{"version":"1.0.0","segments":[{"speaker":"Kyle Mountsier","startTime":0.0,"endTime":1.74,"body":"Speaking of"},{"speaker":"Kyle Mountsier","startTime":0.0,"endTime":1.74,"body":"crunch enhancers,"},{"speaker":"Unknown","startTime":8.7,"endTime":10.86,"body":"this is Auto Collabs."},{"speaker":"Unknown","startTime":8.7,"endTime":10.86,"body":"Did"},{"speaker":"Paul J Daly","startTime":10.86,"endTime":12.54,"body":"you know that a"},{"speaker":"Paul J Daly","startTime":10.86,"endTime":12.54,"body":"crunch enhancer is a non"},{"speaker":"Paul J Daly","startTime":12.54,"endTime":15.06,"body":"nutritive cereal varnish that"},{"speaker":"Paul J Daly","startTime":12.54,"endTime":15.06,"body":"they put over the flake to keep"},{"speaker":"Paul J Daly","startTime":15.06,"endTime":16.26,"body":"the milk from penetrating?"},{"speaker":"Kyle Mountsier","startTime":17.82,"endTime":20.84,"body":"I know that one"},{"speaker":"Kyle Mountsier","startTime":17.82,"endTime":20.84,"body":"time my uncle told me that my"},{"speaker":"Kyle Mountsier","startTime":21.2,"endTime":26.18,"body":"great, great grandfather, who"},{"speaker":"Kyle Mountsier","startTime":21.2,"endTime":26.18,"body":"used to work for like, P and G"},{"speaker":"Kyle Mountsier","startTime":26.18,"endTime":30.44,"body":"or something, actually helped"},{"speaker":"Kyle Mountsier","startTime":26.18,"endTime":30.44,"body":"with the candy coating on the"},{"speaker":"Kyle Mountsier","startTime":30.44,"endTime":34.04,"body":"Eminem. Oh, they got it wrong."},{"speaker":"Kyle Mountsier","startTime":30.44,"endTime":34.04,"body":"Yeah, yeah."},{"speaker":"Paul J Daly","startTime":34.16,"endTime":36.02,"body":"Now they got it"},{"speaker":"Paul J Daly","startTime":34.16,"endTime":36.02,"body":"right. Melts in your mouth, not"},{"speaker":"Paul J Daly","startTime":36.02,"endTime":38.72,"body":"in your hand, not he came up"},{"speaker":"Paul J Daly","startTime":36.02,"endTime":38.72,"body":"with that marketing slogan. I"},{"speaker":"Paul J Daly","startTime":38.72,"endTime":39.86,"body":"want to meet that crazy"},{"speaker":"Kyle Mountsier","startTime":40.52,"endTime":41.2,"body":"Michael. I"},{"speaker":"Michael Cirillo","startTime":41.2,"endTime":43.6,"body":"take that all"},{"speaker":"Michael Cirillo","startTime":41.2,"endTime":43.6,"body":"the way down every podcast like"},{"speaker":"Michael Cirillo","startTime":43.6,"endTime":46.0,"body":"that would be my claim to fame."},{"speaker":"Michael Cirillo","startTime":43.6,"endTime":46.0,"body":"You know, some like, people are"},{"speaker":"Michael Cirillo","startTime":46.0,"endTime":49.42,"body":"like, I met Elvis once and like,"},{"speaker":"Michael Cirillo","startTime":46.0,"endTime":49.42,"body":"that's become their whole"},{"speaker":"Michael Cirillo","startTime":49.42,"endTime":51.16,"body":"talking thing years. Needs to be"},{"speaker":"Michael Cirillo","startTime":49.42,"endTime":51.16,"body":"met."},{"speaker":"Kyle Mountsier","startTime":51.34,"endTime":53.38,"body":"Like every"},{"speaker":"Kyle Mountsier","startTime":51.34,"endTime":53.38,"body":"podcast told me, once I get on"},{"speaker":"Kyle Mountsier","startTime":53.38,"endTime":55.66,"body":"every father, yes, and just tell"},{"speaker":"Kyle Mountsier","startTime":53.38,"endTime":55.66,"body":"him I met you one time."},{"speaker":"Paul J Daly","startTime":58.36,"endTime":61.08,"body":"Wow. Like an otter."},{"speaker":"Paul J Daly","startTime":58.36,"endTime":61.08,"body":"Well, listen, speaking of"},{"speaker":"Paul J Daly","startTime":61.08,"endTime":62.58,"body":"speaking to somebody that does,"},{"speaker":"Kyle Mountsier","startTime":64.5,"endTime":66.84,"body":"speaking of"},{"speaker":"Kyle Mountsier","startTime":64.5,"endTime":66.84,"body":"someone that we met one time."},{"speaker":"Kyle Mountsier","startTime":67.02,"endTime":67.74,"body":"Hey,"},{"speaker":"Paul J Daly","startTime":68.76,"endTime":71.76,"body":"good deal. You can"},{"speaker":"Paul J Daly","startTime":68.76,"endTime":71.76,"body":"tell this is the first one after"},{"speaker":"Paul J Daly","startTime":71.76,"endTime":72.42,"body":"the new year."},{"speaker":"Kyle Mountsier","startTime":72.42,"endTime":74.46,"body":"We've never done"},{"speaker":"Kyle Mountsier","startTime":72.42,"endTime":74.46,"body":"this before. This is a new thing"},{"speaker":"Kyle Mountsier","startTime":74.46,"endTime":76.08,"body":"for us. We never podcast."},{"speaker":"Paul J Daly","startTime":76.0,"endTime":78.25,"body":"I know, but, but"},{"speaker":"Paul J Daly","startTime":76.0,"endTime":78.25,"body":"today's guest is a repeat guest,"},{"speaker":"Paul J Daly","startTime":78.25,"endTime":82.42,"body":"Bobby Gaudreau. He's a runner."},{"speaker":"Paul J Daly","startTime":78.25,"endTime":82.42,"body":"I'm gonna ask him about that."},{"speaker":"Paul J Daly","startTime":82.66,"endTime":84.88,"body":"But he's also one of those"},{"speaker":"Paul J Daly","startTime":82.66,"endTime":84.88,"body":"people that lives in the"},{"speaker":"Paul J Daly","startTime":84.88,"endTime":87.31,"body":"Northeast. I know a lot about"},{"speaker":"Paul J Daly","startTime":84.88,"endTime":87.31,"body":"Bobby because he's a repeat"},{"speaker":"Paul J Daly","startTime":87.52,"endTime":91.6,"body":"guest, but, but, but he's he's"},{"speaker":"Paul J Daly","startTime":87.52,"endTime":91.6,"body":"also always somebody that like"},{"speaker":"Paul J Daly","startTime":91.66,"endTime":94.81,"body":"has this ability to be like,"},{"speaker":"Paul J Daly","startTime":91.66,"endTime":94.81,"body":"doesn't that just make sense,"},{"speaker":"Paul J Daly","startTime":94.81,"endTime":97.27,"body":"that we would do it this way and"},{"speaker":"Paul J Daly","startTime":94.81,"endTime":97.27,"body":"not this way? So that's why I"},{"speaker":"Paul J Daly","startTime":97.27,"endTime":99.49,"body":"like when he's on, because I"},{"speaker":"Paul J Daly","startTime":97.27,"endTime":99.49,"body":"need those people in my life."},{"speaker":"Paul J Daly","startTime":99.49,"endTime":103.45,"body":"Kyle. Kyle, you and Bobby get"},{"speaker":"Paul J Daly","startTime":99.49,"endTime":103.45,"body":"along? Well, I can tell we have"},{"speaker":"Paul J Daly","startTime":103.45,"endTime":106.27,"body":"some good chats. So Bobby's got"},{"speaker":"Paul J Daly","startTime":103.45,"endTime":106.27,"body":"more, like, I don't know,"},{"speaker":"Paul J Daly","startTime":106.27,"endTime":108.88,"body":"probably more social barriers in"},{"speaker":"Paul J Daly","startTime":106.27,"endTime":108.88,"body":"between him and saying what he"},{"speaker":"Paul J Daly","startTime":108.88,"endTime":111.19,"body":"actually thinks. You tend to"},{"speaker":"Paul J Daly","startTime":108.88,"endTime":111.19,"body":"just say it."},{"speaker":"Michael Cirillo","startTime":112.18,"endTime":115.48,"body":"Typically just"},{"speaker":"Michael Cirillo","startTime":112.18,"endTime":115.48,"body":"come out with it. Kyle always"},{"speaker":"Michael Cirillo","startTime":115.48,"endTime":118.18,"body":"asks nice, intellectual"},{"speaker":"Michael Cirillo","startTime":115.48,"endTime":118.18,"body":"questions, and I'm sitting here"},{"speaker":"Michael Cirillo","startTime":118.18,"endTime":120.84,"body":"like, Don't crack a fart joke."},{"speaker":"Michael Cirillo","startTime":118.18,"endTime":120.84,"body":"Don't crack a fart joke. That's"},{"speaker":"Michael Cirillo","startTime":122.16,"endTime":125.76,"body":"how my brain works. Like I was"},{"speaker":"Michael Cirillo","startTime":122.16,"endTime":125.76,"body":"instantly like he's a runner,"},{"speaker":"Michael Cirillo","startTime":125.76,"endTime":130.68,"body":"but if he were a blower, do you"},{"speaker":"Michael Cirillo","startTime":125.76,"endTime":130.68,"body":"think his coaches good row?"},{"speaker":"Kyle Mountsier","startTime":133.02,"endTime":135.42,"body":"We hope that you"},{"speaker":"Kyle Mountsier","startTime":133.02,"endTime":135.42,"body":"enjoy fart. Fart jokes with"},{"speaker":"Kyle Mountsier","startTime":135.42,"endTime":136.74,"body":"Bobby good Joe. That's not"},{"speaker":"Paul J Daly","startTime":136.74,"endTime":140.1,"body":"happening. Just,"},{"speaker":"Paul J Daly","startTime":136.74,"endTime":140.1,"body":"let's just get into the get into"},{"speaker":"Paul J Daly","startTime":140.1,"endTime":146.0,"body":"it. Bobby, it's so good to be"},{"speaker":"Paul J Daly","startTime":140.1,"endTime":146.0,"body":"with you again. Thanks for"},{"speaker":"Paul J Daly","startTime":146.0,"endTime":147.86,"body":"giving us some more time today"},{"speaker":"Paul J Daly","startTime":146.0,"endTime":147.86,"body":"on Auto Collabs."},{"speaker":"Bobby Gaudreau","startTime":147.92,"endTime":149.9,"body":"Yeah, good to"},{"speaker":"Bobby Gaudreau","startTime":147.92,"endTime":149.9,"body":"see you guys again. Great to be"},{"speaker":"Bobby Gaudreau","startTime":149.9,"endTime":151.76,"body":"here. All right, so last time"},{"speaker":"Paul J Daly","startTime":151.76,"endTime":154.1,"body":"we spoke, we talked"},{"speaker":"Paul J Daly","startTime":151.76,"endTime":154.1,"body":"a bit about running, which got"},{"speaker":"Paul J Daly","startTime":154.1,"endTime":158.48,"body":"Kyle all excited, like it always"},{"speaker":"Paul J Daly","startTime":154.1,"endTime":158.48,"body":"does naturally between that time"},{"speaker":"Paul J Daly","startTime":158.48,"endTime":161.02,"body":"and this time, though, I heard"},{"speaker":"Paul J Daly","startTime":158.48,"endTime":161.02,"body":"you've done some serious"},{"speaker":"Paul J Daly","startTime":161.02,"endTime":161.44,"body":"running."},{"speaker":"Bobby Gaudreau","startTime":162.7,"endTime":170.08,"body":"Yeah? I did in"},{"speaker":"Bobby Gaudreau","startTime":162.7,"endTime":170.08,"body":"August. I did a 50 mile race in,"},{"speaker":"Bobby Gaudreau","startTime":170.14,"endTime":178.54,"body":"yeah, in British in British"},{"speaker":"Bobby Gaudreau","startTime":170.14,"endTime":178.54,"body":"Columbia, so in a car to do this"},{"speaker":"Bobby Gaudreau","startTime":178.54,"endTime":181.98,"body":"on the last episode, yeah, I"},{"speaker":"Bobby Gaudreau","startTime":178.54,"endTime":181.98,"body":"may, yeah, I may. I had been, I"},{"speaker":"Bobby Gaudreau","startTime":181.98,"endTime":184.92,"body":"had been training for it for a"},{"speaker":"Bobby Gaudreau","startTime":181.98,"endTime":184.92,"body":"while. So is this? It was called"},{"speaker":"Bobby Gaudreau","startTime":184.92,"endTime":188.4,"body":"the Squamish 50. So I was"},{"speaker":"Bobby Gaudreau","startTime":184.92,"endTime":188.4,"body":"actually originally signed up"},{"speaker":"Bobby Gaudreau","startTime":188.4,"endTime":192.06,"body":"for the 50. So I turned 50 this"},{"speaker":"Bobby Gaudreau","startTime":188.4,"endTime":192.06,"body":"year. So I turned 50 in"},{"speaker":"Bobby Gaudreau","startTime":192.06,"endTime":196.08,"body":"September. So this is like my"},{"speaker":"Bobby Gaudreau","startTime":192.06,"endTime":196.08,"body":"entrance into being 50. So it"},{"speaker":"Bobby Gaudreau","startTime":196.08,"endTime":201.02,"body":"was 50 and 50. Yeah. So I ran, I"},{"speaker":"Bobby Gaudreau","startTime":196.08,"endTime":201.02,"body":"ran 50 miles on a Saturday, and"},{"speaker":"Bobby Gaudreau","startTime":201.02,"endTime":205.04,"body":"I was supposed to run 50k on"},{"speaker":"Bobby Gaudreau","startTime":201.02,"endTime":205.04,"body":"Sunday, but about halfway"},{"speaker":"Bobby Gaudreau","startTime":205.04,"endTime":208.4,"body":"through six miles, I was like, I"},{"speaker":"Bobby Gaudreau","startTime":205.04,"endTime":208.4,"body":"think I'm just gonna finish."},{"speaker":"Bobby Gaudreau","startTime":208.58,"endTime":208.94,"body":"You've"},{"speaker":"Paul J Daly","startTime":208.94,"endTime":211.28,"body":"been listening to"},{"speaker":"Paul J Daly","startTime":208.94,"endTime":211.28,"body":"way too much. David Goggins, I"},{"speaker":"Paul J Daly","startTime":211.28,"endTime":215.48,"body":"can tell that already. You got,"},{"speaker":"Paul J Daly","startTime":211.28,"endTime":215.48,"body":"you got a Spotify Premium"},{"speaker":"Paul J Daly","startTime":215.48,"endTime":217.94,"body":"subscription. You started"},{"speaker":"Paul J Daly","startTime":215.48,"endTime":217.94,"body":"listening in the Goggins, and"},{"speaker":"Paul J Daly","startTime":217.94,"endTime":220.66,"body":"you're like, I went to a 50"},{"speaker":"Paul J Daly","startTime":217.94,"endTime":220.66,"body":"miles and a 50k in the same"},{"speaker":"Paul J Daly","startTime":220.66,"endTime":221.74,"body":"weekend. It"},{"speaker":"Bobby Gaudreau","startTime":221.74,"endTime":223.3,"body":"is funny,"},{"speaker":"Bobby Gaudreau","startTime":221.74,"endTime":223.3,"body":"actually, when I was driving"},{"speaker":"Bobby Gaudreau","startTime":223.3,"endTime":226.24,"body":"back a few days later and I was"},{"speaker":"Bobby Gaudreau","startTime":223.3,"endTime":226.24,"body":"actually listening to a"},{"speaker":"Bobby Gaudreau","startTime":226.24,"endTime":228.82,"body":"different podcast that David"},{"speaker":"Bobby Gaudreau","startTime":226.24,"endTime":228.82,"body":"Goggins was, was was on,"},{"speaker":"Bobby Gaudreau","startTime":228.82,"endTime":230.98,"body":"coincidentally, you mentioned,"},{"speaker":"Bobby Gaudreau","startTime":228.82,"endTime":230.98,"body":"naturally, I"},{"speaker":"Paul J Daly","startTime":231.04,"endTime":234.88,"body":"knew it, it, found"},{"speaker":"Paul J Daly","startTime":231.04,"endTime":234.88,"body":"it That's amazing. Well, all of"},{"speaker":"Paul J Daly","startTime":234.88,"endTime":237.58,"body":"that energy and all that"},{"speaker":"Paul J Daly","startTime":234.88,"endTime":237.58,"body":"motivation to run something like"},{"speaker":"Paul J Daly","startTime":237.58,"endTime":240.9,"body":"that, obviously, is indicative"},{"speaker":"Paul J Daly","startTime":237.58,"endTime":240.9,"body":"of someone who is motivated and"},{"speaker":"Paul J Daly","startTime":240.9,"endTime":245.58,"body":"driven. Let me just ask you to"},{"speaker":"Paul J Daly","startTime":240.9,"endTime":245.58,"body":"the other side. What have you"},{"speaker":"Paul J Daly","startTime":245.58,"endTime":248.22,"body":"been working on, on the"},{"speaker":"Paul J Daly","startTime":245.58,"endTime":248.22,"body":"professional side of your life?"},{"speaker":"Paul J Daly","startTime":248.22,"endTime":250.32,"body":"Because we know you've been"},{"speaker":"Paul J Daly","startTime":248.22,"endTime":250.32,"body":"running 50 and 50."},{"speaker":"Bobby Gaudreau","startTime":251.4,"endTime":253.02,"body":"Yeah, no, I"},{"speaker":"Bobby Gaudreau","startTime":251.4,"endTime":253.02,"body":"mean, on the on the on the"},{"speaker":"Bobby Gaudreau","startTime":253.02,"endTime":255.42,"body":"professional side and on the"},{"speaker":"Bobby Gaudreau","startTime":253.02,"endTime":255.42,"body":"work side. I mean, we've, we've,"},{"speaker":"Bobby Gaudreau","startTime":255.42,"endTime":257.88,"body":"since the last time we've"},{"speaker":"Bobby Gaudreau","startTime":255.42,"endTime":257.88,"body":"talked, it's, things have been"},{"speaker":"Bobby Gaudreau","startTime":257.94,"endTime":261.5,"body":"kind of progressing, you know,"},{"speaker":"Bobby Gaudreau","startTime":257.94,"endTime":261.5,"body":"quite quickly. And we've made a"},{"speaker":"Bobby Gaudreau","startTime":261.5,"endTime":264.62,"body":"lot of, we've kind of made a lot"},{"speaker":"Bobby Gaudreau","startTime":261.5,"endTime":264.62,"body":"of strides. So we've, you know,"},{"speaker":"Bobby Gaudreau","startTime":264.62,"endTime":267.2,"body":"we've kind of officially"},{"speaker":"Bobby Gaudreau","startTime":264.62,"endTime":267.2,"body":"launched kind of a, you know, a"},{"speaker":"Bobby Gaudreau","startTime":267.2,"endTime":271.1,"body":"true CDP where we're very much"},{"speaker":"Bobby Gaudreau","startTime":267.2,"endTime":271.1,"body":"focused on data quality. We're"},{"speaker":"Bobby Gaudreau","startTime":271.1,"endTime":275.3,"body":"very much focused on marketing"},{"speaker":"Bobby Gaudreau","startTime":271.1,"endTime":275.3,"body":"activation. We're running about"},{"speaker":"Bobby Gaudreau","startTime":275.3,"endTime":278.06,"body":"six different journeys. We're"},{"speaker":"Bobby Gaudreau","startTime":275.3,"endTime":278.06,"body":"starting to execute marketing"},{"speaker":"Bobby Gaudreau","startTime":278.06,"endTime":280.6,"body":"through different channels now."},{"speaker":"Bobby Gaudreau","startTime":278.06,"endTime":280.6,"body":"So we're starting to do stuff on"},{"speaker":"Bobby Gaudreau","startTime":280.6,"endTime":284.08,"body":"websites with identity"},{"speaker":"Bobby Gaudreau","startTime":280.6,"endTime":284.08,"body":"resolution. We just launched our"},{"speaker":"Bobby Gaudreau","startTime":284.08,"endTime":288.34,"body":"first customers with our with"},{"speaker":"Bobby Gaudreau","startTime":284.08,"endTime":288.34,"body":"digital. So we're actually now"},{"speaker":"Bobby Gaudreau","startTime":288.34,"endTime":291.76,"body":"extending everything out into"},{"speaker":"Bobby Gaudreau","startTime":288.34,"endTime":291.76,"body":"into digital, and then we're"},{"speaker":"Bobby Gaudreau","startTime":291.76,"endTime":294.76,"body":"going to be starting to do some"},{"speaker":"Bobby Gaudreau","startTime":291.76,"endTime":294.76,"body":"betas pretty soon with pulling"},{"speaker":"Bobby Gaudreau","startTime":294.76,"endTime":298.3,"body":"in CRM as well. So we were very,"},{"speaker":"Bobby Gaudreau","startTime":294.76,"endTime":298.3,"body":"very focused on kind of getting"},{"speaker":"Bobby Gaudreau","startTime":298.48,"endTime":301.56,"body":"it buttoned up on DMS. And. Now"},{"speaker":"Bobby Gaudreau","startTime":298.48,"endTime":301.56,"body":"we're gonna start pulling in CRM"},{"speaker":"Bobby Gaudreau","startTime":301.56,"endTime":304.44,"body":"data pretty soon as well. So a"},{"speaker":"Bobby Gaudreau","startTime":301.56,"endTime":304.44,"body":"lot of stuff that as we lead"},{"speaker":"Bobby Gaudreau","startTime":304.44,"endTime":307.44,"body":"into nada, that we're excited to"},{"speaker":"Bobby Gaudreau","startTime":304.44,"endTime":307.44,"body":"kind of keep rolling out and"},{"speaker":"Bobby Gaudreau","startTime":307.44,"endTime":308.88,"body":"announce as we head into nada."},{"speaker":"Kyle Mountsier","startTime":309.18,"endTime":311.22,"body":"So what we're"},{"speaker":"Kyle Mountsier","startTime":309.18,"endTime":311.22,"body":"really hoping is that no one was"},{"speaker":"Kyle Mountsier","startTime":311.22,"endTime":315.54,"body":"playing a drinking game or bingo"},{"speaker":"Kyle Mountsier","startTime":311.22,"endTime":315.54,"body":"with that first with that first"},{"speaker":"Kyle Mountsier","startTime":315.54,"endTime":319.5,"body":"montage, because you hit on some"},{"speaker":"Kyle Mountsier","startTime":315.54,"endTime":319.5,"body":"of the terms that I think our"},{"speaker":"Kyle Mountsier","startTime":319.5,"endTime":323.84,"body":"industry has just almost become"},{"speaker":"Kyle Mountsier","startTime":319.5,"endTime":323.84,"body":"like it's a part of the"},{"speaker":"Kyle Mountsier","startTime":323.84,"endTime":329.12,"body":"vernacular over the last year,"},{"speaker":"Kyle Mountsier","startTime":323.84,"endTime":329.12,"body":"but still is like we're a far"},{"speaker":"Kyle Mountsier","startTime":329.12,"endTime":332.78,"body":"cry from really understanding, I"},{"speaker":"Kyle Mountsier","startTime":329.12,"endTime":332.78,"body":"think, personally, as an"},{"speaker":"Kyle Mountsier","startTime":332.78,"endTime":336.62,"body":"industry, what all of those"},{"speaker":"Kyle Mountsier","startTime":332.78,"endTime":336.62,"body":"things actually mean to business"},{"speaker":"Kyle Mountsier","startTime":336.62,"endTime":341.56,"body":"outcomes, performance, like what"},{"speaker":"Kyle Mountsier","startTime":336.62,"endTime":341.56,"body":"it actually has has done and is"},{"speaker":"Kyle Mountsier","startTime":341.56,"endTime":347.56,"body":"gonna do for business. You know,"},{"speaker":"Kyle Mountsier","startTime":341.56,"endTime":347.56,"body":"I think the first time you and I"},{"speaker":"Kyle Mountsier","startTime":347.56,"endTime":352.48,"body":"actually talked about you all"},{"speaker":"Kyle Mountsier","startTime":347.56,"endTime":352.48,"body":"like leveraging Salesforce and"},{"speaker":"Kyle Mountsier","startTime":352.48,"endTime":357.04,"body":"thinking about CDP in a"},{"speaker":"Kyle Mountsier","startTime":352.48,"endTime":357.04,"body":"different way, was a little over"},{"speaker":"Kyle Mountsier","startTime":357.04,"endTime":362.64,"body":"a year ago at Brian passes MRC"},{"speaker":"Kyle Mountsier","startTime":357.04,"endTime":362.64,"body":"and and then was still fairly"},{"speaker":"Kyle Mountsier","startTime":362.64,"endTime":368.04,"body":"early. Talks on, like, what is"},{"speaker":"Kyle Mountsier","startTime":362.64,"endTime":368.04,"body":"CDP? You know, clairvoy had been"},{"speaker":"Kyle Mountsier","startTime":368.04,"endTime":370.86,"body":"talking about identity"},{"speaker":"Kyle Mountsier","startTime":368.04,"endTime":370.86,"body":"resolution for a few years. Some"},{"speaker":"Kyle Mountsier","startTime":370.86,"endTime":374.46,"body":"others had been but what's,"},{"speaker":"Kyle Mountsier","startTime":370.86,"endTime":374.46,"body":"what's been, the journey you"},{"speaker":"Kyle Mountsier","startTime":374.46,"endTime":379.26,"body":"think of like automotive kind of"},{"speaker":"Kyle Mountsier","startTime":374.46,"endTime":379.26,"body":"discovering and fighting through"},{"speaker":"Kyle Mountsier","startTime":379.5,"endTime":385.52,"body":"the early stages of what a CDP"},{"speaker":"Kyle Mountsier","startTime":379.5,"endTime":385.52,"body":"is can do and should be over"},{"speaker":"Kyle Mountsier","startTime":385.52,"endTime":389.36,"body":"this last year, setting the"},{"speaker":"Kyle Mountsier","startTime":385.52,"endTime":389.36,"body":"stage for like, people thinking"},{"speaker":"Kyle Mountsier","startTime":389.36,"endTime":392.0,"body":"about how to approach it around."},{"speaker":"Kyle Mountsier","startTime":389.36,"endTime":392.0,"body":"Nada, yeah,"},{"speaker":"Bobby Gaudreau","startTime":392.0,"endTime":393.86,"body":"no. I mean, I"},{"speaker":"Bobby Gaudreau","startTime":392.0,"endTime":393.86,"body":"think it's, that's a that's a"},{"speaker":"Bobby Gaudreau","startTime":393.86,"endTime":397.28,"body":"good question. That's a good"},{"speaker":"Bobby Gaudreau","startTime":393.86,"endTime":397.28,"body":"loaded question. He"},{"speaker":"Paul J Daly","startTime":397.28,"endTime":401.62,"body":"loaded 13 rounds in"},{"speaker":"Paul J Daly","startTime":397.28,"endTime":401.62,"body":"that one. Hold on. I'm not done"},{"speaker":"Paul J Daly","startTime":401.62,"endTime":405.4,"body":"yet. Hold on, 123, all right,"},{"speaker":"Paul J Daly","startTime":401.62,"endTime":405.4,"body":"hot weapon. You take it"},{"speaker":"Bobby Gaudreau","startTime":407.32,"endTime":409.3,"body":"on a quick run"},{"speaker":"Bobby Gaudreau","startTime":407.32,"endTime":409.3,"body":"and kind of get my thought,"},{"speaker":"Paul J Daly","startTime":410.14,"endTime":412.84,"body":"well, quick run for"},{"speaker":"Paul J Daly","startTime":410.14,"endTime":412.84,"body":"you is open for debate, right?"},{"speaker":"Kyle Mountsier","startTime":412.9,"endTime":414.1,"body":"We'll see you"},{"speaker":"Kyle Mountsier","startTime":412.9,"endTime":414.1,"body":"tomorrow."},{"speaker":"Bobby Gaudreau","startTime":415.66,"endTime":418.48,"body":"No, I mean, I"},{"speaker":"Bobby Gaudreau","startTime":415.66,"endTime":418.48,"body":"mean as a, kind of, as, you"},{"speaker":"Bobby Gaudreau","startTime":418.48,"endTime":420.96,"body":"know, as a level set right? And"},{"speaker":"Bobby Gaudreau","startTime":418.48,"endTime":420.96,"body":"I mean, we've all been in this"},{"speaker":"Bobby Gaudreau","startTime":420.96,"endTime":424.5,"body":"space for a while, and this is,"},{"speaker":"Bobby Gaudreau","startTime":420.96,"endTime":424.5,"body":"like a little bit, I'm being a"},{"speaker":"Bobby Gaudreau","startTime":424.5,"endTime":426.84,"body":"little bit trite, and I'm being"},{"speaker":"Bobby Gaudreau","startTime":424.5,"endTime":426.84,"body":"a little bit tongue in cheek,"},{"speaker":"Bobby Gaudreau","startTime":426.84,"endTime":429.24,"body":"but I'm also being, I think,"},{"speaker":"Bobby Gaudreau","startTime":426.84,"endTime":429.24,"body":"factual, that it just it feels"},{"speaker":"Bobby Gaudreau","startTime":429.24,"endTime":433.26,"body":"like retail, automotive is"},{"speaker":"Bobby Gaudreau","startTime":429.24,"endTime":433.26,"body":"always a couple years behind"},{"speaker":"Bobby Gaudreau","startTime":433.44,"endTime":437.16,"body":"everything else, right? For"},{"speaker":"Bobby Gaudreau","startTime":433.44,"endTime":437.16,"body":"sure, websites or CRM, or, you"},{"speaker":"Bobby Gaudreau","startTime":437.16,"endTime":441.8,"body":"know, digital retail with, you"},{"speaker":"Bobby Gaudreau","startTime":437.16,"endTime":441.8,"body":"know, Omni channel and so CDPs."},{"speaker":"Bobby Gaudreau","startTime":442.16,"endTime":447.02,"body":"While CDPs is a relatively, you"},{"speaker":"Bobby Gaudreau","startTime":442.16,"endTime":447.02,"body":"know, newish term for us, I"},{"speaker":"Bobby Gaudreau","startTime":447.02,"endTime":451.28,"body":"mean, in B to B, B to C,"},{"speaker":"Bobby Gaudreau","startTime":447.02,"endTime":451.28,"body":"technology, software, cells,"},{"speaker":"Bobby Gaudreau","startTime":451.28,"endTime":455.12,"body":"it's the fastest growing segment"},{"speaker":"Bobby Gaudreau","startTime":451.28,"endTime":455.12,"body":"outside of automotive. I mean, I"},{"speaker":"Bobby Gaudreau","startTime":455.12,"endTime":458.84,"body":"think this year it's finishing"},{"speaker":"Bobby Gaudreau","startTime":455.12,"endTime":458.84,"body":"as like a five to $8 billion"},{"speaker":"Bobby Gaudreau","startTime":459.14,"endTime":462.76,"body":"industry, and by 2028 it's going"},{"speaker":"Bobby Gaudreau","startTime":459.14,"endTime":462.76,"body":"to be close to a $30 billion"},{"speaker":"Bobby Gaudreau","startTime":463.0,"endTime":469.06,"body":"industry worldwide, right? Yeah."},{"speaker":"Bobby Gaudreau","startTime":463.0,"endTime":469.06,"body":"And, you know, when we started,"},{"speaker":"Bobby Gaudreau","startTime":469.06,"endTime":472.0,"body":"so to kind of, you know, part of"},{"speaker":"Bobby Gaudreau","startTime":469.06,"endTime":472.0,"body":"your question there, Kyle was"},{"speaker":"Bobby Gaudreau","startTime":472.0,"endTime":474.94,"body":"like, how did we start on this"},{"speaker":"Bobby Gaudreau","startTime":472.0,"endTime":474.94,"body":"journey? We kind of fell into it"},{"speaker":"Bobby Gaudreau","startTime":474.94,"endTime":478.72,"body":"by accident, right? So, you"},{"speaker":"Bobby Gaudreau","startTime":474.94,"endTime":478.72,"body":"know, we had some standalone"},{"speaker":"Bobby Gaudreau","startTime":478.72,"endTime":482.46,"body":"products, whether those were"},{"speaker":"Bobby Gaudreau","startTime":478.72,"endTime":482.46,"body":"some email retention tools. You"},{"speaker":"Bobby Gaudreau","startTime":482.46,"endTime":486.66,"body":"know, we had a pretty strong"},{"speaker":"Bobby Gaudreau","startTime":482.46,"endTime":486.66,"body":"standalone equity mining tool."},{"speaker":"Bobby Gaudreau","startTime":486.66,"endTime":489.18,"body":"Our investors like, we don't"},{"speaker":"Bobby Gaudreau","startTime":486.66,"endTime":489.18,"body":"want to be in that business. We"},{"speaker":"Bobby Gaudreau","startTime":489.18,"endTime":491.94,"body":"don't want to be in that"},{"speaker":"Bobby Gaudreau","startTime":489.18,"endTime":491.94,"body":"standalone business anymore. So"},{"speaker":"Bobby Gaudreau","startTime":491.94,"endTime":495.9,"body":"figure something out. And so we"},{"speaker":"Bobby Gaudreau","startTime":491.94,"endTime":495.9,"body":"kind of looked, you know, over"},{"speaker":"Bobby Gaudreau","startTime":495.9,"endTime":499.2,"body":"the fence. We brought in some"},{"speaker":"Bobby Gaudreau","startTime":495.9,"endTime":499.2,"body":"outside consultants to help us"},{"speaker":"Bobby Gaudreau","startTime":499.32,"endTime":504.32,"body":"take a look at things, and their"},{"speaker":"Bobby Gaudreau","startTime":499.32,"endTime":504.32,"body":"recommendation was you guys. And"},{"speaker":"Bobby Gaudreau","startTime":504.32,"endTime":507.32,"body":"I've mentioned this before, but"},{"speaker":"Bobby Gaudreau","startTime":504.32,"endTime":507.32,"body":"it's always worth repeating is"},{"speaker":"Bobby Gaudreau","startTime":507.32,"endTime":510.98,"body":"you guys meaning kind of"},{"speaker":"Bobby Gaudreau","startTime":507.32,"endTime":510.98,"body":"dominion and deal act or deal"},{"speaker":"Bobby Gaudreau","startTime":510.98,"endTime":513.62,"body":"activator, activator, dealer"},{"speaker":"Bobby Gaudreau","startTime":510.98,"endTime":513.62,"body":"solutions. You guys have done a"},{"speaker":"Bobby Gaudreau","startTime":513.62,"endTime":516.26,"body":"really good job over the last 20"},{"speaker":"Bobby Gaudreau","startTime":513.62,"endTime":516.26,"body":"years of figuring out how to"},{"speaker":"Bobby Gaudreau","startTime":516.26,"endTime":520.3,"body":"extract data out of a DMS and"},{"speaker":"Bobby Gaudreau","startTime":516.26,"endTime":520.3,"body":"organize that and create"},{"speaker":"Bobby Gaudreau","startTime":520.3,"endTime":523.84,"body":"audiences, but it's kind of"},{"speaker":"Bobby Gaudreau","startTime":520.3,"endTime":523.84,"body":"stuck behind some old technology"},{"speaker":"Bobby Gaudreau","startTime":523.84,"endTime":526.9,"body":"when it comes to executing that"},{"speaker":"Bobby Gaudreau","startTime":523.84,"endTime":526.9,"body":"from a marketing standpoint, you"},{"speaker":"Bobby Gaudreau","startTime":526.9,"endTime":529.36,"body":"know, a A for effort, right?"},{"speaker":"Bobby Gaudreau","startTime":526.9,"endTime":529.36,"body":"Like you did what you were"},{"speaker":"Bobby Gaudreau","startTime":529.36,"endTime":531.76,"body":"supposed to do at the time, but"},{"speaker":"Bobby Gaudreau","startTime":529.36,"endTime":531.76,"body":"it's just not keeping up. And"},{"speaker":"Bobby Gaudreau","startTime":531.82,"endTime":533.92,"body":"then you guys should also"},{"speaker":"Bobby Gaudreau","startTime":531.82,"endTime":533.92,"body":"introduce this thing called the"},{"speaker":"Bobby Gaudreau","startTime":533.92,"endTime":537.1,"body":"CDP. We're like, we like, four"},{"speaker":"Bobby Gaudreau","startTime":533.92,"endTime":537.1,"body":"or five years ago, what's a CDP?"},{"speaker":"Bobby Gaudreau","startTime":537.4,"endTime":540.36,"body":"And, you know, and I'll give a"},{"speaker":"Bobby Gaudreau","startTime":537.4,"endTime":540.36,"body":"lot of credit to Brian Pash. I"},{"speaker":"Bobby Gaudreau","startTime":540.36,"endTime":543.84,"body":"mean, Brian tells the story"},{"speaker":"Bobby Gaudreau","startTime":540.36,"endTime":543.84,"body":"about, you know, he was meeting,"},{"speaker":"Bobby Gaudreau","startTime":543.84,"endTime":547.08,"body":"I think it was John clavidasher"},{"speaker":"Bobby Gaudreau","startTime":543.84,"endTime":547.08,"body":"who had left cars.com and then,"},{"speaker":"Bobby Gaudreau","startTime":547.2,"endTime":550.2,"body":"you know, went outside"},{"speaker":"Bobby Gaudreau","startTime":547.2,"endTime":550.2,"body":"automotive and was introduced to"},{"speaker":"Bobby Gaudreau","startTime":550.2,"endTime":554.1,"body":"CDPs in, I think, you know, the"},{"speaker":"Bobby Gaudreau","startTime":550.2,"endTime":554.1,"body":"consumer packaged goods world."},{"speaker":"Bobby Gaudreau","startTime":554.1,"endTime":557.82,"body":"Yeah, that is what it was, yeah,"},{"speaker":"Bobby Gaudreau","startTime":554.1,"endTime":557.82,"body":"this would be so helpful in this"},{"speaker":"Bobby Gaudreau","startTime":557.82,"endTime":562.94,"body":"industry. And so, you know, I"},{"speaker":"Bobby Gaudreau","startTime":557.82,"endTime":562.94,"body":"think some of the initial things"},{"speaker":"Bobby Gaudreau","startTime":562.94,"endTime":565.82,"body":"that first came out with some of"},{"speaker":"Bobby Gaudreau","startTime":562.94,"endTime":565.82,"body":"the research papers. It all"},{"speaker":"Bobby Gaudreau","startTime":565.82,"endTime":568.04,"body":"looked good, but, you know,"},{"speaker":"Bobby Gaudreau","startTime":565.82,"endTime":568.04,"body":"internally, we kind of said,"},{"speaker":"Bobby Gaudreau","startTime":568.04,"endTime":570.08,"body":"well, man, this picture that"},{"speaker":"Bobby Gaudreau","startTime":568.04,"endTime":570.08,"body":"these guys are painting is"},{"speaker":"Bobby Gaudreau","startTime":570.08,"endTime":574.82,"body":"Shangri La, right, like there's"},{"speaker":"Bobby Gaudreau","startTime":570.08,"endTime":574.82,"body":"so many things here. Of course,"},{"speaker":"Bobby Gaudreau","startTime":574.82,"endTime":576.32,"body":"it all makes sense, but"},{"speaker":"Paul J Daly","startTime":576.32,"endTime":578.48,"body":"that that word"},{"speaker":"Paul J Daly","startTime":576.32,"endTime":578.48,"body":"wasn't on the bingo card, by the"},{"speaker":"Bobby Gaudreau","startTime":581.36,"endTime":583.0,"body":"way, no, that'll"},{"speaker":"Bobby Gaudreau","startTime":581.36,"endTime":583.0,"body":"be our new, that'll be the new."},{"speaker":"Bobby Gaudreau","startTime":583.18,"endTime":583.84,"body":"If it was,"},{"speaker":"Paul J Daly","startTime":583.84,"endTime":588.28,"body":"you win somebody."},{"speaker":"Paul J Daly","startTime":583.84,"endTime":588.28,"body":"He bet somebody before he come"},{"speaker":"Paul J Daly","startTime":588.28,"endTime":590.02,"body":"on the show. He's like, watch me"},{"speaker":"Paul J Daly","startTime":588.28,"endTime":590.02,"body":"use this word"},{"speaker":"Bobby Gaudreau","startTime":591.82,"endTime":594.94,"body":"the way that,"},{"speaker":"Bobby Gaudreau","startTime":591.82,"endTime":594.94,"body":"even as we even internally,"},{"speaker":"Bobby Gaudreau","startTime":594.94,"endTime":597.58,"body":"right where we're, you know"},{"speaker":"Bobby Gaudreau","startTime":594.94,"endTime":597.58,"body":"we're, we're explaining to some"},{"speaker":"Bobby Gaudreau","startTime":597.58,"endTime":599.68,"body":"folks in kind of other"},{"speaker":"Bobby Gaudreau","startTime":597.58,"endTime":599.68,"body":"departments, here's what we're"},{"speaker":"Bobby Gaudreau","startTime":599.68,"endTime":603.24,"body":"doing. Doing. I'll start by"},{"speaker":"Bobby Gaudreau","startTime":599.68,"endTime":603.24,"body":"saying this, the recommendation"},{"speaker":"Bobby Gaudreau","startTime":603.24,"endTime":605.64,"body":"that we had from an outside"},{"speaker":"Bobby Gaudreau","startTime":603.24,"endTime":605.64,"body":"consultant when it came to"},{"speaker":"Bobby Gaudreau","startTime":605.64,"endTime":608.88,"body":"marketing automation systems"},{"speaker":"Bobby Gaudreau","startTime":605.64,"endTime":608.88,"body":"was, you need to, you need to"},{"speaker":"Bobby Gaudreau","startTime":608.88,"endTime":612.3,"body":"introduce a marketing automation"},{"speaker":"Bobby Gaudreau","startTime":608.88,"endTime":612.3,"body":"system as it's defined in the"},{"speaker":"Bobby Gaudreau","startTime":612.3,"endTime":615.54,"body":"world outside of automotive,"},{"speaker":"Bobby Gaudreau","startTime":612.3,"endTime":615.54,"body":"right? It's got to do certain"},{"speaker":"Bobby Gaudreau","startTime":615.54,"endTime":618.06,"body":"things. It doesn't mean that"},{"speaker":"Bobby Gaudreau","startTime":615.54,"endTime":618.06,"body":"it's it can just deliver email."},{"speaker":"Bobby Gaudreau","startTime":618.06,"endTime":621.08,"body":"It doesn't mean that it can"},{"speaker":"Bobby Gaudreau","startTime":618.06,"endTime":621.08,"body":"follow some sequences. It's got"},{"speaker":"Bobby Gaudreau","startTime":621.08,"endTime":623.84,"body":"to have be able to ingest data."},{"speaker":"Bobby Gaudreau","startTime":621.08,"endTime":623.84,"body":"It's got to be able to"},{"speaker":"Bobby Gaudreau","startTime":623.84,"endTime":626.66,"body":"understand signals. It's got to"},{"speaker":"Bobby Gaudreau","startTime":623.84,"endTime":626.66,"body":"be able to understand data,"},{"speaker":"Bobby Gaudreau","startTime":626.66,"endTime":630.14,"body":"like, how would HubSpot, or how"},{"speaker":"Bobby Gaudreau","startTime":626.66,"endTime":630.14,"body":"would Marketo, or how would you"},{"speaker":"Bobby Gaudreau","startTime":630.14,"endTime":634.58,"body":"know? How would marketing cloud"},{"speaker":"Bobby Gaudreau","startTime":630.14,"endTime":634.58,"body":"or or sales forces Pardot define"},{"speaker":"Bobby Gaudreau","startTime":634.58,"endTime":638.6,"body":"it. It's the same thing with the"},{"speaker":"Bobby Gaudreau","startTime":634.58,"endTime":638.6,"body":"CDP, right? Like a CDP means"},{"speaker":"Bobby Gaudreau","startTime":638.6,"endTime":642.4,"body":"something, right? And it would,"},{"speaker":"Bobby Gaudreau","startTime":638.6,"endTime":642.4,"body":"it's, it's a piece of technology"},{"speaker":"Bobby Gaudreau","startTime":642.64,"endTime":645.94,"body":"that's made for marketers,"},{"speaker":"Bobby Gaudreau","startTime":642.64,"endTime":645.94,"body":"that's designed to help a"},{"speaker":"Bobby Gaudreau","startTime":645.94,"endTime":650.98,"body":"company ingest all of the data,"},{"speaker":"Bobby Gaudreau","startTime":645.94,"endTime":650.98,"body":"right? Like, not just some of"},{"speaker":"Bobby Gaudreau","startTime":650.98,"endTime":655.06,"body":"the data, not just like this"},{"speaker":"Bobby Gaudreau","startTime":650.98,"endTime":655.06,"body":"cool data over here, all of the"},{"speaker":"Bobby Gaudreau","startTime":655.06,"endTime":659.44,"body":"data, right? So that means, so"},{"speaker":"Bobby Gaudreau","startTime":655.06,"endTime":659.44,"body":"what we've done at activator is"},{"speaker":"Bobby Gaudreau","startTime":659.5,"endTime":663.24,"body":"to just kind of organize. This"},{"speaker":"Bobby Gaudreau","startTime":659.5,"endTime":663.24,"body":"is we're thinking about things"},{"speaker":"Bobby Gaudreau","startTime":663.24,"endTime":668.22,"body":"in three bands. So the first"},{"speaker":"Bobby Gaudreau","startTime":663.24,"endTime":668.22,"body":"band is the one that's closest"},{"speaker":"Bobby Gaudreau","startTime":668.22,"endTime":670.68,"body":"to the dealer. So this is, like,"},{"speaker":"Bobby Gaudreau","startTime":668.22,"endTime":670.68,"body":"all the operational stuff. It's"},{"speaker":"Bobby Gaudreau","startTime":670.68,"endTime":675.24,"body":"web, it's CRM, and it's a DMS,"},{"speaker":"Bobby Gaudreau","startTime":670.68,"endTime":675.24,"body":"okay, then there's the second"},{"speaker":"Bobby Gaudreau","startTime":675.24,"endTime":677.94,"body":"band. And we were kind of"},{"speaker":"Bobby Gaudreau","startTime":675.24,"endTime":677.94,"body":"putting those into segments,"},{"speaker":"Bobby Gaudreau","startTime":677.94,"endTime":680.78,"body":"right? This is all of the cool"},{"speaker":"Bobby Gaudreau","startTime":677.94,"endTime":680.78,"body":"first party data stuff, right?"},{"speaker":"Bobby Gaudreau","startTime":680.96,"endTime":684.26,"body":"These are the things that are"},{"speaker":"Bobby Gaudreau","startTime":680.96,"endTime":684.26,"body":"iframed into a dealer's website,"},{"speaker":"Bobby Gaudreau","startTime":684.38,"endTime":688.22,"body":"or they're extensions of the"},{"speaker":"Bobby Gaudreau","startTime":684.38,"endTime":688.22,"body":"dealer's ecosystem, right? So"},{"speaker":"Bobby Gaudreau","startTime":688.22,"endTime":693.5,"body":"it's chat, it's telephony, it's"},{"speaker":"Bobby Gaudreau","startTime":688.22,"endTime":693.5,"body":"digital retail, it's video, it's"},{"speaker":"Bobby Gaudreau","startTime":693.5,"endTime":696.44,"body":"all the payment tools, it's all"},{"speaker":"Bobby Gaudreau","startTime":693.5,"endTime":696.44,"body":"the stuff that. And then when"},{"speaker":"Bobby Gaudreau","startTime":696.44,"endTime":700.18,"body":"you look at those, we've got six"},{"speaker":"Bobby Gaudreau","startTime":696.44,"endTime":700.18,"body":"segments double click into that."},{"speaker":"Bobby Gaudreau","startTime":700.18,"endTime":705.22,"body":"Each segment probably has four"},{"speaker":"Bobby Gaudreau","startTime":700.18,"endTime":705.22,"body":"or five companies that dominate"},{"speaker":"Bobby Gaudreau","startTime":705.22,"endTime":709.54,"body":"probably, you know, 80 to 100%"},{"speaker":"Bobby Gaudreau","startTime":705.22,"endTime":709.54,"body":"of the marketplace that we want"},{"speaker":"Bobby Gaudreau","startTime":709.54,"endTime":712.9,"body":"to ultimately be able to partner"},{"speaker":"Bobby Gaudreau","startTime":709.54,"endTime":712.9,"body":"with. And then that third band,"},{"speaker":"Bobby Gaudreau","startTime":712.96,"endTime":715.96,"body":"that third band, that's the"},{"speaker":"Bobby Gaudreau","startTime":712.96,"endTime":715.96,"body":"stuff that's kind of outside of"},{"speaker":"Bobby Gaudreau","startTime":715.96,"endTime":719.32,"body":"the ecosystem. So that would be"},{"speaker":"Bobby Gaudreau","startTime":715.96,"endTime":719.32,"body":"the marketplace sites, cars"},{"speaker":"Bobby Gaudreau","startTime":719.38,"endTime":724.08,"body":"gurus, etc, the OEM websites,"},{"speaker":"Bobby Gaudreau","startTime":719.38,"endTime":724.08,"body":"and then other, you know, garage"},{"speaker":"Bobby Gaudreau","startTime":724.08,"endTime":727.5,"body":"data from Amazon or other really"},{"speaker":"Bobby Gaudreau","startTime":724.08,"endTime":727.5,"body":"important first party data that"},{"speaker":"Bobby Gaudreau","startTime":727.5,"endTime":731.28,"body":"you could ingest into the"},{"speaker":"Bobby Gaudreau","startTime":727.5,"endTime":731.28,"body":"system. So we, that's how we"},{"speaker":"Bobby Gaudreau","startTime":731.28,"endTime":736.5,"body":"think about the world. But now"},{"speaker":"Bobby Gaudreau","startTime":731.28,"endTime":736.5,"body":"in that Shangri La right that"},{"speaker":"Bobby Gaudreau","startTime":736.5,"endTime":740.84,"body":"second, that's where the, you"},{"speaker":"Bobby Gaudreau","startTime":736.5,"endTime":740.84,"body":"know, that's where the juice is"},{"speaker":"Bobby Gaudreau","startTime":740.84,"endTime":744.8,"body":"right. That's the point of a CDP"},{"speaker":"Bobby Gaudreau","startTime":740.84,"endTime":744.8,"body":"is to be able to collect all the"},{"speaker":"Bobby Gaudreau","startTime":744.8,"endTime":747.74,"body":"information, and all that first"},{"speaker":"Bobby Gaudreau","startTime":744.8,"endTime":747.74,"body":"party data in that in that"},{"speaker":"Bobby Gaudreau","startTime":747.74,"endTime":751.58,"body":"second band, is what's going to"},{"speaker":"Bobby Gaudreau","startTime":747.74,"endTime":751.58,"body":"really help to unify and just"},{"speaker":"Bobby Gaudreau","startTime":751.58,"endTime":756.92,"body":"build a stronger profile. But"},{"speaker":"Bobby Gaudreau","startTime":751.58,"endTime":756.92,"body":"the assumption is that there's"},{"speaker":"Bobby Gaudreau","startTime":756.92,"endTime":760.04,"body":"all these APIs that exist and"},{"speaker":"Bobby Gaudreau","startTime":756.92,"endTime":760.04,"body":"it's just that it's not"},{"speaker":"Kyle Mountsier","startTime":760.52,"endTime":764.08,"body":"just not there."},{"speaker":"Kyle Mountsier","startTime":760.52,"endTime":764.08,"body":"Yeah, so here's, here's, I'll"},{"speaker":"Kyle Mountsier","startTime":764.08,"endTime":767.38,"body":"give you another hard one if"},{"speaker":"Kyle Mountsier","startTime":764.08,"endTime":767.38,"body":"you're okay with it. How do we,"},{"speaker":"Kyle Mountsier","startTime":767.44,"endTime":774.58,"body":"how do we actually ensure that"},{"speaker":"Kyle Mountsier","startTime":767.44,"endTime":774.58,"body":"the CDP doesn't become like the"},{"speaker":"Kyle Mountsier","startTime":774.58,"endTime":782.46,"body":"digital retailing of 2018 here's"},{"speaker":"Kyle Mountsier","startTime":774.58,"endTime":782.46,"body":"what I mean by that. Is one buzz"},{"speaker":"Kyle Mountsier","startTime":782.46,"endTime":785.7,"body":"word, right? How do we ensure"},{"speaker":"Kyle Mountsier","startTime":782.46,"endTime":785.7,"body":"over Yeah, I have that. It's on"},{"speaker":"Kyle Mountsier","startTime":785.7,"endTime":789.06,"body":"my website. Yeah, I have that. I"},{"speaker":"Kyle Mountsier","startTime":785.7,"endTime":789.06,"body":"do the CDP thing. It works. I"},{"speaker":"Kyle Mountsier","startTime":789.06,"endTime":791.7,"body":"don't know if it works. 50% of"},{"speaker":"Kyle Mountsier","startTime":789.06,"endTime":791.7,"body":"marketing that whole thing,"},{"speaker":"Kyle Mountsier","startTime":791.7,"endTime":796.02,"body":"right? But two, and I think"},{"speaker":"Kyle Mountsier","startTime":791.7,"endTime":796.02,"body":"actually, closer to what you're"},{"speaker":"Kyle Mountsier","startTime":796.02,"endTime":800.42,"body":"saying here, is, you know, back"},{"speaker":"Kyle Mountsier","startTime":796.02,"endTime":800.42,"body":"when we installed digital"},{"speaker":"Kyle Mountsier","startTime":800.42,"endTime":805.1,"body":"retailing it would in looking"},{"speaker":"Kyle Mountsier","startTime":800.42,"endTime":805.1,"body":"historically now you go, Oh,"},{"speaker":"Kyle Mountsier","startTime":805.4,"endTime":809.0,"body":"it's a payment calculator, it's"},{"speaker":"Kyle Mountsier","startTime":805.4,"endTime":809.0,"body":"a trade tool, it's a finance"},{"speaker":"Kyle Mountsier","startTime":809.0,"endTime":811.82,"body":"application, and it's a"},{"speaker":"Kyle Mountsier","startTime":809.0,"endTime":811.82,"body":"scheduled test drive tool, all"},{"speaker":"Kyle Mountsier","startTime":811.82,"endTime":814.94,"body":"of which I had on my website"},{"speaker":"Kyle Mountsier","startTime":811.82,"endTime":814.94,"body":"previously, but now I have"},{"speaker":"Kyle Mountsier","startTime":814.94,"endTime":819.8,"body":"together, yep. How do we not"},{"speaker":"Kyle Mountsier","startTime":814.94,"endTime":819.8,"body":"make a CDP? Just be like, Oh,"},{"speaker":"Kyle Mountsier","startTime":819.8,"endTime":823.24,"body":"it's an audience builder and"},{"speaker":"Kyle Mountsier","startTime":819.8,"endTime":823.24,"body":"Facebook marketplace. It's"},{"speaker":"Kyle Mountsier","startTime":823.24,"endTime":828.52,"body":"MailChimp for dealers, and it's"},{"speaker":"Kyle Mountsier","startTime":823.24,"endTime":828.52,"body":"a text solution that we had with"},{"speaker":"Kyle Mountsier","startTime":828.52,"endTime":832.3,"body":"text to drive for my service"},{"speaker":"Kyle Mountsier","startTime":828.52,"endTime":832.3,"body":"scheduler, right? Like, how do"},{"speaker":"Kyle Mountsier","startTime":832.3,"endTime":835.06,"body":"we not just come up with, like,"},{"speaker":"Kyle Mountsier","startTime":832.3,"endTime":835.06,"body":"oh, wait, we were kind of doing"},{"speaker":"Kyle Mountsier","startTime":835.06,"endTime":837.64,"body":"this before. It's kind of in one"},{"speaker":"Kyle Mountsier","startTime":835.06,"endTime":837.64,"body":"platform, but we didn't really"},{"speaker":"Kyle Mountsier","startTime":837.64,"endTime":841.32,"body":"get much difference out of it."},{"speaker":"Kyle Mountsier","startTime":837.64,"endTime":841.32,"body":"How do we escape that as an"},{"speaker":"Kyle Mountsier","startTime":841.32,"endTime":841.8,"body":"industry?"},{"speaker":"Bobby Gaudreau","startTime":841.8,"endTime":844.56,"body":"No. I mean, I"},{"speaker":"Bobby Gaudreau","startTime":841.8,"endTime":844.56,"body":"think that's, that's the, that's"},{"speaker":"Bobby Gaudreau","startTime":844.56,"endTime":849.12,"body":"the $64,000 that's a $64,000"},{"speaker":"Bobby Gaudreau","startTime":844.56,"endTime":849.12,"body":"question. And I think there's,"},{"speaker":"Bobby Gaudreau","startTime":849.42,"endTime":852.96,"body":"it's, I think we start with it"},{"speaker":"Bobby Gaudreau","startTime":849.42,"endTime":852.96,"body":"is just educating. What are"},{"speaker":"Bobby Gaudreau","startTime":852.96,"endTime":855.0,"body":"these things support? What are,"},{"speaker":"Bobby Gaudreau","startTime":852.96,"endTime":855.0,"body":"what are the outcomes that"},{"speaker":"Bobby Gaudreau","startTime":855.0,"endTime":857.34,"body":"you're trying to achieve from"},{"speaker":"Bobby Gaudreau","startTime":855.0,"endTime":857.34,"body":"us, right? And so if we go back"},{"speaker":"Bobby Gaudreau","startTime":857.34,"endTime":861.68,"body":"to what you know, what's the Why"},{"speaker":"Bobby Gaudreau","startTime":857.34,"endTime":861.68,"body":"does, why is the CDP space,"},{"speaker":"Bobby Gaudreau","startTime":861.68,"endTime":865.4,"body":"outside of auto growing so fast,"},{"speaker":"Bobby Gaudreau","startTime":861.68,"endTime":865.4,"body":"right? It's because you've got"},{"speaker":"Bobby Gaudreau","startTime":865.4,"endTime":868.16,"body":"these other business I just use"},{"speaker":"Bobby Gaudreau","startTime":865.4,"endTime":868.16,"body":"new balance as the example. I"},{"speaker":"Bobby Gaudreau","startTime":868.16,"endTime":870.56,"body":"used to live in Boston. There's"},{"speaker":"Bobby Gaudreau","startTime":868.16,"endTime":870.56,"body":"a lot of shoe companies there,"},{"speaker":"Bobby Gaudreau","startTime":870.56,"endTime":874.58,"body":"and so New Balance. New Balance"},{"speaker":"Bobby Gaudreau","startTime":870.56,"endTime":874.58,"body":"had a CRM, right? They had a"},{"speaker":"Bobby Gaudreau","startTime":874.58,"endTime":877.88,"body":"marketing automation system."},{"speaker":"Bobby Gaudreau","startTime":874.58,"endTime":877.88,"body":"They probably had a mass or they"},{"speaker":"Bobby Gaudreau","startTime":877.88,"endTime":881.86,"body":"have a massive team of people,"},{"speaker":"Bobby Gaudreau","startTime":877.88,"endTime":881.86,"body":"you know, posting content and"},{"speaker":"Bobby Gaudreau","startTime":881.86,"endTime":883.84,"body":"running all of their digital"},{"speaker":"Bobby Gaudreau","startTime":881.86,"endTime":883.84,"body":"channels, right? What they"},{"speaker":"Bobby Gaudreau","startTime":883.84,"endTime":888.16,"body":"didn't have was the CDP. The CDP"},{"speaker":"Bobby Gaudreau","startTime":883.84,"endTime":888.16,"body":"just, it doesn't replace any of"},{"speaker":"Bobby Gaudreau","startTime":888.16,"endTime":892.24,"body":"those things. It compliments it,"},{"speaker":"Bobby Gaudreau","startTime":888.16,"endTime":892.24,"body":"right? And so, from our"},{"speaker":"Bobby Gaudreau","startTime":892.24,"endTime":895.78,"body":"standpoint, you know, what we're"},{"speaker":"Bobby Gaudreau","startTime":892.24,"endTime":895.78,"body":"seeing out there is, there are,"},{"speaker":"Bobby Gaudreau","startTime":897.1,"endTime":900.24,"body":"here's one of the things I like"},{"speaker":"Bobby Gaudreau","startTime":897.1,"endTime":900.24,"body":"to say, we're majoring. On the"},{"speaker":"Bobby Gaudreau","startTime":900.24,"endTime":904.08,"body":"majors and minoring on the"},{"speaker":"Bobby Gaudreau","startTime":900.24,"endTime":904.08,"body":"minors, where a lot of people"},{"speaker":"Bobby Gaudreau","startTime":904.08,"endTime":907.32,"body":"out there are majoring on the"},{"speaker":"Bobby Gaudreau","startTime":904.08,"endTime":907.32,"body":"minors, right? And they're and"},{"speaker":"Bobby Gaudreau","startTime":907.32,"endTime":910.98,"body":"they're focused first on all the"},{"speaker":"Bobby Gaudreau","startTime":907.32,"endTime":910.98,"body":"cool outside stuff. And I'm"},{"speaker":"Bobby Gaudreau","startTime":910.98,"endTime":913.62,"body":"doing first party data, first"},{"speaker":"Bobby Gaudreau","startTime":910.98,"endTime":913.62,"body":"party data, first party data,"},{"speaker":"Bobby Gaudreau","startTime":913.62,"endTime":917.46,"body":"but then there's nothing for it"},{"speaker":"Bobby Gaudreau","startTime":913.62,"endTime":917.46,"body":"to dock into. I was at a"},{"speaker":"Bobby Gaudreau","startTime":917.46,"endTime":921.38,"body":"conference this fall, and there"},{"speaker":"Bobby Gaudreau","startTime":917.46,"endTime":921.38,"body":"were two. There was a dealership"},{"speaker":"Bobby Gaudreau","startTime":921.38,"endTime":924.14,"body":"and a company. They were talking"},{"speaker":"Bobby Gaudreau","startTime":921.38,"endTime":924.14,"body":"they were 10 months into it."},{"speaker":"Bobby Gaudreau","startTime":924.14,"endTime":928.88,"body":"They're 12 months of their first"},{"speaker":"Bobby Gaudreau","startTime":924.14,"endTime":928.88,"body":"year of launching this CDP, and"},{"speaker":"Bobby Gaudreau","startTime":928.88,"endTime":931.16,"body":"10 months into it. They really"},{"speaker":"Bobby Gaudreau","startTime":928.88,"endTime":931.16,"body":"hadn't even launched any"},{"speaker":"Bobby Gaudreau","startTime":931.16,"endTime":933.74,"body":"campaigns yet because they"},{"speaker":"Bobby Gaudreau","startTime":931.16,"endTime":933.74,"body":"hadn't figured out how to clean"},{"speaker":"Bobby Gaudreau","startTime":933.74,"endTime":937.4,"body":"up the customer data. Oh,"},{"speaker":"Bobby Gaudreau","startTime":933.74,"endTime":937.4,"body":"absolutely. I think a lot of"},{"speaker":"Bobby Gaudreau","startTime":937.4,"endTime":939.86,"body":"people are skipping over that."},{"speaker":"Bobby Gaudreau","startTime":937.4,"endTime":939.86,"body":"And you know, we're hearing"},{"speaker":"Bobby Gaudreau","startTime":939.86,"endTime":942.46,"body":"about data lakes, and data this,"},{"speaker":"Bobby Gaudreau","startTime":939.86,"endTime":942.46,"body":"and data that, like, we're"},{"speaker":"Bobby Gaudreau","startTime":942.46,"endTime":946.0,"body":"starting to say, avoid the data"},{"speaker":"Bobby Gaudreau","startTime":942.46,"endTime":946.0,"body":"swamp, right? Like, this is just"},{"speaker":"Bobby Gaudreau","startTime":946.0,"endTime":946.48,"body":"gonna turn"},{"speaker":"Paul J Daly","startTime":946.78,"endTime":949.0,"body":"that's great."},{"speaker":"Paul J Daly","startTime":946.78,"endTime":949.0,"body":"That's a great term. That's"},{"speaker":"Paul J Daly","startTime":949.0,"endTime":950.62,"body":"great. We did us."},{"speaker":"Bobby Gaudreau","startTime":950.62,"endTime":953.68,"body":"We had a sales"},{"speaker":"Bobby Gaudreau","startTime":950.62,"endTime":953.68,"body":"kickoff two weeks ago or three"},{"speaker":"Bobby Gaudreau","startTime":953.68,"endTime":956.38,"body":"weeks ago in Columbus, Ohio, and"},{"speaker":"Bobby Gaudreau","startTime":953.68,"endTime":956.38,"body":"just with our internal sales"},{"speaker":"Bobby Gaudreau","startTime":956.38,"endTime":958.78,"body":"team. And that was the whole"},{"speaker":"Bobby Gaudreau","startTime":956.38,"endTime":958.78,"body":"deck. Is the data swamp. Like,"},{"speaker":"Bobby Gaudreau","startTime":958.78,"endTime":959.98,"body":"how do if you aren't bringing"},{"speaker":"Kyle Mountsier","startTime":960.04,"endTime":963.72,"body":"us a small data"},{"speaker":"Kyle Mountsier","startTime":960.04,"endTime":963.72,"body":"swamp to nada and putting it in"},{"speaker":"Kyle Mountsier","startTime":963.72,"endTime":965.64,"body":"the middle of your booth, you're"},{"speaker":"Kyle Mountsier","startTime":963.72,"endTime":965.64,"body":"doing it, you could"},{"speaker":"Paul J Daly","startTime":965.64,"endTime":967.56,"body":"just bring the"},{"speaker":"Paul J Daly","startTime":965.64,"endTime":967.56,"body":"whole ghillie suit. It's like"},{"speaker":"Paul J Daly","startTime":968.04,"endTime":975.24,"body":"the data swamp thing, right? All"},{"speaker":"Paul J Daly","startTime":968.04,"endTime":975.24,"body":"your marketing problems. Oh,"},{"speaker":"Paul J Daly","startTime":975.24,"endTime":977.1,"body":"it's Michael Cirillo in there,"},{"speaker":"Paul J Daly","startTime":975.24,"endTime":977.1,"body":"right?"},{"speaker":"Michael Cirillo","startTime":977.22,"endTime":979.86,"body":"Michael Cirillo"},{"speaker":"Michael Cirillo","startTime":977.22,"endTime":979.86,"body":"wearing a ghillie suit, dressed"},{"speaker":"Michael Cirillo","startTime":979.86,"endTime":989.72,"body":"in dippity do gel. I'm thinking"},{"speaker":"Michael Cirillo","startTime":979.86,"endTime":989.72,"body":"about like 38 years from now,"},{"speaker":"Michael Cirillo","startTime":991.04,"endTime":996.08,"body":"Bobby, when flying cars, right?"},{"speaker":"Michael Cirillo","startTime":991.04,"endTime":996.08,"body":"Because, like, the Jetsons is a"},{"speaker":"Michael Cirillo","startTime":996.08,"endTime":1003.06,"body":"thing and and we're watching a"},{"speaker":"Michael Cirillo","startTime":996.08,"endTime":1003.06,"body":"documentary about the"},{"speaker":"Michael Cirillo","startTime":1003.06,"endTime":1006.3,"body":"conversations we were having"},{"speaker":"Michael Cirillo","startTime":1003.06,"endTime":1006.3,"body":"before the world became the"},{"speaker":"Michael Cirillo","startTime":1006.3,"endTime":1010.38,"body":"matrix, and they will feature"},{"speaker":"Michael Cirillo","startTime":1006.3,"endTime":1010.38,"body":"snippets of you talking on an"},{"speaker":"Michael Cirillo","startTime":1010.38,"endTime":1015.24,"body":"Auto Collabs podcast. What"},{"speaker":"Michael Cirillo","startTime":1010.38,"endTime":1015.24,"body":"identity res like, all of the"},{"speaker":"Michael Cirillo","startTime":1015.24,"endTime":1019.68,"body":"things like. It's kind of funny"},{"speaker":"Michael Cirillo","startTime":1015.24,"endTime":1019.68,"body":"to me. I'm interested in all of"},{"speaker":"Michael Cirillo","startTime":1019.68,"endTime":1023.9,"body":"your take actually, on this. I"},{"speaker":"Michael Cirillo","startTime":1019.68,"endTime":1023.9,"body":"know a lot of other industries,"},{"speaker":"Michael Cirillo","startTime":1023.9,"endTime":1027.62,"body":"we tend to look at other"},{"speaker":"Michael Cirillo","startTime":1023.9,"endTime":1027.62,"body":"industries at how advanced they"},{"speaker":"Michael Cirillo","startTime":1027.62,"endTime":1030.26,"body":"are, but then we have"},{"speaker":"Michael Cirillo","startTime":1027.62,"endTime":1030.26,"body":"conversations like this, and I'm"},{"speaker":"Michael Cirillo","startTime":1030.26,"endTime":1032.6,"body":"like, I don't know. I think"},{"speaker":"Michael Cirillo","startTime":1030.26,"endTime":1032.6,"body":"there's so much advancement and"},{"speaker":"Michael Cirillo","startTime":1032.6,"endTime":1035.12,"body":"innovation happening right"},{"speaker":"Michael Cirillo","startTime":1032.6,"endTime":1035.12,"body":"inside the auto industry that"},{"speaker":"Michael Cirillo","startTime":1035.36,"endTime":1038.12,"body":"that I think you're right. We've"},{"speaker":"Michael Cirillo","startTime":1035.36,"endTime":1038.12,"body":"somehow, like, accepted that"},{"speaker":"Michael Cirillo","startTime":1038.12,"endTime":1041.14,"body":"happens more in other spaces."},{"speaker":"Michael Cirillo","startTime":1038.12,"endTime":1041.14,"body":"And I'm listening to this, and"},{"speaker":"Michael Cirillo","startTime":1041.14,"endTime":1043.6,"body":"I'm like, okay, so you figured"},{"speaker":"Michael Cirillo","startTime":1041.14,"endTime":1043.6,"body":"out how to piece the bits and"},{"speaker":"Michael Cirillo","startTime":1043.6,"endTime":1046.48,"body":"the bobs and doodads and the"},{"speaker":"Michael Cirillo","startTime":1043.6,"endTime":1046.48,"body":"gadgets and gizmos and gizzards,"},{"speaker":"Michael Cirillo","startTime":1046.6,"endTime":1050.2,"body":"and now all of a sudden we have"},{"speaker":"Michael Cirillo","startTime":1046.6,"endTime":1050.2,"body":"this advanced thing that is"},{"speaker":"Michael Cirillo","startTime":1050.2,"endTime":1054.04,"body":"going to change the way we"},{"speaker":"Michael Cirillo","startTime":1050.2,"endTime":1054.04,"body":"transact forever more in this"},{"speaker":"Michael Cirillo","startTime":1054.04,"endTime":1054.52,"body":"industry."},{"speaker":"Bobby Gaudreau","startTime":1055.42,"endTime":1057.58,"body":"Yeah, no, I"},{"speaker":"Bobby Gaudreau","startTime":1055.42,"endTime":1057.58,"body":"mean, I think the the, I mean,"},{"speaker":"Bobby Gaudreau","startTime":1057.58,"endTime":1060.54,"body":"this is, I think my 20th,"},{"speaker":"Bobby Gaudreau","startTime":1057.58,"endTime":1060.54,"body":"something year in this space."},{"speaker":"Bobby Gaudreau","startTime":1060.54,"endTime":1063.0,"body":"And I mean, the advancements,"},{"speaker":"Bobby Gaudreau","startTime":1060.54,"endTime":1063.0,"body":"it's, you know, and it's not"},{"speaker":"Bobby Gaudreau","startTime":1063.0,"endTime":1065.46,"body":"linear, right? Like, what's"},{"speaker":"Bobby Gaudreau","startTime":1063.0,"endTime":1065.46,"body":"happened over the last four or"},{"speaker":"Bobby Gaudreau","startTime":1065.46,"endTime":1067.8,"body":"five years is greater than"},{"speaker":"Bobby Gaudreau","startTime":1065.46,"endTime":1067.8,"body":"probably what happened the 10 or"},{"speaker":"Bobby Gaudreau","startTime":1067.8,"endTime":1071.22,"body":"15 years prior to that. And, you"},{"speaker":"Bobby Gaudreau","startTime":1067.8,"endTime":1071.22,"body":"know, I'm going to take the red"},{"speaker":"Bobby Gaudreau","startTime":1071.22,"endTime":1075.66,"body":"pill now, by the way. But the,"},{"speaker":"Bobby Gaudreau","startTime":1071.22,"endTime":1075.66,"body":"the I wanted to go to your"},{"speaker":"Bobby Gaudreau","startTime":1075.66,"endTime":1080.66,"body":"matrix joke, but the, but the"},{"speaker":"Bobby Gaudreau","startTime":1075.66,"endTime":1080.66,"body":"whole point on the on the CDP"},{"speaker":"Bobby Gaudreau","startTime":1080.66,"endTime":1084.38,"body":"is, is, if you're, if anyone's"},{"speaker":"Bobby Gaudreau","startTime":1080.66,"endTime":1084.38,"body":"installing a CDP, it's really,"},{"speaker":"Bobby Gaudreau","startTime":1084.38,"endTime":1087.56,"body":"there's two outcomes that you're"},{"speaker":"Bobby Gaudreau","startTime":1084.38,"endTime":1087.56,"body":"keeping score on. It's, how are"},{"speaker":"Bobby Gaudreau","startTime":1087.56,"endTime":1090.44,"body":"you managing the data, and how"},{"speaker":"Bobby Gaudreau","startTime":1087.56,"endTime":1090.44,"body":"are you executing on marketing?"},{"speaker":"Bobby Gaudreau","startTime":1090.68,"endTime":1094.64,"body":"And so when you look at the"},{"speaker":"Bobby Gaudreau","startTime":1090.68,"endTime":1094.64,"body":"stack that is in place, right?"},{"speaker":"Bobby Gaudreau","startTime":1094.64,"endTime":1096.74,"body":"That's now the new buzzword,"},{"speaker":"Bobby Gaudreau","startTime":1094.64,"endTime":1096.74,"body":"what's your stack? What's your"},{"speaker":"Bobby Gaudreau","startTime":1096.74,"endTime":1100.22,"body":"marketing stack? But it makes it"},{"speaker":"Bobby Gaudreau","startTime":1096.74,"endTime":1100.22,"body":"understands what that means, and"},{"speaker":"Bobby Gaudreau","startTime":1100.76,"endTime":1105.04,"body":"are all the pieces there in a"},{"speaker":"Bobby Gaudreau","startTime":1100.76,"endTime":1105.04,"body":"position to be able to actually"},{"speaker":"Bobby Gaudreau","startTime":1105.04,"endTime":1107.74,"body":"do something with it? And I"},{"speaker":"Bobby Gaudreau","startTime":1105.04,"endTime":1107.74,"body":"think you know, to go back to"},{"speaker":"Bobby Gaudreau","startTime":1107.74,"endTime":1110.98,"body":"their question, how do we avoid,"},{"speaker":"Bobby Gaudreau","startTime":1107.74,"endTime":1110.98,"body":"you know, kind of digital retail"},{"speaker":"Bobby Gaudreau","startTime":1110.98,"endTime":1113.8,"body":"this sounds great, but then"},{"speaker":"Bobby Gaudreau","startTime":1110.98,"endTime":1113.8,"body":"everyone fell on their face, and"},{"speaker":"Bobby Gaudreau","startTime":1113.8,"endTime":1116.32,"body":"part of that was, is just, in"},{"speaker":"Bobby Gaudreau","startTime":1113.8,"endTime":1116.32,"body":"many cases, it just the"},{"speaker":"Bobby Gaudreau","startTime":1116.32,"endTime":1119.8,"body":"dealerships. Processes weren't"},{"speaker":"Bobby Gaudreau","startTime":1116.32,"endTime":1119.8,"body":"set up right, or it wasn't"},{"speaker":"Bobby Gaudreau","startTime":1119.92,"endTime":1123.66,"body":"strong enough of a change"},{"speaker":"Bobby Gaudreau","startTime":1119.92,"endTime":1123.66,"body":"management in terms of some of"},{"speaker":"Bobby Gaudreau","startTime":1123.66,"endTime":1127.5,"body":"the stuff that did it good"},{"speaker":"Bobby Gaudreau","startTime":1123.66,"endTime":1127.5,"body":"enough, right? I really believe,"},{"speaker":"Bobby Gaudreau","startTime":1127.5,"endTime":1130.86,"body":"and not just because I've, you"},{"speaker":"Bobby Gaudreau","startTime":1127.5,"endTime":1130.86,"body":"know, I'm working for a company"},{"speaker":"Bobby Gaudreau","startTime":1130.86,"endTime":1134.22,"body":"that's now doing CDP, that if"},{"speaker":"Bobby Gaudreau","startTime":1130.86,"endTime":1134.22,"body":"this isn't, if this is deployed"},{"speaker":"Bobby Gaudreau","startTime":1134.22,"endTime":1137.94,"body":"correctly, and you've got the"},{"speaker":"Bobby Gaudreau","startTime":1134.22,"endTime":1137.94,"body":"right things in place, this can"},{"speaker":"Bobby Gaudreau","startTime":1137.94,"endTime":1141.44,"body":"be an absolute game changer,"},{"speaker":"Bobby Gaudreau","startTime":1137.94,"endTime":1141.44,"body":"because, to your point, Michael,"},{"speaker":"Bobby Gaudreau","startTime":1141.5,"endTime":1145.7,"body":"taking taking advantage of all"},{"speaker":"Bobby Gaudreau","startTime":1141.5,"endTime":1145.7,"body":"these other really good"},{"speaker":"Bobby Gaudreau","startTime":1145.7,"endTime":1149.06,"body":"innovations, like all of those"},{"speaker":"Bobby Gaudreau","startTime":1145.7,"endTime":1149.06,"body":"cool things that are in that"},{"speaker":"Bobby Gaudreau","startTime":1149.06,"endTime":1152.66,"body":"second band that I keep talking"},{"speaker":"Bobby Gaudreau","startTime":1149.06,"endTime":1152.66,"body":"about, those that's why CDPs"},{"speaker":"Bobby Gaudreau","startTime":1152.66,"endTime":1156.14,"body":"exist, right? Because those are"},{"speaker":"Bobby Gaudreau","startTime":1152.66,"endTime":1156.14,"body":"just without the CDP. Those are"},{"speaker":"Bobby Gaudreau","startTime":1156.14,"endTime":1160.7,"body":"just silos of information and"},{"speaker":"Bobby Gaudreau","startTime":1156.14,"endTime":1160.7,"body":"silos of data and silos don't"},{"speaker":"Bobby Gaudreau","startTime":1160.7,"endTime":1162.88,"body":"have. That doesn't have to be a"},{"speaker":"Bobby Gaudreau","startTime":1160.7,"endTime":1162.88,"body":"bad thing, like that's just,"},{"speaker":"Bobby Gaudreau","startTime":1162.88,"endTime":1165.88,"body":"that's is what it is. It's a"},{"speaker":"Bobby Gaudreau","startTime":1162.88,"endTime":1165.88,"body":"silo of information. The CDP"},{"speaker":"Bobby Gaudreau","startTime":1165.88,"endTime":1171.16,"body":"Can, can actually ingest it, but"},{"speaker":"Bobby Gaudreau","startTime":1165.88,"endTime":1171.16,"body":"if it doesn't dock back to"},{"speaker":"Bobby Gaudreau","startTime":1172.06,"endTime":1176.5,"body":"information in the DMS, which is"},{"speaker":"Bobby Gaudreau","startTime":1172.06,"endTime":1176.5,"body":"ultimately where someone is"},{"speaker":"Bobby Gaudreau","startTime":1176.5,"endTime":1179.38,"body":"going to be, you know, keeping"},{"speaker":"Bobby Gaudreau","startTime":1176.5,"endTime":1179.38,"body":"track of all their financial"},{"speaker":"Bobby Gaudreau","startTime":1179.38,"endTime":1183.66,"body":"records, all the RDRs and all"},{"speaker":"Bobby Gaudreau","startTime":1179.38,"endTime":1183.66,"body":"the arrows, and if it can't"},{"speaker":"Bobby Gaudreau","startTime":1183.72,"endTime":1187.32,"body":"execute on marketing, it's your"},{"speaker":"Bobby Gaudreau","startTime":1183.72,"endTime":1187.32,"body":"you're gonna have another, you"},{"speaker":"Bobby Gaudreau","startTime":1187.32,"endTime":1190.08,"body":"know, you're just gonna have"},{"speaker":"Bobby Gaudreau","startTime":1187.32,"endTime":1190.08,"body":"another expensive thing, you"},{"speaker":"Bobby Gaudreau","startTime":1190.08,"endTime":1190.8,"body":"know, another"},{"speaker":"Paul J Daly","startTime":1190.8,"endTime":1192.0,"body":"bunch of things,"},{"speaker":"Paul J Daly","startTime":1190.8,"endTime":1192.0,"body":"right?"},{"speaker":"Michael Cirillo","startTime":1192.12,"endTime":1194.46,"body":"Yep. Do you"},{"speaker":"Michael Cirillo","startTime":1192.12,"endTime":1194.46,"body":"think this leads to a future"},{"speaker":"Michael Cirillo","startTime":1194.46,"endTime":1198.66,"body":"where all of us make money but"},{"speaker":"Michael Cirillo","startTime":1194.46,"endTime":1198.66,"body":"don't know how we're making it"},{"speaker":"Michael Cirillo","startTime":1198.66,"endTime":1204.38,"body":"anymore? Because, like. I did"},{"speaker":"Michael Cirillo","startTime":1198.66,"endTime":1204.38,"body":"the marketing and the marketing."},{"speaker":"Michael Cirillo","startTime":1204.44,"endTime":1204.62,"body":"I"},{"speaker":"Paul J Daly","startTime":1204.62,"endTime":1207.38,"body":"mean, that doesn't"},{"speaker":"Paul J Daly","startTime":1204.62,"endTime":1207.38,"body":"sound like the worst future I"},{"speaker":"Paul J Daly","startTime":1207.38,"endTime":1211.94,"body":"can imagine I'm in. Let's go"},{"speaker":"Paul J Daly","startTime":1207.38,"endTime":1211.94,"body":"count is that what the Jetsons"},{"speaker":"Paul J Daly","startTime":1211.94,"endTime":1213.44,"body":"is like? That's fine with me?"},{"speaker":"Bobby Gaudreau","startTime":1213.68,"endTime":1216.8,"body":"No, I hope it's"},{"speaker":"Bobby Gaudreau","startTime":1213.68,"endTime":1216.8,"body":"actually the I hope that it's"},{"speaker":"Bobby Gaudreau","startTime":1216.8,"endTime":1220.48,"body":"the I hope that it's the"},{"speaker":"Bobby Gaudreau","startTime":1216.8,"endTime":1220.48,"body":"opposite, and and again, it's,"},{"speaker":"Bobby Gaudreau","startTime":1220.48,"endTime":1224.44,"body":"you know, the, you know what,"},{"speaker":"Bobby Gaudreau","startTime":1220.48,"endTime":1224.44,"body":"what we're starting to see now"},{"speaker":"Bobby Gaudreau","startTime":1224.44,"endTime":1227.68,"body":"with, you know, we've with, and"},{"speaker":"Bobby Gaudreau","startTime":1224.44,"endTime":1227.68,"body":"part of it is because we've got"},{"speaker":"Bobby Gaudreau","startTime":1227.68,"endTime":1230.92,"body":"access to all of this cool"},{"speaker":"Bobby Gaudreau","startTime":1227.68,"endTime":1230.92,"body":"technology, and we've spent so"},{"speaker":"Bobby Gaudreau","startTime":1230.92,"endTime":1233.14,"body":"much time building the"},{"speaker":"Bobby Gaudreau","startTime":1230.92,"endTime":1233.14,"body":"infrastructure, and now we can"},{"speaker":"Bobby Gaudreau","startTime":1233.14,"endTime":1236.62,"body":"just go so much faster. Is our"},{"speaker":"Bobby Gaudreau","startTime":1233.14,"endTime":1236.62,"body":"ability to have, we've got a,"},{"speaker":"Bobby Gaudreau","startTime":1236.86,"endTime":1239.38,"body":"you know, what we're creating as"},{"speaker":"Bobby Gaudreau","startTime":1236.86,"endTime":1239.38,"body":"a customer profile, and we've"},{"speaker":"Bobby Gaudreau","startTime":1239.38,"endTime":1243.0,"body":"got this customer profile"},{"speaker":"Bobby Gaudreau","startTime":1239.38,"endTime":1243.0,"body":"report, and it really is either"},{"speaker":"Bobby Gaudreau","startTime":1243.0,"endTime":1245.88,"body":"kind of shining a black light on"},{"speaker":"Bobby Gaudreau","startTime":1243.0,"endTime":1245.88,"body":"the things that are working and"},{"speaker":"Bobby Gaudreau","startTime":1245.88,"endTime":1250.14,"body":"aren't working how, you know, we"},{"speaker":"Bobby Gaudreau","startTime":1245.88,"endTime":1250.14,"body":"can defend all the stuff that"},{"speaker":"Bobby Gaudreau","startTime":1250.14,"endTime":1253.8,"body":"we're cleaning up, and we can"},{"speaker":"Bobby Gaudreau","startTime":1250.14,"endTime":1253.8,"body":"defend all of the incremental"},{"speaker":"Bobby Gaudreau","startTime":1253.86,"endTime":1256.38,"body":"lift that we're bringing in,"},{"speaker":"Bobby Gaudreau","startTime":1253.86,"endTime":1256.38,"body":"whether that was incremental"},{"speaker":"Bobby Gaudreau","startTime":1256.38,"endTime":1259.2,"body":"from an engagement standpoint,"},{"speaker":"Bobby Gaudreau","startTime":1256.38,"endTime":1259.2,"body":"or that was incremental because"},{"speaker":"Bobby Gaudreau","startTime":1259.2,"endTime":1261.74,"body":"that person, ultimately, you"},{"speaker":"Bobby Gaudreau","startTime":1259.2,"endTime":1261.74,"body":"know, came into the dealership"},{"speaker":"Bobby Gaudreau","startTime":1261.74,"endTime":1266.12,"body":"to do some kind of a"},{"speaker":"Bobby Gaudreau","startTime":1261.74,"endTime":1266.12,"body":"transaction. So I think as the"},{"speaker":"Bobby Gaudreau","startTime":1266.42,"endTime":1269.06,"body":"as you kind of go down the"},{"speaker":"Bobby Gaudreau","startTime":1266.42,"endTime":1269.06,"body":"funnel, this has an opportunity"},{"speaker":"Bobby Gaudreau","startTime":1269.06,"endTime":1272.06,"body":"to really put a lens on things"},{"speaker":"Bobby Gaudreau","startTime":1269.06,"endTime":1272.06,"body":"that we hadn't seen, that we"},{"speaker":"Bobby Gaudreau","startTime":1272.06,"endTime":1275.42,"body":"haven't been able to see before,"},{"speaker":"Bobby Gaudreau","startTime":1272.06,"endTime":1275.42,"body":"because it's been a swamp of"},{"speaker":"Bobby Gaudreau","startTime":1275.42,"endTime":1277.22,"body":"data, unreal."},{"speaker":"Michael Cirillo","startTime":1277.22,"endTime":1279.02,"body":"Okay, let me"},{"speaker":"Michael Cirillo","startTime":1277.22,"endTime":1279.02,"body":"ask you this. As we wind down,"},{"speaker":"Michael Cirillo","startTime":1279.02,"endTime":1281.56,"body":"you're going to be at nada. Tell"},{"speaker":"Michael Cirillo","startTime":1279.02,"endTime":1281.56,"body":"us a little bit about that."},{"speaker":"Bobby Gaudreau","startTime":1281.98,"endTime":1284.5,"body":"Yeah, so we'll,"},{"speaker":"Bobby Gaudreau","startTime":1281.98,"endTime":1284.5,"body":"we'll, we're going to be at"},{"speaker":"Bobby Gaudreau","startTime":1284.5,"endTime":1289.3,"body":"nada. We've, we, you know, we're"},{"speaker":"Bobby Gaudreau","startTime":1284.5,"endTime":1289.3,"body":"going to be making a couple of"},{"speaker":"Bobby Gaudreau","startTime":1289.3,"endTime":1291.88,"body":"announcements on some of the new"},{"speaker":"Bobby Gaudreau","startTime":1289.3,"endTime":1291.88,"body":"products that we're that we're"},{"speaker":"Bobby Gaudreau","startTime":1291.88,"endTime":1294.46,"body":"rolling out, and we're going to"},{"speaker":"Bobby Gaudreau","startTime":1291.88,"endTime":1294.46,"body":"be sharing a couple of"},{"speaker":"Bobby Gaudreau","startTime":1294.46,"endTime":1297.1,"body":"incentives that are going to be"},{"speaker":"Bobby Gaudreau","startTime":1294.46,"endTime":1297.1,"body":"coming out a little bit closer"},{"speaker":"Bobby Gaudreau","startTime":1297.1,"endTime":1299.56,"body":"to the to the show. And, you"},{"speaker":"Bobby Gaudreau","startTime":1297.1,"endTime":1299.56,"body":"know, I think from for many of"},{"speaker":"Bobby Gaudreau","startTime":1299.56,"endTime":1301.86,"body":"us, this is, you know, we're in"},{"speaker":"Bobby Gaudreau","startTime":1299.56,"endTime":1301.86,"body":"double digits on times that we"},{"speaker":"Bobby Gaudreau","startTime":1301.86,"endTime":1305.16,"body":"kind of nada, so we're very much"},{"speaker":"Bobby Gaudreau","startTime":1301.86,"endTime":1305.16,"body":"looking forward to that."},{"speaker":"Michael Cirillo","startTime":1305.16,"endTime":1307.62,"body":"You heard it"},{"speaker":"Michael Cirillo","startTime":1305.16,"endTime":1307.62,"body":"here first, folks, Bobby, can be"},{"speaker":"Michael Cirillo","startTime":1307.62,"endTime":1316.2,"body":"trusted. Not a single leak of"},{"speaker":"Michael Cirillo","startTime":1307.62,"endTime":1316.2,"body":"what's coming that. Not a single"},{"speaker":"Michael Cirillo","startTime":1316.26,"endTime":1321.12,"body":"leak this guy, that's fine. It's"},{"speaker":"Michael Cirillo","startTime":1316.26,"endTime":1321.12,"body":"fine. It's fine. Bobby, how can"},{"speaker":"Michael Cirillo","startTime":1321.12,"endTime":1323.36,"body":"those listening and watching get"},{"speaker":"Michael Cirillo","startTime":1321.12,"endTime":1323.36,"body":"in touch with you? In touch with"},{"speaker":"Michael Cirillo","startTime":1323.36,"endTime":1324.02,"body":"you and connect"},{"speaker":"Bobby Gaudreau","startTime":1324.62,"endTime":1328.7,"body":"before the show?"},{"speaker":"Bobby Gaudreau","startTime":1324.62,"endTime":1328.7,"body":"So my my email address is you"},{"speaker":"Bobby Gaudreau","startTime":1328.7,"endTime":1332.96,"body":"can either use Robert or Bobby."},{"speaker":"Bobby Gaudreau","startTime":1328.7,"endTime":1332.96,"body":"So Robert dot, good, row, G, A,"},{"speaker":"Bobby Gaudreau","startTime":1332.96,"endTime":1335.6,"body":"u, d, R, E, A, U, if you guys"},{"speaker":"Bobby Gaudreau","startTime":1332.96,"endTime":1335.6,"body":"see it on the"},{"speaker":"Bobby Gaudreau","startTime":1335.6,"endTime":1340.22,"body":"screen@activator.ai and my cell"},{"speaker":"Bobby Gaudreau","startTime":1335.6,"endTime":1340.22,"body":"phone number is on everything"},{"speaker":"Bobby Gaudreau","startTime":1340.22,"endTime":1345.04,"body":"too, which is 617-833-9735, and"},{"speaker":"Bobby Gaudreau","startTime":1340.22,"endTime":1345.04,"body":"then you can just go to"},{"speaker":"Bobby Gaudreau","startTime":1345.04,"endTime":1348.7,"body":"activator.ai, and we've got all"},{"speaker":"Bobby Gaudreau","startTime":1345.04,"endTime":1348.7,"body":"sorts of ways that you can"},{"speaker":"Bobby Gaudreau","startTime":1348.7,"endTime":1351.76,"body":"contact us that way as well."},{"speaker":"Bobby Gaudreau","startTime":1348.7,"endTime":1351.76,"body":"Boom, gave it all to us."},{"speaker":"Kyle Mountsier","startTime":1352.84,"endTime":1356.08,"body":"Nice, Bobby,"},{"speaker":"Kyle Mountsier","startTime":1352.84,"endTime":1356.08,"body":"thanks for joining us. Thanks"},{"speaker":"Kyle Mountsier","startTime":1356.08,"endTime":1358.12,"body":"for joining us on Auto Collabs"},{"speaker":"Kyle Mountsier","startTime":1356.08,"endTime":1358.12,"body":"today. Man, it's been a"},{"speaker":"Kyle Mountsier","startTime":1358.12,"endTime":1358.42,"body":"pleasure."},{"speaker":"Paul J Daly","startTime":1361.84,"endTime":1364.74,"body":"We dropped, we're"},{"speaker":"Paul J Daly","startTime":1361.84,"endTime":1364.74,"body":"in this episode, and we talked"},{"speaker":"Paul J Daly","startTime":1364.74,"endTime":1368.04,"body":"about running 50 kilometers and"},{"speaker":"Paul J Daly","startTime":1364.74,"endTime":1368.04,"body":"50 miles, and then he starts"},{"speaker":"Paul J Daly","startTime":1368.04,"endTime":1371.88,"body":"talking about CDPs. I was like,"},{"speaker":"Paul J Daly","startTime":1368.04,"endTime":1371.88,"body":"if he says web speed, Kyle's"},{"speaker":"Paul J Daly","startTime":1371.88,"endTime":1374.22,"body":"gonna leave this podcast and go,"},{"speaker":"Paul J Daly","startTime":1371.88,"endTime":1374.22,"body":"like, move"},{"speaker":"Kyle Mountsier","startTime":1374.22,"endTime":1377.4,"body":"To Vermont to be"},{"speaker":"Kyle Mountsier","startTime":1374.22,"endTime":1377.4,"body":"closer. We're"},{"speaker":"Michael Cirillo","startTime":1377.64,"endTime":1380.04,"body":"just gonna see"},{"speaker":"Michael Cirillo","startTime":1377.64,"endTime":1380.04,"body":"Kyle lift off like rockets"},{"speaker":"Michael Cirillo","startTime":1380.04,"endTime":1380.6,"body":"underneath them."},{"speaker":"Kyle Mountsier","startTime":1382.16,"endTime":1384.98,"body":"Yeah,"},{"speaker":"Kyle Mountsier","startTime":1382.16,"endTime":1384.98,"body":"absolutely, you know what? I"},{"speaker":"Kyle Mountsier","startTime":1385.04,"endTime":1388.88,"body":"personally, I'm really excited"},{"speaker":"Kyle Mountsier","startTime":1385.04,"endTime":1388.88,"body":"about the question, like, the"},{"speaker":"Kyle Mountsier","startTime":1388.88,"endTime":1392.06,"body":"question that I have had in my"},{"speaker":"Kyle Mountsier","startTime":1388.88,"endTime":1392.06,"body":"mind, and I think he did a"},{"speaker":"Kyle Mountsier","startTime":1392.06,"endTime":1395.48,"body":"beautiful job addressing it, is"},{"speaker":"Kyle Mountsier","startTime":1392.06,"endTime":1395.48,"body":"like, what happens when we turn"},{"speaker":"Kyle Mountsier","startTime":1395.48,"endTime":1400.1,"body":"around and we go, oh, we had"},{"speaker":"Kyle Mountsier","startTime":1395.48,"endTime":1400.1,"body":"these 18 things previously, and"},{"speaker":"Kyle Mountsier","startTime":1400.22,"endTime":1404.14,"body":"now we just brought them all"},{"speaker":"Kyle Mountsier","startTime":1400.22,"endTime":1404.14,"body":"into one thing. And is that he"},{"speaker":"Kyle Mountsier","startTime":1404.2,"endTime":1408.1,"body":"almost didn't like complete the"},{"speaker":"Kyle Mountsier","startTime":1404.2,"endTime":1408.1,"body":"sentence, but he said it in the"},{"speaker":"Kyle Mountsier","startTime":1408.1,"endTime":1411.04,"body":"middle of it is, is if we ask"},{"speaker":"Kyle Mountsier","startTime":1408.1,"endTime":1411.04,"body":"ourselves the question, what's"},{"speaker":"Kyle Mountsier","startTime":1411.04,"endTime":1414.94,"body":"the outcome that we want out of"},{"speaker":"Kyle Mountsier","startTime":1411.04,"endTime":1414.94,"body":"this before we start, that's the"},{"speaker":"Kyle Mountsier","startTime":1414.94,"endTime":1419.86,"body":"win. And if you listen to"},{"speaker":"Kyle Mountsier","startTime":1414.94,"endTime":1419.86,"body":"Melissa Cartagena or Gary Ledoux"},{"speaker":"Kyle Mountsier","startTime":1419.86,"endTime":1422.7,"body":"and some of the best marketers"},{"speaker":"Kyle Mountsier","startTime":1419.86,"endTime":1422.7,"body":"out there. Every conversation"},{"speaker":"Kyle Mountsier","startTime":1422.7,"endTime":1425.04,"body":"that I have with them about this"},{"speaker":"Kyle Mountsier","startTime":1422.7,"endTime":1425.04,"body":"is they started by asking,"},{"speaker":"Kyle Mountsier","startTime":1425.04,"endTime":1428.28,"body":"what's the outcome that we want"},{"speaker":"Kyle Mountsier","startTime":1425.04,"endTime":1428.28,"body":"for our consumers, for our"},{"speaker":"Kyle Mountsier","startTime":1428.28,"endTime":1432.12,"body":"business out of this, instead of"},{"speaker":"Kyle Mountsier","startTime":1428.28,"endTime":1432.12,"body":"like, what's the new shiny thing"},{"speaker":"Kyle Mountsier","startTime":1432.12,"endTime":1435.78,"body":"that I can try and make work?"},{"speaker":"Kyle Mountsier","startTime":1432.12,"endTime":1435.78,"body":"Right? It's what's the outcome"},{"speaker":"Kyle Mountsier","startTime":1435.78,"endTime":1439.02,"body":"that I work want, and how do I"},{"speaker":"Kyle Mountsier","startTime":1435.78,"endTime":1439.02,"body":"get the things tied together"},{"speaker":"Kyle Mountsier","startTime":1439.02,"endTime":1441.36,"body":"that bring me that outcome? And"},{"speaker":"Kyle Mountsier","startTime":1439.02,"endTime":1441.36,"body":"I think that's a question that"},{"speaker":"Kyle Mountsier","startTime":1441.36,"endTime":1443.06,"body":"we can ask of any tech at this"},{"speaker":"Kyle Mountsier","startTime":1441.36,"endTime":1443.06,"body":"point. At"},{"speaker":"Michael Cirillo","startTime":1443.06,"endTime":1445.52,"body":"this point. We"},{"speaker":"Michael Cirillo","startTime":1443.06,"endTime":1445.52,"body":"just got to be like, I hope"},{"speaker":"Michael Cirillo","startTime":1445.52,"endTime":1448.82,"body":"people are paying attention."},{"speaker":"Michael Cirillo","startTime":1445.52,"endTime":1448.82,"body":"Because you remember when the"},{"speaker":"Michael Cirillo","startTime":1448.82,"endTime":1453.08,"body":"whole buzz was, look how fast"},{"speaker":"Michael Cirillo","startTime":1448.82,"endTime":1453.08,"body":"everything's moving, and it was"},{"speaker":"Michael Cirillo","startTime":1453.08,"endTime":1456.74,"body":"like, Why? Because you can"},{"speaker":"Michael Cirillo","startTime":1453.08,"endTime":1456.74,"body":"Google stuff, and just in the"},{"speaker":"Michael Cirillo","startTime":1456.74,"endTime":1460.66,"body":"time period from that like, I"},{"speaker":"Michael Cirillo","startTime":1456.74,"endTime":1460.66,"body":"think about if this podcast were"},{"speaker":"Michael Cirillo","startTime":1460.72,"endTime":1466.0,"body":"160 years ago, it would be about"},{"speaker":"Michael Cirillo","startTime":1460.72,"endTime":1466.0,"body":"how you don't have to boil"},{"speaker":"Michael Cirillo","startTime":1466.0,"endTime":1469.36,"body":"turnips anymore. You can fry"},{"speaker":"Michael Cirillo","startTime":1466.0,"endTime":1469.36,"body":"them in a skillet like that was"},{"speaker":"Michael Cirillo","startTime":1469.36,"endTime":1474.52,"body":"the most advanced. Yeah, we're"},{"speaker":"Michael Cirillo","startTime":1469.36,"endTime":1474.52,"body":"talking about a world in which"},{"speaker":"Michael Cirillo","startTime":1474.52,"endTime":1479.92,"body":"computers will more rapidly"},{"speaker":"Michael Cirillo","startTime":1474.52,"endTime":1479.92,"body":"understand the needs of a"},{"speaker":"Michael Cirillo","startTime":1479.92,"endTime":1484.26,"body":"customer. So you can, I don't"},{"speaker":"Michael Cirillo","startTime":1479.92,"endTime":1484.26,"body":"know, like so that you can do"},{"speaker":"Michael Cirillo","startTime":1484.26,"endTime":1485.4,"body":"nothing and"},{"speaker":"Kyle Mountsier","startTime":1486.72,"endTime":1488.82,"body":"be freed up to"},{"speaker":"Kyle Mountsier","startTime":1486.72,"endTime":1488.82,"body":"have real conversations, human"},{"speaker":"Kyle Mountsier","startTime":1488.82,"endTime":1490.26,"body":"conversations. Actually, I think"},{"speaker":"Kyle Mountsier","startTime":1488.82,"endTime":1490.26,"body":"that"},{"speaker":"Michael Cirillo","startTime":1490.26,"endTime":1493.26,"body":"requires a"},{"speaker":"Michael Cirillo","startTime":1490.26,"endTime":1493.26,"body":"soul, yeah, and I think that"},{"speaker":"Kyle Mountsier","startTime":1493.26,"endTime":1495.9,"body":"the that the"},{"speaker":"Kyle Mountsier","startTime":1493.26,"endTime":1495.9,"body":"thing that will be the most"},{"speaker":"Kyle Mountsier","startTime":1495.9,"endTime":1499.62,"body":"attractive about employees will"},{"speaker":"Kyle Mountsier","startTime":1495.9,"endTime":1499.62,"body":"not be their ability to work"},{"speaker":"Kyle Mountsier","startTime":1499.62,"endTime":1502.1,"body":"with the. Tech, because so much"},{"speaker":"Kyle Mountsier","startTime":1499.62,"endTime":1502.1,"body":"of that will be solved. It will"},{"speaker":"Kyle Mountsier","startTime":1502.1,"endTime":1504.8,"body":"be their ability to work"},{"speaker":"Kyle Mountsier","startTime":1502.1,"endTime":1504.8,"body":"individually with humans, on a"},{"speaker":"Kyle Mountsier","startTime":1504.8,"endTime":1507.32,"body":"one on one relationship, and"},{"speaker":"Kyle Mountsier","startTime":1504.8,"endTime":1507.32,"body":"those people will get paid the"},{"speaker":"Kyle Mountsier","startTime":1507.32,"endTime":1509.3,"body":"most over the next five years."},{"speaker":"Kyle Mountsier","startTime":1507.32,"endTime":1509.3,"body":"Yes, that's"},{"speaker":"Michael Cirillo","startTime":1509.3,"endTime":1511.46,"body":"emotional"},{"speaker":"Michael Cirillo","startTime":1509.3,"endTime":1511.46,"body":"intelligence. Is like the Come"},{"speaker":"Michael Cirillo","startTime":1511.46,"endTime":1514.46,"body":"on we need to be talking about."},{"speaker":"Michael Cirillo","startTime":1511.46,"endTime":1514.46,"body":"Because I love how you said"},{"speaker":"Michael Cirillo","startTime":1514.46,"endTime":1519.5,"body":"that. That is the last 30 years"},{"speaker":"Michael Cirillo","startTime":1514.46,"endTime":1519.5,"body":"we built up a bank of people"},{"speaker":"Michael Cirillo","startTime":1519.5,"endTime":1525.52,"body":"whose professional value is tied"},{"speaker":"Michael Cirillo","startTime":1519.5,"endTime":1525.52,"body":"up in how well they can use tech"},{"speaker":"Michael Cirillo","startTime":1525.52,"endTime":1530.62,"body":"themselves. And we are now guys"},{"speaker":"Michael Cirillo","startTime":1525.52,"endTime":1530.62,"body":"like we're leaving that now that"},{"speaker":"Michael Cirillo","startTime":1530.62,"endTime":1533.38,"body":"is like going away. And I love"},{"speaker":"Michael Cirillo","startTime":1530.62,"endTime":1533.38,"body":"how you said that. That's the"},{"speaker":"Michael Cirillo","startTime":1533.38,"endTime":1536.92,"body":"work that requires a soul. Well,"},{"speaker":"Michael Cirillo","startTime":1533.38,"endTime":1536.92,"body":"we hope you enjoyed this episode"},{"speaker":"Michael Cirillo","startTime":1536.92,"endTime":1541.8,"body":"with Bobby Boudreau. Good row."},{"speaker":"Michael Cirillo","startTime":1536.92,"endTime":1541.8,"body":"Thanks so much for joining us"},{"speaker":"Michael Cirillo","startTime":1541.8,"endTime":1544.86,"body":"here on Auto Collabs. We'll see"},{"speaker":"Michael Cirillo","startTime":1541.8,"endTime":1544.86,"body":"you guys at nada."},{"speaker":"Unknown","startTime":1545.7,"endTime":1549.12,"body":"Sign up for our free"},{"speaker":"Unknown","startTime":1545.7,"endTime":1549.12,"body":"and fun to read daily email for"},{"speaker":"Unknown","startTime":1549.12,"endTime":1552.96,"body":"a free shot of relevant news and"},{"speaker":"Unknown","startTime":1549.12,"endTime":1552.96,"body":"automotive retail media and pop"},{"speaker":"Unknown","startTime":1552.96,"endTime":1557.16,"body":"culture. You can get it"},{"speaker":"Unknown","startTime":1552.96,"endTime":1557.16,"body":"now@asotu.com That's asotu.com"},{"speaker":"Unknown","startTime":1558.54,"endTime":1562.1,"body":"if you love this podcast, please"},{"speaker":"Unknown","startTime":1558.54,"endTime":1562.1,"body":"leave us a review and share it"},{"speaker":"Unknown","startTime":1562.1,"endTime":1565.1,"body":"with a friend. Thanks again for"},{"speaker":"Unknown","startTime":1562.1,"endTime":1565.1,"body":"listening. We'll see you next"},{"speaker":"Unknown","startTime":1565.1,"endTime":1565.34,"body":"time."},{"speaker":"Unknown","startTime":1576.74,"endTime":1582.04,"body":"Welcome to autoca. Last rolling"},{"speaker":"Unknown","startTime":1576.74,"endTime":1582.04,"body":"recording I."}]}