime":1209.57,"endTime":1213.83,"body":"arms and communications and"},{"speaker":"Kyle Mountsier","startTime":1209.57,"endTime":1213.83,"body":"digital retailing, and DMS and,"},{"speaker":"Kyle Mountsier","startTime":1214.04,"endTime":1217.19,"body":"and security and paper and all"},{"speaker":"Kyle Mountsier","startTime":1214.04,"endTime":1217.19,"body":"that type of stuff. But this is"},{"speaker":"Kyle Mountsier","startTime":1217.19,"endTime":1220.1,"body":"completely service like, hey, we"},{"speaker":"Kyle Mountsier","startTime":1217.19,"endTime":1220.1,"body":"have access to a whole bunch of"},{"speaker":"Kyle Mountsier","startTime":1220.1,"endTime":1224.12,"body":"data that can serve dealers to"},{"speaker":"Kyle Mountsier","startTime":1220.1,"endTime":1224.12,"body":"make really, really intelligent"},{"speaker":"Kyle Mountsier","startTime":1224.21,"endTime":1227.72,"body":"stocking marketing decisions, no"},{"speaker":"Kyle Mountsier","startTime":1224.21,"endTime":1227.72,"body":"matter what the provider that"},{"speaker":"Kyle Mountsier","startTime":1227.72,"endTime":1230.78,"body":"you is, there's not a clean"},{"speaker":"Kyle Mountsier","startTime":1227.72,"endTime":1230.78,"body":"cotton solution for this. But"},{"speaker":"Kyle Mountsier","startTime":1230.78,"endTime":1233.81,"body":"hey, look, if you're paying"},{"speaker":"Kyle Mountsier","startTime":1230.78,"endTime":1233.81,"body":"attention to where customers are"},{"speaker":"Kyle Mountsier","startTime":1233.81,"endTime":1237.08,"body":"moving from, and to what they're"},{"speaker":"Kyle Mountsier","startTime":1233.81,"endTime":1237.08,"body":"buying right now, what they"},{"speaker":"Kyle Mountsier","startTime":1237.08,"endTime":1240.08,"body":"might want to buy over the next"},{"speaker":"Kyle Mountsier","startTime":1237.08,"endTime":1240.08,"body":"year, you can be really, really"},{"speaker":"Kyle Mountsier","startTime":1240.08,"endTime":1242.33,"body":"intelligent with the way you"},{"speaker":"Kyle Mountsier","startTime":1240.08,"endTime":1242.33,"body":"spend your money, the way you"},{"speaker":"Kyle Mountsier","startTime":1242.33,"endTime":1246.35,"body":"stock your inventory, the way"},{"speaker":"Kyle Mountsier","startTime":1242.33,"endTime":1246.35,"body":"you go to market. So just"},{"speaker":"Kyle Mountsier","startTime":1246.35,"endTime":1251.39,"body":"appreciate Reynolds and Greg,"},{"speaker":"Kyle Mountsier","startTime":1246.35,"endTime":1251.39,"body":"for bringing that to life within"},{"speaker":"Kyle Mountsier","startTime":1251.39,"endTime":1253.64,"body":"this conversation. It's"},{"speaker":"Paul J Daly","startTime":1253.639,"endTime":1257.029,"body":"really great. We"},{"speaker":"Paul J Daly","startTime":1253.639,"endTime":1257.029,"body":"are going to link the report in"},{"speaker":"Paul J Daly","startTime":1257.029,"endTime":1259.789,"body":"the show notes to this so that"},{"speaker":"Paul J Daly","startTime":1257.029,"endTime":1259.789,"body":"if you're listening to the show,"},{"speaker":"Paul J Daly","startTime":1259.789,"endTime":1262.399,"body":"the link will get you directly"},{"speaker":"Paul J Daly","startTime":1259.789,"endTime":1262.399,"body":"to the report. So you can check"},{"speaker":"Paul J Daly","startTime":1262.399,"endTime":1264.889,"body":"out the full thing, you know, we"},{"speaker":"Paul J Daly","startTime":1262.399,"endTime":1264.889,"body":"were only able to cover a"},{"speaker":"Paul J Daly","startTime":1264.889,"endTime":1267.889,"body":"fraction of it. Just even what"},{"speaker":"Paul J Daly","startTime":1264.889,"endTime":1267.889,"body":"we cover. And I feel like it's"},{"speaker":"Paul J Daly","startTime":1267.889,"endTime":1270.709,"body":"so actionable. Like there's so"},{"speaker":"Paul J Daly","startTime":1267.889,"endTime":1270.709,"body":"many things in that. And that's"},{"speaker":"Paul J Daly","startTime":1270.709,"endTime":1273.649,"body":"always the most rewarding thing"},{"speaker":"Paul J Daly","startTime":1270.709,"endTime":1273.649,"body":"for us that if through this"},{"speaker":"Paul J Daly","startTime":1273.649,"endTime":1276.979,"body":"collaboration mindset, we can"},{"speaker":"Paul J Daly","startTime":1273.649,"endTime":1276.979,"body":"bring a couple people together"},{"speaker":"Paul J Daly","startTime":1277.099,"endTime":1279.769,"body":"and even have one thing right if"},{"speaker":"Paul J Daly","startTime":1277.099,"endTime":1279.769,"body":"we're talking about the like the"},{"speaker":"Paul J Daly","startTime":1279.769,"endTime":1282.319,"body":"Nissan conquest, or we're"},{"speaker":"Paul J Daly","startTime":1279.769,"endTime":1282.319,"body":"talking about the use car"},{"speaker":"Paul J Daly","startTime":1282.319,"endTime":1285.769,"body":"allocation on the on the or the"},{"speaker":"Paul J Daly","startTime":1282.319,"endTime":1285.769,"body":"US allocation you have or the"},{"speaker":"Paul J Daly","startTime":1285.769,"endTime":1288.919,"body":"inventory stock, because you"},{"speaker":"Paul J Daly","startTime":1285.769,"endTime":1288.919,"body":"know about who's going to get"},{"speaker":"Paul J Daly","startTime":1288.919,"endTime":1291.019,"body":"out of a truck and what"},{"speaker":"Paul J Daly","startTime":1288.919,"endTime":1291.019,"body":"percentage is not likely to come"},{"speaker":"Paul J Daly","startTime":1291.019,"endTime":1293.659,"body":"back to your brand. I feel like"},{"speaker":"Paul J Daly","startTime":1291.019,"endTime":1293.659,"body":"those are things that can just"},{"speaker":"Paul J Daly","startTime":1293.659,"endTime":1296.629,"body":"drop in dealers mind and now"},{"speaker":"Paul J Daly","startTime":1293.659,"endTime":1296.629,"body":"when they're on viotto. When"},{"speaker":"Paul J Daly","startTime":1296.629,"endTime":1299.479,"body":"they're meeting with their GM or"},{"speaker":"Paul J Daly","startTime":1296.629,"endTime":1299.479,"body":"their sales managers, they can"},{"speaker":"Paul J Daly","startTime":1299.479,"endTime":1302.329,"body":"just drop this little thing and"},{"speaker":"Paul J Daly","startTime":1299.479,"endTime":1302.329,"body":"it can affect real change. So"},{"speaker":"Paul J Daly","startTime":1302.359,"endTime":1305.029,"body":"I'm always happy when we get to"},{"speaker":"Paul J Daly","startTime":1302.359,"endTime":1305.029,"body":"that point. Always happy. Well"},{"speaker":"Kyle Mountsier","startTime":1305.03,"endTime":1307.94,"body":"hey, we thank"},{"speaker":"Kyle Mountsier","startTime":1305.03,"endTime":1307.94,"body":"you for joining us on another"},{"speaker":"Kyle Mountsier","startTime":1307.94,"endTime":1311.63,"body":"episode of Auto Collabs on"},{"speaker":"Kyle Mountsier","startTime":1307.94,"endTime":1311.63,"body":"behalf of Paul J. Daly, myself"},{"speaker":"Kyle Mountsier","startTime":1311.66,"endTime":1316.88,"body":"and even Michael Cirillo, who"},{"speaker":"Kyle Mountsier","startTime":1311.66,"endTime":1316.88,"body":"shall be back soon. Thanks for"},{"speaker":"Kyle Mountsier","startTime":1316.88,"endTime":1317.39,"body":"joining us."},{"speaker":"Unknown","startTime":1324.14,"endTime":1329.36,"body":"Welcome to Auto Collabs"},{"speaker":"Unknown","startTime":1324.14,"endTime":1329.36,"body":"Are we recording"}]}