{"version":"1.0.0","segments":[{"speaker":"Paul J Daly","startTime":0.0,"endTime":2.22,"body":"You know, we, the"},{"speaker":"Paul J Daly","startTime":0.0,"endTime":2.22,"body":"three of us, are very busy,"},{"speaker":"Paul J Daly","startTime":2.34,"endTime":4.8,"body":"right? Multiple companies,"},{"speaker":"Paul J Daly","startTime":2.34,"endTime":4.8,"body":"multiple things we're doing,"},{"speaker":"Paul J Daly","startTime":4.8,"endTime":7.2,"body":"which means we're always looking"},{"speaker":"Paul J Daly","startTime":4.8,"endTime":7.2,"body":"to start something new."},{"speaker":"Unknown","startTime":13.08,"endTime":15.36,"body":"This is Auto Collabs,"},{"speaker":"Unknown","startTime":13.08,"endTime":15.36,"body":"because"},{"speaker":"Paul J Daly","startTime":15.36,"endTime":18.06,"body":"we have so much"},{"speaker":"Paul J Daly","startTime":15.36,"endTime":18.06,"body":"free time always. And we were"},{"speaker":"Paul J Daly","startTime":18.06,"endTime":20.46,"body":"texting early this morning"},{"speaker":"Paul J Daly","startTime":18.06,"endTime":20.46,"body":"before a lot of people were"},{"speaker":"Paul J Daly","startTime":20.46,"endTime":24.02,"body":"going up and out, you know"},{"speaker":"Paul J Daly","startTime":20.46,"endTime":24.02,"body":"what's coming. And Michael is"},{"speaker":"Paul J Daly","startTime":24.02,"endTime":29.72,"body":"sending us cover art options of"},{"speaker":"Paul J Daly","startTime":24.02,"endTime":29.72,"body":"his face for his dealer playbook"},{"speaker":"Paul J Daly","startTime":29.72,"endTime":33.44,"body":"podcast. And then I drop in, I'm"},{"speaker":"Paul J Daly","startTime":29.72,"endTime":33.44,"body":"like, I've been thinking about"},{"speaker":"Paul J Daly","startTime":33.44,"endTime":37.1,"body":"this, right? And I drop one in,"},{"speaker":"Paul J Daly","startTime":33.44,"endTime":37.1,"body":"and then Kyle's on, like, oh"},{"speaker":"Paul J Daly","startTime":37.1,"endTime":41.08,"body":"yeah, I've been thinking about"},{"speaker":"Paul J Daly","startTime":37.1,"endTime":41.08,"body":"this. And he's got a full on"},{"speaker":"Paul J Daly","startTime":41.14,"endTime":46.36,"body":"Home Page built, and so I guess"},{"speaker":"Paul J Daly","startTime":41.14,"endTime":46.36,"body":"this is the official"},{"speaker":"Paul J Daly","startTime":46.36,"endTime":49.06,"body":"announcement. I mean, Michael"},{"speaker":"Paul J Daly","startTime":46.36,"endTime":49.06,"body":"dealer playbook, podcast and Og"},{"speaker":"Paul J Daly","startTime":49.06,"endTime":52.42,"body":"podcast and automotive. You"},{"speaker":"Paul J Daly","startTime":49.06,"endTime":52.42,"body":"know, I'm firing mine back up,"},{"speaker":"Paul J Daly","startTime":52.42,"endTime":55.0,"body":"clarity, compress. Kyle is going"},{"speaker":"Paul J Daly","startTime":52.42,"endTime":55.0,"body":"to start a new one called you're"},{"speaker":"Paul J Daly","startTime":55.0,"endTime":58.54,"body":"smart, which is so applicable. I"},{"speaker":"Paul J Daly","startTime":55.0,"endTime":58.54,"body":"sent him my version of his cover"},{"speaker":"Paul J Daly","startTime":58.54,"endTime":59.26,"body":"art he didn't like."},{"speaker":"Michael Cirillo","startTime":59.92,"endTime":62.04,"body":"What was that"},{"speaker":"Michael Cirillo","startTime":59.92,"endTime":62.04,"body":"five pound face?"},{"speaker":"Paul J Daly","startTime":63.54,"endTime":66.72,"body":"But? But, you know,"},{"speaker":"Paul J Daly","startTime":63.54,"endTime":66.72,"body":"I bring that up because our"},{"speaker":"Paul J Daly","startTime":66.78,"endTime":70.2,"body":"today's guest is someone who is"},{"speaker":"Paul J Daly","startTime":66.78,"endTime":70.2,"body":"always starting something. He's"},{"speaker":"Paul J Daly","startTime":70.2,"endTime":73.92,"body":"the one person that can't sit"},{"speaker":"Paul J Daly","startTime":70.2,"endTime":73.92,"body":"still. Colby Joyner, he's been"},{"speaker":"Paul J Daly","startTime":73.92,"endTime":78.12,"body":"on the show before. He's been a"},{"speaker":"Paul J Daly","startTime":73.92,"endTime":78.12,"body":"long time friend, and now he's"},{"speaker":"Paul J Daly","startTime":78.12,"endTime":81.02,"body":"working for one of Michael's"},{"speaker":"Paul J Daly","startTime":78.12,"endTime":81.02,"body":"company's lift kit, which, you"},{"speaker":"Paul J Daly","startTime":81.02,"endTime":83.36,"body":"know, Michael couldn't, he"},{"speaker":"Paul J Daly","startTime":81.02,"endTime":83.36,"body":"wasn't planned, but he couldn't"},{"speaker":"Paul J Daly","startTime":83.36,"endTime":87.62,"body":"be on the on the episode. But,"},{"speaker":"Paul J Daly","startTime":83.36,"endTime":87.62,"body":"yeah, so we asked Colby, what's"},{"speaker":"Paul J Daly","startTime":87.62,"endTime":94.34,"body":"it really like working for"},{"speaker":"Paul J Daly","startTime":87.62,"endTime":94.34,"body":"Michael? Well, I guess, I guess,"},{"speaker":"Paul J Daly","startTime":94.46,"endTime":97.82,"body":"I hope we're not gonna ask him"},{"speaker":"Paul J Daly","startTime":94.46,"endTime":97.82,"body":"that. We're not gonna ask him"},{"speaker":"Paul J Daly","startTime":97.82,"endTime":100.78,"body":"that I know. Well, the reason we"},{"speaker":"Paul J Daly","startTime":97.82,"endTime":100.78,"body":"can say like we've already"},{"speaker":"Paul J Daly","startTime":100.78,"endTime":106.3,"body":"recorded the episode, because"},{"speaker":"Paul J Daly","startTime":100.78,"endTime":106.3,"body":"Michael's not on it, that's"},{"speaker":"Paul J Daly","startTime":106.3,"endTime":108.16,"body":"right. Spoiler alert."},{"speaker":"Paul J Daly","startTime":109.18,"endTime":112.42,"body":"Spoiler alert. Have fun. Have a"},{"speaker":"Paul J Daly","startTime":109.18,"endTime":112.42,"body":"fun. Listen. This is our"},{"speaker":"Paul J Daly","startTime":112.42,"endTime":113.5,"body":"conversation with COVID."},{"speaker":"Paul J Daly","startTime":117.94,"endTime":120.84,"body":"I have a big time question for"},{"speaker":"Paul J Daly","startTime":117.94,"endTime":120.84,"body":"you. We've been we've done a lot"},{"speaker":"Paul J Daly","startTime":120.84,"endTime":123.66,"body":"of content together. We were"},{"speaker":"Paul J Daly","startTime":120.84,"endTime":123.66,"body":"just talking about where you you"},{"speaker":"Paul J Daly","startTime":123.66,"endTime":128.28,"body":"have some of the most og ASOTU"},{"speaker":"Paul J Daly","startTime":123.66,"endTime":128.28,"body":"merch of anyone that we know,"},{"speaker":"Paul J Daly","startTime":128.28,"endTime":132.84,"body":"including the signed hat from"},{"speaker":"Paul J Daly","startTime":128.28,"endTime":132.84,"body":"the party, including the PO app,"},{"speaker":"Paul J Daly","startTime":132.84,"endTime":137.82,"body":"which is an NFT that we issued."},{"speaker":"Paul J Daly","startTime":132.84,"endTime":137.82,"body":"But the question is, can you"},{"speaker":"Paul J Daly","startTime":137.82,"endTime":141.68,"body":"give us your very best? Michael"},{"speaker":"Paul J Daly","startTime":137.82,"endTime":141.68,"body":"Cirillo,"},{"speaker":"Unknown","startTime":144.32,"endTime":145.28,"body":"very best,"},{"speaker":"Paul J Daly","startTime":146.96,"endTime":150.68,"body":"just, I'm so"},{"speaker":"Paul J Daly","startTime":146.96,"endTime":150.68,"body":"curious. I mean, what I'm gonna"},{"speaker":"Paul J Daly","startTime":150.68,"endTime":155.0,"body":"say? I'm nervous. I know. I"},{"speaker":"Paul J Daly","startTime":150.68,"endTime":155.0,"body":"think we just done. I know how I"},{"speaker":"Paul J Daly","startTime":155.0,"endTime":158.18,"body":"would start mine, aside from the"},{"speaker":"Paul J Daly","startTime":155.0,"endTime":158.18,"body":"fact that your boss, in"},{"speaker":"Colby Joyner","startTime":158.18,"endTime":162.34,"body":"the landscape of"},{"speaker":"Colby Joyner","startTime":158.18,"endTime":162.34,"body":"retail, automotive, this sort of"},{"speaker":"Colby Joyner","startTime":162.34,"endTime":168.04,"body":"the dealer playbook, sponsor,"},{"speaker":"Colby Joyner","startTime":162.34,"endTime":168.04,"body":"ah, I thought, I"},{"speaker":"Paul J Daly","startTime":168.04,"endTime":170.86,"body":"thought you were"},{"speaker":"Paul J Daly","startTime":168.04,"endTime":170.86,"body":"gonna come out with so I'm"},{"speaker":"Paul J Daly","startTime":170.92,"endTime":176.2,"body":"curious. That's a good one. I"},{"speaker":"Paul J Daly","startTime":170.92,"endTime":176.2,"body":"would do that one I was"},{"speaker":"Paul J Daly","startTime":176.2,"endTime":178.42,"body":"expecting. Just hold my hands up"},{"speaker":"Paul J Daly","startTime":176.2,"endTime":178.42,"body":"like this. Go."},{"speaker":"Unknown","startTime":184.32,"endTime":185.82,"body":"God, well,"},{"speaker":"Paul J Daly","startTime":185.82,"endTime":187.98,"body":"Colby, it's awesome"},{"speaker":"Paul J Daly","startTime":185.82,"endTime":187.98,"body":"to have you on the show. Um,"},{"speaker":"Paul J Daly","startTime":187.98,"endTime":190.62,"body":"you, you're just very well"},{"speaker":"Paul J Daly","startTime":187.98,"endTime":190.62,"body":"plugged in around the industry."},{"speaker":"Paul J Daly","startTime":190.62,"endTime":194.04,"body":"You share our heart for the"},{"speaker":"Paul J Daly","startTime":190.62,"endTime":194.04,"body":"industry. Um, you're doing some"},{"speaker":"Paul J Daly","startTime":194.04,"endTime":197.16,"body":"new and exciting things. Nada,"},{"speaker":"Paul J Daly","startTime":194.04,"endTime":197.16,"body":"show is right around the corner."},{"speaker":"Paul J Daly","startTime":197.16,"endTime":200.24,"body":"So we're excited. We get to see"},{"speaker":"Paul J Daly","startTime":197.16,"endTime":200.24,"body":"you in person, but just tell us"},{"speaker":"Paul J Daly","startTime":200.24,"endTime":203.48,"body":"about the last, you know, six to"},{"speaker":"Paul J Daly","startTime":200.24,"endTime":203.48,"body":"12 months of what's been going"},{"speaker":"Paul J Daly","startTime":203.48,"endTime":205.94,"body":"on, or what you've been"},{"speaker":"Paul J Daly","startTime":203.48,"endTime":205.94,"body":"observing in the auto industry."},{"speaker":"Paul J Daly","startTime":205.94,"endTime":208.22,"body":"Let's start there. We'll talk"},{"speaker":"Paul J Daly","startTime":205.94,"endTime":208.22,"body":"about what you're doing now and"},{"speaker":"Paul J Daly","startTime":208.22,"endTime":211.22,"body":"all that, but, but I would love"},{"speaker":"Paul J Daly","startTime":208.22,"endTime":211.22,"body":"to hear your observations on the"},{"speaker":"Paul J Daly","startTime":211.22,"endTime":213.2,"body":"state of the automotive union."},{"speaker":"Colby Joyner","startTime":215.78,"endTime":219.14,"body":"You know, it's,"},{"speaker":"Colby Joyner","startTime":215.78,"endTime":219.14,"body":"it's funny, the if you were to"},{"speaker":"Colby Joyner","startTime":219.14,"endTime":222.04,"body":"say the last 12 months, I would"},{"speaker":"Colby Joyner","startTime":219.14,"endTime":222.04,"body":"probably focus on the first six."},{"speaker":"Colby Joyner","startTime":222.04,"endTime":224.8,"body":"If you're going to say the last"},{"speaker":"Colby Joyner","startTime":222.04,"endTime":224.8,"body":"six months, I'd probably say"},{"speaker":"Colby Joyner","startTime":224.8,"endTime":232.0,"body":"next question. You know, it's"},{"speaker":"Colby Joyner","startTime":224.8,"endTime":232.0,"body":"been crazy. You know, I'm"},{"speaker":"Colby Joyner","startTime":232.0,"endTime":236.56,"body":"calling this like a rebuild"},{"speaker":"Colby Joyner","startTime":232.0,"endTime":236.56,"body":"year. You know, 24 is almost up."},{"speaker":"Colby Joyner","startTime":236.56,"endTime":241.32,"body":"25 is going to be huge, and both"},{"speaker":"Colby Joyner","startTime":236.56,"endTime":241.32,"body":"in my life, and both in my"},{"speaker":"Colby Joyner","startTime":241.32,"endTime":245.82,"body":"career. And, you know, I think"},{"speaker":"Colby Joyner","startTime":241.32,"endTime":245.82,"body":"in the industry as a whole, what"},{"speaker":"Colby Joyner","startTime":245.82,"endTime":248.58,"body":"I feel like the industry has"},{"speaker":"Colby Joyner","startTime":245.82,"endTime":248.58,"body":"been is, for lack of better"},{"speaker":"Colby Joyner","startTime":248.58,"endTime":252.9,"body":"words, kind of distracted. You"},{"speaker":"Colby Joyner","startTime":248.58,"endTime":252.9,"body":"know, there was the CDK thing"},{"speaker":"Colby Joyner","startTime":252.9,"endTime":255.48,"body":"that happened in the middle of"},{"speaker":"Colby Joyner","startTime":252.9,"endTime":255.48,"body":"the year, and then, you know,"},{"speaker":"Colby Joyner","startTime":255.48,"endTime":258.36,"body":"that's coming back up. And now"},{"speaker":"Colby Joyner","startTime":255.48,"endTime":258.36,"body":"you have, you know, other"},{"speaker":"Colby Joyner","startTime":258.36,"endTime":261.5,"body":"companies that are trying to"},{"speaker":"Colby Joyner","startTime":258.36,"endTime":261.5,"body":"jump in and replace what CDK was"},{"speaker":"Colby Joyner","startTime":261.5,"endTime":263.96,"body":"for them. And then you had the"},{"speaker":"Colby Joyner","startTime":261.5,"endTime":263.96,"body":"tech young CDK thing that was a"},{"speaker":"Colby Joyner","startTime":263.96,"endTime":267.26,"body":"couple weeks ago with that, you"},{"speaker":"Colby Joyner","startTime":263.96,"endTime":267.26,"body":"know, the non mentionable stuff."},{"speaker":"Colby Joyner","startTime":267.26,"endTime":271.88,"body":"And, you know, I feel like"},{"speaker":"Colby Joyner","startTime":267.26,"endTime":271.88,"body":"there's a lot of, hey, look at"},{"speaker":"Colby Joyner","startTime":271.88,"endTime":275.24,"body":"me. Distraction on the outside"},{"speaker":"Colby Joyner","startTime":271.88,"endTime":275.24,"body":"and on the inside, they're not"},{"speaker":"Colby Joyner","startTime":275.24,"endTime":278.96,"body":"looking outside like they are"},{"speaker":"Colby Joyner","startTime":275.24,"endTime":278.96,"body":"plugged in trying to figure out,"},{"speaker":"Colby Joyner","startTime":278.96,"endTime":283.48,"body":"okay, how do we secure how do we"},{"speaker":"Colby Joyner","startTime":278.96,"endTime":283.48,"body":"be more efficient? How do we"},{"speaker":"Colby Joyner","startTime":283.9,"endTime":287.8,"body":"build in a time that we should"},{"speaker":"Colby Joyner","startTime":283.9,"endTime":287.8,"body":"be building? You know, there was"},{"speaker":"Colby Joyner","startTime":287.8,"endTime":291.28,"body":"a, I hate to go on on this, but"},{"speaker":"Colby Joyner","startTime":287.8,"endTime":291.28,"body":"there was a thing that many"},{"speaker":"Colby Joyner","startTime":291.28,"endTime":294.52,"body":"years ago, my mom told me, Hey,"},{"speaker":"Colby Joyner","startTime":291.28,"endTime":294.52,"body":"you're gonna have good days, bad"},{"speaker":"Colby Joyner","startTime":294.52,"endTime":296.68,"body":"days, good weeks, bad weeks,"},{"speaker":"Colby Joyner","startTime":294.52,"endTime":296.68,"body":"good months, bad months, good"},{"speaker":"Colby Joyner","startTime":296.68,"endTime":298.84,"body":"years, bad years. And it's a"},{"speaker":"Colby Joyner","startTime":296.68,"endTime":298.84,"body":"cycle. It's gonna go over and"},{"speaker":"Colby Joyner","startTime":298.84,"endTime":302.34,"body":"over and over again. And I was"},{"speaker":"Colby Joyner","startTime":298.84,"endTime":302.34,"body":"talking to my son about that"},{"speaker":"Colby Joyner","startTime":302.34,"endTime":305.82,"body":"recently, and I kind of added to"},{"speaker":"Colby Joyner","startTime":302.34,"endTime":305.82,"body":"it, and I said, Look, in the"},{"speaker":"Colby Joyner","startTime":305.82,"endTime":308.46,"body":"good times, you have to build as"},{"speaker":"Colby Joyner","startTime":305.82,"endTime":308.46,"body":"much as you can on that"},{"speaker":"Colby Joyner","startTime":308.46,"endTime":311.22,"body":"foundation that you have so that"},{"speaker":"Colby Joyner","startTime":308.46,"endTime":311.22,"body":"you can weather the bad times"},{"speaker":"Colby Joyner","startTime":311.22,"endTime":314.04,"body":"when they come. If you do not"},{"speaker":"Colby Joyner","startTime":311.22,"endTime":314.04,"body":"build in the good then when the"},{"speaker":"Colby Joyner","startTime":314.04,"endTime":316.86,"body":"bad times come, you're going to"},{"speaker":"Colby Joyner","startTime":314.04,"endTime":316.86,"body":"have no walls to surround"},{"speaker":"Colby Joyner","startTime":316.86,"endTime":320.16,"body":"yourself with, to protect"},{"speaker":"Colby Joyner","startTime":316.86,"endTime":320.16,"body":"yourself. So I think right now,"},{"speaker":"Colby Joyner","startTime":320.28,"endTime":320.66,"body":"good"},{"speaker":"Kyle Mountsier","startTime":321.14,"endTime":325.1,"body":"man, as you say"},{"speaker":"Kyle Mountsier","startTime":321.14,"endTime":325.1,"body":"that, I'm thinking about the"},{"speaker":"Kyle Mountsier","startTime":325.1,"endTime":329.18,"body":"podcast, the clubhouse rooms,"},{"speaker":"Kyle Mountsier","startTime":325.1,"endTime":329.18,"body":"the events, the the webinars,"},{"speaker":"Kyle Mountsier","startTime":329.18,"endTime":332.12,"body":"the all of the things that"},{"speaker":"Kyle Mountsier","startTime":329.18,"endTime":332.12,"body":"happened over the last like,"},{"speaker":"Kyle Mountsier","startTime":332.12,"endTime":336.74,"body":"we'll call it three to five"},{"speaker":"Kyle Mountsier","startTime":332.12,"endTime":336.74,"body":"years, talking about that exact"},{"speaker":"Kyle Mountsier","startTime":336.74,"endTime":340.1,"body":"thing, right? Like build the"},{"speaker":"Kyle Mountsier","startTime":336.74,"endTime":340.1,"body":"wall, set up the structures,"},{"speaker":"Kyle Mountsier","startTime":340.1,"endTime":344.08,"body":"train your people now get get"},{"speaker":"Kyle Mountsier","startTime":340.1,"endTime":344.08,"body":"good reserve funds so that when,"},{"speaker":"Kyle Mountsier","startTime":344.08,"endTime":349.0,"body":"like, all of these things that"},{"speaker":"Kyle Mountsier","startTime":344.08,"endTime":349.0,"body":"were in all of this good in all"},{"speaker":"Kyle Mountsier","startTime":349.0,"endTime":351.46,"body":"this craziness, inventory"},{"speaker":"Kyle Mountsier","startTime":349.0,"endTime":351.46,"body":"shortage leads to high"},{"speaker":"Kyle Mountsier","startTime":351.46,"endTime":355.72,"body":"profitability. You know, all of"},{"speaker":"Kyle Mountsier","startTime":351.46,"endTime":355.72,"body":"those things, used car pricing"},{"speaker":"Kyle Mountsier","startTime":355.72,"endTime":359.68,"body":"is, is, is leading to"},{"speaker":"Kyle Mountsier","startTime":355.72,"endTime":359.68,"body":"profitability, increased turns"},{"speaker":"Kyle Mountsier","startTime":360.04,"endTime":365.22,"body":"and everybody there was all like"},{"speaker":"Kyle Mountsier","startTime":360.04,"endTime":365.22,"body":"the rage to talk about it. But I"},{"speaker":"Kyle Mountsier","startTime":365.22,"endTime":368.82,"body":"think right now, we're starting"},{"speaker":"Kyle Mountsier","startTime":365.22,"endTime":368.82,"body":"to discover who actually did the"},{"speaker":"Kyle Mountsier","startTime":368.82,"endTime":370.14,"body":"work, right?"},{"speaker":"Paul J Daly","startTime":370.2,"endTime":371.82,"body":"Yeah, that's"},{"speaker":"Paul J Daly","startTime":370.2,"endTime":371.82,"body":"whether who's"},{"speaker":"Colby Joyner","startTime":371.82,"endTime":373.32,"body":"trying to be about"},{"speaker":"Colby Joyner","startTime":371.82,"endTime":373.32,"body":"it, right? Now,"},{"speaker":"Paul J Daly","startTime":378.42,"endTime":380.18,"body":"that's a really,"},{"speaker":"Paul J Daly","startTime":378.42,"endTime":380.18,"body":"you know, I was reading this"},{"speaker":"Paul J Daly","startTime":380.18,"endTime":384.32,"body":"morning I have this little kind"},{"speaker":"Paul J Daly","startTime":380.18,"endTime":384.32,"body":"of, like morning readings I do,"},{"speaker":"Paul J Daly","startTime":384.32,"endTime":388.16,"body":"and they're about, it's about"},{"speaker":"Paul J Daly","startTime":384.32,"endTime":388.16,"body":"the book of Proverbs in the"},{"speaker":"Paul J Daly","startTime":388.16,"endTime":391.58,"body":"Bible, and it's a book about"},{"speaker":"Paul J Daly","startTime":388.16,"endTime":391.58,"body":"wisdom, and it's like morning"},{"speaker":"Paul J Daly","startTime":391.58,"endTime":394.16,"body":"readings about wisdom. And one"},{"speaker":"Paul J Daly","startTime":391.58,"endTime":394.16,"body":"the thing that today was very"},{"speaker":"Paul J Daly","startTime":394.16,"endTime":396.98,"body":"appropriately aligned with what"},{"speaker":"Paul J Daly","startTime":394.16,"endTime":396.98,"body":"you just said. And it's"},{"speaker":"Paul J Daly","startTime":396.98,"endTime":400.48,"body":"basically that the premise is"},{"speaker":"Paul J Daly","startTime":396.98,"endTime":400.48,"body":"this, like, you only get wisdom"},{"speaker":"Paul J Daly","startTime":400.6,"endTime":404.02,"body":"from experience, right? You can"},{"speaker":"Paul J Daly","startTime":400.6,"endTime":404.02,"body":"try to learn it, but you get it"},{"speaker":"Paul J Daly","startTime":404.02,"endTime":407.26,"body":"by doing, right? And you can't,"},{"speaker":"Paul J Daly","startTime":404.02,"endTime":407.26,"body":"in the same way that, like when"},{"speaker":"Paul J Daly","startTime":407.26,"endTime":412.54,"body":"hard situations come, if you"},{"speaker":"Paul J Daly","startTime":407.26,"endTime":412.54,"body":"haven't been building the well"},{"speaker":"Paul J Daly","startTime":412.54,"endTime":415.9,"body":"of wisdom, you're not going to"},{"speaker":"Paul J Daly","startTime":412.54,"endTime":415.9,"body":"have the wisdom you need to deal"},{"speaker":"Paul J Daly","startTime":415.9,"endTime":418.06,"body":"with the hardest situations,"},{"speaker":"Paul J Daly","startTime":415.9,"endTime":418.06,"body":"right? In the same way you"},{"speaker":"Paul J Daly","startTime":418.06,"endTime":421.14,"body":"can't, you know, train for the"},{"speaker":"Paul J Daly","startTime":418.06,"endTime":421.14,"body":"Olympics by working out a lot"},{"speaker":"Paul J Daly","startTime":421.14,"endTime":425.28,"body":"for two weeks before the game,"},{"speaker":"Paul J Daly","startTime":421.14,"endTime":425.28,"body":"right? And so I think what all"},{"speaker":"Paul J Daly","startTime":425.28,"endTime":428.7,"body":"of you're saying, what we are"},{"speaker":"Paul J Daly","startTime":425.28,"endTime":428.7,"body":"about to see in the next in"},{"speaker":"Paul J Daly","startTime":428.7,"endTime":432.6,"body":"2025, to Kyle's point is, who's"},{"speaker":"Paul J Daly","startTime":428.7,"endTime":432.6,"body":"been doing it, who's not been"},{"speaker":"Paul J Daly","startTime":432.6,"endTime":438.54,"body":"doing it, and, and you're right,"},{"speaker":"Paul J Daly","startTime":432.6,"endTime":438.54,"body":"Colby, like the this is a year"},{"speaker":"Paul J Daly","startTime":438.54,"endTime":440.9,"body":"to build. It does feel like that"},{"speaker":"Paul J Daly","startTime":438.54,"endTime":440.9,"body":"in every sense of the word, when"},{"speaker":"Paul J Daly","startTime":440.9,"endTime":445.04,"body":"there's when there's a sense of"},{"speaker":"Paul J Daly","startTime":440.9,"endTime":445.04,"body":"abundance and a lack of, like,"},{"speaker":"Paul J Daly","startTime":445.16,"endTime":447.98,"body":"restraint and constraints, like"},{"speaker":"Paul J Daly","startTime":445.16,"endTime":447.98,"body":"we've been dealing with for the"},{"speaker":"Paul J Daly","startTime":447.98,"endTime":451.1,"body":"last three and a half, four"},{"speaker":"Paul J Daly","startTime":447.98,"endTime":451.1,"body":"years. This finally feels like,"},{"speaker":"Paul J Daly","startTime":451.1,"endTime":455.06,"body":"okay, like the the runners, like"},{"speaker":"Paul J Daly","startTime":451.1,"endTime":455.06,"body":"swimming athletes, they'll swim"},{"speaker":"Paul J Daly","startTime":455.06,"endTime":459.08,"body":"in, like, in, like, a sweat"},{"speaker":"Paul J Daly","startTime":455.06,"endTime":459.08,"body":"suit, right? And then they'll"},{"speaker":"Paul J Daly","startTime":459.08,"endTime":462.22,"body":"like, sweat suit comes off, and"},{"speaker":"Paul J Daly","startTime":459.08,"endTime":462.22,"body":"you feel like he can swim twice"},{"speaker":"Paul J Daly","startTime":462.22,"endTime":465.76,"body":"as fast as you ever did, right?"},{"speaker":"Paul J Daly","startTime":462.22,"endTime":465.76,"body":"And that maybe that is what 2025"},{"speaker":"Colby Joyner","startTime":466.24,"endTime":469.48,"body":"is good? Yeah, I"},{"speaker":"Colby Joyner","startTime":466.24,"endTime":469.48,"body":"definitely think great episode"},{"speaker":"Paul J Daly","startTime":469.48,"endTime":471.28,"body":"guys. I mean, what"},{"speaker":"Paul J Daly","startTime":469.48,"endTime":471.28,"body":"else are you gonna say that's"},{"speaker":"Paul J Daly","startTime":471.28,"endTime":474.4,"body":"better than that? What else are"},{"speaker":"Paul J Daly","startTime":471.28,"endTime":474.4,"body":"you gonna say? What"},{"speaker":"Colby Joyner","startTime":474.4,"endTime":478.66,"body":"a mess. Yeah, no,"},{"speaker":"Colby Joyner","startTime":474.4,"endTime":478.66,"body":"I definitely think that, you"},{"speaker":"Colby Joyner","startTime":478.66,"endTime":481.68,"body":"know, over the last several"},{"speaker":"Colby Joyner","startTime":478.66,"endTime":481.68,"body":"years, everybody had the ability"},{"speaker":"Colby Joyner","startTime":481.68,"endTime":486.3,"body":"to just kind of spend at will"},{"speaker":"Colby Joyner","startTime":481.68,"endTime":486.3,"body":"and say, oh, I want to do this."},{"speaker":"Colby Joyner","startTime":486.3,"endTime":488.76,"body":"I want to try this. I want to do"},{"speaker":"Colby Joyner","startTime":486.3,"endTime":488.76,"body":"this. I want to do this. And"},{"speaker":"Colby Joyner","startTime":488.76,"endTime":492.66,"body":"they did, and they got tons of"},{"speaker":"Colby Joyner","startTime":488.76,"endTime":492.66,"body":"opportunities. They were working"},{"speaker":"Colby Joyner","startTime":492.66,"endTime":495.78,"body":"on their processes at that time,"},{"speaker":"Colby Joyner","startTime":492.66,"endTime":495.78,"body":"so they were maximizing as best"},{"speaker":"Colby Joyner","startTime":495.78,"endTime":499.8,"body":"as they could at the time those"},{"speaker":"Colby Joyner","startTime":495.78,"endTime":499.8,"body":"opportunities. But now that"},{"speaker":"Colby Joyner","startTime":499.8,"endTime":503.96,"body":"spend, it will. Mindset isn't"},{"speaker":"Colby Joyner","startTime":499.8,"endTime":503.96,"body":"there? You can't necessarily do"},{"speaker":"Colby Joyner","startTime":503.96,"endTime":506.84,"body":"that. You kind of have to go"},{"speaker":"Colby Joyner","startTime":503.96,"endTime":506.84,"body":"back to a structured Hey, we"},{"speaker":"Colby Joyner","startTime":506.84,"endTime":510.14,"body":"have this much money to spend."},{"speaker":"Colby Joyner","startTime":506.84,"endTime":510.14,"body":"How are we going to benefit from"},{"speaker":"Colby Joyner","startTime":510.14,"endTime":512.54,"body":"it? The best what are we going"},{"speaker":"Colby Joyner","startTime":510.14,"endTime":512.54,"body":"to get the best opportunity?"},{"speaker":"Colby Joyner","startTime":512.54,"endTime":515.48,"body":"What kind of opportunities are"},{"speaker":"Colby Joyner","startTime":512.54,"endTime":515.48,"body":"we looking for? It's no longer"},{"speaker":"Colby Joyner","startTime":515.48,"endTime":520.04,"body":"just hey, fill up the bucket."},{"speaker":"Colby Joyner","startTime":515.48,"endTime":520.04,"body":"It's which ones do we need? And"},{"speaker":"Colby Joyner","startTime":520.04,"endTime":524.68,"body":"now I feel like a lot of people"},{"speaker":"Colby Joyner","startTime":520.04,"endTime":524.68,"body":"are getting far more detailed"},{"speaker":"Colby Joyner","startTime":524.68,"endTime":528.4,"body":"and specific on, hey, I want to,"},{"speaker":"Colby Joyner","startTime":524.68,"endTime":528.4,"body":"I want to sell more of this"},{"speaker":"Colby Joyner","startTime":528.4,"endTime":533.2,"body":"specific trim level of"},{"speaker":"Colby Joyner","startTime":528.4,"endTime":533.2,"body":"Silverado, because it does the"},{"speaker":"Colby Joyner","startTime":533.2,"endTime":535.78,"body":"best for us, and we can be the"},{"speaker":"Colby Joyner","startTime":533.2,"endTime":535.78,"body":"market leader in that. Or I want"},{"speaker":"Colby Joyner","startTime":535.78,"endTime":539.2,"body":"to, you know, focus on, you"},{"speaker":"Colby Joyner","startTime":535.78,"endTime":539.2,"body":"know, our service department and"},{"speaker":"Colby Joyner","startTime":539.2,"endTime":543.24,"body":"increase our, our service, our,"},{"speaker":"Colby Joyner","startTime":539.2,"endTime":543.24,"body":"you know, Ro count, or dollars"},{"speaker":"Colby Joyner","startTime":543.24,"endTime":546.72,"body":"per RO, you know, with, like,"},{"speaker":"Colby Joyner","startTime":543.24,"endTime":546.72,"body":"the UVI stuff, you know, in any"},{"speaker":"Colby Joyner","startTime":546.72,"endTime":549.36,"body":"of these things. So I think"},{"speaker":"Colby Joyner","startTime":546.72,"endTime":549.36,"body":"right now"},{"speaker":"Kyle Mountsier","startTime":550.38,"endTime":554.22,"body":"where, like, I"},{"speaker":"Kyle Mountsier","startTime":550.38,"endTime":554.22,"body":"think, like, I'm gonna go back"},{"speaker":"Kyle Mountsier","startTime":554.22,"endTime":557.4,"body":"to, like, 2008 2009 websites are"},{"speaker":"Kyle Mountsier","startTime":554.22,"endTime":557.4,"body":"really starting to get there."},{"speaker":"Kyle Mountsier","startTime":557.4,"endTime":559.44,"body":"We're starting to get, like,"},{"speaker":"Kyle Mountsier","startTime":557.4,"endTime":559.44,"body":"more and more people are"},{"speaker":"Kyle Mountsier","startTime":559.44,"endTime":562.4,"body":"understanding the digital"},{"speaker":"Kyle Mountsier","startTime":559.44,"endTime":562.4,"body":"advertising ecosystem and and"},{"speaker":"Kyle Mountsier","startTime":562.4,"endTime":565.64,"body":"it's like, everybody's like, at"},{"speaker":"Kyle Mountsier","startTime":562.4,"endTime":565.64,"body":"some point we'll have the data"},{"speaker":"Kyle Mountsier","startTime":565.64,"endTime":568.22,"body":"to know what to do next. And"},{"speaker":"Kyle Mountsier","startTime":565.64,"endTime":568.22,"body":"then we spent the next 10 years"},{"speaker":"Kyle Mountsier","startTime":568.22,"endTime":571.16,"body":"going, what is this data? Where"},{"speaker":"Kyle Mountsier","startTime":568.22,"endTime":571.16,"body":"is this data? How do we find"},{"speaker":"Kyle Mountsier","startTime":571.16,"endTime":573.56,"body":"this data? How do we report on"},{"speaker":"Kyle Mountsier","startTime":571.16,"endTime":573.56,"body":"it? What does it what does the"},{"speaker":"Kyle Mountsier","startTime":573.56,"endTime":576.92,"body":"reporting look like? How do we"},{"speaker":"Kyle Mountsier","startTime":573.56,"endTime":576.92,"body":"match it up and do all these"},{"speaker":"Kyle Mountsier","startTime":576.92,"endTime":579.8,"body":"things to kind of like, connect"},{"speaker":"Kyle Mountsier","startTime":576.92,"endTime":579.8,"body":"advertising or connect, you"},{"speaker":"Kyle Mountsier","startTime":579.8,"endTime":583.18,"body":"know, even inventory purchasing"},{"speaker":"Kyle Mountsier","startTime":579.8,"endTime":583.18,"body":"to action, and we're starting to"},{"speaker":"Kyle Mountsier","startTime":583.18,"endTime":587.68,"body":"see reporting match actionable"},{"speaker":"Kyle Mountsier","startTime":583.18,"endTime":587.68,"body":"insights, where people can"},{"speaker":"Kyle Mountsier","startTime":587.68,"endTime":592.18,"body":"actually make movements based on"},{"speaker":"Kyle Mountsier","startTime":587.68,"endTime":592.18,"body":"what they're seeing in like"},{"speaker":"Kyle Mountsier","startTime":592.3,"endTime":595.6,"body":"either historical or future"},{"speaker":"Kyle Mountsier","startTime":592.3,"endTime":595.6,"body":"facing data, where there's"},{"speaker":"Kyle Mountsier","startTime":595.6,"endTime":598.96,"body":"predictive modeling on what"},{"speaker":"Kyle Mountsier","startTime":595.6,"endTime":598.96,"body":"might make sense for their"},{"speaker":"Kyle Mountsier","startTime":598.96,"endTime":601.86,"body":"business. Are you seeing?"},{"speaker":"Kyle Mountsier","startTime":598.96,"endTime":601.86,"body":"Dealers start, and even industry"},{"speaker":"Kyle Mountsier","startTime":601.86,"endTime":606.6,"body":"partners start to adjust their"},{"speaker":"Kyle Mountsier","startTime":601.86,"endTime":606.6,"body":"thesis on, like, more predictive"},{"speaker":"Kyle Mountsier","startTime":606.96,"endTime":610.2,"body":"analytics that that tell them,"},{"speaker":"Kyle Mountsier","startTime":606.96,"endTime":610.2,"body":"like, where to move next."},{"speaker":"Colby Joyner","startTime":610.68,"endTime":613.5,"body":"Yeah. I mean, I'm"},{"speaker":"Colby Joyner","startTime":610.68,"endTime":613.5,"body":"seeing people talk about mixed"},{"speaker":"Colby Joyner","startTime":613.5,"endTime":616.02,"body":"media modeling, you know, and"},{"speaker":"Colby Joyner","startTime":613.5,"endTime":616.02,"body":"trying to figure out where's the"},{"speaker":"Colby Joyner","startTime":616.02,"endTime":619.98,"body":"best place to put funds, you"},{"speaker":"Colby Joyner","startTime":616.02,"endTime":619.98,"body":"know, taking a look at"},{"speaker":"Colby Joyner","startTime":619.98,"endTime":623.54,"body":"historical data and being able"},{"speaker":"Colby Joyner","startTime":619.98,"endTime":623.54,"body":"to project out, knowing month,"},{"speaker":"Colby Joyner","startTime":623.54,"endTime":628.04,"body":"day, year, you know, seasonal."},{"speaker":"Colby Joyner","startTime":623.54,"endTime":628.04,"body":"This is the way it should be, so"},{"speaker":"Colby Joyner","startTime":628.04,"endTime":633.56,"body":"that there isn't a reaction or"},{"speaker":"Colby Joyner","startTime":628.04,"endTime":633.56,"body":"an overreaction to a result. You"},{"speaker":"Colby Joyner","startTime":633.56,"endTime":636.68,"body":"know, that result could be"},{"speaker":"Colby Joyner","startTime":633.56,"endTime":636.68,"body":"perfectly fine. It may be lower"},{"speaker":"Colby Joyner","startTime":636.68,"endTime":639.8,"body":"than it was two months ago, but"},{"speaker":"Colby Joyner","startTime":636.68,"endTime":639.8,"body":"it's 10% higher than it was year"},{"speaker":"Colby Joyner","startTime":639.8,"endTime":643.3,"body":"over year in the same period."},{"speaker":"Colby Joyner","startTime":639.8,"endTime":643.3,"body":"You know, I think it's, I think"},{"speaker":"Colby Joyner","startTime":643.3,"endTime":646.54,"body":"there's a lot more people that"},{"speaker":"Colby Joyner","startTime":643.3,"endTime":646.54,"body":"are becoming educated about that"},{"speaker":"Colby Joyner","startTime":646.54,"endTime":651.22,"body":"data and saying, hey, it's not"},{"speaker":"Colby Joyner","startTime":646.54,"endTime":651.22,"body":"just an instinctual like, Oh,"},{"speaker":"Colby Joyner","startTime":651.22,"endTime":654.94,"body":"that looks bad, or I want more."},{"speaker":"Colby Joyner","startTime":651.22,"endTime":654.94,"body":"It's like, okay, well, let's"},{"speaker":"Colby Joyner","startTime":654.94,"endTime":657.28,"body":"take a look at the past. Let's"},{"speaker":"Colby Joyner","startTime":654.94,"endTime":657.28,"body":"take a look at what we could see"},{"speaker":"Colby Joyner","startTime":657.28,"endTime":660.3,"body":"in the future. And does this"},{"speaker":"Colby Joyner","startTime":657.28,"endTime":660.3,"body":"make sense? Is there growth"},{"speaker":"Colby Joyner","startTime":660.3,"endTime":662.94,"body":"here, or is there not growth?"},{"speaker":"Colby Joyner","startTime":660.3,"endTime":662.94,"body":"And is there not growth because"},{"speaker":"Colby Joyner","startTime":662.94,"endTime":666.06,"body":"of something? And is that"},{"speaker":"Colby Joyner","startTime":662.94,"endTime":666.06,"body":"something that we can change?"},{"speaker":"Kyle Mountsier","startTime":667.5,"endTime":670.74,"body":"Yeah, you've,"},{"speaker":"Kyle Mountsier","startTime":667.5,"endTime":670.74,"body":"you've, obviously, you've"},{"speaker":"Kyle Mountsier","startTime":670.74,"endTime":676.44,"body":"recently made a move and into a"},{"speaker":"Kyle Mountsier","startTime":670.74,"endTime":676.44,"body":"platform that is managing"},{"speaker":"Kyle Mountsier","startTime":676.44,"endTime":680.78,"body":"inventory for people in kind of"},{"speaker":"Kyle Mountsier","startTime":676.44,"endTime":680.78,"body":"a unique way. And I talk a lot"},{"speaker":"Kyle Mountsier","startTime":680.78,"endTime":684.38,"body":"about how merchandising is kind"},{"speaker":"Kyle Mountsier","startTime":680.78,"endTime":684.38,"body":"of the first step in marketing,"},{"speaker":"Kyle Mountsier","startTime":684.44,"endTime":686.48,"body":"right? If you can't get that"},{"speaker":"Kyle Mountsier","startTime":684.44,"endTime":686.48,"body":"right, if you don't know what"},{"speaker":"Kyle Mountsier","startTime":686.48,"endTime":689.3,"body":"you have to sell, where you have"},{"speaker":"Kyle Mountsier","startTime":686.48,"endTime":689.3,"body":"to sell it, and merchandise it,"},{"speaker":"Kyle Mountsier","startTime":689.3,"endTime":693.02,"body":"right, then, like the rest,"},{"speaker":"Kyle Mountsier","startTime":689.3,"endTime":693.02,"body":"you're just wasting dollars on"},{"speaker":"Kyle Mountsier","startTime":693.02,"endTime":697.7,"body":"the other end, when you think"},{"speaker":"Kyle Mountsier","startTime":693.02,"endTime":697.7,"body":"about this, like, Okay, we"},{"speaker":"Kyle Mountsier","startTime":697.7,"endTime":700.18,"body":"understand the data. We"},{"speaker":"Kyle Mountsier","startTime":697.7,"endTime":700.18,"body":"understand how do you loop that"},{"speaker":"Kyle Mountsier","startTime":700.18,"endTime":705.28,"body":"back into an inventory plan, an"},{"speaker":"Kyle Mountsier","startTime":700.18,"endTime":705.28,"body":"inventory strategy that actually"},{"speaker":"Kyle Mountsier","startTime":705.28,"endTime":709.48,"body":"allows this new data model,"},{"speaker":"Kyle Mountsier","startTime":705.28,"endTime":709.48,"body":"media mix model, understanding"},{"speaker":"Kyle Mountsier","startTime":709.48,"endTime":712.96,"body":"your KPIs for business outcomes."},{"speaker":"Kyle Mountsier","startTime":709.48,"endTime":712.96,"body":"How do you loop that back into"},{"speaker":"Kyle Mountsier","startTime":712.96,"endTime":716.38,"body":"inventory strategies? And what"},{"speaker":"Kyle Mountsier","startTime":712.96,"endTime":716.38,"body":"kind of strategies are you kind"},{"speaker":"Kyle Mountsier","startTime":716.38,"endTime":717.52,"body":"of seeing dealers take on?"},{"speaker":"Colby Joyner","startTime":718.24,"endTime":720.1,"body":"Well, I think the"},{"speaker":"Colby Joyner","startTime":718.24,"endTime":720.1,"body":"interesting thing, especially"},{"speaker":"Colby Joyner","startTime":720.1,"endTime":723.36,"body":"with lift kit and what we're"},{"speaker":"Colby Joyner","startTime":720.1,"endTime":723.36,"body":"doing and, you know, and I told"},{"speaker":"Colby Joyner","startTime":723.36,"endTime":725.46,"body":"you guys kind of at the"},{"speaker":"Colby Joyner","startTime":723.36,"endTime":725.46,"body":"beginning, like, this isn't a"},{"speaker":"Colby Joyner","startTime":725.46,"endTime":731.34,"body":"pitch, this is just what we're"},{"speaker":"Colby Joyner","startTime":725.46,"endTime":731.34,"body":"doing. But is the ability to AB"},{"speaker":"Colby Joyner","startTime":731.34,"endTime":734.7,"body":"test, is the ability to say,"},{"speaker":"Colby Joyner","startTime":731.34,"endTime":734.7,"body":"hey, I want to send a specific,"},{"speaker":"Colby Joyner","startTime":734.7,"endTime":738.54,"body":"customized mapped feed to"},{"speaker":"Colby Joyner","startTime":734.7,"endTime":738.54,"body":"cards.com versus a mapped feed"},{"speaker":"Colby Joyner","startTime":738.54,"endTime":741.92,"body":"to Auto Trader with maybe"},{"speaker":"Colby Joyner","startTime":738.54,"endTime":741.92,"body":"different descriptions, maybe"},{"speaker":"Colby Joyner","startTime":741.92,"endTime":745.58,"body":"different photos or backgrounds"},{"speaker":"Colby Joyner","startTime":741.92,"endTime":745.58,"body":"of photos, you know, or maybe"},{"speaker":"Colby Joyner","startTime":745.58,"endTime":749.12,"body":"different pricing, or, you know,"},{"speaker":"Colby Joyner","startTime":745.58,"endTime":749.12,"body":"like to be able to genuinely AB"},{"speaker":"Colby Joyner","startTime":749.12,"endTime":752.36,"body":"test it in the smaller"},{"speaker":"Colby Joyner","startTime":749.12,"endTime":752.36,"body":"environment that's outside of"},{"speaker":"Colby Joyner","startTime":752.36,"endTime":755.42,"body":"your OEM site, you know, where"},{"speaker":"Colby Joyner","startTime":752.36,"endTime":755.42,"body":"you're spending money out there,"},{"speaker":"Colby Joyner","startTime":755.42,"endTime":759.5,"body":"like, Hey, I don't want to spend"},{"speaker":"Colby Joyner","startTime":755.42,"endTime":759.5,"body":"$7,000 on cars.com right now,"},{"speaker":"Colby Joyner","startTime":759.8,"endTime":763.06,"body":"because they Want to list every"},{"speaker":"Colby Joyner","startTime":759.8,"endTime":763.06,"body":"ounce of my inventory. I just"},{"speaker":"Colby Joyner","startTime":763.06,"endTime":766.12,"body":"want I know that I can sell the"},{"speaker":"Colby Joyner","startTime":763.06,"endTime":766.12,"body":"trucks. I just want the Traxxas,"},{"speaker":"Colby Joyner","startTime":766.3,"endTime":770.14,"body":"and I want the EVS on cars.com"},{"speaker":"Colby Joyner","startTime":766.3,"endTime":770.14,"body":"so I'm going to send them just a"},{"speaker":"Colby Joyner","startTime":770.68,"endTime":773.62,"body":"specific syndicated feed of just"},{"speaker":"Colby Joyner","startTime":770.68,"endTime":773.62,"body":"that, and that's what they're"},{"speaker":"Colby Joyner","startTime":773.62,"endTime":776.26,"body":"going to put on there, and"},{"speaker":"Colby Joyner","startTime":773.62,"endTime":776.26,"body":"that's how, that's how I'm going"},{"speaker":"Colby Joyner","startTime":776.26,"endTime":779.02,"body":"to So now, instead of spending"},{"speaker":"Colby Joyner","startTime":776.26,"endTime":779.02,"body":"seven grand, I'm spending 2500"},{"speaker":"Colby Joyner","startTime":779.5,"endTime":782.7,"body":"bucks, but getting the same kind"},{"speaker":"Colby Joyner","startTime":779.5,"endTime":782.7,"body":"of traction results, or better"},{"speaker":"Colby Joyner","startTime":782.7,"endTime":786.72,"body":"that I can get, you know, by"},{"speaker":"Colby Joyner","startTime":782.7,"endTime":786.72,"body":"doing it that way, I think the"},{"speaker":"Colby Joyner","startTime":786.96,"endTime":790.62,"body":"being able to specifically AB"},{"speaker":"Colby Joyner","startTime":786.96,"endTime":790.62,"body":"test it and send out customized"},{"speaker":"Colby Joyner","startTime":790.62,"endTime":796.8,"body":"items to know that if you go in"},{"speaker":"Colby Joyner","startTime":790.62,"endTime":796.8,"body":"one place and you put the price"},{"speaker":"Colby Joyner","startTime":796.86,"endTime":800.34,"body":"or description or you have all"},{"speaker":"Colby Joyner","startTime":796.86,"endTime":800.34,"body":"the appropriate information that"},{"speaker":"Colby Joyner","startTime":800.34,"endTime":802.76,"body":"you need to have on that"},{"speaker":"Colby Joyner","startTime":800.34,"endTime":802.76,"body":"vehicle, with all the photos"},{"speaker":"Colby Joyner","startTime":802.76,"endTime":805.4,"body":"that you need to have. And it,"},{"speaker":"Colby Joyner","startTime":802.76,"endTime":805.4,"body":"you know that with the click of"},{"speaker":"Colby Joyner","startTime":805.4,"endTime":808.04,"body":"a button, it goes everywhere,"},{"speaker":"Colby Joyner","startTime":805.4,"endTime":808.04,"body":"the way it should be, and you"},{"speaker":"Colby Joyner","startTime":808.04,"endTime":812.48,"body":"have faith and trust in it. And"},{"speaker":"Colby Joyner","startTime":808.04,"endTime":812.48,"body":"if it fails in one spot, you are"},{"speaker":"Colby Joyner","startTime":812.48,"endTime":815.54,"body":"aware of it. Know exactly who to"},{"speaker":"Colby Joyner","startTime":812.48,"endTime":815.54,"body":"get a hold of and switch it on."},{"speaker":"Kyle Mountsier","startTime":815.9,"endTime":818.06,"body":"You know, we in"},{"speaker":"Kyle Mountsier","startTime":815.9,"endTime":818.06,"body":"this industry, this is"},{"speaker":"Kyle Mountsier","startTime":818.06,"endTime":820.9,"body":"interesting. I haven't talked"},{"speaker":"Kyle Mountsier","startTime":818.06,"endTime":820.9,"body":"about this a lot, but we in this"},{"speaker":"Kyle Mountsier","startTime":820.9,"endTime":824.08,"body":"industry, kind of like, there's"},{"speaker":"Kyle Mountsier","startTime":820.9,"endTime":824.08,"body":"a lot of people that will tend"},{"speaker":"Kyle Mountsier","startTime":824.08,"endTime":826.66,"body":"to hate on the third parties,"},{"speaker":"Kyle Mountsier","startTime":824.08,"endTime":826.66,"body":"right? The auto traders, the"},{"speaker":"Kyle Mountsier","startTime":826.66,"endTime":830.44,"body":"cars.com the gurus, the admins,"},{"speaker":"Kyle Mountsier","startTime":826.66,"endTime":830.44,"body":"all that type of stuff. And for"},{"speaker":"Kyle Mountsier","startTime":830.44,"endTime":836.68,"body":"the life of me, I don't really"},{"speaker":"Kyle Mountsier","startTime":830.44,"endTime":836.68,"body":"understand why, because we all"},{"speaker":"Kyle Mountsier","startTime":836.74,"endTime":841.56,"body":"shop third party listing"},{"speaker":"Kyle Mountsier","startTime":836.74,"endTime":841.56,"body":"aggregators all the time, every"},{"speaker":"Kyle Mountsier","startTime":841.56,"endTime":846.66,"body":"in every other industry, right?"},{"speaker":"Kyle Mountsier","startTime":841.56,"endTime":846.66,"body":"Amazon, Google, flights, price"},{"speaker":"Kyle Mountsier","startTime":846.66,"endTime":849.96,"body":"line, hotels. Google hotels like"},{"speaker":"Kyle Mountsier","startTime":846.66,"endTime":849.96,"body":"these are third party"},{"speaker":"Kyle Mountsier","startTime":849.96,"endTime":853.32,"body":"aggregators. And if we only take"},{"speaker":"Kyle Mountsier","startTime":849.96,"endTime":853.32,"body":"the hotels, and this is where"},{"speaker":"Kyle Mountsier","startTime":853.32,"endTime":855.54,"body":"I'm getting somewhere at this,"},{"speaker":"Kyle Mountsier","startTime":853.32,"endTime":855.54,"body":"because you brought up something"},{"speaker":"Kyle Mountsier","startTime":855.54,"endTime":858.48,"body":"that I don't think we've thought"},{"speaker":"Kyle Mountsier","startTime":855.54,"endTime":858.48,"body":"about a lot. If you only look at"},{"speaker":"Kyle Mountsier","startTime":858.48,"endTime":864.26,"body":"hotels and even flights, these"},{"speaker":"Kyle Mountsier","startTime":858.48,"endTime":864.26,"body":"Hoteliers and airlines have"},{"speaker":"Kyle Mountsier","startTime":864.32,"endTime":871.7,"body":"actually started syndicating"},{"speaker":"Kyle Mountsier","startTime":864.32,"endTime":871.7,"body":"specific rooms at specific price"},{"speaker":"Kyle Mountsier","startTime":871.7,"endTime":875.96,"body":"points to specific listings"},{"speaker":"Kyle Mountsier","startTime":871.7,"endTime":875.96,"body":"providers because they know they"},{"speaker":"Kyle Mountsier","startTime":875.96,"endTime":878.96,"body":"either perform well or the"},{"speaker":"Kyle Mountsier","startTime":875.96,"endTime":878.96,"body":"traffic on those is"},{"speaker":"Kyle Mountsier","startTime":879.44,"endTime":883.24,"body":"demographically Yeah, and you"},{"speaker":"Kyle Mountsier","startTime":879.44,"endTime":883.24,"body":"actually get like, because"},{"speaker":"Kyle Mountsier","startTime":883.24,"endTime":885.7,"body":"that's and that's how you get"},{"speaker":"Kyle Mountsier","startTime":883.24,"endTime":885.7,"body":"these different prices, and then"},{"speaker":"Kyle Mountsier","startTime":885.7,"endTime":888.52,"body":"that's why you get Google"},{"speaker":"Kyle Mountsier","startTime":885.7,"endTime":888.52,"body":"aggregating like, here's, here's"},{"speaker":"Kyle Mountsier","startTime":888.52,"endTime":891.16,"body":"what you can find on Priceline"},{"speaker":"Kyle Mountsier","startTime":888.52,"endTime":891.16,"body":"booking.com, all that type of"},{"speaker":"Kyle Mountsier","startTime":891.16,"endTime":893.62,"body":"stuff, because different"},{"speaker":"Kyle Mountsier","startTime":891.16,"endTime":893.62,"body":"providers, different people,"},{"speaker":"Kyle Mountsier","startTime":893.62,"endTime":896.5,"body":"different shopping behaviors,"},{"speaker":"Kyle Mountsier","startTime":893.62,"endTime":896.5,"body":"different incentives for even"},{"speaker":"Kyle Mountsier","startTime":896.5,"endTime":901.38,"body":"pricing or how the listing"},{"speaker":"Kyle Mountsier","startTime":896.5,"endTime":901.38,"body":"looks. And. This is like, this"},{"speaker":"Kyle Mountsier","startTime":901.38,"endTime":905.16,"body":"is an opportunity to think about"},{"speaker":"Kyle Mountsier","startTime":901.38,"endTime":905.16,"body":"that, like, by platform, what"},{"speaker":"Kyle Mountsier","startTime":905.16,"endTime":908.4,"body":"performs? What am I sending"},{"speaker":"Kyle Mountsier","startTime":905.16,"endTime":908.4,"body":"there? How do people shop on"},{"speaker":"Kyle Mountsier","startTime":908.4,"endTime":911.64,"body":"that platform? Like, oh, car"},{"speaker":"Kyle Mountsier","startTime":908.4,"endTime":911.64,"body":"gurus is a Pricing Platform."},{"speaker":"Kyle Mountsier","startTime":911.7,"endTime":915.66,"body":"Auto Trader is a whatever"},{"speaker":"Kyle Mountsier","startTime":911.7,"endTime":915.66,"body":"platform for us in this area,"},{"speaker":"Kyle Mountsier","startTime":915.66,"endTime":921.14,"body":"this is the behavior that's a"},{"speaker":"Kyle Mountsier","startTime":915.66,"endTime":921.14,"body":"really like. It actually aligns"},{"speaker":"Kyle Mountsier","startTime":921.14,"endTime":924.62,"body":"to what that plot, to what those"},{"speaker":"Kyle Mountsier","startTime":921.14,"endTime":924.62,"body":"platforms are actually going"},{"speaker":"Kyle Mountsier","startTime":924.62,"endTime":925.1,"body":"after,"},{"speaker":"Colby Joyner","startTime":925.28,"endTime":927.44,"body":"right? I mean,"},{"speaker":"Colby Joyner","startTime":925.28,"endTime":927.44,"body":"think about it. You have so And"},{"speaker":"Colby Joyner","startTime":927.44,"endTime":931.16,"body":"mind you, I'm not, you know,"},{"speaker":"Colby Joyner","startTime":927.44,"endTime":931.16,"body":"putting any other company down,"},{"speaker":"Colby Joyner","startTime":931.16,"endTime":935.9,"body":"like you have evn, right? You"},{"speaker":"Colby Joyner","startTime":931.16,"endTime":935.9,"body":"have evn. That does the GM, you"},{"speaker":"Colby Joyner","startTime":935.9,"endTime":938.42,"body":"know, the digital"},{"speaker":"Colby Joyner","startTime":935.9,"endTime":938.42,"body":"representation. They do Kia,"},{"speaker":"Colby Joyner","startTime":938.48,"endTime":942.22,"body":"they do Genesis, they do other"},{"speaker":"Colby Joyner","startTime":938.48,"endTime":942.22,"body":"ones. When that's pushed out and"},{"speaker":"Colby Joyner","startTime":942.22,"endTime":945.04,"body":"syndicated out, you have the"},{"speaker":"Colby Joyner","startTime":942.22,"endTime":945.04,"body":"typical background, digital"},{"speaker":"Colby Joyner","startTime":945.04,"endTime":948.4,"body":"background of the dealership"},{"speaker":"Colby Joyner","startTime":945.04,"endTime":948.4,"body":"that's behind it, right? And"},{"speaker":"Colby Joyner","startTime":948.4,"endTime":951.52,"body":"that gets to syndicated out"},{"speaker":"Colby Joyner","startTime":948.4,"endTime":951.52,"body":"everywhere. So if you go to auto"},{"speaker":"Colby Joyner","startTime":951.52,"endTime":955.06,"body":"trader or cars.com or car gurus,"},{"speaker":"Colby Joyner","startTime":951.52,"endTime":955.06,"body":"or anywhere that you're going to"},{"speaker":"Colby Joyner","startTime":955.06,"endTime":958.42,"body":"do, you know your search that's"},{"speaker":"Colby Joyner","startTime":955.06,"endTime":958.42,"body":"what it is. Doesn't it all look"},{"speaker":"Colby Joyner","startTime":958.42,"endTime":961.44,"body":"the same at that point, you're"},{"speaker":"Colby Joyner","startTime":958.42,"endTime":961.44,"body":"you're just saying, like your"},{"speaker":"Colby Joyner","startTime":961.44,"endTime":964.8,"body":"your eye is catching that it's"},{"speaker":"Colby Joyner","startTime":961.44,"endTime":964.8,"body":"blue and that it may have the"},{"speaker":"Colby Joyner","startTime":964.8,"endTime":967.5,"body":"lowest price. So there, at that"},{"speaker":"Colby Joyner","startTime":964.8,"endTime":967.5,"body":"point, you're not building any"},{"speaker":"Colby Joyner","startTime":967.8,"endTime":971.52,"body":"what they used to call ether, in"},{"speaker":"Colby Joyner","startTime":967.8,"endTime":971.52,"body":"the excitement of that vehicle,"},{"speaker":"Colby Joyner","startTime":971.52,"endTime":974.58,"body":"it's just like, I need to find"},{"speaker":"Colby Joyner","startTime":971.52,"endTime":974.58,"body":"blue, lowest price. Blue, lowest"},{"speaker":"Colby Joyner","startTime":974.58,"endTime":978.6,"body":"price. But now you're able to go"},{"speaker":"Colby Joyner","startTime":974.58,"endTime":978.6,"body":"and say, hey, I want that, like"},{"speaker":"Colby Joyner","startTime":978.6,"endTime":980.66,"body":"the same vehicle can be out"},{"speaker":"Colby Joyner","startTime":978.6,"endTime":980.66,"body":"there, but instead of that"},{"speaker":"Colby Joyner","startTime":980.66,"endTime":983.78,"body":"background that is the classic"},{"speaker":"Colby Joyner","startTime":980.66,"endTime":983.78,"body":"dealership background. It's"},{"speaker":"Colby Joyner","startTime":983.78,"endTime":986.6,"body":"Christmas time. I want to do"},{"speaker":"Colby Joyner","startTime":983.78,"endTime":986.6,"body":"that background with lights on"},{"speaker":"Colby Joyner","startTime":986.6,"endTime":990.2,"body":"the on the building, where I"},{"speaker":"Colby Joyner","startTime":986.6,"endTime":990.2,"body":"want to do that background, if"},{"speaker":"Colby Joyner","startTime":990.2,"endTime":993.26,"body":"I'm in the forest with, you"},{"speaker":"Colby Joyner","startTime":990.2,"endTime":993.26,"body":"know, Santa, or, you know, the"},{"speaker":"Colby Joyner","startTime":993.32,"endTime":996.26,"body":"Coca Cola bears, or, you know,"},{"speaker":"Colby Joyner","startTime":993.32,"endTime":996.26,"body":"something, it can it can be as"},{"speaker":"Colby Joyner","startTime":996.26,"endTime":998.06,"body":"silly. Doesn't really matter"},{"speaker":"Colby Joyner","startTime":996.26,"endTime":998.06,"body":"what you want."},{"speaker":"Paul J Daly","startTime":998.18,"endTime":1000.12,"body":"Actually, with all"},{"speaker":"Paul J Daly","startTime":998.18,"endTime":1000.12,"body":"the new generative tools out"},{"speaker":"Paul J Daly","startTime":1000.12,"endTime":1002.52,"body":"there, it's going to be easier"},{"speaker":"Paul J Daly","startTime":1000.12,"endTime":1002.52,"body":"than ever to generate"},{"speaker":"Paul J Daly","startTime":1002.64,"endTime":1003.96,"body":"differentiated backgrounds."},{"speaker":"Colby Joyner","startTime":1004.38,"endTime":1006.66,"body":"So as you're going"},{"speaker":"Colby Joyner","startTime":1004.38,"endTime":1006.66,"body":"flexible, all of a sudden, your"},{"speaker":"Colby Joyner","startTime":1006.66,"endTime":1009.36,"body":"eye is automatically going to"},{"speaker":"Colby Joyner","startTime":1006.66,"endTime":1009.36,"body":"catch that. Something's"},{"speaker":"Colby Joyner","startTime":1009.36,"endTime":1011.4,"body":"different about this one. It"},{"speaker":"Colby Joyner","startTime":1009.36,"endTime":1011.4,"body":"still looks good, but"},{"speaker":"Colby Joyner","startTime":1011.4,"endTime":1013.98,"body":"something's different. It makes"},{"speaker":"Colby Joyner","startTime":1011.4,"endTime":1013.98,"body":"you just take that half a second"},{"speaker":"Colby Joyner","startTime":1013.98,"endTime":1017.04,"body":"longer to take a look at it. And"},{"speaker":"Colby Joyner","startTime":1013.98,"endTime":1017.04,"body":"if you build value props, and"},{"speaker":"Colby Joyner","startTime":1017.04,"endTime":1020.48,"body":"you build name and brand"},{"speaker":"Colby Joyner","startTime":1017.04,"endTime":1020.48,"body":"reputation in that, especially"},{"speaker":"Colby Joyner","startTime":1020.48,"endTime":1024.08,"body":"in the local area, you are more"},{"speaker":"Colby Joyner","startTime":1020.48,"endTime":1024.08,"body":"likely to get that click on that"},{"speaker":"Colby Joyner","startTime":1024.14,"endTime":1028.1,"body":"individual, you know, on that"},{"speaker":"Colby Joyner","startTime":1024.14,"endTime":1028.1,"body":"SRP, where your vehicle is. Then"},{"speaker":"Colby Joyner","startTime":1028.64,"endTime":1031.94,"body":"you know, if it wasn't changed,"},{"speaker":"Colby Joyner","startTime":1028.64,"endTime":1031.94,"body":"same thing with social. You get"},{"speaker":"Colby Joyner","startTime":1031.94,"endTime":1034.4,"body":"it pushed out on social, you"},{"speaker":"Colby Joyner","startTime":1031.94,"endTime":1034.4,"body":"have the carousels running, or"},{"speaker":"Colby Joyner","startTime":1034.4,"endTime":1038.18,"body":"whatever it may be. You can be"},{"speaker":"Colby Joyner","startTime":1034.4,"endTime":1038.18,"body":"specific about what campaign you"},{"speaker":"Colby Joyner","startTime":1038.18,"endTime":1041.44,"body":"want to run with specific"},{"speaker":"Colby Joyner","startTime":1038.18,"endTime":1041.44,"body":"backgrounds for Facebook that"},{"speaker":"Colby Joyner","startTime":1041.44,"endTime":1046.06,"body":"have to do with whatever's going"},{"speaker":"Colby Joyner","startTime":1041.44,"endTime":1046.06,"body":"on. And so I think that allows"},{"speaker":"Colby Joyner","startTime":1046.9,"endTime":1050.44,"body":"in a in a world where there's,"},{"speaker":"Colby Joyner","startTime":1046.9,"endTime":1050.44,"body":"in a digital world where"},{"speaker":"Colby Joyner","startTime":1050.44,"endTime":1053.5,"body":"there's, you know, everybody"},{"speaker":"Colby Joyner","startTime":1050.44,"endTime":1053.5,"body":"trying to capture the attention"},{"speaker":"Colby Joyner","startTime":1053.5,"endTime":1055.96,"body":"and the eyes of the consumer,"},{"speaker":"Colby Joyner","startTime":1053.5,"endTime":1055.96,"body":"and everybody is saying, Hey,"},{"speaker":"Colby Joyner","startTime":1055.96,"endTime":1059.14,"body":"you just need to be everywhere"},{"speaker":"Colby Joyner","startTime":1055.96,"endTime":1059.14,"body":"all at once. Yes, you can be"},{"speaker":"Colby Joyner","startTime":1059.14,"endTime":1063.12,"body":"everywhere, but you can be very"},{"speaker":"Colby Joyner","startTime":1059.14,"endTime":1063.12,"body":"specific about where with what"},{"speaker":"Colby Joyner","startTime":1063.12,"endTime":1064.56,"body":"and how it looks. So,"},{"speaker":"Paul J Daly","startTime":1064.62,"endTime":1068.76,"body":"so that's, that's"},{"speaker":"Paul J Daly","startTime":1064.62,"endTime":1068.76,"body":"one application of what you're"},{"speaker":"Paul J Daly","startTime":1068.76,"endTime":1072.6,"body":"doing, right? Actually, it's"},{"speaker":"Paul J Daly","startTime":1068.76,"endTime":1072.6,"body":"bringing some flexibility to"},{"speaker":"Paul J Daly","startTime":1072.6,"endTime":1076.8,"body":"bring creativity and art and"},{"speaker":"Paul J Daly","startTime":1072.6,"endTime":1076.8,"body":"brand into something that has"},{"speaker":"Paul J Daly","startTime":1076.8,"endTime":1080.4,"body":"become standardized, you know,"},{"speaker":"Paul J Daly","startTime":1076.8,"endTime":1080.4,"body":"by some OEM requirements, etc,"},{"speaker":"Paul J Daly","startTime":1081.54,"endTime":1085.1,"body":"or not requirements, but easy to"},{"speaker":"Paul J Daly","startTime":1081.54,"endTime":1085.1,"body":"use content, I guess, generated."},{"speaker":"Paul J Daly","startTime":1085.76,"endTime":1087.8,"body":"What are some of the other what"},{"speaker":"Paul J Daly","startTime":1085.76,"endTime":1087.8,"body":"are some of the other painting"},{"speaker":"Paul J Daly","startTime":1087.8,"endTime":1092.24,"body":"points in the merchandising"},{"speaker":"Paul J Daly","startTime":1087.8,"endTime":1092.24,"body":"process? Right? That that you"},{"speaker":"Paul J Daly","startTime":1092.24,"endTime":1095.66,"body":"see an opportunity to improve"},{"speaker":"Paul J Daly","startTime":1092.24,"endTime":1095.66,"body":"the"},{"speaker":"Colby Joyner","startTime":1096.62,"endTime":1100.1,"body":"how long it is"},{"speaker":"Colby Joyner","startTime":1096.62,"endTime":1100.1,"body":"taking, on average, for somebody"},{"speaker":"Colby Joyner","startTime":1100.1,"endTime":1106.24,"body":"to have a trade photoed and put"},{"speaker":"Colby Joyner","startTime":1100.1,"endTime":1106.24,"body":"up and have some kind of visual"},{"speaker":"Colby Joyner","startTime":1106.24,"endTime":1109.0,"body":"representation of what it is,"},{"speaker":"Colby Joyner","startTime":1106.24,"endTime":1109.0,"body":"instead of the coming soon."},{"speaker":"Colby Joyner","startTime":1109.0,"endTime":1111.7,"body":"Like, let's be honest, guys."},{"speaker":"Colby Joyner","startTime":1109.0,"endTime":1111.7,"body":"Like, why do we still have"},{"speaker":"Colby Joyner","startTime":1111.7,"endTime":1113.14,"body":"coming soon photos? I mean,"},{"speaker":"Paul J Daly","startTime":1113.14,"endTime":1115.72,"body":"if it's coming"},{"speaker":"Paul J Daly","startTime":1113.14,"endTime":1115.72,"body":"soon, it's like, it's leaving my"},{"speaker":"Paul J Daly","startTime":1115.72,"endTime":1119.14,"body":"screen as fast as I saw it."},{"speaker":"Paul J Daly","startTime":1115.72,"endTime":1119.14,"body":"Yeah, right, coming soon. Nada."},{"speaker":"Paul J Daly","startTime":1119.14,"endTime":1121.48,"body":"Let me know when you have"},{"speaker":"Paul J Daly","startTime":1119.14,"endTime":1121.48,"body":"something to sell, right? Yeah."},{"speaker":"Paul J Daly","startTime":1121.48,"endTime":1122.68,"body":"It's like, why you had it on"},{"speaker":"Paul J Daly","startTime":1121.48,"endTime":1122.68,"body":"there?"},{"speaker":"Colby Joyner","startTime":1122.68,"endTime":1124.8,"body":"If it's coming"},{"speaker":"Colby Joyner","startTime":1122.68,"endTime":1124.8,"body":"soon, like, I'm not gonna buy or"},{"speaker":"Colby Joyner","startTime":1124.8,"endTime":1126.72,"body":"even call about something if"},{"speaker":"Colby Joyner","startTime":1124.8,"endTime":1126.72,"body":"it's like"},{"speaker":"Paul J Daly","startTime":1126.72,"endTime":1129.06,"body":"that. But because"},{"speaker":"Paul J Daly","startTime":1126.72,"endTime":1129.06,"body":"it feels better than nothing, I"},{"speaker":"Paul J Daly","startTime":1129.06,"endTime":1131.64,"body":"guess, yeah, right. On our side,"},{"speaker":"Paul J Daly","startTime":1129.06,"endTime":1131.64,"body":"we"},{"speaker":"Colby Joyner","startTime":1131.64,"endTime":1134.82,"body":"have, like, we put"},{"speaker":"Colby Joyner","startTime":1131.64,"endTime":1134.82,"body":"in and developed a mobile"},{"speaker":"Colby Joyner","startTime":1134.82,"endTime":1138.12,"body":"uploader. It's nothing fancy,"},{"speaker":"Colby Joyner","startTime":1134.82,"endTime":1138.12,"body":"but it works incredibly well."},{"speaker":"Colby Joyner","startTime":1138.12,"endTime":1140.72,"body":"It's a mobile uploader. You go"},{"speaker":"Colby Joyner","startTime":1138.12,"endTime":1140.72,"body":"and take the photos of the"},{"speaker":"Colby Joyner","startTime":1140.72,"endTime":1143.24,"body":"vehicle. It has the stencils,"},{"speaker":"Colby Joyner","startTime":1140.72,"endTime":1143.24,"body":"just like all other companies"},{"speaker":"Colby Joyner","startTime":1143.24,"endTime":1147.02,"body":"have stencils, not knocking them"},{"speaker":"Colby Joyner","startTime":1143.24,"endTime":1147.02,"body":"at all, yep. But you take the"},{"speaker":"Colby Joyner","startTime":1147.02,"endTime":1150.2,"body":"photos of the vehicles with the"},{"speaker":"Colby Joyner","startTime":1147.02,"endTime":1150.2,"body":"stencils, you can go and get"},{"speaker":"Colby Joyner","startTime":1150.2,"endTime":1153.32,"body":"that car put up. It tells you"},{"speaker":"Colby Joyner","startTime":1150.2,"endTime":1153.32,"body":"exactly what to take right there"},{"speaker":"Colby Joyner","startTime":1153.32,"endTime":1156.26,"body":"on your phone, your used car"},{"speaker":"Colby Joyner","startTime":1153.32,"endTime":1156.26,"body":"manager can go and do that as"},{"speaker":"Colby Joyner","startTime":1156.26,"endTime":1158.96,"body":"soon as it's traded in. You can"},{"speaker":"Colby Joyner","startTime":1156.26,"endTime":1158.96,"body":"do it the next morning in a lot"},{"speaker":"Colby Joyner","startTime":1159.02,"endTime":1161.62,"body":"walk, knowing from a report"},{"speaker":"Colby Joyner","startTime":1159.02,"endTime":1161.62,"body":"that's in lift kit that says,"},{"speaker":"Colby Joyner","startTime":1161.62,"endTime":1163.54,"body":"Hey, these are the photos. These"},{"speaker":"Colby Joyner","startTime":1161.62,"endTime":1163.54,"body":"are the vehicles don't have"},{"speaker":"Colby Joyner","startTime":1163.54,"endTime":1167.38,"body":"photos that are now in stock or"},{"speaker":"Colby Joyner","startTime":1163.54,"endTime":1167.38,"body":"in inventory. Pull them out in a"},{"speaker":"Colby Joyner","startTime":1167.38,"endTime":1170.44,"body":"lock, walk, have, have everybody"},{"speaker":"Colby Joyner","startTime":1167.38,"endTime":1170.44,"body":"take a, you know, take their"},{"speaker":"Colby Joyner","startTime":1170.44,"endTime":1173.92,"body":"photos around. And the way that"},{"speaker":"Colby Joyner","startTime":1170.44,"endTime":1173.92,"body":"lip kit works is, as soon as"},{"speaker":"Colby Joyner","startTime":1173.92,"endTime":1176.32,"body":"they're pushed and uploaded, it"},{"speaker":"Colby Joyner","startTime":1173.92,"endTime":1176.32,"body":"will replace the background."},{"speaker":"Colby Joyner","startTime":1176.32,"endTime":1179.02,"body":"It'll auto adjust where the"},{"speaker":"Colby Joyner","startTime":1176.32,"endTime":1179.02,"body":"vehicle needs to be in that"},{"speaker":"Colby Joyner","startTime":1179.02,"endTime":1182.22,"body":"background, and it'll place it"},{"speaker":"Colby Joyner","startTime":1179.02,"endTime":1182.22,"body":"on the site before lunch,"},{"speaker":"Paul J Daly","startTime":1183.0,"endTime":1185.16,"body":"so it's up. And"},{"speaker":"Paul J Daly","startTime":1183.0,"endTime":1185.16,"body":"maybe they're not your studio"},{"speaker":"Paul J Daly","startTime":1185.16,"endTime":1189.24,"body":"quality, fully detailed,"},{"speaker":"Paul J Daly","startTime":1185.16,"endTime":1189.24,"body":"pristine, but that's eons better"},{"speaker":"Paul J Daly","startTime":1189.66,"endTime":1193.38,"body":"than you have. Yeah, you held"},{"speaker":"Paul J Daly","startTime":1189.66,"endTime":1193.38,"body":"showman's blanket over the"},{"speaker":"Paul J Daly","startTime":1193.38,"endTime":1194.04,"body":"vehicle."},{"speaker":"Colby Joyner","startTime":1194.1,"endTime":1197.16,"body":"And the good thing"},{"speaker":"Colby Joyner","startTime":1194.1,"endTime":1197.16,"body":"is, is the because you want the"},{"speaker":"Colby Joyner","startTime":1197.16,"endTime":1199.92,"body":"cleanliness that uniformity on"},{"speaker":"Colby Joyner","startTime":1197.16,"endTime":1199.92,"body":"the site with the right."},{"speaker":"Colby Joyner","startTime":1200.0,"endTime":1202.88,"body":"Background, and the cars are"},{"speaker":"Colby Joyner","startTime":1200.0,"endTime":1202.88,"body":"spaced right, and they're,"},{"speaker":"Colby Joyner","startTime":1202.88,"endTime":1205.52,"body":"they're, they're zoomed in"},{"speaker":"Colby Joyner","startTime":1202.88,"endTime":1205.52,"body":"right. It's not like that weird,"},{"speaker":"Colby Joyner","startTime":1205.52,"endTime":1207.86,"body":"odd angle, or you're just"},{"speaker":"Colby Joyner","startTime":1205.52,"endTime":1207.86,"body":"getting a tail light for"},{"speaker":"Colby Joyner","startTime":1207.86,"endTime":1211.7,"body":"whatever reason. You know it's"},{"speaker":"Colby Joyner","startTime":1207.86,"endTime":1211.7,"body":"like when you get those cars, as"},{"speaker":"Colby Joyner","startTime":1211.7,"endTime":1213.98,"body":"soon as they go up, they're up,"},{"speaker":"Colby Joyner","startTime":1211.7,"endTime":1213.98,"body":"and they look and match"},{"speaker":"Colby Joyner","startTime":1214.04,"endTime":1217.1,"body":"everything else that's on your"},{"speaker":"Colby Joyner","startTime":1214.04,"endTime":1217.1,"body":"website. As soon as possible,"},{"speaker":"Colby Joyner","startTime":1217.1,"endTime":1219.5,"body":"there's, there's no more need"},{"speaker":"Colby Joyner","startTime":1217.1,"endTime":1219.5,"body":"for a coming soon photo."},{"speaker":"Kyle Mountsier","startTime":1219.8,"endTime":1221.56,"body":"And this is"},{"speaker":"Kyle Mountsier","startTime":1219.8,"endTime":1221.56,"body":"where, like, speed of turn,"},{"speaker":"Kyle Mountsier","startTime":1221.56,"endTime":1224.2,"body":"speed of inventory turn,"},{"speaker":"Kyle Mountsier","startTime":1221.56,"endTime":1224.2,"body":"increased profitability, like"},{"speaker":"Kyle Mountsier","startTime":1224.44,"endTime":1228.94,"body":"all of these things down the"},{"speaker":"Kyle Mountsier","startTime":1224.44,"endTime":1228.94,"body":"line. And I think this, this is"},{"speaker":"Kyle Mountsier","startTime":1228.94,"endTime":1231.82,"body":"going back to the whole like,"},{"speaker":"Kyle Mountsier","startTime":1228.94,"endTime":1231.82,"body":"what were we doing over the last"},{"speaker":"Kyle Mountsier","startTime":1231.82,"endTime":1234.28,"body":"five years? We were looking at"},{"speaker":"Kyle Mountsier","startTime":1231.82,"endTime":1234.28,"body":"the blocking and tackling of the"},{"speaker":"Kyle Mountsier","startTime":1234.28,"endTime":1236.92,"body":"business, right? What are the"},{"speaker":"Kyle Mountsier","startTime":1234.28,"endTime":1236.92,"body":"things right now that we need to"},{"speaker":"Kyle Mountsier","startTime":1236.92,"endTime":1239.56,"body":"set up so that, like, the hard"},{"speaker":"Kyle Mountsier","startTime":1236.92,"endTime":1239.56,"body":"stuff, when it gets to"},{"speaker":"Kyle Mountsier","startTime":1239.74,"endTime":1243.84,"body":"interacting with the customer in"},{"speaker":"Kyle Mountsier","startTime":1239.74,"endTime":1243.84,"body":"person, to you know selling when"},{"speaker":"Kyle Mountsier","startTime":1244.32,"endTime":1247.38,"body":"you know interest rates are high"},{"speaker":"Kyle Mountsier","startTime":1244.32,"endTime":1247.38,"body":"and pricing is still high and"},{"speaker":"Kyle Mountsier","startTime":1247.38,"endTime":1250.62,"body":"inventory demand is still high,"},{"speaker":"Kyle Mountsier","startTime":1247.38,"endTime":1250.62,"body":"like, You got to get this"},{"speaker":"Kyle Mountsier","startTime":1250.62,"endTime":1253.26,"body":"blocking and tackling stuff out"},{"speaker":"Kyle Mountsier","startTime":1250.62,"endTime":1253.26,"body":"of the way. And it's like, get"},{"speaker":"Kyle Mountsier","startTime":1253.26,"endTime":1256.2,"body":"your cars photo, get them"},{"speaker":"Kyle Mountsier","startTime":1253.26,"endTime":1256.2,"body":"online, make sure that they they"},{"speaker":"Kyle Mountsier","startTime":1256.2,"endTime":1259.2,"body":"stand up straight, and put them"},{"speaker":"Kyle Mountsier","startTime":1256.2,"endTime":1259.2,"body":"in the right places for the"},{"speaker":"Kyle Mountsier","startTime":1259.2,"endTime":1261.74,"body":"right people based on the"},{"speaker":"Kyle Mountsier","startTime":1259.2,"endTime":1261.74,"body":"shopping behavior, the platform."},{"speaker":"Kyle Mountsier","startTime":1261.98,"endTime":1265.7,"body":"These are things I think, in"},{"speaker":"Kyle Mountsier","startTime":1261.98,"endTime":1265.7,"body":"this day and age when, when"},{"speaker":"Kyle Mountsier","startTime":1266.06,"endTime":1269.24,"body":"every interaction starts"},{"speaker":"Kyle Mountsier","startTime":1266.06,"endTime":1269.24,"body":"digital, are just table stakes"},{"speaker":"Kyle Mountsier","startTime":1269.36,"endTime":1271.46,"body":"for being in business. You know,"},{"speaker":"Colby Joyner","startTime":1271.7,"endTime":1274.52,"body":"it should be easy,"},{"speaker":"Colby Joyner","startTime":1271.7,"endTime":1274.52,"body":"but it hasn't been easy to do"},{"speaker":"Colby Joyner","startTime":1274.52,"endTime":1277.7,"body":"that. Yeah, it should be, but it"},{"speaker":"Colby Joyner","startTime":1274.52,"endTime":1277.7,"body":"hasn't. I"},{"speaker":"Paul J Daly","startTime":1277.7,"endTime":1279.92,"body":"think, I think"},{"speaker":"Paul J Daly","startTime":1277.7,"endTime":1279.92,"body":"every great business starts with"},{"speaker":"Paul J Daly","startTime":1280.04,"endTime":1282.22,"body":"those, those two premise, this"},{"speaker":"Unknown","startTime":1282.22,"endTime":1284.92,"body":"should be easy, but it"},{"speaker":"Unknown","startTime":1282.22,"endTime":1284.92,"body":"hasn't, but it hasn't been"},{"speaker":"Unknown","startTime":1284.92,"endTime":1289.06,"body":"welcome till now. So let me ask"},{"speaker":"Unknown","startTime":1284.92,"endTime":1289.06,"body":"you this. Let me, let me"},{"speaker":"Paul J Daly","startTime":1289.06,"endTime":1291.4,"body":"just take the"},{"speaker":"Paul J Daly","startTime":1289.06,"endTime":1291.4,"body":"conversation a little bit of a"},{"speaker":"Paul J Daly","startTime":1291.4,"endTime":1293.8,"body":"different direction, because I"},{"speaker":"Paul J Daly","startTime":1291.4,"endTime":1293.8,"body":"know you're someone who's always"},{"speaker":"Paul J Daly","startTime":1293.8,"endTime":1297.52,"body":"dabbling in the new technology."},{"speaker":"Paul J Daly","startTime":1293.8,"endTime":1297.52,"body":"You like to get your hands"},{"speaker":"Paul J Daly","startTime":1297.52,"endTime":1300.04,"body":"dirty. Like to get elbows deep"},{"speaker":"Paul J Daly","startTime":1297.52,"endTime":1300.04,"body":"in it before everybody else"},{"speaker":"Paul J Daly","startTime":1300.04,"endTime":1304.26,"body":"does. We've kind of like run"},{"speaker":"Paul J Daly","startTime":1300.04,"endTime":1304.26,"body":"this course now, of the last 18"},{"speaker":"Paul J Daly","startTime":1304.26,"endTime":1309.18,"body":"months, the people who have"},{"speaker":"Paul J Daly","startTime":1304.26,"endTime":1309.18,"body":"started dabbling in an AI 18"},{"speaker":"Paul J Daly","startTime":1309.18,"endTime":1311.82,"body":"months ago and beyond, when the"},{"speaker":"Paul J Daly","startTime":1309.18,"endTime":1311.82,"body":"first tools were starting to"},{"speaker":"Paul J Daly","startTime":1311.82,"endTime":1314.4,"body":"drop, right? You were one of"},{"speaker":"Paul J Daly","startTime":1311.82,"endTime":1314.4,"body":"those. And now here we are."},{"speaker":"Paul J Daly","startTime":1314.58,"endTime":1317.94,"body":"We're hitting this we're gonna"},{"speaker":"Paul J Daly","startTime":1314.58,"endTime":1317.94,"body":"hit like a much more mass"},{"speaker":"Paul J Daly","startTime":1317.94,"endTime":1322.46,"body":"adoption type curve sometime in"},{"speaker":"Paul J Daly","startTime":1317.94,"endTime":1322.46,"body":"2025 recent stats show that"},{"speaker":"Paul J Daly","startTime":1322.46,"endTime":1326.66,"body":"still, only 26% of professionals"},{"speaker":"Paul J Daly","startTime":1322.46,"endTime":1326.66,"body":"are using AI tools in their"},{"speaker":"Paul J Daly","startTime":1326.66,"endTime":1329.54,"body":"everyday life. What are you"},{"speaker":"Paul J Daly","startTime":1326.66,"endTime":1329.54,"body":"using? And what is your"},{"speaker":"Paul J Daly","startTime":1329.54,"endTime":1333.86,"body":"perspective on how dealers can"},{"speaker":"Paul J Daly","startTime":1329.54,"endTime":1333.86,"body":"be leveraging AI dealers or tech"},{"speaker":"Paul J Daly","startTime":1333.86,"endTime":1336.38,"body":"companies or whatever? Because"},{"speaker":"Paul J Daly","startTime":1333.86,"endTime":1336.38,"body":"you're always, you're always"},{"speaker":"Paul J Daly","startTime":1336.38,"endTime":1338.42,"body":"kind of ahead of the curve in"},{"speaker":"Paul J Daly","startTime":1336.38,"endTime":1338.42,"body":"these things. So, you know, we"},{"speaker":"Paul J Daly","startTime":1338.42,"endTime":1341.08,"body":"have our AI newsletter now, and"},{"speaker":"Paul J Daly","startTime":1338.42,"endTime":1341.08,"body":"like we're trying to bring this"},{"speaker":"Paul J Daly","startTime":1341.08,"endTime":1343.54,"body":"conversation to the front."},{"speaker":"Paul J Daly","startTime":1341.08,"endTime":1343.54,"body":"Hopefully a few people will hear"},{"speaker":"Paul J Daly","startTime":1343.54,"endTime":1345.58,"body":"this and like, try something"},{"speaker":"Paul J Daly","startTime":1343.54,"endTime":1345.58,"body":"new. See,"},{"speaker":"Colby Joyner","startTime":1345.58,"endTime":1348.16,"body":"you need to have"},{"speaker":"Colby Joyner","startTime":1345.58,"endTime":1348.16,"body":"that little YouTube subscribe"},{"speaker":"Colby Joyner","startTime":1348.64,"endTime":1356.2,"body":"being that goes off, you know."},{"speaker":"Colby Joyner","startTime":1348.64,"endTime":1356.2,"body":"And so I'll start off with this"},{"speaker":"Colby Joyner","startTime":1356.56,"endTime":1361.8,"body":"outside of automotive, outside"},{"speaker":"Colby Joyner","startTime":1356.56,"endTime":1361.8,"body":"of work and all that stuff."},{"speaker":"Colby Joyner","startTime":1362.88,"endTime":1365.64,"body":"Yeah, I still play around. I'm"},{"speaker":"Colby Joyner","startTime":1362.88,"endTime":1365.64,"body":"no Ben Hadley when it comes to,"},{"speaker":"Colby Joyner","startTime":1365.64,"endTime":1371.76,"body":"like, creating an AI for of Ben"},{"speaker":"Colby Joyner","startTime":1365.64,"endTime":1371.76,"body":"Hadley. You know, no one is,"},{"speaker":"Colby Joyner","startTime":1371.76,"endTime":1376.44,"body":"let's just put that out there."},{"speaker":"Colby Joyner","startTime":1371.76,"endTime":1376.44,"body":"But I did, like I did create,"},{"speaker":"Colby Joyner","startTime":1376.44,"endTime":1380.1,"body":"and it's, I'm testing it right"},{"speaker":"Colby Joyner","startTime":1376.44,"endTime":1380.1,"body":"now with everybody,"},{"speaker":"Kyle Mountsier","startTime":1380.1,"endTime":1381.68,"body":"real quick"},{"speaker":"Kyle Mountsier","startTime":1380.1,"endTime":1381.68,"body":"before you say that. I thought"},{"speaker":"Kyle Mountsier","startTime":1381.68,"endTime":1384.02,"body":"you were gonna say, but I did"},{"speaker":"Kyle Mountsier","startTime":1381.68,"endTime":1384.02,"body":"say in a holiday and express"},{"speaker":"Kyle Mountsier","startTime":1384.02,"endTime":1387.5,"body":"last but I did finish your"},{"speaker":"Kyle Mountsier","startTime":1384.02,"endTime":1387.5,"body":"finish your actual phrasing."},{"speaker":"Colby Joyner","startTime":1388.04,"endTime":1389.66,"body":"I'm just missing"},{"speaker":"Colby Joyner","startTime":1388.04,"endTime":1389.66,"body":"the boat on some of these"},{"speaker":"Colby Joyner","startTime":1389.72,"endTime":1391.22,"body":"opportunities there"},{"speaker":"Paul J Daly","startTime":1391.28,"endTime":1394.76,"body":"for you. They're"},{"speaker":"Paul J Daly","startTime":1391.28,"endTime":1394.76,"body":"just bumping set. Yeah,"},{"speaker":"Colby Joyner","startTime":1396.26,"endTime":1403.84,"body":"no, I did create a"},{"speaker":"Colby Joyner","startTime":1396.26,"endTime":1403.84,"body":"lawn care ai, Oh,"},{"speaker":"Kyle Mountsier","startTime":1403.84,"endTime":1407.08,"body":"no. Okay, see,"},{"speaker":"Kyle Mountsier","startTime":1403.84,"endTime":1407.08,"body":"have you, if"},{"speaker":"Paul J Daly","startTime":1407.08,"endTime":1409.24,"body":"you don't know this"},{"speaker":"Paul J Daly","startTime":1407.08,"endTime":1409.24,"body":"about Colby, hold on. We got to"},{"speaker":"Paul J Daly","startTime":1409.24,"endTime":1414.22,"body":"give him some of the backstory."},{"speaker":"Paul J Daly","startTime":1409.24,"endTime":1414.22,"body":"This man is the most obsessed"},{"speaker":"Paul J Daly","startTime":1414.22,"endTime":1417.88,"body":"lawn care advocate you'll ever"},{"speaker":"Paul J Daly","startTime":1414.22,"endTime":1417.88,"body":"meet, and a savant all at this."},{"speaker":"Paul J Daly","startTime":1417.88,"endTime":1420.54,"body":"Oh, and he's good at it, and"},{"speaker":"Paul J Daly","startTime":1417.88,"endTime":1420.54,"body":"he's good at it. Okay,"},{"speaker":"Colby Joyner","startTime":1420.6,"endTime":1423.24,"body":"it's winter, and"},{"speaker":"Colby Joyner","startTime":1420.6,"endTime":1423.24,"body":"it sucks that I can't be doing"},{"speaker":"Colby Joyner","startTime":1423.24,"endTime":1424.26,"body":"that. All right, right, but"},{"speaker":"Paul J Daly","startTime":1424.26,"endTime":1426.3,"body":"so you're creating,"},{"speaker":"Paul J Daly","startTime":1424.26,"endTime":1426.3,"body":"so, right? So you're creating a"},{"speaker":"Paul J Daly","startTime":1426.3,"endTime":1427.56,"body":"lawn care ai, tell us about"},{"speaker":"Colby Joyner","startTime":1427.56,"endTime":1430.26,"body":"this. Like, I"},{"speaker":"Colby Joyner","startTime":1427.56,"endTime":1430.26,"body":"already create. It's created."},{"speaker":"Colby Joyner","startTime":1430.44,"endTime":1433.14,"body":"You know, it's just not public,"},{"speaker":"Colby Joyner","startTime":1430.44,"endTime":1433.14,"body":"because I'm testing to make sure"},{"speaker":"Colby Joyner","startTime":1433.14,"endTime":1435.36,"body":"that all the responses and"},{"speaker":"Colby Joyner","startTime":1433.14,"endTime":1435.36,"body":"everything the way it should be."},{"speaker":"Colby Joyner","startTime":1435.36,"endTime":1437.76,"body":"But it has to do with you jump"},{"speaker":"Colby Joyner","startTime":1435.36,"endTime":1437.76,"body":"in and you say, Hey, I got a"},{"speaker":"Colby Joyner","startTime":1437.76,"endTime":1440.1,"body":"problem. And it's like, cool."},{"speaker":"Colby Joyner","startTime":1437.76,"endTime":1440.1,"body":"What kind of grass Do you have?"},{"speaker":"Colby Joyner","startTime":1440.1,"endTime":1442.28,"body":"What season is it? What season"},{"speaker":"Colby Joyner","startTime":1440.1,"endTime":1442.28,"body":"is it? What is this? What is"},{"speaker":"Colby Joyner","startTime":1442.28,"endTime":1444.44,"body":"that? And ask you some"},{"speaker":"Colby Joyner","startTime":1442.28,"endTime":1444.44,"body":"questions. And then it will go"},{"speaker":"Colby Joyner","startTime":1444.44,"endTime":1447.44,"body":"through, give you step by steps."},{"speaker":"Colby Joyner","startTime":1444.44,"endTime":1447.44,"body":"It'll it'll email and send out"},{"speaker":"Colby Joyner","startTime":1447.44,"endTime":1452.84,"body":"PDFs of how tos. It'll tell you"},{"speaker":"Colby Joyner","startTime":1447.44,"endTime":1452.84,"body":"what to buy, how to buy it,"},{"speaker":"Colby Joyner","startTime":1453.14,"endTime":1457.28,"body":"exactly what the amount of"},{"speaker":"Colby Joyner","startTime":1453.14,"endTime":1457.28,"body":"product that you may need for"},{"speaker":"Colby Joyner","startTime":1457.28,"endTime":1460.22,"body":"it, based off of the size of"},{"speaker":"Colby Joyner","startTime":1457.28,"endTime":1460.22,"body":"your lawn, and that products"},{"speaker":"Colby Joyner","startTime":1460.52,"endTime":1464.92,"body":"specifications. But come on. So"},{"speaker":"Colby Joyner","startTime":1460.52,"endTime":1464.92,"body":"I created this whole thing, and"},{"speaker":"Colby Joyner","startTime":1464.92,"endTime":1469.54,"body":"then I also had it to where it"},{"speaker":"Colby Joyner","startTime":1464.92,"endTime":1469.54,"body":"does conversational voice and so"},{"speaker":"Colby Joyner","startTime":1469.54,"endTime":1473.26,"body":"like this over the past. Right"},{"speaker":"Colby Joyner","startTime":1469.54,"endTime":1473.26,"body":"after Christmas, I was with my"},{"speaker":"Colby Joyner","startTime":1473.26,"endTime":1476.38,"body":"dad and said, Hey Dad, can you"},{"speaker":"Colby Joyner","startTime":1473.26,"endTime":1476.38,"body":"check this out and look at it?"},{"speaker":"Colby Joyner","startTime":1476.74,"endTime":1479.38,"body":"And he was doing the button to"},{"speaker":"Colby Joyner","startTime":1476.74,"endTime":1479.38,"body":"talk into it to then have it,"},{"speaker":"Colby Joyner","startTime":1479.38,"endTime":1481.86,"body":"type it and send it out. I was"},{"speaker":"Colby Joyner","startTime":1479.38,"endTime":1481.86,"body":"like, no, just click that"},{"speaker":"Colby Joyner","startTime":1481.86,"endTime":1484.14,"body":"button. So we click together,"},{"speaker":"Colby Joyner","startTime":1481.86,"endTime":1484.14,"body":"and the other person was like."},{"speaker":"Colby Joyner","startTime":1484.44,"endTime":1486.66,"body":"The person was like, Oh, hey,"},{"speaker":"Colby Joyner","startTime":1484.44,"endTime":1486.66,"body":"Chuck, it sounds like you want"},{"speaker":"Colby Joyner","startTime":1486.66,"endTime":1491.1,"body":"to do it on voice. Now that's"},{"speaker":"Colby Joyner","startTime":1486.66,"endTime":1491.1,"body":"amazing. And it just he carried"},{"speaker":"Colby Joyner","startTime":1491.1,"endTime":1497.88,"body":"on a legit, full on conversation"},{"speaker":"Colby Joyner","startTime":1491.1,"endTime":1497.88,"body":"with my lawn care ai. And he was"},{"speaker":"Colby Joyner","startTime":1497.88,"endTime":1500.6,"body":"like, Well, I have these brown"},{"speaker":"Colby Joyner","startTime":1497.88,"endTime":1500.6,"body":"spots in my yard. And he's like,"},{"speaker":"Colby Joyner","startTime":1500.6,"endTime":1503.42,"body":"yeah, that's that's bad. You're"},{"speaker":"Colby Joyner","startTime":1500.6,"endTime":1503.42,"body":"probably over watering a little"},{"speaker":"Colby Joyner","startTime":1503.42,"endTime":1505.82,"body":"bit like, you may want to check"},{"speaker":"Colby Joyner","startTime":1503.42,"endTime":1505.82,"body":"this blah, blah, blah. You know"},{"speaker":"Colby Joyner","startTime":1505.82,"endTime":1508.22,"body":"what? I can send you a whole"},{"speaker":"Colby Joyner","startTime":1505.82,"endTime":1508.22,"body":"list of things that you want to"},{"speaker":"Colby Joyner","startTime":1508.22,"endTime":1510.32,"body":"look at. Is that? Okay? Yeah,"},{"speaker":"Colby Joyner","startTime":1508.22,"endTime":1510.32,"body":"that's fine. Okay, cool. That's"},{"speaker":"Colby Joyner","startTime":1510.32,"endTime":1512.0,"body":"email. But you have any other"},{"speaker":"Colby Joyner","startTime":1510.32,"endTime":1512.0,"body":"questions,"},{"speaker":"Paul J Daly","startTime":1513.08,"endTime":1515.6,"body":"and it's just,"},{"speaker":"Paul J Daly","startTime":1513.08,"endTime":1515.6,"body":"like, amazing. So what platforms"},{"speaker":"Paul J Daly","startTime":1515.6,"endTime":1518.3,"body":"Did you leverage? Just give us a"},{"speaker":"Paul J Daly","startTime":1515.6,"endTime":1518.3,"body":"quick list. It's"},{"speaker":"Colby Joyner","startTime":1518.3,"endTime":1522.94,"body":"just chat. GBT. I"},{"speaker":"Colby Joyner","startTime":1518.3,"endTime":1522.94,"body":"just created a GPT in chat. GBT,"},{"speaker":"Colby Joyner","startTime":1523.0,"endTime":1523.18,"body":"the"},{"speaker":"Paul J Daly","startTime":1523.18,"endTime":1524.98,"body":"I don't realize"},{"speaker":"Paul J Daly","startTime":1523.18,"endTime":1524.98,"body":"that can email stuff,"},{"speaker":"Colby Joyner","startTime":1526.12,"endTime":1528.7,"body":"yeah, well,"},{"speaker":"Colby Joyner","startTime":1526.12,"endTime":1528.7,"body":"there's other prompts and things"},{"speaker":"Colby Joyner","startTime":1528.7,"endTime":1530.32,"body":"that can get tossed into it."},{"speaker":"Paul J Daly","startTime":1530.68,"endTime":1536.8,"body":"Okay, yeah. Oh,"},{"speaker":"Paul J Daly","startTime":1530.68,"endTime":1536.8,"body":"okay, okay, yeah, no, that was"},{"speaker":"Paul J Daly","startTime":1536.8,"endTime":1537.58,"body":"zappy here. Okay,"},{"speaker":"Colby Joyner","startTime":1537.64,"endTime":1540.28,"body":"that idea. I think"},{"speaker":"Colby Joyner","startTime":1537.64,"endTime":1540.28,"body":"the prompt, the prompt sequence"},{"speaker":"Colby Joyner","startTime":1540.28,"endTime":1543.12,"body":"and everything, is like 8000"},{"speaker":"Colby Joyner","startTime":1540.28,"endTime":1543.12,"body":"words long. Yeah,"},{"speaker":"Kyle Mountsier","startTime":1545.64,"endTime":1548.1,"body":"told me, that's"},{"speaker":"Kyle Mountsier","startTime":1545.64,"endTime":1548.1,"body":"amazing. It's clear that you are"},{"speaker":"Kyle Mountsier","startTime":1548.1,"endTime":1550.92,"body":"thinking about not just the"},{"speaker":"Kyle Mountsier","startTime":1548.1,"endTime":1550.92,"body":"basics, but the expansive nature"},{"speaker":"Kyle Mountsier","startTime":1550.92,"endTime":1553.98,"body":"of technology. And always"},{"speaker":"Kyle Mountsier","startTime":1550.92,"endTime":1553.98,"body":"excited to hear what you're"},{"speaker":"Kyle Mountsier","startTime":1553.98,"endTime":1557.16,"body":"thinking about. And thanks for"},{"speaker":"Kyle Mountsier","startTime":1553.98,"endTime":1557.16,"body":"chatting with us again and"},{"speaker":"Kyle Mountsier","startTime":1557.16,"endTime":1560.28,"body":"telling us a little bit about"},{"speaker":"Kyle Mountsier","startTime":1557.16,"endTime":1560.28,"body":"what you're doing. And thanks"},{"speaker":"Kyle Mountsier","startTime":1560.58,"endTime":1561.32,"body":"Auto Collabs. I"},{"speaker":"Colby Joyner","startTime":1562.04,"endTime":1564.14,"body":"love chatting with"},{"speaker":"Colby Joyner","startTime":1562.04,"endTime":1564.14,"body":"you guys. I appreciate it. And"},{"speaker":"Colby Joyner","startTime":1564.14,"endTime":1568.16,"body":"to let everybody know that if"},{"speaker":"Colby Joyner","startTime":1564.14,"endTime":1568.16,"body":"they want to experience some"},{"speaker":"Colby Joyner","startTime":1568.16,"endTime":1574.82,"body":"kind of cool, innovative"},{"speaker":"Colby Joyner","startTime":1568.16,"endTime":1574.82,"body":"inventory system, here he goes,"},{"speaker":"Colby Joyner","startTime":1575.06,"endTime":1578.48,"body":"Yeah, I know. I'm gonna do it"},{"speaker":"Colby Joyner","startTime":1575.06,"endTime":1578.48,"body":"last second. I'll have like,"},{"speaker":"Colby Joyner","startTime":1578.54,"endTime":1583.54,"body":"hey, 50 people message me, send"},{"speaker":"Colby Joyner","startTime":1578.54,"endTime":1583.54,"body":"me a DM, and I'll get you on the"},{"speaker":"Colby Joyner","startTime":1583.54,"endTime":1585.52,"body":"beta for free. I'll snap"},{"speaker":"Paul J Daly","startTime":1591.7,"endTime":1598.6,"body":"Michael. Or did you"},{"speaker":"Paul J Daly","startTime":1591.7,"endTime":1598.6,"body":"know episode? Actually, you"},{"speaker":"Paul J Daly","startTime":1598.6,"endTime":1603.84,"body":"don't know how it went. Did you"},{"speaker":"Paul J Daly","startTime":1598.6,"endTime":1603.84,"body":"know about Colby lawn care? Ai"},{"speaker":"Paul J Daly","startTime":1603.84,"endTime":1604.74,"body":"thing i"},{"speaker":"Michael Cirillo","startTime":1604.74,"endTime":1610.98,"body":"i know that he"},{"speaker":"Michael Cirillo","startTime":1604.74,"endTime":1610.98,"body":"loves lawns. That's true. I know"},{"speaker":"Michael Cirillo","startTime":1610.98,"endTime":1616.98,"body":"that from his social media"},{"speaker":"Michael Cirillo","startTime":1610.98,"endTime":1616.98,"body":"posting of his lawn the founder"},{"speaker":"Michael Cirillo","startTime":1616.98,"endTime":1621.32,"body":"of, like, a real mower company"},{"speaker":"Michael Cirillo","startTime":1616.98,"endTime":1621.32,"body":"in South Africa sent him a real"},{"speaker":"Michael Cirillo","startTime":1621.32,"endTime":1625.16,"body":"mower, yes, like he's now"},{"speaker":"Michael Cirillo","startTime":1621.32,"endTime":1625.16,"body":"officially the first person I've"},{"speaker":"Michael Cirillo","startTime":1625.16,"endTime":1629.36,"body":"met in real life, or that I know"},{"speaker":"Michael Cirillo","startTime":1625.16,"endTime":1629.36,"body":"in real life that actually got a"},{"speaker":"Michael Cirillo","startTime":1629.42,"endTime":1634.28,"body":"free product because he posted"},{"speaker":"Michael Cirillo","startTime":1629.42,"endTime":1634.28,"body":"on social I want to do that. And"},{"speaker":"Michael Cirillo","startTime":1634.28,"endTime":1637.58,"body":"then the AI thing just makes, I"},{"speaker":"Michael Cirillo","startTime":1634.28,"endTime":1637.58,"body":"mean, obviously,"},{"speaker":"Kyle Mountsier","startTime":1638.72,"endTime":1643.42,"body":"yeah, smart,"},{"speaker":"Kyle Mountsier","startTime":1638.72,"endTime":1643.42,"body":"yeah. I mean, what I love and,"},{"speaker":"Kyle Mountsier","startTime":1643.66,"endTime":1648.04,"body":"and I think this is anybody that"},{"speaker":"Kyle Mountsier","startTime":1643.66,"endTime":1648.04,"body":"like, we're obviously all three"},{"speaker":"Kyle Mountsier","startTime":1648.28,"endTime":1652.66,"body":"founders together with ASOTU,"},{"speaker":"Kyle Mountsier","startTime":1648.28,"endTime":1652.66,"body":"but also outside of this, and"},{"speaker":"Kyle Mountsier","startTime":1652.9,"endTime":1656.38,"body":"what I love about most of the"},{"speaker":"Kyle Mountsier","startTime":1652.9,"endTime":1656.38,"body":"people that are in startups,"},{"speaker":"Kyle Mountsier","startTime":1656.56,"endTime":1659.74,"body":"whether they're the founder or"},{"speaker":"Kyle Mountsier","startTime":1656.56,"endTime":1659.74,"body":"they're early on, or they're"},{"speaker":"Kyle Mountsier","startTime":1659.98,"endTime":1664.92,"body":"they're also creative, right?"},{"speaker":"Kyle Mountsier","startTime":1659.98,"endTime":1664.92,"body":"Yeah, there's no stopping, like,"},{"speaker":"Kyle Mountsier","startTime":1665.1,"endTime":1669.78,"body":"this new thing I'm making on the"},{"speaker":"Kyle Mountsier","startTime":1665.1,"endTime":1669.78,"body":"side. I tried this this weekend."},{"speaker":"Kyle Mountsier","startTime":1669.78,"endTime":1673.26,"body":"What do you think about this"},{"speaker":"Kyle Mountsier","startTime":1669.78,"endTime":1673.26,"body":"entrepreneurial activity that"},{"speaker":"Kyle Mountsier","startTime":1673.26,"endTime":1676.14,"body":"I'm doing? I mean, you just look"},{"speaker":"Kyle Mountsier","startTime":1673.26,"endTime":1676.14,"body":"around the halls of like, so do"},{"speaker":"Kyle Mountsier","startTime":1676.14,"endTime":1679.5,"body":"more than cars and like, people"},{"speaker":"Kyle Mountsier","startTime":1676.14,"endTime":1679.5,"body":"have like, side gigs, and"},{"speaker":"Kyle Mountsier","startTime":1679.5,"endTime":1681.98,"body":"they're they're creating on the"},{"speaker":"Kyle Mountsier","startTime":1679.5,"endTime":1681.98,"body":"side, or they're part of"},{"speaker":"Kyle Mountsier","startTime":1681.98,"endTime":1686.48,"body":"nonprofits and and so I think,"},{"speaker":"Kyle Mountsier","startTime":1681.98,"endTime":1686.48,"body":"like that energy actually is"},{"speaker":"Kyle Mountsier","startTime":1686.48,"endTime":1691.34,"body":"what provides the energy in the"},{"speaker":"Kyle Mountsier","startTime":1686.48,"endTime":1691.34,"body":"day to day to think of like,"},{"speaker":"Kyle Mountsier","startTime":1691.4,"endTime":1694.46,"body":"what's the new thing that needs"},{"speaker":"Kyle Mountsier","startTime":1691.4,"endTime":1694.46,"body":"to be built? What's the thing"},{"speaker":"Kyle Mountsier","startTime":1694.46,"endTime":1697.64,"body":"that didn't we didn't have"},{"speaker":"Kyle Mountsier","startTime":1694.46,"endTime":1697.64,"body":"before, maybe as an industry, or"},{"speaker":"Kyle Mountsier","startTime":1697.64,"endTime":1701.32,"body":"whatever, that now, if we'd have"},{"speaker":"Kyle Mountsier","startTime":1697.64,"endTime":1701.32,"body":"access to it would just be"},{"speaker":"Kyle Mountsier","startTime":1701.32,"endTime":1701.62,"body":"better."},{"speaker":"Paul J Daly","startTime":1701.62,"endTime":1703.6,"body":"I mean that. I mean"},{"speaker":"Paul J Daly","startTime":1701.62,"endTime":1703.6,"body":"like that, that literally is"},{"speaker":"Paul J Daly","startTime":1703.6,"endTime":1707.8,"body":"quintessentially a great way to"},{"speaker":"Paul J Daly","startTime":1703.6,"endTime":1707.8,"body":"summarize why lift kit exists."},{"speaker":"Paul J Daly","startTime":1707.8,"endTime":1711.16,"body":"Yep, right. It was like one of"},{"speaker":"Paul J Daly","startTime":1707.8,"endTime":1711.16,"body":"those things, and there was some"},{"speaker":"Paul J Daly","startTime":1711.22,"endTime":1713.56,"body":"creative energy and rolling"},{"speaker":"Paul J Daly","startTime":1711.22,"endTime":1713.56,"body":"around in Michael's head. And"},{"speaker":"Paul J Daly","startTime":1713.56,"endTime":1716.68,"body":"he's always look, if you don't"},{"speaker":"Paul J Daly","startTime":1713.56,"endTime":1716.68,"body":"know this about Michael Cirillo,"},{"speaker":"Paul J Daly","startTime":1717.16,"endTime":1719.62,"body":"if he's not like building a"},{"speaker":"Paul J Daly","startTime":1717.16,"endTime":1719.62,"body":"company, he's rearranging and"},{"speaker":"Paul J Daly","startTime":1719.62,"endTime":1723.0,"body":"tearing apart his desk and then"},{"speaker":"Paul J Daly","startTime":1719.62,"endTime":1723.0,"body":"literally lamenting about it in"},{"speaker":"Paul J Daly","startTime":1723.0,"endTime":1726.6,"body":"real time. What have I done as"},{"speaker":"Paul J Daly","startTime":1723.0,"endTime":1726.6,"body":"he's taking wires out? It's"},{"speaker":"Paul J Daly","startTime":1726.6,"endTime":1729.12,"body":"happened on so many calls, so"},{"speaker":"Paul J Daly","startTime":1726.6,"endTime":1729.12,"body":"many calls, and then building it"},{"speaker":"Paul J Daly","startTime":1729.12,"endTime":1732.48,"body":"right back up. No, but that,"},{"speaker":"Paul J Daly","startTime":1729.12,"endTime":1732.48,"body":"that is why lift kit came to be"},{"speaker":"Paul J Daly","startTime":1732.48,"endTime":1735.6,"body":"Michael, right? You saw a thing,"},{"speaker":"Paul J Daly","startTime":1732.48,"endTime":1735.6,"body":"and you're like, I gotta. I can"},{"speaker":"Paul J Daly","startTime":1735.6,"endTime":1738.36,"body":"do something about this. But"},{"speaker":"Paul J Daly","startTime":1735.6,"endTime":1738.36,"body":"enough about me, guys, let's"},{"speaker":"Paul J Daly","startTime":1738.36,"endTime":1743.12,"body":"talk about you. Wouldn't you"},{"speaker":"Paul J Daly","startTime":1738.36,"endTime":1743.12,"body":"know this is funny. What do you"},{"speaker":"Paul J Daly","startTime":1743.12,"endTime":1746.12,"body":"think about me? I think that"},{"speaker":"Paul J Daly","startTime":1743.12,"endTime":1746.12,"body":"everybody's gonna"},{"speaker":"Unknown","startTime":1746.12,"endTime":1748.64,"body":"love your new cover art"},{"speaker":"Unknown","startTime":1746.12,"endTime":1748.64,"body":"on your podcast. I think that"},{"speaker":"Unknown","startTime":1748.64,"endTime":1751.64,"body":"everybody's gonna continue to"},{"speaker":"Unknown","startTime":1748.64,"endTime":1751.64,"body":"love the Auto Collabs episodes."},{"speaker":"Unknown","startTime":1751.76,"endTime":1755.96,"body":"We just love sharing stories in"},{"speaker":"Unknown","startTime":1751.76,"endTime":1755.96,"body":"the industry, our stories with"},{"speaker":"Unknown","startTime":1755.96,"endTime":1759.32,"body":"you. Thank you for listening. On"},{"speaker":"Unknown","startTime":1755.96,"endTime":1759.32,"body":"behalf of myself, Paul J Daly"},{"speaker":"Unknown","startTime":1759.32,"endTime":1761.98,"body":"and Kyle and Michael Cirillo,"},{"speaker":"Unknown","startTime":1759.32,"endTime":1761.98,"body":"not Kyle, that's me."},{"speaker":"Paul J Daly","startTime":1762.82,"endTime":1764.86,"body":"Thanks for speaking"},{"speaker":"Paul J Daly","startTime":1762.82,"endTime":1764.86,"body":"about Himself and the third"},{"speaker":"Paul J Daly","startTime":1764.86,"endTime":1765.58,"body":"person now"},{"speaker":"Kyle Mountsier","startTime":1765.64,"endTime":1767.02,"body":"Collabs See ya."},{"speaker":"Unknown","startTime":1768.1,"endTime":1771.52,"body":"Sign up for our free"},{"speaker":"Unknown","startTime":1768.1,"endTime":1771.52,"body":"and fun to read daily email for"},{"speaker":"Unknown","startTime":1771.52,"endTime":1775.36,"body":"a free shot of relevant news and"},{"speaker":"Unknown","startTime":1771.52,"endTime":1775.36,"body":"automotive retail media and pop"},{"speaker":"Unknown","startTime":1775.36,"endTime":1779.68,"body":"culture. You can get it"},{"speaker":"Unknown","startTime":1775.36,"endTime":1779.68,"body":"now@asotu.com That's asotu.com"},{"speaker":"Unknown","startTime":1781.0,"endTime":1784.5,"body":"if you love this podcast, please"},{"speaker":"Unknown","startTime":1781.0,"endTime":1784.5,"body":"leave us a review and share it"},{"speaker":"Unknown","startTime":1784.5,"endTime":1787.56,"body":"with a friend. Thanks again for"},{"speaker":"Unknown","startTime":1784.5,"endTime":1787.56,"body":"listening. We'll see you next"},{"speaker":"Unknown","startTime":1787.56,"endTime":1787.74,"body":"time."},{"speaker":"Unknown","startTime":1799.2,"endTime":1804.5,"body":"Welcome to. Monica, last"},{"speaker":"Unknown","startTime":1799.2,"endTime":1804.5,"body":"recording you."}]}